Podcasts about social media audit

In der neuesten Episode des „Digitale Helden Podcast“ spricht Markus Saft über den Unterschied zwischen Full Service Social Media Betreuung und dem neuen Ansatz des Social Media Consultings.Markus erklärt, wie sein Team früher die vollständige Pflege und Erstellung von Inhalten für Kunden übernommen hat – von Fotos und Videos bis hin zur gesamten Jahresplanung. Der neue Ansatz: Ein Social Media Consulting, bei dem Kunden nur vier Tage im Jahr investieren müssen, um einen langfristigen Content-Plan zu erstellen und umzusetzen. Dabei gibt es regelmäßiges Feedback und konkrete Tipps zur Optimierung von Inhalten, Hashtags und Intervallen.Interessiert an einem kostenlosen Social Media Audit? Markus bietet in dieser Episode spannende Einblicke und erklärt, wie du dein Profil von Profis analysieren lassen kannst.

In der neuesten Episode des „Digitale Helden Podcast“ spricht Markus Saft über den Unterschied zwischen Full Service Social Media Betreuung und dem neuen Ansatz des Social Media Consultings.Markus erklärt, wie sein Team früher die vollständige Pflege und Erstellung von Inhalten für Kunden übernommen hat – von Fotos und Videos bis hin zur gesamten Jahresplanung. Der neue Ansatz: Ein Social Media Consulting, bei dem Kunden nur vier Tage im Jahr investieren müssen, um einen langfristigen Content-Plan zu erstellen und umzusetzen. Dabei gibt es regelmäßiges Feedback und konkrete Tipps zur Optimierung von Inhalten, Hashtags und Intervallen.Interessiert an einem kostenlosen Social Media Audit? Markus bietet in dieser Episode spannende Einblicke und erklärt, wie du dein Profil von Profis analysieren lassen kannst.

Most brands don't know how much they could improve their conversions by optimizing their website and social media to also work for consumers from underrepresented and underserved communities. Conducting a website and social media audit can highlight opportunities to deliver better experiences for all the customers you want to serve while improving your conversions. In this episode, I walk you through how to get started with a website and social media audit for your brand. Get the Inclusion & Marketing Newsletter Visuals and examples mentioned in this episode

This week we take a look at the amazing start one of our listeners has made promoting their business. Abi messaged in to thank us for the inspiration but explained how, being brand new, she wasn't sure how to attract new customers to her business that started just a month ago. So this week we are sharing tips on how to set up and share on your social media accounts to promote your business. Thanks Abi, for not only the beautiful message, but also for letting us share the feedback we gave you in todays episode. If you are in need of some maths tuition, be sure to check out Abi's business using the links below.  Facebook. Abi's Montessori Tuition Instagram.com/(@abis.montessori.tuitionLink tree abis.montessori.tuitionEnjoyed this episode and keen to become a Breakout Business Bestie?Pick a plan that suits your needs, from support group access to help you answer questions, service discounts, reminders and accountability, to our premium packages that allow you to take advantage our our coaching and virtual office services. Find out more breakoutservices.co.uk/breakout-business-subscriptionsSupport the Show.

Marketing & PR agency Meritus Media in Tampa and LA, (888-243-3470) say companies currently mapping out their 2023 plans should be sure to include these 7 key strategies. Find out more at http://proactivereport.com/7-digital-pr-marketing-tends-2023 Meritus Media City: Clearwater Address: 1245 Seminole Street Website: https://www.meritusmedia.com

Do you shove off your social media strategy to already busy employees who half-ass it or just don't have the time? Because I certainly have. When you're slammed running a business, making Instagram posts can feel a little beneath you. And so the default move is to pawn it off to a junior who inevitably does very little with it. This is exactly why a fully formed strategy is so important. It gives you something tangible to hand off so that someone else on your team can find success with it. Jonathan Cor is the founder of Customer Growth - A contractor-focused social media agency. He advises and consults with 7-figure and 8-figure businesses dialing in their social media strategies to deliver actual business results you can measure. Today we answer a few questions: - With so many content creators and distractions, is social media still worth investing in? - What are the ingredients that go into a simple and easy-to-execute strategy? - What should your posts even be about? Who should be capturing and posting them? 00:00 - Intro 02:10 - Is Social Media still worth investing in? 07:26 - What's wrong with "just posting?" 11:27 - Social Media Audit & Competitive Analysis 14:52 - Why? 24:40 - Who? 31:22 - What? 38:50 - Where? 44:54 - When? 50:59 - How? To know more about Jon and Customer Growth visit: https://www.customergrowth.co Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/

Just think, what if you could leverage all the potential of your social media platforms and skyrocket your brand's growth? You, yes YOU, have the ability to make informed decisions about your brand's future on social media. We, Terrah and Audrey, take you on a journey that challenges traditional strategies, sharing insights into how to conduct an effective social media audit. Imagine understanding which platforms work best for your brand, how to make the most out of the latest TikTok trend or how showing a bit of your personality might just be the key to connect with your audience. Sprout Social Template: https://sproutsocial.com/insights/templates/social-media-audit-template/Support the showFollow us on Instagram: https://www.instagram.com/socialsessionspodcast/Follow us on Tiktok: https://www.tiktok.com/@tjcreativesagencySign up for our newsletter: https://view.flodesk.com/pages/638657201b84e9ea4164f529

Welcome to this weeks episode where we complete social media audit. As a business owner you may be feeling a bit lost as to how you can approach/ navigate the ever-changing landscape of social media. But don't worry, this week we're diving into podcast producer Liam's profile, taking a look at what's working and where he can improve his game. (SPOILER ALERT! The key to building your social medial profile, is consistently posting about what you do)Join Farley as she sharing practical advice on how to approach and optimise your social media presence, no matter how much time or the platform your audience is on.Remember, if you are keen to learn more, contact the Breakout team or drop into Breakout HQ for a session reviewing and planning how you can take your social media to the next level!Enjoyed this episode and keen to become a Breakout Business Bestie?Pick a plan that suits your needs, from support group access to help you answer questions, service discounts, reminders and accountability, to our premium packages that allow you to take advantage our our coaching and virtual office services. Find out more breakoutservices.co.uk/breakout-business-subscriptionsSupport the Show.

When was the last time you took a good look at your business's social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications' 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to expand your social media presence, Lara offers some tips for completing a social media audit and making sure you are moving in the right direction.   3:25 – Lara gives an overview of her career so far.   5:35 – Lara describes what she has learned and the types of projects she has worked on during her internship at Marshall Communications.   6:24 – Lara explains why your business should complete a social media audit.  8:45 – Lara shares how to determine which social media platforms to target.   10:10 – Lara offers some recommendations for brands when doing social media.   12:02 – Lara explains why and how to plan your hashtags.   15:54 – Lara talks about pulling all of her interests together.  18:32 – Lara shares how she has been involved in Her Campus.   20:35 – Lara describes her other 2023 summer internship at the Coastal Maine Botanical Gardens.   24:15 – Lara lists some resources that have been helpful to her.     Quote  “Don't get overwhelmed. There are so many different social media platforms out there and there are so many different paths to pursue that it could be really easy to get overwhelmed, to kind of shut down when you're thinking about all of that, but the idea of a social media audit is to break it down into seeing which platforms work best.” – Lara Beckius, Marshall Communications' 2023 Intern    Links:   Mathnasium: https://www.mathnasium.com/  Connecticut College: https://www.conncoll.edu/   Agrivolution: https://shop.agrivolution.us/  Lara's Her Campus articles: https://www.hercampus.com/author/lara-beckius/   Coastal Maine Botanical Gardens: https://www.mainegardens.org/   Gardens Aglow: https://www.mainegardens.org/events-exhibits/gardens-aglow/   Notion: https://www.notion.so/   Waterllama: https://waterllama.com/     About the guest:      Lara is from Avon, Connecticut, and is currently a senior at Connecticut College studying environmental studies, economics, and dance. She has professional experience in a variety of areas including education, marketing, advancement, the performing arts, and, most recently, environmental communications at the Coastal Maine Botanical Gardens. She is super grateful to be continuing her summer internship at Marshall Communications this fall and has greatly enjoyed learning the ins-and-outs of the PR industry, from press releases to social media audits.    Outside of academics, Lara also serves as the office coordinator for the Connecticut College Office of Sustainability, captain of the Connecticut College Dance Team, and president of her campus' chapter of Her Campus, an online magazine dedicated to empowering college women.    Looking to connect:  Email: lbeckius@conncoll.edu   Instagram: @laraluna

In this episode I'm walking you through the exact strategy I used to grow my Instagram account from 1K to 72K and my TikTok to 25k in 1 year in 2022/2023. I'm sharing all of my tips, knowledge and strategy and introducing my social media audit and 1:1 coaching service which you can book at the link below and on my website. Enjoy!Book a Social Media Audit and 1:1 Coaching session: https://calendly.com/travelwrighter/social-media-audit-coaching-call Blog/Website: https://travelwrighter.netTikTok: https://www.tiktok.com/@travelwrighterInstagram: https://www.instagram.com/travelwrighter/Email: megan@travelwrighter.net

Ever find yourself deep in the trenches, navigating the complicated world of your young person's mental health? Don't worry; you're not alone, and this episode is here to help you breathe easier! Join me in a groundbreaking episode where I crack open the lid on the recent surge of mental health self-diagnosis trends sweeping through social media platforms. Trust me, it's an eye-opener you won't want to miss!

Comedian and Social Media Guru Hailey Hackett joins me on the show to explain everything I am doing wrong, as well as the few things I'm doing right, on social media in order to help me uncover the mystery of why I am not famous yet. Tons of great advice for the aspiring influencer, comedian, or business owner out there trying to crack the social media code!

Are you struggling to engage with your target audience on social media? Do you feel like your social media presence isn't aligned with your business goals? If yes, then it's time to conduct a social media audit!In this episode of Rocky Mountain Marketing Quickcast, Katie talks about the benefits of conducting a social media audit and how often you should do it. She'll also walk you through the steps required to conduct a thorough audit, including identifying all your social media accounts, checking your demographics, setting specific goals per social media platform, identifying your brand voice, and checking your current analytics.So, whether you are a small business owner or a social media manager, this episode is a must-listen. Tune in to discover how a social media audit can help you track your progress and that of your competitors, and gain deeper insights into your audience. It's time to take a step back and evaluate your social media presence to ensure that you are doing the right thing for your business.Like the show? Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mackenzie and Ben discuss every social media manager's nightmare: The social media audit. They talk through why it's so important to audit your social media accounts, where to start, and what to do once you've completed your audit. Follow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorAbout FlickFlick is a multi-platform Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content. Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

Remember when we had to remind people not to eat Tide Pods? What about Chris Pine's iconic stare during the Don't Worry Darling press tour?   Well, lucky for you, the 8THIRTYFOUR team sat down to chat about all things social media trends, our favorites, plus some random tangents along the way. If you're looking for more social media insights & tips, check out these blogs: 2023 Social Media Trends Social Media Design Trends Creating a Social Style Guide 2023 Social Media Image Sizes 7 Tips for Setting Up a Social Media Campaign How to Conduct a Social Media Audit

In this episode, Jon will be sharing how to download your year-end data so as to analyze it for effectiveness and for future testing. To watch this training, click here: https://youtu.be/ajbmIh6bw7o

This week's podcast was originally recorded as an impromptu live in the FB Group.  I'm being incredibly vulnerable and open about my own travel business and recent struggles of whether or not I should stay in.  *Spolier Alert* Things are turning around positively, but it took a lot of time and consistency for that to come to fruition.In this episode, I focus on:Why loving travel is NOT enough to keep you in the travel businessWhy you just need to keep goingThe beauty of relationships from social mediaand more!Enjoy (and take action)!⚓⚓Please LIKE and SUBSCRIBE for more episodes:Register for The Reels Workshop:https://takethehelm.vipmembervault.com/products/courses/view/1138602Increase the Leads in your Travel Business with Monthly Support:https://takethehelm.vipmembervault.com/products/courses/view/1117728Need a Social Media Audit?  Sign up for a Rapid Consulting Session:https://calendly.com/ritaventures/rapid-consultingFind your Business Secret Sauce and Better Articulate that in your Content:https://calendly.com/ritaventures/secret-sauceSay HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622Enjoy this episode?  Buy Me a Tea to say Thank You!https://takethehelm.vipmembervault.com/products/courses/view/1134180Direct EMAIL:takethehelmva@gmail.com

The current biggest digital marketing trend is short-form vertical video content...aka IG Reels.   (And they are so much more than just aimlessly dancing around!)  This episode gives you some of the foundational elements for what Reels are and how to use them in your marketing efforts.  To get an even bigger deep dive, make sure you register for The Reels Workshop.In this episode, I focus on:The demographics you can reach via ReelsSome questions you can answers in your ReelsHow they can work in your marketing funneland more!Enjoy (and take action)!⚓⚓Please LIKE and SUBSCRIBE for more episodes:Register for The Reels Workshop:https://takethehelm.vipmembervault.com/products/courses/view/1138602Increase the Awareness of your Travel Business with Monthly Support:https://takethehelm.vipmembervault.com/products/courses/view/1117728Need a Social Media Audit?  Sign up for a Rapid Consulting Session:https://calendly.com/ritaventures/rapid-consultingFind your Business Secret Sauce and Better Articulate that in your Content:https://calendly.com/ritaventures/secret-sauceSay HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622Enjoy this episode?  Buy Me a Tea to say Thank You!https://takethehelm.vipmembervault.com/products/courses/view/1134180Direct EMAIL:takethehelmva@gmail.com

In this episode of Real Talk, KJK Student Defense Attorneys Susan Stone and Kristina Supler are joined by Randy Rohde, the founder of 38 Digital Market.  They discuss social media and how it has emerged to have a prevalent influence in the lives of college students and post-college.  The conversation includes proper social media etiquette that both parents and their children need to follow, how to traverse social media mishaps and using social media to your child's advantage. Links: KJK Student Defense Show Notes: (01:39) Addressing online harassment and its ramifications: How the pandemic spurred about an entirely new service for their law firm (04:04) An essential summer activity parents should require their children to do: audit their social media (05:10) Playing detective: Why every parent needs to be vigilant in an ever-changing landscape that is social media  (06:16) Why there's no such thing as privacy in the digital age and parents need to act within the parameters of their control (09:16) What both parents and children should be proactive about to avoid their college plans from becoming derailed (10:32) Social media and college applications: how to tip the scale in your child's behavior (11:28)  Why you social media followers can be your worst enemy during college application (13:19) How publishing your views on certain topics and issues on social media can have dire consequences (16:19) Warning: Objects in pictures can be more incriminating than they appear.  (17:19) Taboo photos and videos that no child should ever take in the first place (18:51) Why sending nudes can send you to jail (21:39) Approaches parents can utilize to initiate the conversation about the dangers of taking and engaging with nude photos  (24:00) The first amendment and how it works in public and private schools (26:32) Why parents need to have real conversations with their children about the code of conduct and school policies (28:39) What would my employer think? Why students as well as adults need to consider their careers when publishing anything online  (29:38) Easy Rule of Thumb When Knowing What Not to Post  (32:21) Maximizing social media to your child's or your own advantage (34:30) How to properly address and rectify social media mishaps Transcript: Randy Rohde: Hi, this is Randy Rohde. Really excited to join Kristina and Susan, once again on Real Talk Conversations and Susan Stone, Kristina Supler from K J K Student and Athlete Defense. And today's show we're gonna really hit on a conversation topic I think is, uh, very timely, very important, especially in today's environment. Randy Rohde: We're gonna talk about social media and the impact that social media has on so many aspects of our lives, but specifically college students and post-college what that means. But before we start going down that avenue. Because this subject actually falls into this particular practice of your law firm reputation management. Randy Rohde: Both of you are highly experienced reputation management attorneys. Can you explain, first of all, what is that? What does that mean? Reputation management. And why did you decide that you wanted to pursue and offer that as a service in the area of law that you practice.  Susan Stone: Hi, Randy. It's always awesome being with you because you ask the best questions. Susan Stone: I would say this aspect of being reputation management attorneys found Kristina and me. Ah, we were in the middle of the pandemic and everybody was glued to their computers.  Kristina Supler: And phones  Susan Stone: and phones and kids, obviously they weren't going to school. They weren't playing sports. They weren't outside. They were living and breathing on their social media. Susan Stone: And all of a sudden we had a couple student discipline cases, especially with younger students where students would say, uh, make comments on their social media that were deemed threatening or racist. Or homophobic or anti harassing in some way. Yep. Harassing. And we had to deal with those discipline cases. Susan Stone: And at the same time we had people hiring us because their college acceptances were revoked because students were reporting to the college that a student was supposed to attend about some offensive social media and colleges were sending letters out saying. Sorry, not sorry. You are not welcome here in the fall. Susan Stone: From that Kristina and I went , we've gotta deal with this. And so from there, that aspect of our business was born. Kristina Supler: It it's been interesting, Randy, the way it's taken off also, I mean, We get calls from all over the country to help individuals to just wind up in, in sticky situations, let's say because of unintentional, inadvertent, sometimes intentional and calculated comments and actions taken online. Kristina Supler: And it's really remarkable. The ripple effect, one act in connection with social media the bigger implications.  Randy Rohde: You work with so many different age groups, but in your particular practice in working with title IX cases, both. So students, parents, professors, faculty members I guess right now, this particular kind of time of the year in the middle of summer here we are lot of different things, but it probably doesn't matter what time of the year it is, but. Randy Rohde: When we're thinking about social media right now, and we're thinking about students and we're saying, Hey, this could be a good time to clean up social media. Do students need to be mindful of this and what they post and how they post this information?  Susan Stone: So summer is the perfect time for parents to require their students to conduct a social media audit. Susan Stone: We think woo it's summer, we can say, or do what we want on our phones and in our social media. But that couldn't be further than the truth because that's when people have more time to pay attention to other people. And what might be offensive to other people's social media early on in our practice, we did a whole podcast on cancel culture. Susan Stone: And I think that cancel culture occurs in the summer more than any other time, because people are not busy with homework exams, extracurricular activities. So now that everybody's a little bit more relaxed and I say, Have more time on their hands. It's a good time to, for parents to say, I wanna see what's on your Instagram. Susan Stone: I wanna see what's on your TikTok and Kristina, wouldn't you say every year we learned about a different chat room, a different app that we didn't know existed, where people are talking,  Kristina Supler: oh, it's amazing. The way the social media platforms evolve and expand and come in and out of popularity. Kristina Supler: You know, we tell parents of course, You must, must, must, must conduct a social media audit with your child, clean up the social media, but also be mindful of, you know, you gotta do a little bit of sleuthing because there's the fake accounts, the accounts they don't necessarily admit to you that they have. Kristina Supler: And it's important to just poke around and know is it Instagram? Is it TikTok? Is it various chat rooms on discord. I mean, you name it Twitter. It, it's interesting to see the certain types of speech sometimes in, in groups that form on different platforms. And so just cuz you have one child that might be really active on Instagram, let's say another child might be more in the online chat rooms or TikTok. Randy Rohde: Go ahead, Susan, were you?  Susan Stone: Yeah, I wanna add to this, that the social media audit is what's within the control of the parent. We had a really interesting case came in, was it a couple years ago, Kristina? About the one where the kid was with a group of friends feeling like. They were in a safe space, not knowing that some really offensive comments. Susan Stone: Do you remember that? Kristina Supler: I do. And that, gosh, that was a heartbreaking case for so many reasons. But, I think the, the long and short of it is, is. Students and adults, it's actually a lesson for grownups as well. You never know when and how you're being recorded. And then ultimately how that content will be distributed. Susan Stone: Yeah, let's backtrack. So our listeners can gain some insight in this story. There was a situation where a bunch of friends were having a sleepover, very normal, correct. You know, That's what students do. That's what happened. And, uh, one student was making comments that was really meant for the friends who were there at this party, who I believe they thought they were with their besties, their BFFs, as they would call 'em. And not understanding that everything was being captured on a phone. Susan Stone: And later what was said was transmitted and it did lead to student discipline. It did, did lead to ostracization from other peers and it had a ripple effect. and it was sad because while the student should not have been making certain comments, we could debate that. Okay. But we've all behind closed doors when we were with people, maybe our spouse, maybe your boyfriend, maybe your girlfriend, maybe what you think is your best friend. Say things that are not meant for the public. Susan Stone: Well, look, well, I I'd like to say today nothing is private. So parents do the social media O audit, but you also have to say, is there anything else that was captured that you think you know about that we have to deal with? Susan Stone: Do we need to reach out to certain parents and say, Hey, can you have your student remove this from their phone? And you may not, that's beyond your control, but you have to try.  Randy Rohde: Hmm. Hmm. That's really great advice. I think a lot of times as a parent myself, I don't think as much about, Hey, can I go and talk to other parents about, and can you do a looksie and see what was communicated or shared amongst friends of my kids. Randy Rohde: So you mentioned about a podcast that you had previously and another one that kind of pops up for me is one just a few episodes ago, actually about navigating college applications. Is this something meaning social media use and posts? Is this something that colleges are paying attention to now in their, I guess, selection processes? Randy Rohde: Have you seen this pop up more and more?  Kristina Supler: Oh, I'm so glad you're asking that question, Randy. Because the answer is yes. And parents and students should understand that and be aware. We are seeing it with growing frequency where schools, high schools and colleges rescind acceptances, or maybe don't offer admission because private school, private high schools to clarify. Kristina Supler: Yeah. Thank you. Important points. Because of contents that the student has posted online. It happens more often than one would think. And sometimes we've seen colleges, rescind acceptance just a few weeks before the school year's supposed to start. And know, if you think about what's going on in a household, the excitement leading up to your child, going off to college freshman year it's such an exciting time. Kristina Supler: It's a nerve-wracking time because there it's such a change. It's a transition time. And then to have the rug pulled out from under the students, so to speak at the final hour because of again, social media postings likes whatever. It's devastating to the student. It causes a lot of turmoil. Kristina Supler: Decisions need to be made fast. Plans changed. And it really can jeopardize the student's future.  Susan Stone: I also wanna refer back to that podcast. It was a great PCA. We spoke to DaVita AMR about the fact that colleges are going test optional. And should you take the SAT? Should you take the ACT look, it's getting really competitive and it's always been competitive to get into college. Susan Stone: The last thing a student needs when building an acceptance is. A horrible blight on their record. Mm-hmm because all things are equal. You have two 35s on an ACT, you have two captains of whatever sports teams. Both students have great grades. College admissions officers do look at social media. Susan Stone: And if there's social media, that is not, appropriate. Well, who do you think they're gonna take?  Kristina Supler: And I just wanna clarify or add, add to Susan's point. I, I don't at all have the sense that it's these college admissions officers who are pseudo detectives, trolling the internet to get the aha. Kristina Supler: Gotcha. We don't want you it's to Susan's point. It's so competitive now. You have so many talented students out there. And so when all things are equal, what might tip the scale slightly in favor of one student or another, it might be social media, a and something else that we've encountered isn't even the college admissions office. Kristina Supler: Actively searching the student's social media, but rather Susan, do you remember that other case where it was ideal high school classmates who were tweeting at a college regarding an incoming student saying, basically take a look at this, take a look at this. You should be aware of this student and there. Kristina Supler: Really significant fallouts that unfolded. And that was because other students put the issue on the radar of the admissions office.  Susan Stone: It's so easy to flag colleges today. It's a tweet.  Randy Rohde: Yeah. Yeah. It's so amazing. That is an amazing an astounding example that you gave because I was going through all different kinds of scenarios, who, who in a col in what college has any kinda manpower to like sit and stream through thousands of students, social media profiles. Right. It's crazy because there's these private groups, discord, telegram, all of this stuff that parents may not even be aware of, I'm thinking, but. The example that you gave is absolutely it's the people who the students may know or have they have access to that can send out. Because accessibility is so, easy in today's world through social media that, yeah, I,  Susan Stone: yeah, Randy, I really lean towards parents telling their kids to be very cautious about what they post. Yeah. Not to give you a war, another war story, because war stories can get so boring. And I know that lawyers love to give war stories, but we do remember that case that dealt with a student who thought that she was actually providing positive social media and it was completely perceived by the reader as being insensitive and perhaps even racist. Susan Stone: So. You know, be cautious when you're telling your student, if you're gonna take a position and there's a lot of issues out there today to take a position that your message is going to be received in the way you intend the message.  Randy Rohde: Hmm. That, uh, well, that's always a good life lesson, regardless whether on social media or not on social, um, So I you've seen a lot of different things. Randy Rohde: What are, is there a list in your mind, like of common issues that you may find.  Susan Stone: Well, we're gonna give you a list and go back and forth on what you  Kristina Supler: think is important. Good. So something that comes to mind immediately be careful what you like a like is construed as an endorsement of a certain idea or concept. Kristina Supler: So thinking that something is funny, isn't. And liking something because, oh, it's funny. Not so to other readers in the audience, they might think that what you've liked are your own personal beliefs. Parents really need to talk to their kids about that.  Susan Stone: Be careful what you share and how you spread other people's ideas around. That also can be viewed as an endorsement. Susan Stone: I wanna talk about a really important case that we had.  Kristina Supler: Another war story. You're sharing another war story.  Susan Stone: You're right. I'm sorry, but I've gotta share this. Yeah, I've gotta share this. We represented two young men who were accused of sexual assault, falsely. And it's spread around through social media and a campus. Susan Stone: And in fact, they, the two young men went to a party and neither, Even really engaged at all with other students, much less committed sexual assault. It was all rumor and Kristina and I really launched complaints on behalf of our clients. And one of the areas of cross examination was. Well, you weren't at the party, were you? Susan Stone: And many of the students that actually took part in unlawful dosing of the client and defamation all admitted that they hadn't gone, but they heard. And I said, but you shared the information didn't you with others. So I just wanna be cautious that just because you read something on social media, it doesn't mean it's true. Susan Stone: It doesn't mean you should like it and it doesn't mean you should share it.  Kristina Supler: Another tip that students, parents seem to speak with their students about really be mindful, not only of what you are saying or doing in whatever the post is, but what's in the background. Right. So, oh, that's  Susan Stone: good. Susan Stone: Yeah. I forgot that one. That's why we keep her around. Right. Randy  Kristina Supler: We've. Had more and more than one occasion, let's put it that way. You know, there can be an incriminating photo and the, and this person didn't even really appreciate why it was incriminating because of what was in the background of the picture. Kristina Supler: People drinking, alcohol, underage, smoking marijuana, other substances, you name it or just in a place that they're not supposed to be. Time and time again, students unknowingly incriminate themselves through their own pictures.  Susan Stone: Mm-hmm. I'm gonna direct something that mostly not always is a problem with, I would say younger boys around the middle school age. Susan Stone: No pictures holding toy guns.  Kristina Supler: Oh, that that's a good one too. Oh,  Susan Stone: or bullets? Yeah, a SP . Yeah, especially today. That is a one way ticket to a suspension or a potential expulsion. I understandably school administrators are terrified of shootings as administrators should be. Sure. Sure. And so it is never well taken to post images with anything that could be perceived as. Susan Stone: Endorsing weapons and believe it or not every year we have kids who post pictures and they're saying, but it was a toy.  Kristina Supler: It was a joke. Yeah. Another point really be thoughtful about what you film. And who you share it with? We've certainly seen on a regular basis as well, videos that were maybe sent privately or in a group chat that somehow end up plastered all over social media and on the internet and that content, oh, it can live forever. Kristina Supler: I mean, I won't bore you with legal. Talk about the ways we can get content removed, but we have a lot of success in that realm. But it's not guaranteed and some stuff on the internet really can live forever.  Susan Stone: So my law partners being super classy. Can I just state the obvious no nude pics? Susan Stone: okay. I really wanna say, just because you're dating someone, if you are a minor, do not take and send a nude pic of yourself.  Randy Rohde: Don't can we just be that  Susan Stone: blunt about this?  Randy Rohde: sure. Hey, we're having a real conversation. Yes.  Kristina Supler: Real Talk with Susan and Kristina. Susan Stone: No nude pics. Kristina cut her teeth early on in her career in dealing with child pornography. Susan Stone: So I, I would love for you to talk about what are the repercussions of this. Yeah,  Kristina Supler: I think that it's an important point, albeit unpleasant, of course. And in, on a more serious note child pornography, generally speaking, or sexually suggestive nude photos of anyone under the age of 18 and I'm speaking broadly, cuz of course every state and jurisdiction might have different iterations of the law. Kristina Supler: So it's, it's trading nude pictures among freshmen in high school, 15 year olds might technically be a violation of child pornography statutes. And we see these cases all the time and parents and the students are shocked. And I will tell you, it's also, it's a really, it's a big mess for school administrators. Kristina Supler: The legal implications are very significant. It triggers criminal investigations. It's it's just a big. It's a big mess. I don't know how else to put it with very serious long-term implications that oftentimes it can even happen. And I wanna be really clear with both parties, consenting to trading, nude picks or videos or whatnot. Kristina Supler: But that doesn't matter because inevitably we see stuff get passed on and boom, before you know it it's all over the school and it's just. Do not take nude photos, nude content don't trade. And if someone sends it to you, delete it right away and say, I don't want this, please. Don't send this to me. Randy Rohde: All right. Good point.  Susan Stone: And do not send it to your buddies. Yeah, delete it.  Randy Rohde: I have a question. I don't know. You may have more points in regards to about posting that you wanna share, but I wanna take a pause on that just for a second, because you're, you mentioned something that I think as a parent really like, wow. Randy Rohde: You know, some of these conversations for parents can be very difficult. Like I'm just thinking in my son, do you have, have you been taking nude pictures of your girlfriend? Right? I mean, that's not a an easy conversation necessarily to have, do you have some suggestions maybe? Having some of those difficult conversations in regards to social media and posting and that stuff that you could share for parents, how can you, how can you guide parents? Susan Stone: My mother used to say to me all the time "Better you cry than I cry." And when is where's it wisdom comes to the receipt of naked pictures or creating what is considered child pornography, parents have to be aware. They bought the phone, they pay for the phone, it's their phone. And wouldn't you rather be mean upfront and be overbearing and have the conversation. Susan Stone: This is not gonna be tolerated than have law enforcement knock on your door. I mean, Really frightening. And there are police units that monitor online behavior and look for people who have child pornography.  Kristina Supler: I think that one of the points that we encourage parents as we get this question a lot, right? Kristina Supler: So like we're professionals. We're lawyers in the trenches wrestling with these tough legal issues. Every day we talk about, we joke. We talk about sex all day, every day. So, oh my gosh. It's like, okay, here we are. Again, whatever. We don't even think twice about it, but Randy, you raise, you raise very good points. Kristina Supler: That many parents would be totally mortified or just. Intimidated by the cop topic, or maybe it just, the topic doesn't fit within the family's own, religious views, cultural, sensitivities, whatever. Because everyone has different. Different values in ways they handle things within their family. Kristina Supler: But a as a general matter, I think a way for parents to, to think about it, the topic and start to make some inroads with their children is to just come at it from a perspective in many respects of empathy, how would it make you feel if this happened to you? And so that way it's not so much, are you doing this or you better not be, you know, it's not accusatory or Basically inviting incrimination, but rather just encourage your child to start thinking about certain issues, these headaches, these war stories, Susan and I shared parents can use that and say, I listened to this podcast with these crazy women. Kristina Supler: I know you would never do this, but if this happened in your friend group, like what would you do? And sort of start the dialogue that way  Susan Stone: I, I wanna add to this, that. There's a difference between speech that has first amendment protections, just because you're allowed to say something. Doesn't mean, you should say something and doesn't mean there can't be repercussions, especially with regard to private institutions. Susan Stone: And that is where we get a lot of confusion from parents. So for example, Brandy, lovey. Okay. Famous United States Supreme court case. Young girl didn't make the cheerleading team and went on her social media, basically saying F the school F everything F cheerleading and the United States Supreme court said she had the right to say this and the school did not have the right to suspend her. Susan Stone: Now that is true. A public school cannot. Susan Stone: If we think back to a famous case that the tinker case that was where students wore arm bands, protesting the Vietnam war. There's famous Supreme court language that students do not shed their constitutional rights to freedom of speech at the schoolhouse gate. Students have first amendment right in public schools. Susan Stone: Let's all agree, because that's just true. What happens if a student goes to a private school. There is no first amendment protection at a private high school. So we get calls all the time where students get expelled for similar speech F this teacher. And we say, and they say, but we have a first amendment. Kristina Supler: My child was just exercising his first amendment right. Her first amendment right. Sure. They shouldn't have maybe said that, but it's this is, it's just the constitution. This is America. We say, well, so  Randy Rohde: you're saying they rescind those rights. Once they decide to go to a private institution. Susan Stone: When you go to a private institution, you have to pay close attention to the school's policy. Susan Stone: And so certain speech that would be protected in a public institution, a public high school, a public college don't have the same protections at a private institution. So Brandy levy may be able to in a public school, say F the cheerleading coach. but in a private setting that might be a ticket to a discipline,  Kristina Supler: Which reminds me again, this is something perhaps a little tedious and annoying, kids aren't gonna like this, but some are particularly for rising freshmen, whether it's high school or college, it's a good opportunity for parents to talk to their child about just understanding what a code of conduct is, what a student handbook is and how the student has to follow those rules.  Kristina Supler: And look, I love that Kristina says approach it with empathy because in a perfect world, that is the right way to do it. Susan Stone: But I would say to parents, you know, your kid, you know, the right way to approach your student, but especially students and even wonderful straight A students who are excellent at school students get wonky in those first relationships. So that's where you have to have the conversation. I know you love this person, and I know that's very real today, but you cannot show your love by sending naked pictures or  Susan Stone: receiving. Kristina Supler: Yeah, I guess I would say I, I agree with Susan's point know your kid, but I'm also going to push back in the sense that time. And again, Time. And again, we, my child wouldn't do that. Oh, oh, that's the kid up the streets. That's that naughty neighbor. So, and so that's the kids at the public school and you, the private school doesn't have these issues and I'm telling you, the minute you exclude a certain group of kids, type of student, whatever you're wrong, it is gonna be that. Kristina Supler: So parents take the blinders off. It absolutely could be your kid who would do the thing that you find. So unimaginable.  Randy Rohde: So I wanna open back up the door in regards to the posting advice. So you, you already gave probably 4, 5, 6 really great suggestions any additional on your list.  Susan Stone: Well common sense. Kristina Supler: Yeah. Okay. At the end of the day, common sense.  Susan Stone: Just use good, common sense on what you wanna post. And you know, this isn't just for students. This is just good sense advice for everybody.  Kristina Supler: Because then look beyond college, or even in the middle of college, as students are thinking more about career planning and the employment context, prospective employers are probably in this day and age is gonna plug you into Google, search your name in the various platforms. And so again, think about how it could also impact employment stuff. And so to that end, think about also parents should talk to their students about privacy settings. Mm. That that's kind of a tip that occurred to me. Kristina Supler: We didn't mention. Susan Stone: Oh, that's a good one. Yeah. KWS. Privacy settings that is really important. You know, just not everything needs to be out there in the public eye. Not every picture of yourself on vacation needs to be shared.  Kristina Supler: Your friends might tag you untag yourself. If it's, someplace, maybe not the most flattering Susan Stone: Yeah. Let's talk about that. Spring break, summer break you're at the beach, you know, not everything you. Guzzling alcohol facing a bong. Whipping off that top of a bathing suit, not everything is meant for the public eye. So that's where I say common sense. Mm-hmm  Randy Rohde: I, I, I have to throw this out because my wife and I have talked about this a number of times and seeing what parents. Randy Rohde: Post in regard. Oh, I know to pick and my wife would be like all of a sudden throw scream post did. Yes. My wife's throwing out. Like, I can't believe this mom is posting this picture of her 14 year old daughter out there and likes and very revealing swim scene. I'm like, wow. And I'm like, yeah. Uh, that's crazy. Susan Stone: um, well look, we are all body positive. And we want everybody to have fun and everybody does love to share pictures of their children and the good times of family. And, and I'm not going to draw those lines. That is a parenting choice and a parenting decision, but certain lines we're gonna draw. Nothing naked. Susan Stone: Right. And what is naked? Let's define that. Okay. Breasts, buttocks, penises, and vagina. There you have it guys. . What about the fifth part? Randy Rohde: I crack myself. Oh, we got it. We got it all. Hey, this is Real Talk, right? excited. We got it. Um,  Susan Stone: This is why I work with her every day. Randy Rohde: Yes . So you mentioned this and you, you touched on, so you've given great tips and you brought this up and I. I wanna see if you wanna elaborate on this at all. So all of this certainly is great for prospective college students. Randy Rohde: Current students in schools, whether almost any grade level But you also mention job seekers, cuz I would think that a lot of this stuff is especially critical because if you are one of ten five candidates for a particular position in a company, that number is far fewer than the thousands that may be applying for admission into a college or into a private school. Randy Rohde: I would imagine they certainly would be out looking at social profiles for this.  Susan Stone: And by the way, your social media can also help you. Mm.  Kristina Supler: You know? Oh, that's a great point. Yeah. Susan Stone: I just wanna talk about the good usages. Yeah. Do catch your child doing something wonderful.  Kristina Supler: Yeah, actually, I'm so glad you said that, Susan, that that's excellent because we, you know, we've spent a good chunk of time now talking about the perils of social media, the don't and how dangerous and scary it can be and how it can change the trajectory of a student's future. Kristina Supler: But a lot of positive things can be communicated through social media as well. And so again, that's why it's so important for parents to just encourage their children, to be thoughtful and mindful about what they post, because it's not all bad. You can really showcase all of your positive activities and involvement and portray yourself in a really, really important way for whatever a goal might be that you're trying to accomplish. Susan Stone: And there's a lot of really important issues today out there. And I think that the world needs the youth of today to advocate for whatever position that they're taking. There are so many things going on in the world, whether it's the war in Ukraine, the environment. And so this is a chance for students to explore their own voice. Susan Stone: And so I'm not saying that you should stifle good speech, because there's so many important things that we want students to be engaging in. Right. And talking about, but make sure it's a position and make sure it's done well and well articulated. It's a good opportunity to show how thoughtful a student is. Randy Rohde: Right, right. Really good points. And as you, and I think rightfully so when you're talking about social media reputation, there's obviously. downside or negative side of that and the potential implications, but also very much so a positive side and what that can do in positioning you as a human being, as an individual. Randy Rohde: As we begin to kinda wind this down, anything that we missed or anything that you'd like to add that we haven't discussed.  Susan Stone: The only thing that I would add, and I really want Kristina's input in this is if something happens, don't panic, remove the social media and try to do some reputation repair. Susan Stone: If a student needs to apologize, I would say apologize quick and early. Yeah,  Kristina Supler: an apology can go a long way to repair a situation. We've done a lot of work over the years, assisting students and professionals with drafting, these apologies and you know, it's, it is the, the reputation management piece to assist with getting content removed drafting, apologies, and then just communicating. Kristina Supler: Messaging about a certain sticky issue. And again, we don't have to get into all the legal ticky tacky stuff, but there are ways we can fight and work and navigate to get stuff removed. So not all hope is lost. Good.  Randy Rohde: Good. As always so fun to talk with you and about the incredible world that you navigate in. Randy Rohde: And I just wanna tell the listeners, let them know we'll have, great detailed show notes and links to go connect with Susan and Kristina. But you can find them at student defense. Do. K J k.com. And they are spectacular extraordinary title IX attorneys at K JK student and athlete defense and always so fun. Randy Rohde: And thank you so much for sharing, I think and having a conversation about a very important topic today in today's world.  Kristina Supler: It's a pleasure, Randy. Thank you.  Susan Stone: Till we meet again.  Randy Rohde: Till we meet again and have another Real Talk Conversation, always fun. All right. Thank you ladies.

Conducting regular social media and website audits is an essential aspect of having an online presence. In this episode with Kathy Fredrickson, host Michelle Thames discusses what is a social media audit, why it's important to do a social media audit, and how to do a social media audit. Listen for tips on how to conduct your own audit as well as when it's time to call in a professional. Kathy Fredrickson is the Director of the Digital Marketing Clinic and a faculty member at the University of Wisconsin Oshkosh. Over her tenure, she has taught digital marketing, analytics, audience measurement, advertising and the National Student Advertising Competition (NSAC). Her NSAC teams won the District 8 twice, qualifying for the national competition.———⭐️ Click HERE to subscribe and get access to new podcast episodes every week

There are times when we need to audit our social media presence. Are we promoting the image that benefits our message. Let's Discuss.Welcome That Will Nevr Work Podcast! Today we give another moment of inspiration to move everyday towards your dreams with Certified Coach Entrepreneur and Business Maurice. #IMPACTtheWorld #EI.NPlease do us a favor and leave a comment/review if you're enjoying the podcast, then share your favorite moments on social media with a screenshot and use tag #TWNW

Q1 2022 is Over! Do you have all of the data you need to make decisions about your social media content for Q2? Q3? Have you done an audit on your content lately? Today, we're talking to Dorien Morin-van Dam on this week's Social Media News Live about campaign planning, organic content ideas, and what trends should be driving your social media strategy through the rest of 2022.

In this podcast today Melanie Boylan sits down with Amanda Webb of Spiderworking and they chat about Amanda's latest talk coming out for the very first time this November. This inaugural talk will be featured at The Monday Morning Marketing Podcast Workshop when Amanda's talk called Is it working? 5 Incredibly Useful Digital Marketing Measurement Tips for Small Business gets an airing for the attendees. Want to learn more and book your free seat? Book here. We also hear about Amanda's future plans and how she is building her business to support a larger range of people through online courses. Her marketing content on the Spiderworking blog has previously won her awards nationally and internationally and she just loves to talk marketing. She also mentions in the podcast how beneficial a Social Media Audit is for your business and wanted to share the link to help people better understand how to improve their channels. Click this link to get your download. She has previously written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she's not working she loves watching Dr. Who and playing with her cats. ‍Twitter

In this episode I discuss how wedding professionals can best audit their Instagram profiles before engagement season hits. New episodes of the I Do Wedding Marketing podcast drop every Wednesday! Keep the conversation going with me on Instagram: https://www.instagram.com/idoweddingmarketing/ Or on my website: https://www.idoweddingmarketing.com/links --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

In this episode I discuss how wedding professionals can best audit their Instagram profiles before engagement season hits. Website Instagram Thank you for supporting the I Do Wedding Marketing podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/Social media management is crucial for sustainable growth, and social media audits are a great next step. In this episode we'll tell you how to conduct a social media audit & show you free social media audit tools that can help you get started with social media optimization.What is a social media audit?How do you conduct a social media audit effectively and why are social media audits important? We're answering all of these questions today and walking you through the metrics you need to monitor to see real growth. ➡ Check out our blog: https://bit.ly/2YNHPCk➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Why do we feel burdened to always be connected to our phones and checking social media? We shouldn't have to.In this episode of Business on the Bright Side, Minaa B joins us to share how and why you should set digital boundaries in your life and business. Listen in as she describes the importance of understanding responsibilities in online relationships and communication when you're setting those boundaries!Setting Digital Boundaries (1:35)Determine Your Why: Why are you going on social media at this time? (5:10)Social Media Audit (7:55)1. Check Your Screen Time2. Look at Who You FollowUnderstanding Responsibilities & Boundaries (9:00)Vocalizing Boundaries (13:17)One Liner: Normalize saying no in your life. (21:16)LinksBook Pop WorkshopYour Body, Your Story Podcastinstagram.com/minaa_bMinaab.com See acast.com/privacy for privacy and opt-out information.

This week we chat about one of our quarterly tasks: a Brand and Social Media Audit.  We break it down into 5 sections to examine to get yourself ready to plan for your next quarter! Questions?  Comments? Want to connect with us and talk donuts? You can email us at hello@defineanddesign.co or DM us over on Instagram @defineanddesign.co or @behindthemompire.  You can also join us in our Facebook Tribe https://www.facebook.com/groups/defineanddesignco  We would love to connect to learn more about you, your business and your life!    Thanks for listening! XO Melissa + Julia   

Let's talk about the foundation of your marketing strategy... Your visionary dream clients Unique Brilliance The “method” Make it friction-less In this episode, we're discussing the 4 key pillars to put in place so that you can create a rockstar Marketing Strategy! First we will talk about your visionary dream clients…  we dive into: Good marketing speaks to someone, not everyone - it’s OK to be polarizing and specific Mastering your marketing means knowing your VDC better than they know themselves Define them: geographic location, what they struggle with, what their “dream come true outcome” is How many dream clients are you working with? Next we will talk about identifying your Unique Brilliance… When you line up against 3 of your competitors, what sets you apart? Why should people choose YOU? These need to be qualities that your VDC will value Ex: price, fun, accessibility, product benefits, location, referral only, we invest back in your business, results first Did you create something this month that expresses your businesses Unique Brilliance? YES or NO. Then, we'll chat about The Method… Why you must "Show" instead of "Tell". What is the process and what is the name (3 to 7 major steps) Ex: Discovery Call, Social Media Audit, Social Strategy Presentation 1, Revision 1, Implementation, Monthly Review. How many people learned about or interacted with your "method"? Finally, we will cover Making it “friction-less” for your VDC's to buy from you! What are you claiming to be delivering on? Does your VDC really care about this claim? How can they try you on for size before buying? How many people did you offer your services to, in a "friction-less" way? That's it! p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

Auditing your social media is an essential task to getting the most out of each platform.

The recent controversy around the Bachelor’s Locky Gilbert regarding slurs and racial comments made almost 20 years ago is a reminder to all of us to audit our social media says digital expert Nate Anema. “Updating and auditing your social media regularly is important,” he said. “How many photos or videos would you find of your ex or some behaviour that you wouldn’t be proud of?” The post Is it time for a social media audit? first appeared on Mitchell's Front Page.

Friend, I’m going to be real with you... I often hear entrepreneurs not posting on Instagram because they’re worried about not getting likes or wonder what people will say about their content… And I’m like, STOP THINKING + START DOING.And here’s the thing: I can talk a biiig game by telling you all of the things you need to have in your Instagram account but it is crucial for you to look at your own account with objectivity and self-audit your account in order to make big changes.>>Because boo, the magic comes from action, not thought. It’s time for you to take control and get your account seen. Hold your head high, stop thinking, and do the work.

Episode 29 - Social Media Audit --- Send in a voice message: https://anchor.fm/monday-morning-marketing/message

Hayley Mears is a salon marketing specialist who has recently battled through the disruption of COVID and developed some new innovative marketing strategies for salons to thrive in a post-COVID market place. Using the disruption of our industry to the advantage of the salon owner Hayley has some useful tools and concepts that will re-engage your audience and enhance your client's salon experience. We will be specifically looking at 2 vital aspects of salon business today; Everything you need to know about client emails, including frequency, content and templates. How to do a self-check SOCIAL MEDIA AUDIT to update and reset your offerings in a clear concise way that your ideal clients can understand. ------ DM KRISTINA OVER ON INSTAGRAM https://www.instagram.com/colourkristina/ WANT TO LEARN HOW TO HAIR PAINT FOR REDHEADS? Free ebook for download https://kristinarussell.com.au/hair-painting-for-redheads-ebook/ SHOW NOTES AND PODCAST FREEBIE for episode 24 on Email Marketing Tips for Salon Owners (with a free downloadable social media audit checklist) https://kristinarussell.com.au/24  

Have you ever done a social media audit of all your social media accounts in the last 12 months? If yes, were you happy with the results? Did you make plans to improve your findings? Was your answer no? Do you think it might be time to take a look at the effectiveness of your social media campaigns? You may be thinking what on earth is a social media audit? If that is your question I will explain it a little later on. In the meantime, from a 10,000-foot view posting stuff on social media may appear to be 'working'. However, because it does require an investment of time, resources and money it is important to take stock of your objectives. In this post, you will learn what is a social media audit, why you need one and how to do one yourself to improve your results overall. What is a Social Media Audit? I am so glad that you asked because like you many years ago I had no idea that a social media audit even existed. In a nutshell, a social media audit is the ability to do a review of all of your social media footprints or profiles. These would include Facebook, Instagram, Pinterest, LinkedIn, Twitter and Snapchat. The goal is to take a look at what is currently working, what is not working as well as how to improve going forward. As simple as this sounds it does involve some research, looking at your blog or business goals and assessing your ideal customer. One of the hardest things to do after an audit is to change a habit because it is not bringing in the desired results. The Benefits of Doing an Audit Some entrepreneurs who look at the definition of a social media audit may not quite understand the benefits of doing one. So, let me give you an analogy in order to help you grasp the importance of doing a social audit. Let's say you decide to do a road trip from New York to San Francisco and you get everything ready to get there. You have clothes, money to pay for food and accommodation, bits and pieces to keep you entertained as well as insurance. However, you realise after 10 days of travel that you are not closer to your destination and you did not really map out the journey. In other words, you have no idea how long it will take you to get there but you know it shouldn't take more than 5 years!! I know that may sounds ridiculous but it is the same with a social media campaign or strategy. If there isn't a specific plan in place and you are on social media because everyone else is doing it then a social media audit is probably a great way to help you with your goals. What you Need for an Audit? Well, the first thing you will need is a big list of all your social media accounts. You will also need the analytics of each account over the last 12 months if possible. Another thing that you will need is a copy of your ideal customer avatar so that you can see if you are targeting the right audience. Your analytics should include the following: LikesClicksCommentsRetweetsSharesReachImpressionsMentionsFollowers Every social media profile will have a different group of metrics. You will also need to log into Google Analytics to see click-throughs and/or conversions. Get a free social media audit template to help you gather the analytics your need. Skyrocket Your Social Media Results even if you... Are feeling overwhelmed posting on social Don't know how to improve your engagement Are feeling clueless about all things social media Feel terrible about your current social media results

Riderflex is a global Recruiting and Consulting Firm. We give Career Advice and Job Interviewing Tips on this podcast. This episode of the Riderflex Podcast is sponsored by our friends at Vacation Fund. Vacation Fund exists to help people responsibly and appropriately prioritize their time and money, based on their lifestyle, ambitions, and needs. Visit https://www.vacationfund.io/ --- Support this podcast: https://anchor.fm/riderflex/support

In This Episode You Will Learn 1. What is a social media audit and what is it good for 2. What elements need to be in your social media audit

This week the guys are discussing how to stay consistent with your social media. As mentioned in the podcast… Perform our Social Media Audit! This tool is designed to see how your current efforts are working, and whether or not there are areas to improve. Once completed, you’ll be given hints and tips as to how you might improve your results, and get your social media to work for you! Perform the test here: https://www.blackrockmedia.co.uk/social-media-audit Black Rock’s How To: Stay Consistent With Your Social Media 1. Set yourself up to succeed 2. Realistic weekly targets 3. Patterned content 4. Allocate a consistent time 5. Titles 6. Announcing your targets 7. Reports help 8. Budgets solve problems Email of the week (13:15) Ed’s Top Tips (14:19) 1. Allocate Time (14:50) 2. Uniform Your Socials (17:15) 3. Don’t Be A Perfectionist (20:51) Challenge (23:02) This week's challenge is to look at your week's schedule and to reallocate your time and budget to prioritise social media. People tend to have more free time than they think, so it is crucial for your brand that you recognise these opportunities and set yourself up for success.

This week we're getting picky... about what's in our performance bars. Picky Bars is a gluten-free performance bar company in Bend, Oregon, started by three professional athletes (Jesse Thomas, Lauren Fleshman, and Stephanie Bruce) looking for a better bar. We love them in the office because that's a type of performance, too, right? Right.  Listen in to hear the results of their Heartline Assessment, our influencer dream team, and who really ate all the Picky Bars in the office.

This week it is two for the price of one as the Co-founders of Green Loop Marketing Melanie Allen and Meghan Martin join Lorraine Ball for a conversation about social media audits. More than a Few Words

Have you ever questioned if your social media content is resonating with your audience? Are your social media results in alignment with your expectations? In today’s episode I’m going to walk you through a simple 4-step process on how to conduct a social media audit. You’ll learn: What a Social Media Audit is and why it’s important. The overall objective of performing a social audit. AND a Step-By-Step guide on how to conduct the audit so you can feel confident in your social efforts.

I am a firm believer that we should take the time to audit our social media profiles and channels on a regular basis.  Frankly, an audit now and once a quarter for the rest of the year should be on your calendar.   Auditing your accounts is a great way to make sure you are not missing pertinent information, missing out on new features, etc. Listen now for a list of things you should look for when conducting an audit of your social profiles. Important Link:  https://mailchi.mp/bf6bfe3b36b4/5wkqtantxg

It's that time of year where we are excited to have a few days off work, spend time with family and friends, but as a business owner, we need to start looking to the new year. Take a little time to go through your digital marketing and see what has worked and what needs to be changed for the next year! 

Have you done a social media audit lately? A social media audit can really put things into perspective.

Have you ever wondered how you show up online? Have you ever wondered what your audience sees when they look you up on social media? In this episode of the Brand Authority Podcast, i’m going to show you have you can perform an online audit to make sure your potential clients are seeing your brand as they should.   * Brand Authority Podcast Episode 24: https://itunes.apple.com/us/podcast/024-how-to-easily-develop-your-content-marketing-strategy/id1271150927?i=1000401463188&mt=2       * Join the Brand Authority community on Facebook: https://www.facebook.com/groups/brandauthoritygroup/     * Learn more about Rebekah Radice: https://rebekahradice.com/

Host : Marv Dorner, BeBizzy Consulting Guest : Donna Amos, Solopreneur Solutions How To Get Started Performing a Social Media Audit This is the perfect time of year to do a social media audit to prepare for next year. Create a spreadsheet with the social media platform, the URL, and name on profile and the description Also include number of fans/followers, and the date of the last activity Make sure everything is consistent (name, images, colors, etc) Start auditing individual social platforms for traffic Where is Your Traffic Coming From? Now that you’ve audited the general items of the individual to make sure everything looks and feels the same, it’s time to start looking at Google Analytics for indicators that visitors to the website are coming from the various social platforms.  You can also get some valuable information from the social media platform data. Facebook Insights Twitter Analytics LinkedIn Company Page Analytics In addition to using the social media analytics to perform a social media audit, you can also use third party tools like Hootsuite and SEMRush to analyze data from social media websites. Act on the Social Media Audit There are some actionable items that may show up in your social media audit that can Repurpose old content in another form like video, slideshows or podcats Set up goals and metrics to measure The point of doing social media is to create awareness, gain followers to frequency, and that activity drives traffic to the site to sign up for email newsletters and subscriptions, then convert those subscribers. Determine what “success looks like” for your business and see what sites are meeting that success model. Sometimes it’s better to abandon/close a social media platform if you are unable to manage that platform or your audience just isn’t there. Set up a schedule to perform this social media audit quarterly or at least regularly to look for trends on what is working. Other Tips Video is going to be the dominant form of media in social media in the coming years. Video doesn’t have to be polished to be effective. Just needs good camera placement, decent content and great sound. Create a list of FAQ’s, answer them, and make 1-2 minute videos answering those questions and share in your social sites. Do you want to be seen as a thought leader? Then consumption of social and website content is the goa. If you want to create awareness, strive for reach… how many people can you reach with each post.. Shares, likes and retweets are to be used if the goal is to reach more with word of mouth. There is a documented trail of each post to see how many people see it, share it, like it, click on it, and even purchase because of it. Don’t expect immediate results! Sometimes you are talking to no one until your acquire a following. But there is a benefit to talking to no one in social and blogs because the post lives on and can be found by people searching for the content keywords. Googe+ is great for SEO benefits, even if your customers aren’t there. Performing a social media audit can take a bit of time, but if you do it once you will produce a baseline that will enable your business to compare to when making future decisions on digital marketing. Both Donna and I encourage you to take the time between now and the end of the year to audit your social media properties. Don’t forget to check out Donna Amos’ article on “How to Perform a Social Media Audit” at her website, and follow her on Twitter to stay informed. Don’t forget to send us any suggestions for apps to review or people to interview. And subscribe to the BeBizzy Break Podcast on iTunes and Stitcher Radio.  And as always, leave the technical stuff to us!

Have you ever wondered how successful your social media marketing efforts are?  Do you know if all that time and work is paying off?  Do you truly know what’s working and what isn’t?  As we enter the final stretch of 2017, it’s time to take a close look at your business and how you are doing so you can start planning for 2018.  In this week’s episode, we’ll explore how to evaluate your social media marketing efforts, do a little sleuthing on your competition, and come up with some “to do’s” to add to your 2018 marketing strategy.

Join Brett, Nick, and WTS Community Architect Em Piro for a hanger-motivated discussion about the social media audit she performed for the show. Then, Em leaves. Lastly, Brett and Nick stay behind to pick up the pieces. * * * ALSO, make sure to check out our new Anchor station! We're doing daily updates! Download the app in your app store OR click this link here: https://anchor.fm/s/a21174. OUR NEW MEDIUM PUBLICATION: https://medium.com/where-theres-smoke   * * * To join our mailing list visit www.wheretheressmoke.co If want to support the show and help keep it going, please check out Support WTS.com for our Patreon campaign. Also, help others discover the show by LEAVING AN ITUNES REVIEW! Thx. Connect with the show on Facebook: www.facebook.com/wtspod and Twitter: @exploreWTS. * * * DOWNLOAD & LISTEN directly from iTunes: http://tinyurl.com/wts-itunes. If you dig the show, please take a moment to rate & review it on iTunes Find us on Pocket Casts here: http://pca.st/smoke, and also on Spotify and Google Play. You can also go to www.wheretheressmoke.co for links to Stitcher, SoundCloud, and/or to stream online

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. Smart marketers and leading brands both big and small know that content is at the core of every online and social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to take action to open, click, read, listen, share and even buy. The social networks and social media simply provides a medium for brands and marketers to communicate in different ways with other human beings. We can't take the converstaions for granted and just assume that because we write the message, the blog post, the status update or a beautiful Instagram image that our audience will find it useful. We must do our research and not only understand who our our audience is, but also be clear on exactly what their needs are and how we can help them solve their most simple and even big problems. Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. They know how to write the blog post headlines that grab attention, the blog post content that gets read, the visuals that gets shared. They know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and activated toward growing closer to their brand. Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2016 Content Marketing Editorial Calendar Template  What is content marketing? Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. *Source: Wikipedia Editorial calendars are important because they:  Help you focus on needs of your audience Help you inspire and connect with your audience Help you provide value to your audience Force you to think further than today and tomorrow Help you integrate across mediums Leverage across mediums, different audiences Create once, use many (= increased ROI) Streamline resources Drive internal teamwork Fuel idea generation and innovation Create a drumbeat approach to content development Help set expectations with your audience Help you create loyal brand evangelists Editorial Calendar Highlights Monthly conversation theme. Weekly conversation theme.  Blog post title. Social Post. Channel. Target audiences (primary, secondary & tertiary) Author Editor Purchase cycle (awareness, consideration, preference, purchase, loyalty) Draft due date Primary keywords (5-10) Blog categories Supporting image(s) Other supporting media (image, video, podcast) Embed in other resource kits or publications Syndication Possible whitepaper (y/n) Client testimonial / graphics Call to action Social Zoom Factor Podcast #228 Episode Highlights Tutorial for how to use our new Content Marketing Editorial Calendar Template for 2016 2017 Content Marketing Predictions 2017 Content Marketing Statistics and Trends Why every business and marketers needs a content marketing editorial calendar Why you manage your content marketing like a publisher Benefits of using a content marketing editorial calendar The importance of knowing your audience How to organize and keep track of your content marketing assets such as visuals, call to actions and more Leveraging content you already have to increase business results and ROI Supporting Resources:  Content Marketing Editorial Calendar Template for 2016 Audience analysis worksheet to help you identify and prioritize your top audiences. Content Marketing in a Nutshell (episode 50) How to Create a Content Marketing Framework, Strategy & Plan Evergreen Content Marketing in a Nutshell Content Marketing ROI: Leverage Content You Already Have (episode 30) 16 Content Marketing Golden Rules Brand Humanization in a Nutshell (episode 5) 8 Steps to Develop a Social Business Plan and Strategy (white paper) Social Media Audit, Consulting and Marketing Services from Marketing Nutz Agency

Conducting a social media audit Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG, and today we welcome Amanda Kendle, who is a podcaster at the Thoughtful Travel Podcast, blogger at Not a Ballerina, as well as being a social media consultant. Today, we will […] The post Conducting a social media audit for your tourism business – Episode 69 appeared first on Holly G.

For the first podcast of the New Year I’m taking a quick look at 10 essential things you should be doing in 2016 to take your website and social media to the next level. You can listen right now or download for later. Find all the tips first on my Twitter account. If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud. Here’s the tips… Spend more time on your META Titles Tags. People react & click on them! Start using Social Media as a customer support channel. Test your website out on a mobile phone. Spot issues & fix them. If you are Business to Business use Instagram more & be creative. Write better product descriptions. Sell benefits and don’t just mention features. Be proactive on Social Media. Search out new connections & engage. Reduce the amount of blog posts you write but increase quality & length. Perform a Social Media Audit and get rid of platforms that are not working. Investigate Google’s Data Highlighter and see if it can help your business. Develop a website & Social Media content calendar to save you time & make life easy.

How to Build An Effective Social Media Strategy for Your Blog Today is day 8 in our 31 day challenge and it's a really important one that I know many of you will get your teeth into. You're going to do a social media audit on your blog to assess how your social media accounts are going and to plan a way forward to use them more effective. You can listen to todays episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In this Episode My confession with social media and how I'd let some of my social media accounts slip Some suggestions for working out which social media accounts you should be focusing upon Some suggested questions to ask yourself today about one of your social media accounts as you conduct your audit The challenge to create an editorial calendar for your social media account How making appointments with myself to make sure I implement what I plan Tools mentioned in todays podcast include: Canva Picmonkey MeetEdgar Buffer Further Reading There are so many posts on the ProBlogger blog on the topic of social media but here are a few that you might like to check out: How to Socialize Your Blog Posts for Maximum Effect How to Build an Efficient Social Media Workflow to Increase your Traffic Facebook: Boost Your Organic Reach with These Tips Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement) Not on Instagram? Your Blog Could be Missing Out 7 Powerful Tips for a Winning Twitter Sales Strategy And here's a few others from other sites around the web Hubspot: The Social Media Content Calendar every Marketer Needs Buffer: How to Create and Schedule a Social Media Marketing Plan Inc.com: How to Choose the Best Social Media Sites to Market Your Business Tell us How Your Social Media Audit Went Today I'd love to hear how you found todays challenge in comments below. What social media accounts are you most active on? How could you improve what you do with your social media accounts? What's one thing you'll do differently with your social accounts going forward? Full Transcript Expand to view full transcript Compress to smaller transcript view Hello and welcome to the ProBlogger Podcast episode 8 and day 8 of 31 Days to Build a Better Blog, where your challenge today is to do an audit on one of your social media accounts and to come up with a plan for the future of that account. Including the creation of an editorial calendar. Show notes for today's episode are at problogger.com/podcast/8.  First, a word from our sponsor, 99designs, the best place for a new blog or an older blogger to build their brand. If you're looking to launch your blog or a project that needs some high quality but affordable design work done, then 99designs is where you should head. Start your next design project at 99designs.com/problogger and $99 upgrade for free. Hi. It's Darren here from ProBlogger. Welcome to day 8 of 31 Days to Build a Better Blog. Today, we’re going to talk about social media. My challenge to you is to choose one of your social media accounts, to do a bit of an audit on, to do some analysis, to ask some tough questions. Most bloggers are pretty active on social media but it's pretty easy to just drift along with it and not use it as effectively as you could. In fact, it's pretty easy for it to start hurting your blogging as well, whether it be using social media as a distraction away from blogging itself, whether it's just getting off target in terms of the topic—letting automation get in the way of useful tweeting—or standing to use social media in a more dated way.  This is the case for me. I recently realized that I'd let ProBlogger’s social media accounts sleep a little. Social media has always been important for ProBlogger and it's always sent...

This week do an audit of the social media accounts for bdancewear.com. We talk about what’s working, what isn’t, and what he plans to do with it as we move into the latter half of 2015. Topics Discussed: What platforms is B Dancewear on? Measuring ROI and traffic from each source? Which channel is working the best? Book Recommendation: Jab Jab ... The post #156: Social Media Audit Of An E-Commerce Store appeared first on Build My Online Store.

What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon? How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks? I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program. The brand offered to pay me $1,500 to help them promote a campaign for a few short weeks. The campaign intertwined both a social good, random act of kindness type of game with a giveaway for a product. Take a listen to this episode of the Social Zoom Factor podcast to hear why Pam Moore, CEO & Founder, Marketing Nutz, social media, digital marketing, experiential branding, web development agency turned down the opportunity. It did not align with my beliefs, morals and foundation for which I am building and have already built my brand. Although I would have loved to work with this particular brand, it was not worth the risk to my personal and corporate brand nor how I would want to kickoff the relationship with the brand. Episode Highlights Why I turned down the $1500 influencer marketing opportunity Why you must know what foundation you are building brand upon The importance of keeping true to your beliefs, ethics, morals and integrity The importance of trust in building a social media community Why you must keep the needs of your audience at the core of business and marketing decisions Tips for working with influencers and thought leaders Resources mentioned:  Influencer Marketing and Launch Strategies for Startups, Tech Companies and Corporations (podcast) Influencer Marketing Services from Marketing Nutz Agency 8 Steps to Develop a Social Business Plan and Strategy (white paper) Social Media Audit, Consulting and Marketing Services from Marketing Nutz Agency