Podcasts about squadhelp

Why Squadhelp changes its name and how it came up with Atom. Darpan Munjal has been a guest on this podcast many times, but he gets a different introduction this time: CEO of Atom. That's because his company Squadhelp recently rebranded as Atom and moved its site to atom.com. On today's show, Darpan discusses why […] Post link: Rebranding to Atom – DNW Podcast #482 © DomainNameWire.com 2024. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

(Aired April 25, 2024) DomainSherpa – Down The Rabbit Hole – April 25, 2024: Up and Atom As we say on DomainSherpa - all roads lead to domains. And our work with domains has us venturing "down the rabbit hole" into different topics all the time. So this is a tech-adjacent, digital asset, pop-culture, tangent-positive monthly podcast - with some domains stuff thrown into the mix for good measure. In this episode, JT is joined by Drew to discuss the Escrow 2024 Q1 Quarterly Report and cover a few related topics including some recent trends with .ai domains. The Sherpas also explore the rebranding of Squadhelp to Atom.com, and also talk about the strategic domain upgrade for Pepe Coin from Pepe.vip to Pepe.com. So, tune in and jump down the rabbit hole with the Rabbit Hole Gang!

Listen to this show to sell more domains. On today's show, Squadhelp founder Darpan Munjal shares data and ideas for how to sell more domains. One of the datapoints was so impactful that I changed the prices on about 50 of my domains after recording this interview. We talk about domain pricing, how to get […] Post link: How to sell more domains – DNW Podcast #453 © DomainNameWire.com 2023. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

Here's what Squadhelp plans to do with its big investment. Domain name and naming marketplace Squadhelp announced a $10 million investment from Hilco Digital last month. On today's show, Squadhelp CEO Darpan Munjal talks about what this means for domain sellers. He also explains how the company is leveraging AI to sell more domains, and […] Post link: Squadhelp's big investment – DNW Podcast #430 © DomainNameWire.com 2023. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

If you are a language professional working for yourself, you should really consider establishing your own business. Not only will it help you organize your resources and finances but it will also protect your personal assets and may simplify the way you file your taxes. In most cases, clients may view you differently, especially if they are yet to see freelancers as experts, who add value to their products and services, and have a long-established career in a given field. In other words, speaking on behalf of your own business, even if it's a company of one, can open many doors and show potential clients that you are dedicated to using your skills and providing language services in the long run, as opposed to working sporadically in your field, doing side jobs. However, in order to command such respect from potential clients, and project an image of business continuity, you must select a strong name that will make clients remember you for what you do, so they feel comfortable coming back to you again and again whenever they have a language need, thus creating a solid business relationship with you. Today, we will talk about how to avoid frequent mistakes people make when selecting a name for their business. We're featuring an article written by Grant Polachek, who is the head of branding for Squadhelp.com, a startup that has become a crowdsource naming platform by reviewing and curating the best available names on the web today. *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* CLICK HERE TO READ THE ARTICLE and check out links to the bad examples mentioned *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/Muom22Eh3Gk *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* CHECK OUT THIS EPISODE'S SPONSOR: Solo.to ― Your Versatile Social Bio https://solo.to/inv/NTAwNDg *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* Photos by Anna Shvets at Pexels.com *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* By the way, if you're interested in checking out "Tools and Technology in Translation," here are some links: » Book » Online Class » YouTube Channel » Podcast » Webinars » Facebook Page » Twitter » Website » Email *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* Stay tuned for weekly episodes and subscribe to Translation Confessional through your favorite podcast app. To learn more about Rafa's background as a translator and translation instructor, visit RafaLombardino.com. For feedback, ideas, and requests, email us at RLombardino@WordAwareness.com --- Send in a voice message: https://anchor.fm/translation-confessional/message

How data can help you become a better domain investor. On today's show, I talk with Squadhelp founder Darpan Munjal. You'll learn: What signals predict someone might by a domain name (and which ones do no predict it) How adding language to your landers about sale prices and impending price increases impacts sales How people […] Post link: Using data to improve domain investing – DNW Podcast #406 © DomainNameWire.com 2022. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

