Podcasts about physical therapy marketing

We know a solid website is important (easy to navigate, loads quickly, etc.) but how can you best optimize your digital presence to connect to those who need you in the new year? Marketing expert, Peter Cartier of STL Marketing Department, illuminates where you can start improving your practice marketing for maximum reach. Your Google profile, social media, SEO (Search Engine Optimization) and the right CMS (Content Management System ex. Squarespace) are just the beginning. People are searching for solutions, so learn how to join the digital conversations that your patients are having!  

Chad explores the evolution of PT marketing, from a reliance on physician referrals to direct access. He discusses the most common successes and pitfalls practice owners make, and shares a vision for the future of PT marketing.

We all hate documentation. But what if you could spend just 5 minutes per day and have most of it done for you? That's the power of artificial intelligent documentation, a new frontier being led by PT entrepreneur Ray Berardinelli. It's innovative, it's exciting, and it will actually do your marketing for you! In this episode Ray shares how to document in 5 minutes per day, use your EMR to reduce drop-offs,  leverage past patients to get more new patients, and increase patient satisfaction using technology.Ray Beradinelli is the founder of SelfDocAIMR, the worlds first AI driven medical record. He is also the founder of the clinic management app Aetas, and runs the Facebook group “PT Business Builder”............Join his Facebook group “PT Business Builder” here: https://www.facebook.com/groups/PTBusinessBuilder/Check out his self documenting software “SelfDocAIMR” here: http://selfdocaimr.com/Learn more about Ray's clinic management app “Aetas” here: https://www.aetasapp.com/..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Business decisions are scary. Should you do telehealth, travel PT, open a cash practice, take insurance, expand, close, pivot…? There are so many options, how do you KNOW you are making the right business decision? Years back I learned how to ask one simple question that guides every business decision I make today.  In today's podcast, I share this method with you. This method will boost your decision making confidence, and might just save you thousands of dollars in mistakes...........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Want to treat your patients from anywhere in the world? Telehealth expert Rob Vining teaches us how easy it is to gain location independence and make a living as a PT while on vacation or chilling on your couch, even if you have zero tech skills. In today's episode, we discuss how to get started as a telehealth provider, the logistics of the platform, and what a typical day in the life of a telehealth provider looks like. If you want freedom don't miss this episode with Rob!!Rob Vining is a master when it comes to telehealth and online physio. He is the founder of PTLIVE and Digital Physio, an easy to use telehealth portal that connects patients with physios. His 8-week online course “Telehealth: Building Your Digital Practice” teaches therapists how to expand their current practice model and generate new revenue streams. Rob also runs the Facebook group “Telehealth Physical Therapy Providers.”...........Make sure to check out Rob's online physio platform "PTlive" here: https://ptlive.me/Join his Facebook group "Telehealth Physical Therapy Providers" here: http://bit.ly/telehealthptLearn more about Rob's 8 week online course, “Telehealth: Building Your Digital Practice” here: http://telehealthbootcamp.com/Find out more about PT Compact here: http://ptcompact.org/..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Imagine working 4 hours per week making passive income off a business that costs practically nothing to start. One man knows how, and that's Bert De Vera. His home health model is one of the best business opportunities I've seen in physical therapy.  Bert spends most of his time hanging out with his family and teaching others how to replicate his success. Want to learn Bert's system? Tune in to today's episode!Bert De Vera is an expert when it comes to home health contracting. He is the founder of REHABpreneur, an online platform that teaches clinicians how to start and grow a home health contract business with no full-time employees. He runs the Facebook group, “Home Health Contract Tips for PT, OT, & SLP,” and he's one of the nicest guys you'll ever meet...........Make sure to check out Bert's website "REHABpreneur" here: http://bit.ly/rehabpreneurJoin his Facebook group "Home Health Contract Tips for PT, OT, & SLP" here: http://bit.ly/hhcontracttipsSchedule a FREE BRAINSTORMING CALL with Bert here: http://bit.ly/freebrainstormcallYou can call or text him directly at: (972)-649-9909..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Business ain't easy! Mistakes can cost us our time, energy, and our money. In this episode, I share with you 3 crucial business mistakes I've made so far this year and the solutions I discovered to overcome them. These lessons will teach you how to avoid staffing holes in your business, how to capitalize on the right opportunities, and how to set your employees up for success. If you're a solo practitioner, clinic owner, or aspiring business owner, then this episode is for you!..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Danny Matta is helping clinicians just like you to overcome the struggles of opening a practice. He teaches physical therapists from around the country how to start, grow, and scale their practice so they can achieve personal and financial freedom. In today's episode, Danny and I dive deep into the secrets of his success, and explore the keys to building both a brick and mortar and an online business.Danny Matta is an expert in physical therapy business development. He owns and operates P.T. Biz, a practice development group that provides consulting for clinicians looking to open their own cash-based practice. He is the founder of “Athletes Potential” located in Atlanta, GA, the author of the book “F*ck Insurance”, and hosts the most successful PT podcast on the planet, “The P.T. Entrepreneur's Podcast.”..........Make sure to check out Danny's practice development group "P.T. Biz" here: http://bit.ly/physicaltherapybizCheck out his clinic "Athlete's Potential" here: http://bit.ly/athletespotentialJoin his Facebook group "P.T. Entrepreneurs" here: http://bit.ly/entrepreneursgroupListen to Danny's podcast "P.T. Entrepreneur Podcast" here: http://bit.ly/entrepreneurspodcastGrab his book "F*ck Insurance" here: http://bit.ly/finsurance..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Stephen Dunn is killing it using a cash-based Pilates model that will blow you away. Stephen ascends his patients from one-to-one Pilates-based physical therapy all the way up to Pilates group fitness.  His continuity model is brilliant. Now, PT's from around the nation are flocking to him to learn how to implement his Pilates-based model into their practice. In today's podcast, I dive deep into Stephen's cash Pilates model and explore a whole new way of delivering customized care.Stephen Dunn is a Pilates-based physical therapist with over 21 yrs of experience. His clinic, Core Therapy & Pilates located in Austin, TX, celebrates it's 15th year this April. Stephen is the host of “Pilates for PTs Podcast” and also runs the Facebook group “Pilates for PTs” where he is currently launching a course designed to teach physical therapists how to integrate Pilates into their practice...........Make sure to check out Stephen's "Pilates for PTs" course here: http://bit.ly/2H2JHhICheck out his clinic "CORE Therapy and Pilates" here: https://therapyandpilates.com/Join his Facebook group "Pilates for PTs" here: https://www.facebook.com/pilatesforpts/Listen to Stephen's podcast "Pilates for PTs" here: https://pilatesforpts.com/..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Two men are helping physios from around the world to build the business of their dreams. Alex Engar and Will Boyd made a decision that while they love physio, their true passion is helping other physical therapists to make the money they deserve. Oh, and by the way, Alex and Will are my media coaches, and what they have to teach us about social media, online business, and life, is absolutely mind-blowing.Alex and Will are the founders and directors of Launch Code, an online marketing platform helping individuals from all walks of life to market and sell their products online. They also run the Healthcare Digital Marketing Facebook group, and are the hosts of multiple podcasts including “Breaking Student Debt Podcast,” “The Knowbodies Podcast,” and the “Healthy Funnel Podcast.”..........Make sure to check out Alex and Will's online marketing platform here: http://bit.ly/2S5kiJrJoin their  Facebook group "Healthcare Digital Marketing" here: http://bit.ly/2GIX9Y8Follow them on Instagram: @alexengar @willboydptListen to Alex's podcast "Healthy Funnel Podcast" here: http://bit.ly/2uNfFflListen to Will's podcasts "The Breaking Student Debt Podcast" and "The Knowbodies Podcast" here: https://apple.co/2uOdoAq https://apple.co/37MbBKH..