Podcasts about brandable

What if the key to success wasn't about making huge leaps—but about moving just 1cm forward at a time?In this episode of the Empowered to Grow in Business podcast titled “Future-Ready Brands: Strategies for Tomorrow's Leaders,” I sit down with Sallee Poinsette-Nash, one of the UK's leading people-brand strategists and founder of Brandable & Co., to uncover the real power of positioning, storytelling, and brand equity.We discussed:✅ The 1cm Rule—why small, intentional shifts in how you present yourself create the biggest momentum✅ Branding beyond visibility—it's not just about being seen, but about owning your narrative and shaping perception✅ The career-business parallel—how thinking about your career like a business plan changes the game✅ Social impact through branding—how Sallee's work with refugees, underserved communities, and career changers is reshaping futuresOne of the most game-changing insights from this conversation? If people don't know the future version of you, they can't help you get there. So how are you positioning yourself today to attract the right opportunities tomorrow?

After a brief discussion of why we name things the way we do and what the most useful titles, names, headlines work for more sales and eyeball attention, Jim Edwards walks us through the Name, Title, Headline Genie to develop names that hook. Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at https://www.facebook.com/groups/copywritingandcontenthacks. This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

SkySwitch Customer Journey: SkySwitch Partners Access A Brandable Marketing Kit Site, Podcast, SkySwitch Partners have an easy-to-use marketing resource that pulls together marketing needs “We have a brandable marketing kit site for our SkySwitch partners, and we've grouped our assets into two categories,” says Jessica Campas, Director of Marketing for SkySwitch.  “We have our core marketing campaign kits, which cover our core products, and logos. It's got product mock-up images, brandable data sheets for social posts, social media graphics, and we also have vertical campaign kits.” In this segment of our multipart podcast series on the SkySwitch customer journey, we dive into the challenges of marketing. Many entrepreneurs are self-starting people for whom sales, the process of selling, comes naturally. Marketing, however, can be a challenge. SkySwitch offers a simple-to-access site where all the needed tools are easily available. Committed to white labels, the tool kit enables a partner to promote their brand. At the same time. We learn how SkySwitch shares a hard-won understanding of verticals so that partners can enter new spaces with effective and appropriate materials. “There are a lot of different verticals out there and they all have different needs and you have to pitch your product in a way that fits those specific needs. We have these vertical campaign kits as well to help our partners break into those different industries.” About SkySwitch This is a multipart podcast exploring the SkySwitch customer journey. SkySwitch offers its partner customers a white-label approach, training, support, and many options. SkySwitch is a BCM One company, a UCaaS leader with more than 275 employees, a long-standing presence with integrity in the marketplace and rock-solid technology. Visit www.skyswitch.com SkySwitch Customer Journey  

In this insightful podcast episode, we welcome Michael Mallazzo, Head of Growth at Brandable, a cutting-edge software platform designed to help Amazon sellers optimize their marketing strategies and master unit economics.  Michael shares valuable insights into the challenges faced by independent sellers on Amazon, and how Brandable's comprehensive tools streamline operations, provide in-depth profitability analysis, and offer pricing and promotion optimization strategies to drive sustainable growth.  Discover how leveraging data and effective marketing tactics can transform your Amazon business for profitable growth.

On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innovation Officer, she is responsible for internal and external communications, customer insights and analytics, branding and marketing, e-commerce, philanthropic impact, global demand generation, and product innovation and development. Michelle Froah is currently the Chief Marketing and Innovation Officer at ETS, but when she was younger, she had aspirations to become an astronaut. While that dream never came to fruition, it did lead her to study mechanical engineering, which unexpectedly shaped her into the perfect person for the complex role she has now. Michelle started her career at Procter & Gamble, where she learned problem-solving under pressure and the value of a well-managed team. She then moved to Singapore and became the Asia Pacific Regional CMO for Kimberly Clark, where she developed a global perspective and understanding of local execution. She then founded Brandable before moving on to Samsung and serving as SVP of Global Brand and Marketing at MetLife before joining ETS in 2023, where she is focusing on transforming it into an organization that empowers human progress. As ETS enters a new category of future readiness, the CMO role itself is changing as well. While it is still about marketing, it is also about sorting through insights, perspectives, and growth strategies to apply them most effectively, which is where the innovation title comes in. Michelle's combination role allows her to work with all of their partners to serve customers in new ways and communicate that ETS is delivering real-time insights and solutions to help people enhance their skills. Michelle wraps up by talking about how her time as an engineer unexpectedly shaped her as a leader, team member, and well-rounded marketer, how shared goals empower marketers to tackle increased complexity and help the consumer win, how data can improve personalization, and the ways consumers benefit by melding marketing and innovation leadership roles.In this episode, you'll learn about:How being trained as an engineer made Michelle a more well-rounded marketerWhy ETS decided to rebrand and how they are launching it How ETS has been using AI for 20+ years and how they are evolving with the landscapeKey Highlights:[01:50] Always looking for the road less traveled by[03:45] What drew Michelle to ETS, and what does she do there?[05:30] It all comes together over time.[08:00] Michelle's career path: a global perspective and local execution[10:30] CMOs trained as engineers are just built differently.[13:10] What is ETS up to today?[15:30] Skills needed to be effective in the future[17:00] The future of CMO innovation [19:55] The AI portion of the show[25:20] Rebranding: why and how[30:30] Characterizing the new brand promise[33:15] The importance of her time as an engineer[36:10] Advice to her younger self [37:10] The increased complexity of marketing [39:10] Personalization supported by data[42:05] Thinking about how marketing and innovation can meld to improve customer outcomesLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

What is a Wall Street word doing in eComm? Mike Mallazzo of Forum Brands tells us how it may be a DTC operator's next unlock.

In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven decision-making on business growth. Mike emphasizes the importance of flexibility in adapting to the dynamic e-commerce landscape and provides exclusive insights into Brandable's innovative tools for sellers. Tune in to this insightful discussion and level up your Amazon game! Takeaways :Understanding Unit Economics: The discussion emphasizes the critical importance of understanding unit economics for Amazon sellers.Challenges in Scaling: Scaling a business brings challenges, especially for e-commerce and Amazon sellers. It's crucial to address these challenges systematically to achieve sustainable growth.Diving into Metrics: The conversation delves into specific metrics that sellers need to focus on for effective unit economics. Metrics include customer acquisition cost (CAC), lifetime value (LTV), and the impact of repeat purchases.Customer Retention: The importance of customer retention is highlighted, as it significantly impacts the lifetime value of customers.Role of Software: Software tools can play a vital role in optimizing unit economics.A/B testing and personalization tools, when used correctly, can enhance the overall performance of an Amazon business.Data-Driven Decision-Making: Emphasis is placed on the need for data-driven decision-making. Analyzing data and making informed decisions can positively impact unit economics.Flexible Approach: The speaker shares experiences of adapting to changes and being flexible in approach throughout their career. Being nimble and seizing opportunities, rather than strictly adhering to a grand plan, has been a successful strategy.E-commerce Roll-up Space: The speaker discusses entering the e-commerce roll-up space and leveraging internal tools for external software, leading to the formation of a new company.Quote of the Show:Understanding Amazon and Shopify unit economics boils down to contribution margins. On Amazon, after deducting various fees, the contribution margin usually sits between 30% to 50%, crucial for profitable ads. Conversely, Shopify's margin tends to be higher around 3%, offering a different landscape for profit. Links :Brandable  United States of Amazon (my newsletter)  LinkedIn  TwitterAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Keith DeBoer provides tips and best practices for domain investors. “Brandable Insider” Keith DeBoer returns to the show this week to talk about domain investing. Keith owns about 5,000 domains. Today, he explains how he decides which domains to buy, where he's listing them for sale, and why (and how) he pruned his portfolio by […] Post link: Selling brandable domains with Keith DeBoer – DNW Podcast #466 © DomainNameWire.com 2023. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

The ins and outs of brandable domains and BrandBucket. BrandBucket is perhaps the oldest brandable domain marketplace, and it was started on accident. Founder Margot Bushnaq explains how it came to be, why trendy keyword domains can be bad for marketplaces, and how the market for brandable domains has changed over the years. It's a […] Post link: Brandable domains with Margot Bushnaq – DNW Podcast #443 © DomainNameWire.com 2023. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

CHRISTMAS MEMES MONEY PLR - https://www.marketingsharks.com/christmas-memes-money-plr-review-bonus-otos-re-brandable-premium-christmas-assets/Re-brandable premium Christmas assetsLearn How To Profit From The $1.3 TRILLION Christmas Industry WITHOUT Any Investment, Experience Or Effort FE offer is a collection of 100 ready-to-use viral Christmas memes… …These memes come with a PLR License so buyers can edit/rebrand them or give them away as bonuses/gifts/incentives …PLUS it includes a ‘How To Make Money With Memes Guidebook' …AND a list of high-paying recurring commission affiliate programs in the Christmas industry – that you can promote using the memes and training providedCHRISTMAS MEMES MONEY PLRHere's What You Get:INSTANT ACCESS to 100 Ready-To-Use Christmas Memes to get attention, generate leads and make sales onlineTRAINING GUIDE: How To Make Money With Christmas MemesCHRISTMAS AFFILIATE PROGRAMS: List of high-converting Christmas programs with large payouts which can be promoted with Christmas memesPRIVATE LABEL RIGHTS (PLR) – Buyers can Sell; Rebrand & edit; Give away as Bonus; Use as Lead Magnet; Add to Membership Site, etcPremium 24/7 Support from the Let's Go Viral TeamCHRISTMAS MEMES MONEY PLR - https://www.marketingsharks.com/christmas-memes-money-plr-review-bonus-otos-re-brandable-premium-christmas-assets/

Welcome to another episode of the Revenue Accelerator Podcast. Today we have Rocky Buckley, creator of Platinum Path and The Power Persona Project. Rocky assists influencers and experts in reinventing their brands and helping them with strategies to improve their business.Discovering you[04:05]It is critical to discover and understand oneself. It is working with your foundation to become the person you want to be. After completing those tasks, it's time to consider how unique you may be.Taking a step back[07:02]Know which parts of yourself you want to leave behind, your assets, and the resources that you have—Taking a step back is critical to get some perspective.[09:38]Be conscious of your identity, your strengths and resources that you can use on personal branding, and elements in your past that can help you resonate with people.Brandable character[15:48]Developing systems and procedures that people will use, including instructional design ideas, in your work is highly crucial. Importance of design in a system[21:43]Design can help you to market what you are selling. People find it highly appealing when you have this three-part system with all of these features and functions, and it even sounds more digestible from a marketing perspective.It's all about speed[24:01]it's about speed and ease and clarity. You can market rate by telling your clients that you can achieve something faster than it usually takes.Components in building an audience[25:42]You need to decide if you want to be a public figure. It would help if you do not only decide who you want to be but also examine your market to determine its demographics. People won't be drawn to you if you aren't enthusiastic about what you do and have a clear sense of purpose that motivates you daily.Attracting audience[30:25]It would be best if you were engaged, and you can't expect others to be interested if you only try to post every so often. Engaging with people in the comments and having enough grasp of human nature is the way to know what would pique someone's interest.Entrepreneurs' perspective[34:40] Always begin with a perspective of an entrepreneur. What do you envision for your life? The decisions you make in business are contingent on how you expect your life.Foundation for everything else[39:21]What am I doing here? Why do I exist? What is my purpose, and where am I headed? Objectively experiencing life is the basis for everything else. Take the time to stand back and get perspective if you're not already doing so. You will begin to observe shocking alterations in the aftermath if you get conscious of your life.Join Rocky's Facebook group to learn more: https://www.facebook.com/groups/powerpersonaListen to Revenue Accelerator Podcast on:Apple | Acast Hosted on Acast. See acast.com/privacy for more information.

In this special episode, John talks to Founder of Brandable & Co., Sallee Poinsette-Nash. Sallee is one of the UK's leading people-brand experts and on a mission to make business more human. Her company, Brandable & Co. is an award-winning agency specialising in personal, career and leadership brand strategy and development. Sallee describes herself as an “introvert who loves people”. She has over 20 years of high-level business and brand building experience, gained from CEO and COO positions, international project delivery, brand strategy and advisory board roles to a high-profile client list. Sallee was named one of the ‘Top 12 Women to Watch' 2020, one of Sifted's ‘Top Ten European start-up influencers' as well as being listed as one of the '14 most important start-up influencers in London' 2018 – VERY impressive! In this interview, Sallee provides useful information on how to grow your social media following, the importance of testing, measuring, and tweaking your strategies, becoming more confident in business as well as so much more. Tune in to this episode for a great back and forth on all things marketing and personal vs corporate branding. Social media promotions and links: Brandable & Co.  LinkedIn: https://www.linkedin.com/company/brandableandco/ Instagram: https://www.instagram.com/brandableandco/ Twitter: https://twitter.com/brandableandco Free resources link (as mentioned in this episode): https://www.brandableandco.com/guides   Sallee Poinsette-Nash LinkedIn: https://www.linkedin.com/in/salleepoinsettenash/ Instagram: https://www.instagram.com/salleespeaks/ Twitter: https://twitter.com/salleespeaks   KEY TAKEAWAYS Pick collaborators wisely. Associate with brands that have established trust, and this will help to grow your audience/client base. Don't hide behind your corporate persona. People like to hear from people – not a robot!   BEST MOMENTS “You are human, so act like it” “If you can't find your answer, ask your audience” “Testing and measuring and continually tweaking is so important”   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North-East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.instagram.com/johnpaulmentor/ https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names. In today's episode I talk about brandable domain names.

Many domain investors try to catch the first wave by madly hand registering domains like VRkitchen and 3Dfork and GanjaJeans in the hope of getting in early and making mega profits. But what usually happens is these emotionally registered domain names get dropped a few years later because nothing has sold. So the second wave in a new tech trend is often a better time to acquire domains when the trend has become clear rather than an early hand reg, which is likely an unmarketable,  junk domain name. Your next question should be, how do I know when it's time for the second wave?Well that requires a longer explanation which is the focus of today's episode.

Many domain investors try to catch the first wave by madly hand registering domains like VRkitchen and 3Dfork and GanjaJeans in the hope of getting in early and making mega profits. But what usually happens is these emotionally registered domain names get dropped a few years later because nothing has sold. So the second wave in a new tech trend is often a better time to acquire domains when the trend has become clear rather than an early hand reg, which is likely an unmarketable,  junk domain name. Your next question should be, how do I know when it's time for the second wave?Well that requires a longer explanation which is the focus of today's episode.

Today's episode identifies and outlines fives techniques for hacking keywords to create marketable, profitable,  brandable domain names.  Using real life companies and  recent domain sales,  this episode  gives practical guidelines for acquiring hacked-keyword, domain names with potential appeal to  startup founders and end users.

Today's episode identifies and outlines fives techniques for hacking keywords to create marketable, profitable,  brandable domain names.  Using real life companies and  recent domain sales,  this episode  gives practical guidelines for acquiring hacked-keyword, domain names with potential appeal to  startup founders and end users.

 A long look at the strategies and inner workings of up and coming domain investor, Barman. In less than three years he became a sought after podcast /vlog guest when he hit the top five of the dot IO sales charts with his 48K sale of JackPot.io.  Since then he's continued to build his folio and generate solid, high ticket sales.  In this hour long discussion Bar reveals his personal strategies and his secret elixir for success inside and outside the domain industry and how you can follow in his footsteps for domain investing  success and profits. 

 A long look at the strategies and inner workings of up and coming domain investor, Barman. In less than three years he became a sought after podcast /vlog guest when he hit the top five of the dot IO sales charts with his 48K sale of JackPot.io.  Since then he's continued to build his folio and generate solid, high ticket sales.  In this hour long discussion Bar reveals his personal strategies and his secret elixir for success inside and outside the domain industry and how you can follow in his footsteps for domain investing  success and profits. 

In this twenty minute episode I review my sixteen end user sales from this past month.  Most importantly I analyze the commonalities, principles and data that will enable you to duplicate my success with your own domain portfolio.  Thanks for listening!

In this twenty minute episode I review my sixteen end user sales from this past month.  Most importantly I analyze the commonalities, principles and data that will enable you to duplicate my success with your own domain portfolio.  Thanks for listening!

 This week's exciting chat features Drew Wash the CEO of Moving Sites LLC. Drew's many successes include mega sites that have generated millions. Sites like Towing.com and TransportReview.com to name a few.   Right now he's on to a new adventure with his recent purchase of DogGroomers.com for $104,000.   Plus!! Drew reveals his cogent insights and gives advice on the pros and cons of developing your brandable domains. Don't miss it! 

 This week's exciting chat features Drew Wash the CEO of Moving Sites LLC. Drew's many successes include mega sites that have generated millions. Sites like Towing.com and TransportReview.com to name a few.   Right now he's on to a new adventure with his recent purchase of DogGrooming.com for $104,000.   Plus!! Drew reveals his cogent insights and gives advice on the pros and cons of developing your brandable domains. Don't miss it! 

In this 20 minute episode I analyze and summarize the advice and insights of successful domain investors at the NamePros forum.  Using comments from a thread called  If you to reveal one secret of your domaining success, what would it be?   I analyze, summarize and distill the insights and secrets revealed by 16 different domain investors.   

In this 20 minute episode I analyze and summarize the advice and insights of successful domain investors at the NamePros forum.  Using comments from a thread called  If you  had to reveal one secret of your domaining success, what would it be?   I analyze, summarize and distill the insights and secrets revealed by 16 different domain investors.   

A twenty minute examination of some of my favorite brandable domain sales from this past week.  My usual insights and opinions on the pros and cons of each domain, what's good, what could be better.  Plus a final summary of what I look for in a solid, marketable brandable domain name! 

A twenty minute examination of some of my favorite brandable domain sales from this past week.  My usual insights and opinions on the pros and cons of each domain, what's good, what could be better.  Plus a final summary of what I look for in a solid, marketable brandable domain name! 

A thorough discussion and analysis of the ins and outs of domain investor sell through rates.  How are they calculated? What's their value?  And what's their relationship to income, sales and profits? All this and more in one nifty 12 minute expose on the fruitfulness of wise and astute domain portfolio management. 

A thorough discussion and analysis of the ins and outs of domain investor sell through rates.  How are they calculated? What's their value?  And what's their relationship to income, sales and profits? All this and more in one nifty 12 minute expose on the fruitfulness of wise and astute domain portfolio management. 

This week we take a detailed look at the success of brandable-domain veteran, Mark Levine!  In this episode we find out how Mark's unique approach has allowed him to double up his domain sales  totals year over year. He gives the inside scoop on his personalized process for acquiring, pricing and selling brandable domains in multiple different extensions. Don't miss it!  *For more info about Mark Levine visit DomainTheory.com

This week we take a detailed look at the success of brandable-domain veteran, Mark Levine!  In this episode we find out how Mark's unique approach has allowed him to double up his domain sales  totals year over year. He gives the inside scoop on his personalized process for acquiring, pricing and selling brandable domains in multiple different extensions. Don't miss it!  *For more info about Mark Levine visit DomainTheory.com

Today's theme is intended to be a call to action and a seed of inspiration.  That's because this episode analyzes and makes recommendations for how, when and why we should expand our portfolios, slowly and intelligently for maximum success.  We can't reach our goals without a plan and this weeks podcast gives actionable suggestions for ways to effectively super size our domain inventory and maximize its potential for progressively bigger sales and profits.Go Big or Go Home is about domains and the economy of scale.  It means think big, be bold and be willing to fail -- on the way to success!  Now press play and I'll see you on the inside!

Today's theme is intended to be a call to action and a seed of inspiration.  That's because this episode analyzes and makes recommendations for how, when and why we should expand our portfolios, slowly and intelligently for maximum success.  We can't reach our goals without a plan and this weeks podcast gives actionable suggestions for ways to effectively super size our domain inventory and maximize its potential for progressively bigger sales and profits.Go Big or Go Home is about domains and the economy of scale.  It means think big, be bold and be willing to fail -- on the way to success!  Now press play and I'll see you on the inside!

We're going back in time this week to our traditional domain review format. It features some of the biggest brandable domain sale from this past week. What's even more important is the analysis of what goes into making a five figure sale and what domainers need to do to position themselves for success in the ten thousand dollar and above domain markets.

We're going back in time this week to our traditional domain review format. It features some of the biggest brandable domain sale from this past week. What's even more important is the analysis of what goes into making a five figure sale and what domainers need to do to position themselves for success in the ten thousand dollar and above domain markets.

It pays to be picky when it comes to picking brandable domain names and in this episode I'll tell ya how.  My pro tips include practical tools and habits for fine tuning your brandable selection skills. So tune in and check it out!

It pays to be picky when it comes to picking brandable domain names and in this episode I'll tell ya how.  My pro tips include practical tools and habits for fine tuning your brandable selection skills. So tune in and check it out!

Today's pod features the secret sauce for what is the pizza pie of my domain evaluation and purchase process. Aside from the mixed metaphors it features my insights on money management, sell through rates, domain research, evaluation and purchasing at competitive prices. It's all here in this giant calzone of a podcast. And that's amore. Ciao!!

Today's pod features the secret sauce for what is the pizza pie of my domain evaluation and purchase process. Aside from the mixed metaphors it features my insights on money management, sell through rates, domain research, evaluation and purchasing at competitive prices. It's all here in this giant calzone of a podcast. And that's amore. Ciao!!

How Keith DeBoer built a six-figure-a-year brandable domain portfolio. Domain investor Keith DeBoer started dabbling in domains in 2014. Within a few years, he started making six figures per year and he’s now a full-time domain investor. On today’s show, Keith talks about how he acquires good brandable domain names, where he sells them, and […] Post link: Brandable domain investor success story – DNW Podcast #336 © DomainNameWire.com 2021. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

In this wide ranging interview features Markus Nystrom, the founder and owner of AssetOptions.com.  Markus, a 6 year, million dollar, brandable domainer spills the beans on all his insider techniques for building a profitable portfolio.  Plus a dozen of his recent sales and all the details on acquisition methods and pricing. Don't miss it!Domain sales discussed in this podcast include:StackClub.comScoreBell.com ClutchBet.comScalably.comBetterExtracts.comSneakIn.comAmericanIndustry.com Curevana.comHappyShroom.comEVdepot.comEmphasisMedia.comCuspCapital.comKYCbot.comWePrintHomes.com

In this wide ranging interview features Markus Nystrom, the founder and owner of AssetOptions.com.  Markus, a 6 year, million dollar, brandable domainer spills the beans on all his insider techniques for building a profitable portfolio.  Plus a dozen of his recent sales and all the details on acquisition methods and pricing. Don't miss it!Domain sales discussed in this podcast include:StackClub.comScoreBell.com ClutchBet.comScalably.comBetterExtracts.comSneakIn.comAmericanIndustry.com Curevana.comHappyShroom.comEVdepot.comEmphasisMedia.comCuspCapital.comKYCbot.comWePrintHomes.com

Today's episode is an informative and in-depth review of my top ten sales so far this year.  It includes my thinking and reasoning behind each purchase.  Plus the how, where and when that each domain that I acquired. I also include important data points such as hold time, costs, methods, number of domain extensions and the industries I had intended to target.*Note: There are eleven sales reported because the first two sold for the same price

Today's episode is an informative and in-depth review of my top ten sales so far this year.  It includes my thinking and reasoning behind each purchase.  Plus the how, where and when that each domain that I acquired. I also include important data points such as hold time, costs, methods, number of domain extensions and the industries I had intended to target.*Note: There are eleven sales reported because the first two sold for the same price

In this 10-minute episode I analyze domain keywords and sales to illustrate the methods and habits that help me in assessing a domains marketability and value through the lens of English dictionary words. Doing our homework and taking time to evaluate carefully before we buy a domain, can result in  better cash flow, a better sell through rate and a higher profits. So let's do it!

In this 10-minute episode I analyze domain keywords and sales to illustrate the methods and habits that help me in assessing a domains marketability and value through the lens of English dictionary words. Doing our homework and taking time to evaluate carefully before we buy a domain, can result in  better cash flow, a better sell through rate and a higher profits. So let's do it!

There's a tricky balance between keeping your advertising fresh and maintaining consistency through the life of a campaign. The solution is "Brandable Chunks."A consistent set of verbal, visual, and/or audio elements that find their way into your ads in one form or another.They are similar to brand codes that distinguish your brand from others, with an added twist of personality and sticky words to enhance your company's personality and unique traits.In this episode, Chris Maddock (chris@wizardofads.com) and Jeff Sexton (jeffsexton@wizardofads.com) join Johny Molson (johnnymolson@wizardofads.com) to talk about the power of Brandable Chunks.

On this episode of Investor Connect, Hall welcomes Nicole Quinn of Lightspeed Venture Partners. Nicole focuses on early stage consumer technology companies, having invested in companies such as Zola, Rothy's, Daily Harvest, Dote, Brandable, Girlboss and Goop. Nicole spent nearly a decade at Morgan Stanley covering the European and US e-commerce, retail and consumer companies. In 2014, she went to Nutmeg, a London-based technology company, and completed a fund raise of $32m in their Series B. She's passionate about angel investing in healthcare and consumer companies. Hall and Nicole discuss the state of media investing. Nicole explains that, although some investors are cooling, there is still something there to be had. However, instead of just looking at media as ad revenue, Nicole highlights some of the other avenues that merit a look. Nicole also highlights which sectors in media she believes are gaining momentum and traction, and where she thinks the early wins will occur. In addition, Nicole provides expert advice for investors joining the media sector.

There are words used by young advertising professionals that I try desperately to avoid. Two of the most painful phrases for me are “unique selling proposition” and “branding.” When I was young, those phrases meant the same to me as they did to everyone else. But I take comfort in the words of Muhammad Ali, “The man who views the world at fifty the same as he did at twenty has wasted thirty years of his life.” Here's what thirty years have taught me:Very few “selling propositions” are unique. If the public cares enough about a particular “selling proposition” to respond to it, your competitors will quickly adopt it. So tell me, which was the first online company to offer free shipping and how long did it remain “unique” to them? Those things that make you truly unique are rarely “selling propositions.” You can take two things from this observation. The first is that when you become overly committed to differentiating your “selling proposition” from your competitors' “selling propositions” you're about to make a mountain out of a molehill. You're going to build a sales campaign around something “unique” that no one really cares about. The second thing you can take from this observation – and this is important – is that unique things about you don't have to be “selling propositions” to be valuable.Keep that thought in mind while I tell you my problem with the word “branding.” We'll come back to “unique things about you” in a minute. Most people think “branding” is the consistent use of a logo, a slogan, a color palette and a font to create recognizable layouts. But this isn't really branding. It's a style guide for labeling. Yes, your company should have a visual style guide as well as an auditory style guide that includes music and other sounds, and a linguistic style guide that includes 9 to 14 brandable chunks, distinctively memorable sentences and phrases that people associate with your company. Brandable chunks are not slogans. Slogans, for the most part, are AdSpeak. AdSpeak is anything your customer interprets as “blah, blah, blah.” One form of AdSpeak has relevance to the customer, but no credibility. In other words, your customer believes it to be hype. The second form of AdSpeak is credible, but has no relevance. Your customer believes you. They just don't care. Have you created crackling and sizzling brandable chunks? Do they dance from your lips and make people smile? Does everyone in your company use these brandable chunks in daily conversation with current and prospective customers? Do you sprinkle these chunks randomly throughout your ads? But let me be clear: even if you have a visual style guide, an auditory style guide, and a linguistic style guide that includes brandable chunks, all of these put together still fall short of true branding. True branding is bonding.This is why those things that make you unique don't have to be “selling propositions” to be valuable in an ad campaign. If your quirks and foibles and preferences and flaws cause people to bond with you, isn't that enough? If I've had a secret as an ad writer, that's been it.Johann Hari summarizes this essence of true branding six minutes into his amazing TED talk, Everything you think you know about addiction is wrong. Human beings have a natural and innate need to bond, and when we're happy and healthy, we'll bond and connect with each other, but if you can't do that, because you're traumatized or isolated or beaten down by life, you will bond with something that will give you some sense of relief. Now, that might be gambling, that might be pornography, that might be cocaine, that might be cannabis, but you will bond and connect with something because that's our nature. That's what we want as human beings.”You might wonder why an ad man would be listening to TED talks about addiction. I hope you will excuse me for sounding

