Podcast appearances and mentions of magnus unemyr

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Magnus Unemyr joins the show and shares his entrepreneurial journey and his insight on marketing automation!  Check out Magnus's new book:   "Data Driven Marketing with Artificial Intelligence".

Hur gör du om din passiva hemsida till en aktiv - som genererar affärsmöjligheter? Svaret ges av dagens gäst, Magnus Unemyr, som tycker att fler borde använda den marknadsföringsteknologi som faktiskt finns idag. Magnus ger konkreta tips på hur du kommer igång med marketing automation.  www.unemyr.com

När Internet of Things finns överallt. Att leva med IoT runtomkring oss. Magnus Unemyr har arbetat i IoTs historia; de senaste 25 åren med internationell teknisk marknadsföring - i programvaruindustrin, med mikroprocessorer och kiselchip. OM AVSNITTETMålgrupp: Konsult, projektledare, beslutfattare, data science, intresse för grunderna.Lär dig: Vad är IoT, varför ska jag använda IoT, framtiden för IoT, datainsamling LYSSNA via Spotify, Google Podcasts, Apple Podcasts Tidigare kallades det inbyggda system - embedded systems - elektronik som byggs in i andra system för att styra och övervaka dem. De finns runt omkring oss: ABS-bromsarna i bilen, badrumsvågen som fick en digital display. Sedan kom internet och vi började styra systemen via remote. Tända och släcka lampor via mobilen. Eller att produkterna skickade data till molnet och varandra. Vindkraftverk skickar idag driftsinformation som kan analyseras med AI och på så sätt upptäcka samma datamönster som ett tidigare vindkraftverk har visat en vecka innan det gick sönder. På så sätt kan kraftverket servas innan driftstopp med stora utgifter som följd. Delar av jordbrukssektorn ligger långt fram: man använder sensorer och olika AI-tillämpningar, självkörande traktorer och satellitkameror för att optimera avkastningen av varje kvadratmeter på åkern. Fastigheter och boende är ytterligare ett område där IoT gör nytta: SMHIs väderprognos kan styra elementen eller tvättmaskinen som beställer tvättmedel automatiskt. Magnus öser på med bra exempel och tips på hur man kommer igång! Magnus Unemyr Jonas Jaani (18:52) Magnus Unemyr på Linkedin Magnus hemsida: www.unemyr.com https://www.amazon.com/Internet-Things-Industrial-Revolution-predictive-ebook/dp/B077RLMGSW/ref=sr_1_2?qid=1564921840&refinements=p_27%3AMagnus+Unemyr&s=digital-text&sr=1-2&text=Magnus+Unemyr Magnus bok om Internet of Things går att köpa via Amazon. Länk ovan. Mer avsnitt om IoT från Effekten - digitaliseringens podcast Säker IoT, ljud och wow i framtiden (avsnitt 59) Machine Learning, IoT och säker säkerhet? (avsnitt 45)

Hela vårens digitalisering. I ett långt tema sammanfattar vi bland annat AI, innovation, automation, förändringsledning och machine learning.LYSSNA via Spotify, Google Podcasts, Apple Podcasts Vi har satt ihop alla vårens avsnitt i en nästan 5 timmar lång ljudbok. Detta avsnitt skapar värde och kunskap för dig under din ledighet. Starta och stoppa avsnittet. Varje delavsnitt är ca 20 min så att du har alltid möjlighet att flytta dig fram och tillbaka i det långa avsnittet. Avsnitt: Machine Learning gör skillnad på djupet (avsnitt 89)  Digital marknadsföring idag. Tomas Tränkner. (avsnitt 90) Innovation. Alexander Wennerberg Larsson. (avsnitt 91) Att testa AI. Eva Holmquist. (avsnitt 92) IT-avdelningens förändringsresa. Klas Ljungkvist. (avsnitt 93) AI förändrar. Johan Hallberg (avsnitt 94) AI - så ökar du takten. Göran Lindsjö (avsnitt 95) Effektiva möten. Elia Mörling (avsnitt 96) Framgångsrik innovation. Håkan Ozan (avsnitt 97) War on Cancer och digital etik. Sebastian Hermelin (avsnitt 98) Att leda. Jesper Ek (avsnitt 99) 100 tankar om digitalisering. Micke Norbäck, Jonas Jaani (avsnitt 100) Införa molntjänster. Viktor Svensson. (avsnitt 101) Datadriven marknadsföring med AI. Magnus Unemyr (avsnitt 102) Öppen innovation. Elia Mörling (avsnitt 103) (5:23 timmar)LYSSNA via Spotify, Google Podcasts, Apple Podcasts   Digitaliseringens podcast är EFFEKTEN. Vi hjälper dig med att förklara och skapa intresse för den pågående digitaliseringen.  Varje avsnitt är ca 20 min.  Alla avsnitt finns här och på Spotify:  

