eCommerce Badassery

How is it June already?! If you've been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results. In this quickie episode, I'm giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to).   Inside the Episode: Why NOW is the time to do a gut check on your business 3 simple questions to refocus your strategy for Q3 and Q4 How one Lounge member shifted her priorities after a classic shiny object moment Proof that doing less is almost ALWAYS the right answer   _______ Full Episode Show Notes http://ecommercebadassery.com/331   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, we're breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt. What We Cover: What Shopify's new Theme Blocks architecture really means (and if you need to upgrade) The power (and potential time-suck) of AI block generation inside the theme customizer Why the new campaign tracking tool might be the most useful update of all A behind-the-scenes look at multi-class discounts and the apps you'll need to make them work What to watch out for if you're thinking about using Shopify Collective for dropshipping How POS and Sidekick updates could impact in-person selling and customer service Key Takeaway: Just because Shopify adds it, doesn't mean you need to use it. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.   _______ Full Episode Show Notes http://ecommercebadassery.com/330   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year. While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.  But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year.  What does that take? An intentional email list-building strategy.     _______ Links Mentioned Content Badassery: https://ecommercebadassery.com/content-badassery   _______ Get the Full Show Notes http://ecommercebadassery.com/329   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

ChatGPT Is Getting Into Shopping. Here's How to Make Sure Your Products Show Up Search is shifting… again. This time, it's not Google leading the charge — it's ChatGPT. In this episode, we're diving into the new shopping feature inside ChatGPT and what it means for eCommerce businesses like yours. Inside This Episode, You'll Discover: What ChatGPT's new shopping feature means for eCommerce discovery How to optimize your product pages so they show up  How gift guides (yours + others') can fuel AI and search visibility SEO strategies you can implement right now to future-proof your product visibility Key Takeaway: The way people discover products online is changing fast, and the brands that get found are the ones who optimize early. If you've been putting off SEO, this is your sign to get back on it, because it's not dead...it's just evolving.   _______ Full Episode Show Notes http://ecommercebadassery.com/328   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week's eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win. Inside This Episode, You'll Discover: Why hyper-segmentation kills data and wastes time on small lists How to balance beautiful email design with deliverability (hint: text emails still work!) Smart testing strategies that actually give you answers Easy, high-impact lifecycle campaigns to re-engage your list How to tune out the noise and trust your own data Key Takeaway: Stop bouncing between gurus and strategies—focus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.   _______ Full Episode Show Notes http://ecommercebadassery.com/327   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely. In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based on findings from the "Spark of Discovery" study, I'll show you how to create those magical moments that turn browsers into loyal customers. From gamification strategies and personalization techniques to video implementation and surprise-and-delight tactics, you'll learn proven ways to bring emotional connection back to your online shopping experience. Tune in to learn: Why your customers feel disconnected when shopping online (and what to do about it) How to recreate the in-store discovery experience in your digital store Specific tools and techniques to reduce overwhelm while increasing discovery Simple ways to create "happy accidents" that keep customers coming back How to leverage customer data ethically for personalized experiences that feel magical, not creepy Don't miss the full show notes with links to all the tools, courses, and episodes mentioned, plus access to the complete Criteo report that inspired this conversation.   _______ Full Episode Show Notes http://ecommercebadassery.com/326   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Struggling to stand out in a noisy eCommerce world? This episode holds the key. With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I'm breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases. From the right tech tools to the best quiz platforms, plus real examples of how to use customer insights to level up your email flows, campaigns, and website—this episode is your roadmap to making every interaction count. Tune in to learn: The difference between zero and first-party data (and why it matters) What data to collect based on your product type How to leverage email, quizzes, and segmentation for personalization that actually works My favorite tools (and the ones to avoid) for collecting and using customer data   _______ Full Episode Show Notes http://ecommercebadassery.com/325   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Overthinking every move in your biz? You're not alone. I'm diving into the real reason you're not making progress—and spoiler alert, it's not because you need another course or a better strategy. We're talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business. It's a quick pep talk to help you get out of overthinking mode and back into momentum. You've got this—now it's time to act like it.   _______ Full Episode Show Notes http://ecommercebadassery.com/324   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Tariffs Are Changing—Here's What eCommerce Business Owners Need to Know Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you're importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think. In this episode of the eCommerce Badassery Podcast, I'm breaking down the latest updates on Trump's tariff changes, how they could impact your business, and what you can actually do about it. I'll walk you through what's changing with the De Minimis exemption, what this means for small shippers, and why now's the time to roll up your sleeves and get closer to your numbers, your products, and your customers. We're talking negotiation tactics, alternative sourcing strategies, and creative ways to cut costs without sacrificing quality. I'm even sharing how I survived and thrived during the 2009 recession—because we've done hard before, and we can do it again. Whether you manufacture overseas, ship internationally, or just want to stay one step ahead of the chaos... this is a must-listen. What You'll Learn: What the latest U.S. tariff changes mean for product-based businesses How the De Minimis exemption is changing—and why it matters Real strategies to protect your margins (even if your costs go up) How to negotiate smarter with suppliers and get creative with sourcing Why expanding to international markets outside the U.S. might be your smartest move yet And why now is the time to stay focused, not freak out _______ Full Episode Show Notes http://ecommercebadassery.com/323   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Before you tweak your website, or write another Instagram caption… fix this. There's one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it. It's not flashy. It's not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it's supposed to. In this episode, I'm pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it.   _______ Full Episode Show Notes http://ecommercebadassery.com/322   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

I know your to-do list is already a mile long… but the simple tweaks I'm sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list. We're talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm.  If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now _______ Full Episode Show Notes http://ecommercebadassery.com/321   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Simple Messaging Tweaks That Drive eCommerce Conversions Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year. Discover how to: Shift which pain points you address without changing your products Leverage the exact language your customers use (and the jewelry example that proves why it works) Find the perfect balance between evergreen content and timely, seasonal relevance Whether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments can createan immediate impact on your conversion rates. Learn how to stay connected with your audience and maintain strong engagement regardless of seasonal shifts, trends, or economic changes.   Check Out the AI Brand Brief https://ecommercebadassery.com/brandbrief/ _______ Full Episode Show Notes http://ecommercebadassery.com/320   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

You're doing all the things—posting on social, tweaking your website, maybe even running ads. But despite all that effort, sales aren't where you want them to be. The problem? It's not just about getting more traffic. Most eCommerce businesses are leaking sales in places they don't even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their marketing before they become a problem. In this episode, we're diving into: ✔️ The biggest mistake small business owners make when it comes to growth ✔️ How big brands turn casual shoppers into loyal customers (and how you can, too) ✔️ What's keeping your business stuck (and how to break the cycle) If you're tired of wondering why customers aren't buying—or why they buy once and never come back—this episode is for you.   _______ Full Episode Show Notes http://ecommercebadassery.com/319   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

What if the one thing holding your business back wasn't strategy—but the fact that you haven't asked for what you need? This week, I'm sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear. Because here's the thing: you don't have to do this alone. In this episode, we're diving into: The power of vulnerability in business (and why honesty is your secret weapon) Why your customers and community want to support you—but only if you let them The truth about small wins (and why you don't need a big break to succeed) How asking for help—whether from customers, peers, or mentors—can transform your business Whether you're feeling stuck, overwhelmed, or just need a reminder that you have a whole community rooting for you, this episode is for you.   _______ Full Episode Show Notes http://ecommercebadassery.com/318   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Ever feel like no matter how much you hustle, your to-do list just keeps growing? You're constantly working, but somehow, you're still stuck—spinning your wheels without making real progress. The problem isn't that you're not working hard enough. It's that you might be working against your own productivity style. In this episode, we're diving into: Why multitasking and constant task-switching are killing your efficiency (without you realizing it) The power of understanding how you work best—so you can stop forcing productivity hacks that don't fit A free quiz that can help you uncover what's actually holding you back How to structure your workflow in a way that finally helps you move forward If you're tired of feeling overwhelmed and want to start working smarter, not harder, this episode is for you!   Take the Quiz: https://www.todoist.com/productivity-methods   _______ Full Episode Show Notes http://ecommercebadassery.com/317   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster? The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time. _______   Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Full Episode Show Notes http://ecommercebadassery.com/316   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them? In this episode, I'm breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now's the right time for you to jump in. Plus, we're gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if you want to finally get ads working for your business, you don't want to miss this one! _______   Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Full Episode Show Notes http://ecommercebadassery.com/315   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

With all the talk of trade wars, tariffs, and economic shifts, it's no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here's the deal—while we can't predict every twist and turn, we can focus on what's actually within our control. In this episode, I'm breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens. If you're wondering how to future-proof your business without spiraling into panic mode, this episode is for you. _______   Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Full Episode Show Notes http://ecommercebadassery.com/314   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead.    Our goal... do less to achieve more and avoid the overwhelm along the way! _______   Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Full Episode Show Notes http://ecommercebadassery.com/313   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Feeling stuck when it comes to hitting your revenue goals?

In this episode of the eCommerce Badassery Podcast, I'm diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business. Lounge Members don't forget—our Quarterly Planning Workshop is coming up on January 20th.   _______   Full Episode Show Notes http://ecommercebadassery.com/311   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

We're kicking off the new year with a powerful exercise to set your goals and intentions for the months ahead in your eCommerce business. I'll guide you through a reflection of 2024—what worked, what didn't, and how to leverage those lessons to map out for strategy for this year. We'll talk about: How to reflect on your marketing, products, and systems to uncover hidden insights. The importance of defining success beyond revenue goals. How to start crafting your 2025 vision, one step at a time. If you're ready to stop chasing trends and start building a strategic, focused plan for your business, this episode is for you. Lounge Members don't forget—our Quarterly Planning Workshop is coming up on January 20th.   _______   Full Episode Show Notes http://ecommercebadassery.com/310   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing!    Keep scrolling for all the links!   The Episodes Mentioned 307. High-Impact Projects for Q1 https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/   305. What the Election Results Mean for Product-Based Business Owners https://ecommercebadassery.com/2025-trump-policies-product-business/   93. All the Ways to Grow Your Business https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/   199. Shift This in Your Marketing: Focus on One Product https://ecommercebadassery.com/how-to-focus-your-ecommerce-marketing-strategy/   193. How to Create an Omnichannel Marketing Campaign https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/   127. How to Sell Out Your Next Product Launch https://ecommercebadassery.com/how-to-launch-ecommerce-product/   255. Why Big Profits Don't Equal Big Profits with Ellie Lum https://ecommercebadassery.com/the-cost-of-hiring-a-team-ecommerce-business/   224. Why It's Okay to Ignore Conventional Wisdom https://ecommercebadassery.com/ignore-conventional-wisdom/   The Courses Email Badassery https://ecommercebadassery.com/email-badassery/   Shopify Secrets https://checkout.ecommercebadassery.com/shopify-secrets   Shopify Badassery https://ecommercebadassery.com/shopify-badassery/   Ai Brand Brief https://ecommercebadassery.com/brandbrief/   Get on the Email List https://ecommercebadassery.com/freestuff   The Full Podcast Database Check out the eCommerce Badassery Podcast searchable database & filter by Q4! https://ecommercebadassery.com/database   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Shopify's latest updates are here! With 150 new feature rollouts, there is bound to be something that will change the way you run your eCommerce store.   _______   Full Episode Show Notes http://ecommercebadassery.com/309   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

You know I love me some numbers, especially when it comes to teaching my people how they can make more while doing less.  But more than just understanding what marketing channels are working and if your website it converting on par... there are a handful of other metrics you'll want to be tracking that give you a more holistic view of your marketing efforts.    Tune in to hear 3 Must-Measure metrics so you can start reflecting on how your business went in 2024 and what you might want to do better in 2025.    _______   Full Episode Show Notes http://ecommercebadassery.com/308   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Feeling stuck or overwhelmed by your endless to-do list? In this episode of the eCommerce Badassery Podcast, we're tackling 10 high-impact projects that can transform your business—without driving you to burnout. From optimizing your email automations and refreshing your website to expanding into new sales channels and getting serious about Facebook Ads, we're diving deep into the tasks that will make the biggest difference in your growth. You don't have to do all the things—just the right ones. Tune in to learn how to prioritize, take action, and set your eCommerce business up for success. Plus, discover the tools and resources that can help you every step of the way.   _______   Get on the Email List https://ecommercebadassery.com/freestuff _______   Full Episode Show Notes http://ecommercebadassery.com/307   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Save the Date! The Badassery Blitz is back on December 9th ⚡️ Tune in to hear more about the brand new courses and deals coming your way next month!  Get on the Email List https://ecommercebadassery.com/freestuff   Need Last Minute Holiday Marketing Help? Check out the eCommerce Badassery Podcast searchable database & filter by Q4! https://ecommercebadassery.com/database   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

I used to be skeptical about AI tools like ChatGPT—sure, they were fine for getting started, but the results often felt robotic and uninspired. Fast forward to today, and I'm fully on board. In this episode, I'm sharing how I've learned to harness the power of AI to create content that actually sounds like me, analyze data like a pro, and save serious time in my business. What You'll Learn: Why AI tools like ChatGPT are better than ever for content creation—when you know how to use them right How to use AI for research and ensure you're working with the most accurate, up-to-date information. Creative ways to use AI for data analysis, from Facebook ad performance to customer insights. Quick tips to train ChatGPT and make it your ultimate eCommerce assistant   _______   Get on the Email List https://ecommercebadassery.com/freestuff _______   Full Episode Show Notes http://ecommercebadassery.com/306   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

With the 2024 election mostly behind us (not all races have been called at the time of this recording) and Trump as our president-elect, I wanted to chat through some of the policies he's been floating that could uniquely affect you as a product-based business owner and a self-employed person 00:00 Introduction and Overview 01:48 Health Insurance Policies & Changes to the ACA 04:55 Understanding Tariffs and Their Impact 09:30 Tax Changes and Business Implications 14:58 Immigration and Its Economic Effects 15:30 Holiday Season Marketing Tips 17:07 Conclusion and Final Thoughts _______   Access the Full Document https://ecommercebadassery.com/2025-policy _______   Full Episode Show Notes http://ecommercebadassery.com/305   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

You only have ONE job in Q4 when it comes to your eCommerce business... let's talk about what it is and why it's so important.  _______   Get Holiday Content Ideas https://ecommercebadassery.com/holidaycontent _______   Full Episode Show Notes http://ecommercebadassery.com/304   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year. Having a solid strategy to encourage those repeat purchases is also a great way to bring in some additional revenue during January and February which are typically slower times for retail businesses. The good news is, this isn't my first rodeo which means I have a few ideas on how you can be intentional about capitalizing on the increased website traffic this holiday season.    Important Links All Holiday Episodes: https://ecommercebadassery.com/holidaypodcast   Searchable Podcast Database: https://ecommercebadassery.com/database   Holiday Planning Guide + Content Prompts http://ecommercebadassery.com/holiday   Show Notes & Transcript http://ecommercebadassery.com/303   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

With a 98% open rate and 29% click-through rate, SMS is an easy way to break through the Black Friday noise. Let's chat about how to seamlessly integrate SMS with your email campaigns, grow your list, and craft compelling messages - that won't take more than an hour or so of your time.  _______   Get Holiday Content Ideas https://ecommercebadassery.com/holidaycontent _______   Full Episode Show Notes http://ecommercebadassery.com/302   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

You know that email marketing is one of the MOST important things you can do during Q4 to amplify your sales, so today I wanted to talk about a few tips & tricks you can implement through the season to get more attention and engagement in the inbox.   As I always say, email inboxes are like Twitter feeds, and you're gonna be competing for people's attention. I want to make sure that you are so confident in the emails you send this season that you're not afraid to keep showing up.  _______   Get Holiday Content Ideas https://ecommercebadassery.com/holidaycontent _______   Full Episode Show Notes http://ecommercebadassery.com/301   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

It's officially Q4 which means the holiday season is upon us, and if you're like most eCommerce business owners, you're gearing up for the busiest—and most profitable—time of the year.  But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities. In today's episode, I've got your back! I'm breaking down the biggest holiday shopping trends for 2024, from when people are starting their holiday shopping to how different generations have different shopping habits. I'll also dive into how you can leverage trends like self-gifting and post-holiday shopping, to boost your sales and keep your sanity intact. _______   Create a Flippable Magazine-Style Gift Guide https://ecommercebadassery.com/magazine* _______   Full Episode Show Notes http://ecommercebadassery.com/300   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

The areas hit by Hurricane Helene have been devastated and there's no telling how long it will take before things are back to normal... if they ever can be.  I was curious how this tragedy might affect sales during Q4 so I started to do some historical research and I'm sharing my findings in this episode.  _______   Full Episode Show Notes http://ecommercebadassery.com/299   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.    Today we're walking through a few different ways you can layer this into your marketing plan.  _______   Full Episode Show Notes http://ecommercebadassery.com/298   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Want to get your business in front of more customers?    Partnering with and collaborating with other small businesses whether online or in person, is the easiest and least expensive way to get discovered by more people.    Tune in to hear a few of my favorite ways you can collaborate with your business friends this holiday season.   _______   Full Episode Show Notes http://ecommercebadassery.com/297   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

You know I'm a big believer in creating in-depth, well-rounded marketing plans... But I also want you to actually enjoy the season and take some time off.  In this episode I'm sharing a few different ways you can optimize and automate your holiday marketing plans without missing out on record sales and engagement from your customers.   _______   Full Episode Show Notes http://ecommercebadassery.com/296   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.    In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.    _______   Full Episode Show Notes http://ecommercebadassery.com/295   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season.    Landing Page Example: https://bleame.com/products/crystal-hair-eraser   _______   Full Episode Show Notes http://ecommercebadassery.com/294   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.   I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.   _______   Full Episode Show Notes http://ecommercebadassery.com/293   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

  It's time for a chat.   I've been seeing a lot of fluffy emails out there that aren't designed to convert to product purchasers. If you want your emails to turn into sales, you have to make sure they're product-first.    Tune in to hear where many eCommerce business owners are missing the mark and how to fix it.   _______ Get the Full Show Notes http://ecommercebadassery.com/292   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

2024 has been a weird year, am I right? Does that mean Q4 will continue to be weird? Do holiday retail sales suffer during election years?   Today I'm digging into the data and sharing what you need to know and what you should expect during Q4 of 2024.    _______ Get the Full Show Notes http://ecommercebadassery.com/291   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Wholesale strategist Katie Hunt joins us to review the 2024 State of the Product Industry Survey results. We dive into the details, our biggest takeaways, the mistakes we see most product-based business owners making, and how to fix them. Get the Full Survey Results https://prooftoproduct.com/2024survey _______ Connect with Katie & Get the Full Show Notes http://ecommercebadassery.com/290   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy    

Optimizing your online presence as an eCommerce store is about more than just your website. There are multiple platforms, business directories, and marketplaces that can help you stand out from the crowd online. Tune in to hear the must-have platforms for every product-based business and how to optimize your online presence for both online and offline stores.   _______ Get the Full Show Notes http://ecommercebadassery.com/289   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

With new trends always popping up in the eCommerce space - how are YOU supposed to know whether to jump on the bandwagon or not?   In this week's episode, we're diving into some of the latest eCommerce trends for 2024, what foundations you might want to have in place before you start spinning your wheels chasing the latest shiny object, and how to know when you're ready to move onto the next thing.   _______ Get the Full Show Notes http://ecommercebadassery.com/288   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Lessons from America's favorite fictional serial killer? Yes. You read that right. This one's a shorty, so take my word for it - there really is a lesson to be learned here.    _______ Get the Full Show Notes http://ecommercebadassery.com/287   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

The Summer 2024 Shopify Editions just went live, bringing over 150 updates to streamline your operations and marketing.  We're diving into the hottest updates, from the newly released combined listings app for Plus stores to the expanded semantic search, and the fascinating product taxonomy enhancements. We'll also talk about the latest in Shopify POS, B2B wholesale features, and AI integrations like Shopify Sidekick and Magic. Plus, don't miss out on the cutting-edge theme design updates.   _______ Links Mentioned Shopify Badassery: https://checkout.ecommercebadassery.com/shopify-badassery/   Shopify Summer Editions: https://www.shopify.com/editions/summer2024 _______ Get the Full Show Notes http://ecommercebadassery.com/286   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year. While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.  But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year.  What does that take? An intentional email list-building strategy.     _______ Links Mentioned Content Badassery: https://ecommercebadassery.com/content-badassery   _______ Get the Full Show Notes http://ecommercebadassery.com/285   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Whether you're just getting started in business in generating multiple 7-figures when times are tough the solution is the same... get back to basics.   In this episode, we're diving into the most common mistakes I see eCommerce businesses make no matter their level, or the business they're trying to build.    From shiny objects to looking in the wrong place for guidance and inspiration, tune in to hear the top 10 mistakes you might be making in your eCommerce business.    _______ Get the Full Show Notes http://ecommercebadassery.com/284   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

If you feel like people aren't buying your product right now... this might be part of the problem. Today we're diving into an important concept in every business and one that needs to be revisited on the regular.  Making more sales in your eCommerce business takes more than just being available... it's getting the right product, in front of the right audience, at the right time.  Tune in to hear how to determine if you're doing this right... and what should be your next steps if you're not.    _______ Get the Full Show Notes http://ecommercebadassery.com/283   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy