The Content Transformation Podcast

I've been in the role of President at Content at Scale since early this year (read my story of adapting here) – it's now August, I've been here for eight months, and I'm taking some time to share with you in this episode why I believe the future of writing is incredibly bright with the AIO approach. For both the writer, and the business owner hiring them.   Enjoy!!

Today, I'm breaking down exactly what Google's AI in search means for us as publishers and content creators, and why it's not all bad news. Listen in for a detailed episode that covers not just Google's AI, but the future of content marketing in general and how you can still win big with opportunities getting featured in search results in new and improved ways.   * Send Julia your question: https://contenthacker.com/feedback/ * All podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

In this episode, I'm breaking down how I went from VP of Marketing to President at Content at Scale and the journey thus far: including the challenges AND the wins. Listen in for some lessons learned and how I'm using this to grow in my personal life and skillsets.   Then, I'm talking about the future of AI with some serious real-talk. Is AGI (Artificial General Intelligence) nefarious? Are we feeding the beast? These are all questions I address on today's podcast.   It's a must-listen. Put in your earbuds and enjoy!   * Send Julia your burning question: https://contenthacker.com/feedback/ * All podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

How are agencies and marketers saving 5-25x on the cost and time of content production?   By switching to a model I'm inventing and developing live, boots-on-the-ground-style, alongside the team at Content at Scale: AIO.   AIO defines how to create content in a new way (with AI as your baseline, and the human as the optimizer) that doesn't miss out on quality or creativity. Teams and marketers are seeing real savings in time and money, and increased content production, by switching from human-only to AIO.   In this episode, I describe what AIO is, the methodology and the frameworks involved.   Enjoy!   * See the AIO model and CRAFT framework: https://contenthacker.com/aio * All podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

Liz March, copywriter and beloved Content Hacker audience member, recently stated in our Facebook group for sustainable business owners:   "I know this is what's happening [80% of writers replaced by robots]. But it makes me incredibly sad to see human skills, arts, and crafts being replaced by robots.   How far humans will go to wipe out jobs just to save money and be better, more efficient is crazy. I worry what jobs will still be around in a decade when my daughter wants to look for work.   I know it's happening, and it doesn't make me happy at all."   I think Liz echoes a lot of us who have put YEARS of blood, sweat and tears into our writing craft.   I wanted to take some time to not only reassure and help Liz see the right perspective on the content industry as it changes and shifts from human-only content creation into AI-assisted content production, but help all of you adapt and have the foresight on how to adapt, too. This is a don't-miss episode with my thoughts as the now VP of Marketing for the fastest-growing AI writer in SEO marketing.   Remember to play offense, not defense. If you do, I believe you can win at any game you play!

This is an incredible episode you DON'T want to miss. My first week at Content at Scale, diving deep into the world of AI-assisted content production, has officially blown my own mind – and we're gunning for some big stages in big places this year so I can reveal what I'm seeing firsthand and blow minds on a big scale.   It's utterly-beyond-words for me to be supported by a team and a CEO like the team and CEO at Content at Scale, who allow me to do my best work and the complete and total freedom of top-notch resources to do it. From video production to visual design and AIO writers, it's a team that rivals my own at Content Hacker – except I simply stay in the middle of content strategy and production, and never have to jump around. This is bringing me an unusual, unexpected peace of mind to be able to do things that scare me, like pitch to speak at Traffic & Conversion Summit this year (with 10,000 in attendance). But, there was also a sort of mental depression I went through, which I also cover in this episode – including how I got my full joy back.   In the last few minutes of this episode, I reveal a particularly incredible word I received during prayer and quiet time that is fueling every step of my path forward in unbelievable, almost unspeakable ways. I believe in the power of following your path. I believe in the power of following your passion. And if you hear these last few minutes, your mind will be blown, too, at what simply following that path means for you and even your entire legacy and family.   Listen in – this is one of the most important episodes I've ever recorded.   * The story of my pivot: https://contenthacker.com/thestory * Learn about Content at Scale: https://contenthacker.com/ai/ * See all podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

On January 16, my career took a big turn! I accepted a VP of Marketing role at Content at Scale, THE tool set to change the game forever for SEO content production that fuels site traffic, trust, and revenue.   I'm excited to share the story behind this personal career move, my discovery of the tool, and how it works better than any other long-form AI content generator I've tried. I believe we'll see a whole shift in the industry, including how writers are hired, paid, and even the roles that they're hired for.   In this new mix, I want to be your guide for producing AI content that DOESN'T lose touch with your reader, consumer, and your own brand guidelines. Listen in to hear the full episode.   * The story of my pivot: https://contenthacker.com/thestory * Learn about Content at Scale: https://contenthacker.com/best-ai-tool/ * See all podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

Tired of the constant hamster wheel of looking for new clients? Not filling your pipeline well in advance with leads and prospects from your marketing efforts? Want to change all of this in 2023?   Then you need to listen to E43, where I break down why content marketing IS the most sustainable marketing out there, and why we're getting found by new prospects every day (and night) from our SEO presence. I want this for you in 2023, too!   Your website is the best online marketing vehicle you have – you're just simply not maximizing it efficiently yet if you're not getting consistent leads and prospects from it. In this episode, I'll show you how to fix that by getting your own personal writer, and the consistency to hit to see results over time.   Enjoy!   * Done-for-you content service: https://contenthacker.com/engine/ * Do-it-yourself mentorship: https://contenthacker.com/transformation * See all podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

The World Economic Forum has estimated that 85 million jobs will be replaced by machines with AI by 2025. With the unthinkable happening, and AI advancing in so many fields, how can you make sure your income and work won't be replaced easily? Simple answer: be the best at what you do.   In this episode, I break this down, including the importance of making sure your online presence reflects that you are the best at what you do. It's not enough to simply build years of experience: you must also share with the internet that you are the best, in your online presence and website. This applies to content writers, coaches, consultants, and business owners.   Reminder: Don't forget to send in your question for me to answer on the podcast if you have one for us to answer!   * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * See our brand-building services at https://contenthacker.com/brands/ * Liked/enjoyed this episode? Take a minute to rate & review!

ChatGPT launched in November of 2022, and it shocked the marketing world with how next-level it was. It's the latest iteration by OpenAI, an advancement of GPT-3 (GPT-3.5, to be exact), and a next step in creating a safe, working AI that is functional for many different writing uses. In a single weekend, it crashed with the amount of people using it to generate copy. I took it for an in-depth test run, and published my findings on our blog in an article called GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI (read it at contenthacker.com/copywriting-ai).   In today's podcast, I share with you how GPT-3.5 will impact writing, but not in a way that creates widespread replacement of the human writer (yet). However, it's fantastic for many use cases, and many more still to be discovered as the tool is used more and more.   Don't forget to send in your question for the podcast if you have one for us to answer!   * Book a call today to discuss how we can help you grow through content: https://contenthacker.com/call * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Take a minute to rate & review!

We had an INSANE report go out this week analyzing over 428 pieces of content we've silently published and studied over the last 12 months (see the full report here LINK). Out of over 400 pieces of content, we divided them up into two types: long-form, and short-form. On the short-form side, we published over 316 short-form videos that earned more than a quarter of a million views. Guess how many customers came from over 280,000 views? One. That's right–one! And that one wanted a refund.

Too many business owners make light of the word "blogging" because it sounds so... casual. But, as I reveal in this episode, it's quite the opposite! One strategic blog can skyrocket your daily leads and sales over time, and give you YEARS of consistent growth. The reason most people don't tap into the power of blogging for your business? It's not flashy. It's not immediate. It feels like a flop when it first goes out! But you've got to trust the process, and get the skills you're missing, in order to get to the pinnacle of success you're desiring – without the burnout. Learn all about how well-written blogs build ideal lead sources in this episode.   Don't forget to send in your question for the podcast if you have one for us to answer!   * Book your free call with our expert content marketing team: https://contenthacker.com/call * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in!

Did you know you can take prospects all the way from awareness to decision, the very last stage of the sales cycle, with ONE comprehensive, amazing piece of content? Julia has been doing it for over eleven years. In this episode, she shares why the short-form styles that are pushed by social media platforms aren't effective at building the trust that leads to a sale, and why long-form content on your website can absolutely shorten the sales cycle and bring in lead that trust you and want to buy from you. Attract your ideal leads to you, and sell more of your services and products. Learn all about it in this episode!   Don't forget to send in your question for the podcast if you have one for Julia to answer.   * Learn more about Content Engine: https://contenthacker.com/engine/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

For 11 years, Julia has built lean, mean teams with excellent profit margins – her most recent one hovering around a whopping 75% PM. Learn her go-to strategies in this episode filled with sound advice for when you go to expand and hire contractors to join your team. Whether you're a service provider or expert-based company ready to delegate and hire, these strategies will exponentially change how you approach hiring new staff. Improve your success ratio when finding and retaining new contracted hires with these proven tips.   * See Julia's process for hiring: contenthacker.com/hire * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com * Liked/enjoyed this episode? Rate & review in the platform you listen in. Bonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

How do you use pillar content to rank for a variety of keywords around your target customer's interests and search terms? Julia breaks down this SEO term and the confusion around cannibalization in SEO, another important term to know. What you don't know could be stopping you from ranking.   Get clear on pillar content, and how to create SEO blogs that are specific answers to the conversational questions being searched in Google these days – without accidentally annihilating your rankings in the process.   * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Julia runs through the basics and fundamentals of how blogging works to grow your business. Never treat blogging as a stab in the dark. Getting started is half the battle - and more content does equal more leads! However, you need a strategy, preferably backed by SEO, to see your blog bring in leads and revenue.   Enjoy! And as always, trust the proven process–it works!   Don't forget to send in your question for the podcast if you have one for Julia to answer.   * See the Content Transformation© System model: https://contenthacker.com/transformation * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Chiara, a solopreneur content strategist from website, built by a skilled professional (don't hire just anyone here). You need copy that sells your services. Then, you need an ebook that gives away incredible value and WOWs your audience (see an example of ours). Lastly, you simply need to stack traffic by adding blogs onto your site. Julia saw Content Hacker subscribers substantially grow around the 100 published blog mark.   Trust the process–it works!   Don't forget to send in your question for the podcast if you have one for Julia to answer.   * Want Julia to answer your burning question? Submit it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Google has said that a whopping 30% of the web is a duplicate of something that already exists. However, copied content can get much more dangerous when someone has actually stolen and infringed on something that is rightfully yours as your intellectual property. What can you do about it? For one, you can report the guilty person to the network (i.e., LinkedIn's reporting feature that allows you to report scams or spams and impersonations), but you can also go all the way to the IC3 (Internet Crime Complaint Center) and file a report with the FBI. Julia covers all the ways you can protect yourself, including how the hosting company will be on your side due to Google DCMA compliance rules, in this episode. Listen in to learn how to keep your content safe.   * Want Julia to answer your burning question? Submit it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Did you know? 84.7% of buyers have said that color is a primary draw to the product or service they're buying. Different colors have different psychological effects on your consumer – for example, blue can provide a sense of security, red encourages action and appetite, green resonates with harmony and wellness, orange is connected to enthusiasm and impulse-buying, and so on. Listen in as Julia explains the psychology of color, and how a very unusual color worked tremendously well to bring more stimulation and engagement from students when she launched an industry-leading SEO writing course.   * Want Julia to answer your question? Drop it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Producing content costs 62% less than traditional marketing formats, but generates 3x the leads. With this crazy high return, why don't more businesses invest into their websites and content marketing?   Today on the podcast, Julia explores two of the most common reasons she's found stopping founders and marketers from consistently creating good content. These are the two BIGGEST roadblocks stopping content marketing success!   Also: this September of 2022 marks one year since Julia went full-time into Content Hacker! Julia recaps how she took Content Hacker from 1,500 visitors/mo to 10,000 visitors/mo, and why and how these two common reasons discussed on the podcast almost stopped her, too. She was able to get out of her own way and get focused on what makes content marketing successful – the right strategy, and trusting the process.   Sustainable-minded business owners and marketers, listen up! This is a must-hear episode.   * Want Julia to answer your question? Drop it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Content is NOT a one-size-fits-all solution, and it shouldn't be treated as such. When Julia leads WordPress website design and creation for Content Hacker clients, she consults and recommends on individual, customized improved flow and design that enhances the user's experience and journey. Listen in as she describes the experience for two very different clients with different goals, and how Content Hacker created "binge-worthy" experiences of content that their audience will travel through before they become a customer.   * Want Julia to answer your question? Drop it here: https://contenthacker.com/feedback/ * See recaps of all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Content Hacker just hit an organic 10,000 visitors/month in traffic/$10k+ months, 1/10th of the way there to our 100k visitors/month and $100k/mo revenue goal! One year in, this is exactly on target for Julia's sustainable goals. Her goals revolve around happiness, rather than just fast-tracking it to revenue: where she can still step away at 3 p.m. and play with her kiddos, while the business thrives without her having to show up live 24/7. Listen in for an inspiring episode that shows you how powerful simply being consistent to a real content strategy pays off.   * Learn more about content hacker: https://contenthacker.com/ * All episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Google's ranking standards are summed up in two acronyms - EAT, and YMYL. EAT stands for Expertise, Authority and Trust; YMYL stands for Your Money or Your Life. Dramatic nature of Google aside – why should we follow these acronyms? How and why do they build trust with our audience on the internet? Listen as Julia explains. PLUS: The update Google has made to these guidelines this year, meaning that the author on your blog matters, too! This is explained right here in the full episode.   * All episodes: https://contenthacker.com/podcast/   * We LOVE takeaways! Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Here's why you should lead with the transformation you offer, and name your ideal client clearly, on your home page. Remember, simple sells! Listen as Julia explains the flow of a site that ranks and converts, with a real-life client example, and how copywriting plays into clarity in the structure of your site. It's all in today's episode.   → Join our FREE Facebook group: https://contenthacker.com/freegroup/ → See all episodes: https://contenthacker.com/podcast/   → Have a takeaway? Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Did you know? Blogs that earn over $50,000 per year say their most popular posts are 2,400+ words long. That's 83% longer than those of low-income bloggers. In this podcast, Julia discusses WHY long-form content works (and it's probably not the reason you think). Learn about today's content marketing ecosystem, a refresher on how content marketing is defined today, and why long content can equal success (with a disclaimer) in this episode.   → Join our FREE Facebook group: https://contenthacker.com/freegroup/ → See all episodes: https://contenthacker.com/podcast/   → Have a takeaway? Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

In her 10 years of mentoring and leading writers, Julia saw the essay writing habit stop good writers – time and time again. It's why in 2020, she launched a course titled Unlearn Essay Writing, where she helps online writers kick this bad habit once and for all and receive mentorship on becoming an expert internet-friendly writer. Julia narrates "essay writing" vs. "online writing", so you can see the difference for yourself, in this episode. Learn more about Unlearn Essay Writing Course at contenthacker.com/unlearn.   → Julia's site: contenthacker.com → Julia's FREE Facebook group: https://contenthacker.com/freegroup/ → All episodes: https://contenthacker.com/podcast/   → Did something stick out to you? Tag Julia with a screenshot of this episode and share on Instagram for a reshare to our audience. Julia's handle is @fementrepreneur!

Not seeing results from your website? It might have something to do with the accuracy of UX steps on your website and if they cater to (or not!) your user journey. Learn how UX and website implementation must marry copy and design together in a way that caters to your journey, in Julia's podcast. Plus: our experience taking on our first website clients!   → See our NEW website build service: https://contenthacker.com/websites/ → Join our FREE Facebook group: https://contenthacker.com/freegroup/ → All podcast episodes: https://contenthacker.com/podcast/   → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the takeaways you heard + tag us for a re-share to our audience!

Not making the kind of money you want to make from your offers or services? If you're an expert selling your expertise online, you need to listen to this simple, #realtalk episode now. Learn from Julia what makes money, how to instantly position yourself to sell $10k services, and how to completely avoid "looking cheap." Big secret: it requires investment. Enjoy!   → Join the FREE Facebook group: https://contenthacker.com/freegroup/ → All podcast episodes: https://contenthacker.com/podcast/   → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the takeaways you heard + tag us for a re-share to our audience!

We recently updated and refined the feature free class Julia teaches at Content Hacker. In this episode of Content Transformation, we're putting the audio version live on the podcast! Join in the audio version of the class now and start listening. Learn all about the digital business owner opportunity that exists on the world's largest source of traffic; what a content strategy breakdown looks like, and how to hit your next level as a sustainable business owner. See the video version at contenthacker.com/training. → See a real content strategy breakdown in Julia's free class: https://contenthacker.com/training/ → All podcast episodes: https://contenthacker.com/podcast/ → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the takeaways you heard + tag us for a re-share to our audience!

How do you protect your heart and your mind, so you function at your highest level? For entrepreneurs, this is a critical question. Julia answers this question with some of the biggest mindset lessons she's learned over a decade of entrepreneurship. If you're struggling to meet your goals, try the evening detox and morning intake rituals and see what happens – getting your mind and heart right can exponentially increase the success of everything you do. If there's one episode of Julia's you listen to this year, make it this one.   → See a real content strategy breakdown in Julia's free class: https://contenthacker.com/training/   → All podcast episodes: https://contenthacker.com/podcast/   → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the episode you heard + tag us for a re-share to our audience!

KISS - Keep it Simple, Stupid - is a marketing acronym to live by when you're looking at creating content pieces that bring IMMEDIATE, massive wins. What are your most frequently asked questions, including the "dumbest" questions that you've never answered around your product, service, or what you do? You'd be surprised at the 'elephants in the room' that you might not be answering (yet). In this episode, Julia gives you examples, with real student coaching excerpts from her mentorship CTS, and an action takeaway to help you identify your low-hanging fruit content opportunities right away and implement for massive return. Enjoy!   → See a real content strategy breakdown in Julia's free class: https://contenthacker.com/training/   → All podcast episodes: https://contenthacker.com/podcast/   → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the episode you heard + tag us for a reshare to our audience!

8 billion Google searches are happening daily. $800 billion is spent online yearly (2021 data). And these big consumer shifts aren't slowing down—research shows they're actually increasing. Listen to Julia break down how to get in front of your ideal online traffic, and get massive inspiration from the opportunity that exists right now for digital business owners in the 2020s.     → See a real content strategy breakdown in Julia's free class: https://contenthacker.com/training/   → All podcast episodes: https://contenthacker.com/podcast/   → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the episode you heard + tag us for a reshare to our audience!

Marketing that brings sales seamlessly and easily in the 2020s will boil down to one concept: attraction-based. You must consistently attract your ideal leads to you. Cold and pushy marketing will have a more and more low ROI as time goes on, and attraction-based marketing will continue to win. If your content is strategic and built to attract your true fans, it will – every time. Learn why this is true, what attraction-based marketing is, and how it's synonymous to content hacking.   → Watch our free training: https://contenthacker.com/training/   → See all podcast episodes: https://contenthacker.com/podcast/   → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: tag her on the episode you heard for a reshare to her audience!

I had a beautiful baby (child #2) born at home, this March 2022! So many of you have asked me how I'm planning to juggle work with a newborn at home - this episode is the answer! Inside, I discuss the magic and power of how I gave birth at home naturally, then, how I set up my business to run nearly 100% by itself, how I hired coaches to work under me, and the difference between how I'm able to navigate my second newborn's first year of life versus my first baby's first year (when I was building an agency from the ground up). Listen and be inspired!   → Watch our free training: https://contenthacker.com/training/   → See all podcast episodes: https://contenthacker.com/podcast/   → Send Julia questions on Instagram at @fementrepreneur! Bonus: tag her and share your favorite takeaway on Instagram & we'll reshare you to her audience!

Edelman's Trust Barometer Report in 2021 surveyed 33,000+ people in 28 countries, and it was discovered that more people now trust small businesses than they do nonprofits, the government, or the media! What does this mean for the small business owner/entrepreneur? Listen to Julia explain why trust can now just as easily be LOST as it can WON, and how to make sure you're not pissing off your subscribers with fake scarcity tactics.    → Read Julia's blog on this topic for more depth: contenthacker.com/how-to-build-trust  → Watch our free training: https://contenthacker.com/training/   → See all podcast episodes: https://contenthacker.com/podcast/

Creatives: Having a skill DOES not mean you can run a successful business around that skill. The biggest myth is this one—that if you're good at something, you'll automatically know how to start a business at it. So, how DO you build a business that runs on your passion and skillset? First of all, you SHOULD (don't let the myth stop you); second of all, you simply need to go get the business skills you need! Listen to Julia explain more in this don't-miss episode, live now on The Content Transformation Podcast.   → Read Julia's blog on this topic for more depth: contenthacker.com/business-skills → Watch our free training: https://contenthacker.com/training/   → See all podcast episodes: https://contenthacker.com/podcast/

How did a five-minute conversation around a limited-supply of stuffed animals at an event lead to a $40,000/month contract for Julia's agency? Learn surprising truths about what ditching the icky cold pitch can do — and why building REAL relationships (i.e. having friendly conversations) with ideal client potentials, not just spamming them a bunch of times, will get you closer to your revenue goals much faster than you thought possible. (Spoiler alert: your content goes hand-in-hand with the likelihood of that ideal prospect looking you up and then booking a call to hire you.)    → Liked this podcast episode? Sign up to get first dibs on the new content Julia writes and records at Content Hacker: https://contenthacker.com/subscribe/  → Get the skills, systems, and strategies you need to exponentially grow online. Watch our free training: https://contenthacker.com/training/   → See all podcast episodes: https://contenthacker.com/podcast/  

There's a statistic that's ruffling content marketing feathers… according to Hubspot's 2020 State of Marketing report: 40% of people are no longer reading blogs. But guess what? 60% ARE, and a percentage of those people are VERY committed to reading blogs that solve pain points and elevate their knowledge. And 80% of all people on the web interact with blogs on a regular basis! Learn why blogging isn't dead, but is rather the only form of marketing that compounds on itself and builds that traffic stream that turns into customers, in Julia's episode.    EPISODE RESOURCES → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/  → Read the blog: https://contenthacker.com/blog/ & see all podcast episodes: https://contenthacker.com/podcast/  → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa   → Get the skills, systems, and strategies you need to exponentially grow online. Watch our free training: https://contenthacker.com/free 

“What makes me a good leader?” Julia says that this is the first step to take and the first question to ask, before you jump straight into team-building, especially when replacing yourself in core areas of your business (sales calls, client deliverables, etc.). Get the skills you're missing and create clear targets/goals for marketing, so you know how to delegate your own marketing. Hire experts to deliver your services for you. Remain in your zone of genius as much as possible. Plus, Julia covers nuts and bolts like contractors vs. employees, what it takes to find a good candidate for your company, and more.    EPISODE RESOURCES → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/  → Read the blog: https://contenthacker.com/blog/ & see all podcast episodes: https://contenthacker.com/podcast/  → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa   → Get the skills, systems, and strategies you need to exponentially grow online. Watch our free training: https://contenthacker.com/free 

Science shows that we get a dopamine hit when we find a “new” strategy; but the reality is, success is a marathon, and it takes 66 days implementing a new behavior to become a pattern of success. In this episode, Julia shares how she's building her next 7-figure income stream by offering a massive transformation to an audience that desperately needs it… and how she's traveling the linear road to get to the results she's building for. There are no guarantees in life, but as a creator/entrepreneur, you can build your own guarantee. Listen in for some massive inspiration!   EPISODE RESOURCES → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/  → Read the blog: https://contenthacker.com/blog/ & see all podcast episodes: https://contenthacker.com/podcast/  → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa   → Get the skills, systems, and strategies you need to exponentially grow online. Watch our free training: https://contenthacker.com/free  

In this episode, you'll learn data-driven evidence about content lifespan and why publishing on your real estate could be the best investment you make this year. Be inspired to keep going, and realize that it takes an investment mindset to build a sustainable, lasting business.   Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

In this episode, Julia opens up about her turbulent childhood and how she started pursuing her passions early in life. For the full story on how Julia escaped a real-life cult, check out her memoir Woman Rising: A True Story (available now on Audible, Amazon Kindle, paperback & hardback on Amazon). Be inspired to know that ANYTHING is possible with a little dedication, hard work, and inspiration.   Liked this episode? Please consider taking a moment to rate and review in iTunes, or, share a screenshot of you listening on Instagram Stories and tag us at @fementrepreneur and @thecontenthacker.

It's exciting but scary when new entrepreneurs step out into creating something they're excited about, but have no idea if it will actually work or not. In a recent coaching call inside The Content Transformation© System, Julia guided a student on building a completely NEW brand, in a completely NEW vertical. This episode was inspired by how she guided the coaching student. You might be surprised at the foundational basics that matter when it comes to pursuing and building success out of your business idea.   If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Marketing must adapt or die – and it's about time. Julia has a constant pulse on what's working and not as she studies the content, funnels and ads of the 7-8 figure moguls in the business industry, and implements a seven-figure marketing presence herself. In today's episode, she recaps some massive changes and shifts she's seeing. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Have you ever been told by a coach or mentor that you need to "tone" it down, try another haircut or photo style, or become a version of yourself that feels muted and inauthentic? Sadly, this happens all too often in the business world. Julia shares the story of Loraine at The Sacred Healing Well, one of her coaching students, and how she had MORE leads and ROI after following Julia's advice about showcasing her unique personality front and center. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker.

Are you putting the right cogs in your business wheel — and then WAITING on the process with hope and patience? It takes both to succeed. In this episode, Julia talks through why trusting the right process is so hard (even for her). Listen in for some don't-miss inspirational nuggets for all business owners, entrepreneurs, and creators. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker. EPISODE RESOURCES: → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/ → Read the blog: https://contenthacker.com/blog/  & see all podcast episodes: https://contenthacker.com/podcast/ 
 → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa  → Get the skills, systems, and strategies you need to exponentially grow online. Learn more about Julia's Content Transformation System and grab the free 1-hr training: https://contenthacker.com/transformation

Sustainability in content creation can feel like trying to win the flying Golden Snitch in an airborne game of Quidditch (Harry Potter fans will understand). Seriously, though. There's a reason 70% of creators are approaching burnout (recent survey by TheTilt). Julia talks through mindset and approach for more sustainability in your content in this must-listen, don't-miss episode. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker. EPISODE RESOURCES: → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/ → Read the blog: https://contenthacker.com/blog/  & see all podcast episodes: https://contenthacker.com/podcast/ 
 → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa  → Get the skills, systems, and strategies you need to exponentially grow online. Learn more about Julia's Content Transformation System and grab the free 1-hr training: https://contenthacker.com/transformation

Did you know? 85% of blogs are less than 1,000 words long… however, blogs over 1,000 words in length routinely get more shares and links. In this episode, Julia busts many common myths about blogging, and shares why studying the data is an overlooked yet CRITICAL factor to content marketing success. Be the 1% that stands out and actually earns a real readership and following by committing to your blogging length and frequency. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker. EPISODE RESOURCES: → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/ → Read the blog: https://contenthacker.com/blog/  & see all podcast episodes: https://contenthacker.com/podcast/ 
 → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa  → Get the skills, systems, and strategies you need to exponentially grow online. Learn more about Julia's Content Transformation System and grab the free 1-hr training: https://contenthacker.com/transformation

In this episode, Julia shares what she learned from a recent $10k coaching investment. The answer might surprise you! Listen in for the details and what was most transformative about this experience for Julia. Important takeaway: when choosing your reinvestments this year, make sure you only hire a coach that has been there, done that in their journey — not one that is just marketing it or talking about doing it. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker. EPISODE RESOURCES: → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/ → Read the blog: https://contenthacker.com/blog/  & see all podcast episodes: https://contenthacker.com/podcast/ 
 → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa  → Get the skills, systems, and strategies you need to exponentially grow online. Learn more about Julia's Content Transformation System and grab the free 1-hr training: https://contenthacker.com/transformation

It's the start of 2022. What better way to begin the year than by learning how to up-level your content and business game from Julia McCoy? In this episode, your host Julia (six-times bestselling author, serial entrepreneur, and highly-regarded content marketer) shares REAL talk about what growth-focused content truly looks like. Learn the meaning of growth-focused content, what this type of content looks like, and why sustainability should be a keyword for your 2022.
 If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @fementrepreneur and @thecontenthacker. EPISODE RESOURCES: → Sign up to get Julia's Content Hacker blog posts & podcast episodes: https://contenthacker.com/subscribe/ → Read the blog: https://contenthacker.com/blog/  & see all podcast episodes: https://contenthacker.com/podcast/ 
 → What do YOU want to hear Julia talk about on the podcast? Tell us here: https://bit.ly/ctpodcastqa  → Get the skills, systems, and strategies you need to exponentially grow online. Learn more about Julia's Content Transformation System and grab the free 1-hr training: https://contenthacker.com/transformation