Do It Scared® with Ruth Soukup

Join me LIVE for a powerful 5-Day Virtual Event designed to help you step into the best version of you. The life you want is actually so much closer than you realize.In just 5 days, you'll map out a vision so clear you can feel it, then walk away with the plan in hand to actually make it happen.You've spent years showing up for everyone else—at work, at home, and in every corner of your life.But somewhere in the middle of all that doing, you forgot who you are, or what you want. You forgot what makes you come alive.It's time to come back home to yourself—to remember your dreams, your spark, and your strength.​And that's exactly what these five days are for.Join me to Ignite Your Best Year Yet HERE.----------Feeling stuck, uninspired, or just going through the motions? You're not alone. In this powerful episode, Ruth pulls back the curtain on a sneaky but dangerous place so many of us find ourselves in: maintenance mode—where life looks “fine” on the outside, but feels flat and joyless on the inside.If you've lost sight of your dreams, can't remember the last time you felt excited, or feel like you're drifting without direction, this conversation is your wake-up call.Ruth unpacks why this happens, how to recognize the signs, and the exact 5-step framework she uses (and teaches) to reignite purpose, rebuild vision, and reclaim a life that actually lights you up. Plus, she shares real-life transformation stories from women who've done this work—and how you can too.This is the clarity you've been craving.What You'll Learn:How to recognize when you've slipped into maintenance mode (and why it's so dangerous)Why goal-setting doesn't work when you're disconnected from your desiresWhere real joy comes from—and why it's not achievementThe 5-step Ignite Your Drive framework for getting unstuckWhy you can't afford to wait for the “right time” to go after what you wantKey Quotes:“Maintenance mode steals your joy without you even realizing it.”“You weren't meant to just survive your life—you were meant to actually live it.”“Joy doesn't come from arriving. It comes from striving toward something that matters.”“You can't create a plan without a vision. And you can't have a vision if you've forgotten what you want.”Resources Mentioned: Join me to Ignite Your Best Year Yet HERE.Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup

Join the Daily Sales IncubatorIf it feels like nothing in your business is working anymore, you're not alone—and you're not crazy.In this episode, I'm breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what's actually working in their business right now.We'll unpack the real reasons behind this widespread burnout and confusion (hint: it's not your fault), the massive shift that's happening in the online business landscape, and the exact framework I'm using—and teaching—to help business owners not just survive this new era, but thrive.This isn't about tweaking your funnel or posting more content. It's about rewiring your business for trust, connection, and sustainability—before it's too late.What You'll Learn:Why traditional marketing tactics are failing—and what's replacing themThe “trust recession” and how it's quietly killing conversionsThe 3-pillar system I'm using to generate daily sales (without burning out)Why automation isn't the answer—and what to focus on insteadHow to build real connection at scale in the age of AIResources Mentioned:Join the Daily Sales IncubatorKey Quotes:“It's not that you're doing something wrong—it's that the entire landscape has changed.”“Marketing doesn't create trust. Relationships do.”“We've hit peak content. The only thing that stands out now is connection.”“Funnels are linear. Flywheels create momentum that compounds.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup

Some lessons you can only learn the hard way—and believe me, I've learned my share.In this raw and reflective episode, I'm sharing five of the most important truths I've learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention.If you've ever felt stuck, like you're spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They're the lessons that changed everything—not because they were easy, but because they were real.Let's get honest about what it really takes to build a business and life you actually love.What You'll Learn:Why waiting for rescue is the fastest way to stay stuckThe real difference between emotional spiral and mental strengthHow structure actually creates freedom (not friction)Why setting the “wrong” goal might be exactly what you needWhat most high-achievers get wrong about joy—and how to fix itKey Quotes:“Nobody is coming to save you. But the good news? You don't need them to.”“Mental strength is a muscle—and you train it by the way you talk to yourself.”“Structure doesn't trap you—it frees you. Without it, you drift.”“Purpose doesn't come from picking the perfect goal. It comes from movement.”“Joy isn't a finish line. It's available now—in the middle of the mess.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup

Let's talk about the invisible force that's keeping you stuck—even when you know exactly what you want.In this episode, I'm sharing two real-life stories of resistance from just this past week: one about booking a simple flight to see my mom, and another about restarting this podcast. In both cases, the task should have been easy. But resistance showed up in sneaky, subtle ways—procrastination, avoidance, guilt, shame—and almost kept me from taking action.The truth? Resistance isn't proof you're lazy. It's proof you're about to grow. And when you know how to repair it instead of letting it run the show, everything changes.You'll walk away with my exact 10-minute Resistance Repair framework that you can use right now to stop self-sabotaging and start moving forward—fast.What You'll Learn:Why resistance always shows up before your next breakthroughHow self-sabotage disguises itself as procrastination, perfectionism, and "reasonable" excusesA step-by-step framework to repair resistance in 10 minutes or lessThe one thought shift that can break the spiral of avoidanceHow to take back your momentum before the year endsResources Mentioned:The Finish Strong Project HERE.Key Quotes:“Resistance isn't proof you're lazy. It's proof you're about to grow.”“You don't need more motivation—you just need to fix the thought that's keeping you stuck.”“You can't take action when your brain is stuck in shame. You have to lead it somewhere new.”“The goal isn't to eliminate resistance. It's to recognize it faster and move through it smarter.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space.And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry.Take the survey here.And one more thing… I wanted to create a way to open up a conversation about all of this, so I decided to put together a FREE Facebook group—The Ruth Soukup Business Circle—and I'd love to have you join me there.Let's be honest—online business isn't what it used to be.Sales are down. Funnels are flat. Launches are stalling. What used to feel easy now feels hard—and if you've been feeling it too, you're not crazy.In this raw and real episode, I'm pulling back the curtain on the massive shifts happening behind the scenes in my business and why I'm rebuilding from the ground up. I'll share what's no longer working (even though I really didn't want to admit it), what's changing, and the 3 massive shifts we're making to do business differently—because this isn't just about strategy. It's about leadership. It's about courage. And it's about stepping into what's next… even when it's terrifying.If you've been feeling stuck, stale, or unsure what's working anymore, this episode is for you.What You'll Learn:Why the “old playbook” of online business is brokenThe truth about content in the age of AIWhat's actually working in a trust-recession economyThe 3 key shifts we're making right nowWhy it's okay to change—even if you don't have all the answers yetResources Mentioned:Powerhouse Program – Apply here to see if you're a good fit & get access to the private training.The Finish Strong Project HERE.Key Quotes:“You can't fix what you won't face.”“Content isn't the product anymore—transformation is.”“We're not in a marketing economy anymore. We're in a relationship economy.”“The future isn't about automation. It's about connection.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup

​For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me.Join me for The Finish Strong Project HERE.----------It's easy to think about goals at the beginning of the year.It's that fresh start season, “new year, new you” and all that jazz.Everyone's talking about resolutions, so you do too.And then promptly forget about them, come February or March. By the time summer hits, all those good intentions have been long forgotten, and then fall comes and almost feels like…what's the point? The holidays are right around the corner, so you might as well wait until next year.Right?And I get it. But I don't buy it. Because what I've learned over the past 15 years of being super intentional with my goals, is that 90 days is actually a long time.Long enough to make real progress on anything you want for your life.Long enough to see real results, but still short enough to keep you focused.Even in the midst of a busy season.And I believe that you have the power to make this your best quarter yet. Not next year. Not when life gets less crazy. Right now. This year, we're not limping to the finish line. So let's dive in.

Is your family getting your last and your least instead of your first and your best? Successful entrepreneur Mark Timm realized that was the case for him, so he shifted his mindset. Now, he’s the CEO of his most important business: his family!

Can you believe that 40% to 45% of your daily life is ruled by habit instead of choice? Imagine if you could harness that power to work for you! Today’s guest, Charles Duhigg, will help you learn to form good habits and change bad ones.

Does the world feel like a scary place right now? You’re not alone! But even in times like these, we can work within ourselves to foster positivity and spread love. Jon Gordon is here to help you speak truth to yourself and find a brighter reality.

If you’ve wondered whether you should write a book, the answer is yes! (With one big exception.) Chandler Bolt of Self-Publishing School chats about good and bad reasons to write, how to fail forward, and doing things right.

Do you struggle with your conversion rate? So does Tamara Harris of Design Your Way Home! Tune in as she Gets Ruthed. She (and you) will learn why knowing your numbers is so important, and how to create great opt-ins and lead capture pages.

Are you ready to let go of wearing masks and become your true self? Jen Hatmaker is passionate about helping women find the courage to just be themselves, and this inspirational episode will empower you to do exactly that.

Six months ago, Cassidy Tuttle came on the show to Get Ruthed! Now she’s back and ready to talk about the amazing changes she’s seen in her business. Tune in to learn about the value of going for progress, not perfection!

Do you struggle to focus on one goal because you have too many passions & projects? Sagan Morrow, a multi-passionate creative, created a successful business as a productivity expert & romance novelist. Listen to learn about pivoting & time management!

Kate Campion has amazing traffic to her site, but she’s not even earning minimum wage! Tune in as she Gets Ruthed and learns how to figuratively start farming her land instead of just selling space on billboards.

Amid the chaos of today’s world, is there space to find success and create a new business? Yes! Dean Graziosi, who knows a thing or two about building through chaos and uncertainty, is full of powerful advice about how to seize the moment.

Melissa Barnett has a great success story of turning her suburban yard into the mini-farm of her dreams. But her blog helping others do the same hasn’t flourished. Tune in as she Gets Ruthed & learns to prune her site so it can blossom into a business!

A crisis doesn’t need to be a setback; it can be an opportunity. The amazing Susie Carder, a profit coach who has lived through it all, shares her powerful insights. Learn about how she started from nothing and rebuilt when she lost everything.

Allyson Dennen is dedicated to making her blog a success, but she just isn’t seeing progress or gaining traction. Tune in as she Gets Ruthed and learns to niche down, hone in, and get over bright shiny object syndrome.

Imagine a life in which you didn’t need anyone’s approval but your own, because you trusted yourself so deeply. Now, live that reality! Susie Moore talks about cultivating true self-confidence and living life on your own terms, even in uncertain times.

Julianna Poplin is back! Six months after she Got Ruthed, she has dramatically more traffic, a bigger email list, and even a new product. This follow-up conversation covers what she’s already done, and is packed with great advice for where to go next.

Following your passion isn’t meant to be easy! Akshay Nanavati knows this all too well, but instead of fighting against the idea of a hard path, he embraces it. And he’s here to help you do the same by finding, living, & loving your worthy struggle.

Six months ago, Brooke Van Sickle Got Ruthed! Now she’s back to talk about how the experience has impacted her perspectives and her business. Is she a published author? Has she launched her course? Tune in to find out!

As a mom, not much could be worse than having your kids ripped away from you. Ashley LeMieux, founder of The Shine Project, had to endure exactly that, and still finds a way to let her light shine and do good in the world.

Imagine standing in a gold mine, just one swing away from striking it rich… then setting your pick down to go do the dishes instead. This Get Ruthed chat with Yvonne Jimerson of Redefining Posh is all about prioritizing & getting out of your own way!

Rules are for suckers! Edie Wadsworth and Ruth throw the rules of podcast interviews out the window to have a candid chat about anything and everything. Listen in to their conversation about business, marketing, goals, and more!

Do you want to turn your side hustle into your full-time job, but fear you’ll fall flat on your face? You’re not alone! Kristi Valentini gets Ruthed and learns all about changing course, pushing past procrastination, & the value of failing fast.

Gina Horkey broke free of the chains of a traditional career even though it all looked perfect on paper. Now, she’s on track to hit 7 figures of revenue! Hear about her wins and lessons along the way, and her advice for new entrepreneurs.