The Catalyst Effect with Rich Keller

Myles Grossman is a passionate advocate for living life to the fullest, driven by the desire to reach his highest potential and inspire others to do the same. In the wake of a family tragedy, Myles faced profound grief and uncertainty about his new reality. To process his emotions and find clarity, he made the bold decision to leave his job and his New York City home behind, embarking on a one-way journey to Paris. This pivotal moment sparked an incredible 9-month adventure across the world. Through this transformative experience, Myles gained profound insights and a fresh perspective on life. Now, as he shares his untold stories and invaluable lessons, he inspires others to embrace their own journeys. To honor his sister Hallie's memory, he and his family created a foundation dedicated to supporting the causes she cared about, making the world a better place and helping him process his grief in a meaningful way.   Let's meet Myles Grossman.

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this!   Here are the 5 things you need to know about today's guest Sally Wolf:   Number 1 She is one of the most inspirational women you'll ever come across, as evidenced by the award her Stanford classmates bestowed upon her, which we discuss in this episode.   Number 2 Sally spent two decades rising in the corporate media industry, before a health challenge changed the direction of her life.   Number 3 Despite her diagnosis, you will learn about Sally's ability to live with an abundance of joy and determination to serve others.   Number 4 You will hear about sally's unexpected (and unique) hobby.   AND    Number 5 The ‘One Word' I chose for Sally's story that embodies the message I want everyone to walk away with after our conversation.   Let's meet Sally Wolf.

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this!   On July 3rd, 2020, Bradi Nathan got the call no parent ever wants to receive: her son, Jack, had passed away at the age of nineteen. The prior evening, Jack had been at a friend's birthday party and swallowed, what he thought, was a Percocet. The pill was laced with Fentanyl.   One Party One Night One Pill One Millisecond Decision   Jack never woke up.   Bradi Nathan took over her son's brand, Happy Jack, with the intention of continuing to raise awareness about mental health. She decided to carry on what Jack had started in order to pay tribute to his memory and complete his objective!   This is Happy Jack Mom's motivational story.    Let's meet Bradi Nathan.

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this!   Here are the 5 things you need to know about today's guest, Brooke Eby:   Number 1:  Brooke was 29 years old when she experienced her first symptoms. It would be four years before she received her official ALS diagnosis at the age of 33.   Number 2:  Brooke shares an experience at her friend's wedding that shifted her entire perspective on how she was going to process her diagnosis.   Number 3:  Brooke turned to her strong sense of humor to bring her ALS story to the social media world. With millions of views, Brooke's ultimate goal is that her humor continues to boost others through difficult times.    Number 4:  Brooke shares how a private message on Instagram led to a game-changing donation match for her ALS fundraiser.   AND   Number 5:  The ‘One Word' I chose for Brooke's story that embodies the message I want everyone to walk away with after our conversation.   Let's meet Brooke Eby

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this! Here are the 5 things you need to know about today's guest, Leslie Weirich:   Number 1: Leslie is honoring her 20-year old son Austin, who died by suicide in September, 2016, by doing battle for other youth who lose hope. Leslie now devotes much of her life tirelessly campaigning for suicide prevention, by speaking to teens, young adults, and parents around the world.   Number 2: Despite Austin having it all - perfect grades, scholar athlete, President of his class, the list goes on - he took his own life and Leslie believes Austin's story has the power to save other young lives, and spare other parents the devastating loss they experienced.    Number 3: In this episode, Leslie shares the one question she asked 3 High School audiences that led to her CATALYST MOMENT.   Number 4: Leslie also discusses brain science, specifically the role the pre-frontal cortex plays in suicide and suicide prevention. AND   Number 5: The ‘One Word' I chose for Leslie's story that embodies the message I want everyone to walk away with after our conversation!    Let's meet Leslie Weirich!

I've always had a bucket list item that I thought would never happen in my lifetime…giving a 

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip…Dolly Parton!

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to know about today's guest, Franzi Ibscher: Number 1: Franzi was born and raised in Munich, Germany. Number 2: Franzi is a graduate of the Rotterdam School of Management at Erasmus University in the Netherlands and received her master's in management and entrepreneurial leadership at the Babson Olin Graduate School of Business in Wellesley, Massachusetts. Number 3: In this episode, Franzi shares the lessons learned from the healthcare startup she co-founded and later had to shut down due to Covid.  Number 4: In this episode, you'll also learn one of Franzi's hiring practices called 'The Airport Test.' AND Number 5: Franzi's 'One Word' personal brand. Take a listen to this episode to hear her answer. Let's meet Franzi Ibscher.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to know about today's guest, Maria Gilfoyle: Number 1: Maria is a graduate of Washington University in Saint Louis with a Bachelor of Science in Business Administration. Number 2: After discovering her ‘One Word,' Maria makes a seismic shift in her personal and professional life that drives home my branding philosophy that all it takes is one word to stand out, conquer obstacles, reach excellence, and score. You'll be inspired to take action and discover your own ‘One Word' after hearing her story. Number 3: In this episode, you'll also learn more about Maria's multiple side hustles. One is a media company she founded called the Power Thread, and the other is a venture syndicate group she cofounded called Change Maker Ventures Number 4: If you're thinking of a career change, then you'll want to listen to how Maria derisked her way from working at The Gap to now working in venture capital. AND Number 5: Maria's ‘One Word' personal brand. Take a listen to this episode to hear her answer.Let's meet Maria Gilfoyle.  

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand topic… 8 STRATEGIES THAT WILL TURN A PRODUCT OR SERVICE INTO A BRAND! 

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to know about today's guest, Brian Ondrako: Number 1: Brian is the host of the Just Get Started Podcast, a show about the "getting started" moments people have taken to overcome their fear, anxiety, and self-limiting beliefs so they can get on the road to a more fulfilling life. Number 2: You'll discover how Brian's ‘One Word' personal brand uncovered a business idea that goes way beyond his podcast, Just Get Started. Number 3: You'll learn about the impact Brian's grandparents had on defining his character. Number 4: Brian reframes a moment in his life that most people would consider a failure by shifting his mindset and gaining the fortitude needed to set a positive example for his son. AND Number 5: Brian's ‘One Word' Personal Brand…Take a listen to this episode to hear his answer. Let's meet Brian Ondrako.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...THE 3 KEY PRINCIPLES OF MARKETING USING A HOUSE ANALOGY!

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guest, Alexa Gambardella:   Number 1:   Alexa is a graduate of Emory University with a Bachelor of Arts in Sociology and Global Health.   Number 2:   Upon discovering her ‘One Word', Alexa makes a seismic shift in her professional life that drives home my branding philosophy that “All it takes is ‘One Word' to Stand-out Conquer Obstacles Reach Excellence and SCORE.” You'll be inspired to take action and discover your own ‘One Word'!   Number 3:   In this episode, you will learn about an employee engagement program Alexa Co-founded at Vitech dedicated to building community, cultivating employee talent, and strengthening communication across the company.   Number 4:   Alexa shares a story about wanting to “Fit In” at 10 years old based on society's expectations of what girls were supposed to look like. You will be moved when you hear the advice Alexa would now give her 10 year old self if she had the chance to do it all over again.   AND   Number 5:   Alexa's ‘One Word' Personal Brand…Take a listen to this episode to hear her answer.   Let's meet Alexa Gambardella.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… Cheerios!

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guest, Rob Lawless:   Number 1:   Rob is a graduate of Penn State University with a Bachelor of Science degree in Finance.   Number 2:   To encourage people to treat human connection as an experience, rather than a transaction, Rob is a man on a mission, with a “Crazy Idea” that I promise will leave you inspired to take action when this episode ends.   Number 3:   Rob's “Crazy Idea” has received some incredible press, including the Kelly Clarkson Show, the TODAY Show and On Air with Ryan Seacrest. He has also been invited to meet media personalities like Drew Scott and Zach King! Number 4:   Rob delivered a TEDx Talk to Emory University on the untapped value of human connection, has spoken at the University of Washington and Amazon, and will be speaking at several universities and corporations this upcoming school year!   AND   Number 5:   Rob's ‘One Word' Personal Brand…Take a listen to this episode to hear his answer.   Let's meet Rob Lawless.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… Google!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… Warby Parker!  

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… Pret A Manger!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… Dove!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… Klondike Bars!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… BRENE BROWN.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Number 1: In this episode, you'll hear how the work we did together landed him an acceptance to the college of his dreams. I'll give you ONE hint: Cheesesteak!   Number 2: You'll learn the ONE signature item that makes Aditya stand-out from the crowd!   Number 3: He is the Founder and Director of the Economics Education Initiative, a nonprofit organization that is committed to combating financial illiteracy.   Number 4: Aditya leverages his passion for film making by taking creative action to address disparities and solve social problems for the greater good in Hispanic populations.   AND   Number 5: Aditya's ‘One Word' Personal Brand…Take a listen to this episode to hear his answer.   Let's meet Aditya Desai.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… KIND.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… AMERICAN IDOL.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… MASTERCARD.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… DENTYNE.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guest, Brittany Fleck:   Number 1: Brittany is a graduate of the University of Southern California with a degree in Human Development and Aging.   Number 2: In this episode, Brittany share excerpts from the book Untamed, by Glennon Doyle, and the profound effects it had on both of our lives.    Number 3: Brittany is the Founder of Perennial, a full-service end-of-life event production company and ritual consultation specializing in celebrations of life and creative death planning.   Number 4: In this episode, Brittany tells us how to bring all-of-life to the end-of-life by putting the "FUN" in funeral...or as she likes to say...a FUNeral. This opened my eyes to the many ways we can die with dignity.    AND   Number 5: Brittany's ‘One Word' Personal Brand…Take a listen to this episode to hear her answer.   Let's meet Brittany Fleck.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guest, Carson Sweezy:    Number 1: Carson is a graduate of William & Mary in Williamsburg, Virginia.   Number 2: After battling Crohn's disease, along with his desire to learn holistically about food, Carson decided to spend some time living on a farm and in this episode, he shares how this experience changed his life.   Number 3: In this episode, you'll experience first-hand how ‘One Word' literally transformed Carson from a rebel to a Founder. I always say that, “All it takes is ‘One Word' to SCORE!   Number 4: Carson Sweezy (that's S-W-E-E-Z-Y) shares how “Operation Zero Debt” led to starting his own venture called Sweetz&Savoryz - with a “Z” - a line of sweet and savory creations that serve as the vehicle to establish authentic communities by connecting people through food and entertainment.   AND   Number 5: Carson's ‘One Word' Personal Brand…Take a listen to this episode to hear his answer.   Let's meet Carson Sweezy.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… SESAME STREET.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… COCA COLA.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… BEN & JERRY'S.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… M&M'S.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...WHY A PERSONAL BRAND LEADS TO A WINNING BRAND!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… BUILD-A-BEAR.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… KELLY CLARKSON.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guest, Hayden Humphrey:   Number 1: Hayden is a graduate of Ohio University.   Number 2: In this episode, you'll experience first-hand how ‘One Word' literally brought the authentic Hayden to the forefront. I often say that, “All it takes is ‘One Word' to SCORE and Hayden proves this beautifully!     Number 3: He empowers people to craft unscripted lives by breaking up with the scripts they were given, so they can build careers and businesses that are aligned, authentic, and joyful.   Number 4: Hayden also founded Lift Apparel, a conscious clothing company that spreads love and supports mental health by donating 10% of profits to mental health advocacy organizations.   AND   Number 5: Hayden's ‘One Word' Personal Brand…Take a listen to this episode to hear his answer.   Let's meet Hayden Humphrey.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...WHY FREE WORK IS A SMART STRATEGY FOR PERSONAL BRANDING!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...PERSONAL BRANDING IS NOT PERSONAL BRAGGING!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… GATORADE.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to know about today's guest, Caleb Guilliams: Number 1: At an early age, Caleb read every financial book he could get his hands on and was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. Number 2: At age 21, Caleb became the Founder and CEO of BetterWealth, a company committed to showing people how to have efficiency and control over their money today, while maximizing their wealth potential for tomorrow. Number 3: In this episode, I asked Caleb to share one event in his life that helped define his character. His answer is a true example of what it means to be a man-of-integrity. Number 4: Caleb authored The AND Asset, hosts the BetterWealth Podcast and speaks around the world. He has a true passion for financial education and is on a mission to help people see and reach their highest potential. AND Number 5: Caleb's ‘One Word' Personal Brand…Take a listen to this episode to hear his answer. Let's meet Caleb Guilliams.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… CHARMIN.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to know about today's guest, Amanda McCreight: Number 1: Amanda was named by Next Gen HQ, 1 of 16 Entrepreneurs to watch. Number 2: In this episode, You'll learn how serial entrepreneur Jess Itlzer's book Living With A Seal and his Build Your Life Resume course changed the entire trajectory of Amanda's life…I'll share one hint: She now works full-time for Jesse as his Creative Director and you'll hear about her extraordinary journey to land this once-in-a-lifetime opportunity. I promise you'll be inspired. Number 3: Amanda shares a text message she gave me in June of 2019, from Sara Blakely, the Founder of SPANX, that I will cherish for the rest of my life…another inspiring moment in this episode. Number 4: Amanda shares the story of how a DM to the Co-creator of Yes Theory turned into a clothing collaboration that would sell out in minutes! AND Number 5: Amanda's ‘One Word' Personal Brand…Take a listen to this episode to hear her answer. Let's meet Amanda McCreight.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… ASHLEY GRAHAM.

Here are the 5 things you need to know about today's guest, Andrew Feinstein:    Number 1: Andrew is a graduate of Georgetown University's McDonough School of Business.   Number 2: In this episode, Andrew shares the one misperception about Entrepreneurship he wants to dispel.   Number 3: He is the Director of Brand Partnerships for Next Gen HQ, a business hub that cultivates Community, Education, Resources and Mentorship to energize the world's greatest entrepreneurs, giving them the momentum they need to overcome obstacles and win in both business AND life.   Number 4: In his first Amazon Best Selling book, Find Your Mind: Meditation for the Bold & Ambitious, Andrew shows us that we can create the conditions to form our own happiness. Through the art and practice of meditation and mindfulness, we can learn to live in the present moment. Right here and right now.   AND   Number 5: Andrew's ‘One Word' Personal Brand…Take a listen to this episode to hear his answer.   Let's meet Andrew Feinstein.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… FEDEX.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guest, Lexi Godlewski:   Number 1: Lexi is a graduate of Endicott College in Beverly, Massachusetts.   Number 2: In this episode, Lexi shares a personal story about an incident that took place at work that changed the entire trajectory of her life.   Number 3: Lexi started her own venture as a heart-centered marketing strategist and success coach, who helps entrepreneurs in a unique way that you'll learn about in this episode.   Number 4: She hosts her own podcast, "Building My Empire", which documents her journey as she builds her business from the ground up and gives listeners the secrets to creating a profitable business, so they can experience the richness of life.   Number 5: Lexi's ‘One Word' Personal Brand…Take a listen to this episode to hear her answer.   Let's meet “The Queen of Soul”, Lexi Godlewski.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… AMAZON.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guest, Rachel Leigh Gross:   Number 1: Rachel is a graduate of Brown University.   Number 2: In this episode, Rachel shares a discussion she had with her English Professor that shifted her career aspiration from teaching to entrepreneurship.   Number 3: She is the Director of Community for Next Gen HQ, a business hub that cultivates Community, Education, Resources and Mentorship to energize the world's greatest entrepreneurs, giving them the momentum they need to overcome obstacles and win in both business AND life.   Number 4: Rachel has been officially dubbed “The Queen of the Fall Season”, bringing an infectious spirit that is filled with leaves, lattes and loveeeeeee…with a touch of pumpkin spice to top it off!   Number 5: Rachel's ‘One Word' Personal Brand…Take a listen to this episode to hear her answer.   Let's meet Rachel Leigh Gross.  

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip…NIKE.

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need to know about today's guests, Sam Panitch & Parker Yablon:   Number 1: Sam & Parker are both graduates of the University of Maryland.   Number 2: Sam shares a personal story about his mom and dad that not only forced him to grow up fast, but also truly defined his character.   Parker shares a personal story about an incident that took place in a very public forum that, in hindsight, turned out to be the most defining moment of his life.   Number 3: As Co-Founders of Elevation Nation, Sam and Parker are creating a movement that propels young adults from passengers to drivers of adulthood by activating their mental fortitude” in a way that ELEVATES their confidence, allowing them to feel valued in the “real” world.   Number 4: Sam is a former high school basketball benchwarmer, aspiring chef, and currently trying to teach himself to play the piano.   As for Parker, when he isn't spinning a conversation into a discussion about the Maryland Terps or the Ravens, he prides himself on his passion for vinyl collecting, making Italian food, and traveling.   Number 5: Sam and Parker's ‘One Word' Personal Brands…Take a listen to this episode to hear their answers.   Let's meet Sam Panitch and Parker Yablon.

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip…DISNEY.