Rick Fuller Podcast

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Learn what's going on in the real estate market. Cut through the noise and find the answers you need for a successful business, investment, and community.

Rick Fuller, Realtor®

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    • May 29, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 32m AVG DURATION
    • 101 EPISODES


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    Latest episodes from Rick Fuller Podcast

    New Build vs. Resale Part 4: Building a Long-Term New-Home Sales Business

    Play Episode Listen Later May 29, 2025 17:45


    Send us a textWelcome back to our New Home Value series. So far, Rick has covered why buyers are choosing new construction, how agents bring value to the process, and how to generate more leads through new home communities. But in Part 4, we're digging into something that separates the occasional sale from a thriving career: how to build a long-term, sustainable new-home sales business.The truth is, success in this space comes down to two key ingredients: relationships and consistency.Strong relationships with builder reps and developers are the backbone of your credibility. They open doors, help you gain inside knowledge, and often lead to both buyer and listing opportunities. Consistency is what keeps you top of mind—because in this business, out of sight truly means out of mind.So today, I'm walking you through what it really takes to scale this part of your business. I'll share the exact weekly, monthly, and annual action items you need to stay relevant and visible in the new-home market. I'll even cover what to say when visiting builder reps—so you're not just showing up, but showing up prepared.If you're ready to get off the real estate roller coaster and start building a business that compounds over time, this episode is your roadmap.https://rickfullerinc.com/new-build/How to Build a Long-Term Real Estate Business with New-Home Communities for Agents BlogNew-Home Sales Business Checklist for AgentsSupport the show

    New Home Value Part 3: Maximize the New Home Experience to Generate More Customers

    Play Episode Listen Later May 27, 2025 15:06


    Send us a textWelcome back to our New Home Value series! In Part 1, we talked about the rising popularity of new construction homes. In Part 2, we unpacked the critical role of a real estate agent in representing buyers during that process. Today, in Part 3, we're shifting the spotlight to you—the agent—and how you can turn the new home experience into a powerful lead generation tool.Let's face it: new builds are hot right now—and smart agents are using that momentum to create buzz, build brand awareness, and attract serious buyers. Whether it's posting model home video tours on Instagram and TikTok, hosting live virtual walkthroughs, or organizing new home caravan tours, there are countless ways to use new construction to grow your pipeline.In this episode, we're walking through the Top 10 strategies every agent should be using to leverage new home communities—from co-hosting events with builders, to launching “VIP New Home Deals” lists, to creating lifestyle-driven content that sells the neighborhood, not just the house.Plus, we'll give you practical weekly action items to help you stay consistent and visible, week after week.If you're ready to stop waiting for leads to find you—and start positioning yourself as the go-to new home expert in your market—this episode is for you.Let's get into it.https://rickfullerinc.com/new-build/Support the show

    New Build vs. Resale Part 2: The Value of a Real Estate Agent

    Play Episode Listen Later May 22, 2025 9:56


    Send us a textWelcome back to our New Home Value series. In today's episode, we're diving into something that far too many home buyers simply don't know—they should have a real estate agent representing them when purchasing a new build home.It's easy to assume that walking into a model home is just the start of an exciting journey—but behind the polished countertops and smiling builder reps, there's a complex process that buyers often don't see coming. From understanding the differences between new builds and resale homes, to navigating builder contracts, evaluating costly upgrades, and comparing lender incentives—clients need someone in their corner.That's where you come in.As a real estate specialist, do you truly understand the value you bring in these transactions? And more importantly—do your potential clients?In this episode, we'll unpack how to position yourself as the trusted advisor your clients need before they ever step into that first model home. Because remember: the builder has someone looking out for their best interests. Your clients should too.50 Ways RFT Agents Provide Value to Buyers in a New Home Communityhttps://rickfullerinc.com/new-build/Support the show

    New Build vs. Resale: Are You Taking Advantage of this Market Opportunity?

    Play Episode Listen Later May 19, 2025 29:08


    Send us a textCNBC recently featured Compass CEO Robert Reffkin. In the interview, Reffkin highlighted a significant shift in the housing market: the price gap between new construction homes and existing homes has narrowed dramatically. He noted that, on average, new homes are now priced just $100 more than resale homes. This is a notable change from previous years, where new builds typically commanded a much higher premium.This development underscores the increasing competitiveness of new construction in the current market. That being said, are you taking advantage of the new home communities in your area? As the market shifts, many new build communities are creating commission opportunities for real estate agents. Listen in as Rick shares with his team why now is the perfect time to become the new build specialist for your clients. https://rickfullerinc.com/new-build/New Home vs. Resale Home Buyer Perspective downloadableSupport the show

    Build Real Estate Wealth with Rick Fuller and Joel Miller

    Play Episode Listen Later May 7, 2025 26:55


    Send us a textIn today's episode, Rick sits down with Joel Miller, author of Build Real Estate Wealth: Enjoy the Journey of Rental Property Investment. Joel has been investing in rental properties since 1978—all while holding a full-time career—and has built a life of financial freedom through passive income and smart investing.If you've ever felt like investing in real estate is out of reach or too complicated, this conversation is for you. Joel shares step-by-step guidance on how to confidently begin or grow your rental property journey—even with a busy schedule.Stick around—this is a conversation you won't want to miss!Find Joel's book here.investorsthrive.comSupport the show

