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62 episodes with dtc marketing
2 episodes with dtc marketing
2 episodes with dtc marketing
Today on the show, we're joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brand's marketing strategy. We get into how Tecovas leverages data, reporting, and merchandising to expand and evolve the brand, all while staying true to its roots. We discuss the importance of understanding customer needs, how to balance creative and data-driven decisions, and the key role of brand evolution in driving growth. Krista also discusses how Tecovas is expanding into new categories while ensuring every offering aligns with their core mission. She also shares how AI is helping streamline data processes and reporting and highlights the importance of a collaborative, cross-functional team in executing Tecovas' marketing strategy.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:36 Current Trends in DTC Marketing and AI Integration05:31 Understanding the Role of a CMO at Tecovas11:50 Data-Driven Decision Making and Reporting Practices24:03 Balancing Automation with Personal Insight in Data Analysis32:51 Understanding Brand and Product Dynamics38:30 The Importance of Post-Purchase Optimization56:06 Learning from Failures and Customer Expectations01:05:39 Craftsmanship and Customer Connection01:10:55 Navigating the Cowboy Boot Market01:21:07 Strategic Growth Marketing Initiatives01:28:39 Leveraging AI for Marketing EfficiencyOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
Send us a textLet's face it — most products are boring.And if that's true for your brand… you might be sitting on a goldmine.Because right now, TikTok Shop isn't favoring the flashiest brands.It's favoring the relatable ones.In this episode, I break down how we've taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.If your content isn't working, it's probably not your product's fault.It's your angles.It's your storytelling.It's your lack of emotional contrast.I'll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.”This is your TikTok Shop blueprint — especially if your product isn't "sexy.”Inside this episode:Why “boring” is the biggest opportunity right now3 viral storytelling formats we use (with breakdowns)Real TikTok Shop product wins from Kalodata4 overlooked factors that drive conversions way more than product featuresAnd what to do if your content's flopping right nowGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicated skincare systems to enhance your marketing approach. Show NotesConnect With:Kelley Thornton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicated skincare systems to enhance your marketing approach. Show NotesConnect With:Kelley Thornton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today. 3 top tips from Nikki: Don't overlook Reddit - it's an efficient ad platform reaching audiences who aren't on traditional social media Focus on Marketing Efficiency Ratio (MER) instead of ROAS to better understand overall campaign performance Use programmatic native advertising to appear alongside relevant articles where your audience is already engaged. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!
Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices.
This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We're talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more. 00:00 Introduction 06:08 The Rise of the Creative Strategist Role 08:59 Navigating the Shift from Audience Targeting to Creative 12:13 The Importance of Data in Creative Workflows 15:03 Future Predictions for Creative Strategy and AI 17:57 Building a Command Center for Creative Strategists 20:49 The Role of Research in Creative Development 23:45 The Future of Performance Creative 40:12 The Importance of Research in Creative Strategy 43:40 AI's Role in Creative Workflows 46:32 Navigating Capital and Growth Strategies 50:16 Investing in Product Development and Team Growth 53:03 Measuring Marketing Effectiveness 55:43 Leveraging AI for Creative Processes 01:02:25 Building Core Competencies in Performance Creative 01:11:50 Contrarian Views on DTC Marketing MOperators Hotline: To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads Prescient AI. https://www.prescientai.com/operators Richpanel. https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/
In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands' ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon DSP Overview2. Budgeting for Amazon DSP3. Amazon DSP Strategy4. Tips for Amazon Success5. Amazon Product Differentiation6. Amazon Trends and OutlookTimestamps00:00 Sam Lee's background in Amazon DSP03:38 What is Amazon DSP05:24 Where Amazon DSP ads show up06:24 Getting started with Amazon DSP advertising08:17 Product-based Amazon DSP strategies09:21 How Amazon DSP ads boost conversion rates11:24 Leveraging Amazon's first-party data through DSP15:28 Creatives for Amazon DSP ads17:04 Amazon DSP as part of the overall marketing strategy20:19 Creating an Amazon strategy for a brand22:11 Characteristics of brands that do well on Amazon24:22 Amazon product trends in 202426:13 Amazon's future, importance of holistic marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Sam Lee - Vice-President of Amazon DSP at TriviumBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. Link: https://wavebreak.co/
Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights. Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to driving more conversions with well-structured blog articles and targeting buyer-intent keywords. Learn how seven and eight-figure DTC brands optimize their blogs to not only attract organic traffic but also convert visitors into customers. Andrew shares practical tips on conducting CRO audits, adding custom banners, promoting products, and incorporating effective pop-ups and sidebars, ensuring your blog acts as a powerful conversion tool.Navigating Google's ever-changing algorithm can be challenging, but we've got you covered. We discuss the importance of producing high-quality, well-researched content and the role of human oversight in AI-generated writing. Andrew Maff also dives into the common friction between SEO and CRO teams, offering strategies to balance these efforts for optimal results. Whether you're leveraging Shopify's features or refreshing old content, this episode is a treasure trove of actionable advice for e-commerce businesses aiming to enhance their digital marketing strategies.Guest LinksBlueTuskrConnect with Andrew on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands. This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common. Listen and you'll hear: In-depth Insights on Authentic Marketing: Learn how to craft genuine and engaging content that resonates with today's consumers, straight from the experts. Future Trends in DTC Marketing: Discover what the future holds for direct-to-consumer brands and how to stay ahead in a rapidly evolving marketplace. Effective Ad Spending and Platform Optimization: Gain valuable strategies on maximizing ad spend efficiency across emerging and established platforms. Leveraging Influencers for Brand Growth: Unpack the secrets to successful influencer collaborations that truly amplify brand reach and credibility. Topics: Marketing Millennials, DTC Marketing, Brand Growth, Influencer Marketing, Authentic Marketing, Ad Spend Efficiency, Marketing Trends 2024, Consumer Engagement, E-commerce Strategies, Digital Advertising Timestamps: 00:00:00 - Introduction 00:02:00 - The Importance of Authentic Content in Building Brand Trust 00:04:10 - Discussing Efficiency in Brand Strategies and Ad Spend Optimization 00:06:30 - Exploring New and Underutilized Ad Platforms for DTC Growth 00:08:50 - The Role of Influencers in DTC Marketing and How to Optimize Collaborations 00:11:00 - Future Trends in DTC Marketing and How Brands Can Adapt Hashtags: #MarketingMillennials #DTCMarketing #BrandGrowth #InfluencerMarketing #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams. ⏰ Timestamps: 00:00:00 Introduction and guest background 00:02:12 Manbir's transition from music to marketing 00:07:21 Building the foundation of DTC customer acquisition 00:14:15 Navigating channel expansion and market complexities 00:22:17 Adapting strategies in dynamic market conditions 00:30:28 Diversifying acquisition beyond Facebook and Google 00:45:56 The impact of authenticity and company culture on marketing 00:51:26 Manbir's perspective on growth "non-hacks" 00:53:03 Conclusion and appreciations
Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool.In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Jess Chan's Background2. Insights on Retention Marketing3. Role of Various Strategical Tools4. Email Flows To be Productized5. In-depth look at subclasses of strategies in Retention Marketing6. Use of Data in Retention Strategies7. Demonstrations of Successful StrategiesTimestamps03:00 Retention in D2C eCommerce: A shift towards focus.06:38 Email marketing: Retaining and understanding customers is key.10:39 Retention marketing is not the same as acquisition.12:40 Optimize email flows, upsell subscriptions, strategic campaigns.15:38 Boost tools for customer lifecycle, loyalty programs.18:16 Focus on fewer channels and execute well.26:34 Check SMS attribution settings for accurate analysis. Focus on customer-centric approach for SMS marketing.29:19 Brands must consider immersive customer experiences.32:22 Different customers, different journeys, different needs.37:31 Medium dictates message; optimize design for impact.40:59 Automating email marketing strategy development and improvement.41:57 Backbone plans email marketing, optimized for conversion.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Jess Chan - Founder and CEO at Longplay & BackboneBlaine Bolus - Co-Founder of Castmagic
Secret's out – P&G Brand Director (and Curiosity bestie) Grace Whitman has been (lightly) grilled by the Question Everything gameboard. And yes, all your burning questions about working in those iconic towers have been answered. Grace serves as the Senior Brand Director for Secret – but we know her best from being the lead client on our Native No is our whoa work. Grace is known to be a master brief writer, data nerd, and an absolute blast on set. Before Secret, Grace got her start at P&G working in R&D for baby care. After earning her stripes in P&G Consumer Market Knowledge, Grace went on to lead Native's retail launch efforts and left her stamp on Old Spice. Between astute marketing insights, prepare to catch some antics – including Grace's choir career, her Yagoot FOMO, and her fascination with death. This is a can't-miss episode. Why the best briefs often take 5 months to create – and the consequences of rushing the process. What P&G looks for in an agency and what totally turns them off. Why it pains your client to give executional feedback and how to avoid it. Why your brief should be like a contract that agencies and clients both sign. Why the most successful people are the ones who ask the questions everyone's thinking. How small shifts in language can make a brief endlessly more inspiring. Why giving your agency internal political context can set them up for success. What DTC brands have to learn from legacy brands and vice versa. Why Cincinnati's startup scene is one of the best. Connect with Grace on LinkedIn here. If you'd prefer to read the biggest takeaways from our conversation, catch the write-up here.
In this episode, Lauren & Matt tackle some common myths, misconceptions, and hesitations creators often share about selling direct!We debunk concerns like, “I don't know how to build my own website,” “I don't have what it takes to run a business,” and “I rely on third-party platforms for discoverability.” Learn about tools to help you build your online store, explore ways to automate and streamline your business, and hear a harsh (but realistic) take on digital discoverability. Plus, we share why selling direct is the future of book publishing, and why we think it's worth investing the time now to help your business flourish long-term. Dive Deeper
In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.comOn the Show Today, You'll Learn:How user-generated content can supercharge campaigns.What sets creators apart from influencers in ad content creation.The key to crafting effective creative briefs for content creators.Why it is vital to regularly refresh your ad content.Where merchants can find the perfect content creators for brands.Which age groups respond best to user-generated content in ads.Important legal considerations when working with content creators.Links & ResourcesWebsite: https://www.hustlermarketing.com/LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/X/Twitter: https://twitter.com/HustlerMrktngInstagram: https://www.instagram.com/bostjanbelingar/Get access to more free resources by visiting the podcast episode page atbit.ly/3ZT0QCbEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramBack in Stock app: Are you tired of missing Shopify opportunities? The Back in Stock app will instantly notify your customers when products they want are back in your store. Back in Stock has a long free trial and if you decide to upgrade to a paid plan, we have a 30% discount code for our listeners at backinstock.org/coffee with code “coffee". Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & Brand Experience Consultant, and Co-host of Oopsie Podcast. If you aren't familiar with Feastables, it's the CPG brands of YouTube star Jimmy Donaldson, better known as Mr. Beast, who is the most subscribed individual in the world with 176 million subscribers on YouTube at the time of recording. His brand Feastables so far makes chocolate bars, cookies, and gummies (shoutout to Karl Gummies as my personal favorite) which are available online, in Walmart, and a growing list of other retailers. Jess has worked across high-growth DTC, eComm and SaaS companies for the last 12+ years and was the 4th hire at Feastables. We're really going to dig into all things customer experience in this episode and Jess has lots of practical tips for small brands.Listen in as Jess shares about: Why customer experience or CX is important to start thinking about early at an emerging brand How to leverage chat bots on your website and the behind-the-scenes of the Feastables chat bot SMS trends and how to interact with your customers through SMS The pros and cons of outsourcing customer service and how to leverage technology as your own army of customer success reps and salespeople Connecting DTC with retail and how Feastables leveraged their community during the Walmart National launch Stories from the field, including Jess' personal number getting leaked to the Mr Beast audience And more! This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpgEpisode Links: Jess' website & LinkedIn Feastables' website & Mr. Beast's YouTube Jess on MentorPass Oopsie Podcast hosted by Zoe Kahn & Jess Signup for Jess' newsletter, Sunday Postcards 1-800-DTC article about Feastables featuring Jess Mentions: Intercom, Kustomer (CRM), Zendesk, Gorgias, Hubspot, Certainly (bot), Sendlane, Klaviyo, Postscript, Attentive, Oat Haus, Mid-Day Squares Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Settle Links: Settle website Take the Settle Bill Pay for a spin here Show Links: Join the Startup CPG Slack community (14K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics
On today's episode, we're joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International We talk about: - Wes' background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. - Some exciting ways Mondelēz International is using DTC to connect with its audiences. - What are some of the biggest challenges facing marketers today? - Thinking about privacy and security in a new era of digital marketing. - How Mondelēz International is thinking about performance marketing. - How Meta's platforms can help with performance marketing. - Predictions for digital commerce over the next decade. Keep up with the latest from Meta's Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Cindy Marshall is the Founder and CEO of SHINE Strategy, a strategic consulting company committed to helping brands drive profit and ROI. She is also the Chief Digital Officer at Jane, a curated marketplace with more than 2,000 shops. As an accomplished chief marketing officer, Cindy has developed working relationships with over 50 well-known brands, including Vera Bradley, Performance Bicycle, Strand Bookstore, Annie Selke, and LL Bean. Beyond her efforts as a company head, Cindy serves as a board member of the Women in Retail Leadership Circle, an elite women's society of executives at leading retailers and brands. In this episode… Direct-to-consumer (DTC) is an e-commerce marketing strategy where brands sell products directly to consumers. In addition to benefiting manufacturers, the DTC model offers consumers advantages like higher lifetime values, improved relationships, and effortless omnichannel experiences. Despite the many pros of DTC marketing, the model also presents several cons. The DTC e-commerce industry experiences widespread complications with marketing strategies such as paid search, feed optimization, and performance max campaigns. However, marketing strategists like Cindy Marshall provide solutions through the use of a roadmap. Roadmaps are campaign evaluations offering insights on brand logistics and the changes needed for business growth. The process includes strategic and content planning, data management integration, and talent solutions. In this episode of the Up Arrow Podcast, William Harris welcomes Cindy Marshall, Founder and CEO of SHINE Strategy, to talk about DTC marketing strategies. Cindy discusses the SHINE roadmap, common challenges in the retail industry, and universal e-commerce branding advice.
Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world data and social determinants of health, Swoop provides actionable insight into HCP and DTC behavior, enabling tailored reach with brand exclusive audiences across any channel and allowing marketers to benefit from a true omnichannel solution.
In this episode we talk with with Murray - Founder and CEO at waterdrop - about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing.
Nick talks to Daniel Brady, PhD a neuroscientist who studied sensory systems in the developing brain. Dr. Brady is also the co-founder and CEO of Orita.ai, a startup using machine learning & AI to solve data problems for direct-to-consumer brands. They discuss: critical periods of learning, childhood brain development, neuroplasticity, synesthesia, language acquisition, Orita.ai, machine learning & AI, customer segmentation, data science, and more.Try Everyday Dose, high-quality coffee & matcha alternatives with functional mushrooms & other supplements.Try the Lumen device to optimize your metabolism for weight loss or athletic performance. Use code MIND for $50 off:[https://www.lumen.me/shop?fid=8731&utm_source=influencer&utm_medium=influencer&discount=MIND]Support the showSign up for the free weekly Mind & Matter newsletter:[https://mindandmatter.substack.com/?sort=top]Learn how you can further support the podcast: [https://mindandmatter.substack.com/p/how-to-support-mind-and-matter]Become a Premium Subscriber to access full content library, including full premium episodes:[https://mindandmatter.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Fmindandmatter.substack.com%2F]
Join us as we dive into the world of direct-to-consumer marketing with CEO Nikita Vakhrushev. Discover the best practices for email and SMS campaigns, learn how to build an engaged online community, and get insights on starting an e-commerce brand from scratch. Nikita shares his journey and expertise on turning website traffic into new clients and increasing revenue. Don't miss this opportunity to take your DTC strategy to the next level!Learn more about Nikita Vakhrushev at:Website: https://aspektagency.com/LinkedIn: https://www.linkedin.com/in/nikita-v/Twitter: https: //twitter.com/nikitavakhrushv?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about Remote Start Podcast at: https://www.remotestartpodcast.com/
Brendan Hughes is CEO of Optily, a solution for Shopify merchants to manage and optimise advertising across multiple platforms. This episode discusses the complexity of this core part of DTC brand management while Brendan shares his solution. Sponsored by:Synder - Make accounting easy and get 40% off here :)KlaviyoThe Point of Sale StoreRewind.ioLinks: OptilyGet a free copy of our book Optily radio show2PM newsletterKeith Matthews interview on OptilyMilk Bottle on TwitterMilk Bottle Labs
In this episode of Retail Coffee Break, we speak with Polly Wong of Belardi Wong about how to grow a DTC brand in 2022. Time Stamps:0:00 Intro1:00 Polly and Belardi Wong Introduction4:37 How has DTC changed since 1999?6:37 3 DTC Growth Strategies for 2022 9:38 Why direct mail still matters in DTC 10:56 Direct mail vs digital marketing13:42 How to track ROI of direct mail15:16 Media spend breakdown recommendation17:00 Should I be opening stores right now?19:11 How do use data to figure out where to open stores20:20 Outreach programs and how to execute them21:43 What not to do when designing a catalog 23:37 When does a magalogue make sense? To learn more about Belardi Wong check out - https://belardiwong.com/
A Behind The Scenes Look At DTC Marketing with Bill Raymond by Script To Screen
Joseph Lerario: MyFlipFork.comMoving from retail to eCommerce helped FlipFork grow from $15k per month to over $3mm per year… in the very first year! In today's episode, learn how video and digital marketing helped grow this business so quickly. We speak with Joseph Lerario, the founder of MyFlipFork.com. FlipFork is an innovative product for grilling with a great story behind it. Joseph provides vital advice for marketers, including how not to get discouraged during the process, how to build relationships with your customers, and so much more. In today's episode of the Harvest Growth Podcast, we'll cover:How to scale your business from $15k per month to over $3mm per yearWays network can be the best resource for improving your business strategies How quality education about your product with direct-to-consumer marketing directly leads to salesAnd so much more! You can watch the full interview here: https://youtu.be/peumMWObuv0 For the listeners, go to MyFlipFork.com to learn more about the ultimate grilling tool and get a 20% discount off your purchase by using promo code “harvestgrowth” Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND. If you don't know Nick Shackelford, and you're in the DTC Marketing space, you're simply not paying attention. One of the absolute OG's in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we're in.During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space.Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode. FOLLOW NICK SHACKELFORD:Instagram: https://www.instagram.com/iamnickshackelford/?hl=en Twitter: https://twitter.com/iamshackelford Structured: https://www.structured.agency/ Konstant Kreative: https://konstantkreative.com/ GeekOut Events: https://geekoutevents.io/ Linktree: https://linktr.ee/nick_shackelford TIMESTAMPS:00:00 - Intro03:30 - Podcast Start04:56 - Nick's College experience07:34 - Why Nick's professional soccer career getting cut short was the best thing14:24 - How Nick found himself marketing for Pepsi17:34 - How Nick discovered his talent in marketing20:14 - How Kids were making millions dropshipping in the early 2010s25:38 - How Nick made millions with fidget spinners36:25 - Why Nick believes practicing gratitude is so important40:49 - How Nick dealt with the Pandemic47:47 - What Nick and Eddie are Investing in50:37 - The secret behind the top performing portfolios in the world53:23 - Why Bitcoin is so powerful01:00:26 - How Bitcoin can revolutionize the electrical grid01:08:14 - Why Nick Shackelford left Common Thread Collective01:20:02 - Why transparency with your team is so tricky01:27:46 - Why Eddie is in the game of acquisition01:30:37 - Why training sales people is so hard01:42:33 - Why all money is NOT good money01:54:22 - Why everyone has their own idea of how it's going at the top02:07:49 - Nick's Advice to anyone starting a business FOLLOW 4MEDIA:YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast
Meet Anton Krecic founder of Seven Weeks Coffee! We discuss our growth and marketing experiences and swap strategies.connect with AntonInstagram | @SevenWeeksCoffeeWebsite | https://sevenweekscoffee.com/my companyChosen Candle | https://www.chosencandle.com/?ref=Strategos15Get 15% off with the link!get connected with meTwitter | @BritainJacobsonInstagram | @BourneGreat
I'm Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series. Across these 6 episodes I'll be exploring Modern Wine Communication and marketing in the company of some of the world's leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven't already subscribed wherever you're listening then sign up today so you don't miss an episode. We kick things off today in the company of Darren Oemcke and Simon West of Aussie Wine Chats podcast. Intro Simon West Origin Story Darren Oemcke Origin Story Adelaide orientation Market changes since COVID Direct to consumer (DTC) Marketing best practices Reaching the trade Aussie Wine podcast deep dive Education Programmes- exporting and wine tech startups Future marketing plans for winemakers 7-11-4 and long format marketing Riverland wine If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/457 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks!
“As you discount your product, you could potentially see better ad conversion.” @jayde3sai #DTCPOD“Sometimes when you discount to both new and returning customers, and your margin ends up going down. ” @jayde3sai #DTCPODWe Speak About:[01:17] DTC discounting twitter threadLearn more about how and when to discount In today's episode of DTC Finds, we're looking at a Twitter thread by David Rekuc, discussing discounting We'll dive into this thread and breakdown what he has to say about it as well as our take on the pros and cons of discountingStay tuned as we learn more about this marketing strategy and its effects.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:David's Twitter thread on discounting: https://twitter.com/DaveRekuc/status/1458841785292234754
“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD“Teams who take naming conventions really seriously have a really important cultural effect.” @rezakhadjavi #DTCPOD“We want to create an environment where our creative strategy is data driven.” @rezakhadjavi #DTCPOD“People are putting on a lot more of a creative strategist hat and thinking critically about the way that they're positioning their product.”@rezakhadjavi #DTCPOD“Most people don't know exactly what they're doing and they're trying to figure it out. So don't be discouraged.” @rezakhadjavi #DTCPODWe Speak About:[01:46] Reza introduces himself and Motion [02:45] Biggest challenges when finding creative [10:00] The importance of naming convention [19:39] Trends to look for when finding winning creative [25:26] Analyzing ads by funnel stage [28:22] Ad sets for variables[32:46] Top three learnings from the field [34:23] What's next for Motion and where to find Reza Khadjavi onlineHow to find ad creative that's working fastReza Khadjavi, CEO of Motion, joins the POD to give some insight on the software industry's creative strategies. Motion helps brands find creative wins.Reza recognized that there is a lot of creative out there, and finding what works can benefit a brand's ad spending and profits.Motion takes the approach of finding successful creative through data driven strategies.Reza recognizes that there are always trends to look for when locating creative that consumers respond well to, and implementing these strategies into brands is part of their process.A big part of ad success is finding a sync between creative and funnel stageMotion looks at all kinds of creative analysis when finding what curates the most reponses. Reza recognizes that creative is meant to be very visual, and this must be acknowledged in the process of obtaining a good stream of high quality creative. Motion uses a funnel stage when running the same analysis to see where the creative fits best. The brand has fostered further success by viewing the process as adding and alerting a few variables at a time to see what works.Reza recommends flipping between stage funnels to see what creative works best where.Stay tuned as Reza discusses more about motion and their strategies for optimizing and finding creative content for brands.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Motion website: https://motionapp.com/Reza Khadjavi's twitter: https://twitter.com/rezakhadjavi
“Not all organic creative can be paid creative and not all paid creative can be organic creative” @flexiblefoodie #DTCPOD“If you don't have the right partners in place, it's only going to cost you more down the road, so put time in your creating process.” @flexiblefoodie #DTCPOD“Just because you have the assets you have doesn't mean you have to present them in the way that you have them.” @flexiblefoodie #DTCPOD“People don't want to see product after product after product, and so you need to find a way to mention the product in different buckets.” @flexiblefoodie #DTCPOD“TikTok creative does not need to be perfect because it could be the simplest, stupidest thing in the world, but it could take off in 2 seconds” @flexiblefoodie #DTCPODWe Speak About:[01:04] Kendall introduces herself and Flexible Creative [03:48] Common and effective social growth strategy themes [05:34] What to consider when creating content [08:29] furthering connections and eliciting a response [13:48] Influencer strategy vs. social strategy [17:02] Creator strategies [22:20] Key learning and tips from utilizing TikTok[28:25] What's next for Kendall Dickieson and where to her and the brand onlineHow to grow your Instagram and TikTok account to thousands of followersKendall Dickieson, Founder of Flexible Creative, joins the POD to give some insight on customer acquisition and building a presence on social media.Flexible creative is a business that helps brands share their story and build connections to their audience to unlock customer acquisition organicallyKendall specializes in optimizing DTC and CGP brands presence across multiple niches through social management. Kendall takes an approach of prioritizing distribution for social growth and recommends investing in strategy first before execution.Kendall recognizes the importance of being detail oriented with creative and limiting broad approaches.To win on social content, it's important to not overthink itFlexible Creative stands out as a brand growth business due to Kendall's extensive experience with social creative . While it is important to think outside the box with social marketing, sometimes it's about working smarter not harder. Kendall takes the approach of tieing engagement back to products and brands rather than overstimulating customers with the same social engagement . The brand has also fostered further growth for brands by acknowledging the success that video platforms, such as TikTok, can bring.Kendall recommends producing and distributing content on a whim, because these can often outperform strategically designed content on platforms such as TikTok. Stay tuned as Kendall discusses ways to work with creators and the importance of driving community first. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Kendall Dickieson website: https://www.kendalldickieson.com/Kendall Dickieson twitter: https://twitter.com/flexiblefoodie
“We're basically curating all of the Web's emerging brands, culture defining brands all in one place.” @maggiebethgibson #DTCPOD“We're trying to simplify the vast web of DTC brands that are currently continuing to pop up in the market” @maggiebethgibson #DTCPOD“We really want to give a voice to underrepresented founders and allow people to shop on their brand values and support the brands that align with those values.” @maggiebethgibson #DTCPOD“We test and try every product that is on our site.” @maggiebethgibson #DTCPODWe Speak About:[01:04] Maggie introduces herself and The Fascination [03:53] the opportunities that drew Maggie to the brand [05:44] The increase in online brand marketplaces [07:58] What's missing from the brand website [10:22] Navigating what brands to pick[13:10] The Fascination playbook [14:25] The evolved marketplace [16:44] Common theme among successful brands [19:04] The old school way [20:20] Bundling products from different places [22:23] Consumer behavior and the online marketplace [25:32] Favorite DTC brands [26:33] What's next for The Fascination[28:13] Where to find the brand, and Maggie Gibson onlineA view at the future of DTCMaggie Gibson, Head of partnerships and merchandising at The Fascination , joins the POD to give some insight on the media brand's mission and consumer behavior The Fascination is a resource aimed at helping consumers shop, discover, and and research products customized to their needsMaggie recognizes that each consumer has their own individual needs and potential unrecognized needs, and she works to help consumers fulfill these needs A unique approach the brand takes is testing every product they recommend before showcasing it to the consumerMaggie recognizes that provisioning personal product feedback not aly helps the consumer but also helps the brand improve through recommendations Important values for consumers in the age of DTCThe Fascination stands out as a unique platform that aims to give honest reviews of products and provide the best experiences for consumers and their needs The brand further provides bundle suggestions for products Maggie looks for two distinctive factors when taking on a brand, which consist of the quality of the product and the impact it will have on numerous factors The online media platform has fostered further popularity by prioritizing each consumers values and pairing them with the values of a brandMaggie acknowledges how the virtual marketplace is influencing consumer behavior, and this factor un taken into account when predicting how future consumer will shopStay tuned as Maggie discusses top brands on their platform and how the distinguish between good and bad products If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:The Fascination website: https://thefascination.com/Maggie Gibson's Linkedin: https://www.linkedin.com/in/maggiebethgibson/
“An editor's pick section for your blog is great because you have some really high performing content that maybe is performing well on search or something that you want to highlight specifically that you think is important to helping people and guiding people through the purchase process.” @jayde3sai #DTCPOD“Make sure you have some strong internal linking. That's a good SEO that you can do to help improve the performance of your individual blog pages. ” @jayde3sai #DTCPODWe Speak About:[00:39] Twitter discussion for CPG brands with great blogs[05:37] eCommerce transactional emails Learn more about what makes a great brand blog and how to optimize your transactional emails In today's episode of DTC Finds, we're looking at a Twitter discussion on great CPG blogs and sharing a great resource you can use for inspiration for your transactional emailsWe'll share some of the best examples from the Twitter discussion and then look at this swipe file from Wonderment for transactional emails!Stay tuned as we break down unique blog posts and strategies from top brands as well as how to stay connected with customers through the buying process. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Twitter discussion on CPG blogs: https://twitter.com/kaleighf/status/1453481617163444229Wonderment transactional email swipe file: https://www.wonderment.com/ecom-txn-swipe-file
“It's really all about the resources that you have and how you can really put that together” @kristenxjones #DTCPOD“We're inclusive, and you have to be consistent in that and really show up for every person that you represent whenever you have that type of branding.” @kristenxjones #DTCPOD“Understanding the customer journey in the beginning, I think, is the most important thing that you can do before getting started with an outline.” @kristenxjones #DTCPOD“You want it to be really clear in the beginning about what makes your brand different.” @kristenxjones #DTCPOD“Through iterating and talking to our customers and learning, we've been able to figure out exactly what they want and we've been able to continue that.” @kristenxjones #DTCPODWe Speak About:[01:08] Kristen introduces herself and SuitShop [03:01] Managing long-form content and content marketing [06:15] Outsourcing content [09:54] The process of rebranding [14:30] Features of personalized automation marketing [18:28] Managing a hyper personalized flow [22:18] Building an effective pay funnel [26:48] Having enough content and creative [31:15] Secret cyber monday tip [32:45] What's next for SuitShop and where to find the brand, and Kristen Jones onlineHow SuitShop thinks about content, email, paid ads, and growthKristen Jones, Director of marketing at SuitShop, joins the POD to give some insight on the direct-to-consumer content and creation SuitShop is an inclusive clothing brand that specializes in suits for everyone Kristen and the brand have been focusing their efforts on curating the new brand image that highlights their inclusivity to men, women, children, and pets An approach is taken with the customer service strategy by offering a personalized automated flow system that allows for more focus on the marketing strategy Kristen recognizes that when you state what your brand stands for, It has to be part of every business decision that you're thinking aboutUnderstanding the customer journey is key to DTC growthSuitShop stands out as an eCommerce clothing line that optimizes and personalizes the customer experienceThe brand curated a personalized journey for consumers by implementing a funnel system that divides customers into 3 categories to help further assist themKristen is consistently working toward where to add value propositions or benefits versus features and ultimately curtains the best content for consumers The brand also utilizes outside sources to assist in marketing optimization Kristen recommends reaching out to potential influences and “shooting your shot” Stay tuned as Kristen discusses paid ads, email marketing, and advice for black friday and cyber monday sales If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:SuiShop's website: https://suitshop.com/Kristen Jones twitter: https://twitter.com/kristenxjones
“A really good strategy that you can do with SMS heading into Black Friday Cyber Monday is sending an email push for SMS sign ups for early access.” @jayde3sai #DTCPOD“SMS is very different than email, in the sense that SMS messages should be more skimmable than email.” @jayde3sai #DTCPODWe Speak About:[00:41] Strategies to boost SMS sales and sign ups [04:51] Optimizing the landing page and DTC examples BFCM SMS sign up strategies plus a big landing page guideIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing strategies for boosting SMS sales during black friday cyber monday and elements to add to the landing page.As we dive into the landing page guide from Nik Sharma, we'll provide real DTC examples of how they improved elements of their landing pages.Stay tuned as we break down this twitter thread and learn more about how to optimize your landing page.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:BFCM SMS strategies: https://twitter.com/DTCNewsletter/status/1453727946342998029Landing page guide from Nik Sharma: https://nik.co/resources/landing-page-guide
“We built the brand up to this incredible business that has helped so many women find the right beauty products for them” @itsJoanneCoffey #DTCPOD“There's so much information that people are just putting into your hands, all you have to do is know how to find it and how to use it.” @itsJoanneCoffey #DTCPOD“We're really creating a relatable experience to that customer.” @itsJoanneCoffey #DTCPOD“We work on a very short basis because we want to adapt to trends and we want to have that room and that flexibility to really change things on a dime, because working for a small business, things change day by day” @itsJoanneCoffey #DTCPOD“If Aisling was a person I would think about what they would be texting to their best friend, and that's the perception I like to have when I do anything in marketing.” @itsJoanneCoffey #DTCPODWe Speak About:[01:17] Joanne Coffey introduces herself and Aisling Organics [02:53] How if you do what you love you never work a day in your life[03:47] Defining retention and when to start thinking about in the customer journey[05:02] Sources of inspiration and creating a limited addition experience[06:49] Direct marketing research as results [08:50] Benefits a benchmarking [10:05] Top 3 strategies for retention [11:35] How to manage general aspects of business growth [14:18] Building communication platforms[16:13] The “win back” flow[19:21] Content creation [21:32] Successful SMS marketing brands[23:55] Content production focus[25:24] Brands to look out for [27:02] What's next for Joanne and where to find the brand online How Aisling Organics rentains customers through implementing feedback Joanne Coffey, Head of retention at Aisling Organics, joins the POD to give some insight on the direct-to-consumer business's marketing and retention strategiesAisling Organics is a cosmetic brand that creates clean productsJoanne began with the company as an intern and due to her personal passion in the industry she worked her way up to handle marketing operations.Joanne puts consumers at the forefront of her strategy for improving the brand by analyzing current trends in the space and reviewing and accommodating feedback from consumers. Joanne recognizes that treating the brand as a person will further create a personalized experience for consumers. Building a brand that's human is key to retention in DTCAisling Organics stands not only for their clean products but also the personalized experience that comes from consumers engaging in a personable marketing experience with the founder The brand has experienced growth by prioritizing customer feedback and adjusting to their needs and treating customers and an essential part of their business Consumers are treated as more than just buyers and retention is accomplished by creating a personable experience The brand has fostered further entrepreneurship opportunities by staying authentic with their SMS strategies and marketing posts Joanne recommends working smarter not harder and the best way to accomplish tasks is to do little things throughout the day. Stay tuned as Joanne discusses effective retention strategies. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Aisling Organics website: https://aislingorganics.com/Joanne Coffey twitter: https://twitter.com/itsJoanneCoffey
“If you're working on consumer goods, stay focused, double down in that sense before jumping into retail.” @jayde3sai #DTCPOD“If you can give some sort of estimate of shipping speed, that's a really good thing to add in” @jayde3sai #DTCPODWe Speak About:[00:57] Awesome twitter thread from Corey Nicholson[06:29] Cushion Lab's product pageLearn more about this DTC data and how to optimize the virtual buying experienceIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing data from an ecommerce founders survey and breaking down a product page from the Cushion Lab, Ergonomic Memory Foam Pillows & BeddingWe'll dive into these data points as well as focus in on elements of Cushion Lab's awesome product pageStay tuned as we break down this twitter thread and learn more about how to optimize your product page If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:See survey results from 25 DTC brands: https://twitter.com/coreynceo/status/1448333966201614336Check out awesome product page from Cushion Lab: https://thecushionlab.com/collections/all/products/ergonomic-seat-cushion
“Influencers have proven organically to be able to create content that engages with people” @TaylorLagace #DTCPOD“We're trying to find as many veins as possible to bleed dry, and once one starts going, we want to lean into that as much as possible.” @TaylorLagace #DTCPOD“People tend to allow human decision making into the matter a little bit too much.” @TaylorLagace #DTCPOD“The only way you lose the only way you miss the opportunity is if you do not put the creative into the account and let Facebook try to allow it to win and optimize.” @TaylorLagace #DTCPOD“You have to think about how you can make this more of a postal experience for the influencer.” @TaylorLagace #DTCPODWe Speak About:[01:10] Taylor introduces himself and Kynship[02:49] Going from zero to a million in four months with Anima House[07:16] The importance of content[09:02] What expectations to set for budget and creators[12:00] How to launch creative and save money[15:00] When to swap out creative[18:54] Finding and establishing creator product fit[21:39] Limiting the human decision making in creator marketing[24:41] The 500 influencer outreach strategy[26:00] How to optimize the influencer creative content[28:25] Advice for how to manage creative[31:38] What's next for Kynship and where to find the brand, and Taylor Lagace onlineHow to go from 0 to $1M in 4 months with the use of creatorsTaylor Lagace, Co-founder and Co-CEO of Kynship, joins the POD to give some insight on the marketing agency's growth, content creative strategies for brands, and influencer marketing. Kynship is an influencer marketing agency that has created tremendous growth for brands.Taylor recognized that a no strings attached approach to influencer marketing is one of many effective creator strategies can save brands money but also attract growthThe approach consists of reaching out to a large number of influencers per month with no expectation of receiving product promotion and beginning organic growth from there. Taylor recommends budgeting 2% of your annual revenue towards product seating over the course of the year.Content is king, creative is everything Kynship stands out as an advertising and marketing agency that specializes in influencer strategiesThe brand fosters growth for businesses by implementing the power of influencers and allowing facebook to optimize creative contentTaylor recognizes the power of creative and treats it as part of the business model that should be reviewed and edited monthly. The business additionally optimizes the influencer strategy for brands by pinpointing the creators generating the most attention and continuing to implement them as part of the marketing plan.Taylor recommends looking back at every three months and analyze who the top performers were out of all the influencers that ended up posting free of costStay tuned as Taylor discusses how Kynship uses influencer seeding and why having a human factor in creator marketing may lead to higher profitsIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Kynship website: https://kynship.co/Taylor Lagace twitter: https://twitter.com/TaylorLagace
“DataMilk analyzes your user's behavior and then it launches UX changes automatically and then tests them to see how conversion goes.” @jayde3sai #DTCPOD“Figure out what is the right discount for your brand that is relevant to your margin.” @jayde3sai #DTCPODWe Speak About:[00:20] What does DataMilk do for your brand [03:21] Top DTC holiday campaigns Steal these DTC finds for deals and profitsIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing how 437 DTC brands ran BFCM last year and DataMilk, a tool that can help you ship UX changes fast.We'll also dive into some great strategies for boosting sales around the holidays, or any occasion.Stay tuned as we dive into some awesome conversion and user friendly strategies and creative techniques to get consumers ready for the holidays.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Check out DataMilk: https://www.datamilk.ai/Insights from DTC brands from last BFCM: https://twitter.com/AaronOrendorff/status/1445075914887290884
“You need one single unified environment to manage your businesses” @jbernard23 #DTCPOD“There's such a connectivity between how a digital commerce grows, and you really need to have all of that data in one environment.” @jbernard23 #DTCPOD“The digital commerce landscape has changed in terms of consumer expectations for speed and shipping costs.” @jbernard23 #DTCPOD“There's a great opportunity, I think, for innovation still with meeting that need for discoverability and experience for consumers.” @jbernard23 #DTCPOD“Everything can be measured. That's the beauty of digital.” @jbernard23 #DTCPODWe Speak About:[00:59] Julie introduces herself and Tradeswell [02:47] Marketing and how it relates to other departments of the business[05:40] Recording data and what to do with it [08:33] Key differences in how consumers buy[12:43] importance of embracing technology[16:24] The present and future role of AI [20:07] Businesses sizes and technology [22:07] internal business strategies to implement before technology[24:51] Key learnings working with brands post-pandemic [28:12] What's next for Tradeswell and where to find the brand, and Julie BernardHow Tradeswell helps brands create profit through data Julie Bernard, Chief Marketing Officer of Tradeswell, joins the POD to give some insight on the business's actionable insights, customer experience, and marketing data & technology Tradeswell is a company that helps brands unify data, leverage AI-generated insights and accelerate essential decisions to empower growth across the digital commerce landscape.Julie realizes that to empower growth across the digital commerce landscape, the data and business operations function better when unified.A unique approach is taken by creating a quantitative trading platform that implements real-time algorithms and insights, to uncover and execute the optimal actions companies need to growJulie recognizes that technology can help small businesses operate at the same level of sophistication as their larger business counterparts.Understanding you data, and drawing insights from it, is key to growthTradeswell stands out as a platform that simplifies the process for a brand to visualize the whole picture of their ecommerce business, while leveraging machine learning to receive insights and cross-channel operations.The company understands that the technologies that are out there are more cost effective, accessible, and sophisticated than ever, and the brand works to help others make informed decisions Julie takes the approach of integrating authentical actionable insights and team empowerment to achieve success within the business The brand further acknowledges that just because it can be measured through data, does not mean that it shouldJulie recommends to to draw some conclusions and have insights on the data that you do have rather than being on a perpetual pursuit of perfectionStay tuned as Julie discusses AI and post-pandemic business learnings. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Tradeswell Website: https://www.tradeswell.com/Julie Bernard's Linkedin: linkedin.com/in/jbernard23
“Returns don't necessarily mean that someone didn't like your product, it might be that it just wasn't the right product for them.” @jayde3sai #DTCPOD“Having a really good process in place for potential exchanges or even outlining that policy is something all stores should be thinking about.” @jayde3sai #DTCPODWe Speak About:[01:52] SMS templates you need to steal[03:55] A product that will help you turn returns into exchanges to save revenueCheck out these DTC finds for SMS and returnsIn today's episode of DTC finds, we're looking at some great SMS templates and an awesome tool to use for saving lost revenue from returns.Everyone knows that having a strong playbook for marketing is important for success. Instead of just trying SMS without a proven playbook, we'll share a resource with you that can help take your SMS to the next level.We'll also share with you a must-use resource for returns and talk through return strategy as a way to grow your business.Stay tuned as we dive into awesome SMS strategies and useful tool for maintaining revenue and customers.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:SMS strategies: https://sms-templates.com/A product to help with your returns strategy: https://www.loopreturns.com/
“I'm thinking very consciously about the impact that I'm having.” @trevorcarlson1 #DTCPOD“The biggest mistake people can make is assume that their target customer speaks the same way that they do and that they already know everything that they're trying to tell them.” @trevorcarlson1 #DTCPOD“You're not going to marry somebody on the first date, so why would you expect somebody to buy from you when they don't know who you are.” @trevorcarlson1 #DTCPOD“You need a large amount of creative to test, and you never really know what's going to work until you test it.” @trevorcarlson1 #DTCPOD“No matter what anybody tells you, you don't know what is going to work, we've had some really stupid things work.” @trevorcarlson1 #DTCPODWe Speak About:[01:04] Trevor introduces himself and Fresh Fuel Marketing[03:13] Sale strategies for each part of the funnell [09:32] Hotjar recording and dynamic landing pages[14:12] Strategic educational content[15:54] What type of business to prioritize [17:44] Webinars and Facebook live [21:30] Building a loyal customer base [23:29] Getting creative with your creative[27:02] How often should creative be modified [29:50] Advice to other brands [31:22] Where to find Fresh Fuel Marketing and Trevor Carlson onlineHow Fresh Fuel Marketing takes marketing strategies to a whole new levelTrevor Carlson, CEO of Fresh Fuel Marketing, joins the POD to give some insight on the marketing agency's customer retention and ad strategy Fresh Fuel Marketing is a full-service digital marketing agency specializing in the food and beverage industry.Trevor came into the space due to his personal values of making a positive impact, and his meaningfulness added value to the agencies goalsThe agency takes an approach with helping brands grow by first making sure the business's website is in order. Trevor recognizes that customers won't buy a product they're not informed about and educating them should be a top priority.Being creative and enjoying the process are key steps to creating a better adsFresh Fuel marketing stands out as an as a marketing agency but not only helping brand attract customs but also keep them coming backThe brand views content related advertising as a top priority and follows a successful step-by-step process when it comes to engaging with customers through websites . Trevor believes you must educate your consumer before you can lead them in the direction of an offer, and this approach has helped their brands grow The agency takes their marketing a step further by recognizing that each brand's end goal is not to receive a purchase from the customer but instead create a relationship.Trevor recommends having fun when creating the content and writing the ads, because the more fun that you have creating the landing page, the more enjoyable experienceStay tuned as Trevor discusses how Fresh Fuel Marketing not only fosters profit but also customer loyalty.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Fresh Fuel Marketing website: https://freshfuelmarketing.com/Trevor Carlson's Linkedin: linkedin.com/in/trevorcarlson1
“Mentioning free shipping and returns is something that can help to ease buyer concerns.” @jayde3sai #DTCPOD“Put together a link strategy for sending pre-filled carts via text using Shopify permalinks.” @jayde3sai #DTCPODWe Speak About:[00:46] Season Three email strategy to ease buyer concern[02:58] Shopify's SMS link strategyTry this email from Season Three and this SMS link strategy from ShopifyIn today's episode of fantastic emails and texts, we're looking at content from Season Three and a great SMS tip if you have Shopify.Season Three is a brand that creates contemporary apparel influenced by art culture and an outdoor ethos, while our Shopify tip comes from Brian Dickey at Postscript.Season Three sends out a great informative email, while this Shopify tip is awesome for an SMS strategy that utilizes url links.Stay tuned as we dive into an awesome email from Season Three and an easy access SMS strategy for Shopify stores. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Great email from Season Three: https://reallygoodemails.com/emails/free-shipping-and-returns-on-the-anselHow to send pre-filled carts via text with Shopify: https://twitter.com/BryanDickey_/status/1437910490374680581
“Understanding your point of differentiation is key.” @HectorIanG #DTCPOD“If you're going to be serving in a large market, hundreds of thousands people are going to be eating your product or drinking your product so you want to make sure that it's as safe as it could possibly be.” @HectorIanG #DTCPOD“You have to be putting a product out there and engaging and thinking about what it takes to take it to the next level at the same time .” @HectorIanG #DTCPOD“Food items act differently in different environments and situations, so you need to be mindful of those variables.” @HectorIanG #DTCPOD“You can go far in a business with one product if you really focus on on delivering an amazing experience” @HectorIanG #DTCPODWe Speak About:[01:01] Hector introduces himself and JOI [02:21] How JOI became a business opportunity[05:05] What to be aware of when working with CPG[07:26] The transition from tabletop to manufacturing at scale [11:19] Elements to consider when scaling [14:13] Characteristics to look for in fulfillment partnership [18:38] Defining internal and external fulfillment [22:08] Balancing the bundles [25:12] How to continue innovating the product line[28:41] Challenges faced as a CEO and advice to other CEO's[31:35] What's next for JOI and where to find Hector onlineHow to go from your kitchen to manufacturing at scaleHector Gutierrez, CEO of JOI, joins the POD to give some insight on manufacturing and operations for JOI.JOI is a brand that specializes in plant milk concentrates.Hector recognized that there was a growing demand for clean, healthy, and sustainable eating, and he helped to develop a label that accommodated this need.A common approach taken when creating products for consumption is to start in the kitchen, and Hector discusses there successful strategy from taking the brand from tabletop to mass selling.Hector recognizes that products are bound to change when the environment in which they are created changes, and accommodating for this the best you can is an essential factor for sustainable growth.Growing your product requires talking to customersJOI stands out as an eCommerce brand company for its versatile, clean, and sustainable plant-based products.The brand has experienced continuous sustained growth by listening to their customers and being open to change as demand grows.Hector takes a strategic approach to achieving successful growth considering what can be done by the brand before deciding what needs to be done by a fulfillment partner. The brand has fostered further growth by innovating the product line and understanding how to accommodate all the factors of nation wide shipping.Hector recommends taking the time to look at every aspect of the brand to determine if you are going in the right direction.Stay tuned as Hector discusses how JOI went from tabletop to mass selling, and the operational procedures that got him there.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:JOI's website: https://addjoi.com/Hector Gutierrez's twitter: https://twitter.com/HectorIanG
“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD“The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPODWe Speak About:[00:30] Casper's cross-selling email strategy [02:48] Kopari's SMS outlineGrab this email from Casper and this SMS outline strategy from KopariIn today's episode of fantastic emails and texts, we're looking at content from Casper and and KopariCasper is a global brand that creates sleep essentials, while Kopari develops coconut based skincare productsCasper sends out a great outline email that promotes cross-selling, while Kopari has an awesome SMS that advertises their products with UGC.Stay tuned as we dive into an awesome email from Casper and a visual SMS strategy from KopariIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Casper email example: https://twitter.com/KAEBEEBUI/status/1438852815363923971Where to find Kopari's SMS with UGC: https://fantastictexts.com/beauty/
“We were tapping into a market that was really underserved, which was products with clean formulations” @thats_a_moret #DTCPOD“The only difference between an entrepreneur and everybody else is they had the guts to go out and do it.” @thats_a_moret #DTCPOD“After the first six months, you're going to learn so much and you're going to want to change everything.” @thats_a_moret #DTCPODWhen you're trying to grow and scale a company, you have to make decisions on the fly and learn how to get really good at that.” @thats_a_moret #DTCPOD“The more friction, the less likely we are to convert people to customers” @thats_a_moret #DTCPODWe Speak About:[01:04] Sarah introduces herself and Curie [02:43] How Curie became a business opportunity[06:34] The business growth journey [11:10] The importance of networking and embracing change [15:51] An essential skill set for running a business [19:30] Questions to ask customers[23:53] Differentiating the product line[26:58] adding to the customer experience[29:59] Innovation, partnerships, and QR codes[33:26] What's next for Curie and where to find Sarah Moret onlineHow Curie targeted an underserved need and created a business opportunity Sarah Moret, Co-founder and CEO of Curie, joins the POD to give some insight on the business's growth, marketing strategy, and how the brand got started. Curie is a brand that develops natural and effective body care products Sarah recognized that when it comes to hygiene and deodorant, there is an increasing desire among customers for clean and effective ingredients. To fill this gap, Sarah created a brand that catered toward this efficacy A unique approach was taken to achieve organic growth by using social media as the primary source of advertising, and networking to as many people as possible to create word of mouth brand awareness Sarah recognizes that the beginning stages of starting a business should be heavily open to change as you learn more about your customers Customer feedback is crucial to driving growthCurie stands out as an eCommerce bodycare company for its effective and safe products. The brand has experienced growth and retention by prioritizing customer feedback to improve their products and differentiating themselves from the competition. Sarah takes a unique approach to achieving successful growth being open to change within any aspect of the business as she learns more about her customers The brand has fostered further growth by making quick decisions and not wasting time when it comes to solving a problem.Sarah recommends reaching out to loyal customs for input on how to better your business. Stay tuned as Sarah discusses how Curie stays ahead of its competitors and creative marketing strategiesIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Curie's website: https://curiebod.com/Sarah Moret's twitter: https://twitter.com/thats_a_moret
“If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD“If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful.” @jayde3sai #DTCPODWe Speak About:[01:03] Kettle & Fire's educational email[03:39] Snow's before and after SMS strategy Try this email from Kettle & Fire and this SMS image strategy from SnowIn today's episode of fantastic emails and texts, we're looking at content from Kettle & Fire and SnowSnow is a brand that creates revolutionary products for oral care, while Kettle & Fire develops bone broth made with bones from organically raised chickens or cattleKettle & Fire sends out a great educational email to inform customers of the benefits of bone broth, while Snow has an awesome SMS that shows how their products can improve your lifeStay tuned as we dive into an awesome email from Kettle & Fire and a visual SMS strategy from Snow If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:See Kettle & Fire's educational email: https://twitter.com/debgotwired/status/1431998137225203719Where to find Snow's SMS from the episode: https://fantastictexts.com/DTC POD episode with Kettle & Fire: https://trend.io/blog/kettle-and-fire-marketing-growth-strategy
“I'm passionate about working with eCommerce founders to help them build a business that works better for them” @a_brawn #DTCPOD“I started to think about ways to build a business that was lot less reliant on me and it flipped around my relationship with work, and it put me in a position where I could be more valuable to my company.” @a_brawn #DTCPOD“Start thinking about the relationships you have with other people in your business as opportunities to build and expand on trust and to unlock growth.” @a_brawn #DTCPOD“Find a hero product to grow, and once you start to feel the pull back on your advertising, look at developing other products that are complementary and will allow your brand to expand.” @a_brawn #DTCPOD“Spend more time on the Merchandising than on the fancy marketing, and you'll probably have more success.” @a_brawn #DTCPODWe Speak About:[01:04] Austin introduces himself and Brand Growth Experts [02:38] Time and resource management[06:03] An essential element for brand enrichment and freedom[10:41] Tasks to delegate early on[13:17] A unique hiring process test to balance a brands' method of operation[16:40] Brand growth from a metrics perspective [20:48] When to expand or double down your products [26:32] There is more than one version of success[29:27] What's next for Austin Brawner and where to find him onlineHow Brand Growth Experts method of freedom leads to profit Austin Brawner, CEO of Brand Growth Experts, joins the POD to give some insight on brand growth, business mindsets, and product strategies. Brand Growth Experts is a marketing agency that helps early stage store owners achieve growth in their businesses while freeing up more time to do what they loveAustin recognized that when it comes to building a business, it is common to feel overworked and reach a burnout. To avoid this problem he has created a brand that fosters opportunities of enrichment for companies as a whole. Approaches are taken to allow more freedom and room to be creative by identifying the methods of operation within a business and outsourcing skill sets that are currently weakened within the company. Austin recognizes that there is not a right and wrong way to grow a business and success comes from your mindset about the business.Delegation is key to scaling in DTCBrand Growth Experts stands out as a marketing company that prioritizes an underused element for brand growth… freedom. The brand has learned from experience that a business must balance out their skill set within an organization, and freedom comes from trusting your workers and letting go of total control.Austin suggests looking for the things that are repeatable in your business that can be systematized, and then begin delegating those tasks to free up your time to focus on the bigger picture.The brand has fostered further growth opportunities for brands by locating a hero product before expanding. Austin recommends fostering empowerment and trust within your brand, because what you believe about your business is what it will become.Stay tuned as Austin discusses additional factors for success he has learned from working with other brands . If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Brand Growth Expert's website: https://www.brandgrowthexperts.com/Austin Brawner's website http://www.austinbrawner.com/Austin Brawner twitter: https://twitter.com/a_brawn
“People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD“Make sure that your SMS strategy really lines up with what your brand is about.” @jadesai94 #DTCPODWe Speak About:[00:44] Breaking down GrooveLife's segmenting email strategy [03:29] Not Pot's pre- purchase SMS strategy Steal this email from GrooveLife and this direct SMS strategy from Not Pot In today's episode of fantastic emails and texts, we're looking at content from GrooveLife and Not PotGrooveLife is a brand that stands out for producing top-of-the-line active lifestyle accessories, while Not Pot develops vegan CBD products.GrooveLife sends out a great email that segments their users and prevents unsubscribes while Not Pot has SMS strategy that sets expectations and curates loyal followers.Stay tuned as we dive into an awesome email from GrooveLife and an informative SMS strategy from Not Pot .If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:GrooveLife's opt-out email: https://twitter.com/BryantGarvin/status/1386820671271882752Not Pot's strong SMS strategy: https://blueprint.store/post/5-food-beverage-brands-killing-it-with-sms-marketing
“Trust breeds bravery, and when you're in innovation you're asking a lot of your clients and your customers to take a leap of faith with you” @OrchidBertelsen #DTCPOD“Your agency is only going to be as good as you let them” @OrchidBertelsen #DTCPOD“Every opportunity where someone is seeing your brand for either the first time or the 10th time is an opportunity to convert them.” @OrchidBertelsen #DTCPOD“When it comes to the Metaverse and towing into this digital world, we have to think beyond product placement.” @OrchidBertelsen #DTCPOD“A successful brand that is going to play in the digital space knows their consumer extremely well, but also knows most importantly the parameters and the confines of their brand.” @OrchidBertelsen #DTCPODWe Speak About:[00:53] Orchid introduces herself and Nestle [03:10] Past experiences that strengthen a skillset in brand strategy and innovation[06:57] The shift in marketing and why commerce is everybody's job [09:51] Embracing digital change [11:30] Ideation does not equal innovation [15:31] Success metrics for emerging technologies [21:07] Up and coming technologies to get excited about[24:40] What's emerging in the CPG space for digital products [28:47] Pushing brands into new places to maintain relevance [33:52] What's next for Nestle and where to find Orchid onlineTechnology is continually changing and DTC must keep upOrchid Bertelsen, head of Consumer Experience Strategy & Innovation at Nestle, joins the POD to give some insight into emerging technologies and marketing strategies from a large brand perspectiveNestle is one the world's largest food and beverage companies, passionate about unlocking the power of food to enhance quality of life for everyoneOrchid has a unique skill set in marketing technologies, and understands that technology is innovating faster than ever before and if brands want to stay top of mind for consumers they have to keep up.Her role involves analyzing, creating, and implementing the success metrics for digital marketing Orchid recognizes that as the commerce world becomes increasingly competitive, a brand has to strategically think about where they are trying to get to and then build a plan that is differentiated enough to get them thereSometimes in DTC, You have to keep upOrchid Bertelson dives into her knowledge of the digital marketing world and how stay top of mind for consumersShe emphasizes her success at Nestle involves an understanding that consumers are given a platform like never before and it is important to listen while creating a workspace where everyone understands commerce is part of their job.Orchid breaks down why performance metrics for innovation are difficult to measure and how to analyze them. She has fostered further success by focusing on new business models and keeping a close eye on emerging technology.Orchid recommends fostering trust with customers to further their customer experienceStay tuned as Orchid discusses great customer experiences from a large brand perspective and innovation.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Nestle: https://www.nestle.com/Orchid Bertelson's twitter: https://twitter.com/OrchidBertelsen
“If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors.” @jadesai94 #DTCPOD“Instead of you grabbing the phone number, Usual Wines takes the approach of having people message you.” @jadesai94 #DTCPODWe Speak About:[00:44] Breaking down Felix Gray's differentiation email[03:48] Usual Wine's SMS strategy Try this email from Felix Gray and this SMS strategy from Usual Wines that has make your customer text youIn today's episode of fantastic emails and texts, we're looking at content from Felix Gray and Usual Wines.Felix Gray is a brand that differentiates itself by providing high-quality Blue Light eyewear while Usual Wines is a brand that takes an artful approach to making real wine and delivering it in generous single-serve glasses. Felix Gray sends out a great email that differentiates itself from competitors and Usual Wines has an unusual strategy to get customers to text firstStay tuned as we dive into an awesome email from Felix Gray and a unique SMS style from Usual Wines. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Felix Gray's email on differentiation: https://reallygoodemails.com/emails/what-makes-us-differentUsual Wines website with SMS capture at the bottom: https://usualwines.com/
“Have one on one conversations and really deep dive into who is actually engaging and shopping with you.” @AjaSinger #DTCPOD“Make sure you understand what's happening in broader culture and adapt if it is aligned with your particular brand identity.” @AjaSinger #DTCPOD“I've been noticing that brands are experimenting a lot more and having more fun, they're not sticking so strictly to a specific set of brand guidelines” @AjaSinger #DTCPOD“A brand can be more than just selling a product, people are looking for like minded people to connect with.” @AjaSinger #DTCPOD“Empowering community members and shoppers is the best way to gain brand trust and develop trust with those people.” @AjaSinger #DTCPODWe Speak About:[00:57] Aja introduces herself[02:15] How Aja got into brand creative and product design [04:06] Experience that led to successful consulting [05:37] Questions to consider to an evolving brand[08:52] Adapting brand identity to the culture [10:31] Knowledgeable takeaways from the evolving eCommerce space [14:05] The power of community [15:27] How to create and connect within a community brand [18:02] Successful engagement approaches[20:03] What to expect from DTC brands in the coming year[21:35] How to engage with customers and the importance of experimenting [23:33] What makes a brand/product special[25:24] Brands that stand out [27:18] What's next for Aja Singer and where to find her onlineAja Singer, an insight on working with ambitious brands through creative and brand strategy Aja Singer, a creative and brand strategy consultant for mission driven DTC brands, joins the POD to give some insight on creative strategy and product developmentAja spent the last 10+ years mastering brand creative & product design, and became the creative director for an e-commerce startup that grew into a multi-million dollar businessShe now uses her skill set, in uncovering what drives consumer behavior and creating products and content that inspires community and drives revenue, to help other startups in needIn addition to being a consultant, Aja also has a newsletter to inform about branding and DTC trends Aja recognizes that people and the market are always evolving, and it is important to keep upCommunity is key for DTC growthAja Singer stands out as a brand consultant for her extensive knowledge in brand creative, strategy, and design She has helped foster sustained growth for brands by centering community and personal interaction with consumers as the key to success Aja recognizes the importance of connecting with consumers and understanding their needs to curate products and messaging that speaks to themShe fostered further opportunities for brands by paying attention to evolving marketing strategies and recognizing what works for current trendsAja recommends creating an engaging community for your brand and experimenting with marketing strategies Stay tuned as Aja discusses how to build a community around your brand and product strategy and design trendsIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Aja Singer's newsletter: https://ajasinger.substack.com/Aja Singer's twitter: https://twitter.com/ajasingerAja Singer's website: http://www.ajasinger.com/
“If customers are buying two and they're getting one for free, they can give one of the products away, and that's a way to acquire related customers.” @jadesai94 #DTCPOD“If you have an Instagram account, or maybe you're posting on Tik Tok or a Facebook group, those are really good spots to pick comments from and use for content.” @jadesai94 #DTCPODWe Speak About:[00:42] Breaking down Austin Eastciders product launch email[03:26] Blume's successful SMS strategy Steal this email from Austin Eastciders and this SMS that drives customer acquisition from BlumeIn today's episode of fantastic emails and texts, we're looking at content from Austin Eastciders and Blume.Austin Eastciders is a craft cidery in Austin, Texas dedicated to making America fall in love with cider all over again while Blume is a beauty product brand for women.Austin Eastciders sends out a great email by implementing customer reviews to fill content and Blume sends out a great text that can attract new customers through a discount.Stay tuned as we dive into an awesome email from Austin Eastciders and a great customer acquisition SMS from Blume.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Austin Eastciders' email with feedback from customers: https://reallygoodemails.com/emails/you-asked-for-it-you-got-it-Where to find Blume's BFCM text: https://fantastictexts.com/bfcm/
“We want to be the best in the world at Search Engine Optimization, and that's it.” @kmillertime421 #DTCPOD“All the different questions you could possibly need to know in order to make an informed purchase decision, we help write that, and we give that to the customer.” @kmillertime421 #DTCPOD“You don't need to spend $10,000 a month on SEO, you can just work very slowly and methodically to master the results for your brand name.” @kmillertime421 #DTCPOD“Focus on the activities that are actually going to convert into incremental dollars earned.” @kmillertime421 #DTCPOD“There's 1.5 million people a month that search for the term word counter, and right now we rank number three for that term.” @kmillertime421 #DTCPODWe Speak About:[01:51] Kevin introduces himself and Gr0 [03:26] The importance of utilizing organic search for brands[05:03] Types of brands and content to focus on[07:20] Helpful ways to earn PR as a startup [09:33] Looking at organic search as a performance marketing channel [11:02] Key factors to track and look for in organic search [12:51] Tools that improve search traffic [14:37] Common mistakes that brands can potentially capitalize on [16:32] Quick tips to improve SEO[18:08] Brands succeeding in organic search and their strategy [20:03] What content a brand should attack first [21:26] How to further generate traffic[23:56] Effective ways to use organic search to your advantage [25:48] How to stay ahead of google's search algorithm [28:16] Where to find the Agency and Kevin Miller onlineDiving into eCommerce SEO strategyKevin Miller, Co-founder and CEO of Gr0, joins the POD to give some insight on how the agency curates growth for brands through organic search Gr0 is an SEO agency that scales brands online.Kevin recognizes that organic search can be utilized as a performance marketing channel, and uses this approach to drive sales and revenue for brandsThe agency's goal is to build organic SEO content to help brands avoid paying all their gross margin to platforms such as facebook and google. Kevin recognizes that it is important for businesses to build out all their media profiles. Paid ads aren't the only way to grow in DTC, organic helps tooGr0 stands out as an agency with digital marketing experts committed to help rank brands #1 on google, organically The agency focuses on digital strategies to get brand recognition and implements suggestions for brands to stay ahead of google algorithm updates . Kevin takes the approach to achieving successful growth for brands by reiterating the importance of getting the brand name out their end being editorial with the brand's page Gr0 analyzes brands and discovers what specific content each brand should take on first that would work best for search optimizationKevin recommends that if you're just starting a project, it's great to announce it online because legitimate companies do press releases.Stay tuned as Kevin discusses the benefits of utilizing organic search and easy steps to take to optimize your brand through SEOIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Gr0 website: https://gr0.com/Kevin Miller's twitter: https://twitter.com/kmillertime421Kevin Miller's website: https://kevinmiller.com/Kevin Miller's email: kevin@Gr0.com
“If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD“If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text and telling people how much quantity is.” @jadesai94 #DTCPODWe Speak About:[02:05] Breaking down Italic's unique conversational email[04:10] Doe lashes SMS strategy Copy this email from Italic and this SMS that drives urgency fro Doe LashesIn today's episode of fantastic emails and texts, we're looking at content from Italic and Doe Lashes.Italic is a brand that prides itself on providing quality goods while Doe Lashes specializes in handcrafted silk lashes.Italic sends out a great email to convert email subscribers into SMS subscribers and Doe Lashes sends out a great text for an upcoming product launch.Stay tuned as we dive into an awesome email from Italic and a great urgency-driving SMS from Doe Lashes. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Italic's SMS opt-in email: https://twitter.com/lovevalgeisler/status/1425821223175565312Where to find Doe Lashes' SMS: https://fantastictexts.com/product-launch/Italic founder Jeremy Cai on the DTC POD: https://trend.io/blog/founder-stories-jeremy-cai-italicDoe Lashes' founder Jason Wong on the DTC POD: https://trend.io/blog/brand-building-influencer-marketing
“Email is really intimate, but in a way that is super scalable.” @ecomchasedimond #DTCPOD“I used email as a way to build audiences and nurture, convert, engage folks to buy products or services or consume more content.” @ecomchasedimond #DTCPOD“Make sure you have the different abandoned flows, the browse abandonment, the abandoned cart, and the abandoned checkout. That's all for the pre-purchase side.” @ecomchasedimond #DTCPOD“You have to focus on the business metrics, things like clicks, revenue per recipient, people that are responding to your emails, people that are active on your website and taking a full funnel kind of hyper personalized approach to that.”@ecomchasedimond #DTCPOD“Double down on sending as many campaigns as you can, learning as much about your audience as possible, and figuring out what type of content gets them to click.” @ecomchasedimond #DTCPODWe Speak About:[02:01] Chase introduces himself and Structured Agency [03:45] Experiences that led to a skillset in email marketing [07:32] Must do tips for email marketing[06:16] Elements of sophistication that added value to the brand [11:23] How to setup a successful email flow[13:49] How often to log data [15:52] How to prepare your email marketing for the IOS 15 update [20:22] Email designs and how to avoid the spam box[23:29] The order for asking for data matters[26:05] How to successfully receive a customer's phone number [27:37] Tips on how to use email as a conversion channel [30:11] What's next for Chase Dimond and where to find him onlineHow Chase Dimond grew his expertise through a single marketing channel Chase Dimond, A professional eCommerce email marketer, joins the POD to give some insight on how to build revue through emails and optimize this marketing channelChase Dimond markets his expertise through his own website, and is currently partnered with structured agency and boundless labs, an email marketing platformChase began social networking at an early age and was able to scale this platform through cold emails. As he developed his skillset he transitioned to eCommerce email marketing where he has sent over 1 billion emails, resulting in $75+ million in email attributable revenue.Chase recognizes that there is more than one variable to successful email marketing, and it all comes down to knowing the and and the place. Sometimes in DTC, It pays to emailChase Dimond stands out as a marketer for his elite skill set in growing brand revenue through emails . One key strategy his agency uses to increase conversion rates is to segment customer types and then break down what each of those people want to see and how they're going to be engaging. Chase takes a unique approach to achieving successful conversion for brands by following a strategy of asking for email first and then phone number secondChase understands that the first emails you send to a customer will be the most important because they will set the tone of the entire relationship.Sam recommends segmenting your emails and customizing them to what works best for your customersStay tuned as Sam discusses how optimize email marketing and what flows to use for your customers If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Chase Dimond's website: https://chasedimond.com/Chase Dimond's twitter: https://twitter.com/ecomchasedimond
“SMS marketing is really about getting people to convert.” @jadesai94 #DTCPOD“By creating these conversations and providing helpful advice, it builds that stronger connection with the brand” @jadesai94 #DTCPODWe Speak About:[01:30] A great email from Public Rec[02:52] The texts from Hydrant you should copySteal this email from Public Rec and this text from HydrantIn today's episode of fantastic emails and texts, we're looking at content from Public Rec and Hydrant.Public Rec is a leisure apparel company and Hydrant is a wellness brand company providing a balanced mix of electrolytes, minerals, and vitamins.Public Rec sends out a great email on top picks and Hydrant sends out some great conversational text messages.Stay tuned as we dive into that great email from Public Rec and those great text messages from Hydrant. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Public Rec's great email: https://reallygoodemails.com/emails/theres-always-a-favoriteMessages from Hydrant (search for Hydrant): https://fantastictexts.com/conversational/
“I built my first website off of code.” @arribagah #DTCPOD“Making it seem like you're having a one to one conversation is the best way to approach SMS marketing.” @arribagah #DTCPOD“We want to find the balance between sending relevant content and still directing people to the website.” @arribagah #DTCPOD“My work at DTC DAY is really about bringing together great marketers on stage, getting a lot of sponsors on board, and putting together a great event.” @arribagah #DTCPOD“We've sent out over one hundred and seventy five million text messages, we know what works.” @arribagah #DTCPODWe Speak About:[01:35] Arri introduces himself Conversmart, and DTC DAY [05:17] SMS strategies to connect with customers[08:05] Text bots vs conversational text marketing[11:50] How to optimize and personalize the SMS experience [14:13] Utilizing SMS as more than a buying platform [16:53] Platform recommendations[18:04] Flows that work for SMS marketing [22:21] Customer support and SMS marketing [24:37] How Conversmart supports brands' SMS styes [26:26] Brands crushing SMS marketing[27:51] Strategies to get subscribers [29:55] the future of DTC DAY[32:00] What's next for Arri Bagah and where to find him, Conversmart, and DTC DAY onlineHow Conversmart scales brand's SMS revenueArri Bagah, founder and CEO of Conversmart and managing director of DTC DAY, joins the POD to give some insight on SMS marketing and a platform that brings together successful marketers Conversmart is is text marketing agency for DTC brands that generates incremental revenueArri recognizes that SMS marketing should be a platform that goes beyond promoting sales and creates a more personalized interactionConversmart's approach allows brands to implement their own SMS ideas and then guides this strategy to generate higher conversion and click through rates Arri views SMS marketing as an intimate platform that should engage the customer with fun content to navigate them to the brand's website. SMS Marketing in DTC is about building relationships with subscribersConversmart stands out as an digital SMS marketing agency that has sent over 175,000,000 text messages and generated more than $100 Million in incremental revenue for clientsThe agency generates this growth by viewing SMS marketing as more than a platform to offer discounts and implements creative content to attract buyersArri also implements his knowledge from running DTC DAY, a marketers conference where strategies for success are sharedWe take a look at Conversmart agency from a support side and a client side, breaking down flow platforms and what not to do with SMS marketing Arri recommends being personalized, keeping it pretty short, using GIFs, and illustrating products to optimize the SMS experience Stay tuned as Arri discusses what to include in SMS marketing to generate big money, what to avoid to curate higher profits, and more on DTC DAYIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Conversmart website: https://Conversmart.com/Get your DTC DAY tickets here: https://dtcday.com/Arri Bagah's twitter: https://twitter.com/arribagah
We Speak About:[00:55] Announcing new show format[01:39] Introducing a new series[02:01] Curating interesting and actionable ideasThe new and improved DTC POD The DTC is bringing new and exciting ideas for viewers.We'll be breaking sharing what to expect over the coming weeks for our Monday episodes that just feature one of our hosts, Jay.Stay tuned as we dive into this new show format! If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
“We spent all of our time with other people's ideas, scaling those, and figured out that's what we're really good at.” @andrewjfaris #DTCPOD“If you multiply your conversion rate by your average order value, the number that it spits out is your revenue per click.” @andrewjfaris #DTCPOD“Most times if your product market fit isn't working, you often have a more core problem than you think.” @andrewjfaris #DTCPOD“If you can turn products into dollars fast instead of having to outlay huge portions of inventory with cash, it makes your whole business better.” @andrewjfaris #DTCPOD“Clear wins most times over clever, particularly for driving traffic.” @andrewjfaris #DTCPODWe Speak About:[03:13] Andrew introduces himself and 4X400 [05:53] Brand management approach and portfolio building [11:33] Analyzing product market fit [15:50] Breaking down conversion rates for brands[21:22] How it's not always about the marketing [23:50] Similarities and contrast between management for different brands [29:49] Tips for scaling a brand [35:23] Where to find 4x400 and Andrew Faris onlineHow 4X400 measures product market fit Andrew Faris, CEO of 4X400, joins the POD to give some insight on operating and growing DTC eCommerce brands.4X400 is an eCommerce holding company that currently owns, manages, and grows five digitally native brands.Andrew discusses that when it comes to building their brand portfolio, they look for brands with an established product market fit and analyze the core fundamentals of the business to see if there is an opportunity to scale. A unique approach 4X400 takes in analyzing product market fit is through measuring revenue per click by multiply a brands conversion rate by their average order value.Andrew recognizes that if a brand's product market fit isn't working, there is more likely a solution found in the inner workings of a product rather than altering marketing strategies. Sometimes in DTC, you have to play around 4X400 A modern day holding company that acquires, operates, and grows DTC ecommerce brands.The business currently has 5 brands that they operate, all in different markets.Andrew takes an experimental approach with brand scaling by testing different product selling strategies that will create different outcomes for different kinds of customers.The business first strategizes to discover the baseline level that can validate the quality of traffic for a brand, and then begins testing creative.Andrew recommends giving time and energy into developing a good customer acquisition strategy, and experimenting around to see what works. Stay tuned as Andrew discusses important strategies for scaling a brand and finding product market fit.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:4X400 website: https://4x400.com/Andrew Faris's twitter: https://twitter.com/andrewjfariseCommerce playbook podcast: https://podcasts.apple.com/us/podcast/ecommerce-playbook
“Sometimes someone will sign up for that 15 percent discount or 20 percent discount and they'll get that email and maybe they won't end up purchasing at that moment. So last chance email's are a really good email to have in your sequence to remind them.” @jadesai94 #DTCPOD“Last chance emails are a great way to push people to potentially make that purchase and get them over that hump” @jadesai94 #DTCPODWe Speak About:[02:46] Last chance emails[04:52] Driving urgency to buyThe last chance email you need to steal for your DTC store.Email marketing is an underestimated technique that can potentially earn you more buyers.One email strategy in particular is last-chance emails. Last-chance emails are a way to remind potential buyers of a discount or deal that will persuade them to make a purchase.This strategy drives urgency and creates another platform for brands to communicate with their customers. Stay tuned as we discuss a specific brand and break-down their successful last chance email strategy. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Good Pair Days' last chance email: https://reallygoodemails.com/emails/dont-miss-out
“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit” @jurhyu #DTCPOD“It's important to know what's trending so that you can insert yourself into the conversation at a moment's notice and really be part of that community.” @jurhyu #DTCPOD“Read every day, just absorb information because you need to know what's going on in your category, in your industry, in the world, because those things really can impact your business.” @jurhyu #DTCPOD“If you have the QR code on the package and someone scans it, it gives more surface area for you as a brand to do more education or maybe introduce them to some other kind of experience.” @jurhyu #DTCPOD“A retailer's private label is probably the scariest competitor or potential competitor there could be because they have all your data. They know exactly what products are selling the best.” @jurhyu #DTCPODWe Speak About:[03:12] Ju introduces herself and Hero Cosmetics [04:49] The brands philosophy behind bootstrapping [07:24] The power of TikTok marketing [10:39] How the social media budget is allocated to create the most brand growth [11:59] Content strategy for social media[14:27] How the brand stays in the loop [15:59] The brand's research strategy [17:48] Creative marketing CGP brands [20:13] The brand's experimental plays [27:13] The awareness and acquisition strategy for QR codes[30:24] Why private labels can be your biggest competitor[32:56] What's next for Hero Cosmetics and where to find the brand, and Ju Rhyu onlineHow Hero Cosmetics experienced continuous growthJu Rhyu, Co-founder and CEO of Hero Cosmetics, joins the POD to give some insight on the brand's financial plan and unique marketing strategy . Hero Cosmetic is a skincare brand that is solution oriented with mindful ingredients for sensitive skinThe brand began on Amazon, and as it grew, additional products were introduced into the market and since then the brand continues to experience growth. An approach was taken of handling finances through bootstrapping, so that the brand's primary focus would not be on raising funds but rather building the brand, and as the brand grew the financial plan transitioned to form partnerships. Ju recognized that when it comes to building a successful brand, it is important to stay up to date with current trends in any way you can. Growth through TikTok and QR codesHero Cosmetics not only stands out for their skincare products, but also their unique and experimental marketing strategiesThe brand has experienced continuous sustained growth by allocating their marketing budget primarily through social mediaThe brand has created awareness for their products by utilizing TikTok as their central social outlet, which has accounted for their growthJu takes a unique approach to achieving additional growth by implementing QR codes in their packaging, and promotional events. The brand has fostered further growth opportunities through partnerships and a unique paid advertising strategy. Ju recommends being creative with your marketing and being a part of the community your brand is in.Stay tuned as Ju discusses how Hero Cosmetics advanced their product line and what specific marketing strategies have led to the brand's success If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Hero Cosmetics website: https://www.herocosmetics.us/Ju Rhyu twitter: https://twitter.com/jurhyu
Subscribe to DTC Newsletter - https://dtcnews.link/signup If you listen to this podcast, you probably know that influencers, creators, and UGC are a must-have in any DTC Marketing strategy. This podcast with Mac Enright from Lumanu breaks down strategies, the budgets, and the hacks used by some of the worlds' biggest brands (who spend 90% of their ad dollars on influencer content and whitelisting). We cover: The biggest brand wins Mac's seen in IM from a multichannel approach. What true scale looks like. How to gain ad permissions (whitelist), what it is, and why you want to try it. What stops people from whitelisting and when do you know it's time to start? Mac's top whitelisting practices including a fun INCEPTION-like ad hack to pre-frame your customers. How to build your audiences with Influencer data and why you always want to go BROAD these days. The benefits of using Lumanu and why it's a no-brainer when you're really trying to scale influencer marketing across channels. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
“By interviewing what a person is interested in, they might share it with their audience and people that are in their audience are probably going to want to purchase some similar items” @jadesai94 #DTCPOD“If you have frequently answered questions, think about how you could potentially turn those into a blog post” @jadesai94 #DTCPOD“Don't make every post about your products, it's important to use this as a space to educate, that's where you're really going to build up that brand trust.” @jadesai94 #DTCPOD“When you're thinking about content, think about how you can position your content and how you can create content for not only people that might be first time buyers, but also people that have decided to rebuy.” @jadesai94 #DTCPODWe Speak About:[01:55] Nomad's unique blog characteristics [04:20] The benefit of interviews [04:45] Additional blog post to build organic traffic [07:13] Kettle and Fire's successful blog strategies [08:51] Key takeaways from successful blog brands [09:48] Important tips for creating a blogBuilding organic traffic through blogs for eCommerce brands When it comes to attracting potential customers to your website and persuading a buying decision, blogs can be of great assistance.A few posts can help drive traffic to your brand's website and convert those viewers into customers. For some brands, blogs are the first strategy implemented to build their brand. Blogs aren't just for posting products, many times they are used to give viewers additional insight into the brand, which can optimize the customer journey. By using the resource to create content centered around your brand and using the space to educate your customers, brand trust and customer retention may be optimized. Stay tuned as we discuss three brands' successful blog strategies and tips on how to optimize your blog. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Three Ships Beauty blog: https://www.threeshipsbeauty.com/blogs/newsNomad blog: https://nomadgoods.com/pages/blogKettle & Fire blog: https://blog.kettleandfire.com/More information on creating eCommerce blogs: https://www.shopify.com/blog/blog-examples
#07 If you want to create profitable, scalable growth in a DTC channel then you must understand the makeup of an all star team.Your job as the CEO and business leader is to build a team that can put the ball in the endzone. Too many CEOs are trying to get the DTC channel going without really understanding what the key roles are.Don't worry, even experienced brands miss this step.But when they figure it out, things finally start to click.Listen in with myself and special guest Angela Ponsford as we break down the components of an All Star DTC Marketing TeamResourcesBecome a DTC Insider and get behind the scenes news and updates in your inbox. Sign up here.
“In the first couple of months we focused on getting everything up and running, and as we've grown a little bit, it's more so figuring out which one of these verticals is worth us investing more time and resources to. @Lillie__Sun #DTCPOD“All small brands can really benefit from investing in customer experience” @Lillie__Sun #DTCPOD“The customer journey is all about awareness, acquisition and retention.” @Lillie__Sun #DTCPODFor us, it's all about aligning the campaign on the core product and the core benefit, and making sure that comes across in all elements of the campaign.” @Lillie__Sun #DTCPOD“Having a community ambassador program is a great way to get that one on one communication with your customers in a timely fashion. They feel they're involved and you don't have to do so much guessing because you're getting that feedback from them.” @Lillie__Sun #DTCPODWe Speak About:[02:16] Lillie introduces herself and Three Ships Beauty [03:54] Setting a business foundation and seeing what works[06:02] Testing different marketing channels through trial and error[08:14] Elements outside of digital marketing that led to brand growth [12:59] Testing and tweaking the SMS marketing strategy[16:56] How Three Ships Beauty segments the market[19:38] Steps to optimize the customer experience [24:06] How to enhance product promotion[19:09] The company's successful approach for achieving customer retention[26:46] A unique strategy for product launching [30:53] Benefits of an ambassador program [35:01] The process for implementing technology and resources for brand growth [37:31] What's next for Three Ships Beauty and where to find Lillie Sun onlineThree Ships Beauty steps to startup successLillie Sun, leader of growth for Three Ships Beauty, joins the POD to give some insight on the direct-to-consumer business's growth, product launches, and the customer journey.Three Ships Beauty is a Skincare brand that creates effective, natural, and affordable products.Lily recognized that when it comes to startups, implementing an ambassador program will help the brand to effectively engage with their customers and organically drive awareness, leading to growth. A unique approach was taken for product launches by limiting a creative marketing that would not exemplify what the product is about, and instead focus on orienting the campaign on the core product and benefit.Lillie recognizes that in the first stages of growth, it's okay for your brand to test out everything to see what works and then dial down and what processes are delivering the most benefits.In DTC, it pays to be personable Three Ships Beauty stands out as an eCommerce skincare company that develops 100% natural plant derived products at an affordable price. The brand has experienced growth by experimenting with numerous marketing channels to see what works and curating a personable customer experience.Lillie takes a unique approach to achieving growth by not only personalizing the customer experience but also the product through a skincare quiz on their website.The brand takes additional steps to personalize their brand by segmenting their SMS channel into categories, based on what their consumers would like to hear. Lillie recommends having a good foundation in business experience before jumping into growth roles. Stay tuned as Lillie discusses non-digital marketing factors that led to growth why you don't always need to be too creative with your marketing strategy. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Three Ships Beauty website: https://www.threeshipsbeauty.com/Lillie Sun's twitter: https://twitter.com/Lillie__Sun
“Providing sample products can provide an up-sell opportunity later if someone enjoys the product and buys the regular sized version.” @jadesai94 #DTCPOD“These checkout strategies are a great way to build up excitement and build brand affinity.” @jadesai94 #DTCPOD“A mystery product is something that you can up-sell down the line as well, and so you actually have information on that product already and you could potentially even test out feedback.” @jadesai94 #DTCPODWe Speak About:[01:18] How to implement cross-selling in a checkout strategy [02:36] A pre-purchase strategy for driving urgency [04:28] A unique checkout strategy for supply[06:18] The types of customers to target Simple checkout strategies to increase online salesHow many times do you go on a website and buy more than you planned? How often are you persuaded by the pop up ads promising a discount, a sample, or a surprise product with your purchase? The answer is probably often but this isn't just happening to you, in fact, all those examples are marketing strategies implemented to increase sales. Checkout strategies are a great way to introduce your customers to new products they normally wouldn't buy and potentially gather feedback. There are numerous touchpoints during the buying process that these strategies can be placed, and it invites room for creativity for your brand. Stay tuned as we discuss three brands and their different approaches for implementing a checkout strategy. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Corey Haines' full thread on DTC: https://twitter.com/coreyhainesco/status/1414585378569297928
“We're a digital marketing agency but we've succeeded because we're thinking about the business from a partnership perspective rather than just buying media” @_Liso_ #DTCPODWe try to work with brands that we have long term partnerships with and really grow them.” @yo #DTCPOD“The importance of customer service is to actually develop those relationships with the consumer of your product.” @yo #DTCPOD“It's OK to fail, but it's not OK to fail and not learn from it.” @yo #DTCPOD“It's not just about getting the traffic and getting folks on the website. It's about what those folks are seeing, what they're thinking and what's getting them excited about the product or offer. @_Liso_ #DTCPODWe Speak About:[02:21] Troy and Mike introduce themselves and discuss previous business experience [06:56] The business plan behind JUICE [08:41] How the agency differentiates itself from the competition[09:57] Elements of strategic advising [12:58] A unique competitive edge through the customer experience [14:39] Elements curating brand revenue growth [16:30] Redefining what customer service means for the brand[21:22] Putting money in where you get money out [24:36] Advice on positioning your brand to get invested [27:29] Tips to entrepreneurs when making mistakes [29:19] What's next for JUICE and where to find the brand, Troy Osinoff, and Mike Lisovetsky online How JUICE differentiates itself as a digital marketing agency. Troy Osinoff and Mike Lisovetsky, co-founders of JUICE, join the POD to give some insight on the business's growth and customer experience strategies. JUICE is a digital marketing agency that takes a modern approach to helping other brands grow. Both co-founders recognized that their brand needed to step out of the traditional agency methods and work thoroughly with each brand to create actionable plans and a relentless approach.An approach is taken in generating brand revenue growth through relationship building in channels primarily recognized as promotional tools.Mike recognizes that it is important to create a community for your customers to provide feedback and have a personalized customer experience. There's no such thing as one-size-fits-all marketing strategyJUICE is a digital marketing agency that takes a modern day approach to helping other brands scale their businessTroy and Mike curated this entrepreneurial opportunity through a well experienced past in business endeavours.Both co-founders view their agency as a partnership with other businesses, and take a unique strategy of limiting their clientele to brands they believe they can grow. Their brand takes a strategy to foster growth by implementing activities catered towards customer retention, with the idea in mind that activities meant to help a customer will result in positive feedback. Troy recommends learning from your mistakes as an entrepreneur and using the experience to your benefit. Stay tuned as both co-founders discuss their fund for JUICE and additional ways to scale a business.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:JUICE website: https://www.thinkjuice.com/Troy Osinoff's twitter: https://twitter.com/yoMichael Lisovetsky's twitter:https://twitter.com/_Liso_
“Know a couple or at least one brand that you want to check out and then look at some other brands related to it for competitive research.” @jadesai94 #DTCPOD“Tiktok can be a great discovery source for finding what products are working really well on their platform and popular hashtags.” @jadesai94 #DTCPOD“If you go into Twitter and type in the name of a product, you can search for other similar products as well.” @jadesai94 #DTCPODWe Speak About:[01:01] How to use Facebook for competitive research [02:05] Navigating instagram for landing pages and product research [02:51] A resource to identify new brands on the rise and brand research[03:24] Using TikTok as a discovery source[04:26] How to use Twitter for product comparison [05:16] Up and coming marketplaces How to get an undercover look at your DTC competitorsCreating a product that differentiates itself in the market is a key strategy that leads to brand growth, but this element is not as simple as it sounds.First you have to look at your competition to know what you're dealing with, but how do you go about this? This can be done through competitor research, knowing what similar brands are doing and their strategies for growth and retention will help you learn about the market.There are numerous sources beneficial for finding competitors, and these sources can provide insight into what's working for a brand, whether it's ads, their websites, trending products, or more. Stay tuned as we discuss media platforms useful for researching brands and how to navigate them. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Facebook ads library: https://www.facebook.com/ads/library/Nextbrand trending brands: https://www.nexttbrand.com/
Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
Join us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online. We're also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements: Positioning Presence Process People Progression Get the show notes @ https://exposureninja.com/podcast/204/ Get a FREE review of your website https://exposureninja.com/review/
“Being a good person, treating people like humans, and delivering experiences with empathy every day is number one for our brand.” @eliweisss #DTCPOD“Knowing you'll be taken care of makes you want to come back. It's not rocket science, so long as the product is great.” @eliweisss #DTCPOD“When it comes to building a team, it really matters to hire the really good people that deeply care. You can teach anyone how to use tools, but you can't teach people to give a shit.” @eliweisss #DTCPOD“Giving your team the allowance to create these experiences, empowering them to create these experiences for the customers, is important.” @eliweisss #DTCPOD“Do not take what you learned last year and use it this year, constantly learn and listen and engage with customers. @eliweisss #DTCPODWe Speak About:[02:28] Eli introduces himself and Olipop [03:45] What customer experience means to the brand[05:34] How to curate an intentional SMS [09:01] Implementing personalization into a marketing channel [12:13] Elements of a subscription to create retention [15:01] Where to brand discovers inspiration for their subscription model [15:53] Factors that have led to brand growth [20:31] important steps during customer acquisition [22:13] How to scale the customer experience[24:16] The importance of empowerment [25:48] Allocating finances to the customer experience [27:17] How to drive brand loyalty [29:43] Thinking like a customer [31:58] What's next for Olipop and where to find Eli Weiss and the brand onlineHow OLIPOP scales customer experienceEli Weiss, director of customer experience at Olipop, joins the POD to give some insight on the business's growth, customer experience strategy, and retention. Olipop is a beverage company, formulating a gut healthy soda with plant fiber, prebiotics, and botanicals.Eli recognized that when it comes to creating a good brand, having a good product is only half the formula to keep consumers happy and returning. Providing consumers with a positive, personalized, and interactive customer experience is an essential factor leading to brand loyalty. Eli points out that anyone can be taught the skills to perform in a work setting, but you can't teach someone to care about your brand so it is important to hire the right people.In DTC, you have to think like the customer to winOlipop stands out as an eCommerce beverage company, not only for its modernized product, but also for the brand's exceptional customer service.The brand has experienced growth and customer retention by prioritizing the customer experience and developing a thoughtful subscription model. Eli takes a unique approach to achieving successful retention by developing an SMS channel that caters to the customers needs rather than a brand incentive to increase sales. Additional steps to improve the customer experience are taken by listening to the customer and responding to their needs. Eli recommends discovering ways to make your subscriptions exclusive without intruding on consumers' feed. Stay tuned as Eli discusses key components to heighten the customer experience and how empowering your team leads to success. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Olipop's website: https://drinkolipop.com/Eli Weiss's twitter: https://twitter.com/eliweisss
“Set your goal to get subscribers to engage with your brand and set the tone of the relationship.” @jadesai94 #DTCPOD“The second email you send should focus on the brand story, unique quality standards that you might have and the benefits of shopping with your company.” @jadesai94 #DTCPOD“The last email you send needs to focus on the community aspect.” @jadesai94 #DTCPO“Frequency is an important factor that's used for ads, and there's no reason why it's not relevant to email.” @jadesai94 #DTCPODWe Speak About:[00:59] Intro to non-buyer welcome series[01:54] Defining non-buyers and the first step in attracting them through an email sequence [02:57] How to formulate an email to potential consumers [04:19] When to send a second email and what to include [05:28] What to include in a third email to promote customer conversion [06:15] Outline for the last email in the email sequence In DTC, frequency is key to convert non-buyersAttracting new customers doesn't always succeed on the first try, and these types of shoppers, who have not yet purchased your product, are known as non-buyers.So how do you promote customer conversion? Sometimes influencing the amount of times a person comes into contact with your ads will promote purchase behavior.One marketing strategy used to sway potential customers is through an email sequence.Stay tuned as we unwrap an email marketing outline by Chase Dimond, and how to tailor the four types of emails designed for customer conversion. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Full thread on non-buyer welcome series by Chase: https://twitter.com/ecomchasedimond/status/1378008560894767104Chase's email newsletter: https://chasedimond.com/chase-email-newsletterChase's podcast: https://kite.link/chase-dimond-podcast
“The idea has always been trying to crack the system of what makes brands work and what makes brands fail in some cases, and then reverse engineer it” @markpatchett #DTCPOD“The first bit is to really understand the core fundamental numbers of your actual business” @markpatchett #DTCPOD“Take care of the right people that are going to amplify my brand because it compounds and increases your conversion rate and allows you to spend more money.” @markpatchett #DTCPOD“When you're starting out, go to where the audience is largest and the platform is most sophisticated.” @markpatchett #DTCPOD“Brand is really about the continuity of a strong message across all of the different touch points when someone comes into contact with your company.” @markpatchett #DTCPOD“As you start scaling your brand to new audiences, you may find that you need to tweak the way you communicate what your product does and what your brand is about to actually work for that large audience.” @markpatchett #DTCPOD We Speak About:[00:56] Mark introduces himself and Growth Shop [02:11] Previous entrepreneurship that led to creating a successful brand [04:40] Advice to brands before scaling a business [07:31] Acquisition strategies for inventory [09:47] The importance of paying more when it comes to contracts [11:01] Implementing personal relationships to maintain customer engagement [13:17] Where to disperse spending when scaling a brand [16:37] Major components of scalable growth [18:37] What a brand really is [21:23] Breaking down marketing activities for retention and new customer acquisition[22:23] Why brands should evolve [23:33] Building an unfair advantage[25:21] The framework for product differentiation[28:52] Pivotal roles in brand growth[31:30] The importance of a collaborative customer service [33:17] Where to find Growth Shop and Mark Patchett onlineHow a past in entrepreneurship led to the future of Growth ShopMark Patchett, founder of Growth Shop, joins the POD to give some insight on the business's strategy for helping brands scale their business without outside capital. Growth Shop is an eCommerce organization that advises, invests, and acquires direct to consumer brands and supporting technology platforms. Mark realized from his experienced past as an entrepreneur that he had gained important insight as to what makes a brand work and what doesn't. He then founded Growth Shop as an embodiment of this knowledge with a goal in mind of helping other brands scale their business. A unique perspective on scaling a business is taken by an emphasis on evolving your brand. Mark views a brand as a product that continually changes as the consumer expands. Mark recognizes that brand is continuity, and maintaining a strong message across all touch points for your brand is crucial for growth. Sometimes in DTC, it's all about building an unfair advantageGrowth Shop stands out as an eCommerce company that helps direct to consumer business grow exponentially and sustainably.The business enables brand growth by prioritizing key roles such as acquisition strategies, maintaining product excitement, and iterating the importance of customer service on all levels of operation.Mark takes a further approach to achieving successful growth emphasizing the importance of having an unfair advantage for your brand. One simple strategy Mark has suggested for achieving this is through customer engagement. By asking why customers buy your product or what would make your product better, an unfair advantage can be curated. Mark recommends implementing personalization into your brand and keeping operational costs as low as possible.Stay tuned as Mark dissects the meaning of a brand and how a collaborative customer service can make or break your company. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Growth Shop's website: https://growth.shop/Mark Pachett's email: mark@growth.shop.comMark Patchett's linkedin: linkedin.com/in/markpatchett
“The strategy that's been gaining more traction recently is engaging brand created content.” @jadesai94 #DTCPO“Accounts creating content around their domain of expertise creates views and followers that translates over into an owned audience” @jadesai94 #DTCPODWe Speak About:[00:42] Jay shares a resource on fastest growing brands on TikTok[01:45] Brand content strategies[03:05] Which strategies are gaining and losing traction[04:23] Brand categories leading the way on TikTok [05:50] Translating an analysis on TikTok brandsA behind the scenes look at the top eCommerce brands on TikTokOnline brand promotion offers the advantage of exposing your brand to a wide variety of demographics at a low cost, and TikTok is one of many media outlets that can provide this.Jay discusses an analysis of the top 50 brands growing on TikTok and their strategies used to achieve growth. Key takeaways include what strategies are gaining and losing traction, and what methods are gaining a high turnover rate for followers.Stay tuned as Jay dives into the different categories of brands and which ones are dominating the social media platform.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Nextbrand Substack: https://nexttbrand.substack.com/Nextbrand website: https://www.nexttbrand.com/Spreadsheet with top 50 brands on TikTok: https://docs.google.com/spreadsheets/d/1nvdoNCOygpwIN4j5IB48qlIfKsCVsxZbGqpBdhuJQzM/edit#gid=422642932
“People are starting to get back to normal in some places, which means that habits are starting to change ” @jadesai94 #DTCPOD‘We're going to be expanding into customer experience leaders, product builders and more” @jadesai94 #DTCPOD“We're so excited to share with you more stories of not only agency owners giving some great advice, but also brand vendors, marketers, customer experience leaders and more.” @jadesai94 #DTCPODWe Speak About:[00:36] Changes in consumer habits [01:23] Previous guests on the DTC pod[02:05] Exciting news and what's next for the DTC podWe're celebrating half a year on the DTC POD by discussing some exciting new ideas to come!As retail begins to open back up and things start getting back to normal, consumer habits continue to change and evolve and we plan on providing insight to that experience.Jay discusses previous guests on the POD who persevered through COVID-19 as agency owners, brand founders and marketers. Stay tuned as Jay discusses new things to come for the DTC POD and an outline of what to expect for the second half of the year!If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
“It's cool to see other ambassador programs that are empowering individuals to share and talk about a brand.” @jadesai94 #DTCPOD“Coldest Water is teaching people how to become better influencers and to sell better, and I think it's a big win for not only the brand but also the ambassadors.” @jadesai94 #DTCPOD“One aspect of the landing page that works really well is that they quickly jump into the benefits and what you can do with the brand.” @jadesai94 #DTCPODWe Speak About:[01:03] Coldest Water's successful landing page [02:58] A rare aspect of their Ambassador landing page[03:22] How they connect to their audience [04:38] A unique factor of Cold Water's ambassador program[06:41] How the brand creates learning opportunities for their ambassadorsColdest Water's ambassador program differentiates itself from the norm There are numerous strategies a business can use to promote their brand, and one common technique is through the use of brand ambassadors.This marketing strategy allows individuals to form a partnership with a company and personally promote their product(s).However, Coldest Water takes an uncommon approach to their ambassador program by using it as an educational opportunity for their promoters and creating a unique incentive to sell.Stay tuned as we discuss how Coldest Water's stays transparent with their ambassadors and additional factors of their landing page. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. Mentioned Links:Coldest Water ambassador landing page: https://thecoldestwater.lpages.co/coldestsponsorship/Coldest Water ambassador program pricing: https://thecoldestwater.com/join-us/Coldest Water on TikTok: https://www.tiktok.com/@thecoldestwaterColdest Water brand hashtag: https://www.tiktok.com/tag/thecoldestwater
“We found a product, created it, brought it to market, rapidly scaled multiple brands, and eventually sold our brands. That's how we were able to grow our agency so fast.” @iamdansnow #DTCPOD“The best way to think about content, in terms of when it's time to launch a brand, is to put together various customer personas that you think might be in the market to buy your products” @iamdansnow #DTCPOD“There is a reason why when you grow a company you hire people because you can't do everything yourself. People give you more leverage than you trying to do things yourself.” @iamdansnow #DTCPOD“If you've got great engaging content that resonates with your target persona, your clickthrough rates are going to be higher quality scores.” @iamdansnow #DTCPOD“If you grow too fast, odds are your customer experience is going to take a hit, and products are going to be delayed” @iamdansnow #DTCPODWe Speak About:[00:55] Daniel introduces himself and The Snow Agency [02:13] The motive behind building the brand[03:38] Tips for product launching [05:45] How to find your target audience[07:45] How to turn an idea into a business opportunity [09:48] When to keep content in-house and when to outsource [11:51] When do do it yourself and when to seek an expert [14:44] Key indicators for finding the perfect product market fit [16:54] The Snow Agency's strategies for growing brands [17:53] When to use a subscription [20:08] How to keep the brand in the customers' mind [21:22] Daniel's most impactful marketing projects [23:19] The importance of content [25:30] Biggest mistakes to avoid when growing a brand [26:39] What's next for The Snow Agency and where to find Daniel Snow online How The Snow Agency helps to scale your business Daniel Snow, Co-founder of The Snow Agency, joins the POD to give some insight on the digital marketing service and how to scale and grow a brand. The Snow Agency is a full service digital marketing agency that offers unique digital strategies to help build your business. Daniel recognized that when it comes to brand growth, it is important to not try and do everything yourself. Creating a community and hiring people to help take the pressure off learning everything yourself creates an environment for success. Content for advertising is recognized by his business as one of the most important aspects of building a business, and The Snow Agency works diligently to deliver this.Sam recognizes that keeping the customer happy is a top priority, and incorporates this idea into his own brand. Sometimes In DTC, it's okay to ask for helpThe Snow Agency stands out as a new but successful virtual marketing agency. It was founded two years ago, yet it's a fast growing agency with an experienced team. The agency has experienced continuous sustained growth by using their previous knowledge in the industry and iterating the importance of developing creative content for advertising. Daniel's approach to helping brands grow is analyzing potential subscription opportunities for customer retention creating strategies to keep the target audience focused on the brand. The brand has fostered success for their clients by enabling marketing strategies to put the brand in a position of success.Stay tuned as Daniel discusses common mistakes to avoid when growing a brand and how to locate and grow your target audience. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:The Snow Agency's website: https://thesnowagency.com/Daniel Snow's twitter: https://twitter.com/iamdansnowDaniel Snow's Instagram: https://www.instagram.com/dapper/Daniel Snow's email: Dan@thesnowagency.com
“A market basket analysis helps you better understand purchasing patterns.” @jadesai94 #DTCPOD“Doing a basket analysis can show you combinations of products that are most frequently occurring together in your orders.” @jadesai94 #DTCPOD“A basket analysis can help you optimize your conversion rates, your average order value, and your customer lifetime value.” @jadesai94 #DTCPODWe Speak About:[00:56] What is a basket analysis [01:26] How a basket analysis can help optimize your business[02:31] Ways to use a basket analysisA market basket analysis should be a standard analysis for any eCommerce brand with multiple SKUsBetter understanding customer purchasing patterns is a primary factor for increasing sales.So what strategies can a brand initiate to gain a greater understanding of their customers' relationships with their products? A basket analysis is a data mining technique used to identify purchasing patterns and optimize conversion rates, average order value, and the overall customer lifetime value. This strategy can help to give suggestions in terms of cross-selling and promotions to increase overall sales.Stay tuned as we discuss specific strategies to use when conducting a basket analysis. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:More on running a market basket analysis: https://gecdesigns.com/blog/how-can-market-basket-analysis-help-e-commerce-businessAn example of running a market basket analysis: https://smartbridge.com/market-basket-analysis-101/
“A lot of product searches nowadays are happening on mobile, you want to make sure your navigation is really clean and easy to use.”@jadesai94 #DTCPOD“If you're having trouble figuring out what to name a category, see what else is out there in the market, check out your competitors and see what product categories they're using.” @jadesai94 #DTCPODWe Speak About:[00:35] Structuring product categories [01:06] Levels of navigation for categories [02:23] The importance of having good search [03:15] How to research the market Simple tips when it comes to structuring product categoriesWhen attracting an audience to your brand's webpage, it is important to stay organized. One key way to do this is through efficiently structuring product categories so that your potential customers can find what they are looking for. One important idea to keep in mind is how to navigate this factor with the rise of mobile shopping. Stay tuned as we discuss three simple tricks to optimize product categorization and what to avoid . If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
“It's the simple stuff that makes a difference and drives the needle. Talking to your customers, making sure you have open feedback channels, and knowing who your users are.” @jadesai94 #DTCPO“Content marketing, even though it's a longer term play, can build a brand and an audience and help you acquire customers in a way that's not dependent upon the customer acquisition cost.” @Ramone #DTCPOD“It doesn't just have to be your core product that you're generating all your revenue from.” @jadesai94 #DTCPOD“You don't have to limit yourself to one product, a lot of people have expanded into other brands and have worked on other things as well” @jadesai94 #DTCPODThe DTC POD community is a hub of resources for founders to be able to learn from each other, grow a business faster, and not have to make errors that other people have already made.” @ramongberriosWe Speak About:[00:49] Host Jay and Ramon reflect on past episodes [03:12] A brand building resource [04:38] Having one product skew[07:39] Simple steps founders have used to drive sales [09:44] Creative customer engagement strategies founders have initiated [11:06] Unique ways to enable revenue growth[12:29] Expanding to other brands [13:50] How the DTC podcast has evolved We’re celebrating 100 episodes of the DTC POD by reflecting on key brand growth strategies from foundersReflecting back on previous episodes, there are many creative and innovative techniques founders have used to build their successful brand. Jay and Ramon discuss these techniques and their greatest learnings from these founders.Key takeaways, such as focusing on the simple steps to drive revenue and what it means to only have one product skew, are discussed. Stay tuned as Jay and Ramon dive into a few founder’s marketing strategies that helped them to build their brand. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
“The program allows these tastemakers and insiders, which are essentially macro and micro-influencers, to create their own storefront for West Elm.” @jadesai94 #DTCPOD“The ambassadors get early access to product launches and catalogs, giving them the ability to add new items to their shops.” @jadesai94 #DTCPOD“This is an interesting idea, to set up some sort of ambassador program that gives your influencers the ability to select what matches their personal preferences.” @jadesai94 #DTCPODWe Speak About:[01:08] Background of West Elm collective [02:54] West Elm’s unique ambassador program[03:44] Unpacking West Elm’s new influencer marketing strategy [04:44] Where to find the West Elm collectionsWest Elm’s new approach to an ambassador program and influencer marketing Product promotion is a fundamental factor for brand growth, and West Elm’s new strategy might be one of the best ones out there.There are unlimited ways for a brand to exercise creativity while bringing awareness to their product, and one common technique to drive revenue is through influencers.West Elm has taken a new approach to this by creating an ambassador program where anyone can apply to be an influencer, and if approved, each individual can create their own store front. This approach not only personalizes the brand, but also attracts a wider audience that may have a preference for one influencer’s collection over another’s. Stay tuned as we dive deeper into West Elm’s innovative marketing strategy and how this technique can be used to drive traffic . If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:West Elm Collective Landing Page: https://www.westelm.com/shop/collaborations/we-collective/More on West Elm’s new program: https://www.modernretail.co/retailers/west-elm-is-launching-a-new-influencer-network/
“Community is everything, that's absolutely shaped the way that I approach eCommerce brands.” @pug #DTCPOD“Managing one brand and managing six brands actually doesn't mean that it's six times as hard as long as you're able to follow the same framework and systems.” @pug #DTCPOD“My background as an influencer helped me understand how to make content as a brand.” @pug #DTCPOD“If a secret is the only thing that's keeping my business afloat, then I'm standing on weak ground.” @pug #DTCPOD“Make sure that you can stretch the lifetime value or increase the chance of customers coming back so you don't have to spend money acquiring them all over again. That's how you survive.” @pug #DTCPODWe Speak About:[01:02] Jason introduces himself and Wonghaus [01:59] How Jason got his career started[04:38] The importance of community [06:40] Tools and resources to identify and learn about your target audience [09:13] How to use influencers to locate your audience and increase promotion[12:02] The creation behind Wonghaus [14:25] Jason’s process for developing and expanding products [16:13] Important factors for driving sales [18:31] Sharing knowledge to other founders through Shopify [22:08] Leveraging tiktok for brand growth[25:36] Tiktok’s unique algorithm for attracting an audience [31:57] additional projects Jason has worked on[35:57] What’s next for Wonghause and where to find Jason Wong onlineBuilding a brand starts with the community Jason Wong, entrepreneur and managing partner of Wonghaus, joins the POD to give some insight on the venture studio and strategies for building a brand.Wonghaus is a brand incubator focusing on creating solutions for eCommerce merchants.Jason recognizes that an important component of brand promotion is creating a community for your product and understanding how to market to that community. A beneficial approach for brand development is suggested by first creating products derived from a solution to a problem, and then from there engage in market research. Virtual strategies for eCommerce brand promotion Wonghaus is a fast growing venture studio helping brands in the consumer space, and one of jason’s many marketing projectsJason’s incentive for creating Wonghaus was to create more companies, with the idea in mind that following the same framework and systems for each brand is the key to managing them all successfully. Jason discusses how to locate the right influencers for your brand through their audience composition and affinity, and how to optimize this strategy to create brand recognition and audience attraction. TikTok’s unique algorithm that differentiates it from other media platforms in attracting consumers is also discussed.Stay tuned as Jason shares additional projects he is working on and important tips from these experiences. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Wonghaus’s website: https://www.wonghaus.com/Jason Wong’s Instagram: https://www.instagram.com/pug/
Adrijan Scekic is the founder and CEO of CRYPTOTAG, the world's premier private key storage solution. CRYPTOTAG allows you to store your recovery words on 6mm thick bulletproof titanium. In this conversation, we discuss:- The importance of using CRYPTOTAG- Shamir's Secret Sharing (SSS)- Storing your crypto on titanium- Crypto mass adoption + regulation - Pivoting from B2B to DTC - Marketing strategies in crypto - Crypto in AmsterdamCrypto Tag:- Twitter: @CRYPTO_TAG- Website: cryptotag.io - Instagram: @cryptotag ------------------------------------------------------------------------CoinPokerCoinPoker is a revolutionary blockchain technology-based platform that was developed by an ambitious team of poker lovers.CoinPoker uses USDT as the main in-game currency and CHP as in-game fuel, offering all benefits of the crypto world alongside. CoinPoker also features instant and secure transactions using USDT, ETH, BTC or CHP tokens and no KYC.CoinPoker users get huge promotions, as they give away thousands in fiat value each week. CHP is the currency of the CoinPoker economy providing players with exclusive benefits and supports future developments delivered to the CoinPoker community.Play some hands, collect wins, and cash out in Bitcoin, Ethereum, or CHP!Twitter: @CoinPoker_OFFWebsite: coinpoker.comTelegram: @officialcoinpoker
“When we're talking about break-even ROAS, the real importance comes into mind when you're comparing it to your actual return on ad spend.” @JayAtSwpely #DTCPOD“When the break-even ROAS number and the ROAS number are very close together, that means that you might have a better chance of profitability.” @JayAtSwpely #DTCPOD“Discounts can be really helpful for achieving ROAS goals. But be careful because they can also increase what you need to break even.” @jadesai #DTCPOD“Product customization or monogramming can help boost brand loyalty.” @jadesai94 #DTCPOD“A lightly discounted bundle of complementary products can boost your average order value.” @jadesai94 #DTCPODWe Speak About:[00:57] Defining ROAS[02:34] How to calculate your break-even ROAS [04:34] The importance of discounts[06:14] Tips to maximize your ROAS and reach your break-even ROAS doesn’t always paint the full picture, so make sure you check break even ROAS tooWhen building a business, there are many strategies to measure success. The strategy discussed in this episode is break-even ROAS, which gives a business an idea of what their margins are and return on dollars spent. To make money you have to spend money, and it is important for businesses to measure costs against return value to examine how to maximize profits. Stay tuned as we discuss how to calculate discounts into your break-even ROAS, and other techniques to increase returns on dollars spent. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:More on break-even ROAS: https://marketerhire.com/blog/how-to-calculate-roas
“Having a quiz to connect with your customers on site has become almost an essential part of the shopping experience.” @Tina_Donati #DTCPOD“You're collecting key insights about your customers with every question you ask and then using that to create personalized recommendations and personalized future engagements.” @Tina_Donati #DTCPOD“Quizzes are an opportunity to increase AOV because you have people purchasing more than maybe they would if they were just cruising through your website and happened to find that one single product.” @Tina_Donati #DTCPOD“An advantage of using a quiz is having personalized emails, SMS, and Facebook messenger messages that you send to customers to bring them back, and to engage with them again.” @Tina_Donati #DTCPOD“Based on the information that you've collected through a quiz, you can be strategic about the questions you ask to get that information, you've learned so much about who your customers are to create this full profile of every single one of them.” @Tina_Donati #DTCPODWe Speak About:[01:04] Tina introduces herself and Octane AI [02:17] The development process of Octane AI[04:34] The different types of quizzes and the benefits it builds for a brand[06:24] How the tool collects insight and offers personal engagement for customers [09:59] Marketing strategies to optimize the consumer quiz experience[13:26] How quizzes maximize AOV [15:36] what strategies work best for cross and up-selling [17:44] How quizzes create an informed and personal brand [23:28] Additional brand value [25:33] How and when to implement a quiz in the customer journey [28:16] Creative ways to introduce personalized products [30:49] Where to find Tina Donati and Octane AI onlineIf you want to build a strong brand, you need build strong relationships with customers (and use quizzes!)Tina Donati, content marketing manager of Octane AI, joins the POD to give some insight on the business, and the creative value quizzes can add to your brand . Octane AI is an all-in-one platform for quizzes, messenger, SMS, and opt-ins that powers a personalized cross-channel experience. Tina recognizes that when it comes to building a brand, knowledge about your customers and personal engagement are key components for customer retention and brand growth.To provide this experience, Tina is part of a team that focuses on developing this value for businesses. An approach to gaining these key components is through quizzes. Offering a customer quiz on the brand website provides useful information to the brand and creates an engaged experience for the customer. Tina recognizes the importance of this, and Octane AI has developed a shop quiz platform that businesses can use.In DTC, you need to find unique ways to add value to the customer experiencePersonalized quizzes can be great for optimizing the customer experience and driving brand affinity. Quizzes can act as product recommenders and virtual assistants, adding value to the customer experience as they lead them to personalized products and create cross-selling. This in return may lead to an increased AOV.Tina addresses the types of quizzes and how to utilize them to create an engaged consumer. Further brand opportunities are discussed through marketing strategies with quizzes.Stay tuned as Tina discusses the post-purchase process and lifetime value tips when integrating a shopping quiz. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Tina Donati’s email: tina@octaneai.comTina Donati’s linkedin: https://www.linkedin.com/in/christina-donati-61Octane AI’s website: https://www.octaneai.com/
“Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty brand partner with other brands that actually speak to your mission.” @connersherline #DTCPOD“I like thinking about my influencer strategy with the micro-influencers mostly, and then plugging in a few strategic macros that we create a longer-term relationship with.” @AmandaMGoetz #DTCPOD“As it becomes easier and easier to create products or offer classes or sell content, the relationship that you build with your customer is going to be the biggest key.” @LukasThoms #DTCPOD“The main thing is just listening to our customers, who already love your products and asking them what they want to see next.” @jazyfent #DTCPOD“If you have good people and the position is not working, recognize if they bring value to the company, then figure out how to make it work in another position.” @irleslie #DTCPODWe Speak About:[00:57] Advice on brand partnerships[02:21] Influencer marketing and strategies [03:56] The importance of building customer relationships[05:41] The benefits of customer feedback [07:14] Paying attention to the inner workings of a business We’re recapping some of the best tips from DTC and eCommerce leadersThere are many strategies the businesses take on when building a successful brand.These strategies can range anywhere from product promotion to customer retention, all sharing a common goal of building a successful business. Many companies take different approaches to gaining brand awareness, and learning tips and tricks from numerous companies is a beneficial component to building your own brand.Stay tuned as we discuss important tips from previous episodes, and what key strategies led these companies to the success they have today. From leaders of 8-figure brands to eCommerce influencers and more.If you missed part 2, you can access it here! If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Podcast with Conner Sherline on brand collaborations: https://trend.io/blog/brand-partnerships-collaborationPodcast with Amanda Goetz on using influencers for SMBs: https://trend.io/blog/early-stage-smb-influencer-marketingPodcast with Lukas Thoms on brand storytelling: https://trend.io/blog/design-brand-storytellingPodcast with Jaz Fenton on hero products: https://trend.io/blog/hero-products-rebranding-yellow-beautyPodcast with Ian Leslie on lessons from a CMO at a 10-figure brand: https://trend.io/blog/industry-west-b2b-dtc-sales
“Our hypothesis was if we can really give content a shot and really invest in content marketing for a couple of months, maybe that can be our competitive moat.” @JVMeredith #DTCPOD“The way I look at retail is ‘if we're not on the aisle in the broth and stock section, then we're going to lose market share’.” @JVMeredith #DTCPOD“I think the key thing is to remember, is our marketing plan is just a plan and plans change constantly. It's important for us to be flexible to where, as we see opportunity, we're able to jump on it.” @JVMeredith #DTCPOD“We try to leverage our experience on the performance marketing side to get what we need from the retail side.” @JVMeredith #DTCPOD“Our core channels from the early stages were influencer and affiliate marketing and they are still core channels for us today.” @JVMeredith #DTCPODWe Speak About:[01:15] Backstory on Trend’s personal connection to Kettle & Fire [02:30] About Jack and Kettle & Fire[05:00] Kettle & Fire’s unique content marketing approach[06:00] Why Jack and his team invested heavily in content and the results that followed[10:15] Kettle & Fire’s Facebook ads approach with a consumable good[12:50] How retail plays into Kettle & Fire’s marketing strategy [15:25] Jack’s approach to setting KPIs for Kettle & Fire[17:20] Trying to attribute and get data on retail sales[19:50] Key metrics for retail sales[22:55] How Kettle & Fire nailed their first retail experience[25:40] The channel Kettle & Fire used while warming up SEO[28:05] How Jack does influencer and affiliate marketing[33:20] What’s next for Kettle & Fire?The scrappy marketing that grew Kettle & Fire into an 8-figure brandJack Meredith, VP of Marketing at Kettle & Fire joins the POD to talk about their unique approach to marketing and growth that’s turned the brand into a retail and DTC star.Kettle & Fire is a brand that has created the first 100% grass-fed, shelf-stable beef bone broth.When Kettle & Fire started, they didn’t have a ton of money resources to grow the brand. So instead, they turned to content and influencer marketing.Content has been a huge growth lever for Kettle & Fire. Today, the brand ranks at the top for hundreds of keywords that creates a great funnel for customers.Jack and his team have taken an almost B2B-like approach for content marketing and it’s paid off big time.Tracking performance is key to growing a brand, even when data is hard to come byContent and influencer marketing aren’t the only growth levers for Kettle & Fire though.As the brand has grown, paid ads and retail have become a large source of growth for the business.Opening up the retail channel specifically has yielded huge returns for the business. Jack sees it as a way to complement the online strategy.Even though retail data is hard to come by, the brand is constantly trying to use their learnings in performance marketing to track performance in retail better.Stay tuned as Jack breaks down all of the channels Kettle & Fire uses for marketing, how they’ve mastered retail, and the exact KPIs the brand uses to grow.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Kettle and Fire’s website: https://www.kettleandfire.com/Jack’s Twitter account: https://twitter.com/JVMeredithJack’s DTC playbooks: https://www.dtcplaybooks.com/
“Pinterest is a great opportunity to be able to direct traffic to where you want it to go.” @jadesai94 #DTCPOD“About 97% of the top pinterest searches are unbranded, this gives brands a huge opportunity to engage with customers who are planning future buying decisions” @jadesai94 #DTCPOD“Pinterest is a great way to build a community and educate customers.” @jadesai94 #DTCPODPinterest isn't just a great place for static image content, videos can also highlight your brand and the product functionality ” @jadesai94 #DTCPODWe Speak About:[00:53] Pinterest as a user-generated platform[01:21] How to promote products through the shopping experience [02:11] Utilizing pinterest to direct traffic[03:37] Pinterest marketing tools and techniques [05:10] Well-established brands on pinterest[05:46] The analytic benefitsOften forgotten, Pinterest can be a great place to grow your brandProduct promotion is the first step to building a successful brand, and this element can be accomplished in various unique ways.Many brands take to Facebook and Instagram to engage with potential consumers, but there’s an underlooked platform with a high rate of users - Pinterest.Pintrerst is a popular social media outlet known for its creative user-generated content, and its development as a purchase point to connect users with brands.Not only can this platform be utilized to inform users of your product, it's also a beneficial resource that provides feedback on competitors. Stay tuned as we discuss key strategies for marketing on Pinterest and additional components to increase brand value through this platform. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Key Pinterest stats: https://blog.hubspot.com/blog/tabid/6307/bid/31147/the-ultimate-guide-to-mastering-pinterest-for-marketing.aspxBrands with great Pinterest strategy: https://later.com/blog/brands-on-pinterest/How to build your own Pinterest strategy: https://www.oberlo.com/blog/nail-pinterest-marketing-pinterest-ads
“We had another launch within the first hour. We did one hundred and fifty thousand dollars of sales and then we sold out.” @jordan-west-marketer #DTCPOD“You're either going to pay with your time or you're going to pay with your money to the big platforms.” @jordan-west-marketer #DTCPOD“People that like the same product love to be validated in their choices, and when you gather everybody together in a VIP group, they're validating each other.” @jordan-west-marketer #DTCPOD“A great way to get feedback is by running post purchase surveys.” @jordan-west-marketer #DTCPOD“Build that gathered community where people can talk back and forth among themselves and create something bigger than you could create by just advertising to them.” @jordan-west-marketer #DTCPODWe Speak About:[01:09] Jordan introduces himself and Mindful Marketing [05:42] How minimal advertising became profitable [07:07] How having a VIP Facebook group led to higher sales[12:46] The strategy for obtaining initial users [14:18] Sustainable group growth[15:53] How to run a successful product launch while building an audience [17:06] How gathering consumers together generates brand buzz[18:44] Utilizing post-purchase surveys [21:00] Mixing up the product launch strategy[22:22] Strategies for increasing customer lifetime value[24:32] The benefits of utilizing consumer generated content [26:46] Tips on how to grow and scale your business [28:08] Where to find Mindful Marketing, and Jordan West onlineHow one brand supercharges growth with a Facebook GroupJordan West, agency owner of Mindful Marketing and co-owner of Little and Lively clothing, joins the POD to give some insight on the direct-to-consumer business’s growth, marketing strategy, and customer retention. Mindful Marketing is a digital marketing service aimed to help businesses find customers. This company derived out of the strategies that were used to market his own clothing company, Little and Lively.Jordan recognizes that when it comes to brand promotion, product launches are a valuable way to generate business and increase profit. To initiate this marketing strategy, Jordan produces gated and ungated launches to keep customers excited and ready. A beneficial approach was taken by utilizing a VIP Facebook group to centralize customers, which has created a platform for customer feedback and consumer generated content. This entail has led to higher profits. Jordan values the feedback from his consumers, and knows that building a loyal following is a key strategy for building a brand.Sometimes in DTC, let the people do the talkingMindful Marketing stands out as an online service agency that was created to help others grow a business, by using marketing experience from their own clothing company. Jordan takes a unique approach to achieving successful growth by limiting costly advertising and benefiting from consumer generated content.The brand favors a VIP Facebook group, which has given customers a platform to promote and provide feedback on products as well as get premium access to gated product launches and limited offers.Jordan recommends continually developing new products and to establish a goal with your advertising besides driving straight purchases. Stay tuned as Jordan discusses how building a gathered community creates profit and additional techniques to promote products . If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mindful Marekting’s website: https://mindfulmarketing.co/sales/-launch-checklistJordan West’s Linkedin: linkedin.com/in/jordan-west-marketer
“Native deodorant went from zero to selling for $100M in 2.5 years.” @jadesai94 #DTCPOD“It's important to have sustainable growth. Sometimes businesses die from not having enough customers and sometimes businesses die from having way too many customers at once.” @jadesai94 #DTCPOD“Nail down that product and provide a really good experience and a really good product that people are going to repurchase from, before you think about expanding your line.” @jadesai94 #DTCPOD“You have to focus on where you are getting the most money from time spent, per dollar spent and how you can double down and grow and scale that channel. ” @jadesai94 #DTCPOD“The big points from this growth story are standing out from the crowd with a bold message, really understanding your customers and building your business in a way that builds repeatable business.” @jadesai #DTCPODWe Speak About:[00:56] How focusing in on profitable purchases led to high customer retention [01:48] Curating meaningful hero products[02:51] The benefits of modifying a product through customer feedback[04:26] The importance of sustainable growth[05:27] Marketing strategies that led to strong brand retention [07:00] How deep customer understanding can drive more product usage [07:59] Key points in Native’s growth story In DTC, brand growth starts with listening to the people Customer retention is a key strategy that leads to brand growth, but this element is not as simple as it soundsSo how do you create a meaningful product that will build the brand and accumulate repeat purchases? Native Deodorant mastered just this by reaching an exponential brand growth in only two-and-a-half years with a 50% retention rate. The strategy for building such a successful business in a small period of time includes valuing every customer feedback and using this info to make their product better. Stay tuned as we discuss when to expand your brand and when to not, and additional key points for promoting repeat purchases. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
“We focused on making a skin care brand that would make the process of buying and using skin care itself simple, fun and engaging for men” @SLewkowict #DTCPOD“We didn't hire a design firm. We didn't hire a marketing firm. We didn't hire content firms. We did everything ourselves.” @SLewkowict #DTCPOD“We did a better job ourselves in the end, just by learning the ins and outs and no one cares as much as you do.” @SLewkowict #DTCPOD“If we're trying something we've never done before our risk tolerance is high because it's worth it to find out if that works.” @SLewkowict #DTCPOD“Through iterating and talking to our customers and learning, we've been able to figure out exactly what they want and we've been able to continue that.” @SLewkowict #DTCPODWe Speak About:[00:01] Sam introduces himself and Black Wolf[02:41] How Black Wolf became a business opportunity[03:59] The independent and affordable strategy that caused exponential brand growth[06:16] Elements of sophistication that added value to the brand[09:11] An unanticipated additional business opportunity that derived from Black Wolf[11:35] Prioritizing customer experience and marketing for sustained growth[13:46] The importance of doing it yourself[16:43] When to take risks with the marketing strategy[19:09] The company’s successful approach for achieving customer retention[23:03] Building a brand through customer feedback[25:17] Advice to direct-to-consumer brands[28:16] What’s next for Black Wolf and where to find the brand, and Sam LewkowictHow Black Wolf targeted an underserved audience and gained exponential growth Sam Lewkowict, Co-founder and CEO of Black Wolf, joins the POD to give some insight on the direct-to-consumer business’s growth, marketing strategy, and how the brand got started. Black Wolf is a cosmetic brand targeted towards men, focused on being simple and effective.Sam recognized that when it comes to skincare, men are often uninformed and left with limited options and ineffective products. To fill this gap, Sam and his brother developed a skincare brand for men and focused intently on customer feedback for further development.A unique approach was taken by handling finances and operations independently, without hiring an outside firm to help in design and marketing. All investments went into ads, and this strategy led to higher profits. Sam recognizes that no one cares about your brand as much as you do and that doing the hard work yourself is an opportunity to better yourself and your company. Sometimes in DTC, it pays to not payBlack Wolf stands out as an eCommerce skincare company that caters to men with simple, effective, and reliable products. The brand has experienced continuous sustained growth by prioritizing customer feedback to improve their products and marketing the brand themselves. Sam takes a unique approach to achieve successful growth by limiting costly outside parties and handling product, production, and promotion independently. The brand has fostered further entrepreneurship opportunities through the founder's policy of doing it yourself.Sam recommends seeking advice from honest investors and pushing through adverse feedback if you truly believe in your brand. Stay tuned as Sam discusses how Black Wolf fostered customer retention and why doing it yourself may lead to higher profits. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Black Wolf website: https://blackwolfnation.com/Sam Lewkowict’s twitter: https://twitter.com/SLewkowict
More brands are marketing directly to consumers. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/12/leading-brands-quickly-expanding-dtc-marketing/
On the show today is Taylor Holiday. Taylor went from professional baseball player to accidental e-commerce marketer to agency owner and now to being a part of a whole host of businesses all related to direct to consumer e-commerce.I wanted to bring him on because Taylor has a fascinating background in sports that very tangibly affected his career as a marketer. He's established himself and his agency Common Thread Collective as one of the top resources for DTC marketing. He's got some amazing experience and insights on Facebook advertising that we can all learn from.You'll hear about how they got a Power Balance bracelet onto the wrists of millions and millions of athletes, how he worked with athletes like Kobe Bryant, Drew Brees, and Derrick Rose, and how a trip to Vegas for a high-stakes poker tournament ended up getting them a crazy amount of free advertising and exposure.More on Taylor: @taylorholiday on Twitter Common Thread Collective Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim
In this episode, I sit down with Peter Lazarz, former VP of Marketing at SupplyKick (https://www.supplykick.com/). We dive into B2C marketing and what makes that different than B2B in his former roles. We go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon. Special Guest: Peter Lazarz.
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