Podcasts about marketing books

Martina Lipp, a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina's impressive track record includes leading loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in customizing loyalty for fans of Disney, Pixar, Star Wars, and Marvel have set new standards in the industry.Join us as Martina shares her insights on loyalty design, the power of fan engagement, and how to create lasting connections with customers across multiple touchpoints.Hosted by Carly Neubauer Show notes:1) Martina Lipp2) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (Book)3) Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Book)4) The Culture Map (Book)

In this episode, Jeff is joined by sales expert Rob Jolles. Rob schools Jeff on what selling is, how to convince people, and why selling is critical to being an author. To find Rob online and work with him, check out https://jolles.com/ For more on the craft of writing, go to https://dialoguedoctor.com/

Send us a textIn a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.  You'll learn: Why the phrase “Food Shot Through Guns” helped sell more cereal.  How a sewing machine manufacturer increased his sales 9-fold.  The four predictions Hopkins got wrong.  And evidence-backed studies that reveal what he got right.  ---- Download the Reading List: https://nudge.kit.com/readinglist Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  ---- Sources: BBC. (2016). Corsodyl: How an unnerving ad campaign works. BBC News. Behavioural Insights Team. (2013). Applying behavioural insights to charitable giving. Government & Society. Berger, J., Moe, W. W., & Schweidel, D. A. (2023). What holds attention? Linguistic drivers of engagement. Journal of Marketing, 87(5). https://doi.org/10.1177/00222429231152880 Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5). https://doi.org/10.1287/mksc.1090.0557 Harris, K. [Kamala Harris]. (2024, March 1). Enemy Within | Harris-Walz 2024 [Video]. YouTube. https://www.youtube.com/watch?v=YQnugO8SEx0 Hopkins, C. (1923). Scientific advertising. Printers' Ink Publishing Company. Hüttel, B. A., Schumann, J. H., & Wagner, C. J. (2018). How consumers assess free e-services: The role of benefit-inflation and cost-deflation effects. Journal Name, 21(3). Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. Monnier, A., & Thomas, M. (2022). Experiential and analytical price evaluations: How experiential product description affects prices. Journal of Consumer Research, forthcoming. https://doi.org/10.2139/ssrn.4046802 Pick, D. F., Sweeney, J., & Clay, J. A. (1991). Creative advertising and the von Restorff effect. Psychological Reports, 69(3, Pt 1), 923–926. https://doi.org/10.2466/PR0.69.7.923-926 Rogers, T., & Lasky-Fink, J. (2023). Writing for busy readers: Communicate more effectively in the real world. Schindler, R. M., & Yalch, R. (2006). It seems factual, but is it? Effects of using sharp versus round numbers in advertising claims. Advances in Consumer Research, 33, 586-590. Association for Consumer Research. Sutherland, S. (1992). Irrationality. Pinter Publishers. Trump, D. J. [Donald J Trump]. (2023, September 12). Wolves [Video]. YouTube. https://youtu.be/pxz9sxUqgsE Weiner, M. (Writer), & Draper, M. (Director). (2008). Mad Men (Season 1, Episode 11) [TV series episode]. In M. Weiner (Producer), Mad Men. Lions Gate Television.

Have you ever felt like you did everything right—crafted the perfect offer, had an incredible experience with a potential client, they committed to becoming your next paying client—and then, just before it was time to sign the agreement and make payment, they went radio silent? Or maybe you've had a "chance" conversation that shifted everything and opened a door in your business you thought had been closed? That's not coincidence. That's Divine Timing and Synchronicity at work. In this episode, I take you behind the scenes of two experiences that unfolded in completely unexpected ways—one that left me puzzled in silence, and another that came out of nowhere with breathtaking clarity. What connects them is a universal truth: business is not just about strategy. It's about energy, alignment, and trusting what you can't yet see. You'll hear how I navigated the emotional and practical side of both situations, how I leaned into trust instead of assumptions, and why I believe Divine Timing and Synchronicity are the two most powerful business strategies you'll never find in a marketing book. Whether you're navigating a storm of your own, or riding high on calm waters, this episode is a reminder: You're not doing this alone. The timing is always perfect. The path is always unfolding. And if something in this conversation resonates with you, I'd love to hear about it. Whether you're in the middle of a storm or just feeling inspired to say hello… Send me an email at cliff@cliffravenscraft.com. I personally read and respond to every message. Let's connect.

One of the most common questions I get asked is: How do I get more clients? But is that really the right question? In this episode, I break down why simply chasing new clients isn't always the answer and what you should be focusing on instead.We'll dive into the importance of retention, how to track where your new clients are coming from, and what both stylists and salon owners can do to build a steady, sustainable client base. Whether you're an owner or a stylist, this episode is packed with practical strategies to help you attract the right clients—and keep them coming back.IN THIS EPISODE: [00:00] – Intro & a quick favour: leave a review![02:00] – Is getting more clients really the right question? [04:00] – Why every business needs a steady flow of new clients [05:30] – How to track where your new clients are coming from [07:00] – Getting clear on your ideal client [08:00] – Who's responsible for getting new clients—stylists or salon owners? [09:30] – The easiest way to grow your clientele (hint: referrals!) [11:00] – The client experience: Are you giving them a reason to return? [13:00] – The salon owner's role in marketing and client growth [15:00] – The real challenge: keeping clients, not just getting them [17:00] – Understanding retention rates and what they tell you [20:00] – How tracking retention can improve your business decisions [22:00] – The bigger picture: building a salon where new clients come naturally [23:00] – Wrap-up & resources: Super Stylist course, Grow 4 Marketing book, coaching optionsFor more free resources, visit growmysalonbusiness.com. And don't forget to tune in next Tuesday for another episode! Want MORE to help you GROW? 

SummaryThis conversation delves into the various business strategies available to companies, emphasizing the importance of identifying the right strategy for individual businesses and effectively implementing it in marketing efforts. The discussion highlights that not all strategies are suitable for every business, and a tailored approach is essential for success.TakeawaysEvery business will have one of the five strategies.It's about identifying which of the five is the right one.Use it in your marketing.Strategies work differently for different businesses.Not trying to use all five strategies.Quick run through of strategies.Effective marketing requires the right strategy.Understanding your business is key.Marketing is about finding the right fit.Every strategy has its unique application.Sound Bites"Use it in your marketing.""Quick run through of strategies.""Understanding your business is key."Chapters00:00Introduction to Apple Tree Marketing and Personal Passions04:30Exploring Standout Strategies in Marketing12:40Understanding Client Emotions and Marketing Strategies18:27The Role of AI in Marketing and Content Creation

In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.

In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert's brains on his process as an author of a series of marketing books.  They discuss: Cocktail of the week: The Mayan Michelada Robert's writing process Answering big questions and having a hypothesis The importance of feedback, editing, and refining  Commitment and discipline in writing Connecting with the audience The role of editors As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Books by Robert Alison Jones, writing coach and courses Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode of The Rainmaker Podcast is a special one—we're bringing you an exclusive recording from the virtual launch party we held last week for my first-ever book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)! It was a memorable and special celebration with some of the incredible stars featured in the book, and the insights they shared were just too good not to share with you too. In this episode, you'll hear from a few of the stars of Identity Marketing, including Kelly Ruta, Alex Cattoni, and Mike and Nicole from SMASHD. We dive into the key themes of Identity Marketing, including ethical marketing practices, the role of identity in relationship marketing, and actionable ways to elevate your own marketing strategy. If you desire to make your marketing more human and impactful, this conversation is filled with golden nuggets and practical advice you don't want to miss. So grab a notebook and enjoy this unique behind-the-scenes look at the Identity Marketing launch party!Get your very own copy of my new book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) at https://identitymarketingbook.com/ Connect with Veronicahttps://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Is being a 'Professional Namer' a real job? You bet it is!I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy's Baconator A Household Name. Pretty neat, right?Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. We talk about:The Importance of NamingYour brand name shouldn't look like someone got drunk and played scrabbleWhy is naming a brand importantChoosing a name that incorporates surprise, entertaining elements, and dopamine Whether brand names influence purchases, or notThe painful consequences of bad brandingWhen to invest in hiring helpWhether your brand name can make or break youHow to even START the brainstorming process of a brand nameWhy do we get SO tripped up with naming.And more!Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Kandas Rodarte is back again to discuss Lean Marketing, the newest book from Allan Dib. Having discussed his 1-Page Marketing book on the show, we decided to read Lean Marketing + meet back on the show to discuss it. The book takes the lean production method + applies it to marketing – which allows you to streamline your efforts for larger impact. Kandas shares insights on effective email marketing + the importance of understanding your customers' pain points. Look for more shows in this Book Huddle strand where we have experts share their favourite books. This episode is part of the December Daily, where the show is, possibly foolishly, daily for the whole month. Books discussed in this episode: The One-Page Marketing Plan - Allan Dibb Lean Marketing - Allan Dibb Radical Remission - Kelly A. Turner Kandas' Website: kandasrodarte.com Kandas' Podcast: Gratitude Geek Kandas' YouTube: here ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Host a Podcast and Be a Podcast Guest!John Kremer: Every author should have a podcast. I still believe that. I've been promoting it for a long, long time.I still really believe that because I think podcasting is one of the most powerful tools you have for getting the word out about yourself.The neat thing in today's world, it's easy to create a combined audio-video podcast that you can syndicate on 40 or 50 platforms.Judith Briles: How many people come in and start a podcast with absolutely amazing intentions? Kind of like when people are going to do a blog and then within six months the blog is dead. Is there any stats on the startup for podcasts that start petering out?John Kremer: I don't know of any specific stats, but I do know from my own anecdotal experience that probably 80 or 90% of podcasters give up on their podcasts within six months. It becomes too much work. It's too hard. It's every week. But the thing is, you don't always have to do a podcast that's going to be a forever podcast. You could do a limited edition 10-episode podcast.Some of the most popular podcasts in the world are limited podcasts. They cover a true crime case, and then once you're done covering it, the podcast is done. But the podcast lives on in all the podcast syndication sites. It lives on in Audible. It lives on in Amazon. It lives on in lots of places.Judith Briles: Some of the news shows I'll pick up once in a while, they have both the ongoing, like in perpetuity, like ours has been, and we're seven years old now. But they also have limited edition episodes, almost like a serial book and then it's over. And then maybe they'll come back again when they have a new serial to start up.John Kremer: Even a limited podcast series still gives you the benefits of a podcast, especially the power of syndication.One of the incredibly powerful things about podcasts is that it puts you on 30, 40, or even 50 of the major websites on the Internet, including Apple, Amazon, Audible, Google Play, Spotify, Pandora, and more!You know the power of a podcast because you built up a listenership for your podcast, and you've had millions and millions of listens and possibly views because I know you also put it up on YouTube.Podcasts not only allow you to syndicate it to all these powerful websites, but it also gives you the opportunity to exchange views and podcast episodes with other podcasters.Ask key influencers and authors this question: I'd love to interview you for my podcast, but I would really like it if you would also interview me for your podcast. I think we have complimentary audiences that would like to hear both of us talk on each other's podcasts.The Book of the Month ClubJohn Kremer: I'm going to talk about the Book of the Month Club. Now, this isn't the old line Book of the Month Club, which died a sad death.Judith Briles: So, how do we create our own Book of the Month Club?John Kremer: I met somebody once at one of your seminars, and I'm still trying to track down his name now because I seem to have misplaced it in my move to Arizona.But he offered a book of the month club. He was a business speaker and consultant to corporations. What he did is he wrote 12 short books. I'm talking about short books, 96 to 128 pages, somewhere in there.Then whenever he'd go out and speak or whenever he attended a convention, whenever he met somebody that might be a potential client or customer or speaking agent, he added them to his book of the month club.Once a month, he mailed out real books to his prospect list, a list of about 500 potential customers. He kept adding people to the list as he spoke in different venues and met people on planes, in hotels, or at convention sites.His book of the month bluc not only justified him printing hundreds or thousands of copies of his books but it also impacted his speaking engagements and his corporate consultations.From a business standpoint, his book of the month club made perfect sense for him because he picked up all kinds of coaching clients, speaking engagements, and corporate programs that he would do.To be successful with such a club, first you have to write 12 books. And you can't produce junk. You have to produce real content worth reading, something that would showcase your experience and help to sell people on other products and services you have to offer.The neat thing is that at the end of every book, of course, he included a pitch for his coaching and his speaking and his corporate programs.His book of the month club was designed for a business audience. But the thing is, novelists, memoir writers, cookbook authors, and other writers could release five to 10 pages per week instead of releasing a book a month.One chapter per month, a recipe per week, something like that. They could email it out. Or they could podcast out episodes. They could even do YouTube videos.I just ran across an old friend of mine, Peggy Glenn, who's now doing videos under the name Grandma Potty Mouth where she shares fun recipes. She's a little spicy in her videos. They're entertaining and fun. She obviously enjoys it. And she actually got a book deal with a New York publisher to publish a cookbook.It wouldn't be that hard for any author, regardless of what kind of book they're writing, to offer a book of the month club or pages per week club or something like that.As you share, be sure to collect listener email address so you can email out the episodes or posts or videos to your list.It means that you don't have to invent new content for your email every week. You can simply be podcasting a book. Or email out a book a few pages at a time.The classic case of this is the novel, The Martian, which the author originally released as a series of blog posts. The story became so popular that Andy Weir ended up self-publishing his book before he got a contract offer from a major publisher to publish the book. Of course, it got made into a movie. He ended up making millions of dollars on what began as a simple blog.Judith Briles: Many authors sell their ebooks on Amazon, but they don't go any further.John Kremer: The neat thing is now with Amazon Kindle, you can do a paperback and a hardcover as well. And they actually encourage you to do those now. And an audio, an AI-generated audio that's actually not bad.Give Away Your BookJudith Briles: Yeah, it really can make a powerful difference to have different versions of your book.Authors are too often afraid to give away their book. I really think it's important to get rid of that mindset because I think in some ways giving away pieces of your book.John Kremer: For novelists, I recommend giving away your first book because I know you got three more books in you. I don't know any novelist other than Harper Lee and Margaret Mitchell that don't have a dozen novels in their heart and soul.One of the best ways to market the second novel is to give the first novel away.Offer the 1st Book in a Series to Sell the 2nd BookJudith Briles: Here's a little trick I found when I've been in bookstores. I have a historical fantasy fiction book called The Secret Journey. Book two is The Secret Hamlet and book three, The Secret Rise.When people meet you for the first time, they usually want to start with book one. If they like it, they'll come back to the trough. I typically tell a bookstore to order 20 to 25 copies of my book. I've learned to ask booksellers to order 20 to 25 of the 1st novel in a series and a dozen of the 2nd novel.In one instance, I asked readers, “How would you like to read book one for free if you buy book two?” That got their attention.So I said, “Do you ever read e-books? Are you on Amazon's Kindle? Let me sign book two for you and you can go up on Kindle Unlimited and download book one for free.” Within five minutes, I sold another five books of book two.Reach Out to InfluencersJohn Kremer: The first step to marketing your books is to reach out to influencers in your topic area.Judith Briles:; How do we find the influencers?John Kremer: It should be easy for you to find influencers in your topic area. If you don't know who they are, you're probably not writing on the right topic— because you should be a fan of that topic if you're writing in it.For example, I think it's terrible to write science fiction if you've never read science fiction. It's terrible to write a business book if you don't read business books.That's a crucial element in researching your audience, researching your topic, and making your book 10 times better.Work with Your CompetitorsJudith Briles: Many times I talk with authors and I ask them, who are their competitors? One author told me, “Well, I don't have any competitors.”I said, what BS? She just looked at me startled.That is total BS. We all have competitors. Ask yourself, what are the names of authors who are comparable to what you write? Or, who is competing for your services? Who is competing for your wisdom? Who's out there trying to get people to buy their books that have storylines in your genre? Those are your competitors.So I don't actually call them competitors. I call them friends or potential friends. And they can become friends, right?John Kremer: Back when I started out, Dan Poynter had written The Self-Publishing Manual. We partnered together, and he sold thousands of copies of my 1001 Ways to Market Your Books. And I sold thousands of copies of his self-publishing manual. I did the same for Tom and Marilyn Ross with their Complete Guide to Self-Publishing.I didn't see them as competitors at all. I saw them as people who were offering great content, and I could sell their content. So one of the first things you should do is ask your competitors is: “Can I sell your books?”Via the Amazon affiliate program, you can easily sell competitor or compatible books.You can also publish a catalog that you send out to customers when they order your books direct from you. That's how I created my first catalog. If you create a catalog to send out to customers who order your book direct from you, you can generate lots of extra orders. With my catalog, I ended up selling thousands of other authors' books that I stocked in-house.Potential competitors should be cooperating with each other. One of the best things that writers can do is work together with other people writing similar books to reach out to their audiences and expand each author's audience.The Audience as Super FansJudith Briles: You're talking about the audience as super fans. Who are these unique animals out there? Number one, they're mostly women, but they devour anything in the genre because they're always on the prowl looking for new things. So, why not create a cooperative collective of other authors like you?Or you can create a collection of related author books on Amazon and collect referral fees for encouraging such sales.Earlier when we were talking about the Book-of-the-Month Club, we both said we miss them because they were curating books. And there's still room for curators.John Kremer: I could see you doing a science fiction podcast that interviews your favorite SF authors and promotes their books. Any author can do that.When authors tell me that they can't think of anything to podcast about, I'm going, duh. All you have to do is interview people. Just interview your favorite authors.If you started interviewing a few famous authors, you can also start to become famous by associating and interviewing those celebrated authors. You start to become well-known. Their audience starts to seek you out because they say, wow, this person seems to know what they're talking about.Back in the day, I would have loved to interview Isaac Asimov or Jerry Pournelle or other science fiction authors. I went to a couple of world science fiction conventions and actually got to sit down with some authors and talk to them. In today's world you could easily go to the next world science fiction convention and record a whole year's worth of podcasts.And that's just the first half hour of the podcast. Listen in for even more great ideas!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.ResourcesThe I-Don't-Have-Any-Time Hour-a-Day Book Marketing Plan: https://bookmarketingbestsellers.com/the-i-dont-have-any-time-hour-a-day-book-marketing-plan51 Ways to Help a Book Author You Love: https://bookmarketingbestsellers.com/36-ways-to-help-a-book-author-you-loveThe Ultimate Guide to Social Media Hashtags for Book Authors (439 author hashtags): https://bookmarketingbestsellers.com/423-social-media-hashtags-for-book-authorsBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

While I love when financial advisors read marketing books to level up their skills…  Most of the advice isn't just downright wrong for the financial industry, but it can have the opposite intended effect! That means reading books like “The E-Myth,” “Who Not How,” “$100M Offers,” and “Building A Story Brand” can actually hurt your marketing, strangle your business, and breed resentment in your clients?  How?  I explain how this happens in today's episode.  Listen now. Show highlights include: Why reading books like “The E-Myth” & “Who Not How” can set your wealth back by years in your financial advice business (2:32)  How Gary Vee, Russell Brunson, and Grant Cordone will sabotage your financial advice business if you let them (4:38)  This is the single most lethal “marketing” strategy parroted by gurus that will instantly tank your bottom line (6:38)  The psychological “Effort Heuristic” secret that explains why taking longer to reach your client's goals makes them value you more (11:09)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT 

Except for the intro and ending this was generated by https://notebooklm.google.com/ giving it this article I wrote, posted on LinkedIn: The Story of How the Relationship Marketing³ Training and Book Came to Be https://www.linkedin.com/pulse/story-how-relationship-marketing-training-book-came-martin-brossman-nx0ye/  Here is the video showing how we made it:  https://youtu.be/-psGtXmBWdw?si=wf8U0HQ1utBXuyOb Here was the BNI group that Pat Howlett joined when the first came to Raleigh NC in the story https://trianglebni.com/en-US/index The AI version was a little vague and one could miss understand it as implying tha tPat started BNI and he did not. My Success Coaching website is ⁠https://Coachingsupport.com⁠ . To join Martin Brossman's Small Business Monthly News Letter for useful tips and more, sign-up here: https://bit.ly/MartinsNewsletter If you value this podcast, share it! Email me what shows you like and what you want more of. Please include the word podcast and the show you are referencing in the subject line to martin@martinbrossman.com - Find all my online content at ⁠https://linktr.ee/martinbrossman⁠

I've read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.I've broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology.

Unlock the secrets to generating over $40 million in revenue with these top marketing books! I didn't like reading at first, but these books transformed my approach to business and marketing. From creating irresistible offers to understanding human psychology, these reads cover everything you need to become a marketing pro. Dive in to learn about the books that shaped my success and how you can apply their lessons to grow your business. If you found this helpful, check out my other videos on leadership and mindset books. Don't forget to like, subscribe, and comment with your favorite marketing books! ➨ Get my Business Growth Levels and EFF Graphics at TrevorMauch.com/freedom My Top 5 Marketing Books: The Irresistible Offer by Mark Joiner Influence: The Psychology of Persuasion by Robert Cialdini Predictably Irrational by Dan Ariely Outrageous Advertising by Bill Glazer 80/20 Sales and Marketing by Perry Marshall *** Want to generate motivated leads consistently, online? Check out my other podcast, Evergreen Marketing: https://link.chtbl.com/gkGhAnYN*** My Instagram: https://www.instagram.com/trevor.mauch/*** My YouTube videos on how to grow as a leader: http://youtube.com/@TheTrevorMauch*** Learn more at https://Carrot.com/shows - Carrot.com, millions of motivated leads generated over the last 10+ Years.

In this insightful episode of *Invest In Yourself: The Digital Entrepreneur Podcast*, host Phil Better sits down with Chris Benetti, founder of Smart Author Media. Chris shares his journey from the grueling life of an iron ore miner to becoming a successful digital entrepreneur. They delve into the significance of books for business owners, discussing how books can serve as powerful tools for lead generation and authority building. Chris also reveals invaluable tips for authors on consistent book sales, marketing strategies, and leveraging books to boost business revenue. Tune in to learn why investing in a book can be a game-changer for your entrepreneurial journey. Don't miss this engaging conversation packed with practical advice and inspiring insights!

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Boston? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in September, DM us. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Have you ever eaten a Wendy's Baconator? If so, you've already experienced the brand naming expertise of today's guest. In this episode of the Ready Yet podcast, we dive deep into the world of brand naming with Alexandra Watkins, founder and chief executive of Eat My Words, a naming firm known for its creative and memorable brand names. Alexandra, who famously named Wendy's Baconator, shares her insights on why naming is a challenging yet essential aspect for businesses.Join us as we discuss the importance of names that evoke emotions and are easy to remember and the benefits of having a creative brief, avoiding names with 'curse of knowledge,' and offers real-life examples of successful rebranding. This episode is packed with practical advice for entrepreneurs, especially those in coaching and consulting, on how to create names that stand out and make a lasting impact.GUEST RESOURCESAlexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, Burger King's Mac n' Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of Time Magazine's Top 100 Most Influential Companies.   Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and Branding Journal. She lives by the beach in her Barbie Dream House.Free SMILE & SCRATCH Name Evaluation Test: www.freenametest.comProfessional Name Review with Alexandra: www.pronamereview.com  https://eatmywords.com https://www.instagram.com/eatmywordsnameshttps://www.linkedin.com/in/alexandrawatkinshttps://www.facebook.com/EatMyWordsNames Connect as a Human First: A simplified path to creating compelling content BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

"I believe that there is a certain soul or heart that is missing in purely AI generated content. You can feel it. There's something off about it. So what that means is it's an opportunity. I was exploring this theme for a possible book or project. The way I was using AI was by inputing my language, through my phone, verbally. I talk through my ideas and I ask AI to better organize my thoughts. The content itself is still coming from my brain, they're ideas that I might have that are imperfect or flawed, they're human. They're not AI focused. There's a certain human-ness to it. And I use AI to enhance that." Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs. In this episode you'll discover... How the Ask Method came to be and how it can help businesses How A.I. is shaping the way we  The main challenges Ryan faced building his company and the lessons learned  How Ryan uses AI in his personal life and business life How to figure out the best questions to ask your prospects to help them and to sell more And so much more! Connect with Carolina on instagram: @carolinamillan Connect with Ryan on Instagram: @askryanlevesque Learn more about the Ask Method at askmethod.com Apply to ork with me personally as your Business Coach at https://go.workwithcarolina.com   Enjoyed the episode? Subscribe, share and leave a 5-star review!

Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience. Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical advice and thought-provoking perspectives for both seasoned professionals and aspiring marketers alike.Learn more about Louis:Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT's Venture Mentoring Service. Louis founded Magic Hour Communications, which provided marketing communications for major companies such as IBM and The Boston Globe. Then he led its pivot into a SaaS firm, growing it to one of the top firms in its national market before a successful exit. In his career, Louis has helped over two hundred B2B companies – from startups to the Fortune 5 — improve their business results. His "Bullseye Marketing," now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, the 2023 Marketing/Branding Book of the Year by Goody Business Book Awards, and Finalist for Best 2023 Marketing Book from Book Excellence Awards. Louis speaks frequently on B2B marketing.Louis' Links:LinkedIn: https://www.linkedin.com/in/louisgudema/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Diese Episode von “Lasst die Kunden kommen” ist ein besonderer Leckerbissen für Content-Marketing-Begeisterte: ein Crossover mit dem international bekannten “Marketing Book Podcast” von Douglas Burdett. Wir sprechen mit René Neubauer, dem CEO der Wiener Marketing-Agentur Content Glory, über seine Übersetzung des Buchs “They Ask, You Answer” von Marcus Sheridan. Es geht um Marketing und Sales im digitalen Zeitalter, kundenzentrierte Unternehmenskommunikation und die Rolle künstlicher Intelligenz in dem Ganzen. Ein tolles Gespräch unter Marketing-Profis.Fragen, die wir behandeln:Worum geht es in "They Ask, You Answer"?Warum hat René das Buch ins Deutsche übersetzt?Was sind die Big Five und welche Rolle spielen sie im Marketing?Sollte man offen über Preise sprechen?Wie verändert das Rechercheverhalten von Kunden im digitalen Zeitalter das Verhältnis zwischen Marketing und Vertrieb?Wie finde ich heraus, welche Fragen meine Kunden auf dem Herzen haben?Was ist Assignment Selling?Wie wird künstliche Intelligenz die Kommunikation zwischen Kunde und Anbieter in Zukunft verändern?Interviewgast: René Neubach, CEO, Content GloryHosts: Torsten Herrmann, Geschäftsführer, chain relations GmbH & Douglas Burdett, Host des The Marketing Book Podcast

Discover more about Lynn, her freelance writing company, her love for dogs and all her books at https://www.lynnbohart-author.com. Find Lynn's marketing book, The Little Book of Unconventional Marketing Ideas for Self-published Authors: Or How to Sell Books with Little to No Marketing Savvy on Amazon https://a.co/d/aPy6vVN Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://katcaldwell.com/readersYou can always ask me writing questions on instagram @pencilsandlipstick or on Twitter @PencilLipstick

Marketing Books, Blogs, and Resources We Love In this episode of the Marketing Guides For Small Business Podcast, we share our favorite marketing books, blogs, and resources that have helped us navigate the ever-changing world of marketing. From classic marketing texts to innovative blogs and online tools, we cover a wide range of resources that can help small businesses succeed in their marketing efforts. Listen in to discover new insights and strategies to elevate your marketing game.

In our latest episode, I had the pleasure of speaking with the incredibly insightful Pamela Slim, an expert in creating impactful certification programs for service-based businesses. We covered a wide array of topics, from legal considerations to the ethics of leveraging intellectual property (IP). It's jam-packed with wisdom for any entrepreneur looking to scale their business or safeguard their creative assets. Key Takeaways:Crafting Certification: Discover the power of developing certification programs that expand upon your unique skills to ensure reliable outcomes for your clients and add a new revenue stream to your business.IP Essentials: Understand the significance of trademarks, and the delicate balance of creating competitors through certification programs, especially in the B2B space.Community Impact: Learn from Pam's hands-on approach to economic empowerment in Arizona, preventing gentrification and supporting BIPOC entrepreneurs during challenging times.Don't miss these invaluable insights! Tune in to "Hourly to Exit" now and equip yourself with the tools needed to transform your intellectual property into a lasting legacy.Resources Mentioned: Let's put Thumbprint, renamed "Productize Your Service Business" https://maven.com/pamelaslim/discover-your-thumbprint-methodMore About Our Guest:Pamela Slim is an award-winner author, speaker, and agency owner who has spent three decades helping business owners scale their businesses and IP. Pam's agency specializes in the design and development of certification and licensing programs. Pam is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books). Pam and her husband Darryl co-founded the K'é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.Connect with Pamela:WebsiteLinkedInFacebookCharity Mentioned: https://railcdc.org/Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Hello My Name is Awesome Alexandra Watkins, Eat My Words – The Sharkpreneur podcast with Seth Greene Episode 1027 Alexandra Watkins Alexandra Watkins is the leading authority on brand names with buzz. If you have ever sunk your teeth into a Wendy's Baconator, you have literally eaten her words. For nearly 20 years, Alexandra and her boutique naming firm, Eat My Words, have created love-at-first sight brand names for countless entrepreneurs and startups. Her "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, dog GPS Retriever, and Spanish language school Gringo Lingo. Alexandra's breakthrough branding book, Hello, My Name Is Awesome: How To Create Brand Names That Stick," is considered the Brand Name Bible and was named an Inc. Magazine Top 10 Marketing Book. She is a former Author in Residence at the Nasdaq Entrepreneurial Center. Listen to this informative Sharkpreneur episode with Alexandra Watkins about her book, Hello, My Name is Awesome. Here are some of the beneficial topics covered on this week's show: - How having the right business name can open doors for a business and hep it last longer than any other investment. - Why your business name should be suggestive and evoke a positive brand experience. - How AI can help generate business names, they lack the human touch and professional judgment. - Why you shouldn't name your business based on the availability of a domain name. - How it's important for entrepreneurs to stay relevant and ahead of the curve. Connect with Alexandra: Guest Contact Info X @eatmywords Instagram Facebook facebook.com/EatMyWordsNames LinkedIn linkedin.com/company/eat-my-words Links Mentioned: eatmywords.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of the podcast, I chat with photography Michael Rababy about curating images to create a compelling collection for his book California Love: A Visual Mixtape. He will walk you through honing your unique photographic voice, and questioning the impact of social media on your photography journey. You'll gain insight into creating meaningful art, developing a personal photographic voice, and navigating the complexities of the modern photography landscape.The Big Ideas:Developing Your Photographic Voice: Explore the significance of creating a unique photographic voice.The Impact of Art on Your Life: Understand how life experiences and art influence your creative process.Curating Compelling Visual Content: Discover the process of curating a powerful collection of photographs.Navigating the Modern Photography Landscape: Gain insights into the challenges and opportunities in the current photography environment.Resources: Michaels book, California Love: A Visual Mixtape Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

Rivky sits down with Alexandra Watkins, a naming and branding expert, to really answer the question, what's in a name? We discuss the difference between advertising and branding, how I named Impact Fashion and why domain names are not as important as you think. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King's Mac n' Cheetos, and Spanish language school Gringo Lingo.  Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives by the beach in her Barbie Dream House. eatmywords.com Click here to see the Impact Fashion collection of dresses. Click here to get an Impact Fashion Gift Card Click here to get the Am Yisrael Chai crewneck. Click here to join the Impact Fashion Whatsapp Status

What would you do if you had to rename your company? How would you name a new product or service you created? In today's episode, we interview Alexandra Watkins, who shares with us her tried and true methods for branding, rebranding, and name creation.TODAY'S WIN-WIN: It's not too late to change the name of your brand.LINKS FROM THE EPISODE:You can visit our guest's website at: https://eatmywords.com/ Get a copy of our guest's book: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1707515358&sr=8-5Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Follow our guest on social: https://www.linkedin.com/in/alexandrawatkinsABOUT OUR GUEST:Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King's Mac n' Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine.Alexandra is a former Author in Residence with the Nasdaq Entrepreneurial Center. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives by the beach in her Barbie Dream House.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

"It's a battle of perception." Today, Brandon (@kingketo) explores the power of perception in marketing, discussing key laws from "The 22 Immutable Laws of Marketing." He shares compelling examples from politics and business, and insights into the importance of perception.Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(0:47) - The power of perception in marketing(1:56) - Donald Trump's marketing strategy(5:15) - Perception of Apple computers(7:23) - The law of opposite in marketing(8:26) - The law of candor in marketing(9:07) - The law of line extension in marketing

You've built a successful consulting practice using methods, tools and frameworks you've developed and road-tested with clients—is it time to ratchet up your impact and revenue? Award-winning author, speaker and certification expert Pamela Slim walks through the practical and strategic considerations of scaling your IP.Pam shares her from-the-front wisdom:The benefits of deliberately codifying your intellectual property: your approach, method, tools and frameworks.Why B2B programs are often an easier sell (and far more lucrative) than B2C programs.How to tell if your business is a good candidate for developing licensing or certification programs.One wildly successful real-life example of practitioner certification.The value of building your marketing engine (spoiler alert: it doesn't have to be big to be mighty).LINKSPamela Slim Website | The Widest Net | Books | LinkedIn | Instagram | FacebookRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOPamela Slim is an award-winning author, speaker and agency owner who has spent three decades helping business owners scale their businesses and IP.Pam's agency specializes in the design and development of certification and licensing programs. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books).Pam and her husband Darryl co-founded the K'é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

"12 Steps to Building Unbeatable B2B Brands"

"You Can't Be Seen Until You Learn to See"

"A Primer on the Future of PR, Marketing and Advertising"

In today's episode, we'll discover how Stanley Cups used the marketing superpowers of behavioral science, community marketing, and consumer-centric social media to elevate to a $750 million company. Our special guest, Nick Hutchison, author of Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn, shares how to master reading habits and apply book knowledge to supercharge your marketing and business.  Also, find out how a couple of books on internal communication and non-profit fundraising could hold the keys to winning the marketing battles in 2024. Tune in, buckle up, grab a drink in your favorite cup, and let's start this year off with a BANG, POW, and KA-BOOM! Show notes - https://marketingsuperpowerpodcast.com/episode/turning-book-pages-into-marketing-powers

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, and the number 1 national best-selling author of Ask, which was named by Inc. as the number 1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Top 3 Value Bombs 1. You just have to ask the right questions; answers become very easy. 2. With S.M.I.Q, you can measure their problems based on the length, depth, and quality of response. 3. You do not have to guess. Your market will tell you everything you need to say to get them to take action and move forward with you. Ready to pinpoint YOUR AVATAR'S BIGGEST STRUGGLE? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today! Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time. Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, and the number 1 national best-selling author of Ask, which was named by Inc. as the number 1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Top 3 Value Bombs 1. You just have to ask the right questions; answers become very easy. 2. With S.M.I.Q, you can measure their problems based on the length, depth, and quality of response. 3. You do not have to guess. Your market will tell you everything you need to say to get them to take action and move forward with you. Ready to pinpoint YOUR AVATAR'S BIGGEST STRUGGLE? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today! Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time. Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com

James sits down with renowned author and psychotherapist Amy Morin for an enlightening 80-minute conversation that delves deep into the human psyche, relationships, and the essence of mental strength. Amy, celebrated for her bestselling book "13 Things Mentally Strong People Don't Do," shares her profound insights into the dynamics of personal growth and the intricate workings of couple relationships. This episode is not just an interview; it's a journey through the complexities of the human mind, peppered with personal anecdotes, professional experiences, and the wisdom Amy has gained through years of counseling and writing.The conversation seamlessly navigates from the unexpected twists in Amy's career, including how her book's success was propelled by unforeseen press, to the intricate details of relationship dynamics and therapy. James and Amy explore the deep-seated challenges individuals and couples face, discussing everything from grief and loss to the impact of social media on relationships. They also delve into the importance of continuous personal and mutual growth within partnerships. This episode is a must-listen for anyone seeking to understand the nuances of mental strength, the art of nurturing relationships, and the journey of self-improvement. It's a compelling blend of professional insights, therapeutic wisdom, and relatable storytelling that promises to engage, educate, and inspire listeners.13 Things Mentally Strong Couples Don't Do: Fix What's Broken, Develop Healthier Patterns, and Grow Stronger Together.13 Things Mentally Strong People Don't DoAmy Morin, LCSW   (amymorinlcsw.com)----------Episode Summary:1. Initial Discussion on Book Sales and Bestseller Lists:• [00:01:00] to [00:02:10]: Discussion on Amy's book, its sales, and its performance on bestseller lists.2. Unexpected Press and Impact:• [00:02:10] to [00:03:13]: Conversation about the unexpected press from Rush Limbaugh and the impact on book sales.3. Therapy and Personal Challenges:• [00:03:13] to [00:11:58]: Amy and James share their experiences with therapy and personal challenges, including grief and loss.4. Therapist's Perspective:• [00:11:58] to [00:12:10]: Amy discusses her perspective as a therapist and her experiences with different types of patients.5. Mentally Strong Couples:• [00:12:10] to [00:15:34]: In-depth discussion on Amy's book about mentally strong couples and the unique challenges in couple relationships.6. Writing Process and Marketing Books:• [00:15:34] to [00:20:29]: Amy talks about the challenges in writing and marketing books, and the importance of marketing post-publication.7. Relationship Dynamics and Therapy:• [00:20:29] to [00:23:37]: The conversation shifts to dynamics in couples therapy, common issues, and therapy experiences.8. Characteristics of Strong Relationships:• [00:23:37] to [00:24:38]: Amy outlines what makes a relationship strong, including good communication and empathy.9. Social Media and Relationships:• [00:24:38] to [00:25:46]: Discussion on the role of social media in portraying relationship happiness and its actual implications.10. Maintaining Relationships:• [00:25:46] to [00:27:00]: Emphasizing the importance of remembering why partners fell in love and avoiding unrealistic expectations in relationships.11. Personal Growth within Relationships:• [00:27:00] to [00:28:29]: Concluding with the importance of personal growth and not taking partners for granted in relationships.12. Expectations and Challenges in Therapy:• [00:28:29] to [00:32:03]: Discussion about expectations in therapy, challenges faced by therapists, and managing different situations in couples therapy.13. Scripts for Difficult Conversations in Relationships:• [00:32:03] to [00:36:25]: Talk about creating scripts for difficult conversations in relationships, helping couples navigate complex issues more effectively.14. Using Emotions in Relationships:• [00:36:25] to [00:38:38]: Conversation about how partners sometimes use emotions as weapons in relationships and the impact of such behavior.15. Distribution of Responsibilities in Relationships:• [00:38:38] to [00:41:06]: Discussing the importance of equal distribution of responsibilities and the implications of failing to do so.16. The Role of Honesty and Boundaries in Relationships:• [00:41:06] to [00:43:08]: Focus on the necessity of honesty and setting appropriate boundaries in relationships for long-term sustainability.17. Impact of External Perceptions on Relationships:• [00:43:08] to [00:45:35]: Examining how external perceptions and societal pressures can influence relationships, including the impact of social media.18. Long-term Relationships and Evolving Dynamics:• [00:45:35] to [00:48:57]: Insights into how long-term relationships evolve over time, dealing with changes, and maintaining connection and growth.19. Consequences of Neglecting Relationships:• [00:48:57] to [00:51:40]: Discussion on the consequences of neglecting relationships, taking partners for granted, and the need for continuous effort.20. Growth and Change in Individual Partners:• [00:51:40] to [00:53:31]: Highlighting the importance of individual growth and change within a relationship, and how it contributes to the relationship's overall health.21. Understanding and Fulfilling Emotional Needs:• [00:53:31] to [00:55:02]: Talking about the importance of understanding and fulfilling emotional needs within a relationship without over-reliance on one partner.22. Avoiding Blame and Focusing on Solutions:• [00:55:02] to [00:55:53]: Discussion about the negative impact of blaming each other for problems and focusing instead on collaborative solutions.23. Final Thoughts and Takeaways:• [00:55:53] to [End of Interview]: The interview concludes with final thoughts and takeaways on maintaining strong, healthy relationships, emphasizing communication, understanding, and mutual growth.-----------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to “The James Altucher Show” wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook

James sits down with renowned author and psychotherapist Amy Morin for an enlightening 80-minute conversation that delves deep into the human psyche, relationships, and the essence of mental strength. Amy, celebrated for her bestselling book "13 Things Mentally Strong People Don't Do," shares her profound insights into the dynamics of personal growth and the intricate workings of couple relationships. This episode is not just an interview; it's a journey through the complexities of the human mind, peppered with personal anecdotes, professional experiences, and the wisdom Amy has gained through years of counseling and writing.The conversation seamlessly navigates from the unexpected twists in Amy's career, including how her book's success was propelled by unforeseen press, to the intricate details of relationship dynamics and therapy. James and Amy explore the deep-seated challenges individuals and couples face, discussing everything from grief and loss to the impact of social media on relationships. They also delve into the importance of continuous personal and mutual growth within partnerships. This episode is a must-listen for anyone seeking to understand the nuances of mental strength, the art of nurturing relationships, and the journey of self-improvement. It's a compelling blend of professional insights, therapeutic wisdom, and relatable storytelling that promises to engage, educate, and inspire listeners.13 Things Mentally Strong Couples Don't Do: Fix What's Broken, Develop Healthier Patterns, and Grow Stronger Together.13 Things Mentally Strong People Don't DoAmy Morin, LCSW   (amymorinlcsw.com)----------Episode Summary:1. Initial Discussion on Book Sales and Bestseller Lists:* [00:01:00] to [00:02:10]: Discussion on Amy's book, its sales, and its performance on bestseller lists.2. Unexpected Press and Impact:* [00:02:10] to [00:03:13]: Conversation about the unexpected press from Rush Limbaugh and the impact on book sales.3. Therapy and Personal Challenges:* [00:03:13] to [00:11:58]: Amy and James share their experiences with therapy and personal challenges, including grief and loss.4. Therapist's Perspective:* [00:11:58] to [00:12:10]: Amy discusses her perspective as a therapist and her experiences with different types of patients.5. Mentally Strong Couples:* [00:12:10] to [00:15:34]: In-depth discussion on Amy's book about mentally strong couples and the unique challenges in couple relationships.6. Writing Process and Marketing Books:* [00:15:34] to [00:20:29]: Amy talks about the challenges in writing and marketing books, and the importance of marketing post-publication.7. Relationship Dynamics and Therapy:* [00:20:29] to [00:23:37]: The conversation shifts to dynamics in couples therapy, common issues, and therapy experiences.8. Characteristics of Strong Relationships:* [00:23:37] to [00:24:38]: Amy outlines what makes a relationship strong, including good communication and empathy.9. Social Media and Relationships:* [00:24:38] to [00:25:46]: Discussion on the role of social media in portraying relationship happiness and its actual implications.10. Maintaining Relationships:* [00:25:46] to [00:27:00]: Emphasizing the importance of remembering why partners fell in love and avoiding unrealistic expectations in relationships.11. Personal Growth within Relationships:* [00:27:00] to [00:28:29]: Concluding with the importance of personal growth and not taking partners for granted in relationships.12. Expectations and Challenges in Therapy:* [00:28:29] to [00:32:03]: Discussion about expectations in therapy, challenges faced by therapists, and managing different situations in couples therapy.13. Scripts for Difficult Conversations in Relationships:* [00:32:03] to [00:36:25]: Talk about creating scripts for difficult conversations in relationships, helping couples navigate complex issues more effectively.14. Using Emotions in...

On this week's Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.  Download MP3 Connect with Alexandra: www.EatMyWords.com  

Digital Entrepreneur Danielle Fitzpatrick Clark and Phil Better

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine. Connect with Alexandra: Eat My Words: www.eatmywords.com Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book Free SMILE & SCRATCH Name Evaluation Test: https://eatmywords.com/free-name-evaluation-test/ Free Brand Names Mini Masterclass: https://eatmywords.com/learn-about-brand-names-class How To Create Super Sticky Brand Names Online Course: https://eatmywords.com/brand-names-course LinkedIn: www.linkedin.com/in/alexandrawatkins/

Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine. How many cool books does Alexandra have within her refridgerator? You'll have to listen to this fun, fun, fun episode of Thrive LouD with Lou Diamond to find out. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR! Alexandra's awesome naming insight includes:  How the purchase of “monkey tea” led her to a great networking opportunity early in her career When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional To test your brand name's durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign There are ways to incorporate fun names into your business, even if you cannot change your brand name And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199. Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Alexandra Watkins Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words. Connect with Alexandra Twitter: twitter.com/eatmywords LinkedIn: www.linkedin.com/in/alexandrawatkins/ Facebook: www.facebook.com/EatMyWordsNames/ Website: http://www.eatmywords.com Podcast: https://eatmywords.com/podcasts-about-brand-names/ Email: alexandra@eatmywords.com Naming Test: https://eatmywords.com/free-name-evaluation-test/ Learn more about your ad choices. Visit megaphone.fm/adchoices

A conversation about the current state of marketing books with Josh Bernoff. Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify. Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.  He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. Book projects on which he has collaborated have generated over $20 million for their authors.  Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).  He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.  He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.  Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

In this episode of Chasing the Insights, I talk to the founder of Eat My Words, Alexandra Watkins. Alexandra talks to us about the science of Brand Names. Alexandra Watkins is the Chief Executive Boss Lady and outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Her own name hall of fame includes the Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," was named a Top 10 Marketing Book by Inc. Magazine. She is a former NASDAQ Entrepreneurial Center Author in Residence. Currently she is Author in Residence in her San Diego, California pool house.

Prepare to be captivated as we sit down with Dr. Joe Vitale, the master of marketing and book promotion, to reveal his fascinating journey of selling over 80 books. Discover how his book, The Attractor Factor, paved the way for the phenomenal movie, The Secret. Get inspired by his ingenious use of intensive, enduring, and diverse marketing tactics to make his books stand out from the crowd.This is more than just a discussion. It's a masterclass in leveraging social media, publicity, and the internet to boost your branding and book promotion. We delve into the enduring list-building techniques, inspired by none other than P.T. Barnum, and how these age-old strategies have been amplified by the power of the internet. You'll learn about Joe's unique concept of Hypnotic Writing and how it can help you write persuasive and compelling content for your books.Joe's journey from writing his first book to selling thousands of copies is nothing short of inspiring. He explains how a single article about Ho-O-Pono-Pono changed the game for him and went viral. We also shine a light on the importance of persistence in achieving success, with Joe sharing his personal experiences and lessons. This is an episode filled with actionable insights and strategies to help you bring your dreams to reality, just as Joe did. So, tune in and immerse yourself in an enriching conversation with Dr. Joe Vitale.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more. Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book! Start here if you're looking for fresh ideas to take your small business marketing to the next level!  About Mark Schaefer: Mark Schaefer is an internationally recognized keynote speaker, educator, business consultant, and author. Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides consulting services, marketing strategies, and marketing workshops with his firm, Schaefer Marketing Solutions. He is the bestselling author of ten books, is the host of The Marketing Companion podcast, and his blog is one of the top marketing blogs in the world. Mark has shared his insights on television and radio networks and in periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.  And, interesting fact – Mark Schaefer is the King of The Marketing Book Podcast and this interview marks his 9th book interview on the show, more than any other author! Click here for this episode's website page with the links mentioned during the interview...   https://www.salesartillery.com/marketing-book-podcast/most-amazing-marketing-book-ever-mark-schaefer