Podcasts about fanocracy

Ever wonder what makes a story truly unforgettable? How do the best storytellers capture your attention and never let go? In this episode, marketing guru, entrepreneur, advisor, and bestselling author David Meerman Scott joins Matt for a riveting conversation on how storytelling is the backbone of successful marketing. David doesn't hold back as he shares how the pandemic and a transformative 26-day hike helped him hit pause, reflect on his career, and redefine his approach to marketing. Learn about the surprise success of his book Marketing the Moon, as it became adapted into the blockbuster film Fly Me to the Moon nearly 10 years after it was written. Uncover the timeless marketing lessons hidden in the Apollo Lunar Program as David shares the perfect blend of science and art that makes stories resonate. Dig into David's book Fanocracy, showing how companies can create vibrant communities of passionate fans. Finally, understand the implications of generative AI on storytelling and its role in modern marketing. For anyone looking to captivate an audience, David Meerman Scott is the storyteller you want to learn from!

Marketing visionary David Meerman Scott returns to share his cutting-edge insights into the evolving digital marketing landscape. From being dismissed for his innovative ideas to becoming a global thought leader, David recounts his journey and the immense growth in online engagement that has shaped today's marketing world. With AI, social media, and video now at the forefront, David stresses the importance of keeping human connection alive in our digital interactions.   Storytelling emerges as a powerful tool in marketing, and we discuss how businesses can form genuine bonds with their audiences through impactful content. Drawing on examples like Hagerty Insurance's success with classic car enthusiasts, we highlight the struggle many companies face as they cling to outdated strategies. AI's role in content creation is explored, showcasing how it has transformed tasks like transcription and editing, allowing for efficient production of diverse content without compromising on quality.   We dive into modern tools that streamline content creation, eradicating the "no time" excuse. Leveraging AI models and transcription services, creating high-quality content for web and social media is now faster than ever. We emphasize establishing authority through consistent content production, as AI-based search tools gain traction. The episode wraps up with niche content strategies, revealing how specific themes can capture media interest and unlock unique opportunities amidst rapid technological advancements.  David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition, with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.     Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.     He is a massive live music fan, having been to 984 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.    Quotes:  "In an AI-driven world, maintaining humanity in digital interactions is more crucial than ever."  "Storytelling isn't just about telling tales; it's about forging genuine connections with your audience."  "The excuse of 'no time' for content creation is obsolete with the modern tools we have today."     Links:   David's LinkedIn - https://www.linkedin.com/in/davidmeermanscott/   Fanocracy - https://www.davidmeermanscott.com/books/fanocracy  The New Rules of Marketing & PR (9th Edition) - https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr     Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog  

How does the concept of "Fanocracy" redefine the way businesses approach their customer engagement strategies? Stacy Sherman and David Meerman Scott dive deep into “Fanocracy” - turning fans into customers and customers into vocal fans. They explore why tapping into passionate communities is crucial for today's businesses in the digital age. And, explain the science behind our innate desire to be part of something bigger and how companies can ethically tap into this dynamic. Whether your business deals in products or services, you'll gain strategies to cultivate authentic superfans eager to champion your brand.   More at

In this episode, Jeff Echols and Co-Host Katie Kangas welcomed David Meerman Scott to Context & Clarity LIVE.Listen to the conversation as they talked with David, strategist and best-selling author of "Fanocracy." David and his daughter Reiko wrote Fanocracy to demonstrate how to turn your fans into clients and your clients into fans.If you enjoy this show, you can find similar content at Gābl Media.

David Meerman Scott is an author, speaker and marketing expert. His latest book Fanocracy is a Wall Street Journal Best Seller focusing on creating an organization that puts the needs and wishes of fans ahead of every other priority.  David covers a lot of topics including writing a book and how it can help you, what strategy works if you're only focused on a local demographic, where you should start if you're at ground zero and why websites are still extremely important in today's market. 3:00 Introduction  6:30 Write your own Book  14:00 Self Publishing? 21:30 Youtube 31:00 Paid Adds  38:00 What is David most excited about   Connect with David Meerman Scott: Instagram: https://www.instagram.com/dmscott/ Twitter: https://x.com/dmscott?s=21&t=by94AfQLiDr28NfOUEzeBw@dmscott   Blog: https://www.davidmeermanscott.com/blog LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Home renovation: https://www.techbuiltrenovation.com/    For more from The Conscious Builder go to: The Conscious Builder Website: www.theconsciousbuilder.com The Conscious Builder Academy: www.consciousbuilderacademy.com Podcast: www.theconsciousbuilder.com/podcast YouTube: www.YouTube.com/theconsciousbuilder Instagram: https://www.instagram.com/the_conscious_builder/ Linkedin: https://www.linkedin.com/company/the-conscious-builder Facebook: www.facebook.com/theconsciousbuilder    

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.Learn more about David Meerman ScottLearn more about FanocracyFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In addition to being the author of bestselling books The New Rules of Marketing and PR and Fanocracy, plus being a sought-after keynote speaker at events such as Tony Robbins' Business Mastery, David Meerman Scott is a ridiculously thoughtful, kind, and fun person to be around. David's message matters to business owners because he shows how to have a massive impact in the world on your own terms. He also shares stories of major life transformations—from being a corporate executive to being a brand new business owner, as well as from living a rather unhealthy lifestyle to being in the best shape of his life in his early 60s. You will discover: How to manage setbacks so they open up greater opportunities How to build rewarding business relationships Why getting fired from a job can be a gift, and Why “Have fun” can be a great business plan. To get the full show notes for today's episode head to besuperabound.com/podcast and while you're there make sure to sign up for the free Business Growth Grader that you'll find on the website. It will help you pinpoint your biggest business bottleneck and eliminate it.

David Meerman Scott joins us on HealthCare Trailblazers to share his unique insight on the power of making business personal and how marketing the old way no longer works. Through his research, he has found key trends that can help any business build a stronger relationship with their consumers/clients. About David Meerman Scott:David is a marketing strategist, entrepreneur, investor, and advisor to emerging companies, and bestselling author of 12 books, including "Fanocracy" and "The New Rules of Marketing & PR"Learn more about David Meerman Scott:LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Website link: https://www.davidmeermanscott.com/about-david Learn more about Previva Health Group:Website: https://previva.com/ LinkedIn: https://www.linkedin.com/company/previva-health-group/

BE HUMAN AND INFECT PEOPLE WITH YOUR PASSION AND AUTHENTICITY.David is back for one last round and in this episode, he discusses further the different ways that the portfolio theory can benefit you, and the importance of always wearing your infectious passion to influence people and grow fans along the way. Don't miss David's last outing on the latest episode of Peak Performance Selling. PEAK PERFORMANCE HIGHLIGHTS:DAVID: GROW FANS WITH YOUR INFECTIOUS PASSION“When you share what you're passionate about in the world, you're much more likely to grow fans. But so many salespeople especially but there are all kinds of different business people. They are one person on LinkedIn notices for business, this is my LinkedIn, and they're another person in the rest of their life. happy-go-lucky, fun-loving. Mix those things, merge those things, show us who you are in your private life because that's what will grow fans.” You can connect with David and check out his work in the links below:David Meerman Scott | Stage 2 Capital | Stage2.Capital If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek About the Book: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime-time television show, Americans were receptive to NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule, and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. About the Author: David Meerman Scott is a marketing strategist, entrepreneur, international keynote speaker, investor and advisor to emerging companies, and bestselling author of 12 books, including The New Rules of Marketing & PR, Fanocracy, Real-Time Marketing & PR, Newsjacking and Marketing Lessons from the Grateful Dead. And, interesting fact – he has one of the largest private collections of artifacts from the Apollo lunar program. He is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-moon-david-meerman-scott

Fanocracy - does this matter for your company? Joining us in episode 53 of Pit Stops to Podium is David Meerman Scott. David is Author of 12 books including ‘'New Rules Of Marketing'' and ‘'Fanocracy''. He is a marketing & business growth speaker and advisor to emerging companies on how to align marketing with the ways that people buy. It's not enough to simply satisfy customers. Learn how you can turn your customers into raving fans and understand how humanity can help you grow your company or business. //ENGAGE WITH DAVID LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Website: www.fanocracy.com New "pit stops" every week. Join our growing community! // STAY AWESOME & DO IT BIG!! Website: revpartners.io Listen on Spotify and Apple Podcasts

Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies' marketing strategies.Five things you'll learn from this episode:How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy passion is infectious and how your employees can build passion among fansQuotables“One of the things that the Grateful Dead did was they were one of the only bands that did and still do allow fans to record their concerts … You could even bring professional-level recording gear in to record concerts. And so this idea of giving away free content with absolutely no expectation of anything in return, or for that matter, giving any kind of gift without any expectation of anything in return, is a really, really great way to build fans.” — @dmscott“People are surprised by “truly free” because we've been trained that “free” doesn't necessarily mean free. You know, there's all these free offers, but then it comes with some kind of catch.” — @dmscott“It turns out that when we become a fan of something, what we're doing is we're actually wanting to be part of a tribe of like-minded people. That's what all humans are – we're hard-wired for that.” — @dmscott“Communications is about a human relationship with people. It's not something that should be driven by the legal people.” — @dmscott “A cliche I like to share is if attorneys had it their way, you would lock the doors and keep all customers and all employees out of the building. But then you … would just have a building and not a company, right?” — @JasonMudd9“This idea of … sharing what you're passionate about has nothing to do with being a doctor. It has to do with being a human, and that builds fans.” — @dmscott"Authenticity is key.” — @JasonMudd9About David Meerman ScottDavid started writing books, speaking at events, and advising emerging companies on how to align marketing with the ways people buy after being fired from his job. That was back in 2002, and since then his 12 books have sold over 1 million copies in 30 languages. His book "The New Rules of Marketing & PR," originally published in 2007, opened people's eyes to the new realities of marketing and public relations on the web.Guest's contact info and resources:Disclosure: One or more of the links we share here might be affiliate links that offer us a referral reward when you buy from them.David Meerman Scott on TwitterDavid Meerman Scott on LinkedInDavid Meerman Scott's WebsiteFanocracy: Turning Fans into Customers and Customers into Fans The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers DirectlyAdditional Resources:PR and Video Content: Personalizing Your WebsiteMotivating Your Employees with the Value of PR Episode recorded: 1/27/2022Support the show

Do you think there are any new or innovative ways to turn customers into fans that haven't been explored yet?The problem is that a lot has changed in the world of marketing over the past few years, and if you're not keeping up with these changes, you're going to get left behind. So what are these changes, and how can you apply them to your business?Our guest, David Meerman Scott, is an internationally acclaimed business strategist, entrepreneur and advisor to emerging companies. He is a Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, “Fanocracy” and The New Rules of Sales & Service.Join us to learn the new rules of marketing and  PR and what are the best ways to generate attention!

The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott About the Book: When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon's impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source of facts and the basis for a global movement to fight climate change. This isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. Self-interest only increases the problem. We are in this together. And it's not too late for concerted, collective action for change. About the Guests: From The Carbon Almanac website… Seth Godin is the Founding Editor of The Carbon Almanac and is the author of twenty bestsellers, a daily blogger, and the founder of one of the first Internet companies. He paddles his canoe on the Hudson River every day. David Meerman Scott is the author of 12 books including The New Rules of Marketing & PR and the WSJ bestseller Fanocracy, marketing & business growth strategist, entrepreneur, and advisor to emerging companies. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/carbon-almanac-seth-godin-david-meerman-scott  

In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY. Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.

First released in 2007, The New Rules of Marketing and PR  spent six months on the BusinessWeek bestseller list.Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.Fifteen years ago, David's ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!What We Talked AboutNew additions to the new rules of marketing and PRWhat you need to know about NewsjackingFuture trends in marketing and PRHow real-time marketing and PR worksThe one marketing lesson you need to learn from the Grateful Dead [hint: it's free]About David Meerman ScottDavid Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. Connect with David Meerman Scotthttps://www.davidmeermanscott.comFacebook https://www.facebook.com/dmscottInstagram https://www.instagram.com/dmscottLinkedIn. https://www.linkedin.com/in/davidmeermanscott/Twitter https://www.twitter.com/dmscott About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social MThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Today on the Leadership Podcast, Bradley and David discuss how to turn fans into customers AND customers into fans.  The simple method? Share what you're passionate about!   David Meerman Scott spotted the real-time marketing revolution in its infancy and has written 12 books about it including The New Rules of Marketing and PR, with more than 500,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.   Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them.   Ready to create fans AND customers? Listen now! Learn more about David when you visit https://www.davidmeermanscott.com/.

In this episode of Agents Influence podcast, host Jason Cass interviews David Meerman Scott, the best-selling author of 12 books, including Fanocracy. David discusses how we can harness our passion and make it the finest asset for our business. David also shares how to turn fans into customers and customers into fans. Episode Highlights: David mentions that he is an iPhone user and still has the box of his first iPhone. (3:45) David shares the story of the surfboard and the Apollo rocket in his background. (7:19) David discusses why he prefers winning over losing, and why he believes skill is what has led him to where he is now. (10:52) David shares his background and the experiences that led him to where he is today. (11:54) David discusses how he came up with the idea for his book, Fanocracy. (16:45) David demonstrates how a business owner can gain fans for what they do rather than for themselves.. (24:03) David explains how he was able to meet and chat with several great personalities. (29:56) David shares the story of a dentist with whom he has spoken and who has encouraged him to show his passion. (32:49) David gives a fast summary of the book Empire of Pain, which he is currently reading. (38:23) Key Quotes: "We're not in the insurance business. We're in the business of building fans of what we're doing." - David Meerman Scott "I honed in on things that interest me, things that fascinate me. I'm always open to patterns in the universe that I'm seeing as being important that other people may not be seeing." - David Meerman Scott "People love to do business with people who are passionate about what they do. And interestingly, it doesn't have to be a passion for the work that they do if they share the passion of what they love in their personal life." - David Meerman Scott Resources Mentioned: David Meerman Scott LinkedIn Fanocracy Book: Empire of pain. Reach out to Jason Cass Agency Intelligence

It was fascinating to hear how David's relationship with his daughter evolved by collaborating with her on writing Fanocracy. David realized early on that he and Reiko had to be on equal footing to collaborate properly, because Reiko provided a perspective that was remarkably different from his own. The result was their father-daughter relationship growing into a more developed adult parental relationship. The process of writing and promoting Fanocracy was also unlike anything David had written before, in a way that extended far beyond just co-writing with Reiko. Instead of writing in a unified voice, David and Reiko focused on using their own voices to share a unified message. David and Reiko also interviewed thousands of people to ask them why they were fans of the things they like, and used this ground-level research to inform their writing. David truly believes that any business can develop fans, even ones where they traditionally don't operate on that model. David provided an example of how a car insurance provider found success with a fan-first model despite the public's traditionally apathetic attitude towards the insurance industry. Read the show notes here: https://bwmissions.com/one-away-podcast/

The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier more connected employees. David Meerman Scott is the author of twelve books including New Rules of Marketing & PR, Wall Street Journal Bestseller, FANOCRACY, and Marketing Lessons from the Grateful Dead. Scott is a marketing and business growth strategist, entrepreneur, and advisor to emerging companies. What we talked about... Grateful Dead guitars.  Brian Halligan at Hubspot.  Fanocracy: Turning Fans into Customers and Customers into Fans he wrote with Reiko Scott. Talking to strangers and generosity.  Passion is infectious. Share what you're passionate about in your business. Give yourself permission to break down the barriers between your personal and professional life. The importance of travel.  The problem with polarizing people with Facebook's algorithm.  Harry Potter, K-pop, ComicCon, and fandom.  Tony Robbins and speaking at his events. Tony Robbins: I Am Not Your Guru documentary (Netflix). How businesses can build and sustain strong cultures in a hybrid and remote era. The neuroscience of video communication and landing pages. David's speaking page with video. Read anything by Seth Godin. Exercise every morning. These Are The Good Old Days blog post. “Educate and inform instead of interrupt and sell.” We ❤️ Our Listeners. Please be sure to follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the show and are deeply appreciated. Thank you.

  Early in the pandemic, David Meerman Scott saw marketers struggle to take their in-person events virtual, and concluded that we were approaching the problem from the wrong mindset altogether. He published a 6-minute video explaining the right way to reimagine events for the virtual world. On our podcast, David not only provides a 7-point set of action steps to liven up your virtual and hybrid events, but he also shares what it will take to create the successful events of the future. Join us for an instructive 30 minutes! About our Guest: David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in a 7th edition, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Today's guest is someone I have really wanted to talk to for a while, and we're going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy. David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward.  HIGHLIGHTS: Discover why people want to connect with your brand Learn how to create a human connection Find out how your passions support your fans QUOTES: "I believe that the pendulum has swung too far in the direction of superficial online communications at a time when we're just so eager for true human connection." "We all have ways that we relate to the things that we're a fan of. As fans, we feel ownership over the things that we're a fan of." "The idea of breaking down barriers is how can you let people into your inner sanctum? How can you give them a peek at something that they're not normally able to see?"   CONNECT WITH DAVID www.davidmeermanscott.com Twitter Instagram RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

How do we harness the power of human connection to create stronger and more valuable relationships with our customers and clients? David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including ‘The New Rules of Marketing and PR', which is now in its 7th edition and has sold over 400,000 copies sold in English (having been translated into 29 languages).Now David says the pendulum has swung too far in the direction of superficial online communications, with tech-weary and bot-wary people hungry for true human connection. Successful organisations have learned to win by developing what he calls a “Fanocracy”, tapping into the mindset that relationships with customers are more important than the products they sell to them.His Wall Street Journal bestselling book of the same name, which was written in collaboration with his 27 year old daughter Reiko, focuses upon Fandom culture and how any business can turn fans into customers and vice-versa.David has authored a total of eleven books to date, has a popular blog and provides advisory services for fast-growing companies. All this plus his speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time. In this episode of The Remarkable Project David discusses the relevance of tribes, how putting passion on display can attract likeminded people and why trying to tightly control fan behaviour can prove counter-productive. Key Takeaways·       Humans are craving a return to personal connection, to humanity, because we're hard-wired to want to be part of a tribe of likeminded people. ·       When you find a group of people who love something that you do too (music, sport, books etc.) you have an opportunity to join a tribe. If you act upon this, then over time the safety and acceptance you feel from the group becomes part of what you love about the ‘thing', bolstering the emotional connection. ·       Any business can find and nurture a tribe of fans, regardless of what industry they operate in. By actively fostering Fandom you can mobilise tribes to create new knowledge and attract new people via warmth of intention and shared understanding. ·       We're all fans of something, so when we share what we're truly passionate about in a genuine manner we attract people to us. ·       Close proximity to other people brings with it more pronounced emotional reactions – it's biological.  Remarkable Quotes “...big companies, small companies, it doesn't matter…if they understand how and why somebody becomes a fan of something they can do business in a different way than the nastiness that's going on right now in social media.”“...once you create something and put it in the world, it no longer belongs to you, it belongs to the fans.”“…you can try to aggregate a group of fans, but keep in mind that the ultimate is when they self-aggregate.”Relevant References‘The New Rules of Marketing and PR' by David Meerman Scott [2017 – Updated Edition]‘Fanocracy' by David Meerman Scott and Reiko Scott [2020]‘Marketing Lessons from the Grateful Dead' by Brian Halligan and David Meerman Scott [2010]‘Beyond Culture' Edward T. Hall [1976] Connect with DavidLearn more about David here and Fanocracy hereFollow David on Twitter (@dmscott)Connect with David on LinkedIn

In this episode, we chat with marketing strategist and bestselling author of 12 books, including Fanocracy, The New Rules of Marketing & PR, and Marketing Lessons from the Grateful Dead, David Meerman Scott. David shares with us his thoughts on marketing no-no's, breaking down barriers with your prospects, building identity to become more than a product/service, and adding value before the sale. #Marketing #RealTimeMarkeing #Sales #Value #FinancialPlanners #FinancialAdvisors #Connection #Community #Fanocracy

The digital marketing landscape appears to be changing. "You can't market at your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry." The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they'll do the marketing for you.