We talk about what you should think about and know when naming your company, product or service.  About Grant Polachek Grantis the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. EDGE's Weekly NewsletterJoin over 17,000 others and sign up to receive bonus content. It's free sign up here >>> EPISODE LINKS: Squadhelp PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts Spotify: EDGE on Spotify  RSS Feed: EDGE's RSS Feed Website: EDGE Podcast SUPPORT & CONNECT EDGE's Weekly NewsletterJoin over 17,000 others and sign up to receive bonus content. It's free sign up here >>> Please Support this Podcast by checking out our Sponsors: Mad River Botanicals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>> *We respect your privacy and hate spam. We will not sell your information to others.

Welcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business. In today's episode, our guest is Anita Walker, a long-time domain investor, and the Founder and CEO of SmartWebby.com — a consultancy providing startup consulting, design and development, and marketing services to global clients. Today Anita and I talk about: How a passion for mathematics and coding led her and a partner to start a full-service marketing consultancy. Anita also shares how specializing in naming and branding led her down the path of accidental domain investing in 2013, having first sold .org, .me, and .club domains. She also discusses her rookie pricing mistake leading to a three-year sales drought, and how she’s course corrected since this time by mastering SquadHelp.com contests to sales domains. And last but not least, Anita shares how one unassuming compliment from a domain legend helped her to battle and overcome depression. In closing, don’t forget to subscribe as you enjoy this week's episode via iTunes, GooglePlay, Stitcher, or however you desire to listen.

Another lively, free flowing episode with repeat guest and former Managing Director of BrandBucket, Michael Krell. This time we discuss the latest news in the domain industry. Topics include Wild West style auctions on the Clubhouse app, proposed auctions at Squad Help and new developments at GoDaddy such as landing pages, Afternic integration and the $50 closeouts.  Another episode is filled with lively conversation, laughter and insider tips for making money in the sometimes obscure, domain investment industry.

Another lively, free flowing episode with repeat guest and former Managing Director of BrandBucket, Michael Krell. This time we discuss the latest news in the domain industry. Topics include Wild West style auctions on the Clubhouse app, proposed auctions at Squad Help and new developments at GoDaddy such as landing pages, Afternic integration and the $50 closeouts.  Another episode is filled with lively conversation, laughter and insider tips for making money in the sometimes obscure, domain investment industry.

How to get the most out of Squadhelp. Squadhelp launched its new white label marketplace for domainers last summer and I’ve been testing it out ever since. Today, I quiz Squadhelp CEO Darpan Munjal about many of the features and how to get the best results out of the platform. We get a bit into […] Post link: Digging into Squadhelp – DNW Podcast #322 © DomainNameWire.com 2021. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

Another episode with former Managing Director of BrandBucket, Michael Krell.   Discussion topics include new features at BrandBucket, SquadHelp and BrandPa. Plus tips on how to buy domains at wholesale, set prices, maneuver payment plans and generate sales. Lastly, Michael and I review twenty two brandable domains that sold this week in the wholesale and retail markets. 

Another episode with former Managing Director of BrandBucket, Michael Krell. Discussion topics include new features at BrandBucket, SquadHelp and BrandPa. Plus tips on how to buy domains at wholesale, set prices, maneuver payment plans and generate sales. Lastly, Michael and I review twenty two brandable domains that sold this week in the wholesale and retail markets.

On the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh Hansberger, recently wrote their first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Sunny says the book started with a question: "What if you could take the parts of yourself that other people criticize—traits they call defiant, dangerous, and different—and turn those things into your selling points?" We talked about how Sunny and Ashleigh arrived at the seven "virtues" in Rare Breed: Rebellious Audacious Obsessed Hot-blooded Weird Hypnotic Emotional If you're curious which virtue applies to you, try the Rare Breed quiz. Sunny and Ashleigh also host a YouTube series, also called Rare Breed, where they sit down with guests like Charlamagne Tha God and Jon Batiste. I asked Sunny about Motto's origin story, the challenges of being one of very few female-owned agencies, the importance of diversity, and more. Toward the end of the conversation, Sunny recommended a few books: It's Not How Good You Are, It's How Good You Want to Be and Whatever You Think, Think the Opposite, both by Paul Ardern, as well as The Hero and the Outlaw, by Margaret Mark and Carol Pearson. We ended with some of Sunny's motivating advice for anyone trying to grow their career: "Own who you are. In a world that wants to own you, owning yourself in this way can really hurt like hell. Being defiant, dangerous, and different is a gift. Succeed because of who you are, not despite who you are." To learn more about Sunny, check out her agency's work at wearemotto.com. Rare Breed is available now on Amazon and elsewhere. And, if you go to rarebreedbook.com, you can watch episodes of Sunny and Ashleigh's YouTube show and take the Rare Breed quiz. If you take the quiz or read the book, drop us a line on social media-I'd love to hear your thoughts, and I'm sure Sunny would, too. Episode sponsors The Brand Strategy Kit from Egle Karalyte. Available in both digital and print formats, the Kit provides structure and tools to streamline and gamify your branding process. Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company.

An in depth review of more than a dozen brandable domain names that sold this past week. Marketplace sales include BrandBucket, Squadhelp, NamePull and Buy Domains. Domains reviewed include:SterlingEquity.comCureRoot.comHeySage.comKillerNutrition.comGlobeTree.comPreferredPlay.comDrowzy.comDocLogic.comCodeHaus.com

An in depth review of more than a dozen brandable domain names that sold this past week. Marketplace sales include BrandBucket, Squadhelp, NamePull and Buy Domains. Domains reviewed include:SterlingEquity.comCureRoot.comHeySage.comKillerNutrition.comGlobeTree.comPreferredPlay.comDrowzy.comDocLogic.comCodeHaus.com

How do you empower employees in today's crazy world of leadership? Start by knowing that the leaders that empower employees understand how to stop micromanaging. When you empower employees, you signal a deep trust in them. My guest today is Darpan Munjal, CEO of Squadhelp.com. His company was ranked #275 in the 2019 Inc 5000 list. Darpan knows the benefits when you empower employees. We look at the essential elements that create lasting growth in this interview. Get the show notes for Empower Employees Creates Lasting Growth with Darpan Munjal at Squadhelp Click to Tweet: Listening to an amazing episode on Growth Think Tank featuring Darpan Munjal at Squadhelpl with me your @GeneHammett http://bit.ly/DarpanMunjal  #EmpowerEmployees #Leadership #Culture #GHepisode612 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!

Summary:Today's podcast features a Q and A with the former Managing Director of BrandBucket, Michael Krell. In the second half I discuss ten end user sales from BrandBucket, SquadHelp and Buy Domains.Domains discussed in the podcast include:HeyHobby.com $1,999HeyVerify.com $1,999SimpleStellar.com $1,600WorkRack.com $1,288KoolKart.com $3,688BlueAbode.com $1,788

Summary:Today’s podcast features a Q and A with the former Managing Director of BrandBucket, Michael Krell. In the second half I discuss ten end user sales from BrandBucket, SquadHelp and Buy Domains.Domains discussed in the podcast include:HeyHobby.com $1,999HeyVerify.com $1,999SimpleStellar.com $1,600WorkRack.com $1,288KoolKart.com $3,688BlueAbode.com $1,788

Today’s podcast covers both wholesale and retail sales from SquadHelp, Efty, BrandBucket, BuyDomains and GoDaddy.

Today's podcast covers both wholesale and retail sales from SquadHelp, Efty, BrandBucket, BuyDomains and GoDaddy.

Today's podcast is devoted entirely to end user sales.  I'll be discussing 15 domains sales from Sedo, BuyDomains, BrandBucket, Efty, BrandPa, SquadHelp and Dan.com.

Today’s podcast is devoted entirely to end user sales. I’ll be discussing 15 domains sales from Sedo, BuyDomains, BrandBucket, Efty, BrandPa, SquadHelp and Dan.com.

By popular demand this week's review is 100% end-user sales from Sedo, BuyDomains, Squadhelp and BrandBucket.Efty.com Efty helps you manage and market your portfolio Become a better domain investor with Efty.comBrandBucket.com BrandBucket has helped thousands turn their domain assets into cash. Go to: BrandBucket.com/sell

By popular demand this week's review is 100% end-user sales from Sedo, BuyDomains, Squadhelp and BrandBucket.Efty.com Efty helps you manage and market your portfolio Become a better domain investor with Efty.comBrandBucket.com BrandBucket has helped thousands turn their domain assets into cash. Go to: BrandBucket.com/sell

In this episode we talk about the growing marketplace SquadHelp.com.

There are three parts to this week's domain review. GoDaddy expired domain auctions, end-user sales by BuyDomains plus and end-user Squeal of a Deal at Squadhelp.Efty.com Efty helps you manage and market your portfolio Become a better domain investor with Efty.comBrandBucket.com BrandBucket has helped thousands turn their domain assets into cash. Go to: BrandBucket.com/sell

There are three parts to this week's domain review.  GoDaddy expired domain auctions, end-user sales by BuyDomains plus and end-user Squeal of a Deal at Squadhelp.Efty.com Efty helps you manage and market your portfolio Become a better domain investor with Efty.comBrandBucket.com BrandBucket has helped thousands turn their domain assets into cash. Go to: BrandBucket.com/sell

Squadhelp is becoming a formidable player in the domain aftermarket. It’s one thing to list your brandable domains for sale. It’s another thing to list them for sale and have people suggest them to end users at the exact moment they’re searching for a name. That’s one of the many benefits of Squadhelp, a crowd-sourced […] Post link: Sell more domains with a crowd – DNW Podcast #294 © DomainNameWire.com 2020. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

You can make money online suggesting people domain names and business names! As crazy as it may sound, in this episode of the Internet Bread we take a deeper look at how to make money online with the site, Squadhelp.com. We give you a complete guide about how to get signup to how to collect payments in Squadhelp. Watch till the end to also learn how to come up with great business and domain names. Visit the episode webpage to find all the important links and documents discussed in this episode at - How to make money online with Squadhelp Visit: www.baclinc.com | @baclinc Host- Abhishek Yadav

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We believe luck is mostly a product of hard work. In this episode, you’ll see how that manifests. We welcome Darpan Munjal, CEO and Founder of SquadHelp, the world's number one naming platform into the studio. You’ll be fascinated by the twists and turns that lead to the creation of SquadHelp, it’s truly an American Dream. You’ll be enthralled by Munjal’s life as an immigrant, how he rose to be an executive at Sears. You’ll learn how the idea of SquadHelp initially formed and sympathize with the hardest business decision Munjal ever had to make. Finally, you’ll cheer along side us as Munjal guided SquadHelp into an interactive platform benefiting businesses and individuals around the world. It's the perfect mixture of inspiration and how a little luck helped Munjal become a Midwest Maverick.

Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with more than 20,000 customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Grant works with a lot of CEOs as well. Website: http://www.squadhelp.com/

When Adam Morgan wrote Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders in 1999, he introduced a new term to the marketing, advertising, and branding worlds: "challenger brand." Avis, with their "When you're only No. 2, you try harder" campaign from the 60s, is the most commonly cited example of this concept. But Adam, also the founder of a brand consultancy named eatbigfish, is quick to point out challenger brands need not be No. 2 in their category. Instead, he defines a challenger brand as "about mindset and attitude…Do you have business ambitions that are bigger than your conventional marketing resources and are you prepared to do something bold and ambitious to close the implications of that gap?" I was curious about 10 challenger brand "stances" Adam has proposed, such as The Irreverent Maverick, who uses "wit, humor, and sometimes even shock tactics to puncture the category complacency" or The Next Generation, who challenges "the appropriateness of the market leader for the new times we live in." I asked him whether his list of challenger stances ever changes (it does) and whether he considers the stances mutually exclusive (he doesn't). I also asked him how he uses the list of challenger stances with clients. Adam explained: "We use it as a shortcut to make [clients] understand that being a challenger is not about 'me versus another player.' It's about challenging something rather than somebody. What we tend to do is choose four of them, just as examples, and say, 'Let's look at each of these four lenses in turn and see what it would mean to think like this kind of challenger and that kind of challenger…[It] allows them to start to get a sense of the kind of challenger they feel most comfortable being and then sets the tone for the much more significant piece of work about how you bring that to life." In terms of process, Adam is a big fan of workshops because "you have to create a culture around a strategy at the same time as developing the strategy itself." In workshops, he likes to help clients articulate what they believe by first asking what they reject or hate in their category. He also recommends an exercise called the "pre-mortem," advocated by economist Daniel Kahneman. We wrapped up talking about one of Adam's favorite brands, BrewDog, and his advice for new strategists and brand consultants: Have an angle. To learn more about Adam, visit eatbigfish.com and thechallengerproject.com. All his books are available for sale online: Eating the Big Fish The Pirate Inside Overthrow A Beautiful Constraint Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built.  Episode sponsors Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company. Rev.com. Rev offers fast, reliable, and accurate audio transcriptions. Right now, Rev is offering listeners $10 off their first order. Follow this link for your $10-off coupon.

Gareth Kay believes brands should show, not just tell Gareth Kay is cofounder of Chapter, a San Francisco-based creative studio. Before Chapter, he was Chief Strategy Officer at Goodby Silverstein & Partners, the advertising agency known for work such as 1993's iconic "Got Milk?" campaign for the California Milk Processors Board. I was excited to talk to Gareth because, while he's a strategist, he doesn't come from the world of traditional brand consulting that I come from (and so many of my other guests come from). In fact, one of my first questions for him was, "What do you think the general perception of the brand consulting world is amongst people in the advertising world?" Gareth says advertising agencies are increasingly seeing clients that have already been through a brand consultancy, and "when [the brand consultancy's work] was good you would be a little bit miffed because [cracking the strategy] was something, as a strategist, you really loved doing." On the flip-side, he'd sometimes see brand consultancy work that looked "clever on a piece of paper but…frankly, it was un-executable or, worse still, was a piece of thinking that was clearly designed to get through the armies of different interests inside a client organization and it kind of got watered down…through rounds and rounds of meetings and consensus-building." I asked Gareth about an article he published in WARC, titled "The 'brand' word." When you think about how we throw the term [brand] about, more often than not we are describing something we do-a brand strategy or campaign, not the associations we are trying to create. … We use it too often to create a false sense of control and a mistaken belief that we manage the brand. The models we use reinforce this: the tools of temples and pyramids are about what we build, not how people respond to them. The tools we use to shape brands are not fit for purpose. They are used to create simplicity and consistency which run counter to a culture of complexity and change. This led us to a fascinating conversation on what agencies should be using instead of these "temples and pyramids." Gareth argues consultancies should: "Show the thing," a mantra at Chapter-essentially prototyping real-world applications to showcase brand ideas rather than trying to capture them with words alone, which he calls "a very lossy form of compression." Avoid wordsmithing. He quotes a friend, Russel Davies, "you'll be discussing whether a brand is funny or…humorous." "Is that really the best use of our time, of our money, of our resources?" he asks. The brand model used at Chapter is a "Brand Operating System," the underlying code and principles that define everything a brand does. The framework includes three layers: Belief: What does this brand genuinely believe in the world? This is the problem it's trying to solve or the opportunity it sees. Purpose: What do you do as a brand given your belief? Pursuits: Because we believe X (our Belief) and we're going to do Y about it in the world (our Purpose), we will do the following things. The Pursuits are normally three, action-oriented principles. Gareth provided a detailed example of the Brand Operating System by talking through Chapter's work for Silent Circle. We ended the conversation talking about brands Gareth thinks get all the fundamentals right (Hiut Denim and Allbirds) and his advice to young strategists and planners. For more of Gareth's insights, read his posts on Medium and follow him on Twitter. Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built. Episode sponsors · Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company. · Rev.com. Rev offers fast, reliable, and accurate audio transcriptions. Right now, Rev is offering listeners $10 off their first order. Follow this link for your $10-off coupon.

The concept of brand positioning was introduced to the marketing and advertising world in the 70s and 80s by Al Ries and Jack Trout in a series of Ad Age articles and a subsequent book titled Positioning: The Battle for Your Mind. (If you haven't read it, Positioning is definitely recommended reading for anyone in the branding world.) Today's episode features Laura Ries. Laura is Al Ries's daughter, and has been his business partner for 25 years at their consulting firm, Ries & Ries, where they advise clients such as Disney, Ford, Frito-Lay, Papa John's, Samsung, and Unilever. Laura is a bestselling author in her own right. She's co-authored five books with Al, including The 22 Immutable Laws of Branding, and she's also written her own books: Visual Hammer and Battlecry. We discuss both during the episode. Laura and I start with her definition of brand positioning (it's about "owning an idea in the mind"), and the introduction of an illustrative example we come back to again and again during the conversation: Red Bull. Laura says Red Bull "owns the energy drink category because it is the leader," while Monster Energy Drink positioned itself as the opposite of Red Bull by launching with a much larger can. 5-hour Energy, on the other hand, created their own, related category by positioning as an "energy shot." Throughout the course of the conversation, Laura presented her six principles of positioning: Find an open hole. "If somebody owns a position, you're not going to take it away from them. You have to look for another open hole that you can take advantage of...by being the opposite of the leader." Narrow the focus. "Too often, brands and companies, they want to be everything to everybody." The name is so important and significant. "Not just the brand name but the category name." Visual hammer. "Not just a pretty logo or a person-the product itself can be the visual [hammer]. It's something that communicates an idea about the brand." Verbal battlecry. "Not just a slogan, although it might be a slogan or tagline, but it's really the battlecry that'll be used both internally and externally to really understand the brand." PR, not advertising, is what builds brands. "New brands and new categories have more news value to them. That's where new brands need to leverage that opportunity for PR." To learn more about Laura, her books, and her consulting services, visit visit www.ries.com. You'll find some great content on her blog, and more information on their consulting practice. With the exception of an upcoming, revised edition of Positioning, all the books we mentioned on the episode are available online: Positioning: The Battle for Your Mind The 22 Immutable Laws of Branding Visual Hammer Battlecry Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built. Episode sponsors Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company. Rev.com. Rev offers fast, reliable, and accurate audio transcriptions. Right now, Rev is offering listeners $10 off their first order. Follow this link for your $10-off coupon.

This crowdsourced name selection service could be the missing link between companies and the domain aftermarket. I have a fascinating discussion this week with Darpan Munjal, founder and CEO of SquadHelp.com. This company helps businesses select new company and product names with the help of a crowd of name suggesters. It’s been quite successful; it […] Post link: Crowdsourcing (domain) name selection – DNW Podcast #199 © DomainNameWire.com 2020. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

Darpan is the Founder of Squadhelp.com, a crowdsourcing platform helping entrepreneurs engage experts for their branding projects. Previously, he co-founded a VC backed business, as well as a leader in Fortune 500 companies. Top 3 Value Bombs: 1. You can’t solve all the problems in the world, but there’s definitely one problem that you can solve remarkably. 2. Pivoting can be hard at times; don’t hesitate when you know it’s the right thing to do. 3. Innovate in your own industry. Visit Darpan’s website Sponsors: Incapsula: Protects and accelerates over 4 million websites every day. Get a free enterprise trial of Incapsula’s services when you visit LP.Incapsula.com/2017Podcasts! Health IQ - A life insurance agency that uses science and data to secure lower rates on life insurance for health-conscious people. To see if you qualify, get your free quote today at HealthIQ.com/fire!

Anyone that is thinking about embarking on a tech startup journey could quite easily fail at the first hurdle and spend far too long on name suggestions and logos etc Imagine if you could take ideas and logos from creatives across the world thanks to technology and the crowd. Squadhelp provides hundreds of handcrafted brand name suggestions and logos from creatives across the world. Darpan Munjal has also held various senior level positions with Fortune 500 Companies. As a Divisional vice president (eCommerce) at Sears Holdings, Darpan led the initial launch of Sears.com and led the technology and product teams for Sears.com as well as Kmart.com which generated over $1 Billion in annual revenue. However, Darpan is now the founder of Squadhelp, an innovative crowdsourcing platform that connects creatives from across the globe with startups and businesses for their branding related projects. Guest Info  www.squadhelp.com @darpanmunjal