Podcasts about real time marketing pr

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.  How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.  You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers.  The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.  The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. ABOUT THE AUTHOR: David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses.  He is the author or co-author of 12 books including The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing & PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans, and Marketing the Moon: The Selling of the Apollo Lunar Program. The New Rules of Marketing & PR has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide.  And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott  

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek About the Book: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime-time television show, Americans were receptive to NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule, and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. About the Author: David Meerman Scott is a marketing strategist, entrepreneur, international keynote speaker, investor and advisor to emerging companies, and bestselling author of 12 books, including The New Rules of Marketing & PR, Fanocracy, Real-Time Marketing & PR, Newsjacking and Marketing Lessons from the Grateful Dead. And, interesting fact – he has one of the largest private collections of artifacts from the Apollo lunar program. He is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-moon-david-meerman-scott

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book: The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. About the Author: David Meerman Scott is an internationally acclaimed business growth strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. He is the author or co-author of 12 books, including four international bestsellers including Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales and Service. He co-authored Marketing the Moon (the inspiration for a PBS American Experience miniseries titled Chasing the Moon) and Marketing Lessons from the Grateful Dead. David's newest book Fanocracy: How to Turn Fans into Customers and Customers into Fans, another Wall Street Journal bestseller, was co-written with his daughter Reiko. The New Rules of Marketing & PR, now in its eighth edition, has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. It has become a modern business classic, with well over 400,000 copies sold to date. And, interesting facts – David has worked on a Wall Street bond trading desk and was a male model. He collects artifacts from the Apollo space program and has a lunar module descent engine in his home museum. He has acted in TV commercials and the movies Chappaquiddick and American Hustle, and he even appeared in an opera production by Teatro alla Scala. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-8-david-meerman-scott

David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. As a Business Strategist and a Marketing genius, he finds trends and opportunities before the masses. In this episode, David Meerman Scott and Jason Marc Campbell share how Covid has affected the world of Marketing and what we can do to come out on top.    David Meerman Scott is an internationally acclaimed sales and marketing strategist who helps companies and organizations generate attention and grow business in a real-time world. He is a Go-to-Market LP at Stage 2 Capital, where he invests in and advises some of the most promising new companies in the world. David is also a co-founder and partner in Signature Tones, a sonic branding studio.  He is the co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan). He is the author of three are international bestsellers: Newsjacking, Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Marketing & PR, now in its 7th edition after been translated into 29 languages with over 400,000 copies sold so far. . His newest hit is called The New Rules of Sales & Service.   Listen out for: - The post covid Marketing trends. - The advantage of being in a niche market. - How to hack social media algorithms. - The most common pr mistake.   Bonus: - Subscribe to 'Mindvalley Membership' to discover 30+ Mindvalley Quests – at a surprisingly low annual fee. You can also watch our podcast sessions live, interact with the guests, connect with the world's best teachers and find your community here

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

I first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking". He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages. His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of this approach. If you haven't read it yet I recommend also checking out his 2007 book "The New Rules of Marketing & PR" its a intelligent book about blending PR and Marketing for maximum impact. In fact over Six months it was on the BusinessWeek bestseller list and now in a 6th edition with 400,000 copies sold in more than 29 languages from Albanian to Vietnamese, "New Rules" is now a modern business classic. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and his most recent books are "The New Rules of Sales & Service", and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon and now being made into a film). He is a co-founder and Partner in Signature Tones, a sonic branding studio and serves on the advisory boards of Mynd, Expertfile, RISEcx, Harmony, YayPay, SlapFive, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount. He is a sought after keynote speaker at conferences and company meetings all over the world.  Connect with David at: https://www.davidmeermanscott.com/ Book Site: https://www.fanocracy.com/ Amazon: Amazon.com/Fanocracy   Groundswell Podcast: www.Groundswell.fm Follow Scott: Groundswell.Marketing

From laid off to building a successful one-man media company, David Meerman Scott is a marketing/sales strategist, entrepreneur, advisor to emerging companies, and best-selling author. Guest Biography Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out - agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It's his specialty. David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. David's books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan). Show notes: http://www.inspiredmoney.fm/056 In this episode, you will learn: How David became a one-man media company and why you should to. Tips for better blog and social media content. What is newsjacking? And how to reach more people that you don’t already know. Find more from our guest: davidmeermanscott.com webinknow.com facebook Twitter Instagram Linkedin YouTube Vimeo Mentioned in this episode: The Showrunner Podcast with Jerod Morris and Jonny Nastor Podcast Junkies with Harry Duran Forgotten News Podcast HubSpot, Inc. Brian Halligan Impact Live! Books The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly Marketing Lessons From The Grateful Dead Books at Amazon by David Meerman Scott Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music. Have you read David Meerman Scott's books? What are your thoughts on Sales and Marketing in the digital world?

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary When it comes to gaining visibility for your organization or cause, you can take advice from David Meerman Scott, a fellow DeadHead and founder of the newsjacking movement.We’ll also discuss how to piggyback off of news stories and leverage trending topics. In this podcast, David explains how you can use the news cycle to your advantage and boost the reach and impact of your message. Through hashtag searches, news alerts, and some self-awareness, you and your organization can build a formidable system for drawing attention to your message and creating conversations around it. The key is to focus on speed, accuracy, and credibility to add value to the stories. Controversial topics are fair game, but be sure to think how your comments can be construed by people with different points of view in order to avoid offending others. Basically, creating content that’s related to breaking stories is a great way to put your organization and your cause under the spotlight. But one important thing to take note of is to make sure that everyone on your team is on the same page. The ability to create a dedicated website related to the event is key to a successful fundraising campaign. This goes in line with some of the topics discussed in “Brick by Brick” where we explore the importance of having a streamlined, up-to-date website that funnels visitors through various calls to action helps increase the number of donors to our cause. Another chapter also touches on the importance of effective storytelling by sharing a brief concept that suggests that storytelling helps people nurture relationships with one another and how, like all stories, they can be shared with one another in many ways through blogs, down to word of mouth. Listen in as we discuss community engagement, social identity theory, the best ways to get started and how to avoid stepping over the line when it comes to your brand, along with a bit of Grateful Dead and current events like the Olympics and the #MeToo movement. About David Meerman Scott David Meerman Scott is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 6th edition, has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead. He serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. In past advisory work, he contributed to successful companies as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and Kadient (merged with Sant) and served on the board of advisors of Eloqua (IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (sale to Stratasys in 2014). [av_button_big label='Join the Grow Your Non-Profit Facebook Group!' description_pos='above' link='manually,https://www.facebook.com/groups/growyournonprofit/' link_target='' icon_select='yes-left-icon' icon='ue8f5' font='entypo-fontello' custom_font='#ffffff' color='theme-color' custom_bg='#444444' color_hover='theme-color-subtle' custom_bg_hover='#444444' custom_font_hover='#421c52!important' custom_class='' admin_preview_bg=''] Click here to join a community of non-profit professionals leveraging digital marketing and technology to grow their communities and improve their fundraising systems.  [/av_button_big]  

Welcome to episode #590 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel. The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars, Newsjacking and more has many thoughts on the intersection and opportunity that exists for marketing and music. Enjoy the conversation...  Running time: 52:07. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with David Meerman Scott. Signature Tones. The New Rules of Marketing & PR. The New Rules of Sales & Service. Marketing the Moon. Real-Time Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Eyeball Wars. Newsjacking. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel. Tags: advertising advertising podcast apple music audio audio branding blog blogging brand branding business blog business book business podcast business thinker david meerman scott david usher digital marketing digital marketing agency digital marketing blog digital media eyeball wars facebook google innovation itunes j walter thompson juanito pascual jwt leadership leadership podcast management management podcast marketing marketing blog marketing lessons from the grateful dead marketing podcast marketing strategist marketing the moon marketing thought leader media mirum mirum agency mirum agency blog mirum blog mirum podcast newsjacking real time marketing and pr signature tones social media sonic branding spotify streaming the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp

In this interview, you will learn about cutting-edge marketing strategies including the Customer Journey through the sales process, News-Jacking and the New Rules of Marketing and PR .David is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products, and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.Learn More: www.davidmeermanscott.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

In this interview, you will learn about cutting-edge marketing strategies including the Customer Journey through the sales process, News-Jacking and the New Rules of Marketing and PR .David is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products, and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.Learn More: www.davidmeermanscott.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott's advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead. David stops by the podcast today to talk about newsjacking, the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. Key Takeaways: [1:45] What newsjacking is and why you should care [5:15] How to find the right story to newsjack [7:05] A real life story of a newsjacking blog post that made one company $15,000,000 [10:10] Taking a look at news stories and brainstorming potential newsjacking ideas [14:00] The importance of Twitter hashtags, but why blog posts are the best for newsjacking [18:10] The dangers of newsjacking stories about disasters Websites Mentioned: www.davidmeermanscott.com www.newsjacking.com To get going with the newsjacking online program, please visit the Newsjacking site, go to the "Master Newsjacking" page, click the “buy now” button and register with an email and a password. After you've registered, during the checkout process, you will enter the coupon code of "jason" that makes the online registration $50 off.

Welcome to episode #513 of Six Pixels Of Separation - The Mirum Podcast. Social media is becoming very complicated. From Prince's death to global news moments, brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott, coined the phrase "newsjacking." It an opportune moment for brands to capture attention from something major that is happening in the media for their own gain. I'm (somewhat) skeptical of it, but I'm a big fan of David's work. So, what does ethical newsjacking look like, in a world where so many brands don't know their own boundaries? Listen in as the bestselling author of The New Rules of Marketing & PR,  The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars and more discusses newsjacking, and why he created an online course on how to master it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #513 - Host: Mitch Joel. Running time: 57:23. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with David Meerman Scott. Newsjacking. Newsjacking course. The New Rules of Marketing & PR. The New Rules of Sales & Service. Marketing the Moon. Real-Time Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Eyeball Wars. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #513 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david meerman scott david usher digital marketing digital marketing agency digital marketing blog eyeball wars facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing author marketing blog marketing lessons from the grateful dead marketing podcast marketing the moon mirum mirum agency mirum agency blog mirum blog newsjacking newsjacking course prince real time marketing and pr social media the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp

Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking David Meerman Scott is a remarkable leader… I really appreciate that he’s actively seeking out opportunities to learn, grow, and help others. On this episode, I learned a great deal about Newsjacking – what that meant and how we all can do it.  I also learned a lot about how David became a world class speaker commanding over $25,000 per hour.  We had a fascinating conversation on this episode of The Learning Leader Show. David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic. He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan). His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business. Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking Subscribe on iTunes  or Stitcher Radio The Learning Leader Show “I Help People Understand How To Reach Buyers In The New Age Of The Web” In This Episode, You Will Learn: Being incredibly curious and not afraid to try something new leads to sustained excellence How Donald Trump is a master at news jacking The power in building a substantial platform Seeing patterns that others don’t – how to do it The importance of being fearless in your approach to the market Newsjacking – injecting your thoughts into the current hot topics Creating multiple streams of revenue – how to do it How to get paid speaking gigs Taking equity over cash for advisory roles Hiring a speaking coach even when you’re one of the best in the world Walk on stage like Mick Jagger A learning leader recognizes that they don’t have it all figured out and never will  “I Saw Patterns That Nobody Else Was Seeing” Continue Learning: Go To: DavidMeermanScott.com See why over 122,000 people follow David on Twitter: @dmscott Read: The New Rules of Marketing & PR To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 001: How To Become A Master Connector W/ Jayson Gaignard From MasterMind Talks Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe Did you enjoy the podcast? If you enjoyed hearing David Meerman Scott on the show, please don’t hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell   Bio From DavidMeermanScott.com David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic. He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan). His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.

The art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.  http://www.newsjacking.com/  David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.   David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers.  The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far.  Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service.  He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).  David is a guy we really need to listen too… www.thesalesplaybook.net  http://www.davidmeermanscott.com/

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature- length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and my favorite: Marketing Lessons from The Grateful Dead. David is a must follow guy, if you don’t already. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Last week Boston hosted HubSpot's Inbound Marketing Marketing Conference. It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. Scott is a massively successful bestselling business book author and speaker. If you don't know the books, The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR and Newsjacking, you really should. Over the years, I have been lucky enough to get to know David, and I have the privilege of calling him a friend. We decided to meet up for coffee early one morning, and then decided to hit the record button to discuss the launch of the fourth (fourth!) edition of The New Rules of Marketing & PR. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel. Running time: 35:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Meerman Scott. The New Rules of Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Real-Time Marketing & PR. Newsjacking. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david meerman scott david usher hubspot inbound marketing conference itunes marketing lessons from the grateful dead marketing podcast newsjacking podcast podcasting real time marketing and pr the new rules of marketing and pr world wide rave

Welcome to episode #282 of Six Pixels Of Separation - The Twist Image Podcast. Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little sketchy), but it's all in the execution. Best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR, etc...) just launched his latest book, Newsjacking - How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, in digital format only, with a major book publisher (Wiley), for under eight dollars. How did he do it? He launched it on the same week as Amazon's Kindle Fire in the hopes of capturing some exposure. It's something that brands have been doing forever, but now everyone can take part in (so long as they truly understand the opportunities and how to do it with class and expertise). Never one to mince words, David is always entertaining and engaged in pushing our marketing industry forward. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #282 - Host: Mitch Joel. Running time: 42:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and may feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with David Meerman Scott. Newsjacking. The New Rules of Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Real-Time Marketing & PR. Web Ink Now. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #282 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david meerman scott david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing lessons from the grateful dead marketing over coffee media hacks new marketing labs newsjacking online social network podcast podcasting pressbooks real time marketing and pr six pixels of separation social media 101 social media marketing strategy the new rules of marketing and pr trust agents twist image web ink now world wide rave