Podcasts about startward consulting

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Latest podcast episodes about startward consulting

Food Biz Wiz
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus

Food Biz Wiz

Play Episode Listen Later Feb 8, 2024 54:45


We often get into this trap of thinking: we've put hours of work in, so the sales will automatically follow. Right? The truth is that it's not always a 1:1 relationship, especially in e-commerce. That's why we're thrilled to have Maureen Mwangi, the Founder of Startward Consulting, e-commerce expert and brand strategist behind many of America's most beloved brands, join us on the Food Biz Wiz Podcast today! In today's episode, she shares multiple ways that you can architect your SKUs, seasonality, and branding to increase sales, even when you think that you’ve hit a plateau. In this episode, you'll hear Alli and Maureen discuss... How having specific uses for each of your products benefits your brand The importance of using data to know your consumers How using data to inform your decisions makes your work more efficient What authentic branding can do to reach the right audiences You can find out more about Maureen, Startward Consulting, and their Sales Maximizer training in our full show notes here! There were so many gems in this episode so we want to hear from you: which will you incorporate first? Connect with us on Instagram and LinkedIn (both in our full show notes) to share more with us! This episode is sponsored by our Retail Roadmap! We want to share Alli’s buyer expertise so that you know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW!

Make Each Click Count Hosted By Andy Splichal
Mistakes To Avoid When Building Your eCommerce Brand with Maureen Mwangi

Make Each Click Count Hosted By Andy Splichal

Play Episode Listen Later Jan 5, 2024 21:45 Transcription Available


Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She also offers valuable advice for entrepreneurs and shares a success story that highlights the effectiveness of her approach. Join Andy and Maureen as they delve into the world of e-commerce brand building and discover practical strategies for accelerating sales and profits.Episode Action Items: To find more information about Maureen:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

The Women's Vibrancy Code
93. Owning Your Voice: Standing Out in a Saturated Market featuring Maureen Mwangi

The Women's Vibrancy Code

Play Episode Listen Later Oct 25, 2023 33:23


Welcome back to another episode on the Women's Vibrancy Code podcast! In this compelling episode, we're joined by Maureen Mwangi, a distinguished brand growth strategist known for her transformative work with some of America's most cherished brands, including L'Oréal, Chobani, Dove, and Lays. As the visionary force behind Big Brand Academy, The Product Profit Lab, and Startward Consulting, Maureen's mission is clear: to empower product-based entrepreneurs with the precise sales and marketing strategies needed to elevate their brands into household names.  Maraya and Maureen share personal stories and strategies on how to overcome self-imposed limitations and step confidently into the realm of success. The conversation also touches on the importance of finding your true calling, regardless of societal or cultural pressures. In this riveting discussion, Maureen emphasizes the pivotal role of authentic self-expression in a fiercely competitive market. Why You Should Tune In: 2:16 - Empowering Your Unique Voice: Explore the transformative power of owning your voice. Discover how your unfiltered perspective and values infuse unparalleled depth and resonance into your brand, forging a genuine and lasting connection with your audience. 6:24 - Overcoming Fear of Polarization: Learn to embrace the aspects of your message that may feel bold or polarizing. Discover why these are often the very elements that make your brand magnetic and irresistible to your ideal audience. 10:20 - Practical Steps to Brand Infusion: Dive into actionable strategies for infusing your brand with your authentic essence. Maureen provides practical insights and exercises to help you seamlessly integrate your unique perspective and values into your brand, creating a compelling narrative that resonates with your target audience. 19:35 - Unleashing Authenticity: Gain a profound understanding of why authenticity is your most powerful tool in a crowded market. Learn how genuine self-expression sets you apart and establishes a genuine connection with your audience. 23:45 - Establishing a Lasting Brand Identity: Understand how owning your voice leads to the creation of a brand identity that stands the test of time. Maureen illuminates how this authentic foundation becomes the bedrock upon which your brand's legacy is built. Join us for an episode packed with wisdom, actionable strategies, and heartfelt stories from a true industry luminary! Follow along with Maureen Mwangi: Instagram, Facebook, Website Download the Menstrual Tracker: Click here Download the Adaptogen Elixir Recipes: Click here Apply today for a free consult with Maraya to receive a personalized plan: Click here to apply Subscribe To The Women's Vibrancy Code: Women's Health And Wellness with Maraya Brown: Apple Podcast | YouTube | Spotify Connect With The Show: Facebook Page | Linkedin | Website | Tiktok | Facebook Group Make A Connection Call With Maraya Brown: Click here to book About Maraya Brown: Maraya is a Yale and Functional Medicine Trained Women's Health And Wellness Expert CNM, MSN with her undergraduate degree in marketing. She helps women feel turned on by their life, their lover and themselves.  Her work online brings her 21 years of experience supporting women together in one place to co-create deep transformation, energy and passion. Maraya is the founder of this Podcast and does a great deal of work with women to expand their energy, hormones, libido, confidence and much much more. DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the content of a podcast without first seeking appropriate professional advice and/or counseling, nor shall the information be used as a substitute for professional advice and/or counseling. The Women's Vibrancy Code Podcast expressly disclaims any and all liability relating to any actions taken or not taken based on any or all contents of this site.  The Women's Vibrancy Code: Women's Health And Wellness w/ Maraya Brown

Road to Seven
What It Takes To Build Successful Brands With Maureen Mwangi

Road to Seven

Play Episode Listen Later May 3, 2022 28:28


“It's so easy for you to come in and price yourself at market level. It's another thing for you to understand the transformation that you're offering people and price accordingly.”- Maureen MwangiWhat do businesses need to do in order to become the breakout brands that define their industry?Maureen Mwangi's superpower is turning raw data into incredibly successful brand growth strategies. Growing up in Kenya, Maureen's parents were the only entrepreneurs she knew. She enjoyed their dinner table conversations about business strategies and the financial freedom that entrepreneurship afforded her family.Today, Maureen uses the same processes that her parents used to scale their start-up into a successful brand to help other product-based businesses discover the growth secrets hiding in their data and scale to multiple 6 figures.Maureen has helped over 50 brands unlock their true value and earn raving fans! Tune in to hear her amazing insights, her biggest challenges, and the question that she believes all entrepreneurs need to ask themselves.In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you'll discover:‌ ‌The two important investments that Maureen made early on in her businessHow to know when it's time to work on your mindsetThe number science behind your business — and how to use it!About Maureen Mwangi: As the founder of Startward Consulting, Maureen Mwangi helps her clients scale their product brands to multimillion dollar growth with scientific precision. Maureen hosts The Product Entrepreneur podcast and helps beauty brands become retail-ready through her Big Brand Academy program.  Highlights:‌ ‌00:53  Meet Maureen Mwangi02:02  Maureen's journey05:17  Biggest challenges07:11  Business mentorship & mindset coaching08:59  When to work on your mindset10:12  Crystallization & the ‘Why'12:18  Maureen's parents' business16:30  Number science17:15  Product-based & microbusinesses20:43  TAJI Foundation23:31  What she knows now24:16  What's next? ‌Links:‌ ‌Maureen Mwangihttps://www.startwardconsulting.com https://www.facebook.com/TAJI-foundation-104098324428081/Instagram: @maureenmwangiofficial   To work with me and make your next power move, visit:https://shelaghcummins.com    ‌Stay Connected  Like what you're hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don't miss it!   You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.  I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just Join the road to seven FB group here: https://www.facebook.com/groups/867037907397297

Double Your Sales Now!
Making Your First Million as a Product-Based Entrepreneur | QRE218

Double Your Sales Now!

Play Episode Listen Later Apr 12, 2022 31:06


Money is hard to make ... Or, is it? Where did this belief come from? ...and what would our lives look like if we could operate outside of that belief? This is where the story of my guest Maureen Mwangi began. Growing up in an entrepreneurial home where daily hustle was the reality she watched her parents struggle to find continued growth and success, especially in the area of money. Fast forward to her adult years and the desire to create her own business. Every day Maureen combated the idea and that money is hard to make and we can only do something in business if we have the cash on hand for it. It was through working with a mentor that Maureen became aware of the beliefs she had around money and with their support slowly started making the adjustments needed to let them go. No longer did she want to steal from herself by setting her prices too low. No longer did she want to hustle for hours on end every week when the reality was she could work less and still make more. This understanding and release of the old ways made Maureen who she is today. An entrepreneur creating financial freedom for herself and even more importantly to her, impacting businesses and people all over the world. https://www.ursulainc.co/making-your-first-million-as-a-product-based-entrepreneur/ (Listen to Maureen's story here). Ursula's Takeaways: Intro (00:00) Next Level (7:06) What's True & Untrue (13:57) Focus On What You Want (18:33) Daily Practice (22:29) About Maureen Mwangi Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. Connect with Maureen  Website: https://www.startwardconsulting.com/ (https://www.startwardconsulting.com/) Facebook: https://www.facebook.com/mauryn.mwangi (https://www.facebook.com/mauryn.mwangi) Facebook: https://www.facebook.com/startwardconsulting (https://www.facebook.com/startwardconsulting) LinkedIn: https://www.linkedin.com/in/maureenmwangi/ (https://www.linkedin.com/in/maureenmwangi/) Instagram: https://www.instagram.com/maureenmwangiofficial/ (https://www.instagram.com/maureenmwangiofficial/) FREE GIFT: https://www.startwardconsulting.com/maximize-your-product-sales (https://www.startwardconsulting.com/maximize-your-product-sales) Discover the secret to maximizing your product sales Spoiler alert: You don't need to change your branding, packaging, or pricing to bring in more product sales. All you need is ONE proven growth strategy — and I'm telling you all about it in this free on-demand training. MY NEW BOOK - UpLevel NOW| Get Your Copy Today… Amazon:                                                      https://www.amazon.com/UpLevel-Now-Freedom-Personal-Professional-ebook/dp/B09V4M5DC5/ (https://www.amazon.com/UpLevel-Now-Freedom-Personal-Professional-ebook/dp/B09V4M5DC5/) Barnes and Nobel:        ...

The Real Life Buyer
Maureen Mwangi - launching products in a 'Scrappy kind of way'

The Real Life Buyer

Play Episode Play 34 sec Highlight Listen Later Dec 20, 2021 43:04 Transcription Available


PODCAST GUESTToday I'm excited to introduce you to Maureen Mwangi from the state of Texas. Maureen was born in Kenya to entrepreneurial parents with a flair for business success. Being surrounded by innovation, energy and business competence Maureen was soon learning and contributing to the family business and was drawn to product development and marketing. It wasn't long before Maureen then moved to the US to study for a master's degree in marketing. Maureen is a highly sought after at brand growth expert due to her unique track record for launching and scaling notorious brands. She's the creator of the Big Brand Academy, the Product Profit Lab and Startward Consulting and has her own podcast called The Product Entrepreneur. Website: www.startwardconsulting.com Facebook: /startwardconsultingInstagram: @maureenmwangiofficialLinkedIn: /in/maureenmwangi/ABOUT THE HOSTMy name is Dave Barr.I have been working as a Purchasing Manager for well over 20 years and have had the joy of working in various manufacturing industries throughout this time.I have signed contracts for many millions of pounds Sterling over these years across a range of products and services with business from Asia to the USA and Europe.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT ME, The Real Life Buyer @Email: david@thereallifebuyer.co.ukWebsite: https://www.thereallifebuyer.co.uk/Find and Follow me @reallifebuyer on Facebook, Instagram and TwitterDisclaimerThe views, information, or opinions expressed during this podcast are those solely of the host and guest(s) involved and do not reflect the views of any other individual or company. This podcast does not constitute professional advice or services. We do not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information is strictly at your own risk and we will not be liable for any losses or damages in connection with any information provided.

The Vendor's Daughter
08 | How to Grow Your Product Based Business with Maureen Mwangi

The Vendor's Daughter

Play Episode Listen Later Dec 12, 2021 38:00


Maureen Mwangi, Founder of Startward Consulting, grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. As she got older, she became acutely aware of the financial freedom business ownership afforded her family, along with access to more opportunities. Maureen quickly learned that the secret to her parents' business success was the reputable, trustworthy product-based brand they created. While others were taking shortcuts and selling commodities on the cheap, Maureen's parents focused on developing a reputation that was unparalleled in their market. Her curiosity for building breakout brands became the seed for what would become her voyage overseas in search of higher education in the U.S. Years later, armed with a Master's Degree in Marketing, Maureen quickly ascended to leadership and began to build some of America's most beloved brands - from Lays to Chobani to L'Oreal to Dove. She mastered the billion dollar brand building strategies that most entrepreneurs never have the resources to access, and in doing so, she discovered her zone of genius - the rare ability to connect with a market and turn real data into brand growth strategies that drive multimillion dollar growth. Today, Maureen is one of the most sought after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she's the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. In today's episode Maureen and Jen discuss:  7:47 the two things you need to do to grow a brand successfully 8:08 the difference between how big brands think vs. small brands 9:52 how to create magnetic content 12:58 the area that small brands struggle the most 15:00 why what you think matters in terms of your sales 16:52 what your number one goal should be as a small business 19:05 the importance of having a vision 21:00 why a website isn't as important as you might think it is 23:16 what it means to talk about your product without selling it 29:11 reasons why entrepreneurs avoid looking at their numbers 31:21 three common mistakes entrepreneurs make when growing a product line If you loved this episode and want more from Maureen you can apply to be a part of the Product Profit Lab here. Make sure you follow Maureen on Instagram @maureenmwangiofficial Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it's everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide.  Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor's Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com  Want more from The Vendor's Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen's life and daily inspiration on how to grow your business and your personal life.

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
344 – A Powerful Lesson We Can Take from Big Brand Strategies Maureen Mwangi of Startward Consulting

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp

Play Episode Listen Later Nov 13, 2021 45:27 Transcription Available


Today we're discussing emotional branding for small business. In the past, we've talked a lot about the visual aspect of your brand. The colors, your logo, signage - even your business name. Now, we're approaching https://giftbizunwrapped.com/episodes/your-brand (branding) from a different angle. I'm sure you've heard Maya Angelou's quote about it not being what you say or what you do but how you make someone feel. "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." ~ Maya Angelou This softer branding characteristic is missed by many and can be the most powerful thing to get right to attract and retain - not just customers, but raving supportive fans. Maureen grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. As she got older, she became acutely aware of the financial freedom business ownership afforded her family, along with access to more opportunities. Maureen quickly learned that the secret to her parents' business success was the reputable, trustworthy product-based brand they created. Armed with her Master's Degree in Marketing, she quickly ascended to leadership and began to build some of America's most beloved brands such as Lays, Chobani, and L'Oreal. Today, Maureen is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She's one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. BUSINESS BUILDING INSIGHTS Focus on the why behind the reason somebody is having your product. The best https://giftbizunwrapped.com/episodes/marketing-for-small-business (marketing strategy) for any product-based business is word-of-mouth and referrals. Your business should provide the solution for your customers' problems. Think bigger and have a vision of where your business should be in the next years.

NexxtLevel Brands podcast
It's All About the Brand! Maureen Mwangi Joins Us on the NexxtLevel Brands Podcast!

NexxtLevel Brands podcast

Play Episode Listen Later Nov 11, 2021 38:57


Maureen Mwangi is the Founder and CEO of Startward Consulting, a growth firm for product brands, and the Host of The Product Entrepreneur Podcast. Maureen is a storied brand growth strategist who has worked with some of America's most lovable brands like L'Oreal, Dove, Lay's, and Chobani. She is the Creator of Big Brand Academy and the Product Profit Lab, where she shares her expertise with product-based entrepreneurs.  Maureen's zone of genius is a rare ability to connect with the market and turn real data into brand growth strategies that drive multimillion-dollar growth. She also gives back through her nonprofit organization, the Taji Foundation, which supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. Here's a glimpse of what you'll learn:  Maureen Mwangi's background and how she got started in brand management The projects Maureen worked on at Nielsen and what she learned from them Maureen talks about the challenges she faced entering the CPG industry and explains how she handled the entrepreneurial itch while working in the corporate world What Maureen learned from working with Chobani and how she helps emerging brands handle distribution for optimal growth Maureen's thoughts on the growth of e-commerce and the future of emerging brands How changing consumer behavior affects brand building Are there more opportunities for emerging brands now than there were five years ago? Maureen talks about building a team, the brands she wants to work with, and her future plans  Maureen's advice to fellow entrepreneurs and her reasons for starting the Taji Foundation  Where to learn more about Maureen and her businesses In this episode... At a young age, Maureen Mwangi found out that the secret to her parent's successful business was their good reputation, well-made products, and trustworthy brand. While others in the industry were taking shortcuts, her parents focused on building a great reputation. This gave them a lot of financial freedom, success, and access to more opportunities. Over the years, changes in consumer behavior have meant that people are more deliberate about what they buy and consume. They want to support businesses that are authentic, credible, and in it for more than the money. As a result, brand and reputation management has become essential. In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Maureen Mwangi, the Founder and CEO of Startward Consulting, to talk about building a reputable and credible CPG brand. Maureen explains how her parents influenced her career in brand management, talks about the challenges of joining the CPG industry, and explains how she helps emerging brands handle distribution. Stay tuned. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Startward Consulting Maureen Mwangi on LinkedIn Maureen Mwangi's email: maureen@startwardconsulting.com Big Brand Academy Product Profit Lab Nielsen Chobani Kendra Scott  "Expanding Your Marketing Team with Beyond Broth" with Grace Ventura and Sarah Bird Grace's Goodness Organics (formerly Beyond Broth) Grace Ventura on LinkedIn Sarah Bird on LinkedIn Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web at Lucky #7!!! You can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts. Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands.  Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.

The Boundless Mindset Podcast
Living the Dream - Maureen Mwangi | Retail Brand Growth Expert

The Boundless Mindset Podcast

Play Episode Listen Later Oct 9, 2021 36:02


In this episode I had the pleasure of chatting with Maureen Mwangi.  Maureen grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew.  As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night.  As she got older, she became acutely aware of the financial freedom business ownership afforded her family, along with access to more opportunities.Maureen quickly learned that the secret to her parents' business success was the reputable, trustworthy product-based brand they created. While others were taking shortcuts and selling commodities on the cheap, Maureen's parents focused on developing a reputation that was unparalleled in their market. Her curiosity for building breakout brands became the seed for what would become her voyage overseas in search of higher education in the U.S.Years later, armed with a Master's Degree in Marketing, Maureen quickly ascended to leadership and began to build some of America's most beloved brands - from Lays to Chobani to L'Oreal to Dove. She mastered the billion dollar brand building strategies that most entrepreneurs never have the resources to access, and in doing so, she discovered her zone of genius - the rare ability to connect with a market and turn real data intobrand growth strategies that drive multimillion dollar growth.Today, Maureen is one of the most sought after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting.  CONNECT WITH MAUREEN:maureen@startwardconsulting.comwww.startwardconsulting.com

Designed for the Creative Mind
30. Learn What The Name Brands Do For Visibility & Implement It In Your Business Today with Maureen Mwangi

Designed for the Creative Mind

Play Episode Listen Later Sep 20, 2021 26:42


My guest today is a brand growth strategist for product brands. You might be thinking, as interior designers we don't sell products we sell services, but there are so many great strategy tips you will take away from this episode. Maureen Mwangi grew up in Kenya, where entrepreneurship was not the norm. Her parents were entrepreneurs and she quickly learned from them what it takes to build a successful business and the underlying qualities needed to be an entrepreneur.   With a Master's Degree in Marketing, Maureen quickly ascended to leadership in some of America's most beloved brands and mastered the billion-dollar brand-building strategies that most entrepreneurs never have the resources to access. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She also has a passion project: Taji Foundation - a non-profit organization that supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.   Follow Maureen on Instagram or check out her website!   November 10th we will be hosting our 2nd Annual Interior Design Business Success Summit! Registration is now open! We hope to see you there!   Thank you to our sponsors for their support!  Satanoff Insurance is focused on face-to-face connections and customized coverage … Be sure to tell them we sent you!  Foyr Interior Design Software helps you create 3D floor plans & Interior Designs … Check them out!  To stay in touch with Michelle, please follow her on Instagram and join our Free Facebook Community!   Have ideas or suggestions or want to be considered as a guest on the show?  Email me!

Designed for the Creative Mind
30. Learn What The Name Brands Do For Visibility & Implement It In Your Business Today with Maureen Mwangi

Designed for the Creative Mind

Play Episode Listen Later Sep 20, 2021 26:42


My guest today is a brand growth strategist for product brands. You might be thinking, as interior designers we don't sell products we sell services, but there are so many great strategy tips you will take away from this episode. Maureen Mwangi grew up in Kenya, where entrepreneurship was not the norm. Her parents were entrepreneurs and she quickly learned from them what it takes to build a successful business and the underlying qualities needed to be an entrepreneur.   With a Master's Degree in Marketing, Maureen quickly ascended to leadership in some of America's most beloved brands and mastered the billion-dollar brand-building strategies that most entrepreneurs never have the resources to access. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She also has a passion project: Taji Foundation - a non-profit organization that supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.   Follow Maureen on Instagram or check out her website!   November 10th we will be hosting our 2nd Annual Interior Design Business Success Summit! Registration is now open! We hope to see you there!   Thank you to our sponsors for their support!  Satanoff Insurance is focused on face-to-face connections and customized coverage … Be sure to tell them we sent you!  Foyr Interior Design Software helps you create 3D floor plans & Interior Designs … Check them out!  To stay in touch with Michelle, please follow her on Instagram and join our Free Facebook Community!   Have ideas or suggestions or want to be considered as a guest on the show?  Email me!

Small But Mighty: A Business Podcast
48. The Billion Dollar Brand Secrets You Need to Know with Maureen Mwangi

Small But Mighty: A Business Podcast

Play Episode Listen Later Sep 16, 2021 40:51


Maureen Mwangi is a brand growth strategist for product-based businesses and the founder and CEO of Startward Consulting. Maureen has worked with billion dollar household brands we all know and love including Dove, Lay's, L'Oreal, Chobani, and more. Now she helps to bring those big brand secrets to entrepreneurs and small business owners to help them grow highly profitable 6 and 7 figure businesses.In this episode we talk about:What you can learn from big brands and incorporate TODAY in your businessThe difference between branding and marketingThe role mindset and confidence plays in business buildingMindset shifts to make in order to achieve your business goalsThe different stages of business and how to work inside each of themHow to use big brand pricing strategy to price your products effectivelyAnd so much more!Press play to hear Maureen's big brand secrets, powerful mindset shifts, and inspiring stories. We're so grateful to have her on the podcast!References and links:Connect with Maureen:Instagram: https://www.instagram.com/maureenmwangiofficial/Website: https://www.startwardconsulting.com/Get your Customer Clarity Workbook:https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

Heart + Hustle Podcast
#182 - Brand Growth Strategy in the Product Market ft. Maureen Mwangi of Startward Consulting

Heart + Hustle Podcast

Play Episode Listen Later Aug 26, 2021 28:45


0:00 - 1:00 - We spent 15-minutes talking about PSLs and then the audio was terrible so enjoy this freedom for our intro and feel free to check us on out social! 1:01 - 28:45 - Today we are talking to the incredible Maureen Mwangi of Startward Consulting. Maureen is a brand growth strategist who has worked with large brands like Frito Lay, L'Oreal, and more. She gives us incredible insights on marketing mistakes, preparing your business for retail, how she's overcame financial challenges, and more. You can find Maureen at startwardconsulting.com or on Instagram at instagram.com/maureenmwangiofficial For show notes and a list of everything we talked about, visit www.heartandhustlepodcast.com. Meet the hosts: Angelica Yarde (instagram.com/studio404paper) and Charisma O'Keefe (instagram.com/charismaokeefe)

