Bretta and Kyle discuss all things social media. They help entrepreneurs and business owners get more out of their marketing efforts. This fun duo will invigorate your online efforts with easy-to-implement tips and tricks. For more information visit: | www.frontroi.com | bprovost@frontroi.com | www.wakemediacda.com | kyle@wakemediacda.com
Bretta Provost and Kyle Rutley
A customer relationship management (CRM) tool is a software platform that helps businesses manage their interactions with customers and potential customers. Here are a few reasons why having a CRM tool can be beneficial for your business:Improved customer service: A CRM tool allows you to track and manage customer interactions, so you can provide personalized and timely support. It also gives you a centralized location to store customer information, making it easier to access and share with relevant team members.Increased sales: A CRM tool can help you identify and prioritize potential sales leads, track sales activity, and analyze data to better understand your customers' needs and preferences. This can help you tailor your sales efforts and increase conversions.Enhanced efficiency: A CRM tool can streamline processes by automating tasks and providing tools for collaboration and organization. This can help your team work more efficiently and effectively.Better decision making: A CRM tool can provide valuable insights and data that can inform your business decisions. For example, you can use the tool to analyze customer trends, identify opportunities for growth, and track the performance of marketing campaigns.Overall, a CRM tool can help businesses improve customer relationships, increase sales, and streamline processes. It can be a valuable investment for any company looking to grow and succeed in today's competitive market.Listen to this podcast with Kyle & Bretta here! Questions? Comments? Topic Requests?! Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.comQuestions? Comments? Topic Requests? Please get in touch with us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Where will your next marketing dollars be spent in 2023? Whether you're looking to acquire high-net-worth individuals or target prospects in a given geography, this episode provides actionable tips and tools you can use right now.Questions? Comments? Topic Requests? Email us! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comQuestions? Comments? Topic Requests? Please get in touch with us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
In this episode, you'll learn how to "gamify" your content -- the process (strategy) behind it, plus some examples.Content marketing is about telling a story – and when you add gamification to enhance the story, you get one of the most powerful forms of marketing ever created.Start listening today here!Questions? Comments? Topic Requests? Email us!Kyle Rutley | kyle@wakemediacda.comBretta Provost | bretta@wakemediacda.comQuestions? Comments? Topic Requests? Please get in touch with us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
As we round out the end of the year, not only is it time to celebrate with friends and family, but it is time to start planning for 2023. Do you have a marketing plan for the new year? If not, Kyle and Bretta will give you the essential building tools to rocket your success and lower your stress for marketing in 2023 in this episode. Questions? Comments? Topic Requests? Please get in touch with us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Is the world of hashtags a big mystery to you? Are you using too many? Too little? Bretta Provost and Kyle Rutley cover all those questions in this Be Social Be Seen episode. We have suggestions for the biggest #hashtag questions we get regularly. Questions? Comments? Topic Requests? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
Sometimes finding new content ideas is a pain. Trust us, we have learned over the years the best ways to keep your social media content flowing and fresh. Kyle and Bretta cover many ways to help you easily create new content and have some stashed and ready for use anytime. Do you have questions? How about an episode request? We would love to hear from you!Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
The holidays are here! How can you have more fun with your social media during the holiday season? Kyle Rutley and Bretta Provost share fantastic holiday hacks and stories from their past adventures. Please let us know in the comments if you have any other suggestions! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com #holidayseason #socialmediamarketing
SEO (Search Engine Optimization) is so important during an economic downturn. Kyle and Bretta dive into some tips and tricks to help with your website SEO that help drive traffic. What other topics would you like to hear about? Or maybe you have questions. Feel free to reach out to us! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
This podcast is a place to gain insight from two experts on the Wake Media team (that aren't Bretta and Kyle). Learn about Mallory Shield's and Sarah Burk's thoughts on market trends and social media, their personal stories of success, and plus much more.Mallory and Sarah offer a unique perspective that we are excited to share on this episode of Be Social, Be Seen. Please let us know in the comments if you have any other suggestions! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Instagram is a powerful digital marketing tool, but there are many hidden features that many people don't know about! Kyle and Bretta discuss some of the most essential and lesser-known tools and tricks to help you grow your Instagram following.It's easy to feel like you're missing out on all the tools and features on Instagram. We're here to help you catch up!Please let us know in the comments if you have any other suggestions! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Video is changing rapidly. What are the trends to be watching?Video has become a powerful tool for communicating with your customers and prospects. Bretta and Kyle, look at where we've come from and where we're going with video, including social media, SEO, and website marketing trends. Find out what the future holds for video and learn what you need to do today to stay competitive tomorrow.Do you have a question? Would you like to request a topic? We look forward to hearing from you. Bretta Provost | bprovost@wakemediacda.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
It helps if you have clear goals to market your business effectively and achieve your desired results. But what are those goals? Are they too vague? Or is there another way to make those goals? Kyle and Bretta discuss S.M.A.R.T. goals and how they apply to your marketing efforts. S.M.A.R.T. goals are one of the most effective tools when setting up your marketing plan because they allow you to define what you're focusing on clearly.Questions? Comments? Topic Requests? Please email us! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
The monthly spending for social media ads can add up quickly. Kyle and Bretta, share how to save some money and share your ad with more people as we head into the holiday season! We are in the OND (October, November, and December) season. What better time to spread holiday cheer, increase engagement and reduce your advertising spending? What are your holiday season goals?? Feel free to reach out for a quick marketing review at no cost to you. Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
There are a lot of social media tools out there that you can use to help promote yourself or your business. Some of them cost money. But here, Kyle and Bretta share five social media tools that you can use for free. Social media is an essential part of a marketing strategy, and having the right tools to impact your company's bottom line positively. Please let us know in the comments if you have any other suggestions! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
To grow your business, you will have to work with people. Kyle and Bretta can tell you from experience this is so much easier if you know both their personality and if they are even interested in your product/service. Personality tests have been an excellent way to build relationships. They are a baseline of common ground, and understanding helps ease communication and establish trust.In this episode, we share our favorite personality tests and how they have helped us. Do you have a question? Would you like to request a topic? We look forward to hearing from you. Bretta Provost | bprovost@wakemediacda.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Sometimes, you have to make a change because it's the right thing to do. Sometimes, you have to make a change because it's what your customers want or need. And sometimes, you have to make a change because if you don't and someone else might make it for you. Don't worry. Kyle and Bretta go over many strategies to help with change in your business and social media. Questions? Comments? Topic Requests? Please email us! Bretta Provost | bprovost@wakemediacda.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Tom Bross looks familiar, doesn't he? Could it be that you recognize the 1968 San Francisco Hula Hoop Champion? Or, do you remember him as ‘the mustard stain kid' from a Clorox bleach ad he appeared in back in 1969? Bretta interviews Tom Bross about his NEW book called, "Don't Call Me Jupiter." A series of memoirs of his life. This is a very interesting interview you won't want to miss! Learn more about Tom Bross here: https://dontcallmejupiter.com/ Questions? Comments? Topic Requests? Email us! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
When it comes to competing in the holiday season this year, you don't have to choose between quantity and quality.Bretta and Kyle discuss how your audience can be delighted this upcoming holiday season rather than fatigued by all the other competing advertising campaigns.Questions? Comments? Topic Requests? Email us! Bretta Provost | bretta@wakemediacda.com | www.wakemediacda.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
How can storytelling increase your engagement?When you tell a compelling story, people remember it, accept it, and don't feel the urge to push back against it. And if you apply your business narrative to your e-mails, people will absorb that information much better.Storytelling also cultivates an emotional connection with your customers and helps you connect with them on an individual level.Questions? Comments? Topic Requests? Email us! Bretta Provost | bprovost@frontroi.com | www.frontroi.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Are you feeling anxious about the uncertainty of the economy?Bretta and Kyle will share their winning marketing techniques that help their clients drive more traffic, engagement, and sales.Tune in to this podcast episode today!Questions? Comments? Topic Requests? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bprovost@frontroi.com | www.frontroi.com
Are you curious on the future of Social Commerce? In this episode, Bretta & Kyle discuss social media online buying and selling of products of services. This is one episode you won't want to miss, especially as you are gearing up for Black Friday sales! Questions? Comments? Email us! Bretta Provost | bprovost@frontroi.com | www.frontroi.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
In this episode, Kyle & Bretta interview Fred Joyal.Fred was the co-founder of Futuredontics, the parent company of 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. His latest book, Superbold: From under-confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He is also the author of two books for the dental industry, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, published in 2010, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About, published in 2015. He has acted in, written, or directed over 200 television commercials and radio spots.Fred's new book (Wall Street Best Seller) Superbold gives you a systematic, step-by-step approach that can take you to a surprising level of boldness in as little as ninety days. Ready to stop living a life of regrets and missed opportunities? It's all possible—faster than you think.Learn more about him & his book here: https://fredjoyal.com/
In this podcast episode Bretta & Kyle discuss key performance indicators for your social media marketing.What are KPIs? Listen to this podcast episode to find out! Learn how they can help you measure your social influences, personal branding efforts, lead generation and more.Join them as they tackle this topic in Episode 64 of their "All things Social Media." Questions? Comments? Topic Request? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bprovost@frontroi.com | www.frontroi.com
We've all had our days of frustration, annoying posts, and fake news. In this episode, Bretta & Kyle peel back the many layers of social media to make it FUN again! If you are ready to laugh, learn, and grow... this episode is for you! Questions? Comments? Topic Requests? Email us! Bretta Provost | www.frontroi.com | bprovost@frontroi.comKyle Rutley | www.wakemediacda.com | kyle@wakemediacda.com
Interested in starting a new business? Consider these five reasons in this episode. With a rise in online crowdfunding, dropshipping, freelancing, and more; getting started with a business venture is easier and less risky than ever before. A new business offers freedom from the nine-to-five routine and much better opportunities for entrepreneurs. Listen to this week's episode where we discuss each one of these tips in detail! Questions? Comments? Topic Requests? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bretta@wakemediacda.com | www.wakemediacda.com
If you're not measuring content, you might be losing out on optimizing your efforts. In this podcast episode, Bretta & Kyle are discussing how you can audit your content. They break down the exact process for what you need to do to audit your content. Assisting you to gain KPIs for your brand. Listen to the podcast here!
Social media content is not just another branded menu item - it should provide value and engage your audience.If you're struggling to see results from your social media marketing efforts, Bretta & Kyle give a helpful framework to help determine the long-term ROI of each piece you publish. If the content you're creating on social media is relevant, targeted, and valuable, then you'll see incredible results over time. Not only will this boost your following, but it will ultimately lead to more sales.
To be truly innovative, you need a suitable environment that supports your ideas and encourages you to discover new things. In this podcast episode, Kyle & Bretta discuss the ecosystem of your company culture. What does that look like? Dive into this episode to learn more!
How can Marriage & Divorce build perseverance in your marketing efforts? In this podcast episode, Bretta & Kyle will share with you key takeaways, strategies, and resources that they have used to form a framework for using challenges or milestone events in your life to grow as an individual and as a business.Listen right now!
Just imagine what it would look like if you stopped your marketing efforts today...Well don't worry, Kyle and Bretta got you covered with the answers for your marketing woes in this podcast episode. They are going to offer real-time, actionable advice, and tactics so you can be a rock star at marketing! Questions? Comments? Email us! Bretta Provost | bprovost@frontroi.com | www.frontroi.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
If you're starting a new business, odds are you have a lot on your plate. Imagine having to market your business on top of everything else!In today's episode, Bretta & Kyle share their "Secret Formula" that's helped their clients reach their target audience.The online tools available today that enable businesses to communicate, share ideas and market efficiently have never been easier. You'll get clear on your marketing mission and purpose with the right tools and resources shared in this episode! Questions? Comments? Email us! Bretta Provost | bprovost@frontroi.com | www.frontroi.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
One of the toughest tasks for a digital brand is how to craft social media copy that actually gets results. For most of us, it's no simple feat to develop content that's interesting but not promotional. And what about those who aren't even on Facebook or LinkedIn? Are they even aware you exist?Kyle & Bretta have a few practical tips that will help save you time, energy, and mad dashes to the coffee shop for more caffeine!Here are their best hacks to developing engaging copy while keeping your readers positively engaged! Please be sure to hit that subscribe/follow button to be updated with new episodes coming out!
Don't spend any more money on Facebook Ads until you hear the tips presented in this episode.Kyle & Bretta help you gain a better understanding of how Sponsored Ads are working for your business. All while taking advantage of these agency professionals for insight on strategies and tactics.Do you love the show? Please write us a review!
What are the best ways to get more traffic to your website?It's not enough to simply have a website. Maximizing the site's potential requires an understanding of the basics - which Bretta & Kyle unpack for you in this episode! Do you enjoy this show? Hit the subscribe button to be updated on upcoming episodes!
In this episode Kyle & Bretta discuss how being a marketer has helped them become better parents.They share hilarious stories, such as negotiating with their children at bedtime. They explain how marketing helps them understand the best ways to raise their kids, which can be helpful for you in your line of work.Click here to check out their podcast.
Listen to this engaging episode as Bretta & Kyle discuss the top 6 marketing mistakes that they see businesses make.In this episode, you will learn about the most common marketing missteps, and how you can avoid or fix them in your own business. Each of the topics they discuss is critical to growing your business.Click here to listen to this episode!
Are you feeling burned out from having to create new content for your business every week?Learn how to create engaging, creative, and compelling content for your audience without spending hours in the process. The key to creating engaging social media copy is to be laser-focused on what your audience wants.Listen to Kyle & Bretta's 50th podcast episode, talking "All Things Social Media." Questions? Comments? Topic Requests? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bprovost@frontroi.com | www.frontroi.com
Email marketing, is it dead or alive?As email marketing continues to dominate list growth strategies, it is more important than ever to know what works and what doesn't. Listen to the podcast episode and get Bretta & Kyle's take on how to create successful email campaigns, no matter your budget or target audience.Questions? Comments? Topic Requests? Email us! Bretta Provost | bprovost@frontroi.com | www.frontroi.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
This episode will discuss the importance of writing copy and how to create your next social media post!Writing copy is the art of using language to convey an idea or message to an audience. The best copywriters are able to effectively explain the brand message clearly to their audience. Professional copywriting services can be a huge help if you're in need of engaging social media content for your business.Questions? Comments? Topic Request? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bprovost@frontroi.com | www.frontroi.com
Large companies are increasingly adding user-generated content to their marketing efforts as it delivers 27% more ROI than professionally produced content, (On average).In this podcast episode, Kyle & Bretta will discuss what it is, how it can benefit you, and how to apply it to your marketing efforts. Listen to this podcast Episode 47 to learn more about UCG and how you can apply it to your own business! Questions? Comments? Topic Requests? Email us! Bretta Provost | bprovost@ frontroi.com | www.frontroi.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
One of the most important marketing strategies a business can employ is refreshing its core branding and advertising.People get used to the same look and feel. They also become immune to certain marketing tactics if repeated over time.Kyle and Bretta provide valuable advice to entrepreneurs on when it makes sense to invest in a brand refresh, how to decide whether to go big or small with the update and how often you should refresh.Questions? Comments? Topic Requests? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bprovost@ frontroi.com | www.frontroi.com
Growth is one of the most exciting times for a business, but it also means companies are stretched thin and staff is often stretched to capacity.Entrepreneurs face challenges as they grow their businesses and they can start to feel like they've lost control over processes, personnel management, and growing sales revenue.But when is it time to hire a marketing team to assist you? Kyle & Bretta unpack the key indicators of when you should hire the right people at the right time.
Video is increasingly a large part of the media landscape, but not all video is located on conventional venues such as TV or Youtube.Streaming and short-form videos have become a huge trend in the last decade with video platforms like Vine, Snapchat, Facebook live and Tik Tok, making it much easier to reach everyday people than ever before.Learn from Kyle & Bretta how to set up a live stream or short-form video and use it to engage your viewers whether they're at home or on the go.Questions? Comments? Topic Requests? Email us! Bretta Provost | bprovost@ frontroi.com | www.frontroi.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Social Media marketing can be tough to get right. In this episode, Kyle & Bretta reveal the ground rules for creating, posting, scheduling, your organic content.If you want to finally start implementing social in a way that allows you to grow your account and engage with followers who will convert into followers who will do things like buying your products/services, sign up for a webinar, speaking at an event, or come learn from you in some other fashion, this is for you.This episode isn't just full of actionable advice on how to post to social media, but also specific tactics that we have used to grow our social audiences and our clients' followers. Questions? Comments? Topic Request? Email Us!Bretta Provost | bprovost@frontroi.com | www.frontroi.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
This podcast episode is a great place to start if you're looking to learn how to care more about people rather than products. All while creating an experience versus pitching a sale. Bretta & Kyle focus on the 'why' that drives purchases in the long term.A connected experience does not have to be complicated, but it does require genuine investment in the human connection. Listen to this episode for all the tips for reaching your audience authentically! Questions? Comments? Topic Requests? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bprovost@ frontroi.com | www.frontroi.com
Marketing can be a tough task as it takes more time than we think. Your time is a precious resource, and you want to make the best out of it.Bretta & Kyle, marketers themselves for 2 different companies, share with us their tricks to do the job consistently. They reveal their tips on how to spread your knowledge throughout the Web in this podcast episode, all while staying consistent! Click here to listen now! Questions? Comments? Topic Requests? Email us! Bretta Provost | bprovost@ frontroi.com | www.frontroi.com Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Do you know how your website looks from an outsider's perspective?In this episode, we're sharing insights about how your website stacks up against this new quality benchmark. In this podcast episode, we get into how to avoid common mistakes (like too much text), what to use on your homepage, how to structure pages and posts on your site, and more. Listen for more info! Questions? Comments? Topic Requests? Email us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.comBretta Provost | bprovost@ frontroi.com | www.frontroi.com
Our brains are wired to connect using stories. They are one of the best ways to help people retain info and articulate your message.Listening to inspirational stories or learning how other people have overcome challenges helps us see opportunities in ourselves, provides a fresh outlook, and helps us grow.Storytelling can be used in any industry and at any level. It communicates ideas with greater clarity and emotion than just plain data.Listen to this podcast episode with Bretta & Kyle talking about the power of a story and how it can help you in your marketing efforts! Questions? Comments? Topic Request? Email us! Bretta Provost | bprovost@frontroi.com | www.frontroi.comKyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com
Ever feel like your brain is on standby or someone hit the pause button? In this podcast episode, Kyle & Bretta discuss how you can actively create a space for creativity. Especially when there are no creative thoughts flowing.Learn how to step out of your comfort zone, feel inspired, and discover what ignites your creative flame.Click here to listen to the podcast! Questions? Comments? Topic Requests? Contact us! Kyle Rutley | kyle@wakemediacda.com | www.wakemediacda.com Bretta Provost | bprovost@frontroi.com | www.frontroi.com