Small But Mighty: A Business Podcast

Lots of accounts have recently shown decreased engagement on Instagram, and it can present a big challenge to small business owners. Press play on this episode to learn 5 ways you can quickly boost your engagement today on Instagram.And PS: don't miss Kalina's very special announcement inside this episode! Links:Learn more about and enroll in The Insta Guide >> https://kalinastormer.teachable.com/p/the-insta-guide

Instagram is an incredible free tool to use to grow your business. But with the app constantly changing, it can leave our heads spinning as we try all different kinds of tactics. If you want to learn how to create big and lasting results for your business's Instagram account, listen up to these do's and don'ts!References and links:Get your Customer Clarity Workbook:https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)Connect with Kalina on Instagram: @kalinastormer

Maureen Mwangi is a brand growth strategist for product-based businesses and the founder and CEO of Startward Consulting. Maureen has worked with billion dollar household brands we all know and love including Dove, Lay's, L'Oreal, Chobani, and more. Now she helps to bring those big brand secrets to entrepreneurs and small business owners to help them grow highly profitable 6 and 7 figure businesses.In this episode we talk about:What you can learn from big brands and incorporate TODAY in your businessThe difference between branding and marketingThe role mindset and confidence plays in business buildingMindset shifts to make in order to achieve your business goalsThe different stages of business and how to work inside each of themHow to use big brand pricing strategy to price your products effectivelyAnd so much more!Press play to hear Maureen's big brand secrets, powerful mindset shifts, and inspiring stories. We're so grateful to have her on the podcast!References and links:Connect with Maureen:Instagram: https://www.instagram.com/maureenmwangiofficial/Website: https://www.startwardconsulting.com/Get your Customer Clarity Workbook:https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

In this episode we're joined by Kat Arapis, a business and life success coach who takes a no-nonsense approach to help you achieve your goals. This conversation with Kat will help you get jump-started into aligned action to create abundance, impact, and money with your business through powerful mindset shifts and reframes. We talk about:Getting clear on your value and your offerIncorporating an abundance mindset into your business6 things to prioritize on your calendar every day to growMoving through your fear of rejection and sellingHow to make friends with your fearGrowing your business while actually doing lessAnd so much more!A sure-fire way to get you motivated, this is one you won't want to miss. If you're feeling fearful, stuck, or wanting to earn more with your business, press play for a coaching session with Kat!References and links:Connect with Kat:Website: katarapis.comInstagram: @katarapisTake the quiz to learn your superpower in your biz: kalinastormer.com/superpowerConnect with Kalina on Instagram: @kalinastormer

Do you struggle with your pricing? Most of us do at some point. We're often acting out of fear, afraid that the competition is cheaper and that our customers will take their business elsewhere. So we underprice, or discount, or land on a number that doesn't account for all our hard work. This leads to burnout, discontent, and even closing the doors.There are many other things to take into consideration when deciding what to price your products and services. And chances are, you're not pricing accordingly.In this episode we cover:What cheap *really* stands forPricing and money mindsetWhat to take into consideration when pricing (that you might be overlooking)How the right pricing strategy can make your business sustainableNailing your pricing strategy is absolutely crucial to keep your business thriving, but it's something that's rarely talked about - so let's dive in!References and links:Take the quiz to learn your superpower in your biz: kalinastormer.com/superpowerConnect with Kalina on Instagram: @kalinastormer

Are you curious about your purpose? Or how the heck to figure out what it is? Well, our guest today can help. Cory Rusin is a transformational purpose coach, PhD level purpose in life researcher, and Human Design Integrator who is equal parts scientific and spiritual. I love Cory's special take on purpose and how we can apply it in our businesses.In this episode talk about:Cory's unique purpose “formula”How purpose is developed, rather than foundThe 3 pillars of purpose development and the 4 stages of purposeHow developing your purpose can save you time and moneyAn overview of human designHow knowing your human design type can help you with your purpose and your businessAnd so much more!If you're curious about your purpose and how to integrate it into your business, there's a reason you've found this episode. Press play to hear Cory's incredible insights and guidance!References and links:Connect with Cory on Instagram: @your.purposeguideConnect with Cory on TikTok: @yourpurposeguideVisit Cory's website: www.coryrusin.comTake the quiz to learn your superpower in your biz: kalinastormer.com/superpowerConnect with Kalina on Instagram: @kalinastormer

Gone are the days of simply posting a pretty, filtered photo with an emoji caption and expecting the followers, engagement, and sales to come rolling in. Instagram is constantly changing, but they've made one thing very clear - you need be creating specific types of content if you want your account to be seen in 2021.In this solo episode, Kalina talks about:The recent announcement from Instagram that rocked the internetWhat that announcement means for you as a business ownerThe type of content Instagram is favoring right nowAnd her simple secret to crack the algorithm and get *significantly* more reachIf you're tired of battling the Instagram algorithm and want an effective, easy to apply strategy to get your account in front of more people, press play!References and links:Get the free Rock Your Reels checklist here: https://kalinastormer.ck.page/cf96e85723Connect with Kalina on Instagram: @kalinastormerCheck out the freebie library with free guides, journals, and more to help you grow your business: https://www.kalinastormer.com/freebies

Andi Teggart wears many hats - mother, small business owner, marketer, content creator, and the list goes on. One thing I love about Andi is how multi-faceted she is - there's no one size fits all when it comes to building a life and business you love, and Andi is such a perfect example of that.Andi shares with us her experience running her strategic marketing brand Lucky Collective, as well as how she launched her product-based business selling one of kind Moroccan textiles (all while being a mama of two). Her impressive professional PR and marketing background includes working with companies including Barbie, PayPal, and Adobe - just to name a few!In this episode, we talk about:Learning on your feet and embracing the bumps of entrepreneurshipBalancing motherhood while running multiple businessesSmall business marketing tips (including her unique take on influencer marketing and recommendations for small biz owners)Growing through social media and social media etiquetteProduct-based vs service-based businessesAnd so much more!Press play on this episode to hear this conversation chock full of inspiration as well as actionable tips to help you grow and market your business.References and links:Andi's personal Instagram: @luckyandiShop Lucky Collective Instagram (textile shop): @shopluckycollectiveLucky Collective Instagram (digital marketing): @luckycollectiveGet your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Connect with Kalina on Instagram: @kalinastormer

What if there was a *proven* tool you could use to help you achieve your goals? Well, there is - and we're talking all about it today on the podcast!Visualization has been used for decades by top performers to help them improve and reach desired results - and now, you can learn how to use it too!In this episode, we cover:Why visualization works so wellWhat's actually happening in your brain when your visualizing a desired outcome or goalHow to apply visualization in your day to dayTips to make your visualizations more effectiveAnd moreIf you're wanting an extra boost to help you reach that next level, press play and learn how to create a visualization that works for you!References and links:Find free resources to help support you and your biz at Kalina's freebie library (including 30 day financial abundance journal mentioned in episode):  https://www.kalinastormer.com/freebiesConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Have you dreamed of taking your side hustle all the way to six figures? If so, press play on this incredible interview to hear how our inspiring guest Krystal Douglas did just that.Krystal is a celebrity tailor, working with artists including Miley Cyrus, Lauren Daigle, Greta Van Fleet, Little Big Town, and many more. In just a few short years she grew her business, Music City Sewing, from a small independent operation to a multiple six figure company. She recently launched an online course, The 6-Figure Sewing Pattern, to help other sewists learn how to build their own profitable sewing businesses.In this episode we talk about:Lessons learned from growing and scaling a multi-six figure businessFollowing your happinessThe silver lining of failure and how to use it to growSetting and upholding boundariesHiring and helping your team own their rolesDeveloping multiple revenue streamsOvercoming a scarcity mindsetAnd more!Jam packed with wisdom, mic-drop moments, and great insight to help you grow your biz, this is an episode you won't want to miss!References and links:Connect with Krystal on Instagram: https://www.instagram.com/krystaldouglas/Learn more about Krystal: www.krystaldouglas.comFind free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebiesLearn your business superpower with this free quiz: https://www.kalinastormer.com/superpower

What does niching down mean? It's about narrowing down your business to appeal to a very select group of customers or clients.Initially people find this counterintuitive - they want to appeal to MORE people - after all, more people = more sales, right?Well, not necessarily.By serving a small but extremely connected customer base, you can experience strong and (here's the key) more ALIGNED growth with your business.In this episode, we talk about:The benefits of niching down and how it can serve you and your businessHow Kalina grew her business by developing a very specific nicheWhy you should focus on the smallest viable audience (and a breakdown of how to do it)How niching down removes the pressure of having to make everyone happyand more!Press play to learn more about this small but powerful shift you can implement in your business and grow 

Having a scarcity mindset can hold back your business from growing. When you're worried about not having enough of something, you don't act from the most inspired place. So how can we change the narrative? How can we flip scarcity on its head and instead come from a place of abundance?In this episode, we're talking about just that.Press play to hear about three very common ways a scarcity mindset can creep into your business, and tangible things you can actually do about it. And with each mindset shift, we have an affirmation to support you with a new empowering belief that's rooted in abundance rather than scarcity.By reframing our scarcity beliefs, we're able to come from a MUCH more empowered place in our businesses. When we're acting from a mindset of abundance we're able to make better decisions that are more aligned with where we want to go, rather than white-knuckling and coming from fear-based scarcity. You've got this!!References and links:Find free resources to help support you and your biz at my freebie library (including 30 day financial abundance journal mentioned in episode):  https://www.kalinastormer.com/freebiesConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Social media is one of the best free ways to grow your business and make more sales. When used effectively, it can make a HUGE impact in your business and your growth.But are you using this free marketing tool to the full extent? Are there ways you could be better leveraging your social media to connect to your customers? If you're wondering how to strategically use these powerful free platforms to increase your revenue and impact, press play on this one.In this episode, we're talking about 7 essentials for marketing on social media. These will help save you TONS time and effort as you streamline your social media strategy and grow your business!References and links:Find free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebiesGet your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Rena Doss is a self-taught jewelry designer and creator of the brand Clemmie Jewelry. In this episode, we dig deep into Rena's journey as an entrepreneur and a creative. She shares honestly and vulnerably about her business, her creative process, and her advice for others in the small business world. Prepare to be inspired as you learn from her incredible insights!In this episode we talk about:Using fear as a tool to motivate yourselfCreating from your intuitionBeing self-taughtWhy Etsy is a great selling platform for small business owners and makersStaying true to yourself and your own authenticityAnd so much more!Join us for this beautiful and expansive conversation - you won't want to miss it!References and links:Connect with Rena on Instagram @clemmiejewelry: https://instagram.com/clemmiejewelryShop Clemmie Jewelry here: https://www.clemmiejewelry.etsy.comFind free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebiesLearn your business superpower with this free quiz: https://www.kalinastormer.com/superpower

Sometimes our expectations of our business can fall short of our reality. I know this has certainly happened to me! I expected my business to grow MUCH faster than it did initially and found myself often feeling defeated.If you’re feeling like your business isn’t growing like you thought it would, press play for some support, inspiration, and 6 things you can do to help.References and links:Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

So, you’ve been thinking about starting a podcast? Well, it wasn’t that long ago that I was in the exact same boat. In fact, almost exactly a year ago was when I launched this very podcast you’re listening to right now!After many google searches, a few failed attempts, and tons of hours spent figuring things out on my feet, I finally got my podcast up and running. If you’re wanting to get that podcast idea of yours out into the universe, this episode is for you!I put together 8 simple steps to walk you through every step of the process and to help you save time by avoiding my mistakes. Press play to learn how to easily create, launch, and grow your very own podcast!References and links:Design your cover art with Canva: https://www.canva.com/Get affordable, royalty free music with Soundstripe: https://www.soundstripe.com/Podcast hosting via Buzzsprout: https://www.buzzsprout.com/Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

In this episode, we sit down with Van Hoang, a fashion designer who has dedicated her namesake label to sustainable and ethical practices. This episode is bursting with inspiration and wisdom for creative entrepreneurs!In this episode we talk about:How to take small steps to incorporate sustainable living and practices into our every dayPrivilege and accessibility when it comes to sustainabilityBeing a lifelong studentThe importance of mentorshipFollowing your curiosityHow to take on imposter syndromeRedefining success for yourselfHow to foster your creativity while running a business as a creative entrepreneurand so much more!Van’s dedication to making positive change in her industry shines through in all she does. You won’t want to miss this one!References and links:Connect with Van on Instagram @vanhoangthelabel: https://www.instagram.com/vanhoangthelabel/Shop Van's collections and learn more at her website: https://vanhoangthelabel.com/Find free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebies

Have you found yourself in a comparison spiral? Do you sometimes compare yourself to others and feel like you're falling short? Do you see others and feel like they're SO much farther ahead than you?If you answered yes to any of these, you're not alone - in fact, it's normal! Some studies have suggested that as much as 10% of our day to day thoughts deal with comparisons. However, it IS something that can hold us back if we let it.In fact, other than just feeling downright icky it can be completely paralyzing and self-defeating. When we compare ourselves to others, it can keep us from taking action and living the lives that we not only want, but deserve.In this episode, we talk about:The definition of comparisonitis so we can recognize when it comes upThe role social media plays in exacerbating the comparison game5 things to try when comparisonitis strikesAnd more!If you loved what you heard in this episode, please consider leaving a review and share with a friend who would enjoy it too!References and links:Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

Want to learn an easy and *highly* effective strategy you can use TODAY to increase your sales in your business?Press play to learn how to use a sense of urgency to help your customers make a purchasing decision.In this episode we’re digging into:The psychology behind why this technique works so well4 different techniques with specific examples you can use right now to increase a sense of urgency and get more salesKey words and phrases to useListen up and learn about this powerful and easy tool so you can start using it to grow your business!References and links:Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

Building community. Failing forward. Creating joy. These are all things that registered dietitian and nutritionist Holly Darnell of Golden Roots Nashville has done beautifully in her business, and she's sharing all her wisdom and insights with us!In this episode we talk about:Growing your business through communityHow to approach collaborations (I LOVED Holly's take on this)How failure leads to successThe hidden gifts in saying no and holding boundariesNutrition tips for busy, driven people on the goDeveloping healthy relationships with foodAnd so much more!If you want the realness of entrepreneurship served with a side of optimism and grace, press play on this one!References and links:Connect with Holly:https://www.goldenrootsnashville.com/https://www.instagram.com/goldenrootsnashville/Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

Get ready to be BLOWN AWAY by this episode. Kaitlyn McCollum offers up so much wisdom and multiple mic drop moments as she shares with rawness, openness, and vulnerability her story of navigating motherhood as a business owner. Kaitlyn is an Executive & Wellness Educator for Young Living and a mother of one (and soon to be two!). Her brand The Oily Nomad was born from a desire to spend more time at home with her son while creating a business she could work from anywhere. Her family currently lives in an RV and travels full time.Kaitlyn is passionate about supporting mothers along their journey, both through wellness and mindset. In this episode, we talk about:Finding balance when working from home with kidsBeing a “recovering perfectionist”Giving yourself grace and holding realistic expectations as a working motherThe incredible power of vulnerabilityThe importance of self-care and filling up your own cupand so much more!If you’re a mama, don’t miss this one. And if not, this episode is still full of so many great pieces of wisdom and advice to apply to your life. So go ahead and press play to get motivated and inspired by Kaitlyn!References and links:Connect with Kaitlyn on Instagram @the_oily_nomad: https://www.instagram.com/the_oily_nomad/Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

We all have stories that we tell ourselves - but have you considered that they might not necessarily all be true? In this episode, we’re talking about 4 common lies that you might be telling yourself. These lies don’t support your growth and could be holding you back from achieving the things you want.Press play to hear the 4 veryyy common lies you might hear inside your head, as well as easy and tangible ways to BUST them for good!References and links:Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

Katie Kendall Barr of Beauty by K2 is a powerhouse in the Nashville beauty industry. Her business initially started from a love of makeup and has since grown into a highly successful venture including tailored services like skincare, waxing, and spray tanning. She has over 140 (!!!) 5-star reviews on The Knot and is one of the most sought-after stylists in the hot Nashville wedding market. We are SO excited and honored to have her as the first-ever guest on the Small But Mighty Podcast!In this episode, we talk about how Katie got her business through the trying times of Covid by developing a great support system, the importance of networking and overcoming shyness, the power of customer reviews and how to go about asking for them, juggling life and business and a new mom, advice for people starting their own business (this is GOLD), and so much more!Press play for a big dose of inspiration and encouragement no matter where you are in your business journey.References and links:Connect with Katie:https://www.beautybyk2.com/https://www.instagram.com/beautybyk2/https://www.facebook.com/beautybyk2Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

Let’s just tell it like it is - rejection HURTS. There’s nothing quite like the sting when you feel like you’ve been rejected right?In this episode, we’re talking all about rejection - the good, the bad, and the ugly! Specifically:Ways rejection can show up in your businessWhy having a business can make you feel more vulnerable and open to rejectionThe science behind why rejection feels so icky (this is fascinating!)Three things you can do to support yourself when rejection comes up in your bizHow to not let fear of rejection hold us back and keep us smallAnd more!If you’ve dealt with rejection in your life and business, press play on this episode!References and links:Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpowerConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/Find free resources to help support you and your biz at https://www.kalinastormer.com/freebies

So often we feel like the things that are less than perfect about ourselves hold us back. But what if we switched that narrative? What if instead, we realized the things that make us imperfect actually offer us enormous power?In this episode, we’re talking about how we can use our imperfections as an incredible gift to strengthen our connection to others.If you’ve ever dealt with perfectionism, allowed your perceived flaws to hold you back, or struggle with feeling connected to those around you, press play on this one!References and links:Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

In this episode, we're talking all about Instagram! It’s no secret that Instagram is one of the most powerful free marketing tools available to us. But how do we actually grow our Instagram account so that it reaches more potential customers? How do we authentically and organically grow an engaged following? What should we be posting, and how often?Instagram recently shared with some creators and insiders the type of content we should be posting and best practices in order to grow. However, when most people first hear these recommendations, they panic. WARNING: it’s a LOT of content.But there’s good news – listen up as we break down the full suggested content schedule and what it means for you / what you should be prioritizing. We also tackle common objections so that you can push past your reservations and get results on Instagram.References and links:Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/.

Are you curious about manifestation? Do you sometimes feel like manifestation is a little too “woo” and wish there were more practical tips to apply it? Wondering how to *actually* manifest what you want in your life and business? If you said yes to any of these, this episode is for you!We’re talking all about:-What manifestation really means-Common manifestation myths-Kalina’s own practical 5 step manifestation formula and how to apply it in your day to day to create the life and business you want-Kalina’s favorite manifestation teachers to help you take your manifestation journey even deeper-And more!Manifestation is a powerful tool you can use in your life and business. If you’re curious about how, press play now!References and links:Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)Lacy Phillips: tobemagnetic.comKathrin Zenkina: manifestationbabe.comDr. Joe Dispenza; drjoedispenza.comDr. Tara Swart: taraswart.comConnect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Have you ever doubted your ability to have or achieve something? Have you ever felt like fraud or that you don’t deserve the success you have? Do you fear that someone will “figure you out” and uncover that you don’t know what you’re talking about?If you said yes to any of these, you might struggle with imposter syndrome. And you’re not alone! Recent studies suggest that as much as 70% of the population feels like a fraud to some degree.Imposter syndrome is rampant, and so today we’re tackling it head on! Kalina explains imposter syndrome, shares how it has shown up in her life, and then together we discuss 4 ways to help you move past your self-doubt and step into your potential.References and links: Get your free guide, How to Create Raving Fans of Your Business, here: https://www.kalinastormer.com/freebies | Suggested book – 'Mindset' by Carole Dweck | Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/.

Is your marketing as effective as you want it to be? The concept we're covering in this episode is extremely simple and can drastically improve our marketing efforts, yet it’s something that many of us fail to do. Luckily, it’s an easy fix! In today’s episode, Kalina is talking about the biggest reason why your marketing might be missing the mark plus two common mistakes businesses make and how you can avoid them! | References and links: Get Kalina's free guide, 3 Easy Ways to Get More People Sharing Your Business on Social Media, here: https://www.kalinastormer.com/freebies | Suggested book - Building a Storybrand by Donald Miller. Suggested podcast - What Harry Potter and Marketing Your Biz Have in Common | Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/.

When your creative juices just don't seem to be flowing, it can feel like SUCH an uphill battle to create content for your business! If you're feeling stuck, uninspired, or in a bit of a rut when it comes to your content creation, don't worry - this episode is packed with tips to help you get back on track. Press play for 5 tips to help you get out of a content creation rut! | References and links: Find additional mindset and marketing support to grow your biz with journals, guides, and more via the freebie library at www.kalinastormer.com/freebies | Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/.

We all want more sales, right? As small business owners, sales are the lifeblood of our business and every one counts. Wondering how you can quickly and easily utilize your brand’s marketing to connect with your customers and increase sales? Press play for 3 marketing hacks you can apply TODAY within your business to do just that. | References and links: Get Kalina's free guide, 3 Easy Ways to Get More People Sharing Your Business on Social Media, here: https://www.kalinastormer.com/freebies | Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/.

After a hiatus, Kalina is back at the mic with some pretty big personal announcements! Press play to hear about family news and a business update. In this episode, Kalina is sharing all about two very big and important lessons she learned during the process of selling her business. If you’re moving into a new phase of life, are undergoing any kind of transition, or you’re a business owner considering selling or pivoting in your biz, this one is especially for you. Press play to listen! | References and links: Find additional mindset and marketing support to grow your biz with journals, guides, and more via the freebie library at www.kalinastormer.com/freebies | Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/.

Running a business when you’re highly sensitive can be challenging – there’s no sugar coating it! However, there are tools that we, as sensitive people, can utilize in order to thrive within our businesses, instead of letting it completely overwhelm us.In today’s episode, Kalina shares how she has dealt with running a small business as a very sensitive person. She shares 4 different tips for not only surviving but thriving as a sensitive entrepreneur, and practical, easy-to-apply tools you can use to help you when you come into contact with difficult people within your business. If you identify as a sensitive person and are in the business world, this one is a must-listen! | References and links: Psychology Today Article - 24 Signs of a Highly Sensitive Person: https://www.psychologytoday.com/us/blog/communication-success/201711/24-signs-highly-sensitive-person | Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

Do you identify as a workaholic? Do you have trouble taking breaks, or feel guilty when you’re not being super productive? Do you have a hard time turning work off, or perhaps feel unworthy of rest? If you answered yes to any of these, you’re not alone. Kalina found her workaholic identity pulled right out from under her when the pandemic hit, and experienced some hard lessons that resulted in beautiful healing. Since then, she’s discovered the importance of rest and is making it a priority. After sharing her personal journey, Kalina walks you through three actionable steps to help you heal your own limiting beliefs around your worth and deservingness of rest. | References and links: Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

In today’s episode, Kalina dives deep into the topic of money mindset. Did you know you can actually change your brain to see and create more financial abundance in your life? It’s completely possible! Kalina breaks down her own personal struggles with overcoming lack mindset, how it’s shown up in her life, and how she attributes her positive mindset shifts to big financial wins. Then she covers what is happening in your brain when you’re attempting to change old thought patterns and behaviors, and why it can feel so hard! And lastly, Kalina shares details about her free 30 Day Financial Abundance Journal, designed with targeted prompts to help you begin to shift into a more empowering and abundant money mindset. | References and links: Download your free 30 Day Financial Abundance Journal: https://www.kalinastormer.com/freebies | Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

A note from Kalina: This episode is a little different from my usual content, but it's something I felt called to talk about. This is an honest and vulnerable look into my personal experience with anxiety. Many of us have been struggling with overwhelming anxiety this year, and I can certainly relate. In this episode, I dive deep into my history with anxiety, how it's been affecting me in 2020, and some coping mechanisms that I've found to help. If you're going through something similar, please know you're not alone. If you've felt affected by anxiety, press play for some encouragement, tips, and an honest look at my journey navigating it. | References and links: To Be Magnetic for subconscious reprogramming: www.tobemagnetic.com | Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

In this episode, we're talking all about the know, like, and trust factor. What it is, why it’s important, how it’s used, and 4 easy things you can do in your business TODAY to boost it. By being authentic, utilizing video, pulling back the curtain, and staying consistent, you can easily resonate with your audience and get them to know, like, and trust you (translating to deeper connections and more sales). Press play and let's jump right into it! | References and links: Listen to Episode 5: How to Harness the Power of Video on Your Social Media | Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

If you've been feeling discouraged with your business, you're not alone! Entrepreneurship is a crazy ride with lots of ups and downs, and sometimes the downs feel pretty dang hard to overcome. I. have. been. there!! I completely understand that feeling, and I've developed 3 techniques to help me overcome my feelings of overwhelm and discouragement to feel more empowered within my business that I wanted to share with you. Today we're talking about the power of paying attention to the voice inside your head, how to reasonably set goals and work with your brain's chemistry to feel happier, and how to reframe failure. If you've been discouraged or need a little pick me up, press play because this episode's for you! | References and links: Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

We all want our customers talking about us and sharing our business with their friends, right? Well, it's very possible to do - and that's by creating completely unique and memorable experiences! In this episode, Kalina shares 3 different ways you can wow your customers. Full of examples that you can use in your own business, press play to learn how you can knock your customers' socks off and get them shouting from the rooftops (and on social media) about you! References and links: Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

Are you looking to more deeply connect with your audience and grow your customer base? If so, this episode is for you! Press play to hear about what really makes people buy (hint: it's not logic or reasoning) and 4 ways to use emotion-focused marketing to speak directly to your target customer and inspire action. References and links: Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

Press play to hear Kalina spill the beans on 9 different lessons she's learned since opening the doors to her business two years ago. This episode is packed full of truth bombs, unexpected reframes, and more. If you're starting your business journey or are in your first couple years, this episode is for you! A few of the things we cover: *Why achieving your goals isn't necessarily the most important thing *Who you actually work for as an entrepreneur *How a business is a lot like the ocean *And SO much more. | References and links: Listen to Episode 1 (How to Get Started, Even If You Don't Feel Ready) on Apple Podcasts and Spotify | Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

In this episode we're talking about a simple way to amplify your success, as well as steps to take to easily implement it. *Hint: It's all about showing your subconscious mind what's possible.* And the best part? Each of the steps covered can be done without physical contact with others AND for free (because we won't let this pandemic slow us down!) // References and links: Listen to NPR's How I Built This Podcast on Spotify: https://open.spotify.com/show/6E709HRH7XaiZrMfgtNCun?si=YG34NRATQqCVWR3_36aYuQ and Apple Podcasts: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 | Marie Forleo's Youtube Channel MarieTV: https://www.youtube.com/user/marieforleo | Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

In this episode, Kalina talks about how you can take themes from one of the greatest stories of all time (where our HP fans at?!) to help you market your business. This simple, clear, and concise method will help you craft a story through your marketing that speaks directly to your customer. | References and links: Building a StoryBrand - Book by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 | Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

In this short and sweet episode, we're keeping it REAL. Kalina realized after years of working on her personal development that something was missing. Finally, when she learned the thing that practically NO ONE talks about when it comes to self-help, she was able to free herself from unrealistic expectations and make big strides both personally and professionally. Today, she's sharing it in hopes that it helps you too. Let's dive on in together and learn this powerful personal development secret! | Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

In this episode, we are talking all about limiting beliefs around money! Kalina discusses some common limiting money beliefs and where many of these stem from, as well as how and why they imprint so deeply on us. Then we go over two key questions to ask to help you pinpoint and identify beliefs that could be holding you back. And lastly, we discuss three steps to begin to change these beliefs to be more empowering and tell a healthier, more empowering money story.

Press play to learn all about video! Specifically, how implementing a video strategy into your social media marketing plan can help you authentically connect with customers and increase your sales. Kalina covers why video is so powerful, common objections to using video and how to overcome them, and ideas for using video TODAY in your business. Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/ // Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.

In this solo episode, Kalina talks about how to shift from a lack mindset to an abundance mindset. // She covers: What a lack mindset vs. an abundance mindset looks like (it might be different than you think and showing up in ways you didn't realize!) and 6 steps to shift into more abundant thought patterns and how to apply these in your life TODAY. // Resources: 5 minute journal for gratitude practice: https://www.amazon.com/Five-Minute-Journal-Happier-Minutes/dp/0991846206 // More from Kalina: Want to connect further? Say hi on Instagram at https://www.instagram.com/kalinastormer/ and if you'd like to check out Kalina's own small business Hunter & June, a speciality dog boutique, visit https://hunterandjune.co/.

In this episode, we're talking all about email! Specifically, WHY you should have an email list and the three specific strategies Kalina implemented in her own business that tripled their list in six months. From this episode you'll not only learn why email is an important tool for your marketing tool kit, but also tangible steps you can apply today to grow your list and increase sales.

In this episode, Kalina talks about what exactly social proof is, as well as the 3 types she's used in her both her business and career to increase sales. You'll learn easy-to-apply, tangible tips for how to start using social proof to grow your business today!

We've all been there - feeling stuck and unable to take action, even if it's towards something we truly, deeply want to achieve. Why Is that? And how can we get unstuck and finally get started? In this very first podcast episode, Kalina unpacks what might be stopping you and how to move forward - even If you're not feeling quite ready.