Podcast appearances and mentions of angela ponsford

You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it's often hardest to find good information about Instagram advertising—what's working and what isn't. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU'LL LEARN:The big difference between lead gen ads and conversion lead adsHow to get more qualified leads on Instagram (and what it will cost you)Why conversion leads ads might not be right for your businessSome bad news about organic reach on IG and what you can do about it LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11 Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:DigitalMarketer EbooksGet Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!DigitalMarketer Ebooks

There will come a time in your business when you'll make the decision to hire a team.  As you build your team the dynamics in your business will change.    You'll also learn a lot about yourself, and more often than not it will be through the mistakes you make.   It's all part of the process of growing a business and your growth as a business owner.   On today's episode of Online confidential, my guest is the wonderful Angela Ponsford.   Angela started her Facebook ad agency Dotty Media in 2013 and became a go to expert for Facebook Ads.   In 2016 Angela joined the Tier 11 team as an ads manager and progressed to media buyer then onto managing other media buyers.  Today, Angela is the VP of Ops for Tier 11 and oversees the whole team.   A natural people person, the transition from expert technician to leading a dynamic team in a fast-paced agency that manages significant ad budgets for clients hasn't been without it's challenges.   We chatted about what it takes to go from being hands on the tools to becoming a team leader people want to follow, and how Angela has made the transition from actively managing a team to leading Tier 11 operations.   Here are just a few of the key highlights: [00:03:30] Making the transition from Facebook Ad Manager to VP Ops Manager [00:06:18] How to manage communication effectively with an ads management team [00:08:56] What to do when your team makes mistakes [00:12:03] How to approach working with a team member who has their own way of doing things [00:15:31] When clients insist on taking an approach you don't 100% agree with [00:21:03] Telltale signs a team member isn't a good fit for your team even when their technical skills are fine [00:28:08] What's working now with Facebook Ads   If you're building a team or see yourself building a team in the future, listen in to this episode for tips and insights on going beyond ‘managing' a team to becoming a leader of your team.

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you've got to get creative.   If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam's discussion with http://tiereleven.com/ (Tier 11)'s Angela Ponsford, check that out first. In today's episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren't going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game.   Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways.   IN THIS EPISODE YOU'LL LEARN: How to create a specific audience and boost small bits of content only to them Why paid ads by themselves don't work on Instagram How to set up conversation starters in your Instagram DMs with Minichat Why you should play the IG game instead of trying to hack it (and how to do it)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://tiereleven.com/ (Tier 11)  https://manychat.com/ (Manychat) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you've got to get creative.   If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam's discussion with Tier 11's Angela Ponsford, check that out first. In today's episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren't going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game.   Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways.   IN THIS EPISODE YOU'LL LEARN: How to create a specific audience and boost small bits of content only to them Why paid ads by themselves don't work on Instagram How to set up conversation starters in your Instagram DMs with Minichat Why you should play the IG game instead of trying to hack it (and how to do it)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11  Manychat Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

You know that building your Instagram following will help your business, but how does advertising really work on this platform?   In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at https://tiereleven.com/ (Tier 11), to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it's often hardest to find good information about Instagram advertising—what's working and what isn't. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.   Listen in to see whether or not conversion lead ads are the right fit for your business.   IN THIS EPISODE YOU'LL LEARN: The big difference between lead gen ads and conversion lead ads How to get more qualified leads on Instagram (and what it will cost you) Why conversion leads ads might not be right for your business Some bad news about organic reach on IG and what you can do about it   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11)  https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

You know that building your Instagram following will help your business, but how does advertising really work on this platform?   In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it's often hardest to find good information about Instagram advertising—what's working and what isn't. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.   Listen in to see whether or not conversion lead ads are the right fit for your business.   IN THIS EPISODE YOU'LL LEARN: The big difference between lead gen ads and conversion lead ads How to get more qualified leads on Instagram (and what it will cost you) Why conversion leads ads might not be right for your business Some bad news about organic reach on IG and what you can do about it   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11  Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.   In today's episode, we've pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You'll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.   Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!   IN THIS EPISODE YOU'LL LEARN: How to take your product to the next level and evolve with your customer Tips for surviving the iOS updates by going back to fundamentals How to hire for talents, not skills (and how to know the difference) Ways to get a higher SEO ranking without going crazy with content How to get started with YouTube ads as part of a multi-channel traffic strategy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 300: How to Launch a Product from Scratch Episode 312: How Do I Survive the New Privacy First World? Episode 313: How to Find and Hire Top Tier Talent Episode 315: Real SEO that Works Episode 316: Is YouTube the New Facebook? Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!  

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?   Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today's episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it's never been more important to make sure your returning customers feel nurtured and loved.    Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.   IN THIS EPISODE YOU'LL LEARN: How to balance customer acquisition with nurturing/retaining existing customers Why/how you need to look at your marketing very differently than you used to What can happen if you fail to focus on your email game How to make your returning customers feel loved with an irresistible offer   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Facebook is figuring things out after last summer's iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.   Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.   Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more. IN THIS EPISODE YOU'LL LEARN: Why view-through conversions are controversial in the Facebook ad space  How to get around frustrating Facebook algorithms Small changes in Facebook Ads Manager that add up to a big difference Good news for people who are sending traffic to a third party domain LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 is giving away 5 FREE customer acquisition path audits Follow @ralphhb and @kasimaslam on Twitter OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11's Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They'll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.   Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit! IN THIS EPISODE YOU'LL LEARN: Why your business can't survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller's Storybrand UTM parameters   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today's episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11's Angela Ponsford for another edition of What's Working Now? This month's hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don't need to land a Kardashian to get the most bang for your buck.    IN THIS EPISODE YOU'LL LEARN: Why and how to combine your regular ads with branded content Advantages of partnering with micro-influencers over big names What you need to know about mobile best practices 3 key steps to getting conversions through branded content ads   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Wizard Academy Branded Content Set-Up Guide (PDF) Branded Content: How to Do It Well (PDF)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

#07 If you want to create profitable, scalable growth in a DTC channel then you must understand the makeup of an all star team.Your job as the CEO and business leader is to build a team that can put the ball in the endzone. Too many CEOs are trying to get the DTC channel going without really understanding what the key roles are.Don't worry, even experienced brands miss this step.But when they figure it out, things finally start to click.Listen in with myself and special guest Angela Ponsford as we break down the components of an All Star DTC Marketing TeamResourcesBecome a DTC Insider and get behind the scenes news and updates in your inbox. Sign up here.

How are Apple's iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you're a small business owner, they have both good news and bad news for you.    The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.   IN THIS EPISODE YOU'LL LEARN: What FLoC means and how it affects you as an advertiser  3 updates Facebook recently issued related to conversion campaigns and ad manager The 2 most important things (that haven't changed) when it comes to advertising The biggest mistake advertisers make when there's a major change in the ecosystem   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: iOS14 Opt-in Rates (updated weekly)   impact of iOS14 & ATT on the mobile app economy     Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey Listen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work)  Resources Mentioned In This Episode: Get the Tactical Troubleshooting Checklist For FREE ($297 Value) Ralph on Twitter Andrew Foxwell on Twitter Dee Deng on Twitter Eric Seufert on Twitter Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14 Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s. RESOURCES MENTIONED IN THIS EPISODE Get Results Like This with Tier 11 Work at Tier 11 Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Get 50% off of Ad Creatives with code PTPODCAST Definition: The A-Team The Ultimate Guide to Digital Marketing Architect a Brand that Builds Authority & Actually Increases Sales theCLIKK Russ Henneberry’s Website Ralph on Twitter Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon). RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Tier 11 is Hiring! | Careers at Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Get one month of FREE blogging from BKA Content The eCommerce Segmentation Handbook | Sendlane Facebook: About the Data-Driven Attribution model Facebook blocks users from sharing news in Australia Apple: IDFA iOS 14 Change Coming Early Spring The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more.  RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Available Jobs at Tier 11 The eCommerce Segmentation Handbook Digital Marketer How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Christopher Kimball’s Milk Street Midway Automotive Apple to roll out awaited app tracking feature in 'early spring' Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Maurice Rahmey iOS 14 Twitter Thread How Apple’s iOS 14 Release May Affect Your Ads Key takeaways from Facebook’s major iOS 14 updates today Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers Apple’s new privacy features have further rattled the location-based ad market Speaking Up for Small Businesses | Facebook Verifying your Domain | Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

#09 If you had to hire one role to take your marketing to the next level, what would it be? In this episode we break down the team roles so you'll know exactly who should be on your team and who to hire next.Links from this episodeListen to our very own Copy Chief himself on episode #07Sharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Session Thread## Want to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application

This week we’re focusing on advertising your ecommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press! RESOURCES MENTIONED IN THIS ARTICLE Mobile/Responsive Web Design Tester Organic Aloha Prime Steak Rub & Seasoning The Lean Startup Create Custom Metrics in Ads Reporting Actions Attributed to Your Ad Episode 166: Why Facebook Traffic is NOT Your Problem Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Ahrefs Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS ARTICLE Work at Tier 11 How To Scale Your Agency To $100K per Month (And Beyond) The Ecommerce Ad Amplifier™ Helping Businesses Comply With the California Consumer Privacy Act (CCPA) Data Processing Options for Users in California Facebook Experiments Saving Private Ryan IMDB Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Angela Ponsford got on a phone call with me last December, 2018. She lives in Lennox Head in Australia. Angela told me she wanted to quit drinking "after the holidays" because she was going to Scotland for Christmas and there was going to be lots of parties to attend. I told her, "Nah, we start right now on this call." Listen and hear the rest of the story.

We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS ARTICLE Tier 11 Instagram Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution Facebook Attribution Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

#13 If you want your virtual team to run like clockwork, then you need to know exactly what to look for in the hiring process. Listen in as Angela Ponsford & Deacon Bradley discuss the key attributes that allowed them to grow beyond a team of 30 virtual professionals across 14 countries & 5 continents. BONUS: We plan to release more info to help people with the hiring process - and our Insiders will get it first. Join the list, and reply to the first email to let us know you're interested in more hiring stuff.

Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part One   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. 

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Karly's back in the interview seat this week to bring an ep that's been sitting on the hard drive for months - due to self doubt. Angela Ponsford is a facebook ads guru who has gone from being a sole trader, who felt she lacked vision, to a successful partnership and then being offered the opportunity of a lifetime... as an employee of one of the biggest and most successful facebook ads agencies around. Leading Ang to make the difficult decision to leave behind the business she spent years tending to and building. She is now is happier than ever: doing work she loves, with a fab international team, from her home here in Lennox Head. Best of both worlds. It's a great ep that serves as a reminder to remain open to opportunities.Remember, to connect with Karly and her amazing community, join her Show Up Speak Up facebook group.

EVERYTHING YOU NEED TO KNOW ABOUT FACEBOOK ADS Facebook Ads is an area that continues to change. Once we think we’ve got it down pat, there’s updates and new trends. Agr, it’s a total headache. I know it can be overwhelming trying to keep up to date BUT (there’s a big but), Facebook Advertising can be relatively cheap and a really effective way for small business owners to get their brand in front of the RIGHT people. Today, I’ve sourced an absolute expert in the field to give us the down low on all things Facebook Advertising.   THIS WEEK’S PODCAST Angela Ponsford is the co-founder of Dotti Media. Dotti Media helps businesses build and grow their online presence using social media, marketing strategy and publicity. Angela is a qualified Facebook Ads consultant who’s trained with one of the best in the industry, as well as a forensic scientist who loves nerding out over data. Angela is a Certified Social Media Manager from Andrea Vahl & Phyllis Khare’s Social Media Manager School and a graduate of Claire Pelletreau’s Facebook Ads Incubator Program. So in a nutshell, Angela is a Facebook Ads EXPERT and she’s got so much knowledge to share with us today. Angela and the team at Dotti Media are long time friends of MWH and it’s my pleasure to welcome Angela BACK onto the virtual couch.   WHAT YOU WILL LEARN The latest Facebook Advertising news HOW to use Facebook Remarketing WHEN you should boost a post on Facebook HOW to set a realistic Facebook Advertising budget   FREE WEBINAR! Join us for the Facebook Fiesta in February! You've asked and I've heard your frustrations ladies! So I've partnered up with Australia's best authority on Facebook Advertising, Dotti Media, to give you 3 X the learning this February! Along with this podcast we’re hosting: A Facebook Live mini masterclass in the Biz Club A FREE Facebook Ad strategies webinar on 23rd February, 8pm AEST Through this online event, you'll be able to join myself and Angela Ponsford, FB Ads guru, as she shares the latest Facebook ad strategies to help you grow your business. She’ll be giving the low down on what makes an ad supremely clickable to what kind of metrics you need to keep an eye on in the Ads Manager. More than anything, Angela is on a mission to help you stop wasting your time and money on Facebook Ads. REGISTER HERE   CONNECT WITH ANGELA Web: http://dottimedia.com/ Facebook: https://www.facebook.com/DottiMedia/ Instagram: https://www.instagram.com/DottiMedia/ Thank you Angela for being such a fab returning guest! HOOKED ON MWH? CONNECT WITH ME HERE: Web: https://tracyharris.wpengine.com/ Facebook: https://www.facebook.com/Mumswithhustle/ Instagram: www.instagram.com/mumswithhustle Twitter: https://twitter.com/MumsWithHustle Biz Club: https://www.facebook.com/groups/mumswithhustle/ P.S. Love MWH Podcasts? Review me on iTunes! 

Note: we've now started adding full transcripts to our podcasts. Scroll down to find todays one. Three Types of Ads to Consider When Creating Facebook Advertising Today we are talking about Facebook advertising. If you are all about organic, we also have a podcast about organic Facebook reach coming up. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with. A nice thing about Facebook advertising is that you don’t have to invest a lot, and it can have immediate results. I have done some Facebook advertising, especially when I have a product to launch. But since I’m not an expert, I brought in one of our Facebook advertising subject matter experts. Angela Ponsford from Dotti Media. Today Angela is going to share some tips on how to create our first Facebook ad. Listen to this episode above here on the show notes or check it out over on iTunes here. In Today’s Episode How to Create Your Facebook Advertising - 3 Types of Ads to Consider Boosted posts Facebook tracks everything that you do It uses the information to build a database of your interests and likes It also measures what you do off of Facebook, like clicking on links or spending time on a website As a marketer, you have that information available to you Facebook determines objectives for each type of post The objective of a boosted post is to get engagement on that post within the Facebook platform, someone liking, commenting, or sharing that post If you want to get people to a blog post on your website a boosted post is not the best way to do that At Dotti Media, we used a boosted post to get feedback from our Facebook fan page because we wanted engagement on that Facebook post Before you click on the boosted post button, be sure of what action you want to take Clicks to website ads From Facebook’s perspective, these are designed to get people to click out to your website They will show the ad to people who have historically clicked out to other websites To set up a clicks to website ad Click the link in your status update Paste the URL of your website post in the status update box Then go to the Facebook Ads Manager or Power Editor to set up the Clicks to Website Ad Website conversion ads The difference between a clicks to website ad and a website conversion ad is that with the website conversion ad, you want a user to take an action on your website There is a bit more to set these up because you need to install the tracking pixel - a piece of code on your website that allows Facebook to track visitors on your website This is a powerful Facebook ad, and it can give you powerful insight into your audience Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hi there, it’s Darren from ProBlogger here. Welcome to Episode 129 of the ProBlogger Podcast. Today, we’re going to talk about Facebook Advertising. I know some of you are probably about to hit the stop button because you’re not interested in Facebook in terms of advertising because you're all about organic, that’s great, that’s totally fine. We’ve actually got an episode on organic Facebook reach coming up soon. But as most bloggers are aware, Facebook has been putting more and more emphasis into advertising as a way to reach your followers. So, it is something that I know many of you are grappling with. One of the great things about Facebook advertising is that it isn’t something you need to invest a whole heap of money into. It can be something that you can get into for just a few dollars and it can have immediate results on your side. I don’t do a lot of Facebook advertising, but we over the last year have put more emphasis into it particularly when we’ve been launching products or when I have a key blog post that I ne...

In this episode you will meet Angela Ponsford, one half of Dotti Media, as we delve into specific ways you can grow your Instagram following and the reasons why you might want to. Angela covers a lot of ground with us – the best things you can do to grow your audience, as well as the traps to avoid. She goes into hashtags, how to connect with influencers, and even sets a challenge for us to see the difference these tips can make.

In this episode Angela Ponsford, from Dotti Media talks about Instagram, sharing her top tips on how you can go from Instagram zero to hero – making Instagram work for your business.

Instagram for tourism, getting tactical Angela Ponsford and Miranda Ivey make up the business Dotti Media based in Northern NSW Australia. The girls from Dotti Media help small businesses and entrepreneurs make the most of their social media platforms. They have just released an online course called Get Insta Savvy and this is all about Instagram. Today on Tourism Tweetup the Podcast we chat to Angela about Instagram and some of the tactics needed for success on this platform from a business perspective. We start of chatting about Visual Marketing and why Instagram has been so popular. We then chat about what we need to get our head around when using Instagram for business rather than using Instagram for personal use. Angela talks about posting images that convey what your business is and allowing people to get to know you - that posting what you had for lunch isn't really that interesting when people don't know you and when they don't have a relationship with you. We talk about the demographics of Instagram which is slightly female skewed (6 minute mark) and then the type of content that works on Instagram (6.30 mark). Having a face or a person in the photo works Adding text over photos/images works Snackable content Travel inspiration From the 9.30 minute mark we talk about common mistakes of Instagram users Having your account set to private Not having a bio (you have up to 150 characters) Not using hashtags Not having a comment or description Make sure your clickable website link is mobile friendly [Tweet "If you are not using hashtags the only people seeing your posts are the people already following you"] [Tweet "Hashtags are an integral part of Instagram marketing says @dottimedia"] From the 14.30 minute mark we talk tips for growing your Instagram followers - listen for the details! Have a good bio Post more often Considering post timing (see http://iconosquare.com) Follow more accounts Leave comments on others accounts Use hashtags Remember its about being social https://instagram.com/muradosmann/ https://instagram.com/viawesome We talk about user generated content - see my blog post about user generated content https://instagram.com/dottimedia/ https://twitter.com/dottimedia https://getonlinesavvy.com The post Instagram for tourism, getting tactical: Ep #31 appeared first on Holly G.