Podcast appearances and mentions of maureen mwangi

Key Questions:(01:06) How did you get on this journey and get to where you are today?(03:50) Who is your ideal avatar or client?(05:21) How do you get in front of them?(06:33) Do you do many lives on social media?(07:51) Is there a common misunderstanding or mistake that a lot of your clients tend to have when they first come in to start working with you?(09:28) Do you mind sharing a tip on how to overcome that part?(13:25) How would that goal change your business?(15:28) What's the advice that you have ever been given?(17:21) What's the best advice you've ever given?(19:12) I forgot to ask: so Reaching those goals that we talked about, what do you feel is the number one roadblock from getting you there?(22:06) Is there something that we haven't talked about yet that you would like to touch on?(22:43) Just let that sit for a minute. Where can we go to learn more about you and what you do? Show NotesIntroduction:Virginia Purnell welcomes listeners to the Entrepreneur Conundrum podcast and introduces Maureen Mwangi, a renowned brand growth expert.Maureen's expertise lies in helping product-based entrepreneurs scale their brands with scientific precision.Interview Highlights:Maureen's Entrepreneurial Journey:Growing up in an entrepreneurial family in Kenya, Maureen was exposed to business from a young age.Her parents' struggles in scaling their business inspired her to pursue education in finance and marketing analytics.With a desire to help small brands overcome challenges, Maureen founded her own consulting company.Ideal Client Avatar:Maureen's ideal client is an e-commerce entrepreneur passionate about building a brand rather than just making money.She emphasizes the importance of brand expression and connecting with a specific audience to stand out in the market.Marketing Strategies:Initially relying on paid ads, Maureen later shifted to organic marketing strategies such as networking events, conferences, social media, and her podcast.She highlights the effectiveness of organic methods in building lasting connections with her audience.Overcoming Challenges:A common misunderstanding among Maureen's clients is prioritizing marketing over branding.She emphasizes the significance of defining a brand's unique value proposition and connecting with consumers on a deeper level.Goals and Roadblocks:Maureen aims to serve an additional 100 clients and become a keynote speaker in the next few years.She identifies the challenge of staying focused amidst distractions and negative self-talk as potential roadblocks to achieving her goals.Advice:Maureen shares valuable advice she received about not abandoning entrepreneurial pursuits for temporary comfort.She encourages individuals to embrace their unique stories and data to build compelling brands.Conclusion:Virginia Purnell concludes the episode by thanking Maureen for sharing her insights and encourages listeners to connect with her through her podcast and Instagram. Maureen Mwangihttps://www.startwardconsulting.com/https://www.facebook.com/startwardconsultinghttps://www.instagram.com/maureenmwangiofficial/https://www.startwardconsulting.com/the-product-entrepreneur-podcast Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

We often get into this trap of thinking: we've put hours of work in, so the sales will automatically follow. Right? The truth is that it's not always a 1:1 relationship, especially in e-commerce. That's why we're thrilled to have Maureen Mwangi, the Founder of Startward Consulting, e-commerce expert and brand strategist behind many of America's most beloved brands, join us on the Food Biz Wiz Podcast today! In today's episode, she shares multiple ways that you can architect your SKUs, seasonality, and branding to increase sales, even when you think that you’ve hit a plateau. In this episode, you'll hear Alli and Maureen discuss... How having specific uses for each of your products benefits your brand The importance of using data to know your consumers How using data to inform your decisions makes your work more efficient What authentic branding can do to reach the right audiences You can find out more about Maureen, Startward Consulting, and their Sales Maximizer training in our full show notes here! There were so many gems in this episode so we want to hear from you: which will you incorporate first? Connect with us on Instagram and LinkedIn (both in our full show notes) to share more with us! This episode is sponsored by our Retail Roadmap! We want to share Alli’s buyer expertise so that you know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW!

Today on the podcast, Maureen Mwangi joins us to share how to grow an obsession brand. From Dove and L'Oréal to Lays to Chobani, she has 10+ years of experience building, growing, and scaling product-based brands. Today, she uses those same proven, data-informed strategies to show up-and-coming product entrepreneurs like you how you can scale your business and add millions to your bottom line — the same way big brands do. In our episode, she discusses her entrepreneurship journey, how she develops messaging and positioning for eCommerce brands, and how to create traction for your brand. Learn more about Maureen's eCommerce resources at www.startwardconsulting.com ____________________________________________________________________________ Kalish' Business Resources Hey entrepreneur! No matter what stage of business you're in, you should be able to grow in the ways that work for you. Here are some of the things I've crafted just for you: Free Quiz, "How Streamlined Are Your Business Operations?":  https://www.wellrunretail.com/quiz The free tool to see where your business stands. Are you feeling like there are gaps in how your business runs, but you just aren't sure how to close them? This free assessment will identify those gaps and give you a starting point to streamline your operations for an amazing client, employee, and owner experience! My Favorite Tools and Bonus Freebies: https://www.wellrunretail.com/resources These get my loyal stamp of approval. Want to use the same softwares that has made my clients hundreds of thousands in revenue? What about the programs that have gotten me to be the certified boss that I am? Check them out here, and save a bit of money during the process. Free 15 Minute Strategy Call: https://info.wellrunretail.com/public/form/view/5fdb9677aa74f200efaaa05b Let's discuss how streamlining operations can support your business goals! We'll go over your business' current performance and discuss ways to improve for both your business and your personal wellbeing. Bring Kalish On Your Podcast! https://www.wellrunretail.com/speaking/  Book Kalish to speak to your audience on streamlining business operations, effective team management, and customer journey optimization!

Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She also offers valuable advice for entrepreneurs and shares a success story that highlights the effectiveness of her approach. Join Andy and Maureen as they delve into the world of e-commerce brand building and discover practical strategies for accelerating sales and profits.Episode Action Items: To find more information about Maureen:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

On today's Lunch With Norm, we are with the founder of the Taji Foundation, Maureen Mwangi! We discussed How to Scale an E-commerce Company Past a Growth Plateau. Find out what simple strategies help avoid exhaustion while keeping online businesses growing. Our guest has mastered billion-dollar brand-building strategies, using real data to drive multimillion-dollar growth.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by VAA Philippines   VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company's founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.   For more information visit https://www.vaaphilippines.com   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the founder of the Taji Foundation, Maureen Mwangi, is here. Today, we discussed How to Scale an E-commerce Company Past a Growth Plateau. She has mastered billion-dollar brand-building strategies, using real data to drive multimillion-dollar growth.    This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide..   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode, Maureen Mwagni, a brand growth expert who helps entrepreneurs scale their product-based businesses to become household names through precise sales and marketing strategies, shares her incredible journey of growth, pivoting, and finding success through organic marketing. Discover the power of clear messaging, the importance of humanization in branding, and the significance of embracing your unique story. Maureen takes you through her pivot from a paid ad-driven business to a more sustainable organic marketing approach, offering valuable lessons for emerging entrepreneurs. Learn how to attract the right audience, refine your messaging, and build a strong foundation for your business. Tune in to gain practical insights and inspiration from Maureen Mwagni's remarkable experience. Whether starting a business or looking to level up your marketing game, this podcast episode will empower you with the knowledge and strategies you need to succeed. Don't miss this opportunity to learn from a true expert in the field. Connect with Maureen Mwangi:Podcast - https://pod.link/1534055172Youtube - https://www.youtube.com/@maureenmwangiofficialFacebook: https://www.facebook.com/startwardconsulting  Instagram: https://www.instagram.com/maureenmwangiofficial/   Website: https://www.startwardconsulting.com/ Connect with Shelly Niehaus:The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhourOvercome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185edWebsite: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching Free Resources:Make Your FB Profile Profitable - https://shellyniehaus.ck.page/fbprofile The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhourEmail Quickstart Guide - https://shellyniehaus.ck.page/emailguideWeekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Welcome back to another episode on the Women's Vibrancy Code podcast! In this compelling episode, we're joined by Maureen Mwangi, a distinguished brand growth strategist known for her transformative work with some of America's most cherished brands, including L'Oréal, Chobani, Dove, and Lays. As the visionary force behind Big Brand Academy, The Product Profit Lab, and Startward Consulting, Maureen's mission is clear: to empower product-based entrepreneurs with the precise sales and marketing strategies needed to elevate their brands into household names.  Maraya and Maureen share personal stories and strategies on how to overcome self-imposed limitations and step confidently into the realm of success. The conversation also touches on the importance of finding your true calling, regardless of societal or cultural pressures. In this riveting discussion, Maureen emphasizes the pivotal role of authentic self-expression in a fiercely competitive market. Why You Should Tune In: 2:16 - Empowering Your Unique Voice: Explore the transformative power of owning your voice. Discover how your unfiltered perspective and values infuse unparalleled depth and resonance into your brand, forging a genuine and lasting connection with your audience. 6:24 - Overcoming Fear of Polarization: Learn to embrace the aspects of your message that may feel bold or polarizing. Discover why these are often the very elements that make your brand magnetic and irresistible to your ideal audience. 10:20 - Practical Steps to Brand Infusion: Dive into actionable strategies for infusing your brand with your authentic essence. Maureen provides practical insights and exercises to help you seamlessly integrate your unique perspective and values into your brand, creating a compelling narrative that resonates with your target audience. 19:35 - Unleashing Authenticity: Gain a profound understanding of why authenticity is your most powerful tool in a crowded market. Learn how genuine self-expression sets you apart and establishes a genuine connection with your audience. 23:45 - Establishing a Lasting Brand Identity: Understand how owning your voice leads to the creation of a brand identity that stands the test of time. Maureen illuminates how this authentic foundation becomes the bedrock upon which your brand's legacy is built. Join us for an episode packed with wisdom, actionable strategies, and heartfelt stories from a true industry luminary! Follow along with Maureen Mwangi: Instagram, Facebook, Website Download the Menstrual Tracker: Click here Download the Adaptogen Elixir Recipes: Click here Apply today for a free consult with Maraya to receive a personalized plan: Click here to apply Subscribe To The Women's Vibrancy Code: Women's Health And Wellness with Maraya Brown: Apple Podcast | YouTube | Spotify Connect With The Show: Facebook Page | Linkedin | Website | Tiktok | Facebook Group Make A Connection Call With Maraya Brown: Click here to book About Maraya Brown: Maraya is a Yale and Functional Medicine Trained Women's Health And Wellness Expert CNM, MSN with her undergraduate degree in marketing. She helps women feel turned on by their life, their lover and themselves.  Her work online brings her 21 years of experience supporting women together in one place to co-create deep transformation, energy and passion. Maraya is the founder of this Podcast and does a great deal of work with women to expand their energy, hormones, libido, confidence and much much more. DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the content of a podcast without first seeking appropriate professional advice and/or counseling, nor shall the information be used as a substitute for professional advice and/or counseling. The Women's Vibrancy Code Podcast expressly disclaims any and all liability relating to any actions taken or not taken based on any or all contents of this site.  The Women's Vibrancy Code: Women's Health And Wellness w/ Maraya Brown

Amazon Prime Day is here and in full force! Maybe you caught great deals, maybe you tried ignoring it, but quickly found it to be nearly impossible to not see. There is a reason Amazon is one of the largest e-commerce providers in the world. Valued at $1136.94 Billion as of July 2022, there are more than a few lessons we can learn from the online giant.  A quick Google search for Amazon Prime in the news section quickly reveals that their PR is the absolute best. No, it's not by chance, it's by design, research, and lots of psychology that Amazon Prime is one of the biggest events of the year.  “There are no wrong answers when it comes to how you want to handle things for your own business.” -Sandra Scaiano  Today I'm going over 5 keys lessons that small business owners can take away from Amazon Prime Day for the success of their own business. When a company is this successful and has a level of resources and access to research that you may not have, don't be hasty to judge. Instead take notes and see how it can work for you. This is how you play The Long Game.  Create an event, not just a sale and make it annual  Refine your PR machine and affiliates, leverage access to other audiences  Get creative with live streaming opportunities with key influencers  Maximize your marketing channels and educate your consumers like a pro  Build urgency into your event to get people to act fast    “The primary success factor is knowing how to learn from others and rely on yourself.” -Dennis Waitley  Amazon has perfected this annual event that you can't escape. It's on every major news channel, it's in every influencer's social media feed, it's on YouTube channels, and on your mother's computer screen (really)! Prime Day has gone from $1Billion in the first year to $11 Billion in sales last year. Let's take notes on what we are able to do and implement what makes sense for your business.  Episode mentioned:  Episode 80 - Black Friday Promotion Strategies with Maureen Mwangi    Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've wanted to scale your business but have been unsure where you should start, today's show is specially made for you! Maureen has over ten years in the industry and works with several impressive brands like L'Oreal and Dove.   Visit the show notes to connect with Maureen! www.handmadceo.com

“It's so easy for you to come in and price yourself at market level. It's another thing for you to understand the transformation that you're offering people and price accordingly.”- Maureen MwangiWhat do businesses need to do in order to become the breakout brands that define their industry?Maureen Mwangi's superpower is turning raw data into incredibly successful brand growth strategies. Growing up in Kenya, Maureen's parents were the only entrepreneurs she knew. She enjoyed their dinner table conversations about business strategies and the financial freedom that entrepreneurship afforded her family.Today, Maureen uses the same processes that her parents used to scale their start-up into a successful brand to help other product-based businesses discover the growth secrets hiding in their data and scale to multiple 6 figures.Maureen has helped over 50 brands unlock their true value and earn raving fans! Tune in to hear her amazing insights, her biggest challenges, and the question that she believes all entrepreneurs need to ask themselves.In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you'll discover:‌ ‌The two important investments that Maureen made early on in her businessHow to know when it's time to work on your mindsetThe number science behind your business — and how to use it!About Maureen Mwangi: As the founder of Startward Consulting, Maureen Mwangi helps her clients scale their product brands to multimillion dollar growth with scientific precision. Maureen hosts The Product Entrepreneur podcast and helps beauty brands become retail-ready through her Big Brand Academy program.  Highlights:‌ ‌00:53  Meet Maureen Mwangi02:02  Maureen's journey05:17  Biggest challenges07:11  Business mentorship & mindset coaching08:59  When to work on your mindset10:12  Crystallization & the ‘Why'12:18  Maureen's parents' business16:30  Number science17:15  Product-based & microbusinesses20:43  TAJI Foundation23:31  What she knows now24:16  What's next? ‌Links:‌ ‌Maureen Mwangihttps://www.startwardconsulting.com https://www.facebook.com/TAJI-foundation-104098324428081/Instagram: @maureenmwangiofficial   To work with me and make your next power move, visit:https://shelaghcummins.com    ‌Stay Connected  Like what you're hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don't miss it!   You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.  I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just Join the road to seven FB group here: https://www.facebook.com/groups/867037907397297

Money is hard to make ... Or, is it? Where did this belief come from? ...and what would our lives look like if we could operate outside of that belief? This is where the story of my guest Maureen Mwangi began. Growing up in an entrepreneurial home where daily hustle was the reality she watched her parents struggle to find continued growth and success, especially in the area of money. Fast forward to her adult years and the desire to create her own business. Every day Maureen combated the idea and that money is hard to make and we can only do something in business if we have the cash on hand for it. It was through working with a mentor that Maureen became aware of the beliefs she had around money and with their support slowly started making the adjustments needed to let them go. No longer did she want to steal from herself by setting her prices too low. No longer did she want to hustle for hours on end every week when the reality was she could work less and still make more. This understanding and release of the old ways made Maureen who she is today. An entrepreneur creating financial freedom for herself and even more importantly to her, impacting businesses and people all over the world. https://www.ursulainc.co/making-your-first-million-as-a-product-based-entrepreneur/ (Listen to Maureen's story here). Ursula's Takeaways: Intro (00:00) Next Level (7:06) What's True & Untrue (13:57) Focus On What You Want (18:33) Daily Practice (22:29) About Maureen Mwangi Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. Connect with Maureen  Website: https://www.startwardconsulting.com/ (https://www.startwardconsulting.com/) Facebook: https://www.facebook.com/mauryn.mwangi (https://www.facebook.com/mauryn.mwangi) Facebook: https://www.facebook.com/startwardconsulting (https://www.facebook.com/startwardconsulting) LinkedIn: https://www.linkedin.com/in/maureenmwangi/ (https://www.linkedin.com/in/maureenmwangi/) Instagram: https://www.instagram.com/maureenmwangiofficial/ (https://www.instagram.com/maureenmwangiofficial/) FREE GIFT: https://www.startwardconsulting.com/maximize-your-product-sales (https://www.startwardconsulting.com/maximize-your-product-sales) Discover the secret to maximizing your product sales Spoiler alert: You don't need to change your branding, packaging, or pricing to bring in more product sales. All you need is ONE proven growth strategy — and I'm telling you all about it in this free on-demand training. MY NEW BOOK - UpLevel NOW| Get Your Copy Today… Amazon:                                                      https://www.amazon.com/UpLevel-Now-Freedom-Personal-Professional-ebook/dp/B09V4M5DC5/ (https://www.amazon.com/UpLevel-Now-Freedom-Personal-Professional-ebook/dp/B09V4M5DC5/) Barnes and Nobel:        ...

In this episode, Maureen shares the metrics, strategies and tactics businesses should focus on depending on their lifecycle stage. What we discussed: Maureen's Entrepreneurial journey; The number one thing entrepreneurs need to understand before looking at data; Doing the work that no one wants to do; Numbers that you need to keep your eyes on; Main focus for businesses in emerging stage; Main focus for growth stage; Systemizing for scaling stage; Why some businesses don't reach the scaling stage; Why impatience can kill dreams

PODCAST GUESTToday I'm excited to introduce you to Maureen Mwangi from the state of Texas. Maureen was born in Kenya to entrepreneurial parents with a flair for business success. Being surrounded by innovation, energy and business competence Maureen was soon learning and contributing to the family business and was drawn to product development and marketing. It wasn't long before Maureen then moved to the US to study for a master's degree in marketing. Maureen is a highly sought after at brand growth expert due to her unique track record for launching and scaling notorious brands. She's the creator of the Big Brand Academy, the Product Profit Lab and Startward Consulting and has her own podcast called The Product Entrepreneur. Website: www.startwardconsulting.com Facebook: /startwardconsultingInstagram: @maureenmwangiofficialLinkedIn: /in/maureenmwangi/ABOUT THE HOSTMy name is Dave Barr.I have been working as a Purchasing Manager for well over 20 years and have had the joy of working in various manufacturing industries throughout this time.I have signed contracts for many millions of pounds Sterling over these years across a range of products and services with business from Asia to the USA and Europe.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT ME, The Real Life Buyer @Email: david@thereallifebuyer.co.ukWebsite: https://www.thereallifebuyer.co.uk/Find and Follow me @reallifebuyer on Facebook, Instagram and TwitterDisclaimerThe views, information, or opinions expressed during this podcast are those solely of the host and guest(s) involved and do not reflect the views of any other individual or company. This podcast does not constitute professional advice or services. We do not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information is strictly at your own risk and we will not be liable for any losses or damages in connection with any information provided.

Maureen Mwangi, Founder of Startward Consulting, grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. As she got older, she became acutely aware of the financial freedom business ownership afforded her family, along with access to more opportunities. Maureen quickly learned that the secret to her parents' business success was the reputable, trustworthy product-based brand they created. While others were taking shortcuts and selling commodities on the cheap, Maureen's parents focused on developing a reputation that was unparalleled in their market. Her curiosity for building breakout brands became the seed for what would become her voyage overseas in search of higher education in the U.S. Years later, armed with a Master's Degree in Marketing, Maureen quickly ascended to leadership and began to build some of America's most beloved brands - from Lays to Chobani to L'Oreal to Dove. She mastered the billion dollar brand building strategies that most entrepreneurs never have the resources to access, and in doing so, she discovered her zone of genius - the rare ability to connect with a market and turn real data into brand growth strategies that drive multimillion dollar growth. Today, Maureen is one of the most sought after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she's the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. In today's episode Maureen and Jen discuss:  7:47 the two things you need to do to grow a brand successfully 8:08 the difference between how big brands think vs. small brands 9:52 how to create magnetic content 12:58 the area that small brands struggle the most 15:00 why what you think matters in terms of your sales 16:52 what your number one goal should be as a small business 19:05 the importance of having a vision 21:00 why a website isn't as important as you might think it is 23:16 what it means to talk about your product without selling it 29:11 reasons why entrepreneurs avoid looking at their numbers 31:21 three common mistakes entrepreneurs make when growing a product line If you loved this episode and want more from Maureen you can apply to be a part of the Product Profit Lab here. Make sure you follow Maureen on Instagram @maureenmwangiofficial Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it's everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide.  Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor's Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com  Want more from The Vendor's Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen's life and daily inspiration on how to grow your business and your personal life.

Maureen Mwangi grew up in Nairobi, Kenya where entrepreneurship was not commonplace.  Her grandfather had started a hardware business which had been passed down to her father and mother. Working in the business and watching her parent's grow the business, gave her the entrepreneurial bug.While few went to university and even fewer went abroad, Maureen headed to America to complete a Master's Degree in Marketing. She soon found herself working with brands such as Lays, L'Oreal and Dove and learning the secrets to growing brands.The entrepreneurial has never left Maureen, which has seen her venture out establishing her own company while she helps businesses launch and grow their brands. In this interview, Maureen shares detail of a book that has inspired her onto success.#insightsintosuccess #inspirationalstories #readingFor more great content, go to:https://www.isintosuccess.comhttps://www.instagram.com/insightsintosuccess/https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445ghttps://www.tiktok.com/@insightsintosuccessEmail us at: paul.d@msofmarketing.comThanks for supporting us in our journey to find the secrets to success!

Maureen Mwangi grew up in Nairobi, Kenya where entrepreneurship was not commonplace.  Her grandfather had started a hardware business which had been passed down to her father and mother. Working in the business and watching her parent's grow the business, gave her the entrepreneurial bug.While few went to university and even fewer went abroad, Maureen headed to America to complete a Master's Degree in Marketing. She soon found herself working with brands such as Lays, L'Oreal and Dove and learning the secrets to growing brands.The entrepreneurial has never left Maureen, which has seen her venture out establishing her own company while she helps businesses launch and grow their brands.Listen as Maureen talks about the challenges and lessons that she has learned along with her insight into what it takes to succeed as an entrepreneur.#success #insightsintosuccee #businesssuccess #entrepreneursuccess For more great content, go to:https://www.isintosuccess.comhttps://www.instagram.com/insightsintosuccess/https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445ghttps://www.tiktok.com/@insightsintosuccessEmail us at: paul.d@msofmarketing.comThanks for supporting us in our journey to find the secrets to success!

Today we dive into all things RETAIL! Have you ever thought about your gorgeous products being on a Target or Nordstrom shelf?  Today's guest is Maureen Mwangi. Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.    In this episode we dive into: Three phases of a product-based business's lifecycle and What are the most important marketing and sales strategies needed for each phase   Why it's important for product-based entrepreneurs to “know their numbers.”    When it comes to “big brand strategies” What do big brands know that growing brands don't Connect with Maureen   Website: www.startwardconsulting.com Instagram: Instagram: https://www.instagram.com/maureenmwangiofficial/ maureen@startwardconsulting.com Let's Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram 

Maureen was raised by her entrepreneur parents in Kenya - she quickly realized entrepreneurship was not very common in her community and that her beliefs were different than others around her because of it. Maureen's brainpower is behind some of the brands you know and love like Chobani, Loreal, and Dove. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. This episode is a MUST LISTEN if you are at any stage (idea stage - thriving stage in the market) of a product-based business... but also if you just want to be blown away by killer marketing tips! Lets Connect: Instagram Facebook Website Connect with Maureen: www.startwardconsulting.com Product Profit Lab Big Brand Academy Facebook

R-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations, making it impossible for many advertisers to sell their products online profitably.  Meanwhile, a succession of unbelievable supply chain issues make costs and material availability a nightmare that threatens the future of nearly every product maker—including those sourcing locally. Maureen Mwangi teaches growing product makers to navigate challenges like these profitably, and joins host Laurier Mandin to share advice and insider tips from her work in launching products for the likes of Lays, L'Oréal, Dove and Chobani. She explains why huge brands like GE, Toshiba and Johnson & Johnson are suddenly transforming to become smaller, and what that says to startups and growth-oriented product businesses.It's a jam-packed episode that covers many of the most important challenges facing product makers and product managers in the incredibly transformative era unfolding before us day-to-day. Here are a few of the highlights:1:04 What you can learn from product giants becoming smaller, and have customers lean into your “smallness”3:52 The two factors that MOST influence a customer's buying decision, and how they relate to your product5:44 How to leverage Fame, Frequency and Fluency to make your brand a household word with any audience6:46 Why “scientific precision” is the key to profitability and success for a product business8:48 Value Based Pricing, and how it can transform a product business into a profit leader12:11 How to transition safely from a PPC-dependant eCommerce business to your own retail storefront16:20 Why product makers' growth strategy is different now, and how to embrace community building 18:35 How to manage supply chain gaps and avoid disappointing loyal customers20:55 What is a “cash multiplier system,” and how having one can dramatically increase profitability22:40 The one sure way to prevent customers from turning to your competitionStartward Consulting: https://www.startwardconsulting.comGraphos Product, the product marketing agency: graphosproduct.com

Today we're discussing emotional branding for small business. In the past, we've talked a lot about the visual aspect of your brand. The colors, your logo, signage - even your business name. Now, we're approaching https://giftbizunwrapped.com/episodes/your-brand (branding) from a different angle. I'm sure you've heard Maya Angelou's quote about it not being what you say or what you do but how you make someone feel. "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." ~ Maya Angelou This softer branding characteristic is missed by many and can be the most powerful thing to get right to attract and retain - not just customers, but raving supportive fans. Maureen grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. As she got older, she became acutely aware of the financial freedom business ownership afforded her family, along with access to more opportunities. Maureen quickly learned that the secret to her parents' business success was the reputable, trustworthy product-based brand they created. Armed with her Master's Degree in Marketing, she quickly ascended to leadership and began to build some of America's most beloved brands such as Lays, Chobani, and L'Oreal. Today, Maureen is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She's one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. BUSINESS BUILDING INSIGHTS Focus on the why behind the reason somebody is having your product. The best https://giftbizunwrapped.com/episodes/marketing-for-small-business (marketing strategy) for any product-based business is word-of-mouth and referrals. Your business should provide the solution for your customers' problems. Think bigger and have a vision of where your business should be in the next years.

Maureen Mwangi is the Founder and CEO of Startward Consulting, a growth firm for product brands, and the Host of The Product Entrepreneur Podcast. Maureen is a storied brand growth strategist who has worked with some of America's most lovable brands like L'Oreal, Dove, Lay's, and Chobani. She is the Creator of Big Brand Academy and the Product Profit Lab, where she shares her expertise with product-based entrepreneurs.  Maureen's zone of genius is a rare ability to connect with the market and turn real data into brand growth strategies that drive multimillion-dollar growth. She also gives back through her nonprofit organization, the Taji Foundation, which supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. Here's a glimpse of what you'll learn:  Maureen Mwangi's background and how she got started in brand management The projects Maureen worked on at Nielsen and what she learned from them Maureen talks about the challenges she faced entering the CPG industry and explains how she handled the entrepreneurial itch while working in the corporate world What Maureen learned from working with Chobani and how she helps emerging brands handle distribution for optimal growth Maureen's thoughts on the growth of e-commerce and the future of emerging brands How changing consumer behavior affects brand building Are there more opportunities for emerging brands now than there were five years ago? Maureen talks about building a team, the brands she wants to work with, and her future plans  Maureen's advice to fellow entrepreneurs and her reasons for starting the Taji Foundation  Where to learn more about Maureen and her businesses In this episode... At a young age, Maureen Mwangi found out that the secret to her parent's successful business was their good reputation, well-made products, and trustworthy brand. While others in the industry were taking shortcuts, her parents focused on building a great reputation. This gave them a lot of financial freedom, success, and access to more opportunities. Over the years, changes in consumer behavior have meant that people are more deliberate about what they buy and consume. They want to support businesses that are authentic, credible, and in it for more than the money. As a result, brand and reputation management has become essential. In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Maureen Mwangi, the Founder and CEO of Startward Consulting, to talk about building a reputable and credible CPG brand. Maureen explains how her parents influenced her career in brand management, talks about the challenges of joining the CPG industry, and explains how she helps emerging brands handle distribution. Stay tuned. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Startward Consulting Maureen Mwangi on LinkedIn Maureen Mwangi's email: maureen@startwardconsulting.com Big Brand Academy Product Profit Lab Nielsen Chobani Kendra Scott  "Expanding Your Marketing Team with Beyond Broth" with Grace Ventura and Sarah Bird Grace's Goodness Organics (formerly Beyond Broth) Grace Ventura on LinkedIn Sarah Bird on LinkedIn Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web at Lucky #7!!! You can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts. Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands.  Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.

From a young girl in Kenya sitting at her parents' dinner table discussing how to best market her parents' building supply company to coming to the US at 20 to get her masters' in business analytics, Maureen Mwangi has experienced a lot. She is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays, and has gotten to peek behind the curtain at how exactly these huge brands market. Maureen now works as a consultant where she takes the insights that she gained while working for these huge companies and brings the information and knowledge to small and medium sized business owners who previously didn't have access to this info. She's taking us through the things she's found that big brands do and most small and medium sized businesses don't, and just how we can do what the big brands are doing to more effectively brand ourselves and sell our products and services. This episode is jam-packed with actionable takeaways that you can use to build a better brand. Stay Connected with Maureen: Join her Facebook Group, Product Entrepreneurs Who Scale Visit her website, startwardconsulting.com   If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @niclaino on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Interested in learning more about working with me? Click here to learn more about how we can work together.  Want to be in the know whenever I've got new content, freebies, and classes? Sign up for my email list.

You can try hard to ignore it, but I have to tell you, Black Friday is coming. Before the turkey is cooked, big brands and small businesses will be going head to head flooding inboxes with sales and deals no one can refuse (but anyone can delete).  Is your business ready for a Black Friday promotion? Do you have a game plan and strategy in place ready to execute? If you do, you may want to take a moment to listen to the knowledge big brand strategist Maureen Mwangi is sharing in this episode. Today we're talking about: Benefits of being a small business and brand What businesses are Black Friday sales best for?  How can service-based businesses use Black Friday promotions? How to strategically setup of a Black Friday promotion Measuring and evaluating the success of your Black Friday promotion Having worked with large brands we all know such as Loreal, Dove, Pepsi, and Chobani, Maureen easily sees one of the biggest perks of being a small business is the flexibility and ease with which you can move and test new strategies without obstacles and politics that tie up bigger brands. “Just because you're small, doesn't mean you're not potent” Planning and strategizing are key to successfully running a Black Friday promotion for any business, but are Black Friday promos great for every business? Maureen shares great insights on how to determine if this is right for your business.  Keeping your existing customers in mind can help you decipher if offering deep discounts for new business may leave your loyal customers with a less than favorable perception of the high-end value they've been using. TIP #1: Maureen suggests knowing where Black Friday fits into your strategy. Make sure to use it skillfully to either eliminate inventory or boost an introduction to your brand. Service providers have to be careful to not jeopardize customer retention for new customer acquisition. Exposing your loyal customers to an early access deal or a sneak peak is a great way to consider navigating this terrain.  Whether you are a service-based business or product-based business, knowing how to set up for your Black Friday promotion takes lots of planning, but is so much easier with these reminders that Maureen shared: Know the timing of your sale; 1-Day versus full weekend Which products (or services) you will promote and why! Plan for your prelaunch campaign  TIP #2: Maureen advises that you don't get comfortable. Get really smart at knowing what your customers want and know where they are. You cannot copy and paste another person's strategy because you don't know what they're trying to fix on the back end. You have to know your marketing, have a plan, track your metrics, and have everything thought out. Your business and your brand are unique to you. When you have to audit the health of your promotion and evaluate if it was successful, Maureen lays out nice details on how to look at your data and make these important determinations. The ultimate goal is not having to reinvent the wheel for your Black Friday promotion next year. The goal is to know how you perform this year so you can tweak your strategy and execute better next time.  I want you guys to know this..... Black Friday and Christmas is not your time to test [...] Black Friday and Christmas, you're executing on your best promotions. Maureen is the queen of turning data into revenue and growth. She's done it effectively for brands we probably use everyday, and you can book a call with her or follow her on her socials below. Links to connect with Maureen: Website Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

From Startup to Growthhttps://m.facebook.com/events/2967581053564455  

In this episode I had the pleasure of chatting with Maureen Mwangi.  Maureen grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew.  As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night.  As she got older, she became acutely aware of the financial freedom business ownership afforded her family, along with access to more opportunities.Maureen quickly learned that the secret to her parents' business success was the reputable, trustworthy product-based brand they created. While others were taking shortcuts and selling commodities on the cheap, Maureen's parents focused on developing a reputation that was unparalleled in their market. Her curiosity for building breakout brands became the seed for what would become her voyage overseas in search of higher education in the U.S.Years later, armed with a Master's Degree in Marketing, Maureen quickly ascended to leadership and began to build some of America's most beloved brands - from Lays to Chobani to L'Oreal to Dove. She mastered the billion dollar brand building strategies that most entrepreneurs never have the resources to access, and in doing so, she discovered her zone of genius - the rare ability to connect with a market and turn real data intobrand growth strategies that drive multimillion dollar growth.Today, Maureen is one of the most sought after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting.  CONNECT WITH MAUREEN:maureen@startwardconsulting.comwww.startwardconsulting.com

My guest today is a brand growth strategist for product brands. You might be thinking, as interior designers we don't sell products we sell services, but there are so many great strategy tips you will take away from this episode. Maureen Mwangi grew up in Kenya, where entrepreneurship was not the norm. Her parents were entrepreneurs and she quickly learned from them what it takes to build a successful business and the underlying qualities needed to be an entrepreneur.   With a Master's Degree in Marketing, Maureen quickly ascended to leadership in some of America's most beloved brands and mastered the billion-dollar brand-building strategies that most entrepreneurs never have the resources to access. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She also has a passion project: Taji Foundation - a non-profit organization that supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.   Follow Maureen on Instagram or check out her website!   November 10th we will be hosting our 2nd Annual Interior Design Business Success Summit! Registration is now open! We hope to see you there!   Thank you to our sponsors for their support!  Satanoff Insurance is focused on face-to-face connections and customized coverage … Be sure to tell them we sent you!  Foyr Interior Design Software helps you create 3D floor plans & Interior Designs … Check them out!  To stay in touch with Michelle, please follow her on Instagram and join our Free Facebook Community!   Have ideas or suggestions or want to be considered as a guest on the show?  Email me!

My guest today is a brand growth strategist for product brands. You might be thinking, as interior designers we don't sell products we sell services, but there are so many great strategy tips you will take away from this episode. Maureen Mwangi grew up in Kenya, where entrepreneurship was not the norm. Her parents were entrepreneurs and she quickly learned from them what it takes to build a successful business and the underlying qualities needed to be an entrepreneur.   With a Master's Degree in Marketing, Maureen quickly ascended to leadership in some of America's most beloved brands and mastered the billion-dollar brand-building strategies that most entrepreneurs never have the resources to access. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She also has a passion project: Taji Foundation - a non-profit organization that supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.   Follow Maureen on Instagram or check out her website!   November 10th we will be hosting our 2nd Annual Interior Design Business Success Summit! Registration is now open! We hope to see you there!   Thank you to our sponsors for their support!  Satanoff Insurance is focused on face-to-face connections and customized coverage … Be sure to tell them we sent you!  Foyr Interior Design Software helps you create 3D floor plans & Interior Designs … Check them out!  To stay in touch with Michelle, please follow her on Instagram and join our Free Facebook Community!   Have ideas or suggestions or want to be considered as a guest on the show?  Email me!

Maureen Mwangi is a brand growth strategist for product-based businesses and the founder and CEO of Startward Consulting. Maureen has worked with billion dollar household brands we all know and love including Dove, Lay's, L'Oreal, Chobani, and more. Now she helps to bring those big brand secrets to entrepreneurs and small business owners to help them grow highly profitable 6 and 7 figure businesses.In this episode we talk about:What you can learn from big brands and incorporate TODAY in your businessThe difference between branding and marketingThe role mindset and confidence plays in business buildingMindset shifts to make in order to achieve your business goalsThe different stages of business and how to work inside each of themHow to use big brand pricing strategy to price your products effectivelyAnd so much more!Press play to hear Maureen's big brand secrets, powerful mindset shifts, and inspiring stories. We're so grateful to have her on the podcast!References and links:Connect with Maureen:Instagram: https://www.instagram.com/maureenmwangiofficial/Website: https://www.startwardconsulting.com/Get your Customer Clarity Workbook:https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

Maureen Mwangi explains the core elements of any brand that draws its ideal customers, including the functional and emotional benefits, the DNA of the brand, and more.  Ready to learn the 8 things that create a magnetic brand?  Listen to find out!

0:00 - 1:00 - We spent 15-minutes talking about PSLs and then the audio was terrible so enjoy this freedom for our intro and feel free to check us on out social! 1:01 - 28:45 - Today we are talking to the incredible Maureen Mwangi of Startward Consulting. Maureen is a brand growth strategist who has worked with large brands like Frito Lay, L'Oreal, and more. She gives us incredible insights on marketing mistakes, preparing your business for retail, how she's overcame financial challenges, and more. You can find Maureen at startwardconsulting.com or on Instagram at instagram.com/maureenmwangiofficial For show notes and a list of everything we talked about, visit www.heartandhustlepodcast.com. Meet the hosts: Angelica Yarde (instagram.com/studio404paper) and Charisma O'Keefe (instagram.com/charismaokeefe)

Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night.Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she's the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.- From Maureen's BioJoin us as we dive into Maureen's story, how to build a brand, and the steps you can take to improve your business. Show Notes40s - Maureen's introduction 4:00 - What did you learn from your parents in regards to entrepreneurship 10:37 - What were the events following your education here in the US14:50 - What do big brands know that growing brands might not know18:45 - How does business to business marketing differ from business to consumer marketing 22:40 - Tips to financial freedom: lessons from Maureen's mentor 29:00 - Talking more about Maureen's passion project: Taji Foundation 33:40 - Advice when thinking about starting a business: getting it off the ground  38:40 - What Maureen is passionate about aside from work44:30 - Reflection on life, perspectives, and final thoughts…   Check out Startward Consulting. Also on Facebook.

749 - Leveraging Data and Getting Results with Startward Consulting's Maureen Mwangi

During the episode Maureen gave us great insights about:

When you're first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you're scaling? Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely. Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.   Connect with Maureen Mwangi Company website LinkedIn Company Facebook Instagram    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Today's guest is Maureen Mwangi, a consultant, coach, and strategist for brand marketing strategy firm Startward Consulting. Discussed in this episode: * For entrepreneurs who are just starting out, what are some steps they should make? * The critical importance of entrepreneurs treating their business like a business, not like a hobby. It can't be, “Oh, this is what I do on the side.” * The stigmas around a business earning a lot of money, contrasted with the fact that profit is the lifeblood of a business. * In the service space, there are benefits for pricing your product as a high ticket item. * How too many entrepreneurs fail to take into account the cost of labor when building their businesses. * How both Ralph and Maureen admire the book, “The ONE Thing,” by Gary W. Keller and Jay Papasan. THANKS! Thank you to our guest, Maureen Mwangi. Learn more about Maureen and Startward Consulting: https://www.startwardconsulting.com. Listen to Maureen Mwangi's Product Entrepreneur Podcast: https://spoti.fi/3t6WjtZ. JOIN US! * Join Ralph's private community for transformative weekly content: https://www.ralphgravejr.com/community. * Join the Gulfstream Way, a 90-day coaching program that will help you grow as a person and a leader through personal coaching and transformative training: http://bit.ly/The-Gulfstream-Way-program. CONNECT WITH RALPH! * Instagram: https://bit.ly/Ralph-Graves-Jr-Instagram. * LinkedIn: https://bit.ly/Ralph-Graves-Jr-LinkedIn. * Facebook: https://bit.ly/Ralph-Graves-Jr-Facebook. * YouTube: http://bit.ly/Ralph-Graves-Jr-YouTube. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

Have you ever taken a look at bigger brands or household products and considered, what are they doing that I could implement in my own business?  In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn’t) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram. Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand! ON TODAY’S EPISODE: What bigger brands are doing that smaller brands should pay attention to Why big brands are “humanizing” their marketing efforts Data you should be tracking and how you leverage that in your marketing strategy Why you need to be ruthless when looking at your numbers and data What data points seasoned business owners should look at How to leverage data for positive change in your business Tech tools you can use to see the ROI from marketing activities What data you shouldn’t care about tracking Maureen’s tip on optimizing your brand How to get comfortable with integrating data into decision making FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP204 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/ JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

In this episode I am speaking with Maureen Mwangi about scaling a product-based business. Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. You can contact with Maureen HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

Join Lori and her guest, Maureen Mwangi, as they talk about her unique journey in philanthropy. Maureen runs a company called Startward Consulting that teaches product-based entrepreneurs the strategies they need to turn their brands into household names. She also runs a nonprofit organization called the TAJI Foundation that supports boys in Kenya to get education to provide for their families and build generational wealth. Stay tuned!   Here are the things to expect in the episode: The value of knowing your identity first before you can understand what impact you can make.  Maureen's cultural perspective on why she chose to help boys in Kenya. What does success look like for the people she supports? Embracing the fact that philanthropy doesn't have to be picture-perfect all the time. The recent movement for newer brands to integrate corporate social responsibility to their values. And much more!   About Maureen Mwangi: As Maureen puts it, she didn't have the resources to successfully run a business early on, despite her efforts. Her goal is to offer small businesses, entrepreneurs and aspiring youth what she didn't have as a child by using the same strategies that the smartest companies employ. She looks forward to applying those strategies to your business.   Connect with Maureen Mwangi: Startward Consulting: https://www.startwardconsulting.com/ TAJI Foundation: https://www.facebook.com/TAJI-foundation-104098324428081/ Facebook Group: https://www.facebook.com/groups/productentrepreneurswhoscale   Oprah Winfrey Leadership Academy for Girls: https://owlag.co.za/   Connect with Lori Kranczer! Website: https://www.everydayplannedgiving.com/ Facebook Group: https://www.facebook.com/groups/positiveimpactphilanthropy LinkedIn: https://www.linkedin.com/in/lorikranczer/

In Episode 109 of The Vendor's Daughter we interview Maureen Mwangi, a brand strategist who worked with brands like Frito-Lay, Pepsi, L'Oreal and Dove before starting her own consulting firm. After our interview we hired her as our brand strategist for Oh Goodie! box.  Listen in to find out: the two main things you need to focus on to grow your brand why you need to build a community for a brand and your personal life the biggest takeaway I have from my first business call with Maureen If you don't have time to listen then just know this: if you are trying to show up as someone other than yourself you aren't going to have any fun, you aren't going to succeed and you're wasting your time.  Get more at thevendorsdaugher.com  Follow on Instagram @thevendorsdaughter The premier sponsor of The Vendor's Daughter is Oh Goodie! box. Oh Goodie! Box is a snack box subscription service designed to give you the fuel you need to enjoy your time with the ones that matter most. Use code TVD for 25% off your first order at ohgoodiebox.com

In Episode 109 of The Vendor's Daughter we sit down with Maureen Mwangi, a brand strategist who worked with household names like Lays, Chobani, L'Oreal and Dove before starting her own consulting firm.  In today's episode Maureen digs into: why small brands need to start thinking like big brands why small business owners need to be the face of their brands how to create content that's magnetic the 3 main mistakes she sees small brands make while trying to grow the 2 areas you need to focus on when growing a product business Maureen also digs into mindset and how entrepreneurs, through comparison and limiting beliefs become the bottleneck of their own business.  For show notes go to: thevendorsdaughter.com/episode109 Follow The Vendor's Daughter on Instagram @thevendorsdaughter Want more from Maureen? Visit startwardconsulting.com and follow her journey on Instagram @maureenmwangiofficial The Premier Sponsor of The Vendor's Daughter podcast is Oh Goodie! Box. Oh Goodie! is a snack box subscription service that curates a box of treats filled with emerging brands and household names that you already love. Need a gift and don't have time to go to the store and the post office? Shop Oh Goodie! Need snacks for your next corporate event and don't want to overpay? Shop Oh Goodie! Use code TVD at checkout for 25% off your first order at ohgoodiebox.com Want to stay up to date on all the new snacks? Follow @ohgoodiebox on Instagram  

Maureen Mwangi shares how success comes from the decisions made every day towards your goals.

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a certified Mastery Level Profit First Professional. Let's dive into strategies to maximize profits in your business! In this episode we discuss different strategies in growing your brand. Maureen Mwangi is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names.  Maureen is the brand growth strategist behind some of America's most beloved brands, like L'Oreal, Chobani, Dove, and Lays.  Maureen's zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.  You may contact Maureen at https://www.startwardconsulting.com . Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays. In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growth strategies that big brands use to find their secret sauce, build a brand obsession, and maximize sales for their product-based businesses.    What You'll Learn:  What brand strategy REALLY is… beyond just your colors and logo The RIGHT WAY to expand your product line The #1 thing you need to understand in order to create content that converts Download the Sales Maximizer Spreadsheet https://www.startward-consulting.com/maximize-your-product-sales   Connect With Maureen Consulting Company: https://www.startwardconsulting.com/ Free Facebook Group: https://www.facebook.com/groups/productentrepreneurswhoscale FREE Resource Library  Every freebie I've created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!    Let's connect on Instagram @ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let's see how I can help get you to the next level!    Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.