Podcasts about oribi

חיים סדגר הוא שותף ומייסד קרן S Capital, אותה הקים בשנת 2018 יחד עם השותפה איה פטרבורג. לפני כן ייסד את קרן סקויה ישראל, והוא מהמשקיעים הותיקים והמנוסים בהייטק הישראלי. S Capital היא קרן ארלי סטייג' המתמקדת בתחומים: Deep Technologies, AI Infrastructure , Cyber, שהשקיעה כחצי מיליארד דולר בחברת Run:ai שנמכרה לאנבידיה; Oribi שנמכרה ללינקדאין; למונייד שהונפקה; Skyline שנמכרה ל-JLL ורבות נוספות.   (*) ללינקדאין שלי: https://www.linkedin.com/in/guykatsovich/ (*) לאינסטגרם שלי: https://www.instagram.com/guykatsovich/ (*) עקבו אחרינו ב"עוד פודקאסט לסטארטאפים" וקבלו פרק מדי שבוע: ספוטיפיי:https://open.spotify.com/show/0dTqS27ynvNmMnA5x4ObKQ אפל פודקאסט:https://podcasts.apple.com/podcast/id1252035397 גוגל פודקאסט:https://bit.ly/3rTldwq עוד פודקאסט - האתר שלנו:https://omny.fm/shows/odpodcast ה-RSS פיד שלנו:https://www.omnycontent.com/.../f059ccb3-e0c5.../podcast.rssSee omnystudio.com/listener for privacy information.

Show Resources Here were the resources we covered in the episode: Follow Andrew Harder on LinkedIn Awesome viral post about LinkedIn document ads from Andrew Another excellent viral post from Andrew about this video strategy Certified Marketing Experts Certification Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Are you interested to hear how LinkedIn Video Ads drive actual opportunities, not just leads? Well, you'll love this case study with Cisco on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there, LinkedIn Ads fanatics! I get asked so often about video ads on LinkedIn. And the truth is that it's so hard to answer what works and what doesn't with video, because it's so very different from static. There are infinite ways to deliver a message through video. It sure makes it difficult to narrow down and find a set of best practices that we can then present to other marketers as a recipe for success. When a friend reached out and told me that he'd had extreme success with video ads, I was listening. Then he shared how video ads weren't just getting high click through rates or low cost per view, but they're getting him low costs per opportunity. Well, he then had my full attention. He's got gold to share. And of course, I wanted to share that gold with you LinkedIn Ads fanatics. Andrew Harder, and I have crossed paths lots of times in the past. He started out his career at Hanapin Marketing, the agency that puts on the advanced PPC conference called Heroconf, and also do the blog, PPCHero. I absolutely love this conference in this blog and I've been blessed to speak at hero comp for the last like six years. It's by far one of my favorite shows that I attend every year. I've also been blessed to be named one of PPC Heroes, top 25 PPC professionals for lots of years running. And Andrew wasn't behind any of those decisions. So don't worry, this is not a conflict of interest. But Hanapin got acquired by Brain Labs and they're a mega agency. He moved on and now he works for Cisco under WebEx events. I'm really excited to interview Andrew about his results at Cisco. So we'll dive into the interview. AJ Wilcox But first in the news, one cool feature. So one of our loyal listeners, Joshua Stout, from the Impactable agency, who consequently I actually got to meet last night when he and his team were in town for a team building exercise, and we got to go to dinner. But he posted this week that he got access to a new feature on one of his accounts and it's called Website Actions. If you remember from the B2Believe event, this was one of the features that was announced would be coming, but didn't let us know when it would be coming. So I was so excited to see it out in the wild. To check to see if you have it in your account, navigate in the left hand navigation bar, under analyze, and then look and see if you have a heading there for website actions. I have to tell you, this feature is going to be so cool. And the reason why, I have to ask you, have you ever tried to set up a conversion action as an event, not just as a thank you page that people land on and it triggers the conversion? To do it as an event, you have to put a bit of JavaScript on the button that you want to track. And if you're like me, you don't happen to know JavaScript, it's a whole lot of troubleshooting, and wasted time, and no way to tell whether it's implemented correctly. What this feature does is it scans your landing pages to find buttons on the page, and then allows you to create any of those buttons as a conversion event just by selecting it. It works by having your insight tag installed on the page. There's no custom JavaScript, no wondering if it's set up properly, you just click an action and call it a conversion. This is one of those rare acts of brilliance by LinkedIn. I love the concept of this feature. I'm excited to get to use it. And it's also one of those features that I totally would have expected someone like Meta or Google to come up with. And yet we have it here on LinkedIn. Hurray. Justin Rowe from Impactable suggested that this feature may have been a result of the marketing analytics company called Oribi that LinkedIn acquired back in February of 2022. And that sounds totally plausible to me. Another awesome listener, Jay Rathell mentioned that he thought this was part of a beta so it might not actually be out yet. Your rep may have had to register you in the beta to get access. And I'm not sure what the truth is there. So just watch out in your accounts for when you get it. I wanted to give a shout out to Dig Altamiranda. Dig left us a review here on the podcast that says, "Best LinkedIn paid podcast ever. I love how AJ is unbiased and unguarded when sharing his expertise, the performance of my campaigns has definitely seen a boost since I started listening. And I will be a fan of the podcast for a very long time, a must listen. Dig, thanks so much for sharing that you've been able to take the things that you've learned from this show, and then use them to boost your campaigns and your performance. Well done. And of course, thank you for the kind words. It means a lot to me and the whole team who support me in the creation of these episodes. As a reminder, if this is not your first time listening to the show, please do leave a review and I want feature and shout you out as well. All right. Without further ado, let's jump into the interview with Andrew Harder. Let's hit it. AJ Wilcox I'm so excited to have Andrew Harder here. He's the senior paid media manager at WebEx events. It's a Cisco company. He lives in the Bloomington Indiana area. Andrew, I'm super excited to have you here. Andrew Harder Thanks, AJ been really looking forward to this thing. Thank you for having me. AJ Wilcox Oh, of course. First of all, tell us a little bit about yourself. Like give us the whole background. Andrew Harder Yeah. So have been in the PPC paid media world going on six years now. I had a few jobs post college, it was a little bit late getting into my current marketing career arc now. But I started at Hanapin, a small agency that's located here. That was actually how I first heard about you, AJ. So it's fun being on your podcast today. It's what little I knew about B2B at the time, like you were always the guy that we went to for resources. So yeah, I was there for about three and a half years. And then in the spring of 2021, I joined Socio, an event software company. And we were then shortly after acquired by Cisco, so hence the rebrand to WebEx events. But we're still a standalone software that's a part of the larger WebEx suite now, but I joined just to really run like their paid media. And it was just kind of search at first, but we've expanded a ton into paid social, especially LinkedIn, which is I know what we're gonna be chatting about today. So looking forward to diving in deeper with you. AJ Wilcox Awesome. Well, my roots with Hanapin go really deep. They're the ones who put on the Hero Conference. I've spoken there for years and years. 2023 is actually got cancelled this year, which, you know, just telling everyone else, which is so sad, because it's the first time we haven't had Hero Conference in a long time. I always look forward to that one. Hanapin was purchased by Brain Labs, like you were just telling me how many acquisitions they've gone through. They've been really growing a bunch of stuff, which is super cool for the digital marketing, but exciting background. So tell us about when you went to WebEx events? What kind of shape was the LinkedIn Ads account or the LinkedIn Ads initiatives before you got there? And what did you I guess, set up and start to do? Andrew Harder Yeah, so I mean, there technically was a few things that were just getting launched, like the month I started, but it was very bare bones, there have been a few like small tests here. And just kind of top of funnel content, and some like event promotions, like webinar promotions, but really, it was kind of a blank slate. So it was super fun. I mean, for most B2B brands, like searches, you know, priority in terms of driving MQLs and pipeline and revenue. So that was what I spent most my time with at first, but I was also only the fourth marketer hired on the team. So we didn't really have any content. There was another content marketer that started with me, but we're a team of four. And then because of the Cisco acquisition, we were able to grow really fast, and you know, just have a lot more budget. So our team then grew to a team of 20. So we had a content team, events team, it really took a while like having to think now. It was probably the first year I was there, it was just kind of adding in some more top of funnel content, promoting some things of course, like with the rebrand needed a lot of brand awareness around that, but there wasn't nearly the same level of like strategy as we have now. So we do have a lot more into video, but it was just kind of your traditional, like gated lead gen with some brand awareness. AJ Wilcox Very cool. Alright, so obviously, we have you on the show, because you've really knocked it out of the park in a lot of ways. I'm curious, what kinds of initiatives did you take on? After you came in you saw where it was at? You mentioned that you start some video, tell us how that all really progressed. Andrew Harder Yeah. So I mean, first thing, we hired another person to work with me because our budget and channels have gotten so large, so I was managing all like search and social and programmatic channels. And so we hired the amazing Krystal Marquez to work with me. And so she was a huge part of this transformation because like I said, we were just running just a lot of lead gen. There wasn't a ton of pressure for us to generate down funnel results. But we could do a lot more if we really started honing in on our audience on LinkedIn because, you know, for us, like we do have a few different ICPs but primarily like event marketing managers, field marketing, you know, a lot of those folks are on LinkedIn. And so at the same time, our events team was producing just amazing virtual events that we could use as like cut down. So I'm getting a bit head I think, but we started to put on paper, hey, we're gonna spend a lot of time analyzing our CRM, see what job titles were missing, and also, instead of having like, just like this large ICP audience, we're gonna segment that. So that was like kind of step one of like, audience segmentation. And then we also really want to talk to some of our customers, which is, like kind of a small step that's easy to gloss over in this process. But I think it was a huge part for us was, we wanted to actually talk to you. And we were able to talk to you like four different ideal, like customer profiles and different job levels. And really ask them frank questions about like the buying process, how they heard about us what channels are on, because we wanted to validate some of the things that we were going to do from a channel perspective, but also the type of content. And then we spent a ton of time cutting down these videos writing really like in depth ads. So it's not just, you know, slap a couple lines, hey, watch this video, like we really were taking the time of what's breakout, like, what are these nuggets that we can share with our audience. And so we spent a lot of time doing that. So that was a three month process really, of doing that. But before that, there was a lot of internal discussions about how we're going to change our strategy, and also took some work kind of convincing our bosses to to like, hey, we're going to take some of our lead gen budget, and we're going to start doing a lot of video where you don't get direct results from. AJ Wilcox Oh, yeah, so there's a lot of different areas. I want to dive in here. The first let's talk about this, what sounds like customer focus group or really market research. We just recently had an episode by the time this one comes out about market research. So this is something that's very top of mind for me. Did you go out and hire a market research firm to conduct this? Did you just grassroots say, hey, let's just start sending emails to our customers. How did you go about doing this Andrew Harder Super simple process, I'll break down that. Literally anyone can do, especially you're in paid media, you don't typically think of paid media folks doing this. But if you have, you know, whether you slack or whatever, internal comms, you need slack, you need Google docs. And that's literally all you need is an email. So like there's no hiring a firm or anything like that, it was I sent a message to our customer team, just asking for a list in for contacts of customers that would be willing to speak with us, and I prefaced it with hey, like, we're marketing. So they might think, Oh, they just want more case studies and things like that, which we do. And a lot of our customers are happy to do that. But I was framing it as hey, we literally just want to get some feedback for some things that we're gonna be testing out on social. And I got a list and I can't remember how many I was given, but we ended up being able to conduct 10 interviews over the course of like a month. And when I say 10, you might think, well, who cares? Like that's like nothing is a small sample size. I would say we have so much data like you know, we're marketers, we always want to be data driven, you can get that in the platform's, but really like spending half hour to an hour, with 10 different customers upwards of 10 hours of like, really in depth, going back and forth, you can discover so much more information. And also like we got a lot of ideas to from different types of creative that you want to test on LinkedIn and the types of content that we could go back to our content team and event team and say, hey, like people are talking about XYZ, are there plans for that? Do we already have some of that? And so it was super helpful, I would recommend that exercise to anyone. And also you'll be surprised if you have a great product you have for sure customers that are going to be happy to talk about it, especially if it helps them do their job better. Or for us like event software, a lot of event managers like have just horror stories of like, you know, event apps that didn't work or took super long time to get things set up. And so, you know, when they experience something that's a lot easier to use, or they're able to like justify ROI from their sponsorship, just like different things like that. They're pumped to talk about that, just like how I am as a marketer with different tools that we use in our everyday. So yeah, I would say do it. AJ Wilcox Did you have to offer them anything for their participation? Like a gift card or discount or anything like that? Andrew Harder Yeah, good question. So we didn't like have to I don't think. We offered, there's a WebEx merch store that actually does have a lot of cool stuff on it, so we offered like, I think it was like a $50 voucher to that. So it was just kind of like a thank you. But I honestly I would say probably all of those people would have done it without anything. But yeah, because we also do for anyone that's in B2B SaaS, like, we do a lot of reviews, too. Like we do gift cards, and like those reviews are great, but like, doing these actual like in person, or like through virtual, like those interviews, like it's so different than just, you know, filling out a few questions on G2. AJ Wilcox Yes. And what I want all the LinkedIn Ads fanatics out there to understand is, I don't want you to hear this and say, Well, of course, Cisco has the budget, to go out and hire market research firms and go and do all this, but I'm just a lowly paid marketer. That's not my job. I don't want you to let yourself off that easily. This is what Andrew did. He started this program as a paid marketing manager and did it by himself without a significant budget. And you heard him say he didn't even have to offer them anything for their participation. They would have been stoked to chat. But of course, it's always nice if he can offer something. So very insightful, like thanks for sharing us with us about the program. You also mentioned that you were cutting out video and that video was an initiative that you wanted to take on. First of all, what was spurred you to decide that you wanted to go all in on video? And how did you go about that? Andrew Harder Yeah, so I guess starting with kind of like the bigger picture reason why we did have a lot of I would say good solid image assets and different things that we were running like, it wasn't like we didn't have quality. But we knew, especially on LinkedIn, again, if your audience is engaged on it every day, multiple times, like, people do stop, at least I'm talking from personal experience, if there are videos, it doesn't have to be video necessarily, but for the sake of this conversation, like there are certainly that is about like other paid media, marketers talking about things that they do, or different tools, like I certainly, like, stop and watch those things. I don't like it. I don't like do anything to like, give LinkedIn, some feedback. So they get that, but a lot of times, you know, I send a Slack message to my team and say, hey, like, what do you think about this? And so one of the reasons why we really wanted to video was, we knew that we wanted to start, people use the term like creating demand, it might be a bit generous for what we were doing. But I do think we were really trying to like speak to just pain points and different like, ways that we could educate, who we were trying to bring in whether you know, they come in six months from now through a PPC click, or they come in through a different means or like, do they start falling on LinkedIn page, and then, you know, they click on us, you know, three, four months from now. We weren't so obsessed with like getting like this direct response from that it was really about taking these like 30 seconds, even upwards of like, two and a half, three minute clips of hey, there's a ton of virtual events, event marketer, and we're talking to you, how do you increase like virtual engagement awareness? How do you measure that? That's just one small example. But we were cutting this down. So we had that like focusing on like the virtual aspect, because our platform is virtual and person and hybrid speaking to, we have a lot of higher ed companies, a lot of member based organizations that their business or their event, like programs really run on sponsorships. And so like, we talked a lot about how to prove ROI from your event sponsorships how to, like get better at partnering with different sponsors, things like that, that were just very specific like one message. And this goes back to like the audience targeting we'd split this out. So instead of like this one large, like, okay, we want all these people, we knew that, you know, people that work at universities are very different than and they have very different event needs than someone who works at a fortune 500 company, doing a big internal event, or doing like, you know, their big summit, whatever they use cases. So we were showing these ads to all these audiences, because we had each event, we were probably cutting down like three to six different ads. And so we could see who was engaging with what so we're looking at all those engagement metrics, view metrics, and then this really allowed us to build a quality remarketing pool of people who were watched, like 50% of our videos, and we started so in the more and then we get some more like the product videos that were more like down funnel, and we saw a huge lift. And like we had like an overview video of our platform, when we just show that to a cold audience. Now surprised like, there's not a very good watch time. I don't have the numbers in front of me. But when we showed that maybe two, three, like remarketing sequences down the funnel, it was like 2 or 3x, higher, this small things like that. I'm just trying to give some examples of like what we were seeing. So as you can tell, there's a lot of stuff that goes into it. AJ Wilcox I love that. So you're talking about multiple step sequences. How did you set that up in campaign manager? Andrew Harder Yes, I guess preface this, we use metadata to run all of our paid social. So you can do all this natively. But what we were doing in campaign manager, you can, you know, create those remarketing audiences. So we could capture anyone that saw 50% or more of these videos. And then you know, it took a while when we first started, because some of these prospecting audiences we were targeting were not like super large. Also, we started with a lower budget. And when we started seeing good results, we started increasing that so we could get a larger pool. And then we'd create these campaigns. So we're only targeting people that you know, saw this specific video, we've combined some of them. But again, because we service a lot of different ICPs. We also have a big difference, like virtual events very different instant in person. So we could show specific mobile like event ads to people that maybe saw one of our like event cut downs that we're talking about how to get the most out of your event app, just like specific things like that. I mean, you can do, it's pretty easy to set that stuff up in your audiences. And then when you're creating your campaign, just selecting those remarketing audiences. AJ Wilcox So obviously, we can put together video programs. And if you can't actually tell something's working, it can be hard to convince, you know, upper leadership to give you more budget or hang on a little bit longer. What was the effect that you actually saw on your lead gen programs as this video strategy went on? Andrew Harder It changed a lot and for several reasons. One, we were starting to invest more in video and less in our lead gen. Because we started like I mentioned this earlier, but what I was able to get as a test budget for this was 20% of our paid social budget, which was a decent size. It was plenty for us to get going but that started to creep up to like 30% and like four already percent after a few months. And so we were seeing a drop in our leads, but because of our increased efforts in like targeting more refined audiences, and I would also say like, I don't have data to prove this necessarily, but I think, you know, running this alongside all of the video ads that we were doing that we're not like super pushy, or even, like, just kind of generic B2B stuff that no one really cares about, like it was educational. And like, you could take stuff away from that, we saw huge drops in our CPL, like we saw, like over a 60% drop in our CPL. But the other thing was, we had a budget reduction, like, you know, a lot of SaaS companies, we're starting to see throughout 2022, so we had more of that hit. But what I did was I measured this, after the first three months of doing this, I measured that against the spring when we had a much larger budget. And we were doing just pretty much all lead gen. And we had 28% fewer leads, but we had a 63% drop in our cpl. So it was like a massive, like we should have had really way less leads. But we were seeing the audience targeting I think even just like the quality, and there's a lot of things that go into this. So I know I'm oversimplifying a bit, because we were testing a few different offers. It wasn't apples to apples, but overall, like for paid social for LinkedIn, our budget was like 70%, less from like this comparison period. But to answer your question, we were still running a lot of the same type of lead gen, but we don't do any hard direct response, like demo request. But even so we saw saw a huge lift and the opportunities that we were producing both from like, kind of a first touch triggering standpoint, but also just like influencing, we can see these metrics because our serums integrated with metadata, kind of like, you know, the headline numbers was like, we spent like 70% last, but we had like 60% more pipeline that our sales team had generated. So again, like a lot of stuff goes into this. But I mean, that was like a pretty astounding difference, especially with the budget difference. And also 70%, less budget, but also like we were spending roughly half of that at this point on video. So like we were spending significantly less on lead gen. So it's a combination of a lot of things like we changed our audience targeting, we had all that video creative, we were running. Yes. And you could also say, well, all that stuff, you're doing the springton that influenced the fall? Yes, of course, it totally did. So it's not like a clear cut, you know, like AB comparison. But it was such a stark difference. We really had a stark stop, like in September when we started this, like, Okay, we're gonna really change our strategy. And we started like increasing that investment. So for anyone that says, like, oh, you can't get demos looked at our quality from LinkedIn, you definitely can like there's different ways to do it. I know there's some brands still do run some of that direct response or conversation ads, and that does drive pipeline. But like for us, like we try that it doesn't work at all. I mean, I see this all the time. I go into our CRM, I see our HubSpot reports, and I see, oh, we've had some more paid social meetings booked. And I'm like, oh, is that from this month? Did they come through this month? And a lot of times, it's no, they actually like downloaded one of our guides maybe like three or four months ago. And then they came back through search or like email alerts or different things like that. And now like they're either ready to buy, or like they weren't in market at all. And now they are and like we've been top of mind for them. We've been educating them, not like harassing them to like book a demo. And they came to us. And I think I've heard this before. And I love this way of like measuring is it working? Like you can tell if your marketing is working, if more people are like coming to your sales team to ask to talk versus how much are you going out and like asking them? I just love kind of like that idea and way to quantify it. So yeah, the very long winded answer to your question, but but certainly has changed. AJ Wilcox And I think marketers, myself included in this, we feel like once we've warmed a top of funnel well enough that eventually you've earned the right to ask for a demo. And in this case, you're seeing demos come in naturally, like you're not even having to ask for them. But even if you do run demo ads, you still don't feel like you're getting a great response from them. It's almost like people are perceiving us as being too pushy when we're asking but if we leave them alone, they'll naturally do it. Andrew Harder Yeah, absolutely. And I would even say to like one way how I justified testing 20% of our budget for video was I crunched the numbers on Okay, of all these leads, like yeah, you can show low CPMs especially on LinkedIn. Like it's good because a lot of times you call them like ICP leads depending on like title or company but what I did was actually measure that down to the full funnel different getting through the sales cycles and like close one and I'm not a huge fan of just focusing on like first touch like okay, did this trigger from like, I love looking at influence metrics and things like that, because obviously there's so many different touch points. And there's some great marketing tech out there now that can help with this, but it was like a no brainer to be like oh yeah, you can test 20% because like it's not like we were producing millions of dollars in revenue from this. It's like Okay, we have some great content to produce also, like kind of an added bonus. And this is kind of a caveat leftfield thing. If you're running virtual events or in person events, and you have that footage, you have to, like, repurpose that and run that on LinkedIn especially. And I would say, don't just do an organic channel so that all your employees and your family like it, put some paid budget behind it, target the audience that you know, is your target persona. And use that content, like you're gonna get much more out of that. And also, it's like a win win for like the content team, the events team or whoever is doing this. Or if you're a solo marketer, or a small team, like you can just get so much more out of that. So I would say even from just a, I don't know, like marketing team ROI standpoint, like it just makes a ton of sense. AJ Wilcox Alright, here's a quick sponsor break, and then we'll dive back into the interview with Andrew Harder. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2linked, we've cracked the code to maximizing your ROI while minimizing platform costs. Our methodology includes building and executing LinkedIn Ad strategies that are customized to your unique needs, and tailored to the way that your B2B consumers buy today. Over the last 12 years, we've worked with some of LinkedIn's largest advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities from your ideal prospects, book a discovery call at B2Linked.com/apply. And we'd absolutely love the chance to get to work with you. AJ Wilcox All right, let's jump back into the interview. I want to dive in a little bit deeper on video because we talked about the customer research, and anyone can do that. But now as we start veering over into video, now, the production value is getting a little bit higher. And you actually have to start dedicating some budget unless you happen to be a videographer by trade and can throw things together. How did you attack video specifically? How did you deal with the overhead of the cost of video? Also, how did you decide what types of videos to film and actors or employees or customers? How did that all line up? Andrew Harder Yeah, so I mean, this answer might be a bit strange, but I think it might give some people some more confidence to test this, like we Krystal and I, like knew the type of strategy we wanted to test. And we didn't have net new budget or things to do, or money to play with to create that new stuff. So we went and looked at okay, what do we have? And you also might be thinking, well, he works for any event company, like they have event software, they are like doing these things. Yes, huge advantage. I will say that for sure, but a lot of marketing teams still have some, you know, own first party events. And to kind of speak to one thing you were saying like, I would actually say you don't need super high production, I would actually advocate it's better to have more just authentic real video, especially on LinkedIn, because you know, you're seeing your network and then all of a sudden, you see like this really stocky photo, video type stuff doesn't really kind of penetrate your mind, you don't really care about that. So I would say like, you don't necessarily need the super high budget, you don't to go out and like, you know, spend 100 grand on some agency. We do have like a freelancer they used to help with, like some of these cut downs, but there's a lot of freelancers out there, they're gonna like break your marketing budget. I mean, Krystal stepped up big time, she spent a lot of time cutting down these videos, so huge props to her for I mean, she's a paid media marketer, just like myself, but she was like, well, I can like cut down some of this stuff. And over time, like when we started doing this more, our team started seeing like how much of an impact this was having our events team and content team are getting more proactive and like, oh, we're gonna plan this event that's upcoming, we know that the paid team is going to use this giving us timestamps, and in that to our freelancers, but to say more concisely, like, you don't need a ton of budget for an agency. Yes, we use our event software, but you don't need that, like you can use something which should say WebEx first or zoom. Like you can use something like that, and record that. That's just fine. I mean, you can see you can look at the engagement metrics and I would actually say if you already have some video that's super high production value or something like compare that against something that's more just raw. And I would even say to there are some larger brands out there SaaS brands that do this and I think it works well. Caveat to is if you do work for a large brand, like there are brand standards and I get that because I worked for Cisco so like there are certain things we have to abide by, but like at the end of the day, you can definitely do this. I would say it's not as easy as what I made it sound like for the customer interviews like that's super easy. Like it is a different thing, but I think anyone can do that. AJ Wilcox And how did you plan what type of video content you'd show? At what stage in the buyers journey? Andrew Harder Yeah, great question, I think also super important thing that we learned as we went on, because we really started with just kind of more. I don't like the term thought leadership, because I think it's more than that, how we were kind of framing it was like, Is this educational? Like if I wasn't, and we would even ask, like our events team, like, would you interact with this? And a lot of times, it was them saying, so it's like, yeah, of course they would. But like, the questions I would kind of ask myself is like, is this going to help someone that's running events do their job? Is this differentiated enough from just kind of like the generic advice out there, and all the events we're doing, like, very well thought out, and so we do have the benefit of that. So like, that's where we started off with was like that content that's really going to hit a pain point, or just give some value. But then from there, we'd get a bit deeper, like I was saying earlier, you're talking about hybrid events, like the value of that go a bit deeper and say specifically, like, you really need to hone in on like event sponsorships, or you really need to make sure you have the right event technology. And like you could say, well, that's kind of like a hard sell, we actually have a lot of content from our team that's saying, like, you need something and then like, oh, yeah, of course, like, we can provide you with that technology. But it's kind of educating to like, there's, this is specific to the event industry. But like, there's been so many changes, as you can imagine, with like COVID coming up on like, three years, and like it went in and out from in person to virtual. But now like, there's just a huge range, and like what hybrid even means. And so we would take people on these journeys, if anyone is familiar with like YouTube sequence ads, it's kind of similar, like, you can just set this up to then go a bit deeper into that. And then really, the best kind of journeys we had was, okay, we have like this educational video to show, then we have another layer of that, speaking to something more specific, maybe we had one or two of those, and then layer in like a more specific like this, how our product can do that. And so it's a bit easier to explain when I have like a spreadsheet to show, but hopefully that helps the audience a little bit. AJ Wilcox Very much. So let's say smaller marketing teams that don't have a budget for maybe something like metadata. Maybe they're working with a basic CRM, what's some advice that you'd give them on ensuring that they could take cold prospects, educate them through video, and actually ended up with close deals? Andrew Harder That is a great question. I hope I can give a great enough answer to that because I think there's so many factors that do come into this, because I would say we had a lot of things going for us with the video content we already had to play with. And then we were able to expand that. But if you are a smaller team, you don't have as much budget for tech or video, things like that. This is kind of obvious advice. But just like start small, even before that I would challenge like, look at what you're doing right now. And really challenge yourself and ask yourself the questions like if I am my, like target audience, if I am this, you know, X persona, do I actually care about this? Like, is this giving some value? Or am I just noise in this person's LinkedIn feed? I think you'll find a lot of your stuff is either stale, or it's really just kind of about you the company versus like, how can you first like give value and not ask for anything in return. But then from there, like if you have products that are fairly easy to record, like some tutorials to like, you might have a subject matter expert on your team. So that I would say that's kind of a hard gap to fill. But you can use free tools out there to just record either yourself or someone on your team, walking through the benefits of what you get from XYZ, like whatever your product is, or service is. And so yeah, I feel like I didn't meet my expectations for answering that question. But hopefully, I would like to starting with, like really challenging, like what's working. And then if you have content, like reuse that content, and you can go from there and get learnings and segment your audience so you can see who's engaging with what. AJ Wilcox I love it. Yeah, I think that's perfectly fine. Great answer. Well, the one question I like to ask everyone I interview, what are you both personally and professionally most excited about coming up? Either in 2023 or in the following months? Andrew Harder Yeah, love that question. I'll start professionally. I think I'm excited. So we are really early days and testing out a true like plg like free motion. It's new for us because we've been very like enterprise software. Like you can't really use the product without talking to us. I'm really excited for us to test that just from a marketing standpoint. But also how it's gonna play into our paid campaigns, especially like with LinkedIn, too. I see so much opportunity and I follow some other brands that do this so well and really just showing people like how easy it is to get started. I think you can apply this to anything in life. Everyone wants to like, you know, be in better shape or read more books or do things like that, but it's like just getting started. That's the hardest and I think cuz there's so much potential for us. There's not too many competitors that we have. There's a lot that have like that motion, but their software isn't as powerful. And I think just being able to learn as a marketer how to do that it's gonna be really fun. And I think getting more into being a quote unquote, content creator on LinkedIn, I'm very inconsistent still, but it's been fun just to put myself out there more. I mean, it's really how it's opened up opportunities like this to speak with you. And I think I'm just looking forward to meeting more marketers that I can learn from share some of my experiences, beginning of this, like I didn't set out to have a career in marketing, I didn't even know what PPC was. And I think it's really, really fun to speak to younger marketers. And so I'm, I'm hoping for more opportunities like that. And then personally, I have two young kids, my daughter is about to be three next month, which is crazy. And my son is just over eight months. So last year, couldn't do a whole lot because had a young baby. And so I'm excited for we have some fun trips planned. So I'm originally from Minnesota. I have a cousin getting married so getting out there and seeing some family. My younger sister's getting married this summer as well. So excited for that. And for my kids to hopefully have some memorable flower girl type moments, you know, that'll be super fun. And we have some friends in Wisconsin that we go up to see, looking forward to that. My wife and I love to travel and just with young kids don't get to do it as much. And this year, we have more plans. So excited for that. And yeah, especially on a day like today when it's like I don't know, like it was in the teens this morning maybe it's in the 20s now, but so cold, and I'm already looking forward to summer. So yeah, that's kind of what's on my mind. AJ Wilcox Awesome. Well, you're doing a great job of creating content on LinkedIn, for sure. I'm going to put down on the show notes. I want to invite everyone to come follow Andrew there on his LinkedIn profile. Also, I don't know if you have a minute if you can share with us. Maybe some insight into the posts that really caught my attention you posted, it was kind of like a mini case study about using video ads on LinkedIn. Can you tell us like was that he most popular thing you've posted on LinkedIn? What sort of engagement did you get from that? Does that inspire you to do more? Andrew Harder Yeah, so it was actually the second most because the first most was also another kind of LinkedIn case study is about document ads. I don't know if I was one of the first first but I was early into testing that. And it really if for all the people that love the gated versus on gated conversations, like we really put that to the test. The ungraded document did fantastic for us. And like that got a ton of engagement. Like I said, I'm still early. So I'm trying to kind of find what stuff I want to talk about, hoping to talk more about personal stuff, too. But yeah, it did get a ton of engagement. I mean, I was thrilled when I shared it with you. And you said you shared it with your team. I was like, okay, that's why I know it's good, then if Aj is sharing that. So yeah. And I honestly, like that's probably an easier thing to go to that post. And it really breaks down the process that we did, and some of the results that I shared today. But it really makes it pretty simple. I think a lot of times, it's easy to get just like oh man, I can't revolutionize my strategy or something, you know, just sounds so big when you break it down into like these bite size steps. So I think that's maybe why it got so much engagement. Of course, yeah, the results do catch people's eye, but a lot of marketers found it helpful. So yeah, definitely connect with me. I'm only active on LinkedIn. I'm not really a social media person, ironically, being that I advertise on it. But yeah, please connect with me on LinkedIn. I appreciate you sharing that AJ. AJ Wilcox All right, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox All right, like we mentioned during the interview, I've got some great resources for you. First of all, you'll see in the show notes below Andrew Harder's link to his LinkedIn profile, go follow him or even connect with him. You'll also see what we mentioned the post that he posted about his LinkedIn video ads strategy. And that one got a ton of attention, which is so cool. It's actually the reason why he's here on the show. He also had another viral post about LinkedIn document ads that actually went more than double the amount of virality is that one so definitely check that one out. Both links are in the show notes. If you or anyone you know is looking for a course on LinkedIn Ads, check out the one that I did on LinkedIn Learning. You'll see the link in the show notes. But it is by far the most succinct, the highest quality, and the lowest cost of any LinkedIn Ads course out there. Also, if this is your first episode you've listened to make sure to hit the subscribe button. But if this is not the first time you're listening, please do go and leave us a review. It is a terrific zero cost way of supporting the podcast and I would be eternally grateful to you with Any questions, suggestions or corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. And I'm cheering you on in your LinkedIn Ads initiatives.

The  Oribi GirlsinBusiness program is a 3-month social innovation program providing awareness and social venture-building skills for 30 young girls from marginalized communities in Cape Town. Guests Nthakoana Maema | Oribi's Managing Director  Simnikiwe Ntamehlo | A beneficiary of the programme See omnystudio.com/listener for privacy information.

I avsnitt 56 Alma och Fanny träffar Henrik Karlsson, grundare och VD, och Johanna Kristensson, logoped och skriv- och läsutvecklare, för Oribi.

Alma och Fanny träffar Henrik Karlsson, grundare och VD, och Johanna Kristensson, logoped och skriv- och läsutvecklare, för Oribi. Henrik och Johanna berättar om bakgrunden till Stava Rex och SpellRight, två program som hjälper elever med stavningen både i svenska- och engelskundervisningen. 

When you think about sales you typically think about generating your own leads, you and your team selling directly to the customer, and your entire sales operation being an in-house effort. Jen Dye has a different approach. She believes selling can and should be a team effort. Not just with your internal team members, but alongside external partners. The Peak Beyond's founding team has been able to reach nearly $1 million in ARR — without a single dedicated sales hire — by building a Partner-Sales ecosystem that helps ensure the majority of their leads come through warm referrals or as part of a larger sale alongside other companies' products. All season long we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working alongside The Peak Beyond for their Series A round. In our season finale, Jen shows us how partnerships have helped them grow inside the budding Cannabis retail industry.Find Jen online:LinkedIn: https://www.linkedin.com/in/jenniferldye/Find MORE online:Website: https://www.thepeakbeyond.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.Want no to NOT suck at pitching your startup? Subscribe to our Point-of-View Letter at startuphypeman.com! See acast.com/privacy for privacy and opt-out information.

Inspirational stories plus practical takeaways from the entrepreneurship world.Today's guest is Avishai Sam Bitton, the current VP of Marketing and Growth at 8fig. They recently closed a Series A for $50m. It's a company that helps eCommerce sellers to scale up to 8 figures.Avishai himself is a serial founder having created both Oribi and Brainye. Oribi was sold to LinkedIn and Brainye remains independent and bootstrapped. Brainye reaches an audience of over 100 million people a month.Despite his success, Avishai is committed to improving as an entrepreneur to build even bigger companies in the future that have a long-lasting impact. We hope enjoy the episode and don't forget to share it with others. You can learn more at http//www.entrepreneurshandbook.co.Avishai on YouTube: https://www.youtube.com/channel/UCmkWvMyGuo247T7V0vWW76QAvishai on LinkedIn: https://www.linkedin.com/in/avishaib/?originalSubdomain=ilAvishai on Twitter:  https://twitter.com/avishai_bitton8fig website: https://www.8fig.co/8fig on LinkedIn: https://www.linkedin.com/company/8fig/8fig on Instagram: https://www.instagram.com/8fig.co/8fig on Twitter: https://twitter.com/eightfig

Trish Stratus. Kurt Angle. Lita. Larry Zbysko. Jeff Jarrett. The Steiner Brothers. Penta El Cero Miedo. These are LEGENDARY names in pro wrestling with accomplishments like headlining stadiums around the world, performing on national television, appearing at Wrestlemania in front of 75,000 fans, and getting inducted into the WWE Hall of Fame. So what would make them even take a phone call from a startup independent wrestling league? That's what Bambi Weavil, Founder of MORE Wrestling (Masters of Ring Entertainment), has figured out in her years in the business. Similar to trying to get on the radar of a VC, or crack into an enterprise account, pro wrestling is historically a closed-door industry where oftentimes you have to be 'born in the business' to even hold someone's sweat towel. If you think that Silicon Valley investor is hard-to-reach, try getting in touch with someone who literally has Vince McMahon on speed dial. In this week's episode, Bambi steps to the mic to share how she's not only broken into the business and gotten on people's radars but built RELATIONSHIPS with some of the hardest-to-reach people there are.Find Bambi online:LinkedIn: https://www.linkedin.com/in/bambiweavil/Find MORE online:Website: https://mastersofringentertainment.com/Instagram: https://www.instagram.com/mastersofringentertainment/Twitter: https://twitter.com/mastersofring1This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.Want no to NOT suck at pitching your startup? Subscribe to our Point-of-View Letter at startuphypeman.com! See acast.com/privacy for privacy and opt-out information.