Jesse Cole is the founder of Fans First Entertainment and famously known as the owner of The Savannah Bananas baseball team. He is a well sought-after business adviser and author of "Find Your Yellow Tux - How to Be Successful by Standing Out.”He started out by marketing his baseball team the traditional ways to sell tickets. Within a year, he was broke and his business was in trouble. Through this experience, he started to approach his business marketing in an out of the box way. He came up with something different and unique to make his business successful, and that is - Fans First, Entertain Always. Be Different. Be Remarkable. His great business practice is to have fun and do what you can to stand out in the world.   “Stop standing still. Start standing out.”“Be patient on what you want for yourself. But be impatient how much you give to others - you do that, everything else takes care of itself.”   Jesse had shared his experiences and tips on how he was able to build his baseball business back up again, and be loved by the fans. Takeaway points:  - Create unforgettable and special experiences for your fans.- Challenge the things that have been done.- Do and Learn. - Do it differently.- Be organic and make this happen fast. - Trust: How you make people feel, build their trust.- Invest in your customer's experience and turn them into loyal fans. Let your fans do the marketing for you.- Talk about Gratitude: Be thankful. - He mentioned about the book Fanocracy by David Meerman Scott. The author talks about the science around how close you are to the performer creates a lasting impression and achieves fandom.- Jesse shares how he was inspired by Walt Disney's vision to always improve and "plus" experiences for your customers.- Jessie's biggest AHA Moment  was during their One City world tour in Alabama. They sold 7K tickets in 24 hours. Fans didn't leave after the game had finished, instead they stayed to take player's autographs, players hanging out with the fans, and the fans sang Stand By Me. From then on, at the end of every game, we sing Stand By Me with the fans.- Use powerful concise words with your products.Jesse was also kind enough to share the 5 E's to have loyal fans:Eliminate FrictionEntertain AlwaysExperiment ConstantlyEngaged DeeplyEmpower ActionBooks mentioned in the show (will add links):Find Your Yellow Tux by Jesse ColeFanocracy - Turning Fans Into Customers and Customers Into Fans -  by David Meerman Scott and Reiko Scott.

David shares PR lessons from the Grateful Dead, how the new rules of marketing are continuing to change, and the story behind his latest book Fanocracy.

During the upcoming holiday, allow us to be your guide for some excellent product listening. We look back at one of our most popular episodes featuring David Meerman Scott. What does neuroscience and selfies have in common?  They help create "fandom". Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom. 

On this episode of the Great Indoors, Matt is joined by marketing expert, strategist and 12-time author David Meerman Scott. They discuss David's most recent book, “Fanocracy: Turning Fans Into Customers and Customers Into Fans,” which explores how some companies are building devoted fanbases. During the episode, Matt and David discuss concepts from the book including the idea that being part of a tribe is rooted in our DNA as a survival tactic, and the idea of proximity in neuroscience, which posits that the closer you are to another person, the stronger the shared emotion. David shares his perspective on launching the book just two months before the world went into lockdown in 2020, the changing landscape of digital marketing and social media as a polarizing force. To learn more about The Great Indoors, visit https://www.amdocs.com/TheGreatIndoorsThis episode of The Great Indoors was produced by Quill.

Welcome back to America's leading higher education podcast! In this episode, sponsored by Claremont Lincoln University, we welcome David Meerman Scott, Author, Fanocracy. Listen in as David talks with Liz and special guest cohost Loki Mulholland, host of The Uncomfortable Truth, part of the EdUp Experience Podcast Network, about how colleges can create fans. David also talks about how college students can separate themselves during the job application process. David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. David's books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan). Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

In the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair's mutual interest in politics, the friendship began. The post How to Build Raving Fans – from the Master of Fanocracy, David Meerman Scott appeared first on Phillip Stutts.

In the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair's mutual interest in politics, the friendship began. The post How to Build Raving Fans – from the Master of Fanocracy, David Meerman Scott appeared first on Phillip Stutts.

Turn fans into customers and customers into fans. David Meerman Scott is the author of 12 books much loved by marketeers from which salespeople can also take a huge amount from. David and Fred talk neuroscience, communication, and narrative medicine. Key insights include: Show you are passionate... about something! Show you are in the same tribe Understand the customer's full story Connect with David on LinkedIn, and your host Fred Copestake at https://linktr.ee/fredcopestake.  https://www.davidmeermanscott.com/blog/create-calls-to-action-in-clubhouse Podcast sponsored by Remaster Media.

Today's episode is all about turning fans into customers and customers into fans.  David sits down with internationally-known author, advisor, educator and speaker David Meerman Scott.  Scott co-wrote his latest book, Fanocracy: Turning Fans Into Customers and Customers into Fans, with his daughter Reiko Scott.  Fanocracy unearths the science behind building emotional connections in your tribe and marketing lessons learned from fandoms outside of sports, including the Grateful Dead.  The show takes a deep dive on applying those lessons to cultivating stronger experiences and relationships with your fanbase.Show Notes3:16      Defining Fandom6:15      A Family Affair - co-authoring “Fanocracy: Turning Customers into Fans and Fans into Customers” with Reiko Scott9:47      The Individualization of Fandom13:56    Combatting the Polarization of Social Media15:23    What Else is There? Building Fandoms Outside of Social Media21:45    Implementation of Fan Engagement in “Social Spaces”24:25    Lessons from K-Pop and Growing Rabid Fans26:41    The Power of K-Pop Fan Bases29:36    Making Fans Feel Like Insiders31:40    The Original Social Network37:04    The Mentality and Psyche of MLS Support Groups39:29    Utilizing Fandom to Create Emotional Connections43:25    Rapid Fire QuestionsBad AdviceSharing success storiesDavid’s billboard: “Educate and inform, instead of interrupt and sell.”----Additional ResourcesFanocracy.com |  Fanocracy: Turning Fans Into Customers and Customers Into FansDavidMeermanScott.comOther Books by David Meerman ScottThe New Rules of Marketing and PRStandout Virtual EventsThe New Rules of Sales and ServiceMarketing the MoonMarketing Lessons from the Grateful DeadReal-Time Marketing and PREyeball WarsWorld Wide RaveConnect with David and Reiko on Twitter------Today’s episode was sponsored by CheckdIn.  Know exactly who’s working in your venue.Want more from EngageMint? Subscribe to our newsletters at https://engagemintpartners.com/newsletters

In celebration of Episode #30, David Meerman Scott joins Joanne on the podcast. A globally recognized marketing strategist, entrepreneur, investor, and advisor to emerging companies, and the bestselling author of 12 books, including Fanocracy and The New Rules of Marketing & PR, David shares his views on how best to market in a world where you […] The post David Meerman Scott On What’s Changing And What’s Not In Marketing: Episode #30 appeared first on joanne tombrakos.

