Podcasts about dtc marketing

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In today's episode, we're getting into how and why direct mail can be an impactful part of your retention strategy. We discuss why the first 7–14 days post-purchase are critical, how we're approaching cross-sells and multi-channel retention, what's working from postcards to premium catalogs, and where direct mail fits into our overall growth strategies.We're also joined by Michael Epstein, co-founder of PostPilot, who talks about how the platform makes direct mail fast and easy for brands to actually use. We discuss why coupon codes and QR scans don't tell the full story, how holdout testing gives you a real read on incrementality, and what attribution looks like at the household level. Michael also shares how brands are using predictive targeting and peer benchmarking inside the platform, and why premium catalogs can create a brand moment that digital ads just can't match.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Introduction06:02 Multi-Channel Retention Strategies17:53 Customer Experience and Retention Management24:00 Direct Mail Campaigns and Effectiveness30:04 Postpilot and Direct Mail Solutions43:39 Revolutionizing Direct Mail Marketing01:03:29 Optimizing Direct Mail Tactics01:19:36 Acquisition Strategies Through Direct MailPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsPostPilot.https://www.postpilot.com/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what's working, what's not, and where it's all headed.Key Insights:93.5% of DTC brands use AI today, but most still struggle with implementation clarity.Creative tasks are the top entry point, with tools reducing ideation and briefing time by 80–90%.Larger brands use AI for strategic ops like budgeting, forecasting, and media mix modeling.Only 60% of brands have anyone officially “owning” AI, which creates fragmentation.Trust is the biggest barrier—brands are hesitant to rely on tools without verifiable ROI.AI isn't the future—it's being used today in real DTC brands. But without a solid data foundation and clear org-wide strategy, most teams are under-leveraging the tech.This episode unpacks how brands are finding wins and where the gaps still lie.Download the report: https://www.directtoconsumer.co/partnerships/ai-in-dtc-marketingTimestamps00:00 Triple Whale's AI and Moby Chat Overview04:00 How DTC Brands Use AI for Creative and Copy08:00 AI's Role in Strategy, Forecasting and Attribution12:00 Using MMM and Moby to Optimize Marketing Spend18:00 The Rise of AI Agents and Their Business Impact22:00 Who Owns AI in Organizations and How to Scale It26:00 How Brands Start Small and Scale AI Usage30:00 The Future of AI-Driven Marketing and Persistent AI AgentsHashtags#DTCMarketing #AIinEcommerce #TripleWhale #MobyChat #DigitalMarketing #EcommerceGrowth #MarketingAI #AttributionModeling #MMM #MarketingAutomation #DTCBrands #AIForMarketing #MobyAgents #RetentionMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth. Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up.Topics discussed in this episode:  Why most e-commerce companies struggle with marketing during growthHow four key metrics determine if a business is scalableWhat it takes to achieve 20x revenue growth in one yearWhy 4.7-star reviews indicate true product-market fitHow raising AOV from $35 to $75 improves profitabilityWhat three obstacles block growth from $1M to $10MWhy 30% repurchase rate signals strong customer valueHow Jump Ventures' three-step process transforms foundersWhat financial changes support rapid e-commerce scalingWhy most businesses need growth expertise to break throughLinks & Resources Website: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get access to more free resources by visiting the show notes athttps://tinyurl.com/3dw9576aMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Today on the show, we're joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brand's marketing strategy. We get into how Tecovas leverages data, reporting, and merchandising to expand and evolve the brand, all while staying true to its roots. We discuss the importance of understanding customer needs, how to balance creative and data-driven decisions, and the key role of brand evolution in driving growth. Krista also discusses how Tecovas is expanding into new categories while ensuring every offering aligns with their core mission. She also shares how AI is helping streamline data processes and reporting and highlights the importance of a collaborative, cross-functional team in executing Tecovas' marketing strategy.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:36 Current Trends in DTC Marketing and AI Integration05:31 Understanding the Role of a CMO at Tecovas11:50 Data-Driven Decision Making and Reporting Practices24:03 Balancing Automation with Personal Insight in Data Analysis32:51 Understanding Brand and Product Dynamics38:30 The Importance of Post-Purchase Optimization56:06 Learning from Failures and Customer Expectations01:05:39 Craftsmanship and Customer Connection01:10:55 Navigating the Cowboy Boot Market01:21:07 Strategic Growth Marketing Initiatives01:28:39 Leveraging AI for Marketing EfficiencyOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Send us a textLet's face it — most products are boring.And if that's true for your brand… you might be sitting on a goldmine.Because right now, TikTok Shop isn't favoring the flashiest brands.It's favoring the relatable ones.In this episode, I break down how we've taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.If your content isn't working, it's probably not your product's fault.It's your angles.It's your storytelling.It's your lack of emotional contrast.I'll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.”This is your TikTok Shop blueprint — especially if your product isn't "sexy.”Inside this episode:Why “boring” is the biggest opportunity right now3 viral storytelling formats we use (with breakdowns)Real TikTok Shop product wins from Kalodata4 overlooked factors that drive conversions way more than product featuresAnd what to do if your content's flopping right nowGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicated skincare systems to enhance your marketing approach. Show NotesConnect With:Kelley Thornton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicated skincare systems to enhance your marketing approach. Show NotesConnect With:Kelley Thornton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis⁠⁠⁠ chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today. 3 top tips from Nikki: Don't overlook Reddit - it's an efficient ad platform reaching audiences who aren't on traditional social media Focus on Marketing Efficiency Ratio (MER) instead of ROAS to better understand overall campaign performance Use programmatic native advertising to appear alongside relevant articles where your audience is already engaged. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us!

Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices.

This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We're talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more. 00:00 Introduction 06:08 The Rise of the Creative Strategist Role 08:59 Navigating the Shift from Audience Targeting to Creative 12:13 The Importance of Data in Creative Workflows 15:03 Future Predictions for Creative Strategy and AI 17:57 Building a Command Center for Creative Strategists 20:49 The Role of Research in Creative Development 23:45 The Future of Performance Creative 40:12 The Importance of Research in Creative Strategy 43:40 AI's Role in Creative Workflows 46:32 Navigating Capital and Growth Strategies 50:16 Investing in Product Development and Team Growth 53:03 Measuring Marketing Effectiveness 55:43 Leveraging AI for Creative Processes 01:02:25 Building Core Competencies in Performance Creative 01:11:50 Contrarian Views on DTC Marketing MOperators Hotline: To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads ⁠⁠⁠Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands' ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon DSP Overview2. Budgeting for Amazon DSP3. Amazon DSP Strategy4. Tips for Amazon Success5. Amazon Product Differentiation6. Amazon Trends and OutlookTimestamps00:00 Sam Lee's background in Amazon DSP03:38 What is Amazon DSP05:24 Where Amazon DSP ads show up06:24 Getting started with Amazon DSP advertising08:17 Product-based Amazon DSP strategies09:21 How Amazon DSP ads boost conversion rates11:24 Leveraging Amazon's first-party data through DSP15:28 Creatives for Amazon DSP ads17:04 Amazon DSP as part of the overall marketing strategy20:19 Creating an Amazon strategy for a brand22:11 Characteristics of brands that do well on Amazon24:22 Amazon product trends in 202426:13 Amazon's future, importance of holistic marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Sam Lee - Vice-President of Amazon DSP at TriviumBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. Link: https://wavebreak.co/

Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights. Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to driving more conversions with well-structured blog articles and targeting buyer-intent keywords. Learn how seven and eight-figure DTC brands optimize their blogs to not only attract organic traffic but also convert visitors into customers. Andrew shares practical tips on conducting CRO audits, adding custom banners, promoting products, and incorporating effective pop-ups and sidebars, ensuring your blog acts as a powerful conversion tool.Navigating Google's ever-changing algorithm can be challenging, but we've got you covered. We discuss the importance of producing high-quality, well-researched content and the role of human oversight in AI-generated writing. Andrew Maff also dives into the common friction between SEO and CRO teams, offering strategies to balance these efforts for optimal results. Whether you're leveraging Shopify's features or refreshing old content, this episode is a treasure trove of actionable advice for e-commerce businesses aiming to enhance their digital marketing strategies.Guest LinksBlueTuskrConnect with Andrew on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands. This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common. Listen and you'll hear: In-depth Insights on Authentic Marketing: Learn how to craft genuine and engaging content that resonates with today's consumers, straight from the experts. Future Trends in DTC Marketing: Discover what the future holds for direct-to-consumer brands and how to stay ahead in a rapidly evolving marketplace. Effective Ad Spending and Platform Optimization: Gain valuable strategies on maximizing ad spend efficiency across emerging and established platforms. Leveraging Influencers for Brand Growth: Unpack the secrets to successful influencer collaborations that truly amplify brand reach and credibility. Topics: Marketing Millennials, DTC Marketing, Brand Growth, Influencer Marketing, Authentic Marketing, Ad Spend Efficiency, Marketing Trends 2024, Consumer Engagement, E-commerce Strategies, Digital Advertising Timestamps: 00:00:00 - Introduction 00:02:00 - The Importance of Authentic Content in Building Brand Trust 00:04:10 - Discussing Efficiency in Brand Strategies and Ad Spend Optimization 00:06:30 - Exploring New and Underutilized Ad Platforms for DTC Growth 00:08:50 - The Role of Influencers in DTC Marketing and How to Optimize Collaborations 00:11:00 - Future Trends in DTC Marketing and How Brands Can Adapt Hashtags: #MarketingMillennials #DTCMarketing #BrandGrowth #InfluencerMarketing #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams.   ⏰ Timestamps: 00:00:00 Introduction and guest background 00:02:12 Manbir's transition from music to marketing 00:07:21 Building the foundation of DTC customer acquisition 00:14:15 Navigating channel expansion and market complexities 00:22:17 Adapting strategies in dynamic market conditions 00:30:28 Diversifying acquisition beyond Facebook and Google 00:45:56 The impact of authenticity and company culture on marketing 00:51:26 Manbir's perspective on growth "non-hacks" 00:53:03 Conclusion and appreciations  

Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool.In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Jess Chan's Background2. Insights on Retention Marketing3. Role of Various Strategical Tools4. Email Flows To be Productized5. In-depth look at subclasses of strategies in Retention Marketing6. Use of Data in Retention Strategies7. Demonstrations of Successful StrategiesTimestamps03:00 Retention in D2C eCommerce: A shift towards focus.06:38 Email marketing: Retaining and understanding customers is key.10:39 Retention marketing is not the same as acquisition.12:40 Optimize email flows, upsell subscriptions, strategic campaigns.15:38 Boost tools for customer lifecycle, loyalty programs.18:16 Focus on fewer channels and execute well.26:34 Check SMS attribution settings for accurate analysis. Focus on customer-centric approach for SMS marketing.29:19 Brands must consider immersive customer experiences.32:22 Different customers, different journeys, different needs.37:31 Medium dictates message; optimize design for impact.40:59 Automating email marketing strategy development and improvement.41:57 Backbone plans email marketing, optimized for conversion.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Jess Chan - Founder and CEO at Longplay & BackboneBlaine Bolus - Co-Founder of Castmagic

Secret's out – P&G Brand Director (and Curiosity bestie) Grace Whitman has been (lightly) grilled by the Question Everything gameboard. And yes, all your burning questions about working in those iconic towers have been answered.   Grace serves as the Senior Brand Director for Secret – but we know her best from being the lead client on our Native No is our whoa work. Grace is known to be a master brief writer, data nerd, and an absolute blast on set.   Before Secret, Grace got her start at P&G working in R&D for baby care. After earning her stripes in P&G Consumer Market Knowledge, Grace went on to lead Native's retail launch efforts and left her stamp on Old Spice.   Between astute marketing insights, prepare to catch some antics – including Grace's choir career, her Yagoot FOMO, and her fascination with death. This is a can't-miss episode.   Why the best briefs often take 5 months to create – and the consequences of rushing the process.   What P&G looks for in an agency and what totally turns them off.   Why it pains your client to give executional feedback and how to avoid it.   Why your brief should be like a contract that agencies and clients both sign.    Why the most successful people are the ones who ask the questions everyone's thinking.   How small shifts in language can make a brief endlessly more inspiring.   Why giving your agency internal political context can set them up for success.   What DTC brands have to learn from legacy brands and vice versa.   Why Cincinnati's startup scene is one of the best.   Connect with Grace on LinkedIn here.   If you'd prefer to read the biggest takeaways from our conversation, catch the write-up here.  

In this episode, Lauren & Matt tackle some common myths, misconceptions, and hesitations creators often share about selling direct!We debunk concerns like, “I don't know how to build my own website,” “I don't have what it takes to run a business,” and “I rely on third-party platforms for discoverability.” Learn about tools to help you build your online store, explore ways to automate and streamline your business, and hear a harsh (but realistic) take on digital discoverability. Plus, we share why selling direct is the future of book publishing, and why we think it's worth investing the time now to help your business flourish long-term. Dive Deeper

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.comOn the Show Today, You'll Learn:How user-generated content can supercharge campaigns.What sets creators apart from influencers in ad content creation.The key to crafting effective creative briefs for content creators.Why it is vital to regularly refresh your ad content.Where merchants can find the perfect content creators for brands.Which age groups respond best to user-generated content in ads.Important legal considerations when working with content creators.Links & ResourcesWebsite: https://www.hustlermarketing.com/LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/X/Twitter: https://twitter.com/HustlerMrktngInstagram: https://www.instagram.com/bostjanbelingar/Get access to more free resources by visiting the podcast episode page atbit.ly/3ZT0QCbEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramBack in Stock app: Are you tired of missing Shopify opportunities? The Back in Stock app will instantly notify your customers when products they want are back in your store. Back in Stock has a long free trial and if you decide to upgrade to a paid plan, we have a 30% discount code for our listeners at backinstock.org/coffee with code “coffee". Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & Brand Experience Consultant, and Co-host of Oopsie Podcast. If you aren't familiar with Feastables, it's the CPG brands of YouTube star Jimmy Donaldson, better known as Mr. Beast, who is the most subscribed individual in the world with 176 million subscribers on YouTube at the time of recording. His brand Feastables so far makes chocolate bars, cookies, and gummies (shoutout to Karl Gummies as my personal favorite) which are available online, in Walmart, and a growing list of other retailers. Jess has worked across high-growth DTC, eComm and SaaS companies for the last 12+ years and was the 4th hire at Feastables. We're really going to dig into all things customer experience in this episode and Jess has lots of practical tips for small brands.Listen in as Jess shares about: Why customer experience or CX is important to start thinking about early at an emerging brand How to leverage chat bots on your website and the behind-the-scenes of the Feastables chat bot SMS trends and how to interact with your customers through SMS The pros and cons of outsourcing customer service and how to leverage technology as your own army of customer success reps and salespeople Connecting DTC with retail and how Feastables leveraged their community during the Walmart National launch Stories from the field, including Jess' personal number getting leaked to the Mr Beast audience And more! This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpgEpisode Links: Jess' website & LinkedIn Feastables' website & Mr. Beast's YouTube Jess on MentorPass Oopsie Podcast hosted by Zoe Kahn & Jess Signup for Jess' newsletter, Sunday Postcards 1-800-DTC article about Feastables featuring Jess Mentions: Intercom, Kustomer (CRM), Zendesk, Gorgias, Hubspot, Certainly (bot), Sendlane, Klaviyo, Postscript, Attentive, Oat Haus, Mid-Day Squares  Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Settle Links: Settle website Take the Settle Bill Pay for a spin here Show Links: Join the Startup CPG Slack community (14K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics

On today's episode, we're joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International   We talk about: - Wes' background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. - Some exciting ways Mondelēz International is using DTC to connect with its audiences. - What are some of the biggest challenges facing marketers today? - Thinking about privacy and security in a new era of digital marketing. - How Mondelēz International is thinking about performance marketing. - How Meta's platforms can help with performance marketing. - Predictions for digital commerce over the next decade.   Keep up with the latest from Meta's Business Engineering Team by following us on Medium.       #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Cindy Marshall is the Founder and CEO of SHINE Strategy, a strategic consulting company committed to helping brands drive profit and ROI. She is also the Chief Digital Officer at Jane, a curated marketplace with more than 2,000 shops. As an accomplished chief marketing officer, Cindy has developed working relationships with over 50 well-known brands, including Vera Bradley, Performance Bicycle, Strand Bookstore, Annie Selke, and LL Bean. Beyond her efforts as a company head, Cindy serves as a board member of the Women in Retail Leadership Circle, an elite women's society of executives at leading retailers and brands. In this episode… Direct-to-consumer (DTC) is an e-commerce marketing strategy where brands sell products directly to consumers. In addition to benefiting manufacturers, the DTC model offers consumers advantages like higher lifetime values, improved relationships, and effortless omnichannel experiences. Despite the many pros of DTC marketing, the model also presents several cons. The DTC e-commerce industry experiences widespread complications with marketing strategies such as paid search, feed optimization, and performance max campaigns. However, marketing strategists like Cindy Marshall provide solutions through the use of a roadmap. Roadmaps are campaign evaluations offering insights on brand logistics and the changes needed for business growth. The process includes strategic and content planning, data management integration, and talent solutions. In this episode of the Up Arrow Podcast, William Harris welcomes Cindy Marshall, Founder and CEO of SHINE Strategy, to talk about DTC marketing strategies. Cindy discusses the SHINE roadmap, common challenges in the retail industry, and universal e-commerce branding advice.

Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world data and social determinants of health, Swoop provides actionable insight into HCP and DTC behavior, enabling tailored reach with brand exclusive audiences across any channel and allowing marketers to benefit from a true omnichannel solution.

In this episode we talk with with Murray - Founder and CEO at waterdrop - about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing.

Nick talks to Daniel Brady, PhD a neuroscientist who studied sensory systems in the developing brain. Dr. Brady is also the co-founder and CEO of Orita.ai, a startup using machine learning & AI to solve data problems for direct-to-consumer brands. They discuss: critical periods of learning, childhood brain development, neuroplasticity, synesthesia, language acquisition, Orita.ai, machine learning & AI, customer segmentation, data science, and more.Try Everyday Dose, high-quality coffee & matcha alternatives with functional mushrooms & other supplements.Try the Lumen device to optimize your metabolism for weight loss or athletic performance. Use code MIND for $50 off:[https://www.lumen.me/shop?fid=8731&utm_source=influencer&utm_medium=influencer&discount=MIND]Support the showSign up for the free weekly Mind & Matter newsletter:[https://mindandmatter.substack.com/?sort=top]Learn how you can further support the podcast: [https://mindandmatter.substack.com/p/how-to-support-mind-and-matter]Become a Premium Subscriber to access full content library, including full premium episodes:[https://mindandmatter.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Fmindandmatter.substack.com%2F]

Join us as we dive into the world of direct-to-consumer marketing with CEO Nikita Vakhrushev. Discover the best practices for email and SMS campaigns, learn how to build an engaged online community, and get insights on starting an e-commerce brand from scratch. Nikita shares his journey and expertise on turning website traffic into new clients and increasing revenue. Don't miss this opportunity to take your DTC strategy to the next level!Learn more about Nikita Vakhrushev at:Website: https://aspektagency.com/LinkedIn: https://www.linkedin.com/in/nikita-v/Twitter: https: //twitter.com/nikitavakhrushv?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about Remote Start Podcast at: https://www.remotestartpodcast.com/

Brendan Hughes is CEO of Optily, a solution for Shopify merchants to manage and optimise advertising across multiple platforms. This episode discusses the complexity of this core part of DTC brand management while Brendan shares his solution. Sponsored by:Synder - Make accounting easy and get 40% off here :)KlaviyoThe Point of Sale StoreRewind.ioLinks:  OptilyGet a free copy of our book Optily radio show2PM newsletterKeith Matthews interview on OptilyMilk Bottle on TwitterMilk Bottle Labs

In this episode of Retail Coffee Break, we speak with Polly Wong of Belardi Wong about how to grow a DTC brand in 2022. Time Stamps:0:00 Intro1:00 Polly and Belardi Wong Introduction4:37 How has DTC changed since 1999?6:37 3 DTC Growth Strategies for 2022 9:38 Why direct mail still matters in DTC 10:56 Direct mail vs digital marketing13:42 How to track ROI of direct mail15:16  Media spend breakdown recommendation17:00 Should I be opening stores right now?19:11 How do use data to figure out where to open stores20:20 Outreach programs and how to execute them21:43 What not to do when designing a catalog 23:37 When does a magalogue make sense?     To learn more about Belardi Wong check out - https://belardiwong.com/ 

A Behind The Scenes Look At DTC Marketing with Bill Raymond by Script To Screen

Joseph Lerario: MyFlipFork.comMoving from retail to eCommerce helped FlipFork grow from $15k per month to over $3mm per year… in the very first year! In today's episode, learn how video and digital marketing helped grow this business so quickly. We speak with Joseph Lerario, the founder of MyFlipFork.com. FlipFork is an innovative product for grilling with a great story behind it. Joseph provides vital advice for marketers, including how not to get discouraged during the process, how to build relationships with your customers, and so much more.  In today's episode of the Harvest Growth Podcast, we'll cover:How to scale your business from $15k per month to over $3mm per yearWays network can be the best resource for improving your business strategies How quality education about your product with direct-to-consumer marketing directly leads to salesAnd so much more!  You can watch the full interview here: https://youtu.be/peumMWObuv0  For the listeners, go to MyFlipFork.com to learn more about the ultimate grilling tool and get a 20% discount off your purchase by using promo code “harvestgrowth” Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. 

Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND. If you don't know Nick Shackelford, and you're in the DTC Marketing space, you're simply not paying attention. One of the absolute OG's in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we're in.During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space.Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode. FOLLOW NICK SHACKELFORD:Instagram: https://www.instagram.com/iamnickshackelford/?hl=en Twitter: https://twitter.com/iamshackelford Structured: https://www.structured.agency/ Konstant Kreative: https://konstantkreative.com/ GeekOut Events: https://geekoutevents.io/ Linktree: https://linktr.ee/nick_shackelford   TIMESTAMPS:00:00 - Intro03:30 - Podcast Start04:56 - Nick's College experience07:34 - Why Nick's professional soccer career getting cut short was the best thing14:24 - How Nick found himself marketing for Pepsi17:34 - How Nick discovered his talent in marketing20:14 - How Kids were making millions dropshipping in the early 2010s25:38 - How Nick made millions with fidget spinners36:25 - Why Nick believes practicing gratitude is so important40:49 - How Nick dealt with the Pandemic47:47 - What Nick and Eddie are Investing in50:37 - The secret behind the top performing portfolios in the world53:23 - Why Bitcoin is so powerful01:00:26 - How Bitcoin can revolutionize the electrical grid01:08:14 - Why Nick Shackelford left Common Thread Collective01:20:02 - Why transparency with your team is so tricky01:27:46 - Why Eddie is in the game of acquisition01:30:37 - Why training sales people is so hard01:42:33 - Why all money is NOT good money01:54:22 - Why everyone has their own idea of how it's going at the top02:07:49 - Nick's Advice to anyone starting a business FOLLOW 4MEDIA:YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Meet Anton Krecic founder of Seven Weeks Coffee! We discuss our growth and marketing experiences and swap strategies.connect with AntonInstagram | @SevenWeeksCoffeeWebsite | https://sevenweekscoffee.com/my companyChosen Candle | https://www.chosencandle.com/?ref=Strategos15Get 15% off with the link!get connected with meTwitter | @BritainJacobson​Instagram | @BourneGreat

I'm Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series. Across these 6 episodes I'll be exploring Modern Wine Communication and marketing in the company of some of the world's leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven't already subscribed wherever you're listening then sign up today so you don't miss an episode. We kick things off today in the company of Darren Oemcke and Simon West of Aussie Wine Chats podcast.  Intro Simon West Origin Story Darren Oemcke Origin Story Adelaide orientation Market changes since COVID Direct to consumer (DTC)  Marketing best practices Reaching the trade Aussie Wine podcast deep dive Education Programmes- exporting and wine tech startups Future marketing plans for winemakers 7-11-4 and long format marketing Riverland wine If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/457 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks!

“As you discount your product, you could potentially see better ad conversion.” @jayde3sai #DTCPOD“Sometimes when you discount to both new and returning customers, and your margin ends up going down. ” @jayde3sai #DTCPODWe Speak About:[01:17] DTC discounting twitter threadLearn more about how and when to discount  In today's episode of DTC Finds, we're looking at a Twitter thread by David Rekuc, discussing discounting We'll dive into this thread and breakdown what he has to say about it as well as our take on the pros and cons of discountingStay tuned as we learn more about this marketing strategy and its effects.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:David's Twitter thread on discounting: https://twitter.com/DaveRekuc/status/1458841785292234754

“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD“Teams who take naming conventions really seriously have  a really important cultural effect.” @rezakhadjavi #DTCPOD“We want to create an environment where our creative strategy is data driven.” @rezakhadjavi  #DTCPOD“People are putting on a lot more of a creative strategist hat and thinking critically about the way that they're positioning their product.”@rezakhadjavi #DTCPOD“Most people don't know exactly what they're doing and they're trying to figure it out. So don't be discouraged.” @rezakhadjavi  #DTCPODWe Speak About:[01:46] Reza introduces himself and Motion  [02:45] Biggest challenges when finding creative [10:00] The importance of naming convention [19:39] Trends to look for when finding winning creative  [25:26] Analyzing ads by funnel stage [28:22] Ad sets for variables[32:46] Top three learnings from the field [34:23] What's next for Motion and where to find Reza Khadjavi onlineHow to find ad creative that's working fastReza Khadjavi, CEO of Motion, joins the POD to give some insight on the software industry's creative strategies. Motion helps brands find creative wins.Reza recognized that there is a lot of creative out there, and finding what works can benefit a brand's ad spending and profits.Motion takes the approach of finding successful creative through data driven strategies.Reza recognizes that there are always trends to look for when locating creative that consumers respond well to, and implementing these strategies into brands is part of their process.A big part of ad success is finding a sync between creative and funnel stageMotion looks at all kinds of creative analysis when finding what curates the most reponses. Reza recognizes that creative is meant to be very visual, and this must be acknowledged in the process of obtaining a good stream of high quality creative.  Motion uses a funnel stage when running the same analysis to see where the creative fits best.  The brand has fostered further success by viewing the process as adding and alerting a few variables at a time to see what works.Reza recommends flipping between stage funnels to see what creative works best where.Stay tuned as Reza discusses more about motion and their strategies for optimizing and finding creative content for brands.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Motion website: https://motionapp.com/Reza Khadjavi's twitter: https://twitter.com/rezakhadjavi

“Not all organic creative can be paid creative and not all paid creative can be organic creative” @flexiblefoodie #DTCPOD“If you don't have the right partners in place, it's only going to cost you more down the road, so put time in your creating process.” @flexiblefoodie #DTCPOD“Just because you have the assets you have doesn't mean you have to present them in the way that you have them.” @flexiblefoodie #DTCPOD“People don't want to see product after product after product, and so you need to find a way to mention the product in different buckets.” @flexiblefoodie  #DTCPOD“TikTok creative does not need to be perfect because it could be the simplest, stupidest thing in the world, but it could take off in 2 seconds” @flexiblefoodie #DTCPODWe Speak About:[01:04] Kendall introduces herself and Flexible Creative  [03:48] Common and effective social growth strategy themes [05:34] What to consider when creating content [08:29] furthering connections and eliciting a response [13:48] Influencer strategy vs. social strategy [17:02] Creator strategies [22:20] Key learning and tips from utilizing TikTok[28:25] What's next for Kendall Dickieson and where to her and the brand onlineHow to grow your Instagram and TikTok account to thousands of followersKendall Dickieson, Founder of Flexible Creative, joins the POD to give some insight on customer acquisition and building a presence on social media.Flexible creative is a business that helps brands share their story and build connections to their audience to unlock customer acquisition organicallyKendall specializes in optimizing DTC and CGP brands presence across multiple niches through social management. Kendall takes an approach of prioritizing distribution for social growth and recommends investing in strategy first before execution.Kendall recognizes the importance of being detail oriented with creative and limiting broad approaches.To win on social content, it's important to not overthink itFlexible Creative stands out as a brand growth business due to Kendall's extensive experience with social creative . While it is important to think outside the box with social marketing, sometimes it's about working smarter not harder. Kendall takes the approach of tieing engagement back to products and brands rather than overstimulating customers with the same social engagement .  The brand has also fostered further growth for brands by acknowledging the success that video platforms, such as TikTok, can bring.Kendall recommends producing and distributing content on a whim, because these can often outperform strategically designed content on platforms such as TikTok. Stay tuned as Kendall discusses ways to work with creators and the importance of driving community first. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Kendall Dickieson website: https://www.kendalldickieson.com/Kendall Dickieson twitter: https://twitter.com/flexiblefoodie

“We're basically curating all of the Web's emerging brands, culture defining brands all in one place.” @maggiebethgibson #DTCPOD“We're trying to simplify the vast web of DTC brands that are currently continuing to pop up in the market” @maggiebethgibson #DTCPOD“We really want to give a voice to underrepresented founders and allow people to shop on their brand values and support the brands that align with those values.” @maggiebethgibson #DTCPOD“We test and try every product that is on our site.” @maggiebethgibson #DTCPODWe Speak About:[01:04] Maggie introduces herself and The Fascination [03:53] the opportunities that drew Maggie to the brand [05:44] The increase in online brand marketplaces [07:58] What's missing from the brand website [10:22] Navigating what brands to pick[13:10] The Fascination playbook [14:25] The evolved marketplace [16:44] Common theme among successful brands  [19:04] The old school way [20:20] Bundling products from different places  [22:23] Consumer behavior and the online marketplace [25:32] Favorite DTC brands [26:33] What's next for The Fascination[28:13] Where to find the brand, and Maggie Gibson onlineA view at the future of DTCMaggie Gibson, Head of partnerships and merchandising at The Fascination , joins the POD to give some insight on the media brand's mission and consumer behavior The Fascination is a resource aimed at helping consumers shop, discover, and and research products customized to their needsMaggie recognizes that each consumer has their own individual needs and potential unrecognized needs, and she works to help consumers fulfill these needs A unique approach the brand takes is testing every product they recommend before showcasing it to the consumerMaggie recognizes that provisioning personal product feedback not aly helps the consumer but also helps the brand improve through recommendations Important values for consumers in the age of DTCThe Fascination stands out as a unique platform that aims to give honest reviews of products and provide the best experiences for consumers and their needs The brand further provides bundle suggestions for products Maggie looks for two distinctive factors when taking on a brand, which consist of the quality of the product and the impact it will have on numerous factors The online media platform has fostered further popularity by prioritizing each consumers values and pairing them with the values of a brandMaggie acknowledges how the virtual marketplace is influencing consumer behavior, and this factor un taken into account when predicting how future consumer will shopStay tuned as Maggie discusses top brands on their platform and how the distinguish between good and bad products If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:The Fascination website: https://thefascination.com/Maggie Gibson's Linkedin: https://www.linkedin.com/in/maggiebethgibson/

“An editor's pick section for your blog is great because you have some really high performing content that maybe is performing well on search or something that you want to highlight specifically that you think is important to helping people and guiding people through the purchase process.” @jayde3sai #DTCPOD“Make sure you have some strong internal linking. That's a good SEO that you can do to help improve the performance of your individual blog pages. ” @jayde3sai #DTCPODWe Speak About:[00:39] Twitter discussion for CPG brands with great blogs[05:37] eCommerce transactional emails Learn more about what makes a great brand blog and how to optimize your transactional emails In today's episode of DTC Finds, we're looking at a Twitter discussion on great CPG blogs and sharing a great resource you can use for inspiration for your transactional emailsWe'll share some of the best examples from the Twitter discussion and then look at this swipe file from Wonderment for transactional emails!Stay tuned as we break down unique blog posts and strategies from top brands as well as how to stay connected with customers through the buying process.  If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Twitter discussion on CPG blogs: https://twitter.com/kaleighf/status/1453481617163444229Wonderment transactional email swipe file: https://www.wonderment.com/ecom-txn-swipe-file

“It's really all about the resources that you have and how you can really put that together” @kristenxjones  #DTCPOD“We're inclusive, and  you have to be consistent in that and really show up for every person that you represent whenever you have that type of branding.” @kristenxjones #DTCPOD“Understanding the customer journey in the beginning, I think, is the most important thing that you can do before getting started with an outline.” @kristenxjones #DTCPOD“You want it to be really clear in the beginning about what makes your brand different.” @kristenxjones #DTCPOD“Through iterating and talking to our customers and learning, we've been able to figure out exactly what they want and we've been able to continue that.” @kristenxjones #DTCPODWe Speak About:[01:08] Kristen introduces herself and SuitShop  [03:01] Managing long-form content and content marketing [06:15] Outsourcing content [09:54] The process of rebranding [14:30] Features of personalized automation marketing [18:28] Managing a hyper personalized flow  [22:18] Building an effective pay funnel  [26:48] Having enough content and creative [31:15] Secret cyber monday tip [32:45] What's next for SuitShop and where to find the brand, and Kristen Jones onlineHow SuitShop thinks about content, email, paid ads, and growthKristen Jones, Director of marketing at SuitShop, joins the POD to give some insight on the direct-to-consumer content and creation  SuitShop is an inclusive clothing brand that specializes in suits for everyone Kristen and the brand have been focusing their efforts on curating the new brand image that highlights their inclusivity to men, women, children, and pets An approach is taken with the customer service strategy by offering a personalized automated flow system that allows for more focus on the marketing strategy Kristen recognizes that when you state what your brand stands for, It has to be part of every business decision that you're thinking aboutUnderstanding the customer journey is key to DTC growthSuitShop stands out as an eCommerce clothing line that optimizes and personalizes the customer experienceThe brand curated a personalized journey for consumers by implementing a funnel system that divides customers into 3 categories to help further assist themKristen is consistently working toward where to add value propositions or benefits versus features and ultimately curtains the best content for consumers The brand also utilizes outside sources to assist in marketing optimization Kristen recommends reaching out to potential influences and “shooting your shot” Stay tuned as Kristen discusses paid ads, email marketing, and advice for black friday and cyber monday sales If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:SuiShop's website: https://suitshop.com/Kristen Jones twitter: https://twitter.com/kristenxjones

“A really good strategy that you can do with SMS heading into Black Friday Cyber Monday is sending an email push for SMS sign ups for early access.” @jayde3sai #DTCPOD“SMS is very different than email, in the sense that SMS messages should be more skimmable than email.” @jayde3sai #DTCPODWe Speak About:[00:41] Strategies to boost SMS sales and sign ups [04:51] Optimizing the landing page and DTC examples BFCM SMS sign up strategies plus a big landing page guideIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing strategies for boosting SMS sales during black friday cyber monday and elements to add to the landing page.As we dive into the landing page guide from Nik Sharma, we'll provide real DTC examples of how they improved elements of their landing pages.Stay tuned as we break down this twitter thread and learn more about how to optimize your landing page.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:BFCM SMS strategies: https://twitter.com/DTCNewsletter/status/1453727946342998029Landing page guide from Nik Sharma: https://nik.co/resources/landing-page-guide

“We built the brand up to this incredible business that has helped so many women find the right beauty products for them” @itsJoanneCoffey #DTCPOD“There's so much information that people are just putting into your hands, all you have to do is know how to find it and how to use it.” @itsJoanneCoffey #DTCPOD“We're really creating a relatable experience to that customer.” @itsJoanneCoffey #DTCPOD“We work on a very short basis because we want to adapt to trends and we want to have that room and that flexibility to really change things on a dime, because working for a small business, things change day by day” @itsJoanneCoffey #DTCPOD“If Aisling was a person I would think about what they would be texting to their best friend, and that's the perception I like to have when I do anything in marketing.” @itsJoanneCoffey #DTCPODWe Speak About:[01:17] Joanne Coffey introduces herself and Aisling Organics   [02:53] How if you do what you love you never work a day in your life[03:47] Defining retention and when to start thinking about in the customer journey[05:02] Sources of inspiration and creating a limited addition experience[06:49] Direct marketing research as results [08:50] Benefits a benchmarking  [10:05] Top 3 strategies for retention [11:35] How to manage general aspects of business growth [14:18] Building communication platforms[16:13] The “win back” flow[19:21] Content creation [21:32] Successful SMS marketing brands[23:55] Content production focus[25:24] Brands to look out for [27:02] What's next for Joanne and where to find the brand online How Aisling Organics rentains customers through implementing feedback  Joanne Coffey, Head of retention at Aisling Organics, joins the POD to give some insight on the direct-to-consumer business's marketing and retention strategiesAisling Organics is a cosmetic brand that creates clean productsJoanne began with the company as an intern and due to her personal passion in the industry she worked her way up to handle marketing operations.Joanne puts consumers at the forefront of her strategy for improving the brand by analyzing current trends in the space and reviewing and accommodating feedback from consumers. Joanne recognizes that treating the brand as a person will further create a personalized experience for consumers. Building a brand that's human is key to retention in DTCAisling Organics stands not only for their clean products but also the personalized experience that comes from consumers engaging in a personable marketing experience with the founder The brand has experienced growth by prioritizing customer feedback and adjusting to their needs and treating customers and an essential part of their business Consumers are treated as more than just buyers and retention is accomplished by creating a personable experience  The brand has fostered further entrepreneurship opportunities by staying authentic with their SMS strategies and marketing posts Joanne recommends working smarter not harder and the best way to accomplish tasks is to do little things throughout the day. Stay tuned as Joanne discusses effective retention strategies. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Aisling Organics website: https://aislingorganics.com/Joanne Coffey twitter: https://twitter.com/itsJoanneCoffey

“If you're working on consumer goods,  stay focused, double down in that sense before jumping into retail.” @jayde3sai #DTCPOD“If you can give some sort of estimate of shipping speed, that's a really good thing to add in” @jayde3sai #DTCPODWe Speak About:[00:57] Awesome twitter thread from Corey Nicholson[06:29] Cushion Lab's product pageLearn more about this DTC data and how to optimize the virtual buying experienceIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing data from an ecommerce founders survey and breaking down a product page from the Cushion Lab,  Ergonomic Memory Foam Pillows & BeddingWe'll dive into these data points as well as focus in on elements of Cushion Lab's awesome product pageStay tuned as we break down this twitter thread and learn more about how to optimize your product page If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:See survey results from 25 DTC brands: https://twitter.com/coreynceo/status/1448333966201614336Check out awesome product page from Cushion Lab: https://thecushionlab.com/collections/all/products/ergonomic-seat-cushion

“Influencers have proven organically to be able to create content that engages with people” @TaylorLagace  #DTCPOD“We're trying to find as many veins as possible to bleed dry, and  once one starts going, we want to lean into that as much as possible.” @TaylorLagace #DTCPOD“People tend to allow human decision making into the matter a little bit too much.” @TaylorLagace #DTCPOD“The only way you lose the only way you miss the opportunity is if you do not put the creative into the account and let Facebook try to allow it to win and optimize.” @TaylorLagace #DTCPOD“You have to think about how you can make this more of a postal experience for the influencer.” @TaylorLagace #DTCPODWe Speak About:[01:10] Taylor introduces himself and Kynship[02:49] Going from zero to a million in four months with Anima House[07:16] The importance of content[09:02] What expectations to set for budget and creators[12:00] How to launch creative and save money[15:00] When to swap out creative[18:54] Finding and establishing creator product fit[21:39] Limiting the human decision making in creator marketing[24:41] The 500 influencer outreach strategy[26:00] How to optimize the influencer creative content[28:25] Advice for how to manage creative[31:38] What's next for Kynship and where to find the brand, and Taylor Lagace onlineHow to go from 0 to $1M in 4 months with the use of creatorsTaylor Lagace, Co-founder and Co-CEO of Kynship, joins the POD to give some insight on the marketing agency's growth, content creative strategies for brands, and influencer marketing. Kynship is an influencer marketing agency that has created tremendous growth for brands.Taylor recognized that a no strings attached approach to influencer marketing is one of many effective creator strategies can save brands money but also attract growthThe approach consists of reaching out to a large number of influencers per month with no expectation of receiving product promotion and beginning organic growth from there. Taylor recommends budgeting 2% of your annual revenue towards product seating over the course of the year.Content is king, creative is everything Kynship stands out as an advertising and marketing agency that specializes in influencer strategiesThe brand fosters growth for businesses by implementing the power of influencers and allowing facebook to optimize creative contentTaylor recognizes the power of creative and treats it as part of the business model that should be reviewed and edited monthly.  The business additionally optimizes the influencer strategy for brands by pinpointing the creators generating the most attention and continuing to implement them as part of the marketing plan.Taylor recommends looking back at every three months and analyze who the top performers were out of all the influencers that ended up posting free of costStay tuned as Taylor discusses how Kynship uses influencer seeding and why having a human factor in creator marketing may lead to higher profitsIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Kynship website: https://kynship.co/Taylor Lagace twitter: https://twitter.com/TaylorLagace

“DataMilk analyzes your user's behavior and then it launches UX changes automatically and then tests them to see how conversion goes.” @jayde3sai #DTCPOD“Figure out what is the right discount for your brand that is relevant to your margin.” @jayde3sai #DTCPODWe Speak About:[00:20] What does DataMilk do for your brand [03:21] Top DTC holiday campaigns Steal these DTC finds for deals and profitsIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing how 437 DTC brands ran BFCM last year and DataMilk, a tool that can help you ship UX changes fast.We'll also dive into some great strategies for boosting sales around the holidays, or any occasion.Stay tuned as we dive into some awesome conversion and user friendly strategies and creative techniques to get consumers ready for the holidays.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Check out DataMilk: https://www.datamilk.ai/Insights from DTC brands from last BFCM: https://twitter.com/AaronOrendorff/status/1445075914887290884

“You need one single unified environment to manage your businesses” @jbernard23 #DTCPOD“There's such a connectivity between how a digital commerce grows, and you really need to have all of that data in one environment.” @jbernard23 #DTCPOD“The digital commerce landscape has changed in terms of consumer expectations for speed and shipping costs.” @jbernard23 #DTCPOD“There's a great opportunity, I think, for innovation still with meeting that need for discoverability and experience for consumers.” @jbernard23 #DTCPOD“Everything can be measured. That's the beauty of digital.” @jbernard23 #DTCPODWe Speak About:[00:59] Julie introduces herself and Tradeswell [02:47] Marketing and how it relates to other departments of the business[05:40] Recording data and what to do with it [08:33] Key differences in how consumers buy[12:43] importance of embracing technology[16:24] The present and future role of AI [20:07] Businesses sizes and technology [22:07] internal business strategies to implement before technology[24:51] Key learnings working with brands post-pandemic [28:12] What's next for Tradeswell and where to find the brand, and Julie BernardHow Tradeswell helps brands create profit through data Julie Bernard, Chief Marketing Officer of Tradeswell, joins the POD to give some insight on the business's actionable insights, customer experience, and marketing data & technology  Tradeswell is a company that helps brands unify data, leverage AI-generated insights and accelerate essential decisions to empower growth across the digital commerce landscape.Julie realizes that to empower growth across the digital commerce landscape, the data and business operations function better when unified.A unique approach is taken by creating a quantitative trading platform that implements real-time algorithms and insights, to uncover and execute the optimal actions companies need to growJulie recognizes that technology can help small businesses operate at the same level of sophistication as their larger business counterparts.Understanding you data, and drawing insights from it, is key to growthTradeswell stands out as a platform that simplifies the process for a brand to visualize the whole picture of their ecommerce business, while leveraging machine learning to receive insights and cross-channel operations.The company understands that the technologies that are out there are more cost effective, accessible, and sophisticated than ever, and the brand works to help others make informed decisions Julie takes the approach of integrating authentical actionable insights and team empowerment to achieve success within the business The brand further acknowledges that just because it can be measured through data, does not mean that it shouldJulie recommends to to draw some conclusions and have insights on the data that you do have rather than being on a perpetual pursuit of perfectionStay tuned as Julie discusses AI and post-pandemic business learnings. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Tradeswell Website: https://www.tradeswell.com/Julie Bernard's Linkedin: linkedin.com/in/jbernard23

“Returns don't necessarily mean that someone didn't like your product, it might be that it just wasn't the right product for them.” @jayde3sai #DTCPOD“Having a really good process in place for potential exchanges or even outlining that policy is something all stores should be thinking about.” @jayde3sai #DTCPODWe Speak About:[01:52] SMS templates you need to steal[03:55] A product that will help you turn returns into exchanges to save revenueCheck out these DTC finds for SMS and returnsIn today's episode of DTC finds, we're looking at some great SMS templates and an awesome tool to use for saving lost revenue from returns.Everyone knows that having a strong playbook for marketing is important for success. Instead of just trying SMS without a proven playbook, we'll share a resource with you that can help take your SMS to the next level.We'll also share with you a must-use resource for returns and talk through return strategy as a way to grow your business.Stay tuned as we dive into awesome SMS strategies and useful tool for maintaining revenue and customers.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:SMS strategies: https://sms-templates.com/A product to help with your returns strategy: https://www.loopreturns.com/

#07 If you want to create profitable, scalable growth in a DTC channel then you must understand the makeup of an all star team.Your job as the CEO and business leader is to build a team that can put the ball in the endzone. Too many CEOs are trying to get the DTC channel going without really understanding what the key roles are.Don't worry, even experienced brands miss this step.But when they figure it out, things finally start to click.Listen in with myself and special guest Angela Ponsford as we break down the components of an All Star DTC Marketing TeamResourcesBecome a DTC Insider and get behind the scenes news and updates in your inbox. Sign up here.

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