Breakthrough PT Marketing Podcast With Chad Madden

Chad Madden talks with Kelly Brown about how Prediction Health is harnessing AI to make compliance and documentation easier and more efficient for physical therapists. They talk about how challenging documentation and compliance can be for most therapists. This confusion can result in inefficient processes, compliance risk, and missed opportunities to bill for applicable units. Kelly shared ways that AI is making documentation easier, reducing compliance risk, and even identifying revenue opportunities. Tune in to this episode to learn: -How AI can be harnessed to improve PT documentation -A way you can uncover whether your therapists are billing the appropriate number of units -Strategies to make billing and compliance easier and more efficient To learn more, visit predictionhealth.com or reach out to Kelly directly by emailing kellybrown@predictionhealth.com. Interested in learning more about the Profitability Under Pressure 13-week masterclass? Our first cohort starts next week, so now is the time to act. Copy and paste this link into your browser to learn more: https://bit.ly/42Uy3gz

Since 2016, physical therapy reimbursement rates have declined by more than 10 percent. Yet Tony's practice in Gainesville, Florida has almost tripled revenue in that amount of time. How'd they do it? One key to success has been Tony's ability to successfully renegotiate insurance contracts. Through negotiations, Tony has secured an average 15% increase over the last couple of years. In fact, his largest payer gave him a 10% increase each year for the last 3 years. In this episode, Tony shares his exact process and recommendations for other owners interested in renegotiating reimbursements. SHOW LINKS: Read about Tony's story and discover the 9 steps for renegotiating your rates: getbreakthrough.com/negotiating-physical-therapy-reimbursement-rates/ Profitability Under Pressure 13-Week Masterclass: https://bit.ly/42Uy3gz

Feeling the pressure of declining PT reimbursements and rising costs? Considering adding cash-based services to increase profitability and improve patient outcomes? In this special episode, you'll hear from a panel of practice owners who added cash-based services and successfully improved patient outcomes while increasing revenue in their practice. You'll discover what cash-based services are working today and learn best practices for rolling out a cash-based service in your clinic. Guest speakers include practice owners who have implemented therapeutic lasers, electrical stimulation devices, and 3D running technology. Jason Waz, Practice Owner of Competitive Edge Performance and Founder of NeuPTtech, grew cash revenue to $50,000/month without adding more square footage — and increased revenue by $15 a visit in the first year after adding a cash-based service. Maggie Hammerschmidt, Practice Owner of Team Rehabilitation-Lincoln Park, was able to monetize her passion for running and help elevate others who share that passion. Tom Loyd, Practice Owner of Bryn Mawr Sports Rehab and Physical Therapy, was able to add cash-based revenue without a lot of extra effort. Mark Callanen, Director of Marketing and Clinical Education Recovery Sciences at Enovis reveals how cash-based products can improve patient outcomes while increasing practice revenue. To learn more about the technologies mentioned in this episode, check out the links below. Enovis™ Recovery Sciences: https://www.djoglobal.com/recovery Neufit: https://www.neu.fit/ RunDNA: https://rundna.com/ Lastly, if you're a practice owner experiencing shrinking profit margins from declining reimbursements...and if you are finally ready to take control of your practice profitability...you could be a great fit for Breakthrough's new program, Profitability Under Pressure. Profitability Under Pressure is a 13-week masterclass where you'll learn how to create a custom plan for improving your profitability, drop your lowest payer, renegotiate insurance contracts, add cash-based services, and systematically attract better-paying patients. To learn more and apply, copy and paste this link into your browser: https://bit.ly/42Uy3gz

Jarid Adams is Co-Founder of Theracentric, a Remote Therapeutic Monitoring tool that can help practices increase revenue by more than $100 per patient. With declining reimbursements, we have to look at new ways to increase revenue per patient. Remote Therapeutic Monitoring is one avenue you can explore to help increase insurance-based revenue, while simultaneously improving patient outcomes. In this episode, Jarid shares advancements in RTM, how to get your team onboard to buy in, and what a hybrid treatment model can look like. To learn more about Theracentric, visit www.theracentric.com or find them on Instagram @theracentric If you're looking to get your profit margins back on track and gain financial stability in your practice, you could be a great fit for Breakthrough's new program: Profitability Under Pressure. It's a 13-week masterclass for practice owners, where you'll learn... -How to perform a financial analysis of your practice and create a custom plan for improving profits -How to drop your lowest payer and renegotiate insurance contracts -How to implement a cash service to improve profits -How to systematically attract better paying patients -How to maximize utilization of space and personnel To learn more and apply, visit https://bit.ly/3N1JA7M

Are you a practice owner who's battling against declining reimbursements, upward pressure on increased costs of operating your practice, and shrinking profit margins? If any of that resonates, then you won't want to miss this episode. Chad Madden and Carl Mattiola team up to disclose the 3 keys to increasing profit margins despite declining reimbursements. You'll also learn about a new course Breakthrough is offering to help owners deal with these issues and implement solutions to become more profitable. If you'd like to learn more about this course and ask Chad questions about it live, you can sign up for a live webinar happening next week on this exact topic. There are two dates you can join (pick the one that works best for you): Tuesday, June 13 or Thursday, June 15. Sign up for one of the live webinars here: https://bit.ly/3J341jA Ready to get started and want to Apply for Profitability Under Pressure Now? Visit https://bit.ly/3N1JA7M

Chad sits down with Bob Kowalick, PT and CEO of Revenue Cycle Solutions. Bob shares ways to increase profitability by gaining efficiencies in your billing processes. They talk through strategies such as: -Optimizing your payer mix -Using data to improve how fast your practice gets paid -Improving efficiencies in your billing department SHOW LINKS: Bob's white paper: Do you have a black hole feeding off your practice? https://drive.google.com/file/d/1kQucoCt-yY8lgSWRtmSf1CeINvIJIQix/view?usp=sharing Bob's contact info: robert@certifiedrsllc.com. Free growth consultation with Breakthrough: getbreakthrough.com/podcastoffer

In this episode, Chad shares a personal story about his 15-year-old son's success in the music industry and extracts valuable marketing lessons that can be applied to private practice. He emphasizes the importance of hard work, delayed gratification, and one-to-one communication in achieving success. Chad discusses how most people overlook the work that goes into success and highlights the need to focus on the daily grind and building strong relationships. He also emphasizes the value of working through failure and adopting a strategy of firing bullets before cannonballs. Additionally, Chad explores the concept of finding success by paying attention to trends, building networks, and doing personal follow-ups. The episode provides valuable insights into the importance of hard work, perseverance, and effective communication in achieving success in today's world of private practice. How would you like to get a free strategy call where you can learn how to put these marketing principles into action? In this call, you'll meet with one of Breakthrough's Program Directors to learn ways your practice can improve profit margins, create demand for your services, and attract better paying patients. Copy and paste this link in your browser to sign up for a Free Strategy Call with Breakthrough: getbreakthrough.com/podcastoffer

Chad sits down with Steven Liska from Limber to discuss the innovative world of Remote Therapeutic Monitoring (RTM). They delve into the importance of RTM codes and their impact on reimbursements and patient outcomes. They also touch on the challenges of relying on insurance companies for reimbursement and the future trend of hybrid patient support models. Tune in to learn more about RTM's potential to improve patient outcomes, increase practice revenue, and navigate the evolving landscape of value-based care. To learn more about Limber, visit limberhealth.com/breakthrough Limber is partnering with Breakthrough to deliver insider secrets on improving your margins and overcoming low reimbursements at the Patient Demand Summit. It's a free online event on Thursday, May 25th. It's exclusively for growth-minded practice owners who are ready to take control of their profit margins. Click the link to register: https://bit.ly/422bx5i

One of the PTs on staff at Madden PT recently asked, “Why don't we lead with manual therapy in our advertising?” Manual therapy is one of the primary services offered at the clinic, and the full team is certified in it. But it's not highlighted in the marketing. In this episode, Chad shares why they don't lead with any treatment types in their marketing. He talks through how to think through it from a patient's perspective, referral source's perspective, and insurance company's perspective. As a valued podcast listener, you're invited to the Patient Demand Summit: A free, online event on May 25th where you'll get insider secrets to improve your margins and overcome declining reimbursements. Get your free ticket here: https://bit.ly/422bx5i

Private practice PTs are getting hammered with declining reimbursements and inflation.  We've talked about how you can combat these trends and increase revenue…  In this episode, we dive into one of the key things you can do to attract your ideal patients and increase revenue per patient. When you're struggling to keep your doors open, there's nothing more frustrating or damaging to your bottom line than non-compliant patients.  So how can you fill your schedules with compliant patients who value PT? Tune into this Q&A with Chad and other practice owners to learn: 
 * A process for zeroing in on your ideal patients  * How to avoid attracting non-compliant patients
 * Strategies for attracting your ideal clients through marketing
  Free resources mentioned in this episode include: The Plan of Care Template: https://info.getbreakthrough.com/plan-of-care-lm A Strategy Call with Breakthrough: https://getbreakthrough.com/demo/ How would you like to discover the top insider secrets for improving margins and overcoming low reimbursements? This month, Breakthrough is hosting a 1-day-only free, online event to help you get back to running a profitable practice. Get your free ticket to the Patient Demand Summit here: https://bit.ly/422bx5i

Jeff Langmaid returns to the Grow Your Practice podcast and breaks down top business strategies to improve profit margins. One of the biggest takeaways is the importance of your past patient list…and how you could be standing on a gold mine without even realizing it. Tune in to learn: -How you can tap into the full potential of your past patient list -Why you need to stop advertising discounts -How to zero in on your ideal patients If you'd like to learn more from Jeff, visit thesmartchiropractor.com. ______________ What if there were 3 simple things you could do to guarantee 20% more revenue in your practice in a year? What would that knowledge be worth to you? If you're running a $1 million practice, it could be worth up to $200,000! And we're giving it away for free. Attend the online Patient Demand Summit to discover proven strategies to adapt to low reimbursements and 2X your profit margins within a year. To learn more, click this link: https://bit.ly/422bx5i

Ryan Payne, Wealth Advisor, on Systematic Wealth Building for Healthcare Entrepreneurs, Common Pitfalls in Financial Planning and Achieving Financial Independence.

Matthew Vanderkooi is a practice owner and the co-founder of SolveGlobal — a group that helps organizations connect employees to conservative care solutions. Matthew discusses trends and opportunities in private practice PT and shares how to set up a direct-to-employers program. Want to learn more about SolveGlobal or connect with Matthew? Visit solveglobal.com or contact him directly at mattv@solveglobal.com. How would you like a free strategy call with a practice growth expert at Breakthrough? Learn more at

In this live Q&A with practice owners, Chad talks through how he's thinking through making up revenue from low reimbursements. He shares strategies like: -What cash pay services are working today -How to think through increasing revenue per patient -The importance of reactivating past patients He also answers questions from the live audience, such as: -How are people managing high demands for salaries without reimbursements changing? -What do you do if you have a slow office and seems nothing is working for you? -What are some effective and consistent marketing strategies To learn more, visit: https://info.getbreakthrough.com/may2023 For a very limited time (until April 3rd), you can get 50% off the ticket price. Use code LIVE2023 for 50% off until midnight on April 3rd.

Doug Adams, CEO of RunDNA discusses how 3D technology can elevate the running community and what research says. Tune in to learn about this cash-based revenue stream that can help patients in the running community.

Dr. Jason Sonners is the Founder of HBOT USA, an organization that is paving the way for hyperbaric oxygen therapy to become a well-understood and easily accessible tool for patients and providers. He is also the author of Wellness to the Core: Be Fit, Be Nourished, Be Balanced Beyond the Limitations of Traditional Medicine and Oxygen Under Pressure: Using Hyperbaric Oxygen to Restore Health, Reduce Inflammation, Reverse Aging and Revolutionize Health Care In this episode, Chad shares his own personal experience using hyperbaric oxygen therapy. Dr. Jason Sonners explains what it is and how to implement it into your practice as a cash-based service. He also shares the latest research on the medical benefits and contraindications. Interested in learning more? Check out these resources: HBOT USA: www.thehbotcourse.com Follow HBOT USA on YouTube: youtube.com/@HBOTUSA Follow HBOT USA on Instagram: @hbotusa You can find Dr. Sonners' books on Amazon. How would you like to join Chad and dozens of other like-minded practice owners in person at Breakthrough Live? Register at: https://info.getbreakthrough.com/may2023 Use code LIVE2023 to get 50% off your ticket to Breakthrough Live.

In this special episode, Chad Madden invites you to join him and dozens of other practice owners at Madden PT Headquarters for Breakthrough LIVE! You'll learn: -How to train your front desk to handle objections and book more plans of care -How to have difficult financial conversations with patients -How to run workshops and turn 100% of attendees into patients -How to package and sell cash services to your existing patients and attract new ones And much, much more. You can learn more and register at this link: https://bit.ly/3YBqTvt For a limited time, use code LIVE2023 for 50% off your ticket.

In this recorded webinar, Chad Madden co-presents with Tyson Wigfall, Head of Marketing at Breakthrough. They discuss the most common mistakes they've come across in their years of working with hundreds of private practice owners. Whether you're hiring new clinicians, planning to open a new practice, or looking to hit your revenue goals, this episode is for you. Tune in to learn the do's and don'ts of scaling your practice. ------ How would you like to see what a Patient Demand System could look like in your practice? Request a free growth consultation at getbreakthrough.com/podcastoffer

Dr. Miles Bodzin is a chiropractor and CEO of Cash Practice Systems. In this episode, Miles discusses: -His experience as an early pioneer of health and wellness -The importance of patient retention -A formula for retaining patients, called the 4 F's of Retention For more from Dr. Miles Bodzin and the Cash Practice, check out these links: cashpractice.com thecallingmovie.com loyalpatientjourney.com ------------------------------ Are you interested in joining Chad for the next Q&A Live? In March's call, we're discussing ways to make up lost revenue from low reimbursements. To sign up, visit: info.getbreakthrough.com/grow-practice-qa-wbn

Your past patient list is one of your most valuable practice assets. In this episode, Chad talks with a live audience of practice owners about proven methods for increasing revenue by getting past patients back into the clinic. He answers questions like these from the audience: What email platform do you use to be HIPAA compliant for sending newsletters and offerings? Would a weekly email campaign be overbearing to recipients and lead to unsubscribes? Do you have any advice for things you wished you would have done prior to moving your clinic location? This episode is a must for anyone looking to drive more visits from past patients. How would you like to join the next Grow Your Practice Live Audience Q&A? The conversation takes place on the first Tuesday of every month. The topic we're focusing on in March is how to make up lost revenue from low reimbursements. To join us, register here: https://info.getbreakthrough.com/grow-practice-qa-wbn

Chad talks with Host of the PT Pintcast Podcast, Jimmy McKay. Jimmy shares: -How he got started in podcasting -7 questions for good communication -His philosophy on communicating the value of physical therapy Want to hear more from Jimmy? Check out the PT Pintcast at www.ptpintcast.com or listen in to his favorite episode ever: https://www.ptpintcast.com/2016/03/19/ep-61/amp/ ------------- Are you looking to grow your practice? Click here to request a free consultation with a Breakthrough growth expert: getbreakthrough.com/podcastoffer

Today's market conditions have created downward pressure on revenue, upward pressure on costs, and shrinking margins for many private practices. A lot of practice owners I've talked to recently are worried about the future of their practice. So what do you do in this situation? We need to figure out how to make up for lost revenue in our clinics, and for physical therapists, we need to make up for the recent 4% Medicare Reimbursement Cut. In this episode, I talk through some ideas to help you think through this, get your mindset right, and make meaningful changes that lead to long-term success. I share my own story about what happened to me when my practice took a loss, and how my decisions during that time meant the difference between success and failure. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them with other practice owners. To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn

Dr. Drew Stevens consults with struggling healthcare practices to help them become profitable. We discuss leadership, strategic exits, financial planning, and the 3 Ps: People, Products and Processes. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them together with other practice owners. To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn

When it comes to marketing, most practice owners fall into one of two categories: 1) You wish you could do more marketing but feel time-starved and not sure where to begin or 2) You do some marketing, but want to get more consistent — if only you had the time. No matter which group you fall into, time is a major obstacle. Yet marketing is vital to your success. In this episode, Chad shows you how to build a marketing calendar and develop repeatable campaign strategies. Over the last 5 years, Chad 4X'ed the value of his practice with the strategies discussed in this episode.

Chad Madden. talks with Paul Welk, Legal Expert and Licensed Physical Therapist. Paul has helped many practices implement growth strategies through acquisition and establishment of denovo clinics. He's also helped many practice owners through selling. Today, Paul shares 2023 trends in private practice. Specifically, he goes over the current market conditions, mergers and acquisitions, and strategies for making up lost revenue from declining reimbursements and inflation. If you'd like to contact Paul, you can reach him at his office line or email. Office: 412-594-5536 Email: pwelk@tuckerlaw.com Interested in a free growth consultation with Breakthrough? Visit getbreakthrough.com/podcastoffer.

Chad talks with practice owners about strategies and solutions for weathering the financial challenges we're facing today. Listen in to hear the discussion around questions like: How do you hedge against declining reimbursements? Inflation and staffing challenges are driving up costs. How can we maintain profitability? What are strategies for filling schedules and filling space? How are practice owners addressing staffing challenges? What is your experience with negotiating insurance contracts? What are the top 3 forces that will influence practices in the coming year? -------------------- How would you like to see the system Chad uses for filling schedules and filling space, to combat declining reimbursements and rising costs? Learn more at getbreakthrough.com/podcastoffer

John Logar is a speaker, trainer, and consultant in internet marketing. He is a long-time friend of mine and has supported Breakthrough since the early days. In this episode, John takes over with a recorded presentation on the greatest opportunity for physical therapy in 2023 and beyond. Enjoy this special episode! To see the slides in this presentation, visit https://info.getbreakthrough.com/virtual-summit-replay? Previous episode with John, '3 Ways to Grow Topline Revenue' Listen here: https://podcasts.apple.com/us/podcast/3-ways-to-grow-top-line-revenue-with-john-logar/id1152586505?i=1000547187793

Ever sent out an email blast to your patient list and received a bunch of responses you then have to reply to? This is EXACTLY what you want to happen when you send out an email. The whole goal of email — if you're using it correctly — is to drive patient visits, reactivations, and referrals. In last week's episode, Chad talked about how to use email to drive consistent patient visits. You can access that episode here: https://podcasts.apple.com/us/podcast/the-single-best-way-to-capture-more-visits-from-past/id1152586505?i=1000590418612 In today's episode, he talks about handling email campaign responses. Armed with this information, you'll be able to use email to help your practice turn new patients or interested responders into loyal, returning paying patients. The main types of email campaigns Chad discusses in this episode are: 1. New Patient Sequence 2. Workshop Registrants But this episode is packed full of helpful information on responding to email campaigns no matter what type of email you're sending. Interested in joining the conversation LIVE? Register for the upcoming monthly Q&A episode, where you get your questions answered live by Chad and other practice owners. Sign up here: https://bit.ly/3vdnB5u

I get asked a lot about what the most effective marketing strategy is, or where to start if you're just getting started with marketing. My answer is always to start with your past patient list. Using email (correctly) to engage your patient list is the single most effective and affordable way to drive consistent patient visits. Whether you rarely email your patient list or you're an emailing master, this episode will offer helpful tips for improving your email marketing strategy to capture more visits from past patients. This episode is a recorded webinar. To watch the version of the recording that includes the webinar slides, visit: https://bit.ly/3htmDPl

In this recorded training with practice owners, Chad trains a live audience on his methodology for annual practice planning. He shares how his team conducts financial planning for their 7 clinic locations. Practice owners on the call weigh in and ask questions, including: What categories of expenses do you factor into your financial plan? What costs do you cut first when margins get slim? How do you determine your growth goals? What percentage of revenue do you budget for marketing? Which marketing channels perform best for outpatient PT? This episode is packed full of useful material for your 2023 planning process. To take advantage of Breakthrough's exclusive offer for podcast listeners, visit getbreakthrough.com/podcastoffer

Brad Saunders, Practice Manager at Carolina Physical Therapy and Sports Medicine, shares why his practice decided to roll out Remote Therapeutic Monitoring (RTM) and how it's going. He talks through lessons learned and steps to take if you choose to roll out RTM in your practice. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live on Tuesday, December 6 at 1pm Eastern. Come prepared to ask your most pressing questions about your practice and share your insights with others. Sign up here: getbreakthrough.com/join-live

Chad talks about the big movement Breakthrough is leading, along with physical therapists across the country, to fix the broken healthcare system. What is the Physical Therapists' Pledge? Why are hundreds of PTs signing it? What's the desired outcome? Chad answers all these questions in the podcast. To learn more and take the Physical Therapists' Pledge, visit PatientDemand.com. -------------------------------- Interested in joining the next podcast LIVE and participating in the conversation? Your next opportunity is coming up on Tuesday, December 6th. Register now at getbreakthrough.com/join-live

Carl Mattiola, the OTHER CoFounder of Breakthrough, takes over the podcast to talk about the opportunity with TikTok. This episode is a recorded session from Breakthrough's recent Virtual Summit. Carl answers questions like: “Are patients on TikTok?” “Is TikTok overhyped?” “What is the fastest growing demographic on TikTok? “What kind of content is working on the platform?” To view the recording with slides, visit https://info.getbreakthrough.com/virtual-summit-replay and scroll to the ‘TikTok' session.

In this live session, we tackled the question of how to avoid a decline in visits during your slow season. I share how I worked with my team to eliminate our slow season entirely and turn it into our busiest time. We also discussed questions from the Breakthrough Inside Circle group on topics such as hiring and personnel, benefits verification, and more. Want more tips on how to grow despite the holidays, inflation, and declining reimbursements...? To schedule a free consultation and learn how you can boost Patient Demand in your community, visit getbreakthrough.com/podcastoffer

Chad recently conducted in-depth research on the state of healthcare in the U.S. In this episode, he shares his findings and discusses what it means for conservative care. To view the recorded version with slides, visit https://info.getbreakthrough.com/virtual-summit-replay. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Sign up here: getbreakthrough.com/join-live

The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services. Most PTs today only capture demand from people who already know them. While this group makes up the lowest-hanging fruit, it excludes many potential patients: Those who could benefit from PT but don't know it. Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness.

Chad recently came back from Breakthrough Live, an event where dozens of practice owners get together to work through and solve the biggest challenges in the practice. Chad shares his 5 biggest takeaways from the event, including how practice owners are approaching growth in the current economic climate, the opportunity with TikTok, and strategies to support hiring. The next Breakthrough Live event takes place in February. If you're interested in attending, sign up here to join the waitlist: https://info.getbreakthrough.com/waitlist. This is for you if you are a practice owner who wants to grow your practice and if you're looking for help, ideas, and strategies from a community of like-minded practice owners.

Chad Madden takes the Grow Your Practice Podcast Live in this episode with live callers, including PT and chiropractic practice owners from across the country. They discuss how a marketing calendar can help drive consistent results from marketing efforts and marketing strategies that work. Chad works with a practice owner to build out a marketing calendar for the upcoming quarter and answers questions from the callers. Resources referenced in the call are linked below. Marketing Calendar Template (click file --> make a copy to edit): https://docs.google.com/spreadsheets/d/19xrIfV0vypzx-_hVUWiOBo8oceJ1VvP4ferbn-pnIJU/edit?usp=sharing Single Question Email Template: https://docsend.com/view/9aez372kpchrc3g8 Every Door Direct Mail: https://www.usps.com/business/every-door-direct-mail.htm 6 Email Marketing Ideas: https://drive.google.com/file/d/1ozwrMeeYAsuZpxqSMxW6pv3-yLdd71fS/view?usp=sharing Get a Demo of Breakthrough: getbreakthrough.com/podcastoffer The next Live event takes place Tuesday, Nov 1. Click here to add it to your calendar: https://getbreakthrough.com/join-live

Kristi Hudson on Having Difficult Financial Conversations with Patients During Stressed Economic Times Kristi Hudson, VP of Business Relations with ChiroHealth USA, shares 3 trends affecting private practice today and discusses how to have difficult financial conversations with patients in stressed economic times. To learn more, visit chirohealthusa.com or contact Kristi at kristi@chirohealthusa.com. Plus, check out these 3 financial tools for practice owners: Free Medicare Playbook: https://www.chirohealthusa.com/students/medicare-playbook/ Overhead Calculator: https://www.chirohealthusa.com/overhead-calculation/ A simple report of Findings Form: https://www.chirohealthusa.com/wp-content/uploads/2016/04/ChiroHealthUSA_Financial_Report_of_Findings_Form.xlsx Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Learn more at: getbreakthrough.com/join-live

Chad talks with Deepak Sharma, Owner of Primus Physiotherapy. They discuss Deepak's journey of launching and growing his practice, and spending 80 hours a week treating patients. Today, Deepak is down to treating 16 hours per week. He has more free time to spend with his family and to focus on growing the business. In this episode, he talks about how he made that transition, mistakes made, and lessons learned. Want to join the next conversation LIVE? Sign up for Grow Your Practice Live, where you can ask Chad anything. Sign up here: https://getbreakthrough.com/join-live

In this episode, I talk about mentorship. I share a personal story about the time spent with my amazing mentor, Ernie Davis, and some of the lessons I've learned from him.

PT Practices were hit with major reimbursement cuts in 2022. Unfortunately, more cuts are expected in 2023. For many practices, this could reduce margins and threaten profitability. In this episode, BCMS President Mary Daulong summarizes what to expect from Medicare and reimbursements in 2023. We also discuss how to mitigate your risk and grow revenue. This episode is a must for any PT practice owner! We recommend listening to it before doing your financial planning for 2023. Please note, that this episode is repurposed from a webinar recording. To see the webinar recording with slides, visit https://info.getbreakthrough.com/medicare-on-demand To take advantage of the exclusive offer from Breakthrough for podcast listeners, visit getbreakthrough.com/podcastoffer

This week, we took the Grow Your Practice Podcast Live! We invited listeners to join the conversation Live on Zoom to ask questions and share their expertise. Chad discussed the biggest mistake practice owners make during economic uncertainty and shared 4 must-do marketing strategies to employ during uncertain times. Listeners asked questions about 2023 Medicare cuts, conversion conversations, the future of PT, and more.

Get your notepad out now because you'll want to take notes throughout this episode! Chad has a great conversation with Business Coach, Author and Doctor of Chiropractic, Dr. Stephen Franson. Dr. Stephen shares information on how to achieve alignment, and why alignment is a better goal than balance. He talks about how to build the right team and how to think about marketing. He also shares 5 counterintuitive opportunities during economic uncertainty. Want more content like this? Subscribe to Dr. Stephen's podcast, the Remarkable CEO Podcast: https://podcasts.apple.com/us/podcast/the-remarkable-ceo-for-chiropractors/id1469158741 And be sure to get your copy of the CEO Quarterly Marketing Report. It will help you set your marketing KPIs and evaluate marketing hires. You can download the report here: https://theremarkablepractice.com/marketingreport-chad/ Follow Dr. Stephen on Instagram at @DrStephenF and @TheRemarkable Practice and go join his free Facebook Group, The Remarkable Practice. SPECIAL ANNOUNCEMENT FOR GROW YOUR PRACTICE PODCAST LISTENERS: What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return? That is exactly what you're invited to do in an upcoming LIVE episode of the podcast. You're invited to join a call where you can turn on your camera to chat with Chad and get your most pressing business questions answered. The first event takes place Thursday, September 1st at 1 pm Eastern. Register here: https://bit.ly/3K4JsCw

Chad shares a recording of a recent Patient Demand course that he taught to private practice owners. In the course, Chad goes in-depth into the 3 pillars of private practice marketing: Attract, Convert, and Measure. SPECIAL ANNOUNCEMENT: What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return?  That is exactly what you can do in an upcoming LIVE episode of the podcast.   You're invited to join a call where you can turn on your camera to chat with Chad and get your most pressing business questions answered. The first event takes place Thursday, September 1 at 1 pm Eastern. Register here: https://bit.ly/3K4JsCw

Chad talks with Dr. Dan Sullivan, a Neuroscience Strategist. In this podcast, Dan aims to prove to you that story is everything. He shares his philosophy on how to grow your business by telling your story. His book, The Trust Formula is available on Amazon: https://www.amazon.com/dp/B0B441RTXL Also, you can use The Impact Story Formula video + workshop to help refine your own story. Video: https://vimeo.com/695816757/1031a8eecd Worksheet: https://d2saw6je89goi1.cloudfront.net/uploads/digital_asset/file/1021267/IMPACT_STORY_FORMULA.pdf

Most practice owners don't realize they have a conversion problem, but it is the #1 biggest missing link I've seen in the practices I've worked with. A conversion problem means that interested prospects are falling through the cracks and failing to turn into patients. In this episode, I'll discuss the importance of conversion and how to audit and improve your conversion process.

Chad talks cash pay PT with Dr. Aaron LeBauer, Physical Therapist and author of the Cash PT Blueprint. They talk about Aaron's background and talk about why he became a cash PT. They discuss sales and marketing strategies, email marketing and more tools to become successful as a cash PT. Want more from Aaron? Check out these resources: His book: www.cashptblueprintbook.com His Marketing Strategies: www.35marketingstrategies.com Cash PT Checklist: www.cashptchecklist.com

One of the questions I get the most is how to build a digital marketing presence, without requiring a large time investment. In this episode, I share strategies I've learned that work. Plus, hear about the mistakes I've made so you know what NOT to do. Bonus....should you be on TikTok?! Tune in to find out. For more free resources on digital marketing and practice growth, visit https://getbreakthrough.com/resources

Chad shares 4 ways to grow your practice and actually thrive despite inflation and a looming recession. You'll get clear actions steps you can implement today to help promote the financial stability of your practice. Chad shares the mistakes he made during the 2008-2009 recession and how he's changed his approach since then.

This episode is a recent webinar recording in which Chad speaks with Tyson Wigfall, Online Marketing Expert. Chad and Tyson discuss how doubling down helps practices stay competitive during a challenging economy. Recognizing that owners are time-starved and juggling treatment along with everything involved in running a practice, Tyson shares a few quick wins that can be implemented right away. He gives listeners proven marketing emails that work, advertising best practices, and key metrics to track.