Podcasts about khierstyn ross

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn's work, she's helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.In This Conversation We Discuss: [00:00] Intro[00:58] What Launch and Scale™ does[01:31] Launch and Scale is the question Chase always asks[01:55] How Khierstyn ended up launching her own business[04:47] The crowdfunding landscape is very different today[05:19] From crowdfunding to pre-orders/Shopify launches[05:58] Clarifying that “Kickstarter” means crowdfunding[06:29] Why is product validation important?[07:27] Validate products before crowdfunding[08:23] Product validation: Small runs[09:34] Product validation: VIP programs[10:56] The duality of interviewing podcast hosts[11:21] Shopify vs Kickstarter on product validation[12:04] Weighing in on Shopify and Kickstarter[13:11] The downside of Kickstarter being popular[15:50] Shopify provides a more controlled launch[16:16] Breaking down the expenses on Kickstarter[17:37] You essentially run 2 campaigns on Kickstarter[17:55] If Khierstyn would choose, is it just Shopify?[18:47] Don't use the Kickstarter model on Shopify[20:13] Kickstarter is viable, just know the risks[20:39] When should you reach out when you have an idea?[21:38] Where to find KhierstynResources:Subscribe to Honest Ecommerce on YoutubeSubscribe to Launch and Scale™ @LaunchAndScaleConnect with Khierstyn linkedin.com/in/khierstynUsing a proven growth system to quickly test, launch, and scale your product through Kickstarter and Shopify, profitably launchandscale.coIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Delve into the world of Kickstarter and learn how Shopify merchants can use it to launch products and build an audience. Khierstyn Ross, Chief Brand Builder at Launch and Scale, joins us to explain...TIMESTAMPS[00:03:40] Kickstarter: Crowdfunding for new product inventory.[00:07:06] Knockoffs are a real online threat.[00:12:49] Kickstarter helps launch and boost audience reach.[00:16:50] Storytelling justifies crowdfunding to existing customers.[00:19:43] Pre-launch: build audience for Kickstarter success.[00:23:33] Paid ads lead to qualified email list. VIP funnel.[00:27:36] Preparing for launch by herding customers.[00:33:41] Over communicate to avoid Kickstarter campaign errors.Show Linkslaunchandscale.coKickstarterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Khierstyn Ross has made a name for herself by successfully launching products and brands on Kickstarter. However, the crowdfunding landscape has significantly changed in recent years, particularly on Kickstarter. It is NOT the same world it was in 2019.While the barrier to entry for launching a successful project has become higher, it's still a good fit for many clients. In addition to helping brands on Kickstarter, Khierstyn is also a pro at helping companies grow on Amazon. She's mastered the art of launching new products and pre-sells on Amazon. Here's a look at what we cover: What products do well on Kickstarter, and what products usually flop? What kind of $ do you need to invest for a successful Kickstarter launch?When to launch a new product on Shopify vs. Kickstarter.How to build a brand on Amazon.What kind of results should you expect when launching on Kickstarter?

For the head of a successful business coaching firm, Toronto-based Launch and Scale, Khierstyn Ross, founder and CEO, has an odd goal. “We actually want our clients to fire us,” the e-commerce strategist tells host and award-winning journalist Dean Rotbart. Khierstyn is crazy — crazy like a fox. Her firm's mission is to help launch and scale online brands until they achieve $3 million in annual sales. She's done that successfully for dozens of brands. However, by the time her clients' sales grow to $10 million in yearly revenues, Khierstyn says her nestlings need to move on. That is, fire her before she fires them. Whether you're a startup or long-established, Khierstyn's growth methodology and operational discipline are sure to impress you. Photo: Khierstyn Ross, Launch and ScalePosted: April 10, 2023Monday Morning Run Time: 37:12Episode: 11.34

Khierstyn is an e-commerce strategist that specializes in fast, early-stage growth for online physical product brands using Shopify and Kickstarter.Through her work, Khierstyn helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others.Khierstyn clients have been featured in the New York Times, Forbes, Shark Tank, Dragons Den, and many other leading publications. https://launchandscale.coConnect with me:Instagram: https://www.instagram.com/kimtalkspodcasting/Facebook: https://www.facebook.com/KimTalkscaYouTube: https://www.youtube.com/channel/UCowz4fs2_3aPu8D5d1NAmQwTwitter: https://twitter.com/Kim_Hayden1LinkedIn: https://www.linkedin.com/in/kim-hayden-74a203181/Website: https://www.resilientseries.com/kim-talks-podcast

With the holidays upon us, it's CRUNCH TIME for online retailers! Mike is joined by a fellow marketer, Kickstarter, and Shopify guru, and Founder & CEO of LaunchandScale.com, Khierstyn Ross. Khierstyn's mission is to give entrepreneurs the expertise, skills, and experience needed to launch custom products that make their customers' lives better. Give the gift of knowledge and share this one! Who's The Guest? Khierstyn Ross helps early-stage eCommerce brands launch and scale their brands using Kickstarter and Shopify. They've helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Highlights How Khierstyn helps brands during the holiday season. - 0:40 Tips for last-minute Thanksgiving marketing. - 4:00 Helping clients who are marketing and selling to their audience for the first time. - 7:29 Leveraging, identifying, and using what you have instead of being in a place where you can't deliver. - 10:48 The benefits of creating a personalized shopping experience for customers. - 12:17 Difference between selling and buying in Etsy and Amazon. - 13:03 Advice to clients who are finding the balance between where to put their resources and where to put their marketing efforts. - 14:12 Kickstarter is a tool to help their business get off the ground. - 18:29 How to be successful on Kickstarter? - 20:25 The connection between Kickstarter and Shopify. - 23:23 Why people or brands are doing crowdfunding campaigns? - 26:09 Where to find information about Khierstyn Ross and why people should find out more about them. - 27:14 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Khierstyn Ross https://msha.ke/khierstyn https://launchandscale.co/ https://www.linkedin.com/in/khierstyn  Subscribe, Share, and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Khierstyn Ross talks with Paul about starting a running Launch and Scale. Launch and Scale is an online resource for people looking to start an ecommerce brand. Khierstyn describes how she got started, the decisions founders make and what it means to sell a product. Listen to hear about Khierstyn's story and what she does.Stay tuned as they talk about : -  Building a product that makes an impact and has a community following-  Why do people want to create their own products?  -  How to determine whether a product is a right fit    Thank you for listening. Connect with us athttps://businesslegacypodcast.com/ https://innovativewealth.com/ More about Khierstyn Ross: LinkedIn: https://www.linkedin.com/in/khierstyn/?originalSubdomain=ca Website: https://launchandscale.co/

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through her work, she's helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.Get in touch with Khierstyn:tiktok: https://www.tiktok.com/@khierstyn_youtube: https://www.youtube.com/c/Khierstynwebsite: https://launchandscale.co/

Brought to you by: MrCreditRepair.biz Guests: Dr. Alan Lindemann - Obstetrician and maternity mortality expert talks about safe births and post-Roe maternal healthcare, Khierstyn Ross - e-Commerce strategist discusses early-stage growth for online physical product brands using Shopify and Kickstarter.

Ezra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take your business to the next level.

If you've ever considered running a Kickstarter campaign, you MUST listen to this episode first. Khierstyn Ross has successfully engineered multiple 6-figure raises for clients, and in this episode she shares all her secrets. Learn how to run a successful Kickstarter campaign by stacking the deck in your favor beforehand!

Khierstyn Ross is back for another episode of Lunch with Norm! Crowdfunding has changed the game for developing products for Amazon and E-Commerce. Khierstyn Ross specializes in go-to-market strategy for products using Kickstarter & other popular channels. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story. But it's not as easy as posting about your dream product and walking away. In this episode, Khierstyn answers your questions about running a successful crowdfunding campaign. Khierstyn also shares how she was able to raise 100K in 14 hours! Find out everything you need to know to have a great product launch. Produced By Kelsey Farrar Theme Music By Hayden Farrar

Khierstyn Ross is a wealth of knowledge when it comes to launching products on Kickstarter.  She's experienced the highs of multiple 6-figure product launches, plus she's endured the heartache of a launch gone bad.  She knows what to do and, just as importantly, what to avoid. In this podcast, we talk about the keys to building a 6-figure crowd-funded product launch including: What products work best for a Kickstarter launch Why audience building is so important, how to do it, and why so many people underestimate it. What kind of targets to set for your first day of your Kickstarter launch What to consider when it comes to shipping Top mistakes to avoid How storytelling fuels crowd-funding launches Plus more! 

Marketing Strategies Revealed in this Episode: What Kickstarter is and how exactly it works The criteria that a business must meet in order to launch a kickstarter campaign Who Kickstarter is for The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one Examples of companies that we may all be familiar with that have launched successful Kickstarter campaigns that have then gone on to do very well

Whenever you’re ready, here’s 3 ways I can help you build + grow your Amazon business. 1. Get a list of 15 'Smash Hit' products to sell on Amazon: https://info.ecommercefreedom.com/5-products36317348 2. Did you know that my ‘Ultimate Private Label Product Research Handbook’ is on sale for $7? It contains ALL my tricks, strategies and criteria for finding ‘smash hit’ private label products that generate upwards of $2,000 per month EACH. It usually sells for $297, but I want YOU to have it for $7, because I'm on a mission to help more people. Click HERE to check out the deal: https://info.ecommercefreedom.com/newhandbook 3. Are YOU looking for a mentor to help you build a 6 figure Amazon business? Apply for your free 'Amazon Accelerator Call' ...we'll chat on the phone and build a plan for you. Apply here: https://info.ecommercefreedom.com/coaching

Khierstyn Ross wasn't in love with painting houses during summer breaks. But she loved the freedom it gave her, and she loved helping others build house painting businesses too.Now Khierstyn helps eCommerce brands launch products on Kickstarter - applying what she learned in the house painting business to online business.What did she learn years ago that gives her success in today's crowdfunding world?Listen now to find out.Links to everything discussed can be found at:www.nextlevelecommerce.co/40Get your no-cost bookkeeping strategy session with Isaac here:www.nextlevelecommerce.co/books

In today's episode, we have a conversation with Khierstyn Ross. Khierstyn Ross is a product launch expert that specializes in Kickstarter & Shopify launches for physical products. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story. Since then she's raised multiple-millions of dollars in pre-order revenue on Kickstarter and Indiegogo with her clients and students. Khierstyn talks about how she went from going to medical school to getting bit by the entrepreneurial bug and eventually working with entrepreneurs to help them launch successful crowdfunding concepts. She'll take us through some good crowdfunding strategies - from marketing to mailing lists and what makes a good campaign. The Product Launchpad https://khierstyn.com/ _____ About the Show: ‘In The Ring' is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode --- Send in a voice message: https://anchor.fm/intheringwithsumoheavy/message

In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online. Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!   "People buy based on emotion. People buy results." – Khierstyn Ross "Lead with the result that the product gives in someone’s life." – Khierstyn Ross   Timestamps: 1:19 – The things you need to consider when trying to market your product and the best way you can present them in the market 3:13 – The advantage of comparisons on premium solutions over comparison on price differences 3:56 – How you build a brand that stands out 4:44 – Why is it important to look at the impact your product gives to someone when you are facing struggles in marketing your product? 5:44 – What does “results-driven marketing” means and how it is advantageous for you

Today, Ryan and Khierstyn Ross discuss how most entreprepreneurs go about building their business backwards, rethinking the Hero's Journey and using crowdfunding to launch brands.   Have you ever wondered what the next big thing will be? Ryan shares his prediction on the next big opportunity and how to tap into it.   Key Takeaways [1:21] KRoss awkwardly introduces Ryan Daniel Moran in a nutshell and lays out what she'd like to ask during this interview.   Spoiled physical products people [4:17] The gravy train of sales Amazon created has enabled entrepreneurs to go at physical products backwards. It should all start with the audience.   What or who? [6:17] Ryan has ownership in 5 brands and is active in 3, WHAT you sell is important, but WHO you sell two trumps that by miles — let's say a 20% to 80% ratio!   Identifying good brands [8:17] for Ryan, it's all about audience, there is no other litmus test factor — they will tell you what they want from you and you can act accordingly.   7 times harder to get a new customer [10:07] most physical products people don't talk about return customers, followup, backend, upsells, customer experience — they miss 80% of the scale that is possible!   Have you found an audience? [11:30] An audience worth the name has to be in your control (not Amazon, Kickstarter, Shopify, etc.) look for email lists, social media platforms.   Now the Amazons of this world are great R&D labs!   Mat or Yogi first? [12:51] Ryan's first physical product was a mat and as soon as he placed the order he decided he had 6 weeks to build the audience for it. You have to manufacture your own demand.   The question you need to ask is: who is the person buying this?   Braingasm [15:33] identify who your core customer is — Ryan shares a story from one of his workshops.   Right person wrong product [17:00] Ryan shares his personal experience with having the right person and offering the wrong product.   Counterfeiting is par for the course [19:35] China isn't the biggest culprit here: entrepreneurs looking for short term gains are. Tom Bilyeu shares this insight with Ryan a few years back:   1. When you launch, you have 18 months (less on the Internet) before people begin to copy you. 2. Innovate. Always.   Systems for scale [24:08] it really is always about the customer. Always. Ryan's system for new products is asking his audience! Send out surveys, call superfans (yes, pick up the phone.)   Reimagine the archetypal Hero's Journey: your business is the mentor and your customer is the hero. You are not the hero — you are here to remove obstacles from the hero's journey!   Beta testing [27:34] develop a minimal viable product (a few hundred) sell them to your list, on kickstarter or even give them away then ask for feedback and innovate from there.   Thinking through the goal [28:40] a product launch is great to start a business, but not as a recurring revenue machine — what is it that you are hoping to kickstart? What are your products 3, 4 and 5.   Partnering with influencers [32:35] Ryan shares what he believes the next big opportunity for physical products brands is, and how to tap into it.   Thanks for listening, and get in touch with Ryan on Instagram @ryandanielmoran   Capitalism.com/8

00:54 – Introducing today’s guest, Khierstyn Ross 01:26 – Khierstyn’s background in launching products to market 03:17 – How Khierstyn got into entrepreneurship early on 06:58 – Khierstyn’s foray into the product-based world 11:05 – The misconception of bringing product to market 11:51 – Khierstyn reflects on a recent interview from her podcast 15:18 – How Khierstyn works with her clients 17:07 – The shift from an agency model to a training model 21:55 – Leveraging group coaching & educational services 24:31 – Potential drawbacks of the consulting model 28:01 – Managing unrealistic client expectations 31:06 – Issues Khierstyn has encountered running her business 32:54 – What Zen Money™ means to Khierstyn 34:20 – Takeaways Khierstyn wants listeners to know 35:03 – Where listeners can find Khierstyn Sound Bites: • “Helping someone take a product from zero to Kickstarter is very, very similar to launching a painting company; you need to have a certain financial goal you’re going after. You need to have a certain road map.” (06:33) • “I give people a system and a process for identifying who their customers are.” (15:59) • “I want to be able to work one-on-one with projects I fall in love with.” (20:51) • “Agency model you can probably do twenty to forty percent profit if you’re really, really good. But leverage group coaching you’re looking at more of the forty to seventy percent profit after marketing costs.” (22:35) • “Zen Money means no stress finances. And, no stress finances, to me, means that I just know that that part of my life is growing, it’s being managed well, and I actually feel a little financially literate.” (33:49) About Khierstyn: Khierstyn is a digital marketing consultant who helps entrepreneurs launch and scale their physical product businesses. She's built a reputation for wildly successful crowdfunding launches, having raised more than $3M for her clients, has an impressive track record. Reach out and request a free strategy session today by going to www.khierstyn.com/schedule. Links Mentioned: Khierstyn’s LinkedIn – https://www.linkedin.com/in/khierstyn/ Khierstyn’s Website – https://khierstyn.com/ Khierstyn’s Podcast – https://podcasts.apple.com/us/podcast/launch-and-scale/id1465155308 Zen Money Financial Quiz – https://www.zenmoneymap.com/moneystyle Zen Money Website – https://www.zenmoneymap.com/ Sam Ovens Website – https://www.consulting.com/sam-ovens

So great to have Khierstyn Ross in the show today. Khierstyn is the Managing Director of her own business, the Crowdfunding Uncut, based in Toronto, Canada. She helps business owners who are looking to gain international exposure for their physical product and build long-term and sustainable business. She used to be a Senior General Manager at Student Works Painting. Her task was mainly as a consultant who streamlines company operations for strategic growth targets. One of her excellent achievements during her stint there was the implementation of the required changes for Student Works to do $6M in revenue for 2013. Today she shared how joining Student Works made her get out of commoditized space and how she was able to create something new. Not only that, but she also talked about her way of networking, what she does and where she goes to find a different set of eyes. That’s not all; you will also her talk about what she does to keep her on track of her habits, what are the tools she used to do that. Khierstyn did not hold any details that will not help you in your journey as an emerging leader. Sit back and enjoy! Learn More: https://studentworks.com

Khierstyn Ross     What does it take to start a successful crowdfunding campaign? Khierstyn Ross knows the secrets – and she’s learned through her own successes and failure. After her first attempt at a crowdfunding campaign failed miserably, she worked hard to learn from her mistakes and ended up raising $600,000 in funding… and going on to become a crowdfunding guru who helps her clients bring exciting new products to market. In this episode, Kuda Biza and Alexander Star talk to Khierstyn to learn the secrets of her success. Listen now to learn what goes into a successful campaign on Kickstarter or IndieGoGo, as well as how Khierstyn discovered how to harness her personal strengths to become a successful entrepreneur and scale her consulting business. Khierstyn is refreshingly transparent about how she learned through trial and error, meaning that this episode is full of takeaways about tuning into your own strengths and finding your own personal route to success.

Crowdfunding is one way to get past the hurdle of coming up with enough seed money to launch new products AND find validation in the market and determine demand. On this episode I invited a crowdfunding expert and consultant, Khierstyn Ross to walk through some of the important things you need to think about as you launch products using crowdfunding. Khierstyn Ross shares the experiences she’s had helping many companies not only have successful campaigns but actually build long-term successful brands. 

Check out Crowdinsight by Gadget Flow today! https://thegadgetflow.com/crowdinsight/ On this week's podcast we sat down with Khierstyn Ross of Crowdfunding Uncut to discuss the secrets of launching an explosive Crowdfunding campaign Useful Links: Crowdfunding Uncut Podcast Crowdfunding Uncut Website Subscribe to our podcast newsletter - http://gdfl.us/podcastnewsletter

I am excited to have Khierstyn Ross who is a product launch specialist, startup advisor, and runs a podcast at crowdfundingUncut.com and had used platforms like Kickstarter and Indiegogo to build successful launches.

Khierstyn Ross, over the last 2 years has guided product creators just like you from newbie status to masters of crowdfunding, raising more than $2 MILLION on sites such as Kickstarter and Indiegogo. Selling online is hard — especially for young business without a massive online presence.   Entrepreneurs are flocking to Kickstarter to validate and fund their products, build followings, and finance their product manufacturing, but there’s a catch.    Creating a successful campaign is a well orchestrated dance, taking many carefully planned and navigated elements all working well together.    Join Khierstyn as she shares her expertise with us!    

Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches. Here's what you'll learn in this episode: How Khierstyn Ross became a product launch specialist,... READ MORE The post [177] How to use crowdfunding to grow your business with Khierstyn Ross appeared first on Janet Murray.

This week I m speaking with crowdfunding expert Khierstyn Ross from Crowdfunding Uncut about how to launch your new product using Kickstarter or Indiegogo. You might think crowdfunding is just for physical products, but in today s conversation you ll discover how you can use crowdfunding to launch almost anything from digital products, to films, to books, [...]

Tyler picks the brain of Khierstyn Ross, host of the top podcast Crowdfunding Uncut, who shares lessons learned about building a winning Kickstarter launch team from successful projects that have raised over 2 million dollars in funding.

Tyler picks the brain of Khierstyn Ross, host of the top podcast Crowdfunding Uncut, who shares lessons learned about building a winning Kickstarter launch team from successful projects that have raised over 2 million dollars in funding.

Crowdfunding is an extraordinarily powerful tool for raising funds for your business but it's more than just that. You can prove out the viability and profitability of your business even before you get started. Khierstyn Ross walks us through using crowdfunding on the most popular platforms such as Kickstarter and Indiegogo to raise money for your organization and position yourself for permanent profitability.

Khierstyn Ross from CrowdfundingUncut.com is a crowfunding specialist who can make your Kickstarter or Indiegogo online fundraising campaign a huge success. She visits us today to talk about beta launch validation. Get on the phone with the customers on your list, not to sell, just to get feedback. Find out what they're struggling with, and have them give you a reason why they "wouldn't" buy from you to gauge those objections. She also talks to us about the success of her private webinars and 6-week courses.    

Catherine Plano is here today with Khierstyn Ross, she is a crowdfunding product launch specialists that's helped creators and entrepreneurs raise more than $1.1M through Indiegogo and Kickstarter. She is also the host and founder of the Crowdfunding...

I love being able to help people bring their dreams to reality so they can create that lifestyle.

Catherine Plano is here today with Khierstyn Ross, she is a crowdfunding product launch specialists that's helped creators and entrepreneurs raise more than $1.1M through Indiegogo and Kickstarter. She is also the host and founder of the Crowdfunding Uncut podcast where she deconstructs what it takes to successfully launch a product online. Find Out More About Khierstyn Ross Crowdfunding Uncut - Website Crowdfunding Uncut on Facebook Crowdfunding Uncut on Twitter @KhierstynRoss Ready to be inspired? Then tune in and be ready to take some notes! Interviewed by: Catherine Plano Subscribe: iTunes | Stitcher | RSS

It’s clear that there is no one way to build a business – but there ARE ways that you can build a business quicker and more successfully... The post How to Combine Amazon With Crowdfunding To Create 7-Figures w/ Khierstyn Ross appeared first on Freedom Fast Lane.

It's clear that there is no one way to build a business - but there ARE ways that you can build a business quicker and more successfully. Those are the ways Ryan likes to pursue. Why waste time and money? Just get things done and enjoy the fruit of your labors more quickly. Toward that end, Ryan loves the way crowdfunding can be combined with a product or brand launch on Amazon. The two go hand in hand, and to explain how that's true Ryan's invited a crowdfunding expert and consultant, Khierstyn Ross to walk through some of the important things you need to think about as you launch products using crowdfunding. The power of crowdfunding to raise seed money. Unless you raise a ton of capital from angel investors or other funding platforms, you're not going to have the seed money you need to build out more professional or technical product ideas and brands. Crowdfunding is one way you can get past that extra large hurdle. Using platforms like Kickstarter and Indiegogo you can raise the seed money for your product and get things rolling within 30 to 60 days. But you should never try to do it on your own. There are people who have made it their business to analyze the campaigns that work best, find out why they worked the way they did, and how to take lessons from those approaches to help new products make a splash through successful crowdfunding campaigns. Khierstyn Ross is one of those people and she's got a lot of great crowdfunding tips to share with you, on this episode of Freedom Fast Lane. Why crowdfunding is a great way to validate your product idea. It's always a shame when someone has what they believe is a great product idea and invests tons of time and money developing it, only to discover that the market really doesn't show that people want it. How can you avoid that costly mistake? One way is to utilize crowdfunding to validate the demand for the product ideas you have. But you don't want to run a crowdfunding campaign on an idea alone. You want to ensure that you understand what you're getting into before you take that step - and Khierstyn Ross is on the show to explain how you can do that, so be sure you listen. Crowdfunding should be the first step in a long game. Many people who get into crowdfunding think it's simply a way to make some quick cash by building out a product they can sell. But those who understand the power of crowdfunding know that it's just the first step in a much longer game. Successful brands consisting of many products can be built using crowdfunding, which makes for an ongoing, profitable business that can eventually be sold for great profits. Find out how to approach crowdfunding the right way on this episode of Freedom Fast Lane from Ryan's guest, Khierstyn Ross. Do NOT start crowdfunding when all you have is a product idea. If you want one of the most important pieces of advice about running a crowdfunding campaign, here it is: Build your product prototype first, before you start a Crowdfunding campaign. If you don't have an educated idea of what it's really going to take to build your product and fulfill orders you'll likely burn through your crowdfunding money before you get anything built - and your long-term business plans will be in jeopardy. Khierstyn Ross shares the experiences she's had helping many companies not only have successful campaigns but actually build long-term successful brands. Outline Of This Great Episode [0:26] Ryan's introduction to this episode about crowdfunding as an audience builder. [3:13] Why Amazon and crowdfunding are such a great partnership. [6:15] Crowdfunding as a long term play - using the crowdfunding audience to launch new products. [9:22] What kinds of products or events can be crowdfunded successfully? [11:30] The types of things that do NOT work on crowdfunding platforms. [13:42] When is it time to start your crowdfunding campaign? Action Steps From This Episode FOR GETTING STARTED: Consider crowdfunding as a way to get your seed funding, validate your product idea, and launch in a way you can't do as easily or quickly. FOR GREATER SUCCESS: Build your product prototype first, before you start a Crowdfunding campaign. If you don't have an educated idea of what it's really going to take to build your product out and fulfill orders you'll likely burn through your crowdfunding money before you get anything built. Connect With Today's guest: KHIERSTYN ROSS Website: www.CrowdfundingUncut.com On Twitter On Facebook On LinkedIn Resources Mentioned On This Episode www.FreedomFastLane.com/bootcamp - learn how to establish your own brand Kickstarter Indiegogo Pavlok Shock Clock Purple Pillow Foreverspin Rockwell Razors Entrepreneur On Fire Podcast Connect With Freedom Fast Lane Live Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Crowdfunding has a huge presence and influence in the startup marketplace. There are so many headlines that tell of the overnight success of product campaigns on sites like Indiegogo and Kickstarter. This seems like a perfect platform to integrate your product into. On this episode of The Amazing Seller, Scott sits down with Khierstyn Ross a specialist in helping entrepreneurs launch their products on crowdfunding sites and beyond. You’ll hear her take on product validation, building a prelaunch audience, and seeing crowdfunding as more than a “One-time event.” Get ready for some powerful insights! Validating a product for crowdfunding The key to a successful crowdfunding campaign is momentum. You need to drive a lot of people to make pledges toward your product. How do you know a product will be a hit with a lot of people? Khierstyn Ross shares a few insights she has gathered as she consults with people trying to launch a product via crowdfunding. She encourages business leaders to get out and talk with everyday people about their product. Does it strike a nerve? Does it solve a problem that resonates? She doesn’t pretend to know the ins and outs of every industry or niche that a product will address but she knows how to help an entrepreneur ask the right questions. Get more helpful insights from Khierstyn on this episode of The Amazing Seller. What is the best way to build a prelaunch audience for your product? So you’ve done the research and you know your product is solving a problem that will resonate with people. How do you get people fired up about this product? How do you ensure that your launch day goes off with a BANG? Khierstyn Ross has a few ideas that will help you optimize your efforts to build a prelaunch audience. She has found that running Facebook ads with video is extremely successful in building that audience. This strategy is effective when you also include a special promotion to give ad viewers a discount percentage off of the item on launch day. To hear more tips from Khierstyn, listen to this episode of The Amazing Seller! Is crowdfunding right for you and your product? It seems like there is no end to the variety of products available on crowdfunding sites like Kickstarter and Indiegogo. But is this method of product promotion and audience gathering right for you? The truth is you don’t have to have a completely new original idea for a product to be successful on a crowdfunding site. It is a great place for original product ideas but you can also have a familiar product that has been repurposed for a specific demographic or with features that no one else is providing. One fact remains, you need to have a physical product. If you are considering leveraging crowdfunding for your product launch, make sure to listen to this episode of The Amazing Seller! Don’t think of crowdfunding as a one-time event Most people think of crowdfunding as a one-time event. You promote and publicize a product, gain the funding needed, then ship the item to the backers. Done. But is that thinking shortsighted? Could you leverage crowdfunding as part of a larger business model? Khierstyn Ross has built a business assisting entrepreneurs who are just getting their product on the market. She is convinced that crowdfunding can be utilized as a tool to launch into even greater success. Find out how you might be able to use crowdfunding with your product on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott welcomes Khierstyn Ross to the show. [4:40] Khierstyn talks about her background in business. [10:00] How does crowdfunding a product work? [14:15] What happens to the funds raised if you don’t reach the stated goal? [18:00] A Kickstarter page ranks high on Google right? Does that page stay up? [20:00] What crowdfunding site is best? [21:30] How would rolling out a product on one of these sites look like? [23:30] What is the first step once you’ve done your product and market research? [25:40] How would Khierstyn validate a product? [30:00] What is the best strategy to build a prelaunch audience? [33:30] Creating an appealing crowdfunding page. [36:30] Who should use crowdfunding? [40:00] What about patents? [41:00] Don’t think of crowdfunding as a one time event. RESOURCES MENTIONED IN THIS EPISODE Khierstyn’s email address: k[at]crowdfundinguncut.com Khierstyn’s Facebook page: facebook.com/khierstyn.ross Khierstyn’s Twitter page: twitter.com/khierstynross Khierstyn’s website: crowdfundinguncut.com John Lee Dumas’ website: eofire.com Kickstarter Indiegogo Read the North Aware article on qz.com - HERE

Jared Tendler, Mental Game Coach, knows what players and entrepreneurs need to do to stay at the top of their game.  In this episode, Jared talks about how to become aware of the unconscious mental processes that could be holding you back from accomplishing your goals. He has a unique perspective on setting expectations and how to goal-set and manage your mindset. Listen to this interview and discover the keys to easing the anxiety that comes with building a successful business. Why you need to be mentally prepared for success Why do so many people lose momentum just when they reach the success they have dreamed of? What are the unexpected consequences of success?  In this episode, Jared Tendler talks about the Mental Game and what you need to do to be mentally prepared for success so that you can move forward instead of letting your mind trick you into staying in your comfort zone.  Listen to this interview to find out what you need to do to prepare for the changes that take place as you begin to accomplish your goals. How Jared Tendler learned the mental game Jared Tendler experienced disappointments and setbacks on his road to success. But instead of staying discouraged and quitting, he began to learn what was holding him back and to put in place the mental game -- the mindset that would help him overcome his weaknesses.  In this episode, Jared tells his story and gives insights into how the mental game is the “oil in the engine” as you move toward accomplishing your dream. Awareness of Your psychological weaknesses is a key to success. If you are unaware of what your psychological weaknesses are, it doesn’t mean they don’t exist.  We are often not aware of how our mind is holding us back. In this episode, Jared Tendler tells you how to begin finding out what your mental or emotional weaknesses are so that you can address them. Listen in to this intriguing conversation about how the mental game can make or break your progress toward your goals. Can your expectations drive you to complacency? Expectations can take away the sense of reward that you have along the road to success.  It’s great to dream, but if you don’t see the downsides and challenges on the road it can be detrimental to accomplishing your goals.  In this episode, Jared Tendler explains the difference between goals and expectations, and how to take the emotions out of the expectations you create. Regardless of where you are in your journey, being aware of yourself and your expectations may well make the difference between failure and success. Outline of This Episode [2:23] Introduction to this episode with Jared Tendler, Mental Game Coach [5:12] Khierstyn Ross shares her own backstory as to why she brought Jared to the show. [8:22] Don’t underestimate the importance of mindset and let your brain try to keep you in your comfort zone. [11:13] What is a “Mental Game Coach”? [14:23] How to eliminate the anxiety that comes with success [16:47] Jared’s personal story: How he became a Mind Game Coach. [24:14] Break - Sponsor mentions [25:14] Jared’s continuing story: How he became aware of the way his brain was holding him back. [28:07] Awareness of your psychological weaknesses is a key to success. [32:45] How your expectations drive you to complacency. [38:19] How to set proper expectations, and understanding the why. [42:39] Taking emotions out of the expectations that we create. [46:09] Awareness, the most important takeaway.   Resources Mentioned Book: The Mental Game of Poker I Book: The Mental Game of Poker II   Book: Golf is Not a Game of Perfect by Bob Rotella Book: Leadership vs. Self-Deception by  The Arbinger Institute   Jaredtendler.com Book: The Big Leap Sponsors BackerKit - use the code “uncut” to get your discount Gadget Flow

There is lots of crowdfunding advice out there - and a good deal of it comes from reputable, trustworthy sources. But as with any approach to business you also have the upstarts who haven’t had enough experience yet to really know what they are talking about. That’s why you need to be careful. Khierstyn Ross has I helped many people - entrepreneurs, startup founders, and small business owners - launch awesome products online through crowdfunding engines like Kickstarter and Indiegogo, to the tune of $1.5 million. On this episode, Khierstyn answers the most commonly asked question she receives, “Is crowdfunding for me?” What is the best crowdfunding advice? Know who you are marketing to. Launching a product via Kickstarter or Indiegogo isn’t just about putting something out there - it’s about approaching people where they are at, and most of the people who visit crowdfunding platforms are interested in new, innovative, and surprising products. Your spatula with one little tweak that makes it different from a normal Wal-Mart spatula may not do so well if you don’t know how to appeal to the people who are on the platform. Khierstyn has some great advice about knowing the crowdfunding audience, on this episode. What kind of products work best on crowdfunding sites? If you have an amazing product that you’re super passionate about, crowdfunding may be the right approach for you to use to launch it. But there’s a lot more than that initial assessment to knowing if your product is worth the risk of a crowdfunding campaign. Khierstyn Ross has seen many, many crowdfunding campaigns, both successful and not so successful. She’s and her team have managed many of the successful ones and have discovered the things that make or break the launch. On this episode, Khierstyn chats about the things that go into a good crowdfunding product, how you should think about the crowdfunding audience, and how to know if crowdfunding is right for you. Crowdfunding is about more than the launch. It’s the beginning of a successful business. If you aren’t thinking of crowdfunding as the beginning of a long haul to business success, you’re thinking about it all wrong. While crowdfunding campaigns that are successful CAN see lots of cash come in over a short period of time, you’ve got to know how to manage the project well to ensure that you can actually get your product to market after the campaign is finished and continue to do well. Don’t be fooled - crowdfunding is just as risky as any other form of startup. To be successful you’ve got to look at it through the eyes of an ongoing business, not just an initial launch. Get Khierstyn’s physical products crowdfunding checklist. If you want the best crowdfunding advice, you need to listen to someone who has been there and come out successful. Khierstyn Ross and her team are crowdfunding experts who manage campaigns on Kickstarter and Indiegogo from start to finish with great success. Khierstyn has put together a checklist of things you need to do in order to ensure that your physical products are optimized for crowdfunding success. You can find out how to get your free copy on this episode, so be sure you take the time to listen.   Outline of This Episode   [0:16] How you can better market and fulfill your products more effectively. [2:15] The question Khierstyn is asked more often than any other. [4:00] KEY: How do people visiting crowdfunding websites think? [6:22] How crowdfunding is an event-based approach. [7:50] How to crowdfund a “me too” product that isn’t truly innovative. [10:19] The kind of products that do NOT work well on crowdfunding. [10:55] Using crowdfunding as a long-term game. [15:32] How to avoid the errors most startup companies make. [18:35] Get the physical products checklist. Resources & People Mentioned   www.GadgetFlow.com/submit BackerKit - use the code “uncut” to get 50% off. Kickstarter Indiegogo Shopify BOOK: Will It Fly?

Raising money for building a prototype vs raising money for the full production run. An early crowdfunding failure - getting the positioning wrong, and how Khierstyn corrected this to have a $600k funding success.

For this episode of Art of the Kickstart, we spoke with crowdfunding advisor and host of the Crowdfunding Uncut podcast, Khierstyn Ross! Tune in to hear from her about how she got involved in crowdfunding, why she thinks it’s a great option for many hoping to launch a new business and how to launch a successful campaign. Key Crowdfunding Takeaways How to learn from a failed crowdfunding campaign and go on to a successful one The benefits crowdfunding offers to creators What makes a product a good fit for crowdfunding How to choose whether to launch on Kickstarter or Indiegogo Why it’s important to have an audience before launching a crowdfunding campaign How to increase customer interaction using Facebook groups How to market your crowdfunding campaign on a smaller budget How to use Kickstarter’s algorithm to get more views for your campaign Links Crowdfunding Uncut Foundr Magazine Jam Stak 4 Hour Workweek Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss Purple Pillow Interview Connect with Khierstyn Crowdfunding Uncut on Facebook @khierstynross on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript

Khierstyn Ross, of Crowdfunding Uncut, is a crowdfunding strategist, working on campaigns that raise hundreds of thousands of dollars on Indiegogo and Kickstarter. Khierstyn didn’t start there of course, but discovered what she was best at and most enjoyed while working through client projects. Once she decided to niche down, she became one of the highest in-demand crowdfunding experts. Khierstyn shares how she went from a generalist to a specialist, what that did for her business, how she built authority in this space, how she finds clients, and how she prices herself for a service where the results are so uncertain. http://freelancetransformation.com/episode94

Physical products are purchased by real people, people who have to become aware of the product in order to purchase it... The post Khierstyn Ross: You Can Use Crowdfunding to Launch Physical Products? appeared first on Freedom Fast Lane.

Khierstyn Ross is a crowdfunding expert specializing in products and has raised over 1.2 Million in the last year.  She went from running painting businesses, to consulting, before going through massive crowdfunding failures before she found her groove.  In the episode, we deep dive into WHY she believes crowdfunding is the best way of validating a product idea and we also figure out what went wrong with her very first failed campaign.  Fun fact: We run Toronto Internet Marketers together, which is the fastest growing internet marketing meetup in the city of Toronto.  What you will discover through this episode:  How Khierstyn went from running painting businesses to a crowdfunding expert How to leverage the "popularity algorithm" Why you need an audience before we launch your product How she is able to get so much done in a condense amount of time. and so much more!!  Shownotes and links can be found here: http://www.theinnerchangemaker.com/podcast/098   LINKS -- Join the Legacy Driven Entrepreneurs Community (it's FREE): http://www.theinnerchangemaker.com/tribe Are you enjoying the podcast? Listen to the episode here and leave us a review: Apple: http://apple.co/1JUHcG9 Android: http://bit.ly/2nuoGpl TuneIn: http://bit.ly/2BjY0gU Breaker: http://bit.ly/2BRwOCb iHeartRadio: http://bit.ly/2BhMr9L Spotify: http://spoti.fi/2BbuWEg Want to grab my NEW audio training? Grab a FREE copy of "How To Be The Leader You Truly Are": http://www.theinnerchangemaker.com/leadership Launching a podcast? Grab my Podcast Creation Roadmap: http://www.theinnerchangemaker.com/roadmap

Physical products are purchased by real people, people who have to become aware of the product in order to purchase it. That may sound like an obvious statement but too often those who create brands around physical products imagine all these buyers out there but don't take the time to think through how they are going to find those actual people. On this episode of Freedom Fast Lane, Ryan chats with Khierstyn Ross about how she's used crowdfunding multiple times to not only fund the creation of a physical product but also to build an audience of people interested in the product. You'll get some great ideas from this conversation. Crowdfunding is powerful but it's not easy. Many people think that crowdfunding sites like Kickstarter and Indiegogo are no-brainer ways to raise money to start a company. But the reality is that for every successful crowdfunding campaign there are many that fail. It takes hard work, market research, and a great campaign strategy to get your brand off the ground using crowdfunding. Khierstyn Ross has learned her lessons the hard way and through that process has built a business responsible for over $1.2 million in crowdfunding success for her clients. On this episode Ryan picks her brain about the strategies and approaches that have worked well to build sustainable physical product brands, so be sure you listen. How crowdfunding can help you build your audience. One of the most difficult aspects of any business is the marketing. You've got to find effective and appealing ways to get your products in front of the people who are most likely to need and buy them. Khierstyn Ross has discovered that though they weren't originally intended for building an audience, crowdfunding platforms are excellent ways to find those raving fans. Just think about it: Kickstarter and Indiegogo campaigns are raising funds from people who are excited to see the product created so that THEY can use it. What better audience could you have? Khierstyn shares how she advises companies to make the most of the crowdfunding audience, on this episode. You've got that great email list. How can it help your crowdfunding campaign? When Ryan asked Khierstyn Ross how successful crowdfunding campaigns are using existing lists of customers or prospects she was quick to say that one of the biggest mistakes she sees is that though someone may have a large list, they often have let it go cold. In other words, they haven't been staying in front of their list members often enough, providing good and helpful content all along. So when they suddenly show up in inboxes with an ask (like a crowdfunding campaign), people tend to view it unfavorably even though they did sign up to be on the list once upon a time. On this episode, Khierstyn shares the best ways to avoid that kind of response and get your list fired up about your campaign. Is a crowdfunding campaign a good option for your next physical product? What might it be like if you had all the money you needed to purchase, develop, brand, and establish your physical product line? Crowdfunding can do that for you. But you've got have the right product and the right approach. Khierstyn Ross has walked alongside many campaign managers to help them navigate the ins and outs of a successful product launch and on this episode she shares what she's learned about good and bad products for crowdfunding, and how you can do your best to optimize your product line for a successful crowdfunding launch. Outline Of This Great Episode [0:05] Ryan's introduction to this episode with Khierstyn Ross, crowdfunding expert. [2:25] How Khierstyn has gotten to be a great crowdfunding consultant and expert. [6:00] The types of products that do well in crowdfunding. [12:26] The elements that go into a good launch strategy. [18:23] What Khierstyn considers to be a successful campaign, and what should expectations be for a crowdfunding campaign? [24:04] The things you should be doing with your email list if you want to do a crowdfunding campaign. [29:58] Using crowdfunding to build an audience. [29:50] The step by step bootcamp we provide for you to build your business. Action Steps From This Episode FOR GETTING STARTED: Start building your email list YESTERDAY. If you can gather a crowd of people who are excited about your products and brand, any crowdfunding campaign will be that much easier to make successful. FOR GREATER SUCCESS: Create and use Facebook groups to invite people into a private access club where people can get swag, discounts, etc. - then use those people to promote the products as a street team. Connect With Today's guest: Khierstyn Ross Website: http://www.crowdfundinguncut.com/ K(at)CrowdfundingUncut.com On Twitter On Facebook On LinkedIn Resources Mentioned On This Episode www.FreedomFastLane.com/bootcamp - get into the bootcamp training Kickstarter Indiegogo Pavlok The Freedom Journal Ravean Heated Jackets

Crowdfunding has been steadily gaining popularity among entrepreneurs over the years as a way to help raise funding for their products or services. However, statistics show that not every campaign leads to success with less than a third (https://www.entrepreneur.com/article/269663) of campaigns able to reach their goals. On this episode of Youpreneur FM, Khierstyn Ross joins the show as she chats candidly about how she navigated the world of crowdfunding, the mistakes she made along the way and the key ingredients for a successful campaign. We also discuss the importance of video when it comes to launching a campaign, package and reward schemes for your backers, and how she feels crowdfunding is going to impact entrepreneurs. If you feel like you are ready to dip your feet into the crowdfunding pool, this is the episode for you. As always, it's time to get your notepad and pen ready as we talk tips and tactics for making sure your campaign takes off successfully. There is all that and so much more on today's show! Essential Learning Points From This Episode:Khierstyn talks about the most common mistakes people make when crowdfunding. How to get on the "new and noteworthy" front page to promote your campaign. How the popularity works when it comes to crowdfunding. What Khierstyn means by having a "low goal" for your campaign. What you need to focus on in order to make your crowdfunding campaign a success. Much, much more! Important Links & Mentions From This Episode: Crowdfunding Uncut (http://www.crowdfundinguncut.com/) Khierstyn Ross on Twitter (https://twitter.com/khierstynross) Tim Ferriss on Twitter (https://twitter.com/tferriss) Four Hour Work Week (http://amzn.to/2dGbsgv) Kickstarter (https://www.kickstarter.com/) Indiegogo (https://www.indiegogo.com) Thin Ice Indiegogo Campaign (https://www.indiegogo.com/projects/thin-ice-2-0-a-next-gen-weight-loss-clothing-line#/) John Lee Dumas (http://www.eofire.com/) The Freedom Journal (http://amzn.to/2eq0En7) Launchpad (http://chrisducker.com/launchpad) Tropical Think Tank (http://tropicalthinktank.com/) Build the Business of You (http://chrisducker.com/launchpad) (youpreneuracademy.com) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Are you wondering what it takes to launch your project on Kickstarter and Indiegogo? How is it that I raised $1.2 million in the last year while training for and completing a Half Ironman? The answer may surprise you (and not at all flattering)…. Sheer terror. Terror and threat of public ridicule. As a Crowdfunding advisor, my results are public. The campaign succeeds or it fails and it is 100% on me. Same goes for your launch. When I get hired my ass is on the line. If I don’t have a successful campaign then I am not much of a Crowdfunding advisor, am I? But here’s the thing… I have learned how my brain works and how to motivate myself through the utter lows that come with entrepreneurship. If I put my neck on the line, then I get things done. If I don’t then I end up sloppy and depressed on the couch covered in Cheetos (nom nom). Do you know how to motivate yourself? If you do, then you are 95% of the way to the finish line! If you don’t, then I might suggest figuring that out as Step 1. In this episode, my great friend and business partner, Jay Wong, is interviewing ME! We dive into mental models and setting deadlines. We talk about how my very first campaign was an utter failure, raising $17k, and how we were able to turn around and raise $500k with the same product, just by changing our strategy and tactics. And we go over the most important things I have learned, like… How to give yourself a 90% chance of hitting your funding goal... How to get featured in the Kickstarter and Indiegogo Featured Campaign newsletters. And why you shouldn’t try to “game” the system. (Listed to find out what that means!) I want to show you there is no magic to what I do. It takes work. And for me, I use fear to drive me rather than block me. What is going to drive you to hit your funding goals?   Resources Mentioned Jay Wong and The Inner Changemaker Podcast

As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to... Listen to episode

In episode 64 on #MerryBiz we chat with our online digital advisor friend that specializes in online product launches through crowdfunding.  In fact, she's helped drive over 7 figures online through crowd funding and she's super passionate about sharing how she does it.  We had the pleasure of hanging out earlier this year on a tropical island, having fun, drinking cocktails and we are so excited to welcome our friend Khierstyn Ross to #MerryBiz! YAY!   "You'd be surprised how much you learn from screwing up." Some questions we asked... How did you get into crowdfunding? Why are you so interested in it? What is crowdfunding? Can you pinpoint the things that you think make up a successful crowdfunding campaign? Is there anyone that you look to you for inspiration every day?  What does it take to create an epic email list? "Just show up!" Some AHA! Moments in this episode... Why crowdfunding is the new age of funding a business. The importance of talking to your customer and understanding their needs. How to decide the amount of money to aim for in your crowdfunding campaign. Why you can't just launch... you need to build an audience first. Where to spend your dollars when creating your campaign. "Crowdfunding is not just a way to make money, it's a way to launch a business." See acast.com/privacy for privacy and opt-out information.

Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge entrepreneurial success and there are tons of lessons to be learned from Nathan’s story and he shares them generously in this episode. If you’re an entrepreneur who’s just starting up your business endeavors, Nathan’s story should be very encouraging to you, so stick around! “I don’t work. I build businesses for fun.” That’s the first line you’ll see on Nathan Chan’s LinkedIn profile and it’s true. You can tell from the energy and enthusiasm that he exudes on this episode of Crowdfunding Uncut that it’s true. Nathan started building his online media empire before he really know what he was doing. Now his online magazine, Foundr, is one of the top 10 digital magazines on the iTunes store and he’s very pleased with how things have turned out (naturally). In this episode we find out how Nathan got started, the first steps he took, and how he landed some of his biggest interviews, including the cover story on Richard Branson that he used to put his magazine on the radar of many other high profile people who would one day be a part of his media publication. You won’t want to miss this episode. Cheat Sheet (What you can learn) How Nathan began his podcast as a part of building his media empire. The signs of success and the strategies that helped Nathan move his magazine forward. Ways Nathan has leveraged his marketing for more subscriptions. Tools that can be used to optimize listings in the app store. The importance of finding the right person to pitch with your interview request and how to make their involvement a “no brainer.” Offering a “feature” position to interviewees early on to get momentum going. Ask to Subscribe on iTunes/Stitcher Crowdfunding Uncut is the place where incredible project creators show you how they launched their products online using the world’s largest crowdfunding sites such as Indiegogo and Kickstarter. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Smart Player (for that episode) Why the content of the episode is important Not everyone is cut out to be an entrepreneur, but for those who have it in their blood to start and grow their own business Nathan Chan has two words of advice: Extreme focus. In his words, “You have to be hungry if you want to build a successful business.” There can’t be any part of the process that you allow to intimidate you or hold you back. You have to be constantly learning, constantly growing, and constantly pushing past the barriers to your next step so that you can eventually reach the pinnacle you’re shooting for. It takes that kind of relentless effort to make your business the success you want it to be. You can hear Nathan unpack those concepts as he discussed the issue of extreme focus, on this episode of Crowdfunding Uncut. More about the show As he began his digital magazine, Nathan wanted to get an interview with Richard Branson. He figured that Richard was the epitome of an entrepreneur and that he’d be a perfect fit for his niche audience. But it wasn’t easy to get the interview. He worked tirelessly to find just the right person, the “gatekeeper” he could speak to in order to make a good connection with Richard. When he finally did, he worked very carefully and consistently to make sure he was able to land the interview. Though he originally lobbied for a Skype interview, it wasn’t possible given Richard’s schedule so he opted for an email exchange. That interview and the cover article he published were the catalyst for the future success of Foundr magazine. In this conversation with Khierstyn Ross, Nathan shares how he went about getting that connection, step by step – and how the results were more than he hoped for. Quotes "I don’t feel like I’ve attained success" "If things don’t work, you just keep moving and keep building" "Being so extremely focused provides an extreme amount of hustle" "You have to be hungry if you want to build a successful business" Nathan Chan's Story Most online enterprises today are launched with a very carefully thought out strategy for getting the most eyes on it as possible, right away. But back when Nathan Chan began his online magazine (it wasn’t called Foundr then) he didn’t have any launch plan. He just build a website, began designing his magazine, and started contacting people he wanted to have featured in its pages. That was it. Through a lot of trial and error he was able to land some “big fish” who he then used as leverage to attract more big fish. Richard Branson was the first and many others followed. In this episode you can hear the details of what Nathan did to track down Richard Branson, get an interview with him, and use that connection to get more high profile interviews to move the Foundr brand forward. Thanks, Nathan! (Click here to thank Nathan on twitter!) Resources from Website Foundr Magazine – Nathan’s flagship publication https://sensortower.com/ – App store optimization tool This episode is brought to you by BackerKit On your phone? Click here to write us a well-deserved iTunes review and help us outrank the riffraff!

Clay Hebert is a Crowdfunding and Startup Advisor that’s helped creators raise more than $50M through Indiegogo and Kickstarter. He can be found at CrowdfundingHacks.com.   The Cheat Sheet   Crowdfunding campaigns get funded before they are launched, not while they are live Good crowdfunding is just good marketing. If you are really good at marketing, then running a crowdfunding campaign should be easy Why you should do your own crowdfunding campaign, instead of asking someone else to run it for you “Below MSRP” and why you need to be aware of it What are the 5 biggest mistakes people make when crowdfunding The importance of defining your customer avatar before you set out to launch   Subscribe through iTunes Subscribe through Stitcher In this episode, Clay and I discuss the common mistakes a creator might make when launching a crowdfunding campaign. We also discuss basic concepts and strategies which have a huge impact on starting a campaign. More about the Show Crowdfunding Uncut is a show and podcast hosted by Khierstyn Ross. Every week we co-host the show with successful project creators, and other minds in internet marketing. The goal is to help YOU become inspired, take action, and get real results when it comes to getting your campaign funded through Indiegogo or Kickstarter.   Thanks, Clay! If you enjoyed this session with Clay Hebert, let him know by clicking on the link below and sending him a quick shout out on Twitter!Click here to say thank you to Clay on Twitter! Click to tweet. Resources from this episode Clay’s website CrowdfundingHacks.com Special gift for listeners. Click here. @ClayHebert on Twitter Crowdfunding Uncut Episode 33: The Facebook Ads Hack that Helped Ravean Raise $1.33M on Kickstarter | Bryce Fischer This show is brought to you by Backer kit is a Crowdfunding Fulfilment Software Tool that’s helped more than 1,900 creators fulfil orders to more than 3.5M backers. Let them help you take care of fulfilment, customer surveys, upsells, and more! Head to Backerkit.com for more information.   You’ll also like Crowdfunding Toolbox (click here or text UNCUT to 66866 if in the US)On your phone? Click here to write us an honest iTunes review and help us outrank the riffraff! Claim your free download by clicking the image below.  

Today we have Khierstyn Ross tell her story about how she was apart of the Thin-Ice Indiegogo campaign that did almost $600,000 in sales. The first attempt they failed to reach their goal but the second time around they hit it big! You will get to learn the mistakes her and her team made and all of the right things they did to make a successful campaign.

This week I'm speaking with crowdfunding expert Khierstyn Ross from Crowdfunding Uncut about how to launch your new product using Kickstarter or Indiegogo. You might think crowdfunding is just for physical products, but in today's conversation you'll discover how you can use crowdfunding to launch almost anything – from digital products, to films, to books, to apps. Khierstyn also shares her favorite ways to build an audience quickly, crowdfunding pitfalls, and key marketing steps that will work for launching anything, not just a crowdfunding campaign!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links: https://wellpreneur.com/crowdfunding-in-wellness-business-with-khierstyn-ross/Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands