Podcasts about book publicity

The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We're always happy to help, so IBPA's Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more likely to buy it; how you can make your books more discoverable to buyers; how you should successfully market your book pre-publication, during the launch, and post publication; and much more.PARTICIPANTSLee Wind (he/him) is IBPA's Chief Content Officer, and is constantly iterating IBPA's book marketing programs to help our members' books achieve and succeed. A book blogger and author published by six different independent presses himself, Lee is passionate about empowering and amplifying independent voices. As an author, Lee writes stories to empower kids and teens to be their authentic selves and change the world—the same books that would have changed his life as a young gay, Jewish kid. Lee is also the co-founder of We Are Stronger Than Censorship, a nonprofit program that buys and donates two books to offset every one book challenge. You can visit Lee's author website at leewind.orgIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Sell more books with IBPA's book marketing programs: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksSupport independent publishers whose books have been banned through the We Are Stronger Than Censorship campaign: https://www.wearestrongerthancensorship.org/Check out IBPA Chief Content Officer Lee Wind's books here: https://www.leewind.org/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Lee Wind here:Instagram: https://www.instagram.com/iamleewind/Facebook: https://www.facebook.com/leewindBluesky: https://bsky.app/profile/leewind.bsky.socialYouTube: https://www.youtube.com/user/leewindauthor

Publicity is one of the most misunderstood parts of an author's career, and in this episode of Fully Booked, we break down what it really involves. Publicist and author Terena Bell joins Craig and Roland to explain how writers can approach publicity with clear goals, whether the aim is to sell more copies, reach new readers, or secure recognition in libraries and the media. From podcasts and library pushes to finding unexpected outlets beyond the book world, the discussion explores practical strategies authors can use to draw attention to their books. While Terena shares insight into how effective publicists can support authors, she also warns against common traps such as cookie-cutter campaigns and costly hourly billing models. Packed with tips and real-world examples, this episode offers a focused guide to making publicity serve your goals, whether by hiring an expert or putting the strategies into practice yourself.   Terena Bell https://terenabell.com/bookpr/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

Struggling to cut through the noise and get media attention for your book?This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections.You'll hear how to:Plant publicity seeds early so you're not scrambling at launch.Own your role—why even traditionally published authors can't sit back and wait.Leverage smaller outlets like podcasts, niche publications, and local media for outsized impact.Pitch like a pro with short, story-driven angles that grab attention fast.Stay organized with a simple system that turns outreach chaos into clarity.Leah makes publicity feel doable, even for first-time authors, with a step-by-step roadmap to get your book in front of the media who matter.Tune in now to listen to Leah's wisdom.Here's how to connect with Leah:WebsiteLinkedIn*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

We talk with historian and film critic J.E. Smyth about her most recent book, Mary C. McCall Jr.: The Rise and Fall of Hollywood's Most Powerful Screenwriter. We talk about writing the kinds of books called “recovery projects,” and how commitment to the subject helps us get beyond discouragement from the publishing world. In speaking about writing biography, we talking about finding your writing voice; the challenges of subjects who are political moderates; weighing the advantages of trade press v. academic press; at what stage of your project to approach an editor/agent about your project (and the advantages of holding the ms. book until it's done; and how best to approach the children/family members of your subject. Don't forget to rate and review our show and follow us on all social media platforms here: https://linktr.ee/writingitpodcast Contact us with questions, possible future topics/guests, or comments here: https://writingit.fireside.fm/contact

Click Here to ask your book writing and publishing questions!This week, I'm joined by publicist Emily Florence, and we're talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.Here's what we get into:Why knowing your goals (career author? credibility? visibility?) makes all the differenceThe surprising truth about big media hits (and what works better)Building an author platform that doesn't rely on hacking the algorithm or pretending to be someone you're notHow to build a real-deal, supportive author community (no fake “collabs” required)

Leah Paulos of Press Shop PR joins Let's Talk Memoir for a conversation about 2 things writers can do right now to help launch their book successfully, how to find your targeted readers and effectively reach them through media, the dedicated focus required to promote a book,tapping into your storytelling chops to help you with marketing, tools for positioning your book with media and journalists, the lead time we need to promote our books and when to pitch, selling journalists on covering your book, finding the story and the audience for your book, the cost of publicity, your job as your own publicist, being proactive, and the classes she offers at Book Publicity School.   Also in this episode: -using spreadsheets -building a media contact list -working with in-house publicity teams   Books mentioned in this episode: -The Sounds of Life by Karen Bakker -The Latecomer by Jean Hanff Korellitz -Writing to Persuade by Trish Hall   Leah Paulos is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of books and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on many notable books and #1 bestsellers including MARCH by Rep. John Lewis and ON TYRANNY by Timothy Snyder, as well as books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents.  Book publicity 101 Leah began her career as a magazine editor at a NYC-focused glossy magazine in 1998. She later worked as an editor at Conde Nast and as a freelance writer for dozens of national magazines. She made the shift to book publicity in 2006 and launched Press Shop in 2012. She graduated from Cornell University and now lives in Brooklyn with her husband and two sons.   bookpublicityschool.com https://www.linkedin.com/in/leahpaulos/ https://www.facebook.com/PressShopPR/ https://www.facebook.com/profile.php?id=100090936998502 https://x.com/PressShopPR   www.PressShopPR.com www.BookPublicitySchool.com – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social   Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

In this eye-opening episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with Ross Rojek, editor and publisher of City Book Review, to explore the inner workings of the book review industry. Ross shares the journey of launching City Book Review in Sacramento in 2008 and evolving it into a network of review sites across eight U.S. cities, plus a special platform for young reviewers, Kids Book Buzz. With candor and humor, he explains the real work behind publishing honest book reviews, from managing hundreds of reviewers to handling over 1,500 book submissions a month.Listeners will gain a behind-the-scenes look at the review selection process, the distinction between editorial and reader reviews, and why professional presentation is essential. Ross also offers invaluable advice to authors—especially indie and self-published ones—about treating their writing as a business. From marketing tips to understanding what makes a book stand out to reviewers and libraries, this episode is packed with practical insights for anyone in the literary world.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

You can have the best-written book in the world—but if the right people never hear about it, it's not going to get the attention it deserves.In this episode of Your Path to Publish, we're digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why audience clarity—not a press release—is the real foundation of effective book publicityA simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)How to tailor your PR approach so it resonates and actually moves the needleActionable ways to research, refine, and realign your message for greater resultsWhether your book is already out or still in the works, it's never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.Learn more about traditional publishing, self publishing, and hybrid publishing at Juxtabook.com. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

In this inspiring solo episode, Alexa shares how to shift your mindset around book marketing and turn it into something you actually enjoy. From leveraging your strengths to building buzz through authentic relationships, this is a must-listen for any author dreading the “M” word.

 'This is all a web that's woven together, and how it all works is really important. You can't just do one piece of it. And a great partner is someone who understands that this is a marathon, not a sprint.' You think writing a book is hard? Well, ok, yes it is, but it comes as a nasty shock for most authors to realize that writing the damn thing isn't enough - then they have to promote it. Luckily, there are people out there who do this really, really well. And even more luckily, one of them is about to give you a book publicity masterclass.  Marissa Eigenbrood, President at Smith Publicity, specialises in the art of connection, matching the right authors to the right platforms, so the right readers can find the right books. While marketing is great for creating a buzz at launch, publicity helps establish enduring credibility. Marketing directly engages your readers; publicity harnesses the power of established media to supercharge your authority and reach.  The good news is that there's a wealth of opportunities out there. The even better news is that you don't just get one chance to shine; long after publication day, savvy publicity means you can continue to use your book to build an enduring professional presence. Here's to the long game.

In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu's Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like: →  What's the value in hiring a publicist vs. doing your own publicity?→  What exactly is a publicist's role in book marketing? →  How do you make the most of earned publicity once you have it? And more! Listen now or watch Episode #60 on YouTube. Dive Deeper

Publishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what products to make, which are the most popular, where they sell them, how they're manufactured, and much more.PARTICIPANTSSuzanne Gibbs Taylor brings more than 35 years of publishing and retail experience to her role as President and Publisher for Gibbs Smith Book & Gift, where she leads all business development from idea to fulfillment. She has created, acquired, and developed multiple million-dollar brands, including the New York Times best-selling 101 Things® cookbook series (more than 15 million LTD revenue) and BabyLit® children's series (more than 13 million LTD revenue), which was featured on the front page of the Sunday print edition of The New York Times. Her leadership on the company's management team and board of directors contributed to transitioning to employee ownership and B Corp status. She currently volunteers on the PubWest Design Awards Committee and is a member of B Lab, the Independent Publishers Guild, Society of Children's Book Writers and Illustrators, and Print Production Professionals. She holds a BA in Journalism, English, and Secondary Education.  Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out the Gibbs Smith Book & Gift sidelines at:  https://www.gibbssmithcovers.com/gift/index.html Also, check out their Spring 2025 catalog at: https://www.gibbssmithcovers.com/GS-Spring-Catalog.pdfFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Gibbs Smith Book & Gift on:Facebook: https://www.facebook.com/@GibbsSmithBooksInstagram: https://www.instagram.com/gibbssmithbooks/TikTok: https://www.tiktok.com/@gibbssmithbooksLinkedIn: https://www.linkedin.com/company/gibbs-smith

To garner as much attention for your books as possible, it's important for independent publishers and author publishers to connect with audiences outside their network.  Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on podcasts, blog sites, and with reviewers, including whether to pitch yourself or hire a publicist, how to best craft your pitch, how to promote the interview to get the most out of it, and much more!PARTICIPANTSMatty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts, including CLOSE THESE EYES. She is a member of International Thriller Writers and Sisters in Crime.Matty also podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction, podcasting for authors, and how to succeed as an author speaker, and her articles have appeared in Writer's Digest magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors (ALLi).She lives with her husband, Wade Walton, and their dogs in Chester County, Pennsylvania, and enjoys vacationing on Mount Desert Island, Maine, and in Sedona, Arizona, and these locations serve as the settings for her novels.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out Matty's books at https://www.mattydalrymple.com/aboutYou'll find more information on her non-fiction platform at https://www.theindyauthor.com/Also, check out ALLi at:https://selfpublishingadvice.org/author-awards-contests-rated-reviewed/https://selfpublishingadvice.org/best-self-publishing-services/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Join hosts Christine Daigle and Kevin Tumlinson as they discuss the week's entertainment news, including stories about celebrity novels, Netflix, Kindle Colorsoft, and an AI-invented Halloween parade. Then, stick around for a chat with Leah Paulos! --- Support this podcast: https://podcasters.spotify.com/pod/show/writersink/support

Welcome back to Alchemy for Authors! In this week's episode, I chat with book publicist, Larissa Banting. Larissa demystifies PR and discusses its power to boost visibility and sales of your books. Some of the other topics we discuss include: ·       What sets publicity apart from advertising. ·       Why going on T.V. is often the last form of recommended media publicity. ·       Why podcasts are the gateway drug to publicity. ·       How to get on a podcast without pitch-slapping anyone! If you're interested in building credibility for your brand and getting your books in front of more readers, then this is the episode for you! Visit Larissa's website here: https://www.larissabanting.com/ Grab Larissa's FREE PR Checklist here: https://thirtyinthree.com/checklist Follow Larissa on Facebook here: https://www.facebook.com/larissabanting/ Follow Larissa on Instagram here: https://www.instagram.com/larissa_banting/ Other resources mentioned in this episode: (Please note: Some of these links are affiliate links.) ·       Visit my new Author Resources page here: https://jobuer.com/author-resources/ ·       Get the book Write to Riches by Renee Rose here.  ·       Enjoy a FREE week of Author Revolution's Your Future Self meditation and hypnosis membership when you use the coupon code ALCHEMY here.   ·       Check out Stacy Juba's Vision Board Toolkit for Writers here.  If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going and is greatly appreciated. If you have a question you would like answered on the show, or a topic suggestion for a future episode, leave a voice message here: https://www.speakpipe.com/AlchemyForAuthors Follow me on Instagram: @alchemyforauthors and @jobuerauthor. Follow me on Facebook: @alchemyforauthors and @jobuerauthor. Join the Alchemy for Authors Facebook Group here.  Join my Alchemy for Authors newsletter and download your FREE copy of Manifestation for Authors here.  If you enjoy Gothic Suspense, you can join my reader's newsletter and download a FREE copy of my short story collection, Between the Shadows, here. You can find all my books at https://jobuer.com or visit https://Books2Read.com/JoBuer for links to your favourite store. Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/

In this episode, Becky talks to Leah Paulos—Founder of Press Shop PR and Book Publicity School. Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible. During the episode, you'll learn: About Leah and her work in the world.The types of authors Leah supports and works with at Press Shop PR and Book Publicity School.Whether or not it's possible to tell if a book is going to be a big success in the media.How authors can navigate a book launch during an election year like 2024.What Leah might avoid or seek out when it comes time to decide on a release date for a book that's being published during an election year.Tips for authors to break through the noise of the media when everyone's attention is scattered. The kind of promotion an author can expect from a publisher.The connection between publicity and book sales.How PR can help people with more than just selling books.How Leah has seen PR shift over the years and what has remained the same. Why authors should be paying attention to other experts and books in their field. An exercise for crafting a good email subject line.Don't forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.   Time Stamps: 00:00 Entrepreneur-focused podcast, featuring writing and publishing tips. 04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth. 06:45 Traditional publishing requires authors to be active. 12:37 Adapting to diverse formats to reach readers. 15:53 Study recent successful books for strategic guidance. 18:18 Clear goal alignment essential for successful campaigns. 21:59 Crafting concise, compelling pitches for books. 26:08 Grateful for listening.   Keywords: book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising Resources Mentioned: Foreign Agents by Casey Michel Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.   Press Shop PR: https://www.pressshoppr.com/ Book Publicity School: https://www.bookpublicityschool.com/ Linkedin: https://www.linkedin.com/company/press-shop-pr/ Facebook: https://www.facebook.com/PressShopPR and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/ Twitter: https://twitter.com/PressShopPR LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing  

Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair. I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities. EPISODE HIGHLIGHTSNavigating the current collective rut in book publishing The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgageThe important difference between publicity, marketing, and salesThe slippery slope of partnering with “influencers” for promotionCONNECT WITH KATHLEENClick here to Subscribe to her Substack newsletterInstagram: @kathmschmidtThreads: @kathmschmidtWebsite: kmspr.comRESOURCES MENTIONEDKathleen's appearance on Brad Listi's Other People podcastJane Friedman's Hot SheetThe Zodiac Academy  book series Guygiene lets you equip your young guy with a monthly box of confidence that introduces cool personal hygiene swag from top brands, developed just for teen and 'tween boys. Get 15% off your first box by visiting GoodGuygiene.com and using code writethedamnbook at checkout. MOCKUP SHOTS DEALI've used MockUp shots for years to create attention-grabbing images great for social media. It usually costs $207, but they're offering a 60% discount on lifetime access with lifetime updates. It's a great way to get an unheard-of price on a product that will make you money and that you will end up using all the time.Click Here for 60% off >>Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

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This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What new authors need to know about publicity The importance of maintaining contacts Nicole's website is: https://nicolewebbonline.com/  And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/   Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

If you're looking forward to publishing a book someday - like we are! - this conversation with Leah Paulos will give you some practical ideas about where to start and how to maximize your efforts to market your book. We talk about the difference between marketing & publicity, when to start thinking about promotion, how to plan for podcasts, and much more.Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.

If you're looking forward to publishing a book someday – like we are! – this conversation with Leah Paulos will […]

Director of Publicity and Press Shop PR Founder, Leah Paulos, spoke with me about how author's can cut through the noise in a challenging news cycle, when to build your platform, and demystifying the book biz. Leah Paulos is the Founder and Director of Publicity at Press Shop PR an independent book publicity firm based in Brooklyn. The Press Shop team has worked on campaigns for over 300 authors since its launch in 2012, including the #1 bestselling campaigns for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson. She also recently launched Book Publicity School to bring Press Shop's expertise and guidance to more authors at an affordable price. The School offers workshops, coaching, and online groups to help authors advocate for their work as effectively as possible. Leah has spoken on book publicity at Columbia Journalism School, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file Leah Paulos and I discussed: Why authors need a “Big Fat Book Promo” spreadsheet What works in social media now, and what's a waste of time How and when to build an effective author platform What kind of promotion an author should expect from their publisher Why a full press, media, and event campaign doesn't make sense for every author And a lot more! Show Notes: pressshoppr.com bookpublicityschool.com Book Publicity School on Facebook Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

No matter where you are in your publishing journey—whether you're just starting out or you've been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (AI) publishing technology and the ones to avoid; paying author royalties; whether it's worth hiring someone to do your social media; and much more!PARTICIPANTSAlesha Brown is the Founder & CEO of Fruition Publishing Concierge Services™, a hybrid publisher devoted to helping authors find their voice, monetize their expertise, and create profitable author platforms. Alesha's work led to her receiving the 2019 Inside Business' Entrepreneurial Excellence award. Her expertise has been featured in Publishers Weekly, Authority Magazine, Huffington Post, Thrive Global, and iHeartRadio, just to name a few. Alesha is a renowned speaker at numerous author forums and publishing conferences in addition to being a best-selling author, copywriter, and magazine editor-in-chief.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Fruition Concierge Publishing Services here: https://fruitionpublishing.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Today we're speaking with UF Press Editor in chief, Stephanye Hunter and UF Press Marketing Manager, Rachel Doll. Among our many topics, we discuss recent changes in the academic publishing world; important considerations in titling your book; what you can reasonably ask/expect of your editor; how to think about writing an op-ed, before book publication; what kind of publicity you can do on your own—and at what point—before publication; what kind of book events are most appropriate for your academic book; how a press decides if yours is a “crossover book”; what to consider when making suggestions for your book cover; What is meta-data? Don't forget to rate and review our show and follow us on all social media platforms here: https://linktr.ee/writingitpodcast

Your book is now written, edited, and already published. Congratulations! You have made it. Such an outstanding achievement deserves a celebration. But wait. Do people know about the book? Do they know your great ideas and solutions to their problems are documented in a book that you wrote? After investing your effort, ensuring your book reaches the right audience and gains attention is crucial for business owners writing books. This is where the importance of book publicity shines. Join Jodi in this episode as she discusses DIY publicity for your nonfiction book. She shares three tips and a BONUS TIP you can do if you are not in a position to or are interested in outsourcing book PR and publicity. Full transcript and show notes can be found here.  

In this podcast, Daniel Kraus talks about Whalefall, touring, book publicity, and much more. About Daniel Kraus Daniel Kraus is the New York Times bestselling author of more than a dozen novels and graphic novels. He coauthored The Living Dead with legendary filmmaker George A. Romero. With Guillermo del Toro, he coauthored The Shape of Water, based on the same … Continue reading

Independent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recommendations and how indie publishers can get their books on that list. Rebecca also used to be a librarian, so she shares tips about how publishers can get libraries to carry their books.PARTICIPANTSRebecca Vnuk is the Executive Director of LibraryReads. She has an MLIS from Dominican University and worked as a public librarian for a decade before becoming the editor for Collection Management and Library Outreach at Booklist magazine. Rebecca is the author of three reference books on the topic of Women's Fiction, as well as a best-selling book on weeding library collections. She lives in the Chicago suburbs with her husband and sons (and is thankful that the tween still loves to read, at least!).Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Lockeassists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here https://www.ibpa-online.org/page/membershipLearn more about LibraryReads here www.libraryreads.orgLearn more about how publishers can get their books included in the LibraryReads top 10 lists here https://libraryreads.org/for-publishersFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow LibraryReads on:Facebook and Instagram - @libraryreadsX - @libraryreads99

Are you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publishing (with IBPA)” to discuss how publishers can land a Booklist review; how they can best leverage their review; and much more.PARTICIPANTSGeorge Kendall began as Booklist's Editor & Publisher in 2019 and is now continuing in that role as well as serving as Interim Director of Publishing & Media at the American Library Association (ALA). When not overseeing Booklist business and editorial matters and managing ALA publishing, George might be reading the latest dark but enthralling apocalyptic or dystopian nail-biter, or, on a brighter side, he might be found hanging out with his young daughter, or enjoying his local library, perusing books, toys, and Playaways, or attending story time or “messy art” and “little learners” programs.  George received his MA in Literary Studies from the University of Cape Town in South Africa and studied with J.M. Coetzee, who later when on to win the Nobel Prize in Literature (2003). George began his publishing career in scientific, technical, and medical publishing before moving on to his current role. Prior to publishing, George was a professional classical musician. He will sometimes, though very rarely, dust off his French horn and play a few notes.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipLearn how you can submit a book to be reviewed by “Booklist” here: https://www.booklistonline.com/get-reviewedFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Martin Kavka, a professor at FSU, talks with us about finding the motivation to write; the role of friendships in academic writing; and revising the rules of tenure and promotion to better accommodate the non-book writers among us. https://religion.fsu.edu/person/martin-kavka Don't forget to rate and review our show and follow us on all social media platforms here: https://linktr.ee/writingitpodcast

Yale University Press Senior Editor Jennifer Banks talks with us about how editing helped her understand what kind of book she wanted to write. Banks also talks about best practices for approaching an editor with your book manuscript. And, once your book has gone through the review process, what to keep in mind while writing your response to readers' reports. Don't forget to rate and review our show and follow us on all social media platforms here: https://linktr.ee/writingitpodcast

Landing traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind the scenes of how distribution sales teams promote books to these lucrative markets, and gives tips for how independent publishers can set their books up for success with distributors.PARTICIPANTSDavid Dahl is National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services, where he has represented independent publishers to the book trade for more than thirty years; to amazon since 1998, and to Kindle and Apple Books since the inception of those platforms. David is a graduate of Reed College and received an M.A. from the University of California at Berkeley. David works daily towards the association's primary goals of advocating for and educating independent publishers.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipLearn more about Publishers Group West at pgw.com and Ingram Publisher Services at ingramcontent.com.Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Book marketing isn't just about selling books, it's about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don't quite know what their brand is, but that's where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this episode of “Inside Independent Publishing (with IBPA),” personal branding expert and internet marketing strategist Jeniffer Thompson shares practical tools for creating a sustainable author brand as well as easy-to-implement steps to highlight the brand story, elevate the author's visibility, and ensure a consistent visual presence.PARTICIPANTSJeniffer Thompsonis a personal branding coach, book marketing strategist, and publishing consultant. She co-founded Monkey C Media in 2004, an award-winning book cover and author website design house. She is also the host of The Premise podcast, co-founder of the San Diego Writers Festival, and serves on the International Memoir Writers Association board. VisitMonkeyCMedia.com to learn more, subscribe to her author marketing tips atJenifferThompson.comand listen to her podcast atThePremisePod.comIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipCheck out the IBPA member benefit for Monkey C Media, which garners members 20% off design services: https://www.ibpa-online.org/page/monkeycmediaFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Social media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it's also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges to hiring an influencer and how do you overcome them? CEO & Founder of Branch & Bramble Emily Lyman joins “Inside Independent Publishing (with IBPA)” to share her expertise on all things related to social media influencers!PARTICIPANTSEmily Lyman has worked with publishing companies for more than a decade to help them achieve tangible marketing results. As CEO & Founder of Branch & Bramble, she's built a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing that attracts life-long audiences.Branch & Bramble has been named as one of the “Top US Digital Marketing & Digital Agencies” on Yahoo! Finance, as well as one of the “Top Digital Marketing Agencies in New York.” Lyman has been featured on Digiday, CO- by U.S. Chamber of Commerce, and Authority Magazine.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipTo learn more about Branch & Bramble, visit:https://www.branchandbramble.com/Also, check out Branch & Bramble's free book influencer marketing guide here: https://www.branchandbramble.com/book-influencersFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Branch & Bramble on:LinkedIn - https://www.linkedin.com/company/branchbrambleTwitter - https://twitter.com/BranchBrambleFollow Emily Lyman on:LinkedIn - https://www.linkedin.com/in/emilylyman/Twitter - https://twitter.com/emilylymanInstagram - https://www.instagram.com/elyman/

There are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you're inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school author visits? Author, educator, and speaker Jane Wood joins “Inside Independent Publishing (with IBPA)” to answer these questions and many more!PARTICIPANTSJane R. Wood is the author of a series of five juvenile fiction books where she weaves history and science into stories filled with mystery, adventure, and humor for young readers ages 8-14. Her sixth juvenile fiction book, Finding Family Treasure, was released in January 2022 and was co-authored with genealogist and author K. I. Knight. She has also written a book, Schools: A Niche Market forAuthors, to help other authors and publishers market and sell their books to the school market.Wood is a former teacher, newspaper reporter, and television producer. She has a BA from the University of Florida and an MEd from the University of North Florida. Wood serves as the past-president of the Florida Authors and Publishers Association and often speaks at schools, libraries, book festivals, publishing events, and education conferences. To learn more about her and her books, please visit her website at janewoodbooks.com.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Garnering a trade review can provide multiple benefits for a book, but how can you make the most out of the reviews you receive? Should you get a paid trade review? Is there anything positive you can get out of a negative review? BlueInk Review Co-Founder Patti Thorn will answer these questions and many more on this episode of “Inside Independent Publishing (with IBPA)!”PARTICIPANTSPatti Thorn is co-founder of BlueInk Review, a book review service that has provided nearly 10,000 reviews to authors since its inception in 2010. She was a 28-year veteran writer and editor at theRocky Mountain News, which had a daily circulation of 300,000 at the time of its closing in February, 2009, serving the last 12 years of her tenure as chief book critic and editor of the book review pages. The section earned acclaim for its incisive and timely reviews, as well as for Thorn's weekly column about books and the publishing industry. In addition, she is the co-author ofFun Places to Go with Children in Colorado, published by Chronicle Books and has served as an independent editor for both fiction and nonfiction.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow BlueInk Review on social media at @blueinkreivewCheck out the IBPA member benefit for $75 off a review from BlueInk Reviews: https://www.ibpa-online.org/page/blueinkreviewVisit BlueInk Reviews at: www.blueinkreview.com

Join Smith Publicity's resident fiction experts, Publicity Manager Andrea Kiliany Thatcher and Business Development Manager Kellie Rendina, as they discuss the fiction landscape including common themes in book covers, titles, genres, and more.Follow both Andrea and Kellie on LinkedIn and Instagram @shinyandrea and @kellierendinamench.Check out our recent Behind the Scenes of Book Publicity webinar on the website here: www.smithpublicity.com/2022/12/6th-book-marketing-webinarDiscover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques that independent publishers and author publishers can do to best maximize that experience and things that they can do that will actually hinder that experience. Smith Publicity Book Publicist and Marketing Associate Olivia McCoy is joining us today to share tips from her many years in the industry to ensure publishers have a beneficial experience during this process.PARTICIPANTSOlivia McCoycomes from a background in book marketing and independent publishing and her knowledge of the publishing industry and book promotion allows her to educate and consult her clients throughout their campaigns. Her clients have received national media placements in outlets such as The New York Times, Fast Company,HuffPost, and HOLA!. She has two BAs in English Poetics and French from the University of Georgia, a Master's Certificate in Publishing from the University of Denver Publishing Institute, and an MS in Leadership for Creative Enterprises from Northwestern University. When she's not at work, she is at home in Philadelphia with her dog, Rudy. You can learn more about Smith Publicity atsmithpublicity.com and connect with Olivia onLinkedInand Instagram @oliviathepublicist. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers' titles. He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipTo learn more about Smith Publicity, visit SmithPublicity.com.They can also be reached at info@smithpublicity.comFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Smith Publicity on:Facebook – https://www.facebook.com/SmithPublicityTwitter – https://twitter.com/SmithPublicityInstagram - https://www.instagram.com/smithpublicity/

Back to basics this week! Many publishers get stuck on how to talk about their books so others will listen and can find their own interest. So we offer the basics on how to show people just how cool your work is! ************Thank you for watching the People's Guide to Publishing vlogcast!  Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0...Find us on social mediaFacebook: http://facebook.com/microcosmpublishingTwitter: http://twitter.com/microcosmmmInstagram: http://instagram.com/microcosm_pub************

Okay so you are writing a book and you want to get the word out. Want to know a NOVEL way to do it (pun intended) Oh and it also works for course too!Listen In and find out how https://DarkHorseSchooling.com

**Who You will Hear**Guest: Sarah Russo (Founder of Page One Media)Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek)Co-host: Dwayne Parris (Senior Consultant at Klopotek)For many authors and independent publishers, book publicity and marketing is always a huge arena hard to measure and predict: whether to hire a publicist for a forthcoming book, how much to invest, and what the return can be expected. In this episode, Sarah Russo, founder of Page One Media, joins us and answers a few critical FAQs from authors and independent publishers regarding book publicity and marketing strategies. Sarah talks about the work scope of a (freelance) book publicist, the timeline of a complete book publicity campaign, the collaboration between author, publisher, and book publicist, as well as how the emerging new media has been impacting how books get promoted and creating more opportunities for book selling.You can learn more about book publicity and services from the website of Page One Media. Its blog section also offers a lot of valuable advice for authors and independent publishers.Tell us what is going on with your publishing projects or business on Twitter (@Klopotek_AG), LinkedIn, or email us at podcast@klopotek.com.  For more information about the Klopotek software solution, please write to info@klopotek.com, or register to receive emails from us on technology innovations & events from Klopotek.* The views, information, or opinions expressed in the program are solely those of the individuals involved and do not necessarily represent those of Klopotek and its employees. It is the goal of Klopotek Publishing Radio to support cultural diversity, the exchange of opinions, and to create an environment where the conversation of a global publishing industry can thrive.

Bill welcomes bestselling novelist and writing coach Colleen M Story to the show. Colleen is a novelist, freelance writer, writing coach, and speaker with over 20 years in the creative writing industry. Her latest release, The Beached Ones, and her previous novel, Loreena's Gift, was a Foreword Reviews' INDIES Book of the Year Awards winner, among others. Colleen has written three books to help writers succeed. Your Writing Matters was a bronze medal winner in the Reader Views Literary Awards (2022). Writer Get Noticed! was a gold-medal winner in the Reader's Favorite Book Awards and a first-place winner in the Reader Views Literary Awards (2019). Overwhelmed Writer Rescue was named Book by Book Publicity's Best Writing/Publishing Book in 2018. A lifelong musician, Colleen plays the French horn in her local symphony and pit orchestras. When not writing, she's reading, practicing yoga, listening to music, exploring the beautiful Northwest, and making up more challenging games for her smart German Shepherd to play.

This week Arik chats with Marisol Salaman, Senior Publicist at Penguin Random House. They chat about pitching, securing media, author tours, and all things publicity.After listening to the episode, please visit slushpod.com, where you'll find episode transcripts, free resources, and forms to submit questions and feedback! You can also follow Slush on Twitter @slushpod, and if you are so inclined, please rate and review the podcast!Slush is hosted and produced by Arik Hardin. Slush's logo was designed by Shelby Pack, and its theme music comes from the song “Good Luck Charm” by Olive Musique. Any views expressed on the podcast are personal and do not reflect the opinions or interests of the host's or guest's employers.

Author Freda Drake talks about her new book “Publicity on Steroids: How To Launch & Maximize a Dynamic Publicity Campaign” as a how-to book for business owners and professionals at every level of marketing experience, from novice to seasoned campaign director and provides the basic strategies and information you need to conduct an effective media campaign yourself, or, if you choose to hire experts, it teaches you what to look for, and how to acquire the proper talent! This no-nonsense book includes numerous examples of what to do, along with cautionary tales, so you can avoid the common pitfalls that plague most publicity campaigns plus Freda also draws from her experience working in marketing and public relations throughout her career! Check out this amazing book on Amazon and www.fredadrake.com today! #fredadrake #author #publicityonsteroids #marketing #publicrelations #businesowner #mediacampaign #amazon #audible #iheartradio #spreaker #spotify #itunes #googleplay #applemusic #youtube #anchorfm #podbean #mikewagner #themikewagnershow #mikewagnerfredadrake #themikewagnershowfredadrake --- Send in a voice message: https://anchor.fm/themikewagnershow/message Support this podcast: https://anchor.fm/themikewagnershow/support

Author Freda Drake talks about her new book “Publicity on Steroids: How To Launch & Maximize a Dynamic Publicity Campaign” as a how-to book for business owners and professionals at every level of marketing experience, from novice to seasoned campaign director and provides the basic strategies and information you need to conduct an effective media campaign yourself, or, if you choose to hire experts, it teaches you what to look for, and how to acquire the proper talent! This no-nonsense book includes numerous examples of what to do, along with cautionary tales, so you can avoid the common pitfalls that plague most publicity campaigns plus Freda also draws from her experience working in marketing and public relations throughout her career! Check out this amazing book on Amazon and www.fredadrake.com today! #fredadrake #author #publicityonsteroids #marketing #publicrelations #businesowner #mediacampaign #amazon #audible #iheartradio #spreaker #spotify #itunes #googleplay #applemusic #youtube #anchorfm #podbean #mikewagner #themikewagnershow #mikewagnerfredadrake #themikewagnershowfredadrake --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/themikewagnershow/message Support this podcast: https://anchor.fm/themikewagnershow/support

Author Freda Drake talks about her new book “Publicity on Steroids: How To Launch & Maximize a Dynamic Publicity Campaign” as a how-to book for business owners and professionals at every level of marketing experience, from novice to seasoned campaign director and provides the basic strategies and information you need to conduct an effective media campaign yourself, or, if you choose to hire experts, it teaches you what to look for, and how to acquire the proper talent! This no-nonsense book includes numerous examples of what to do, along with cautionary tales, so you can avoid the common pitfalls that plague most publicity campaigns plus Freda also draws from her experience working in marketing and public relations throughout her career! Check out this amazing book on Amazon and www.fredadrake.com today! #fredadrake #author #publicityonsteroids #marketing #publicrelations #businesowner #mediacampaign #amazon #audible #iheartradio #spreaker #spotify #itunes #googleplay #applemusic #youtube #anchorfm #podbean #mikewagner #themikewagnershow #mikewagnerfredadrake #themikewagnershowfredadrake

On this episode, Jodi is chatting with Sonia Awan all about book publicity! The quick and easy breakdown is that marketing is where you're telling people about yourself and your book, whereas publicity is when other people are talking about it. Sonia shares some tips on how to use your marketing as the basis of content that can be shared as PR. Here are 3 ways Sonia says you can start with your marketing that will lead to PR: Build your online persona / brand Connect to people in your industry, to give them something and get a review back Podcast Tours They also chat about media training and how that adds value to your brand and reputation. Sonia works with her clients on making sure they're not only talking about their book or product, but also sharing their story and putting their best face forward. Head to the Show Notes to meet our guest and download the full transcript!

Kathleen Carter has worked with bestselling authors for years and has launched publicity campaigns for many of our most treasured books. It takes a lot of know-how to work in the publishing industry and her book promotions have garnered the attention of many bestselling authors and literary agents.Today we discuss how she landed this dream job, what goes into book publicity, and what really helps drive book sales for authors.She also shares the social media scoop on how to land those advanced readers, how to write and tag your book reviews, and what helps book marketing the most. Bookstagrammers will love this thoughtful feedback and a glimpse at Kathleen's reading routines.We end our time with some of Kathleen's favorite backlist and under-the-radar book gems that I can't wait to check out.Mentioned in this episode:MomAdvice Book Club ShirtReading RetreatMy Sister's Keeper by Jodi PicoultKirkus ReviewsGone Girl by Gillian FlynnKindle First ReadsBook of the MonthDear Pope Francis by Pope FrancisPope Francis Meets Children Letter WritersHidden Girl: The True Story of a Modern-Day Child Slave by Shyima HallPeople Magazine Shyima Hall: My Escape From SlaveryThe Dollhouse by Fiona DavisBookGang Podcast: Best Thriller Books You Might Have Missed with Mary KubicaHamnet by Maggie O'FarrellTranscendent Kingdom by Yaa GyasiOlga Dies Dreaming by Xochitl GonzalezInside Out by Demi MooreGoing There by Katie CouricPride and Prejudice by Jane AustenMusical Chairs by Amy PoeppelElin Hildebrand Literati Book ClubLimelight by Amy PoeppelMadWoman by Louisa TregerViola ShipmanMagic Season: A Son's Story by Wade RouseConnect With Us:Amy is @momadvice on InstagramKathleen on TwitterKathleen on InstagramKathleen Carter Communicationspatreon.com/momadvice

Author of the highly successful How to Do It Frugally Series of books for authors, Carolyn is constantly in touch with writers worldwide, helping them find ways to improve their writing, editing skills, and most importantly, how to market a book without going broke. We discuss her latest book, Great Little Last-Minute Editing Tips for Writers, filled with the most common mistakes she finds in the manuscripts of new writers.howtodoitfrugally.com