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This episode features a session from Becker's Dental + DSO Review Virtual Event: Dental Practice Marketing 101: How to Bring in New Patients and Keep Them. The conversation includes insight from the following speakers: Rich Marlatt, Chief Information Officer, Atlas Dental Group James Nick, Chief Revenue Officer, Dental Care Alliance Adam Arnette, Chief Marketing Officer, Jefferson Dental Clinics Trevor Maurer, Chief Executive Officer, Smile Source
Dr. Maroon has been serving his community by providing exceptional dental healthcare for 35 years. He is also the Director of Laboratory Services for Smile Source. Serving in multiple capacities in dentistry throughout the years has provided him with a unique perspective and wealth of experience and knowledge to draw upon. In this episode he reflects on 2020, what matters most family, his team, and dentistry. He also shares practical advice to navigate the day to day, the importance of your laboratory relationship and value of community. Connect with Dr. Maroon – drmikemaroon@gmail.com https://smilesource.com/
Dr. Bob Margeas, a professor at the University of Iowa, Editor-in-Chief of Inside Dentistry, speaker, and educator, shares how he’s able to juggle everything while maintaining his private practice, Iowa Dental Group. He confesses that he was fired not just from his first job but from his second job, too, and shares the funny encounter that happened 20 years later. Despite a rocky start, he didn’t stop – which has paid off in the form of massive opportunities, growth, and success. Listen in to hear what Bob would tell his younger self if he could – and get a peek into what he’ll be sharing at The Exchange. Time Stamped Show Notes: 03:00 – Introducing Dr. Bob Margeas, a dental professional in Des Moines, Iowa, professor of Operative Dentistry at the University of Iowa, and Editor-in-Chief of Inside Dentistry 04:05 – What Bob did before dentistry 04:15 – He was a biology major and decided to take the test to get into dental school at the very last minute 06:30 – Bob’s dental confession 06:50 – At his first job, he did a filling for his girlfriend and gave her a discount even though his boss told him not to; he was fired from his second job, too 08:00 – When he was fired from his second job, he owed his boss $3,000; 20 years later he was at the Kois Center as a scientific advisor for composites and adhesives 08:30 – His old boss was at the Kois Center and heard Bob’s name at a symposium; they reunited and his old boss called him his “first associate” 09:20 – Until 2001 when he merged with the best dentist in Des Moines, he did well; but it didn’t take off until he found a mentor and was given an opportunity 10:10 – On making the jump to the aesthetic arena 10:35 – He was interested from the very beginning; in his first 5 years he had 500 hours and laid the foundation to be able to teach down the road 13:10 – If you have someone who believes in you, a lot can happen 13:20 – When aesthetic cases go wrong 13:25 – After 30 years of doing veneers, he still gets apprehensive when he’s going to seat 8-10 veneers; he doesn’t do them all at once 13:55 – If you’re not nervous, you’re not taking it seriously and that’s when things can go wrong 15:50 – On digital vs. analog impressions for implants 16:05 – The digital ones slowed him down because he works with just one dental assistant; he still uses analog dentistry 17:00 – Tim and Mike like digital; they say you can do 90-95% digital 18:08 – Bob has about $10,00-worthof parts and pieces for implants; the most profitable thing they do is posterior single-tooth implants 09:15 – When Bob got into implants and composites 19:30 – He started learning about implants in the 80s; he started placing implants in 2002-2003 and had a veteran as a back-up 20:30 – He restores implants and does about 200-240 implants a year 21:05 – He got into composites at the University of Iowa and took his first course in Chicago 3 times, then became an assistant 22:20 – He started lecturing in Canada in 2000 22:45 – On how he’s been so accomplished 22:50 – He was single and didn’t get married until he was 53; he had lots of time to write, research, and learn 24:02 – He got married in 2014 to a dentist; he now has two step-kids and flies back and forth from Iowa to Michigan where the family lives 25:20 – His practice is lean and mean; he implemented a bonus plan for his hygienists so they would be motivated to see more patients 27:20 – Now, there has never been a month where they didn’t hit bonus 27:50 – On the secret to success 27:50 – Happiness is the key to success; his goal is to educate the patient and have them accept the dentistry that they need 29:50 – When you feel bad for patients, bad things happen and you make bad decisions 30:45 – Advice for his younger self 30:50 – He would tell himself not to wait so long to start his own practice; he was an associate for a long time but you can make much more money as your own boss 31:30 – If he bought a practice, he would ask the cost of servicing the debt of that practice and if he could live off the rest after paying the debt 32:45 – Practice where you want to live and always look at the numbers and what you can make 33:10 – Bob is grateful for his mentors who gave him opportunities 33:35 – Some successes 33:40 – He’s fortunate to be a part of some prestigious dental organizations; he has a teaching center and is an expert in a town of experts 34:20 – He has an open door policy and helps people through cases; he recommends sharing information and is grateful for the respect of his peers 34:50 – On The Exchange, Smile Source’s annual meeting 35:08 – He’ll be talking about everyday dentistry in the morning; he will explain how he uses composite resin to alter the vertical/change the tooth shape to get people by 36:00 – He’ll show some live demonstrations in the afternoon and it’ll be interactive 3 Key Points If you’re passionate, people will want to share knowledge. Incredible things can happen with a mentor. When you feel bad for patients, you make bad decisions. Contact/Resources Timothy’s Family Practice – Chips Dental Mike’s Practice – Advanced Dental Bob’s Practice – Iowa Dental Group
Dr. David M. Jenkins, a dentist who just opened his own practice, Smile Parlor, in Locust Grove, GA, shares how his football player mindset translated into dentistry. He explains why corporate dentistry just wasn’t for him and how he decided to make the shift and open his own practice. From wearing all the hats to now delegating responsibilities, David is committed to the process of creating something that is uniquely his own so he can best serve and inspire his community. Listen in to hear the challenges David has encountered – and learn some valuable insider tips from Tim and Mike. Time Stamped Show Notes: 03:00 – Introducing Dr. David M. Jenkins; a dentist from Jackson, Georgia who graduated with his degree in dentistry in 2017 and worked in a corporate dental office for 2 years 03:55 – He decided to open up a private practice near his hometown in Locust Grove, Georgia 05:05 – He was a running back in college and is also going full-steam ahead in his dental career 06:20 – Why David got into dentistry 06:30 – He comes from a small town where personable experiences are important 07:35 – He wanted to do things following his own philosophy, not under the umbrella of a corporate company 08:00 – He felt a corporate job would never allow him to feel like he could truly call his work culture and philosophy his own 08:30 – He was inspired by the personable experiences he witnessed in other private practices and he wanted control of his own life and peace-of-mind 12:00 – The biggest issues David has seen 12:30 – When people first come out of dental school they can get dropped into a big corporate model that doesn’t first address patient-relationship basics 12:50 – He’s learned what not to do from working in a corporate environment 13:35 – Why David went to dental school 13:50 – He’s from a small town that lacked education and healthcare; he was inspired to do something about it 14:05 – He came across a pediatric dentist in college who said he should consider dentistry; he wanted to impact people in his community and be an example 14:55 – David wanted to show the kids in his hometown that athletics or a set career path aren’t the only two choices in life 15:40 – David’s biggest learning experience 15:45 – He thought he’d mastered dentistry, then something humbled him again; he got into deep oral surgery but needed to assess his bandwidth 16:30 – He learned to pick his battles and that saying “no” is sometimes necessary; he now knows what not to do and has a reference point for growth 18:05 – In sports, you take any challenge that comes your way and figure it out; in dentistry saying “no” doesn’t signal defeat 20:00 – As you get more experience, things become easier; Smile Source and mentors help new dentists learn and grow from others 21:30 – On how Smile Source has helped David 21:40 – He knows he’s not alone in his journey as a dentist and knows he has a supportive community 22:00 – On the challenges of opening up a new practice 22:30 – He’s been wearing all the hats but it’s time to delegate responsibilities; it can be overwhelming to manage all the start-up costs 24:00 – His leadership will play a role in how his team follows him; frustrations need to be in check and the team needs to be supported and encouraged 25:30 – It’s hard to fire people, but it’ll need to be done at some point; with experience you’ll learn sooner whether they’re a good fit for the team 26:45 – On laying out a 5 and 10 year plan 27:00 – Determine the things you want to learn, study them, and don’t get paralyzed by fear or perceived perfection 28:00 – Do continued education courses 30:30 – David’s regrets 30:45 – Some corporate models have moonlighting models, a plan B, but his didn’t; make sure you’re in the right practice for what you want, whatever it is 32:15 – He knows now how to set up each room to maximize the space 33:15 – He doesn’t have any regrets; he gets overwhelmed but is confident in himself 35:15 – On realizing his big picture 35:45 – Things that used to pump him up weren’t exciting anymore; he stepped back and asked himself what he truly wanted and that’s when he realized what he truly wanted 39:00 – Have good financial arrangements, a give-back component to your business, and a sufficient – but not excessive – amount of supplies 42:15 – Say “yes” to all free samples! 3 Key Points Establish relationships and be personable. Lead by example and with passion. Know your limitations – saying “no” doesn’t equal defeat. Contact/Resources Timothy’s Family Practice – Chips Dental Mike’s Practice – Advanced Dental David’s Practice – Smile Parlor Smile Source
Trevor Maurer, the President and CEO of Smile Source, shares the story of what he did when he was stranded on an island – and what he learned about money management along the way. He also shares a funny sales story of when he pitched a product and showed how edible it was...except it wasn’t. Despite his silly blunders, Trevor has always had a desire to build and create, which is exactly what he’s done for big companies and is now doing for Smile Source. Listen in to hear the advice Trevor would give his younger self – and learn the biggest challenges he sees dentists face.
After graduating from the University of Saskatchewan, Trevor Maurer was recruited by Procter & Gamble and went on to become their top sales rep. He spent the next 12 years working his way up to CEO in numerous companies through rapid and successive promotions in sales and marketing. Today, he serves as the president and CEO of Smile Source, a franchise group of Signature Dental Providers. You can find show notes and more information by clicking here: https://bit.ly/2Tmnh1V SPECIAL WEBCLASS: Join Dr. David Phelps for a special live session on creating a wartime strategy to protect your practice, investments, and retirement from the coronavirus pandemic - Monday, March 16th at 8pm EST. www.freedomfounders.com/webclass
During this episode Eric is joined by special guest CEO and President of Smile Source Trevor Maurer. Together they will discuss important changes that are happening in the dental industry. Trevor brings a wealth of knowledge to this topic and discusses how you can not only compete in todays marketplace, but how you can gain a competitive advantage moving forward. You will not want to miss this episode! To find out more about the Smile Source organization go to www.smilesource.com and click on the JOIN US link.
No practice owner should go it alone. In an age of growing corporate dental clinics, commodity-influenced pricing on dental services, and uncertainty for recently graduated dental professionals, Smile Source is working to preserve private practice. In this interview, Shane Simmons interviews Trevor Maurer, the president and CEO of Smile Source. They talk about building a community in dentistry and how we can play our part in sustaining the private practice. Interested in learning why 550+ practices are a part of the Smile Source network? Click here to learn more. Be sure to subscribe to The Nothing But The Tooth Podcast! Looking to grow your dental practice through proven online marketing? Contact Crimson Media today. We are also a 5-star Dental SEO who've helped many clients rank in the top spots of Google, including this dentist in Pasadena, TX.
A highly experienced leader, with a track record of generating results through leadership, talent management and culture development. Maurer thrives on the challenge of successfully turning around, building and creating enormous growth opportunities. As a graduate of the University of Saskatchewan, Maurer was recruited to Procter & Gamble, where he became their top sales representative in less than two years. He spent 12 years of rapid and successive promotions in both Sales & Marketing at P&G and Novartis in the US and Canada. He then rose to CEO positions in both venture capital and private equity funded health care companies. Maurer currently serves as President and CEO of Smile Source, where he has grown the company to over 630 independently operated franchise dental practices with an average practice size of $1.2 million in annual production. Based on current projections, Smile Source will be the largest dental group in the U.S. by 2020. Maurer is also actively involved in Youth Sports in his community, coaching travel hockey programs for over a decade.
Dr. Malterud is a solo clinician who has practiced in St. Paul Minnesota for over 36 years. He has always been passionate about Minimally Invasive dental procedures and this has allowed him to help his patients avoid crowns and root canals by treating early and definitively. His long term success with Resin bonded dentistry started over 34 years ago when he abandoned placing Amalgams and focused on direct and indirect resin bonded dentistry. As his practice evolved he became involved with organized Dentistry and spent some time on councils and committees of the AGD and served as Region 10 Trustee for 6 years. His time there helped him focus his energies on keeping dental practices independent and thriving as he saw the tide swelling towards corporate practices and his belief is in the personal relationships with patients and delivering comprehensive quality care. He currently is involved with Smile Source as an Advisor and Administrator and runs a local group of more than 25 exceptional Smile Source independent dentists in Minnesota. When he isn’t practicing wet fingered dentistry he eagerly seeks out education and also lectures around the country on Minimally Invasive Dentistry.
Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta! Bulletproof Dental Practice Podcast Episode 78 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Trevor Maurer, President and CEO of Smile Source Watch full video of the interview by clicking here! Key Takeaways: Smile Source is not a DSO, it’s an affiliation of great dental practices. When presented with 4 logos,15% of consumers would choose services from “Dr. John Smith.” “Monarch Dental, Dr. John Smith” has a 22% preference. “Dr. John Smith, a Member of ABC Associates” has a 27% preference. “Smile Source, Dr. John Smith” has a 37% preference. Practice names do matter. Any affiliation above “Dr. John Smith” will carry significant weight. Fewer than 10% of current grads want to own a practice. That percentage goes up significantly after a few years practicing. When choosing a practice name, Trevor recommends having the dentist’s name in it somewhere as a sub-brand but have an affiliation with something much larger. Smile Source’s research favors a sub-brand doctor name. The doctor’s name adds community connection, while the main brand associates with something larger, with benefits. When a patient asks for a brand by name, the doctor gave it to them 87% of the time. However, patients only ask for specific brand names 4% of the time. Branding is great, but don’t be bullied by brands. The greatest fear in dentistry right now is fear of corporate takeover. Corporate is targeting schools because they’re not getting the talent they want from established market. Private equity is pouring money into the market right now, and for the time being it’s good for everyone. Money is making good returns, the labor pool is interested in the message, and there’s a gender shift. You used to be able to get by opening a dental office with a “place to sit and a place to spit,” now you need so much technology and HR experts. You don’t need to go corporate to get that kind of help. Smile Source helps the little guy win. Smile Source has resources to allow dentists to work together to pool their resources, you get the benefits of larger practices while still being individually owned. The majority of practices in the country are part of the traditional cottage industry. Private practitioners need to recognize that most patients want extended hours. 21% of dentists are part of a group or DSO. The right time to bring in an associate is when you have the best time, money, and energy. You’ll find people who have just come out of dental school. They’ll need to understand their production might be low to start and they have to hustle to make themselves valuable to the practice. Finding an associate is all about finding the right relationship for your practice. References: Built to Sell by John Warrillow Tweetables: Patients are consumers before they’re patients. – Trevor Maurer Stay committed to the process of growing. – Dr. Peter Boulden If the rate of change on the outside exceeds the rate of change on the inside, then the end is near. – Jack Welch
Dr. Dunson completed his undergraduate studies with a degree in biology in 1987. After, he entered the dental program at the University of Southern California (USC), where he received a Doctorate in Dental Surgery (DDS) in 1991. He then attended Columbia University’s general dentistry residency program at Harlem Hospital in New York. After completing the residency, Dr. Dunson returned to Georgia, and in 1992, he began practicing as an associate in Atlanta. At the same time, he served as a resident at Loma Linda University (LLU) in California, receiving his graduate certificate from in oral implantology in 1997. He also has an IV and oral conscious sedation certificate from Miami Valley Medical College in Dayton, Ohio, making him one of the select few restorative dentists in Georgia who are certified and licensed to do IV sedation. Dr. Dunson started his own practice as a general, restorative and cosmetic dentist in Stone Mountain, Georgia in 1996. Dr. Dunson remains actively interested in the latest developments in his discipline and is involved in the following: Private Practice, Atlanta Georgia. Diplomate, The American Board of Implantology, Implant Dentistry. Honored Fellow, American Academy of Implant Dentistry. National Secretary, American Academy Of Implant Dentistry Chairman, AAID Foundation National Advisory Board, Smile Source Founder & Director, The Atlanta Academy for Reconstructive Dentistry Dr. Adam Kimowitz is a Lecturer at Rutgers School of Dental medicine, where he is also the President elect of the Alumni Association. Dr. Kimowitz also frequently lectures on the topics of Implant Surgery and Prosthetics, 3D Diagnostic Imaging, and CAD/CAM dentistry. Dr. Kimowitz is the founder and president of the Grassroots Dental Study Club, an educational and philanthropic organization dedicated to the advancement of the profession of dentistry through education and charity. Dr Adam Kimowitz is an active member of the American Dental Assocation, Academy of General Dentistry, AAID, ICOI, Academy of Cad/Cam Dentistry, and has is the President Elect of the Rutgers School of Dental Medicine Alumni. His peers have also recognized Dr. Adam Kimowitz as an Expert by being voted a NJ Top Dentist in the field of implant and cosmetic dentistry. https://www.aaidmaxicourse.com/maxicourse/washington-dc-mid-atlantic-maxicourse/
Trevor Maurer and Dr. Lance Timmerman join Alan to talk about Smile Source and what it does for dentists!
Dr. Hedge is widely known as one of the top-notch cosmetic dentists in the United States. Dr. Hedge received his Bachelor’s degree from Kenyon College in Gambier, Ohio where he majored in biology and chemistry. While studying at the Ohio State University College of Dentistry, he conducted research resulting in the publication of seven abstracts and one paper, and received numerous awards at the state and national levels. After graduating from dental school, he completed a general practice residency at Richland Memorial Hospital in Columbia, South Carolina. This advanced education included training in anesthesia, pediatrics, emergency medicine, geriatrics, TMJ treatment, endodontics, periodontics, orthodontics, oral surgery, prosthetics, and implantology. Dr. Hedge is nationally recognized not only for excellence in clinical programs, but for sound business practices that make full use of the newest technologies in dentistry. He is an alumnus of the renowned Las Vegas Institute for Advanced Dental Studies, as well as the Pankey Institute for Advanced Dental Education. Dr. Hedge is a frequent contributor in dental publications, as well as professional development magazines. Bellaire, Houston cosmetic dentist Dr. Tom Hedge, would love to speak with you in order to discuss all of your cosmetic dentistry-related questions in Bellaire, Texas. www.SmileSource.com
Yelling down the hall is very 80's. Walkie-talkies...late 90's into the "early oughts." It's time to bring your intra office communications into the "twenty-teens!" Hardware options from Apple watches to tablets to the computer in every operatory makes the old technlogies seem obsolete. We talk with the leader in intra-office communications about the software he invented to make every office run more smoothly: OperaDDS. We get inside the brain of a dentist/software designer who put this technology together to improve the patient experience in his office and now it's available to everyone! Go check out OperaDDS and get special pricing using coupon code "Hacks." I know...very original. The Brain Trust spends a little time talking about the advantages of being a member of Smile Source. Then the Brain Trust switches gear. Dr. Melissa Zettler tells us a little bit about a Google review that took her by surprise and what can you do for a bad/unfair Google review. (Answer: not much at all). Dr. Lance Timmerman and Dr. Mike Keller round out this panel with Jason and Alan that will have you laughing and checking your reviews! Go Hack Yourself: Jason: Artec Eva 3D scanner Alan: Arctic Grape Ice Cubes gum If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Also be sure to check out the brand new Dental Hacks swag store where you can find t-shirts, stickers coffee mugs and all sorts of other things that let the world know you're a part of the Hacks Nation!
HIPAA. It's meant to protect our patients' confidential information. But the application of this regulation can make you crazy. What do we need to do? Are you doing it right? Enter Dr Bryan Laskin. He's a successful Minnesota dentist and software developer who wondered "can't we make this easier?" Bryan helps explain what dental offices should be doing to follow the regulation. Then we move to intra office communication, and this is where Bryan's amazing creation, "OperaDDS" can help. He tells us how and why he developed the software and why it could help you deliver efficient and exceptional care for your patients. If OperaDDS is something you think would work for you, be sure to use promo code: "HACKS" to let them know that your heard it from us! Our Brain Trust segment features Dr. Melissa Zettler and Dr. Lance Timmerman, two members of an interesting group called "Smile Source." What is Smile Source? Part buying club, part study club and part personal insurance fee negotiator, this group brings a lot of the advantages of DSOs to independent dentists. Dr. Mike Keller join Alan and Jason in finding out whether Smile Source is right for their practices. Go Hack Yourself: Jason: Spear Center online education Alan: Bioclear HeatSync composite heater If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! Also be sure to check out the brand new Dental Hacks swag store where you can find t-shirts, stickers coffee mugs and all sorts of other things that let the world know you're a part of the Hacks Nation!
If you aren't already aware of Von Grow, you soon WILL be. Dark Horse Dental Studio, Damaged Goods, and DTG are his brainchild (brainchildren?) and he/they are doing what they CAN to preserve hand crafted dentistry. CAD CAM has its place, but it does not replace skilled craftsman. This podcast is the "origin story" (any comic book fans out there?) of Von, what he has created, and you can hear his "masterplan". Dr Lance Timmerman gets him to spill the beans. Also, DTG, Dental Technicians Guild, has a symposium this August, from the 20th to the 22nd and is open to ANY and ALL interested in dentistry. Article submission for DTG Magazine can be found HERE. And let's not forget Smile Source, preserving independent dentistry.