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Latest episodes from DealersEdge Q&A With Mike B

Fix Your Dealership Business Development Center (BDC)

Play Episode Listen Later Apr 23, 2018 12:31


Join us for an in person conference on maximizing your dealership's BDC with Joni Stuker! https://dealersedge.com/stuker/

Q&A with Brooke Samples: Auto Dealership Staffing Metrics

Play Episode Listen Later Apr 8, 2018 10:08


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Ed Kovalchick: 2018 Update: Habits & Practices of the Exceptional Service Manager

Play Episode Listen Later Apr 8, 2018 19:33


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A with Rob Campbell on Business Math and Financial Analysis for Service Managers

Play Episode Listen Later Mar 27, 2018 21:13


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Rob Campbell's Business Math and Financial Analysis for Service Managers

Q&A on Breaches Costing Auto Dealers Big Losses of Data and Money

Play Episode Listen Later Mar 13, 2018 24:15


Mike Bowers asks questions submitted by himself and attendees during Erik Nachbahr's IT Horror Stories - Breaches Costing Auto Dealers Big Losses of Data and Money DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Full Workshop Recording For Non-members can be located here:

Q&A on Understanding the Automotive Financial Statement for GMs and Dealership Department Managers

Play Episode Listen Later Mar 13, 2018 18:46


Mike Bowers asks questions submitted by himself and attendees during Brooke Samples' Understanding the Automotive Financial Statement for GMs and Dealership Department Managers DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Is Bitcoin Cash? And Other IRS Form 8300 Concerns for Auto Dealers

Play Episode Listen Later Feb 19, 2018 11:54


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Auto Dealership Online Reviews are the New Word of Mouth with Jon Eyre & Matt Boyce

Play Episode Listen Later Jan 16, 2018 6:22


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Monster Q&A on US Tax Reform 2018 Implications for Auto Dealers and Dealerships

Play Episode Listen Later Jan 9, 2018 48:45


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B and Rob Campbell & Nicole DeRosa: Auto Dealers Need to Know about IRS Form 1099

Play Episode Listen Later Dec 27, 2017 16:33


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B and Joni Stuker Building a BDC to Boost Service & Parts Profits

Play Episode Listen Later Dec 27, 2017 19:32


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

DealersEdge Quick Clip: The Impact of Video for Auto Dealers with Stefan Drechsel

Play Episode Listen Later Dec 11, 2017 5:58


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B: Dealers, Do you know the #1 Misconception About Life Insurance?

Play Episode Listen Later Dec 4, 2017 14:03


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

DealersEdge Q &A With Mike B: Fighting Lower Gross Margins & Rising Costs

Play Episode Listen Later Nov 20, 2017 12:08


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

DealersEdge Chuck Hartle: Shocking News About Returning Parts to The Manufacturer

Play Episode Listen Later Nov 13, 2017 6:15


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: vip.dealersedge.com/ Chuck Hartle': Re-Thinking the Parts Pricing Matrix to Maximize Profits in 2017 Workshop Info: Air Date: Thursday November 9 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Chuck Hartle' Program Length: 60 Minutes SKU: DLK2 How to build the perfect parts pricing strategies for Customer, Wholesale and Internal sales. Explore the role of Price Escalators in search of the right balance for price, value and profits. Past workshop, updated for 2017. Chuck Will Guide You To: Parts pricing strategies for all types of sales, in-shop, over-the-counter, wholesale… Effective testing of new escalators and matrix pricing formulas A honest appraisal of your current parts pricing policies and practices A set of new principles to guide and reshape your parts pricing formulas to maximize competitive advantage and bottom line profits.

DealersEdge Quick Clip: Dealership Key Employees - Why Use Deferred Compensation?

Play Episode Listen Later Nov 5, 2017 4:50


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: vip.dealersedge.com/

DealersEdge Booke Samples: Auto Dealership Forecasting - Fresh Ideas and New Perspectives

Play Episode Listen Later Oct 30, 2017 7:19


Workshop Info: Air Date: Thursday October 26 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Brooke Samples of Profit Blueprints Program Length: 60 Minutes SKU: DLJ4 If you want growth in 2018 you need to seek and embrace change. Brooke Samples’ advice: “Fire yourself and then re-hire the you you always wanted to be!” Brooke analyzes a lot of dealership financial statements. She tells us that those that take giant leaps forward (even saddled with a poor market) seek, embrace and then force change. If your growth is stalled, it’s way past time for you to forecast 2018 with fresh ideas and new perspectives. This workshop is for all department managers. It is designed to be a thought-starter and to answer the questions of…how and why dealers and managers should pay closer attention to their forecasting process. How and why many are missing great opportunities! For Profit Center Managers You Will Learn: Why CHANGE is the only way to think…Fresh Ideas & New Perspectives How to Calculate each Department's Full Potential using Benchmarks When to include rank and file employees in the forecasting process How to create the action plans that will result in goals actually achieved How to stay "on track" through the forecast period

DealersEdge Greg Criss: Declined Service Recommendations - Creating a Follow Up Calling Process

Play Episode Listen Later Oct 23, 2017 7:05


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: vip.dealersedge.com/

DealersEdge Don Hannahs: Succession Planning for Today’s Auto Dealers

Play Episode Listen Later Oct 9, 2017 10:10


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Quick Clip Charles Feuss, J.D: Basics Of Employee Handbooks in Auto Dealerships Today

Play Episode Listen Later Sep 20, 2017 4:44


Workshop Info: Air Date: Thursday September 14 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Charles Feuss, J.D Program Length: 60 Minutes SKU: DLI2 If it has been years since updating your Employee Handbook, you could be seeking rather than avoiding problems… Big and Small. Employees and managers have many expectations of each other. Unfortunately, often both employees and management seem to be working from a different set of guidelines. Given the accelerating rate change, a regular review of your dealership’s Employee Handbook is required. How long has it been since you have read or reviewed yours. Join us a Charlie Feuss, J.D. covers the basics of Employee Handbooks for today’s auto dealership environment. You will explore: Why you should or should not have an up to date employee handbook (EHB) What Basic Policies should be included in every EHB Optional Policies that you should at least consider Special Policies that address your locale, business style, weather, events, etc. Communicating your dealership business philosophy, goals and expectations.

Q&A With Mike B and Alan Haig: Mega-Trends Impacting Auto Retail Today

Play Episode Listen Later Aug 26, 2017 7:22


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Alan Haig: Mega-Trends Impacting Auto Retail Today… Highlights from the Haig Report

Q&A With Mike B and Steve Kwiatkowski on The Exceptional Auto Dealership Service Drive

Play Episode Listen Later Aug 18, 2017 6:26


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ In a segment from our latest workshop Steve Kwiatkowski Takes us through an Ideal Advisor Opportunity Walk-though.

Q&A With Mike B and Erik Nachbahr: Spear Phishing Threats - An Attack at Your Dealership

Play Episode Listen Later Aug 11, 2017 7:19


Mike Bowers asks questions submitted by himself and attendees during Erik Nachbahr's New Spear Phishing Threats and Tips to Reduce the Risk of an Attack at Your Dealership

Q&A With Mike B and Brooke Samples: Automotive Financial Statement for GMs and Dealership Managers

Play Episode Listen Later Jul 27, 2017 22:24


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B & Rob Campbell & Lou Young on Retail Rates for Dealership Factory Warranty Claims

Play Episode Listen Later Jul 21, 2017 14:20


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Rob Campbell & Lou Young's How to Apply for Retail Rates for Factory Reimbursed Warranty Claims

Q&A With Mike B and Stefan Drechsel on Dealership Service Department Apps

Play Episode Listen Later Jul 14, 2017 20:04


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Stefan Drechsel's New Electronic Service Department Applications. What You Need to Know DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B and Don Tipton On Dealership Service Business Plans

Play Episode Listen Later Jul 3, 2017 19:38


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B and Brooke Samples on Auto Dealership Internal Theft

Play Episode Listen Later Jun 25, 2017 34:16


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Brooke Samples' Auto Dealership Internal Theft

Q&A With Mike B and Christine Andrews & Rob Campbell on Dealership Controller Wow Factor

Play Episode Listen Later Jun 11, 2017 16:20


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Christine Andrews & Rob Campbell: The Auto Controller WOW Factor - 5 Sure-Fire Ways to Create Quick Store-Wide Improvements

Q&A With Mike B and Steve Nickelsen on 70% of Used Car Depts Under performing

Play Episode Listen Later Jun 4, 2017 8:20


Mike Bowers asks questions submitted by himself and attendees during Steve Nickelsen's: Why 70% of Used Car Depts Underperform … and How to Unlock Your Real Used Vehicle Potential

Q&A With Mike B and Don Tipton Create a Disney-Like Experience In Your Dealership Service Department

Play Episode Listen Later May 29, 2017 20:31


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Don Tipton's How to Create a "Disney-Like" Customer Experience In Your Dealership Service Department

Q&A With Mike B and Kevin Baumgart: Focusing on Talent Management to Improve Dealership Operations

Play Episode Listen Later May 12, 2017 15:24


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Steve Nickelsen: Why So Many of the Dealer's Truly Great Ideas Fail to Launch

Play Episode Listen Later Apr 28, 2017 34:18


Workshop Info: Air Date: Live Thursday, April 27, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Steve Nickelsen Program Length: 30 Minutes If you are a Dealer or GM, there is no shortage of new concepts, ideas and strategies that could make your dealership organization better! Yet so many great ideas fail at the execution stage… WHY? I know this has happened to you! You return from a 20-Group Meeting or the NADA Convention… or maybe you read an article or book that inspires and enthuses you to bring a specific improvement to your auto group or store. But when you present this ‘great idea’ to your management team, they smile, nod, stifle a groan… then they hope if they just ignore you for a couple of weeks, it will all go away. Or maybe, they argue about the wisdom of trying something new. Any of this sound familiar… Lame Excuses: “Our customers are different and they will not like this.” “We tried that once and it didn’t work.” “We don’t have the time.” But if others have found this idea successful, is any of this valid? More than likely NOT. Visit with Steve for just 30 minutes and he will show you: Why so many improvement plans fail to execute in your dealership or group Why having great ideas and opportunities is not enough to move from theory to practice Why dealerships are a particularly difficult environment to bring about improvement and change Why you so often hear the same lame and uninspired excuses How an Executive Virtual Coach can provide the implementation muscle that takes your great ideas and opportunities and turns them into increased efficiencies and profits.

fail launch mountain gm dealer great ideas nada convention group meeting
Q&A With Mike B and Phillip Sherman on Auto Dealership Telecom Technology

Play Episode Listen Later Apr 14, 2017 17:58


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B and Greg Criss on How to Benefit from Tablets on the Dealership Service Drive

Play Episode Listen Later Apr 6, 2017 14:14


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Greg Criss' on How to Benefit from Tablets on the Dealership Service Drive

Q&A With Mike B Ryan Bongard on The Power of a Blended Dealership BDC to Drive Sales for All

Play Episode Listen Later Mar 16, 2017 19:00


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Ryan Bongard's The Power of a Blended BDC to Drive Sales for the Entire Dealership

Q&A With Mike B and Rob Campbell: How to Balance the Dealership Parts Department Checkbook

Play Episode Listen Later Feb 24, 2017 13:04


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Rob Campbell's How to Balance the Parts Department Checkbook

Q&A With Mike B and Becky Chernek on Auto Dealership Digital F&I Retailing

Play Episode Listen Later Feb 16, 2017 22:46


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Becky Chernek's How to Ride the Wave to Digital F&I Retailing

DLB3 Becky Chernek: How to Ride the Wave to Digital F&I Retailing

Play Episode Listen Later Feb 16, 2017 76:26


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Catch the Wave - How to Offer Your Customers Online Financing! Workshop Info: Air Date: Thursday, February 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Becky Chernek Program Length: 60 Minutes The F&I process in most dealerships has long been the bottleneck in the selling process resulting in more than a few unhappy and frustrated customers. Join F&I trainer and consultant Becky Chernek as she explores ways you can offer your customers an online financing choice. Learn what is available from many sources via this workshop Options are many and can include simple "pre-qualification” up to the entire financing process - To successfully implement, you will have many choices to consider. Learn about them here. You will learn: About the expansion of online financing opportunities available to dealers About the current array of online financing products and vendors available to dealers How online financing can speed up the delivery process and enhance the buyer's experience How online financing offers can help you insulate the customer from other 3rd party providers How to create a Virtual F&I Manager alternative

Q&A With Mike B and Jim Flint on How to Control Your Auto Dealership Marketing & Ad Budget

Play Episode Listen Later Feb 3, 2017 14:25


Mike Bowers asks questions submitted by himself and attendees during Jim Flint's How to Control Your Marketing & Ad Budget Using Moneyball Strategies. DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/

Q&A With Mike B and Jeff Sacks on Ideal Pay Plans for General Managers

Play Episode Listen Later Jan 26, 2017 16:04


Mike Bowers asks questions submitted by himself and attendees during Jeff Sacks' Ideal Pay Plans for General Managers For More on Dealership Pay Plans Visit: https://payplans.dealersedge.com/

Q&A With Mike B and Charlie Feuss J.D on Dealership Service Advisors - OT or No OT

Play Episode Listen Later Jan 20, 2017 14:24


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Charlie Feuss' J.D Questions & Answers About Service Advisors - Exempt or Non-Exempt - OT or No OT

Q&A With Mike B and Brook Samples on Getting Smart Data From Your DMS

Play Episode Listen Later Jan 7, 2017 11:39


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Brook Samples' How to Get More Smart Data From Your DMS Workshop Info: Air Date: Thursday, January 5, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Brooke Samples of Profit Blueprints Program Length: 60 Minutes How to Fine Tune Account Numbers, Journal Sources, Schedules and DOCs to Create Smarter & More Profit-Focused DMS Reporting. The very best dealerships work with the very best financial reporting information. And no one does it better than Brooke Samples. Visit with Brooke as she reveals her secrets for deploying many of the DMS tools now at your command, but almost universally under-utilized. You are guaranteed to take away a long list of Brooke's favorite tools to extract the data needed to improve profits in 2017. For General Managers who want to learn the accounting side of their DMS, this is a must-see workshop. Changes to Make Your DMS Work Smarter: Add more Account numbers to your General Ledger for faster analysis, to create better strategies and to effortlessly track long-term trends Add Journal Sources to save time, reduce mistakes and provide better analytics Quickly find potential problems when reviewing your General Ledger Summary Add more Schedules for faster analysis and to do the heavy work DOCs to add to save time and monitor your key accounts

Q&A With Mike B and Max Zanan Government Agencies Targeting Auto Dealerships Reduce Your Exposure!

Play Episode Listen Later Nov 17, 2016 11:26


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Max Zanan's Which Government Agencies are Targeting Auto Dealerships… And How to Reduce Your Exposure Workshop Info: Air Date: Thursday November 17, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Max Zanan: from Total Dealer Compliance Program Length: 60 Minutes Discover the Top Areas for Enforcement and Penalty Currently Costing Other Dealerships a Bundle! High Risk Areas for All Dealership Departments. When it comes to government regulation and enforcement it seems that Auto Dealerships have a huge target painted on the rooftop. Laws and regulations impacting auto dealers are many. However, this workshop we will focus on the top enforcement threats facing most auto dealers today and how you can prepare and adjust to lessen your dealership's exposure. Attend this workshop and you will learn about: How the FTC is cracking down on deceptive advertising and how you can protect against huge fines and bad PR The finer points regarding Used Car Rules Violations and potential enforcement Fair Lending Practices and how to comply with current rules and enforcements Sexual Harassment as a Very Real and Current liability. Why it is important to have standard price list of the F&I products offered.

Q&A With Mike B and Rob Campbell on Business Math and Financial Analysis for Service Managers

Play Episode Listen Later Nov 11, 2016 13:13


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Workshop Info: Air Date: Thursday November 10, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Rob Campbell Program Length: 60 Minutes Basic & Advanced Financial Analysis for Dealership Service Directors & Managers – Forecasting – Net Profit Improvement Now more than ever dealership Service Directors and Managers must become experts in analyzing their businesses so that they can plot the proper course. This program is designed to feature not only the “basics of business math” in the service department, but also to assist in planning for profit improvements in the face of future market uncertainties. Make sure you have a calculator and your financial statement info handy. You will learn real world examples for: How to outline your Service Dept financial goals to the Dealer and GM How to calculate the many ratios used in service: Fixed Absorption, Net-to-Gross, Cost of Sale, Semi-Fixed Expense… and many, many more. Learning to crunch the numbers like a pro

DKK1 Chris Hill: Pay Per Click- Basics of a Properly Managed PPC Campaign for Auto Dealers

Play Episode Listen Later Nov 4, 2016 56:37


Link for Handouts: http://dealersedge.com/Media/MediaManager/dkk1.pdf Online Workshop! Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Chris Hill of Aronson Advertising Program Length: 60 Minutes In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change. What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current. That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago. Chris will feature real world updates on: What to expect from a properly managed PPC campaign Branded keyword search terms Dynamic used car PPC ads How PPC ads are graded, ranked and presented to a searching consumer The importance of "relevance" and "quality" scoring

Q&A With Mike B and Mark Ludwig - Forecast & Budget for a Potential Auto Industry Downturn

Play Episode Listen Later Oct 27, 2016 16:06


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Full Workshop Recording For Non-members can be located here: Mike Bowers asks questions submitted by himself and attendees during Mark Ludwig's How to Forecast & Budget for a Potential Downturn

Don Tipton: How to Strap a Rocket to Your Service Department

Play Episode Listen Later Oct 19, 2016 56:08


Online Workshop! Air Date: Tuesday October 18, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Don Tipton don@dtcretailconsulting.com Program Length: 50 Minutes Don Tipton says that the average 12-technician service department can add over $600K in Gross Profit by effectively addressing 10 service operation pain points. Is it possible you are leaving this much money on the table in service? Visit with Don on Tuesday Oct 18 as he discusses his 10 Keys to an additional $600K. Tuesday, Oct 18 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific You will learn real world ways to: Increase the technician's available hours Improve production by identifying and reducing "lost time" Get control of Work in Process and Unapplied Labor Staff the Service Lane efficiently to maximize profit Attract and keep more service customers Raise the value per repair order

Q&A With Mike B, Bruce Polkes and Mark Pantages on Using Video to Sell More Cars

Play Episode Listen Later Oct 15, 2016 15:15


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Bruce Polkes and Mark Pantages' How to Effectively Use Video on Tablets in the Sales Process

Q&A With Mike B and Joni Stuker on How to Find, Hire and then Keep Highly Productive BDC Reps

Play Episode Listen Later Sep 29, 2016 15:23


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Mike Bowers asks questions submitted by himself and attendees during Joni Stuker's How to Find, Hire and then Keep Highly Productive BDC Reps

Q&A With Mike B and Kevin Baumgart: Using Power of Dealership's Website to Draw Millennial Talent

Play Episode Listen Later Sep 9, 2016 17:25


DealersEdge VIP Members Have Access to The Full Workshop and Hundreds More! (Video - MP3 - CD - PDF Executive White Paper) For More Info: https://vip.dealersedge.com/ Full Workshop Recording For Non-members can be located here: Mike Bowers asks questions submitted by himself and attendees during Kevin Baumgart's How to Use the Power of the Dealership's Career Site to Attract Talent and Reduce Costly Turnover

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