Your Path to Publish

You can have the best-written book in the world—but if the right people never hear about it, it's not going to get the attention it deserves.In this episode of Your Path to Publish, we're digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why audience clarity—not a press release—is the real foundation of effective book publicityA simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)How to tailor your PR approach so it resonates and actually moves the needleActionable ways to research, refine, and realign your message for greater resultsWhether your book is already out or still in the works, it's never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.Learn more about traditional publishing, self publishing, and hybrid publishing at Juxtabook.com. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

You've probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time?In this episode of Your Path to Publish, we're cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you're writing a nonfiction book, memoir, or business book, this episode will help you focus your energy where it matters most.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Where to look for publishers that align with your genre and goalsThe difference between red flags and green lights when evaluating publishersHow to navigate submission guidelines and stay organizedSmart strategies for finding the right publishing partner—not just any one that says “yes”If you've been overwhelmed by all the publishing options out there, this episode will help you simplify the search and take confident next steps.Stay tuned until the end for extra tips on how to network with publishers and learn what editors are really looking for.Join the Author Edge Community. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

You've poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what?In this episode of Your Path to Publish, we're tackling one of the hardest parts of the publishing process—rejection. Whether you've already received a “thanks, but no thanks” or you're dreading your first, this episode will help you reframe rejection and stay in the game.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What actually happens after you submit your book to an agent or publisherWhy rejection is often about timing, trends, or editorial fit—not your talentProductive ways to respond to rejection and stay motivatedHow to use feedback, revise your submission, and keep pitchingWhy some authors turn rejection into opportunity through self-publishing or resubmissionIf rejection has made you question your book's future, this episode is your reminder that you're not alone—and you're not out of options.Stay tuned until the end to hear how one bestselling series almost didn't make it—and what you can do today to keep moving forward.Join the Author Edge Community. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—this episode is for you.You've probably heard conflicting answers. Some say you need thousands of followers. Others say it doesn't matter. So what's the truth?In this episode of Your Path to Publish, we're cutting through the confusion and breaking down what agents actually want to see, what “platform” really means, and how to build momentum—even if you're starting from scratch.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What a platform actually is (hint: it's more than social media)How platform expectations vary by nonfiction category (prescriptive, memoir, academic)Simple steps to show agents you're building momentum, even without a massive followingWhat to avoid when presenting your platform in a proposalIf you've been stressing about your email list size or Instagram following—take a breath. You might have more of a platform than you think.Join the Author Edge Community. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.In this actionable episode of Your Path to Publish, we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to using Amazon the right way.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to optimize your book listing to get found in Amazon's search engineWhat KDP Select is—and how to use it to boost your book's visibilityWhy reviews are the key to conversion (and how to get more of them)How to run Amazon ads without wasting your budgetThe power of community and ongoing reader engagementIf you're ready to go beyond hoping for sales and start strategically growing them, this episode is a must-listen.Join the Author Edge Community. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That's the real challenge.In this episode of Your Path to Publish, we're tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The science behind why your motivation fades (and how to get it back)Proven techniques to build consistent writing habitsHow to silence your inner critic and push past self-doubtSimple mindset shifts to make the writing process enjoyableIf your book draft has been gathering dust, this episode will give you the tools and inspiration you need to get back on track.Let's make sure your story gets written — and published!Join the Author Edge Community. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Episode Description:Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we're diving into how to find, develop, and refine your nonfiction book theme so it's cohesive, compelling, and memorable.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why your theme is the glue that holds your book togetherHow to uncover the core message you want readers to take awaySimple strategies to align your book's structure with its themeTips for cutting the fluff and making your theme shine through editingWhether you're writing a business book, self-help guide, or memoir, understanding your theme is essential to creating a book that resonates. Plus, we'll share actionable tips to ensure every chapter drives your message home.Ready to bring your book to life with a strong, focused theme?Join the Author Edge Community. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

You could have the most incredible book, but if your marketing isn't working, it won't sell. Many authors struggle with marketing—whether it's not knowing where to start, feeling like they're talking about themselves too much, or simply running out of momentum after launch.In this episode, we'll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-term success.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The #1 mistake authors make when it comes to building their audienceWhy relying solely on social media can backfire—and what to do insteadThe Amazon book listing pitfalls that hurt your visibility and salesHow to market your book beyond launch month so it keeps sellingWhen and how to invest in book marketing for the best ROIIf you're ready to stop spinning your wheels and start seeing real book sales, this episode is for you!Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?If so, you're not alone. But these thoughts come from a scarcity mindset, which can hold you back from finishing and successfully launching your book.In this episode of Your Path to Publish, we're breaking down the scarcity vs. abundance mindset—and how shifting to an abundant perspective can unlock new opportunities in your author journey.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to recognize a scarcity mindset and how it can hinder your progressWhy sharing your ideas attracts readers instead of repelling themHow successful authors embrace abundance to grow their impactFour powerful ways to shift from scarcity to abundanceYour book deserves to be heard. Let's make sure fear doesn't hold you back.Stay tuned until the end, where I'll share a practical action step to help you adopt an abundance mindset today.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing?Indie publishing is a rising path for authors who want creative control, professional support, and higher royalties—but how does it differ from self-publishing? And is it really the best choice for your book?In this episode, we're breaking down everything you need to know about indie publishing so you can decide if it's the right path for you.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The key differences between indie publishing and self-publishingHow indie authors retain creative control while accessing professional supportThe financial trade-offs of indie publishing vs. traditional publishingThe red flags to watch out for when choosing an indie publisherIf you're considering publishing your book this year, this episode is a must-listen!Stay tuned until the end, where I'll share my top tips for vetting indie publishers and avoiding common mistakes.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Have you ever struggled with writer's block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—making the process more efficient, creative, and enjoyable. But how can you use them effectively as an author?In this episode of Your Path to Publish, we explore how AI is reshaping the writing world and the best tools to enhance your workflow.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How AI can help you break through writer's block and spark creativityThe best AI tools for research, editing, and outlining your bookHow to use AI ethically without losing your unique voiceStay tuned for a discussion on how AI can support your writing process while ensuring your book remains distinctly yours.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Can your book title pass the one-second test?In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a reader.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What the one-second rule is—and why it matters3 essential principles for crafting a compelling nonfiction book titleReal-world examples of titles that captivate readers instantlyPlus, I'll share actionable steps you can take today to test your title and get feedback.Tune in to learn how to craft a title that stops the scroll and sells your book.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you?In this episode, we're diving into what hybrid publishing really is, the pros and cons, and how to avoid falling into the trap of vanity presses. If you're exploring your publishing options, you won't want to miss this!BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What hybrid publishing actually involves and how it compares to traditional and self-publishingThe key benefits of hybrid publishing—from higher royalties to creative control and faster timelinesHow to spot red flags and avoid vanity presses that masquerade as hybrid publishersI'll also share a list of reputable hybrid publishers to consider and give you tips on how to evaluate if this path is the best for your author journey.If you're ready to navigate the hybrid publishing world with confidence, this episode is a must-listen!Stay tuned until the end for actionable steps on evaluating hybrid publishers and ensuring you're making the right decision for your book and goals.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Feeling overwhelmed by your nonfiction book project? You're the expert on your topic, but when you sit down to write, it feels like you're losing direction. Where should you focus? How deep should you go? You're not alone—and the solution might be simpler than you think.In this episode, we're diving into how a solid nonfiction book outline can simplify your writing process, eliminate writer's block, and help you craft an engaging, impactful book.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The power of a well-structured outline to keep you focused and on trackThree different outlining methods to fit your unique thinking styleA step-by-step process to create an outline that identifies gaps, maintains flow, and resonates with your readersIf you're ready to streamline your writing and create a book that captivates your audience from start to finish, this episode is a must-listen!Stay tuned until the end for practical tips on transitioning from outlining to writing—and how to keep your momentum going all the way to "The End."Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Feeling overwhelmed about marketing your book? Whether you're launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.In this episode, we'll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The four essential steps to creating a book marketing strategy that aligns with your goalsHow to identify your target audience and choose the right marketing channels10 effective marketing tactics—from building an author website to collaborating with influencers—to get your book in front of the right readersIf you're ready to stop feeling lost and start getting your book into the hands of readers who need it, this episode is a must-listen!Stay tuned until the end for actionable tips on picking the right strategies and building momentum without burnout.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. What went wrong? It might not be your content—it could be your word count.In this episode, we're diving into why word count matters more than you think. From reader engagement to marketability and even your publishing options, the length of your manuscript plays a bigger role than you realize.