Brand Rounds

Nick Nanton is An Emmy Award-Winning Director and Producer, Nick Nanton, Esq., produces media and branded content for top thought leaders and media personalities around the world. Recognized as a leading expert on branding and storytelling, Nick has authored more than two dozen Best-Selling books (including The Wall Street Journal Best-Seller, StorySelling™) and produced and directed more than 60 documentaries, earning 16 Emmy Awards and 36 nominations. We discuss:1. In your book, Celebrity Branding YOU, we're introduced to a system for entrepreneurs, professional, certainly doctors, to become the go-to-expert in their field. Can you provide us with an overview in a way that our listening audience : doctors and medical technology leaders may understand. 2. Fitting vs. Standing Out. How do we explain that "standing out" doesn't have to be flagrant self-promotion. 3. One of the chapters in Celebrity Branding YOU is entitled, Putting Your Story Behind Your Brand. What's the biggest mistake people make in this important step. 4. Nick, you teach us the importance of developing a distinct brand platform. I'm particularly interested in your approach of "authorpreneurship" with your clients. Why is publishing a book valuable in this digital and social age? 5. What was the catalyst for you to go from agency owner to a 16x Emmy Award winning film director and dramatize compelling stories across platforms such as Amazon and other well-know channels? 6. It's been said that video is the sales rep that never sleeps. How would you explain the importance of video - personalized and professionaly developed video to help differentiate one's personal brand and attract more clients or ideal patients? 7. In Storytelling, an audio book that I regularly return and learn from, you teach us that Storyselling is the act of selling your product or service through telling a story. It puts a human angle to the traditionally dry and boring concept of selling. It connects people to people rather than a faceless corporation to its followers. 8. You say, "Make your uniqueness a selling point by demonstrating to customers through the power of a story how you’re different—and why it should matter to them." Many sales consultants are focusing on features and how there product is better vs different. What guidance do you have for them today?

As WireBuzz’s Director of Content Development, Jason Fair helps clients create digital customer journeys to drive business development. We discuss: What question does Jason receive most often from customers?Is there “conventional wisdom” in our industry that is just plain wrong?Jason created a post 3 days ago that mentioned 40% of B2B reps told Forrester in a recent survey plan to modify their tactics to adapt to remote selling activities. If personalized video works so well in virtual sales, why are so many sales professionals not getting started?What is his most profound "Eureka!" moment when he finally "got it"? Video works great to build brand awareness and drive new sales. If I'm a medical device sales consultant listening to us chat, I might think - developing content is a "marketing" function, right? Why do salespeople need to understand how to implement content marketing and what can we say that might make it easier for them to get started?Are there any people or companies he admires how they've integrated LinkedIn into their business development?What's a question that most sales professionals don't know to ask but would help them drive more sales if they knew to ask?

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.He has taught Sequential design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Additionally, he has lectured all over the world including: AIGA National Design Conference, Birmingham Design Festival, Awwwards New York/San Francisco/Amsterdam, AIGA Miami, The Design Conference Brisbane, Creative South, Digital Design Days Milan/Geneva, Lu Xun Academy Fine Art Dalian, Motion Conference Santa Fe, VMA Design Conference, MIT Boston, Bend Design Conference, Graphika Manila, Create Philippines, Rise Up Summit Cairo, RGD Design Thinkers Toronto, California Institute of the Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, Cal State Los Angeles/ Northridge, Post Production World, Adobe Video World and San Diego University.His firm’s work has been recognized by national and international organizations such as: the Emmy’s, Clio, Effie Gold, Huffington Post, Lynda.com, Webbie, Communication Arts, London International Awards, One Show, British D&AD, AICP 20, Pictoplasma, How, 72 dpi, L.A. Weekly, Boards, Res 10, Type Director’s Club (20, 22, 23, 26), IDN, Addy Awards, BDA, Create, Stash (2, 12, 22, 24, 35, 43, 65), Creatie Augustus 2010, Motion Design, Asia Image, Brief, 365 AIGA Year In Design 26, Art Director’s Club, Motionographer, New York Festivals, B Brand, PPaper, I.D., and Print.Mr. Do has given talks and conducted workshops on: Sales, Negotiations, Value Based Pricing, Mindset, Branding, Graphic & Motion Design, Social Media Marketing, Entrepreneurship, Business Management, and Client Relations.

Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.I ask him:1. Can you tell me about a time when you had no idea what you were doing and what you learned?2. How do you describe your book, Crossing the Chasm, to someone that has not read the book?3. In your experience, is technology adoption different in medical vs. other non-healthcare sectors? 4. You've spent a career focused on the market dynamics surrounding disruptive innovations. Disruption is a term that's thrown around. What does it mean to you?5. How do we overcome the obstacle of being stuck in one chasm?6. If you wrote Crossing the Chasm, during Covid-19, would your premise and perspective be that different?7. What advice would you give sales and marketing leaders launching products in the season of a pandemic? 8. I remember reading in Harvard Business Review, your article, Darwin and the Demon - Innovating Within Established Enterprises. Can you share what you learned?9. Crossing the Chasm is just one of your many books - Zone to Win, Inside the Tornado, The Gorilla Game, Escape Velocity, Dealing with Darwin, and Living on the Fault Line. What's the process like for you when you decide to write a new book? 10. What book are you reading?11. What local restaurant and why can we say Geoff sent us?

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She is the Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.I ask her:Can we all learn how to tell better stories? You've been a patient, treated by a doctor. As a journalist and brand storyteller, what are you thinking when you experience the typical healthcare professional? For the doctor that says, I need a dedicated person to share my content and ideas, what can you say that might debunk this notion? Does a big ego help or hurt us when developing content? Why does content focused on people work so well? Surgeons are intelligent. What do they need to know about "Basics-Focused" content that can help them attract more patients? Learn about the book and purchase a copy on Amazon at:Book website: http://contentfuelframework.com/Amazon + Kindle: https://amzn.to/32u7Isc

James Carbary is the Author of Content-Based Networking | Co-Host of B2B Growth | Founder of Sweet Fish Media. I ask James:What made you curious to write your book, Content-Based Networking?What are the two key take home messages you want us to receive from your book?You've changed my mindset on reaching out to people and asking them if they'd be willing to share their expertise. Why "less is more" in the request.What do you say to the person, "podcasting is not new, James."Describe your company, Sweet Fish Media, to me as if I'm on a treadmill running at full-speed.You're speaking to brain surgeons, spine surgeons, heart surgeons, and innovative medical device leaders, what can we say about podcasting that might make them curious to learn more?Should healthcare brand agencies, like ours at FEED, think of ourselves as a media lab?Here's a scenario, we have multi-million dollar revenue medical sales distributors listening to us - what marketing media guidance can you provide for them that might make them feel less of a manufacturers sales rep and more of a brand building distributorship?What are the ingredients for a great podcast interview?You and I have interviewed Gary V. While grateful, why are coworkers, clients, even people from other industries, often, the most impactful interview?What's the process for you when you interview these interesting people, return to work on Monday, and want to implement so many ideas for Sweet Fish Media?

Tyler Menke is a father, medical sales professional, and author. I ask him:1. Share how you broke into medical sales in context of how challenging it can be some. 2. How did UPS Supply Chain Solutions prepare you for medical sales success? 3. What frustrates you about the medical technology industry?4. What do you think most doctors wish for in a sales consultant that they may not be receiving? 5. What's something you hold to be true, but almost no one agrees with you?6. Give us some practical tips on how empathy, honesty, and brutal transparency helps us to launch our sales and learn how to sustain and grow your business by "burning our boats?"7. Where have you Zigged where others ZAG in your career mindset?8. Why should people consider running their own medical sales distributorship vs. remain a direct sales representative?9. What made you curious to write The Pirate's Guide to Sales?10. What are two key takeaways you want people to receive from your book, The Pirate's Guide to Sales?11. How did you handle the naysayers that may have questioned how or why you should write a book about sales?12. What tip can you give that person who has a book in them - from concept to seeing it rise in Amazon rankings?13. What will we learn about ourselves when we take your complimentary self-branding questionnaire found on ThePirateGuides.com? 14. Your father prepared you for challenge and perseverance. What's one principle he shared with you that's just as relevant for our listeners?15. What do we need to know about Cincinnati that most of us don't know?16. I come to Cincinnati for business, where do I stay, eat, and drink so I return to my agency and say, "our next office location is in Cincy"

Debbie Millman has been named "one of the most creative people in business by Fast Company" and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is an author, educator, strategist and host of the podcast Design Matters. Design Matters is the first and longest running podcast about design and Debbie has interviewed 300 design luminaries and cultural commentators. The show has over 5 million downloads per year, a Cooper Hewitt National Design Award and iTunes designated it one of the best podcasts of 2015.1. Describe what you do for a living to my Scottish Grandparents Vene and Cordia. 2. You've been named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, why do you prefer to wear beautiful black fashion? 3. Design Matters, the podcast you started, I believe 15 years ago, has been listed on over 100 “Best Podcasts” lists, including one of the best podcasts in the world by Business Insider. What are you learning about asking questions that help people share their unique insight?4. Look Both Ways: Illustrated Essays at the Intersection of Life and Design - what made you curious to write the book?5. What is your definition of branding and how has it changed over the years?6. Brand Bible, another of your six books, is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. This description almost sounds clinical and will surely resonate with our surgeon and medical technology listening audience. What can a historical overview of how brands have developed through the 20th century teach us today?7. You teach visual storytelling on skill share. What do you want doctors to know about storytelling and how they can think about incorporating into their practice and personal brand?8. Brand Thinking and Other Noble Pursuits, how did the title come to you?9. You curated a collaboration of top brand change agents. What have you learned from creatively curating a book and engaging some of the top design and brand influencers to join you on your podcast?10. Who is one of the most amazing people in branding today and why?11. Where will social networking evolve from today?12. What activity could you do all day long and never get bored?13. What is the axiom by which you live your life?

Author of the branding bestseller, Hello, My Name is Awesome... How to Create Brand Names That Stick (an Inc. Magazine Top 10 Marketing Book), I am the founder of Eat My Words, the wildly creative naming firm behind countless love-at-first-sight brand names including Burger King's new Mac 'n Cheetos. (I also named Wendy's Baconator while contracting for another firm.) I am also a frequent guest lecturer at MBA programs and have been invited to present on multiple occasions to Stanford GSB, Haas Business School, Tuck @ Dartmouth, USC, USF, USD and SF State.Eat My Words'​ clients include Coca-cola, Disney, Google, Frito-Lay, MIT, Wrigley, Fujitsu, Hasbro, Del Monte, and leading branding firms (like Landor) who put their good name on our great names.How would you describe what you do for a living to my Scottish Grandparents, Vene and Cordia?You were a copywriter at the prestigious ad agency, Ogilvy & Mather, any Mad Woman/Men stories you dare to share? Why does a name matter?What made you curious enough to write the book, Hello My Name Is Awesome, How to Create Brand Names That Stick? Eat My Words, your brand naming firm, how did you come up with this name?The SMILE and SCRATCH is your proven approach for what makes or breaks a name. Tell us more.With clients such as Disney, Microsoft, Adobe and others, what advice do you give innovative medical technology companies that may be reluctant to create catchy and creative product names that make powerful emotional connections and create instant brand affinity?You have 12 Rules for Building Brand Name Consensus. Rule #2 states, The essential question to ask yourself when reviewing names, is not, Do I like it? which is subject to personal bias. The better question to ask is, Is it right? which is much more objective and effective.You share there is a right way to brainstorm names and a wrong way to brainstorm. Give us one example from each.What do you mean by "Curse of Knowledge" and how it can apply to our listening audience of healthcare professionals and medical device leaders.What's the first delightful or delectable thing you will treat yourself to once we receive the ALL-CLEAR post-coved-19? What book are you reading that we should be reading?What's next for you?

Mathew Sweezey is the Director of Market Strategy at Salesforce. His focus is on the intersection of consumer psychology, media, and modern technology. He's worked with some of the worlds largest and most well-respected brands including AT&T, Dell, Boeing, MIT, UPS, HomeDepot, and NATO illuminating their future path, and inspiring them to a more successful marketing future.I ask him:1. Your book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, what made you curious and confident to complete this book?2. You say, "In the new era Context replaces Attention as the key to marketing" Tell us more.3. What's something from the book you hold as true, but many people will disagree?4. What's 3 things you want people to know after reading your book?5. Your book dives deep into consumer behavior, how do you think this translates to [patient behavior?]6. You teach us 5 Customer experiences:• Available: Helping people achieve the value they seek in the moment• Permission: Giving people what they've asked for, on their terms• Personal: Going beyond how personal it is to how personally you can deliver it• Authentic: Combining voice, empathy, and brand congruence simultaneously• Purposeful: Creating a deeper connection to the brand, beyond the product7. Salesforce is a primary tool for most medical technology organizations. What do healthcare organizations not understand about using Salesforce that can have the greatest impact on their business?8. Where will context marketing evolve from today?9. For what do you want to be remembered professionally?

Dr. Scott Sigman is an opioid sparing orthopedic surgeon healer of knees and shoulders (Left and Right,) and host of The Ortho Show Podcast.I ask him:1. The most important question - how does it feel to have the best Fro on the podcast scene?2. How would you describe what you do to my Scottish grandparents Vene and Cordia?3. Fill in the blank. Podcasting, for doctors, is the new _________.4. Tell me about your podcast, The Ortho Show, and what we may NOT expect from the show.5. Who is your dream podcast interview?6. As a Fellow in the Royal College of Surgeons, how often do you hang out with Bono and the band U2?7. Was there an incident or a person that provided you with the curiosity and courage to start Ortho Laser? 8. For the non-surgeons listening to us, describe the impact of opioids in your community and our nation. 9. What are some of your goals that you share with us?10. We all want to know... What is the Tufts Jumbos all about?11. What's your #1 tip to help private practice surgeons right now?12. What are medical technologies companies NOT doing right now that they should be. 13. What book are you reading that we should be?

Alok Sharan, MD is the Director, Spine and Orthopedics at NJ Spine and Wellness and a thought leader in minimally invasive outpatient spine surgery. He created an Awake Spinal Fusion program (www.awakespinalfusion.com). He's received numerous clinical recognitions (New York Magazine Best Doctors, '13, '15; Castle Connolly '14-'16; Westchester Magazine Best Doctors '16) Dr. Sharan completed a Healthcare MBA at Dartmouth (MHCDS) and is a sought-after speaker on healthcare delivery. I ask Dr. Sharan:1. What's a painful lesson-learned for orthopedic surgeons that Covid-19 has taught us?2. What are one or two pivots that you're making to attract more ideal patients and avoid the money-pit of traditional marketing?3. Virtual surgeon education. Is this an old idea with a new importance? What are your thoughts for industry and surgeons. 4. The best of the best medical device leaders care about building their relationships with surgeons. What's your advice during this season?5. Why are surgeons reluctant when it comes to developing brand awareness?6. Was it obvious or did you stumble upon the answer to build a surgical protocol named, Awake Spinal Fusion. 7. How has your MBA from Dartmouth shaped how you view yourself as an orthopedic surgeon and healthcare entrepreneur?8. What profession other than your own would you like to attempt?

Dr. Sonia Chopra, DDS, is a Board Certified Endodontist at Ballantyne Endodontics located in Charlotte, North Carolina. I ask her:1. Was there an incident or person that shaped her future as an Endodontist?2. Tell me about a patient that touched your heart, and tell me about a perspective that changed your practice?3. What does being ridiculously caring mean to her?4. How do you hope that your patients describe what you do for aliving?5. You’ve built an amazing brand platform. What advice do you giveother healthcare professionals about the importance and art of building a personal brand?6. You’re a busy mom, endodontist, and entrepreneur. What advicecan you give others about living a life on purpose and avoiding the oxymoron of “work-life” balance?

Mike Kerns is an Army Green Beret Officer and Medical Device Sales Consultant.I ask Mike:How did being a Green Beret prepare you for medical sales? What is the one thing that you’re doing for your clients that’s making the biggest difference? You and I have joined forces and are not just selling products, rather helping to build doctor practices. What difference does that make? What are the pivots that doctors need to make to attract more patients around a particular perspective or technology? Many military veterans are listening to this podcast. What can you say that may make them consider medical sales as a profession or as a proving ground to become their own boss?

Dr. J.J. Peterson is the StoryBrand Chief of Teaching and Facilitation and co-author of Marketing Made Simple. I ask Dr. Peterson:1. How would you explain to someone what you do for a living? 2. What compelled you to choose your PHD thesis? Talk me through it. 3. What made you curious enough to co-author the book, Marketing Made Simple? 4. Tell me something true about story-telling that most healthcare professionals will not agree with you on. 5. Can you tell me about a healthcare experience where you felt compelled to teach someone about brand storytelling? 6. Do you have any favorite stories from the book Marketing Made Simple that you feel will especially resonate with our healthcare professional listeners? 7. For our listeners that design and sell innovative medical products, what do they need to know about building a relationship with their clients? 8. What's the importance of having a One-Liner and how do we do it? What's the fastest way to target qualified customers? 9. What is the 5-step marketing plan and how does it work?10. Words Pick Locks - unpack this for us. 11. How can doctors resonate with their patients pain via their website or other marketing platforms? 12. I'm a marketing director at a medical device company, how do I invite my customers, which can be doctors, into a story? 13. How do you continue to learn in order to stay on top of things within your role?14. What would you tell an organization that has decided to stop marketing to preserve dollars as a result of Covid-19? What's the funniest thing that has happened to you recently? 15. What have you learned from co-hosting a popular podcast and what advice do you have for healthcare leaders if they're considering starting one?

Chris Walker is the CEO at Refine Labs, a B2B revenue operations & growth marketing agency that helps companies optimize their revenue model.I ask Chris:1. How did you get started in marketing? Talk me through it.2. What's the most common reason for business leaders failing or giving up? 3. In your area of expertise, what are some specific roadblocks to watch out for?4. What support and/or resources do you make available?5. At present, which hurdles do you personally face and how are you overcoming them? 6. What are the companies you work with NOT very good at?7. Tell me something that's true and almost nobody agrees with you on. 8. What is your favorite word you use with clients?9. In your experience working in the healthcare space, is branding counterintuitive for most healthcare professionals?10. One of your recent posts, you talk about how the next 12 months can change your life. What are one or two adjustments we need to make? 11. You're speaking to a group of medical device leaders, what should they be telling their teams right now? 12. Where will B2B evolve from today?13. What's the worst "fork in the road" bad decision that you regret?

Joe Mullings is the Chairman / CEO of The Mullings Group Companies / Chief Vision Officer for MRINetwork.I ask Joe:1. What ‘hasn’t changed’ for innovative healthcare companies?. 2. What’s your advice for healthcare executives in building a personal brand platform?3. What’s a contrarian point of view that you share today?4. What’s something people seem to misunderstand about you?5. Presently, where are you zigging where everyone else is zagging?6. What is your best tip for someone trying to grow their own business in the midst of the Coronavirus?7. What does being ridiculously caring mean to you?8. What should I ask you that I didn’t know enough to ask?9. What are the one or two questions medical device sales consultants should be asking themselves about now?10. What are the pivots that innovative healthcare companies must make to remain relevant, restore confidence, and even become top of mind?

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger sized companies. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He’s working on his tenth: title forthcoming.Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.I ask Chris:What are you curious about right now?How did you and Julien, your co-author, come up with the idea to write the book, Trust Agents?Can you share a healthcare story about earning trust and improving reputation?Are there any common myths about using social media to build influence and amplify one's reputation? What advice do you have for a doctor who wants to write their own book?Fill in the blank - "Trust is your _______."You say, Smart Leaders use stories to do the heavy lifting. Is it obvious or do leaders stumble upon this idea? Tell us about your Three Words idea and what we can take away from Choosing 3 words that will help guide your choices and actions day to day. What are one, two, or three words you'd choose to describe what business and healthcare leaders should do now in the midst of the CoronaVirus? Where will remote working and B2B evolve from today? You live in a cool place. Describe it for us and tell us what's your favorite sound or noise in your house?

Dr. Brett E. Gilbert graduated from the University of Maryland Dental School completing his DDS in 2001 and attaining his Certificate in Endodontics in 2003. He is currently a clinical assistant professor in the Department of Endodontics at the University of Illinois-Chicago, College of Dentistry and on staff at Presence Resurrection Medical Center in Chicago. He served as President of the Illinois Association of Endodontists in 2011 and as President of the Northwest Side Branch of the Chicago Dental Society in 2013-2014. Dr. Gilbert was honored by the Seattle Study Club as a Top Ten Young Dental Educator in America in 2017. Dr. Gilbert is board certified, a Diplomate of the American Board of Endodontics.We discuss:What is the current Covid-19 teaching Endodontists about the business of healthcare? A patient that touched his heart and helped change the perspective of his practice. Is branding counterintuitive for most Endodontists and Physicians? If so, why? What advice he has for healthcare professionals that want to use social media to connect and share empathy with patients? What prompted him to build such an interesting online brand platform (Access Endo) for healthcare professionals. Is there a connection between personal development and his online university? Why does this attract so many healthcare professionals? What is the best compliment about Access Endo he's received so far?What hasn’t changed for Endodontists in the midst of Cova-19? You can contact Dr. Gilbert at http://drbrettgilbert.com/

I interview Nate Love, a seasoned medical device sales consultant. We discuss the profession of sales during a season of uncertainty. I ask him:Why did he choose sales or did sales chose him? What is the one thing he's doing for his clients that’s making the biggest difference? If he could have a billboard with any tip for doctors, what would it say and why? Nate discusses how he's not just selling products, rather helping to build surgeon practices. What is the best compliment he's ever received from a client?How would his grandparents describe what he does for a living?

David Meerman Scott is an internationally acclaimed business growth strategist, public speaker, and author of ten previous books, including The New Rules of Marketing and PR and Marketing Lessons from the Grateful Dead. Dr. Reiko Scott, earned a neuroscience degree from Columbia University and will soon graduate as a medical student at Boston University. In her spare time, Reiko enjoys publishing fan fiction and loves to cosplay at Comic Con. Reiko is the daughter of David and Yukari Watanabe Scott.How the Dad, a best-selling author and marketing strategist, and the daughter, a neuroscientist and medical student, conspired to write Fanocracy. Learn the one thing they didn’t expect from writing the book. They discuss how the key to creating a “Fanocracy” is to put the needs and wishes of fans ahead of every other priority. Reiko provides a glimpse at how doctors are caring for patients during the CoronaVirus. Is it counterintuitive for most leaders and doctors to build a “Fanocracy?"What does being Ridiculously Inspiring mean to them? In their book, Fanocracy, they provide examples, including healthcare, on how principles of building a Fanocracy apply to the patient experience. What doctors can learn from The Grateful Dead fans? Doctors are in the business of prognosis and diagnosis. What does Reiko and David mean when they discuss The Alienation of Misdiagnosis? What is the best compliment about the book they've received so far? Click the link below to order the book and engage David Meerman Scott and Dr. Reiko Scott for your next speaking engagement, Medical Association Keynote, and Medical Device National Sales Meeting. https://www.fanocracy.com/

Niko Hammer, a Brand Manager for a top orthopaedic practice in Washington is my guest. We discuss how to align branding around patient touch points.