    The Baby Steps to Real Estate Investing

    Play Episode Listen Later Mar 18, 2025 19:23


    Send us a textWelcome to the Rick Fuller Podcast! Today, we're diving into the many ways real estate investors get started on their journey to building wealth. Whether it's buying the home they currently rent, purchasing a duplex and renting half, or leveraging creative strategies like partnering with others, using a self-directed IRA, or buying with fractional ownership, there are endless paths to success. We'll also explore how selling one property to buy two can accelerate growth. If your clients are looking to break into real estate investing or expand your portfolio, this episode is for you! And as a real estate agent, think about how you can invest in your own future by growing your real estate portfolio.  If real estate is a gold mine, why are we digging up gold for our clients but not keeping any for ourselves? investorsthrive.comSupport the show

    The Investor's Playbook: 1031 Exchange Strategies Every Real Estate Agent Should Know

    Play Episode Listen Later Mar 4, 2025 23:30


    Send us a textListen in as Rick Fuller sits down with James Callejas from IPX 1031 Exchange, a seasoned exchange specialist with over 25 years of experience in real estate and finance. As an expert facilitator, James specializes in breaking down 1031 exchanges from the ground up, ensuring agents and investors understand everything from proper IRS documentation to advanced exchange strategies.James is Rick's personal 1031 Exchange contact, guiding clients through both traditional and reverse 1031 exchanges. Learn how you can help your clients defer taxes, grow their portfolios, and make smarter investment moves!Rick Fuller, Realtor®Team LeaderRick Fuller TeamDRE#01375683(888) 950-RICKrickfuller.comJames Callejas, CES®Vice PresidentIPX 1031(415) 640-0794james.callejas@ipx1031.comwww.ipx1031.comSupport the show

    Mastering Open Houses Part 4: What to Say at & After an Open House

    Play Episode Listen Later Feb 26, 2025 37:53


    Send us a textIn this final episode in our series Mastering Open Houses, Rick talks about converting contacts into clients by outlining what NOT to say and the questions you should be asking instead. Learn Rick's 4 Step Real Estate Conversation Strategy so that you can be on the offensive and not defensive side of the conversation to fully take advantage of open house opportunities.What NOT to say:“I will be here if if you need anything”“Call me if I can help”“Let me know if you have any questions.”“Here is my business card”“Sign up so the owner knows your here”“Do you have an Agent”4 Step Real Estate ConversationAsk… a really good offense question.Search…for something of value.Share…your findings on a phone call.Secure…your next appointment.Support the show

    Mastering Open Houses Part 3: Setup, Conversations & Tools That Get Results

    Play Episode Listen Later Feb 18, 2025 28:35


    Send us a textWant to host an open house that truly converts? In this video, listen in as Rick Fuller and Buyer Specialist Marcos Fernandez break down the ultimate step-by-step strategy for mastering open houses. From setup and research to client conversations and follow-ups, we cover everything you need to know to make a lasting impression and generate real leads.

    Mastering Open Houses Part 2: Conversations & Follow Up

    Play Episode Listen Later Feb 11, 2025 45:35


    Send us a textToday RFT's Director of Expansion, Joe Seeley, and our Preferred Lending Partner, Danielle Pollack from Supreme Lending, led the conversation with brilliant insights on how to optimize your open house conversations. From getting the correct information from your open house guests to creating a sure fire follow up strategy, you'll learn new ways to maximize your open house efforts to convert contacts into clients and  ultimately  into closings.Support the show

    Mastering Open Houses Part 1: Prepping for the Open House

    Play Episode Listen Later Feb 10, 2025 35:17


    Send us a textIn today's digital age—with Zillow, Realtor.com, and 3D home tours—are open houses still relevant? Absolutely! While they may not always sell the home directly, they play a crucial role in attracting buyers, generating leads, and creating new listing opportunities through door-knocking. Open houses also provide great social media content, positioning you as an active, engaged realtor in your market so that when your SOI thinks of real estate, they'll think of you. Join Rick and the team as they break down why open houses still matter and share proven strategies for hosting a successful one in Part 1 of this series. And for team leaders, this episode can serve as a great framework for your next agent meeting!Pre Open HouseHow do you prepare for an open house?How do you promote an open house?What do you bring to an open house?When should you show up to an open house?Where should you place your signs at an open house?Support the show

    2025 Goals: How to Grow Your B2B Referral Business

    Play Episode Listen Later Jan 28, 2025 31:22


    Send us a textThere are three things that Rick and his leadership team are focusing on to empower their agents in 2025: time, training, and talk and today's topic is essential to leverage your business. We know we need to communicate with clients, but how is your B2B game? You probably have a lender, CPA, painter, or other professional that you refer your clients to on a regular basis, but are they returning the favor to you? Listen in as Rick shares the scripts he uses to partner with other professionals to build his CORE 100. CORE 100 ListScriptsTeam Member:  Hi ___________. This is (Your Name) with the Rick Fuller Team. How has everything been going for you? ….Anyway, I am actually calling today because my business has been growing and lately I have been getting people that could potentially need what you do for a living and it made me think of you. I wanted to see if you were interested in receiving potential clients from me?Potential CORE 100 Member: Of course! Who wouldn't be?Team Member:   That is what I thought but you never know... I do have a question though. Do you currently have a Realtor that you are committed to meaning if you were going to sell your own home they would be the one you would sell it with?Part 2 of 3 CommitmentPotential CORE 100 Member: Well yeah. I use __________. She has been my family's Realtor for the past 20 years but that doesn't mean I wouldn't love to do a good job for your clients. (If someone has a Realtor already, move on. You don't want to compete for their referrals) ORPotential CORE 100 Member: No, not really. I mean I know a lot of Realtors around town but I can't say that I am fully committed to anyone yet. Why do you ask?Team Member:  I only ask because I really believe in the power of having and developing reciprocal relationships with other businesses and I just want to make sure that anyone that I make a decision to commit to and send referrals to is just as committed to me and my business as I am to them and their business. I make it a point to search for great referrals and advocate for those that I am aligned with because I really believe in making an effort to contribute to the success of those around me. I mean I think we have all had the experience where we were sending all of our referrals to someone only to find out that they were sending their business to someone else… Potential CORE 100 Member: I know what you mean. Team Member: Exactly! So you know what I mean. Does this sound like something you could commit to then because I would really love to be able to tell my clients that you are the ______ that I recommend on a regular basis and know that you are telling your people the same about me? Potential CORE 100 Member: Definitely! I will definitely keep my eyes and ears open for anyone that I know of that is looking to buy or sell. Part 3 of 3 Follow UpTeam Member:  Perfect! We should plan to grab some coffee soon so I know exactly what kind of people are perfect for you and you know what is right for me. Would that work for you? Support the show

    2025 Goals:Prioritize Your Time, Training, & Talk Part 2

    Play Episode Listen Later Jan 21, 2025 34:09


    Send us a textThere are three things that Rick and his leadership team are focusing on to empower their agents in 2025: time, training, and talk. Last week we discussed why these areas are important. At this week's team meeting, we shared real life situations and conversations that make connecting with people and sharing real estate information simple, natural, and not a sales pitch. 5 Questions To Ask:"How's the neighborhood treating you?""Have you heard about the latest real estate trends for 2025?”"If you could choose your dream home in 2025, where would it be?"“When was the last time you received an updated value on your real estate portfolio?”“Have you considered investing in real estate for your future?”10 “Buzz Words”   The “Free/Bogo” of Real EstateForeclosuresAuctionsShort SalesDown Payment Assistance Grant ProgramInvestment OpportunityOff MarketComing SoonPrice ReducedHot New ListingPowerful assumptive C.T.A.'s.   Lets grab coffee and chat about your real estate plans. What email can I use to text you more information about the market? Whats your address, I will shoot you over a Fuller Value Report We should schedule time to share this with your spouse, parent, or partner.  Let's get you on our listing e-alert. I should pop bye and help you prepare.End every appointment with an appointment.Support the show

    2025 Goals: Prioritize your Time, Training, & Talk Part 1

    Play Episode Listen Later Jan 15, 2025 22:14


    Send us a textThere are three things that Rick and his leadership team are focusing on to empower their agents in 2025: time, training, and talk. Time management and blocking to address those activities that matter most, training to increase transactions and best serve clients, and Talking to create real estate conversations to be top of mind. When people think of real estate, do they think of you? Listen in as Rick addresses Part 1 in this series. Rick shares several resources in this episode.Click here to view perfect week calendar.Click here to learn about his Agent Management Portal. Do you have questions or comments for Rick? Contact us at info@rickfuller.com or (888) 950-RICK.Support the show

    Actions the Top 1% of Real Estate Agents Do

    Play Episode Listen Later Dec 18, 2024 27:12


    Send us a textLet's get specific. We know that we have to lead generate, follow up, have real estate conversations, attend events, and more, but what does that really look like? How does that translate into real world weekly actions? Listen in as Rick shares the four different types of real estate agents and what tasks you need to do daily to be in the top 1%. Here is the link to the 2025 Pathways that Rick mentions. Questions or comments? We want to hear from you! Contact us at (888) 950-RICK or christina@rickfuller.com. Support the show

    10 Game-Changing Conversations Your Clients Want Before the New Year

    Play Episode Listen Later Nov 19, 2024 15:09


    Send us a textThe end of the year is a great time to connect with your clients and to have real estate conversations. Every November, the Rick Fuller Team delivers pies to their friends, family members, and clients to not only show their appreciation, but to stay top of mind when it comes to real estate. One key way to connect with others without the hesitation of feeling like you're selling something is by adding value with a pie, a free home valuation, or a contact list of vendors that you trust. Listen in as Rick shares 10 conversations that your clients WANT to have with you as 2024 comes to a close and 2025 begins. Get these scripts from our blog: https://rickfullerinc.com/agents-blog/Support the show

    5 Things Top Agents Intentionally Do Differently in the 4th Quarter

    Play Episode Listen Later Nov 13, 2024 16:32


    As we enter the fourth quarter, many agents see this time as the “slow season” and pull back. But for top-performing real estate agents, this is precisely the time to ramp up. What's the key difference between top agents and average agents in the final stretch of the year? Intentionality. Top agents are not reactive—they're proactive, strategic, and deliberate. Listen in as Rick shares with his team 6 ways that they should stay intentional in the fourth quarter to set themselves up for success both now and in the upcoming year.Blog post here: https://rickfullerinc.com/agents-blog/Support the show

    Life Lessons from Ironman

    Play Episode Listen Later Nov 8, 2024 45:25


    After years of dedicated training, Rick completed his first full Ironman recently. For those of you who are unfamiliar with this triathlon, it consists of a 2.4-mile swim, a 112-mile bicycle ride and a marathon 26.22-mile run completed in that order, for a total of 140.6 miles. If you're like me, I don't even like to drive that distance in a week. But this isn't about athleticism or Ironman; it's about mindset. Listen in to Rick and his Ironman coach, Tim Sorensen, as they discuss this challenging event and the life lessons learned that are valuable not only on the field and in business,  but in the bigger picture of living a successful life. Contact Tim at www.multisportenduranceacademy.comSupport the show

    2025 Real Estate Market Forecast

    Play Episode Listen Later Oct 7, 2024 6:56


    By far the number one question I'm asked as a real estate broker is, "Rick, how is the market?" And I'm sure that's the question you get asked most often, too. Today I'm very excited to share with you the 2025  forecast by the California Association of Realtors of what's going to happen in the 2025 market. This video is on ricksmarketupdate.com and on my social media. It's time to get the message out that the market is shifting!Regardless of where you live, are you preparing for the 2025 market? What conversations and scripts are you preparing so that you can answer this question with confidence and expertise?Here are some examples that I've shared with my team that you can customize for your market:"Did you know that California's housing market is projected to see over 10% increase in home sales next year? "Have you considered that with inflation slowing, the 30-year fixed mortgage rate is expected to drop from 6.6% to 5.9% in 2025?""Did you know that California's median home price is forecasted to reach nearly $910k in 2025, a 6.8% increase next year?  $50k increase in one year!”"Have you considered that despite rising prices, housing affordability is expected to remain stable at 16% next year?""Did you know that housing supply conditions are expected to improve in 2025 as more homeowners and investors list properties, anticipating higher prices?"Questions or comments? We'd love to hear from you! (888) 950-RICKinfo@rickfuller.comSupport the show

    Your Business is Your Database and Your Database is Your Business

    Play Episode Listen Later Sep 23, 2024 30:25


    We know we need to contact our SOI, our Sphere of Influence, but many agents don't know what to say. Listen in as Rick teaches his team the cadence to start a meaningful conversation and the topics that give you a reason to reach out to your SOI.  To access Rick's scripts that Christina mentioned in the podcast, click here. For questions or comments, please email christina@rickfuller.com.Support the show

    How to Take Action to Grow Your Business with Joe Seeley

    Play Episode Listen Later Sep 23, 2024 22:54


    Welcome to the Rick Fuller Podcast presented by Rick Fuller, the team leader of the Rick Fuller Team which serves the San Francisco Bay Area and the Greater Sacramento Region. Rick is a community leader, national real estate coach, and real estate investing expert. Information plus application equals transformation. We know this to be true, but most people - including real estate agents - get stuck in the information phase. What happens when you stop a team meeting for ten minutes to have your agents call their SOI, their sphere of influence? This is what RFT's Director of Conversion, Joe Seeley did recently and the results were pretty amazing. Listen in to the meeting and I'm sure you'll find some great takeaways for your business. Questions or comments? Please email Christina at christina@rickfuller.com!Support the show

    Multiple Offer Solutions

    Play Episode Listen Later Apr 25, 2024 38:37


    In the San Francisco Bay Area for the Spring 2024 real estate market, we're seeing an influx of multiple offers. Demand continues to exceed supply, buyers are adjusting to the current mortgage rate, and home values continue to rise. Listen in as Rick shares with his agents how buyers and sellers can navigate multiple offers. Rick will provide tools to write a successful offer so that you can work in the best interests of your client.You're invited to visit the Rick Fuller Team in the beautiful San Francisco Bay Area! Learn more here!Support the Show.

    Questions You Should be Asking Your Contacts

    Play Episode Listen Later Jan 24, 2024 10:02


    Welcome to the Rick Fuller Podcast presented by Rick Fuller, the team leader of the Rick Fuller Team which serves the San Francisco Bay Area and the Greater Sacramento Region. Rick is a community leader, national real estate coach, and real estate investing expert. Last week we discussed CHEVYS; the why and how you should be contacting your SOI. Today, listen in as Rick shares with his team the 10 reasons people are moving and the power questions you should be asking to move them from a contact to a customer. We'd also like to invite you to our Million Dollar Visit. Come see first hand what the Rick Fuller Team is all about. Meet with our leadership team, attend an in person team meeting, and learn the strategies and processes that guide the Rick Fuller Team. Learn more at milliondollarvisit.com.10 Reasons People are Moving in 2024 (from Brian Buffini)Family TiesNeed a bigger spaceLove the rate, not the houseUpgrade the neighborhoodWant a vacation homeLots of equity/lots of choiceLegacy real estateTime to downsizeOut of area relocation Change of work/change of life------------------------------------------------------------------------------C   lear opportunitiesH   ave done business beforeE   vent areasV   ocal supportersY   our data baseS   ocial mediaLet's R.O.A.R. in 24 beyond our personal and professional goals.  Support the show

    Who to Contact & How to Do It

    Play Episode Listen Later Jan 17, 2024 11:22


    2024 is set to be a recovery year for real estate and we need to be ready for it. Now is the time to connect and reconnect with your SOI - your sphere of influence. Listen in as Rick shares the CHEVY method with his team - who you should be contacting and how you should be doing it. C   lear opportunitiesH   ave done business beforeE   vent areasV   ocal supportersY   our data baseS   ocial mediaLet's R.O.A.R. in 24 beyond our personal and professional goals.  (Rates On Active Recovery)1) Our ROAR Tone needs to express the value in real estate.2) Our Roar Frequency needs to match your audience.3) Our Roar Needs More Volume:More CallsMore KnocksMore InvitesMore EmailsMore LivesMore ReelsMore TextsMore PostsMore VideosMore Coffee…More Real Estate Related ConversationsJoin our Facebook Group, Rick Fuller Training, for more strategies to build your real estate business.Support the show

    The Value of a Real Estate Agent Part I: New Build Homes

    Play Episode Listen Later Dec 21, 2023 11:54


    Do you know your value as a real estate agent? With recent lawsuits in the news pertaining to real estate agent commissions, this topic is one that needs to be addressed. With this in mind, Rick is launching a new series to validate the value of a real estate agent. Today he is sharing with his team the opportunities available in 2024 concerning new build communities and how you should educate your clients that they need a real estate specialist on their side when purchasing a new build home.You're invited to visit the Rick Fuller Team in beautiful Antioch, CA! Our next Million Dollar Visit is January 8 & 9, 2024. Learn more at milliondollarvisit.com.Questions or comments about our podcast? We want to hear from you! Contact Rick at info@rickfuller.com. Support the show

    Goal Setting

    Play Episode Listen Later Dec 6, 2023 33:35


    Welcome to the Rick Fuller Podcast presented by Rick Fuller, the team leader of the Rick Fuller Team which serves the San Francisco Bay Area and the Greater Sacramento Region. Rick is a community leader, national real estate coach, and real estate investing expert. What's on your goal list? Maybe you want to lose 10 pounds, increase your business by 25% or read 2 books per month. The easy part is making the goals. The hard part is achieving them. Listen in to the weekly Rick Fuller Team meeting to find out what Rick and the team's goals are and how using the stack method and Rick's Smart Plan can help you achieve your goals, too.On a side note, Rick starts this meeting with an inspirational video and refers to the Goal List referenced. You can find the link here.Support the show

    Creating a Vision that Pulls You

    Play Episode Listen Later Nov 28, 2023 14:28


    As we close out the year, we can't help but reflect on the past and plan for the future. What do you want your 2024 to look like? What goals do you have? Listen in as Rick shares his vision for the New Year with his team and how you can create dreams that have the potential to become reality.Inspirational video link here. Rick also refers to work/life balance and references the Wheel of Life linked here. Questions or comments? Do you have a topic you'd like Rick to discuss? Please reach out to us at info@rickfuller.com.Support the show

    Investing in Real Estate: Strengthening Your Portfolio with Residential AND Commercial Properties

    Play Episode Listen Later Nov 27, 2023 41:24


    Today we have an important topic to discuss: how to diversify your real estate portfolio. Of course Rick is our expert in all things related to residential real estate, but we have a special guest today that we're truly excited to introduce to you. Matt Hagar is the President of Intero Commercial East Bay and excels at educating and advising his clients to make the best commercial real estate decisions in a constantly changing market. Learn about 1031 Exchange rules, DSTs, how to get started investing in commercial real estate, and more! Have questions? Email us at info@rickfuller.com.Join our Facebook Groups : Investors Thrive for real estate investors and Rick Fuller Training for real estate agents. Rick Fuller, Realtor®, Team LeaderDRE#01375683(888) 950-RICKrickfuller.comMatt Hagar, MSRE, CCIM  | PresidentIntero Commercial | The Hagar Group925.380.9006 | MattH@Intero-Commercial.comDre #01896662Support the show

    Real Estate Conversations to Have in November & December 2023

    Play Episode Listen Later Nov 8, 2023 23:02


    As the holidays approach, they give us opportunities to interact with our friends and family. Inevitably, you're going to hear “I'm waiting to buy until rates come down or home prices drop.” Listen in as Rick shares with his team why now is the right time to buy and why new build communities are a big piece of the market that you shouldn't neglect. Support the show

    10 Reasons Your Customers are Frozen in Fear and What You Can Do About It

    Play Episode Listen Later Nov 2, 2023 11:16


    Are your clients frozen in fear and they're too afraid to enter the real estate market? Maybe they think that home values will drop or they can't afford a home due to high mortgage interest rates. You're likely hearing the same things that we are! Listen in as Rick addresses 10 reasons your customers are frozen in fear and what you can do about it.Be sure to join our Facebook Group, Rick Fuller Training, for real estate news, market updates, and education to stay ahead of the market. What is frozen in fear?Frozen=StuckFalseEvidenceAppearingRealSupport the show

    The Right Words at the Right Time Part 3

    Play Episode Listen Later Aug 30, 2023 13:13


    Have you ever had a client on the fence and you didn't know what to say to move them forward? Listen in to the weekly Rick Fuller Team meeting. This week is  part three of Rick's series The Right Words at the Right time and learn Rick's authentic conversation scenarios that help your clients with the decision making process. When would be a good time to..?I'm guessing you haven't got around to…right?As I see it, you have 3 options: would you be interested in hearing them?Did you know there are generally two kinds of people in this world…?I bet you're a bit like me…right?Would it help if…?Did you know that most people…?If I can, would you…?Interested in seeing what our Zoom team meeting looks like? Check it out here! Support the show

    The Right Words at the Right Time

    Play Episode Listen Later Aug 4, 2023 18:34


    One of the most important ways to promote your business is through real estate conversations. The hard part is, what do you say? If you're like me, the fear of rejection is also a big obstacle towards initiating conversations about real estate. Listen in as Rick shares with his team easy conversation starters to get the discussion going and key words that eliminate the chance of rejection. As Rick says, “….ask better questions and get better decisions!”Let's jump in!Would you like to visit the Rick Fuller Team in person? Learn more at milliondollarvisit.com or email Christina at christina@rickfuller.com!Support the show

    Crossing the Finish Line

    Play Episode Listen Later Jul 26, 2023 19:02


    This week our fearless leader Rick and his amazing wife Jennifer achieved one of their big life goals three years in the making: crossing the finish line of the Ironman 70.3 in Salem, Oregon. While they're traveling home, our Director of Conversion, Joe Seeley, led the weekly RFT team meeting. If you haven't heard Joe speak, then you're in for a wonderful surprise. Listen in as Joe shares 5 things that you need to do to cross the finish line to reach your goals - both in life and in business. To see Rick and Jennifer's Ironman journey, follow Rick Fuller on Facebook and be sure to join our private Facebook Group, Rick Fuller Training, for real estate strategies, market updates, and inspiration.Support the show

    Addressing Market Misconceptions

    Play Episode Listen Later Jun 28, 2023 17:47


    There are a lot of misconceptions right now concerning the real estate market. Knowing the facts and how to convey them to your clients is a skill that we all need to hone right now. Listen in as Rick shares with the team 3 common market misconceptions and how to address them. While our local market may vary from yours, think about what untruths your clients are believing, what data you need to gather that reveals the truth, and how you can best share this information with your clients. As Rick says, don't tell and sell but show and share.Have you joined our Facebook Group yet? Ask Rick questions, learn about the current market, and find tips and strategies for growing your business. Search for Rick Fuller Training! Support the show

    Building Your Business Through Referrals: SOI

    Play Episode Listen Later Jun 6, 2023 11:38


    How's your business going? Did you know that one of the greatest ways to grow your business is through referrals? Join the Rick Fuller Team in their weekly team meeting as Rick launches into his new series: By Referral. Learn what to say it, when to say it, and how to create expectations for success. 5 Steps To Get Referrals From Your SphereAlways create expectations.Execute on the expectation created.Create another expectation.  Ask for a referralClose with the next expectationWho will you talk to this week in your Sphere of Influence?What will you say?   Support the show

    Lessons Learned from 20 Years in Real Estate Part II

    Play Episode Listen Later May 26, 2023 19:18


    May 2023 marks 20 years that Rick has been in the real estate industry. He's shared Lessons 1-6 with us. Today Rick is concluding this topic with Lessons 7-10.  Want to see first hand what the Rick Fuller Team is like in person? Come visit us in the San Francisco Bay Area! Go to milliondollarvisit.com to learn more.------------------------------------------------------------------------------------Lesson 1.  All people are created equal but not all activities.Lesson 2.   Commission can be a motivator but makes a terrible master.Lesson 3.   To grow big you much also think smallLesson 4:  There is no good market, there is no bad market, just the market you are in and what you are going to do with it.Lesson 5:  Your timing is more important than timing the market.  Lesson 6:  Selling Real Estate is good, flipping is better, holding it is best.Lesson 7:  If you want to stop running around then you have to run it like a business.Lesson 8:  You don't have to be a disciplined person but you must be a person of select disciplines.Lesson 9.  Success in real estate is not found in a good year, it is found in a great career.Lesson 10:  Spend your career providing the kind of experience your clients would be excited to tell a friend about and you will always be able to pay your bills, invest in your goals, and live out your dreams.  Happy Clients Beget More Clients!Support the show

    Lessons Learned After 20 Years in Real Estate Part I

    Play Episode Listen Later May 24, 2023 16:12


    May 2023 marks 20 years that Rick has been in the real estate industry and he has some amazing lessons that he shared at the last Rick Fuller Team meeting. If you would like to attend a live virtual team meeting or would like to visit the Rick Fuller Team at our office in the San Francisco Bay Area, contact us at (925) 238-0160. We would love to meet you and share what makes the Rick Fuller Team stand out from the crowd. --------------------------------------------------------------Lesson 1.  All people are created equal but not all activities.Lesson 2.   Commission can be a motivator but makes a terrible master.Lesson 3.   To grow big you much also think smallLesson 4:  There is no good market, there is no bad market, just the market you are in and what you are going to do with it.Lesson 5:  Your timing is more important than timing the market.  Lesson 6:  Selling Real Estate is good, flipping is better, holding it is best.Support the show

    Moving Your Challenging Client into Contract

    Play Episode Listen Later Apr 27, 2023 30:19


    Have you ever had a challenging client? You're a real estate agent… of course you have! Were you stumped at what to do? Maybe you had a home buyer who only wanted properties out of their price range. Or perhaps you had a seller who kept changing their mind on if they should sell or not. Or have you ever been ghosted and the client stops returning your calls? One of Rick's favorite quotes is, “The smartest person in the room is the room itself.” So listen in to a Rick Fuller Team meeting as our agents share some challenges they're facing and potential solutions that the room came up with. Take notes! One of these could be the answer for a client you have!Would you like to visit the Rick Fuller Team at their office in the San Francisco Bay Area? You're invited to Million Dollar Visit! It doesn't cost a million dollars, but you WILL leave with a million dollars worth of incredible strategies and systems to move your team forward. milliondollarvisit.comAre you in the Sacramento area? We're hosting a FREE Top Agent Forum Lunch & Learn on May 18, 2023. Learn more here.Support the show

    A Pro Knows Their Client

    Play Episode Listen Later Apr 20, 2023 14:19


    How well do you know your customer? A recent survey was published by the National Association of Realtors and some of their results may surprise you. Use these stats to move your business forward! These findings are also a great way to connect with your clients on why they want to sell their home or when it's time to reach out again to see if they may be in the market for a new home. Play along in Rick's game that he made for the team: 2 Lies and 1 Truth. How well do you think you'll do?NAR SurveyHow would you like to visit Rick and the team? Join us for a Million Dollar Visit!Are you in the Sacramento area? We'd love for you to attend our FREE Top Agent Forum Lunch and Learn on May 18, 2023. TopAgentForum.comSupport the show

    It's a Pro's Market - Pros vs. Amateurs

    Play Episode Listen Later Mar 30, 2023 18:04


    It's a Pros Market and some tasks are $1000 an hour tasks and some are worth only $10 an hour, but a $10 an hour task won't help you reach the success that you dream of.  Pros know the right things to focus on and amateurs toil away on the wrong things. Listen in as Rick shares with his team the tasks that you need to focus on everyday to move your business forward. Have you ever thought about visiting the Rick Fuller Team in the San Francisco Bay Area? Here's your invitation! Go to MillionDollarVisit.com. It doesn't cost a million dollars to attend, but you WILL walk away with million dollar ideas. Support the show

    Motivating Your Clients to Invest in Real Estate

    Play Episode Listen Later Mar 1, 2023 21:42


    Do you know what the lifecycle of homeownership is? Are you caught in the cycle of clients selling one house to buy one house? Did you know that there's a better, more profitable way? Are you advising your clients to become not just real estate owners, but real estate investors? Listen in as Rick shares with his team how to build long term wealth and passive income using real estate. And this advice isn't just for your clients, it's to guide you on building your financial future, too!------------------------------------------------------------------------------------------------Traditional Livecycle Of HomeOwnershipFirst Home -> Move Up -> Move Up-> Move Up ->Move Down -> RetirementDon't Sell then  Buy, Sell and Buy TwoDon't Buy Low and Sell High, Buy Low and Trade UpPay off your home and lower your living expenses, pay off your investment properties and produce incomePeople are motivated  to take action because there is a Fear of loss or Hope of gainSupport the show

    Three Phases of a B2B Relationship

    Play Episode Listen Later Feb 24, 2023 17:58


    In our last meeting, Rick shared that the way to generate customers is by building your Core 100 which is your business to business relationships. Today, let's listen in as Rick guides his team on the scripts to use when connecting with other business owners and how to create reciprocal relationships.------------------------------------------------------------Here are the scripts mentioned in the podcast: 3 Parts:   Introduction, Commitment, Follow-upPart 1 of 3 IntroductionTeam Member:  Hi ___________. This is (Your Name) with the Rick Fuller Team. How has everything been going for you? ….Anyway, I am actually calling today because my business has been growing and lately I have been getting people that could potentially need what you do for a living and it made me think of you. I wanted to see if you were interested in receiving potential clients from me?Potential CORE 100 Member: Of course! Who wouldn't be?Team Member:   That is what I thought but you never know... I do have a question though. Do you currently have a Realtor that you are committed to meaning if you were going to sell your own home they would be the one you would sell it with?Part 2 of 3 CommitmentPotential CORE 100 Member: Well yeah. I use __________. She has been my family's Realtor for the past 20 years but that doesn't mean I wouldn't love to do a good job for your clients. (If someone has a Realtor already, move on. You don't want to compete for their referrals) ORPotential CORE 100 Member: No, not really. I mean I know a lot of Realtors around town but I can't say that I am fully committed to anyone yet. Why do you ask?Team Member:  I only ask because I really believe in the power of having and developing reciprocal relationships with other businesses and I just want to make sure that anyone that I make a decision to commit to and send referrals to is just as committed to me and my business as I am to them and their business. I make it a point to search for great referrals and advocate for those that I am aligned with because I really believe in making an effort to contribute to the success of those around me. I mean I think we have all had the experience where we were sending all of our referrals to someone only to find out that they were sending their business to someone else… Potential CORE 100 Member: I know what you mean. Team Member:Exactly! So you know what I mean. Does this sound like something you could commit to then because I would really love to be able to tell my clients that you are the ______ that I recommend on a regular basis and know that you are telling your people the same about me? Potential CORE 100 Member: Definitely! I will definitely keep my eyes and ears open for anyone that I know of that is looking to buy or sell. Part 3 of 3 Follow UpTeam Member:  Perfect! We should plan to grab some coffee soon so I know exactly what kind of people are perfect for you and you know what is right for me. Would that work for you? WOULD YOU LIKE TO VISIT THE RICK FULLER TEAM IN ANTIOCH, CA? LEARN MORE AT MILLIONDOLLARVISIT.COM!Support the show

    Generate More Customers

    Play Episode Listen Later Feb 24, 2023 9:54


    Welcome to the Rick Fuller Podcast presented by Rick Fuller, the team leader of the Rick Fuller Team which serves the San Francisco Bay Area and the Greater Sacramento Region. Rick and his team have over 1,300 5-star reviews and have been honored as a distinguished small business by the CA State Senate and Assembly. Rick is a community leader, national real estate coach, and real estate investing expert. Do you know what a customer is?What is the solution to your business?  Where can I find them?  What's one way to generate more customers? By building your Core 100 which means strengthening your business to business connections. Listen in as Rick shares the differences between a lead and a referral and why you need to focus on referral opportunities. Core 100 List Rick mentions in the programSupport the show

    Why Real Estate Conversations are the Key to Your Success

    Play Episode Listen Later Jan 18, 2023 16:12


    What is the one thing that can fuel your business right now? Real estate conversations! What's one way to start them? Through in person or Zoom events! Here are the 8 Real Estate conversations that the Rick Fuller Team is using to communicate to our audience: First Time Buyer Investing 101 How To Sell For Top Dollar Tips For Moving Out Of State Save Taxes With Real Estate Rent To OwnMoving To The Greater Sacramento AreaForeclosures, Short Sales & Auctions Oh my…Be sure to join our Rick Fuller Training Facebook Group for weekly real estate tips and motivation.And did you know that you can visit us in person at our office in Antioch, CA? Visit MillionDollarVisit.com to learn more. It doesn't cost a million dollars, but the information you'll receive is!Support the show

    How to Move Your Goal Setting to Goal Achieving

    Play Episode Listen Later Dec 21, 2022 23:26


    It's easy to set New Year's Resolutions and it's easy to break them. So let's throw out resolutions and create measurable, attainable goals. Goals are achievable when you commit to writing them out, creating accountability, and making a perfect week calendar that moves you forward one step at a time. Listen in as Rick shares with his team how to move from goal setting towards goal achieving.Find the Perfect Week calendar here.  Support the show

    How to Succeed in 2023

    Play Episode Listen Later Dec 16, 2022 19:19


    If you don't aim for a goal, you'll hit it every time. As we close the chapter on 2022 and enter 2023, how will you prepare for personal and professional success? Listen in to a Rick Fuller in person team meeting to learn how to reach your goals and gain some much needed motivation to keep pushing forward."I" Goals - Things to benefit me personally. (Losing weight, # of books you want to read, buying a new car...)"We" Goals - Striving to achieve something with another person like with your spouse, kids, or friends. (Buying a bigger family home, travelling together, building a business...)"Them" Goals - Working toward the greater good. (Contributing a certain amount of your income to charity, donating time to feed the homeless, starting a camp for underprivileged kids....)To access the 2023 Income Pathways Rick mentioned, click here. Support the show

    Finish the 4th Quarter Strong - Don't Be a Typical Agent. BE A TOP AGENT!

    Play Episode Listen Later Nov 30, 2022 16:14


    As we end the year, most real estate agents clock out. Don't.What separates Top Agents from Typical Agents and how do you finish 2022 strong? With these invaluable tips that Rick shared with his team.Listen in as Joe Seeley, Director of Expansion for the Rick Fuller Team, opens with how to finish strong and Rick lists practical ways to connect with your clients to fill your pipeline into the New Year.Support the show

    2022 4th Quarter Market Updates

    Play Episode Listen Later Nov 2, 2022 11:51


    Mortgage rates are going up. Warnings of inflation and recession plague news headlines. As we continue to do business in the fourth quarter of 2022, what message should you be conveying to your clients? Listen in as Rick educates his team on the current condition of the market and the conversations you should be having with your buyers and sellers. To see the slides that Rick references, click here. Support the show

    Scoreboards for Success

    Play Episode Listen Later Oct 20, 2022 20:31


    We all have scoreboards in our life… but how closely do we update and pay attention to them? Join a Rick Fuller Team Meeting and Learn which three scoreboards Rick recommends that we monitor closely and which behaviors you should track to ensure a healthy business. For Rick's Resources mentioned in this episode, please go to:connectwithrickfuller.comSupport the show

    The Organized Sales Process: Keep Excitement High and Expectations Clear

    Play Episode Listen Later Oct 4, 2022 21:59


    Converting a contact into a closing doesn't happen with home runs. You need to move your contact to customer, customer to client, client to contract and then contract to closing. Just focus on moving  base to base. Learn the scripts that Rick is using to move his contacts through the bases and how he is setting his agents up for success. Support the show

    Why You Need a Scoreboard

    Play Episode Listen Later Sep 6, 2022 11:49


    Scoreboards make all the difference at sporting events. They tell you how much time is left, how hard you have to work to get ahead, and the progress you've made in the game. What does the scoreboard look like for your business? Are you tracking lead and lag measures? How many real estate conversations have you had this past week? Learn how knowing numbers will help you know what to do. Here's the link to the video shown at the beginning of the meeting:https://www.youtube.com/watch?v=7Jyb6RN0fCsSupport the show

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