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:✅ The ideal word counts for different nonfiction genres, from self-help to memoirs✅ How word count impacts your book's marketability, publishing path, and pricing✅ What to do if your manuscript is too short or way too long—without losing your messageIf you're unsure how long your book should be, or you're wondering if it's time to trim or expand, this episode will give you the clarity you need.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authentic author brand that resonates with readers.In this episode of Your Path to Publish, we're diving deep into the essentials of building a brand that connects with your audience, aligns with your message, and amplifies your impact.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What an author brand really is—and why it's more than just a logo or tagline.How to define your core message and create consistency across platforms.Practical steps to build a professional website and engage authentically with your audience.Why connection over promotion is the key to building trust and loyal readers.If you're ready to take your author career to the next level and share your story with the world, this episode is packed with actionable insights to help you get started.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Dreaming of seeing your name on the cover of a book? Whether you're aiming for bestseller status or want to share your story with the world, understanding the publishing process is essential.In this episode of Your Path to Publish, we're breaking down the step-by-step process of turning your manuscript into a published book. From perfecting your draft to pitching literary agents or exploring self-publishing, this episode is your roadmap to navigating the publishing journey.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The critical steps to refine your manuscript, including working with beta readers and professional editors.How to research and connect with the right literary agents or publishers for your book.Key differences between traditional and self-publishing and how to decide which path fits your goals.The importance of patience, persistence, and focusing on your "why" to overcome challenges along the way.Whether you're drafting your first book or preparing to pitch your polished manuscript, this episode offers actionable insights to guide you toward publishing success.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you're starting fresh or refining your next big idea, this episode is your ultimate guide to crafting a successful nonfiction book.In this episode of Your Path to Publish, we break down the complete process of nonfiction writing—from choosing the perfect topic to publishing and marketing your masterpiece.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to define your book's purpose, audience, and main takeaway to set a strong foundation.The importance of researching and outlining to structure your book and stay focused.Why a quick first draft followed by rigorous editing is key to refining your ideas.How to plan for publishing, build your author platform, and connect with your audience.If 2025 is the year you've decided to write (or finish!) your nonfiction book, this episode is packed with actionable insights to help you every step of the way.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes but on growth, creativity, and learning through failure?In this episode, we're exploring what it means to be a fearless author: setting bold goals, embracing failure as a teacher, and carving out space for creative exploration without limits.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why goals are tools for growth, not just measures of success.How to embrace failure as part of your writing journey.The value of balancing ambitious goals with goal-free creative spaces.If you're ready to approach your writing journey with a fearless mindset and turn challenges into growth opportunities, this episode is a must-listen!Stay tuned until the end, where I'll share a simple framework to set purpose-driven goals and create more space for curiosity and creativity in your author life.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Do you want to build a meaningful author journey in 2025?In this reflective episode, we close out the year by exploring three powerful themes that can transform your writing journey: Gratitude, Mentorship, and Ambition.These aren't just buzzwords—they're the foundation for staying grounded, building strong connections, and pushing forward in your author career.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How a simple gratitude practice can shift your mindset and fuel your creativityThe power of mentorship and how it can unlock new opportunities in your writing journeyWhy ambition matters and how small, brave steps can lead to big milestonesThis final episode of 2024 is an invitation to pause, reflect, and prepare yourself for an impactful 2025.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Navigating today's expansive publishing landscape can feel overwhelming, especially with the rising popularity of hybrid publishing. This model blends elements of traditional and self-publishing, but is it the right path for you and your book?In this episode, we demystify hybrid publishing, exploring its key features, advantages, and challenges. Whether you're curious about retaining your rights, maximizing royalties, or offloading project management, this deep dive will help you make an informed decision.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What hybrid publishing is and how it differs from traditional and self-publishing.Key factors to consider when deciding if hybrid publishing aligns with your goals.How to evaluate hybrid publishers to ensure you're working with a legitimate and effective partner.If you're considering hybrid publishing but aren't sure where to start, this episode will give you the clarity you need to move forward confidently.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Are you feeling stuck or unsure about the direction of your book? It might be because you're not clear on the type of book you're writing. Understanding your book type not only helps you structure your content but also ensures you resonate with your target audience and meet their expectations.In this episode, we're diving into the 10 book types identified at Juxta Book and how to select the one that aligns with your message, goals, and readers.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The 10 distinct book types and how they fit into three categories: Authority and Educational Insights, Personal Growth and Engagement, and Custom Hybrid.How choosing a book type helps you clarify your structure, content, and audience engagement.Actionable steps to experiment with different writing styles and discover the best fit for your book.If you're ready to gain clarity and make writing your book easier and more impactful, this episode is a must-listen!Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if the time, energy, and uncertainty involved will truly pay off.In this episode, we explore the purpose behind creating an author brand and how social media can become a powerful tool to connect with your audience and build credibility—when used strategically.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why defining your brand is essential to standing out as an author.How to choose the best social media platforms based on your audience and goals.The importance of creating a reader journey to deepen connections and boost engagement.If you've ever felt FOMO seeing other authors succeed on social media or wondered how to make it work for you, this episode will help you create a plan that aligns with your unique vision and audience.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

This week on Your Path to Publish, we reflect on the spirit of Thanksgiving and explores meaningful ways to show gratitude to authors. Whether it's a favorite book that changed your life or a local author whose journey you want to support, we shares simple yet impactful ways to make a difference in an author's world.In this episode, you'll discover:How to express gratitude to authors who've impacted youEasy ways to support authors in your communityThe power of personal connections in today's digital worldActionable steps to thank authors and share their work with othersSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book, only to feel lost or disappointed when it launches, it might come down to a lack of planning and strategy. This episode dives into the components of an effective author strategy and how to ensure you're on the right path from the start.By the end of this episode, you'll know:Why having a strategic plan is crucial for both new and experienced authorsHow to envision your long-term author career and determine your unique goalsThe steps to clarify your book's purpose, audience, and exit strategyHow to create a practical plan that balances writing with audience engagement and marketingThe importance of execution—why a strategy is only valuable if you act on itSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a literary agent? We'll explore not only the cost but also the value that literary agents bring to the table, the benefits of working with them, and how to ensure you're getting a good fit for your book and career.By the end of this episode, you'll know:What a literary agent does and how they help you land a traditional publishing dealThe typical commission structure for literary agents (hint: it's usually on both of your advance and royalties)The red flags to watch out for when evaluating agents, especially when it comes to feesKey questions to ask when deciding if a literary agent is a good fit for youHow to find the right literary agent for your genre and goalsSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

In today's episode, we dive into the question many self-published authors ask: Is it possible for a self-published book to make the New York Times bestseller list? While it's certainly a difficult feat, it's not impossible. We'll go over what it takes to hit this prestigious list, from understanding how the list works to expanding your book's distribution, and the strategic actions that can help get you there.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How the New York Times bestseller list operates and what factors go into making the listWhy distribution is key for self-published authors and how to get your book into brick-and-mortar storesProven strategies that successful self-published authors used to break into the bestseller listWhy you should ask yourself the crucial question: Why do I want to be on this list?Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audience. Whether you're just starting out or looking to strengthen your engagement with readers, I'll walk you through the steps to build a meaningful community. You'll learn about the different types of communities, choosing the right platform, and how to offer value that resonates with your audience. Plus, I'll share actionable steps to get you started.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The key differences between community and platform, and how to choose the best fit for your audienceWhat kind of community you can build based on your content, expertise, and goalsHow to maintain control of your community and foster deeper engagementBuilding a community takes effort, but the rewards for your author journey and long-term connection with readers are invaluable. Don't miss this episode if you're ready to start growing your tribe and deepening your impact!Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback that can take your book to the next level. I'll share strategies on how to maximize your time with them, provide clear instructions, and start engaging your audience early. Plus, I'll reveal my favorite question to ask beta readers to ensure you get the most helpful feedback.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to assemble a diverse group of beta readers and set clear expectationsWhat questions to ask to get valuable feedback and enhance your manuscriptHow beta readers can kickstart your book marketing efforts before launchDon't miss this episode if you're looking to make your book the best it can be with the help of beta readers!Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today's episode, we explore the benefits of identifying your author model and how it helps with decision-making, setting expectations, and launching your book successfully.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The four categories of author models: Legacy Builders, Influence Strategists, Insight Illuminators, and Learning LeadersHow your author model can shape your book's impact and publishing pathHow to take the free author model quiz to identify your model and unlock a personalized guideTake the Strategic Author Quiz at Juxtabook.com Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Episode Title: Should You Use NetGalley to Promote Your Book?Are you considering NetGalley to help build pre-launch buzz for your book? In today's episode, we break down what NetGalley is, how it works, and whether it's the right fit for your book marketing strategy. From connecting with influential readers to gathering early reviews, NetGalley offers plenty of potential—but it also comes with its own set of challenges.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The pros and cons of using NetGalley to get early reviews and build social proofHow NetGalley can help you connect with booksellers, librarians, and reviewersThe key factors to consider before making the investment in NetGalleySubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today's episode, we'll explore how to overcome procrastination and embrace a mindset that helps you move forward confidently with your writing.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The difference between excellence and perfectionism and how it affects your writingThe importance of consistency, even when setbacks happenHow to set achievable writing goals and develop habits to stay on trackSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really need to sell to be considered a successful author?In today's episode, we dive into the real numbers behind book sales, how to measure success as an author, and why book sales alone aren't the best indicator of your book's impact.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The hidden stats behind average book sales and what they mean for your successHow to define success for yourself beyond just book salesWhy your book's impact goes far beyond the number of copies soldSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliable resources, sift through the options, and find the best fit for your goals as an author.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to evaluate author resources and service providersTips for identifying trustworthy platforms and support based on your genre and goalsRecommendations for specific author resources, including Kindlepreneur and BookBubSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Do you have a book idea that's been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?In this episode, I introduce you to a favorite writing exercise that will help you test your idea and decide if it's something you want to pursue further.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to use the "flash write" exercise to gauge your interest in your book ideaKey questions to ask yourself during the process to determine if your idea has enough substance for a full bookHow this exercise can reveal your writing process and help you develop more contentTune in next week for a discussion on legitimate author resources that are relevant for today's market.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when their experience doesn't meet their expectations.In this episode, we dive into why this happens, what you need to know when working with a traditional publisher, and how to set yourself up for success.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The reality of what traditional publishers offer and what they expect from youHow to align your vision with your publisher's to avoid common pitfallsTips for taking ownership of your book's marketing and successStick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale? What if you had the contact information of everyone who purchased your book?In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control over your book's success.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The benefits of selling your book directly through your websiteHow to leverage self-publishing platforms to increase your profitsThe potential trade-offs and how to overcome them for a smoother processStick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Are you struggling to finish your book? Getting feedback that your manuscript is missing something? It might not be a bad book but a blind spot based on your thinking style.In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How thinking styles influence your writing and what might be missing in your manuscriptWays to identify and leverage your thinking preferences to improve your writingTips for balancing different thinking styles to connect better with your readersSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase. This is especially crucial for non-fiction authors aiming to engage their target audience.In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to create engaging subtitles that capture attention and convey your book's promiseDifferent approaches to crafting effective subtitlesTips for combining subtitle strategies to maximize impactSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why a compelling book title is essential for non-fiction authorsDifferent approaches to crafting an impactful book titleTips for ensuring your title is searchable, clear, and attention-grabbingStay tuned for the end of the episode, where I'll answer a listener-submitted question on launching a book.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to identify and focus on your specific ideal readerStrategies for meeting your readers where they areTips for simplifying your message and positioning yourself as a guideStay tuned for the end of the episode, where I'll answer a listener-submitted question about getting started with your book marketing.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Do you ever feel like you're not good enough to write your book? Wondering who will listen to you or if you have enough credibility?In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to reframe imposter syndrome to boost your confidence and motivationPractical strategies to recognize and counteract self-doubtThe unexpected benefits of imposter thoughts and how they can enhance your workStay tuned for the end of the episode, where I'll address a listener-submitted question on author branding.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.In this not-what-you-would-expect episode, you'll understand the secrets to the Amazon bestseller chart and how to leverage this achievement to elevate your authority and visibility.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The significance of the Amazon bestseller badge and what it means for your book's successKey strategies for choosing the right categories and boosting your book's rankingHow to use your bestseller status to build trust and expand your reachStay tuned for the Q&A segment, where we'll dive into understanding your audience's core challenges and how to address them effectively.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

What is the core problem or challenge your ideal book readers are struggling with?Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundamentally changes lives.In this thought-provoking episode, you'll learn about pinpointing your readers' burning needs and desires — the key to crafting a book that captivates them from the first page.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to understand the primary problem or challenge your ideal reader facesWhy it's vital to meet your readers where they are and how to effectively share your solutions with themA proven 4-step framework for planning an explosive book launchSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Do you feel like your business has hit a growth plateau despite your years of hard work and expertise?For entrepreneurs, consultants, and coaches, publishing a book can be the secret weapon to shattering through barriers and unlocking exponential business growth.In this jam-packed episode, you'll find seven powerful strategies for leveraging your book as the ultimate marketing tool to boost credibility, land high-paying gigs, and deeply impact your audience's lives.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to use your book as an "ultimate business card" to instantly build trust with prospectsCreative ways to leverage your author status to massively expand your reach and visibilityThe key to transforming your book into a vehicle for creating lasting change for your readersSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Are you struggling to find time to properly launch your book while also juggling client work and other responsibilities?Many authors face an inevitable time crunch as their publication date nears, often feeling overwhelmed and underprepared for their big debut.In this insightful episode, you'll hear about practical strategies for leveraging even the smallest windows of time to market your book effectively and set yourself up for a successful launch, no matter how busy your schedule is.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to identify and maximize 10-minute opportunities in your day for book promotionThe importance of understanding your target audience for focused, efficient marketingCreative ways to share your writing journey on social media and build buzzSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Have you been putting off publishing your book because you're worried it's not quite perfect yet?Many aspiring authors fall into the perfectionism trap, continuously polishing their work while opportunities for increased income slip through their fingers.In this episode, you'll discover the financial realities of delaying your book launch and receive a clear roadmap for overcoming your fears and getting your book out into the world.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How publishing a book can instantly increase your speaking fees and perceived expert statusWhy your book can be a powerful lead generation tool that saves you marketing costsThe ways a published book builds trust and attracts higher-paying consulting clientsSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Have you found yourself stuck in the endless loop of trying to write the perfect book? Are you unsure of who you're even writing for?Many first-time authors make these common mistakes that can ultimately lead to a manuscript that never sees the light of day.In this episode, we'll discuss these two hangups and other popular mistakes of first-time authors — plus, the tools you need to avoid them so you can get your book written and published faster!BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to identify and laser-focus on your ideal readers, crafting a book that speaks directly to their needsThe secret to overcoming perfectionism and embracing the messiness of the first draftProven strategies for establishing a sustainable writing routine that propels you toward the finish lineSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Are you tired of feeling lost in the sea of publishing options, unsure of which path will lead you to success?Many authors make the mistake of rushing into the publishing process without fully understanding the implications of each route or aligning it with their deeper motivations for writing their books.In this episode, I guide you through the publishing labyrinth and help you uncover your true 'why' for writing, empowering you to select the path that best serves your vision.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The distinct advantages and trade-offs of traditional, self-publishing, and hybrid publishing modelsHow to pinpoint your core motivations for writing and use them as a compass to choose the ideal publishing pathProven strategies to be sure your book will resonate with your target audience before you publish itSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

For years, you've walked down the aisles at your local bookstore or seen the airport displays and thought, that could be me. I want to write a book. Now, after pouring your heart into writing a book for the past six months or more, you are eager to share it with the world. Having this book published would instantly boost your credibility and attract new clients.But a quick Google search on how to publish a book has overwhelmed you with questions such as these. What are the criteria to know if it's better to publish with a traditional publisher or self publishing or some other channel? How do I find out that I am actually speaking to the, to the right audience?When a person should. Hire a ghostwriter. How you manage an author's expectations around their first contract. What would you say to an author who loves their own writing and is confident in their own writing but also feels [00:01:00] somehow like an imposter? There are so many ways to launch a book. How do you know what path to go down to make the most noise?What's your advice to someone like me who really doesn't want to spend a lot of time on social media but knows it's vital to their career? I'm Zach Kristensen. And this is Your Path to Publish. For the past decade, I have helped nonfiction authors like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific personal and business goals.I've had the privilege of working with dozens of authors. Many of whom are New York Times and Wall Street Journal bestselling authors, and in total have sold over a million books. Imagine if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales, but also causes new clients.To reach out to you without running expensive ad [00:02:00] campaigns, cold prospecting for new leads, or attending another boring industry conference. What would that do for you? What would that do for your business? Unlike other podcasts that focus only on one path to publishing or how to market a book after it's published, we'll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy.Join me for weekly bite sized episodes to learn how we've helped independent authors just like you discover the path to a best selling book, doubling their speaking fees, establishing themselves as industry authorities, and selling over 10, 000 books in their first year so you can do the same. Your path to publish starts now.Hit follow and let's dive in.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook