We help people feel & perform better by quitting alcohol.
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The Alcohol-Free Lifestyle podcast is a game-changer for anyone looking to live a sober life in a society that heavily encourages alcohol consumption. Hosted by James Swanwick, this podcast offers invaluable advice and insights on how to navigate social situations and build confidence in being a non-drinker. The tips provided are practical and applicable to various scenarios, making it easier for listeners to resist the pressure to drink. The podcast also features wonderful guests who share their own experiences and offer additional perspectives on living an alcohol-free lifestyle.
One of the best aspects of this podcast is the way James tackles the topic of sobriety without any shame or guilt. He approaches it from a positive standpoint, focusing on the benefits of not drinking rather than dwelling on what one might be missing out on. This approach is refreshing and empowering, as it helps listeners reframe their mindset around alcohol and see that life can be just as fulfilling without it. The conversations on this podcast have the potential to change lives and provide hope for those struggling with their relationship with alcohol.
While there are many positives about The Alcohol-Free Lifestyle podcast, one possible drawback is that it may not appeal to everyone. Some listeners may prefer a more structured program or find that they need more guidance in their journey towards sobriety. However, for those who resonate with James' approach and find value in hearing personal stories and insights from various individuals, this podcast is an excellent resource.
In conclusion, The Alcohol-Free Lifestyle podcast is a must-listen for anyone questioning their relationship with alcohol. James Swanwick's positive and inspiring approach, coupled with his informative guests, make this podcast an invaluable resource for those seeking support in their journey towards an alcohol-free life. Whether you're looking to quit drinking altogether or simply reduce your alcohol intake, this podcast offers practical advice, motivation, and encouragement every step of the way.

Think you're doing it all alone? You're missing the Mentorship Multiplier. Coaches Jason and Matt discuss how to stop being a passive observer and start actively seeking guidance. Learn how their own growth accelerated when they sought indirect mentors (authors like Brene Brown, podcasters) and then found direct coaches to unlock their potential. This episode is about recognizing that your transformation is an evolution, you must abandon the fixed mindset about your worth, embrace being coachable, and let trusted guides accelerate you to the best version of yourself. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you stuck in the "all-or-nothing" cycle? Coach Matt reveals Kaizen (continuous improvement), the Japanese philosophy that replaces destructive perfectionism with sustainable growth. Learn the neuroscience behind atomic habits and why aiming for the minimum effective dose (like 1% or 10 minutes of effort a day) is far more effective than trying to overhaul your life all at once. Discover the core principles, including elimination of triggers and community support, that keep dopamine flowing and help you maintain momentum effortlessly. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Think 30 days is enough to quit drinking? That's the 30-Day Myth. Head Coach Victoria English reveals the truth about your brain's recovery timeline and explains why most people quit too soon. Learn exactly what changes happen at each milestone: 30 Days: A physical reset, but your reward pathways are still healing. 30-60 Days: The messy middle, where neuroplasticity is active but mental clarity is inconsistent. 90 Days: The psychological breakthrough, dopamine stabilizes, emotional regulation begins, and your identity shifts. Stop waiting for January 1st and start your real transformation now to enter the New Year resolved. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

The physical hangover is easy to manage, but the emotional hangover is the invisible thief of joy that keeps high achievers trapped in the drinking cycle . Head Coach Victoria English breaks down the neurochemistry: your anxiety, shame, and irritability are not personal weakness, but a predictable biochemical phenomenon . Learn about dopamine debt, the glutamate rebound, and the cortisol surge that leaves you depleted for days . The greatest holiday gift you can give yourself is emotional stability. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

The holidays are a perfect storm where your ego whispers the six most famous last words of every drinker: "I can handle it." Head Coach Victoria English explains the Illusion of Control Bias, the competence that makes you successful also makes you dangerously underestimate alcohol. Learn how holiday stress raises cortisol by 20-25% , amplifying the need to "handle" everything. The key shift is trading the egoic question ("Can I handle it?") for the truthful one: "What does it cost me?" Choose clarity and peace this holiday season . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Everything else in your life is leveling up, so why do you keep returning to the bottle? The answer lies in the upper limit problem, a subconscious belief that you don't deserve or can't sustain success. Coach Matt breaks down the biopsychosocial factors that drive self-sabotage, from the quick reward hits of dopamine to core fears of success or failure. Learn why overcoming cognitive distortions, replacing the inner critic with self-compassion, and committing to small, realistic goals are the only way to align your behavior with your conscious desire for freedom. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

The holiday season presents unique social challenges. This episode offers essential survival strategies for navigating gatherings without compromise. Coaches Jason and Matt dive into the critical nature of pre-planning: setting clear boundaries (even with family members who try to trigger you), having a guaranteed exit strategy, and ensuring you have your non-alcoholic placebo drinks prepared. Learn how to overcome the people-pleasing pattern and consciously align your behavior with your values, even when faced with the social pressure of bringing the "attractively packaged poison" as a gift. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Is your "busy brain" full of creative energy, great ideas, and a powerful sense of flow? Coach Matt and Coach Jason explore the unique challenge high-achievers face: the temptation to use alcohol to enhance positive, highly-aroused states or guarantee a "soft landing." Learn why holding your breath during intense focus puts you into a sympathetic (fight/flight) state. Discover the immediate power of conscious, low and slow belly breathing to self-regulate, recenter the busy mind, and maintain your flow state without needing an external release. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

The holidays bring cheer, but they also bring emotional pressures and shifting family dynamics. Coaches Matt and Jason discuss the challenges of staying alcohol-free when surrounded by loved ones. Learn why clear communication and devising a pre-formulated plan (including exit strategies and setting limits on hosting) are essential for protecting your progress. This episode is a guide for both the individual and their loved ones, emphasizing that the individual's calmer, authentic presence creates a safer and more joyful experience for everyone. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Did you know your brain acts just like Google? Whatever question you ask, your brain is wired to find evidence to support it . Coach Terri Patterson reveals how constantly asking disempowering questions (like "Why can't I stop drinking?") reinforces old neural pathways, leading to self-doubt and shame . Learn how to leverage Hebb's Law and cultivate curiosity to ask better, solution-oriented questions (using "How" or "What") that literally reshape your brain and create a path to lasting freedom . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

For high-achievers, profound isolation and self-hatred can hide behind a "normal" exterior. Recent graduate Talli shares her raw story of overcoming a lifelong anxiety disorder and navigating multiple life crises that were compounded by isolation during the pandemic. Discover why white-knuckling it failed, and how the "connection piece" provided by community was the key missing ingredient she needed to stop talking "so mean" to herself. Tally proves you can conquer loneliness, embrace the "fun messy" of life, and find genuine self-love after 90 days. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Your mindset is simply "the story you tell yourself about yourself", and that story dictates your reality. Coach Matt dives into story work, the process of actively changing limiting beliefs and moving away from harmful self-talk (like the stories you tell yourself after drinking). Learn the three core, controllable tools, externalization (writing it down) , word choice (stopping negative self-spells) , and conscious breathwork, that empower you to rewrite your narrative and focus on the beautiful possibility ahead. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Is your inner critic and self-talk full of negations, blame, and "shoulds"? That's conflict language, and it keeps you small. Coach Jason breaks down the four pillars of self-sabotaging speech and how to transform them into architect language that builds a stronger future. Learn how to stop being a victim (projections) and embrace accountability (reflections). Master the shift from powerless language ("I have to") to an empowering choice ("I get to") to reduce stress, strengthen your self-trust, and eliminate ambiguity in your life. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

If you are a high achiever, you are likely a master of the word "fine" the most dangerous word in the English language. Head Coach Victoria English exposes the illusion: High achievers rarely crash; they erode quietly behind a mask of competence . Learn about the invisible rock bottom, living beneath your potential and calling it fine. Discover how cognitive dissonance fuels this painful "high achiever loop" and why true success means stopping the pretense and reclaiming peace and integrity. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

