Designed for the Creative Mind

Have you ever had a client hit you with, “You get that for how much?” If so, you're not alone — and today we're talking about one of the most common (and most avoidable) pricing mistakes in interior design: oversharing your trade pricing. In this episode, I break down why being too open about your pricing creates confusion, resentment, and profit erosion — and how you can confidently communicate your value without overexplaining or apologizing for making a profit. Here's what you'll learn: Why oversharing trade pricing puts you in a weaker position The difference between trade pricing and a discount (and why it matters) How to talk about pricing confidently without overexplaining Why your clients are paying for your expertise, not your shopping skills The mindset shift that will help you own your margins without guilt How to handle it if you've already shared too much about your pricing Why transparency doesn't mean exposure — and how to draw the line If this episode hits home, take it as your invitation to start owning your pricing like the CEO you are. You are allowed to make a profit. You are allowed to set margins that support your business. And you can do it with clarity, confidence, and professionalism. Want help making it happen? Inside the Interior Design Business Bakery, we'll teach you exactly how to price, structure, and communicate your offers so you can stop fumbling and start thriving. Check it out at thedesignbakehouse.com. And if you enjoyed this episode, please share it with another designer who could benefit, and don't forget to rate and review — it helps more than you know.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

Ever feel like you're wearing all the hats in your interior design business  and still answering client texts at 8 PM about grout colors? You might be stuck in what I call DIY Designer Syndrome: a mix of perfectionism, people-pleasing, and a dash of martyrdom that has you doing everything yourself. In this episode, I'm sharing how this mindset hurts your business (and your life), why “being busy” is not a badge of honor, and how to start building healthier boundaries and systems that actually support your creativity and profitability. Here's what you'll learn: Why trying to “do it all” is rooted in fear and control, not smart business How being constantly available creates unrealistic expectations with clients Simple boundary-setting phrases you can use today What to automate, delegate, and systematize so you can focus on what matters Why boundaries are a sign of professionalism — not punishment The truth about hustle culture and why it leads to burnout, not success How to shift from being a bottleneck to being the CEO of your business If today's episode hits home, take it as your permission slip to make a change. You didn't start your own business to be everyone's assistant  or to burn yourself out recreating corporate hustle in a prettier office. You started it for freedom, creativity, and fulfillment. And you deserve to build a business that honors that vision. If you want support setting boundaries, building systems, and creating a business that works for you, check out the Interior Design Business Bakery -the link is in the show notes. And as always, if you enjoyed this episode, please follow, rate, and review the podcast to help spread the word to more designers. Thanks for listening, I'll catch you next time. Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

Hey friend, welcome back to Design for the Creative Mind! I'm so glad you're here. If you're new around here, this season is all about Rookie Mistakes & Real Talk—a behind-the-scenes look at the most common missteps interior designers make in business (and how to bounce back when you make one). In today's episode, I'm sharing a hard lesson I learned the painful way—what happens when you don't have a strong contract… or worse, when you do and you don't enforce it. If you've ever had a client overstep, ask for something totally out of scope, or shop your selections online… this one's for you. I've been there (like, deeply), and I want to help you avoid the stress, the loss, and the awkward convos I had to navigate back when I didn't know better. What I cover in this episode: The (cringey but honest) story of how I lost thousands early in my career Why a one-page contract does not make you client-friendly—it makes you vulnerable Common red flags to watch for, like the “just one more thing” request or the feedback that takes forever Exact phrases you can use to set boundaries with clients who are overstepping What to do when your contract doesn't cover something How I present contracts now to prevent miscommunication and build trust The recent updates I made to my own contract after a few client hiccups I know contracts aren't the sexiest part of our business—but they are absolutely essential. They're not just paperwork—they're your business armor. And when you know how to use them confidently, you lead your business instead of reacting to chaos. So grab your coffee, take a deep breath, and let's talk about the contract catastrophe that changed everything for me—and how you can avoid it. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

Today's episode is one that's coming straight from the heart (and maybe a little from the edge of a breakdown). We're talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it's on brand with our new Bake House theme, but also because when you're fried and flaking apart at the seams, it's not just burnout, babe. That's what happens when the oven's been on too long and no one remembered to set a timer. In this episode, I'm pulling back the curtain on what burnout really looks like for us as designers—taking on too much, ghosting ourselves, and losing sight of why we started our businesses in the first place. If you've ever fantasized about quitting and moving to a goat farm (yes, I've been there), this one's for you. What we cover in this episode: The rookie mistake most designers make that leads straight to burnout Why saying yes to every project is not a badge of honor The difference between being busy and being profitable (they are not the same) How I ended up juggling six full-home projects and almost lost my mind The exact script you can use when you need to reset expectations with a client Why clients aren't hiring you to be perfect—they're hiring you to lead How to bake in rest, white space, and recovery time into your business Practical ways to protect your energy and say “hell yes” only to the right projects   Let's be real for a second... Burnout is not your business model. Working yourself into the ground isn't a sign of success—it's a sign that your systems, pricing, or boundaries need some love. And I want you to know: you're allowed to rest. Renegotiating timelines doesn't make you flaky—it makes you a pro. If this episode hit home, send it to a fellow designer who's just one “sure, I can do that” away from burnout. Let's normalize the hard conversations, the boundaries, and the brave decision to pause when needed. And if you're ready for more support, tools, and some breathing room in your design business, come hang out with us over at thedesignbakehouse.com. There's something waiting for you there. Until next time, Protect your energy. Trust your gut. And remember—you're baked for this.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

  Today's episode is one that's coming straight from the heart (and maybe a little from the edge of a breakdown). We're talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it's on brand with our new Bake House theme, but also because when you're fried and flaking apart at the seams, it's not just burnout, babe. That's what happens when the oven's been on too long and no one remembered to set a timer. In this episode, I'm pulling back the curtain on what burnout really looks like for us as designers—taking on too much, ghosting ourselves, and losing sight of why we started our businesses in the first place. If you've ever fantasized about quitting and moving to a goat farm (yes, I've been there), this one's for you. What we cover in this episode: The rookie mistake most designers make that leads straight to burnout Why saying yes to every project is not a badge of honor The difference between being busy and being profitable (they are not the same) How I ended up juggling six full-home projects and almost lost my mind The exact script you can use when you need to reset expectations with a client Why clients aren't hiring you to be perfect—they're hiring you to lead How to bake in rest, white space, and recovery time into your business Practical ways to protect your energy and say “hell yes” only to the right projects   Let's be real for a second... Burnout is not your business model. Working yourself into the ground isn't a sign of success—it's a sign that your systems, pricing, or boundaries need some love. And I want you to know: you're allowed to rest. Renegotiating timelines doesn't make you flaky—it makes you a pro. If this episode hit home, send it to a fellow designer who's just one “sure, I can do that” away from burnout. Let's normalize the hard conversations, the boundaries, and the brave decision to pause when needed. And if you're ready for more support, tools, and some breathing room in your design business, come hang out with us over at thedesignbakehouse.com. There's something waiting for you there. Until next time, Protect your energy. Trust your gut. And remember—you're baked for this.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

  Hey there, welcome back to Designed for the Creative Mind! Today we're diving into a topic that hits way too close to home for so many designers — the dreaded “time trap”. Yep, I'm talking about hourly billing and the never-ending stress of tracking every bathroom break like you're auditioning for TaskRabbit. If you've ever stayed up late trying to remember how long that third round of tile edits took… this episode is for you. What we're talking about in this episode: Why charging by the hour feels “responsible” but wrecks your profits (and sanity) How hourly pricing turns you into a technician instead of a trusted expert Why your efficiency should be rewarded, not penalized How to handle clients who want a minute-by-minute breakdown A real-life example of switching to a flat fee (and how it changed everything) How value-based pricing builds trust, boundaries, and breathing room for creativity I'm walking you through my own journey of breaking free from hourly billing — the mistakes I made, the lessons I learned, and how I now coach other designers (like my client “Jess”) to make this shift with confidence. Here's the big takeaway: Clients are paying for your genius, not your time. It's time to stop selling hours and start selling transformation. If you're ready to ditch the time trap and step into your role as a creative professional (with pricing that reflects it), let's chat. Book a call with me or my team and let's get you out of hourly hell. Remember — you're not alone. And you don't have to stay stuck. Until next time, keep rising — one decision at a time. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

Hey y'all, welcome back to Design for the Creative Mind — the podcast where we dive into the business side of interior design with strategy, heart, and zero fluff. Today's episode is a big one because I'm giving you a behind-the-scenes look at some major changes we've been cooking up. I'm thrilled to share that my coaching platform has officially rebranded! While the podcast will keep its name (Design for the Creative Mind), everything else now lives under a new and very on-theme umbrella: The Design Bakehouse. Why the Change? If you've been around for a while, you know that Design for the Creative Mind wasn't just a podcast — it was also the name of my entire coaching business. But as things have grown and evolved (just like your design business!), it became clear that we'd outgrown that structure. Our community has expanded, our content has deepened, and we're now supporting designers at every stage — from launching to scaling past six figures. It was time for a brand that reflected the power of this work. Introducing: The Design Bakehouse Yes, I went all in on the baking theme — you know I love a good theme! The Design Bakehouse is now the home for all of our coaching programs, digital tools, and community. Think of it as a fully baked business ecosystem designed to help you rise. Inside The Bakehouse, you'll find: The Interior Design Business Bakery – our signature mentorship program Design From Scratch – for those starting fresh and ready to do it right The Key Ingredients – essential foundations for a thriving design business Our expanding product shop – with tools, digital resources, and freebies And yes, everything got a major glow-up — the branding, the clarity, the delivery. It's so pretty, y'all. Get a Taste with The Sampler Box To celebrate the launch, I've put together a delicious freebie for you: The Sampler Box. It's a curated preview of what The Bakehouse has to offer, and you can grab it at thedesignbakehouse.com.    Why The Bakehouse? A bakehouse isn't just where bread is made. It's where craftsmanship meets mastery, where recipes are refined, and where the best in the business perfect their skills. That's exactly the kind of environment we're creating — but instead of flour and sugar, we're working with strategy, sales, and systems to help interior designers build profitable, sustainable, and fulfilling businesses. So my question for you is: Are you ready to rise? Whether you're brand new or fully booked, if you're craving structure, support, and a plan that actually works, The Bakehouse was baked just for you. The Podcast Isn't Going Anywhere Design for the Creative Mind — the podcast — will stay right here, continuing to bring you honest conversations about the business of interior design every single week. But now, it's cozily nestled inside The Design Bakehouse. Thanks for being here. I built this for designers just like you, and I cannot wait to see what we create together inside The Bakehouse. Until next time, keep rising.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

  Hey, hey, hey – welcome back to Design for the Creative Mind! This season, we're talking all about rookie mistakes and real talk – the stuff that's keeping so many talented designers stuck. And today? We're hitting a big one: shopping retail. Yep. I'm talking about that habit of ordering from Pottery Barn, HomeGoods, or West Elm, skipping your trade vendors, and sending clients links instead of curated presentations. Sound familiar? I get it. I've been there myself—and I've coached hundreds of designers who've struggled with the same thing. Whether it's the fear of clients balking at markups, the desire to be “helpful,” or the looming fear of liability… retail feels like the easy button. But babe—it's not. It's costing you big time. What I cover in this episode: Why retail shopping chips away at your profits, your positioning, and your authority How sending links is training your clients to bypass you Why markup is NOT a dirty word (and how to confidently talk about profit) Real talk from a designer named Lindsay who learned this the hard way The difference between being a personal shopper vs. a professional designer How to shift your business model so sourcing becomes a strength—not a stressor The mindset shift that leads to a more profitable, scalable, and luxury-level business Here's the truth: when you rely on retail, you lose control—of the quality, of the client experience, and of your income. Your design becomes replicable. Your service looks DIY. And your value? Flattened. But when you embrace trade sourcing, you gain back authority, margin, and process. And yes, you can absolutely educate your clients about it without apologizing. So ask yourself: where are you defaulting to retail out of fear or convenience? And what would shift—financially, creatively, emotionally—if you trusted yourself to lead like a CEO?   You're not selling stuff. You're selling an experience. A transformation. A feeling when someone walks into a room and says “Wow.” And that? That's worth protecting. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Sure! Here's a set of conversational, first-person podcast shownotes based on your transcript: Hey, hey! Welcome back to The Designed for the Creative Mind podcast. I'm Michelle Lynne, and y'all are in for a treat today. I sat down with the incredibly talented Bekah Hernandez, the founder and principal of Rebekah  Nicole Interiors here in the Dallas-Fort Worth area—and this conversation is such a gem, especially if you're in the early years of growing your interior design business. Bekah launched her firm in the middle of the 2020 pandemic (yes, that 2020!) and has grown it into a soulful, elevated brand known for furnishings and cosmetic updates—no major renos here. She's built her business around what brings her joy, and she's proof that you can do design your way and still build something thriving and profitable. What we cover in this episode: How Bekah went from studying in Australia to building her dream design firm in Texas Why she chose to specialize in furnishings and styling (and how it's brought her the most joy) The difference between cosmetic updates vs. full-scale renovations—and how she's made it work How she built a business model around a la carte and virtual services to stay profitable year-round Her approach to building a lean, supportive team (hint: she found some folks from this very podcast!) Tips for using smaller projects as both “paid marketing” and portfolio builders How she trusts her intuition to make smart business decisions Bekah is living proof that you can build a design business on your own terms. Whether you're just starting out or looking to pivot into a more joy-filled business model, I know you're going to take away so many gems from this one. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

  Hey y'all, welcome back to the Designed for the Creative Mind Podcast! I'm so glad you're here. We're kicking off a brand new season: Rookie Mistakes and Real Talk — where I'm mixing up business blunders and behind-the-scenes truths from running an interior design firm. Today's episode is for every designer who's ever said “yes” when they really wanted to scream “oh hell no” — and then paid the price for it. We're diving into the sneaky ways people pleasing shows up in client relationships, why it's so damaging to your business, and how to set boundaries like the confident CEO you are (even if you feel a little nasally like I do — thanks, Texas allergies!). What we cover in this episode: What people pleasing actually looks like in an interior design business How saying "yes" all the time leads to scope creep, burnout, and resentment Why being liked is not the same as being trusted — and why trust matters more Real talk about the mindset shift from being "kind" to being a true leader A story about my client Claire, who broke the people-pleasing cycle (and how you can too) Practical examples of how to set confident, kind boundaries without feeling pushy Why you are a business, not a bestie (and why that's a GOOD thing!) Big takeaway: Running your business with clear leadership and boundaries doesn't make you mean — it makes you trustworthy. Your clients want you to lead them. If you're bending over backwards for approval, it's time to rethink it. Being liked isn't nearly as valuable as being trusted. If this episode hit home for you: Take a screenshot and share the one boundary you're going to practice this week! Tag me on Instagram at @designedforthecreativemind or come share in our Facebook group, The Interior Designers' Business Launchpad. I would love to cheer you on! And if you loved what you heard, don't keep it to yourself — send this episode to a fellow designer who could use a little nudge, and leave a review wherever you're listening. Your reviews seriously help this show grow, and I appreciate every single one. Coming up next week: We're tackling why shopping retail could be wrecking your profits and how to explain trade pricing without sounding defensive. You definitely don't want to miss it. Remember: Success doesn't happen by chance — it happens by design. Keep designing your business with intention. And if you ever need a hand, I've got you.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production      

  Hey there, welcome back to the podcast designed for creative minds and interior designers like you. You're already a pro at creating stunning spaces, but let's talk about your Instagram. If your content isn't attracting the right clients and turning them into paying customers, we've got a problem. That's why I'm so excited to bring on Angelyn Harrell today. She's the co-owner of Next Chapter Social, a marketing agency that helps business owners grow through organic social media strategies. With 30 years of marketing experience—both as an entrepreneur and in big corporate—Angelyn knows exactly how to cut through the noise and help you build a social media presence that actually generates leads. In this episode, she shares a step-by-step strategy for creating content that positions you as the go-to expert, attracts your dream clients, and most importantly, converts followers into real business. If you're tired of posting pretty pictures with no results, grab a notebook—this episode will change the game for you.   What We Cover in This Episode: Angelyn's background in marketing: From golf retail and travel consulting to running her own marketing agency, Angelyn shares how her career path shaped her social media expertise. Why designers need a content strategy: It's not enough to post pretty photos—Angelyn explains how to move followers down the funnel from fans to paying clients. Finding your differentiating factor: Whether it's a signature style, a niche service, or your unique business process, Angelyn breaks down why being specific helps you attract the right clients. The 3 content buckets every designer needs: Personal (10%): Share behind-the-scenes moments or personal interests to build trust and connection. Work (30%): Showcase what you do, who you do it for, and how people can hire you. Value (60%): Educate, inspire, and entertain your audience through your expertise. Why consistency beats virality: Angela emphasizes that you don't need to go viral—you need conversions. She shares why consistent, strategic content attracts and converts ideal clients.   If you've been posting pretty pictures without seeing real business results, it's time to rethink your social strategy. Angelyn's practical advice gives you the tools to attract the right clients, build trust, and turn your followers into paying customers. Want more insights? Connect with Angelyn Harrell and her team at Next Chapter Social to learn how they can help you grow your business through organic social media strategies. Thanks for tuning in, and I'll catch you next week with more strategies to help you grow your creative business. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey, it's Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I'm diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it's a game-changer for your interior design business. If you've ever felt like you're screaming into the social media void, this episode is for you. I'm sharing why your email list is your most powerful asset, how to build it, and why you need to stop putting all your eggs in the social media basket. I'll also walk you through how to revive a neglected list, create lead magnets that actually convert, and serve your audience without being annoying. What we cover in this episode: Why social media alone isn't enough to grow your business The power of owning your email list (so no algorithm can take it away) How email gives you direct access to your audience (and better conversion rates) Tips for building an email list from scratch or reviving a dormant one Why consistency in your email marketing builds trust and brings in paying clients Practical content ideas, including project updates, FAQs, and design tips How to use lead magnets effectively to attract and nurture your list My own experience with forgetting about my email list—and how I brought it back to life   If you've been dragging your feet on email marketing, consider this your nudge to get started. Your list doesn't need to be huge—it just needs to be engaged. So, whether you're reviving an old list or starting fresh, remember: consistency breeds trust, and trust brings clients. Thanks for tuning in! If you found this episode helpful, I'd love for you to share it with a fellow designer or leave a review. And if you're ready to get serious about building your email list, head over to my website for resources and tips. Let's make email marketing your new secret weapon   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Welcome back to the podcast designed for the creative mind! Today, we're diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I'm joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strategies for some of the biggest brands. Her book, Identity Marketing, completely shifts the way we think about attracting the right clients and customers. Instead of just selling, we're talking about connecting—deeply—with who your audience is and who they want to become. What We Cover in This Episode: Veronica's journey into marketing (spoiler: she thought she'd be in finance!) Why so many business owners, especially creatives, resist marketing The ethical way to persuade and attract the right clients How identity marketing makes people feel deeply connected to a brand (even enough to be buried in it—yes, really!) Why your customers don't just want to buy something; they want to be something How interior designers (and all business owners) can use this to stand out and serve their clients in a bigger way The power of designing spaces—and brands—that align with identity Veronica completely redefines marketing, and trust me, it's a game-changer. If you've struggled with feeling like you have to “sell” yourself, this conversation will help you see marketing in a whole new light.     Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we're diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I'm so glad you're here. Because building a business by design doesn't happen by accident. Let's get started! What We Cover in This Episode: Why not having a portfolio isn't the roadblock you think it is How to create an impactful online presence even without professional project photos The power of mood boards, vignettes, and renderings to showcase your style Using blog content and social media to build authority and trust Smart strategies for networking and building connections that lead to clients How to confidently communicate your expertise, even as a newer designer   Not having a portfolio is not the deal-breaker you might think it is. There are plenty of ways to showcase your expertise, build trust with potential clients, and get hired without a ton of polished project photos. Whether it's through strategic content, networking, or simply showing up with confidence, you can market yourself successfully at any stage of your business. If today's episode resonated with you, share it with a fellow designer who needs this encouragement! And don't forget—DM me on Instagram at @designedforthecreativemind if you have a topic or question you'd love for me to cover in a future episode. I'd love to hear from you! Success doesn't happen by chance—it happens by design. Keep designing your business with intention, and if you ever need support, my coaching and mentorship programs are here to help. You've got this! Until next time, make it a great day!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Welcome back to the Design for the Creative Mind podcast! I'm your host, Michelle Lynne, and today, I'm chatting with the incredible DeeDee DeWine Holloway, founder and principal designer of DeWine Design based in Florida. DeeDee's journey from artist to thriving interior designer is nothing short of inspiring, and I can't wait for you to hear all about it! What We Cover in This Episode: How DeeDee's background in art and graphic design led her to interior design The evolution of her business, from small design packages to a full-scale firm Her early days of refinishing cabinets and how that turned into a major part of her business The moment she realized it was time to charge what she was worth How hiring a business coach (yes, including me!) changed everything for her Her transition from specializing in kitchens and baths to full-service furnishing The game-changing impact of profit margins in furniture design Overcoming the fear of expanding into new services Her role now as a master coach, giving back to the design community DeeDee's story is a reminder that success in design is a journey, and investing in education, mentorship, and taking bold steps can transform your business. If you've ever doubted your ability to grow, this episode will show you that it's absolutely possible! Resources and Links: Learn more about DeeDee's work: DeWine Design Check out the Interior Design Business Bakery for coaching and resources Connect with me on Instagram: @MichelleLynneInteriors Thanks for listening! If you enjoyed this episode, be sure to subscribe and leave a review. Until next time, keep designing with confidence!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue scale to multiple six figures—profitably and without losing their sanity. Today, we're diving into SEO—or as I like to call it, "Google Juice"—and how you can optimize your online presence for big visibility. SEO is a long game, but even small steps can make a massive difference in getting your business found online. Grab your pen and paper because you'll want to take notes! What We Cover in This Episode: The importance of having a Google Business Profile and how to optimize it Why posting regularly on Google (just like Instagram!) helps with search rankings How to use keywords effectively to get found online The essentials of a high-performing website for interior designers Why "done is better than perfect" when it comes to your website The role of blogging in SEO and how to make it work for you Tools like Google Keyword Planner, Answer the Public, and ChatGPT to help with SEO How to optimize your website images (spoiler: large files slow you down!) The importance of mobile optimization for ranking higher on Google How to use alt text and internal linking to improve search visibility SEO might sound overwhelming, but trust me, you don't have to be an expert to get started. Implementing these simple strategies can help you get found by the right clients without relying solely on social media. Resources & Links: Google Business Profile Answer the Public Google Keyword Planner ChatGPT for content assistance If you're looking for an easy way to manage social media and Google posts in one place, check out Sidemark, a tool I co-own that simplifies your content strategy.   SEO isn't an overnight success story, but making small, consistent changes can significantly boost your visibility. Whether it's optimizing your Google Business Profile, keeping your website fresh, or blogging regularly, each step gets you closer to attracting high-quality leads. Have questions about SEO or need a referral for an SEO agency? Shoot me a message—I'd love to help! Thanks for tuning in, and I'll see you next time for more business-building strategies for interior designers!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey there! I'm so glad you're tuning in to the podcast designed for the creative mind. Whether you're in the car, sipping a glass of wine, or in your studio (maybe with that same glass of wine!), I'm thrilled you're here. Today, we're diving into a topic that every business owner should be paying attention to—how to use your website to increase community connections and boost conversions. To help us break this down, I'm chatting with Rachel Seid, a super talented Squarespace web designer who's all about creating beautiful and functional websites. Rachel is obsessed with helping solopreneurs, small businesses, and nonprofits build sites that are not only easy to use but also act as powerful marketing tools to attract and convert dream clients. What We Cover in This Episode: Rachel's Journey: How Rachel transitioned from event planning at a nonprofit to discovering her love for web design and digital marketing. Building a Business Through Community: The power of leveraging your existing network to gain clients, including how Rachel landed 25 leads by sending one email to 500 contacts. Choosing the Right Website Approach: From DIY options to full-service agencies, Rachel shares insights on when to build a site yourself and when to hire a pro. Squarespace vs. Other Platforms: Why Rachel prefers Squarespace for its ease of use and how it empowers business owners to manage their own sites. The Power of Personality on Your Website: How infusing your brand's personality into your website can act like a storefront window, giving potential clients a taste of your vibe and style. The Four ‘Alities' Framework: Rachel's unique approach to web design through visuality, functionality, personality, and propositionality. This episode is packed with insights for anyone looking to turn their website into a community-building and conversion-generating machine. If you want to see Rachel's work in action, check out her site at mrsbrightside.com or brightsidedesign.com—and remember, Seid is spelled S-E-I-D! I hope you found this conversation as valuable as I did. If you loved this episode, make sure to subscribe and share it with a friend. Until next time, keep building that business by design—because it definitely doesn't happen by accident!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey, hey, hey! Welcome back to Designed for the Creative Mind. I'm Michelle Lynne, and today we're diving into something that can seriously level up your Instagram game—SEO-optimized captions and hashtags, specifically for interior designers.   If you've ever wondered how to make your posts more discoverable (without spending hours on social media), this episode is for you! I recently went down a major rabbit hole on Instagram SEO, and I'm sharing everything I've learned. From keywords in captions to using hashtags strategically, this is the kind of episode you'll want to take notes on. So, whether you're listening from your studio, your car, or with a glass of wine in hand—let's get into it!    What We Cover in This Episode: - How Google indexes Instagram posts and why that matters for your visibility - Four tips for writing SEO-friendly captions that attract your ideal clients - The difference between broad and niche hashtags (and why you need both) - Why location-based hashtags are a *must* for local interior designers - A step-by-step example of a high-performing Instagram caption + hashtag strategy    I know this can feel like just one more thing on your already full plate—I feel you! But trust me, with a little strategy, your Instagram posts can do a lot more heavy lifting for your business. And if you're feeling overwhelmed, I've got you covered! DM me the word BUNDLE on Instagram @DesignedForTheCreativeMind https://www.instagram.com/designedforthecreativemind  and I'll send you my $9 Email & Social Media Bundle—a step-by-step guide for creating content that actually works for your ideal clients. And hey—if you loved this episode, don't keep it to yourself! Share it with a fellow designer who could use a little marketing magic. Oh, and don't forget to leave a review—it truly helps more designers find the podcast. See you next time, and remember—success doesn't happen by chance, it happens by design!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey, hey, hey y'all! Michelle Lynn here, and today we're diving into something every interior designer needs to focus on—marketing. Specifically, how to show up in searches so more dream clients can find you. If your business has slowed down in 2024 (you're not alone!), this episode is for you.   I've been in the interior design game for a while—running my own award-winning seven-figure firm, ML Interiors Group, and mentoring designers since 2018. So trust me when I say SEO is still one of the best ways to bring in consistent leads. And guess what? You don't have to hire a fancy agency to get started. I've got five simple steps you can take right now to boost your online visibility!    What You'll Learn in This Episode: - Why your Google Business Profile is a must-have (and how to optimize it for maximum visibility) -How to use keywords effectively on your website without overcomplicating things -The power of blogging (even if you hate writing, I promise it's worth it!) - Why internal linking matters and how to keep visitors on your site longer -A tiny but mighty SEO hack- using image descriptions to rank higher in searches   And listen, I know marketing can feel overwhelming, but I promise these steps are doable—even if tech isn't your thing. You've got this, my friend! Being an entrepreneur isn't always easy, but you don't have to do it alone. I've got your back. Now, go out there and be great today—heck, be great every day! Hit play, take notes, and let's get your business back on track. See you inside the episode!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey, hey! Welcome back to the podcast! It's just me today, and we're diving into marketing—again! If you caught the last episode, you know we're doing a little marketing series.  if we haven't met yet, I'm Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I've got one foot in design and two feet in coaching interior designers on how to scale to multiple six figures with profit and passion. You're in the right place if you're a designer who's hit five figures and is ready to level up!   Let's talk about what's working in today's market—because, let's be real, things are different. My design firm slowed down last year, and what worked back in 2019-2022? Yeah, not quite the same now. But here's the thing—sometimes, you've just got to come back to the basics. That's what we're doing today—getting clear on your unique brand and ideal client so your marketing actually works.   Step 1: Define Your Unique Brand When you try to speak to everyone, you end up speaking to no one. Your brand is more than just your logo and colors—it's how you communicate, the voice you use, and how you show up in your business. I learned this the hard way.  So, let's do a little exercise: - What do you want for your business? - What types of projects excite you? - What kind of revenue and lifestyle do you want? - How would you describe your brand's personality? Jot it all down. No wrong answers. The more clear you get, the more your brand will resonate with the right people.    Step 2: Discover Your Ideal Client Your ideal client needs to evolve with you. If you're still marketing to the same people you were three years ago, it's time for a refresh. When we revisited our ideal client profile, we noticed patterns—our best clients had second homes, their kids were old enough to dress themselves but not old enough to drive, and the moms were stay-at-home moms who *wanted* a beautiful home but didn't know how to make it happen. Once we defined that, our marketing became way more effective. If you're newer in business and don't have past clients to analyze, that's okay! Create an avatar.   Think about: - What problems do they have that would lead them to hire you? - What are their interests and hobbies? - What's their family dynamic? - Where do they shop? What brands do they love? - What kind of careers do they have? The clearer you get, the easier it will be to create content that speaks directly to them. And here's the magic—when you market to *one* specific type of client, you actually attract more of them!    What's Next? If you're feeling a little slow in business, this is the perfect time to revisit your branding and ideal client. And if you want to go deeper, come join me for the free Marketing Masterclass on February 3rd! We'll cover this in even more detail, plus a whole lot more. Head over to DesignedForTheCreativeMind.com, click on workshops, and get yourself signed up. I promise, my free trainings are better than some paid ones out there, and you'll walk away with actionable strategies you can implement immediately. Thanks for hanging out with me today! I'll be back next week with more marketing goodness. Until then, get clear on your brand, define your ideal client, and start showing up with confidence!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Welcome back to the podcast! I'm so excited for today's episode because I get to introduce you to someone I've known for a few years now—and I think I can officially call her a friend. Meet Gaia Filippi! she's an Italian-born, California-raised, now-Dallas-based interior designer with a serious talent for creating unique, personality-filled spaces.   Gaia has a background in high-end fashion, and let me tell you, she brings that sharp eye for design into her interior work. She believes in blending creativity with problem-solving precision—right brain meets left brain. She's also known for her unfiltered, straight-shooting opinions, which, if you know me, you know I absolutely love. In this episode, we dive into Gaia's journey from the world of PR and celebrity relations in luxury fashion to her thriving interior design career.   We talk about: - How her background in high-end fashion influences her design approach. - Working with clients who have different budgets and expectations (and why you shouldn't assign your own wallet to your clients!). - The importance of craftsmanship and quality materials—plus, what she learned from visiting European factories where perfection is the standard. - Why your past career—whether in marketing, finance, teaching, or even being a stay-at-home parent—can bring valuable skills to your business. - The biggest mistake she made early in her business (spoiler: it was ignoring marketing!) and how she's fixing it now. - The importance of consistent lead generation, even when you're busy, and how she's using blogging, networking, and PR to stay visible.   We also chat about what she'd be doing if she weren't designing (hint: it involves food!), and she shares a major lesson learned about keeping her marketing pipeline full—because even when you're booked out, you need to be thinking about the next wave of clients. Gaia's insights are a must-hear for any creative entrepreneur, especially if you've ever struggled with balancing the business side of things. So grab a cup of coffee (or a glass of wine—no judgment here!), and join us for this fun and insightful conversation. If you loved this episode, don't forget to subscribe and leave a review!    Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey y'all, it's Michelle Lynne here! Happy New Year, and welcome to the first episode of 2025 on Design for the Creative Mind! I'm kicking off this year with a theme that I think we all need: how to select and secure new clients. After a challenging 2024, where client inquiries slowed down and timelines stretched longer than usual, I've learned a lot about pivoting and simplifying sales and marketing processes. In this episode, I'm sharing the key lessons and strategies my team at ML Interiors Group implemented—and what's working as we head into 2025. Here's What You'll Learn in This Episode: Adjusting to Longer Sales Cycles We noticed that signing a client took 6–8 weeks instead of 3–4 weeks. I'll share how we adapted, including breaking projects into phases to meet clients where they are financially. The Power of Automation From automated email reminders to streamlining communication through SideMark (our software platform), we've enhanced professionalism, built excitement, and made appointment confirmations a breeze. Done is Better Than Perfect Discover how we refined our design presentations to save time while still delivering a stellar client experience—and increased our margins in the process. Why Social Media Still Matters Yes, social media can feel overwhelming and outdated. But it's a powerful gateway to building your email list (where the real magic happens). I'll explain how using the E.I.E.I.O. method (Educate, Inform, Entertain, Inspire, Opt-in) keeps your audience engaged and drives results. Owning Your Money Mindset Your clients' financial stories aren't the same as yours. Luxury clients value time-saving solutions—and your expertise is a significant part of that value. Key Takeaways: Focus on what you can control—your mindset, processes, and client communication. Social media doesn't need to be perfect. Be yourself, and your ideal clients will find you. Use freemiums or lead magnets (like guides or checklists) to build your email list. Pro tip: Offer something valuable that isn't easily found on Google or Pinterest. I'll be breaking down more sales and marketing strategies in future episodes, including tips for email marketing and SEO. Stay tuned for actionable advice and insights that will help you attract and secure clients more efficiently this year!     Head over to my website to download my free guide, 3 Things to Do Before Hiring an Interior Designer, and learn how to set your next project up for success. If you've been struggling with sales or marketing, let me know what questions you'd like me to answer in upcoming episodes—I'd love to help!   Thanks for tuning in today. Grab a pen, take notes, and let's make 2025 your best year yet!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production   Let me know if you'd like tweaks or have a specific focus in mind!

Hey there, it's great to have you back! Today, I'm thrilled to introduce you to the incredibly talented Hilary Cohen. With over 15 years of experience, Hilary has worked with top AD100 designers, El Decor A-listers, and high-profile celebrity clients across the country. From boutique hotels to stunning residential projects, she's done it all! Her work has been featured in Veranda, Homes & Gardens, and The New Jersey Home, just to name a few. In this episode, we dive into: How it All Began: Hilary shares her childhood love for rearranging furniture and creating mood boards (pre-Pinterest days!) that led her to discover her passion for interior design. Favorite Projects: Whether it's personalizing residential spaces or designing bold hospitality projects, Hilary loves blending beauty with function to create spaces her clients adore. Client Dynamics: From late-night text messages with links to managing expectations, Hilary reveals her secrets to building trust and keeping clients happy. Challenges and Wins: Hear her thoughts on navigating tricky construction schedules, avoiding red flags, and ensuring smooth communication throughout every project. Finding the Balance: Hilary opens up about managing her career while raising young kids, traveling for work, and making every moment count. Word of Mouth Magic: Discover how local mom groups and personal referrals have become a cornerstone of her business growth. Whether you're an interior designer, a homeowner planning a redesign, or just someone who loves a peek behind the curtain of creative industries, you'll love this insightful conversation.       Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey everyone! Welcome back to the podcast. I'm so excited to share this conversation with Ben Rousseau, an award-winning lighting artist and luxury product designer based in Hove, UK. Ben's creative journey is nothing short of inspiring, and today, we dive into his story, his work, and his passion for designing with light. Ben's story starts in Colchester, England's oldest recorded town. Growing up surrounded by ancient castles, he dreamed of shaping the future, fueled by the imaginative worlds of James Bond and Star Wars. His fascination with lighting began early, as he marveled at the dramatic, futuristic sets of Ken Adam's Bond films.   This passion led him to study film special effects and model making, where he discovered the emotional and transformative power of light. Over the years, Ben's career has evolved into a multidisciplinary exploration of lighting, art, and design. From furniture for nightclubs to high-tech timepieces and sculptural chairs like his stunning “California Chair,”   Ben infuses every project with a sense of drama and innovation. His work is all about creating connection—whether it's through the cozy glow of a lamp or the mesmerizing patterns of light on a wall. Ben's philosophy is rooted in the idea that lighting isn't just functional; it's emotional. He wants his designs to help people pause, appreciate the moment, and reconnect with their surroundings. Whether he's designing for a sleek modern home or a dramatic Bond-villain-esque interior, his work is always about pushing boundaries and telling a story. In this episode, we also chat about the challenges of conveying the magic of lighting to clients, how Ben builds trust with them, and the collaborative process that brings his visions to life.   Ben shares some behind-the-scenes insights into his design process, including how he considers the interplay of light, space, and materials to create environments that are as practical as they are beautiful. Finally, we touch on the importance of having fun with design and how creativity can turn even the most stressful projects into memorable experiences. Ben's passion for innovation and his commitment to lighting up people's lives shine through every part of our conversation. If you're ready to be inspired by the power of light, don't miss this episode! And be sure to check out Ben's work on his website—it's something you truly have to see to believe.    Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Episode Summary Hey, friends! It's Michelle Lynne, and today on Design for the Creative Mind, I'm thrilled to introduce you to someone truly special—Krystal Reinhard, the CEO and principal designer of Old Soul Design Studio. Krystal and I go way back, connecting through my Interior Design Business Bakery, and we've had the joy of meeting in person several times. In this episode, we dive into Krystal's design-build journey, her unique aesthetic, and how her experiences have shaped her thriving business. Krystal's business, Old Soul Design Studio, operates as a full-service design-build firm with a showroom in downtown West Chester, Pennsylvania. She shares how the firm has evolved over the years, shifting from a seven-day-a-week showroom to a more strategic hybrid model that accommodates both public and private spaces. It's fascinating to hear how she balances a robust portfolio of renovation projects, furnishings, and showroom management with a committed focus on transparency and client education. We also talk about how her European heritage, coupled with her cross-country experiences, influences her design style. Krystal's aesthetic beautifully marries West Coast Mediterranean vibes with the timeless charm of East Coast architecture. And yes, that passion for blending styles is a nod to her “old soul” nature—something people have called her since she was young. A big highlight of this episode is learning about the intentional way Krystal handles the design-to-build process. She explains why design comes first, followed by construction planning, which allows for better budget transparency and project execution. Her emphasis on creating a high-touch, tailored client experience stands out in an industry often riddled with miscommunications and unexpected costs. We also dive into her personal journey. Krystal shares how her upbringing as a first-generation American and her background in fine arts and education shaped her approach to design. She reflects on the challenges of being a woman on construction sites, the lessons learned from working with both great and not-so-great contractors, and how she's built a team of craftspeople she trusts deeply. This conversation is brimming with insights—whether you're a homeowner planning a renovation, a designer building your business, or just someone who loves hearing about design journeys, you're going to love this episode! Key Takeaways from Our Conversation Krystal's Unique Aesthetic: From California's Spanish-Mediterranean influences to the colonial charm of Pennsylvania, her work celebrates diverse architectural styles. The Design-Build Approach: Krystal walks us through her process of designing first, focusing on client needs, and then creating realistic construction budgets, ensuring a smooth and transparent experience. Empowering Women in the Industry: Krystal shares how she's navigated construction sites with confidence and mentors her team to do the same. The Story Behind Old Soul: A reflection of her love for timeless design, cultural influences, and a belief in having "been here before." You're going to leave this episode inspired by Krystal's passion and practical wisdom. Tune in and let us know what resonated most with you!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

Hey y'all! Welcome back to Design for the Creative Mind! Today, I'm diving into a question that came straight from Instagram—thanks to Louise from Design in Ireland. She reached out with a great one: "How can interior designers set boundaries with flat-fee clients who sometimes get a bit too comfortable asking for extra time?" Here's a peek at what I cover in this solo episode: Sales Process Essentials: I break down my client process, from initial calls to meet-and-greets. It's all about educating clients upfront on how we work and setting boundaries from day one. The Power of the Scope of Work: Having a detailed scope is everything. I'll share how we make sure our clients understand what's included—and what's not. This scope can also help clients understand why changes can lead to additional costs. Leveraging the Contract: I talk about using our Letter of Agreement (a friendly contract) to reinforce expectations. This doc lays out unique clauses, like only showing the best option for each item, limits on revisions, and the number of site visits included. Scheduling & Time Management: Pre-scheduling meetings has been a lifesaver for both my team and our clients. It keeps us on track and gives clients a sense of urgency without feeling rushed. Adding a Contract End Date: I explain why we include a project timeline so clients stay motivated, and so we have a framework if the project takes longer than expected. Tracking Data for Better Flat Fees: It's a must to track how much time each task really takes. I share how I use that data to refine our flat fees and ensure they work for us financially.   I hope this helps! And to anyone else with burning questions about the business of design, I'd love to hear from you. If you shoot over your questions, I'll either devote an episode to your topic or gather a few for a "What Would Michelle Do?" segment!   Thanks for listening, and remember to choose greatness every day!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/        Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

 Hey there, welcome back to the podcast! Today, I have an inspiring conversation for you with Allison Handler, the founder and principal designer of Allison Handler Design, based out of New Jersey. Allison's journey to interior design wasn't exactly traditional—she started in the world of fashion and merchandising in New York City.   She had a dream to be like the iconic Carrie Bradshaw, and she made it happen, working with major names like Donna Karen. But after 20 years, she found herself craving something more fulfilling, especially after getting a taste of work-from-home life during COVID.   Allison talks about how interior design organically found her through the homes she renovated with her family. Friends and family started asking for her help with their own spaces, and her design business quickly grew from creating mood boards on Etsy to her first full-home design project. It wasn't always smooth sailing, though. Allison shares how she started out juggling her full-time job, family life, and her budding design business before finally taking the leap to go full-time with her own brand.   Key Highlights: Finding Your Niche Through Experience:  Allison discusses how she figured out her own style and brand by taking on any and every project early on, learning along the way, and eventually niching down to clients who resonate with her aesthetic.   The Power of Social Media:  Allison attributes much of her business's growth to social media, especially Instagram. By putting herself and her personality out there, she attracted clients who connected with her vibe and style. She emphasizes that being real and authentic online is her "secret sauce."   Building Client Relationships: In this industry, hiring an interior designer is a very personal decision. Allison values the relationships she builds with clients, explaining that designers are often involved in deeply personal aspects of a home and life. These connections, she believes, are what set her apart in a crowded market.   Balancing Business and Creativity:  With her background in fashion merchandising, Allison brings a unique mix of creativity and business acumen to her design work. She shares insights into budgeting, planning, and even “cost-engineering” to give her clients a high-end look within their budgets, especially when working with builders on spec homes.   The Importance of Having a Team: While clients may want to work directly with her, Allison shares the value of her small but talented team. She emphasizes the importance of collaboration in design and how her team helps elevate the overall vision of each project.   Allison's story is a fantastic example of blending passion with business, and she's a reminder that you can always reinvent yourself. If you're considering a career pivot or dreaming of turning your passion into a business, you'll love Allison's story and the practical advice she shares.   Thanks for joining me and Allison for this deep dive into the world of interior design. If you enjoyed this episode, don't forget to subscribe and leave a review! Connect with Allison on Instagram @AllisonHandlerDesign and follow her inspiring journey.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey, hey, hey! Welcome back to Designed for the Creative Mind! Today, I'm thrilled to have Rebecca Ward from Rebecca Ward Design joining us. Rebecca Ward leads one of Sacramento's premier residential interior design firms as CEO and Principal Designer. With over 15 years of experience, she's an award-winning, certified interior designer in California, holding the prestigious NCIDQ certification.   Not only is she an incredible interior designer and business mentor, but she's also the voice behind the Design Curious Podcast. We're diving deep into her journey from her design beginnings, her path to podcasting, and her mission of community over competition.   In our chat, Rebecca opens up about her early love for interior design (think endless room makeovers as a kid!), how she discovered the world of design as a career, and the mentors who helped her along the way. She shares her unique path from working with luxury designers to launching her own business in the 2007-2009 recession, an experience that shaped her entrepreneurial mindset. She also talks about the moment she decided to give back by becoming a mentor herself. If you're curious about how to make a creative passion into a thriving business, Rebecca's story is the perfect inspiration.   In This Episode, You'll Learn: Community over Competition: Why there's room for everyone in interior design and how Rebecca and I are committed to supporting fellow designers, not competing with them. Rebecca's Beginnings: How her passion for rearranging her childhood bedroom turned into a fulfilling career in design and why mentorship made all the difference in her journey. Launching a Business During the Recession: The challenges and rewards Rebecca faced in starting her design business in 2007-2009. Mentorship vs. Coaching: Rebecca's approach to mentorship—coming alongside new designers, showing them what's possible, and guiding them through the foundational steps of their careers. Bringing Knowledge to More Designers: How Rebecca's mentorship program and podcast serve as accessible resources for those curious about design but unsure of where to start. Diverse Career Paths in Design: Rebecca explores the wide variety of opportunities in interior design, from staging and drafting to hospitality and corporate spaces, and how her mentorship program helps new designers find their unique path. The Start of the Design Curious Podcast: Rebecca's vision to reach more people and share her knowledge through podcasting.   Mentorship with Rebecca: Rebecca offers mentorship tailored to designers at any stage—whether you're considering a career switch, looking to polish your skills, or seeking feedback on real projects. If you're a designer seeking more personalized guidance, check out her mentorship program and listen to her Design Curious Podcast for insights from designers of all backgrounds.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

In this episode, I'm thrilled to introduce Beth Porter, an incredibly talented artist and co-owner of Wet Dog Tile Company. Beth shares her journey from a fine arts background to becoming a trailblazer in custom tile artistry.   Wet Dog Tile Company is known for its unique, multi-textural tile designs that go beyond traditional forms, incorporating mixed media, organic shapes, and, often, personal touches that make each project one-of-a-kind. Wet Dog creates tiles that defy typical geometric shapes—think starfish-shaped tiles rather than standard square tiles. The designs range from ocean-inspired themes to custom pet portraits and are crafted using a mix of ceramic, glass mosaics, crushed glass, and pebbles to add texture and color.   Beth shares how the company name was inspired by her involvement in animal rescue and living in a coastal town. What started as a hobby has grown into a full-fledged business, creating tiles for spaces all over the country.   Wet Dog Tile Company is not just about tile; it's about creating deeply personal, artistic statements for any space. From custom pet portraits to unique textural designs, Beth's approach makes each project a labor of love. Whether you're a homeowner or an interior designer, Wet Dog Tile offers something extraordinary to bring your vision to life.   Connect with Wet Dog Tile Company: Website: WetDogTile.com Instagram: @wetdogtile Facebook: Wet Dog Tile Company   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production        

In this solo episode of 'Design for the Creative Mind' podcast, I share some strategies for conducting a year-end review and planning for the future of your interior design business using my review guide I developed and use in my business every single year.   I cover essential steps such as identifying both favorite and draining projects, determining profitable ventures, setting financial goals, and ensuring proper tax allocation. I also discuss the importance of outsourcing non-core tasks and regularly reviewing business expenses. You'll gain insights into time management, organizing daily tasks, and creating repeatable processes to boost productivity. Additionally, I'll guide you through key questions and offer a downloadable 12-page review guide for more detailed planning. Plus, learn about various mentorship and coaching programs to further elevate your business. Join me to discover how proactive planning and continuous improvement can lead to long-term success.   Get access to the review guide here: https://www.designedforthecreativemind.com/planning-guide   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production      

In this episode of the Design for the Creative Mind podcast we have Jeffrey Shaw.  From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S.   Today, Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of, The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes.     Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4 th of the U.S. National Calendar and honors the hard work and contribution of independent business owners.   The conversation covers key strategies for attracting ideal clients, delivering exceptional customer experiences, and the significance of learning from high-end brands. The episode serves as a guide for designers aiming to succeed in the luxury sector by embracing authenticity and delivering superior value.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

In this episode of the Design for the Creative Mind podcast, host Michelle Lynne, owner and president of ML Interiors Group, guides listeners through the comprehensive process of interior design, from research to installation. Michelle introduces her signature '16 Steps of Sanity' and offers valuable insights into effectively managing a design project. She emphasizes the importance of thorough research, client interaction, and efficient project management. The episode also highlights the significance of follow-up and getting client reviews. Additionally, Michelle shares information about her Interior Design Business Bakery program and the Sugar and Spice Society, a community focused on enhancing sales and marketing skills for interior designers.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

In this episode we chat with Andrew Hartman, the founder of TimeBoss. Andrew shares his insights into managing time effectively, a skill he developed after experiencing burnout.   He explains how the TimeBoss framework helps leaders and their teams achieve their goals without succumbing to stress and anxiety. Andrew recounts his personal story of how overwork led to the temporary loss of his sense of smell and emphasizes the importance of a healthy relationship with time. The discussion also covers practical tips for managing daily tasks and interruptions, aiming to strike a balance between professional and personal life.   Reflecting on his journey, Andrew advises the audience to treat time as a valuable currency, urging them to evaluate and align their use of time with their priorities and goals. Michelle also shares information about upcoming workshops and masterclasses aimed at supporting business growth and stability.   Andrew Hartman is the Founder of Time Boss, an organization that helps leaders and their teams transform their relationships with time to get their lives back. Andrew founded Time Boss after burning out several times over, even losing his sense of smell for a season. He has taken all he has learned over the years to build a simple but powerful system to help business leaders avoid the same mistakes and chaos. This system is delivered via corporate workshops as well as small groups and 1:1 coaching.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

In this episode, we welcome back Andrea Libros, renowned coach and bestselling author of 'She Thinks Big.' Andrea, an expert in helping high-achieving women entrepreneurs move from overwhelm to clarity and freedom, shares her five tenets of big thinking: thought options, real problem identification, embracing uncertainty, securing support, and taking massive action.   We talk about the importance of thinking from your future self's perspective and the benefits of big thinking such as time, financial, relationship, and energy freedom. Andrea also discusses practical strategies for implementing big thinking and how it can transform your business and personal life.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

In this episode, Michelle interviews John Horn, the CEO of Stub Group, a premier Google partner, focusing on Google Ads for creatives. John shares his journey to becoming a Google partner and the strategies that Stub Group uses to help clients succeed with digital advertising.   He explains how to make the most of Google Ads spend, tailored specifically for interior designers, and discusses the importance of tracking and optimizing ad performance. John also contrasts Google Ads with social media advertising, emphasizing the unique advantages of each. They delved into common pitfalls of running Google Ads, tips for measuring success, and the benefits of using a professional agency versus DIY methods. John also shares personal insights about his career, leadership, and interests. Tune in for actionable advice and industry insights to elevate your digital marketing strategy.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

In this episode  we are joined by Michelle Williams, owner of Scarlet Thread Consulting and Metric Solutions. Michelle  is passionate about helping business owners understand and leverage their financials for better decision-making. The episode dives into Michelle's background, her journey into financial consulting, and the importance of integrating a strategic plan with financial planning.   Michelle shares her experiences in teaching financial literacy and the development of financial courses aimed at empowering business owners. The conversation also highlights the challenges women face in understanding financials and the impact of having a solid financial foundational strategy.   Michelle offers practical advice on financial management and stresses that understanding financials is within everyone's reach. Listeners can look forward to insightful discussions on creating a business that's not only profitable but also sustainable and impactful.   More about Michelle:  Michele Williams is owner of Scarlet Thread Consulting and Metrique Solutions. She is an advocate for business owners to understand and leverage their financials in decision making. Michele has made it her life's work to bring that knowledge and expertise to business owners everywhere. She is also the host of the popular podcast, "Profit Is A Choice."   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

In this episode of 'Design for the Creative Mind' podcast, host Michelle Lynn welcomes Nilda Ruiz, a visionary entrepreneur known for her commitment to fostering strong relationships and prioritizing quality over quantity.   Nilda discusses her journey of establishing Installation Delivery Storage (IDS) in Dallas and Montana, emphasizing the importance of quality service in the receiving industry for interior designers. The conversation covers how she expanded her business to Montana, the specifics of what a receiver does, the detailed white glove services IDS offers, and the importance of strong project management.   Nilda also shares insights on how her company simplifies the quoting process, manages large projects, and addresses unexpected challenges, providing invaluable support to interior designers. The episode is packed with actionable advice for designers on how to leverage receiving services to enhance their business operations.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

Today, we are talking with Porsche Williams and Amy Robinson of The Prototype, a business concierge service specifically for interior designers. They are experts in streamlining and elevating Client Experience for interior design firms through personalized service, gifting, and a host of other services that have proven to move the needle forward in their client's businesses. If you are ready to stop wearing all the hats in your business so you can focus on design and growth again, this episode is perfect for you!   The episode also covers strategies to identify suitable clients, the importance of relationship-building, and offers insights into maintaining effective business processes. Additionally, Portia and Amy share their reading recommendations and personal anecdotes about their journey in the concierge service industry.   Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text UPDATES to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production    

 Welcome back to Designed For The Creative Mind! In this episode of the 'Design for the Creative Mind' podcast, I reintroduce to you Danielle Hayden, a former corporate CFO turned CEO of Kickstart Accounting.   Danielle specializes in helping female entrepreneurs understand their financials to create sustainable profits. We chat about the importance of paying oneself, maintaining separate business and personal finances, and recognizing one's money personality type. Danielle shares practical advice on managing business finances, including building a rainy day fund and leveraging systems for accurate bookkeeping.      Meet our guest:  Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn't crunching numbers on her clients' behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Welcome back to Designed For The Creative Mind! In this episode of the 'Design for the Creative Mind' podcast, I reintroduce to you Danielle Hayden, a former corporate CFO turned CEO of Kickstart Accounting.   Danielle specializes in helping female entrepreneurs understand their financials to create sustainable profits. We chat about the importance of paying oneself, maintaining separate business and personal finances, and recognizing one's money personality type. Danielle shares practical advice on managing business finances, including building a rainy day fund and leveraging systems for accurate bookkeeping.      Meet our guest:  Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn't crunching numbers on her clients' behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

In this episode of the podcast, we welcome Audrey Faust, a business coach with over 25 years of experience as an accountant and a fractional CFO, specializing in empowering women small business owners.  Audrey shares her approach of combining extensive financial expertise with Certified Neuro Coaching Techniques to help women entrepreneurs refine their mindset and introduce new strategies for sustainable, profitable growth. They discuss the importance of understanding and transforming money mindsets, revealing how our subconscious beliefs about money can influence our financial success.   We also dive into practical strategies for integrating mindset transformation with financial strategies, emphasizing the importance of mindset in driving growth and profitability. Audrey shares her process of identifying and reprogramming subconscious beliefs, highlighting the impact it can have on revenue and decision-making.   We also explore common struggles faced by small business owners, such as undercharging for services and avoiding looking at financial numbers and we stress the significance of regularly reviewing financial statements and understanding the story they tell about your business's performance.   Audrey discusses her two-fold business approach, offering both coaching services and fractional CFO services for multi-seven figure businesses. She explains her focus on teaching clients to read and understand their financials, regardless of their business's size or stage. The conversation concludes with insights into managing debt in business, highlighting the importance of leveraging debt strategically to fuel growth and avoid unnecessary financial stress.      Audrey Faust is a financial coach who specializes in empowering women small business owners to take control of their finances. With over 25 years of experience as an accountant and fractional CFO, she helps women build their own wealth and achieve financial stability. To learn more about her work and get free resources to help you on your financial journey go to https://www.audreyfaustconsulting.com/free-resources      Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text UPDATES to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production

Welcome back to another episode of Design for the Creative Mind! I'm thrilled to introduce our guest for today, Jaime Brown, the Director of Strategic Partnerships at Studio Designer. Jaime has a wealth of experience working with design firms of all sizes, helping them tackle their business challenges and implement design-specific software into their workflows. She's here to share some invaluable insights with us today.    Jaime breaks down the benefits of integrated systems, emphasizing the seamless combination of project management and accounting functionalities. By eliminating the need for manual data transfers between different software, integrated systems save time and reduce errors. One key feature Jaime discusses is item-level profitability tracking, allowing designers to analyze the profitability of each product or service. This granular insight enables designers to make informed pricing decisions and ensure they're adequately compensated for their work.   We talk about the importance of setting pricing boundaries and tracking project hours diligently and the value of data-driven decision-making, urging designers to leverage tools like time tracking reports to optimize their pricing strategies and project estimates. . While numbers may not be the most glamorous aspect of design, they're essential for maximizing profitability and ensuring long-term success. So, don't shy away from diving into the numbers and analyzing your business metrics—it's the key to unlocking your full potential as a creative entrepreneur.   Jaime is the Director of Strategic Partnerships at Studio Designer. Over the last 5 years, Jaime has specialized in working with small to large-sized design firms to help solve and improve their business challenges. By helping to implement design-specific software into their daily processes, Jaime helps interior design business owners grow and scale their firm, improve their firm's productivity and gain stronger financial insights to succeed.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

  Welcome back to the Design for the Creative Mind podcast! Today, we've got an awesome guest, LoriAnn Coons from Profit Priority, a boutique accounting and fractional CFO firm. LoriAnn's mission is to help creatives feel confident about their finances and grow their profits.  She realized early on that traditional accounting practices didn't align with her values of helping businesses thrive year-round, not just during tax season.     Get ready to take notes because we dive into what numbers you should be paying attention in your business, and why tracking those numbers matter. We also chat about how staying on top of your finances is key to driving growth and being able to make crucial decisions in your business. LaurieAnn also talks about why you should hire a bookkeeper for your business and emphasizes why it's so crucial to finding someone who is familiar with your industry to support your business.    I hope you enjoy this episode!   Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text UPDATES to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production   LoriAnn is the owner and CEO of Profit Priority, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. Whether you are just starting out or you have been in business for years, our mission is to help creatives feel peace about their numbers while growing their profit and confidence. Business aside, LoriAnn is really just a midwest gal obsessed with traveling, reading, iced coffees and spending time on the farm with her two little kiddos.

Welcome back to Designed For The Creative Mind! In this podcast episode, I chat with Melissa Galt, an accomplished business coach with three decades of experience in leading a successful residential firm. Melissa, known as the "tough love coach," brings practical advice to help interior designers earn more with less stress and love their business. It is so important to have a business coach, and we dive into why it's crucial for designers to find the right coach who aligns with their needs. Melissa shares her journey from running her own design firm for 30 years to transitioning into coaching, where she helps designers unleash their creativity and streamline their business operations. Melissa's coaching style focuses on individualized approaches, with an arsenal of tools and strategies tailored to each designer's unique needs. She emphasizes the importance of resonance and flexibility in coaching, ensuring that designers find their one-of-a-kind fit and enjoy their business journey    Melissa has an inherent understanding of business that most only dream of. Since launching her coaching business in 2009, Melissa has coached thousands of professionals (such as interior designers, architects, builders, and founders in the home furnishings industry) around the world, helping them to realize a level of success they had only dreamed of and to fall back in love with the business.   Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text UPDATES to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production

  Welcome to another episode of "Design for the Creative Mind" with your host, Michelle Lynne,  Today, we've got a jam-packed episode with not one, not two, but three amazing guests joining us. Let's give a warm welcome to Monica and Fabian Rivas from Enliven Interiors, based out of vibrant Las Vegas, Nevada. These two have been making waves in the design world, being featured in top publications like AD, Apartment Therapy, and Homes and Gardens. And that's just scratching the surface of their incredible journey. We're also thrilled to have Fernando Duque, the co-founder and CEO of Duke Renders, with us today. Fernando is a marketing genius, and you might have seen him at various conferences and events spreading his knowledge.   Monica and Fabian's journey is a testament to passion and dedication. With Monica's background in interior design and Fabian's expertise in business and marketing, they make a dynamic duo. Their journey began in school, where they crossed paths while pursuing their respective passions. Fast forward to today, and they've built a thriving business together, combining their skills to create stunning spaces. But how did they connect with Fernando? Well, it all started with a podcast. Fabian came across Fernando's work and was immediately drawn to his innovative marketing strategies. They hit it off and realized they shared a vision for their businesses. Soon enough, they joined forces, and the rest is history. What makes Monica and Fabian's partnership unique is their ability to complement each other's strengths. While Monica thrives in the creative realm, Fabian brings his business acumen to the table. Together, they've created a winning formula that fuels their success. And let's not forget about the importance of renderings in their projects. With Monica's background in architectural gaming and their focus on hospitality and commercial spaces, renderings are a crucial part of their process. That's where Fernando and his team come in. Their collaboration has elevated the quality of their projects, providing clients with stunning visuals that bring their visions to life. But what about residential projects? While renderings are a staple for their hospitality and commercial work, they're gradually incorporating them into their residential projects as well. With Monica's talent for hand sketches, they've found a perfect balance between traditional and digital techniques. One of the keys to Monica and Fabian's success is their commitment to excellence. They've built their reputation on delivering top-notch service, and their clients have taken notice. With a focus on word-of-mouth referrals, they've organically grown their business and established themselves as industry leaders. At the heart of it all is their passion for creating meaningful experiences for their clients. Whether it's designing a luxury hotel or transforming a family home, Monica and Fabian pour their hearts into every project, ensuring that each space reflects the unique vision of their clients. And let's not forget about the importance of teamwork. With Lillian rounding out their team, they've created a supportive environment where creativity thrives. Lillian brings her own expertise to the table, contributing to their collective success.  Monica, Fabian, and Fernando are a force to be reckoned with in the design world. Their passion, talent, and dedication shine through in everything they do, and we can't wait to see what the future holds for them.   Fernando is the co-founder of Duke Renders, your go-to for stunning 3D visualizations.    Duke Renders specializes in 100% photorealistic 3D rendering services, offering "do it for you" solutions perfect for interior designers seeking realistic and efficient visualizations.    They handle the entire rendering process, from concept to completion, reducing back and forth with clients, ensuring faster turnarounds, and guaranteeing you, your client and your contractors are on the same page so you can focus on what you do best – creating beautiful spaces.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery     Text UPDATES to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/    Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

Welcome back to the podcast,  I'd like to introduce you to Daniela Furtado today. She helms a digital marketing agency in Toronto. Her team uses search engines to help businesses quintuple their website traffic and triple their sales inquiries. The agency specializes in the design and build industry. So, she's definitely on the right podcast. Outside of the agency, Daniela also teaches courses and she writes about marketing. Daniela takes the best of what she's learned over the years and passes on the most meaningful parts through her team, clients, and students. So, whether it's in a meeting room, a classroom, or on a stage, Daniela is on a mission to make search engine marketing less boring, less technical, and mysterious, and instead, give it simplicity, creativity, and humor. In this episode we dive into what exactly it means to have a search marketing strategy for your business. what things you can do now getting started creating a strategic marketing plan, and what it looks like to work with an agency to help you with your search engine marketing. We also touch on how to know which marketing platform is right for your business, and if social media is actually where your BUYERS are.    Daniela Furtado is a consultant, speaker and writer on how to make businesses easy to find online. She runs the agency, Findable Digital Marketing. Connect with her here https://www.findabledigitalmarketing.com/   Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text UPDATES to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production

Welcome back to another episode of Designed For The Creative Mind, today we have special guest Allyson Conklin, founder and principal of ACPR, a boutique public relations agency catering to interior designers.   Allyson shares her journey from a corporate PR career to founding ACPR, highlighting the pivotal moment when an interior designer's offer sparked the idea. Despite initial doubts, she embraced entrepreneurship and built a successful agency serving interior designers nationwide.   We discuss the role of PR in building brand awareness for interior designers, debunking misconceptions about its ability to directly bring in new clients. Instead, PR focuses on attracting audiences through media exposure, providing social proof and credibility crucial for brand positioning.   We also talk about when its the right time time in your business to look for a PR agency, what you can expect to spend, and what to look for in finding the right fit for you.   More about Allyson:  Allyson Conklin is the founder of Allyson Conklin Public Relations (ACPR), a boutique PR agency for beauty, home, and lifestyle brands. A 2005 graduate of Colorado State University, she started her career in New York City working in publishing for W magazine before transitioning to PR. Allyson held PR roles at Shiseido, Cle de Peau Beaute, Zirh, and Talisker, prior to opening the doors to her eponymous company in 2010. For the last 13 years, Allyson and her team have worked with founders across the U.S. to help them grow their brands by expanding their awareness through earned media. She resides in Atlanta, Georgia with her husband, Michael, and their three dogs. https://allysonconklinpr.com   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

Today's guest is Josh Marten, the owner and head designer of Stahl Timber in the Dallas, Fort Worth area.  Josh shares his experiences, background, and insights on how designers can benefit from custom furniture in their designs. Stahl Timber specializes in crafting custom furniture from substantial materials like hardwoods and metals. The company's name,  is Norwegian for steel and wood, reflecting Josh's heritage and his wife's Norwegian background.  Stahl Timber's furniture ranges from large tables to unique, custom pieces tailored to clients' needs and preferences. Collaboration with interior designers, builders, and architects is integral to their process, ensuring the realization of clients' visions. Josh shares his journey, revealing his early passion for building and creating, despite initially struggling with traditional art forms. His interest in furniture design intensified in his late teens and twenties, leading him to experiment with welding and crafting furniture pieces. Following a career shift prompted by a corporate layoff, Josh and his wife founded Stahl Timber 12 years ago, embarking on their entrepreneurial journey.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

Hello, everyone! In this solo episode of Designed for the Creative Mind, I delve into the concept of having a "word of the year" and how it can guide and influence your personal and professional life.   I started contemplating my word of the year during the fourth quarter and honed in on it around Thanksgiving. Initially, I considered words like "mindful," "clarity," and "wisdom," but none felt quite right. I wanted a word that resonated with me on a deeper level, something that could act as a beacon for decision-making and personal growth.   After much reflection, I landed on the word "align." This word encapsulates my desire to make choices that resonate with how I want to feel and the direction I want my life and business to take. It's about ensuring that my actions are in harmony with my goals, beliefs, and desired feelings.   A recent personal example of putting this word into action was the decision to sell our house. Despite its uniqueness and the memories we've created there, the idea of selling felt aligned with my desire for a simpler, less burdensome living situation.   I encourage you to find your own word of the year, no matter what time of year it is. It's a powerful tool that can provide clarity and direction. And remember, it's okay to change your word if it no longer serves you.   I'd love to hear your word of the year, so feel free to drop me a DM on Instagram at @designedforthecreativemind And if you enjoyed this episode, please consider leaving a review and joining our Facebook group, the Interior Designers Business Launchpad, for more business advice.   Until next time, keep striving for alignment in all that you do. Love ya. Mean it. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

Welcome back to another episode of Design for the Creative Mind, where we dive into the essentials of running a purposeful and passionate interior design business. I'm your host, Michelle Lin, and today we had the pleasure of speaking with the incredible Jude Charles, a master storyteller and documentary producer for entrepreneurs.   Jude has spent over 18 years crafting compelling narratives for clients like Google and Steve Harvey, and he's here to share his wisdom on the transformative power of storytelling in business. He's also the author of "Dramatic Demonstration," a guide that teaches entrepreneurs how to uncover and leverage their unique stories to grow their businesses.   In our conversation, Jude opened up about the importance of taking intentional breaks for personal reflection and growth. He shared his practice of taking two months off each year since 2013, which has allowed him to avoid burnout and maintain his creativity and passion for his work. Jude emphasized the clarity and insights that come from these periods of rest, which have led to the development of new offerings and a deeper understanding of what truly works in his business.   Jude also discussed the significance of vulnerability and authenticity in connecting with your audience. He believes that while every design is different, the process and the person behind the work should shine through. By sharing personal stories and the lessons learned from them, designers can differentiate themselves in a saturated market and attract clients who resonate with their unique perspective.   We delved into the practical aspects of storytelling, with Jude explaining how to identify the right stories to share and the importance of tying them back to your business values and mission. He also provided insights on how to balance personal sharing with professional boundaries, ensuring that your stories are relevant and impactful without oversharing.   Jude's message is clear: your stories are your superpower. They are what set you apart and make you memorable in the eyes of your clients. By embracing your experiences and sharing them with courage, you can create a deeper connection with your audience and drive your business forward.   So, if you're ready to harness the power of storytelling in your interior design business, make sure to follow Jude and check out his book for a roadmap to success. And remember, it's not just about the work you do; it's about who you are and the stories you tell.   Until next time, keep designing with purpose, efficiency, and passion.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

 Welcome back to another episode of Design for the Creative Mind! I'm your host, Michelle Lynn, and today we had the pleasure of diving deep into the world of interior design with the incredibly talented Nicole Hirsch, owner and principal designer of Nicole Hirsch Interiors.   Nicole shared her journey from a marketing background to establishing her own successful design firm, emphasizing the importance of business acumen in the creative industry. We explored the intricacies of interior design, from the initial client conversations to the final install day, and Nicole generously offered insights into her meticulous process that ensures each project is executed with precision and passion.   We discussed the challenges of managing client expectations, the significance of communication, and the value of trusted partnerships with vendors and tradespeople. Nicole highlighted the critical role of receivers in the design process and how they contribute to the seamless realization of a designer's vision.   Our conversation also touched on the importance of scale in design, the strategy behind custom furniture, and the excitement of presentation days. Nicole candidly shared the less glamorous aspects of the job, like chasing down furniture orders and navigating the occasional bumps in the road. Nicole's approach to design is not just about aesthetics; it's about creating a seamless experience for her clients, which is evident in her commitment to transparency and problem-solving.   Her firm's focus on large-scale, full-home projects has set them apart in the New England design scene, and their work has been recognized in prestigious publications, further solidifying their reputation in the industry. As we wrapped up, Nicole left us with some heartfelt advice for both clients and designers: to remain resilient through the ups and downs and to always seek solutions with a positive outlook.   For those eager to connect with Nicole or learn more about her work, she's active on Instagram and responsive to DMs. Potential clients can reach out directly through her website's email for inquiries. And before we sign off, a quick reminder about the Interior Design Business Success Summit coming up in April 2024. It's an event not to be missed, with a focus on thriving in uncertain markets and a lineup of speakers ready to share their expertise. T   hank you for tuning in, and remember to leave us a review on your favorite podcast platform. Join our Facebook group, the Interior Designers Business Launchpad, for more business advice and a community that uplifts each other. Until next time, keep designing with purpose, efficiency, and a whole lot of passion!   Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text UPDATES to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production