Throw out your old-school business management textbooks. Doing the right thing doesn't have an ROI. The best strategic moves aren't always measurable. Today's guest is convinced that what makes a sale successful is not a “methodology” but being a human and treating your customers like one. And I couldn't agree more! Meet David Meerman Scott, entrepreneur, author, speaker, advisor, a father, a passionate surfer, and an amazing storyteller. After being fired from a highly-paid job in marketing and sales, David had decided to take a path of his own. Today, he is an author of 11 books, including super-popular “New Rules of Marketing and PR” - a go-to piece for C-suite execs looking for answers to their marketing questions. In this episode, we're discussing marketing, sales, and David's latest work “Fanocracy” - a book that will change the way you see business. What pieces of sales and marketing advice should probably be ignored? Why it's more important to focus on buyer's challenges rather than products and services? Why “fandom” approach in marketing is powerful? And how to leverage it if you're representing unsexy industries? Why we shouldn't look at marketing as an expense and what we should be thinking instead? Enjoy! -------------------------------------------------------------------------------------------------------------------------- ►Find David Meerman Scott on LinkedIn https://www.linkedin.com/in/davidmeermanscott/ ►Visit David's website at https://www.davidmeermanscott.com/ ►Check out David's latest book at https://www.davidmeermanscott.com/books/fanocracy -------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ If you enjoyed this video, please share it. To make sure you never miss an episode of Coffee with Closers, please subscribe. #coffeewithclosers #business #marketing

The one where Darian interviews author David Meerman Scott. Thanks to our sponsor, Smartmail Marketing from Canada Post. Connect with audiences who matter the most. Tap into the country’s largest geolocation database to reach customers like never before. Visit canadapost.ca/smmpodcast1 ( http://canadapost.ca/smmpodcast1 ) Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com ( http://www.marketingnewscanada.com/ ). Follow Marketing News Canada: Twitter - twitter.com/MarketingNewsC2 ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/twitter.com/MarketingNewsC2 ) Facebook - facebook.com/MarketingNewsCanada ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/facebook.com/MarketingNewsCanada ) LinkedIn - linkedin.com/company/marketing-news-canada ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/linkedin.com/company/marketing-news-canada ) YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw ) Website - marketingnewscanada.com ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/marketingnewscanada.com ) Follow Darian Kovacs: Website - jellymarketing.com/darian ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/jellymarketing.com/darian ) LinkedIn - linkedin.com/in/dariankovacs ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/linkedin.com/in/dariankovacs ) Facebook - facebook.com/dariankovacspage ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/facebook.com/dariankovacspage ) Instagram - instagram.com/dariankovacs ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/instagram.com/dariankovacs ) Twitter - twitter.com/dariankovacs ( https://app.redcircle.com/shows/6f0e91b0-9f52-47e1-bf0e-c20a3759e5cd/ep/twitter.com/dariankovacs ) Follow David Meerman Scott: Twitter - https://twitter.com/dmscott Website - https://www.davidmeermanscott.com/blog LinkedIn - https://www.linkedin.com/in/davidmeermanscott/

Continua la 2^ stagione di Pensieri Balenghi – video lezioni in pillole di Digital Marketing – ora anche in podcast su Spreaker.N.B. 1^ Stagione disponibile in video su YouTube e Facebook (link in calce…)#PensieriBalenghi - Puntata 102 (Human Centricity: Da Cliente a Fan!) - Le nuove video lezioni in pillole, ogni Mercoledì alle 11.00.Non basta più avere semplici Clienti o puntare sul concetto di Ospiti. Devi creare il tuo FANDOM… Un intero mondo che appartenga a loro.Per la rubrica libri, la video-recensione di «Fanocracy» di David Meerman Scott e Reiko Scott (https://amzn.to/3f3pZVz) volume a 4 mani padre/figlia di grande armonia e interesse. Come ispirarsi alle proprie passioni per costruire solide community.Non perderti la rubrica degli eventi digitali: raccontiamo della DFMLab Academy e non solo...https://bit.ly/CnR-Food-EventsRiprendiamo alla grande anche con gli eventi ormai Phygitalhttps://www.facebook.com/DigitalFoodMarketing/events/– – –APPROFONDIMENTI DI EPISODIO:- Il libro recensito «Fanocracy»: https://amzn.to/3f3pZVz- Elenco Eventi Food e Accoglienza: https://bit.ly/CnR-Food-Events– – –*******************************************************************************NEW* DIGITAL FOOD MARKETING – CORSO “ONLINE” su UDEMYhttps://bit.ly/DFMLab_Udemy*******************************************************************************NEW* DIGITAL FOOD MARKETING – CORSO BASE “ONLINE”https://welevel.academy/course/cc-6ZsYUynzE******************************************************************************✦ IL MIO BLOG: https://www.comunicazionenellaristorazione.it✦ IL MIO NUOVO LIBRO: https://digitalfoodbook.com✦ CORSI DIGITAL MARKETING [DFMLab Academy]: https://www.eventbrite.it/o/dfmlab-digital-food-marketing-lab-20089403285✦ COLLANA DMT [by HOEPLI]: https://www.facebook.com/DigitalMarketingTurismo/[ Video ]✦ YOUTUBE: https://www.youtube.com/playlist?list=PL8SvKJ_eURYrZKqIwnzJ5_gMxtqhShQs5✦ FACEBOOK: https://www.facebook.com/pg/MuseComunicazione/videos/[ Podcast ]✦ TELEGRAM: https://t.me/PensieriBalenghi✦ SPREAKER: https://www.spreaker.com/show/pensieri-balenghi✦ APPLE PODCASTS: https://podcasts.apple.com/us/podcast/pensieri-balenghi/id1521869769

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. Learn more about David https://www.davidmeermanscott.com/ Get your free guided hypnotic meditation at www.guidedhypnotic.com Master you message and grow your business through speaking www.URockSpeaking.com  

Can a dentist have a fanbase? What about an insurance company? Yes, says David Meerman Scott, marketing & business growth speaker and author of the WSJ bestseller FANOCRACY. In this episode of Sales Lead Dog, host Chris Smith talks to David about his new book, and the idea that really meaningful marketing and selling happens when we turn our customers into our biggest fans.  David has written over twelve books, four of which have been international best-sellers. In FANOCRACY, David explains how growing a fanbase is contrary to many of our widely held beliefs about selling -- it's about being a community builder, not the stereotypical “hunter.” But though it takes a leap of faith, it really works. “We found examples in all kinds of different marketplaces of people who have been able to build fans,” David explains -- from the success of a skateboarding dentist to Duracell's 10-million battery giveaway.  At the end of the day, it's hard to argue with this compelling strategy, which flips selling and marketing on its head. But it's actually pretty simple; as David says: “If you bring passion to what you do, that passion is infectious.”  Quotes: “All humans, you and me and everybody who's watching and listening to this, is hard-wired in our brains to be part of a tribe of like-minded people.” (11:11-11:26) “If you bring passion to what you do, that passion is infectious, and people are more likely to want to do business with you.” (29:33-29:41) Links: https://www.fanocracy.com https://www.davidmeermanscott.com/ https://www.linkedin.com/in/davidmeermanscott/ https://www.linkedin.com/company/freshspot-marketing/about/ Empellor CRM Website chris.smith@empellorcrm.com Empellor CRM LinkedIn   Podcast production and show notes provided by FIRESIDE Marketing  

What is a Virtual CMO? - https://virtualcmo.expert/David Meerman Scott is a world renowned marketing strategist, entrepreneur, investor and advisor to emerging companies. https://www.davidmeermanscott.com/He helps professionals, companies and organizations generate attention and grow business in a real-time world.He spotted the online content revolution in its infancy, and he is the bestselling author of 11 books – translated into 30 languages – including “Fanocracy” and “The New Rules of Marketing & PR“. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can.Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain is to buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."

We'll talk about his book (1 of 11!) and how passion can "Turn fans into customers and customers into fans"!! If you own your own business and want to see growth happen, it'll take hard work, but not the way you might think... ...and who doesn't want to meet a guy who's been to over 725 concerts, including 75 for the Grateful Dead alone!! www.davidmeermanscott.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/les-norman/support

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

David Meerman Scott is a marketing strategist, entrepreneur, investor and advisor to emerging companies, and bestselling author of 11 books, including Fanocracy and The New Rules of Marketing & PR. Now in a 7th edition, New Rules has sold more than 400,000 copies in English and is available in 29 languages from Albanian to Vietnamese. His other bestsellers include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.

In today’s world where video communication has become quintessential, businesses and people struggle to connect authentically. In this episode of The Edge, David Meerman Scott, author of Fanocracy, joins host Michelle Boockoff-Bajdek to discuss how brands and people are addressing the challenge of maintaining authentic, creative connections virtually during a time of uncertainty.

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. Blog link: https://blog.engati.com/ | Subscribe now. David Meerman Scott, Author of WSJ bestseller FANOCRACY talks about Loyalty, fan-base, brand-building on Engati CX. He says customer relationships are much more imp than products/services, organisations that can build a tribe of people will succeed. Build fans for your company, they'll stay loyal. Turning fans into customers and customers into fans that's about human relationships. If you like the video, please subscribe to the channel, so we could keep producing more content like this! Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ #DavidMeermanScott #EngatiCX #Brandbuilding

I'm joined today with Casey Hill, Head of Growth at Bonjoro.  Bonjoro is a personalized video messaging app with the mission of empowering every organization to build real and lasting relationships with its customers, donors, or community, no matter where they live or work. Casey is a published contributor with Forbes, Entrepreneur, Inc., and many other world-class outlets. At his core, Casey believes passionately in connecting people and a customer-centric mindset.  Why do you think video is so important? Video has context.  It has facial expression, voice, and body language.  This is why video is so powerful.  People see a video and it allows them to relate and there is a sense of familiarity; there is a real human being on the other side.  Another reason is it's different.  People receive mass amounts of solicitations every day through emails and newsletters.  If you do something unique, that becomes a branding component of you and captures the attention of your audience. How do you recommend someone gets started with recording videos? When it comes to personal video, the number one fear that is holding people back is actually being in front of a camera.  But, this is more about building a relationship.  People relate to other people who are authentic.  You don't have to be in a studio with perfect lighting and soundboard.  There's a big difference in a professionally produced video and a personal video in terms of how you build a connection with someone.  The imperfection is what aids those personal videos.  At the core, it's all about being human.  The other thing that trips people up is the time component.  You really want to drill down on the result.  You might make 100 calls in a day and get one donor.  Maybe you can only do 40 videos in a day, which is obviously less, but maybe you get two new donors out of the deal.  The result is you're now getting two instead of one.  Yes, recording a video is going to take more time, but I think you'll have a greater impact.  Do you have an example of a nonprofit successfully using videos? One I've been working with recently is an organization that has hospitals and doctors internationally and they've been recording videos on the ground of people getting operations and showing donors their dollars at work.  It's not a cinematic production; it's real people talking to the kids they are helping.  It's incredibly powerful if you as a donor receive a personal video from the organization you just made a donation to.  Video allows you to show gratitude in a whole new way.  Can you share a little more about Bonjoro? Basically, Bonjoro allows you to send personalized video emails. Say you have 50 people who have made donations and you want to send them a personal thank you.  You'd take that list of people, upload it into our system either from your phone or computer, then you start recording those thank-yous.  And that's it.  What this does is show your donors that you've taken the time out of your day to do this thing, which is so meaningful.  You're investing in that relationship, and the most successful organizations are the ones with strong relationships with their donors and communities. Aside from Bonjoro, are there any other resources you would recommend? I'm a huge book person, and I recently gave my first 10 out of 10 review.  It's a book called Fanocracy by David Scott.  The whole concept is how to build fans around your organization.  It's so applicable to everyone, no matter your industry.  Everyone benefits from having not just a customer, but a fan.  When you think about the brands you're loyal to, what are the things they do to impress you?  The book dives deep into that concept and it goes into this interesting chapter which talks about mirror neurons which is very applicable to video. What does fundraising freedom mean to you? What first comes to mind is staying ahead of the game, or not being stuck in the mode of desperation.  When a donor calls your organization asking if you need help, that's what you do when a family member or friends needs help.  That's a different level of connection.  To me, that is an awesome example of getting out of the “playing catch-up” mode.  That organization has clearly spent time cultivating their relationships with their donor base.    Resources mentioned: Forbes Article Fanocracy: Turning Fans Into Customers and Customers Into Fans   Connect with Casey: Casey's Email Bonjoro   Connect with Mary: Mary Valloni Fundraising Freedom Academy Fully Funded Academy Facebook LinkedIn    

What do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom. Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy, which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially important during today’s pandemic. David talks about how this particular crisis affects people and businesses. He explains that giving back to the universe, without expecting anything in return, is so valuable. It is not the time to exploit the market but to help people. Being a fan is more than just liking something, tune in to learn how your brain reacts when you are a fan. Hear more about David’s new books, marketing tips and tricks during these times, using your skills to help others, and much more. “Even when you can't meet people face to face, and many Businesses can’t do business at usual, there are still ways to grow fans ” - David Meerman Scott Some topics discussed in this episode include: Building fans COVID-19 and businesses Giving to the universe Small businesses and leveraging public relations Neuroscience on what happens when you become a fan of something Public versus social space Lemon example Video and photo benefits during COVID-19 Trust and transparency Contact David Meerman Scott David’s Facebook David’s Instagram David’s Twitter David’s LinkedIn David’s Website More from David Books

David Meerman Scott is a marketing & business growth strategist, entrepreneur, advisor to emerging companies and author of 11 books, including the new Wall Street Journal best selling book FANOCRACY. “it's really important if you want to be an entrepreneur to start early… The longer you wait the harder it is. So consider if you are thinking about that journey to do it sooner rather than later”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7sM

Something a little different today with these challenging times we are going through.We have special guest and business and marketing guru David Meerman Scott.David shares some insight into business and marketing in uncertain times.Some key points from Davids chat;During this down time, be thinking about how to use the online channels effectively:instead of focusing on your products or services, think about your buyers – think about creating content for your buyers and the people you're trying to reach and how you can help them instead of focusing on your products/serviceseliminate the jargon and stock photos. Get rid of buzz words.effective use of video because we can reach people virtually if we can't be there physically.Our brains are hard wired to want to be part of a tribe of liked minded people. Further than 12-ft away is called public space and our brains don't track people in this space. 4-12-ft away is social space, but we can't do that right now because of COVID-19. Inside of 4-ft is personal space. The closer you get to people, the more powerful the shared emotion is.Thanks David for giving your time to the club. You can find out more about David at https://www.fanocracy.com/

If you're looking to grow your business, then having a raving fan base can help you get you there. Passion is contagious, and they are passionate about what you have to offer. So, as your fandom flourishes, so will your company. To accomplish this, you have to give people an experience they'll always remember – one built on human connection. And that's hard to do. But you can't have truly invested fans without it. Fortunately, our guest on this episode of The Customer Experience Podcast, David Meerman Scott, knows a thing or two about what it takes to create a solid company fanbase. Reasons to Listen: Why real (not virtual) human connection is vital to business success What the underpinnings of Fanocracy consist of Why giving things away for free is beneficial to making more fans How to increase face-to-face proximity with current and potential fans through video When data obsession gets in the way of human connection Check out these resources we mentioned during the podcast: The New Rules of Marketing and PR Marketing Lessons from the Grateful Dead Fanocracy: Turning Fans into Customers and Customers into Fans Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

I am a big FAN of , I read many of his books that inspired me to improve my marketing skills, I met him IRL here in Boston. He just launched a new book Fanocracy: Turning Fans into Customers and Customers into Fans. But this book has something very particular, the co-author is his daughter Reiko Scott, both were working for almost five years writing this book that now is a reality.

How do the best brands create loyal advocates for their work? On this episode, David Meerman Scott shares how to create a "fanocracy" around your work with tips from his new book Fanocracy.  This episode is sponsored by Indeed. Indeed gives you the smart tools to make hiring decisions quickly, and to be confident that you're making the right hire for your team. Post your job today at Indeed.com/CREATIVE and find out why more than 3 million companies use Indeed for hiring. Indeed. The world's #1 job site.  The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Think of five brands off the top of your head that have a mega fan base. It's likely that the brands you listed had something to do with entertainment, sports, music, food/beverage, social media, books, or art. But, did you know, even B2B brands can benefit from immense fandom? In this episode of #FMF, I catch up with David Meerman Scott, bestselling author of The New Rules of Marketing and PR and the newly released Fanocracy. He gives us the lowdown on how he and his daughter came up with fanocracy and how businesses can leverage it. Here's what we're unpacking today: The origins of fanocracy and its definition. Why any brand can tap into fandom — even yours! 3 ways to generate more fans Want more from David? Listen to episode 426, Everything You Need to Know to Start Newsjacking w/ David Meerman Scott. To listen to this episode and many more like it, subscribe to #FlipMyFunnel on Apple Podcasts. Or, listen via our website.

Conversation with David Meerman Scott, a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR” and also “Fanocracy, Turning Fans into Customers and Customers into Fans.”

Today's interview is with Abinash Tripathy, Founder and Chief Strategy Officer of Helpshift, which provides an AI-powered conversational platform that companies use to resolve service issues more efficiently, boosting customer satisfaction in the process. Abinash joins me today to talk messaging, the gaming industry, chatbots, snake-oil, hype, getting pragmatic and delivering real results. This interview follows on from my recent interview – Fanocracy and building a true human connection – Interview with David Meerman Scott – and is number 328 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

When you're a stage performer, there's nothing like connecting with people who bring vibe and excitement to your show. Is it possible to build your fandom and create the same energizing feeling in your business? In this episode, John Livesay, aka The Pitch Whisperer, chats with marketing strategist, entrepreneur, advisor, and best-selling author David Meerman Scott about fanocracy, strategies that help you build fans for your business, and the usual marketing tactics that scare them off. David touches on his relationship with his daughter and how they teamed up to write their book, which is not just a prescription for a business to grow fans but also a formula to live a more passionate and fulfilled life for every one of us.Wanna Host Your Own Podcast?Click here to see how my friends at Brandcasting You can helpGet your FREE Sneak Peek of John's new book Better Selling Through Storytellinghttp://sellingsecretsforfunding.us9.list-manage.com/subscribe?u=655c123123cd21ff7a24d914e&id=6f12bc74af John Livesay, The Pitch Whisperer Share The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the ‘Subscribe' button below the artworkGo to the ‘Ratings and Reviews' sectionClick on ‘Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

Most of us have something that we're really into. Maybe it's a band, a sports team, or Harry Potter. Whatever it is, most of us can say we're big fans of something and that we enjoy sharing in that community. But we often think of fandom as a surface level experience. In reality what we're experiencing is a human bonding through a shared experience. And these days fandom can be found in so much more than sports or entertainment. Customers are hungry for human connection. Because of this, businesses and entrepreneurs are going back to the basics of building, connecting with, and honoring their fans. Some might even believe that nowadays cultivating relationships with their fans is more important than making sales.  To dive deeper into the power of fandom I welcome back to the show my buddy, David Scott Meerman.  David is an internationally acclaimed marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books. He is best known for his book “The New Rules of Marketing and PR,” a perennial seller for over a decade. His latest book “Fanocracy: Turning Customers into Fans and Fans into Customers” is available now.  Download this episode now to discover how your business can nurture its truest fans.   THE OWN MUSIC WARRIOR  “You live a better life when you're passionate about something." - David Meerman Scott Highlights - Fandom is no longer for sports and entertainment. People can become fans of their insurance companies or any business they use.  Getting into physical proximity with your customers can help connect with them and build relationships.  Selfies can help build emotional bonds by creating virtual proximity with developing fans.  Let go of your creations. Give your fans the freedom to do what they will with your work.  Passion is infectious. People want to work with passionate people.  If you want to build fans, letting people talk about you is the first step.  Be smart with your long term model. The idea is to develop sustainability through a passionate fan base. Guest Contact - David's Website David's Twitter David's Instagram David's Vimeo David's Book: Fanocracy: Turning Fans into Customers and Customers into Fans Learn more about Fanocracy Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn  

When you're a stage performer, there's nothing like connecting with people who bring vibe and excitement to your show. Is it possible to build your fandom and create the same energizing feeling in your business? In this episode, John Livesay, aka The Pitch Whisperer, chats with marketing strategist, entrepreneur, advisor, and best-selling author David Meerman Scott about fanocracy, strategies that help you build fans for your business, and the usual marketing tactics that scare them off. David touches on his relationship with his daughter and how they teamed up to write their book, which is not just a prescription for a business to grow fans but also a formula to live a more passionate and fulfilled life for every one of us. Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

