Online Confidential with Jody Milward

Since managing Facebook Ads for clients since 2014, I understand the delicate balance you strive for between hitting your income goals and enjoying a work-life balance. It's not just about attracting any clients; it's about attracting the right ones.  This week on Online Confidential, we dive deep into a strategy that does exactly that, without chaining you to 90-minute discovery calls with dead-end leads and make sure that you only work with the RIGHT clients. Key Topics Covered: How conducting audits, rather than running traditional ads, can be your golden ticket to drawing in those high-quality clients you've been dreaming of. How audits allow you to showcase your expertise directly, build authority, and connect with businesses already investing in Facebook ads but not seeing the results they hoped for.

Are you a business owner struggling to find the right balance between family life and managing your enterprise?    This episode is a must-watch!    Featuring special guest Bianca McKenzie, a Certified Elite Ad Manager and entrepreneur, we delve into the struggles and successes of running a business while raising a family.    Learn key insights into Facebook Ad Management, setting proper business foundations, and the importance of having a supportive community.   Key Topics Covered: How to prioritize family time while running a business. The true role of Facebook ads in amplifying your business. Setting expectations for ad campaigns and what they can and can't do for your business. The long game of ad management and the value of persistence. Why surrounding yourself with a support community is essential. Opportunities for small businesses in Tasmania, including grants and mentorship.   Whether you're just starting out or you're an established business owner, this episode offers a wealth of information that will help you make informed decisions for your business and your life.  

Ever felt like being an ad freelancer is like riding a rollercoaster? One month, you're fully booked and riding high, and the next, you might lose a client or two, leaving you with that unsettling drop in your stomach, wondering where your next client will come from.   The unpredictable nature of freelancing can feel overwhelming, especially when you're dependent on sporadic client inflow. But what if you could change the narrative? What if you could have a consistent stream of potential clients flowing in?   I've been there too. As someone who started as an Ad Manager with no marketing background, terms like “inbound marketing” sounded Greek to me. It wasn't until I dove deeper that I realized its magnetic power – a strategy designed to pull clients toward you, instead of you chasing them.   In the latest episode of Online Confidential, I share with you 9 inbound marketing strategies to help you discover the art of attracting, not chasing, potential clients and become the hunted not the hunter.

In this episode of Online Confidential, let's go on a journey through the ups and downs of the 'Lead Gen Roller Coaster' that Facebook ad freelancers often experience. Discover the difference between freelancers and ad agencies and learn how to maintain a steady stream of clients.   Topics covered include: How to navigate the high and low points of freelancing The importance of continuous marketing for your own business Expanding your potential client base   Subscribe and follow Online Confidential as we continue to delve deeper into the world of Facebook ad management. Stay tuned for upcoming episodes where we'll explore specific inbound and outbound marketing strategies to find the RIGHT clients for your business.   If you're a freelancer looking for tips, strategies, and insights into the world of Facebook ad management, this is a must-watch episode.

If you've ever considered getting started on Upwork but thought it's all too overwhelming…   I hear you!   Setting up a profile and finding clients on Upwork can get your head spinning, especially if you're trying to figure it out yourself.   I actually got my start managing Facebook ads on Upwork, and while it's a great place to find new clients, it can be a beast for beginners!   On this episode of Online Confidential where I take you behind the scenes of ‘Secret Ad Manager' business, my very special guest is superstar copywriter and Upwork coach, Lisa Cumes.   Lisa built a 6-figure copywriting business on Upwork…from her kitchen table!  When other copywriters kept asking her how she did it, she started teaching freelancers how to develop a thriving business on Upwork.   Upwork is where clients go when they're READY to hire, and it's not that difficult to stand out if you follow Lisa's expert tips for getting started.   If you're looking for an avenue to find clients, this is an episode you don't want to miss!     Key Highlights [00:01:00] How Lisa got started as a freelance copywriter on Upwork  [00:03:00] The challenges she sees freelancers struggling with when getting started on Upwork [00:05:30] The strategies Lisa teaches to help you stand out and make a great first impression on clients you want to work with [00:09:00] Why you shouldn't be afraid to lead with value when applying for projects [00:14:00] Lisa's number one rule for projects above $500 that positions you as an authority [00:17:00] The ‘long-game' mindset to have for finding success through Upwork 

You're not limited in how you find fulfilment as an ad manager because you have the choice to adapt your skills anytime to suit the season of life you're in.   I always encourage you to be intentional about the way you structure your business.    There's no joy in always being chained to the desk and sacrificing personal and family time because you're doing all.the.things to keep up.   Maybe you dream of building an agency model and having more clients…   Or, perhaps you decide that regularly booking clients isn't your thing and an in-house ad manager role is a better fit for you…   The choice is yours to make!   In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, my special guest is Lesley Pyle, founder of hiremymom.com.   Hire My Mom is a boutique platform created for the purpose of helping professional women find flexible, legitimate, home-based work, while at the same time helping small businesses hire talented, virtual team members and freelancers.   Lesley shared a ton of tips in this episode!    From being prepared for your first administration hire to the secrets for successfully applying for ad management roles and supporting small businesses listed on hiremymom.com   Whether you're ready for your first hire or looking for an in-house ad manager role, Hire My Mom is the perfect place to start!     Key Highlights: [00:01:30] When Lesley's boss said ‘no' to flexible working conditions in 1995 she took the leap into freelancing  [00:03:30] How that decision led to building a community of women seeking work from home roles and founding Hire My Mom [00:09:30] Steps to get prepared when you're ready to hire for your first admin support role [00:14:30] Pricing tiers to expect for different role responsibilities  [00:16:30] How to set yourself AND your new hire up for success when you're getting started [00:24:00] If an in-house ad manager role is on your radar, Lesley shares Hire My Mom secrets for success when applying for roles

If you run ads for clients with webinars, then you know how effective a webinar funnel can be for converting attendees into buyers (when done right).   They're a powerful sales tool for generating new leads, qualifying them for the next step and signing up for a paid offer.   A dialled in webinar creates trust and adds massive value to your audience.   In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, I share my process for creating an in-demand webinar topic to attract ideal clients on autopilot, so you can promote and sell your ad management services more consistently.   I explain how to test topics and the framework for a converting webinar that will fill your funnel with warm leads and help you make more sales.     Key Highlights How to test different niches before you dive in and create a webinar that won't convert Three sections of your webinar to really nail your messaging The framework and tech to set up a webinar funnel Consider your avatar when deciding how long your webinar needs to be How your webinar can turn into 6x ROAS or more on your ad spend

No two days are ever the same in ads management!    One day you're a high conversions ads genius but on another, you're crying into your cocktail because low click-through rates tell you everyone's left the dancefloor.   Some days you celebrate (and you should definitely celebrate!) but on most you roll up your sleeves to keep refining and testing until results roll in.   In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, my special guest Jodi Blank, certified Elite Ad Manager and copywriter, shares her journey of levelling up her ads management expertise.   Jodi spoke about stepping out of her comfort zone to network in real life and how that led to connecting with a dream client…    The continuous learning that's needed for skilled ads management…   Working with the right clients…   The power of community and so much more…!     Key Highlights [00:01:30] How Elite helped Jodi take her ads management skills combined with her copywriting talent to the next level [00:04:00] The day Jodi stepped out of her comfort zone to network in person and met a dream client with a 7-figure business! [00:09:00] Key learnings about cold & warm audiences after working with a client moving to evergreen [00:10:30] The one thing you must do with clients when ads aren't working  [00:14:30] What to consider when testing different elements of a campaign  [00:19:00] The power of having a trusted community that can help you grow

Showing up on social media consistently to build an engaged audience is just fine if you have tons of time on your hands…   But when you're elbows deep with clients and managing ad campaigns, your day is loaded from the moment you swipe your phone in the morning to sometimes well past sundown.    Creating fresh, engaging organic content, captions, stories, reels and TikToks to try and keep up with the algorithm every day feels like running an Olympic marathon, as well, that you didn't train for

Lights, camera, action!   Imagine having an appearance on TV to talk about how managing Facebook ads has helped you create a flexible and financially rewarding lifestyle working from home. Before you say “Jody, that's crazy talk!”...    Tune into this episode for just how easy it is right now to get on TV to showcase your expertise and build unshakeable credibility and authority…    On this fourth episode of the Getting Visible series of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, my guest is is TV talk show PR expert Marianne Schwab.   A former network TV talk show producer Marianne has worked on top rating TV shows like Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E!Entertainment Television ON E! and many more…   In this episode, Marianne generously shares real insider tips on how to create a newsworthy story angle that gets you noticed and the steps to be invited to appear on TV.   This was a truly eye-opening interview about how Public Relations works, and how PR can help you get seen beyond the audience you may be targeting on Facebook with your Facebook ads.   Don't be afraid to put yourself out there!   Key Highlights [00:02:40] The difference between marketing and public relations [00:05:00] Smart tips to know when dealing with the media [00:09:50] How to get yourself in a position to be asked for a feature or an interview  [00:12:30] The 3-part framework to showcase your expertise in a 3.5 to 5 minute TV segment [00:14:30] Why starting on local TV is the best place to begin your PR campaign [00:26:03] Why it's important to leverage any interview you do 

Key Highlights: [00:05:10] Michelle's advice on preparing for your personal branding photo shoot   [00:09:16] Why you shouldn't overthink when the ‘right time' will be [00:11:43] Recommended Props to take along to your session that help your audience connect with you [00:18:00] Tips for choosing a shoot location so you have stunning photos that authentically express your brand  [00:22:30] The best advice for arriving energized and organized with everything you need for a flawless day [00:27:30] What to look for when choosing a personal branding photographer   Is your personal brand ready for a refresh?  A personal branding photography session may be exactly what you need to elevate your brand, strengthen your credibility, and help potential clients get to know you a little better on the way to working with you. In this episode of the Getting Visible Series of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, my guest is the gorgeous Michelle Swan, personal branding photographer from Eyes of Love Photography…

Picture this: I'm looking all glam after a ladies social event. I'm camera ready…there's no better time to do a video, right?!   I hit record and instead of rolling out high on the vibe, I was a living, breathing blooper reel!   Now I love a good blooper reel, but the truth is sometimes inspiration fizzles out like fireworks on a rainy Fourth of July.   That's when you need my special guest Carrie Thomas-Omaur, visibility coach and brand alchemist in your corner!   In this third episode of the Getting Visible series of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, we talk about getting visible and the content you can create to get out there and get seen…   There are clients wishing they had someone just like you on their side, so there's no point being the best kept secret!   Carrie shares her potent content strategy and branding expertise, plus what might be the easiest way to get 10 short form video concepts created and edited for you!   Grab your notepad because this is an episode that will 110% inspire you to easily create content around managing ads for your ideal clients and get traction with being visible on video without any of the overwhelm!   Here are some of the key highlights: [00:02:07] The type of content that never fails to connect with your ideal client [00:03:23] Three things your brand needs to help clients feel seen and heard [00:04:08] Five content pillars that solidify connection and humanise your brand [00:09:00] Carrie breaks down how to come up with a rally cry/manifesto that makes your ideal clients think ‘you get me' [00:13:18] The power of color and what it communicates in branding [00:20:32] Content pieces you can create for your ads management business

Video is a powerful tool to build know, like and trust, and grow your business.    But being consistent, clear and effective with video can be a steep learning curve.   The first time I did a Facebook Live, someone slid into my DMs to tell me not too subtly how bad my video was

Two years ago my cosmetics bag was a mishmash of pharmacy bargain buys and makeup tools I'd collected over the years, like those nasty little eye shadow sponge applicators…

A great question came in from one of our Elite Ad Manager students and it's a question many new and experienced ad managers grapple with… “When you got started, did you post on your personal profile for your friends and family to see that you're running Facebook ads?”  Your personal profile is well…personal. It's where you connect with family and friends and share personal moments, so maybe it feels awkward posting business related content there. The truth is, you can't predict what people will think so don't let it stand in your way! Let's tackle this one head on!

If you've ever felt like throwing in the towel and giving up on being an ads manager…    Or wondered if you'll actually get your ads management business to succeed…  This episode is for you.   It doesn't matter what stage of business you're in, there will always be times when you're out of your comfort zone.   Sometimes waaaay out of your comfort zone…   Like taking the reins for the first time to manage over $1,000 a day ad budget! And this is exactly when party poopers like self-doubt and negative self-talk come in to crash the party, saying things like…   “I can't get results for clients”…   “I don't know enough about ads”…   “I don't have the team or the systems or SOPs that a successful business should have”…   And they're silently sabotaging your business!

Ever wished you could go behind the scenes of a 7-figure launch and get a breakdown of how to manage a wildly successful launch?    Or two multi-million dollar launches at the same time…by yourself?

Imagine booking your next flight without having to pay for it…   Even better…   Imagine booking a First Class flight for your next holiday to a dream destination and paying as little as $500 for it depending on the airline.   What if you could book First Class flights for your whole family, and while you're all stretched out and relaxed you're treated to hot towels and a gourmet menu. It's not out of your reach!   On this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, my guest is the ‘points whisperer' Steve Hui from iflyflat.com.au, an agency created to help people earn and use points to fly Business Class for the lowest prices.    I chatted with Steve from his Singapore Airlines A380 First Class Suite, it normally sells for between $5,000 to $7,000 one way…and he paid only $700!!!    Steve shared his ninja tips for choosing the right card and how to earn the most points on regular business expenses.    If you have regular business expenses that aren't earning flight points, listen in and get started planning your next holiday flying First Class!   Here's some of the key highlights: [00:01:30] How to get a First Class Business Suite for as little as $500. [00:04:00] Two ways to use points to fly, and the one you shouldn't use! [00:06:30] What to look for when choosing a card for business expenses [00:20:00] How to get maximum points value out of personal and business expenses

On this episode of Online Confidential, where I take you behind the scenes of ‘secret ad manager' business, my special guest and all round great bloke as we like to say in Australia, is Andrew Hubbard.   Highly regarded as a Facebook ad strategist, educator, and coach in the coaching and info product space, Andrew has worked with some of the best educators and influencers in the online space.   We went behind the scenes where Andrew revealed how he went from freelance ad manager working for free to charging $4k/month to selling his boutique ads management agency.   He also shared what he looks for in clients he wants to work with and how he levelled up his freelance business into a boutique ads agency.   Whether you're happy with where you're at right now, or looking to grow your ad management business into a solid agency, this episode is ad manager's GOLD!   Here are some of the key highlights: [00:04:00] How Andrew landed his very first Facebook ads clients [00:05:30] Andrew's journey from working for free to charging $4k/month to selling his agency [00:11:00] I asked Andrew for his take on ‘are webinars dead?'  [00:20:30] A solid tip to avoid having clients push back on % of ad spend agreements [00:25:00] Andrew shares his process for great client testimonials  [00:29:30] Things he would do differently before selling an agency  

On today's episode of Online Confidential, where I take you behind the scenes to talk about ‘secret ad manager' business, I have a revealing chat with the amazing Molly Pittman, CEO of Smart Marketer.    The day to day of an ad manager is typically spent weeding out what isn't working and figuring out how to improve clients' ad results.   If some days feel like you've been handed a loaded bucket of

Key Highlights What to do if your personal Facebook profile has been hacked Is it worth being Meta Verified?  Why having a back up + trusted partner is your lifeline What to weigh up if your business manager is hacked A smart tactic to deal with a hacker's bad pixel in your ad account Why you shouldn't delete the hacker's ads straight away   This is it! The fourth and final episode in the Security Series, “What To Do After Being Hacked”.   In the previous three episodes, I explained…  Ep #1 How to secure your personal Facebook profile,  Ep #2 How to secure your business manager, and  Ep #3 We heard from the amazing Irena Miller about how she discovered being hacked and the aftermath she's still working through…   If you've missed those earlier episodes, head over to catch the Security Series here.   In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, I answer the question ‘What do I do now?' after you or a client has been hacked.   I appreciate that it may feel icky, like your house has been broken into and your Facebook profile feels contaminated. You might be thinking you just want to put it behind you and start over fresh.  Nothing's stopping you from doing that, except starting again is gonna be a TON of work for you. It's likely you won't need to put yourself through all that if you follow the steps I share in this episode.

In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager' business, my guest is Irena Miller, Energy Alchemist, Healer and Spiritual Coach.   This episode is one you will remember for a long time.   Imagine your best client being hacked and completely locked out of their Facebook account.   It's exactly what happened to Irena on a Saturday in September and the one weekend she decided to keep her phone in her office so she could enjoy time with her family.   Odd coincidences nudged Irena's intuition and led to discovering someone had hacked her personal Facebook profile, and Irena was locked out of her account.   Irena lost access to everything, including Messenger leaving her with very few avenues to get help FAST.   Irena shares her story of being hacked despite having all the security measures like two-factor authentication in place, and what saved her from having $50k stolen through malicious hacking of her personal profile and ad account.   Here are a few of the key highlights: [00:03:56] The gentle intuitive signals that alerted Irena to her Facebook account being hacked [00:06:02] Why it's important to be vigilant about friend requests that might be disguised threats to your personal profile security [00:06:28] The nightmare of a hacker changing Irena's password and locking her out of her Facebook account & discovering hackers planned to spend $50k on ads in her account [00:22:40] The regular security checks you and your team can do on your personal Facebook profiles and ad accounts as best practice for yourselves and clients   As an ad manager, this episode highlights how much your clients benefit from your expertise and knowledge, not just with running ads for them but also how to keep their account as secure as possible.

Today, the second episode, ‘

Having your Facebook profile hacked is a serious issue but there are steps you can and should take to minimize the aftermath in the event it happens to you.   An ad manager recently posted in my Inner Circle for ad managers group about waking up to find thousands had been spent in their ad account and their client's ad accounts.   It was devastating.   An event like this is one I hope you never have to go through.   Unfortunately, it's not until it happens that we realize there are steps that may have meant it could have been avoided.   In this Security episode of Online Confidential, where I take you behind the scenes of ‘secret ad manager' business, I explain the steps that you, your team and your clients need to do RIGHT NOW to ensure yours and their Facebook profiles and ad accounts are secure.   This episode will also equip you with what to do when the security of your Facebook profile or ad account is compromised.  

If you were managing ads before 2020 you would see at a glance what happened in campaigns because data tracking back then was a perfect picture of the customer journey.   From landing page visits to opt-ins to purchases all the data for campaigns was right at your fingertips.   Oh the good old days…   Now that opting out of tracking is the new normal, it's like having that perfect picture turned into a jigsaw puzzle and all you get is the border pieces.   You need to be on top of more data sources than ads manager alone so you can confidently help your clients understand results from their Facebook ad campaigns.   On this episode of Online Confidential, my guest Chrissie Riese, Growth Consultant and data genius at Data Driven Rebel shares:   How to approach data when you're not a data nerd, and  What she uses to collect data from paid and organic traffic sources so her clients understand what's driving their business.   Here are more of the key highlights: [00:01:57] The reporting tools Chrissie relies on to get her data insights  [00:03:13] Where to go to learn about migrating to Google Analytics 4 [00:05:05] A tip on perspective so data isn't overwhelming [00:06:32] Where to look in Google Analytics to see the customer journey [00:08:33] How to use UTMs to improve data tracking [00:17:30] What is cross domain tracking and do you need it?   Chrissie is also one of my regular Inner Circle Ad Coaches and has a real talent for making complicated mind-bending data seem simple and easy to understand.

Ever had times when you need fresh copy for a client's ad campaigns, but the turnaround time is tight?  You realise your only option is to whip on your copywriter cape and get the ad copy up written up STAT!  On this episode of Online Confidential my guest is Mara Glazer, also known as ‘The World's Best Female Copy Writer'. I did refer to her family as the Marketing Mafia which she hadn't heard before!

I bet you didn't grow up thinking to yourself ‘I want to be a Facebook ad manager'. Facebook ads didn't even exist when my guest on this episode of Online Confidential, the amazing Adrienne Richardson of premium Facebook ads agency, We Are Power Play started her first PR and Marketing business. With over a decade in marketing, Adrienne is a recognized, respected and highly sought after Facebook ads expert for coaches and course creators. She shares so much wisdom with me…  …From her early days of charging $50/hour for Facebook ads coaching

Have you come across clients or potential clients who've had Meta Marketing Experts giving them advice on their ad campaigns?

It's hard to ignore those ‘low cost leads' brag posts. Whenever I see ‘low cost leads' bragging I shake my head because lead costs are NOT the most important or only metric to measure success. What's worse, ‘low cost leads' bragging makes others who might have campaigns doing well wonder if they're doing something wrong because their lead costs are higher. When you work with clients who are so attached to low lead costs there might be some angst about ‘higher' lead costs because they're so focused on how little they want to spend per lead.  So much so that they may actually lose sight of the bigger picture. Which is how well are those new leads converting into sales?

A question that often comes up during a launch is ‘where are the sales really coming from? Are they coming from the emails, or are they coming from the ads?'  Facebook ads data may not show the true volume of sales since Apple's ATT rollout but it doesn't mean the ads didn't work.  There's a bit of super sleuthing data digging to do but it's well worth doing if you want to understand how ads and email marketing work together. Get your data sleuth

How do you find clients? As an ad manager you can go from being booked out and at capacity with a full client load for a number of months but there comes a time when launches wind down, campaigns are completed and clients offboard. So, if you don't have a consistent client attraction and nurturing strategy in place, that feast of paying clients quickly turns into famine. But you don't need to feel the pressure to chase leads, followers and likes, or hope that a reel goes viral to attract clients! On this episode of Online Confidential, my guest is growth marketing consultant and powerhouse connector, Laura Meyers. Laura is an expert in relationship marketing and we dive into the dynamics of building relationships that you can leverage now to organically start conversations and turn new relationships into clients, collaborators and connectors. Here's a snippet of what you'll learn: [04:41] What does relationship marketing mean for an ads manager? [06:48] The three steps to getting started with relationship marketing and winning clients [09:52] The psychological phenomenon you can leverage that is the simple way to win at business [14:11] How do you keep track of the different types of relationships? [21:21] My secret strategy to instantly create new relationships After listening to this episode you'll be inspired with some practical tips to start making connections and having real authentic conversations with people that will ultimately lead to growth in your business!

When you're running your own business and working with clients, you're going to have days when everything is sunshine and rainbows…    Then there will be days when it all just feels really hard!   But having hard days when things don't go so well (even if it seems like those days turn into months!) isn't an invitation for your Inner Critic to show up and take over!   On today's episode of Online Confidential, I am joined by the amazing and constantly inspiring… Rachel Luna   I connected with Rachel when she was an coach in an online membership program I joined and we clicked straight away. Rachel is the creator of the Girl Confidential podcast and author of ‘Permission To Offend'.    In this episode, Rachel shares her incredible story of being at ‘rock bottom' (more than once!) and how those ‘down' moments were the catalyst for bravely letting go and unapologetically going after what she really wanted.   Here are some of the key highlights: [00:0:37] The rock bottom ‘down is up' moment that changed the direction of Rachel's life [00:06:33] The common fear about selling that inspired ‘Permission To Offend' [00:10:02] Why ‘following up' with someone is being of service [00:11:40] Setting better boundaries with your clients creates healthy and respectful business relationships  [00:22:50] Rachel's 3 step journaling method to shift your energy and create the life you want [00:31:07] How to use journaling to prepare for difficult conversations that come up from time to time   This episode will inspire you to be your biggest fan, PLUS you'll take away actionable tips to master your inner ‘meanie' dialogue when things get hard.   I hope you love listening to this episode as much as I loved having Rachel on the show to share her wisdom with us.

You're an ad manager because you're good at running ad campaigns that get results for your clients.    Your talent is reading data and optimizing ad campaigns to maximize ROAS.    As you know, every business needs a solid email marketing plan, but when it comes to writing your own emails…well, that may not be your strong suit, and it's often one of those tasks you never quite get around to doing.   I've heard ad managers say time and time again, ‘Oh, I've got a list. I don't email them though'.    If you have zero evergreen emails set up, but you know it's time to get your email marketing game face on, listen up!    This episode of Online Confidential is for you!   My guest is the Queen of Evergreen, Brittany Long, and she's experienced first hand the massive benefits of having evergreen email automations set up in her business when she had to take extended time away from the day to day.   Here are some of the key highlights: [00:01:00] The life changing moment Brittany's career went from middle school science teacher to becoming the Queen of Evergreen [00:05:03] Why evergreen emails are needed to create ‘space' in your business [00:06:29] The non-negotiable boundaries Brittany has in place so she can take every Friday off [00:11:41] 3 evergreen email automations to easily nurture potential clients for your ad management services [00:17:05] Brittany's 5 step framework to craft engaging emails  [00:22:39] 10 tips for creating a click-worthy subject line      The thing is, there will come a time when you have to step away from your business. This is one of those times when you'll be glad you have a business bestie in evergreen emails.    While you're needed elsewhere, those evergreen emails you spent the time to create once will give you much needed ‘space' and continue nurturing potential clients!   Brittany shares 3 automations to get you started, and HOT tips for crafting engaging emails with click-worthy headlines that get your emails opened and read time after time.     Connect with Brittany  Instagram: https://www.instagram.com/thequeenofevergreen/ Facebook page: https://www.facebook.com/brittanywinwithsystems/ Youtube: https://www.youtube.com/c/brittanylong-thequeenofevergreen Podcast: https://winwithsystems.com/podcast/ Linked in: https://www.linkedin.com/in/winwithsystems/ Twitter: https://twitter.com/evergreenemails Website: www.winwithsystems.com

Ever felt stuck with those repetitive tasks that take the time you know would be better spent on revenue generating activities in your business?   Every day, week and month you're doing repetitive tasks in your business that can be automated.     If you haven't embraced automation in your business, let me warn you…   Once you get started with one automation you'll be hooked and looking into every opportunity to automate those simple repetitive tasks that add up to a lot of time in your business!   On today's episode of Online Confidential, my guest James Rose is the co-founder of Content Snare and we nerd out over his tips for automating simple tasks that have a big impact on time and simplifying daily workflow.   Here are some of the key points we chatted over: [00:03:00] How do you decide what you should automate [00:04:55] The things James automates to make his work day easier [00:07:00] Automation empowers you in more ways than saving time [00:09:35] How to use automation for personalization [00:11:43] Why it's a good idea to automate standard processes like onboarding [00:15:40] What to say to clients who resist upgrading their Zapier account   Head over to listen to it here!     Connect with James here https://contentsnare.com https://jimmyrose.me

On today's episode of Online Confidential I chat with one of my Elite Ad Manager graduates, Casandra Galvez.   Here are some of the key highlights from this episode: [00:01:48] Why Casandra decided to act fast and learn how to run Facebook Ads for clients [00:02:44] The difference between traditional marketing and Facebook marketing [00:05:28] What Casandra likes best about the lifestyle of an ads manager [00:09:52] The simple step to qualify if clients are really ready for ads, even if they say they are! [00:11:55] The secret tactics you can tell your clients to increase their lead conversions    Way back in 2017, Casandra spotted an ad in her newsfeed that promoted running ads for clients. At the time, Casandra was in a full-time role as a Marketing Analyst for a large corporate so while the idea sparked her interest, she wasn't in a position to do anything with it.   Fast forward to 2020 when Casandra was furloughed from her corporate role and left to figure out what her future looked like.   Was it the universe tapping on her shoulder or just plain luck (thanks mighty algorithm) when Casandra saw another Facebook ad promoting a program to learn how to run Facebook ads?   Life is very different for Casandra now. She has a successful ads management business working with her husband, and together they run ads for 6 and 7 figure coaches and course creators.   Head over to listen to it here!

Your team is likely to be one of the biggest investments in your business.    Finding the right people to build a team who consistently and happily perform their roles, and go the extra mile is every business owner's dream.   When you decide to hire how do you set new team members up for success, whether they're employees or freelancers, especially when you're already so busy and you needed someone yesterday?   What do you do when a team member isn't meeting your expectations?   Building a dream team doesn't happen overnight, but how do you avoid the mistakes many entrepreneurs make when hiring?   In this episode of Online Confidential, I chat with team culture and leadership expert Lindsay White, founder of High Voltage Leadership about these questions and a lot more!   Here are some of the key highlights: [00:04:48] Don't jump in and hire anyone until you do this [00:07:42] How to get started with the highest priority hire [00:09:22] One of the big mistakes I see a lot of people make when hiring [00:10:17] How to get a new team member up to speed as quickly as possible [00:12:58] How do you establish trust? [00:16:37] How to have difficult conversations in a respectful way   If you're in the process of building your team and developing yourself as a leader in your business, this episode with Lindsay is full of wisdom and practical advice.   Head over to listen to it here!

There will come a time in your business when you'll make the decision to hire a team.  As you build your team the dynamics in your business will change.    You'll also learn a lot about yourself, and more often than not it will be through the mistakes you make.   It's all part of the process of growing a business and your growth as a business owner.   On today's episode of Online confidential, my guest is the wonderful Angela Ponsford.   Angela started her Facebook ad agency Dotty Media in 2013 and became a go to expert for Facebook Ads.   In 2016 Angela joined the Tier 11 team as an ads manager and progressed to media buyer then onto managing other media buyers.  Today, Angela is the VP of Ops for Tier 11 and oversees the whole team.   A natural people person, the transition from expert technician to leading a dynamic team in a fast-paced agency that manages significant ad budgets for clients hasn't been without it's challenges.   We chatted about what it takes to go from being hands on the tools to becoming a team leader people want to follow, and how Angela has made the transition from actively managing a team to leading Tier 11 operations.   Here are just a few of the key highlights: [00:03:30] Making the transition from Facebook Ad Manager to VP Ops Manager [00:06:18] How to manage communication effectively with an ads management team [00:08:56] What to do when your team makes mistakes [00:12:03] How to approach working with a team member who has their own way of doing things [00:15:31] When clients insist on taking an approach you don't 100% agree with [00:21:03] Telltale signs a team member isn't a good fit for your team even when their technical skills are fine [00:28:08] What's working now with Facebook Ads   If you're building a team or see yourself building a team in the future, listen in to this episode for tips and insights on going beyond ‘managing' a team to becoming a leader of your team.

So many ad managers stay stuck in what's called the ‘Technician' role. You're hands on with managing your clients ad accounts and you manage the client directly.   Eventually your capacity is maxed out and so is your earning potential.   No one scales a solo ads management operation into an agency overnight.    If you want to grow your ads management business you reach a point when you need to decide whether to either,   Charge more Serve more clients Charge more and serve more clients It takes time to find and build the right team and establish systems and processes that allow you to get off the tools so you have more time to invest in growing your business.   In today's episode of Online Confidential, my guest is THE business coach to some of the most recognized names in the online industry, James Schramko.    James has worked with Ezra Firestone, Molly Pittman, Ryan Levesque just to name a few of the big names he has worked with over the last 10 years, and he's also helped over 3,561 entrepreneurs quickly double or triple their revenue while working less.   I asked James for his advice on what ad managers like you should focus on when you're building your team.   We talked about,    What to do when you want to introduce a client account manager,  How to decide if a team member is the right fit if they're still making mistakes after 2-3 weeks How to establish boundaries with clients, and  What to do to build visibility of your ads management business, and SO much more!   Whether you have a big goal of managing an agency or you simply want to feel confident making your first team hire so you're not stuck on the tools, you'll take away expert tips to help you take the right steps.   Head over to listen to it here!

If you've ever felt lost in all the noise on social media and confused about creating consistent messaging to attract your ideal clients, this episode of Online Confidential is for you!   Every online business owner goes through a process of evolving their messaging, even the ones who seem to have it all together with their hundreds of thousands of followers on every platform!   On this episode of Online Confidential, my guest is an OG of social selling and Forbes Top 20 Social Media Influencer, Kim Garst.   Kim shares how she got started when the internet was just taking off in the early 90's.    She's had her fair share of making ‘mistakes' and learning along the way in that time!   It's learning from those ‘mistakes' that's helped Kim become a social media authority and create an online business empire teaching strategies for building profitable online businesses.    Here's a snippet of some of the really cool stuff we talked about:   02:00 Kim's journey from stay at home mom to Forbes Top 20 Social Media Influencer 04:45 A big key to being able to establish your authority in a niche 05:03 The mistake most people make with their website 09:00 Kim's Authority Creator 10 Content piece pre-purposing strategy you can apply as an ad manager 15:04 Going viral may not actually be beneficial to your business 16:51 Three fundamental components to get right in your business 20:00 Going from messy messaging to dialed in and on point for my audience 24:27 Kim's tip about leading with the transformation you provide so your audience self selects   Turn off your notifications and grab a pen to take some notes because this episode will give you simple actionable tips to focus on creating messaging that connects with your ideal client.   Head over to listen to it here!

Hooray! You've got a potential client on a call and there's not a red flag in sight!    The timing's perfect, you have an opening for a new client and you love everything you've learnt about them and their business…    …And this is right about the time I see many well-meaning and deserving ad managers trip up in their sales calls and lose potential clients like they were sucked into the far reaches of the internet, never to be heard from again.   Love ‘em or dread ‘em…if you're an ads manager with retainer clients then you know you have to book regular sales calls to keep your pipeline full.   Wouldn't it be great if you knew how to convert potential clients on sales calls in way that feels natural and well…easier?   That's exactly what I have in store for you today.   On this episode of Online Confidential, my guest is the undisputed ‘Sales Queen' Renee Hribar!    I've loved working with Renee and learnt so much from her over the years as I've built my online business. Renee is also a favorite regular with her winning sales strategies inside my Elite Ad Manager community.    Renee has an arsenal of lethally simple sales tips for selling like you were born for it, even if you break out in a cold sweat just hearing the words ‘sales call'.   In this episode, Renee shares these 3 tips and a whole lot more for sales calls that convert, Where to find your ideal clients with her 3C's framework How to naturally build rapport online and get on your ideal client's radar The one thing she never fails to do in the first client call If you want to increase your sales call to paying client strike rate, this is an episode you definitely want to tune into,   Grab your notebook and head over to listen to it here!

It was the first time I'd been to the USA by myself. I was there for the Social Media Marketing World event and I'd also just invested in five strategy sessions with this highly regarded media buyer and Facebook ads expert. I was at a time in my career when I was working with some larger accounts and I just needed that extra confidence to go, ‘what have I got to look for here?' My brilliant guest on this episode of Online Confidential is Andrea Vahl. Back when I was learning the ropes of ads management (I don't think that ever stops!) Andrea coached me in those strategy sessions. I will always appreciate the time and the attention to detail that she took with me on those calls.   It's a real privilege to share this episode with you. Here's what we peeled the layers on, ~ How her Grandma Mary videos led to a book deal ~ Lead forms and what's working now ~ Retargeting strategies after iOS14 ~ Owning your journey and being true to your lifestyle goals   And much more!

I love a hot productivity hack, especially when something insanely simple turns my workflow and my team's workflow into a seamless symphony of efficiency. Ha, yeah right!   I start out with the best intentions of staying on top of my productivity game and being digitally organized but honestly…    I'm hiding an horrendously monstrous downloads folder, an occasionally dishevelled desktop and a chaotic popping inbox that accumulates faster than mogwais turn into gremlins.   It's like the downloads folder and inbox are the evil digital spawn of every online entrepreneur.   They start out as a perfectly innocent clean slate…but before you know it those daily downloads, screenshots and files end up wreaking disorganized chaos all over your desktop…   Taunting you with those best intentions that you never got back to doing anything about.   If you'd love a better way to tackle your digital filing you're going to love this episode with Dara Sklar, a Google GSuite expert withdara.com.   Dara shared three (3) of her most ‘life-changing' Google hacks with me and they blew me away!   I wish I'd known about them before!    What I love about the hacks is they're so simple and just make practical sense.   As an online entrepreneur herself, Dara understands how to make organizing and maintaining files simple using the power of Google's GSuite features, so you avoid a digital filing nightmare and creating a to-do list you never get back to.   The best part is you'll protect that precious time and energy to stay focused on your business.   Trust me you need these hacks, head over to listen to this episode of Online Confidential here!

Have you ever been struck by ‘shiny object syndrome'?

You can learn anything you want to and take that skill to create your own successful online business, even if right now, you have no clue how that might look in the future…   And with that skill you would have the ticket to be able to work from anywhere, quit your 9-5, build a community around your business, or take your business in any direction you decide to?   Does that sound amazing?   I think so!   Which is why I'm so thrilled to bring you today's episode of Online Confidential and introduce my guest Julia Taylor from GeekPack.   Julia quit her full time job with the US Government and married her military boyfriend. Every time they moved for her husband's deployment Julia would look for a new job.   Despite having had a successful career she found herself in basic admin jobs until she stumbled on learning website coding which gave her the idea she could use this knowledge to be able to work from anywhere.   That ‘aha' moment back in 2014 turned into the dynamic GeekPack community that today empowers thousands of women to learn tech skills and build an online business with their knowledge.   Julia's start is just like yours and mine, where we're creating businesses from scratch that disrupt the status quo and give us the freedom and flexibility to live life the way we want to.   In this episode, Julia and I talked about, ~ How Julia found her first clients when she started out ~ The Facebook ads strategy GeekPack uses to be ‘everywhere' with their content ~ Julia's approach to being visible even though she's a massive introvert And much more!   If you're looking for a shot of inspiration to make a leap forward in your business, this episode is one you don't want to miss!   Head over to listen to this episode here!

One of the best things about getting to know ad managers is learning about their background. No two ad managers are the same and on this episode of the Online Confidential my guest Samantha Bright from @adsforbreakfast is definitely one of a kind!  I met Sam back in 2020 when she joined Elite Ad Manager. I've watched her grow her ads management business from working with small budget clients to managing large campaigns for coaches, course creators and product based businesses. I really enjoyed this chat with Sam who is a certified Elite Ad Manager and a fabulous contributor to the Facebook ads community. We talked about lead generation, the things we did to get those early runs on the board while we earned peanuts by the hour, and how baking sourdough is a lot like running ads. Head over to listen to it here!

I had the amazing opportunity to chat with my guest Dr. Portia Jackson, former aerospace engineer and creator of Wealthy and Fulfilled.   If you're like most people, you didn't get much education on managing money in school or from your parents when you were growing up.   We leave school, get jobs, maybe buy a house, start a business, buy investments and try to do our best with limited financial knowledge.   When there's plenty of money in the bank, life is easy, but when you're living paycheck to paycheck, money can be very stressful.   At one time or another, money gives us challenges… Maybe it's credit card debt… Maybe it's a launch that flopped… Maybe it's a health crisis… Maybe it's an investment that tanked… Maybe it's _____________…   And along with those experiences can come a whole list of negative emotions like shame, guilt, embarrassment, fear and disappointment…   On today's episode of Online Confidential, Dr. Portia Jackson shares easy tips and a positive perspective that will quickly get you in control of your money without going to the extreme of eating beans on toast every day (who wants to do that?!)

What's the biggest mistake business owners make on Instagram, and are you making it too? ​   No, it isn't off lip syncing on reels… ​ And it isn't not showing up every day… ​ It's…not having an optimized Instagram bio! ​   Now if you're a business owner social media is a fantastic way to find and connect with people who could become clients. ​   BUT if your Instagram bio doesn't clearly position you as an authority or help someone connect with you and your business because you instantly sound perfect for them, they'll scroll on by until they find someone who does. ​   That's why I'm so thrilled to introduce one of my favorite people and guest on this episode of the Online Confidential Podcast, Sue B. Zimmerman, also known as @theinstagramexpert. ​   Sue helps business owners feel confident using Instagram to market their businesses in a way that makes marketing in a fast-paced technological age less daunting and totally do-able! ​   Whether you've nailed your reels style or you feel like you're starting over all the time, this is an episode worth turning your notifications to DND and tuning into! ​   Sue shares so much ‘insta' gold in this episode, including, ~ 8 points to optimize your Instagram profile so you have a ‘BOSS Bio' ~ The 5 neighborhoods in the Instagram village ~ Why lip-syncing, dancing and pointing in reels alone doesn't build authority ~ Tips to easily master reels   And so much more, you have to listen in to get all the goodness! #stealthispostideasbz #suebhappyhacks

If I see one more webinar ad from a business coach who coaches other coaches about business coaching that is all vanilla, fluffy, and vague…I will puke!   As an ad manager, it's generally not your job to be a copywriter.   However, a lot of the time, you probably end up writing the ad copy for clients because that's just what happens.   Lately, the ad copy in the newsfeed for webinar ads that invite coaches to watch a webinar about coaching other coaches, is waffly, vanilla and vague.    It's the type of copy that has a headline like…    “The three key foundations to working with premium clients with grace and ease.”   When I see ad copy that sounds so vanilla I think what the heck does that even mean?    How is that speaking to me?    Ad copy and creative needs to be clearer than ever before.    You need to speak to the ideal client in a way that you've never spoken to them before with a message that really lifts the ads up out of the newsfeed and connects with the audience.   How do you make sure your client's ad copy speaks to their audience?   On today's episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager' business, I dive into how to write ad copy that stands out in the newsfeed and will do a much better job of attracting the right people into your client's offers than all the vanilla ad copy combined.

Despite doing other Facebook Ad courses, Loredana always felt there were pieces missing. When it came time to run a launch for a client she was looking for proven launch strategies to give her the confidence run these campaigns for her clients. Discover how the Elite Ad Manager Certification provided Loredana with the strategies and confidence she was looking for - which also has helped her to increase her rates.   You can find Loredana at https://loredanabaranga.com/

Despite everything you know, there are times when you sign on a client who is not the right fit.  It happens to all of us.  Whether you're new to being an ad manager, or you're an experienced ad manager, the way you manage clients who don't turn out to be a good fit is a rite of passage to claim your ad manager label. You want to help people and often it's a case of wearing your heart on your sleeve. You get on calls with people you know you can help and take them on board.  Maybe there are red flags you choose to ignore, and that feeling in your gut is saying… ‘Oh, this isn't quite right.'  Sometimes there's something that doesn't even come on the radar on that first call when everything looked good.  It's only after you get them on board that you realize…  ‘Oh, this is not gonna work well.' So, what do you do?  On today's episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager' business, I give you three solutions for those times when working with clients is challenging and you need to save your sanity and do something about it. 

Karen discovered that being around other Facebook ad managers and being able to learn from them and being open to  change is what made her the successful ads manager she is today!   You can find Karen at karennelsondigital.com   To learn more about the Elite Ad Manager Certification program https://eliteadmanager.com/