Marketing is the Product Podcast
Maureen Mwangi on Building Brands & Helping Others

Marketing is the Product Podcast

Play Episode Listen Later Jul 19, 2021 46:39 Transcription Available


Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night.Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she's the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.- From Maureen's BioJoin us as we dive into Maureen's story, how to build a brand, and the steps you can take to improve your business. Show Notes40s - Maureen's introduction 4:00 - What did you learn from your parents in regards to entrepreneurship 10:37 - What were the events following your education here in the US14:50 - What do big brands know that growing brands might not know18:45 - How does business to business marketing differ from business to consumer marketing 22:40 - Tips to financial freedom: lessons from Maureen's mentor 29:00 - Talking more about Maureen's passion project: Taji Foundation 33:40 - Advice when thinking about starting a business: getting it off the ground  38:40 - What Maureen is passionate about aside from work44:30 - Reflection on life, perspectives, and final thoughts…   Check out Startward Consulting. Also on Facebook.

The Thoughtful Entrepreneur
749 - Leveraging Data and Getting Results with Startward Consulting's Maureen Mwangi

The Thoughtful Entrepreneur

Play Episode Listen Later Jul 4, 2021 19:28


749 - Leveraging Data and Getting Results with Startward Consulting's Maureen Mwangi

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The eCommerce Podcast
#62 - From Startup to Growth with Maureen Mwangi

The eCommerce Podcast

Play Episode Listen Later May 14, 2021 63:33


When you're first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you're scaling? Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely. Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.   Connect with Maureen Mwangi Company website LinkedIn Company Facebook Instagram    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

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Unstoppable with Ralph Graves Jr. Show | Conversations with Unstoppable Leaders
Being An Innovative Growth-Minded Entrepreneur with Consultant, Coach & Strategist Maureen Mwangi

Unstoppable with Ralph Graves Jr. Show | Conversations with Unstoppable Leaders

Play Episode Listen Later May 11, 2021 25:34


Today's guest is Maureen Mwangi, a consultant, coach, and strategist for brand marketing strategy firm Startward Consulting. Discussed in this episode: * For entrepreneurs who are just starting out, what are some steps they should make? * The critical importance of entrepreneurs treating their business like a business, not like a hobby. It can't be, “Oh, this is what I do on the side.” * The stigmas around a business earning a lot of money, contrasted with the fact that profit is the lifeblood of a business. * In the service space, there are benefits for pricing your product as a high ticket item. * How too many entrepreneurs fail to take into account the cost of labor when building their businesses. * How both Ralph and Maureen admire the book, “The ONE Thing,” by Gary W. Keller and Jay Papasan. THANKS! Thank you to our guest, Maureen Mwangi. Learn more about Maureen and Startward Consulting: https://www.startwardconsulting.com. Listen to Maureen Mwangi's Product Entrepreneur Podcast: https://spoti.fi/3t6WjtZ. JOIN US! * Join Ralph's private community for transformative weekly content: https://www.ralphgravejr.com/community. * Join the Gulfstream Way, a 90-day coaching program that will help you grow as a person and a leader through personal coaching and transformative training: http://bit.ly/The-Gulfstream-Way-program. CONNECT WITH RALPH! * Instagram: https://bit.ly/Ralph-Graves-Jr-Instagram. * LinkedIn: https://bit.ly/Ralph-Graves-Jr-LinkedIn. * Facebook: https://bit.ly/Ralph-Graves-Jr-Facebook. * YouTube: http://bit.ly/Ralph-Graves-Jr-YouTube. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

Proof to Product
204 | Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting

Proof to Product

Play Episode Listen Later May 11, 2021 34:36


Have you ever taken a look at bigger brands or household products and considered, what are they doing that I could implement in my own business?  In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn’t) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram. Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand! ON TODAY’S EPISODE: What bigger brands are doing that smaller brands should pay attention to Why big brands are “humanizing” their marketing efforts Data you should be tracking and how you leverage that in your marketing strategy Why you need to be ruthless when looking at your numbers and data What data points seasoned business owners should look at How to leverage data for positive change in your business Tech tools you can use to see the ROI from marketing activities What data you shouldn’t care about tracking Maureen’s tip on optimizing your brand How to get comfortable with integrating data into decision making FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP204 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/ JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

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IDEAS+LEADERS
36. How to Scale a Product-Based Business - Maureen Mwangi

IDEAS+LEADERS

Play Episode Listen Later May 10, 2021 25:42


In this episode I am speaking with Maureen Mwangi about scaling a product-based business. Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. You can contact with Maureen HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

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Positive Impact Philanthropy Podcast
Episode 01 - An Interview with Maureen Mwangi CEO of Startward Consulting

Positive Impact Philanthropy Podcast

Play Episode Listen Later Apr 7, 2021 22:10


Join Lori and her guest, Maureen Mwangi, as they talk about her unique journey in philanthropy. Maureen runs a company called Startward Consulting that teaches product-based entrepreneurs the strategies they need to turn their brands into household names. She also runs a nonprofit organization called the TAJI Foundation that supports boys in Kenya to get education to provide for their families and build generational wealth. Stay tuned!   Here are the things to expect in the episode: The value of knowing your identity first before you can understand what impact you can make.  Maureen's cultural perspective on why she chose to help boys in Kenya. What does success look like for the people she supports? Embracing the fact that philanthropy doesn't have to be picture-perfect all the time. The recent movement for newer brands to integrate corporate social responsibility to their values. And much more!   About Maureen Mwangi: As Maureen puts it, she didn't have the resources to successfully run a business early on, despite her efforts. Her goal is to offer small businesses, entrepreneurs and aspiring youth what she didn't have as a child by using the same strategies that the smartest companies employ. She looks forward to applying those strategies to your business.   Connect with Maureen Mwangi: Startward Consulting: https://www.startwardconsulting.com/ TAJI Foundation: https://www.facebook.com/TAJI-foundation-104098324428081/ Facebook Group: https://www.facebook.com/groups/productentrepreneurswhoscale   Oprah Winfrey Leadership Academy for Girls: https://owlag.co.za/   Connect with Lori Kranczer! Website: https://www.everydayplannedgiving.com/ Facebook Group: https://www.facebook.com/groups/positiveimpactphilanthropy LinkedIn: https://www.linkedin.com/in/lorikranczer/

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The Profit Talk: Entrepreneurship With A Profit First Spin

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a certified Mastery Level Profit First Professional. Let's dive into strategies to maximize profits in your business! In this episode we discuss different strategies in growing your brand. Maureen Mwangi is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names.  Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oreal, Chobani, Dove, and Lays.  Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.  You may contact Maureen at https://www.startwardconsulting.com . Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

eCommerce Badassery
40.Uncap Your Growth & Increase Your Product Sales with Maureen Mwangi

eCommerce Badassery

Play Episode Listen Later Dec 29, 2020 31:02


This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays. In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growth strategies that big brands use to find their secret sauce, build a brand obsession, and maximize sales for their product-based businesses.    What You'll Learn:  What brand strategy REALLY is… beyond just your colors and logo The RIGHT WAY to expand your product line The #1 thing you need to understand in order to create content that converts Download the Sales Maximizer Spreadsheet https://www.startward-consulting.com/maximize-your-product-sales   Connect With Maureen Consulting Company: https://www.startwardconsulting.com/ Free Facebook Group: https://www.facebook.com/groups/productentrepreneurswhoscale FREE Resource Library  Every freebie I've created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!    Let's connect on Instagram @ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let's see how I can help get you to the next level!    Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear. 

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