Podcast appearances and mentions of sunny bonnell

Join Alan Todd as he sits down with Sunny Bonnell, co-founder of the renowned branding agency Motto and co-author of "Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different." In this episode, Sunny shares key lessons from her book, strategies for balancing creativity and business, and the importance of visionary leadership. Learn more about Udemy Business at https://bit.ly/udemy-podcast.

In this podcast episode, Dr. Jonathan H. Westover talks with Sunny Bonnell about culture and visionary leadership. Sunny Bonnell is a leadership and brand expert and the visionary Co-founder and CEO of Motto®, a strategic brand transformation agency helping the world's most innovative companies advance into their next era, and the bestselling author of the Rare Breed, A Guide to Success for the Defiant, Dangerous, and Different. Sunny was recognized with the prestigious 2024 Thinkers50 Radar Award, in partnership with Deloitte, spotlighting her as a seminal thinker whose ideas are shaping the future of business. Her strategic insight and creative prowess have benefited an impressive roster of clients including Virgin, Google, Microsoft, Minnesota Vikings, NFL, Hershey's, Legendary Digital, Disney, Twentieth Century Fox, Klaviyo, Andela, Goodnotes, Hopscotch, Hello Alice, and many more. SWAGGER named her a ‘Visionary Brand Icon' and has graced lists such as Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and the Webby Awards. Sunny is also an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces. She has been featured on Yahoo! Finance, Fast Company, Inc., Forbes, Entrepreneur, and The Wall Street Journal. She has appeared on CNBC's Closing Bell, The Breakfast Club, Bloomberg Radio, Yahoo Finance, The Verge, and more. Check out all of the podcasts in the HCI Podcast Network!

Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF. Joanie Bily, Chief Workforce Analyst at Employbridge, joins the program to discuss the U.S February jobs report. Gina Martin Adams, Chief Equity Strategist at Bloomberg Intelligence, discusses the latest on the markets, Grace Lee, Senior Portfolio Manager for Columbia Threadneedle, discusses her outlook for the markets. Virginie Duperat, CFO of Arcadis, discusses new projects at Arcadis, and opportunities for 2024. Sunny Bonnell, Co-Founder & CEO at Motto, discusses navigating the future in face of rapid AI advancements, and how visionary leadership serves as a catalyst for competitive advantage.Hosts: Paul Sweeney and Alix SteelSee omnystudio.com/listener for privacy information.

What did we learn from our provocateurs in 2023? Who provoked us to think again and act differently? Which stories remain with us?The Provocateurs podcast series gives you direct access to the ideas, experiences, and insights of remarkable leaders from around the world. In 2023, in collaboration with Deloitte, Thinkers50 hosted an inspiring mix of guests in thought-provoking conversations.The topics that were discussed and debated ranged from The Inside Track on Growth with Tiffani Bova to Radical Candor with Kim Scott. Along the way we unpicked branding and the metaverse with Martin Lindstrom, learned how to play our cards right with Annie Duke, and normalised anxiety with Morra Aarons-Mele. Chip Bergh told us his story of rescuing Levi's, Shelley Zalis gave us the state of play on equality in the workplace, Jim Stengel dived into activating purpose, and we marched to a different drum with Sunny Bonnell and Rare Breeds.In this episode, Stuart Crainer, Des Dearlove, Steve Goldbach, and Geoff Tuff share some of their key take-aways from Provocateurs 2023 and introduce new co-host for 2024, Kulleni Gebreyes.This podcast is part of an ongoing series of interviews with executives. The executives' participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

 Rare Breeds – Marching To A Different Drum Leadership and brand expert Sunny Bonnell is the bestselling co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (with Ashleigh Hansberger, 2019). Sunny and Ashleigh are also the creators of the Rare Breed Leadership Platform, and the hit YouTube show, Rare Breed TV. In this Provocateurs podcast with Thinkers50 co-founder, Des Dearlove, and Geoff Tuff of Deloitte, Sunny outlines seven unconventional traits displayed by ‘rare breeds' – traits that are traditionally seen as vices, such as being rebellious, audacious, emotional, and hot-blooded. However, she explains that if organisations can see these so-called weaknesses as strengths they can create the cultures that allow rare breeds to thrive – and unleash their potential powers for innovation. Sunny and Ashleigh founded their award-winning branding company Motto in 2005 with just $250, after dropping out of college together. Sunny is now the CEO and Chief Visionary of the company. This podcast is part of an ongoing series of interviews with executives. The executives' participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Today we're talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen's unconventional approach has transformed struggling agencies into highly paid and sought-after brands.On his ‘Brand Master' podcast, Stephen has interviewed leaders in the branding industry including Sunny Bonnell, Douglass Davis, Michael Janda, and Marty Neumeier.In this episode we dive deep into how to evolve from freelancer to brand strategist, what brand strategy even means, why its important for businesses to invest in brand strategy, and much more. Whether you're already a brand strategist or you don't know what brand strategy even means, this episode is a must listen. Key Lessons:When it comes to positioning yourself as a brand strategist on social media, you can't be talking about pixels and websites, you have to understand the craft, change the conversations you have with clients, and get into the nitty gritty of brand strategy on your social media The most fundamental brand strategy questions are: 1. Who are we for and 2. Why should they chose us over our competitors. When you're building a brand, take the time get clear on your brand's answers to these questions so you can communicate your message properly to your prospects. Brand Master Academy Website: https://brandmasteracademy.com/Brand Master Academy YouTube Page: https://www.youtube.com/@BrandMasterAcademy

We are back for another #FabulousOver40 edition of Gen X Amplified, featuring my chat with Sunny Bonnell, who is the co-founder and CEO of Motto — one of the top branding agencies in the country. Sunny is also the co-author of the bestselling book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different (HarperCollins), which has been hailed as one of the most unique business books of its time and used by global teams everywhere. During our conversation, Sunny and I discuss her professional journey, her insights on thriving in mid-career, and also unpack the gems and nuggets of her book RARE BREED. And as mentioned, Sunny also happens to be one of the phenomenal leaders previously featured in the #FabulousOver40 Spotlight Series on LinkedIn. About Sunny Sunny is a leadership and brand expert, speaker, and the co-founder and Chief Visionary Officer of MOTTO — one of the top branding agencies in the country. Along with her fellow MOTTO co-founder Ashleigh Hansberger, Sunny is also the author of the bestselling and highly praised book “RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different.” Through her agency and book, Sunny and team are on a passionate mission to create magnetic brand experiences for promising startups and companies, while also creating a world of rule-breakers and game-changers. Sunny has a very inspriational and unconventional professional journey. Growing up in the Appalachian mountains, Sunny started playing guitar at the tender age of eight, and also became a prominent bluegrass player by the time she was eleven. During her 20s while she was in college, Sunny then stepped out on faith, and launched MOTTO with $250 in order to create a disruptive and differentiated branding agency unlike many others in the industry. Through MOTTO, Sunny has worked with many top global brands such as Google, Microsoft, Hershey's, and Twentieth Century Fox. A gifted storyteller and wordsmith, Sunny is a columnist for Inc. Magazine, and is a founding member of the Rolling Stone Culture Council. She has also been featured by a number of media outlets including Entrepreneur, Forbes, Wall Street Journal, Yahoo!, The Breakfast Club, and more. Sunny is definitely thriving and winning during this meaningful stage in her career. And the presence of her passion, along with her always visible fedora, will continue to be felt by those who truly choose to change the world.   Sunny's Personal Theme Song “Don't Kill My Vibe”, by Sigrid   Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot!   Subscribe to Gen X Amplified!

Notes from today's Service Business Mastery podcast episode: What is a BRAND? Let's peel back the o”g”nion Boils down to your reputation Perception in the client's mind Impact on the market It's really about YOUR reputation Going above and beyond is a basic foundation for building a great brand You can not change your visual Your Brand is like an iceberg We can all see the tip Below the surface, there is so much more going on… What questions should we ask our agency when we are looking to rebrand? They should be asking customer-centric questions The logo isn't the first thing they should be looking at… Focus on your customer If you try to be something to everyone, you become nothing to everyone… Brand equity is crazy valuable. START with strategy…this will make the long-term branding effectiveness 26:20 - be the little voice in the client's mind when they think about a niche area… Look at what the competition is NOT saying, and build your position to solve that issue… 29.00 - You DON'T have to turn away clients that don't fit into your brand strategy while you're still growing. 33:29 - branding is the fuel for your marketing… MelissaData - https://www.melissa.com/  Brandmasteracademy.com/brand-strategy-blueprint/ Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy    A little more from Stephen: IT'S TIME TO RETHINK BRANDING  Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators.  It's an issue that has devastated the industry.  Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists.  His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen's unconventional approach has transformed struggling agencies into highly paid and sought-after brands.  On his ‘Brand Master' podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.  Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos.

Rare Breed is a seven part video interview series hosted by authors, leadership and brand experts Sunny Bonnell and Ashleigh Hansberger. In this Season 1 trailer, Charlamagne tha God, 2x best selling author, co-host of The Breakfast Club star of Guy Code, Guy Court and Girl Code, joins Sunny and Ashleigh for a conversation about the vice Audacity. In this intimate portrait, he shares the story of growing up on a dirt road in South Carolina, how his audacity has been the keys to his success but not without a few black eyes to his career. ► WATCH THE INTERVIEW ► VISIT THE WEBSITE ► GET THE BOOK --- Support this podcast: https://anchor.fm/rarebreedleaders/support

Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to build innovative brands. We discussed all of this and more this week on the On Brand podcast. About Sunny Bonnell Sunny Bonnell is no stranger to starting fires. As Co-Author, of the best-selling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, and Co-Founder of MOTTO®, a C-suite branding partner that works directly with founders, leaders, and teams to create Ideas Worth Rallying Around™, Sunny revels in and works with brand innovators that shape our world. She is a fierce visionary, high-octane keynote speaker, and provocative columnist with Fast Company. Her palpable drive and brazen philosophy have garnered clients like Virgin, Google, Microsoft, Hershey's, and more.   Episode Highlights Why so flammable? After reading Sunny's bio, I had to ask about all of the “flammable” references. From dropping out of vet school to flipping the script on women in branding, Sunny has always worked to challenge the status quo. “If you can't find a way, you can make a way.” What does it mean to focus on C-suite branding? You know me. I love a good definition. Sunny's firm Motto works to “solve problems for people on their ascent to being iconic.” “It's an inside/out job,” Sunny says of branding today noting the “lack of education in the marketplace” around brand strategy best practices. “A lot of people are forgetting about the why, who, and what.” What brand has made Sunny smile recently? As you can see from her headshot above, Sunny loves hats. Specifically fedoras. Where does a fedora fan go for the finest hats? Goorin Brothers, of course. This iconic brand has a story that traces back to 1885. To learn more, check out Sunny's book Rare Breed and the Motto website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on Journey Map, we're joined by Sunny Bonnell, Co-Founder and CEO of Motto. In this episode, we talk about the importance of representation in business, using your traits to make an impact on your career, and how a blender inspired her book, Rare Breed. Learn more from Sunny and Motto:Visit Motto: https://wearemotto.com/Connect with Sunny: https://www.linkedin.com/in/sunnybonnell/Sunny's book, Rare Breed: https://www.amazon.ca/Rare-Breed-Success-Dangerous-Different/dp/0062856936

Best-selling author Sunny Bonnell discusses the book "Rare Breed" and ways to gain success by being defiant, dangerous and different. Sunny is Founder and CEO of Motto, a leadership consultancy for rule-breakers and game-changers. She's worked with big brands that we know like Google, Microsoft, Hershey's, and Twentieth Century Fox, teaching leaders how to dismantle business-as-usual and challenge the status quo.  Host, Kevin Craine Do you want to be a guest?

(We have a new public e-course launching soon! Visit theghannadgroup.com/dtl-ecourse to learn more)(Guest applications are open: forms.gle/PknqPUSD38CRK3Tr7) In this episode, Amir talks with Sunny Bonnell about ways in which we can tap into unconventional gifts in ourselves and others (sometimes construed as barriers to progress) and turn them into business advantages. For more: theghannadgroup.com/podcast-episodes/ttlpodcast-198Guest Links:Website: rarebreedleaders.com/, wearemotto.com/Book(s): Rare Breed: A Guide to Success for the Defiant, Dangerous, and DifferentLinkedIn: linkedin.com/in/sunnybonnell/, linkedin.com/in/ashleighhansberger/, linkedin.com/company/thisisrarebreed Twitter: twitter.com/thisisrarebreed, twitter.com/wearemottoFacebook: facebook.com/thisisrarebreed Instagram: instagram.com/thisisrarebreed ——————————The Transformative LeaderWebsite: theghannadgroup.com/NEW Ecourse: theghannadgroup.com/dtl-ecourseBuy the book: theghannadgroup.com/store/the-transformative-leaderCulture Transformation Guide (FREE): theghannadgroup.com/culture-ebookLinkedIn: www.linkedin.com/in/aaghannad/Facebook: www.facebook.com/AmirGhannad/Twitter: twitter.com/AmirGhannadEmail: amir@theghannadgroup.comThe Transformative Leader PodcastWebpage: theghannadgroup.com/podcastGuest application: forms.gle/PknqPUSD38CRK3Tr7 SubscribeiTunesSpotifyAmazon Music/AudiblePandoraGoogleStitcheriHeartRadioTuneInYouTube

Whether you're building your career or a business of your own, you have a big advantage: Nobody ever sees the rebel coming. The established players in any industry are always fat, sluggish, and content. You're defiant, swift, and hungry. Because your ideas are daring (and probably defiant), you'll blindside the competition. By the time they catch on, you've picked their pockets, stolen their best customers, and won the admiring press. As a rebel, you will meet resistance, but you look forward to it. Rebellion is an act of war. The established order always counterpunches and usually wears brass knuckles. Rare Breeds don't get what they want by adapting to the conventional rules: instead, they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, our guest identifies seven vices-turned-virtues—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life. We welcome the author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, Sunny Bonnell More about Sunny: https://rarebreedleaders.com

Every company is looking to discover rare breeds, whether they be in the company already, or roaming the pastures of commerce externally. But the HOW tends to be elusive. That's why Chad & Cheese brings Rare Breed author Sunny Bonnell on the podcast to dive into what companies can do post-pandemic to retain and attract the kind of talent that can take an organization to new heights.

Every company is looking to discover rare breeds, whether they be in the company already, or roaming the pastures of commerce externally. But the HOW tends to be elusive. That's why Chad & Cheese brings Rare Breed author Sunny Bonnell on the podcast to dive into what companies can do post-pandemic to retain and attract the kind of talent that can take an organization to new heights.

Every company is looking to discover rare breeds, whether they be in the company already, or roaming the pastures of commerce externally. But the HOW tends to be elusive. That's why Chad & Cheese brings Rare Breed author Sunny Bonnell on the podcast to dive into what companies can do post-pandemic to retain and attract the kind of talent that can take an organization to new heights.

In This Episode You Will Learn About: Embracing who we are, even the personality traits we've been conditioned to think are bad The ways that Rare Breeds can excel compared to other people What companies and leaders should be doing to maximize on Rare Breeds   Resources: Motto Learn More and Take the Rare Breed Quiz Text “PODCAST” to 310-496-8363 to get your questions answered on our Q&A segment or get coached on the show! Thanks to Gusto. Get three months free when you run your first payroll at gusto.com/lori Thank you, Butcher Box. Go to butcherBox.com/LORI to receive a FREE turkey in your first box.   Show Notes: Sunny Bonnell is the co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. She's here to break down what being a Rare Breed really means and why companies should look out for them. Many of us feel different from the norm in one way or another but we learn to suppress those parts of ourselves that don't fit in. That's rarely the right move because it's these differences that give us an edge over everybody else – and businesses are starting to take note of it.   Question Highlights: What brought the book about? Can you define “rebellious” for us? How do you know when you go too far as an audacious person? How can businesses better integrate rare breeds into their way of working?   Guest Bio: Sunny Bonnell is the co-author of the groundbreaking business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, as well as co-creator of Rare Breed, the popular YouTube series, and co-founder of the game-changing leadership and brand consultancy, Motto. Named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Yahoo!, Forbes, Wall Street Journal, The Breakfast Club, and hundreds more, Sunny has earned her way to the front of a workplace revolution and has devoted her work to inspiring people to think with the Rare Breed mindset to demand more of themselves, their careers, and their companies. With her business partner, Ashleigh, she has worked with the world's most visionary leaders and ambitious companies to break the status quo including Google, Microsoft, The NFL, Hershey's, USA Today, and Twentieth Century Fox. Their breakout book recognizes and examines a new kind of leader - the Rare Breed - those who dare to be different in a sea of sameness, and offers a guide to navigating your own notorious personality traits that can lead to incredible breakthroughs and triumphs in business and in life. 

Have you ever been called obsessed, rebellious, or even hot blooded? Meet our guest, Sunny Bonnell, Co-Author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don't fit the mold, Sunny co-authored Rare Breed as a manifesto for tearing up the rule book and succeeding on your own terms. In addition to Rare Breed, Sunny Bonnell and co-author Ashleigh Hansberger are also creators of Rare Breed, the popular YouTube series, and founders of the game-changing leadership and brand consultancy, Motto. Named Inc. 30 Under 30, GDUSA Top 25 People to Watch, Sunny and Ashleigh have been featured by Entrepreneur, Yahoo!, Forbes, Wall Street Journal, The Breakfast Club and hundreds more. They have earned their way to the front of a workplace revolution and have devoted their work to inspiring people to think with the Rare Breed Mindset and demand more of themselves, their careers, and their companies. In this episode, Sunny shares the vices for mavericks, oddballs, and visionaries and how there are two sides to each vice. She also shares highlights from her book, advice on shattering the glass ceiling, and why she lives by the mantra, “learn to succeed because of who you are, not despite who you are”. Visit https://www.iambeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Sunny. Highlights: [02:40] Sunny's story [06:42] Building a branding agency [09:53] Pivotal moments in Rare Breed's history [14:52] Highlights from the book Rare Breed [19:30] The two sides to our vices [24:06] What companies should be asking when looking for rare breeds [27:17] Which company has most embraced the rare breeds [30:23] Sunny's advice to shattering glass ceilings [37:35] Sunny's message to the world Quotes: “The leadership & mindset of a company affect culture and brand.” – Sunny Bonnell “Learn to succeed because of who you are, not despite who you are.” – Sunny Bonnell “Show up and make your presence known. Don't sit back with brilliant ideas and hold your tongue because you think you're going to get experience a negative consequence.” - Sunny Bonnell   About Sunny Bonnell: Sunny Bonnell and Ashleigh Hansberger inspire a new kind of leadership thinking which they share in their bold talks and unconventional book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. For over fifteen years at their leadership and brand consultancy, Motto, the dynamic duo have been teaching leaders how to dismantle business-as-usual using Rare Breed thinking to deviate from the norm and challenge the status quo. In their book, Sunny and Ashleigh help leaders and those who strive to be leaders, develop a Rare Breed Mindset®, a thought framework based on seven unconventional traits they've identified as the source of radical differentiation and power in business and life. It is this philosophy that has garnered the attention of clients like Google, Microsoft, the NFL, and Hershey's. Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don't fit the mold, Sunny and Ashleigh responded with their book, Rare Breed, which has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms. In turn, the Rare Breed Mindset® builds stronger, more inspiring, and more innovative companies and teams. Not only do they speak, write, talk, and teach, Sunny and Ashleigh also consult virtually around the globe on how leaders can think, act, and innovate more like a Rare Breed amid the COVID disruption and cultural shifts. When not leading their team of Rare Breeds at Motto, they give inspiring keynotes where they share their audacious story of dropping out of college with $250 in their early twenties to found their award-winning consultancy, as well as provocative advice on how to turn doubt into determination, failure into fuel, and angst into ambition. They've been named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Forbes, Yahoo!, Wall Street Journal, The Breakfast Club and hundreds more. They've also spoken at Dale Carnegie's Exceed Culture, Fossil, Small Giants, Inc. GROWCO, The Dallas Society of Visual Communicators, Radio and Audio Summit to name a few.   Links: Website: https://rarebreedleaders.com/ LinkedIn: https://www.linkedin.com/company/rarebreedleaders https://www.linkedin.com/in/sunnybonnell/ Instagram: https://www.instagram.com/rarebreedleaders/ https://www.instagram.com/sunnybonnell/  

> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/In this episode of Being Human, I speak with author, speaker and CEO Sunny Bonnell.Together with her co-author, Ashleigh Hansberger, she wrote Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, a book that empowers people to take what society deems as "vices" and turn them into unrivalled assets.Sunny, herself a rare breed, dropped out of pre-veterinary school to start a branding agency with Ashleigh when branding agencies weren't a thing. Together, they built the hugely successful firm Motto around a 'rare breed' mindset.In this episode, we talk:Owning your weirdnessHer Dad's pivotal advice that kept her goingWhat it means to be a rare breedEmbracing your misfits for business agilityThe dark side of the rare breedLinks:Are you a rare breed? Find outSunny's Company - MottoRare Breed - The Book

> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/In this episode of Being Human, I speak with author, speaker and CEO Sunny Bonnell.Together with her co-author, Ashleigh Hansberger, she wrote Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, a book that empowers people to take what society deems as "vices" and turn them into unrivalled assets.Sunny, herself a rare breed, dropped out of pre-veterinary school to start a branding agency with Ashleigh when branding agencies weren't a thing. Together, they built the hugely successful firm Motto around a 'rare breed' mindset.In this episode, we talk:Owning your weirdnessHer Dad's pivotal advice that kept her goingWhat it means to be a rare breedEmbracing your misfits for business agilityThe dark side of the rare breedLinks:Are you a rare breed? Find outSunny's Company - MottoRare Breed - The Book

> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/In this episode of Being Human, I speak with author, speaker and CEO Sunny Bonnell.Together with her co-author, Ashleigh Hansberger, she wrote Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, a book that empowers people to take what society deems as "vices" and turn them into unrivalled assets.Sunny, herself a rare breed, dropped out of pre-veterinary school to start a branding agency with Ashleigh when branding agencies weren't a thing. Together, they built the hugely successful firm Motto around a 'rare breed' mindset.In this episode, we talk:Owning your weirdnessHer Dad's pivotal advice that kept her goingWhat it means to be a rare breedEmbracing your misfits for business agilityThe dark side of the rare breedLinks:Are you a rare breed? Find outSunny's Company - MottoRare Breed - The Book

Hey, have you subscribed to the bookmark newsletter? A fortnightly email with book reviews and ideas of what you should be reading next. Click here to subscribe.   About the book Throughout our decade of aligning leaders, we witnessed an alarming lack of acceptance for unique people and “crazy” ideas that don't fit the mold. We responded with our book Rare Breed to tear up the rule book and succeed on your own terms. Readers will learn how to resist constant pressure to conform, plus: How being rebellious has the power to move mountains — if you know what you're rebelling against. How being audacious makes you a visionary — unless it spirals into reckless hubris. How being obsessed creates detailed masterpieces — or dooms you to failure. How being hot-blooded brings fiery ideas to the table — but can also lead to burnout and destruction. Plus, how to be weird, hypnotic, and emotional for maximum impact…and so much more. Source: www.wearemotto.com About the authors Sunny Bonnell and Ashleigh Hansberger are the authors and founders of Rare Breed — a new kind of leadership thinking which takes up arms against conformity and dismantles business-as-usual. Described as “iconoclastic thinkers,” Sunny and Ashleigh dropped out of college to start Motto and not play by the rules. They've worked with innovative organizations like Google, Microsoft, and Twentieth Century Fox to build brands and bring Rare Breed thinking to drive change. They've been featured in Forbes, Inc., Entrepreneur, The Breakfast Club, and have graced such lists as Inc. 30 Under 30 and GDUSA's Top 25 People to Watch. Source: www.wearemotto.com Big idea #1 — The traits of a rare breed The book is based around the traits of rare breeds. The people that make things happen, change the course of progress, make a stand and create a difference either to their industry or to the wider world. This is based on the idea that things that make us different, the things that other people consider to be weaknesses or vices, can in fact, be the sources of our greatest strengths. The traits are the virtues, as they call them in the book, are rebellious audacious obsessed hot blooded weird hypnotic, and emotional All of these put together can create change, amazing inventions and innovations, and creations that make a difference in the world. For each of the virtues, there are some kind characteristics that make them up. Rebellion includes things like violating etiquette or righting a great wrong, rebelling against the status quo and societal norms. Being audacious is doing what can't be done, or at least what others have said can't be done. You might need to kill your darlings / drive the horses into the sea to achieve these unachievable things, and have a bit of an unusual dream, which others maybe have discounted or thought of as impossible. Obsession is what drives you to put the work in; finding your 4:00 AM time to get up and work. Trying and trying and trying again, and in many ways, falling in love with the extreme grit required for the process of creating something truly great and truly different. Being hot blooded involves saying yes to things that are big and scary and chasing down the passion that it is necessary for you to do what you do. There's also a concept in this section of pouring hot sauce on your brain, or igniting something in you to get things moving. I loved the section on being weird. It's choosing the things that make you you, maybe the things that people bullied you for in the past, and turning those quirks into your marketing plan or your message. Being hypnotic is being able to influence others and bring them on board. Creating that magic that people need to see to buy into your idea, particularly if you're doing something a bit out there and a bit different. Finally, being emotional, which is all about using your feelings and harnessing those in a productive way to care. Big idea #2 — Beware of the dark side Whilst the seven virtues can be incredibly productive, they can help you get things done and create something amazing, but they can also be dangerously destructive. And there is a line where it often will tip from one to the other. The same the thing that helps you create something could also be the thing that burns it down, burns your relationships and burns you out. Here's the dark sides of each virtue; Rebellion — rebelling for the sake of malice, or in service of yourself, not others. (eg Robin Hood was a good rebel — he fought the system to give to the poor, not to line his own pockets). Audacity —  ignoring the reality of your own limits, or the reality of the world, and being reckless. Obsession — can lead to extreme overwork and stress. It can also terrify others with your unrealistic expectations. Hot blooded — rage or flying off the handle for no good reason, and in a really unproductive way, that becomes dangerous for yourself and those around you. Using this as an excuse for inexcusable behaviour. Weird — doing it for the sake of being weird, and alienating yourself from others in the meantime. This will likely muddy your message, rather than actually making it clearer, or attract others. Hypnotic — manipulating for your own ends, and using the influence you can have over others for negative reasons. Emotional — not being able to regulate those emotions, resulting in high levels of heartbreak, being thin-skinned, and maybe naive in the process. Big idea #3 — The virtues alone won't do it If you're reading this and you're taking these boxes, you might be feeling great. However, possessing the virtues alone is useless if they're laying dormant. If you're not putting them to good use and channeling them into something useful (or worse, using them destructively) then you might as well not have them. You might also fall into the trap of thinking you need to be loud, expressive and extroverted to use these virtues, and do something amazing. However, that's not true. There's plenty of examples in the book who have people who have quietly used those virtues to make a huge impact. People like Rosa Parks, who had a huge impact in the civil rights movement, by not getting up from her seat on a bus, and leveraging all of these virtues in the process, to create real change. So the virtues alone won't do it. Go and be exceptional.“Ultimately there's more to being exceptional than wanting to be.”   Let's connect LinkedIn Instagram See omnystudio.com/listener for privacy information.

Today my guest is Sunny Bonnell. Sunny is the co-author of a book called Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different which has been called "a brazen rant" by Seth Godin. This is an unconventional business book that explores seven so-called "vices" that society deems as counterintuitive to your success and reframes them as virtues. This is a new kind of leadership thinking which challenges conformity and dismantles business-as-usual thinking. I'm excited to have Sunny on the show to talk about this interesting topic. Motto Branding Agency Rare Breed Quiz Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different book _____ Purchase my new book now All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Visit our sponsor Bottom Gun Coffee Company use the discount code "DEEP" Become a leader worth following today with these powerful resources: Purchase my bestselling leadership book "I Have the Watch: Becoming a Leader Worth Following" use the discount code "DEEP" Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube

2-6-21 Sunny Bonnell by Bob and Stacey

Have you ever been told that you need to change in order to succeed? These external voices can come from childhood or in your career, and our own voice is either silenced or awakened. For those who dare to be different in a sea of sameness, Sunny Bonnell joins us and offers insights on how to navigate your own notorious personality traits which can lead to incredible breakthroughs and triumphs in business and in life.

“You’re too rebellious.” “Stop being so emotional.” “You’re too weird to succeed.” … If you’ve ever been told any of these things, congrats, you’re probably a Rare Breed. Sunny Bonnell and Ashleigh Hansberger, founders of the award-winning agency Motto and authors of the brazen new business book, Rare Breed, are here to show you how to harness the power of what makes you, YOU! They want to empower us all to take what society deems as “vices” and turn them into our own unique superpowers. Take the quiz to find out what your Rare Breed trait is!https://rarebreedbook.com/quiz/Connect with Sunny & Ashleigh http://www.instagram.com/thisisrarebreedhttp://www.facebook.com/thisisrarebreedhttps://www.youtube.com/channel/UCU1FS17Ll8pSF8pmaOtcdIQhttp://www.twitter.com/thisisrarebreedhttps://rarebreedbook.com/Text 310-496-8667 with your questions for #AtHomePodcast !If you’ve enjoyed this podcast, please subscribe, rate and share with a friend! Thank you for being a part of the At Home community! Connect with Linda & Drew: instagram.com/athomeinstagram.com/imlindorkinstagram.com/mrdrewscott#AtHomePodcastMusic by: Victoria Shawwww.instagram.com/VictoriaShawMusic Chad Carlsonwww.instagram.com/ChadCarlsonMusic Series Photographer: Dennys Ilicwww.instagram.com/dennydenn Special thanks to all our At Home homies: Brandon, Hanna, Wes, Cortney, Chris, Dennys, Victoria and Chad!Sponsored by:ADT: It’s important to have not just a beautiful home -- but a smart and safer home.https://www.adt.com/AtHome

You can connect with Sunny on www.wearemotto.com or search @wearemotto, @sunnybonnell, or @ashleigh_hansberger on social media. You can also grab her book, Rare Breed, on Amazon (https://amzn.to/2Lb6FHVtake) and take the quiz to find out which of the rare breeds you are at www.rarebreedquiz.com.

Merriam-Webster's Word of the Day for December 13, 2020 is: flout • FLOUT • verb 1 : to treat with contemptuous disregard : scorn 2 : to indulge in scornful behavior Examples: "Research shows that people who intentionally flout convention and stand out are perceived as more competent ... than people who conform." — Sunny Bonnell, quoted in The Investor's Business Daily, 6 Mar. 2020 "Onondaga County inspectors will head out this weekend to check on mask-wearing in bars and restaurants, and they will be quick to hand out fines if they find establishments flouting the rules, County Executive Ryan McMahon said today." — Tim Knauss, Syracuse.com, 29 Oct. 2020 Did you know? If you flout a rule or societal norm, you ignore it without hiding what you're doing, or showing fear or shame. The similar-sounding word flaunt is sometimes used in the same way, though that word's older and more common meaning is "to display ostentatiously." Critics have been complaining about the confusion of these two words since the early 1900s, but use of flaunt with the meaning "to treat with contemptuous disregard" is found in even polished, edited writing, and so that meaning is included in our and other dictionaries as an established use of the word. Nonetheless, you may want to avoid it: there are still many who judge harshly those who fail to keep these two words distinct.

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from Motto agency in New York.In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work, to advising brands on diversity inclusion and big picture meaning.Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead.|We also discuss the evolution of the branding industry and how brand strategists must educate their clients and how to build a branding agency from scratch

Sunny Bonnell is the co-author of the groundbreaking career and business book http://rarebreedbook.com (“Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.”) Sunny and her co-author Ashleigh Hansberger are also the founders of a popular YouTube series and the game-changing leadership and culture consultancy, Motto. While working as a branding agency, Sunny realized that many businesses wanted to hire the rebel… but they didn’t actually know how to work with the rebel. She set out to make sure that people knew how to leverage their unique gifts—and that businesses knew how to embrace them. To learn more, and for the complete show notes, visit: https://lytyoga.com/podcast/ (lytyoga.com) Resources: https://wearemotto.com/ (wearemotto.com) Instagram: https://www.instagram.com/sunnybonnell/ (@sunnybonnell) Read: http://rarebreedbook.com (“Rare Breed”) Take the Quiz: http://rarebreedquiz.com (rarebreedquiz.com) https://www.instagram.com/thisisrarebreed/ (@thisisrarebreed) https://www.instagram.com/wearemotto/ (@wearemotto) Redefining Yoga is a production of http://crate.media (Crate Media)

On the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh Hansberger, recently wrote their first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Sunny says the book started with a question: "What if you could take the parts of yourself that other people criticize—traits they call defiant, dangerous, and different—and turn those things into your selling points?" We talked about how Sunny and Ashleigh arrived at the seven "virtues" in Rare Breed: Rebellious Audacious Obsessed Hot-blooded Weird Hypnotic Emotional If you're curious which virtue applies to you, try the Rare Breed quiz. Sunny and Ashleigh also host a YouTube series, also called Rare Breed, where they sit down with guests like Charlamagne Tha God and Jon Batiste. I asked Sunny about Motto's origin story, the challenges of being one of very few female-owned agencies, the importance of diversity, and more. Toward the end of the conversation, Sunny recommended a few books: It's Not How Good You Are, It's How Good You Want to Be and Whatever You Think, Think the Opposite, both by Paul Ardern, as well as The Hero and the Outlaw, by Margaret Mark and Carol Pearson. We ended with some of Sunny's motivating advice for anyone trying to grow their career: "Own who you are. In a world that wants to own you, owning yourself in this way can really hurt like hell. Being defiant, dangerous, and different is a gift. Succeed because of who you are, not despite who you are." To learn more about Sunny, check out her agency's work at wearemotto.com. Rare Breed is available now on Amazon and elsewhere. And, if you go to rarebreedbook.com, you can watch episodes of Sunny and Ashleigh's YouTube show and take the Rare Breed quiz. If you take the quiz or read the book, drop us a line on social media-I'd love to hear your thoughts, and I'm sure Sunny would, too. Episode sponsors The Brand Strategy Kit from Egle Karalyte. Available in both digital and print formats, the Kit provides structure and tools to streamline and gamify your branding process. Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company.

10-17-20 Sunny Bonnell by Bob and Stacey

Excited to have Sonny Bonnell, Co-Founder of Motto and Co-Author of the book ‘Rare Breed' on the podcast this week. Sonny and I had a great conversation about a range of different topics. From servant leadership, to spotting ‘Rare Breeds' and we even created a new hashtag (#larrythepoolboy) It's a must listen!

Sunny Bonnell and Ashleigh Hansberger of Motto, a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” - the leaders, rebels & entrepreneurs who do things differently. You’ll find out how to build more purposeful brands by better connecting with your clients, plus exactly how you can use your “vices” as superpowers, backed up by personal stories of failure and courage.

Hi, my name is David Wetton and welcome to the Conscious Leadership Now Video Podcast The intent of this Podcast is to encourage you as a leader to embrace Conscious Leadership, by giving you access to some of the world’s leaders in the field of Conscious Leadership, both in practice and in thought. My guest today is Johanna Lyman. Johanna is the Founder and CEO of NextGen Orgs. She has helped thousands of people all over the world build the business of their dreams and step into being the leader they’ve been called to be. NextGen Orgs helps small companies whose teams can’t keep up with their growth, get to their next level of success, through building a culture that supports sustainable profitability, and develop their teams to their highest potential. https://www.nextgenorgs.com/ Johanna’s work draws on insights from conscious capitalism. Indeed, Johanna is Board President for the San Francisco Bay Area chapter of Conscious Capitalism! And one of the four tenets, or pillars, of Conscious Capitalism is Conscious Leadership. Which is spot on for our conversation today! Bay Area resources for Conscious Capitalism can be found here: https://consciouscapitalismbayarea.org/cc-resources Johanna speaks widely on the topics of Conscious Capitalism and BRAVE Cultures™. Where BRAVE Cultures™ are Mission & Purpose driven, first and foremost. Johanna has kindly offered a complimentary 30 minute session to learn more about conscious leadership or having a BRAVE Culture™ via her Timetrade link: https://timetrade.com/book/k51xs Johanna can also be reached: Via LinkedIn: https://www.linkedin.com/in/johannalyman/ Via email: johanna@nextgenorgs.com The books Johanna mentions as being an inspiration for her in her conscious leadership journey are: - The Infinite Game: How Great Businesses Achieve Long-Lasting by Simon Sinek - Dare to Lead, by Brene Brown - The 15 Commitments of Conscious Leadership, by Diana Chapman et al - Conscious Capitalism Field Guide, by Raj Sisodia et al - Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, by Sunny Bonnell et al - Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness, by Frederic Laloux - Trailblazer: The Power of Business as the Greatest Platform for Change, by Marc Benioff If you’ve enjoyed this Podcast and my approach to Conscious Leadership, then please know that I Help Aspiring Conscious Leaders develop Purpose-Led, High Performing Leadership Teams through 1:1 Coaching & Tailored Leadership Programmes. If you sense I can help you, then please look me up, David Wetton, on LinkedIn and let’s jump on a conversation together. https://www.linkedin.com/in/dwetton/ I truly believe that Now is the Time for Conscious Leadership; and with all the inspiring, heartfelt work you, as viewers, are doing, I have no doubt that Conscious Leadership will become a thriving reality. …Making a difference for the greater good of All. So until next time, I’ll leave you with a blessing from John O’Donohue: ‘May the light of your soul bless the work you do with the secret love and warmth of your heart’ …And so it is

Morgan is joined by Sonny Bonnell, branding expert and co-author of Rare Breed. A guide to success for the defiant, dangerous and different. In this conversation, Sonny guides us in strategic rebellion and explores the 7 vices that society wants us to suppress and reclaim them as virtues: Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, and Emotional.  Discover how we can take the very thing that makes us different and use it to make a unique difference, a type of success that paves the way for future weirdos, visionaries, and rule-breakers. Subscribe to the Well Damn newsletter: http://eepurl.com/dFBlKj Your Host - Morgan Lynzi  Morgan's Instagram  Morgan's Twitter The Show - Well Damn  Well Damn's Instagram The Guest - Sonny Bonnell (Rare Breed) Take the Rare Breed Quiz Get their book  Instagram  

We're back after a hiatus with a new episode!We speak with Sunny Bonnell and Ashleigh Hansberger, authors of one of our favorite business books so far in 2020 called Rare Breed. Check it out.Also instead of lists, will trends be forecasted using memes?And go ahead and ask Alexa to play a podcast on Apple podcasts. Don't think this is strange? It's the first time Apple has developed a customer experience outside of its walled gardens.Plus music from Harlem Dance Club and Tamara Wellons feat. The Original Man.Subscribe, rate and review the show on Apple Podcasts, Google Podcasts, Spotify, iHeart Radio and Pandora!Follow us on Instagram and Twitter @DisruptiveFM#DisruptiveFM #dfm

We're back after a hiatus with a new episode!We speak with Sunny Bonnell and Ashleigh Hansberger, authors of one of our favorite business books so far in 2020 called Rare Breed. Check it out.Also instead of lists, will trends be forecasted using memes?And go ahead and ask Alexa to play a podcast on Apple podcasts. Don't think this is strange? It's the first time Apple has developed a customer experience outside of its walled gardens.Plus music from Harlem Dance Club and Tamara Wellons feat. The Original Man.Subscribe, rate and review the show on Apple Podcasts, Google Podcasts, Spotify, iHeart Radio and Pandora!Follow us on Instagram and Twitter @DisruptiveFM#DisruptiveFM #dfm

Sunny Bonnell and Ashleigh Hansberger are authors of “Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.” Rebellious. Obsessed. Hot-Blooded. Audacious. If these traits describe you, congratulations: You might just be a Rare Breed. These traits aren't vices or things to fear--they are your greatest assets in becoming the founder, the leader, the human being you want to be. As a growing number of visionaries are demonstrating, the future of business belongs to the Rare Breed—the ones who don't play by the rules but change them. Led by leadership and brand experts Sunny Bonnell and Ashleigh Hansberger, the dynamic pair will teach attendees that the traits that society condemns as vices are actually virtues and can lead to stand out success in your life, work and career. During this fascinating talk, Sunny and Ashleigh show attendees how to unlock the power of 7 virtues they've identified and embrace their contrarian nature to build potent, meaningful companies, brands, and movements. Hosted by Cathy An, founder and chair of the Genesys Women in Technology Group.This is a live breakout session recording from the Indiana Conference for Women, November 7, 2019

On this latest episode of @RARE BREED, Grammy award winner and Maroon 5 keyboard player and backup singer, PJ Morton talks to authors and hosts Sunny Bonnell and Ashleigh Hansberger about everything from why he didn’t become a preacher like his father, starting out on the indie circuit, to cooking, to what it was like auditioning for @Maroon 5 and how he clicked with lead singer Adam Levine. Morton has been pushing back since he was a kid. Growing up in New Orleans, the son of a popular preacher, everyone always thought Paul- otherwise known as PJ, would follow in his father's footsteps. But after some soul searching and a streak of rebelliousness, PJ stepped out of his father’s shadow and burst onto the music scene. He’s now blended a successful solo career with a life on the road as piano player for one of the world's most popular band’s, Maroon 5. YOU'LL LEARN HOW PJ: ✔️ Told his father he wasn’t going to be a preacher ✔️ Got the gig with Maroon 5 ✔️ How he made going to church cool ✔️How PJ’s father “freed” him ✔️Why he turned down big money deals to stay true to himself ✔️How he turned being a rebel into a superpower GET MORE RARE BREED: ► WATCH MORE: http://bit.ly/rare-breed-youtube ► FOLLOW Instagram: https://instagram.com/thisisrarebreed ► FOLLOW Twitter: https://twitter.com/thisisrarebreed ► LIKE Facebook: https://facebook.com/thisisrarebreed ► WEB: https://thisisrarebreed.com ► BOOK: https://amzn.to/2Lb6FHV --- Support this podcast: https://anchor.fm/thisisrarebreed/support

1-18-20 Sunny Bonnell by Bob and Stacey

Podcaster and best-selling author Gaby Dunn @Gaby Dunn goes deep on what it’s like to be weird in a world full of ordinary. She’s known since she was two years old that she was a little different than the other kids (right after sticking her face in a puddle). Now she's learned to love being an oddball and actually turned this vice into a superpower. On this episode of Rare Breed @RARE BREED, Dunn talks to authors and hosts Sunny Bonnell and Ashleigh Hansberger @RARE BREED about everything from coming out as a bisexual, how other kids treated her differently, what her therapist said about the guys she likes to date, and how anyone can harness the power of being weird. Dunn has written several books and co-hosts the wildly popular Just Between Us Show @Just Between Us with Allison Raskin. Dunn uses her platform to spread positivity and inclusivity while tackling issues relating to sexuality, mental health (anxiety, depression, depersonalization, etc), relationships, finance, and life. You’ll learn how Gaby: ✔️ Deals with the loneliness of being weird ✔️ How she came out as a bisexual to her parents ✔️ What her therapist thinks about her attraction to other weirdos ✔️ The dark side of her weirdness ✔️ And why it’s ok to let your freak flag fly Maybe you know what it’s like to feel like an outsider or weirdo. Maybe you feel like a bit of an oddball and you’re different than everyone else, and wonder how not to be ashamed of that. Whatever rises up in you when you hear the word “weird,” you owe it to yourself to watch this exclusive interview. GET MORE RARE BREED: ► WATCH MORE: https://youtube.com/rarebreedtv ► FOLLOW Instagram: https://instagram.com/thisisrarebreed ► FOLLOW Twitter: https://twitter.com/thisisrarebreed ► LIKE Facebook: https://facebook.com/thisisrarebreed ► WEB: https://thisisrarebreed.com ► BOOK: https://amzn.to/2Lb6FHV Subscribe NOW to Rare Breed: http://bit.ly/rare-breed-youtube #RareBreed #RareBreedSeries #RareBreedBook --- Support this podcast: https://anchor.fm/thisisrarebreed/support

SEGMENT 1: What is our culture telling us about the path to success? Are we going backward where there is now even more pressure to conform if we want to succeed? Sunny Bonnell, award winning CEO of one of the top branding agencies in the country, shares how she felt pressure to conform, but ultimately found success staying true to her rebellious and weird self. SEGMENT 2: With so many small business owners trying to keep their overhead down, they have a tendency to hire independent contractors and freelancers instead of employees. But from a legal point of view who qualifies in each category? I know a lot of small business owner that have got into a lot of trouble if they are not clear about the definitions. Jamie Lizotte with ComplyRight is here to help. SEGMENT 3: Somewhere along the way we learn that we should strive to be overachievers in some aspect of our lives. Unfortunately, it does not guarantee success or happiness, so is it a trap? Here to help is Keren Eldad, a certified coach of superstars and keynote speaker, famed for her work with overachievers.Sponsored by Nextiva, LinkedIn, efile4Biz, and vCita

“There are parts of ourselves that we made invisible, and Rare Breed is really about owning who you are in order to succeed. It’s not just the pretty parts, but it’s all of who you are. Bring all of your humanness to the table and make your vices your virtues.” - Sunny Bonnell Along with her partner, Ashleigh Hansberger, today’s Finding Brave guest Sunny Bonnell has literally written the book on identifying a new approach for the mavericks, oddballs and visionaries of the future. She shares how you can stop trying to conform, and instead use what you’ve been told is working against you to actually start working for you as you become the person you are dreaming to be. Sunny Bonnell and Ashleigh Hansberger are authors of the new book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different and the award-winning founders of Motto, one of the top branding and digital agencies for rule-breakers and game-changers. Between the two of them, they are members of the Young Entrepreneur Council, and have graced lists such as GDUSA’s Top 25 People to Watch and Inc. 30 Under 30, and America’s Coolest Young Entrepreneurs. In this episode Sunny reveals their “7 Rare Breed Traits” that you can celebrate to start to own who you really are, because the future of business belongs to the disrupters, and the ones who don’t play by the rules but change them. To learn more about today's guest, visit: https://thisisrarebreed.com/ https://wearemotto.com/ 

When most people think of a “rebel,” they picture a troublemaker. The truth is, rebels are often the ones who enact change in society. Being a rebel isn't something that should be discouraged, but instead should be celebrated.   My guest today is inspired by being a rebel. She is Sunny Bonnell, co-founder of The Motto Agency, a creative marketing agency with business partner Ashleigh Hansberger. Sunny... Read More The post Sunny Bonnell: Being a Rebel appeared first on Healy Success Solutions.

Have the right plan in place. Don't stray from the norm. Be conventional. It seems like there are rules behind everything that you do in business and in life. But what if we took those rules and turned them inside out? What if you started being true to yourself, instead of to what society expects of you? Being True to Yourself My guest today knows... Read More The post Being True to Yourself with Sunny Bonnell appeared first on Healy Success Solutions.

Feeling hopeless? Nihilistic? Convinced that the human race is going to hell in the proverbial handbasket? After you’ve marinated in the dark side of parenting, head over to #IMomSoHard for the antidote. Kristin Hensley and Jen Smedley are a duo of comic moms who bring the hilarious about the real s**t that moms worry about: Spanx, trying on bathing suits, sagging boobs, lying to your kids, post-childbirth lady parts that resemble “a basset hound with its head out the window, just flapping in the wind,” and of course, wine. Lots of wine. In other words, the self-deprecating moms of #IMomSoHard have turned being weird into a comedy empire. That’s why we’re proud to call them Rare Breeds. The now-infamous “trying on a bathing suit” video that nearly broke the Internet was Kristin and Jen at their best: real, vulnerable, and funny as hell. In this episode, hosts Sunny Bonnell and Ashleigh Hansberger discuss with Kristin and Jen what it means to follow your weird, be your authentic self in a world that tells you you're not good enough, and how they've made being weird into a career. --- Support this podcast: https://anchor.fm/thisisrarebreed/support

https://thisisrarebreed.com/ http://www.rarebreedquiz.com/Rare Breed Book:  https://amzn.to/34FZs99 In Rare Breed, Sunny Bonnell and Ashleigh Hansberger, founders of the much-buzzed about branding agency Motto, offer a rallying cry. The book will teach you how to turn seven traits society condemns—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—and make them keys to your breakout success.Packed with from-the-trenches advice, stories of renegade entrepreneurs and artistic provocateurs, Rare Breed shows you how to stop playing it safe, so you can succeed on your own terms.

Laura Zarrow talks with Rare Breed co-authors and Motto co-founders Sunny Bonnell and Ashleigh Hansberger. Tune in to their conversation about how their experiences shaped their vision, challenged their skills, and motivated them to push the boundaries on how we all define successful characteristics in the workplace. Want more? Visit Motto at https://wearemotto.com/ or learn about their book Rare Breed at https://thisisrarebreed.com/ Originally aired with Host Laura Zarrow, on September 18, 2019 on SiriusXM's Business Radio, Powered by The Wharton School, Channel 132. See acast.com/privacy for privacy and opt-out information.

My guest today is Sunny Bonnell. Sunny Bonnell and Ashleigh Hansberger are the award-winning founders of Motto, one of the top branding and digital agencies for rule breakers and game changers. They've been featured on CBS News and Fox Business and in Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, the Wall Street Journal, and elsewhere. The topic is their book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this episode of Trend Following Radio we discuss: What if your biggest weaknesses are actually your greatest strengths? They bring their wisdom and insights to this radical “outside the box” business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach: instead of trying to conform, march to the beat of your own drum. By following your own path, you'll find your success. Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual. What if your biggest weaknesses are actually your greatest strengths? Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach: instead of trying to conform, march to the beat of your own drum. By following your own path, you'll find your success. They know this approach works based on their own experience. When these iconoclastic thinkers behind the company acclaimed by the Chicago Tribune and Forbes started their company, they didn't follow the rules of most leadership books and business school courses. "Instead of doing everything people told us we should be doing--be transactional, be conservative, be nice--we did the opposite. Instead of burying our innate vices--obsessive perfectionism, rebelliousness, weirdness--we made them our selling points." The result: a flourishing company that is the model for an entirely new approach to success. Rare Breeds don't get what they want by adapting to the conventional rules: instead, they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, Bonnell and Hansberger identify seven vices-turned-virtues--Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional--to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life. Sunny Bonnell and Ashleigh Hansberger are the award-winning founders of Motto, one of the top branding and digital agencies for rule breakers and game changers. They’ve been featured on CBS News and Fox Business and in Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, the Wall Street Journal, and elsewhere.

The Creative Warrior community is made up of misfits; we're people who think differently than our peers and often feel like outsiders looking in. It's common to want to change the traits that make us different, but it's precisely those special qualities that will make us the most successful in business and life. So how can we learn to embrace our imperfections? There is no step-by-step guide to success. In fact, following a guru or guidebook can stifle the gifts that we have to offer the world. To uncover your unique traits, you're going to have to think outside the box. Look at the things that other people consider weaknesses, and see if they're the things that set you apart. To dive deeper into figuring out your “Rare Breed,” I've brought on author and brand expert Sunny Bonnell. Sonny was named GDUSA “Top 25 People to Watch” and is an Inc. columnist. She's also the co-founder of Motto, one of the top branding and digital agencies in the country that works with disruptors and innovators to build the next generation of brands. To learn about the seven vices-turned-virtues, download this episode now. THE WARRIOR OF COURAGE   “Either ‘no' becomes the answer, or ‘no' becomes the challenge.” - Sunny Bonnell Highlights - Remember the fire in your belly.  Be a “rare breed.” How do you make your vices a virtue? 7 Rare Breed Traits: rebellious, audacious, obsessed, hot-blooded weird, hypnotic, and emotional. The reason you're hired is often the reason that you're fired. You can own your “rare breed” traits in a quietly rebellious way. There are four questions to ask yourself: The first is, “What am I rebelling against?” It's important to have a cause. “What needs to change?” You often have to be broke before you start feeling the need to make funny. “What do I have that no one else has?” Take the first step towards owning your voice and hearing your voice. “What's the worst that can happen?” You would rather spend a life that you fought for something. Guest Contact - Sunny's Website Sunny's Twitter Sunny's Instagram Sunny's Book: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different Sunny's Rare Breed Quiz Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

This week, Liberty and Rebecca discuss Butterfly Yellow, Revolution of the Soul, Cold Storage, and more great books. This episode was sponsored by Book Riot's Mystery/Thriller giveaway;  Sourcebooks, publishers of Pretty Guilty Women by Gina LaManna; and Small Silent Things by Robin Page. Pick up an All the Books! 200th episode commemorative item here. Subscribe to All the Books! using RSS, iTunes, or Spotify and never miss a beat book. Sign up for the weekly New Books! newsletter for even more new book news. Books discussed on the show: Cold Storage: A Novel by David Koepp The Source of Self-Regard: Selected Essays, Speeches, and Meditations by Toni Morrison The Grammarians: A Novel by Cathleen Schine How to Be a Family: The Year I Dragged My Kids Around the World to Find a New Way to Be Together by Dan Kois  Butterfly Yellow by Thanhha Lai Revolution of the Soul: Awaken to Love Through Raw Truth, Radical Healing, and Conscious Action by Seane Corn This Tender Land: A Novel by William Kent Krueger Modern Love, Revised and Updated: True Stories of Love, Loss, and Redemption by Daniel Jones, Andrew Rannells, et al. What we're reading: The Glass Woman: A Novel by Caroline Lea Where the Crawdads Sing by Delia Owens More books out this week: My Jasper June by Laurel Snyder Laughing with Obama: A Photographic Look Back at the Enduring Wit and Spirit of President Barack Obama by M. Sweeney Scan Artist: How Evelyn Wood Convinced the World That Speed-Reading Worked by Marcia Biederman Kill Monster by Sean Doolittle Taboo by Kim Scott The Stylist Takes Manhattan by Rosie Nixon The Nature of Life and Death: Every Body Leaves a Trace by Patricia Wiltshire We Speak in Storms by Natalie Lund The Best Horror of the Year Volume Eleven by Ellen Datlow Taina by Ernesto Quiñonez Work for It: A Small Town MM Romance by Talia Hibbert The Mythic Dream by John Chu, Leah Cypess Hope Farm by Peggy Frew Whose Story Is This?: Old Conflicts, New Chapters by Rebecca Solnit Guest: A Changeling Tale by Mary Downing Hahn To the Lions: A Novel by Holly Watt Super Pumped: The Battle for Uber by Mike Isaac We Are Lost and Found by Helene Dunbar The First Stone by Carsten Jensen, Mark Mussari (translator) The Other's Gold: A Novel by Elizabeth Ames The Paper Lovers by Gerard Woodward The Words between Us by Erin Bartels This Tilting World by Colette Fellous Nya's Long Walk: A Step at a Time by Linda Sue Park and Brian Pinkney Some Places More Than Others by Renée Watson The Paris Orphan by Natasha Lester Word to the Wise (A Library Lover's Mystery Book 10) by Jenn McKinlay Tunnel of Bones (City of Ghosts) by Victoria Schwab Unbreakable: The Woman Who Defied the Nazis in the World's Most Dangerous Horse Race by Richard Askwith Bringing Down the Duke by Evie Dunmore After the Flood: A Novel by Kassandra Montag Quichotte: A Novel by Salman Rushdie Sword and Pen (The Great Library) by Rachel Caine A Fortune for Your Disaster by Hanif Abdurraqib Fly Already: Stories by Etgar Keret Loki: Where Mischief Lies by Mackenzi Lee and Stephanie Hans Missing Person by Sarah Lotz My Time Among the Whites: Notes from an Unfinished Education by Jennine Capó Crucet The Sweetest Fruits: A Novel by Monique Truong The Chestnut Man: A Novel by Soren Sveistrup, Caroline Waight (translator) Just Ask: Be Different, Be Brave, Be You by Sonia Sotomayor and Rafael Lopez How To: Absurd Scientific Advice for Common Real-World Problems by Randall Munroe The Ungrateful Refugee: What Immigrants Never Tell You by Dina Nayeri Five Dark Fates (Three Dark Crowns) by Kendare Blake To Be Taught, If Fortunate by Becky Chambers Cantoras: A novel by Carolina De Robertis Caster by Elsie Chapman Small Silent Things: A Novel by Robin Page Three Flames: A Novel by Alan Lightman Dominicana: A Novel by Angie Cruz Little Libraries, Big Heroes by Miranda Paul and John Parra Dear Haiti, Love Alaine by Maika Moulite and Maritza Moulite The Unkindest Tide (October Daye Book 13) by Seanan McGuire When Death Takes Something from You Give It Back: Carl’s Book by Naja Marie Aidt, Denise Newman (translator) Here All Night by Jill McDonough Pretty Guilty Women by Gina LaManna We, the Survivors: A Novel by Tash Aw Rated by Melissa Grey Baking with Kim-Joy: Cute and Creative Bakes to Make You Smile by Kim-Joy Serpent & Dove by Shelby Mahurin The Girl the Sea Gave Back by Adrienne Young Child of the Dream (A Memoir of 1963) by Sharon Robinson The Harp of Kings (Warrior Bards) by Juliet Marillier I Will Destroy You: Poems by Nick Flynn Permanent Record by Mary H. K. Choi The Glass Woman: A Novel by Caroline Lea Strange Birds: A Field Guide to Ruffling Feathers by Celia C. Pérez Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Sunny Bonnell and Ashleigh Hansberger There Will Come a Darkness by Katy Rose Pool Rewind by Catherine Ryan Howard Well Met by Jen DeLuca The Secrets We Kept: A novel Lara Prescott More to the Story by Hena Khan Lalani of the Distant Sea by Erin Entrada Kelly The Okay Witch by Emma Steinkellner The Nobody People: A Novel by Bob Proehl Elements of Fiction by Walter Mosley American Royals by Katharine McGee The Nightjar by Deborah Hewitt All the Impossible Things by Lindsay Lackey Axiomatic by Maria Tumarkin Today We Go Home: A Novel by Kelli Estes The Third Daughter: A Novel by Talia Carner Kingdom of Souls by Rena Barron The Long Call (The Two Rivers Series) by Ann Cleeves Pretty Guilty Women: A Novel by Gina LaManna All the Better Part of Me by Molly Ringle A Girl Named Anna by Lizzy Barber As a River by Sion Dayson The Devil's Slave: A Novel (Frances Gorges Historical Trilogy) by Tracy Borman Hurricanes: A Memoir by Rick Ross, Neil Martinez-Belkin The Many Colors of Harpreet Singh by Supriya Kelkar , Alea Marley, et al.

This week on DisrupTV, we interviewed Michael Maoz, Senior Vice President of Innovation Strategy, Salesforce, Sunny Bonnell and Ashleigh Hansberger, Authors of "RARE BREED," and Larry Dignan, Editor in Chief at ZDNet. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Sunny Bonnell and Ashleigh Hansberger are the co-founders of Motto, a branding agency for disruptors, game-changers and rare breeds. For over a decade, the dynamic pair teaches leaders how to stand out, think different, and lead bold brands. “stop comparing your success to other people's success. I think that's one of the hardest things to do as entrepreneurs is wanting to be further along than where we are and kind of having the impatience or the frustration of kind of watching other people succeed and not being happy for them. I think it's really important to support other people's success but I also think that we need to stop comparing where we are with where somebody else is. Everyone gets shown the sizzle reel and being an entrepreneur is not glamorous, it really isn't. It's the physical, mental, emotional courage that it takes is a lot. So I think the best advice is just you are good, you will get through it, keep going, don't put so much pressure on you”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-77R

Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional. These are not vices— they are 7 virtues that power the world’s greatest innovators, leaders and thinkers. In this explosive, original podcast series, Rare Breed, listen to hosts Sunny Bonnell and Ashleigh explore the power of our human imperfections and interview a cast of characters who have turned vices into virtues. While society asks us to conform our “undesirable” habits, Rare Breed’s mission is to expose how our vices are actually a unique magic, priming us to live and lead in ways never thought possible. --- Support this podcast: https://anchor.fm/thisisrarebreed/support

Sunny Bonnell and Ashleigh Hansberger are the co-founders of Motto, a branding agency for disruptors, game-changers and rare breeds. For over a decade, the dynamic pair teaches leaders how to stand out, think different, and lead bold brands. Have the courage of your convictions…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6Fw

Courtney Cogburn: Virtual Reality to Improve Race Relations (Ep. 132) Columbia University School of Social Work Professor Courtney Cogburn joined Joe Miller to discuss her work with virtual reality to improve race relations. Bio Courtney Cogburn (@CourtneyCogburn) is an assistant professor at the Columbia School of Social Work and a Faculty Affiliate of the Columbia Population Research Center. Her research integrates principles and methodologies across psychology, stress physiology and social epidemiology to investigate relationships between racism-related stress and racial health disparities across the life course. Her work has been supported by the National Institutes of Health and the Robert Wood Johnson Foundation. Her current research projects examine: the effects of cultural racism in the media on physiological, psychological and behavioral stress reactivity and moderating effects of cognitive appraisal processes; the role of structural racism in producing disease risk; and chronic psychosocial stress exposure and related implications for understanding Black/White disparities in cardiovascular health and disease between early and late adulthood. At the end of 2014, Dr. Cogburn received an award from the Provost’s Grants Program for Junior Faculty Who Contribute to the Diversity Goals of the University for a project titled “Black Face to Ferguson: A Mixed Methodological Examination of Media Racism, Media Activism and Health.” In addition to her academic research, Dr. Cogburn works with the Southern Jamaica Plain Health Center at the Brigham and Women’s Hospital in Boston and is a senior advisor at the International Center Advocates Against Discrimination in NYC to educate and build community activism around issues of racism and health. Before coming to Columbia in July 2014, Dr. Cogburn was a Robert Wood Johnson Foundation Health & Society Scholar at the Harvard School of Public Health. She received her BA in Psychology from the University of Virginia, MSW from the University of Michigan School of Social Work and PhD in the Combined Program in Education and Psychology from the University of Michigan. Resources Columbia School of Social Work Experiencing Racism in VR by Courtney Cogburn (Ted Talk) The Black Count: Glory, Revolution, Betrayal, and the Real Count of Monte Cristo by Tom Reiss News Roundup Facebook makes moves to contain Cambridge Analytica fallout Facebook has made several moves to contain the fallout from the Cambridge Analytica scandal and salvage what remains of its integrity and public image. The company announced that it will now fact-check political photos and videos, allow you to see the personal data they have on you, and limit the sharing of your personal information with data brokers. Meanwhile, on the legal front, Missouri’s Republican Attorney General has opened an investigation into Facebook’s data collection practices. Attorney General Josh Hawley wants to know about every instance in which Facebook shared user data with political entities, the rates they paid and whether users were notified.  In addition, Facebook will not provide evidence or testify before a U.K. parliamentary committee investigating Facebook’s use of user data. However, he will testify before Congress, and Sunny Bonnell reports in Inc. that it could happen as soon as April 10th. In addition, housing groups are suing Facebook for allowing real estate advertisers to discriminate against mothers, the disabled and minorities, according to Jordan Pearson in Motherboard. And Ali Breland reported on a memo leaked from 2016 written by Facebook executive Andrew Bosworth suggesting the company’s expansion is justified even if it costs lives from bullying or a terrorist attack. Sinclair, which is in the process of buying Tribune Media, has anchors read same script Sinclair Broadcasting, the little-known media company that’s in the process of buying Tribune Media for $3.9 billion, has been accused of being a mouthpiece for conservative viewpoints. Republican FCC Chairman Ajit Pai has been seen by many to have paved the way for Sinclair by relaxing longstanding media ownership rules. Now, Deadspin has put together a video showing dozens of anchors on tv stations owned by Sinclair reciting the exact same script making the same claims about fake news that the Trump administration has been making. Sinclair now reaches 2 out of every 5 American homes, with 193 stations concentrated in midsize markets. The merger with Tribune Media would bring that number up to 236, including stations in New York City and Chicago, if Sinclair doesn’t divest some of the stations.  Emily Stewart reports in Vox. In a Tweet, President Trump defended Sinclair.  Saks/Lord & Taylor hacked  Vindu Goel and Rachel Abrams report for the New York Times that a well-known band of cybercriminals hacked the credit and debit card numbers of some 5 million Saks and Lord & Taylor customers. The parent company of the two department stores, Hudson’s Bay Company, said in  a statement that the company has identified the issue, is taking steps to contain it, and will keep the public informed. Trump attacks Amazon Trump attacked Amazon on twitter last week, saying the company should be regulated, which led to a dip in the company’s stock prices. But policy experts say that antitrust action against Amazon is a long shot. Laura Stevens reports in the Wall Street Journal. City of Atlanta hit by cyberattack Eight thousand employees of the City of Atlanta had to shut down their computers last week. The reason? A ransomware attack. The attackers demanded $51,000 to unscramble government processes usually handled online. While the attack did not affect major systems like wastewater treatment and 911 calls, police officers had to write tickets by hand, none of Atlanta’s 6 million residents could apply for city jobs, and the courts could not validate warrants. Nicole Perlroth and Aland Blinder report in the New York Times. FCC greenlights SpaceX’s satellite internet service The FCC has given the green light to SpaceX’s satellite broadband internet service. The company aims to deploy thousands of small satellites to reach underserved areas, such as rural communities, at fiber-like speeds. Samanta Masunaga reports in the LA Times.   Tumblr cancels 84 accounts tied to Russia Morgan Chalfant reports in the Hill that Tumblr took down 84 accounts linked to the Internet Research Agency, the Russian troll farm at the center of a federal investigation into the Russian propaganda campaign that swayed the 2016 presidential election. Last month DOJ Special Counsel Robert Mueller indicted 13 Russians and 3 Russian entities connected to the Internet Research Agency. Trump administration to look at social media accounts for visas The Trump administration announced that it is planning to review the social media accounts of people applying for visas to enter the U.S. People entering the U.S. from countries with visa-free status, like the UK, Canada, France, and Germany, won’t be subjected to the additional vetting. But individuals seeking entry visas into the U.S. from countries like India, China and Mexico would need to turn over their social media information. The BBC has the story. But Joe Uchill and Stef W. Kight reported for Axios that ICE already uses Facebook data – not to track immigrants, though, but to track child predators. D.C. Circuit Court of Appeals to hear challenges to the FCC’s net neutrality order Finally, the D.C. Circuit Court of Appeals will now hear the consolidated appeals of the FCC’s December order to repeal the 2015 net neutrality rules. The Ninth Circuit had won the lottery to hear the case, but Ninth Circuit Court of Appeals granted a request to move the cases to the D.C. Circuit Court of Appeals, which heard the appeals of both the 2011 rules and the 2015 rules, which it had upheld. John Eggerton reports in Broadcasting and Cable.

03-03-18 Sunny Bonnell by Bob and Stacey

11-11-17 Sunny Bonnell by Bob and Stacey

Visit EOFire.com for complete show notes of every Podcast episode. Sunny is a speaker and Co-founder of Motto, a branding agency that helps leaders build magnetic brands. Described as a gifted storyteller, she has the ability to see a brand come alive from the very beginning. Her thought leadership has been featured on Inc., Forbes, Entrepreneur, AMEX, Success, CNBC and more. Named GDUSA’s Top 25 Creatives to Watch in 2014.

Sunny Bonnell 6.4.16 by Bob and Stacey

Join our conversation as we dive into what it means for entrepreneurs and sales reps to go beyond product and service to build a brand, or personal brand, that is authentic and extraordinary.

July 27, 2016 Sunny Bonnell of Motto & Financial Finesse w Liz Davidson

Branding maven, and co-founder of the branding + design agency Motto, Sunny Bonnell joins Moe Abdou to discuss the essence of a modern brand.

Sunny is a speaker and Co-founder of Motto, a branding agency that helps leaders build magnetic brands. Described as a gifted storyteller, she has the ability to see a brand come alive from the very beginning. Her thought leadership has been featured on Inc., Forbes, Entrepreneur, AMEX, Success, CNBC and more. Named GDUSA’s Top 25 Creatives to Watch in 2014.

00:50 - Managing Multiple Projects & Clients (Context & Experience) 13:46 - Committment Management 16:19 - Communication & Setting Expectations Systems & Tools Slack Basecamp Trello KanbanFlow Asana Email Redbooth 30:07 - Avoiding Overwhelm The Pomodoro Technique Delegation & Automation Getting Things Done: The Art of Stress-Free Productivity by David Allen Habits and Routines 45:58 - Managing Requests for Your Time on Multiple Projects and Contracts 47:27 - Calendaring Picks The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo (Eric) Philip Morgan: 3 Content Marketing Ideas For the Time-Constrained Dev Shop (Eric) Mojca Mars: Get High-Value Clients With Social Media (Eric) Android Wear (Jonathan) Calendly (Jonathan) Double Your Freelancing Conference (Jonathan) Connie Chan: When One App Rules Them All: The Case of WeChat and Mobile in China (Reuven) Penn & Teller: Fool Us (Reuven) Reuven's Training/Coaching Program (Reuven) 15 Minute Podcast Listener Chat with Charles Wood (Chuck) The Freelancers' Show Episode #168: Branding with Sunny Bonnell (Chuck)

00:50 - Managing Multiple Projects & Clients (Context & Experience) 13:46 - Committment Management 16:19 - Communication & Setting Expectations Systems & Tools Slack Basecamp Trello KanbanFlow Asana Email Redbooth 30:07 - Avoiding Overwhelm The Pomodoro Technique Delegation & Automation Getting Things Done: The Art of Stress-Free Productivity by David Allen Habits and Routines 45:58 - Managing Requests for Your Time on Multiple Projects and Contracts 47:27 - Calendaring Picks The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo (Eric) Philip Morgan: 3 Content Marketing Ideas For the Time-Constrained Dev Shop (Eric) Mojca Mars: Get High-Value Clients With Social Media (Eric) Android Wear (Jonathan) Calendly (Jonathan) Double Your Freelancing Conference (Jonathan) Connie Chan: When One App Rules Them All: The Case of WeChat and Mobile in China (Reuven) Penn & Teller: Fool Us (Reuven) Reuven's Training/Coaching Program (Reuven) 15 Minute Podcast Listener Chat with Charles Wood (Chuck) The Freelancers' Show Episode #168: Branding with Sunny Bonnell (Chuck)

  Sunny Bonnell and her co-founder Ashleigh Hansberger have lived quite an adventure in rapidly growing their branding company, Motto.   In the last ten years, Motto has expanded from just the two creative entrepreneurs working on projects to a team of 8 working for clients across the country and globally.   They have even made an adventure out of their work, taking a road trip across the U.S. that led to an entirely new home for them and the business.   Above all, Motto stands out because of their commitment to helping businesses and entrepreneurs on a process of self-discovery. Branding is not just about design, Sunny says, it is about bringing out who you are and bringing your core message to life!   This interview with Sunny Bonnell is full of insight about entrepreneurship and marketing in general. Does your brand stand out? Is your message clear? Chances are, sometimes it misses the mark.   This interview will help you understand how to think about your brand and how to bring it out for clear communication.    

Sunny Bonnell | Motto | Branding Show Notes: HERE Today I welcome to the show Sunny Bonnell the co-founder of Motto. Motto, is a comprehensive branding and design firm that helps visionary entrepreneurs and companies build magnetic brands. At Motto, Sunny is a visionary thinker and branding expert who also serves as the creative director in addition to her co-founder duties. Sunny was named one of Graphic Design - USA's “25 Creatives to Watch in 2014” and has been featured on MSN Business, CBS News, American Express, and various print and online design publications. She thrives on inspiring others to pursue their passions and pushes both herself and her clients to reach beyond their threshold to achieve success. Please welcome Sunny to the brand new you show. PERSONAL BRANDS AND BRANDING At Motto, Sunny views branding as something much bigger than a design. It's really the deliberate effort you make to tell the world this is who I am. Branding is the process of defining shaping and influencing both visually and verbally the story, the emotion and the meaning you want your audience to experience. Where Sunny sees her clients struggle the most is internally with the foundational "things" required to build a brand such as; defining their meaning, purpose, vision, values in a way that makes it easier to articulate them to the world. Comparing this to personal branding, I see and wrestle with many of the same things. Most people I speak with about personal branding don't even take these internal things into consideration when building their brand. Everyone wants to jump right into the more “sexy” stuff like building a website or designing a logo but without the focus that comes from this internal assessment even the most excited of my clients will fade away once the going gets tough. The branding process needs to begin with the purpose, vision, values and positioning of your brand before anything else.  These are the foundations brand building. Start with understanding the competition, your audience in order to help create a positioning statement or USP. This is how you achieve a well-defined and emotionally connecting brand. Starting here will help you find the one meaningful idea at the center of your brand. ARCHETYPES FOR BRANDS This is the second time on the podcast we have discussed the use of archetypes for branding.  The first time was with personal branding specialist Danielle Miller. You may recall from our discussion that I align with the Creator archetype. In literature, an archetype is a character or a situation that represents universal patterns of human nature. An archetype, can be a symbol, a character, a theme, or even a setting. Carl Jung, Swiss psychologist, suggested the root of an archetype is in the “collective unconscious” of mankind in which the phrase “collective unconscious” refers to experiences shared by a race or culture. These experiences could include love, religion, death, birth, life, struggle, survival etc. They exist in the subconscious of every individual. If used properly Sunny suggests archetypes can provide a clear pathway to meaning for a brand by adding a dimension of personification to a brand which can help define a brand personality. By borrowing specific character types, archetypes can be used as powerful positioning tool that can help people, employees, customers or others identify with a brand. There are a number of online tests you can take point you in a direction but Sunny suggests you really need someone who understands archetypes to help fully benefit from their purpose. Danielle offered a quiz on her site.  You can take the quiz HERE. In all there are 12 fundamental archetypes as shown above. As an individual it's possible for you to have some characteristics of a couple different archetypes.  Take me for example I identify with the Creator and Hero archetypes. If you are interested in learning more about archetypes Sunny recommended a book by Dr. Carol Pearson called “The Hero and the Outlaw" (Affiliate Link). SUMMARY You can get in touch with Sunny and learn more about Motto at these links. Web: wearemotto.com Sunny leaves us with these final thoughts “Be loyal to the nightmare of your choice. Whatever you're doing you have to be loyal to it. Do whatever it takes to continue pushing yourself to grow, evolve and make things better.”

01:05 - Sunny Bonnell Introduction Twitter Motto @wearemotto Ashleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder) 01:38 - Archetyping Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes Understanding The Brand Archetype 05:48 - Is archetyping important for the solopreneur? Johnny Cupcakes 12:21 - Identifying *Your* Archetype 15:37 - Branding ROI 21:44 - What do you do once you choose your archetype? Munk Pack Anthony Bourdain 25:12 - Implementing Motto’s Archetype 26:04 - Can you blend archetypes? 28:47 - Finding a Target Audience 33:54 - Changing Brands 42:27 - Client Intake Process/Discovery Red Flags/Turning People Down 49:14 - The Audience TOMS Shoes 51:51 - Changing Archetypes Levi's   Extras Best Advice I Ever Got: Don't Be a Slave to the Ordinary 10 Ways to Find Your Purpose as a Designer 12 Principles For Leading An Extraordinary Company Five questions to get to the heart of your business Follow Your “Why,” Not Your “What”   Picks Circa Notebooks (Jonathan) Expensive Problem Coaching Call (Jonathan) Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric) Setting a goal, making a plan, and executing a plan (Chuck) Masters of Sex (Sunny) Readymag (Sunny) Niice (Sunny) Yellow108 (Sunny)  

01:05 - Sunny Bonnell Introduction Twitter Motto @wearemotto Ashleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder) 01:38 - Archetyping Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes Understanding The Brand Archetype 05:48 - Is archetyping important for the solopreneur? Johnny Cupcakes 12:21 - Identifying *Your* Archetype 15:37 - Branding ROI 21:44 - What do you do once you choose your archetype? Munk Pack Anthony Bourdain 25:12 - Implementing Motto’s Archetype 26:04 - Can you blend archetypes? 28:47 - Finding a Target Audience 33:54 - Changing Brands 42:27 - Client Intake Process/Discovery Red Flags/Turning People Down 49:14 - The Audience TOMS Shoes 51:51 - Changing Archetypes Levi's   Extras Best Advice I Ever Got: Don't Be a Slave to the Ordinary 10 Ways to Find Your Purpose as a Designer 12 Principles For Leading An Extraordinary Company Five questions to get to the heart of your business Follow Your “Why,” Not Your “What”   Picks Circa Notebooks (Jonathan) Expensive Problem Coaching Call (Jonathan) Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric) Setting a goal, making a plan, and executing a plan (Chuck) Masters of Sex (Sunny) Readymag (Sunny) Niice (Sunny) Yellow108 (Sunny)