Magnus Unemyr hjälper oss med att se framtiden för marknadsföring. Det handlar om att kunna ta marknadsföringsbeslut baserat på data. Analys med machine learning möjliggör mycket som vi tidigare inte har tänkt på. Att gå från magkänsla till AI är en resa som är faktabaserad. Magnus tar e-handel som exempel och förklarar hur Amazon gör för att personalisera och skapa funktioner som är datadrivna. OM AVSNITTETMålgrupp: Marknadsförare, Data Science, Projektledare.Lär dig: Automation, idéer om framtidens marknadsföring, Robotic Process Automation LYSSNA via [Spotify], [Google Podcasts], [Apple Podcasts] Magnus har över 100 exempel på hur du kan använda datadriven AI i din marknadsföring. I detta avsnitt får du veta mer om: Justera annonsbudget och köp annonser automatiskt. Automatisk innehållsmarknadsföring, CRM optimering och datainsamling. Machine inlärning vid e-post. Personaliserad e-post innehåll Avsnittet berör också chatrobotar och hur röstbaserad marknadsföring är en del av framtiden. I detta avsnitt får du inspiration till att börja våga ta de första tekniska stegen mot AI och samtidigt lämna hur du arbetar idag med traditionell marknadsföring. Bli mer effektiv med mindre resurser. Tuffa beslut om förändring. Men om du inte gör denna förändring så kommer din närmaste konkurrent göra det. Magnus Unemyr, Jonas Jaani (19:08) Magnus Unemyr på Linkedin Magnus hemsida: www.unemyr.com https://www.amazon.com/Data-Driven-Marketing-Artificial-Intelligence-Predictive-ebook/dp/B07D7FD1YM Magnus bok om datadriven marknadsföring med AI går att köpa via Amazon. Länk ovan. Mer avsnitt av podden EFFEKTEN:AI- så ökar du takten. Göran Lindsjö (avsnitt 95) AI förändrar. Johan Hallberg (avsnitt 94) Att testa AI. Eva Holmquist. (avsnitt 92) AI - Artificiell intelligens (avsnitt 58) Extramaterial: SEO - Att synas på Google. Voice Search. Effekten - digitaliseringens podcast. Gör det enklare att ta del av månadens poddavsnitt. Fyll i din mailadress här 

Magnus Unemyr is today's guest on The Segilola Salami Show. Magnus shares with us the basics of artificial intelligence and robotics and how you can apply AI to your business in what is known as marketing automation in a bid to help you grow your business. I assure you, you need to click play now to Read more about Magnus Unemyr: How to grow your business using marketing automation concepts[…] The post Magnus Unemyr: How to grow your business using marketing automation concepts appeared first on Segilola Salami. Segilola Salami teaches a course on grief resolution https://www.segilolasalami.co.uk/membership-account/unresolved-grief-live-course/?utm_source=Segilola%20RSS%20feed&utm_medium=Online&utm_campaign=grief%20course

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning'. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He's is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.   During This Show We Discuss… The newest trends with digital marketing How AI is changing things with marketing Types of AI that can really impact a business Forms of automation in a business 2019 trends with marketing automation Benefits of social media automation How business owners can start using AI in their business How you can develop your own AI to help automate your business How you can use AI to better gather prospect data Using AI to organize data and provide insights Chatbots in the digital market The most effective ways to use chatbots All about loT devices Using data from IoT devices to drive marketing automation Difference between basic and advanced marketing automation Other developing technologies that will make big waves in marketing And much more...

Magnus Unemyr, Marketing Automation Expert, helps companies install and set up website-based marketing automation systems. He recommends using site lead magnets (calls to action, buttons, banner ads), caging some content behind landing pages with registration forms, offering incentives to register information e.g., a PDF that can only be downloaded in exchange for contact information, and adding nurturing sequences with follow-up emails. (He uses Tripwire.) Each piece of content should drive the customer or potential customer one step closer to making the purchase. In this interview, Magnus clarifies the difference between today's narrow AI software and strong AI. Narrow AI learns from data and self optimizes over time by iteratively improving its original function. Narrow AI in email application might learn the optimal time to deliver an email to  an individual customer to increase the likelihood of that email being opened. Strong AI has the capability to learn things outside of its originally targeted function . . . to reason on its own, to start to get feelings . . . which is still the stuff of science fiction. Traditional marketing automation systems; e.g., HubSpot, ActiveCampaign, or Act-On, are fairly basic in autonomous decision-making. Magnus sees a natural progression from using AI-powered algorithms/marketing automation systems to automatically harvest data, eventually moving toward more complex functions – developing “insights,” and, eventually, making autonomous decisions about and triggering individualized marketing outreach initiatives without human intervention. This future AI will be able to do highly personalized outreach – to send the right content to the right person at the right time, in the right channel, and at the right frequency – improving the customer experience and minimizing the “spamminess” of cookie-cutter automatic responses. However, when deploying new marketing automation systems, companies need to budget for content production, and each piece of content should send the reader or viewer one step further toward the purchase. Also, major marketing automation tools are not standalone solutions – they need to be integrated with additional specialized smaller marketing automation systems – webinar platforms, proprietary databases, etc. AI can fail. For instance, AI algorithms are trained by historical data. Without enough historical data, any AI system will not be able to make accurate decisions. If the data is skewed or flawed, the AI algorithm will produce flawed predictions or behavior. The software supplier needs to be able to prove that the software is behaving and producing accurate results. Magnus describes his book, Data-Driven Marketing with Artificial Intelligence, as the definitive guide to understanding and using AI in marketing. He has also written: Mastering Online Marketing, Internet of Things, Turn your Knowledge and Skills into a Profitable Online Business, and eBooks and Beyond. Links are to Amazon. Every marketing automation system vendor provides video courses to teach users about their product, but invariably fails to discuss the features that should have been included . . . but weren't. Magnus created a detailed marketing automation course (about 70 videos) that explains concepts, strategies, use, and what comprises a good marketing automation system – without covering proprietary instructional material. The credit-card accessed course is available on his website at: http://unemyr.com. Magnus can be reach on LinkedIn or on his website at: http://unemyr.com, where you can find his blog, his video episodes, and his training courses.

Magnus Unemyr: My 25 years of experience includes senior positions in the global software industry including vice president of sales and marketing, product manager, product marketing manager, content manager, project manager and a long time ago, software developer. I also co-founded a successful software tools company in the semiconductor chip and Internet-Of-Things market, and built a global distributor network covering some 50 countries. Over the past few years, I have focused on creating leading edge marketing strategies using some of the world's most advanced marketing automation tools. These tools can dramatically increase the capacity of small and mid-sized businesses to establish a global brand presence, increase leads and conversions, and dramatically amplify their marketing efforts. Watch the full episode here: https://projectegg.co/marketing-automation-success About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Magnus' skillset is founded in software development, marketing automation and AI and he works to assist other companies in using these tools to improve customer interactions and grow revenue. Main talking points include:"Building a flow chart of logic that changes based on the needs of the user”Content recommendation engines (similar to product recommend engines). AI bots to recommend SEO optimisations to content. Book: Data-Driven Marketing Connect With Magnus:Website: unemyr.comCourse: Marketing Automation Made Easy Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.

Artificial intelligence (AI) and it’s role in our future world is a topic that is in the forefront of many futurist’s minds as well as the subject matter for this week’s episode! Mike speaks with Magnus Unemyr, a marketing automation & artificial intelligence consultant, author and speaker based in Sweden, who has given talks around the world on software development and digital marketing. In this chat, Mike asks Magnus a variety of questions, including what AI is currently being used for and how “intelligent” it is at the moment, how he got involved with AI & consulting, which countries are leading in AI, some of the problems that will arise as AI becomes more prevalent in business use (including the legal & ethical implications), what the “Internet-of-things” refers to, as well as Amazon’s potential plans for world domination, how Magnus stays motivated, his methods when it comes to writing, if he would want to live forever and so much more! Magnus’ Site - Magnus’ Books - Magnus’ Online Marketing Course Last week, Mike spoke with Heather Vickery, a life coach and the host & creator of The Brave Files podcast, discussing her line of work, her podcast and a major self-realisation – this chat is full to the brim with great conversation & a menagerie of topics including what “being brave” actually is and how it’s different from being fearless, how Heather became a success coach, how we should act towards one-another, the many ways Heather’s self-realisation of her sexuality changed her life and many other topics! Intro Plug by Play Comics Genuine Chit-Chat is also a part of the Brit Pod Scene, so be sure to check out the other members of the family as well as the BPS podcast – www.britpodscene.com Instagram – Twitter – Facebook – YouTube – Stitcher - Podbean - Spotify You can also email us at GenuineChitChat@outlook.com with any reviews, comments or suggestions.

In today's Product Spotlight episode we get a guided tour of Marketing Automation Made Easy, a course created by our guest Magnus Unemyr. Magnus is Marketing Automation Consultant and Co-Owner at Atollic, a software company based in Sweden, and author of "Data-Driven marketing with Artificial Intelligence", available on Amazon. Show NotesConnect With: Markus Unemyr - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's Product Spotlight episode we get a guided tour of Marketing Automation Made Easy, a course created by our guest Magnus Unemyr. Magnus is Marketing Automation Consultant and Co-Owner at Atollic, a software company based in Sweden, and author of "Data-Driven marketing with Artificial Intelligence", available on Amazon. Show NotesConnect With: Markus Unemyr - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level. On the show you'll learn: Some areas of marketing that AI can help with that you may not know about e.g. predictive pricingHow you can undertake marketing automation based on data from the Internet of ThingsMagnus' predictions for the future of marketing automationHow AI based technologies can help with the automation of content generationPlus, Magnus provides his top tip/key takeaway. You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here. If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

Ben chats with with Magnus Unemyr on how implementing artificial intelligence and automated marketing can impact society. Dipping into the darker side of how big data can, and has been misused; by companies they discuss how if done well, AI driven, marketing automation can not only propel sales and waste less time through targeted interactions. For show notes: https://ratherinventive.com/blog/interview-magnus-unemyr-going-viral-with-marketing-automation/

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, co-founded an international software companyand now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.

Det är viktigt att följa med kring de stora trenderna som påverkar oss marknadsförare. Och ett av de områden som jag och många med mig tror kommer att förändra hur vi arbetar med digital marknadsföring är AI. För att få bättre koll på vad AI är och hur det kommer att påverka mig som digital marknadsförare så bjöd jag in Magnus Unemyr som har lång erfarenhet från programvaruindustrin som bland annat försäljnings- och marknadschef. Idag är han konsult inom digital marknadsföring och framförallt marketing automation. Han både föreläser och håller kurser på ämnet. Och han kom dessutom nyligen ut med boken Data-Driven Marketing with Artificial Intelligence. Du kommer i det här avsnittet att få höra mer om vad AI faktiskt är och hur det redan idag påverkar digital marknadsföring samt vad Magnus spår kommer hända framöver. I avsnittet får du bland annat höra: Intressanta verktyg som nyttjar kraften i AI Exempel på hur AI används inom marknadsföring Robotskribenter Hyperpersonalisering Och om AI kommer göra oss arbetslösa Precis som vanligt så hittar du alla länkar, resurser, sociala profiler och verktyg som nämndes i avsnittet listade här under. Magnus har dessutom gett mig möjligheten att ge dig som lyssnar på podden hans senaste bok Data-Driven Marketing with Artificial Intelligence helt gratis. Allt du behöver göra är att följa länken vidare till Magnus webbsida. Länkar Magnus webbsida Magnus på Linkedin Data-Driven Marketing with Artificial Intelligence på Amazon Market Muse för AI-baserad innehållsstrategi Albert som gör bland annat AI-baserade annonsköp Crayon för marknadsanalys Crimsom Hexagon för storskalig analys av sociala medier Phrasee som skapar texter automatiskt för bland annat sociala medier Bloggen chiefmartec.com som bevakar den växande marketing tech-scenen. Tidsstämplar [4:55] Magnus beskriver vad AI är och vilka olika delar som ingår i begreppet. [6:36] Vi pratar om vad AI används till idag inom digital marknadsföring. Du får höra om bland annat produkt- och innehållsrekommendationer samt hur AI kan hjälpa oss att bli bättre på sociala medier. [17:56] Går över till mer fokus på olika discipliner som konverteringsoptimering, webbanalys och copywriting. Många spännande verktyg inte minst inom konverteringsoptimering där AI kan generera tusentals varianter helt automatiskt. Begränsas bara av mängden trafik. [21:58] Hyperpersonalisering och segment-of-one. Magnus förklarar hur vi med AI på riktigt kan gå från traditionell segmentering till hyperpersonalisering där alla får budskap som anpassas helt till personen. [23:50] Vi diskuterar vilka områden som påverkas mycket av AI. Magnus lyfter fram konkurrent- och marknadsanalys samt CRM-system. [27:18] Magnus förklarar vilket område han ser att AI kommer att användas på bred front. Och hur han tror att AI kommer att påverka oss marknadsförare och våra jobb. Han berättar även mer om vad han tycker att marknadsförare ska göra för att följa med i utvecklingen. [33:19] Magnus förklarar hur lär man sig mer om AI. Och vi pratar om vad som blir nästa steg efter AI hjälper oss med analys av mänskligt beteende. Tack till Mikael Lindberg på New Breeze Music som klipper podden och står för musiken. Och glöm inte att ladda ner Magnus bok om AI.