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Imagine being cut from your D1 program, fired from your first PT job, and told that you “need to be a follower not a leader.” What would your next move be? That's exactly what happened to today's guest, Greg Shaible. In this episode, Greg and I discuss how he became THE Sports Rehab Expert. He shares his secrets to success when working with athletes, how he transitioned from employee to boss, how he gained the confidence to work with professionals, and how you can avoid the same career mistakes he made. If you're a new grad physical therapist and you want to work with athletes, then this episode is for you!Greg Schaible, A.K.A. the Sports Rehab Expert, is a guru when it comes to all things athlete. He is the owner of On Track Physiotherapy, and helps sports clinicians and strength coaches become experts in their field through his online education platform SportsRehabExpert.com...........Make sure to check out Greg's online education platform "SportsRehabExpert" here: http://bit.ly/2RPFCCvFollow Greg on Instagram: @sportsrehabexpertJoin his Facebook group "Sports Rehab Expert Mentorship" here: http://bit.ly/36nqi5t..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Sure reimbursement in shrinking, physios are getting laid off, and corporations are eating up the small clinics. But one man is defying the negativity day in and day out, and that's dementia expert and coach Mike Chua. In this episode Mike shares with us how to overcome our fear of becoming an entrepreneur, how to make money with alternative careers in healthcare, and how to maximize your impact as a new grad.Mike Chua is the Chief Inspiration Officer at TN Therapy Outsource, the author of MisUnderstanding Dementia, the cofounder of the Alternative Careers for Rehabilitation Professionals, and the host the Alternative Healthcare Careers and MisUnderstanding Dementia Podcasts. He is also a master at creating an acronym for anything...........Grab Mike's book "MisUnderstanding Dementia" here: https://amzn.to/30xpSrZMake sure to check out his podcast "MisUnderstanding Dementia" here: https://drmikechua.com/podcast-2/ and his podcast "Alternative Healthcare Careers" here: https://drmikechua.com/acg/..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Mid-sized clinics are dying like flies. They're either getting eaten up by the corporate bullies, or they're fading away due to shrinking reimbursements. So if you're not ready to open your own practice, and you don't want to work for a mill, how do you set yourself up for financial success?In this weeks episode of the PHYSIOMission Podcast, I rant about why mid-sized clinics are on the endangered list. I also share what you can do right now to protect yourself from getting lost in the weeds as the little practices wage war against the corporate mills. Is there any good news? Absolutely!! In fact, this may be the greatest opportunity you have to win the PT game (if you play your cards right). How do you take advantage of the current unpredictable physical therapy climate? Listen in to this week's episode and hear my take...........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Discover the secrets to gait training in this weeks episode as I'm interviewed by NewGait inventor Jordan Stofaci. Learn why so-called "gait training" is nearly impossible to execute the way we learned in school. And, find out which gait training strategy works best in an orthopedic setting.Jordan Stofaci is the Co-founder and Director of Marketing for the NewGait, a physical therapy device designed to help patients with neurological conditions such as MS and Parkinson's to improve their walking ability...........Make sure to check out the NewGait here: https://www.thenewgait.com/..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Imagine yourself working side by side with athletes in the gym, away from the grind and demand of insurance based PT clinics. That's the route today's PhysioMission Podcast guest, Brianne Showman, has gone. Join me as I interview Brianne on topics ranging from how she started her own cash-based practices within two different CrossFit boxes, how to transition a patient from rehab to performance, and how therapists can create more personal freedom for themselves.Brianne Showman is an expert on athlete rehab and performance training. As an athlete herself, Brianne is part of a community of CrossFitters, OCR athletes, & runners so she knows the demands of each sport. She owns and operates her own practiced called “Get Your Fix Physical Therapy and Performance”,  has her own podcast called “Highly Functional”, and wrote the book “Own Your Day, Own Your Life: Creating the business and life you desire”...........Grab Brianne's book "Own Your Day, Own Your Life: Creating the business and life you desire" here: https://amzn.to/350i9mVMake sure to check out her podcast "Highly Functional" here: https://hardwodderone.com/highly-functional/..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Do you feel like just another dime a dozen clinician? It may be time to go niche, just like today's guest Nicholas Rolnick has done with blood flow restriction training. Nicholas, A.K.A The Human Performance Mechanic, has started his own cash based practice using BFR to achieve incredible results with both his patients and personal training clients.Nicholas Rolnick is the go to guru on BFR, which he uses in both training and rehab settings. In addition to owning his practice, he is the Co-founder/owner of The BFR Pros, has been a contributing author for the Brookbush Institute of Human Movement Science, and teaches kinesiology and functional anatomy courses at Concordia University...........Be sure to learn more about Nicholas's BFR educational platform at www.thebfrpros.comFollow him on instagram: @thehpm or @thebfrpros..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Imagine trying to open your own private practice while raising not one, not two, but three kids at home. That's exactly what today's special guest has done. Kelly Duggan not only built a successful private practice inside of a gym, but she has achieved a work life balance most of us only dream about.Kelly Duggan now helps other entrepreneurs to get the most out of their PT practice by teaching them the marketing and lifestyle hacks that landed her on stage at SSPT Live 2019 sharing her journey...........Check out Kelly's website www.ptuclinic.com..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Turn your website into a marketing machine that converts prospects into patients while you sleep. You didn't learn this stuff in PT school, so join me as I interview physical therapy website expert Christine Walker as she teaches us how to create high-converting websites.Christine Walker is the queen of PT websites. She is the author of “PT Website Secret System.” She's also a busy mom, and managed to build and grow her very own private practice in the gymnast niche...........Grab Christine's book "PT Website Secret System"  here: https://amzn.to/2DTLGn2..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Do you want to make more money seeing fewer patients? In this episode, concierge physical therapist and PT business coach Josh Payne walks us through the ins and outs of building a profitable concierge PT practice.Josh literally wrote the book on concierge PT. He recently sold his concierge practice to transition full time into coaching where he helps other physical therapists transition out of the grind and build their own niche PT business...........Grab Josh's "10 Steps to Getting Your Mobile Concierge Practice Started" checklist here:  https://www.joshpaynept.com/..........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Should you open a cash PT practice? In this episode I break down 5 downsides to opening a cash practice to help you to decide if this kind of physical therapy business is right for you. Cash PT is all the rage. The upsides are easy to see, but what about the downsides? Just about every young physical therapist I meet these days wants to open a cash practice...........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Jerry Durham explains how to perfect front desk scripts, how to leverage testimonials to create rock solid sales copy, and how to eliminate downstream problems in your practice. Jerry is a physical therapy sales genius and is full of amazing tips and strategies to help grow your practice. I connected with him at a conference and picked his brain... this one you don't want to miss!..........Learn more about about what Jerry is up to and listen to his podcast here: www.jerrydurhampt.com...........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Greg Todd shares his thoughts on PT entrepreneurship, what it takes to build a successful team, and how to run your private practice like the mafia (but in a good way). Greg has been dominating the business of PT for over 20 years. With three successful clinics, online courses, and a coaching program that did over $1 million dollars in a single weekend, master mentor Greg Todd (AKA GT) knows how to turn his passion into profits...........Take advantage of Greg Todd's mentoring at www.mentorwithgreg.com or follow his work at www.gregtoddtv.com...........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