Michael participates in our monthly Wizard of Ads LIVE webinar. Last week, Michael asked for a method that would let him create fewer leads, but better leads. I responded by telling Michael that broad targeting can be done geographically by zip code, financially by income, demographically by age and gender, or psychographically by targeting specific “personas” derived from affinity groups and previous purchase histories. Anyone who knows anything about targeting already knows those things. But then I told Michael what few people know: “The key is to make sure that your leads are coming to you for the right reason. You want them to be coming to you for that thing you KNOW you can deliver better than anyone else. If they're coming for any other reason, it's a lower quality lead. The key is to target through ad copy. The key is to use brandable chunks.” We've spoken about brandable chunks before but I didn't give you a clear explanation. Ray Smith asked, “How is a brandable chunk different from a slogan, a tagline, or a positioning statement?” I said, “Slogans and taglines are usually white noise, adspeak, something you wish people that would believe even though they probably won't. But a good positioning statement differentiates you from your competitors in a meaningful way. The problem is that positioning statements are usually about the BIG picture. They tend to be all-encompassing, relating the totality of your company to the totality of your competition. A brandable chunk is a memorable, micro-positioning statement about JUST ONE ASPECT of your business. Consequently, you can easily have a dozen or more meaningful, brandable ‘chunks' of highly memorable message.” Brandable chunks are memorable, micro-differentiators. They are refined from average advertising in the same way that hi-octane gas is refined from crude oil. Brandable Chunks: 1. create vivid mental images. 2. employ unusual word combinations. 3. communicate features and benefits succinctly 4. have meter (rhythm) so they tumble off the tongue. If you have the discipline to repurpose your brandable chunks in your web copy and through your face-to-face and voice-to-voice communications, your brandable chunks will bring your advertising, your web presence and your customer experience into perfect alignment. Your brand identity will be strengthened and your close rate will rise. Your customer will finally see you in 3D. We're now going to lift some brandable chunks from a couple of better-than-average radio ads that I'm told are working quite well for a business in Michigan: TIME… IT'S THE MOST PRECIOUS THING YOU CAN GIVE SOMEONE. SPENDING TIME WITHOUT CELL PHONES, VIDEO GAMES OR ELECTRONIC DEVICES IS EVEN MORE PRICELESS. GRAND RIVER BAIT AND TACKLE WANTS TO KNOW IF YOU'VE BEEN FISHING YET…AND… WHO TAUGHT YOU HOW TO FISH? IT'S AN EXCELLENT WAY TO SPEND TIME WITH SOMEONE. STOP IN TO GRAND RIVER BAIT AND TACKLE AND BE READY TO FISH. THEN, GO OUT TO THE WATER AND LEAVE DISTRACTIONS BEHIND. YOUR MEMORIES START AT GRAND RIVER BAIT AND TACKLE IN OLD TOWN… LIKE ‘EM ON FACEBOOK. GRAND RIVER BAIT AND TACKLE… REEL EM IN! Here's the shorter, tighter ad we refined from it: Time…it's the most precious thing you can give someone. Especially if you make sure it's uninterrupted. No cell phones. No video games. No electronic devices. Just a tackle box and a couple of fishing poles. And time. Grand River Bait and Tackle believes there's no time like the present, and no present like time. Step through their door and you'll feel time stand still. It may look like they sell bait and tackle, but what they really sell is the perfect day. Grand River Bait and Tackle in Old Town. Just add water. Here's a second, original ad from that same campaign: WHETHER YOU'RE A CATCH AND RELEASE EXPERT OR JUST OUT TO CATCH...