Show Resources Here were the resources we covered in the episode: Brenda Meller's post detailing all the new industries Oribi Aquisition Company Engagement Report New Pages Updates NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript LinkedIn Ads has a lot of options for retargeting and nurturing your prospects. What's worth using and what isn't. We'll talk about all of this in more in this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! You're probably aware that retargeting ads are some of the most powerful ads that you can run, and also one of the cheapest. It's kind of like a digital marketing superpower. So LinkedIn has had retargeting since 2017. But I've never really been all that hot on it for reasons that we'll get into today. But in the last few years, LinkedIn has given us some really great firepower for nurturing our prospects. We'll dive into the different retargeting and nurturing strategies that you can use, even right now, to get the best bang for your hard earned marketing budget buck. First, let's cover the news because there's been a lot this week. In our Account Based Marketing episode that was episode 56, we talked about the company engagement report. This is when you upload a list of company names into your matched audiences and then you can click into them later to see which individual companies have been seeing your ads and engaging with them. Well, this was always really hard to share with your sales team or your ops team. And you can imagine how valuable that might be to get over to sales or get over to maybe your marketing or sales ops, like, hey, these two companies are really engaging with our stuff, right now, it might be a good time to reach out to them. Well, LinkedIn announced this week that your company engagement report is now going to have a CSV export feature. So now you can download this into Excel and send it around to whomever you'd like. About two weeks ago, LinkedIn announced that they acquired an Israeli company called Oribi. LinkedIn's own words, they said, "Through the integration of Oribi's technology into our marketing solutions platform, our customers will benefit from enhanced campaign attribution to optimize the ROI of their advertising strategies. This means that our customers will be able to more easily measure website conversions with automated tags and code free technology, as well as build more effective audiences, all in a way that is privacy first by design." What this tells me is this is a technology that's going to help us with attribution and conversion tracking. Basically, a lot of the stuff that we're losing as cookies go away. So, it all sounds really good on the surface, I'm really excited to see what LinkedIn does with it. Also, I'm sure you've all felt the same pain that we have, which is when you go to select an industry in LinkedIn's company pages, or even on your personal profile, the choices were very limited. I think there were only something like 26 different industries that you could choose. Correct me if I'm wrong on that. Well, something that is absolutely fantastic, LinkedIn reached out and said, Hey, we're expanding our number of industries that you can claim to over 400 different industries. If you are using industry targeting, this may be a huge help to you. But LinkedIn, and I know you listen, I have a huge ask for you on this one. I noticed when going through all of the new industries that we could select, we couldn't select SAAS software, and we couldn't select B2B. Those are two that for the longest time, I've really struggled to figure out how we can effectively target SAAS companies on LinkedIn, as well as those who are B2B versus B2C. If there's any way that we could get those somehow wrapped up in our targeting, or in company page classifications, that would be amazing. You should be able to go right now and start typing any industries that you think you might want to claim within your company page, and LinkedIn will auto populate some of the options there. If you're curious about all 400, a friend of the show, Brenda Miller, has created a post on LinkedIn that lists out all 400 of them. So we're going to go ahead and link to that in the show notes below. If you're curious to check out all the options, definitely check out her post. And Brenda thanks for putting that together. That's a great resource. And then a note from LinkedIn that in June of this year, 2022, the new industries are going to be released in the campaign manager and we'll be able to view or add these new options to any campaign. Excellent news that we're excited for. Alright, excited to jump into retargeting and nurturing. Let's hit it. First, I think we have to touch on the principle of what nurturing and what retargeting are supposed to be. The concept here is that it usually takes about seven to ten touches with a brand before someone will add the brand to their consideration set where they'll actually consider doing business with you. We know that people need multiple touches with your brand to get them into the funnel. We also know that a lot of us on LinkedIn are doing this with products and services that are extremely high consideration and high costs, which means more and more people have to be involved in this purchase decision. We call them the purchase committee. And so you start looking at, okay, everyone needs seven to ten touches. And there's quite a few people here within the buying committee and so now we're talking about needing a lot of touches on these people in order to secure them wanting to do business with you, or at least considering. So what is a touch? Well, in my mind, a touch is anytime that someone has some sort of an experience with your brand. That could be as low as they saw an ad on their screen and just took note of it and moved on. Others might be a full, they've downloaded an asset of yours, or they visited your webpage and clicked around. I'm wondering how many times you have ads on your prospect screen that they haven't even taken note of they've just scrolled right past. So in that case, we certainly couldn't call an impression, a touch. Just because LinkedIn charges you for an impression doesn't mean that it actually sunk in for your prospect. I like to talk about someone's know, like, and trust factor. If someone's going to do business with you, they need to know you, like you, and trust you. So think about how you build your know, like, and trust factor for any brand out there. Which brands do you absolutely love? And are you a huge fan of? Which ones will you support publicly without needing to be compensated in some way? Think about how you can copy those things that that brand has done for you to your own marketing so you can be doing that for your prospects. An example of how this principle works for me, about 10 years ago, I was really into Twitter, it was really heating up, I was having great conversations and getting a lot of value out of it. But I also noticed that a lot of my friends and industry colleagues would share content on there. But being a very busy professional and not having the time to read every single article that came through my feed, I set a rule for myself. That was if any one or two times that content was posted in the feed, I wouldn't worry about it. But if I saw three or more of the people that I follow, all reference the same article or topic, I would take the time to go and actually read it and research it. What I was doing is relying on multiple sources to share something before I found it worthy of my time. I think the same rule applies, like if you talk about popularity in high school. So if you can imagine one person in high school walking around and telling everyone, Hey, everyone, I'm popular, and they say it 1000 times, that doesn't actually help you believe it. In fact, you might actually believe that that person is the epitome of uncool. On the other hand, if you hear from 1000 Different students that this one student is really cool. She is the coolest girl at school. And even if the people who are talking about it are not the people that you trust, you hear it from enough sources, it starts to really sink in. So we know that when we hear about brands from multiple sources, it's going to help improve our know like and trust factor with that brand, much faster than if they just keep seeing you from exactly one source. In B2B, we know that someone is probably not yet ready to convert at the bottom of the funnel, the very first time they hear about your brand. So then it requires you to continue to warm up that prospect all the way from when they are cold and maybe have never even heard of you before until they are warm enough that they're ready to convert at the bottom of the funnel and become a customer or at least get a proposal or consider talking to someone. That ability to warm someone up is something that we can do through continued advertising. But it's especially powerful when we talk about retargeting those prospects. The lazy marketer will do this by just showing the same ads over and over to the same prospect. And to me, that's the equivalent of the one person in high school walking around and telling everyone how popular they are. It's not going to be believable. On the other hand, if that prospect is seeing you on certainly in the LinkedIn feed, maybe they see you across multiple different ad formats. Maybe they get a message from you inside of their sponsored messaging. This just keeps getting stronger and stronger, the more channels that you're targeting on. So sure, we're going to advocate running all of your ads on LinkedIn because that's all we do, but I also understand the value of making sure that that same prospect is seeing you when they log on to Facebook and Instagram and they see you on TikTok and they see you on YouTube. All of these are fantastic channels, and that really increase your know, like, and trust factor very quickly. And they're not all that expensive. Your job as a marketer is going to be what are the offers that I can come up with that are going to warm someone up and get their attention and nurture them, and maybe even help identify what sort of problems they face so that we can keep solving those in the future. That is a huge job ahead of you. But one that when you solve it, it's pure gold, and it's going to pay off for years and years to come. And as your retargeting and nurturing your prospects, it's important to understand that if you have an offer or ads that aren't performing or aren't converting, then you constantly need to be introducing new offers, and you constantly need to be shaking things up. 10:48 Website Retargeting So first off, let's talk about all the retargeting options that we have here on LinkedIn. First off, we have website retargeting, and this is the one that came out in 2017, which I was really excited about, but it ended up really deflating my sales just because there were so many weaknesses with it. So first off, when you're retargeting just on LinkedIn, you're showing ads to people only when they're on LinkedIn. And as we know, LinkedIn isn't the platform that the majority of your prospects are spending lots and lots of time on every single day. So that makes it a little bit weaker. If your goal of retargeting is to stay top of mind and stay in front of your prospects, then if you're only doing it on LinkedIn, you're leaving a lot of money on the table. When website retargeting first launched, LinkedIn said that those audiences would only store for 90 days. It turns out there was a little bit of an internal mistake where they were actually storing those audiences for longer, it was more like 180 days, which is right on par with Facebook, actually. But when I first saw 90, I went, Man, we're spending a lot of money on our LinkedIn traffic to retarget it and know that when we add someone to an audience, and it's only going to stick around for 90 days before rolling over, it doesn't get me excited enough to actually go and do something about it. Then there was the issue of costs, you know, we were paying $8 to $12 per click. And then when we used LinkedIn retargeting, we were still paying like four to $8 per click, sometimes even more. And so when we talk about retargeting being a good deal, it almost like it wasn't all that great of a deal. Plus, you need to have at least 300 people in your audience. So if I am doing a retargeting audience based off of just people who've clicked on my ads, I have to pay for at least 300 people to make it to my landing page or to my website to cookie them before I can even start advertising. So it was kind of a large hurdle to get over for the smaller advertisers for sure. The larger advertisers no problem. I mean, you get 300 clicks in pretty short measure. But for a smaller company or a smaller spend where 300 clicks per month would be a lot, it makes it a lot harder. So all of that to say that LinkedIn's website retargeting was never all that great value. But now we add to that the fact that LinkedIn's website retargeting is all based on cookies, and after the iOS 14 update, when all Apple devices stopped storing third party cookies, we looked at it and said, Oh, there goes half of our traffic, maybe this isn't all that great. And then add that to the fact that here in the next six to nine months, Chrome is probably going to be treating cookies the same way. So now there goes the other half of your audience. I know you didn't ask, but for my predictions here, I would say that in the next six to nine months, when Chrome does this, we're probably going to be left with audience sizes that are maybe 10 to 20% of what they were before the iOS 14 update. And this for sure isn't a good thing. That means that our retargeting audiences that we've built are just a 10th, or maybe a 20th as effective, but I don't want to paint a picture of all doom and gloom here. For the future. Maybe this isn't going to be a great long term avenue for you. But in the short term, realize that there may still be some value left. There's nothing stopping you from right now, even if you haven't started yet. Go and start building up your LinkedIn website retargeting audiences and get use out of them while you can make hay while the sun is still shining. Okay, so that's website retargeting. Event Retargeting Then there's something actually really exciting, which is event retargeting. So you can imagine with website retargeting, the technology that we're relying on is that when someone visits your website, your insight tag fires, and it communicates to LinkedIn who that person is. It allows LinkedIn to see based off of the cookie in their browser on their computer, if they are a LinkedIn member. If they're logged in LinkedIn can recognize them, then LinkedIn will make a note that that person has, indeed, visited your page and now they can put them into some kind of a retargeting audience. This is all based on the fact that LinkedIn as a third party has to be able to identify who someone is on your website and privacy concerns are going to make that a lot more difficult. But whenever someone takes an action on Linkedin.com, of course, LinkedIn knows. That's called event retargeting. So you can imagine someone is logged in, LinkedIn knows exactly who they are, they see one of your ads, they click on it, they convert on it, they watch a video, all of these things are things that LinkedIn can tell immediately. They know exactly who. They know exactly when. And as long as they have the server space on the back end, they're able to track this. This type of retargeting has been going on for years and years on Facebook, Facebook has pioneered it and it's so so good over there. LinkedIn has been rolling out some of these events that you can retarget over the last several years and honestly, they just keep getting better and better. And the most exciting thing I can mention is that LinkedIn just barely released a new one, that is actually the most powerful of all of them. So we'll get to that here in a minute, make sure you stick around. So here are some of the events that we can retarget, we've been able to retarget, those who have submitted a lead generation form. We can also separately track those who have opened a lead generation form. So that means they have taken enough of an action on an ad that it would trigger the form dropping down. So even if they didn't actually fill out and submit the form, you're still getting something from them, which is pretty exciting. But you might say to yourself, ma'am, that's a pretty big commitment for someone to actually engage with an ad like that, like they want to convert. We're not getting very many people into our funnel. Okay, I understand you there. And it's a very valid point. Okay, what about this, we've been able to target people who have watched at least 25% of a video ad. That's pretty cool. So you have these video ads out there. It's a little janky and difficult to set up for sure. But you have all these videos marked as if someone watches at least 25% of this, add them to this audience. Okay, I can still hear you saying, yeah, but 25%. If I have like a three minute long video, again, I'm capturing next to no one, only those are sticking around for 25% of that. Okay, so this one's a little bit more exciting. What about those who have visited your company page? Anyone who's visited your company page, you can add to a retargeting audience. And that, I think is a lot more exciting for sure. Okay, at that point, you may say, All right, well, company page, that means they haven't necessarily interacted with any of my ads, they could have gone to a company page a different way. Okay, I understand there's a little bit of a weakness there. But if you're running an event off of your company page, and someone is marked as interested like they want to attend, ah, we can now add them to a retargeting audience. And that's pretty cool. They've showed enough of an interest in an event that we've put on that they're probably going to be interested in future content as well, around those same topics. That's pretty powerful. 18:21 Single Image Ad Interactions All right, that takes us to the one that I told you, I was so excited about. This is the one that just rolled out. This is single image ad interactions. By the time you're hearing this, you should be able to go into your matched audiences and create a new event. And then if you see single image as one of your options, you know, you have this, I think it's rolled out to everyone at this point. But if not just wait a couple weeks. As you set this up, you have two different options. You can one retarget anyone who had a paid click interaction. That means they took an action that if you were paying by the click you would have gotten charged for. If that's a website visits campaign, that's going to be someone who clicked on your link, which is pretty cool because like we talked about with website retargeting, it's pretty weak when you are sending someone to your landing page. And then you know that maybe only 10 to 20% of the people who make it to the landing page are even going to make it into that audience. Add to the fact that if your page loads slowly, some people may bounce after they've clicked, but when the page doesn't load as fast as they were hoping, then they just leave. So you're left with almost no audience to be able to retarget Well, if you have this set up for single image retargeting, what you can do is anyone who clicked on your call to action is going to be put into this audience, whether they make it to your landing page or not, whether their cookie is recognized or not by the time they make it to your website. So this makes it ultra powerful to be able to retarget those who have clicked on your ads. That is really cool in my opinion. But then they've stepped it up even one more degree, this is a lot closer to where Facebook has it. If you're running a single image ad, you can retarget anyone who had any sort of interaction on that ad, that means a like a comment a reshare. they've clicked on your company page, maybe they've followed your company page from there. This is extremely powerful for noting whether someone has had truly some kind of a touch with your brand. We're doing quite a bit of testing around the single image interaction and click retargeting. So I'm sure we'll have more to share with you later. 20:40 Matched Audiences Let's move on to another retargeting option that we have called matched audiences. Now website retargeting is technically part of matched audiences. But the part that I get most excited about matched audiences for are the lists that you upload. So this is where you can take a list of people who maybe have converted already on your website, and you can upload them to LinkedIn and target them. You can also upload company lists, and narrow your targeting on those companies to get just those who have had some sort of an interaction with your brand in the past. Where you upload a list of contacts, we'll call that contact lists. And there's lots of different ways that you can treat these. You might break up your contact lists by what stage of the funnel they're in. For instance, if you have a list that you know are all cold contacts. Maybe they've had some sort of minor interaction with your brand, or maybe they haven't had any sort of interaction, and you want them to have an interaction with your brand. Then what you can do is upload these into a campaign. And you can promote a more top of funnel type of offer. Something to get their attention and get them to have a positive view of you. Then, of course, if you have a list of prospects, who are maybe a little bit further down the funnel. Maybe these are those who've converted in some way. You can show them maybe more of a mid funnel type of offer. And then maybe you have another list that are further along down the funnel. Maybe those who they're already in contact with your sales team. Maybe you've already given them a proposal, and you're hoping that this deal closes. Well, maybe you can either promote to them more bottom of funnel type of offer, or just stay in front of them long enough to help them make that decision as they're talking to their buyers committee. The kinds of lists that you can be thinking of, if you're not quite sure what you can grab. You can grab a list of your competitors, you can grab a list of your current customers, you could get a list of your past customers, like we talked about, you can have a cold list of prospects, maybe you're presenting at a show. And the show will give you a list of the people who've signed up to attend. Maybe you have a warm opt in list that you can upload and work with. Maybe if you're using a software like HubSpot that has a direct integration into LinkedIn, you can have a dynamic list where as someone is added to your CRM, they're automatically added to some sort of a list for retargeting or nurture on LinkedIn. When you go to upload a list to LinkedIn a contact list, one of the things that they have is an offline events list option. I looked into it because I haven't seen this before and to be honest, I'm not sure how this is different than any other contact list, other than it contains a few extra columns, one about like how much they paid for their ticket, and the ticket purchase timestamp. Because this is an offline event where LinkedIn wouldn't have any sort of vision into it. I'm not quite sure what value you would get out of matching these details, because LinkedIn won't know how much someone paid for their ticket, or won't know when a ticket was purchased. But maybe in the future, this could be used for like optimizing ads towards people who paid more for their tickets. So maybe they're a higher quality prospect. I don't know how this is working, but if you're not sure on how to use this one, and you are using offline events, just upload it as a normal contact list and you'll be good. I mentioned that we were doing some cool research around the single image interactions. And what we did is we went and created a separate audience, for those who have interacted with an ad in the last 30 days, the last 60 days, the last 90 days, the last 180 days, and the last 365 days. And what's so cool to me about this is something that Facebook has done that I honestly didn't think that LinkedIn was going to do. It will actually build these audiences in arrears. What I mean by that is if you go in right now and you set up one of these audiences to target anyone who's clicked on one of your ads for the last 30 days. Yoou know you create the campaign today, it'll take the full 72 hours to build that audience, and then it will actually go and put all of the people who've interacted with that ad in the last 30 days. In that audience. It goes back and grabs them, even from before they have this option, really cool. What I love about this is you can actually go and create all five of these audiences and you can even double them. You know, 30 days of interacting with the ad and 30 days clicking on it, and then 60 days interacting with the ad, and then 60 days clicking on it. You could create 10 separate audiences that you can use. And what I love about this is that you can actually graduate people through these funnels now. So if it's just tracking people who've interacted in the last 30 days, after 30 days passes, they will fall out of that audience, but they'll still be in the 60 day audience. So you could create different campaigns that pick someone up after they've not interacted with your brand in a while and try to warm them back up. It is important to remember that you still need at least 300 unique audience members in each in order for the ads to run, but set them up now, so that they're all ready to go once you have that many clicks. As we went and built these, we noticed that LinkedIn will tell us the number of engagements that an individual audience had. And then after the list processes, it told us a smaller number of people who are now in that audience. And the way that I interpreted that for one of our clients, it said that there were something like 11,800 engagements from that audience as we were building the segment. And then after it was done, it produced a list of 7,200 users. That tells me that, yeah, 7,200 people were responsible for those 11,800 engagements, which means that on average, each person in an audience was responsible for almost two engagements. That tells us a little bit about the frequency that we're hitting them on, which is pretty cool. Okay, we're gonna take a quick sponsor break, and then we'll dive into the general nurture strategies that we can use. The LinkedIn Ads show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If the performance of your LinkedIn ads is important to you, B2Linked is the agency you'll want to work with. We've spent over $150 million on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead, and the ultimate scale. Were official LinkedIn partners and from day one, you'll only deal with LinkedIn Ads experts. Fill out the contact form on any page of B2Linked.com to chat about your campaigns. We'd absolutely love to explore working with you. 27:33 Top of Funnel Okay, let's jump into some of the different nurturing strategies that we can use now that we know about the different tools that LinkedIn has given us to retarget people. I think first we need to talk about those who are top of funnel. So these are cold prospects, maybe they've seen your company at some point, or maybe they've taken some light action. There's a couple different strategies I might recommend. The first and lightest would be, you could put some kind of an offer together that's ungated and show it to them in hopes that you're just going to get them exposed positively to your brand. This, as we've talked about on previous episodes, is a very expensive strategy on LinkedIn, because you're going to pay $8 to $13 per click for people to go to a blog post or go to an ungated asset. There isn't a great way of staying in front of them on other platforms. We know if you send them to a landing page, and you're retargeting on Google and on Facebook, and you've got your LinkedIn retargeting set up, then you'll have a better chance, but it won't be bulletproof, for sure. All of those clicks will add up to something where you're not even asking them to convert. So you may not have that vote of knowing whether or not this is working because you're not seeing conversions come in. You could do a step up, which is you could gate that content. Showing them offers like free guides and checklists and cheat sheets, where they do have to enter in their personal information. This tends to be one of the strategies that we recommend the most for newer advertisers. And then you could take some of these event retargeting, as well as your website retargeting and show similar offers, or maybe even the same offer to those who haven't converted. And this is even stronger because of that new single image event retargeting because we can target those who clicked, but didn't convert, especially if it's like a lead gen form. If they need more warming up, you can always promote a more top of funnel or middle of funnel offer before jumping into a bottom of funnel offer. So what I mean by this is, let's say that you are running someone through a three stage funnel. So there's a top of funnel piece of content like a free guide, then the next offer they're introduced to might be something a little bit higher engagement, like join a webinar or an online event. And then your final step in the funnel might be talk to someone, set up a call, get a demo. Well, if you're running this and you notice that your sales team is talking about these being low conversion rate from MQL to SQL, or the leads just aren't ready yet, you could always insert one more step in there. You can say, Okay, we're going to try to top of funnels, or we're going to try a top of funnel and then to middle of funnel offers, before jumping them writes that bottom of funnel. Now I have to tell you, this is absolutely revolutionary that we can do this on LinkedIn, we didn't used to be able to create these bulletproof funnels, but now we can. We can start building these audiences of just those who've interacted with certain content. It's way cool. The kinds of offers that you might consider for cold audiences might be something like a blog post, or an infographic that or ungated. Or the kinds of things that might be gated could be things like a free checklist, or cheat sheet, a guide, an ebook, maybe even something like a webinar, or an in person event, those are getting a little bit more high engagement and high friction, I get asked a lot about case studies promoting case studies, either for the middle of funnel or top of funnel, or even bottom of funnel. And what I do is I split case studies into two different camps because there's two different really kinds of case studies, I have one that is more of a sales piece, and then one that's more of a guide. So if you look at your case studies, and you say, oh, what this is really saying is, look how awesome my company is, because we've had this success with this awesome client, then that's a sales case study and I would say that is already very bottom of funnel. You're not going to want to gate something like that near the top or middle of your funnel, because the only time someone would actually be interested in that kind of content would be if they're already considering doing business with you and they just want some proof that you are legit, that you are who you say you are. But if you have a case study that's very much like, Hey, here's the problem we face, and here are the concrete steps that we went through in order to get this outcome, and here's the outcome we had, and here were the things we tried, and the things that didn't work and did work. Now you can follow this exact same guide and get exactly the same outcome. You could still call it a case study, but I might also call it a guide or a checklist. And that is actually going to be valuable for everyone, even top of funnel. So take a look at your different case studies and see which of those categories yours falls under. If you're more middle of funnel with these prospects with a list that you're working on, I think you can go to the more high touch, the more high friction types of offers out there. So you might consider a webinar or a sales in case study or an in person event. And then when you get to the bottom of the funnel, that's obviously when you earned your spot to be able to ask them for things like talk to a sales rep, buy now, take a free trial of your software. Really anything that earlier stages in the funnel, they're not going to be ready for yet. So maybe you're thinking to yourself, hey, AJ, should I be setting up some sort of a retargeting campaign on LinkedIn? Should my company be nurturing? The answer is, absolutely, I don't care who you are. Everyone should be running retargeting in some form or another. There's no excuse not to at least get it setting up and building audiences so even if you're not ready to use them right now, you can still use them in the future. Remember with those website retargeting audiences, if you don't have that setup now and gaining audience members, every day that you put off doing that you're losing people in your audience, whereas with the single image retargeting that LinkedIn just gave us, and I hope they roll this kind of functionality out to all of their events, we really can set that up at any point in time, just realize that there is a 72 hour processing time. 33:56 Sequences So now we have this ability to run people through sequences. We can sequence them by how long ago, they committed some sort of an action, and then graduate them to the next step, once they've either taken a certain action, or it's just been longer than 30 days or whatever. If you're just brand new to this and let's say that some of your lists, you don't have enough people in them to run ads by themselves. What I would suggest doing is stacking your lists. What you might say is in one campaign, one beautiful retargeting campaign, you're going to have anyone who's watched at least 25% of your video ads. And then you add to that anyone who's opened a lead gen form. You can also add company page visitors. And you can do this until each segment of your audience is large enough to run on its own or just keep them combined if you only want one retargeting audience to stay in front of all of them, rather than having to run five or six different campaigns. If you're looking to build an audience as fast as possible, the fastest way to do this is still to run a short video ad, lets say something that is eight seconds or there abouts, and target anyone who's watched at least 25% of that video, then trigger showing them the next ad. That's the fastest way to build a retargeting audience. Now I mentioned ways of retargeting people and interacting with them off of LinkedIn. We call this maybe a holistic retargeting strategy, or a holistic marketing strategy. If you want to retarget on Google when you get people to your website, it's the same minimum that LinkedIn has, you have to have at least 300 people in an audience, but what you do get is access to incredible inventory. You have access to all of Googles Google Display Network, which is like 80% of the web out there. If your goal in retargeting is to stay in front of someone, and keep top of mind, there's no better way than on Google to do that. You get them everywhere that they are surfing around and looking for information. Then you've got Facebook, which last time I checked, the minimum to run a Facebook retargeting audience was like 20 people so much, much lower than LinkedIn and Google's 300 person minimum. That makes it an incredible place to start retargeting because you don't need very many visitors before you can start doing that. Of course, you can do email nurture, which is kind of like retargeting, but once you have someone's email address, you're retargeting them through their email inbox. Which you're obviously not doing through an ad platform, you would do that through your email provider or through your marketing automation software, but it's a great way of just having one additional touch with your brand. We've talked a little bit about how retargeting is taking a hit on LinkedIn with the cookie going away. And it's true retargeting has definitely taken a hit. And this is not just limited to LinkedIn, Facebook and Google are absolutely reeling, trying to figure out what's the best way that they can keep their retargeting technologies working because once those cookies are gone, they lose so many of the ways that they get signals on who's interacting with ads. But I will say Facebook and Google are still the most advanced ad platforms on the planet and if anyone can solve it, it is them. No matter whether you're currently advertising on Google and or Facebook right now, go set up your retargeting audiences so that they're building so that you can do this in the future. Because again, if you don't get it set up, now, you're losing all of those people who would be interacting today. All right, I've got the episode resources coming for you right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 37:52 Okay, first of all, in the episode resources, you'll see the link to Brenda Miller's post, where she details out all 400 of the new industries that she's found. If you're curious to see what's coming, or what's already there, go check out her post, you'll also see a link to Lincoln's announcement about the Oribi acquisition. We've also covered quite a bit about the accompany engagement report, but you'll also see a link there where we pulled that information about being able to export those to CSV. And then finally, with all of these new updates to pages, including the new industries, you'll see the link to LinkedIn's announcement about all of the new pages features and updates. If you were any of your colleagues or friends are trying to learn LinkedIn ads, definitely check out the link to the LinkedIn Learning course that I did with LinkedIn. Whoo, saying the word LinkedIn a lot. You think I'd be used to that by now? Anyway, check out that link. It is by far the least expensive and the highest quality training that there is out there. And of course, it is LinkedIn recommended. However you're listening to this podcast, please look down and hit that subscribe button. If you're listening to us on our YouTube channel now since we started publishing to YouTube, definitely follow the channel for new updates there. As soon as YouTube lets us actually run our own podcast channel through it, we"ll be set up on that as well. You've heard me say this a lot, but I want you to think really hard about if you've done it, please rate and review the podcast. I'd absolutely love to shout you out live on the episode. And of course, anytime that you rate and review it really does help us find new members who are also LinkedIn Ads pros who are looking to do this better. With any suggestions or questions about the podcast. Feel free to reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

The hardest thing to do during the capital raise journey is convince investors that your startup is a risk worth taking.It's even harder to do if you don't have any revenue behind your name but you're still saying, "Just trust me."Sustainable meat company, New Age Meats hasn't generated a dollar in revenue yet, but they've raised $32 million to date across Seed, Bridge, and Series A rounds.All season we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of working with New Age Meats on their pitch as they ultimately raised $25 million for their Series A.Their COO Derin Alemli steps to the mic this week to dish out what you need to know at each phase of the investment journey, and how to make bank when you're not yet making bank.Find Derin online:LinkedIn: https://www.linkedin.com/in/dalemli/Find New Age Meats online:Website: https://newagemeats.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

This week on Social in Six, we're covering TikTok's 10-minute uploads update, as well as its new Agency Centre for creators. At Twitter, a podcasts feature has been spotted in testing, and at Instagram, replies on sponsored posts have been, too. We also discuss LinkedIn's latest acquisition of marketing platform Oribi, and Reddit's new Discover tab. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com. 

Making money with LinkedIn Advertising Should get easier. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Linkedin, ad, ads, advertising, social media, oribi, analytics, roi, roas, spend, return, invest, investment,

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: TikTok expands max video length to 10 minutes, up from 3 minutesStory 2: LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technologyStory 3: Local Pack Update Allows Searchers to Interact with the Featured MapIf you'd like to learn more about me, visit https://richungseo.comDon't forget to rate the show!-----------------------------------------------Follow me on:InstagramTwitter-----------------------------------------------Rich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 © Copyright 2022 Rich Ung SEO All Rights Reserved 

The single greatest customer experience I've ever had is at Swish House. Swish House is the first-ever Basketball Fitness Class.The first time I took a Swish House class I was so in love that immediately after leaving I called 4 friends because I HAD to tell them.Whether you sell fitness classes or software, your customer experience should be so good that people can't help but talk about it in their circles.Swish House didn't get here by accident.Every component from when you walk in the doors all the way to the final whistle is intentionally designed to deliver their specific brand pillars so that the customer leaves with a smile on their face.This attention to detail has driven an 85% retention rate — in the midst of a pandemic.All season on the podcast we're interviewing clients from our portfolio (and it's worth noting that my first Swish House experience was so impactful that I walked right up to the CEO, Jonathon Dues, and said "We need to work together.") Fresh off a $500k raise, Jonathon takes us inside the Swish House customer experience playbook.Find Jonathon online:LinkedIn: https://www.linkedin.com/in/jonathon-dues-aa773b4/Instagram: https://www.instagram.com/swishhousefamily/Find Swish House online:Instagram: https://www.instagram.com/swishhousefit/Website: https://www.swishhouse.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Everyone talks about how startup life is crazy.At any given point you're working on 5 different things.Decisions made an hour ago might change an hour later.What you thought you were doing yesterday might not be what you're doing tomorrow.In a weird way, we're kind of obsessed with the chaos, and we tend to glorify it.But operating from chaos doesn't help you grow a company.As unsexy as it might sounds, you need discipline and structure.This season of the podcast exclusively features guests from the Startup Hypeman client portfolio, and this week HonestGame CEO Kim Michelson steps to the mic to shares their EOS (Entrepreneur Operating System), and how that's helped them grow from 2 cofounders to 14 employees, over $2 million in funding, 188% YoY revenue growth, and partnerships with the likes of the Chicago Bulls and others.Find Kim online:LinkedIn: https://www.linkedin.com/in/kimmichelsonFind Honest Game online:Website: https://honestgame.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

When you bring new technology to market or a new approach to the old way of doing things, you face a fundamental problem of trying to educate the market while also having no brand equity or credibility yet. So why should anyone listen to you? That's the fundamental problem experiential rewards platform Blueboard faced when they launched in 2013. But since launch, they've scaled from 2 cofounders all the way 200+ employees, $16 million raised, over $50 million in annual revenue, and a recognized name in their industry. This season of the podcast exclusively features guests from the Startup Hypeman client portfolio, and this week Blueboard's Cofounder and COO Kevin Yip steps to the mic to share they've built their brand from nothing to something.Find Kevin online:Instagram: https://www.instagram.com/kvnyp/LinkedIn: https://www.linkedin.com/in/kevinyip/Find Blueboard online:Instagram: https://www.instagram.com/blueboardinc/LinkedIn: https://www.linkedin.com/company/blueboard-inc/Website: https://www.blueboard.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Plain and simple, one of the best ways to grow a startup is to get the people talking — literally. That's what ultra-fast growing startup Electric.ai has done incredibly well. Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem. This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on pace for $80 million ARR in 2022, plus grow from 200 to 500 employees in a year, AND raise $190 million in total. This entire season of the podcast we're featuring the different companies in the Startup Hypeman client portfolio, and it is my absolute honor to have Electric's Sr. Comms Director, JoAnn Martin, step to the mic this week to share how they've used people stories as rocket fuel towards their growth.Find JoAnn online:LinkedIn: https://www.linkedin.com/in/joannmmartin/Find Electric online:https://www.electric.ai/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok is poised to jump ahead of YouTube. The reason you're suddenly seeing emoji in Google ads.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy

Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the risk-averse marketing directors among us. Has Generation Z killed Super Bowl ads? And Google sends another product to the Google Graveyard.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, LinkedIn, Twitter, Facebook, and Reddit) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy

A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything about our Facebook ads? Andrew Foxwell weighs in... A Wordpress vulnerability so bad the platform is telling its users to upgrade immediately... Instagram video ads finally can be longer.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Andrew Foxwell's Facebook Ad Courses: https://b.link/facebookcourses Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy

Facebook is testing a new video feature... Google's small change could mean huge visibility for your products... LinkedIn's live audio: Better late than never... Microsoft launches an SEO-focused Wordpress plugin.Check out today's sponsor: Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy

The key to growth for nearly every startup is the ability to unlock distribution at scale. But in this pursuit, most companies don't look beyond the assets and properties they already own. In this week's episode, I have a conversation with a different type of startup doing things a different way. The Elite Amateur Fight League (EAFL) is an MMA league that's grown a fanbase by getting on TV networks NBCSports and Marquee Sports Network (home of the Chicago Cubs), instead of building their own streaming network which many other MMA leagues have tried to do. Their Founder & CEO Jesse steps to the mic to explain the why, how, and what of their distribution strategy.P.S. - EAFL is the league that gave me my start in the professional ring announcing and the reason I've appeared on these TV networks!Find Jesse online:LinkedIn: https://www.linkedin.com/in/jesse-nunez-37499711/Find EAFL onlineWebsite: https://eliteamateurfightleague.com/Instagram: https://www.instagram.com/eaflmma/LinkedIn: https://www.linkedin.com/company/elite-amateur-fight-league/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Selling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms.In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investments and having equity partners.Listen up and learn a ton from this episode!KEY TAKEAWAYS FROM THIS EPISODEHire team members that love your brand and are experts in their own right.You have to have great marketing to scale.Designing for yourself helps if you really know what you want.You can have a phenomenal product, but without great marketing, you are not going anywhere.If your brand is not built on repeat purchases, focus more on AOV (average order value) than LTV (lifetime value) for scaling.Be careful when choosing a partner or private equity firm.You can discount without discounting by bundling.Recommended Podcast: The Peter Attia Drive Podcasthttps://peterattiamd.com/podcast/Today's Guest:Garret Akerson is a Chairman Of The Board at Kindred Bravely. As an entrepreneur for 12+ years, he has been a part of three founding teams, one merger, and one successful exit. I've led branding campaigns, $1M/mo. Digital media campaigns, operations, hiring, UI/UX, and product development.Kindred Bravely is an online clothing retailer for pregnant and breastfeeding moms. We are a fast-growing team based all over the world, with offices located in Oceanside, CA. Connect and learn more about Garret and Kindred Bravely here:Website: https://www.kindredbravely.comLinkedin: https://www.linkedin.com/in/garretakersonTwitter: https://www.twitter.com/geakersonThis month's sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

If you want to own a business but don't want to build one from the ground up, you can always buy an existing one. Best of all, there are ways of doing this that cost you nothing upfront.In this episode, Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies talk about his expertise in buying businesses and how he does it without spending his own money. He also shares what consulting for equity is and how he uses his expertise to create a win-win scenario.Listen up, business owners!KEY TAKEAWAYS FROM THIS EPISODEUse an entity or a company to make an acquisition. (SPV - Special Purpose Vehicle)Know what the company wants to do with the business and if they are willing to finance what you want to do. (Deal stacking)There are a whole lot of ways to be not personally liable on deals. You just have to know that you can do that and be creative in your negotiating.Be part of the deal in exchange for the value you bring.Build relationships with highly qualified people.Recommended Tool: Riverside.fmRecommended Podcast: Philosophize Thishttps://www.philosophizethis.orgToday's Guest:Roland Frasier is a serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He is also Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies.Currently, he is the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, and Real Estate Worldwide.Connect and learn more about Roland and his companies here:Website: https://www.consultingforequity.iohttps://www.scalable.co/epic-challenge-c/https://www.rolandfrasier.comLinkedin: https://www.linkedin.com/in/rolandfrasier/This month's sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Running one or several businesses is possible only if you have established processes in place. In this episode, process automation expert and Founder of Flowster Trent Dyrsmid talks about how SOPs contributed significantly to the growth of his businesses and has helped so many others. He shares some tips on building effective workflow and processes that will enable you to delegate effectively.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEApply to top growing company lists to get attention, funding, and customers.Focus on laying the foundation and building a team during the first year of your business.For the linear processes that don't require judgment that comes from years of experience, hire someone who doesn't have a ton of experience but can execute the process successfully.Establish a culture of delegating tasks properly to your company.Project management software is designed for things that change from time to time.Flowster, on the other hand, works efficiently to manage workflows with minimal changes.Recommended Podcast: Bigger Pockets Podcasthttps://www.biggerpockets.com/podcastToday's Guest:Trent Dyrsmid is a Process Automation Expert who helps agencies to scale faster. He is the Founder of Flowster. He is also the host of the EPIC podcast.Flowster is a process management application that provides agencies with pre-made business playbooks that take all the pain out of onboarding new employees (or virtual assistants) and then delegating work to them on an ongoing basis.Connect and learn more about Trent and Flowster here:Website: https://www.flowster.apphttps://www.brightideas.coLinkedin: https://www.linkedin.com/in/trentdyrsmid/This month's sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Paid ads aren't what they were before iOS14. Because of the ever-changing marketing landscape, it's more important now than ever to rely on retention marketing to make the most of your funnel.In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.Grab your pen and paper and listen up!KEY TAKEAWAYS FROM THIS EPISODEWhen you write subject lines, keep them short and sweet.Make your titles clickable, not clickbait.Be clear before being clever.Subject lines that ask questions tend to engage subscribers better.Know your customers and test what works.Take note of the right time to send e-mails.Transactional emails should be sent right after the purchase.Segment e-mails by customer types. Do not send campaigns to your entire list every time.Test your preview text.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Scaling your business across borders takes a different kind of effort and tactics.In this episode, Baabuk's Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what's working and not working in the post-iOS 14 world.Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEInvolve your customers in your story.Being human to your customers as a brand works wonders in customer acquisition.People are more comfortable using sites built specifically for them based on currency, language, and cultural marketing.Find the right partners that will treat your brand with the same respect that you give them.Diversify your channels and tactics.Recommended book: The Book by Alan Wattshttps://www.amazon.com/Book-Taboo-Against-Knowing-Who/dp/0679723005Today's Guest:Alex Miller is the Head of E-Commerce and Digital Marketing Strategy at Baabuk.Baabuk is a B-Corp Certified brand that offers natural wool footwear designed in Switzerland, responsibly crafted with natural materials.Connect and learn more about Alex and Baabuk here:Website: https://www.baabuk.comhttps://www.alexander-miller.comLinkedin: https://www.linkedin.com/in/amiller22This month's sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Rory Sutherland is the Vice Chairman of one of the largest and most world renowned agencies Oglivy and Mather. He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website's marketing performance)

“When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.”In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today.Listen up and face those challenges with poise!KEY TAKEAWAYS FROM THIS EPISODEWhen you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes, but the fundamentals of marketing never change.Taking more control, using ABO campaigns as well as smaller audience sizes, and going deeper on interest targeting to find the lesser-used interests with lower CPAs. User-generated contents are the way to the heart of your potential customers.Video ads that are relatable, interesting, and making people laugh always work.Recommended app: Rain Rainhttps://www.rainrainapp.comRecommended YouTube Channels:The Copy Posse, Alex Cattonihttps://www.youtube.com/channel/UCPEZnYBqewx-h43B5tLymYwThe Cottage Fairyhttps://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ngThe Elliott Homesteadhttps://www.youtube.com/c/TheelliotthomesteadBailey Sarianhttps://www.youtube.com/channel/UCtNdVINwfYFTQEEZgMiQ8FAThat Chapterhttps://www.youtube.com/c/ThatChapterToday's Guest:Molly Pittman is the CEO of Smart Marketer. She is fascinated by marketing, obsessed with teaching, and committed to helping people build a life and a career that they love.Smart Marketer was founded in 2012 by Ezra Firestone. With the help of a rapidly-growing team and fueled by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for fellow marketers and business owners.Connect and learn more about Molly and Smart Marketer here:Website: https://www.smartmarketer.comhttps://mollypittman.comLinkedin: https://www.linkedin.com/in/molly-pittman-3558471b0/?originalSubdomain=nlInstagram: https://www.instagram.com/mollypittmandigitalThis month's sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free and use the code Ecommerce20 to receive 20% off your first payment on a monthly plan or annual plan!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

What are the low to no-cost tactics and strategies we can come up with, that drive major long-term growth and awareness? That's what Engagedly's CEO Sri Chellappa asks his marketing team on a regular basis. As a bootstrapped startup, Engagedly has figured out creative ways to build their brand without breaking the bank. And it's worked — they've made it to $5 million ARR and counting. This week on the show Sri steps to the mic to break down some of the company's most effective guerilla marketing initiatives. He also shares how his dual life outside of CEO as a drummer and filmmaker make him a better businessperson.Find Sri online:https://www.linkedin.com/in/srikantchellappa/Find Engagedly online:https://engagedly.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). He recently just wrote a book MOVE: the 4-question go-to-market framework which is a Wall Street Journal and USA Today best seller. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website's marketing performance)

Science On Call isn't your typical startup. Which is why when they originally founded, they didn't even entertain the idea of investor capital. But that narrative changed when they stopped thinking of their company as a restaurant IT consultancy, and started thinking of it as an IT platform for restaurants. This shift came with a business model change and a redirected vision. A vision that could be significantly bolstered through outside investment. Startup Hypeman had the chance to work on Science's pitch in 2020 shortly after their founding and I was seriously impressed with their passion and zeal. Within a couple of months they won $1k in a pitch competition. Then they were accepted into Techstars, and 1 year later they pulled in their first institutional money from LongJump VC. To date, they've raised over $500k. Last season we had their cofounder Andy Frievogel on the show to discuss selling into the restaurant industry. This week their other co-founder Luisa Castellanos steps to the mic to detail the journey of their first $500k. (Oh and, she also recounts her first venture as a pre-teen selling hand knit iPod cases!)Luisa's contact info:https://www.linkedin.com/in/luisa-castellanos/Science On Call's contact info:Website: https://scienceoncall.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Andy has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp). He is now the CEO and Founder of Gated, which is on a mission to make email better for everyone. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website's marketing performance)

2 times a month in the Startup Hypeman newsletter we share a list of upcoming pitch competitions taking place. Why? Because pitch competitions are a great way to fund your startup in the early days — if you can win. No one understands how to execute this better than Dapo Kolawole. He came to me a few years ago when his first startup, Citispoon, was getting off the ground. We worked on his pitch and shortly after I was receiving almost weekly updates from Dapo telling me he won another competition. Now on his second startup, Roomii, Dapo has amassed over $170,000 in total winnings across both companies. He steps to the mic in this week's episode to share his lessons learned and best advice on how to win.Dapo's contact info:Twitter :@dakola07Linkedin: https://www.linkedin.com/in/dapokolawole/Instagram: dapo.kolawoleThis week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

It's a brand new season of Startup Hypeman: The Podcast! Can you believe we're on our 17th season now? This season we're featuring exclusively past and present clients from the Startup Hypeman portfolio. Kicking off our first episode is Searchspring's CEO Peter Messana. Within 2 months of taking over at Searchspring, the company merged with it's top competitor, Nextopia. It's not easy to show up as the new kid on the block and before you can even drop off brownies at everyone's doorstep you start remodeling. In my conversation with Peter he shares how the deal came together, what metrics they focused on to decide if it was a good move, why they chose to keep the Searchspring brand over Nextopia, and the way they messaged the change to the team.Peter's contact info:LinkedInThis week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. See acast.com/privacy for privacy and opt-out information.

Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website's marketing performance)

Pek Pongpaet is an award winning designer with over 16 years of industry experience. He's a Podcast host, entrepreneur, actor and the CEO and Principal UX Strategist of Impekable. Impekable is a world-class organization that develops and produces SaaS and mobile solutions, promoting digital transformation and innovation through services like Product Strategy, UI UX design, Web & Mobile application development. They have worked with worldwide brands like Adobe, Apple, Google, Intel, Nike and others. As an Motion-Capture actor, Pek is also known for his work on Mortal Kombat: Deadly Alliance (2002) and Mortal Kombat: Armageddon (2006). During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 03:14 - How Pek Was "The Chosen One" for Mortal Kombat 06:51 - From Martial Arts To Design 08:18 - The Difference Between UX & UI 09:47 - Good Example of a Good UX 12:04 - What UI Means and How it Works 12:39 - Great Example of a Great UI 14:11 - Why Is So Important to Think About Your SaaS Design 21:05 - Design System And What's the Point of It 24:07 - Examples of a Great Design Systems 25:12 - Skills for a Great Designer 30:00 - The Creative Process 33:28 - What Is a Creative Idea for Pek? 35:18 - Contentfy.co Your On-Demand Podcast Editing Team 36:38 - Resources for SaaS Leaders About UX 39:27 - Pek's Vision On Starting Impekable 42:02 - Advice Pek Would Give to His 25 Years Old-Self 43:42 - Pek's Greatest Challenges as Being CEO at Impekable 46:15 - Instrumental Resources For Pek's Success 47:57 - What Does Success Mean To Pek Today 50:40 - Get in Touch With Pek Mentions: https://podcasts.apple.com/us/podcast/what-is-ux/id1553018664 (What is UX) https://www.audible.com (Audible) Scribd https://www.indiehackers.com/podcasts (Indie Hackers) https://thehustle.co/my-first-million-podcast/ (My First Million) https://okdork.com/podcast/ (Noah Kagan) https://mastersofscale.com (Master of Scale) https://userdefenders.com (User Defenders) https://uxchecklist.github.io (UX Checklist) Books: https://www.amazon.com.br/Dont-Make-Me-Think-Usability/dp/0321344758 (Don't Make Me Think) https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701 (Product-Led Onboarding) https://jakeknapp.com/sprint (Sprint) https://www.amazon.com.br/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U (The Mom Test) Get In Touch With Pek: https://www.linkedin.com/in/pekpongpaet/ (Pek Pongpaet's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 

Alex Garcia is the "Growth Guy". He currently runs marketing at Gurmroad and previously worked for the newsletter, The Hustle. He currently is building marketing examined. A newsletter all about growth marketing. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website's marketing performance)

Sunir Shah is a marketer, developer and startup guy. He's the founder of AppBind, a SaaS subscriptions management tool for resellers and agencies. AppBind lets you subscribe to software and ads for clients without using your credit card. This cloud-based billing solution enables trustful communication between agencies and clients. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 2:51 - AppBind's Solutions for Reselling SaaS 4:59 - The Reseller Experience 9:45 - How a Subscription Order Works 12:32 - The Issues of The Reseller Model 14:50 - Do's and Don'ts as a Resellers or Agency 17:48 - Online Payment Through Virtual Cards 19:03 - What is a Virtual Card and How it Works 22:04 - What To Expect When Becoming a Vendor of a SaaS 28:47 - How To Make Money as a Agency 31:03 - Contentfy.co Your On-Demand Podcast Editing Team 32:16 - The Stages of Agencies' Technology Practices 35:50 - Why a Customer Hires an Agency 38:08 - What do I own as a agency? 40:38 - Best Practices When Starting a SaaS Channel 47:01 - Where is AppBind in Terms of Size Today 47:44 - Long Term Vision for AppBind 50:20 - Advice Sunir Would Give to His 25 Years Old-Self 53:34 - Instrumental Resources For Sunir's Success 55:09 - What Does Success Mean To Sunir Today 57:23 - Get in Touch With Sunir Mentions: https://www.appbind.com (AppBind) https://www.cloudsoftwareassociation.com (Cloud Software Association) https://www.paypal.com (Paypal) https://www.hubspot.com (Hubspot) https://aws.amazon.com (AWS) Books: https://www.amazon.com.br/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 (Crossing The Chasm) https://www.amazon.com.br/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 (The Innovator's Dilemma) Persons: https://okdork.com/podcast/ (Noah Kagan) Get In Touch With Sunir: https://www.linkedin.com/in/sunirshah/ (Sunir Shah's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 

Perry Zheng is the founder and CEO of Cash Flow Portal, real estate syndication software, and a real investor portal founded in April 2020.  Before starting to work on Cash Flow Portal full-time, Perry was an engineering manager at Lyft for 5 years and worked as a software engineer at Twitter and Amazon before that. He started real estate syndication over three years ago and now has more than 2000 units, raised over $20M for real estate projects and is a lead sponsor on two deals totaling 850+ apartment units. His goal is to help other syndicators groups succeed and overcome common challenges like raising capital and finding deals even while having full-time jobs. By July 2021, he helped four syndication groups raise $30MM+ of capital by having investors sign docs automatically on the platform. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions 01:02 - Intro 02:09 - Juggling Three Jobs + Grow a SaaS Startup 04:40 - Perry's Work Management 06:21 - Getting Productive & Focusing on People's Strength 08:28 - Hire The Most Talented or The One With The Best Resume? 10:10 - Raising Capital For Real Estate 12:30 - The Best Time to Look for a Real Estate SaaS 14:35 - How to Become a RE Investor & How Perry Started 24:47 - The Big Risk On Moving From SaaS to Real Estate 25:25 - Perry's Biggest Lesson on Changing from SaaS to RE 28:42 - Contentfy.co Your On-Demand Podcast Editing Team 30:09 - Perry's Vision of The RE Future & Why No Commercials? 35:55 - Growing a SaaS Organically 36:29 - Perry's 4 Mistakes on Starting a SaaS 38:30 - Real Estate Buying or Renting? 39:26 - Perry's Background & building Cash Flow Portal 43:09 - Cash Flow Portal's Success Without Marketing 44:48 - Long Term Vision for Cash Flow Portal 47:01 - Advice Perry Would Give to His 25 Years Old-Self 48:10 - Perry's Greatest Challenges as Being CEO at Cash Flow Portal 49:35 - Instrumental Resources For Perry's Success 51:29 -  What Does Success Mean To Perry Today 54:18 - Get in Touch With Perry Mentions: https://www.onenote.com (OneNote) http://www.amazon.com (Amazon) Get In Touch With Perry: https://www.linkedin.com/in/perryzheng/ (Perry Zheng's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 

Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive). He also has an upcoming book coming Q4: founderbrand.com. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website's marketing performance)

Iris Shoor is the founder and CEO of Oribi, an AI-based web analytics tool that gives you actionable insights to help you make better data-driven marketing decisions. Show Notes: https://saasclub.io/293 Join Our Email List Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free SaaS Club is the community for early-stage SaaS founders and entrepreneurs. https://saasclub.co/join

Marketing doesn't exist without data. Data is the foundation that branding and campaigns are built on—but that doesn't mean it always comes easy. In this episode, Iris Shoor, CEO and founder of Oribi explains how they've built the ideal data platform marketers. Listen to learn why data is the cornerstone of your marketing funnel, customer behavior trends Oribi's seeing right now, and why Iris has chosen to be a hands-on founder.  Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder's Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Iris' website Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

With ten million users, it's time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile. Listen To Learn: How to think about Clubhouse when you're first starting out on the app How to strategize moderating a room and the template to use to keep it interesting The best way to put your guests at ease by showing that you've done the hard work for them Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Jen on Instagram Jen on Clubhouse The “Be on TV” Bootcamp Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies to:Know exactly how each marketing activity and channel contributes to salesOptimize their funnelView all their key metrics, trends, and marketing budgets in one dashboardAnalyze and optimize paid campaignsCredit every single marketing activity, from paid campaigns to newsletters and contentFor 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up. In this episode we discuss:Oribi's origin storyHow Oribi helps business owners and marketers collect useful marketing data without the need for developersWhat Oribi does differently to Google AnalyticsA breakdown of Oribi's key features and functionalityHow Oribi uses AI to surface marketing insightsWho is Oribi best for?The considerations behind Oribi's key marketing messages (Google Analytics is old!)CONNECT WITH IRIS / ORIBIhttps://oribi.io/https://www.facebook.com/getoribi/https://twitter.com/getoribihttps://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3ghttps://www.linkedin.com/company/oribihttps://il.linkedin.com/in/irisshoorCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn't? In this episode, you're getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano's Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he's been able to create a testimonial machine that drives traffic and conversions. Listen To Learn: The 6 principles of persuasion and why a great testimonial is perfect for creating influence How testimonials connect to your marketing strategy The TRS Framework for a results-based testimonial Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Watch Dave's Workshop by becoming a member of Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

When you tap into a network of partners and affiliates, you've ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn't considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started. Listen To Learn: What's the structure behind a professional affiliate deal? The incentives you can add to your affiliate deals to make it a ‘sweeter pot' How to properly test an affiliate relationship to make sure you'll get an ROI Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Get 50% off the Traffic Tribe Membership with promo code DigitalMarketer Download The Know Your Numbers Guide (Free!) East 5th Avenue Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

What's Scalable's digital marketing strategy? In this episode, you get a look inside our interview with our very own Head of Growth and Digital Marketing at Scalable during our recent Certified Partner Training Day. Listen To Learn: Where his love for marketing began His biggest takeaways from working with Ryan Deiss, Richard Lindner, and more What's working right now at DigitalMarketer Our Partners: Get a Free Trial of Oribi and 20% off with code: DigitalMarketer AdWorld Conference RESOURCES MENTIONED IN THIS EPISODE Join DigitalMarketer Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

בשיחה נשית כנה וחשופה, איריס שור, יזמת סדרתית ומוערכת, משתפת על מה עבר עליה כשהיא גייסה לאחרונה 15.5 מיליון דולר לאוריבי, וכמה היא התמודדה עם עצמה בתוך התהליך הזה - כאשר כלפיי חוץ תמיד צריך להיראות 'קול' וחיובי, אבל מבפנים - זה לא כ"כ מרגיש ככה.   איריס מעלה את הצורך לקבל ממשקיעים פידבק אמיתי ומשקף, גם אם הוא לא חיובי, הכל מלבד להשאיר את היזמים תלויים באוויר. דיברנו על כשלונות, התמודדויות, ולמה יזמים משתפים לגבי חוויות שליליות רק 5 שנים אחרי שהכל עבר ושכח, ולא כשזה באמת בוער, כי הקול הזה של 'איך אנחנו נתפסים', כ"כ מנהל אותנו. דיברנו על הבחירה להרים את הסטארטאפ השלישי לבד, ללא קו-פאונדרים, וכמה בודד שם בפסגה, לצד האפשרות להקים חברה שהיא לגמריי ברוחך ולפי החזון שלך. אבל בעיקר - איריס הביאה משב רוח אותנטי, כן ומעורר השראה - שאנחנו לגמרי יכולות.ים לעשות כל מה שרק נבחר, נשים או גברים - כי זה לא דיון מגדרי, אלא דיון של יכולות, תשוקה פנימית וסגנון אישי. 

למשבר הקורונה השפעה מהותית על המכירות בשוק ההיי טק הישראלי שמהווה את אחד ממנועי הצמיחה של ישראל. בפרק בחדש של מורידי הגשם והראשון מתוך סדרה על אפקט הקורונה, כינסנו תחת קורת שיחת וידאו אחת, שלושה מובילי מכירות לדבר על איך משפיע עליהם משבר הקורונה, מה האתגרים ההזדמניות והסכנות בכל מה שקשור למכירות בעידן הקורונה ואחריו.הפרק בהשתתפות רן בוק, SVP Global Revenue של חברת טאבולה, שוקי איתן, סמנכ״ל המכירות ולקוחות EMEA של קלטורה, ועמנואל קנייבסקי, סמנכ"ל מכירות גלובלי באוריבי (Oribi).ובהנחיית אדיר צימרמן מייסד RAINMAKERS IL ומור אבירם, מנהלת WeWork Labs תל אביבSee omnystudio.com/listener for privacy information.