Magnus is the author of "Data-Driven marketing with Artificial Intelligence," available on Amazon. Maximize your marketing performance! Do you want to improve your internet marketing efficiency, and get more leads and customers from your website? With inbound content marketing, well-optimized sales funnels, marketing automation tools, and an integrated marketing concept, you can set up a system that generates more business automatically. My books, speeches, training courses, and consulting services can give you a business advantage. https://www.linkedin.com/in/magnus-unemyr/ https://unemyr.com/home/

In this podcast session, I had the opportunity to speak with Magnus Unemyr on the topic of Artificial Intelligence. Specifically, how marketers and business leaders can begin harnessing its power to produce better results. For those not familiar with Magnus, he is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He also co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released in 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning.’ Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA.  He’s also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI. Enjoy!   Show Links   Connect with Magnus Unemyr on LinkedIn Magnus Unemyr’s Website DeepMind [VIDEO] Joe Rogan Experience #1169 - Elon Musk [APPLE PODCASTS] The Joe Rogan Experience #1169 - Elon Musk [ARTICLE] Twitter taught Microsoft’s AI chatbot to be a racist a**hole in less than a day   Books & Documentaries Mentioned   [BOOK] Data-Driven Marketing with Artificial Intelligence By Magnus Unemyr (Jun 2018) [DOCUMENTARY] Do You Trust This Computer? (Aug 2018) [PDF] Kurzweil, Ray - Singularity Is Near, The (hardback ed) [v1.3]   Books Not Mentioned (but Recommended)   [TEXTBOOK] Artificial Intelligence: A Modern Approach By Stuart Russell & Peter Norvig   People Mentioned   Scott Brinker Elon Musk Joe Rogan Ray Kurzweil  

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic. Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant. Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’. Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI. Resources Mastering Online Marketing (free e-book) Magnus Unemyr Blog Magnus Unemyr on LinkedIn Magnus Unemyr on Twitter

As listeners to Just the Tips know, I am all about systems. You put a system in place and get it running smoothly and you open up hectares of time for high-value work. On today’s episode, we have a guest who puts my love of automation to shame. Magnus Unemyr has worked in software development and the Internet of Things for 25 years, and has really dedicated himself to marketing automation and marketing with artificial intelligence and the internet-of-things. Specifically, he’s figured out how to combine AI and IoT to create an automated, state-of-the-art marketing system. Hold onto your hats. We discuss what we mean when we say AI, how you can use it for your business, and some great AI-gone-wrong stories. This is some Spielberg stuff right here. Artificial intelligence marketing for small businesses So artificial intelligence sounds like a very expensive tool for small businesses to adopt, but as Magnus told us, there are cost-effective solutions for even smaller companies, like website chatbots or Facebook Messenger chatbots. But there are other options as well, including using artificial intelligence for email marketing, determining the optimal send time for emails to individuals. And there are already Google AdWords optimization tools to help you improve your ROI for your ads. This is truly cutting edge stuff, and I think Just the Tips listeners will be fascinated by these options. Artificial intelligence sounds great! What is it? Artificial intelligence is everywhere these days, in the news, in various sales pitches. And there is a lot of fear of it, and questions of what it can and can’t do. So I had to ask Magnus how he defines AI, and he had a surprising answer. Magnus told us we don’t actually have artificial intelligence at the moment, what we really mean is machine learning and predictive analytics. The difference is that now what we have software that essentially uses advanced computing to solve problems. But what Magnus calls “strong AI” is more akin to a software robot who can learn to build things they haven’t been pre-programmed to do at all. We’re not there yet, but there are already a lot of applications for Just the Tips users in the “soft” AI currently available. How artificial intelligence marketing can help with lead generation Nearly every business is looking for quality lead generation, so I had to ask Magnus—after dipping into some scary AI stories—how artificial intelligence can facilitate lead-gen. Without even blinking he discussed options such as automated or semi-automated content generation and curation. Content curation tools can help a business save a lot of time to find content that’s worth sharing. But if you move a little further down into the marketing funnel, there are a lot of tools that can help with conversion rate optimization (CRO). For instance, there is a tool that can generate hundreds of thousands of different designs of a landing page, and assess a user’s preferences and show them the one that would work best for them. That’s just one instance of an extremely useful tool you’ll hear about on this episode of Just the Tips, the business podcast OF THE FUTURE. Lead generation and lead scoring through artificial intelligence One of the uses for artificial intelligence in marketing that really perked up my ears was using it to assist with lead scoring. Lead scoring is a very important piece of lead generation, but it’s also a very manual process. So selfishly, I asked Magnus what tools are out there that can help with this, and was surprised to find out there are a number of them already on the market. This is a really eye-opening episode of Just the Tips that proves the future is now. You can get ahead of the curve by listening to this episode and applying some of these solutions to your marketing today. Outline of This Episode [3:00] How Magnus became obsessed with automation and AI [5:04] Can small businesses use AI, or is it just a deep-pocket game? [9:15] What do we mean when we say “AI”? [10:57] What happened with Facebook’s AI. and why they shut it down [14:24] How AI facilitates marketing [19:38] Predictive lead scoring [25:28] Is hardware the next step for marketers? [27:29] How Amazon uses AI Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned Magnus Unemyr’s blog Magnus’s free book Magnus’s latest book on marketing with AI Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/  

Key Takeaways: There are so many options available to marketers today – from tech vendors to tactics, to a plethora of channels. You don’t need to use everything to find success… use Magnus’ examples as inspiration to find what will help you deliver better customer experiences. Automation isn’t new, but data we’re constantly collecting about customers is. It’s up to you to use your customer data to fuel your automation platform – but to always set and control strategy. We live in a more connected world than ever. The IoT and data being generated as part of it will help us create better experiences in the long run. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/data-automation-artificial-intelligence-magnus-unemyr

Magnus Unemyr is a marketing automation and artificial intelligence consultant, author, and speaker. He is based in Sweden but works internationally and has given talks around the world on software development and digital marketing. His 25 years of experience includes senior positions in the global software arena including vice president of sales and marketing, product manager, product marketing manager, project manager and software developer. Magnus also co-founded a successful software tools company. Over the past few years, he has focused on creating leading edge marketing strategies using some of the world’s most advanced marketing automation tools. These tools can dramatically increase the capacity of small and mid-sized businesses to establish a global brand presence, increase leads and conversions, and dramatically amplify their marketing efforts. His passion is in creating well-oiled marketing machinery to generate valuable lead generation.   Connect Linkedin – https://www.linkedin.com/in/magnus-unemyr/ Twitter – https://twitter.com/UnemyrMagnus Website – http://www.unemyr.com/   People Mentioned Elon Musk – https://twitter.com/elonmusk    Resources Hubspot – http://www.hubspot.com Marketo – http://www.marketo.com   Books Mastering Online Marketing by Magnus Unemyr: https://amzn.to/2O745Dv Book Yourself Solid by Michael Port: https://amzn.to/2Q2PQgx

Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and automation consultant, and today, Magnus is going to focus specifically on how to integrate artificial intelligence into your marketing automation. Episode Transcript Connect with: Logan Lyles: Podcast // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and automation consultant, and today, Magnus is going to focus specifically on how to integrate artificial intelligence into your marketing automation. Episode Transcript Connect with: Logan Lyles: Podcast // Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and consultant who supports his client with inbound content marketing, sales funnels, and marketing tool automation. In this episode, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Episode Transcript Connect with: Magnus Unemyr: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and consultant who supports his client with inbound content marketing, sales funnels, and marketing tool automation. In this episode, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Episode Transcript Connect with: Magnus Unemyr: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

Magnus Unemyr has been working with marketing in the international software industry for 20+ years; the last decade as co-founder/co-owner and VP of Sales & marketing. During this time, he has built and managed a distributor network in over 50 countries. Magnus has also written several books, including 'Mastering Online Marketing', 'The Internet of Things', and 'Data-Driven Marketing with Artificial intelligence'. Now he is an independent consultant/speaker/author in the field of marketing automation and artificial intelligence. “Having a strong personal brand is going to become very important in the future and if you can start to build your name whether by writing blogging podcasting or writing a book or engaging on social media, doesn't matter so much but having a strong personal brand will help create a strong company, it'll help venture capital funding, it'll help create audience and trust”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6wM

In this episode of Marketing Insights with Yasha Harari of YashaHarari.com, Yasha interviews marketing author and artificial intelligence (AI) marketing author and expert, Magnus Unemyr. The interview digs deep into Magnus' fascinating journey to become the successful marketing and AI author that he is today. Also, for listeners who stick around until the end, Magnus generously gives away one of his previously published books about marketing, with a link where you can download it for free as a listener to the Marketing Insights podcast! The link to all of Magnus' books is https://unemyr.com/books/ And to grab a FREE Copy of Mastering Online Marketing - here's the link: https://unmyr.com/getbook - It's all about traditional marketing automation (without AI) and will certainly come in very handy if you're still not marketing with traditional digital marketing systems. [AD] Today's Podcast is brought to by you by: Saturday Saturday is here. They say less folks are online. Shooby doobie do. [/AD] We absolutely love your feedback, opinions and learning from you, so keep sharing your thoughts with us. That's it for this week’s marketing insights podcast. We hope you enjoyed it and gained some insights from this episode. If you did, please be sure to leave us a 5 stars rating and review! And please be sure to tell your friends and colleagues about our show. We strive to keep bringing you great lessons that you can use to help you grow your business. If you'd like to learn more about our Marketing services and how our agency can help you smash your marketing results for less than a Bitcoin a month, send us a message on email, social media, chat, or any other network you use that we are on; linkedin, facebook, twitter, telegram, discord, reddit, quora, medium, etc. We hope you’ll listen again next time for another episode of Marketing Insights with me, your host, Yasha Harari of http://YashaHarari.com . Thank you for being the best part of our show! Credits: Intro Sound Clip: Rudy Giuliani: 'Truth Isn't Truth' | Meet The Press | NBC News (published on YouTube: August 19, 2018) under Fair Use of public domain content. Recorded in: Devices Edited by: Hans Sound waves and particles by: Nature Audio Editing Suite: GarageBand Directed by: Se Llit Produced by: Bill Dit

If you're not automating repetitive business tasks you are losing money because you're doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business. ThinkLikeAJournalist.com

I've been working with marketing in the international software industry for 20+ years; the last decade as a co-founder/co-owner and VP of Sales & marketing. During this time, I build and managed a distributor network in 50 or so countries.I've written several books, including "Mastering Online Marketing", "The Internet of Things", and "Data-Driven Marketing with Artificial intelligence". I am now an independent consultant/speaker/author in the field of marketing automation and artificial intelligence.Get a free copy of my book “Mastering Online Marketing” - a 240 page book on inbound marketing and marketing automation: www.unemyr.com/subscribeInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

I've been working with marketing in the international software industry for 20+ years; the last decade as a co-founder/co-owner and VP of Sales & marketing. During this time, I build and managed a distributor network in 50 or so countries.I've written several books, including "Mastering Online Marketing", "The Internet of Things", and "Data-Driven Marketing with Artificial intelligence". I am now an independent consultant/speaker/author in the field of marketing automation and artificial intelligence.Get a free copy of my book “Mastering Online Marketing” - a 240 page book on inbound marketing and marketing automation: www.unemyr.com/subscribeInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Welcome to episode 177, this week I want to focus on research….not stalking! The problem is that everyone seems to want to refer to it as stalking so whatever…I’m going with that in the headline. There is so much valuable information to be gleamed from someones LinkedIn profile and yet most people barely scratch the surface. More of that later but as always I’m starting with…. Interesting Stuff I Saw This Week Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes LinkedIn Update Not so much an update as just some feedback. Native video appears to be fully rolled out now and the numbers of videos in my feed has increased dramatically. The net result is that ‘View’ numbers are dropping like a stone! I posted a video yesterday that so far has 32 likes and 12 comments...not bad in 1 day......but only 186 views!! When native video first arrived, that amount of engagement would have shown a view number 10x that! DON'T PANIC! Here's why; 1) View metrics are not as important as Likes & Comments 2) A 'View' for native video only counts if someone pauses on your video for a minimum of 3 secs 3) Everyone now has native video and many are experimenting with it. This means there are lots of videos appearing in our feed so we skip past them within 3 secs. 4) In time, the number of videos will drop again as the novelty wears off. Stalking LinkedIn can be used in many different ways as we all know but in my experience, one of it’s most common yet also most under-utilised uses is people research. That may seem like a contradiction…..let me explain. Even the most sceptical, ‘once in a blue moon active’ LinkedIn user will look at someone’s profile on LinkedIn to check them out before a meeting or telephone conversation. It’s become the de-facto tool to find out information about people but most people just take a cursory glance at the profile. In doing so they miss so much valuable information. Here’s what I do before meeting someone; Read their headline, summary and experience Check their personal and contact info section to when we connected, check out their website links and look to see if they are on Twitter Search for relevant keywords in their Tweets (from:Twittername AND keyword OR keyword) Check their media and watch any videos (especially if it’s of them) and any presentations. If they have Slideshare presentations in their profile, hop over to Slideshare and check out their other uploads. Check for mutual connections and contact them if appropriate Also check for mutual groups in Highlights and see if they have been active recently. Check out their articles and read the most recent plus any that are highly relevant to your meeting. Pay particular attention to their response to comments. If they are a connection, thoroughly search (filter) their connections looking for highly relevant connections including your competitors! Click on ‘See all activity’ and then ‘posts’ Then move over to ‘all activity’ Click on the companies they have worked for during the last 3 years and see if you have any connections that were at the company at the same time. If so, consider contacting them. Read their current job description for any relevant information. Check their education, click on Alumni and see if you have any connections that might know them from university (depending on their age) Volunteer experience can also be enlightening Read all of their received recommendations (if possible) Now the real golden nugget….read their given recommendations to really understand what they truly value in people they know. Follow them if not already connected Check other social media channels (such as Facebook, Instagram, Snapchat and Google+) Use Crystalknows to get a psychometric assessment of them The more research you do, the better. You won’t use 90% of the information you find but the things you do use could make a huge difference. Question from Magnus Unemyr from Sweden: Assuming my posts are educational and giving value, how often can I post without becoming annoying? I currently post once a day, are two posts a day considered too much or where is the limit to be just active and not annoying? Answer: Great question. One post a day is good going, especially if you are also engaging with people throughout the day. That said, I don’t think 2 per day is over the top. In terms of whether this annoys people, well that assumes they see every post you do…which is unlikely! The algorithm helps in this regard as it won’t feed everything you post to the same followers every time. Personally I think it is more about engagement than the number of posts. You could achieve a lot more from one post a week that created extensive engagement then 5 posts that don’t! I hope that makes sense.

As advancements in technology continue to accelerate faster than ever, the question of when technology turns on us and the robots take over seems more likely than when Skynet was first presented to us in 1984. In the meantime, we had Magnus Unemyr on the Neon Noise podcast to share with us how marketers are using artificial intelligence and robots to automate processes giving small and medium-sized businesses the ability to compete on a global scale. Magnus is an inbound marketing and automation specialist, non-fiction author, and speaker. Over the past couple years, his focus has been creating state-of-the-art marketing strategies using some of the world's most advanced automation tools. Please enjoy our conversation with Magnus Unemyr.