What are you a fan of? Why do you think you are a fan of that thing? What happens to your brain when you become a fan of something?  Have you ever thought about how you can create fans for your company? The Keynote Speaker and Bestselling Author of Freshspot Marketing, David Meerman Scott, challenges marketers to go beyond marketing about their products or services and to focus on their buyers to create genuine human connection. Check out this episode to find out the power of creating fans for your company and how to get started!   Takeaways: It is a lot easier to do marketing around your company's product or service, but may not be as effective. Put in the work and get to know your buyers to frame your marketing around their problems and that human connection. With the way the world is now, people are craving a genuine human connection. Fanocracy is about turning fans into customers and customers into fans. How can your organization grow fans? Neuroscience says that when people become a fan of something, their brain is forming a connection with like-minded people, the individual becomes a part of a tribe. Being a part of a tribe is a survival technique built into humans. The closer you get to someone the more powerful the emotional connection. Public space is over 20 feet away from you, social space is under 20 feet, and personal, cocktail party space, is under four feet away.  The goal is to create experiences with your customers within close proximity to build the connection. A remote or virtual company can create close proximity experiences through video and images. The closer the camera, the greater the connection. The humble selfie picture is powerful. It is authentic and creates the closeness feeling of being within four feet of the photo's subject.  Consider using images of people at your company and your customers on your website rather than stock images to build the connection with your audience. Career advice from David Meerman Scott - Choose a career that is intellectually stimulating where you can have fun and enjoy yourself.   Links: LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Twitter: https://twitter.com/dmscott Fanocracy: https://www.fanocracy.com/ Website: https://www.davidmeermanscott.com/ Blog: https://www.davidmeermanscott.com/blog   Busted Myths: The best way to reach your buyer is to market about your product or service. - This is NOT the case. People care about themselves and other people. If your marketing is not working, market towards the problems of your buyers and focus on building a human connection with them.

David Meerman Scott joins Remington and Dan for the season 3 premier of Wayfinding Growth to talk about his new book, co-written with daughter Reiko Scott. Fanocracy: Turning Fans into Customers and Customers into Fans  is David's 11th book. In it, he and Reiko explore how turning fans into customers and customers into fans can help modern businesses. David says fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large.Subscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it's also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

Are you looking for ways to fire up your marketing efforts in 2020? Then listen to David Meerman Scott, author, public speaker and advisor to emerging companies, talk about how to build a fan base. David has written 11 books, selling over 1 million copies in 29 languages, but it's his latest book, Fanocracy, which he co-authored with his daughter, that he talks about in this interview. David's 2007 book, "The New Rules of Marketing & PR" (now in its 6th edition having sold over 400,000 copies), was written based on his early experiences with the web, because he says that marketing on the web was (and still remains to this day) all about creating great, publishable content. “I was the first person to clearly articulate that if you want to reach people on the web, it's about creating great content, whether that's blog posts or YouTube videos or a great website or whatever it might be.” But the problem, says David, is that over the last few years, the pendulum has swung too far in the direction of superficial online, polarised communications, at a time when people are hungry for a true human connection. And it's how companies can create this human connection with their customers, that David talks about with Dom in this episode. On today's podcast: Why content is still king How to write a book with your daughter How entrepreneurs can reach customers The human connection of going to live concerts with loved ones How to use mirror neurons to help build your business The process organisations can go through to create fans Using fans to build an emotional connection with your product What he wishes he knew then that he knows now Links: Fanocracy The New Rules of Marketing and PR

Today's interview is with David Meerman Scott, an internationally acclaimed business strategist, author, entrepreneur, advisor to emerging companies, and public speaker. David joins me today to talk about his new book that he co-authored with his daughter Reiko: Fanocracy: Turning Fans into Customers and Customers into Fans, how it came about and what we can learn from it. This interview follows on from my recent interview – The winner of the 2019 CX Leader of the Year – Interview with Sandra De Zoysa, Chief Customer Officer of Dialog Axiata – and is number 327 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

About This Episode:David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.   Find out more about David at: Fanocracy: Turning Fans into Customers and Customers into Fans https://www.davidmeermanscott.com/ David on LinkedIn   See the Show Notes: www.jeremyryanslate.com/660   Sponsors: The Great Man Within Podcast: there's another podcast I think you should listen to. It's called The Great Man Within and the hosts tackle problems that men never talk about but secretly struggle with like sex, purpose, and success. After you're done with today's episode, search for and listen to The Great Man Within on Apple Podcasts or wherever you get podcasts.  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Richest Man in Babylon" by George S. Clason. www.jeremyryanslate.com/book 

He's the only guest to return to The Storytellers Network (He was guest #1 here). In this episode, we get to kick off 2020 with a bang. Season 9, Authors, welcomes the return of David Meerman Scott. David's written 10 books on marketing, sales and PR and his 11th published book is just out. This one's special because he co-wrote it with his daughter Reiko Scott. I can only imagine someday writing with my daughters… amazing.David and Reiko explore how to turn fans into customers, and customers into fans in Fanocracy. So whether you're in marketing, you own a business, or you're a storyteller who wants to learn how to build your own fan base, David and I are here to bring a ton of information and inspiration.“If we live a life of passion, it's a better life. It's a more fulfilled life. You can build the best relationships because you share something powerful in common.” - David Meerman Scott on building a Fanocracy.If you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable than anything I can offer to your network. I appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And just makes me feel warm and squishy.The Storytellers Network with Dan Moyle publishes every Monday at 7 AM EST.

About This Episode:David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.   Find out more about David at: Fanocracy: Turning Fans into Customers and Customers into Fans https://www.davidmeermanscott.com/ David on LinkedIn   See the Show Notes: www.jeremyryanslate.com/660   Sponsors: The Great Man Within Podcast: there's another podcast I think you should listen to. It's called The Great Man Within and the hosts tackle problems that men never talk about but secretly struggle with like sex, purpose, and success. After you're done with today's episode, search for and listen to The Great Man Within on Apple Podcasts or wherever you get podcasts.  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Richest Man in Babylon" by George S. Clason. www.jeremyryanslate.com/book 

We are joined by David Meerman Scott to discuss his new book FANOCRACY Turning Fans into Customers and Customers into Fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. Fanocracy means turning fans into customers and […]

Today's guest says the pendulum has swung too far in the direction of superficial online communications. He spotted the real-time marketing revolution in its infancy and wrote five books about it including “The New Rules of Marketing and PR,” with over 400,000 copies sold in English and also available in 29 languages from Albanian to Vietnamese. In 2002, his entrepreneurial journey began when his ideas were a little too radical for his bosses so he started writing books, speaking at events, and advising emerging companies. He recognizes how tech-weary and bot-wary people are hungry for true human connection. He developed a winning strategy, called a Fanocracy, helping organizations tap into the mindset that relationships with customers are more important than the products they sell to them. Please join me in welcoming David Meerman Scott.   In this episode we discuss: his thoughts on leadership: “Leadership is a person who is able to see patterns that other people don't see and is able to then articulate them in a way that inspires people to change.” his passion, you might even say obsession, for live music. how he took a job offer to move to Tokyo at 26 and where he has gone from there. his decision to not hire any employees and how he has managed at least 50 speaking gigs a year for 13 years without employees. why he values authentic connection and how he connects with others. his newest book, “Fanocracy,” which was written with his daughter. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 176