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Struggling to scale your ads? Spending more won't fix the problem. Let's figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don't have a Google problem. It's a creative strategy problem. Until you fix demand creation, no amount of campaign optimization is going to get you unstuck.In this episode, I break down a real client situation: a 14-year-old B2B SaaS company spending upwards of $200K a month on Google Search with no good answer for why growth has stalled. I'll walk you through why Google is a demand-capture platform, not a demand-creation one, and why 80% of any market lives in what I call the "zone of indifference." We also look at why the real fix lives in creative strategy on Meta, programmatic, and connected TV, not another Google audit. If your cost of acquiring new customers keeps climbing no matter what you spend, this one's for you.In this episode:- Why Google Search has a demand capture ceiling- The difference between demand capture and demand creation channels - Why branded search clicks cost 10-20x less than non-branded keywords - The "zone of indifference" and why it's 80% of your market - Why the agency rotation trap makes Google Ads more expensive- Why hook rate and hold rate matter more than landing page optimization - The B2B creative mistake of writing ads for users instead of buyers - How messaging extraction uncovers what decision-makers care about - Three questions to ask your agency if your Google spend has stalledMentioned in the Episode: Case Study on Optimizing Ad Spend: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteJoin Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/
As part of our Creativity Series, we're revisiting one of our most popular Moonshots: Walt Disney. Disney didn't just dream big — he built a practical method for turning bold ideas into reality. In this episode, Mike and Mark explore his three creative mindsets: Dreamer, Realist, and Critic.Walt Disney is famous for his ability to transform incredibly creative ideas into profitable realities. The process he used to brainstorm and develop theme parks and movies became a replicable approach known as “Disney's Creative Strategy,” developed by NLP expert Robert Dilts in 1994.Disney's Creative Strategy can be used to create new products or solve problems. It's simple to use as an individual, team, or organisation, and includes three roles or mindsets — each with a specific goal.Get Walt Disney from Amazon: https://geni.us/WaltDisneyBecome a member: Moonshots Podcast is creating a podcast to help improve yourself, your thinking and leadership | Patreon https://www.patreon.com/Moonshots
Dennis DeSantis is a composer, percussionist, sound designer, author, and educator. He is a professor of Music and Technology at Eastman School of Music at the University of Rochester, where he is developing an all new BM in Music Creation and Technology. Dennis worked as Head of Music Learning at Ableton, and wrote Making Music 74 Creative Strategies for Electronic Music Producers. Dennis and I spoke in depth about his work at Eastman School of Music. We shared thoughts on finishing projects and overcoming creative challenges. Dennis reflected on his work at Ableton and how it has prepared him for his newest chapter in cutting edge music education. Listen on Apple, Spotify, YouTube Links: Dennis's Website - https://dennisdesantis.com University of Rochester's Music Creation and Technology Program - https://www.esm.rochester.edu/go/soundarts/music-technology/ Making Music 74 Creative Strategies for Electronic Music Producters by Dennis DeSantis - https://makingmusic.ableton.com Learning Music - https://learningmusic.ableton.com Learning Synths - https://learningsynths.ableton.com Dennis's Max for Live Devices - https://dennisdesantis.com/max-for-live-devices Brian Funk Website - https://brianfunk.com Music Production Club - https://brianfunk.com/mpc 5-Minute Music Producer - https://brianfunk.com/book Intro Music Made with 16-Bit Ableton Live Pack - https://brianfunk.com/blog/16-bit Music Production Podcast - https://brianfunk.com/podcast Save 25% on Ableton Live Packs at my store with the code: PODCAST - https://brianfunk.com/store This episode was edited by Animus Invidious of PerforModule - https://performodule.com/ Thank you for listening. Please review the Music Production Podcast on your favorite podcast provider! And don't forget to visit my site https://BrianFunk.com for music production tutorials, videos, and sound packs. Brian Funk
Joe Putnam is the founder of Conversion Engine, Conversion Engine is an eCommerce performance marketing agency that has helped Shopify stores scale from six figures to eight figures in as little as 12 months. With a background in direct-response copywriting and growth strategy, Joe specializes in crafting Meta ads, Google campaigns, and retention strategies that actually convert. He's helped brands like Bogey Bros, No Rivals, Salt Mafia, and Back Down South Clothing Co unlock rapid growth, including scaling one store from $650k to $10M in a single year.Joe is passionate about demystifying marketing for entrepreneurs, sharing frameworks and real case studies that help brands build sustainable growth instead of chasing quick wins. When he's not helping brands scale, you'll find him training for triathlons, exploring the outdoors, or investing in the next wave of business growth opportunities.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for scaling e-commerce businesses from six to eight figures.The importance of bold branding that takes risks and appeals to ideal customers.Insights on the evolving landscape of Meta (Facebook) advertising and its impact on ad performance.The significance of creative diversity in ad campaigns, especially after Meta's Andromeda update.The necessity of understanding financial metrics, such as breakeven ROAS and contribution margins, for informed scaling decisions.The role of emotional storytelling in advertising and its effect on consumer purchasing behavior.The integration of AI tools in marketing processes and the importance of human oversight in utilizing AI-generated content.The need for brands to establish a clear growth strategy and a strong brand identity.The value of retention marketing and creating cohesive customer experiences for long-term loyalty.Case studies illustrating successful scaling strategies and the importance of data-driven insights in marketing.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Joe Putnam, founder of Conversion Engine, about scaling Shopify brands from six to eight figures. Joe shares advanced strategies for e-commerce growth, including bold branding, creative diversity in Meta ads, and leveraging AI for customer insights. He emphasizes the importance of emotional storytelling, data-driven decision-making, and retention marketing. The discussion features actionable advice, real-world case studies, and tools for understanding customer psychology, offering listeners a practical roadmap to achieve rapid and sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Choose Your Growth Strategy EarlyDecide whether you'll prioritize aggressive growth (even at lower margins) or profitable customer acquisition from day one. You can't do both—pick one strategy and track your numbers closely.Take a Clear, Polarizing Brand StandDefine the “hill you're willing to die on.” Stand firmly for a specific belief or value so your brand resonates emotionally and your ad creative doesn't try to appeal to everyone.Focus on Retention, Not Just AcquisitionBuild a real brand by creating repeat customer experiences across multiple products. The goal is to deepen trust and increase lifetime value—not just drive one-time sales.Timestamps:00:00:00 Branding That Stands OutJoe discusses the importance of bold branding, taking risks, and not trying to please everyone.00:00:18 Podcast Introduction & Guest BackgroundIntroduction to the Ecom Breakthrough Podcast, host Josh Hadley, and guest Joe Putnam's credentials.00:00:32 Scaling Shopify Brands: The MissionJosh shares his journey and introduces Joe's expertise in scaling Shopify stores from six to eight figures.00:01:57 Welcome & Episode FocusJoe is welcomed; the episode's focus on strategies for seven-figure e-commerce sellers is introduced.00:02:25 Meta Ad Creative & 2026 TrendsJoe highlights the importance of ad creative for Meta campaigns and adapting to recent changes.00:03:07 Meta's Andromeda Update & Creative DiversityDiscussion of Meta's Andromeda update and the need for diverse ad creatives and angles.00:04:41 Implementing Creative DiversityJoe explains how his agency researches and implements diverse ad angles to target different buyer personas.00:05:35 Stitch