Mortgage Banker University with Brett McDonell

Today's episode of MBU with Brett McDonell gives you a great idea on how to market yourself differently, stand out from your competition and generate mortgage leads 24/7.  In addition to the innovative mortgage 24/7 hotline, Brett provides 3 PROVEN tactics that will allow you to: Make sure your prospects are paying attention and taking notes Insure you get a meeting and commitment that works for them Guarantee that you and your client or referral partners are on the same page and know exactly what the next steps are. The goal is this and every episode of MBU with Brett is to provide you with actionable strategies and tactics that can be implemented easily and immediately to optimize your business and take your career to the next level. For more resources, content and tools be sure to visit www.mortgagebankeruniversity.com   Mortgage, Loan Officer, Marketing, Sales, MBU, Brett McDonell, Lending, Optimization,     

Today's episode of the mortgage banker university podcast, Brett details 3 PROVEN tactics that will allow you to visit any Realtor open house with confidence and leave knowing you have added value,made a good first impression and stood out from the crowd. This short, but powerful episode can literally change your life and career. Using these powerful tactics you will never fear visiting open houses again. For more mortgage loan officer sales & marketing tactics and strategies that are guaranteed to get you unstuck and fill your pipeline, visit www.mortgagebankeruniversity.com Thank you for your support of the podcast.  If you have got some value from this podcast please show us some love by leaving us an itunes review. Lock Em and Doc Em! mortgage, mortgage banker, mortgage broker, loans, loan officer, sales, marketing, realtors, real estate, mlo

This is another fast paced episode of drive time with Brett where Brett reveals a HUGE opportunity for savvy Mortgage Pros to capitalize on. Brett also touches on the importance of daily, weekly and monthly activity based goal setting that will ensure your pipeline never dries up. For more actionable tips, best practices, tactics and strategies to grow your mortgage business, visit www.mortgagebankeruniversity.com   #Mortgage, #Loan officer, #marketing, #sales, #goals, #mortgagebroker, 

This episode of MBU w/Brett is all about diversifying and expanding the channels you have in your mortgage business to ensure your business model and lead generation system is recession and market proof as well as fruitful. Some of the key partners include Realtors which is a given, but also divorce attorneys, insurance agents and all the other key business channels needed which you'll have to listen to and find out. For more tools, resources, tactics and strategies to grow your mortgage business go to www.mortgagebankeruniversity.com If you enjoyed this episode please let us know by giving us a 5 star review on itunes. Contact: E:Brett@mortgagebankeruniversity.com IG: @mbubrett Mortgage Banker University: Superior Mortgage Sales & Marketing for Loan Officers

In this drive to work with Brett, Brett covers a ton of ground and a handful of mortgage sales strategies you can use to differentiate yourself from your competition, add more value to your business partners and generate buyer leads for the rest of your career.  This is a must listen to episode. 

In this episode of Mortgage Banker University, Brett dives deep to exploit all the possible niches you as a mortgage professional could become a specialist in so that you become the no questions asked go to lender for any niche you want.  This episode is guaranteed to get you thinking differently and will introduce a proven approach and positioning system that is wildly successful in both lending and almost all other industries also. Let Brett help you identify a niche you can exploit in your business and start winning more of your ideal clients with less work. We hope you enjoy this incredible episode and if you have any questions at all, feel free to contact Brett direct at Brett@mortgagebankeruniversity.com. For more of the industry's best mortgage sales resources, tools, tactics and blueprints for success, visit www.mortgagebankeruniversity.com  

In this episode of mortgage banker university, Brett details exactly how you can optimize your pre-approval process to differentiate yourself from the competition, wow realtors and help your clients and agents get more offers accepted.  In this episode I will detail: What to say and include in your pre-approval package How to follow up on the offer How to wow the listing agent and buyers agent How to get a meeting with each agent on every purchase transaction The tactics and tips I share in this episode are sure to help you grow your purchase business by focusing on adding tremendous value to your clients and Realtor partners by going above and beyond the normal.  For more information, resources and quality content aimed to help you grow your mortgage business, please visit www.mortgagebankeruniversity.com.    keywords: mortgage, mortgage banker, mortgage broker, broker, loans, mortgages, mortgage, marketing, sales, optimization, marketing, mlo, mortgage loan officer, realtor, real estate, 

In this episode of Mortgage Banker University with Brett McDonell, Brett discusses all the various ways you can leverage the US Tax reform to educate and deepen your relationships with existing Realtors and financial planning partners as well as how to get in front of hundreds of new potential referral partners and explode your network and business.  This bold strategy is sure to help you make a splash in your market, will position you as a credible, quality mortgage resource and will expose you and your mortgage services to hundreds if not thousands of new quality referral partners.  I truly hope you have gained tremendous value from this episode and that you get out there and leverage this Tax Reform "opportunity" in every way possible. keywords: mortgage, loans, loan officer, mortgage banker, mortgage broker, broker, marketing, sales, strategy, tax reform, brett mcdonell, mlo, mortgage loan officer

In this episode of MBU with Brett McDonell, you're going to learn how to partner with Realtors to make their open houses more successful. These "Value Based" tactics detailed in this episode will give you the tools needed to approach any Realtor that has a home for sale and help them leverage their open houses better and more efficiently. The ideas discussed here today with enable you to partner with new realtors and add tremendous value to existing realtor relationships.  I am confident that if you actually do any of these tactics, they will work and you will be able to generate new relationships with realtors out of thin air or out of any open house. For more information, downloads, free tools, scripts and other valuable resources, visit: www.mortgagebankeruniversity.com Keywords: mortgage, mortgage loans, loan officer, sales, marketing, realtors, open house, beacon marketing, facebook ads,   

In this episode of MBU with Brett McDonell, Brett details 11 EASY ways you can grow your mortgage business.  This episode will give you the ideas needed to easily and systematically grow your business week after week. For more ideas, strategies and FREE resources to grow your business, visit www.mortgagebankeruniversity.com   Keywords: mortgage, mortgage broker, mortgage banker, loan officer, mortgage loan officer, marketing, sales, loans, 

In this episode of Mortgage Banker University, Brett encapsulates his tips, tricks, best practices and simple mortgage wisdom he has gained from his 15 years as a mortgage lender.  This episode will help you: Learn from Brett's firsthand mistakes and successes to cut your learning curve and get better, faster! Learn to focus on quality over quantity Learn How many lead channels you need and all the ones there are Gain the insights and strategies of a 15 year mortgage pro What NOT to send as a closing gift and why The goal of this episode is to help you in everyway possible. Brett touches on topics from a-z.  We hope you enjoy this episode and it helps grow your business. Keywords: mortgage, mortgage broker, mortgage banker, mortgage loan officer, loan officer, sales, marketing, sales tips, realtor  

Ready to overcome call reluctance, learn how to leave voicemails that prospects actually return and learn the secrets for success when making outbound sales calls? I have to imagine you said HELL YES! In this episode, I interview Art Sobczak, best selling author of Smart Calling, legendary sales trainer and speaker that has taught how to crush it selling on the phone for over 30 years and has worked in virtually every industry. Needless to say, Art is the expert when it comes to everything phone sales. The benefits of being an expert, confident phone prospecting mortgage professional are endless… In this episode you will learn: How to develop a mindset for outbound calling success How to warm up every prospecting call you make How to leaves voicemails that create intrigue and get you calls back What to say when you get them on the phone How and why to use scripts And much much more. Do yourself a favor and take the time to listen to this interview, your bank account will thank you! Resources mentioned in this episode: Art's free book (just pay shipping): www.freesalesbookcom Art's website: www.businessbyphone.com Art's Blog: www.smartcalling.com FREE prospecting opening statement cheat sheet: www.smartcalling.training/open Keywords: Mortgage, loan officer, mortgage banker, mortgage broker, sales, marketing, art sobczak, cold calling

  Can you believe that the Equifax credit breach has negatively affected as many as 150 Million people…. A lot of them are likely your past clients as well as your strategic partners. Have you offered your help, guidance or support to them? If not, you’re missing out on a huge opportunity to be the hero, build a deeper relationship and help more people. Not to mention generate a ton of loans in the process. In today’s podcast episode, I discuss several strategies to help your clients and business partners work through the massive Equifax Credit Breach that has negatively affected 150 Million people. You will learn how to leverage the Equifax Credit Breach to: Help more clients and business partners that were negatively affected Use this incident to warmly call your entire network and database which will uncover loan, referral and testimonial opportunities Make a viral video that can get you seen by thousands of potential prospects.  Learn how to leverage future world and local happenings to add value to your clients and network. The strategies discussed in this episode will help you build clients for life and ravings fans. As always, If you have questions on how to implement and execute this strategy, email me at Brett@MortgageBankerUniversity.com If you are getting value from this podcast and enjoy it, please help us out and give us a 5 star review on itunes by clicking the link here: https://itunes.apple.com/us/podcast/mortgage-banker-university-with-brett-mcdonell/id1236274850?mt=2   Enjoy. Keywords: mortgage, mortgage broker, loan officer, mortgage loan officer, sales, marketing, 

Ready to uncover 15+ NEW Realtor partner opportunities within your existing network???!!! This episode will walk you through how to get the most out of using Brett's proprietary worksheet, "The Realtor Partner Network Xploder". This episode comes with a FREE resource, worksheet and download that you can get by going to http://mortgagebankeruniversity.com/free-lender-tools/ This episode and worksheet is an eyeopener and will help you grow your Realtor partners and your purchase business to working smarter, not harder.  Enjoy! Keywords: mortgage, mortgage banker, mortgage broker, loan, loan officer, mortgage loan officer, mortgage agent, sales, marketing

In this episode of Mortgage Banker University with Brett McDonell, Brett goes deep on how loan officers and mortgage professionals can leverage linkedin to: Locate and market to new referral partners How to get noticed by the people you want noticing you How to build a massive email marketing list filled with your ideal partners and prospects How to take your business relationship from online to offline Prospecting and email marketing scripts to land new partners on linkedin and much more. In total, Brett details 16 ways to leverage linkedin and grow your business.  We hope you enjoy this episode.  Until next time, lock em and doc em' For more resources, visit: www.mortgagebankeruniversity.com  

In this episode of mortgage banker university with Brett McDonell, Brett teaches another closing tactic you can use to turn more prospects into clients.  Brett learned this closing tactic from the business legend, Brian Tracy himself. Brett tailored this universal closing tactic just for you so that you can use it in your mortgage business to increase conversion, help more clients and make more money. In this short, but value packed episode you will learn: A new closing tactic to convert/close more prospects How to use the Invitation Close which you can then teach to your Realtor partners to help grow their business Scripts as to how to and when to use the Invitation Close How just a 20% increase in your conversion ratio can lead to an additional income of $100K + every year Being able to Convert a Prospect to a client using strategic closing techniques is a critical skill that most mortgage professionals don't know how to do... Don't be one of them!! Listen to this episode, learn the skills needed to be pre-emminent, help more clients and make more money! Rinse and Repeat! Keywords: mortgage, mortgage banker, mortgage broker, loan officer, mortgage loan officer, closing skills, sales, marketing

In this episode of Mortgage Banker University with Brett McDonell, Brett discusses a blue ocean mortgage marketing strategy that will help you grow your purchase business by thinking outside the box and working with FSBO's (for sale by owner sellers). In this episode you will learn: How to add tremendous value to FSBO's How to locate FSBO's in your area Multiple ways of marketing to them  Scripts on what to say to convey value and earn their business How to leverage FSBO open houses to meet people that need purchase loans This concept is not being done by anyone in the industry, listen to this episode to learn this breakthrough strategy before your competition does and reap the rewards. For more resources, transcripts of the show and other valuable resources for loan officers including Brett's FREE book, 40 ways to get a loan today, visit www.mortgagebankeruniversity.com Enjoy and thanks for listening! Keywords: Loan officer, Loan officers, mortgage, mortgage broker, mortgage banker, sales, real estate, realtor, marketing 

WARNING: If you do not want to triple your pipeline, help a ton of clients and have your best month ever... DO NOT read any further or listen to this new episode.  In this episode of Mortgage Banker University, you will learn the strategies needed to not just deal with rising interest rates, but to thrive leveraging the threat and reality of them. The FEDS recent announcement to increase rates in October, 2017 provides both a threat and opportunity for mortgage professionals and homeowners. In this episode, you will learn: How to leverage the threat and reality of rising interest rates to explode your pipeline Upsides of rising interest rates Actionable strategies and Prospecting scripts to have your best month ever Final Warning: Your time is limited to act on these ideas and strategies - Dedicate 10 minutes to listen to this episode right now before some other opportunistic loan officer does, then uses these ideas to leverage rising rates to steal your client, or get a meeting with your referral partner. You can either let the threat of rising interest rates make you nervous and scared, or you can kick rising rates ASS and use the tactics, scripts and strategies in this episode to have your best month ever, your choice! Regulators, mount up!    (if you get that reference, you’re awesome) Enjoy! Keywords: mortgage, loan officer, mortgage broker, mortgage banker, sales, marketing, interest rates

In This episode, Brett discuss 3 BOLD strategies to help you stand out in your market.  This episode is 1 of a 3 part series on how to stand out.  You will learn how to stand out by: Speaking Creating Mastermind Groups for Referral Partners Creating a quality industry specific Newsletter These ideas, if done have the ability to help you differentiate yourself from all your competitors by leading with value, being creative and by doing the things that other lenders aren't willing to do. Be Bold and Be Great!! Enjoy,  Brett Keywords: Loan Officer, mortgage, mortgage broker, mortgage banker, marketing, innovation

In today's episode of Mortgage Banker University with Brett McDonell, Brett lays out a detailed marketing strategy and action plan to help you generate purchase loans and buyer leads by marketing directly to renters.  In this episode, you will learn: How to identify prime apartment complexes that are filled with people that want to own homes How to use 800#'s and free reports to generate leads How to use call capture marketing tactics to get phone numbers of interested prospects How to nurture buyer leads until they're ready to buy How to get Realtors calling you to set appointments and partner with them. As always, action creates action, so don’t use this strategy for mental entertainment.... Do it and reap the rewards.  If you're a loan officer, sales manager, mortgage broker or mortgage banker, this strategy could be the key to helping you become a purchase loan monster. Enjoy Brett Keywords: mortgage, mortgage banker, mortgage broker, loan officer, loans, real estate, consumer direct

Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close". This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going.  In This Episode You Will Learn: How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you. How to couple the "concession close" with the "risk reversal close" for the ultimate close. Control the power frame with your prospect to not allow them to walk all over you How to strategically close clients without them feel as though they're being closed This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money. Enjoy Brett McDonell #mortgage #loanofficer #mortgagebanker #mortgagebroker #sales  

In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

Ready to make more money with the same or less amount of work? The easiest way to do that in the mortgage business is to simply increase your average loan size.  In this episode, Brett details 7 strategies to strategically increase your average loan size and make more money. Take a few minutes to listen to this episode and start applying these tactics to strategically increase your loan amounts which will allow you to make more money with the same amount of work you're doing now.  For more resources, visit: www.mortgagebankeruniversity.com #mortgage #loanofficer #sales #business #mortgagebanker #mortgagebroker In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In this episode, Brett discusses a lead generation strategy called "Referral Storming" that leverages the law of reciprocity to generate referrals consistent referrals. Brett also details his case study of giving a referral each business day for 10 days straight and lets you know what he got in return. After listening to this episode you will have a new proven lead generation strategy that is rooted in psychology and is time tested to work. Resources mentioned: Ultimate MLO daily planner can be downloaded at www.mortgagebankeruniversity.com Client Questionnaire: Email Brett@mortgagebankeruniversity.com for the questionnaire Enjoy,  Brett #mortgage #loanofficer #marketing #salesstrategies #brettmcdonell #Mortgagebanker #innovation    In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In This episode of MBU with Brett McDonell, Brett details a sales strategy called "The Soft Commitment Sales Strategy" that will all, but guarantee you two referrals for every loan you do for the rest of your career. This strategy can also be used to land Realtor meetings with the agents on every purchase deal you do. In this episode you will learn: How to get soft commitments while you have all the leverage that will produce two referrals on every loan you do How to get meetings with the listing agent on every purchase deal you close How to warmly get referrals from clients without having to chase them down and beg This strategy is one that can double your referrals and pipeline if you do it consistently.  Good Luck, Brett McDonell In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer #loan officer Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In this experimental episode of MBU with Brett McDonell, Brett try's out a new format for the show that details 3 simple tips to grow your business in 3 minutes. The focus of this episode of 3 tips to add value to realtors. Today's tips will help you: Increase exposure to your agents listings and help them better market their home Learn how to grow peoples networks by being a connector Increase their online credibility  I hope you enjoy today's episode. Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

Hello My fellow mortgage professionals and welcome to mbu with brett mcdonell. For anyone listening that wants to double or triple their income, amount of referral partners, testimonials and referrals, I have incredible news for you. This Wednesday, August 16th at 1 pm pacific standard time I am doing a webinar guaranteed to get you unstuck, thinking big, and highly motivated to succeed beyond what you ever thought possible. My main goal and sole focus from doing this webinar is to add tremendous value to your life and business and share with you what has worked for me, others in the industry and provide you with new inspiration and ideas to grow your business, add more value and dominate your market! This strategy packed 1 hour FREE webinar that I would normally charge as much as $199/person for will be a game changer for anyone looking to increase production, add more value and crush their sales goals. I truly believe that if any originator were to apply the strategies were going to discuss in the webinar they could add up to 75 extra deals a year.. could you use an extra 75 deals/year?   I hope you’re saying hell yes!! Here is a teaser of what you will learn in this webinar: Im going to teach you a strategy that can get you as many as 10 testimonials on every single loan! How to use Yelp do find new leads daily that need a loan and that NOBODY else is doing! Learn to leverage and market your niche or best products and create a new steady and consistent referral channel How to use email to passively generate more leads, add more value and increase prospect conversion How to dramatically increase referrals of new clients and referral partners by getting soft commitments upfront You’ll Learn to use “risk-reversal” to differentiate yourself from your competition and significantly increase lead conversion How to Create “wow” moments to improve the mortgage experience and get clients for life Determine and understand the lifetime value of a client Ill each you the quarterly network multiplier strategy that can quadruple your referral partners in every category in 1 year or less. Increase your income by adding services or strategic partners Whewwwwwww.. as you can see, this is going to be an action packed hour with lots of breakthrough ideas and strategies getting thrown around. I hope you’re as excited to be there as I am to do this for you. Be sure to register at www.mortgagebankeruniversity.com/webinar In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In this episode of MBU with Brett McDonell, Brett details a sales strategy that he used to win over a rate shopper that called and said the dreaded question... "Whats your rate today on a 30 year fixed"?! In this episode you will learn: How to take back control of the conversation when it comes to rates How to add value and differentiate yourself from the competition Learn how to use risk reversal to close the deal with no pressure How and what questions to ask when speaking with clients We all get this question and you need to be prepared to answer it. I hope you enjoy this episode and if you do, please be sure to subscribe on itunes and leave a positive review. Good Luck! Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In this episode of MBU with Brett McDonell, Brett details how to properly use one of his secret weapon strategies, RISK REVERSAL, a strategy Brett learned from legendary marketing and business strategist, Jay Abraham, the $9.6 Billion Dollar Man! By incorporating this simple yet powerful tactic into your sales presentations and marketing collateral you will: Stand out from your competitors Add more value to your customers Win more deals Increase conversion Eliminate all client risk & fear from committing to your services and loan  I am confident that if you use this strategy you will see better results immediatly, and it's so easy to do.  Good luck! Brett  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing    

In this episode of MBU with Brett McDonell, Brett details 4 game changing, super productivity questions that if you ask yourself throughout your work day, you will: Increase your production Improve your systems and processes Work for efficiently  Delegate more Stay focused on your highest priority tasks As you can see, these questions and the actions that follow these questions can be life changing.  Take a moment to incorporate some of these questions into your work day and watch your productivity grow exponentially! -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing  

In this episode, Brett details 3 proven strategies that you can use to partner with new Realtors as well as add tremendous value to existing Realtor partners.  These 3 strategies, if executed will open up new doors and opportunities for you that have the power to change your business forever and make you a "purchase lender" and "person of value" to any Realtor you come in contact with. Dont just use these ideas and strategies as mental amusement, put them to work and let me know your results. I am confident that if applied, you will be successful beyond what you ever thought possible. "Money is the by-product of adding value"  -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing  

It’s no secret that it’s hard to stay motivated each and every day, to get back on the horse, makes sales calls, meet new referral partners and continually put ourselves in uncomfortable situations necessary for business and personal growth. Today’s episode gives you a powerful tool to help you stay motivated and remind you of why we put a suit on each and every day. The pump up video gives you secret weapon to get your game face on and get fired up to add more value, close a deal and get back on the horse! Your takeaways from this episode will be: How to identify your true goals and what motivates you How to create a powerful visual of your goals to help you channel your courage and do the hard things required of successful lenders Get a secret tool and weapon you can use to overcome any intimidating situation If you liked this episode, please let us know by giving us a 5 star review on itunes. We truly appreciate your feedback and helps us motivated to keep bringing you the best sales, marketing and business growth strategies in the mortgage industry. Sincerely, Brett McDonell In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

Referrals are arguably the lifeblood of a successful mortgage professional’s business. Without consistent, qualified referrals life can be very hard as it’s not easy to generate leads month after month without knowing how to leverage your database, network and sphere of influence. In this episode Brett dives deep on how to generate leads and referrals from your existing network and from each new client you work with. Some of the key takeaways from this episode will be: How to ask for referrals systematically and strategically Learn the 3 (THREE) types of referrals you as a mortgage professional want and need Learn the strategy “Referral Storming” which will show you how to generate up to 20 referrals a month by referring people out to your network Learn the “Quarterly Network Multiplier” system and strategy Brett created to allow you to 10X your referral network year after year We truly hope this episode helps you grow your business and opens your eyes to the possibilities of leveraging your network not just for referrals of new clients, but for a bounty of referrals of new referral partners that will keep you fed with qualified leads for the rest of your career. If you liked this episode, please let us know by giving us a 5 star review on itunes, we truly appreciate your feedback and helps us motivated to keep bringing you the best sales, marketing and business growth strategies in the mortgage industry.   Sincerely, Brett McDonell In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In this episode of MBU with Brett McDonell, Brett discuss a proven marketing strategy to show you how to partner with new Realtors, add tremendous value to existing realtors and get a chance to speak to hundreds of people looking to buy a home and get a mortgage. This strategy was originally shared with Brett by Ryan Grant, top producing MLO with Benchmark Mortgage. Brett has optimized it for the MBU community to truly separate yourself from the competition and add tremendous value for your Realtor partners.   Enjoy,  Brett McDonell In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing    

In this episode of Mortgage Banker University, Brett exposes a blue-ocean marketing strategy that will put you in the drivers seat to locate hot prospects that need help with their mortgage every single day. If used properly, this strategy can be a business breakthrough and fill your pipeline with eager and grateful prospects that NEED your help. This is a game-changer and provides you with an opportunity to creatively open the flood gates to an untapped pool of prospects. "Yelping For Loans" was created and curated by Brett McDonell. Brett is the only lender doing this as this podcast is being released. In an effort to continually help you grow your business and dominate your market, Brett is graciously sharing this idea with you.  Please do not use this idea as simply mental entertainment, this strategy is being shared so that you can act on this idea, get in on the ground floor and grow your business. We hope you find this strategy has provoked your creativity and is now helping you think differently about all the ways you can generate loans. Please share your success stories or thoughts on this strategy with Brett @ Brett@mortgagebankeruniversity.com or on twitter @ mbubrett. For more business building ideas, strategies, resources and tools, please visit www.mortgagebankeruniversity.com. In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing, Mortgage Loans, Mortgage Banker, Mortgage Loan Officer, Blue Ocean Strategy, yelp

In this episode of MBU with Brett McDonell podcast, Brett digs deep on a unique sales strategy called "Deal Storming". You will find out how to make a splash at your next meeting, event or sales call by learning to strategically leverage your referral partners, resources and team members. To learn other mortgage sales, marketing and growth strategies visit www.mortgagebankeruniversity.com.  Did you enjoy this episode?  If do, please leave us a review on itunes, it would mean the world to us. Have a question about this strategy or another area of your mortgage business you're stuck in, email Brett@mortgagebankeruniversity.com In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In this episode of MBU with Brett McDonell, Brett discusses how to optimize your email signature to strategically and passively generate more leads, sell more products, and effectively use pre-suasion and positioning to get what you want out of any email exchange.   We hope you enjoy this episode, if you do, please let us know by leaving us a 5 star review on itunes. Until next time, lock em and doc em' -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing

In this episode of Mortgage Banker University w Brett McDonell, Brett discusses the strategy of "Retail Wholesaling". This creative and potentially breakthrough marketing strategy can create a new channel for leads and can be scaled massively for those with unique loan products. For more resources, tips and free downloads, go to www.mortgagebankeruniversity.com.  If you liked the episode please make sure you subscribe if you have not already and please leave us a review if you found these tips helpful. Got a question about anything mortgage sales & marketing?   go to www.mortgagebankeruniversity.com/askbrett -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer  Keywords:  In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett  #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing