Recognize Your Truth

Merry Christmas, ya'll, and welcome back to another episode of It's Simply Life! Today, we're doing another replay of the best episodes of 2023. I picked this episode because of its power to inspire. I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox, and I'm sharing the episode with you again today! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we discuss the #1 MUST DO to make your business successful. Tune in to find out!   In this episode, we discuss: The path that brought me to where I am now. Learning through failure and mistakes. How sticky notes brought me out of grief and into a positive mindset. Why taking care of yourself is essential to any entrepreneurial journey. The importance of self-talk. Why confidence played a huge role in starting my business. Getting rid of things and people that don't serve your growth. The routines that keep me happy, healthy, and in a positive mind frame. The stress of trying to build a business while marketing your business. Creating transformational stories for clients. Don't chase clients- instead, show up with value. Nurturing clients with information. The difference between marketing and sales. The importance of keeping it simple. In doing this episode with Ken, I discovered that my path in life, while hard and tragic, led me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don't hold yourself back, and as Ken would say, “Show up with positivity or don't show up at all!”    Key Takeaways: Know where your clients “hang out” (LinkedIn, Instagram, Facebook). Focus on that platform and engage daily. Consistency is key!   Go Be Awesome!   Original Air Date: Episode 136, January 11th, 2023.   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let's dive in!   In this episode, I discuss: Why I abandoned my vision board for an action board. How to figure out who you are as an entrepreneur or business owner. Why your mindset matters. What is a brand story? Refining brand messaging. Identifying brand voice. How to demonstrate authority. How to make a strategy from your brand story. Achieving higher customer engagement and overall client satisfaction. I believe in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2024, I'm breathing life into my business and myself. This is our year!    Key Takeaways: Create pillar content to recycle into micro-content. Create authority and thought leadership through value and information. Create an action board and follow through.   Go Be Awesome!   Original Air Date: Episode 135, January 4, 2023.   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome back, ya'll! In today's episode, we're discussing the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to assist us in content creation, brainstorming, copywriting, and general marketing ideas. It's been an incredible tool that has changed the game, saving us valuable time and enhancing our networking efforts on platforms like LinkedIn. However, mastering AI has its fair share of challenges with important ethical implications. With that in mind, let's explore the strategies and techniques that have empowered us and inspired you to harness AI to its fullest potential.   In this episode, I discuss: The role of AI in social media. How algorithms already utilize AI to personalize your feed. AI's potential to enhance your LinkedIn profile (and other social platforms). Using your LinkedIn profile page as a landing page for your personal brand. Speaking directly to your audience and potential clients. How to use AI to refine your brand's voice, tone, and messaging. Finding inspiration from other pages you admire and follow. Creating hyper-personalized content with AI by having it generate ideas and outlines. Harnessing AI as a tool to combine your unique thoughts. Expanding your networking system with AI. Knowing what prompts to use for outcomes tailored to you and your brand. Ethical considerations of AI technology. The importance of researching and being mindful of the content you consume. Awareness that false information and visuals are prevalent. Leveraging AI for career growth. Repurposing content with AI. Key Takeaways: AI is changing the game—embrace and use the change to help with content creation, networking, career, and branding. Familiarize yourself with the prompts that yield the best results. Use AI responsibly and be vigilant in distinguishing fact from generated content, considering the prevalence of misinformation.   Go Be Awesome!   Original Air Date: Episode 139, July 17th, 2023. Please note—there is no Webinar sign-up!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome to another episode of Its Simply Life. Today, we're going deep into the world of data-driven content marketing strategies and their incredible impact on your ROI. We'll break down three key strategies that can help you create content that's not only effective but also personalized and engaging. Whether you're a business owner, marketer, or content creator, these insights will supercharge your content game and boost your marketing efforts. So, stick around for some valuable tips!   In this episode, I discuss: Dynamic Content for Hyper-Personalization Understanding your audience and their buyer journey. Tailoring your content for different stages of the buyer journey (top of the funnel, middle of the funnel, bottom of the funnel). How to create dynamic, hyper-personalized content. Measuring Content Metrics for Impact Utilizing tools for AB testing to identify what content resonates with your audience. Analyzing open rates in your email newsletters to gauge engagement. How to leverage social media analytics to understand audience behavior and preferences. The importance of making data-driven decisions to improve content strategy. SEO Metrics in Content Creation The significance of SEO in content marketing. Incorporating keywords and key phrases to answer audience questions. The value of interlinks and backlinks in boosting SEO. The role of partnerships and guest blogging in enhancing SEO and content reach.   Data-driven content marketing is not just a trend; it's a necessity in today's digital landscape. By creating dynamic, personalized content, measuring metrics, and optimizing for SEO, you can maximize your ROI and create a more engaging experience for your audience. These strategies will help your message stand out in a world filled with content noise.   Go Be Awesome!   Episode 144 Episode 149 Episode 158   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.  

Welcome back to "It's Simply Life." In today's episode, we're focusing on the vital role of Key Performance Indicators (KPIs) and metrics in our business and personal development journeys. We're here to unravel how these essential tools can transform your approach to growth and success. Additionally, we're addressing a topic incredibly relevant to many of us: burnout. This challenge is particularly prevalent among entrepreneurs and content creators, and we're here to share stories, offer practical advice, and explore strategies to help you manage and navigate through it. So, get comfortable; we've got a lot to cover!   In this episode, I discuss:  The reality of burnout in the entrepreneurial journey. The importance of taking breaks and stepping back from constant content creation and engagement. The value of authenticity in sharing your burnout experiences with your audience. The benefits of outsourcing tasks like social media management, content creation, and marketing strategy to focus on core business activities. Utilizing tools like Google Analytics to understand website traffic, user behavior, and content engagement. The significance of aligning your content strategy with audience interests based on metrics. Setting and adjusting goals based on metric analysis to enhance engagement and reach. Comparing different content strategies to see what resonates more with your audience. Analyzing social media and newsletter engagement to refine content and marketing strategies. A holistic approach to content marketing, including emails, social media, blogging, podcasts, and paid ads. Tailoring different metrics for different components of your marketing ecosystem. Using metrics to establish credibility and provide social proof in your marketing efforts. How metrics can be used to attract advertising opportunities and partnerships.   Key Takeaways: Analyze Engagement: Review your metrics to identify top engagers and consider creating targeted content for this audience segment. Monitor Website Analytics: Use Google Analytics to understand user interaction with your website and create more content showing increasing engagement. Experiment with A/B Testing: Test different subject lines or social media hooks to see which ones drive more engagement, then refine your approach based on these insights. Anyone looking to leverage KPIs and metrics to make a real impact in their business and marketing strategies, we've got you covered! Whether you're battling burnout or seeking ways to refine your content strategy, there's something valuable here. Join us as we explore these critical topics and equip you with the necessary tools for success.   Go Be Awesome!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Hey ya'll, It's great to have you back! Today, we're diving into something a bit different but super exciting—the art of cultivating communities and curating knowledge in our ever-changing marketing world. Post-pandemic life has reshaped how we connect and build relationships. This episode explores how these shifts impact our marketing strategies, emphasizing the importance of genuine connections and community in a constantly evolving world. So, get comfy and join me on this insightful journey into the heart of modern marketing!   In this episode, I discuss: How our ways of connecting have changed since the pandemic, moving from physical to virtual spaces, and the implications for community building. Our deep-seated desire to belong and how brands can become curators of communities. Personal experiences and how these stories can be powerful tools in creating a community around a brand. The increasing role of AI in content creation and the growing need for authenticity. How simplifying marketing approaches can benefit the brand and its audience. The importance of curating knowledge and building communities around specific areas of expertise.   Key Takeaways: Community Building is Key: Building online communities around shared values and aspirations is crucial for brands in a world where physical connections have diminished. Authenticity in the Age of AI: As AI becomes more prevalent, the authenticity and curation of knowledge become more important for brands to maintain trust and relevance. Simplification Leads to Clarity: Simplifying marketing strategies make life easier for brands and help create more precise, more focused messages that resonate with the target audience.   Remember, the future of marketing and brand strategy lies in creating genuine connections through community building and curated knowledge. Join us next time on "It's Simply Life" for more personal and professional growth insights.    Go Be Awesome!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome back, ya'll! I'm your host, Lisa Williams, and today, I'm excited to share my journey of personal and professional growth with you. In this episode, I'll be opening up about the incredible power of setting and achieving goals and how this has played a huge role in the evolution of my digital marketing brand. We'll also dive into some exciting new tools and strategies I've been integrating into my content creation process. I can't wait to take you through the transformative story of my brand, "It's Simply Digital" and even more excited to introduce you to my latest venture, "The Toke Agency." So, let's explore the dynamic world of content marketing together and discover the tools that can boost your digital presence.   In this episode, I discuss: The importance of reflecting on past achievements and setting new goals. Understanding the effect of consistent efforts over time. The rebirth and rebranding of "It's Simply Digital." Transitioning from traditional color schemes to a new brand identity. The process of brainstorming and evolving the brand strategy. Launching "The Toke Agency" The unique challenges and regulations in cannabis marketing. The vision and aesthetic of "The Toke Agency." Tools that supercharge your content creation. The role of AI in enhancing content creation and analytics. Importance of aligning content with brand strategy and audience engagement. Leveraging analytics to understand audience engagement and preferences. The significance of adapting content strategy based on analytics. The necessity of personal touch in digital engagement. Avoiding over-reliance on automated tools for interaction.   I want to highlight how crucial it is to have a good game plan for digital marketing. It's all about being authentic and connecting from the heart. As we all keep up with the ever-changing world of creating content, remember staying true to who you are and genuinely reaching out to your audience is key.    Key Takeaways: Organize Your Content Effectively: Utilize platforms like monday.com or Google Sheets to manage content systematically. Choose the Right Scheduling and Analytics Tools: Find tools that schedule content and provide valuable insights into audience engagement. Maintain Authenticity and Human Connection: Ensure your digital presence and engagement are genuine and personalized.   Go Be Awesome!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Are you ready to embark on an electrifying journey deep into the heart of content creation? Welcome back to It's Simply Digital! In this episode, we're not just sharing tips; we're launching a full-scale content revolution to propel your skills to new heights. We've carefully curated five game-changing hacks to supercharge your content creation game. Get ready to create some excellent content!   In this episode, I discuss: Your content is your sales page and your cold outreach. Connecting emotionally with your audience using aspirational identity. Addressing fundamental human needs like love, security, connection, and status. Sharing your brand's mission and values to foster a sense of belonging. Answering your audience's questions effectively. Conducting keyword research for targeted content. Utilizing tools like Answer the Public, BuzzSumo, and AI-powered research. Using AI platforms and editing software for efficient content editing. Keeping content to a fifth or sixth-grade reading level. Emphasizing the importance of visual content in storytelling. Leveraging tools like Canva and Adobe for graphic creation. Simplifying complex graphic design with AI-powered tools. Scheduling content with social media management software like SocialPilot. Analyzing engagement data to optimize posting times. Harnessing email marketing and automation for personalized outreach.   Key Takeaways: The Power of Quality Content: Your content is now your sales page and the key to connecting with your audience emotionally. Deliver the aspirational identity your audience seeks by focusing on emotions like love, security, connection, or status. Keep it relatable and aligned with your brand's mission. Content Planning and Research Tools: Answer your audience's questions and perform keyword research to create content that draws them in. Combine keywords with clear, valuable answers to engage your audience effectively. Visual and Video Content Creation: Visual and video content is essential for today's audience. Use tools like Canva, Adobe, or AI-driven platforms to create captivating visuals that complement your powerful content.    These hacks can transform your content creation process. Remember, your content is your bridge to your audience, your opportunity to connect, and your key to success. Don't underestimate its power. Stay tuned for next week's episode for more valuable insights; until then, keep crafting awesome content!   Go be awesome!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Hey, ya'll, welcome back to another episode of "It's Simply Life!" Today, we've got a super cool topic to chat about—the incredible world of AI and how it can totally rock your content creation process. Have you ever wondered how to use to AI help you save time, money, and seriously level up your brand's game? Or maybe you're just curious about all the tools and tricks that can seriously supercharge your content creation skills? Well, you're in luck because we're not just scratching the surface here, we're diving deep into how AI can be a game-changer, especially if you're an entrepreneur or running a small biz. So, kick back and let's dive into this tech-savvy adventure together!   In todays episode, I discuss:  How AI empowers small businesses with cost-effective research capabilities. Using technology to generate content ideas, discover tone and voice, and create well-researched content. Tapping into AI to identify where the target audience is active online. Tailoring content based on target audience. Comparing and analyzing competitor audiences for replication. Tools, like Canva and HubSpot, integrate AI for streamlined content creation, scheduling, and management. How AI aids in podcast transcription, show notes creation, and social media snippets. The advantages of AI to save time on content creation tasks. Focusing on a few reliable AI tools to avoid the steep learning curve and inefficiency. Emphasizing the importance of strategic thinking alongside AI-driven content creation.   Key Takeaways: AI as a Competitive Equalizer: AI levels the playing field for small businesses, offering advanced tools for content creation and audience insights. Strategic AI Integration: Success lies in strategically integrating AI tools that align with your brand and goals, not in using every tool available. AI is The Future of Content Creation: AI is reshaping content creation. Balancing AI's efficiency with human creativity and strategy is key to future success.   This episode has shed light on how AI can be a powerful ally in your content journey, helping you save time resources, and leveling the playing field. Remember, the key is not just to adopt AI but to integrate it strategically into your brand's narrative. Thank you for tuning in, and as always, go be awesome!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome cozy, ya'll! Today, we're diving deep into the mesmerizing world of content creation with a dash of tech magic! We're navigating the journey of meshing creativity and technology, ensuring your content sparkles with innovation and simplicity. Whether you're a seasoned content creator or just starting to dip your toes into the vast ocean of possibilities, we have some enchanting tips for you. Stick around as we unwrap the secrets to utilizing phenomenal tools like Google Trends, monday.com, and ChatGPT, ensuring your content shines and resonates. Grab your favorite snack, settle in, and let's embark on this captivating adventure together!   In this episode, I discuss: Understanding the significance of answering your audience's questions through content. Utilizing examples and personal anecdotes to draw parallels in content creation. The shift from cold outreach to content creation. Exploring how content has replaced traditional outreach methods. Engaging the audience by providing value through blogs, social posts, and other content forms. Managing a scheduling platform for content, like Social Pilot. Tool spotlight for effective content creation. The convergence of various tools like Google Keep, Google Trends, and others to automate and streamline content creation processes. AI integration into content strategy. A candid talk on the plethora of AI tools, the pitfalls of chasing new tech, and sticking to what aligns with your brand. Using AI tools like ChatGPT and Jasper AI, emphasizing on accurate, prompt generation to procure content that resonates with your brand's voice and tone. Refining AI-generated content. Strategies for enhancing AI-generated content to avoid generic outputs. Balancing AI utilization and human touch in content, maintaining authenticity and relatability. Tune in and equip yourself to weave technology and creativity into a seamless content creation tapestry. Navigate effortlessly through the world of Google tools to spark unique content ideas and dive into strategic planning with platforms like monday.com. But that's not all! You'll be armed with the knowledge to wield AI tools, enhancing your writing and supercharging your creative process while maintaining that authentic brand voice and tone that's uniquely YOU!    Key Takeaways: Utilize Freely Available Inspiration Tools: Leverage tools like Google Trends, Google Keep, and Answer The Public to spark content ideas, then employ AI for enhanced brainstorming sessions. Adopt Project Management Tools for Streamlined Processes: Implement tools such as monday.com, Fathom AI, and Miro to centralize and simplify your content creation and management processes in a user-friendly platform. Embrace AI-Powered Tools for Enhanced Content Creation: Use AI tools like ChatGPT, Jasper AI, Grammarly, and Canva to amplify your writing and creativity while constructing a strong brand voice and tone, ensuring you remain focused on tools that enhance your process.   Go be awesome!   Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content.  Learn more here. See you there!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.  

Welcome, lovely listeners, to another enriching episode of our cozy corner of the podcast world! In today's episode, we embark on an intriguing journey exploring the profound world of Brand Archetypes with a warm cup of wisdom, spiced up with personal stories and insights! We dig deep into how understanding your brand's persona carves its identity while subtly intertwining with your content strategy, reflecting authentic connectivity and relatability. Our brand, It's Simply Digital, cuddles up as 'The Girl Next Door' archetype, embodying a heartfelt sense of belonging and connection. Join us as we unravel how identifying with a brand archetype like a friendly neighbor can narrate a compelling, trustworthy, and utterly heartwarming story that resonates, welcoming audiences into a familiar and comforting embrace. Let's dive in, shall we?   In this episode, I discuss:  The importance of knowing your brand's archetype. What is a brand archetype? Diving deep into brand story, strategy, and content through archetype understanding. How to find your archetype. Ensuring relatability, authenticity, and a friendly approach towards clients and audiences. Karl Jung's 12 Archetypes and their division into four quadrants. Detailed insights into various quadrants, e.g., exploring spirituality with examples of Google and Coca-Cola. How archetypes inform brand strategy and content. Utilizing archetype characteristics to craft relatable and impactful brand stories and content. Infusing personality and authenticity into your archetype. Importance of a leader's personality reflecting in the brand, especially in smaller businesses. A personal insight into the intersection of personality and brand archetype. After the episode, you'll be armed with the insights to infuse your unique archetype into your brand story with finesse and authenticity. This will enrich your brand story and unlock the secrets to communicating with your audience in a clear, deep, resonant way. Get ready to sculpt a brand narrative that speaks directly to the hearts of your audience.   Three Key Takeaways: Deep-Rooted Connection: Knowing your brand archetype aids in forming a deep-rooted connection with your audience and clients by crafting relatable content and stories. Alignment and Authenticity: Ensuring your brand's story, actions, and content align with your archetype ensures authenticity and consistency, which helps to establish trust with your audience. Personality Influence: Often, especially in small businesses, the personality of the leader or entrepreneur heavily influences the brand, forming a genuine and organic bridge between personal and brand archetypes.   Go be awesome!   Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content.  Learn more here. See you there!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.  

Welcome back, ya'll! This It's Simply Life episode is about getting into the nitty-gritty of creating content that connects. In this fast-paced digital world, it's not just about pumping out content—it's about telling stories that stick, make you feel something, and that you can't help but remember. Today, we're diving into how to make that magic happen.  We'll go over how to make content that's not just seen but experienced. As always, amidst the constant hustle, we'll uncover moments of joy, genuine smiles, and true connections. Let's dive in together and embrace the essence of simplicity.   In this episode, I discuss: The benefits of outsourcing  Crafting content, revisiting  Episode 149, and the art of content conversion The power of blogs in SEO and using strategic keywords for Google The rising trend of newsletters in a noisy digital world Techniques to craft compelling newsletter titles for better open rates Strategies for understanding and connecting with audiences on social media Daily activity on LinkedIn, diverse content success, and the future of short-form video The importance of consistent engagement on a single platform vs. outsourcing Enhancing reach with SEO, tools like AnswerThePublic.com, and cross-platform traffic Emphasizing the increasing importance of newsletters Building community through curated content in newsletters Establishing brand authority with podcasting and creating personal connections Amplifying reach by repurposing podcast content into varied formats Exploring the intersection of brand authenticity and content strategy for maximum impact Harnessing the synergy between content mediums for a holistic audience experience The evolution of digital trends and adapting strategies for the future landscape   Key Takeaways: The transformative benefits of outsourcing: Leveraging expert agencies to streamline content creation and allow brands to focus on their core strengths and growth. The multifaceted approach to content: From the rising significance of newsletters in building community to the strategic use of blogs for SEO and the ever-evolving landscape of social media, understanding and navigating diverse content platforms is crucial for genuine audience engagement. Making the connection: Whether it's the nuanced art of crafting compelling newsletter subject lines, the daily commitment to social media platforms like LinkedIn, or harnessing the personal touch of podcasting, building trust and meaningful connections with your audience remains at the heart of effective content marketing.   Go be awesome!   Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content.  Learn more here. See you there!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

We've got an exciting episode of It's Simply Life ahead! Today, we dive deep into branding and explore how authentic representation and overdelivering can cultivate lasting loyalty among your audience. Whether you're just starting out or are looking to refine your brand's voice, this episode offers valuable insights, real-world examples, and actionable steps to connect more deeply with your community. As you listen to this show, you'll discover the keys to fostering a genuine brand experience that truly resonates. Dive in and let's simplify life together!   In this episode, I discuss: Why you NEED to understand your target audience Challenges and success stories in audience identification Crafting a comprehensive audience profile: demographics vs. psychographics Utilizing market research, surveys, and feedback Emphasizing empathy and understanding core audience needs Storytelling and tailored content as engagement tools Navigating content formats and aligning with audience preferences The significance of tracking, KPIs, and iterative strategies "Seeing Only a Piece of the Elephant": Processing limited information Transitioning from generating demand to making sales The role of authenticity, overdelivering, and word-of-mouth in brand loyalty Community building in a digital age: curating and connecting Evoking deep connections through immersive brand experiences Harnessing brand archetypes for deeper audience engagement (e.g., The Girl Next Door) Translating product/service offerings into transformative experiences The strategic blend of soft selling, CTAs, and organic conversions in content marketing Key Takeaways: Deep Understanding of Audience: It is paramount to know your audience, from their demographics and psychographics to their core needs. Utilize market research, surveys, and feedback to tailor your brand approach with empathy, ensuring a more genuine connection. The Power of Authentic Engagement: Storytelling and tailored content aren't just tools but bridges to deeper connections. Brands that align their content with audience preferences, harness authentic representation, and focus on the power of word-of-mouth find more success in fostering loyalty. Cultivating Conversions through Loyalty: In today's digital age, mere products or services aren't enough. Transcendence into transformative experiences, community building, and strategic content marketing, which includes soft selling and CTAs, are vital for lasting brand resonance.   Go be awesome!   Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content.  Learn more here. See you there!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome back to another episode of "It's Simply Life." Today, I'm sharing a little about finding simplicity amidst the constant buzz of our daily lives, focusing specifically on content marketing. I dive into helpful tips on genuinely connecting with your audience. If you've ever felt swamped by content creation or need a fresh perspective, you've come to the right place. Let's navigate through stories, insights, and a sprinkle of wisdom to make content marketing feel less like a chore and more like a passion. Let's simplify things together!   In this episode, I discuss: The essence of simplicity Challenges of modern life Overwhelm and distractions Benefits of simplification Focusing on the essentials The pathway to joy, happiness, and genuine connection Why creating content is so important The risk of being "pitch-slapped" Crafting consistent content Captivating the audience Power of storytelling Episode 148 Content goals Generating demand, converting demand, and cultivating loyalty Understanding your audience's desires Pillar content strategies Multi-format dissection: blogs, newsletters, socials Omni-channel approach Catering to various platforms: Spotify, Apple, newsletters, and more Audience engagement The power of engaging hooks Content philosophy Building Connections Establishing as the thought leader   Go be awesome!   Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content.  Learn more here. See you there!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome back to another episode of "It's Simply Life!" Today, we're getting cozy in our brand-new recording spot, Dream Studios, in Arlington, TX. Today, we're discussing something I'm very passionate about and talk about all the time: the magic of crafting your brand story. A brand story is the foundation for any successful brand. Curious about what it is? Or maybe why your business absolutely needs one? And how do you even know if it's working for you? We're breaking it all down and diving deep. So, stick around, and let's journey through this storytelling adventure together!   In this episode I discuss: The importance of simplifying life The constant bombardment of information and demands Losing focus on what truly matters Creating space for joy, happiness, and connection by simplifying The importance of a brand story Emotional connection and relationship building through a brand story Crafting your brand story Humanizing your brand Defining your target audience What should be incorporated in your brand story: values, struggles, achievements, mission How to relate to your audience Shifting from traditional advertising methods to relatable branding in the modern age The impact of a brand story How storytelling cuts through the noise My real-life examples of good storytelling  Online metrics for measuring the impact: engagement, comments, DMs Storytelling framework Building a community  Guiding your audience through a journey to solve their problems The transformation that happens when someone engages with your brand   Key Takeaways Craft a Hero: The heart of your brand story lies in positioning your audience as the hero. It's not just about selling a product or service; it's about understanding their pain points (the villain) and guiding them through an evolution. Your customers are essentially buying this transformation. Emotion Over Logic: Forget the feature lists for a minute. What people truly connect with is emotion. So, think about the feelings you want your audience to experience and weave that into your brand's story. It's not about what you're selling but how you make people feel. Why? Because emotions, not logic, drive decisions. Community is Queen: Your brand story isn't just a marketing tool; it's a community-building instrument. Imagine the power you wield by bringing people together, united by a common journey or goal. It's not just about consumer relationships; it's about building a tribe. And when people choose to join your community, that's not just business—it's an honor.   Go be awesome!   Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content. Learn more here. See you there!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome back, ya'll! Thanks for joining me for another episode. Today, we're tackling the often complex but essential topic of Paid Social Ads. In today's digital landscape, navigating social media advertising has become crucial to any successful marketing strategy. Thanks to ever-changing algorithms and decreasing organic reach, we'll dive into why paid ads are more important than ever. As always, I'm here to simplify everything for you. We'll break down how to effectively identify and understand your target audience, ensuring that your ads reach the people who truly matter. We're demystifying the process with actionable tips to set you up for success.  In this episode, I discuss: The importance of seeing your marketing strategy as an ecosystem. The complexities of paid social ads and why outsourcing to professionals can be beneficial. Personal anecdote about the pitfalls of not understanding the target audience. Knowing your target audience is crucial; check out Episode 143 for more. The Meta Landscape. Key factors to consider in targeting your audience within the Meta landscape. Example: Targeting a residential landscaping audience based on age, location, and specific services required. The concept of retargeting as a way to keep your brand in front of potential customers. Decoding Your ROI. Knowing your goals: Traffic, Conversion, or Brand Awareness? Understanding cost per click and cost per conversion. Where to place your ads within the Meta platform. The importance of optimizing the format of your ads. A/B testing in understanding what works best for your audience and goals. Using metrics in Ads Manager to assess the effectiveness of your campaigns.   Key Takeaways: Importance of Paid Social Ads: In today's competitive digital landscape, relying solely on organic reach is often not enough. Paid Social Ads are essential to cut through the noise and ensure your message effectively reaches your target audience. Understanding Your Target Audience: To maximize the impact of your social media ads, it's crucial to understand who your target audience is and what they care about. This allows for a more tailored, effective advertising strategy that resonates with the most likely to engage with your brand. The Value of Professional Expertise: Navigating the world of Paid Social Ads can be challenging, even for those with a solid understanding of social media. Hiring professionals who specialize in this area can be a game-changing investment. They bring their expertise, tools, and strategies to which most businesses would need access.  Stay tuned for our next episode of "It's Simply Life."   Go be awesome!   Episode 143: https://www.youtube.com/watch?v=jy8Ioq_VUnU  This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome back to another episode of "It's Simply Life." If you're looking for simple, actionable tips to up your game in marketing, branding, or content creation, you're in the right place. Today, we're diving into straightforward SEO strategies designed to boost traffic. With these effective SEO insights, we'll guide you in drawing more attention to your website, blog, or social profiles. So stick around, and let's make your online world shine brighter! In this episode, I discuss:  SEO basics. How SEO helps you incorporate keywords and key phrases into your websites, blogs, and social media. Importance of researching and finding the right keywords that your audience is looking for. On-page vs. Off-page SEO. The value of keeping people on your website by creating meaningful content. How to use keywords in blogs and social media Doing keyword research and writing articles based on what will rank in Google. Sharing snippets of the articles as social media posts to drive traffic back to the original content. The importance of genuine backlinks. Collaborating with people in your industry or niche to create beneficial backlinks. Technical aspects of SEO. Importance of website speed and mobile optimization. The need for a robust technical framework behind the scenes. Measuring SEO trends. Utilizing Google Analytics to understand what's driving traffic. Updating and interlinking articles based on their performance. Key Takeaways: Find Relevant Keywords: Identify a handful of relevant keywords related to your product or service and incorporate them into your website content, blog articles, and social media posts. Optimize Website Speed: Ensure your website loads quickly and is optimized for mobile use. This can be achieved with the help of a website developer. Regularly Update Content: Continuously refresh old content and publish new articles, case studies, and blogs. Make sure to interlink them to keep visitors on your site longer.   Go be awesome!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

In today's world, every scroll brings an influx of new content, and every click leads to a rabbit hole of information. It's easy to feel lost. Navigating the digital realm can often feel like a maze, with its ever-evolving trends and the constant surge of content.  I'm here to offer a fresh perspective on easily growing your audience and the latest disruptive marketing strategies.    In this episode, I discuss: The importance of taking a social media detox. The power of inspirational quotes and perspectives. The difference between opinions and truths in the content we consume. The significance of authenticity in our online presence. Understanding your target audience: their preferences, platforms, and content consumption habits. The essence of creating dynamic content that resonates with your audience. Innovative strategies for audience growth and the role of disruptive marketing. The impact of user-generated content and its benefits for brand promotion. Converting engagements into meaningful conversations. The value of outsourcing social media tasks and the transparency required in content creation.   Key Takeaways: Engagement & Platforms: Choose your platforms wisely and engage authentically. Find commonalities with your audience and connect without a sales pitch. Dynamic & Disruptive Content: Be true to your brand's voice. Whether sophisticated, glamorous, funky, or fun, ensure your content stands out and speaks directly to your audience's needs. Outsource When Needed: If managing social media becomes overwhelming, consider outsourcing to experts who can maintain your brand's voice and authenticity. It's clear that the key to effective social media marketing lies in genuine engagement and understanding your audience's core needs. While innovative strategies and disruptive marketing can elevate your brand's presence, authenticity remains more important than ever. As we navigate the vast digital landscape, it's crucial to remember the value of true connections, the potential of user-generated content, and the benefits of strategic outsourcing. Go be awesome!   This episode is brought to you by It's Simply Newsworthy—make your inbox smarter and sign up today.  Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

In today's podcast, I'm jumping into the fascinating world of dynamic content marketing. Ever wondered how brands seem to know *exactly* what you need, even before you do? That's the magic of dynamic content! Today, we're unlocking the secrets of making content that speaks to your audience and engages with them personally. From understanding your core values to leveraging the power of social proof, I'm here to share all the juicy insights. In this episode I discuss: Understanding the allure and power of dynamic content. The pivotal shift from company-centric to customer-centric brand narratives. Differentiating the 'buyer' from the 'customer' journey. The secret recipe for content that resonates at every customer journey stage. Breaking the mold with snackable content on social media platforms. Why newsletters are having a moment (and why they're so irresistible). Podcasts and videos: How to do more with less and win your audience over. The undeniable magic of social proof in validating your brand's promises. Key Takeaways: Dynamic Content is Empathy in Action: It's all about tuning into your audience's needs and crafting experiences that resonate from the first click to the last. One Size Doesn't Fit All: Tailoring content to each customer journey stage is crucial. Whether it's an initial brand introduction or a deep dive webinar, every piece has its place. Be Authentic, Be Real: Videos, podcasts, and testimonials breathe life into your brand, allowing your audience to see, hear, and feel the genuine passion behind your offerings. Dynamic content isn't just about what's flashy and trendy; it's about forging genuine connections and understanding the heartbeats of our audiences. Whether you're just starting out or looking to refresh your content strategy, remember that authenticity always wins in this ever-evolving digital landscape.  Stay passionate, and until next time, keep creating content that matters!   Go be awesome!   This episode is brought to you by It's Simply Newsworthy—make your inbox smarter and sign up today.  Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

In today's podcast, I dive deep into the essence of marketing: understanding your target audience. There is enormous emphasis that knowing who you're addressing is pivotal to any marketing campaign's success. If you are talking to everyone, you're talking to no one. Together, let's break down why engaging your target audience is essential.   In this episode, I discuss: The significance of identifying and understanding your specific target audience. The power of aspirational identity and the role of transformation in marketing. Creating content that resonates with your audience's wants and needs. Exploring how clients' lives transform after doing business with you. A challenge many entrepreneurs face—knowing their audience but failing to communicate the transformation. Practical methods to identify and research your target audience. Tapping into the mindset of your audience, understanding their pain points and desires. The power of storytelling in establishing a brand's identity and fostering connections. Tailoring content delivery based on where and how your audience prefers to consume information.   Key Takeaways: Deep Audience Understanding: It's about more than just having a surface-level knowledge of your audience. Dive deeper to genuinely grasp their aspirations and desires and recognize how they aim to feel once they've transformed. Power of Compelling Stories: Crafting a compelling story extends beyond narrative technique – it stands as a fundamental pillar for forging an authentic connection with your intended audience. By weaving captivating narratives, you have the power to evoke emotions and leave lasting impressions that endure over time. Tailored Content Distribution:   It's vital to tailor your strategies based on where your audience spends most of their time and in ways that align with their unique consumption habits and preferences. As we journey through the nuances of marketing, one thing remains crystal clear: the key to successful engagement lies in truly understanding and resonating with your target audience. Whether you're an entrepreneur or a small business, channel your marking efforts toward creating genuine connections and transformative experiences for your clients. Remember, it's not just about reaching out; it's about reaching deep within, resonating with desires, and delivering unparalleled value.   Until next time, stay inspired, stay authentic, and keep making a difference.   Go be awesome!   This episode is brought to you by It's Simply Newsworthy—make your inbox smarter and sign up today.  Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

As a marketer, I understand the importance of having more than just a marketing strategy—it's about having a fail-safe contingency plan. Social media platforms can be unpredictable, and experiencing sudden suspensions or shutdowns is a real risk. However, I've discovered that cultivating an engaged email list is a reliable communication ensuring that my connections with followers and customers remain intact even during challenging times. Having an email list is not just about marketing; it's a vital lifeline that safeguards my ability to stay in touch with my audience and keep them informed and engaged.   In this episode, I discuss: Importance of owned versus rented platforms and email marketing Benefits of newsletters and providing value to the audience Difference between newsletters and email marketing campaigns Simplifying the email marketing process and using automation systems Strategies for effective email marketing and building an engaged list Importance of metrics and analyzing email campaign effectiveness Power of collaboration and sharing in email marketing Creating a contact us page or landing page to segment the email list Value of non-client subscribers and social proof Simplifying email marketing by including offers in newsletters Importance of building an email list versus relying on social media   Key Takeaways: Building an Email List for Resilient Communication: A well-maintained email list is a vital marketing strategy and contingency plan for businesses and content creators. As social media platforms can be unpredictable, relying solely on them for communication can be risky. Cultivating an engaged email list establishes a reliable communication backup, safeguarding connections with followers and customers. Unlocking the Power of Newsletters for Nurturing Relationships: Newsletters are potent tools for meaningful audience connections, delivering curated content to subscribers' inboxes. Unlike social media, they offer an exclusive space for focused, personalized information, keeping the creator's brand in mind for potential clients and advocates. Focus on and Achieve Well-Defined Email Marketing Objectives: Set clear, measurable goals to maximize email marketing's potential. Whether building a subscriber base, promoting products, or nurturing leads, defined objectives provide focus and direction. Analyzing campaign performance against these goals yields valuable insights for continuous improvement. Building and maintaining an email list is crucial for businesses and content creators to have a direct communication channel with their audience, especially in case of any issues with social media platforms. By curating valuable content and simplifying the email marketing process, creators can stay connected with their audience, foster a sense of community, and achieve their marketing objectives more effectively.   Now build your email list!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find me on LinkedIn and Instagram.  How can we help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

In this compelling episode of "It's Simply Life," I dive into the profound significance of embracing authenticity in the digital world. I go deep into discovering how being authentic becomes the catalyst for building meaningful connections and profound relationships with others. Unveiling the power of authenticity, is the cornerstone of genuine human interaction, as people naturally gravitate towards shared commonalities and experiences. Prepare to embark on an inspiring journey of self-discovery and personal empowerment, liberate yourself from the shackles of conformity and reveal the unapologetic essence of your being.    In this episode, I discuss: Building Authentic Connections  Embracing Authenticity in a Digital World  Overcoming Imposter Syndrome and Fear  Embracing Kindness and Inclusiveness  Accepting Others for Who They Are  Simplifying Life by Being Authentic   Key Takeaways: Authenticity Attracts Genuine Connections: Embracing authenticity becomes a magnetic force that draws like-minded individuals together, fostering genuine connections built on shared values and experiences. When people show up as their true selves, they resonate with others authentically, nurturing meaningful relationships and a sense of belonging in the digital world. Empowerment Through Overcoming Fear and Imposter Syndrome: Confronting and conquering fear and imposter syndrome empowers individuals to shed pretenses and reveal their genuine selves without hesitation. As the veil of insecurity lifts, they step boldly into their unique identities, inspiring others to do the same and creating a ripple effect of authenticity online. Embracing Kindness and Inclusiveness for a Diverse Community: By fostering a culture of kindness and inclusiveness, individuals can create an online community where diverse perspectives are accepted and celebrated. This environment encourages open conversations, mutual respect, and an appreciation for the richness of embracing differing viewpoints, ultimately fostering a more harmonious digital world. I encourage you to wholeheartedly embrace authenticity in your digital presence and, just as importantly, extend that embrace to others. Through my own experiences and reflections, I've realized the profound impact authenticity can have on forming genuine connections with people from all walks of life. Let goes of pretense, shed the weight of vulnerability, and step into the beautiful truth of who you are. As we do, we'll witness the blossoming of profound and lasting bonds, the kind that can transform our online existence into a thriving, interconnected community. So, I invite you to join me on this journey of embracing authenticity and embracing others, knowing that together, we can foster genuine connections that enrich our lives and leave a lasting impact on the digital world. Until next time, stay inspired, stay authentic, and keep making a difference. Go be awesome!   This podcast is brought to you by our AI LinkedIn Content Creation Masterclass.    This Masterclass is jam-packed with ideas to discover the powerful impact of leveraging Artificial Intelligence in your LinkedIn content creation. Don't miss out!  Spots are limited—sign up today!   Find me on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to my website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.  

Hey there, I am excited to share my entrepreneurial journey and experiences being part of a mastermind group. I dive into the growth and transformations my business has undergone, starting from its early days as a fledgling venture in 2020 and evolving into a thriving, multiple-six-figure enterprise by 2022.    In this episode, I discuss:  Understanding the importance of setting clear agreements with clients to prevent scope creep. Recognizing the necessity to limit and bill for revisions and work that exceeds the initially agreed-upon scope. Learning that not all services are necessary and the significance of concentrating on my strengths and what my clients truly need. Appreciating the need to delegate tasks to avoid burnout and facilitate sustainable growth. Realizing how crucial seeking external input is to take a business to the next level. In 2023, I joined a mastermind group hosted by Jasmine Starr. Being part of this group of 15 women offered fresh insights and perspectives on my business that I hadn't been able to see before. This eye-opening experience led me to create a new brand and introduce significant changes within my existing venture, It's Simply Digital.   Key takeaways:  Transforming challenges into growth by focusing on core strengths has been vital for turning early-stage hurdles into business opportunities. Delegating tasks, avoiding burnout, and adapting services to client needs have been instrumental in sustaining growth and enhancing the business. Joining a mastermind group led to fresh insights, brand innovation, and significant business changes. This episode provides a frank, firsthand account of the ups and downs of entrepreneurship and the value of seeking outside perspectives through mastermind groups.   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find me on LinkedIn and Instagram.  How can we help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.  

Welcome back, ya'll! In today's episode, we dive into the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to aid us in various aspects of content creation, brainstorming, copywriting, and general marketing ideas. It's an incredible tool that has truly been a game-changer, saving us valuable time and even enhancing our networking efforts on platforms like LinkedIn. However, mastering AI comes with its fair share of challenges, and there are important ethical implications to consider. With that in mind, let's get into the strategies and techniques that have empowered us and hopefully inspire you to harness AI to its fullest potential.   In this episode, I discuss:  The role of AI in social media How algorithms already utilize AI to personalize your feed   AI to enhance your LinkedIn profile (and other social platforms)  Using your LinkedIn profile page as a landing page for your personal brand Speaking directly to your audience and potential clients How to use AI to hone in on your brand's voice, tone, and messaging Garnering inspiration from other pages that you admire and/or follow Creating hyper-personalized content with AI by having it generate ideas and outlines Wielding AI as a tool to combine your unique thoughts  How to expand your networking system with AI Knowing what prompts to use for outcomes tailored to you and your brand Ethical considerations of AI Technology The importance of researching and being mindful of the content you consume Being aware that false information and visuals are everywhere Leveraging AI for career growth Repurposing content with AI   Key Takeaways: AI is changing the digital landscape—embrace the change and use it to help with content creation, networking, your career, and your brand.  Know what prompts to use to get the most out of the technology Use AI responsibly, be able to distinguish fact from generated content, knowing that there is a multitude of false information circulating everywhere.   If you're ready to embrace AI technology fully, sign up for our AI LinkedIn Content Creation Masterclass!    We'll be deep-diving into our processes and implementation for content creation and show you just how powerful and efficient AI can be. Don't miss out!   Spots are limited—sign up today!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find me on LinkedIn and Instagram.  How can we help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Hey, ya'll, welcome to another episode of It's Simply Life! I'm incredibly excited about today's topic because it's something I hold close to my heart—I've finally achieved an authentic life. For years, I found myself conforming to the expectations of others or what I thought I should be. But now, I've embraced my true self and become the person I was always meant to be. I've created my life by design. I've learned to take risks and forge my own path while staying true to my own beliefs and values. It hasn't always been easy, but the secret lies in tuning in and listening to yourself. Today, I want to share with you how you, too, can design a life that reflects who you truly are. During this episode, we'll dive deep into the journey of authenticity. We'll explore practical insights and inspiring stories that will empower you to break free from societal norms and embrace your uniqueness. Together, we'll uncover the keys to living life on your own terms. So let's jump in!   In this episode, I discuss: Embracing authenticity and non-conformity Designing a life aligned with personal values Navigating challenges on the path to living authentically Quieting external noise and focusing on listening to your instincts Listening to and honoring feelings  Challenging societal roles and expectations Choosing personal values over societal norms Surrounding yourself with people who want to see you win and people you can learn from Being comfortable moving away from incompatible relationships The “hell yes” or “hell no” principle Standing by personal choices Identifying personal values and aspirations How my authentic life led me to build a successful online business in the digital world Balancing personal and professional life online and offline Sharing enough to connect with others to build a community, but knowing what to keep private   Thank you so much for joining me today! My ultimate goal is to authentically share my journey of simplifying life, along with its wins, successes, and struggles. Stay tuned for next week's episode about mastering the power of AI on Linkedin!   Key Takeaways: Simplify your life by applying the "hell yes or no" principle. Evaluate situations and decisions based on whether they truly feel good to you in the present moment. If it's not a resounding "hell yes," then it's a clear "no."  Surround yourself with people who bring value to your life. Assess the relationships in your life and consider whether the individuals encourage, love, and support you. Live authentically by freeing yourself from the fear of judgment. Shift your focus from worrying about what others think to how decisions align with your own values and desires.    This podcast is brought to you by our AI LinkedIn Content Creation Masterclass.  This Masterclass is jam-packed with ideas to discover the powerful impact of leveraging Artificial Intelligence in your LinkedIn content creation. Don't miss out!  Spots are limited—sign up today!   Join my newsletter—actionable tips delivered to your inbox every Friday. Find me on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to my website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Welcome back! After a brief pause on podcasting and taking time to reflect and refine, I'm back better than ever with a whole new strategy. In today's episode, "Embrace Your Unique Identity to Create an Impactful Personal Brand," we aim to inspire, motivate, and guide you toward crafting a personal brand that goes beyond selling—it speaks and resonates. With fierce competition in the world, it's essential to stand out by being unapologetically YOU. So buckle up and get ready for an exciting ride as we embark on this new chapter together.   In this episode, I discuss: The importance of business and personal branding Embracing your unique identity as the foundation of branding Recognizing small moments that shape core beliefs and values Turning setbacks into stepping stones for growth and success Effectively communicating your brand story to resonate with your audience The power of authenticity in personal branding Sharing personal journeys, insights, and perspectives Building a community around your brand Leveraging your unique identity to connect, capture, and convert Practical tips for building an impactful brand: clarify values, define USP, maintain consistency Highlighting experiences to create an impact Embracing the imperfections and authenticity in personal branding conversations   Key Takeaways: Identify Your Core Values: Your personal brand should be a reflection of your beliefs and values. Take some time to identify your core values and how they can form the foundation of your personal brand. Define Your Unique Selling Proposition (USP): What makes you different? What unique value or perspective can you bring to your chosen field? Answering these questions will help you define your USP, a key component of your personal brand. Consistency Is Key: Whether it's your website, social media, or networking events, ensure your brand story and messaging remain consistent across all channels. This builds trust and enhances recognition. I hope that the insights and ideas shared have ignited a spark within you. Remember, branding is not just about selling products or services; it's about making a genuine connection, leaving a lasting impression, and creating a positive impact in the lives of others. By embracing your unique identity, you have the power to stand out, inspire, and make a difference. So go out there, be bold, and embrace your unique identity with confidence. Let your personal brand be a reflection of your authenticity and the positive change you wish to bring to the world. I believe in you and am excited to witness the incredible personal brands you will create! Until next time, stay inspired, stay authentic, and keep making a difference. Go be awesome!   This podcast is brought to you by our AI LinkedIn Content Creation Masterclass.    This Masterclass is jam-packed with ideas to discover the powerful impact of leveraging Artificial Intelligence in your LinkedIn content creation. Don't miss out!  Spots are limited—sign up today!   Find me on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to my website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.  

Repost alert! This past December, I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox and I'm sharing the episode with you now! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we talk about the #1 MUST DO to make your business successful. Tune in to find out! In this episode we discuss: The path that brought me to where I am now; Learning through failure and mistakes; How sticky notes brought me out of grief and into a positive mindset; How taking care of yourself is essential to any entrepreneurial journey; The importance of self-talk; Why confidence played a huge role in starting my business; Getting rid of things and people that don't serve your growth; The routines that keep me happy, healthy, and in a positive mind frame; The stress of trying to build a business while marketing your business; Creating transformational stories for clients; Don't chase clients- instead, show up with value; Nurturing clients with information; The difference between marketing and sales; The importance of keeping it simple In doing this episode with Ken, I discovered that my path in life, while hard and tragic, lead me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don't hold yourself back and as Ken would say, “Show up with positivity or don't show up at all!” Go be awesome!   Three takeaways to simplify your marketing: Know where your clients “hang out” (LinkedIn, Instagram, Facebook) Focus on that platform and engage daily Be consistent It's all about It's Simply Brand Story! Learn more about how to discover and implement a successful brand story for your business and your clients! Click here to claim your spot on the waitlist! Find me on LinkedIn and Instagram Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify Listen on Apple

I'm excited about this episode y'all! It's the first episode of 2023 and I'm officially introducing my Masterclass: It's Simply Brand Story! I've been dreaming of creating a course for years and I'm so proud that my vision finally came to fruition in the form of a Masterclass where I share my exact template to attract, conceive, and build brand stories for clients.     In this episode I discuss: Why I abandoned my vision board for an action board; How to figure out who you are as an entrepreneur or business owner; Why your mindset matters; What is a brand story; Refining brand messaging; Identifying brand voice; How to demonstrate authority; How to make a strategy from your brand story; Achieving higher customer engagement and overall client satisfaction   I'm a big believer in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2023, I'm breathing life into my business and myself. This is our year! Go be awesome!   3 ways to simplify your business: Create pillar content to recycle into micro-content Create authority and thought leadership through value and information Create an action board and follow through   It's all about It's Simply Brand Story! Learn more about how to discover and implement a successful brand story for your business and your clients! Click here to claim your spot on the waitlist!   Find me on LinkedIn and Instagram Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify Listen on Apple

‘Tis the season for that week in between Christmas and New Year's where time seems non-existent, and everyone is scraping by. Instead of letting this crazy week dictate my mood, I decided to take some time to reflect on 2022 and how I'd like to show up for 2023. After inventorying my year, I recognized that I've come to a place in my life where I'm able to hold space for others- something I haven't always been capable of, but something that I have received from people when I was in need. What does holding space mean and why am I proud to be able to provide it for my “circle”? Let's talk about it.   In this episode I discuss: What it means to hold space for others; Having the capacity to hold space for others; How people close to me helped me during tragic times; The simple act of being present with another person; Connection through contact; Listening without judgment or an agenda; The challenges of creating space for people; Meeting someone where they're at; Realizing you can't fix or change someone's problems; How I'm able to show up for others by practicing self-care (super important)   As I said, I haven't always been able to connect with my friends and family in this way. But now that I'm more confident in myself and my capabilities, I can clear space from my needs and pour that space back into my loved ones in need. I find that my capacity to hold space for others increases as I care for myself. In 2023, I expect that space to grow. So, here's to 2023, a year of peace and prosperity and enough space for those that need it.   Key Takeaways to Simplify Your Life: Don't set a New Year's Resolution Go into 2023 with a mindset of peace and prosperity Clear the clutter- get rid of three items in your house that you don't need or use   Find me on LinkedIn and Instagram Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify Listen on Apple  

The holiday season is upon us. It's a time for laughter, love, and light- so why do we often make it about overindulging? In the past, I was part of the culture of excess around the holidays. I had the perfect decorations, the most aesthetic wrapping papers, and the cutest baked goods gifts for friends and neighbors. I dressed up, hosted parties, over consumed alcohol and food. From the outside, I did everything right. But in reality, I was overindulging in every aspect.   In this episode I discuss: Overconsumption during the holidays; Reflecting on past Christmases; Why we feel the need to “keep up”; Presenting a different version of myself to the world; The chaos that ensues around the holidays; How to enjoy holiday traditions without overindulging; Recognizing that Christmas is about “who” and not “what”; The mindset of setting resolutions for New Years We've all heard it before, “Christmas is about spending time with loved ones” but are we really able to put that into practice when we have nine million other things to do? For me, simplifying my holidays means not sending Christmas cards, not baking trays of cookies for the entire neighborhood which allowed me to instead fill that time in the company of the people that mean the most to me. Happy Holidays everyone!   Key Takeaways to Simplify Your Life: Don't stress yourself out doing things you don't want to do Eat a healthy meal prior to a holiday party so you won't overindulge Don't wait until the New Year to set goals- start now! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify Listen on Apple

Hi, y'all! I learned a lot by traveling for the past 7 months, but one of the most important things I learned that resonated deeply with me was that conformity kills confidence. When I first told people of my plans to travel, I was met with serious questions and a slew of doubts. Their skepticism made me uncertain of my decision, even though it was something that I really wanted to pursue. So, I made the commitment to travel despite my hesitation and figured it out on the way. What I discovered was that my business skyrocketed, my creativity increased, and my ability to find joy made its way into every aspect of my life. From this adventure, I realized that I could handle anything that comes my way. If I had caved into the doubt of others, I would never have had these amazing experiences.   In this episode I discuss: Four ways to find your own voice; Creating your own rules; Showing up with confidence and authority; Finding inspiration from within; Questioning my relationships with people to discover if I'm valued the way I value them; The benefits of taking risks; Pushing yourself out of your comfort zone; Don't be afraid to be the outlier; Starting on a venture before you have all the answers; Embracing failure   My life has done a complete 180 in the past year, and I know it's because I listened to myself. I found ways to inspire myself, stepped out of my comfort zone, figured out a plan along the way, and learned to trust myself in a way that I hadn't before. Now, I'm not afraid to take up space because I've found the unshakeable confidence to do so- you can too. Start now!   Key Takeaways to Simplify Your Life: No is a complete sentence Get out in nature Take something off your to-do list   Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify Listen on Apple  

Welcome to the new and improved It's Simply Life Podcast! The rebranded podcast will focus more on what's important in life and feature more guests with incredible stories. Our first guest is Kelley Tyan and she's coming in with a ton of inspirational content. She's a breast cancer survivor, entrepreneur, coach, and author and she's sharing her incredible message with us! Get ready to feel motivated!   In this episode we discuss: Kelley's book Addicted to the Climb; The stories that shaped who Kelley is; Finding her passion through fitness and nutrition; Empowering women; Bikini contests; The power of LinkedIn for forging relationships; Finding purpose; Taking risks; Trusting the long-term plan; How to release the outcome; Rewriting the narrative of your own story.   As humans, we all share a common thread of tragedy in our lives; the loss of a loved one, being fired from a job or hitting a rock bottom. It's how we persevere  and how we pick ourselves up from these hardships that define us. Kelley uses these trying times to switch the perspective from negative to positive while empowering everyone in her path to get stronger and keep climbing!   Kelley's Key Takeaways: Become more intentional Become dedicated and committed to the process Set boundaries   Get Kelley's Book, Addicted to the Climb here Find Kelley on Instagram and LinkedIn or visit her site!   Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8

Bob Burg is a keynote speaker and the best-selling author of the book Endless Referrals, as well as the co-author of The Go-Giver series with total book sales approaching two million copies. For 30 years, he's helped companies, sales leader, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. In this episode, Bob shares the journey, and the premise of The Go-Giver book understands what to focus on serving others, and the law of value. Listen in.  You'll Learn: • The difference between price and value • Learn what you need to focus in terms of selling • How to provide the right value  • And much more! Favorite Quote “Money is an echo of value.” - Bob Burg   Click here to check out Bob's Website!   Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8

This episode deserves a repost! Super inspirational guest, Laura Gassner Otting, is a professional speaker, author, coach, and master at getting people unstuck! Laura raises important questions about success and defining what it means for YOU. Personally, I love re-listening to this episode and to Laura in general because she is so inspirational and powerful. Get ready to get motived! In this episode we discuss: Laura's Book: Limitless; The four elements of consonance: Calling, Connection, Contribution, and Control and what they mean; The boundary-breaking Clubhouse App; The power of listening; The importance of showing up; How doing interesting things with interesting people can lead to interesting opportunities; The pressure of choosing a career path so young and waking up 30 years later to question “is this what I'm supposed to be doing?”; What success means; Allowing yourself to follow a different path from what is considered “normal”; Getting caught up in social media and living a life of comparison; Customizing YOUR life for success Speaking with such a strong woman seriously impacted my definition of success and got me so inspired to live my best life! You'll want to go seek Laura out, so I'm linking her site below. You can listen to her TED talks and get a copy of her best-selling book.   Key Takeaways: Success looks different to everyone Don't get caught up in comparing yourself to others Your life might not look normal to other people and that's okay   Stay tuned for the enhanced It's Simply Life Podcast! Can't wait to share it with y'all! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8 Find Laura at:  http://www.heyLGO.com And her book here!

Welcome simplifiers, to another throw-back episode! I'm reposting one of my favorite episodes with amazing guest, Tiffany Toombs of Blue Lotus Mind gives us some incredible insight into mindset while starting, building, or scaling your business! This episode is full of tips and encouragement to really hone in on the right path for you and your business so that you're ready to thrive!   In this episode we discuss: The importance of cultivating the right mindset; How to have a strong vision for your business; How to break down that vision into smaller steps; The importance of flexibility in realizing your vision; Letting go of control; The value of pivoting and adapting your business; What triggers people to buy what you're selling; Finding your highest intention; Shutting out all of the “noise”; Shiny object syndrome; Burnout   Building and scaling a business is hard work, but with the right vision, it's possible for anyone. Truly knowing yourself and how to best serve your clients and customers will always put you ahead. It's okay to feel uncertain and fearful, but it's not okay to let it stop you. So get out there and go after what you want!   Key Takeaways: Be firm in your vision and flexible with how you get there Let go of control Mindset matters most   Stay tuned for the enhanced It's Simply Life Podcast! Can't wait to share it with y'all! Find Tiffany at Blue Lotus Mind Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8  

It's time for an It's Simply Life Makeover! Currently, I'm rethinking my Podcast strategy to bring you the best tips, tricks, and ideas to simplify your business and your life. While I rework, I've decided to repost some of my favorite episodes. This episode is one of our most popular and takes snippets of knowledge from some of my memorable guests! One of the best parts of having a Podcast is being able to meet incredible, like-minded people, and be able to learn from them So get ready to soak up serious knowledge! In this episode, we discuss: What college means to younger generations; Personal experience building businesses; Networking; Fear as a combination of experience; Getting in your own way; Canceling out the “noise” and focusing on the goal; Creating emotional connections through a brand; Missteps and mistakes as a learning opportunity; How to make it in marketing; What goes into properly marketing your brand; This episode has been one of my favorites because there is so much value in one place! Listening to my guests' stories of how they changed the course of their lives to create successful brands and businesses inspires me to keep going through any challenge that comes my way. One consistency I've discovered while interviewing guests is that- if you can dream it, you can do it. Oftentimes we let our fear get in the way of what we want. If we can learn to get out of our own way and block negative noise, we can truly realize what we're each capable of. My guests are proof!   Stay tuned for the enhanced It's Simply Life Podcast! Can't wait to share it with y'all!     Key Takeaways: Anyone can start and build a business Get out of your own way Soak up knowledge from everyone you talk to   Featured on this Episode: Guest 1: Mark Metry LinkedIn Guest 2: Nat Berman LinkedIn Guest 3: Tony Whatley LinkedIn Guest 4: Bob Burg LinkedIn Guest 5: Mike Young Guest 6: Lucas Mattiello LinkedIn Guest 7: David Brier LinkedIn   Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8

Hi everyone! By the time you listen, I'll be back home! Landing in Texas marks the end of a 7-month journey that I am so grateful for. I've always been a bit envious of friends and family who would go on beautiful vacations, and now, I have my own memories of a once-in-a-lifetime trip. I made so many friends on this trip, saw so many amazing places, and connected with nature. But, Dorothy was right when she said, “there's no place like home.” I'm very happy to be back home, in my own bed, with my own things. In this episode I discuss: How I made 7 months of travel happen on a budget; Where I went; What I learned; The trust that goes into house and pet sitting; Going with the flow during travel; Solo- travel; How I maintained a business while traveling; My plans for next year Traveling alone for an extended period of time is something I wish everyone was able to do. I learned so much about myself and other people during this time and got to spend time drinking in everything nature has to offer. Some people ask me whether it was hard to do I always answer “of course!” But a few uncomfortable situations don't take away from my time as a whole being completely worth it. Personally, I can't think of a greater joy than being able to look at myself and think “I did it!” Get out there and enjoy your life! If you're like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code SIMPLY20 to get 45% off your first subscription or 20% off your first one-time purchase. My 45% off code only lasts 10 days, so hurry up. 25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8  

I'm so excited about today's episode! Jesse Ray of the Growth House is my first guest in a long time, and it's been worth the wait! Jesse is an entrepreneur who's a serious believer in daily development practices and in providing value to clients, but it wasn't always this way. Join me and Jesse as we talk about bootstrapping our businesses from the group up! In this episode we discuss: Jesse's background and interest in entrepreneurial pursuits; Paying attention to hints from the universe; Listening to your intuition; Building working relationships with people; Value + Impact over profit; Importance of mindset; Holistic success; Daily development; Growth House- An immersive community for entrepreneurs; Sample day at Growth House; Setting your day up for success; Building a community Finding success isn't easy but it is worth it! If you're truly interested in learning more about the path to entrepreneurship you DON'T want to miss this episode! If you're like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.   Find Jesse At: @thejessray @at_thegrowthhouse https://thegrowthhouse.co/   Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8      

I'm soaking up all Bend, OR has to offer! This town is seriously a dream, especially for nature lovers. The scenery is gorgeous, there are scenic trails everywhere, and the weather right now is perfect! I've also been eating and drinking my way through some of the cute cafes in town. Of course, I enjoy a treat as much as the next person, but as I looked at the options in the small little cafes' I started to see a pattern. Sugar. Sugar everywhere. This got me thinking about our United States food system and how little we actually know about the food we consume. In this episode I discuss: Corruption in the US food system; The number of lobbyists for the Dept. of Agriculture within Congress; Why our food is so processed; How our food is making us sick; How food can be the cure to our sicknesses; Ingredients in our food; Lack of education around nutrition and consumption; Fad diets; The US food industry vs. other nations; Taking time to read and understand food labels; Rebuilding a broken system; Practicing being mindful of what we are consuming The US food system cannot be ignored. The more people talk about it, the more awareness there is of the poison we are masking as food, which in turn creates a sense of urgency to fix the system. I truly believe that the entire organization needs an overhaul. If you feel the same- let's talk about it! If you're like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up. 25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8    

It's autumn and I'm in Bend, OR soaking up the beautiful weather in this gorgeous place! I've seen so much in the short time that I've been here, that I know it will have a lasting impact on me when I leave. I know I've said it before, but if you're thinking of visiting, this is your sign!   This week, I've decided to open up and share my entrepreneurial journey. Like everyone else who has made the decision to build a business, I didn't have any idea where to start. I jumped around from platform to platform, hoping that something would stick- and I worked my ass off until something finally did. Buckle up! It's quite a ride. In this episode I discuss: How I lost my job and gained a business; Making the decision not to work for someone else; Starting off unsure of what my business was going to look like; How I almost started a personal coaching business; Utilizing social media platforms to create awareness; Building a brand; Paid vs. Organic social media; Consistency and engagement; Showing up with value; Studying successful women; The importance of shifting; How to gain confidence in yourself as an entrepreneur; The importance of learning through failure Two years ago, I didn't have what I have now. I didn't always have clients whom I aligned with. I took on some clients solely out of my need for money. Today, I can choose what clients I want to work with, I have an amazing team, am constantly learning, and am excited about what is next! None of that would be possible without first traveling the road that brought me where I am now.   I encourage anyone who is interested in or has thought about starting their own entrepreneurial journey. It's not going to be easy, in fact, it's the one thing I can guarantee! But if you stick with it, if you show up, if you're consistent, YOU CAN DO IT!   25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8  

I'm on the road again and joining you from Bend, OR. If you haven't been or have been waiting for a sign to go, this is it. GO! It's an awesome place with so much beauty, especially during the fall. In this stunning place, I made the decision to get real with you all. This episode is personal and vulnerable, and I sincerely hope it resonates with some of you. I've decided to talk about my hair loss journey, something which I've never really talked about to anyone outside of my circle. So, here we go! In this episode I discuss: How a simple gesture helped me discover a goiter on my right thyroid; Getting the goiter removed; Being medicated for my thyroid for the past TWENTY years; Resulting hair loss from treatments, etc.; My journey researching vitamins, supplements, and therapies for hair regrowth; Discovering stress as a trigger for hair loss; Embarrassment and being self-conscious because of my hair loss and how to deal; Finally finding products and routines that are working; Consistency I made the decision this year to get serious and consistent about my hair loss and what I could do to help my hair regrow. Some products have been costly, some haven't worked, and some, full of chemicals, caused me physical pain. But now- after months of consistency with the right products, I'm finally starting to see improvement. If you've dealt with hair loss, you know how upsetting it can be, especially if you're a woman. If you feel stuck or embarrassed, check out some of the links below and PLEASE, PLEASE reach out to me!   Hair regrowth system, Fully Vital--> https://fullyvital.com/ Use code LISA15 for 15% off   iRestore Red Light Cap-->https://bit.ly/3rqF0Ws   25% off Trusted Housesitters Membership!   Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8  

After a week's hiatus from the podcast, I'm back! What a week it has been, I went through a situation with my car being broken into and dealing with that for multiple days. I did record a podcast, and as promised, it went into detail about my 5-month long travel journey, but I've got to be honest, I didn't love the content! So, I started over fresh this week with a topic that I've been thinking about recently: The pressure we put on our children. I'm from Texas and if you don't know, sports matter here! My children, nieces, and nephews were involved in high-level sports from a young age. I've been thinking back and although, I don't regret (and neither do they) putting my children in sports, there are a couple of things I would have done differently. In this episode I discuss: Personal experience with children in sports; The pressure we put on our children to perform; “Sports Parents”; Prioritizing winning over the love of the game; The energy, time, and money that went into sports teams; How playing in high-level sports creates a constant environment of competition and the need to win; Why we should let kids be kids My kids never asked to be taken out of their respective sports. They loved playing, but in retrospect, I think I could have balanced out their “team time” with “kid time”. In today's world- the expectations and pressure we put on children is insane. I hope that as time passes, the priority to win will be less than having fun and enjoying childhood. Stay tuned next for next week, as I'll be back on the road and joining you from Bend, OR! If you're like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up. 25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8  

This week, I'm joining you from home! After a long five-month travel experience, I've finally landed in Texas. Returning home after so long had me reflecting and thinking how presently, I'm enjoying my life so much. I realized that's because, at this current time, I'm my most authentic self. But it hasn't always been this way. I wasn't always the person that I am now, in fact, I was far from it. In this episode I discuss: Becoming someone else during my marriage; Expectations from society in regard to being a mother and wife; Presenting perfection; Losing myself to material, external things; Making sure everything looked perfect from the outside; Figuring out that my lifestyle wasn't aligning with my true self; People pleasing; My moment of realization; Rediscovering myself; Redefining my style Self-acceptance; Balancing empathy and kindness with living life my way It's not easy to come to the realization that you've been living a life based on someone else's terms. The process of rediscovering yourself and your style is full of ups and downs. It may take some time to figure out who you are, but the reward of living authentically makes the journey worth it because you get to live life for yourself! Stay tuned next week for more on my Maui adventure! 25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8

Episode 119   My time in Maui is coming to an end; because of this, I've been reflecting a lot on the past couple of years of my life. This month marks my three-year anniversary with podcasting, and I've fallen in love with the medium. I thoroughly enjoy discussing what's on my mind and interacting with my listeners. I've been extremely lucky to see my dreams come to fruition. As I wrap up my time here, I've been thinking about the people that I've met along my travels and the bonds that I'll remember forever. I realized how much harder it is to make friends as an adult vs. as a teen or young adult.   In this episode I discuss: My five months on the road; How long it took for me to meet people in the places I stayed; Making friends as an adult vs. as a child; Opportunities to make friends as an adult; Finding peace by traveling and connecting with nature; The power of grounding; Journaling to preserve memories; Being authentic to YOU By the time you hear this episode, I'll be back home in Texas. It's been an amazing five months of travel, work, nature, and people. This time in my life is something that I'll never forget, and now, being back home, I get to share stories of people that I met with friends that I love. If you're like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up. 25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8      

I'm so excited to introduce my sister, Bobbi, in this episode! My sister is my rock, someone whom I can bounce ideas off of, and whom I respect and admire. We choose separate paths in life, me being an entrepreneur, and her being CEO of a large non-profit. Regardless of our difference in work, we see the same patterns concerning females in the workforce, and in general.   In today's episode we discuss: Struggles that women face in the workforce; Our experiences with imposter syndrome and how to combat these feelings; Insecurity in the workforce; Why women championing women is important; Getting a message across using empathy; Personal experiences dealing with men vs. women at work; Mindset and confidence in a male-dominated world; Some shocking statistics; Why female-dominated fields are historically low paying; Philosophies on how a male-dominated workforce came to be; Raising men to be allies of women Women bring a unique set of highly beneficial skills to the workplace, so why does it seem they're being punished for it? It's a controversial topic, but it's one worth exploring and creating a dialogue around. Have you experienced anything like this in your life or within your office? Share your stories! If you're like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up. 25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8    

When is the last time you turned on the TV and didn't see an ad for alcohol? Can you remember? Our society glorifies alcohol. There's always a reason to drink; a girl's night out, a football game, a summer BBQ, the list goes on. But when you turn off the tv and the ads of partying on a beach go black or when you return home from a summer BBQ tipsy, what are you left with? How do you feel? Why is alcohol so ingrained in our culture that if you choose not to drink, you're the outlier? These questions have been on my mind recently and I've decided to speak about them. In this episode I discuss: Glorification of alcohol in our culture; Impacts of alcohol in the home; Alcohol ads vs. real life; My personal decision not to entertain alcohol; What lead to my decision to not drink; How my life has changed without alcohol; How to deal with social events when you aren't drinking; The stigma around choosing not to drink; How alcohol lowered my vibration; My experiences in Al-Anon Again, these are my personal decisions and experiences and what works for me may not work for everyone. I can say without a doubt, that my decision to leave alcohol behind has yielded only positive results. If alcohol has impacted you, your family, or your friends, or if you've been toying with the idea of not drinking- give this a listen, and if you feel comfortable doing so, comment on your own experiences! I'd love to hear them! If you're like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up. 25% off Trusted Housesitters Membership! Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify here: https://spoti.fi/3PFTr2g Listen on Apple here: https://apple.co/3R19mt8