Maximize your income, impact, and freedom by learning from clinical gurus and successful practice owners. Welcome to the PHYSIOMission Podcast! Join me as I interview mentors, clinical gurus, and successful practice owners who are paving the way and showing us how it's done. This podcast helps aspiring PTs navigate the muddy waters of what has now become our profession. Along the way, I'll also be sharing the secrets to my own success, including how I started a private practice from scratch, developed an amazing team, and grew it into a 7-figure business...........Join Dr. Cooper's Facebook Group at www.facebook.com/groups/physiosecrets and make sure to grab your first masterclass for FREE at www.PHYSIOSecrets.com.

In this episode we have the one and only Jay Abraham the legendary marketer and business strategist on the phone with us today to share his concepts and business acumen - get ready to take your private practice to the absolute next level --- Send in a voice message: https://anchor.fm/drjoesimon/message

On this business podcast, David Straight is a doctor of physical therapy, he’s an author, speaker, and a marketing expert. He’s also the co-owner of e-rehab.com. And a marketing director of a seven-location private practice. David and his business partner own and operate a digital marketing agency that serves the physical therapy private practice market. He and his company provide websites, email newsletters, search engine optimization, reputation management, video marketing, and social media marketing for over 1,600 locations across North America. He’s the author of “Booked Solid, the Fast and Easy and Affordable Way to Use the Internet to Drive More Patients in the Door.” He’s presented on multiple, national, state, and local professional conferences as well. His passion is to help people understand that physical therapy is the best first choice for neuromuscular conditions. Resource links: E-rehab.com Booked Solid David Straight on LinkedIn E-rehab on Facebook

We’re thrilled to have Chad Madden, MSPT, successful private practice clinic owner at Madden Physical Therapy join us for a second podcast.  Over the years, Madden has implemented a number of things to enhance his clinic’s growth and is now sharing that information in a bootcamp designed for physical therapists and their staff. Attendees at the upcoming [...]

Money. We need to ask for it with confidence and conviction. All private practice owners and staff members must develop a better, healthier attitude towards money.

Screen. Discover how to identify and screen the best medical billing companies for your practice. This is an important decision and there are several critical things to consider.

Delegation. If you're trying to do everything, you'll end up doing nothing. If you want to grow your practice, live by a simple rule - Delegate or die.

Passion. If you have it, your practice will skyrocket. If you don't, here's how you can ignite passion in your staff and your patients, and reinvent your private practice.

Acquisition. Know your metrics so you know what's working and what isn't. Do more of what's working, and stop wasting money on the things that are not working. What is your patient acquisition cost?

Compliance. Two attributes encourage patients to be compliant with their appointments, and their treatments. Increased patient compliance leads to healthier, happier patients who recover faster, and become your biggest advocates.

Unique. How to make sure your service, your processes, and your marketing are so unique that copycat competitors will never catch up.

Chad Madden, owner of Madden PT in Harrisburg, PA joins physical therapists Nick Hawkins and Andrew Gorecki in this PT On Fire podcast to call out private practice owners stuck in the rut of relying on physician referrals who are ready to take control of their own future and branch out into the world of direct response content marketing! The post Episode 1- Chad Madden; Breakthrough Physical Therapy Marketing “Guru” appeared first on Physical Therapist on Fire.

Profiling. It's not what you think. It's a simple, yet powerful technique to increase referrals and grab the attention of referral sources by establishing instant credibility.

Cancellations. They happen all the time. The way you handle cancellations determine how you are perceived by your staff, your patients and your community. Discover the right way to handle patient cancellations in this episode.

Consistency. An empowered patient is not only well treated, but also well educated. Consistency of communication and the quality of information disseminated to the patient set the foundation for a long standing patient relationship.

System. A set of processes that allow any outside party (staff, investor) to insert other people into your practice and enable it to grow. A practice owner without systems is a glorified employee, chained to his / her own practice. A practice owner with a system has freedom, flexibility and time to pursue other interests.

Important. The things that are the most important don't seem very important, in fact they are not urgent. The best thing you can do for your practice is to focus on the things that are important. Ignoring this principle could put you in a constant downward spiral, where you are constantly scrambling to deal with things that are urgent and important.

Culture. The one word that describes your practice. Would your employees say the same word? How about your patients? In this podcast we talk about culture and the importance of creating a culture that will drive your practice forward.

Cash. The recent trends of declining coverage, skyrocketing copays and high deductibles can facilitate cash paying programs. Jarod Carter PT, DPT helps you transition to an out of network, cash paying model to help grow your physical therapy private practice.

Cost. Most practice owners know the average reimbursement per visit, but few know the cost of patient acquisition. Understanding cost of patient acquisition allows you to identify and grow marketing campaigns that work, and shelve campaigns that don't.

Metrics. Andrew Vertson PT, DPT, ATC is a metrics genius. The owner of 3 clinics in California, with over 1600 patient visits a month and a lecturer at Loma Linda University, Andrew has mastered metrics to scale his practices. Andrew holds nothing back, and shares his best advice on financial management and metrics in this episode of Ignition time.

Objective. Would you treat a patient without knowing what was wrong with them? Probably not. If that's true, let's be honest. Why would you do any type of marketing if you are not clear about your objective? Learn how to identify one of THREE major objectives in your marketing.

Scale. Neil Patel knows what it means to scale and shares his best advice. He is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

Social. Greg Todd PT shares the importance of social networks in the growth of your practice. The more networks you create, the bigger your practice will become. Social allows you to create networks faster than ever before.

Speed. In business, and in practice, 80% of a job well done, with speed of implementation, is way more valuable than 100% precision and delays (the pursuit of perfection).

Wonder how to compete against corporate giants?  Today’s guest, Chad Madden, MSPT, is a successful private practice clinic owner, Madden Physical Therapy. His clinic is located in a very competitive environment.  His clinic averages over 500 visits a week and regularly utilizes direct response marketing He’s launched a resource for to help other private practices [...]

If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com, who has developed web programs for huge brands like Microsoft, Sprint, HSBC, and has over 12 years experience in helping businesses thrive online. He has helped hundreds of private practices generate patients via multiple online marketing methods, and he shares all the details of how we can do the same with our website, patient email list, and social media profiles in this two-part interview. Part 1 runs about an hour and is filled from start to finish with an incredible amount of advice and tactics that you can utilize right away to create more business from your clinic's website (The entire interview ran 1 ½ hours and includes Social Media and Email marketing, which will be coming your way in part 2). In this episode, you'll learn about: Optimal strategies and best practices for “content marketing” on your website The true value proposition for utilizing content marketing for your practice Specifics on ideal frequency, depth, and relevance for your blogging and your audience of prospective patients Skillful use of keywords to both “speak the patient's language” and still improve your websites search engine rankings Other technical tactics and important information on URL, page title, meta-description, and meta-tags The best uses and types of “calls to action” for your website Why you should consider live chat for your website, and how to easily implement it The ways in which you can tweak your writing/website text, webpage addresses (url/”slug”), “page title,” “tags,” and “meta description” to improve Search Engine rankings What are the most effective ways to actually convert website traffic into paying customers Why the “phone number is king” and how to get more people calling your clinic for appointments Details of text size, color, and placement of phone numbers on the website for best conversion of traffic to customer After years of testing results (at patientsites.com), the average percentage of website traffic converted to customers via trackable phone numbers, live chat, and appointment request forms. Resources and Links mentioned in this episode: MoneyBall in Physical Therapy Marketing – by Scott Waddell Google Keyword Tool PatientSites.com Click Here to learn how to start your own Cash-Based Practice . Wouldn't it be nice to have ALL the stuff we talked about continuously done for you at your clinic's website? Watch this video to see exactly how PatientSites.com handles all of your website, social media, and email marketing to generate loads of new patients for your practice every month. If you try PatientSites.com, tell them you found them here and you will get 20% off your set-up fee (up to a $200 value!), or one month free if you choose the free set-up option. If you appreciate all this free info, share it with your colleagues by clicking one of the buttons below. Thanks!