If you're waiting for January 1st to quit drinking, you're caught in the "cycle of hopeful hesitation" a socially accepted form of procrastination. Head Coach Victoria English reveals the neuroscience: waiting reinforces old neural pathways , teaching your brain that comfort matters more than change . Learn why high-achievers must act now to strengthen the prefrontal cortex , end the internal negotiation , and start living the solution, not just making a resolution . You are a leader, take your power back today . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Think setting boundaries is just about manners? It's actually a vital tool for brain repair. In this insightful episode, Coach Jason explains the neuroscience of 'No' and why setting limits is critical to long-term alcohol-free success. Discover how consistent boundaries strengthen your prefrontal cortex (your brain's CEO), weaken old cravings through extinction learning , and create a neurological buffer against the stress that activates your amygdala. Learn practical strategies like changing your route home and using visualization to automate healthy self-control. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you avoid starting something if you know you won't be immediately good at it? That's perfectionism, and it's getting in your way. In this candid discussion, Coaches Jason and Matt dive into the mindset of "Embracing the Suck" and why initial incompetence (being a "white belt") is essential for growth. Learn how to dismantle the paralyzing fear of failure by adopting a progress over perfection approach. Discover how intentional language, like adding the word "yet" to challenges, can instantly reframe your attitude and put you on the fastest path to lasting freedom. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Is an old pattern of avoidance, low frustration tolerance, and seeking novelty keeping you stuck? That's the "eternal child," and it may be the true boss of your life. In this practical guide, Coach Jason provides a six-step framework to build your competent "adult self." Learn how to challenge avoidance by setting "teeny commitments" (like paying one bill on time) and engaging in tolerance training for boredom. Discover how small, consistent wins build a new identity and create a life based on your adult values, not childish impulses. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Quitting drinking is just the start, the real magic lies in celebrating the life you gain! In this motivational episode, Coach Jason breaks down the four key areas where you need to look for and celebrate wins: Health, Emotional, Relationship, and Lifestyle. Learn how reclaiming time, money, and mental clarity reinforces your positive momentum with natural dopamine hits. Discover how embracing your new authenticity and becoming a reliable role model are just as vital as achieving fitness or medical improvements. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

How do you prevent a personal catastrophe? Learn the Petrov Principle, named after the Soviet officer who saved the world by pausing and questioning the data during a false nuclear alarm. This episode draws a powerful parallel to your alcohol-free life: your nervous system's cravings are often a "false alarm". Discover actionable strategies like box breathing , sensory grounding (5-4-3-2-1) , and conscious journaling to reset your nervous system, resist the urge to react , and choose long-term peace over short-term relief. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

The drinking stopped, but the question remains: "I'm alcohol-free... now what?". This episode tackles the overwhelming sense of suddenly having abundant free time and energy . Coaches Matt and Jason share powerful strategies for replacing old drinking rituals by embracing childlike exploration. Learn why pursuing hobbies like Lego, music, or puzzles engages your mind in a healthy way , allowing you to metabolize emotions, discover your true identity, and step into a "sandbox" life full of possibility. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Join us in celebrating Coach Teri Patterson's 10th Alcohol-Free Anniversary! In this candid interview, Terri shares her inspiring origin story of deciding to quit for good before the "sober curious" movement even had a name . Discover the counter-intuitive first steps she took, including walking her dog multiple times a night to disrupt her evening routine and proactively enrolling in nutrition school to redirect her energy, that led to a total career change. This episode is a permission slip to stop waiting for "rock bottom," make the decisive choice, and embrace the power of community to build a life you don't want to escape from. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Is your head and heart constantly fighting over your decisions? That inner discord leads to chasing short-term hits instead of long-term purpose. In this foundational episode, Coaches Jason and Matt share 5 simple, neuroscience-backed techniques to achieve inner cohesion. Learn how practices like heart-centered breathing and "two-sided" journaling unlock your heart's wisdom, allowing you to move with discernment and integrity. Stop impulsively chasing what "feels right now" and start creating what's truly right for you. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

This episode breaks down the three phases of the Hero's Journey, a narrative structure found everywhere from Star Wars to The Matrix and maps it onto your alcohol-free transformation. Coaches Matt and Jason explain how the emotional "Dark Night of the Soul" phase (the period of boredom or plateau) is actually the biggest opportunity for true growth and self-discovery. Learn to embrace the discomfort, stop repressing emotions, and apply your knowledge to successfully complete your quest. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Tired of willpower failing you? Science shows that intentionally building new habits is the key to lasting change. In this "rapid fire" and actionable episode, Coaches Jason and Matt break down five simple, neuroscience-backed strategies to rewire your brain for an alcohol-free life. Discover how engaging in novel, challenging activities, from learning a new instrument to brushing your teeth with the opposite hand actively stimulates neuroplasticity. Learn why consistent mindfulness, social connection , and intentional movement are essential for activating brain circuits, releasing feel-good neurochemicals, and shifting old patterns into a new, thriving reality. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel stuck in the cycle of telling yourself you need to change, but not knowing how to make the final break? A threshold moment is that powerful point of no return that shifts everything. In this candid discussion, Coaches Matt and Jason share their personal threshold stories, revealing how they moved past simply visualizing a bleak future to finding the internal clarity to quit for good. Learn why the true shift comes from within, giving you the focus and will to stop a painful cycle and live the intentional life you choose. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you rushing through life's best moments to get to your next drink? Member Devon Mickey shares his journey of retiring his decades-long identity as the "party guy" after facing a massive life transition. Learn how the powerful tool of reframing alcohol as "poison" helped him rewire his brain through neuroplasticity. Devon shows why investing in yourself, and the right community, is the real key to breaking the cycle of isolation and unlocking authentic joy and energy for your future . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you view your journey as a straight line, leaving you unprepared for inevitable shifts? The truth is, your path has seasons, just like nature. In this enriching discussion, Coach Matt and conscious leadership coach Jeff Lester use the seasonal framework to explain the natural cycles of growth and rest in an alcohol-free life . Learn how to avoid the "error of the intellect" (Prajnaparadha) by honoring your body's signals and the need for stillness, especially in the challenging "winter" phase. Embrace this cyclical wisdom to navigate discomfort, cultivate Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Is your active, yang lifestyle leading to burnout, causing you to seek escape or numb? High-achievers often struggle to find balance, but the answer may be stillness. In this transformative discussion, Coach Matt and conscious leadership coach Jeff Lester introduce the profound power of Yin Yoga. Learn how this deep, internal practice teaches you to confront discomfort, process buried emotional energy , and hold space for yourself, making it the essential component to truly shedding self-doubt and embodying your full, alcohol-free purpose. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you mistakenly believe that simply drinking less will restore your focus and energy? Coach Teri Patterson explains why sustained non-drinking is essential for genuine transformation. This episode dives into the compelling neuroscience, detailing the weekly chemical and neurological changes, from the critical GABA-Glutamate reset in week one to the measurable neurogenesis (new brain cells) by week three. Learn why a sustained 90-day break allows your brain to truly heal, restoring your decision-making, improving your sleep, and unleashing your full, motivated potential. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you letting old habits of people-pleasing and self-sacrifice derail your new path? That avoidance technique is a direct path to the drift and a return to unhelpful patterns. This episode exposes the fading effect bias and how to counter it by reframing self-care as a powerful necessity, not a selfish act. Coach Matt shows you how to protect your non-negotiable routines and rituals, even if it's just the minimum effective dose (10 minutes!), by blocking out time in your busy schedule. Your emotional and physical health demands that you put yourself first. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel defined by decades of struggling with alcohol? For high-achievers, the struggle often comes with profound guilt and shame. In this candid interview, Coach Matt speaks with member Gary, who shares his raw story of a near-fatal health scare (a TIA) and how he finally found a powerful path forward. Discover how a deep dive into neuroscience removed his guilt and why the strength of community and camaraderie (not white-knuckling it alone) was the key to making true, measurable progress in his health and family relationships. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you caught in the loop of feeling like life happens to you instead of for you? That's the core of the victim mentality, and it's fueled by old patterns. In this episode, Coaches Jason and Matt share how to consciously change your lens by replacing scarcity thinking and helplessness with an identity rooted in your true core values. Learn how to boil down your most empowering traits, like abundance, health, and service into a powerful daily affirmation that instantly shifts your nervous system and unlocks your full potential. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Ever feel drawn to certain people or environments without knowing why? It's not magic, it's resonance. In this neuroscience-focused episode, Coaches Matt and Jason explain how your mirror neurons and amygdala are constantly working to sync your nervous system with the people around you. Discover why this process, called co-regulation, makes choosing your inner circle a critical part of your alcohol-free path. Learn how the powerful signal you put out determines the people you attract, giving you the courage to set a new, grounded frequency for your life. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel defined by your unhealthy relationship with alcohol or a past setback? You are not your history, your thoughts, or your labels. In this powerful, consciousness-expanding discussion, host Jason Lachance welcomes mentor T.J. Woodward to explore how to move from a mindset of pathology to one of possibility. Learn how your natural curiosity and focus on personal choice are the keys to rewiring your energetic self and becoming the intentional creator of your future. This is a practical masterclass in expanding your self-awareness to choose a life of true freedom. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you confused by why your loved ones aren't celebrating your alcohol-free progress? You are making massive changes internally, but they may only be seeing the external "pattern" of your past. This episode tackles the Blind Spot of Self-Perception. Coaches Jason and Matt explain why your partner, family, or friends may still struggle to trust your transformation and how this tension can impact your nervous system. Learn how consistent behavioral change is the only way to rebuild integrity, establish a new sense of safety, and align your healing journey with the perception of those closest to you. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you find yourself gradually slipping back into old, unhelpful patterns? The number one reason people return to drinking isn't a single crisis, it's drift. In this episode, Coaches Matt and Jason explain how this slow loss of momentum, skipping coaching calls or journaling "conditionally", can be highly dangerous. They dive into the neuroscience of habit, explaining why your old 15-year habit is still much stronger than a new, fragile one, even at 90 days. Learn why consistency is your secret weapon and how embracing the "minimum effective dose" of daily effort is the key to building long-term, resilient, alcohol-free living. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel like you're fighting yourself in the journey toward an alcohol-free life? Your heart knows you want a change, but your mind feels stuck. Coaches Jason and David discuss the importance of Mind-Heart Alignment, a practice that moves you past fear and emotional chaos. They explain why building a strong internal core and adopting small, consistent habits are crucial for sustainable success, likening it to building physical strength. Discover how to shift your focus from past mistakes to future possibilities to build a life of genuine connection and greater value. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel a vacancy of identity after taking alcohol out of your life? When you shed your drinking habits, the old persona, the "fun guy" or the "good time gal", can leave a void. In this insightful episode, Coaches Jason and David discuss the importance of confronting these prevailing assumptions that anchor you to your past self. They explain how to separate your current identity from old stories of guilt and shame, leveraging curiosity and neurological science to build a stronger, more authentic self. Learn how to turn moments of error into opportunities for powerful resolution and growth. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel a mix of excitement and unease as your last child leaves home? You're not alone. In the final episode of her parenting series, Coach Victoria English tackles the emotional landscape of the empty nest. She explains why this significant identity shift can lead many to drink more and highlights the health risks associated with midlife alcohol use . However, this isn't a story of despair. Victoria shares a hopeful message: the empty nest is a prime opportunity for personal reinvention and growth . This is your chance to discover a new purpose and start writing the next chapter of a full, vibrant life without alcohol . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel like your role as a parent is changing now that your child is in college? In this powerful follow-up to "The Vanishing Window," Coach Victoria English shares her personal experience of navigating the college years as a mother who was still in the cycle of drinking. Learn why your child is still watching you and how you are modeling their blueprint for adulthood, even from a distance. You'll discover how your choice to live an alcohol-free life can be a powerful anchor of stability for your child, giving them the freedom from worry and the courage to question social norms. It's not too late to rewrite your legacy. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you ever feel like you're not fully present with your kids? In this poignant episode, Head Coach Victoria English shares her personal story of parenting her four children and the profound difference between being a parent who drinks and a parent who lives an alcohol-free life. She introduces the concept of the "vanishing window", the finite amount of time we have with our children before they're grown. You'll learn how alcohol erodes patience, presence, and consistency, and how making a change now can reshape your family's story. The most precious gift you can give your child is a clear-headed you. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Feeling stuck in the stop-start cycle, wondering if you should try moderation or quit entirely? In this powerful episode, host James Swanwick argues why moderation is a myth for high-achievers. He challenges the notion that alcohol is a "special occasion" reward and explains how this belief keeps you from living a full, outstanding life. Discover how alcohol robs you of presence with your children, adds unwanted body fat, and creates friction in your most important relationships. James offers a powerful call to action to help you break free from the "drift" and finally build a life you are proud of. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Feeling stuck in a cycle of mindless scrolling and online distractions? You're not alone. In this episode, Coaches Jason and Matt introduce the "Digital Scrub," a powerful practice for creating a healthier relationship with technology. They reveal how online habits can become a new way to numb yourself and share science-backed reasons why our brains get hooked on doom scrolling and constant updates. Discover how to curate your digital environment, clean out your contact list, and leverage a "tactical distraction" to protect your time and mind for a more intentional, alcohol-free life. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Ever feel like a nagging voice in your head is holding you back? That's the inner critic. In this episode, Coaches Matt and Jason explore how to quiet that self-doubting voice and find true freedom. They break down the different ways the inner critic shows up, from the backseat driver to the overbearing parent, and explain the neuroscience behind these old patterns. Discover a powerful, two-step process to recognize and reframe your inner dialogue . This isn't about fighting a part of yourself, but learning to collaborate with it to create an empowering alcohol-free life. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Feeling stuck or unsure how to navigate new challenges without drinking? On your alcohol-free journey, awareness is everything. In this episode, Coaches Jason and Matt discuss how tuning into your mind, body, and emotions is a powerful tool to manage uncomfortable moments and avoid unhelpful distractions, like mindlessly scrolling through your phone. They share personal stories and science-backed insights on how to process feelings instead of numbing them. Learn how to find clarity, confidence, and peace by being fully present in every moment . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Feeling stuck on your alcohol-free path? The "pink cloud" has faded, and now you're left feeling flat. This episode is for you. Coaches Matt and Jason discuss why hitting a plateau is a natural, even necessary, part of your journey to living an alcohol-free life. They share how this period is an opportunity for a powerful reset, a chance to refine your habits, and a moment to embrace your progress. Learn how to leverage these moments of "coast" to build a stronger, more sustainable foundation for long-term growth and success. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you ever feel like you're the only person not drinking? In this episode, Coach Terry Patterson shares new Gallup poll data revealing a historic decline in U.S. alcohol consumption and a major shift in cultural beliefs about its health benefits. Learn why society is catching up with what science has long known: that no amount of alcohol is truly healthy. You'll gain empowering social proof and practical insights to embrace your alcohol-free journey with confidence, knowing that your choice is becoming the new normal. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you pouring a drink to find a moment of peace, only to wake up feeling worse? Head Coach Victoria English explains the neuroscience behind why your brain seeks alcohol for "relief" from stress, pressure, and overstimulation. She details how alcohol's initial effect of boosting calming neurotransmitters and suppressing excitatory ones creates a false sense of peace. However, this temporary fix leaves your brain in chaos, with a rebound of stress hormones and a crash in dopamine, leading to increased anxiety and shame. You'll learn why you're not choosing alcohol, but rather the illusion of relief it provides, and how you can reclaim your peace by building new, empowering paths. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you find yourself making excuses for drinking, even when you know it's not serving you? This episode explores the neuroscience and psychology behind these powerful justifications. Coach Matt breaks down the cognitive biases and social pressures that reinforce the belief that drinking is okay, even when it's causing harm. Learn how the brain's reward system and weakened prefrontal cortex make you susceptible to thoughts like, "Just one won't hurt" or, "I've had a rough day" . Discover how to build awareness without shame, strengthen your impulse control through mindfulness, and replace old excuses with your core values like health, connection, and integrity. This episode will help you expose the excuses that keep you stuck and choose a new, more empowering path. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you constantly feeling stressed and anxious? In this episode, Coach Matt reveals his favorite daily practice: heart resonance breathing. He explains how this powerful technique goes beyond simple relaxation to sync your heart, brain, and nervous system, lowering blood pressure and boosting emotional regulation. Learn how this six-second inhale and six-second exhale pattern can help you shift out of "fight or flight" mode and into a calm, focused state . Consistent practice strengthens the heart-brain connection, making it easier to access states like gratitude and patience. This is more than a wellness trend; it's a measurable physiological state that puts you back in the driver's seat of your life. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear