Podcasts about creative strategies

In this episode of The Truth In This Art, artist Santos Shelton returns!Who is Santos Shelton: Bay Area–based artist and storyteller. Santos blends science fiction and fantasy with vibrant color and dynamic texture, using his work to explore vulnerability, healing, and lived experience through a lens shaped by being biracial—Black and Mexican.In our conversation, Santos talks about using art to translate personal and societal trauma into visual stories, and how making the work can be a way to express what's hard to say out loud. He reflects on a deeply personal solo show shaped by difficult experiences at home and how those experiences can linger, influencing identity and self-perception. We also discuss his upcoming mini solo show at Gallery Ergo in Seattle, where he's focusing on death and grief after years of family loss—and how cultural context shapes the way he approaches that theme.Catch Santos's previous episode here.Follow Santos on Instagram at @santosart and follow the gallery at @gallery.ergo for updates on the March 13 opening.As a first, I have an extended version of this conversation if you want to check it out:  The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

In this episode of The Truth In This Art, the guest is returning filmmaker Tristian “TrisRex” Johnson!Who is TrisRex: A filmmaker, monster maker, and practical FX artist whose work blends sci-fi and horror with hand-built creatures and DIY craft.In our conversation, TrisRex digs into his latest project, Aliens Resurgence (for the Hive). He talks through post-production—“doing a bid”—and how the edit sets pacing and tension. He breaks down working with real people alongside fabricated characters, including Big Pookie—“the biggest diva”—and what it takes to design, move, and shoot large-scale practical monsters. We get into planning for complex scenes, scrapping or reshooting choices, and staying disciplined so the story holds together while he pushes into unconventional territory.Don't miss Aliens Resurgence (for the Hive) —it's a wild ride you won't want to overlook.  The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

Lauren Taylor Wolfe, Managing Partner at Impactive Capital, argues that indiscriminate selling and algorithm-driven moves may be creating selective opportunities for long-term investors. In semis and mega-cap tech, AMD and Meta strike a new deal as capital spending and stock-based strategies draw scrutiny. Ben Bajarin of Creative Strategies breaks down what the agreement means for Meta, AMD, NVIDIA and the broader software trade. John Arnold of Arnold Ventures discusses the intersection of energy and AI, plus venture capital trends and the rise of betting and prediction markets. John Kolovos, Head of Technical Strategy at Macro Risk Advisors, analyzes key chart levels and momentum signals shaping the tape. Finally, Chad Anderson of Space Capital explains why AI could serve as a tailwind rather than a threat to the space industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If your Meta ads suddenly got expensive, glitchy, or just stopped working… you're not imagining it. In this episode of The Wealthy Coach Podcast, Kendra breaks down the Andromeda update and why it quietly changed how ads perform across Meta platforms.This isn't about “fixing your targeting” or endlessly tweaking audiences. The real shift is happening inside the ad engine itself. Kendra explains what Andromeda actually does, why creative volume now matters more than audience hacks, and how outdated ad strategies are driving up your cost per lead without you realizing it.If you're running ads for your coaching or wellness business, this episode will help you understand what changed, what still works, and how to adapt your creative strategy so you're not paying more for worse results.What We Cover in This Episode:What the Andromeda update is and why it's being compared to the iOS 14 disruption (02:33)Why previously high-performing ads can suddenly stop converting (04:15)How Meta's “Creative Similarity” factor can increase your ad costs (05:20)The new creative volume strategy Kendra uses (and why one ad is no longer enough) (08:17)How Dynamic Creative helps Meta optimize performance automatically (11:35)Why audience tweaking is no longer the main lever for improving results (16:38) >> WATCH ON YOUTUBE

Adam continues his conversation with Chris & Adam, digging into the heart of what makes a truly effective brand: human connection. Adam reflects on his college journey: from architecture to fine arts and how building a deep foundation in creative fundamentals gave him the tools to solve complex problems quickly and confidently. He talks about the importance of active listening, community engagement, and building real relationships: illustrated through powerful examples like a school literacy partnership that dramatically improved reading levels. He also breaks down the difference between marketing and creative, why both must collaborate, and how creatives can position themselves to have greater influence. He closes with practical advice for emerging professionals and the value of sharing your voice, even when it feels vulnerable. Connect with Adam: https://www.linkedin.com/in/adamswartout/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

In this episode of the Sleeping Barber podcast, Marc and Vassilis discuss the challenges of programmatic advertising, focusing on misconceptions around last click attribution, the pitfalls of hyper-targeting, and the limitations of traditional marketing personas. They explore the importance of integrating paid and organic search strategies, the need for broader audience targeting, and the significance of creative strategies in brand recognition. The conversation emphasizes the value of first-party data and the necessity of continuous testing and learning to drive growth in marketing efforts.Key TakeawaysProgrammatic advertising is often misunderstood as solely a performance targeting tool.Last click attribution can mislead marketers about their campaign effectiveness.Hyper-targeting can inflate costs and lead to wasted ad spend.Traditional personas may limit audience reach and effectiveness.A broader audience targeting approach can yield better results.Creative strategies should focus on brand recognition without relying solely on logos.First-party data is crucial for effective audience targeting.Over-optimizing for digital metrics can hinder overall growth.Continuous testing and learning are essential for marketing success.Managing audience suppression is key to effective targeting strategies.Chapters00:00 - Introduction to Programmatic Advertising Challenges03:02 - The Misconception of Last Click Attribution06:11 - The One Search Strategy: Integrating Paid and Organic09:02 - The Hyper-Targeting Trap12:02 - The Limitations of Personas in Marketing15:11 - Audience Targeting: A Broader Approach18:01 - Creative Strategies and Brand Recognition21:07 - The Importance of First-Party Data24:13 - Navigating the Dashboard Disconnect27:11 - Testing and Learning for Growth

In this episode, we explore how to fix underperforming product listings and stop losing money on bad designs. Monte Desai, Founder of Pixii.ai, explains how his AI platform uses data from 100,000 top Amazon listings to create high-converting, editable images in minutes. He shares how brands are cutting costs, shortening design times from weeks to seconds, and seeing massive jumps in their conversion rates. You will also learn how to stay consistent across different sales channels like Shopify and Amazon.Topics discussed in this episode:  How poor design kills conversion rates.What top listings do differently to sell.Why refreshing listings monthly boosts growth.How AI builds full creative strategies fast.Why editable AI images beat standard tools.How to scale one design to 1,000 SKUs.What brands save on professional photoshoots.How to lower ad spend with better visuals.Why AI empowers founders to design alone.Links & Resources Website: https://pixii.ai/LinkedIn: https://www.linkedin.com/in/montedesai/Instagram: https://www.instagram.com/pixii_aiGet access to more free resources by visiting the show notes at https://tinyurl.com/yc7nuxdsI'd love your feedback. Tap the the link to send me a text.I'd love your feedback. Tap the the link to send me a text.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of The Truth In This Art, the guest is Jonene Lee!Who is Jonene Lee: Philadelphia-based curator and owner of No Name Gallery, with roots in photography, dance, and deep ties across the city's music and arts community.In our conversation, Jonene lays out how photography—documenting friends, parties, and performances—shaped her curatorial eye. She talks about organizing Philly DJ Day, uniting around 300 Philadelphia DJs for a single group photograph inspired by Gordon Parks. We get into her dance background and how that sense of rhythm and flow shows up in how she builds exhibitions and events. She also breaks down opening No Name Gallery in Chestnut Hill—learning business on the fly, tapping community support, and expanding the gallery's role beyond a white-wall space to include urban, street, pop, abstract, and contemporary work, plus artist-made home furnishings.At the center is connection: photos that turn into relationships, music that anchors the scene, and a gallery that serves both artists and neighborhood.Be sure to check out No Name Gallery and explore the fantastic artists who are shaping the Philadelphia art scene. Visit NoNameGalleryPhilly.com for all the latest updates! The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

Jeannette Hartwig is a one-person comms team - but that didn't stop her from leading a customer service refresh across her district.You'll love the simple, eye-opening tactic she used to uncover real customer service gaps.She created a go-to resource for staff that's still making a difference - find out what's in it!Plus, Jeannette's using a few clever AI tools to better serve families... and they're not as complicated as you might think.SPECIAL GUESTJeannette HartwigPublic Information Office & WebmasterNorth Plainfield School District, New JerseyEmail: jeannette_hartwig@nplainfield.org LinkedIn: https://www.linkedin.com/in/jeannette-hartwig/ Website: https://www.nplainfield.org Facebook: https://www.facebook.com/northplainfieldschools/ Instagram: https://www.instagram.com/northplainfieldschools/ USEFUL INFORMATIONJeannette's customer service presentation & tip sheetLive AI translation, captions, transcripts & more with Wordly.aiOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this episode of The Truth In This Art, the guest is Dr. Lawrence T. Brown!Who is Dr. Lawrence T. Brown: Research scientist at Morgan State University's Center for Urban Health Equity and author of The Black Butterfly: The Harmful Politics of Race and Space in America.In our conversation, Dr. Brown traces a line from West Memphis, Arkansas, to Baltimore's neighborhoods, explaining how a racial dot map led him to say, “that looks like a butterfly,” and name the pattern “The Black Butterfly.” He walks through what he found in local archives—mayors' letters, municipal journals, urban renewal files—and how those records show displacement and segregation written into policy. We talk historical trauma, “urban apartheid,” and institutions that turn one era's rules into the next—“slavery becomes Jim Crow and Jim Crow is the new Jim Crow.” He also shares how board games and comics—Urban Cipher and the Black Butterfly Dream Lab—let people feel these systems in practice, not just read about them.Dr. Brown's point is clear: show the evidence, make it experiential, and give communities tools to see—and change—the structures around them. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

We're back with a brand-new season of the CIM Marketing Podcast!This season, we'll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape.In this episode, we're focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social. They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance. Together, they'll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world.Tune in to hear more about:·         Shifting global trends in digital behaviour, and why they matter ·         Lessons learnt from global brand campaigns ·         How to stay creative and distinctive at scale ·         Working with algorithms, not against themIf you want to build a brand that stands out, this episode is for you. Want to know more? Check out the CIM Content hub now for all things marketing.Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year's Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms.If you want to build a brand that thrives on creativity, this episode is for you.Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Dave's guest this week is Matt Gehring, a returning guest on Beyond the Shelf and a seasoned growth advisor, independent brand strategist, and Fractional CMO.Since first appearing on the show in 2024, Matt has stepped into a new chapter of his career — advising startups and early-stage companies on how to build momentum from the ground up. He brings deep experience from senior marketing and growth roles at brands including Rothy's, Everlane, Dutch, and Lifeforce, where he's helped teams navigate the critical 0-to-1 phase.Dave and Matt dig into what actually drives early growth: building strong customer insight loops, prioritizing focus over channel sprawl, and launching campaigns that balance speed with strategic clarity. Matt also shares why creative strategy often breaks down before creative execution ever begins, and how AI can support ideation and acceleration when paired with clear direction.Connect with Matt on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Adam Swortout, Director of Creative Strategy at Pick Your Part, is In The Club for a deep dive into how creativity and storytelling power brand transformation. From turning junkyard sales into 80s-style rock concerts to embedding hidden Easter eggs in campaigns, Adam shares how he builds memorable customer experiences with insight, humor, and heart. They discuss the impact of AI, the importance of listening to your audience, and how a former Jungle Cruise skipper turned a love for storytelling into a strategic marketing superpower. This episode is a masterclass in how creativity can drive results, even in the most unexpected industries. Connect with Adam: https://www.linkedin.com/in/adamswartout/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

In this episode of The Truth In This Art, the guest is Rolando Reid!Who is Rolando Reid: Rolando Reid, a 2016 Morgan graduate, is a member of the 2026 and 2022 Jamaican four-man bobsled team. Reid is the first Morgan athlete to compete in the Winter Olympics. Beijing 2022 Winter Olympics marked the first time in 24 years, Jamaica has a four-man bobsled team competing in the Winter Olympics, and a former Morgan State track and field athlete is a member of the team. In this episode, Rolando shares his story. Reid reflects on his experience as a track athlete at Morgan State University, where he won gold in track and field at the 2015 Mid-Eastern Athletic Conference championships as a member of the 1,600-meter relay team. He discusses his transition from competing in track to becoming a bobsledder, emphasizing the unique challenges and teamwork required in the sport. Reid shares valuable insights on leadership, highlighting the importance of trust and collaboration within a team, especially as he prepares for the Olympics. He encourages listeners to embrace perseverance and to keep an open mind when facing setbacks on their own journeys.Be sure to check out Rolando Reid and the Jamaican four-man bobsled team at Olympic Winter Games Milano Cortina 2026. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

In today’s episode, Nathan Stuck sits down with J. Dontrese Brown, Founder and CEO of BROWNBAYLOR™, to unpack what he is doing to reimagine leadership through the lens of purpose, courage, and justice. Dontrese is a creative strategist who "fell into" a deeper calling of community and civic leadership after realizing that corporate notoriety wasn't enough to satisfy his "Why." He is on a relentless pursuit to help others maximize their potential. Nathan and Dontrese explore the concept of Audacious Confidence—the unshakable belief that every action we take creates a ripple effect for future generations. Dontrese also gives us a sneak peek into his upcoming book, Build for Justice, which serves as a call to action for leaders to lead with both their minds and their hearts. RESOURCES RELATED TO THIS EPISODE Visit https://www.brownbaylor.com/ Visit https://www.hiddeninplainsite.org/ to explore hidden history and sites important to the experience of historically underrepresented groups Follow Dontrese on LinkedIn at https://www.linkedin.com/in/jdontresebrown/ Learn more about B Local Georgia at https://blocalgeorgia.com/ CREDITS Theme Music

In this episode of The Truth In This Art, the guest is Gianna Brooke!Who is Gianna Brooke: Gianna Brooke is an entertainment reporter with a fun and friendly vibe. Her natural charm and enthusiasm make every story engaging, turning even the simplest topics into something exciting. When she's not busy covering the latest lifestyle trends, she's flexing her creative muscles as an actor and model. Gianna enjoys diving into new projects and is always looking for fresh ideas to showcase on her social media platforms. Her approach to storytelling is all about genuine connections, celebrating the unique experiences of people she meets.In this episode, Gianna opens up about her journey into the entertainment journalism industry. She shares how a high school project, where she and a friend created funny morning announcements, ignited her love for storytelling. Reflecting on her experiences, Gianna discusses the challenges of merging emotions with facts in journalism, stressing how important it is to prepare well before sharing stories. Believing that every conversation matters, she strives to make people feel comfortable and open during interviews. Throughout our discussion, she emphasizes how vital it is to stay connected with the communities she covers, showing how her own experiences have informed her storytelling in a relatable way.Here's Gianna Brooke's website The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

In this engaging conversation, Priscilla Wedemeier shares her journey from a student involved in the Future Business Leaders of America to becoming a successful entrepreneur in video production. She discusses the importance of networking, the challenges of entrepreneurship, and the value of creativity in building a portfolio. Priscilla emphasizes the need to take initiative, get involved in the community, and learn from others to grow both personally and professionally.As you listen:00:00 The Journey Begins: From Student to Entrepreneur02:48 Navigating the Challenges of Entrepreneurship05:34 The Power of Networking and Collaboration08:39 Creative Strategies for Building a Portfolio11:47 Getting Involved: Finding Community and Opportunities14:39 Learning from the Greats: Mentorship and Inspiration

Russell, Beau, and Gavin discuss all the latest news around MLSTimestamps00:00 Intro03:33 Transfer Rumors and Player Movements06:20 Analyzing Joao Klauss' Move to LA Galaxy17:51 Austin FC's Strategy and Player Roles32:35 Creative Strategies for Fan Engagement34:39 Columbus Crew's Rebuilding Phase41:46 Overhyping Inter Miami: A Critical Analysis01:01:08 Discussion on Designated Players (DPs)

In this episode of The Truth In This Art, the guest is Danielle De Jesus!Who is Danielle De Jesus: Danielle De Jesus is a Nuyorican painter and photographer born and raised in Bushwick, Brooklyn, whose works tell the story of growing up in New York City amidst gentrification and displacement. De Jesus draws from her experience growing up in the diaspora as a native of Bushwick, New York to document her home neighborhood while creating narratives that uplift the lives and stories of the multi diverse residents she grew up with. Danielle De Jesus' work pushes us to think critically about the larger economies of urban America, but also about matters of intimacy and the interior lives of local residents. In this episode, Danielle shares her story. In the conversation, De Jesus shares insight on her process, intricate small-scale works, and painting dollar bills to narrate Puerto Rican politics, identity, community, rooted in Bushwick. She discusses how a viral 2016 painting of Lin‑Manuel Miranda as Hamilton on a $10 bill led her to repurpose dollar bills as political archives, inviting viewers to reconsider value through tiny, painstaking details. She reflects on gentrification, the persistence of local culture, and the struggle to remain in New York—even with a Yale degree—so her work stays connected to the people it documents. Be sure to check out Danielle's Paintings on US CurrencyHere's Danielle De Jesus's website  The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

Research from WARC + Aletheia found that a values-driven approach to insights, messaging and media leads to lifts in ad preference, likability, and relevance. LIONS Advisory's Imaad Ahmed and WARC's Anna Hamill discuss the findings and why they matter with Colleen Howell, VP Research at Aletheia and Chris Marchegiani, Worldwide Head of Brand Planning, Insights, and Creative Strategy at Amazon. This episode is in partnership between LIONS Advisory and Aletheia.

In this new episode of The Truth In This Art, the guest on this episode is me, Rob Lee!Who is Rob Lee: Rob Lee, veteran podcaster, cultural critic and educator, is the host of The Truth In This Art, a podcast rooted in human connection in a world dominated by self-promotion and rankings. Through intimate, authentic, and conversational interviews, Rob invites listeners to connect deeply with the city of Baltimore while gaining insight from a diverse range of professionals—artists, chefs, professors, activists, CEOs, and more.In this episode, I'm interviewed by some of my favorite guests and friends including artists Maurice James Jr. , Zoë Lintzeris and arts administrator Camille Kashaka. The hosts peel back the curtain a bit to reveal who I am. In this episode, I'm interviewed by Maurice James Jr., Zoë Lintzeris, and Camille Kashaka as we uncover the story beneath the work, discuss film experience and its cultural impact, and explore how algorithms, media dynamics, and artist compensation shape creative life and the need to protect one's peace.Get to know me in a whole new way!  Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis. Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcast The Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

In this episode, Shawn Soole sits down with Michael Dargie — branding strategist, creative thinker, and author of BrandJitsu — for a sharp, no-fluff conversation on how brands are really built, why most messaging fails, and how hospitality (and beyond) can stop chasing trends and start creating meaning.This episode is a deep dive into brand clarity, creative discipline, and strategic storytelling — with real-world applications for operators, founders, and creatives alike.

In this episode of The Truth In This Art, the guest is Phaan Howng!Who is Phaan Howng: Phaan Howng is a Taiwanese American multidisciplinary artist who lives and works in Baltimore, Maryland. Howng creates lush, vegetal paintings and installations that examine the various historical perplexities within human-plant relationships, particularly humans' desire to control and tame nature. Her work, Big Ass Snakes on a Plane, is currently on view publicly in the Station North Arts and Entertainment District in Baltimore as one of the installations in the public arts initiative Inviting Light. In this episode, Phaan shares her story. Phaan shares her start moving from Florida to North Carolina to settling in her current base of Baltimore all while explore art as a career. Howng discusses what it was like finding her multidisciplinary approach to making art and her curiosity with plants. Howng describes some highlights from 2025 including her work, Big Ass Snakes on a Plane, and her work curating EXCEEDS EXPECTATIONS, which features the work of 25 artists of the APIMEDA (Asian, Pacific Islander, Middle Eastern, and Desi American)  diaspora who live and create in the Baltimore and the DMV area.  Be sure to check out Big Ass Snakes on a Plane in the Start North Arts district. Phaan's website is https://www.phaan.com/ Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis. Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcast The Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

In this episode of the Arm Viewpoints podcast, Brian Fuller sits down with Austin Lyons, founder of Chipstrat and senior analyst at Creative Strategies, to unpack one of the most consequential shifts in semiconductor design today: chiplets. Lyons explains why chiplets are more than a packaging technique; they represent a new design methodology and economic model driven by rising silicon costs, scaling limits, and the need for faster innovation.

GIPHY/Censuswide Group Chat study for a deeper dive into the numbers.Alix McAlpine is a creative and strategy leader with experience at the intersection of media, technology, and advertising. She has built and led high-performing teams, launched new products, spearheaded hundreds of impactful branded content campaigns, and developed systems that enable revenue-generating creative organizations to scale while executing flawlessly.As VP Client Solutions and Advertising at GIPHY, Alix oversees global advertising strategy and client solutions, leading the execution of all sales collateral and proposals, product innovation and marketing, packaging, and creative production. Previously, she led the Creative Strategy group at GIPHY, where she launched the Creators Club, a collaborative community and incubator supporting up-and-coming creators. Prior to GIPHY, Alix was part of BuzzFeed's creative leadership as Head of International Creative, overseeing branded content across six markets and running the Creative Fellowship program, which accelerated talent development during BuzzFeed's boom years. Her work at GIPHY earned her a spot on AdWeek's Creative 100, and multiple Webby Awards. Alix has served on the Shorty Awards jury since 2020.

Kelly Leonard, Vice President, Creative Strategy, Innovation and Business Development at The Second City and host of the “Getting to Yes, And…” podcast, joins John Williams to review the new CNN documentary, ‘I'm Chevy Chase and You're Not.'

Kelly Leonard, Vice President, Creative Strategy, Innovation and Business Development at The Second City and host of the “Getting to Yes, And…” podcast, joins John Williams to review the new CNN documentary, ‘I'm Chevy Chase and You're Not.'

Kelly Leonard, Vice President, Creative Strategy, Innovation and Business Development at The Second City and host of the “Getting to Yes, And…” podcast, joins John Williams to review the new CNN documentary, ‘I'm Chevy Chase and You're Not.'

The Information's Cory Weinberg joins TITV Host Akash Pasricha to discuss Uber's potential acquisition of parking app SpotHero. We also talk with Elon Musk Reporter Theo Wayt about xAI's massive third data center expansion in Memphis and Creative Strategies' Austin Lyons about which photonics startups NVIDIA might target for M&A in 2026. Finally, we get into Oracle's potential "chip-backed" securities and Brookfield's new cloud company, Radiant, with AI & Finance Reporter Miles Kruppa.Articles discussed on this episode: https://www.theinformation.com/articles/uber-considers-deal-parking-app-spotherohttps://www.theinformation.com/articles/brookfield-start-cloud-business-lower-cost-aihttps://www.theinformation.com/articles/elon-musks-xai-buys-building-third-supersized-data-centerTITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to: - The Information on YouTube: https://www.youtube.com/@theinformation- The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda

It's time for Jamuary, a challenge to create music and share it each day during the month of January.  Jamuary is a powerful way to start your year with a creative bang! In this episode, I share 7 tips that will help you make the most of Jamuary and maximize your productivity and creativity! Listen on Apple, Spotify, YouTube Links: Join the Music Production Club! - https://brianfunk.com/mpc My free #jamuary2026 Prompts - https://brianfunk.gumroad.com/l/jamuary2026 My #Jamuary2026 Playlist - https://soundcloud.com/brianfunk/sets/jamuary-2026 Music Production Club #Jamuary2026 Playlist - https://soundcloud.com/brianfunk/sets/mpc-jamuary-2026 31x Your Creativity with Jamuary 2025 - https://brianfunk.com/blog/31x-your-creativity Don't Lose Twice and 3 Book Recommendations - https://brianfunk.com/blog/dont-lose-twice Jamuary Lessons - https://brianfunk.com/blog/see-your-ideas-through My Most Profound Jamuary Insight - https://brianfunk.com/blog/my-most-profound-jamuary-insight-music-production-podcast-203 Creative Strategies for Jamuary by Spooqs - https://spooqs.space/creative-strategies-for-jamnuary-2026/ Brian Funk Website - https://brianfunk.com Music Production Club - https://brianfunk.com/mpc  5-Minute Music Producer - https://brianfunk.com/book Intro Music Made with 16-Bit Ableton Live Pack - https://brianfunk.com/blog/16-bit Music Production Podcast - https://brianfunk.com/podcast Save 25% on Ableton Live Packs at my store with the code: PODCAST - https://brianfunk.com/store Thank you for listening.  Please review the Music Production Podcast on your favorite podcast provider! And don't forget to visit my site https://BrianFunk.com for music production tutorials, videos, and sound packs. Brian Funk

Join me for episode 457 of the Mobile Tech Podcast with guest Max Weinbach of Creative Strategies -- brought to you by Mint Mobile. In today's show, we dive into Rivian's Autonomy & AI Day announcements and discuss what this means for the automotive industry. We then take a first look at the OnePlus 15R and Nothing Phone (3a) Community Edition and cover news, leaks, and rumors from OnePlus, Realme, Honor, Huawei, Jolla, Google, and Apple.Episode Links- Support the podcast on Patreon: https://www.patreon.com/tnkgrl- Donate / buy me a coffee (PayPal): https://tnkgrl.com/tnkgrl/- Support the podcast with Mint Mobile: https://mintmobile.com/mobiletech- Max Weinbach: https://www.threads.com/@mweinbach- Rivian Autonomy & AI Day: https://www.cnet.com/roadshow/news/rivian-new-silicon-rooftop-lidar-autonomy-ai-day/- OnePlus 15R getting 7,400mAh battery: https://www.phonearena.com/news/oneplus-15r-official-big-battery-not-as-crazy-as-expected_id176396- OnePlus Pad Go 2 getting 10,050mAh battery: https://www.gsmarena.com/oneplus_pad_go_2_will_get_a_10050mah_battery_more_specs_revealed-news-70615.php- Nothing Phone (3a) community edition: https://www.gsmarena.com/nothing_phone_3a_community_edition_is_now_official_heres_how_to_get_one-news-70631.php- Realme 16 Pro series "coming soon": https://www.gsmarena.com/realme_16_pro_series_teaser-news-70641.php- Honor Robot Phone coming in Aug: https://www.gsmarena.com/honor_will_start_mass_production_of_the_robot_phone_in_the_first_half_of_2026-news-70613.php- Huawei Mate X7 now global: https://www.youtube.com/watch?v=NScjIsSvXe8- New Jolla Phone with Sailfish OS 5 coming Jan 4: https://www.gsmarena.com/new_jolla_phone_features_price_sale_date-news-70598.php- Google and Apple to ease Android / iOS switching: https://9to5google.com/2025/12/08/android-iphone-switching/Affiliate Links (If you use these links to buy something, we might earn a commission)- OnePlus 15:

In 2022, I had dinner with my friend Ben Bajarin (CEO and Principal Analyst of Creative Strategies), and he introduced me to ChatGPT. Since then, we've had an annual conversation about AI and how we lean into the new realities and opportunities it presents to us.

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

You're listening to Healthy Wealthy Wise Artist, the podcast that helps artists, performers, makers, storytellers, and creative souls of any kind reconnect with their creative identity in a world that moves too fast.In this episode:

In this episode of Beyond the Logo: Branding and Creative Strategy with Doug Belding, we dive into the art and science of building brands that truly resonate. Doug shares his journey as a creative strategist and the lessons he's learned helping businesses craft identities that go far deeper than a logo or color palette.We talk about the intersection of creativity and strategy, how to stand out in a crowded market, and why consistency matters more than perfection. Doug also breaks down practical approaches to shaping brand stories that connect with audiences and drive long-term growth.Whether you're a founder, marketer, or creative professional, this conversation will give you fresh insights into how to think bigger about your brand—and the strategy behind it.Doug Belding, a creative direction and design specialist skilled at making AI accessible and reassuring for clients. I blend innovative AI tools with creative strategies to enhance brand stories and marketing effectiveness. I'm keen to lead creative teams towards groundbreaking achievements in your businessContact information: Doug Belding- https://www.dlb-creative.com/Benny Carreon- Velocity Technology Group- benny@velocitytechnology.groupDennis Jackson-WorX Solution- dennisj@worxsolution.comwww.wfhwith2guys.com

Creative Solutions for Housing Affordability and Real Estate InvestmentIn this episode of Stay Winning Wealth, the host is joined by mortgage lender and content creator Joel Ferrell (@lendingforentrepreneurs). They discuss the challenges and opportunities in the current housing market, including strategies for making homeownership more affordable. Topics include the impact of rising housing costs, the potential of 50-year mortgages, multi-applicant mortgage loans, and the long-term effects of financial decisions made in youth. They also explore the importance of creative financing and the role of real estate investment in overcoming economic stress and building generational wealth. The discussion emphasizes practical advice for saving, investing, and leveraging resources to achieve financial stability and prosper in today's economic climate.00:00 Introduction and Guest Welcome00:25 Discussing Housing Affordability and 50-Year Mortgages02:52 Creative Financing and Multi-Person Mortgages06:19 Economic Pressures and Family Dynamics11:59 Impact of Immigration on Housing Demand19:18 Real Estate as a Tool for Generational Wealth23:19 New Opportunities in Real Estate23:42 The Impact of Student Debt on Home Buying24:25 Financial Planning for Different Life Stages24:59 Creative Strategies for Building Wealth27:45 The Importance of Consistent Effort30:54 Leveraging Social Media for Success39:41 The Value of Networking and Community44:55 Final Thoughts and Future PlansConsider becoming a channel member: youtube.com/@staywinningusd/join#realestatemarket #housingmarket #housingcrisis ________________________________________________________________FOLLOW ME ON X: https://twitter.com/staywinningusdFOLLOW ME ON INSTAGRAM: https://www.instagram.com/staywinningusd/SUBSCRIBE ON YOUTUBE: www.youtube.com/@staywinningusdDOWNLOAD ON SPOTIFY: https://open.spotify.com/show/2lPyA19keI2fpr0xZrEKxM________________________________________________________________Free Stuff:COINBASE: - https://www.coinbase.com/join/QUZTBUQ?src=android-linkFAIRFIGURE - https://fairfigure.com/?fpr=hugo66NOVO - https://onboarding.novo.co/signup?referral_code=HUGOALONZOSPARK 1% CLASSIC - https://www.capitalone.com/small-business/credit-cards/lp/referrals/?referralCode=3MCCRKQD&customerName=HUGO&programCode=4015&pId=859187&oC=COFR58RSswSTASH - https://get.stash.com/?code=hugo8gqtrMy Tools:DESCRIPT - https://www.descript.com/referral-program?utm_source=user_referral&productId=web.descript.com&ucc=nFmYnMFqdM7&celloN=U3RheQOPUS CLIP - https://www.opus.pro/?via=ef27d8VIDIQ - https://vidiq.com/staywinningpod/My Equipment on Amazon: VHQQ USB C LAVALIER - https://amzn.to/3YyUAklMOVO MIC HANDLE - https://amzn.to/4d90j57SAMSON Q9U XLR/USB MIC - https://amzn.to/3yi70ThDEPSTECH 4K WEBCAM - https://amzn.to/3LU5ee0HOLLYLAND LARK M1 WIRELESS LAV - https://amzn.to/3YwEt6UPIXEL 8A - https://amzn.to/4c91QXuLOGITECH BRIO 101 - https://amzn.to/3yosr55VIDEO LIGHTING WITH C-CLAMP https://amzn.to/3WxOZYXDISCLAIMER: I am not a financial advisor. These videos are for educational and entertainment purposes only. It's not intended as personal or financial advice. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. Before doing any kind of investing or making a financial decision, do your own research and contact a professional financial advisor as needed. I am merely sharing my opinion with no guarantee of gains or losses on investments.Affiliate Links: I receive a small commission for some of the links shared here. These affiliate links are of products and services I have used myself and highly recommend to my audience. It doesn't cost you any extra money to purchase products using my link. By using these links, you are supporting my channel and allowing me to create more free content for you. Thank you!

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.She and guest host Meredith McKeough dig into what's changed with Meta's Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, audience signals, and systems that run even when you're not online.Recorded live at the Telus Convention Centre during SocialWest 2025, Canada's largest marketing conference, welcoming over 900 professionals from across the country.

In this episode we explore the power of deliberately stopping while you're still in the creative zone. We discuss how walking away at the right moment while editing or working on a project can preserve momentum, protect your energy, and lead to better results. With personal stories, practical strategies, and even a pizza analogy, this conversation is packed with insights to help you stay fresh and inspired in your creative process.Expect to Learn:Why ending your creative session while you're still energized can make it easier to dive back in the next dayHow deliberately setting a time limit before starting a project can keep you focused and even make unpleasant tasks more manageableHow intentionally stepping away from a project can help you catch mistakes and spark newer and better ideasHow pushing too hard for too long during a creative session can lead to lower-quality ideas Why consistency often beats intensity in creative workSponsors:Thanks to Tamron for sponsoring this episode! Check out their brand-new 25-200mm F/2.8 all-in-one zoom lens for Sony E-mount, perfect for travel and everyday shooting. Learn more at www.tamron-americas.com.Thanks also to the National Park Foundation for sponsoring today's episode. Enter the Share the Experience photo contest for a chance to win $10,000 and prizes from Celestron, Historic Hotels of America, and YETI. The grand prize winner's photo could be featured on the America the Beautiful—the National Parks and Federal Recreational Lands Annual Pass. The deadline to submit is December 31st 2025!Submit your best shots now at sharetheexperience.org/tpmOur Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show:https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Nik Sharma (founder of Sharma Brands) returns to the pod to dig into how DTC brands should be thinking right now: simple, tested offers for Black Friday/Cyber Week, and how to turn those one‑time buyers into repeat customers.For DTC operators scaling from ~$50 M to $500 M:What makes a Black Friday offer work (hint: simple, tested, clear).Why retention after the sale is your leverage — and how to bake it into flows, creative and post‑purchase experience.The internal creative strategist role: why brands who won the recent platform updates had strong in‑house creative ideation, not just an agency doing the work.The “two‑layer strategy” to ads: first who, then why — and how that applies to landing pages, creatives and funnels.Why many brands still get tracking/events wrong on landing pages and why that kills scale.Who this is for: Founders, growth leads and performance marketers in DTC brands who are heading into Q4 and want to both hit a big seasonal number and build playbooks for 2025.What to steal:A plain‑text thank‑you email from the founder that goes out post‑purchase (low cost, high emotional return).Structure your Black Friday/Cyber Week offer now: test ahead, keep it simple, and communicate what's included vs not.Build the “creative strategist” role internally: someone whose job is crafting hooks, angles and formats for your brand (not just delegating to the agency).Timestamps00:00 Retention mindset after Black Friday02:00 Building simple and effective BFCM offers04:00 Why most Black Friday customers don't return06:00 Creative strategy and the Andromeda update08:00 Why brands need an internal creative strategist10:00 Going deeper on avatars and buyer psychology12:00 Marpipe and the importance of better DPAs14:00 Rethinking top-of-funnel in 202516:00 Cutting through the noise with creators and TikTok18:00 Pharmacy trends, GLP-1s, peptides, and affiliates20:00 Supplements, problem-solution marketing, and AI prompts22:00 How Nik uses AI for reporting and creative inputs24:00 Sharma Brands acquisition and team evolution26:00 Sleep optimization and Q4 habits28:00 Landing page fundamentals and data accuracyHashtags#dtcpodcast #niksharma #sharmabrands #ecommercegrowth #bfcm2025 #blackfridaystrategy #d2cpodcast #directtoconsumer #marketingstrategy #facebookads #retentionmarketing #creativestrategy #andromeda #paidmedia #landingpages #marpipe #tiktokmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Patrick Grimes joins Glen Sutherland to share his evolution from a corporate engineer to a full-time investor focused on building recession-resilient wealth. After losing big during the 2008 financial crisis, Patrick rebuilt his strategy by shifting away from speculative deals toward stabilized, cash-flowing assets in diversified markets like Houston. He emphasizes the importance of learning from failure, studying how the wealthy allocate capital, and building portfolios that can withstand economic downturns through diversification across asset classes and industries. Today, Patrick leads Passive Investing Mastery, a platform educating investors on more than 50 types of alternative investments beyond the stock market—from private credit and legal funds to industrial and healthcare opportunities. He advocates blending non-correlated assets such as real estate, energy, and precious metals to protect and grow wealth regardless of market cycles. As Patrick notes, “The best time to diversify was two years ago. The second best time is today.”

For our 100th episode, host Guy Bauer shares the real secret behind Umault's best work - a lesson sparked by a surprising message from Ann Handley. Instead of starting with strategy or “what works,” great B2B creative begins with three things: joy, experimentation, and fearless truth-telling. In this episode, Guy breaks down why most brands get this backwards, how honesty creates connection, and why taking creative risks pays off more than playing it safe. If you're tired of corporate white noise and want your ideas to actually stand out, this one's for you.

Kelly Leonard, Vice President, Creative Strategy, Innovation and Business Development at The Second City and host of the “Getting to Yes, And…” podcast, joins John Williams to talk about a podcast he recorded with Dr. James Kimmel about his new book, “The Science of Revenge: Understanding the World’s Deadliest Addiction and How to Overcome It.” Kelly […]

Kelly Leonard, Vice President, Creative Strategy, Innovation and Business Development at The Second City and host of the “Getting to Yes, And…” podcast, joins John Williams to talk about a podcast he recorded with Dr. James Kimmel about his new book, “The Science of Revenge: Understanding the World’s Deadliest Addiction and How to Overcome It.” Kelly […]

E428 | Inner Voice: A Heartfelt Chat with Dr. Foojan Ready to transform your identity, break free from old narratives, and step fully into your authentic self? In this episode of Inner Voice, Executive & Lifestyle Coach Anna Rósa Parker, creator of EVOKE Your Story™, shares her groundbreaking EVOKE framework, heart intelligence techniques, and storytelling strategies designed to help creatives, founders, and entrepreneurs rewrite their life stories and align with their true purpose. Anna's unique approach combines future-oriented storytelling, heart coherence practices, and creative strategy, empowering you to overcome limiting beliefs, expand self-awareness, and live a purpose-driven life. Whether you're looking for personal growth, identity transformation, or mindset shift, this conversation is packed with actionable insights and inspiration.

In this episode of Talk Commerce, Mo ElHawary, a DTC creative strategist, shares insights into his role and the importance of understanding customer personas. He discusses the Five Whys model as a tool for uncovering deeper customer motivations and provides advice for new DTC brands on product development. As the holiday season approaches, Mo emphasizes the need for brands to focus on what is already working while also testing new concepts. He concludes with a recommendation to learn from successful brands like Huel.TakeawaysMo ElHawary has over seven years of experience as a creative strategist.Understanding customer personas is crucial for effective marketing.The Five Whys model helps uncover deeper customer motivations.Brands should focus on existing successful products during the holiday season.Testing new concepts should not consume too much time or resources.It's important for brand founders to solve problems they personally face.Successful marketing requires a deep understanding of customer needs.The holiday season is a critical time for brands to maximize sales.Early promotions can attract customers looking for deals.Learning from successful brands can provide valuable insights.Chapters00:00 Introduction to Mo ElHawary and His Role02:49 Understanding the Creative Strategy Process05:41 The 5 Whys: A Deep Dive into Customer Insights08:38 Creating Customer Personas for DTC Brands11:33 Advice for Brands During Holiday Seasons14:15 Promoting Brands and Personal Insights

Kristina Partsinevelos recaps the market while Rick Santelli breaks down bond market moves and Mackenzie Sigalos explains Bitcoin's “death cross.” Stephanie Aliaga from JPM Asset Management outlines the AI investment thesis, and Ben Bajarin of Creative Strategies weighs in on NVIDIA earnings and Apple succession plans. Drew Pettit of Citi explores thematic baskets heading into year-end, and Dallas Tanner, CEO of Invitation Homes, provides insight on the housing market. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Transform Your Workplace, host Brandon Laws sits down with Lawrence "Larry" Armstrong—architect, artist, and author of Layered Leadership: Drive Double-Digit Growth and Dominate Your Competition with Creative Strategies and Execution. Larry shares how his unique blend of art and business has shaped his multidimensional approach to leadership. Through vivid metaphors and real-world examples, Larry breaks down his "layered" model of leadership, emphasizing balance, vision, and execution. He explains why curiosity and creativity are essential traits for leaders, how developing a strong "number two" can multiply impact, and why personal wellness and financial health form the foundation for sustainable success. Listeners will come away with practical ideas for leading more intentionally, staying curious, and helping teams grow in both structure and creativity. Key Timestamps 00:00 – Welcome to Transform Your Workplace and introduction to Xenium HR's Custom HR Support 01:00 – Introducing Lawrence Armstrong and the concept of "layered leadership" 03:00 – How the idea of layers connects art, architecture, and leadership 06:00 – The importance of building a foundation before chasing growth 09:00 – The "rocket" metaphor for balanced leadership 10:00 – Leonardo da Vinci and the power of whole-brain leadership 12:00 – Why curiosity and discomfort fuel long-term growth 13:00 – Delegate vs. abdicate: developing fluency in all aspects of your business 14:00 – The Tinker Toy exercise for visualizing leadership growth 16:00 – The power of developing a strong "number two" 18:00 – Books that shaped Larry's leadership approach 23:00 – Why personal health and financial wellness matter for leaders 25:00 – The "fleet of ships" metaphor and agile leadership at scale 27:00 – Building innovation into every layer of the organization 30:00 – How being an artist makes Larry a better CEO 32:00 – Leadership legacy and lessons from Layered Leadership A QUICK GLIMPSE INTO OUR PODCAST Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought leaders." About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: https://www.xeniumhr.com/ Connect with Brandon Laws: LinkedIn Instagram About Connect with Xenium HR: Website LinkedIn Facebook Twitter Instagram YouTube

Brands don't live in campaigns… they live in memory. In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends. From Geico's 15%, Snickers' hunger fix, and Nike's evolution of “Just Do It,” to Salesforce's AI rebrand and Harley-Davidson's Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads. Key Moments:  0:00 The Hidden Power of Brand Associations2:03 Ulli Appelbaum Explains the Science of Memorable Brands4:20 The Problem With Trendy Marketing Playbooks6:00 How Geico and Snickers Built Brand Memories8:10 Changing Brand Perception Is Hard11:00 How Nike Avoided a Rebranding Fail14:00 Three Elements Every Effective Campaign Needs18:00 Evidence-Based Marketing and Brand Association24:00 US Marketers Have Lost Their Edge30:20 Most Customer Journey Maps Waste Time33:00 The Touchpoint That Changes Customer Behavior37:00 Creative Problem Solving and Destructive Thinking47:30 The 95 Percent Rule for Balancing Brand With Sales  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.