Podcasts about strengthen your company

Today on the show with Dan Tyre, we talk about how infusing your business with a human centered outlook at every level can help you achieve exponential growth while maintaining healthy relationships. Dan is a rapid growth expert and has many tips from years of developing several massively successful startups. We talk about some of the most important keys to growth such as niching, effective websites, human centered sales, and the “freemium” business model. This conversation is a much needed reminder to treat each other like humans and do our best to help others. When you strive for this, your business, and the world, will become a much better place! Key Takeaways  The best way to grow in 2023 is to have a very narrow niche. Embrace the “freemium” model by using free stuff to hook potential clients, build trust, and create raving fans. For serious growth, your customers are more important than your sales team. Utilize your website to get a conversation started with potential clients, don't try to sell to them immediately. About Dan Tyre Dan is a 14-year-veteran of HubSpot, hired as employee number six. While initially the first salesperson, Dan has since helped expand the sales team through management, recruiting, and training. He is also a frequent contributor to the HubSpot Sales Blog and coined the term "Schmarketing" to describe the necessary alignment between sales and marketing. Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events. In his local Arizona community, Dan puts pen to paper with his life motto of “always be helping” and spends time advising startups and mentoring executives and young people with ambitions with the Arizona Commerce Authority and Galvanize location in Phoenix. He also demonstrates his commitment to social responsibility with mentorship at Seed Spot. Most proudly, Dan has been married to the beautiful, smart, and thoughtful Amy Tyre for 33 years, and they share two children, Eli and Sally, and a rescue pup named Stinson. In This Episode [00:00] Welcome to the show! [02:28] Meet Dan Tyre [04:17] Dan's interesting career background [22:55] Dan's books [25:55] Principles of an Allbound business [30:12] The riches are in the niches [34:29] The HubSpot Flywheel [38:55] Inbound marketing for your website [40:56] Using a CRM [41:50] Free resources [46:16] Connect with Dan [46:52] Outro Quotes  “Number 1 - treat people like human beings.” [26:07] - Dan Tyre “You help before you sell.” [27:00] - Dan Tyre “Never before has it been so easy for me to say, ‘here's exactly, not just what we do, but who we do it for.'” [31:48] - Ryan Koral “You can actually grow quicker in 2023 if you have a smaller focus, a niche focus.” [32:42] - Dan Tyre “Your customers are more important for new business than your sales team.” [34:42] - Dan Tyre Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Dan Tyre online HubSpot's Free Website Grader HubSpot's Growth Grader Follow Dan Tyre on Instagram | Facebook | Twitter Connect with Dan Tyre on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

198: Dirty Little Secrets of Direct Response Fundraising (Andrew Olsen)SUMMARYWhat is direct response fundraising? Is it part of your overall fundraising plan and are you getting the returns you expect? In episode #198 of Your Path to Nonprofit Leadership, Andrew Olsen returns to the podcast and explains why you need a better way to fundraise. Many nonprofits coming out of Covid are achieving their highest levels in giving. However, Andrew explains why giving patterns over the last decades don't match the trends of giving today. Learn the dangers of approaching fundraising with a mass volume strategy. Andrew shows why relationships are the key to long-term giving that will sustain your organization throughout the years. Would your organization benefit from outsourcing their direct response fundraising? Do you truly understand what it means to be a good steward to your donors? Andrew has the answers.ABOUT ANDREWAndrew Olsen is on a mission to help leaders increase mission impact by developing healthy cultures that accelerate revenue growth. Throughout his career, he's helped over 500 ministries and other nonprofits raise more than half a billion dollars. Andrew has built and led fundraising programs on behalf of organizations like Covenant House International, Museum of the Bible, The Salvation Army Eastern Territory, The Salvation Army California South Division, Jews for Jesus, CARE USA, Save the Children, Best Friends Animal Society, and dozens of Rescue Missions and Food Banks across the U.S. and Canada. Andrew is a two-time best-selling author and host of the top-ranked show, The Rainmaker Fundraising Podcast. Andrew recently joined DickersonBakker & Associates as Senior Vice President of Fundraising Solutions, where he'll lead the firm's major gift consulting practice as well as oversee the Impact Messaging division that provides communication vehicles to support our clients' major gift and capital campaign efforts. Andrew will also be responsible for developing and launching new products and services for the firm.EPISODE TOPICS & RESOURCESInbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Dan Tyre and Todd HockenberryLearn more about Andrew Olsen hereRainmaking: The Fundraiser's Guide to Landing Big Gifts by Andrew Olsen & Roy JonesCheck out Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector

In today's episode, I'm talking with HubSpot Executive, Dan Tyre. This episode is all about perfecting your inbound sales to strengthen your companies future. This conversation is from one of our live sessions during Trainual's annual event, Playbook 2022. If you listen to my podcast, Organize Chaos, then you know I love every chance I get to talk with Dan Tyre. So we're bringing him back for another episode. I read once that you can never read the same book twice because each time you read it, you're a different person and so you receive it differently and you learn different things. And I think the same goes with interviews. So some of you may have heard Dan and I talk before, but every time we talk there will be new nuggets of wisdom, there'll be new questions, there'll be new stories that Dan tells. You can already see his energy in the chat. This guy's infectious. So let's talk about Dan, 15 year veteran of HubSpot. He was the first salesperson. He's expanded the sales through management and training the whole sales team. And he coined the term 'schmarketing,' which we talked about the first time I interviewed him. He's also the co-author of the book Inbound Organization. Awesome book, check that out. How to Build and Strengthen Your Company's Future. Find episode show notes, podcast blog recaps, and the best SMB news & tips on The Manual! Watch video highlights on Youtube here. Follow Chris Ronzio for more business insight. Learn more about Trainual, the world's top Business Playbook™ software. --- Send in a voice message: https://anchor.fm/processmakesperfect/message

In this episode of the Growth Enablement Madness podcast, we sat down with Dan Tyre, an industry thought leader and author of the book "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles." We discussed how businesses can get started building inbound strategies that go beyond the marketing department. We also discussed what inbound truly is (and isn't) and where focus points should be if you want to grow and scale your business with an inbound mentality.

Dan Tyre is the Director of Sales at HubSpot. He joined HubSpot as a member of the original team in May of 2007 and has led the recruiting, training, and growth of HubSpot's sales team with vigor. Dan is an authority on inbound marketing and sales and is a regular speaker, writer, and coach to those who yearn for inbound success. At HubSpot, Dan pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world.  Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events.  In this episode, he shares why and how we can shift from "always be closing" to "always be helping" to drive sales success and revenue growth. Insights he shares include: What does it mean to be an inbound organization in today's worldThe underlying principles of inbound that make it work so wellWhat does it look like to always be helpful as an organizationWhy Dan suggests we move away from using marketing and sales funnelsWhy use sales flywheels as opposed to sales funnelsFrom an "always be helping" perspective - what does creating a sales flywheel entail and what does it look likeKey elements to scaling a business for an organization that is looking to always be helpingand much much more ...

The internet has become an unpredictable place, and companies need to do everything in their power to secure their data, information, and processes.If you want to protect your organization from bad actors trying to take advantage of your data, you need to consider implementing a Zero Trust security model. In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes John Engates, the Field CTO at Cloudflare. They talk about why security threats are not what they used to be, the importance of Zero Trust solutions, and why the internet will need to be performant everywhere in the future.Check out more episodes at https://kinsta.com/podcast/

Mari's first guest is the legendary Dan Tyre. Dan is a serial entrepreneur who launched five startups during his 40-year career. Dan is also a speaker, coach, and the author of “Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles.” In part one, Dan shares how he became employee #6 at HubSpot and how the principles of inbound marketing can have positive effects on life and business.

This episode focuses on how companies can collaborate with universities to solve business problems and strengthen their own data science programs. Jeff Dugger, Principal Data Scientist at Equifax & University Research Director, interviews Jennifer Priestley, Professor of Statistics and Data Science at Kennesaw State University, about how university's structure their data science programs -- and how they rely on the private sector to stay relevant.Skip ahead to these highlights:1:00 - About Kennesaw State University's School of Data Science and Analytics3:25 - The challenges Jennifer faced when launching one of the first university data science programs6:00 - How to bring different backgrounds together for an effective data science program11:00 - How data science programs differ from so-called “spoke” programs17:05 - It's all about adding value to the organization18:20 - Understanding model results21:03 - The real-time feedback loop with the private sector26:33 - The need for communications skills - how do you tell the story of your data?28:30 - Top 3 takeaways for companies to build and strengthen their data science programs

For more information please go to www.scouttalent.ca/the-talent-scout-episode-57-how-to-maintain-and-strengthen-your-company-culture

Dan Tyre is an authority on inbound marketing and sales and has become a regular speaker, blog writer, mentor and coach for those who want to harness of the power of inbound marketing to improve their bottom line. He joined HubSpot as a member of the original team in May of 2007 as the first salesperson for the company. Since then, Dan has held various positions in sales, sales management, recruiting, training, and expansion of the HubSpot sales team. He also created the term “Smarketing”, which is the alignment of both sales and marketing. Dan's favorite thing about sales is helping people, with a life motto of “always be helping”. His goal is to do the most good that he can for the universe. Dan loves helping local startups and serves as a mentor for executives and young people with heart and ambition, but a limited professional network.  In April 2018, he got to further share his knowledge with the world by publishing a book by Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles. Dan has been married to Amy Tyre for more than 29 years.   Dan's Book Dan's Website Dan on LinkedIn  

There are many voices constantly vying to be heard. Which ones do you listen to and follow? There are true, universal principles that consistently lead to safety, peace, happiness, and fulfillment. Living these principles and virtues will improve your life and enable you and a company to thrive and grow exponentially at all levels. Imagine what the world would be like if we all operated by these ten virtues once noted by Gordon B Hinckley. • What on YouTube: https://youtu.be/RRJ4Mgupfgc

We are in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Todd joins Maureen to discuss his book, Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles and how leaders can focus their business on the customer and succeed at attracting and keeping the ideal customers.

Topics Discussed and Key Points: How the internet and social media changed the lead generation game Why marketing is more important than sales Qualities of an inbound organization The basic philosophy and foundational principles of inbound marketing What touchpoints to put in place to qualify leads as reliably and efficiently as possible Why having happy customers is more important today than ever before The difference between marketing qualified leads and sales qualified leads and how to advance each A primer on lead scoring Best practices around workflows and marketing automation Why use HubSpot?   Episode Summary: In today's episode, Debbie speaks with Dan Tyre on inbound marketing and marketing automation. Dan is the author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles (2018). He is a speaker, blogger, mentor, and coach for those who want to harness the power of inbound marketing to improve their bottom line. Dan joined HubSpot as a member of the original team in 2007, and today serves as the company's Sales Director. Potential buyers, both B2B and B2C, like to consider their options anonymously if possible, and oftentimes do their research well in advance of making their final decision (sometimes up to a year or so) depending on the size of the investment. What they see, in the absence of a salesperson (who they wish to avoid at all costs) is paramount to making the sale. This is why, according to Dan, marketing is more important than sales. As opposed to focusing purely on sales, “the attributes of an inbound organization is they like to help people,” says Dan. “They do things out of the goodness of their heart.” In fact, in 2014, Dan published an article titled “Always Be Closing Is Dead: How to Always Be Helping”. As little as ten years ago, there were more gatekeepers and other such hurdles to reach prospects. You had to pick up the phone and make calls. Today, the amount of online tools and platforms you have at your disposal makes inbound marketing an available option even for smaller companies. On the other hand, the average company has 44 competitors today. As Dan stresses, it is important to “add value before you extract value” if you want to stand out. Listen in as Dan unleashes a treasure trove of best practices for today's inbound marketer, including how to define your persona, qualifying (and disqualifying) prospects, creating an effective sales funnel, and HubSpot's competitive advantage over other growth platforms.   Reach out to Dan at https://www.dantyre.com or dtyre@hubspot.com, and order a copy of his book at https://www.inboundorganization.com/

Research Analyst Colin McMahon sits down with Yu-kai Chou and Simón Duque of The Octalysis Group to explain gamification and its uses in the modern workplace environment, as well as how and why gamification can create such a large impact during the COVID-19 pandemic.

Shep Hyken interviews Katie Mares. They discuss her C.O.R.E. Methodology and how it can improve the customer experience in addition to gender inequality in the customer service world. Top Takeways: -      In order for your organization to succeed, it must have a strong, solid core. The core is made up of your systems, your processes and most importantly, your people. -      Strengthen your organization’s core using the C.O.R.E. Methodology, which has four steps: create, operationalize, results and evaluate & evolve. -      Create: The first step is to create systems and processes that involve your entire team, creating greater total buy-in. -      Operationalize: Once you create your processes, you must operationalize them. It’s one thing to create something, but it’s another to actually follow through with it. -      Results: Monitor your results—as the saying goes, “you can’t manage what you can’t measure.” Give your customers a voice as a part of this step. -      Evaluate & Evolve: Customers and their expectations are constantly and rapidly changing. You must evaluate your progress by constantly asking how you can get better and evolve to keep up with changing demands. -      Companies need to be more aware of the purchasing power of the female consumer. More often than not, the shopping experience is designed and, in many industries, delivered by men, and yet women are the ones ultimately saying yes or no. -      Statistics show that women influence 90% of all household purchases, yet 85% of the world’s executives are still men while only 3% of creative directors are women. -      When something in the customer experience goes wrong, more often than not it’s due to lack of consistency. When expectations are unmet, it causes disappointment. -      Consistency and accountability are vital to an organization’s success. You must be accountable for your own actions if you hope to create a consistent experience. Quote: “Customer experience most often fails because we don’t do it consistently.” - Katie Mares Katie Mares, CTDP, MCATD, CPS is the Chief Inspiration Officer of Alkamey Group. She has over 15 years of experience in customer service and leadership. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.

Today's guest is Todd Hockenberry, owner/founder of Top Line Results, a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behavior. Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, released in April 2018 by John Wiley & Sons. In his book, Todd shows leaders how to build their company's future around inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. Todd helps business owners and leaders understand that mission matters, culture is destiny, and the way their prospects and customers want you to market, sell, and service them is changing, and most importantly, what to do about it. Resources HubSpot CRM Top Line Results: B2B Marketing and Sales Consulting Todd Hockenberry on LinkedIn Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles

Change is great. You go first. That's the first thing I thought about when Todd said, "Everybody wants to grow, but no one wants to change." That quote came from Todd Hockenberry's book, Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles. What does this have to do with helping sells? Everything. The entire philosophy of inbound marketing is based on the premise of being helpful...producing helpful and educational marketing that gives value first, educates people, and draws people in. But inbound is not just about marketing. Or even sales. As Todd talks about on the show, what if you marketing and sales teams are practicing educational and helpful inbound marketing and selling techniques, but then customers sign up and the rest of the organization (think customer success, legal, support teams) do not? Easy, you start to lose trust with customers and might even lose their business. The entire organization must learn to embrace inbound principles. "How?" You might ask.  Todd gives one good example. What if a legal team could ask themselves, "How could we make our terms and conditions easy for customers to understand and useful enough that customers would want to sign them?" This can happen. With the right attitude and the right organizational culture that embraces a helpful approach to all customer interactions.  This is how organizations can change, do something new, in order to find new customers and create new markets.  Learn more about Todd Hockenberry: His book: https://www.amazon.com/Inbound-Selling-Change-Match-People/dp/1119473411/ref=sr_1_4?keywords=inbound+organization&qid=1560274575&s=gateway&sr=8-4 His website: https://www.top-line-results.com/ On Linkedin: https://www.linkedin.com/in/toddhockenberry/ We write about all of our podcasts! Check out the full posts and learn what we learn from our guests at helpingsells.com.  Thanks so much for listening! If you like this episode, please subscribe to “Helping Sells Radio" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher Spotify Follow us on Social Media: ServiceRocket YouTube Twitter Facebook Linkedin Instagram Bill Cushard Twitter Linkedin Instagram   Tell us what you think of Helping Sells Radio We'd love it if you'd: Write a review where ever you get your podcasts. Tweet us using the hashtag #HelpingSells. Comment below. Thank you for listening to the show. Get on the email list at helpingsells.substack.com

Excellent customer experience is vital to the success of your manufacturing business, and marketing automation solutions can help you not only sell your business but maintain your customer base as well. In this episode of MakingChips, Jim and Jason discuss the importance of utilizing marketing automation correctly with B2B consultant and advisor, Todd Hockenberry. Author of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles and host of “The Industrial Executive Podcast,” Todd shares how to customize your marketing automation to your customers and how to map customer behavior so that you can provide the best service to each individual. Connect with us:www.MakingChips.com/contact Understanding how the conversation works between your business and the customer “Marketing automation is using technology to facilitate conversations so that you can build relationships.” Todd explains that it all begins with the conversation between you and the customer. Many businesses aren’t even aware that the conversation is happening - how a customer found the business, what they were looking for, if or how they found the solution to their needs, and how they interacted with the people and media of the business. Without some type of automation system in place, you won’t be able to map out the journey that your customer is taking - and how you can best meet their needs. The role of the salesman is changing in the fast-paced world that we live in. Automated marketing is a necessity, and it is extremely powerful - if done well. Just as no one has time to invite a salesman in to talk and show off a product, no one has time to participate in poor marketing. Todd encourages marketers to consider whether the tools they are using are achieving the results that they want. Email, free downloads, and website forms have all been automation staples of the past, but they aren’t effective at speaking to the customer. Emails go unopened, downloads go unread. Marketing isn’t about how you want to communicate with the buyer. It’s about how the buyer wants to communicate with you. Familiarizing yourself with how the buyer acts and what they want can help you better serve them. Personalizing your automated marketing systems to meet your customer needs Everyone processes information differently. Some people absorb a message better audibly, visually, or through actual hands-on experience. Your automated marketing strategy must take this into consideration and be customizable to the buyer. Todd explains that he uses a myriad of mediums to relay a message and provide opportunity for conversation. Personalized video messages, pop-up chat boxes, marketing personnel available to answer phone calls, texts, and emails are all ways to make that personal connection with the customer. The key is to make sure that your customer needs are being met. Automated chat-boxes - or chat-bots - are a useful tool, if handled correctly. If customer questions are being answered then all is well, but if they aren’t being answered, how long does it take for the customer to reach an actual sales rep? Immediacy is vital in our fast-paced world of communication. If you do provide a phone number, make sure that there is actually someone there to answer it. Time is money, and people don’t want to wait for information. Todd gives some excellent insight into the importance of immediate gratification when it comes to your customer, so be sure to listen to the entire episode! Mapping out the journey of your customer is an extremely helpful step in understanding how to best serve them. Match technology with the needs of your customer - don’t just go shopping for technology and implement it into your systems without knowing if it is what your customers need to better communicate with you and vice versa. People want a seamless, helpful experience that helps them achieve their goals. Being able to track what an individual has downloaded, what they have clicked on or opened in your website or emails, and what mediums they have used to contact you - if any - are all part of the map that helps you locate what to improve in your marketing system. Matching the persona of your business with the right customer base People want to see themselves when they go onto your website - but you also want to see your business values in your customer. All relationships are two-way, and Jim and Jason understand the importance of aligning company values with the customer for an excellent, long-term relationship. Jim, for example, has set up filters that keep those he may not want to work with at bay. He doesn’t list his available machinery on his website - instead, he promotes the core values of his company and highlights what makes Carr Machine & Tool unique. His goal is to get people into a conversation with someone on his team as quickly as possible - whether that be through a chat-box, email, or phone call so that the relationship is built before anything is sold. Finding the right marketing automation solutions for your business While there are numerous tools out there to help you track and map customer behaviors, you don’t need every bell and whistle to get started. HubSpot is a favorite of Todd, Jim, and Jason. Automated marketing is a continuous task, needing a high level of attention. HubSpot helps cut back on time spent logging information and allows you to see what each website visitor is clicking on, if they signed up for a newsletter, or if they have opened an email once, never, or several times. Being able to see what a customer is interested in will allow you to better market to them so that they are given only what they need. CRM systems are also extremely helpful in building the relationship between you and the buyer. Don’t just use CRM systems as a place to drop email addresses to send automated messages to. Know the behavior of a person and send them the automated message that will speak to them personally. Keeping track of previous customers is another helpful aspect of a CRM system. If someone who bought your product a year ago is on your website again, then you know to reach out to them and update them on the latest and greatest that your company has to offer. Here’s The Good Stuff! Creating an optimal customer experience through marketing automation. Guest speaker: Todd Hockenberry - expert B2B consultant and advisor. Are you tracking the online conversation surrounding your business and product? Misuse of automation marketing. Ensuring a personable customer experience with marketing automation. The power of customization. Mapping a value stream: following and anticipating the journey of your lead. Creating a seamless experience for your customer. Aligning your company persona with the ideal customer. Content management systems are vital to your company’s performance. Tools & Takeaways Pro Shop ERP Top Line Results This Week’s Superstar Guest: Todd Hockenberry Todd on LinkedIn Inbound Organization The Industrial Executive Podcast Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

Segment 1: Dr. Heidi Grant is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of "Reinforcements: How to Get People to Help You".  Segment 2: Michael Ventura is the founder of Sub Rosa, a strategy and design studio that has worked with some of the world's largest and most important brands, organizations, and start-ups—from GE to the United Nations. He is the author of the new book "APPLIED Empathy".Segment 3: Rich Gallagher is a successful non-fiction author, freelance writer and ghostwriter. He's the author of the book "The Million Dollar Writer: How to Have a Legitimate - and Lucrative - Career as a Writer".Segment 4: Murray Nossel, Ph.D. is a psychologist, performer, and Oscar nominated filmmaker. He has taught storytelling for 25 years in more than 50 countries with more than 10,000 people. He is the author of the new book "Powered by Storytelling: Excavate, Craft and Present Stories to Transform Business Communication".Segment 5: Todd Hockenberry is the co-author of "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles". Todd runs Top Line Results, a management consulting firm specializing in helping companies change and grow with inbound marketing and sales.Sponsored by Nextiva and Finagraph.

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes. Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre. Questions I ask Todd Hockenberry: What’s new that you are bringing to the subject of inbound? What is the “inbound organization”? How do you encourage your employees across all departments to embrace the inbound culture shift? What you’ll learn if you give a listen: How the idea of “inbound” goes far beyond the reaches of marketing Why you need to stay focused on the customer throughout their entire interaction with your company How to shift your perspective from business owner to prospective client Key takeaways from the episode and more about Todd Hockenberry: Learn more about Top Line Results. Listen to the Inbound2Grow podcast. Read Inbound Organization. Follow on Twitter. Connect on LinkedIn. Follow Top Line Results on YouTube. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Todd Hockenberry and Dan Tyre Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/inbound-organization-todd-hockenberry