Podcasts about contentsquare

Comment réussir dans la tech quand on quitte la France pour s'installer aux États-Unis ? Ilan Abehassera, entrepreneur et investisseur franco-américain basé à New York, revient sur son parcours dans l'univers des startups et de l'innovation.Arrivé il y a 20 ans aux États-Unis, Ilan a connu toutes les grandes phases de la tech moderne : du Web 2.0 aux débuts des réseaux sociaux, en passant par le hardware connecté jusqu'à l'avènement de l'intelligence artificielle. Il partage ses expériences de création d'entreprises dans des secteurs exigeants comme le hardware et la communication, avec des projets ambitieux tels que Ili (un téléphone familial connecté) ou encore la brosse à dents robotisée de Willow.Il revient également sur son aventure plus récente avec Async, une solution de messagerie basée sur les notes vocales, avant d'aborder son rôle actuel au sein de ContentSquare, l'un des fleurons de la French Tech aux États-Unis. À travers son regard, Ilan décrypte les grandes tendances actuelles du marché, l'impact majeur de l'IA sur les business models, et la nécessité, pour une entreprise tech, d'intégrer cette révolution de manière authentique et stratégique.Enfin, Ilan livre des conseils précieux aux jeunes entrepreneurs français : faut-il encore partir aux États-Unis ? Comment réussir son implantation ? Comment combiner le meilleur de la France et des États-Unis pour maximiser ses chances de succès ?-----------

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who's already getting it right? Today, I'm thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes. About Jean-Christophe Pitié With 20+ years of experience in international marketing and partner engagement, Jean-Christophe Pitié is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and launched Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, his main mission is to drive customer demand in markets around the world, continue to grow the company's rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide Resources Contentsquare: https://www.contentsquare.com Contentsquare case studies: https://contentsquare.com/customers/the-north-face/ https://contentsquare.com/customers/zenni-optical/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who's already getting it right? Today, I'm thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes. About Jean-Christophe Pitié With 20+ years of experience in international marketing and partner engagement, Jean-Christophe Pitié is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and launched Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, his main mission is to drive customer demand in markets around the world, continue to grow the company's rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide Resources Contentsquare: https://www.contentsquare.com Contentsquare case studies: https://contentsquare.com/customers/the-north-face/ https://contentsquare.com/customers/zenni-optical/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Dans ce podcast, Gabrielle, EMEA Communication & Public Affairs Manager chez ContentSquare, nous partage comment et pourquoi une startup doit se structurer en affaires publiques. Du Next 40 aux partenariats stratégiques, elle explique comment ce levier peut accélérer la croissance et éviter des blocages réglementaires.Au programme :À quel moment une startup doit s'intéresser aux affaires publiquesComment la French Tech et Business France ouvrent des portes à l'internationalPourquoi suivre et anticiper les réglementations est vital (RGPD, AI Act…)Gérer les sollicitations et prioriser les opportunités réellement utilesPour commander le livre Start Up & Down de Thibault Renouf: https://urls.fr/oR9K5pSoutenez l'émission ❤1 - Abonnez-vous pour ne rien manquer2 - Notez Start to Scale 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire (ou sur Spotify)3 - Partagez-le podcast sur vos réseaux sociauxUn petit geste qui prend 30 secondes. Mais qui nous fait super plaisir en coulisses

Paul Perrine, diplômé de l'EM Normandie promo 2018, partage son parcours inspirant qui l'a mené au poste de Customer Success Manager chez Contentsquare. Du social media chez Publicis à la stratégie digitale chez AccorHotel, en passant par le conseil, Paul raconte comment la diversité des expériences et la curiosité personnelle l'ont guidé. Il aborde l'importance des premiers stages, des projets parallèles, et d'oser contacter ses aînés pour se démarquer dans sa recherche professionnelle. Un témoignage motivant pour élargir ses horizons et trouver sa voie !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers' whole online journey.In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He also discusses the future of SEO and how they are experimenting with influencing LLMs.Key Takeaways:The future of SEO may shift to thinking about how to influence LLMs, and what they say about your brand. While it's currently unclear how to do this, it will likely become increasingly important in the coming years.When merging multiple brands, move slowly and very carefully monitor your work to look for friction and negative impacts.Investing in the martech stack is uncuttable since data is essential to the modern marketer.Quote: We did two major acquisitions in the last two years, and we had three websites under three brands. So we are going through this major rebranding, combining and merging the three brands and phasing out two of the three brands. And so I would say that's a massive project and experiment too. It's like, how do you merge these brands and which have followers, minimizing the business impact, minimizing customer friction? Break things along the journey, so you have to take things. So this, you can identify what you bring to customer journeys or customer flow you're breaking. And as you shift the traffic, for example, SEO, as you start to rebuild SEO, it takes time. Paid search, you cannot do it all. So we said the main learnings are, we knew that would be things breaking and it's happening. So take it slowly, monitor, monitor, monitor very quickly. And we have a weekly committee where we monitor how it's going and the transition is happening. So yes, be slow and patient. Don't break things, or as little as possible.Episode Timestamps: *(03:04) The Trust Tree: Useful organizational design structures *(08:57) The Playbook: Influencing LLMs*(31:51) The Dust Up The challenge of monetization*(33:54) Quick Hits: JCP's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jean-Christophe on LinkedInLearn more about ContentsquareLearn more about Caspian Studios

Ce mardi 11 février, Jonathan Cherki, fondateur et président de Contentsquare, s'est penché sur les comportements d'achat en utilisant l'IA, dans l'émission Tech&Co Business au Sommet de l'IA chez Station F à Paris présentée par Frédéric Simottel. Tech&Co Business est à voir ou écouter le mardi sur BFM Business.

Ce mardi 11 février, Frédéric Simottel a reçu Jonathan Cherki, fondateur et président de Contentsquare, Christophe Negrier, directeur général d'Oracle France, Stéphane Kirchacker, vice-président IA Entreprise, Sinequa by ChapsVision, Thomas Gourand, directeur général France de Snowflake, Florian Douetteau, directeur général de Dataiku, Patrick Martin, président du Medef, Véronique Torner, présidente de Numeum, ainsi que Charles Gorintin, cofondateur et CTO d'Alan, dans l'émission Tech&Co Business sur BFM Business. Retrouvez l'émission le samedi et réécoutez la en podcast.

This episode features an interview with John O'Melia, Chief Customer Officer at Contentsquare, where his team works to ensure all customers harness the full power of Contentsquare's technology and drive significant business value. Previously, he was the CEO of Seal Software (acquired by Docusign in 2020) and held leadership roles in Customer Success and Sales at Dell EMC.In this episode, Kailey and John discuss the challenges of balancing business decisions with customer-centric values, evolving customer expectations, and the importance of real-time data in enhancing digital customer experiences.-------------------Key Takeaways:By using advanced data capture and analysis tools, businesses can identify and respond to issues promptly, optimizing digital interactions and ensuring customer satisfaction.Businesses need technology guardrails in place to ensure that personalization efforts do not cross into territory that customers might find invasive or uncomfortable.Companies must continuously innovate and refine their digital strategies to meet and exceed customer expectations.-------------------“ If you get enticed to go to an application to go buy this thing and you're going to get a 30% discount code, if that code doesn't work, you're not necessarily going to spend the next five minutes trying to figure out how to make it work. You have a one-shot deal on many of these situations. Your ability to spot that you've got a problem with that code or that checkout page and be able to deal with it is the difference between having a great Black Friday or having a so-so Black Friday.” – John O'Melia-------------------Episode Timestamps:‍*(02:27) - John's career journey*(06:45) - Trends impacting customer experience‍*(12:37) - How Contentsquare is using AI to improve experiences‍*(24:39) - How John defines ‘good data'‍*(27:13) - Real-time monitoring use cases‍*(33:08) - John's recommendations for upleveling digital strategies-------------------Links:Connect with John on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Dans cet épisode, je reçois Célia Dörr, ancienne Chief People Officer chez Contentsquare, qui a accompagné la croissance fulgurante de l'entreprise, passant de 100 à 1 600 collaborateurs dans un environnement international.Aujourd'hui Coach pour dirigeant.es, Célia partage son expertise unique sur la création de cultures d'entreprise solides et les clés d'un leadership transformateur.

Invitée :  Leila Nigou, Senior Field Marketing Manager, Contentsquare.     Dans cet épisode, je discute avec Leila Nigou, Senior Field  Marketing Manager chez Content Square, de son expertise en marketing B2B, en particulier dans le secteur du SaaS. Leila explique le rôle clé du Field Marketing Manager dans la conception de campagnes ciblées pour améliorer la présence de la marque et générer des leads, tout en soulignant l'importance d'une collaboration étroite avec les équipes commerciales. Nous explorons comment le Field Marketing est à la fois opérationnel et stratégique, avec des exemples concrets de son travail d'intermédiaire entre les initiatives globales et les spécificités du marché local. Leila partage également les défis rencontrés dans la coordination globale-locale, ainsi que son approche pour mesurer l'efficacité des campagnes par des KPI pertinents. Elle conclut en mettant en avant l'importance du Field Marketing dans l'expérience client et la nécessité de bâtir des relations solides en mettant les clients au centre des initiatives marketing. -- Au menu de cette conversation entre Leila et Mony : 0:04 Introduction au Marketing B2B 0:51 Le Rôle de Field Marketing 2:19 Lien Global et Local 4:58 Coordination entre Équipes 6:05 Défis du Field Marketing 7:26 Équilibre Stratégique et Opérationnel 11:27 Mesurer l'Impact du Marketing 16:13 Contribution à l'Expérience Client 18:04 Stratégies de Témoignages Clients 21:11 Quand Embaucher un Field Marketing Manager 22:42 Conseils pour Maximiser l'Impact Références : LinkedIn de Leila https://www.linkedin.com/in/leila-marie-nigou/ Contentsquare: https://contentsquare.com/  -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

As the founder of Red Slice, Maria advises organizations on better engaging and connecting with the people who matter most. Her clients learn to imbue their work with compassion, creating strong leaders, thriving cultures, and winning brands.A dynamic speaker, Maria boosts engagement, performance, and collaboration by delighting audiences at large conferences, strategic offsites, leadership workshops, and sales kickoffs such as TEDx, The 3% Conference, The New York Times Small Business Summit, the Institute for Healthcare Advancement, Salesforce, Box, Lever, Imperative, TBWA, CHRISTUS Health, and many more.Maria has authored multiple books, including the most recent, The Empathy Dilemma and The Empathy Edge, and hosts The Empathy Edge podcast, featuring C-suite executives, authors, thought leaders, and creative thinkers who agree that empathy is required for success in the modern world.Brand messaging clients range from innovative entrepreneurs to fast growth companies to non-profits, and for more than 16 years, Maria has helped them lead their niche markets. Notable clients include LogicGate, Splunk, GSK, ContentSquare, Alteryx, The Coaching Fellowship, IHA, and many more.Maria's insights have appeared in many media outlets, including MSNBC, NPR, Entrepreneur, Forbes, Newsweek, Huffington Post, and Thrive Global.She lives in Northern California with her husband, young son, and rescue mutt, where she enjoys red wine, British crime dramas, hiking, and Crossfit. Trivia game shows, especially Jeopardy!, are among her guiltiest pleasures.Connect with Maria Ross:Website: www.red-slice.com LinkedIn: https://www.linkedin.com/in/mariajross/ Instagram: https://www.instagram.com/redslicemaria/ Threads: https://www.threads.net/@redslicemaria Twitter/X: https://wwwTwitter.com/redslice Facebook: https://www.facebook.com/redslice YouTube: https://www.youtube.com/user/mariajross https://www.youtube.com/@Redslice-MariaRoss Podcast: https://red-slice.com/podcast/ Maria on The Nice Guys (December 2020): https://open.spotify.com/episode/2JqiVU6W1xOUO9AhFutXTT?si=FPWbk1MbTzaDk5bF3Vou4w TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

Il panorama degli analytics sta evolvendo rapidamente, riflettendo il cambiamento delle abitudini dei consumatori e l'impatto delle tecnologie emergenti sui modelli di business. Come evidenziato nella puntata di questa settimana, che ha visto come ospiti Pierre Casanova, Head of Corporate Development Global e Marco Ferraris, Country Manager italia e Iberia di Contentsquare, le aziende affrontano oggi una serie di sfide che richiedono un ripensamento strategico della customer experience, soprattutto nella convergenza tra il mondo digitale e quello fisico.Sapevate che il traffico di internet è ormai stagnante? Non cresce più. È un segnale che impone a chi opera nell'e-commerce di riconsiderare le proprie strategie, integrando maggiormente le esperienze online e offline. Dopo il COVID-19, molti player stanno cercando di riportare i clienti nei negozi fisici, evidenziando una necessità di connessione più umana e tangibile. Tuttavia, il divario di conversione tra online e offline resta ampio, con il 3% sul digitale contro il 25% nei punti vendita, una distanza attribuibile a problemi tecnici e a frizioni nell'esperienza utente che coinvolgono fino al 40% delle sessioni online.Questa difficoltà di allineamento tra team retail e digital, spesso organizzati in silos, è stata storicamente un ostacolo. Ma oggi la tecnologia consente una visione integrata a 360 gradi dell'experience, offrendo opportunità di misurazione e miglioramento. L'intelligenza artificiale emerge come una risorsa fondamentale: non solo per semplificare l'interpretazione dei dati, rendendola accessibile a tutta l'organizzazione, ma anche per predire e rispondere in modo proattivo ai micro-segnali generati dagli utenti.Le aziende italiane, in particolare le piccole e medie imprese, si trovano in una fase di transizione. Se da un lato il tessuto economico del retail, del fashion e del luxury favorisce una maggiore attenzione alla customer experience, il B2B inizia solo ora a cogliere le potenzialità degli analytics, spinto dalla necessità di maggiore completezza informativa nelle relazioni commerciali. Tuttavia, la capacità di integrare i dati tra i vari touchpoint aziendali, inclusi ERP e sistemi di magazzino, è ancora limitata, rallentando l'adozione di modelli realmente data-driven.Consideriamo, in chiusura, per un attimo l'impatto dell'AI nei processi decisionali: non si limita alla semplificazione, ma diventa una leva per trasformare i dati in azioni strategiche. Questo approccio appare particolarmente critico in settori più avanzati come il retail, dove l'adozione del mobile è in forte crescita, mentre in ambiti più tradizionali come l'energy, le utility e l'assicurativo, il ritardo nell'utilizzo degli analytics rappresenta ancora una barriera significativa.Il cammino verso un ecosistema integrato tra online e offline richiede investimenti, competenze e una visione a lungo termine. Le aziende che sapranno combinare intuizione manageriale e decisioni basate sui dati potranno posizionarsi meglio in un mercato sempre più complesso e competitivo.

Constance, PMM spécialisée IA depuis 2 ans chez Scaleway vient vulgariser le secteur du cloud, l'hardware, l'intelligence artificielle. Rien que ça !Elle a travaillé sur le développement d'une nouvelle catégorie de produit pour positionner Scaleway comme un fournisseur Cloud européen clé dans le domaine de l'IA et faire face aux GAFAM

Constance, PMM spécialisée IA chez Scaleway, fournisseur de Cloud Européen, nous explique comment est organisée l'équipe Product Marketing pour gérer 80 produits avec seulement 4 PMM. Car Scaleway fait partie des 2,5% des entreprises à avoir l'équipe PMM côté Produit. Elle nous raconte comment ça se passe. Découvrez :

Chloé, PMM business chez Alan vient nous parler de verticalisation.C'est un projet sur lequel a travaillé Chloé pour accompagner les Sales à mieux interagir avec les différents segments ICP et ainsi générer plus de revenus.Mais aussi pour réussir à adresser des secteurs d'activités moins proches de l'ADN digital d'AlanCar tous les segments n'ont pas les mêmes besoins, ni les mêmes problématiques et encore moins les mêmes habitudes.La verticalisation c'est aller un cran plus loin que la segmentation.Alors Chloé nous partage sa méthodologie pas à pas pour que vous puissiez implémenter ce programme de verticalisation.On parle de :

Chloé Petit, PMM chez Alan nous éclaire sur l'organisation de l'équipe PMM, divisée en deux segments : business et produit. Ce que vous découvrirez :

Dans cet épisode des Interviews Scale2Sell , nous recevons Joy Solvan , fondatrice de WePulp , un cabinet innovant alliant expertise en droit du travail et en gestion des ressources humaines externalisée. Avec une carrière passée chez ContentSquare et une expérience unique entre les mondes du juridique et du RH, Joy partage son parcours et les défis auxquels sont confrontées les entreprises d'aujourd'hui. Les temps forts de l'épisode :

Joy Solvan, fondatrice de WePulpNous avons eu le plaisir d'accueillir Joy Solvan sur le podcast Cheat Code pour discuter de WePulp et de BLEU SAMOURAÏ. Voici ce que vous devez savoir !WePulp est un cabinet qui réunit des DRH externalisés et des avocats spécialisés en droit du travail, conçu pour dynamiser vos ressources humaines.Leur approche est flexible : ils peuvent gérer tout ou une partie de vos RH, résoudre des problèmes juridiques, ou vous aider à recruter les bons profils.Que vous ayez besoin d'un DRH sur mesure ou d'un accompagnement juridique à long terme, WePulp s'occupe de tout, y compris des litiges.Leur objectif est clair : simplifier la gestion des ressources humaines pour que vous puissiez vous concentrer sur ce qui compte vraiment : faire croître votre entreprise.En effet, alors que WePulp s'adresse principalement aux employeurs, Joy Solvan et Romain Fournier ont également fondé BLEU SAMOURAÏ, un cabinet d'avocats moderne dédié à la défense des salariés.Ils combinent leur expertise juridique avec un coaching personnalisé pour accompagner les clients dans leurs transitions professionnelles, offrant un soutien sur-mesure qui répond à leurs besoins spécifiques. (Voir podcast Cheat Code : Romain Fournier - L'ascension Bleu Samouraï)Ainsi, Joy et Romain jonglent habilement entre deux casquettes : BLEU SAMOURAÏ pour les salariés et WePulp pour les employeurs.‍Un esprit entrepreneurial déterminé et une identité forte : Joy commence sa carrière en tant qu'avocate pendant plus de 7 ans au sein de grandes firmes internationales, avant de se tourner vers les ressources humaines, où elle devient DRH pour une startup "Contentsquare".Depuis toujours, elle nourrit l'envie d'entreprendre et a décidé de capitaliser sur sa double expertise en droit du travail et en RH.Il y a trois ans et demi, elle a lancé WePulp, en osant dès le départ adopter une direction artistique originale, une identité affirmée et une vision entrepreneuriale claire.Sa communication moderne se traduit par des choix audacieux, comme le nom "WePulp" qui sort des conventions habituelles, ainsi qu'un site internet à la fois maîtrisé et contemporain. Les créations de contenu sont toujours plus innovantes et originales, reflétant sa volonté de se démarquer dans le secteur.Écouter l'épisode‍Retrouvez l'intégralité de l'épisode ici et sur toutes les plateformes de podcast Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Melvyn Peignon est Product Manager chez ClickHouse, le Data Warehouse en temps réel utilisé par Netflix, Uber, Disney ou encore Contentsquare.On aborde :

In this episode of Tech Talks Daily, I sit down with Jean-Christophe Pitié, the Chief Marketing Officer of Contentsquare, to explore the evolving world of digital customer experience (CX). As businesses continue their digital transformation journeys, the spotlight has firmly shifted toward customer experience, where data-driven insights and personalization play critical roles. Jean-Christophe, leading the marketing strategy for one of the world's foremost digital experience analytics platforms, shares his insights on the latest CX trends, the growing impact of AI, and the human challenges organizations face when putting the customer at the heart of their strategy. We begin by discussing the pressing issue of friction in the digital landscape, with 41% of website visits still being affected despite years of innovation. Jean-Christophe outlines the key factors driving these challenges and how businesses can overcome them by leveraging data and AI to improve user experiences. He also dives into the striking difference between paid search and paid social in terms of conversions, providing valuable insights for marketers seeking to maximize ROI. AI's role in shaping modern customer experiences is another key point of our conversation. From sentiment analysis to virtual assistants and the dynamic generation of personalized content, Jean-Christophe explains how AI is helping brands reduce friction and create more tailored interactions with their users. However, balancing personalization with privacy remains a challenge across different regions, with Europe emphasizing sustainability and privacy, China excelling in social commerce, and the US focused on speed and convenience. Jean-Christophe also highlights how building a customer-centric culture, integrating omnichannel experiences, and embracing mobile-first strategies can position companies for long-term success. We wrap up by discussing practical steps brands can take to optimize their CX, balancing quantitative data with qualitative insights to create more engaging and effective user experiences. So, how can AI help transform your customer experience, and what are the emerging global trends in this space? Tune in to find out!

This week, The Internet Report team and special guest Dave Anderson—a tech industry veteran and co-host of "A Very Melbourne Podcast," which covers the Australian Football League and more—are chatting about how to assure great digital experiences at major sporting events. Large sporting events are always logistically complex, and today that's even more the case with digital technology permeating every part of operational and experience delivery. And due to the real-time nature of live sports, any glitch can have a big impact on fan experiences—whether they're at the stadium or joining in from their living rooms. For the teams managing this web of digital services that brings sports content to global audiences, it's vital to guard against potential issues, as well as quickly detect and remediate problems when they do occur. Tune in to learn more or use the chapters below to skip to the sections that are most interesting to you. CHAPTERS 00:00 Intro 01:50 Digital Experiences in the Sports World 08:57 The In-Stadium Experience 13:18 Hybrid Sports: Catching the Game From Anywhere 18:38 Sports Betting & Digital Experiences 23:06 The Athlete Experience 29:00 Key Takeaways 31:48 Get in Touch ABOUT DAVE ANDERSON A tech industry veteran, Dave Anderson currently serves as the Head of Product Marketing and Strategy at Contentsquare. He also co-hosts "A Very Melbourne Podcast," which covers the Australian Football League and more. ——— Want to get in touch? If you have questions, feedback, or guests you would like to see featured on the show, send us a note at InternetReport@thousandeyes.com. Or follow us on X: @thousandeyes ——— ABOUT THE INTERNET REPORT This is The Internet Report, a podcast uncovering what's working and what's breaking on the Internet—and why. Tune in to hear ThousandEyes' Internet experts dig into some of the most interesting outage events from the past couple weeks, discussing what went awry—was it the Internet, or an application issue? Plus, learn about the latest trends in ISP outages, cloud network outages, collaboration network outages, and more. Catch all the episodes on YouTube or your favorite podcast platform: - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-internet-report/id1506984526 - Spotify: https://open.spotify.com/show/5ADFvqAtgsbYwk4JiZFqHQ?si=00e9c4b53aff4d08&nd=1&dlsi=eab65c9ea39d4773 - SoundCloud: https://soundcloud.com/ciscopodcastnetwork/sets/the-internet-report

This week, The Internet Report team and special guest Dave Anderson—a tech industry veteran and co-host of "A Very Melbourne Podcast," which covers the Australian Football League and more—are chatting about how to assure great digital experiences at major sporting events.Large sporting events are always logistically complex, and today that's even more the case with digital technology permeating every part of operational and experience delivery. And due to the real-time nature of live sports, any glitch can have a big impact on fan experiences—whether they're at the stadium or joining in from their living rooms.For the teams managing this web of digital services that brings sports content to global audiences, it's vital to guard against potential issues, as well as quickly detect and remediate problems when they do occur. Tune in to learn more or use the chapters below to skip to the sections that are most interesting to you.CHAPTERS00:00 Intro01:50 Digital Experiences in the Sports World08:57 The In-Stadium Experience13:18 Hybrid Sports: Catching the Game From Anywhere18:38 Sports Betting & Digital Experiences23:06 The Athlete Experience29:00 Key Takeaways31:48 Get in Touch———ABOUT DAVE ANDERSONA tech industry veteran, Dave Anderson currently serves as the Head of Product Marketing and Strategy at Contentsquare. He also co-hosts "A Very Melbourne Podcast," which covers the Australian Football League and more.———Want to get in touch?If you have questions, feedback, or guests you would like to see featured on the show, send us a note at InternetReport@thousandeyes.com. Or follow us on X: @thousandeyes———ABOUT THE INTERNET REPORTThis is The Internet Report, a podcast uncovering what's working and what's breaking on the Internet—and why. Tune in to hear ThousandEyes' Internet experts dig into some of the most interesting outage events from the past couple weeks, discussing what went awry—was it the Internet, or an application issue?Plus, learn about the latest trends in ISP outages, cloud network outages, collaboration network outages, and more.Catch all the episodes on YouTube or your favorite podcast platform:- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-internet-report/id1506984526- Spotify: https://open.spotify.com/show/5ADFvqAtgsbYwk4JiZFqHQ?si=00e9c4b53aff4d08&nd=1&dlsi=eab65c9ea39d4773- SoundCloud: https://soundcloud.com/ciscopodcastnetwork/sets/the-internet-report

IN THIS EPISODE...Transformative leadership at the automated marketing platform Cordial thrives on blending innovation with a deep understanding of data and client needs. By harnessing AI and focusing on a committed, agile team, Cordial bridges marketing, sales, and client experiences, crafting a reputation built on thoughtful hiring, strategic integration, and global reach.This episode features Matt Elders, EVP of Revenue at Cordial, who spearheads the revenue team focusing on innovation and excellence. Under his leadership, Cordial delivers data-driven marketing solutions to brands like REVOLVE, L.L.Bean, and BuzzFeed, enhancing customer connections and boosting revenue through tailored, impactful messaging.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Matt”)Love the show? Subscribe, rate, review, and share! ------------JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report. Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.-------------ABOUT MATT ELDERS:Matt Elders is a seasoned GTM Executive known for delivering outstanding results for global software and services companies. With deep expertise in team leadership, budget management, and SaaS solutions, Matt is a visionary strategist and recognized revenue thought leader. His exceptional skill in penetrating complex enterprise accounts and refining GTM strategies drives significant growth.Throughout his career, Matt has built and led successful revenue organizations for industry leaders such as Gartner Group, Scient, Tibco, and Contentsquare. His leadership has consistently resulted in substantial revenue growth and market expansion.As the EVP of Revenue at Cordial, Matt continues to lead the revenue team, fostering innovation and excellence. Residing in Marin County, California with his wife of over 25 years, he enjoys exploring the great outdoors.------------WHAT TO LISTEN FOR:WHAT TO LISTEN FOR:1. How does data contribute to personalized customer experiences?2. What contributes to building a market-leading reputation?3. Why is bridging the gap between marketing, sales, and client experience important?4. What role does thoughtful hiring play in building success?5. Why is agility necessary for leading a multi-faceted revenue organization?6. How does AI empower marketing efforts?------------FEATURED TIMESTAMPS:[02:46] Matt's Life and Leisure in Marin County[04:30] Matt's Evolving Career Journey and Impact at Cordial[07:31] How Cordial's Advanced Platform Drives Real-Time Personalization and Success[09:03] How Cordial Differentiates Itself in the...

Send us a Text Message.Eric Mistry (Strategy & Shared Services Operations Manager at Contentsquare) has a very unique background and set of skills in education that afford him a fascinating perspective on the customer experience.  Eric joins Alex to discuss the evolving use of AI in the workplace, the importance of connecting cross-functional dots, and the future of customer education and digital customer success.Topics in this Episode:03:00 - From swim coach to software05:19 - Higher education and academic technologist06:59 - Joining Heap and instructional design10:26 - Connecting the dots in scaling functions12:26 - Data management during mergers15:15 - Adapting with a growth mindset19:49 - Practical use of AI in the workplace31:45 - Future of customer education and AI39:54 - Enhancing automation with AIEnjoy! I know I sure did...Eric's LinkedIn: https://www.linkedin.com/in/ericmistry/Resources:Meco App for collating newslettersTim Ferriss ShowRange by David EpsteinMillion Dollar Weekend by Noah KaganImaginable by Jane McGonigalBefore the Coffee Gets Cold by Toshikazu KawaguchiShoutouts:Joe Ryan (Customer Education Weekly)Shannon Howard+++++++++++++++++This episode was edited and sponsored by Lifetime Value Media, a media production company founded by my good friend and fellow CS veteran Dillon Young.  Lifetime Value aims to serve the audio/video content production and editing needs of CS and Post-Sales professionals.  Lifetime Value is offering select services at a deeply discounted rate for a limited time.  Navigate to lifetimevaluemedia.com to learn more.+++++++++++++++++Lifetime Value MediaLifetime Value aims to serve the audio/video content production and editing needs. Support the Show.+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

In the latest episode of our Unicorn Leaders series, Russell Goldsmith and Debbie West were joined online from New York by Jonathan Cherki, CEO of Contentsquare, a leading digital experience analytics platform. Founded in 2012, the company achieved unicorn status in January 2020 and reached a valuation of $5.6 billion, following a raise of $600 million dollars in 2022.

In this conversation, Steve Love, a seasoned CFO with over $1 billion raised from VCs and $2 billion in M&A transaction experience, pulls back the curtain on high-stakes M&A. Love shares his insights from overseeing complex acquisitions like Heap's purchase of a complementary "session replay" company and Heap's eventual sale to ContentSquare. He candidly discusses navigating challenges, aligning stakeholders, prepping for diligence, and making strategic M&A decisions as a CFO. Whether you're a CFO, finance professional or simply M&A-curious, Love's tactics for evaluating targets, modeling forecasts, negotiating terms, and executing integrations provide a rare behind-the-scenes look at what it really takes to architect successful transactions. SPONSORS:

Every B2B brand voice sounds the same. Let's mix in some drama, a bit of comedy, maybe even suspense. We're here to convince you to blend genres and create something new, unique and attention grabbing.We're taking notes from author Dan Simmons and his book The Terror with the help of our guest, JumpCloud CMO Micha Hershman.Together, we talk about mixing genres, using persuasion, and basing your narrative on a true story.About our guest, Micha HershmanMicha Hershman is CMO at JumpCloud, where he scales JumpCloud's go to market (GTM) strategy and creates programs to deeply engage JumpCloud prospects, partners, and customers. He is a marketing leader with over 20 years of experience in steering marketing initiatives for category leaders such as Eventbrite, Envoy, and Heap Analytics. He has played a pivotal role in scaling organizations, notably contributing to the global demand engine that facilitated Eventbrite's successful IPO in 2018. His strategic prowess extends to category creation efforts, resulting in Envoy's unicorn valuation, and platform positioning strategies that culminated in Heap's acquisition by Contentsquare. What B2B Companies Can Learn From The Terror:Mix genres. Borrow from action and sci fi and fantasy and romance and bring it all together to create unique content. Don't feel like your content has to fit into a box or a category. And your content doesn't have to be fact-based (as long as you tell your audience it's fiction.) Give yourself room to play. Micha says, “[Dan Simmons has] a reputation of writing on the margins in general. Like, yes, he's written science fiction and horror books, but they all bleed into each other. This book, Ilium and the Companion, Olympus, is Greek mythology and Shakespeare and Star Trek all smashed up together into this bizarre duology.  And I really love the way that he writes on the fringes and smashes all the stuff up together that he's interested in.”Persuasion is key. It's a top must-have skill for any marketer. Otherwise no one is gonna click on your content, read your blog, or subscribe to your newsletter. Micha says it best: “You can have great ideas, you can make big pitches, but if you're terrible at presenting it, your great idea for how you're going to save 126 people and get your ship out of the ice and get back to civilization is going to get washed away by some loudmouth who's a really brilliant orator.” Practice writing authoritatively, quote clients, speak to your audience's deepest cares, concerns and values. And get them hooked.“Based on a true story.” These are magic words that give you a foundation to build a Remarkable story from. Meredith says, “It gives you the bones of the story, but then it gives you freedom to imagine the rest and make it what you want.”Quotes*”You can have great ideas, you can make big pitches, but if you're terrible at presenting it, your great idea for how you're going to save 126 people and get your ship out of the ice and get back to civilization is going to get washed away by some loudmouth who's a really  brilliant orator.” - Micha Hershman*”I can't tell you how much effort I spend trying to talk my team down from doing more work. Like we don't have to go this big. We don't have to spend this much time, money, effort… It's not going to require it. And actually like, well, how little do we have to invest in this feature launch or this acquisition or whatever? Because marketers will add 10 billion bells and whistles. Nobody cares. Nobody wants them. My aim would be to work 35 hours a week because we're so good at the 80 20 rule. We know what 20 percent drives the business.” - Micha Hershman*I think on the procurement technology side, buying is relatively straightforward. You've got a couple suppliers, you've got cash in your hand, they've got a cost, you're negotiating. It's a pretty straightforward process that it comes down to math in many cases. On the creative side, a totally different animal. There's no procurement team in the world that can help you. Your CFO is going to shrug their shoulder and say, ‘I don't know, you're the marketer.' So much like Dan Simmons, you're going to have to have some kind of vision. You have to trust your gut. You're going to have to get bold and go places that maybe other people aren't really ready for you to try.” - Micha Hershman*”On the classic B2B SaaS side, the parallel I often draw is about the vision. The founder has this idea for what [the product] can be and how it will disrupt and change the world, even though there's no appetite for it at all. There's no comparable products out there. And then there's the super prosaic, ‘Our customers ask for this feature. We have to build this feature,' right? Which is a hundred percent data driven and to find that right balance between like vision and satisfying your customer data driven needs is that pressure that's always on. Finding that right balance, there's some kind of art in it.” - Micha Hershman*”As B2B marketers, we're dry, just so dry. It's just like, ‘This is the facts, and this is the information. And there's not a lot of packaging or storytelling or creativity or visual design. But we're not companies who buy, we're people who buy. And so, you know, storytelling is intrinsic to our nature. We all like beautiful things and we're all interested in creative expressions. So I do think that there is more room to explore there.” - Micha HershmanTime Stamps[0:55] Meet Micha Hershman, CMO at JumpCloud[12:10] Exploring JumpCloud: A Glimpse into the CMO's Role and Company Vision[13:54] The Creative Journey of The Terror: From Rejection to Success[25:41] Breaking Down the Story of The Terror: A Blend of History and Fiction[28:27] Exploring Dan Simmons' Unique Literary Style[29:38] Leadership and Creative Problem Solving Insights[31:28] Balancing Fiction with Reality: A Deep Dive[36:03] The Power of Storytelling in B2B Marketing[49:58] Leadership, Hubris, and Survival: Key Themes Explored[53:08] Advice for CMOsLinksRead The TerrorConnect with Micha on LinkedInLearn more about JumpCloudAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In a historic move, key federal lawmakers, including Senate Commerce Committee Chair Maria Cantwell and House Energy and Commerce Committee Chair Cathy McMorris Rodgers unveiled a sweeping proposal aimed at granting consumers extensive rights to manage the use of their personal data by tech giants like Google, Meta, and TikTok. The proposed legislation, titled the American Privacy Rights Act, establishes a national baseline for data collection, usage, and transfer on the internet, allowing users to opt out of certain practices such as targeted advertising. The bipartisan agreement also addresses long-standing issues surrounding federal versus state laws and outlines enforcement mechanisms through civil lawsuits for violations. However, its prospects in Congress remain uncertain amidst looming deadlines and complex negotiations. Time Stamps: 0:00 - Welcome to the Rundown 2:47 - Amazon kills Just Walk Out Tech 4:56 - StorMagic and Acronis 7:01 - New CX Research from Contentsquare, Zendesk, and LivePerson 10:21 - Starburst Launches Managed Icehouse Implementation 13:45 - IPO Filed by Rubrik 15:48 - CHIPS Act Direct Funding Up to $6.6 Billion for TSMC 19:00 - New Online Privacy Protection Plan Revealed 24:45 - The Weeks Ahead 27:26 - Thanks for Watching Hosts: Stephen Foskett, Organizer of the Tech Field Day Event Series: https://www.linkedin.com/in/sfoskett/ Lisa Martin, Advisor at The Futurum Group: https://www.linkedin.com/in/luccazara/ Follow Gestalt IT Website: https://www.GestaltIT.com/ Twitter: https://www.twitter.com/GestaltIT LinkedIn: https://www.linkedin.com/company/Gestalt-IT Tags: #Rundown, #CHIPSAct, #ITNews, @TechFieldDay, @TheFuturumGroup, @GestaltIT, @SFoskett, @StorMagic, @Acronis, @RubrikInc,

Willkommen beim besten Podcast der Versicherungsbranche! Heute ist es wieder so weit: InsuranceMonday steht auf dem Programm! Gemeinsam diskutieren wir heute, wie die Versicherungsindustrie ihre digitalen Kundinnen und Kunden noch besser verstehen kann. Dazu begrüßen wir unseren Experten Peter Zachmann, der seine Einsichten aus der Zeit bei Amazon und seiner aktuellen Rolle bei Contentsquare mit uns teilen wird.In dieser Episode gehen wir den Unterschieden im Nutzerverhalten auf mobilen und Desktop-Geräten auf den Grund und erfahren, warum ganze 37,5% der Besucher im Versicherungsbereich digitale Frustmomente erleben. Peter wird uns dabei die wichtigen Begriffe wie Conversion Rate, Bounce Rate und Analytics näherbringen und aufzeigen, welche Rolle diese beim Verständnis unserer Zuhörerschaft spielen.Wir werfen einen Blick auf konkrete Use Cases und deren Auswirkungen im Versicherungskontext. Zudem erwarten uns spannende Einblicke in die Welt der User Experience Analytics und wie Content Square dabei unterstützt, messbare Erfolge im digitalen Raum zu erzielen.Freut euch auf eine spannende Diskussion voller nützlicher Tipps für die Versicherungsbranche und darauf, ein wenig mehr über Peter zu erfahren – nicht nur über seine berufliche Laufbahn, sondern auch persönliche Vorlieben. Lauscht gespannt, wenn es heißt: Wie werden Versicherungsunternehmen zu echten digitalen Kundenverstehern?Du möchtest mehr zu ProvenExpert erfahren? Hier geht es direkt zum Angebot!Folge uns auf unserer LinkedIn Unternehmensseite für weitere spannende Updates.Unsere Website: https://www.insurancemondaypodcast.de/Du möchtest Gast beim Insurance Monday Podcast sein? Schreibe uns unter info@insurancemondaypodcast.de und wir melden uns umgehend bei Dir.Vielen Dank, dass Du unseren Podcast hörst!

Lane Hart of Contentsquare brings to CS a no nonesense approach to ensuring the renewal via strong data analysis combined with a very human approach of customer engagement. He has taken lessons learned from his years in management consulting at IBM forward into a rocketship trajectory in CS at Heap - now Contentsquare. Be sure to grab a pen and paper for this one as we talk about:Scaling the Heap CS team and starting a CS Ops functionThe importance of knowing what Data is available and how it all correlates to drive customer outcomesAdvice: Don't get stuck because the data is not perfectUse data in change management by ‘showing your work' and telling a story of how you got there.Service recovery philosophy: So much of CS is gracefully falling on our sword - and owning up to that can lead to some incredibly real and human moments.Effective interventions on negative sentiment customers can turn these situations into extremely healthy relationshipsContact-level data is so often in very poor shape, not just in formatting but also in whether that contact is still at the company or what role they haveImplementing in-app prompts for new users for them to self-identify what role they playUsing bounced emails to adjust customer contact data - flagging contacts that have left - then reaching out to company to get updated contacts via active usersSurveys are annoying and you have to be very careful not to bombard peopleStandardizing metrics, both product and commercial,  across departments and then putting them front and center in front of the whole company to drive alignmentTracking champions after they leave a company - they can be incredibly valuable CSQLs to land new accounts with minimal effortLane's LinkedIn: https://www.linkedin.com/in/lanehart/Resources:Lenny's Podcast: https://www.lennyspodcast.com/Scaling People: https://amzn.to/3wDVfVHNudge: https://amzn.to/3wDVfVHApp: OmniFocus: https://www.omnigroup.com/omnifocus/Shoutouts:Mike MolinetMark KosoglowWes GibsonTodd BuslerSupport the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

The 2024 Contentsquare Digital Benchmarks Report offers a comprehensive analysis of the evolving digital landscape, providing invaluable insights for businesses aiming to navigate the complexities of online engagement and consumer behavior. Thousands of websites across a wide array of industries, highlighting key trends, performance metrics, and best practices that are shaping the future of digital experiences.As the digital realm becomes increasingly competitive, the insights provided in this report are essential for any organization looking to leverage data-driven strategies to achieve a competitive edge in 2024.The big stats in this years Digital Benchmarks Report, that we extracted were:60% of brands saw a reduction in traffic which also came a higher cost.Last year was a 1/3 frustration metric for users, this year it's 2/5. So there is a big gap to be closed between what users expect and what they are being delivered.Overall conversions are down by 5.5% which is not great, considering the traffic volumes are also down.Lastly the biggest takeaway is how far off mobile traffic is from web traffic. At nearly 60% brands needs to think and act mobile first.This is our take on the the report.

Understanding Customer Behavior   Shep Hyken interviews Akin Arikan, an evangelist at Contentsquare and the author of Customer Experience Analytics. He talks about the importance of using customer experience analytics to better understand and meet the needs of customers.  Top Takeaways:    The customer's perception matters most. Never assume you know what your customer wants without looking at data. Even the most passionate organizations can misinterpret customer behavior, so always rely on data to make decisions.     Embrace continuous improvement. Once you find success, it doesn't mean you should stop. Keep learning and looking for changes to enhance the customer experience. Continuous improvement is essential for businesses to stay ahead of the competition and adapt to changing customer needs and preferences.     Experience what it is like to be a customer in your business to identify areas for improvement and ensure a seamless, engaging experience for your customers.    Use data to understand customers' digital behavior. By analyzing data, organizations can learn valuable insights into what their customer needs and wants. This enables them to have the customer in mind when designing and improving  digital experiences.    Making small, thoughtful adjustments based on customer behavior data can lead to substantial improvements in customer engagement and conversions. These adjustments can make a big difference in how customers interact with your brand online.    When customers interact with your digital channels, their behaviors can provide valuable feedback. Embrace this feedback and be willing to adjust and refine the digital experiences in response to customer preferences and interactions.    Plus, Akin shares what changes brands like L'Occitane and GoPro made to increase sales based on customer behavior and preferences. Tune in!  Quotes:   "Customers can behave differently from what we expect. Customer experience analytics can tell us what didn't work, what didn't resonate, and what we should change to really hit home with our customers."  "Customer experience analytics are too important to be the job of just analysts. It is for everyone on the team that needs to make decisions to improve the customer experience."  "It may feel risky to try something new for your customers. Use data to quickly understand what the customer thinks about it. Then, correct and refine, and you will be rewarded."  About:    Akin Arikan has 20 years of experience in analytics. He is the author of two books, Multichannel Marketing: Metrics and Methods for On and Offline Success and Customer Experience Analytics.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Brainy Business podcast, you'll gain valuable insights from Lucie Buisson, the Chief Product Officer at Contentsquare. Lucie's expertise lies in optimizing user experience on websites and mobile apps, and she shares her research and experience to provide practical tips for product managers. By understanding user behavior and identifying their real needs and problems through careful observation and analysis, businesses can create a more effective and engaging user experience.  Lucie also emphasizes the importance of data-driven decision making, testing assumptions, and balancing quick wins with long-term projects. Additionally, she discusses the challenges of scaling a company and offers valuable insights on maintaining clear communication and team cohesion during periods of growth and change. Whether you're a product manager looking to improve user experience or interested in the dynamics of scaling a company, this episode provides valuable knowledge and actionable strategies. In this episode: Uncover actionable insights from user data analysis to drive strategic decision-making and optimize user experience. Strike a balance between quick wins and long-term projects to continually improve product performance and customer satisfaction. Gain a deeper understanding of user behavior through data analysis, going beyond customer feedback alone to make informed product decisions. Navigate the challenges and considerations of scaling a tech company, unlocking opportunities for growth and success. Recognize the impact of time discounting on user behavior and explore strategies to effectively engage and retain customers. Show Notes: 00:00:00 - Introduction, In this episode, host Melina Palmer introduces Lucie Buisson, the Chief Product Officer at Content Square. She discusses Lucie's role in the company's growth and the mission of Contentsquare to make the digital world more human. 00:02:07 - Scaling a Company, Lucie shares her insights on scaling a company, emphasizing the importance of adaptability while staying true to the company's vision and goals. She also highlights the challenges of transitioning from a small team to a larger organization. 00:06:27 - Understanding Behavior, Content Square's technology collects anonymous user interactions to understand customer behavior and preferences. Lucie emphasizes the importance of focusing on customer intent and providing personalized online experiences that mimic the positive aspects of in-store shopping. 00:08:31 - Challenges of Scaling, Lucie discusses the challenges of scaling a company, including the need to define roles and maintain a shared vision as the organization grows. She also highlights the importance of explicit communication in a larger team. 00:11:34 - Scientific Approach to Customer Understanding, Lucie emphasizes the scientific approach to understanding customers and the importance of data-driven decision-making. She discusses the role of data analysis in product management and the need for empirical evidence rather than opinions. 00:18:06 - The Power of Contentsquare, Contentsquare allows users to gain insights and identify website performance issues without knowing exactly what they're looking for. Unlike tagging plans, Contentsquare collects every interaction on a website, providing a more exploratory approach to understanding customer behavior. 00:19:46 - Prioritizing the Most Important Problems, Contentsquare's reports provide valuable information without users having to choose what to analyze in advance. By presenting click rates on every element of a webpage, users can identify areas of improvement without bias. Solving the most pressing problems yields the greatest impact. 00:24:47 - Finding Simple Fixes with Significant Results, Customer assumptions about what needs to be fixed often lead to massive and time-consuming projects. However, Contentsquare can reveal simple fixes like optimizing a landing page's hero image or call-to-action placement, resulting in substantial improvements and revenue opportunities. 00:27:31 - Balancing Voice of Customer Feedback, While Voice of Customer (VOC) tools provide valuable feedback, it often comes from extreme ends of the satisfaction spectrum. Contentsquare helps differentiate between isolated incidents and symptomatic behavior by tying VOC feedback to session replays. This allows users to prioritize actions based on quantifiable impact. 00:30:42 - The Iterative Cycle of Innovation, Contentsquare serves as the middle piece in a cycle of innovation. By understanding why customers struggle and making changes to address those issues, users can then use experimentation tools like A/B testing to analyze the impact of their modifications. 00:34:38 - Understanding Future Behavior, People often answer questions about their future behavior based on what they hope to be, not necessarily what they will actually do. Our predictions about our future selves are often different from our current behaviors, and this should be taken into account when designing products and experiences. 00:35:36 - Customer Feedback and Implementation, When gathering customer feedback, it's important to ask the right questions. Customers may say they want a new feature, but that doesn't necessarily mean they will use it. Implementing unnecessary features can overcomplicate the user experience and deter usage. 00:37:47 - Testing and Understanding Behavior, Testing and understanding user behavior is crucial for optimizing experiences. A case study from Netflix shows that what people say they want may not align with their actual behavior. It's important to go beyond customer requests and truly understand their needs and motivations. 00:40:36 - Balancing Customer Requests and Solutions, While it's important to listen to customer feedback, it's equally important to go beyond their requests and find innovative solutions to their problems. Product managers should balance quick wins with long-term projects and use their expertise to identify the best solutions. 00:43:37 - Optimizing Website Experience, To optimize website experiences, start by listening to customers and identifying small signals of behavior. Quantify the impact of these behaviors and find a balance between quick wins and long-term improvements. Understanding the customer while also leveraging product expertise is key to success. 00:46:09 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Lucie: Follow Lucie on LinkedIn Contentsquare on Twitter Contentsquare Website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Voltage Effect, by John LIst What Your Employees Need and Can't Tell You, by Melina Palmer Continuous Discovery Habits, by Teresa Torres Friction, by Roger Dooley What Your Customer Wants and Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Voltage Effect, with John List (ep 190) Already Heard That One? Try These:  Peloton: A Behavioral Economics Analysis (ep 338) Friction, with Roger Dooley (ep 274) Sludge (ep 179) Choice Architecture and NUDGES (ep 35) Priming (ep 252) The Dunning-Kruger Effect (ep 266) Habits (ep 256) Your Future Self, with Hal Hershfield (ep 329) Time Discounting (ep 328) Optimism Bias (ep 34) Planning Fallacy (ep 346) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this week's episode of the SaaS Revolution Show, our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie Buisson, Chief Product Officer at unicorn SaaS Contentsquare, who shares her lessons in product. "My job is not to create the product anymore - my job is to create the team that is going to create the product. So you need to be ready to be less focussed on the product and more focussed on building the teams that build the product." Lucie shares:

Pour découvrir l'épisode en entier tapez " #343 - Jonathan Cherki - Contentsquare - Tout faire à 400% et fonder la référence de la French Tech valorisée à plus de $5MDS " sur votre plateforme d'écoute.

Il faut un élément clé pour transposer avec succès l'esprit d'équipe du football à une entreprise tech et la faire monter jusqu'aux étoiles : LE bon coach, ambiance Ted Lasso, version CEO qui vous veut du bien, et pourquoi pas marseillais de préférence. La “secret sauce” d'un CEO qui vous veut du bien ? La passion du métier, autant stimulée par la technologie vendue par son entreprise que par les dimensions humaines et managériales de son poste. Si le sens de la gagne de Jonathan Cherki est d'abord nourri par sa passion pour l'OM, c'est en 2012, quand il « monte à Paris » et crée Contentsquare depuis l'incubateur de l'ESSEC qu'il décolle. Depuis, Contentsquare s'est implanté à travers le Monde, a cumulé 6 levées de fonds et est désormais valorisé à 5,6 milliards de dollars. Aujourd'hui, Jonathan Cherki est installé à New York pour incarner les ambitions américaines de son entreprise, qui compte désormais 1 800 salariés dont 650 à Paris. Une ascension qu'il explique aussi par son attachement à un UX irréprochable, un grand sens du service client qui reflète son intérêt pour le bien-être de ses équipes. Une conversation enthousiaste et passionnée, qui saura interpeller les obsédés du funnel d'acquisition et les fanas de l'analytics, mais aussi ceux qui croient en l'importance de l'étincelle humaine. Dans cet épisode, nous échangeons sur : La recette pour un bon site de vente = commencer par l'intuition ; La donnée, son analyse, ses limites ; Contentsquare, sa culture d'entreprise, ses outils ; Ce que Jonathan regarde avant d'acheter une startup ; La magie humaine. TIMELINE : 00:00:00 - Les débuts, de l'OM à l'ESSEC 00:11:40 - Comment fonctionne Contentsquare ? 01:03:35 - Les levées de fonds 01:14:00 - La culture d'entreprise de Contentsquare 01:27:11 - Quels enjeux posent l'IA à Contentsquare ? 01:30:38 - Y'a-t-il un BA.BA pour bien faire un site de vente ? 01:43:07 - New-York since 2017 01:51:15 - Ça coûte combien, Contentsquare ? 02:04:06 - Tips pour être un bon sales et bien manager ses sales à distance 02:14:34 - La stratégie d'acquisition de Contentsquare 02:22:35 - Qu'est-ce qui peut menacer Contentsquare ? 02:44:30 - Comment Contentsquare gère ses onboardings ? 02:45:58 - Comment progresser quand on s'appelle Jonathan Cherki ? 02:48:15 - Où contacter Jonathan Cherki ? 02:51:25 - Quelles limites à la donnée ? 02:57:20 - La bibliothèque de Jonathan 02:54:34 - Pitch à Jonathan junior On a cité avec Jonathan un ancien épisode de GDIY : #252 Michaël Benabou - Financière Saint James - L'autre fondateur de Veepee qui s'est émancipé pour créer son empire Avec Jonathan, on a parlé de : Contentsquare Hotjar Jonathan vous recommande de lire : Trailblazer. L'entreprise, plateforme incontournable du changement - Marc Benioff et Monica Langley The Hard Thing About Hard Things - Ben Horowitz L'entreprise, une affaire de coeur - Libérer la magie humaine au service du bien commun - Hubert Joly avec Caroline Lambert Si vous avez apprécié cet épisode, laissez un commentaire sur nos posts LinkedIn ou Instagram. Si vous voulez faire découvrir cet épisode, taguez un ami. La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. Vous pouvez contacter Jonathan sur Linkedin ou par email jonathan.cherki@contentsquare.com.

Listen to our conversation with Lucie Buisson, Chief Product Officer at Contentsquare. Lucy is a master at building high-performing teams who focuses on creating value for customers while striking a balance between scalability and feature development. She's got loads of experience and wisdom to share, whether you're leading a team or being part of one.She discusses the importance of maintaining close relationships with teams and customers, while celebrating successes amidst new challenges. Featured Links: Follow Lucie on LinkedIn and Twitter | Contentsquare | Hypergrowth feature at Tech Blast

This week's episode features Eve Halimi, Co-Founder and Co-CEO at Alinea Invest. Eve Halimi is the Co-Founder and Co-CEO of Alinea, an investing app created for Gen Z's which allows users to grow their money by investing in what matters to them. She gained extensive experience empowering brands to build better digital experiences working in strategy at Contentsquare, a growth stage data analytics startup, bringing that expertise to Alinea. Prior to creating Alinea, Halimi held multiple positions at financial institutions and hedge funds such as Goldman Sachs and Boussard & Gavaudan. She founded her first community-based application at the age of 15. Alinea is backed by Y Combinator, Harvard, Kima, Goodwater and many other leading investors. On this episode, we talk all things startups and investing!

In this week's episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare.Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she's been with them ever since.Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience. The company's AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, which enables their clients to build customer trust and scale their businesses.In this episode, Lucie and Jason discuss the lifecycle of data, how to understand your customers better, Contentsquare's work, and more.Ready to learn more?Let's dive in.Key Takeaways:Intro (00:00)Meet Lucie (00:53)The vision of Contentsquare (03:48)How to make sense of a big volume of data (07:13)Let's talk about use cases (13:43)One last question (25:40)Additional Resources:Get in contact with Lucie here.Learn more about Contentsquare here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Microsoft's recent announcement about integrating OpenAI's features into Microsoft 365 serves as a prime example of how finding a strategic acquirer for your company can bring significant benefits.  In this special edition of Built to Sell Radio, we will explore five reasons why larger businesses acquire smaller ones and provide tips on how to make your company more attractive to potential strategic acquirers.

#25: Hubert Palan is Founder and CEO of Productboard, a product management system that enables teams to inform their decision-making based on customer insights. Productboard was founded 8 years ago and now counts 400 employees and 6000 clients.In this episode, Axel dives into Hubert's 8-year journey at Productboard to learn about how product as a function has evolved, what great product teams have in common and how to win in the current economic context.Where to find HubertLinkedIn: https://www.linkedin.com/in/hubertpalan/Website: https://www.productboard.com/blogWhere to find AxelLinkedIn: https://www.linkedin.com/in/axelsooriah/About PanashWe provide training and coaching programs to help product professionals unlock their true potential and become high performers.You can learn more about our programs here: https://www.panash.io/Our blog contains articles and free resources on key topics for product managers and leaders.Check it out here: https://collection.panash.io/Referenced in this episode:Steve Blank at UC BerkeleyMastery by Robert GreeneProduct Makers Summit by ProductboardProductboard events including roadtrips (Paris, Amsterdam, other locations).Show notes and highlights(01:30) Hubert's background(02:47) How has Hubert's role changed over the last 8 years(05:30) Differences in product maturity across geographies(08:45) Is the maturity gap in PM closing between the US and EU(09:48) Evolution and importance of the PM function(12:42) The importance of execution(15:27) What does product management done right look like(20:10) 2 dimensions of product performance(26:16) How to win in the current economic context (32:19) Hubert's Treasure Chest───For inquiries about sponsoring the podcast, please reach out to podcast@panash.ioMentioned in this episode:Elevate your product careerDo you feel stuck, not knowing how to tackle a problem? Are you looking for a solution to help your team members grow in their craft? Either way, check out www.panash.io Panash works with product leaders to bring expert insights and proven frameworks you can use to truly deliver impact in your role. Companies like Atlassian, Contentsquare and Mirakl ALL choose Panash to provide the right level of training and coaching to their product teams, so they can perform at their best. Whether you're a product leader or an individual contributor: head to www.panash.io, book a seat to one of our many programs and raise your product game today. Check out https://www.panash.io. Panash

On this episode, we talk about designing highly complex challenges with Leslie Pochat, Senior Product Designer at Contentsquare and Julie Ecourtemer, Product Designer at Datadog. This episode was recorded in front of a live audience at the Datadog Paris office with your host and content curator Teodora Blindu, Product Design Manager and edited by Romain Didry, Senior Product Designer at Datadog.

#16: In this episode, Airbase's VP Product, Krishna Panicker, sits down with Axel to talk about the importance of focus for product managers and teams. Krish is a seasoned product manager with a career spanning over 20 years. He has a passion for building teams that drive growth and deliver consumer-grade experiences, as well as a deep curiosity for what drives demand. Previously Krish led the product team at Pipedrive and started his career at Skype before the acquisition by Microsoft. Post acquisition, his role grew to look after Skype and Skype for Business.Krish is also a prominent speaker at conferences (Mind The Product, ProductCon).Where to find KrishLinkedIn: https://www.linkedin.com/in/krishnapanicker/Where to find AxelLinkedIn: https://www.linkedin.com/in/axelsooriah/About PanashWe provide training and coaching programs to help product professionals unlock their true potential and become high performers.You can learn more about our programs here: https://www.panash.io/Our blog contains articles and free resources on key topics for product managers and leaders.Check it out here: https://collection.panash.io/Referenced in this episode:Krish's talk about Value Stacking: https://www.youtube.com/watch?v=o0l9-EGCHm0Krish on Know Thy Competition: https://youtu.be/sF6e4n_YkxQ?t=2957The 4 big risks framework: https://www.svpg.com/four-big-risks/Show notes and highlights(01:21) Krish's background(05:35) What is value stacking(06:56) Krish declares PM Bankruptcy(07:53) Let some fires burn

#18: Rico is Chief Product & Technology Officer at Which? Ltd, the UK's consumer champion. Over a fifteen-year career, Rico has worked in Product roles in industries ranging from Media (BBC, ITV, Sky, NewsCorp) to eCommerce (Sainsbury's, Vodafone, Photobox) to Consultancy (Accenture). Collaborating on product and feature launches with Apple, Google and Amazon.In this episode, we talk about Rico's role across both product and engineering as a CPTO. We cover the topic of transformation and what that means in the context of a 65 year old organisation like Which? Rico shares his recipe for a successful transformation and talks about how he planned for his first 90 days coming into the role.Where to find RicoLinkedIn: https://www.linkedin.com/in/ricosurridge/Where to find AxelLinkedIn: https://www.linkedin.com/in/axelsooriah/About PanashWe provide training and coaching programs to help product professionals unlock their true potential and become high performers.You can learn more about our programs here: https://www.panash.io/Our blog contains articles and free resources on key topics for product managers and leaders.Check it out here: https://collection.panash.io/Referenced in this episodeGoogle DeepMind: https://www.deepmind.com/Team topologies: https://teamtopologies.com/Richard Russell, OKR Coach: https://richardrussell.co/Rico's blog on Medium: https://medium.com/@rico.surridge Show notes and highlights(01:45) Rico's background(04:04) Which? The consumer champion(04:40) The CPTO role(09:21) The importance of having a strong head of engineering(12:01) The role Which? plays in the UK and Rico's mandate(17:56 ) Rico's playbook for the transformation at Which?(27:30) Rico's plan for his first 90 days at Which?(32:59) How to keep teams motivated and engaged during a transformation(39:31) Thin-slicing one's way through transformation(40:50) Rico's Treasure Chest───For inquiries about sponsoring the podcast, please reach out to podcast@panash.ioMentioned in this episode:Elevate your product careerDo you feel stuck, not knowing how to tackle a problem? Are you looking for a solution to help your team members grow in their craft? Either way, check out www.panash.io Panash works with product leaders to bring expert insights and proven frameworks you can use to truly deliver impact in your role. Companies like Atlassian, Contentsquare and Mirakl ALL choose Panash to provide the right level of training and coaching to their product teams, so they can perform at their best. Whether you're a product leader or an individual contributor: head to www.panash.io, book a seat to one of our many programs and raise your product game today. Check out https://www.panash.io. Panash

John O'Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what's happening with their brands online and, more importantly, why. We discussed all of this during our conversation on the On Brand podcast. About John O'Melia John O'Melia was previously the CEO of Seal Software, which was acquired by DocuSign in 2020. He has also held senior leadership positions in Customer Success and Sales at EMC. Earlier in his career, he was a partner at Coopers & Lybrand/PwC where he oversaw global projects in multiple industries. Over the course of his career, he has always sought to truly understand customers' needs and aspirations associated with their investment in technology and to ensure they realize the maximum possible return. John joined Contentsquare in early 2021 as Chief Customer Officer. His Customer Success team works to ensure all customers harness the full power of Contentsquare's technology to drive significant business value. Episode Highlights Making the digital world more human. When I asked John for Contentsquare's elevator pitch that's how he answered—helping customers make the digital world more human by understanding “what's happening and why it's happening.” What can companies do today to make their brand recession-proof? “There are two things,” John notes. First, you have to be truly data-driven.” He went on to cite a stat that only 7% of companies are data-driven. The second thing is a little harder. “You have to fit on customer experience,” John explained. “You have to look beyond just checking the box. Is your brand really known for this?” What brand has made John smile recently? John shared a story that made him (and me!) smile with a brand in a … “unique” industry: Lovehoney. To learn more, check out the Contentsquare website and connect with John on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, host Briana Okyere chatted with Yanilda Gonzalez, Director of Global Talent Acquisition Operations at Contentsquare.   Contentsquare is all about digital experience analytics, helping its clients understand the human emotions behind clicks. Yanilda says that looking at these emotions and motivations can make the digital world more human.   She and Briana discuss: Why it's important to move slowly in order to move fast — be intentional about scaling. Tips for moving into management — Yanilda suggests being a “player-coach” and mentoring those around you. The importance of taking the initiative — you never know how a career path can be influenced by the little things you volunteer for. Yanilda also discusses turning down a direct promotion in favor of a broader position that helped her progress in operations.   This episode is brought to you by Tonkean Tonkean is the operating system for business operations and is the enterprise standard for process orchestration. It provides businesses with the building blocks to orchestrate any process, with no code or change management required. Contact us at tonkean.com to learn how you can build complex business processes. Fast.   #Operations #BusinessOperations

When every business is talking about the power of digital experiences, I want to learn more about what that means and look beyond the buzzwords and toward the business value it offers. Contentsquare, the global leader in digital experience analytics, was recently named a winner of the 2022 Aragon Research Innovation Award for Digital Experience Analytics. So today's guest is Dave Anderson from Contentsquare, which helps brands deliver the power to make the digital world more human. Dave shares his origin story and the path that led him to an AI-powered platform that provides rich and contextual insight into customer behaviors, feelings, and intent at every touchpoint in their journey. I also learn more about the story behind Contentsquare, founded in Paris with offices worldwide and has raised $1.4B in investment funding. We also discuss the emergence of apps and reliability but the lack of focus on the experience. Finally, we talk about the Tech Seeking Human Podcast - a podcast about AI built on the back of working at Dynatrace and exploring where AI is heading.

What's it like running one of the fastest growing tech companies in France? Jonathan Cherki, founder and CEO of Contentsquare, joins us from New York to talk about how his company became a global leader in helping brands enhance their customers' digital experience. We discuss why Jon left his family's dry legume supply business to found a tech company, the strategy behind Contentsquare's rapid growth, and what's next for brands after a decade of ecommerce revolution. Hosted on Acast. See acast.com/privacy for more information.

Pour ce 1er épisode de rentrée, Olivier Attia, CEO @Gershon Consulting délivre en 1h25 un véritable MBA pour comprendre les codes et entreprendre sur le marché américain. Et en 26 ans aux USA, tel Nelson Mandela, qui ne perd jamais, qui gagne ou qui apprend, Olivier a beaaaaaaaaaaacoup appris. "Failure is not an option: Keep trying." Prenez des notes, ca défile. Ingénieur de formation et visionnaire, il a fondé successivement et revendu 4 startups. Il a été élu "Breakout Company of the year" par Forbes, a levé des millions, en a perdu 9,4 et fort de cette expérience est aujourd'hui à la tête d'une plateforme de service centrée sur le branding, le marketing et la vente, qui aide petits et grands entrepreneurs à se developper outre-atlantique! L'aventure de Contentsquare pilotée par l'emblématique Jonathan Cherki fait partie de ses faits d'armes... Son parcours, semé d'embûches sert de trame à ce cours magistral, plein d'humour dans lequel vous découvrirez les clés de l'American Dream version moderne. Bonne écoute! Elsa ASK