Fix Example: Ad Angles in PracticeJoe uses Stitch Fix to illustrate the power of multiple creative angles in ad campaigns.00:08:34 Case Study: Scaling a Six-Figure BrandJosh asks about rapid growth case studies; Joe details how a six-figure brand scaled to eight figures in 12 months.00:11:58 Profitability & Retention StrategiesDiscussion on front-end profitability, launching email/SMS, and the impact of retention marketing.00:12:46 Scaling Ad Spend & Knowing Your NumbersChallenges of scaling ad spend, understanding total addressable market, and the importance of knowing financial metrics.00:16:13 Creative Strategy for ScalingJoe explains the importance of strategic, research-driven creative rather than just increasing ad volume.00:17:09 Lightning Rod Strategy & Viral ProductsJoe describes using controversial products to drive engagement and lower ad costs.00:19:17 Consumer Psychology & Emotional StorytellingThe importance of understanding customer psychographics and emotional storytelling in ad strategy.00:21:30 Brand DNA & Emotional MessagingJoe discusses brand DNA research and customer sentiment analysis to create emotionally resonant ads.00:22:20 Case Study: Country Lifestyle BrandA case study on using emotional storytelling to scale a country lifestyle brand rapidly.00:24:29 Branding, Trust, and Competing on AmazonJosh and Joe discuss building brand trust to compete against overseas knockoffs, especially on Amazon.00:27:56 Emotional Connection & Customer InsightsThe role of emotional connection in branding and tools for understanding customer psychographics.00:28:24 Customer Sentiment Analysis ProcessJoe outlines his process for analyzing customer reviews and Reddit posts to inform ad angles and messaging.00:29:38 Selling Through Ads & CopywritingThe importance of ads that sell, matching copy length to product complexity, and leveraging emotional triggers.00:31:49 AI in Marketing & CopywritingDiscussion on how Joe's agency uses AI (ChatGPT, Claude) for sentiment analysis, copywriting, and process optimization.00:35:30 AI Best Practices & Data IntegrationJosh and Joe discuss the importance of feeding AI accurate data and integrating it with business metrics.00:36:25 Three Actionable TakeawaysJosh summarizes three key takeaways: strategy selection, having a brand “hill to die on,” and building retention-focused brands.00:39:33 Bonus Takeaway: Customer-Driven CreativeJoe adds the importance of basing creative decisions on real customer insights and research.00:40:06 Rapid-Fire Questions: Book, AI Tool, InfluencersJoe shares his most influential book, favorite AI tool, and under-the-radar e-commerce experts to follow.00:43:22 Where to Connect with Joe PutnamJoe shares where listeners can find him online and learn more about Conversion Engine.00:43:48 Podcast ClosingPodcast outro and call to subscribe and leave a revi...
Subscribe to DTC Newsletter - https://dtcnews.link/signuppilothouse.coMeta has been up and down since the outage a few weeks back, and the timeline is full of advertisers feeling it. So Eric pulled three of Pilothouse's most senior people onto the after-hours couch: Abby and Aves from the creative and strategy side, and Taylor from the Meta side, for a live conversation about what to do when the platform wobbles.If you buy media on Meta, or you're a founder whose revenue leans on it, this is the difference between a bad two weeks and a bad quarter.What you get:The tactical spin cycle. Performance dips, panic sets in, and buyers ship 15 more ads built off the ones already dying. That amplifies poor delivery and raises CPMs. "Amplification of what's not working is never the route forward."The full list of panic moves to skip: un-strategic ad volume, rushed channel expansion, rescue promos that train customers (and Meta) to expect discounts, account rebuilds, the "fresh pixel" request, and firing your agency.The diagnosis question: Meta crumbled, so what part of the business fell through? No new customers points one direction. No conversions points at email and retention first. The gap picks the channel.Stocking the pond. Why every brand should already know its next channel, and how to tell a reach problem (Pinterest) from a conversion problem (TikTok Shop) before you spend a dollar.The iOS 14.5 precedent: partial blindness, no drastic changes, better measurement on the other side.Pausing ads without tanking the account. Fractional touchpoints, checking median customer-journey length in your MTA before making the swing, and why Meta usually has a reason for pushing spend where it does.Creative is the targeting. Millennial moms who look identical on paper but speak completely different visual languages by region. Butter yellow instead of white. A luxury brand that sells milestone moments instead of USPs."This is an ad and it's so stupid." Why absurdist, self-aware ads are out-earning earnest millennial branding with marketing-aware customers.Where AI belongs (reporting, automation, surfacing phrases from your own data) and where it doesn't (creative direction, insights, your next steps). Plus the term for what happens when you outsource the thinking: cognitive debt.Who this is for: media buyers, creative strategists, and founders running meaningful spend on Meta right now.What to steal: the diagnosis question, the pause-decision checklist, and the competitor-review mining tactic for finding customer language.Timestamps:00:00 Meta Volatility and Common Mistakes08:56 Building a More Resilient Growth Strategy17:45 Should You Pause Underperforming Ads?21:53 How to Research Customers Better with AI35:40 AI, Creative Strategy & Content VolumeSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF635Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Nvidia Reporter Phoebe Liu talks with guest TITV Host Stephanie Palazzolo about Nvidia's proposed solution to the high-bandwidth memory crunch for its next-generation Rubin chips. We also talk with Creative Strategies' Max Weinbach about Meta's new Muse Code agent and Muse Spark 1.2 model, The Information's Co-Executive Editor Martin Peers about Google DeepMind's executive shakeup and what it signals for Alphabet's future leadership, and Radical Ventures Partner Rob Toews about backing Discovery Loop, the new AI scientific research startup founded by Google's former chief scientist Jeff Dean.Articles discussed on this episode: https://www.theinformation.com/articles/dario-amodei-spread-anthropics-religion-stirred-silicon-valleyhttps://www.theinformation.com/articles/nvidia-weighs-radical-idea-less-rubin-ultra-chip-memorySubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/Chapters:00:00 - Introduction00:01 - Nvidia Weighs Putting Less Memory in Rubin Chips00:09 - Meta Debuts New AI Coding Tools00:20 - What Google's AI Shakeup Means for Pichai Succession00:30 - Radical Ventures Backs AI Startup Founded by Ex-Google Leaders
Creative Strategies CEO and Principal analyst Ben Bajarin joins us to talk about the memory crisis, its affect on smart phones, how we get past it, and whether the whole thing makes sense. - Sponsored by OneSkin: Get 15% off OneSkin with the code MACOSKEN at oneskin.co/MACOSKEN #oneskinpod #sponsored - Sponsored by Helix Sleep: Get 20% off Sitewide at helixsleep.com/macosken - Catch Ken on Mastodon - @macosken@mastodon.social - Send Ken an email: info@macosken.com - Chat with us on Patreon for as little as $1 a month. Support the show at Patreon.com/macosken
„Earned darf kein Anhängsel der Kampagne sein – es muss am Anfang mitgedacht werden.“ In der neuen Episode von #WhatsNextAgencies spricht Kim Notz mit Julia Reisch, Partner Brand Activation, und Christoph Schnabel, Head of Creative Strategy bei MSL, über den Wandel hin zu einem Earned-first-Mindset und darüber, warum Reichweite allein heute nicht mehr ausreicht, um Marken relevant zu machen. Julia und Christoph beschreiben, warum Earned Media längst mehr ist als klassische PR. Kommunikation entsteht heute in einem Ökosystem aus Communities, Creatorn, Kultur und Content. Deshalb müssen Earned-Perspektiven bereits zu Beginn der Kampagnenentwicklung einbezogen werden – nicht erst dann, wenn die Idee bereits steht. Im Gespräch geht es außerdem darum, welche Rolle Creator künftig spielen und warum sie immer häufiger schon in der Konzeptionsphase eingebunden werden. Co-Creation wird damit zu einem wichtigen Erfolgsfaktor für Kommunikation, die echte Resonanz erzeugen soll. Die beiden zeigen zudem auf, warum ihre Aufgabe immer weniger darin besteht, einzelne Maßnahmen umzusetzen, sondern immer stärker darin, unterschiedliche Disziplinen, Partner und Kanäle intelligent zu orchestrieren. Genau diese Fähigkeit wird aus ihrer Sicht künftig den Unterschied machen – und darüber entscheiden, wofür Agenturen bezahlt werden.
Is Social Media Driving you crazy? Do you feel like your creative practice is off balance? Do you need to rethink your creative strategy or embrace strategic thinking for the first time? If any of those ring true, this episode is for you! This episode is me being interviewed by Amelia Hruby on her podcast Off the Grid Off the Grid is for creatives trying to succeed without social media - and I had such a blast and we talked about so many interesting things I decided to share it here! We talk about my income streams, what having creative strategy looks like, why bad projects are necessary, and what you need if you're trying to shift some of your creative strategy off social media. SHOW NOTES: Amelia Hrubyhttps://www.ameliahruby.comOff the Gridhttps://offthegrid.fun/podcast Producer / Editor: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.comSpotify Playlist of WHY? Songs Used on This Podcast: https://open.spotify.com/playlist/4ZIE7PHG5I1Ddg1BuVGRzj?si=4x_BzDZjQgqSpoaLXdVACg&pi=h4HsIKG0SP6Kg SPONSORS:SQUARESPACEHead to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK RULARula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/peptalk #rulapod Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us Fan MailIn this episode, Las Vegas filmmaker and marketing coordinator Cody Dades shares insights on the local creative scene, film production, marketing strategies for indie creators, and upcoming projects. Discover how Cody combines art and strategy to thrive in Vegas's vibrant but small-town film community.key topicsLas Vegas film industry debates over billion-dollar studio incentivesThe intersection of filmmaking and marketing in VegasBehind the scenes content as a marketing toolCody Dades' approach to indie filmmaking and community engagementUpcoming projects and the future of Vegas film sceneFollow Cody Dade on InstagramStay Connected
Creative Strategies' Austin Lyons talks with TITV Host Akash Pasricha about AMD's new Helios AI rack scale system and how it stacks up against Nvidia. We also talk with Neil Chilson, Head of AI Policy at the Abundance Institute, and Ryan Fedasiuk, Fellow at the American Enterprise Institute, about the US AI policy debate reignited by China's Kimi K3 model. The Information's Cory Weinberg discusses human data labeling startup Mercor's concentrated revenue growth, and we get into why Anthropic is lagging in voice and chat AI with Author of Applied AI Laura Bratton.Articles discussed on this episode: https://www.theinformation.com/articles/mercors-fast-growth-relies-biggest-ai-companies-documents-showhttps://www.theinformation.com/newsletters/applied-ai/anthropic-best-powering-customer-service-new-data-showhttps://www.theinformation.com/newsletters/ai-agenda/new-kimi-k3-model-means-u-s-china-ai-raceSubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/Chapters:00:00 - Introduction00:01 - AMD Launches New Helios AI System00:12 - Kimi K3 ReIgnites US AI Policy Debate00:28 - Mercor's Fast Growth Relies on Biggest AI Companies00:37 - Anthropic Lags in Voice and Chat AI
The market is recalibrating after a powerful AI-driven rally. Ben Bajarin of Creative Strategies explains why semiconductor and hardware stocks are cooling off and whether the Magnificent Seven can continue to carry the market. Adam Crisafulli of Vital Knowledge makes the case that AI remains the defining investment theme despite the recent pullback. Ben Silverman of Propagate Content discusses the changing media landscape, Netflix's recent weakness and why live programming is becoming increasingly valuable. Our Eamon Javers reports on the close of the SEC's public comment period on proposed changes to quarterly reporting requirements. Jonathan Krinsky of BTIG explains why semiconductor charts have deteriorated while REITs are beginning to stand out on a technical basis. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Creative Strategy Lions jury president Sarah Lemarié and juror Dan Hill share powerful advice on how to level up strategic thinking, their stand out campaigns from Cannes Lions, why they look for 'strategic firsts' in the jury room, and a warning on using AI in awards entries. Hosted by Effie Insight's John Bizzell. Guests: Sarah Lemarié, Chief Strategy Officer, Publicis France Dan Hill, Global Chief Strategy Officer, Wieden+Kennedy Chapters: 00:00 – Intro: Cannes Lions Creative Strategy Winners 2026 01:46 – Meet the Jury: Sarah Lemarié & Dan Hill on Judging Creative Strategy Lions 03:43 – Creating a Benchmark: Why Creative Strategy Lions Build a “Body of Work” 07:11 – Defining ‘What Good Looks Like' in Creative Strategy at Cannes Lions 10:21 – Human Ingenuity & Empathy in a World of AI: What the Winners Proved 11:38 – Grand Prix Breakdown: Heineken's “The Pub That Refused to Die” in Ireland 13:18 – Community Ownership & Brand Purpose: How Heineken Helped Save Local Pubs 16:09 – Gold Winner Spotlight: Faroe Islands Space Program and Tidal Energy Reframing 17:48 – “Simple but Clever” Strategy: Making Sustainable Tech Feel Playful & B2B-Friendly 20:12 – AI and Creative Strategy: Dove Real Reviews, Claude and LLM‑Ready Ideas 23:37 – Classic vs New Media: How Dove and Claude Blend Old CPG and New Tech 24:38 – How to Win a Creative Strategy Lion: Entry Writing, Storytelling & Results 26:40 – The Fosbury Flop of Strategy: Novelty, Firsts and Playful Creativity at Cannes For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe
This week, we sit down with sports designer and Director of Creative Strategy for the ACC, Boston Logan, to go behind the scenes of some of college athletics' biggest creative projects. From Ohio State University to Notre Dame Foobtall to the ACC Women's Tournament, she shares how iconic sports visuals come to life, the ideas that never make the final cut, and what it's like working with coaching legends.
In this episode of The Truth In This Art, the guest is Solana Rostick!About Solana Rostick: Registrar and Collections Manager at Clark Atlanta University Art Museum. An emerging museum professional dedicated to ensuring underrepresented groups are reflected within institutional collection holdings. Born in Atlanta, raised in Tampa, Florida, and recently completed her Master's in Museum Studies from the University of Florida.In our conversation, Rostick walks through her journey into the museum world—from early childhood memories of making art with shaving cream on windows at age three to being inspired by her father, one of the few Black professional photographers in the Tampa area. She recalls a pivotal museum visit where seeing Mickalene Thomas's " Ain't I a Woman " became a moment of revelation: "for the first time, I'm seeing myself represented in art." That moment sparked her decision to pursue art history and museum work.She digs into her graduate thesis on Gallery 32, a groundbreaking Black-owned art space run by Suzanne Jackson in 1960s Los Angeles during the Black Arts Movement. We discuss her first six months as Registrar at Clark Atlanta University Art Museum, the challenges of transitioning from "internship mode" to being the person colleagues turn to for direction, and practical steps for diversifying museum collections. As she puts it, representation matters: "whose voices are we missing from this collection?"She shares insights on podcast listening habits, the Atlanta art scene, the importance of in-person connections over social media, and why she believes real conversations—not just memes—build community.Be sure to follow Solana Rostick and Clark Atlanta University Art Museum (@CAUArtMuseum on Instagram) to keep up with her work and future projects.Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
Videos mentioned in this podcast: Oransi Googleheimer
Alan interviews Elliott Heinrich. Elliott Heinrich saw Amazon as a great platform to sell his Oil Udder no mess oil change invention. Initially, he spent a lot on ads, but got few sales. Then, he found a creative way to promote a totally new product on Amazon. Today, both of his products sell successfully on Amazon. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Email: www.Elliott@OilUdder.com
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD's extraordinary journey from homegrown China brand to global automotive giant, and lessons in localising global brands from Heineken. Hosted by WARC's Rica Facundo.
In this episode of The Truth In This Art, I sit down with Tyreek Morrison!About Tyreek Morrison: Tyreek Morrison is an Atlanta-based collage artist who describes himself as "dad first, collage artist second." Born in New Jersey and raised in Atlanta, Morrison uses collage, found materials, paper, paint, and drawing to explore Black American life through memory, identity, and everyday experiences. His daughter just turned one, and this episode was recorded right before his first Father's Day. His father is an oil and acrylic painter, and Morrison grew up watching him work through the night blasting Wu-Tang Clan—those early memories shaped his understanding of what it means to be a working artist.We talk about how becoming a parent has completely transformed his relationship with time and work. On days with his daughter, he's fully present—no phone, no studio. But when she's not with him, his work schedule becomes insanely focused. He doesn't leave the studio. Even when he's not actively creating, he's studying. Morrison discusses the three-generation legacy of creativity in his family and how his work ethic was reinforced when he toured with Lil Wayne after high school, witnessing firsthand how relentless dedication translates to success.Morrison explains his philosophy that collage is parallel to Black American traditions of making something from scraps—whether soul food in the kitchen or sampling in hip-hop. He talks about his influences, including Barkley Hendricks and the artist behind Gorillaz, and how skateboarding played the biggest role in his creative thinking. We also talk about the expectations placed on Black artists to constantly discuss identity and trauma, the competitive-yet-supportive creative energy between him and his father, why he views Instagram as "a big buffet of artists you could bite off of," and his upcoming projects including Atlanta Fine Art Fair with Mason Fine Art, Scope Miami, a solo exhibition in New York City in spring 2027, and his Future Fair baseball piece incorporating real dirt.Follow Tyreek Morrison on Instagram at money team to see his work.Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, I sit down with Maurice Scarlett III!About Maurice Scarlett III: Maurice Scarlett III is a Baltimore-based visual artist and multi-disciplinary creative named after his father from West Baltimore. He is of Jamaican heritage and specializes in figurative art characterized by darker, alluring tones that capture the essence of Black figures. His journey began in 2010 with photography—documenting friends who were musicians, DJs, and clothing designers right after graduating high school. In 2017, fashion designer Kirby Jean-Raymond of Pyer Moss discovered him on Instagram and invited him to collaborate for New York Fashion Week, a pivotal moment that pushed him to take painting seriously.We talk about his evolution from photography to painting and how his work has become more grounded, immersive, and soulful—"more of his essence in it." Scarlett discusses his use of dark tones rooted in life experiences, grief, and learning to use pain as power. He explains his philosophy of embracing imperfections, quoting Miles Davis: "If you mess up on a key, keep that because that can make the song better."Scarlett describes his approach to portraying Black people in a "re-imagined way"—highlighting them beyond repetitive narratives of politics, slavery, and trauma. He shares how Baltimore shows up in his work subconsciously, with subtle cues that come naturally from growing up in the city. He introduces the word he associates with Baltimore art: grit—the do-it-yourself mentality of creatives who carved their own lane without waiting for platforms. His advice for artists: "Find your own lane, carve your own lane and stay within it, but at the same time experiment and stay curious—doing what's true to you."We also talk about the importance of living life to create soulful work, the danger of comparing yourself to other artists on social media, learning to pace yourself as a creator, his studio on North Avenue, and why Baltimore is a "cool melting pot" slowly getting its recognition.Follow Maurice Scarlett III on Instagram at https://www.instagram.com/mauricescarlett to see his work, including recent pieces "Smokey" (2024), "The Scene" (2025), and "Wu-tang Is For The Children" (2025).Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, returning guest Kris Fulton is back!About Kris Fulton: Kris Fulton is a self-described coffee nerd, Baltimore-based coffee roaster, and co-owner of Sophomore Coffee, a neighborhood coffee shop in Charles Village. He opened Sophomore Coffee in April 2019, just months before the pandemic, and has spent seven years building it into a trusted community fixture. His journey in coffee began at a local café and evolved through his pivotal role at the Four Seasons Baltimore in 2011, where he honed his skills in luxury hospitality and elevated service that would shape Baltimore's food and beverage scene.We talk about his evolution from "punk kid working coffee on the side" to wearing multiple hats—plumber, janitor, counselor, delivery driver—as a small business owner who opened Sophomore Coffee without knowing all the ins and outs of running a business. He discusses the meaning behind the name "Sophomore"—embracing the second attempt, learning, and growth—and his philosophy of focusing on two pillars: coffee quality and service quality. He shares insights on surviving the pandemic, which forced him to start roasting coffee himself when wholesale partnerships became uncertain, and how that challenge became an unexpected opportunity.Fulton reveals his approach to being a reliable neighborhood fixture—open every single day, even in bad weather—and how that consistency earns trust and bandwidth in the community. He discusses his collaboration with other food and beverage professionals, his work with Tarleton, and his decision to keep Sophomore Coffee hyper-local rather than expanding. He introduces his advice for aspiring coffee shop owners: "Just be a sponge"—work in a coffee shop first, absorb as much information as possible, and understand that owning a café means you'll be working in it, not just managing from afar.We also talk about the importance of intention in coffee-making, why third spaces like cafés are indicators of a community's health, his newsletter as a way to connect directly with customers, and why physical presence and in-person experience still matter more than what can be displayed on social media in an increasingly digital world.Photo credit The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, returning guest Megan Elcrat is back!About Megan Elcrat: Megan Elcrat is the founding principal of Present Company, a Baltimore-based architecture and design firm where she specializes in urban revitalization, adaptive reuse, and creative workspace design. She co-founded the innovative Co-Lab Baltimore co-working space in Old Goucher, which houses both an architecture firm and a design-focused bookstore. Her work is rooted in the belief that architecture is fundamentally about experience and place-making.We talk about her formative memories of her father's mathematics department office at Wichita State University—the chalkboards, terrazzo floors, and dark wood finishes that shaped her early understanding of how spaces create meaning. She discusses her hyper-local approach to architecture, working within walking distance of her office and building authentic relationships with neighbors, clients, and community partners like the Franciscan Center and Sophomore Coffee. She shares insights on adaptive reuse—the art of giving historic buildings new life while preserving their essence—and how her firm approaches projects by asking what experience people want to have in a space.Elcrat reveals details about her work on Station North's North Avenue Market, reconnecting the north and south halves of the building through arcades to create a multi-use cultural hub with storefronts, studios, and food and beverage spaces. She discusses co-owning the Laverne nightclub with Catherine Borg and Ami Dang as part of the Neon Eon complex, emphasizing cultural preservation—not just preserving facades, but preserving how spaces made people feel. She introduces the concept of dancing and physical movement as the purest form of joy and why bringing people together in person still matters.We also talk about her collaboration with artist collective Wickerham/Lomax on the Soft Gym installation at the Y-Not Lot as part of Inviting Light, the importance of avoiding design trends like "gentrification gray," the value of having fun in architecture, and why she believes authenticity and human connection are more important than expanding for expansion's sake in an increasingly digital world.Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, the guest is Dr. David O. Fakunle II!About Dr. David O. Fakunle II: Dr. David Fakunle II is a Baltimore native, academic, and self-described mercenary for change and celestial body for change who has spent 25 years using art and storytelling for liberation. He is an assistant professor at Morgan State University in the School of Community Health and Policy and associate faculty at Johns Hopkins Bloomberg School of Public Health. He serves as director of the TEACH Division (Transforming Equity through Arts, Culture and Health) at the National Great Blacks in Wax Museum, working intentionally at the intersection of arts, culture, and health.We talk about his evolution as a mercenary and celestial body for change, his role in developing the Urban Cipher game (originally called the Game of Appreciation) during his postdoc at Morgan State University —a Monopoly-style game that models how inequities are built into systems. He discusses his contribution to the paper "Life as We Tell It: A Revolution Through Narratives and Creative Expression," which explores narrative as a determinant of health, and his framework for understanding data: stories are qualitative data that answer "how" and "why," while quantitative data answers "who, what, where, when."Fakunle shares insights from his recent work at the National Academy of Medicine in DC on a national initiative to build trust between communities and health science. He reflects on teaching his 16-person qualitative research class and helping students understand that AI cannot replicate context—only humans can bring meaning and circumstances to statistics. He introduces his concept of the "existential determinants of health"—five universal virtues all humans want: to be acknowledged, appreciated, respected, understood, and loved. He emphasizes the need to embrace stories, not just tolerate them, because "in the stories are your answers," and discusses how storytellers preserve and uplift context in ways that institutions and policy makers need to understand.We also talk about what this work has taught him, the importance of time as the greatest teacher, showing up in person, trusting others to tell his story, and why physical presence still matters in an increasingly digital world.Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, the guest is Amir Browder and Maxwell Young!About the guests: Amir Browder is the curator, creative director, and founder of Homme Gallery in DC. Maxwell Young is the founder of the Art Shopping Network, a writer, and works on projects that socialize art buying and support living artists, nonprofit institutions, and galleries.We talk about Acquired Taste and what it does: a catalog and platform that socializes art buying through Polaroids from the host's personal archive, prints, editorial interviews and essays, and curated first‑access opportunities that prioritize context and history over speculation. Acquired Taste also runs a virtual component — online catalog materials, digital/3D renderings, and remote programming that operate alongside in‑person activations. Browder and Young explain how conversational, low‑barrier events help people connect with artists as humans, not just names on a wall.They compare running physical programming with online initiatives. Young stresses repurposing existing tools and trying imperfect, practical approaches instead of waiting for something polished; Browder centers collaboration and working together toward shared goals. The roster features alumni from The Truth In This Art, including Xenia Gray, Maurice James, and Esteban Whiteside. They discuss how Acquired Taste and the Art Shopping Network aim to support living artists, artist‑run spaces, and nonprofit institutions, and how local markets and gatherings can strengthen the broader art ecosystem.We also talk about why in‑person gatherings matter and how to make room for artists whose work challenges and expands community conversation.Acquired Taste is a two‑day live auction and exhibition presented by @artshoppingnetwork, arriving at @HOMMEDC on May 29–30. Free RSVP! Join us in DC or tune in live at artshoppingnetwork.com.Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
Ted speaks with Greg Forest, Director of Luxury Sales at Serhant, about his journey from professional golf to building a successful real estate career in Palm Beach. He shares how the discipline, preparation, and competitive mindset developed in sports have shaped his approach to business, emphasizing consistency, teamwork, and a genuine love for the process as key drivers of long-term success. The conversation also explores what it takes to win in competitive markets, including creative deal-making, strategic negotiation, and staying focused while avoiding complacency. Greg offers insight into the Palm Beach luxury real estate boom and shares his perspective on where the market is headed, highlighting how agents can position themselves to succeed in a fast-moving, high-stakes environment. TOPICS DISCUSSED 01:10 The Journey from Golf to Real Estate 05:30 The Importance of Preparation and Teamwork 10:00 Creative Strategies in Competitive Markets 12:15 Lessons from Successful People 16:45 Avoiding Complacency and Staying Focused 20:00 Finding Motivation and Accountability 22:35 The Palm Beach Real Estate Boom 26:15 The Luxury Market Dynamics 31:30 Future of Real Estate in Palm Beach CONNECT WITH GUEST Greg Forest Website LinkedIn Instagram KEY QUOTES FROM EPISODE "Small wins every day build big success." "Serve your clients first, then earn." "Creativity can help you win tough deals."
This episode is sponsored by Brook Shepard and Mason Interactive.Welcome to another episode of Mojo: The Meaning of Life and Business. Today, Jennifer Glass sits down with Brook Shepard, founder and CEO of Mason Interactive, a leading digital marketing agency renowned for blending data, design, and strategy to drive stellar results. With over a decade of experience, Brook Shepard shares his journey—from his early days in art and an uninspiring stint on Wall Street, through the challenges of building and redefining his role in the agency world, to leading a team that helps businesses stand out in crowded, commoditized markets.In this conversation, you'll hear candid insights about the real drivers behind effective marketing today, why creative strategy matters more than ever, and how understanding the value of new customers can make or break your growth. Jennifer Glass and Brook Shepard also explore how major shifts in technology and AI are reshaping the marketing landscape, what business owners should prioritize to sustain success, and how true differentiation comes from emphasizing value and benefits over price and features.Whether you're just launching a business or looking to scale, this episode is packed with strategic takeaways to help you navigate an ever-changing market and build stability for the long term.About my guest: Brook Shepard is the founder and CEO of Mason Interactive, a premier digital marketing agency known for delivering exceptional results through a blend of data, design, and strategy. With over a decade of experience, Mr. Shepard has established himself as a trusted thought leader, guiding clients in diverse sectors from e-commerce to healthcare. His expertise lies in crafting bespoke marketing strategies that drive sustainable growth and a strong ROI. Connect with Brook on the web at http://masoninteractive.com/Keywords: SWOT analysis, business growth, marketing opportunities, threats in business, digital marketing agency, data-driven marketing, marketing strategy, sustainable growth, return on investment, creative marketing, performance marketing, Google account management, AI in marketing, commoditization of marketing, client acquisition, new customers, return on ad spend (ROAS), customer retention, value-based selling, features vs benefits, video marketing, Google search changes, AI snapshots, top of funnel advertising, bottom of funnel marketing, customer lifetime value, attribution solutions, brand differentiation, budget allocation, blended marketing metrics, small business marketing
In this episode of The Truth In This Art, the guest is Sarah B. McCann!About Sarah B. McCann: Sarah is an artist, curator, and founder of SBM Gallery in Baltimore's Highlandtown Arts District. Her text-based mosaics, prints, and multimedia work has been shown nationally. She spent 15 years curating exhibitions nomadically before opening her own space this year.We talk about launching SBM Gallery and what it means to her to support artists working with love and justice—artists using their work to push for change and move us closer to where we could be. She walks through the gallery's programming: an Artists in Conversation speaker series, collector coffees, and events around Highlandtown's First Friday Art Walks. Sarah also shares how she builds real community among her artists—she hosts dinners before group shows so people actually connect as humans, not just as names hanging on the same walls.Sarah talks about shifting from nomadic curating to having her own space. She remembers unwrapping the first painting during COVID in 2021—the color, texture, and smell of that moment reminded her why we still need to show up in person. We get into how running an independent gallery lets her support artists who might not get institutional backing, upcoming shows like "All My Errors Are Human" about making mistakes in an AI world, and her own return to painting and clay after years of focusing on everyone else's work.We also talk about what it takes to build an art space with intention, why physical gatherings still matter, and how to make room for artists whose work pushes us to be better.Visit sbmgallery.com to explore the full exhibition lineup and programming through July.Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
A year after Veo 3 changed the video world, what's actually happened? In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.” Guy shares his thoughts on: Why AI video is becoming its own category of animation Why great ideas are still the hardest part Why the novelty phase is already over Why taste and storytelling matter more than ever The tools got better. The real question is: does anyone have something worth saying?
What if modern marketing's biggest problem isn't bad targeting… but safe creativity?In this PostPod episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros unpack their conversation with advertising legend Terry O'Reilly, and explore what today's marketers may have lost in the pursuit of optimization, dashboards, and defensible decisions.From pink flamingos and whistling beer campaigns to distinctive brand assets and the death of creative risk-taking, this conversation dives into why some of the most memorable advertising ideas in history would likely never survive a modern approval process.The discussion explores:Why breakthrough creative often sounds irrational before it worksHow organizations optimize for career safety instead of originalityThe danger of over-standardized digital advertisingWhy distinctive assets like jingles, mascots, and sonic branding still matterHow dashboards and optimization loops may be creating a “sea of sameness”Why great creative requires surprise, emotion, and a little discomfortThe tension between data, instinct, and long-term brand buildingHow AI may unintentionally push marketing even further toward the middleMarc and V also reflect on Terry's thoughts around agency relationships, creativity as a business multiplier, and the importance of giving agencies enough room to create work that actually gets remembered.Because maybe the future advantage in marketing won't belong to the brands with the best targeting…Maybe it'll belong to the brands brave enough to still be interesting.TakeawaysProduction quality can elevate a podcast's impact.Creative strategies should push boundaries to achieve greatness.Breakthrough ideas often seem irrational at first.Risk-taking is essential for memorable marketing campaigns.Digital platforms can dilute creativity with standardization.Feedback on creative work lacks structured metrics.Distinctive brand assets are declining in modern marketing.Data should complement, not replace, creative instincts.Surprise elements in campaigns capture audience attention.Career risk often stifles creative innovation.Chapters00:00 - Introduction and Podcast Production Insights03:00 - Creative Strategy and Agency Collaboration06:01 - The Importance of Breakthrough Ideas08:52 - Risk in Modern Marketing11:59 - The Role of Digital Platforms in Creativity15:13 - The Language of Creative Feedback17:56 Distinctive Brand Assets and Their Decline20:47 The Balance of Data and Creativity24:00 Conclusion and Reflections on the Conversation
Let's get real about video content, the power of imperfection, and the importance of being different and unique. In this episode Jackie emphasizes the embrace of creativity and authenticity in advertising and content creation.TakeawaysAuthenticity drives engagementImperfection resonates with audiencesChapters00:00 The Ugly Ad Controversy06:11 Authenticity in Content Creation12:16 Being Different and Unique
In this episode of The Truth In The Art, I sit down with Sam Furnish—founder of Bemo's Clothing and the guy behind Baltimore's "born in Baltimore" premium civvies movement.About Sam Furnish: Sam launched Bemo's Clothing in 2025 after years in the outdoor industry learning product development and manufacturing. The brand name comes from his father's childhood nickname—"Bemo"—given by Sam's grandpa in 1950s Midwest America alongside nicknames like "Peavy" and "Muley." When Sam moved to Baltimore and locals said "B-more," it sounded just like his dad's name. Bemo's Clothing is his homage to both the man and the city that raised him.We talk about that origin story and why it matters—how family legacy and Baltimore identity aren't just branding, they're the foundation of everything he makes. Sam's creating what he calls "premium civvies" and "born in Baltimore" pieces: clothing that reminds you of that perfect shirt or jacket you found in your parents' attic that suddenly became your go-to. Vintage-inspired but made with modern materials and finishes.We get into his design philosophy: he'd rather make a few story-driven pieces than chase endless inventory. We discuss the realities of sourcing and manufacturing as an independent brand, how he's building community through collaborations with BMore Flea and Broadway Market, and why his clothing is meant to spark conversations and serve as wearable representations of Baltimore itself.We also dig into what it means to build a brand with intention in an industry obsessed with scale and constant drops, how he thinks about creating pieces meant to last generations, and why quality and meaning trump volume.Sam's mission: make clothing that carries real stories, celebrate what makes Baltimore unique, and build a brand that brings people together—not just fills closets.Follow along at https://www.instagram.com/bemosclothing/ or check out https://bemosclothing.com/.Listeners can use code THETRUTHINITSART for 30% off. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
Kelly Leonard, Vice President, Creative Strategy, Innovation and Business Development at The Second City and host of the “Getting to Yes, And…” podcast, joins John Williams to talk about his recent journey with open heart surgery. Kelly also talks about a podcast he recorded with an education expert from England, Daisy Christodoulou, about their new book […]
Kelly Leonard, Vice President, Creative Strategy, Innovation and Business Development at The Second City and host of the “Getting to Yes, And…” podcast, joins John Williams to talk about his recent journey with open heart surgery. Kelly also talks about a podcast he recorded with an education expert from England, Daisy Christodoulou, about their new book […]
In this episode, Josh shows Dylan how he's been using AI to iterate on Meta ad creatives using Claude, ChatGPT, and Gemini. If you're running Meta ads and you're stuck on what to launch next to improve your ad performance - this podcast will show you how to take your existing winning ad creatives and come up with new, diverse creative angles to hit new audiences. This is something new that Josh has been working on and previewing to our clients - and we are now showing it to you so you can improve your Meta ad creative. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |
In this episode of The Truth In This Art, Rachel Mijares-Fick returns to the program.About: Rachel Mijares-Fick is the co-founder of Future Fair, an art fair in New York. She co-founded it in 2020 during the pandemic with Rebeca Laliberte. Future Fair is a trade show where art galleries, artist collectives, and independent curators from all over the world come and set up exhibitions. The fair focuses on emerging and under-recognized voices in the art world. Future Fair has launched careers of artists and art dealers over six years and is a fabric of the New York art world.The conversation covers the fair's sixth edition at Chelsea Industrial, a ground floor venue on the corner of 28th and 11th in Chelsea, New York City. Exhibitors include Wondering People (London, UK), under the pale blue (Ridgewood, NY), and Wishbone Gallery (Montreal, Canada). Mijares-Fick discusses Future Talks, a new conversations program supported by ArtLogic, a business management platform for galleries, artists, and collectors. Future Talks features rising thought leaders in the art world—artists, collectors, curators, dealers, and funders—having conversations about topics like "The Future Economy of the Artist Studio," which examines how artists are sustaining their practices today as traditional models of patronage, institutional support, and market driven income continue to shift.The discussion also touches on the physicality of art and why people want to see the hand that painted a piece or feel the physicality of objects that artists create. There's the magic that happens when people are physically in space together at art exhibitions. Future Fair creates a warm, welcoming, and open environment with intentionality, intimacy, and accessibility that makes the contemporary art experience conversational.Future Fair runs May 13-16, 2026 (Wednesday through Saturday) at Chelsea Industrial, corner of 28th and 11th in Chelsea — FutureFairs.com---If you're in New York this May, check out Future Fair, the forward-thinking contemporary art fair returning to Chelsea for its sixth edition, May 13 to 16, 2026. This year's fair brings together 68 exhibitors from around the world, with a strong focus on curatorial vision, emerging and under-recognized voices, and a community-driven approach. The Truth in This Art listeners can get 30% off tickets with the code TITA2026 at futurefairs.com. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
Today's show features: - Cole Short, Head of Content & Creative Strategy at Car Dealership Guy - Jay Law, Head of Partnerships at Car Dealership Guy - Yossi Levi, Chief Car Guy at Car Dealership Guy This episode is brought to you by: Podium – the AI platform trusted by one in three dealerships. Podium helps dealers consolidate sales, service, messaging, and voice into one connected system that actually runs the work. If your AI isn't driving real outcomes, it's time to take a closer look at https://www.podium.com/car-dealership-guy Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com
In this episode of The Truth In The Art, the guest is Omri D. Cohen!Who is Omri D. Cohen: Author of Questions to Humanity — a collection born from five months backpacking South America — Omri has spent six years asking one question to 700 people across 50+ nationalities, documenting stories and street/landscape photography that reached millions.Omri D. Cohen talks about his journey leaving home to backpack South America, the process of gathering perspectives for his book Questions to Humanity, building a video series from those encounters, and how storytelling and photography can foster curiosity and connection across cultures. We also dig into the logistics of long-form travel projects, publishing the book, and bringing strangers' wisdom into public conversation.His aim throughout: to inspire curiosity, celebrate diverse voices, and create moments of belonging through questions and stories.For updates, follow https://www.instagram.com/qtohumanity/ and check out QuestionsToHumanity.com. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
Most marketers think they have a creative problem. They don't. They have a clarity problem. In this episode of Death to the Corporate Video, Guy talks about why clarity is the single most important - and most overlooked - ingredient in effective video ads. Borrowing from Dave Ramsey (“to be unclear is to be unkind”) and filmmaker Errol Morris (“subtlety is for amateurs”), Guy breaks down why confusing ads fail… and why clarity isn't something you can fix in post - it has to be baked in from the very beginning. If your audience is only giving you half their attention (and they are), your job isn't to be clever. It's to be understood. Clear visuals. Clear concepts. Clear dialogue. Or don't bother.
In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped thousands of businesses grow through paid advertising.They get into a real conversation about what is actually working in ads today and what is not.Pamela explains why many brands struggle when they try to scale too fast. Small changes in budget can make a big difference, and constant adjustments can hurt performance more than help it.They also talk about why ads alone are not enough anymore. People need to see a brand multiple times before they trust it. That could be through content, reviews, or videos across different platformsThe conversation also covers the difference between Google and Meta, how each one fits into the customer journey, and why understanding that matters.They touch on attribution as well. Sometimes the simplest way to understand what works is not another tool, but asking customers directly or even turning a channel off to see what happens.It is a straightforward conversation that helps make sense of what to fix first before spending more.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Pamela Wagner, Founder/CEO at Ajala DigitalPamela Wagner's LinkedIn | Ajala DigitalWatch the full Youtube video here:https://youtu.be/G5uqVPTLS7wTakeaways:Algorithm changes and AI impact on ad platformsStrategies for scaling paid campaigns effectivelyThe role of organic marketing in paid ad successChapters:00:00 Introduction to Agila Digital and Pamela Wagner01:21 The Evolution of Advertising Strategies03:28 Balancing Budget and Scaling in Advertising06:09 The Importance of Organic Growth07:44 Building Trust Through Multi-Platform Engagement09:29 Meta vs. Google: Understanding Platform Differences11:41 Navigating Policy Violations in Advertising15:18 Exploring New Advertising Channels18:49 The Role of YouTube in Marketing Strategies21:19 Attribution Challenges in Advertising23:52 Testing and Experimentation in Campaigns25:30 Pamela's Journey with Agila Digital28:04 Creative Strategies in Advertising29:06 Final Thoughts and Advice
In this episode of The Truth In This Art, the guest is Alex Jennings!Who is Alex Jennings: Author, poet, and former standup comedian who lived in New Orleans for nearly 20 years—now working on his second novel from Chicago. You might remember Alex from my New Orleans series where we discussed his book, The Ballad of Perilous Graves, here. In our conversation, Jennings talks through his new book Dead End Boys—set in an alternate New Orleans where communicating with the dead is the main industry. He connects the project to comedy and digs into how moving from Louisiana to Chicago reshaped his rhythm. As he puts it, the book is "a chance to say something about blackness, about the pandemic and about the creep of fascism."He recalls discovering Henry Dumas and heading back to New Orleans for the Tolodano Comedy Festival. We get into living in one place longer than anywhere else, balancing graduate degrees with novel writing, and how that shift shaped his voice.Be sure to follow Alex Jennings to keep up with his work and future projects.Photo courtesy of subject The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode, Real estate expert Eddie Raymond shares his 22-year journey in the industry, emphasizing the importance of diversification, continuous education, and strong relationships. Discover how he navigated market shifts, built a successful business, and the key strategies for thriving in real estate today. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
In this episode of The Truth In The Art, the guest is Barry Wright III!Who is Barry Wright III: Baltimore-based improviser, teacher, technology professional, and co-founder (and current board president) of Highwire Improv, launched in 2020. You might remember Barry from his first appearance on The Truth In The Art here.In our conversation, Wright talks about Highwire's origin during the 2020 lockdown, building an improv community in Highlandtown, and making improv financially accessible and sustainable. As he puts it, improv "can be done with absolutely no materials. You truly only need other human beings and space. Chairs are optional."He recalls launching 55 teams from across the world and running shows seven nights a week, all online. We dig into experimenting with programming like dinner-and-a-show, drop-in nights, worker-owned cooperative values, and how collaboration and feedback shape the evolving theater—all rooted in creating inclusive, community-driven arts programming that supports practitioners and connects audiences.For updates, visit https://highwireimprov.com/ Shows at Highwire Improv, 400 South Conklin Street, Baltimore.Photo courtesy of subject The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, the guest is Cecilia M. McCormick!Who is Cecilia M. McCormick: President of MICA (Maryland Institute College of Art) with 33 years in higher education, an art collector who raised three sons now working in the creative field.In our conversation, McCormick talks through MICA's bicentennial year and the vision she's building as the school hits 200. She connects the programming to three themes—illumination, innovation, and entrepreneurship—and digs into new degrees shaped by workforce demand. As she puts it, creativity is "the commodity that cannot be automated, outsourced, or depleted."She recalls the "Set of Lights" event where students recreated colonial life through costume—everything from lanterns to candlelight soldiers. We get into AI's role in the classroom, how MICA is teaching students to use it as a tool while emphasizing "the human mark," and the best lesson she's learned: "know when to pivot." Looking ahead, her focus is on experiential learning and driving Baltimore's creative economy.Be sure to follow Cecilia M. McCormick and MICA to keep up with bicentennial programming and future projects. Join MICA in Celebrating 200 Years of Creative ImpactPhoto courtesy of subject The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, the guest is Jess Owens-Young!Who is Jess Owens-Young: Maryland-based collage and mixed media artist and professor who creates work informed by her experiences as a Black woman, mother, and former athlete, using vintage magazines (Ebony, Jet, Essence) to explore the joy and melancholy of Black life in the United States.In our conversation, Owens-Young talks about her transition from semi-pro soccer player to artist in 2018 and her two favorite series: Oak Bluffs Golf Club (exploring Black leisure and the hidden history of golf) and Hoop Dreams Never Die. As she puts it, "I use sports and our everyday experiences as storytelling vehicles to share our stories about joy, hopes and dreams."She recalls creating in her laundry room studio—"If I am waiting for a load of laundry to finish, like it has five more minutes, I might take out some paint and make papers"—preparing materials in 20-minute sessions so she's ready when inspiration strikes. We get into how motherhood has made her practice more focused, how teaching public health feeds her art, why her initials spelling JOY matter now, working with vintage magazines as time capsules, and why she invites viewers to interpret their own stories within her work.For updates, follow @truthofstrength on Instagram and Threads, and visit jessowensyoung.com.Photo courtesy of subject The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what's gone wrong in modern marketing, and what leaders need to do to fix it. In 2019, Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song. Nick's journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale.Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex world, and what it really takes to build brands that people care about.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Truth In This Art, the guest is Chandler Chavez.Who is Chandler Chavez: A Los Angeles–based filmmaker, editor, story analyst, and writer originally from Arizona, drawn to complicated characters and stories that test our empathy—especially when they're filtered through the strange mechanics of online attention.In our conversation, Chandler unpacks his feature debut: a dark-comedy “screenlife” film told entirely through a computer desktop, set inside the “hellscape” of live streaming—where the real-time chat isn't set dressing, it actively drives the story forward. He talks about arriving at the format out of pure practicality (making something possible with very little money), then spending years refining the cut to make the digital world feel specific and true—not “movie internet,” but the kind of online authenticity you recognize immediately.We also get into the long road from early festival submissions with unfinished materials to a stronger re-approach—new poster, press kit, and a tighter final version—leading to the project's selection for the 2026 Maryland Film Festival.Catch Chandler Chavez's feature debut at the Maryland Film Festival, April 8–12, screening at the SNF Parkway Theatre and venues across Baltimore. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, the guest is Kenny Riches!Who is Kenny Riches: A Miami and Salt Lake City-based filmmaker born in Toyota City, Japan, whose award-winning features explore loneliness, identity, and human connection through intimate, character-driven narratives. With a BFA in Painting and Drawing and a filmography that includes The Strongest Man (Sundance premiere, 2015) and A Name Without A Place (2019), Kenny has received support from Sundance Institute, Knight Foundation, and PBS—and is co-founder of The Davey Foundation, a grant-giving organization for filmmakers.In our conversation, Kenny traces his journey from wanting to make films in the early 2000s when 16mm was still too expensive for a broke college student, to making skateboard videos with camcorders that evolved into short films alongside childhood friend and actor Patrick Fugit. He breaks down how Mouse—his fourth feature screening at Maryland Film Festival April 8–12 at the SNF Parkway Theatre and venues across Baltimore—emerged from pandemic isolation as a meditation on loneliness in the pre-social media early 2000s and a thriller about a lonesome first-generation person in ultra-white, ultra-religious Utah who gets tangled up in pen pal scams and petty theft. Kenny shares the bizarre real-life origin behind the film's scam storyline: a mysterious filmmaker friend he talked to for years without ever seeing his face, whose very existence his girlfriend suspected was an elaborate con—paranoia that bled straight into Mouse. He talks about directing his Japanese mother after convincing her a week before production (his pitch: we'll save money), the difference between Miami's endless weirdness through fresh eyes versus Utah's invisibility after a lifetime there, why he believes 90% of directing is casting, and running relaxed sets where everyone's cracking jokes instead of stressing out. We also dig into why pre-production and script feedback from actual filmmakers—not just your friends—will save your life, the collaborative magic of bringing all your people together to make something, and his advice to forget arbitrary deadlines because nobody cares if you made your first feature at 25.Don't miss Kenny Riches' Mouse regional premiere at Maryland Film Festival—a thriller that's funny, a little thrilling, and quietly cuts to the bone about what it means to look for connection when the world keeps you lonesome. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, the guests are Ben Baker-Lee and Rasaan Hammond!Who are Ben and Rasaan: Ben Baker-Lee and Rasaan Hammond are Baltimore-born filmmakers and co-directors of A Life in Art through the eye of Dr. Leslie King Hammond. Ben, founder of TrueView Film, has been documenting life through a lens since high school, drawn to film's power to capture truthful emotion and lived experience. Rasaan, who grew up immersed in the art world as the son of Dr. Leslie King Hammond (former dean at MICA), gravitated toward audio-visual storytelling early on, working in production, weddings, music videos, and now documentary film.Ben and Rasaan talk about their early influences—from 2001: A Space Odyssey at the Senator Theater to sci-fi classics like Star Wars and E.T.—and how their filmmaking journeys began with video cameras in hand. We dive into the origins of their documentary: what started as a casual request from Leslie to film one of her students evolved into a years-long portrait of a cultural architect and "way maker" for artists of color. They share stories of Dr. Hammond's warmth, humor, and fierce conviction, the challenges of shaping a lifetime of material into a cohesive narrative, and the intimate family perspective Rasaan brings as her son. The conversation also touches on the film's observational approach, the significance of Joyce J. Scott's relationship with Leslie, and what they hope audiences take away from the film.For updates and screening information, follow @Leslie_King_Hammond on Instagram, visit ALifeInArt.net, and catch the film at the Maryland Film Festival in Baltimore, April 2026, where Joyce J. Scott will present the opening night screening. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
In this episode of The Truth In This Art, returning guest Esteban Whiteside is back!Who is Esteban Whiteside: A Durham, North Carolina-based artist, Esteban Whiteside creates bold social commentary through what he calls "concrete oppressionism"—work that confronts American cultural absurdities with childlike aesthetics, parody, and irreverent humor. Working across canvas, wood, and sculpture, his art is both therapy and truth-telling, making heavy subjects digestible through wit and visual directness inspired by artists like Jacob Lawrence.Esteban talks about his creative evolution since our last conversation, including his new clock series exploring history and revolutions, and how he balances tackling heavy subject matter with abstract work that lets him breathe. We dive into why he uses humor to shame oppression, the colors that make him happy (brilliant blue, yellow, and emerald green), and how his art reflects his personality—chill in person, but uncompromising when it comes to speaking truth. He shares stories about drawing daily lunchbox notes for his daughter that sparked the clock series, unconventional painting techniques (like writing text upside down or left-handed), and why Jacob Lawrence's Migration Series opened the door for him to become an artist.He reflects on the importance of making art accessible at every price point and staying true to his voice no matter what may come with that.For updates, follow @estebanwhiteside on Instagram and visit estebanwhiteside.com.Revisit Esteban's first interview on The Truth In This Art here. Image courtesy of Esteban Whiteside The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★
Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.