CRO.CAFE

Follow CRO.CAFE
Share on
Copy link to clipboard

De Nederlandse podcast over Conversie Optimalisatie

CRO.CAFE


    • Jun 11, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 39m AVG DURATION
    • 110 EPISODES


    Search for episodes from CRO.CAFE with a specific topic:

    Latest episodes from CRO.CAFE

    Growth Minded Superheroes

    Play Episode Listen Later Jun 11, 2024 19:42


    Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! 

    How do you maintain a no-BS style

    Play Episode Listen Later Dec 31, 2022 46:01


    For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

    Educating your CRO clients & hiring for your CRO agency

    Play Episode Listen Later Dec 31, 2022 35:11


    Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

    How to craft copy on the PDP to convert more first-time buyers

    Play Episode Listen Later Dec 30, 2022 43:04


    Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

    Understand your products first before optimizing

    Play Episode Listen Later Dec 30, 2022 46:29


    Together with Juliana Jackson we explore why many optimizers aren't focusing on understanding their products before optimizing for sales & marketing. And why they should...

    What seperates the good from the great?

    Play Episode Listen Later Dec 29, 2022 45:41


    Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

    Friction and Momentum in Brazil vs EU vs USA

    Play Episode Listen Later Apr 26, 2022 57:58


    We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

    Understanding the "Why"

    Play Episode Listen Later Apr 21, 2022 25:23


    Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

    How you can practically optimize your forms

    Play Episode Listen Later Apr 15, 2022 76:31


    I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

    Optimizing for Customer Lifetime Value

    Play Episode Listen Later Dec 23, 2021 26:59


    Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

    CRO Automation & building your (de)centralized CRO team

    Play Episode Listen Later Dec 23, 2021 31:56


    Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

    User research: Qual versus Quant

    Play Episode Listen Later Dec 23, 2021 33:01


    Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

    Chatbots & retention campaigns

    Play Episode Listen Later Dec 23, 2021 24:03


    Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

    CRO and SEO are dead

    Play Episode Listen Later Dec 23, 2021 27:35


    Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

    Localizing translations for international audiences

    Play Episode Listen Later Dec 21, 2021 28:47


    Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

    Selling your CRO agency

    Play Episode Listen Later Dec 20, 2021 23:56


    Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

    Visitor and customer survey insights for high-impact CRO

    Play Episode Listen Later Nov 22, 2021 42:19


    Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

    Experimentation values & culture at scale: Linkedin

    Play Episode Listen Later Oct 25, 2021 57:04


    We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

    Supercharging the customer journey with analytics data

    Play Episode Listen Later Sep 19, 2021 41:52


    Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

    Where to start when the company needs CRO, but doesn't know they do.

    Play Episode Listen Later Jul 8, 2021 28:16


    In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

    Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

    Play Episode Listen Later Jul 4, 2021 44:23


    Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?

    Using text messages to improve conversions and retention

    Play Episode Listen Later Jul 3, 2021 42:37


    Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.

    Bayesian expected loss: Telling a complete story with data

    Play Episode Listen Later Jun 21, 2021 46:39


    We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

    Experience as UX designer in a very data driven company (Booking.com)

    Play Episode Listen Later Jun 16, 2021 36:55


    From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.

    CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

    Play Episode Listen Later May 17, 2021 44:29


    We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

    Top 10 reasons your A/B tests fail the Quality Assurance phase

    Play Episode Listen Later May 10, 2021 69:43


    Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.

    Remote growth hacking from Nigeria

    Play Episode Listen Later May 2, 2021 43:08


    We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.

    Browsers, cookies & server-side testing with SiteSpect

    Play Episode Listen Later Apr 26, 2021 40:42


    We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing

    Optimizing the user experience for an art shop/marketplace

    Play Episode Listen Later Apr 20, 2021 32:13


    Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters

    600+ psychological principles for driving behavior? Not even close...

    Play Episode Listen Later Feb 15, 2021 74:15


    We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior

    Why humanizing data is so important, with Eltine van der Veer

    Play Episode Listen Later Jan 28, 2021 46:25


    We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important

    B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy

    Play Episode Listen Later Jan 19, 2021 48:13


    We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform

    Unleash Your Primal Brain, with Tim Ash

    Play Episode Listen Later Jan 13, 2021 55:03


    Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

    Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho

    Play Episode Listen Later Dec 29, 2020 50:20


    Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

    The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL

    Play Episode Listen Later Dec 6, 2020 46:09


    We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

    CRO Salaries: Agency vs Client-side vs Freelance

    Play Episode Listen Later Nov 24, 2020 14:27


    Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personality-type will be largely responsible for determining which scenario is best for you. For example: If you're the kind of person that wants something safe while working on a side-hustle then maybe working at an agency or company is best. Don't overthink it, try each scenario if you get the chance, as that's the best way of determining what's best for you. Once you do find what's best for you, it's smooth(er?) sailing from there. The 2019 State of Conversion Optimization Report by CXL: https://conversionxl.typeform.com/to/CIeV4Uuw Want to receive the 2020 survey results? Our podcast partner Convert.com and CXL teamed up to get the CRO industry report of 2020 updated again. How are we as a CRO industry are moving forward and in what aspects. Join this annual survey so we can all shortly enjoy the results: https://cxl.com/blog/2019-conversion-optimization-report/

    Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell

    Play Episode Listen Later Nov 23, 2020 40:33


    We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

    How to run copy experiments & why you should differentiate, with Peep Laja

    Play Episode Listen Later Nov 15, 2020 46:29


    In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate

    How to embed experimentation into Agile product development, with Jonny Longden

    Play Episode Listen Later Nov 8, 2020 59:23


    Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development

    Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana

    Play Episode Listen Later Nov 1, 2020 58:02


    We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

    Book launch: Online Influence, with Bas Wouters

    Play Episode Listen Later Oct 25, 2020 45:02


    Together with the author we'll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Shownotes: https://www.cro.cafe/podcast/book-launch-online-influence

    Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr

    Play Episode Listen Later Oct 18, 2020 58:02


    Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

    Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)

    Play Episode Listen Later Oct 11, 2020 33:56


    We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

    Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)

    Play Episode Listen Later Oct 4, 2020 53:35


    This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clients Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

    How to become a better CRO professional, with Abi Hough & Craig Sullivan

    Play Episode Listen Later Sep 29, 2020 31:28


    Shownotes: https://www.cro.cafe/podcast/how-to-become-a-better-cro-professionalPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

    CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)

    Play Episode Listen Later Sep 28, 2020 47:06


    Shownotes: https://www.cro.cafe/podcast/cro-in-a-post-cookie-worldPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

    The 6 soft skills that CROs need to master, with Elise Maile

    Play Episode Listen Later Sep 20, 2020 50:32


    Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

    Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)

    Play Episode Listen Later Sep 13, 2020 42:03


    Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

    Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)

    Play Episode Listen Later Sep 6, 2020 50:10


    Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

    Copywriting for Conversions, with Joel Klettke

    Play Episode Listen Later Aug 30, 2020 49:47


    Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

    Claim CRO.CAFE

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel