Podcasts about Zero Down

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the real challenges facing small and medium-sized businesses today, cutting through the marketing spin of industry reports. If you're a business owner, entrepreneur, marketer, or anyone interested in practical strategies for growth, customer acquisition, and leveraging AI, this episode is for you. Tune in for candid insights, actionable advice, and a few laughs along the way.Highlights:“I've never once in my entire life heard a small business owner use the word ‘resilience.'”“If your offer is confusing, it's not going to work, simplicity wins right now.”“AI is the single biggest disruptive event any of us have ever experienced.”“Let people buy the way they want to buy.”Timestamps:00:00 - Introduction01:36 – Salesforce Report: Hype or Help?03:57 – Do Business Owners Really Say ‘Resilience'?05:14 – AI Adoption: Fear of Losing the Human Touch07:38 – What Are the Real Top Challenges?11:07 – How Macroeconomics Impact Sales15:23 – Simplifying Offers for Better Results17:41 – Creating a ‘Happening' to Re-Engage Customers21:05 – AI-ifying Your Business: Pivot or Perish28:04 – Acquisitions: The Private Equity Playbook for SMBsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch!In this episode, Roland Frasier and Ryan Deiss dive into "the great flattening"—the radical shift where AI enables entire departments, and even companies, to be run by a single person. They explore real-world examples from tech and traditional industries, discuss the risks and rewards of this new model, and offer practical advice for leaders and entrepreneurs. If you're a business owner, manager, or anyone interested in the future of work, this episode is for you!Highlights:"What if the highest performing marketing team at your company was actually just one person?""AI is compressing entire departments into individual 'departments of one.'""The coordination tax is the overhead of meetings, getting along, and not getting along.""This may be the end of the middle manager and the rise of the player-coach."Timestamps:01:41 – Introducing "The Great Flattening" Concept02:30 – WhatsApp: $345M Value Per Employee03:30 – Midjourney & Cursor: Creative and Dev Pancakes07:21 – The Coordination Tax Explained11:18 – Team Size, Efficiency, and the Two Pizza Rule14:25 – AI Agents Replacing Marketing Teams22:35 – Risks of Single-Person Departments26:53 – The End of Middle Management?37:19 – The Pancake Test: Is Your Department "Pancakeable"?54:20 – Digital Marketer's Department of One Beta ProgramCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Jay and Annie Adkins, known as the "coaching couple," shared how they turned their diverse backgrounds in music, education, and hospitality into a thriving real estate business. Starting with a house hack, they scaled their portfolio through creative financing, buying properties with little to no money down. Their advice to new investors: take action, stay flexible, and don't be afraid to invest outside your comfort zone.Their coaching focuses on personalized strategies—reverse-engineering client goals into actionable real estate plans. They use AI tools for budgeting, marketing, and property analysis, helping students across the U.S. succeed. One standout deal saw them double a property's value in four months while tripling rental income through smart rehabbing and Airbnb. Their core belief: with strategy and the right guidance, anyone can build lasting wealth through real estate.Takeaways• Their journey began with one rental and scaled to 24 properties in a year using creative deals.• Owner-financing, HELOCs, and hard money lenders allowed them to scale without personal capital.• From budgeting to marketing, AI helps speed up workflows and scale operations efficiently.• Personalized goal-setting + action plans = tangible results for students.• Long-term success stems from strategic learning and the right network.SoundbitesMassive action beats paralysis every time.• We doubled our property value in 4 months—without using our own money.• AI is like another executive on your team.• Real estate success is about vision, not just strategy.Listen & Subscribe for More:

Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.Highlights:"The quickest way to drown out negativity is with an abundance of positivity.""The Lord puts you into these situations knowing you can handle them. It's a test.""Hard makes you resilient. Soft and easy doesn't make you resilient."Timestamps:00:00 - Introduction02:30 - Current Economic Trends05:00 - Seasonal Slowdowns10:00 - Strategies to Combat Slowdowns15:00 - Leveraging Internal Resources20:00 - Creative Marketing Ideas25:00 - The Importance of Not Panicking30:00 - Enhancing Offers and Bundles35:00 - Acquisition Opportunities40:00 - Long-Term Planning and TestingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the importance of taking real vacations as entrepreneurs and business owners. They share personal stories about extended time off, discuss the dangers of burnout, and offer practical advice on setting boundaries and making rest a non-negotiable part of your business life. The conversation covers how stepping away can reset your habits, boost creativity, and ultimately make you more productive and fulfilled. This episode is a must for entrepreneurs, business owners, solopreneurs, and anyone feeling overwhelmed by their work. If you struggle to take time off, feel burned out, or want to learn how rest can actually help your business thrive, this conversation is for you.Highlights:“You have to not let your work schedule bully you.”“Burnout happens when you run out of options and get super hyper resentful of the business.”“Rest is work. You actually are more productive when you take some time off.”“If you're in a state of extreme burnout, before you do something drastic, take at least one week off.”Timestamps:00:00 - Returning from Vacation: Setting the Stage00:38 - The Value of a 30-Day Break00:54 - Off-Peak Living and Family Scheduling03:55 - Work Expands to Fill Your Time07:18 - There's Never a Perfect Time for Vacation0:09:22 - Burnout and Resentment: The Real Cost0:10:54 - Teams vs. Solopreneurs: The Vacation Impact14:11 - Why Your Business Exists to Serve You19:18 - Staycations and Non-Negotiable Time Off21:58 - Advice for Burnout: Take a Break Before QuittingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham. Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.HIGHLIGHTS"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred." "You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody." "It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it." TIMESTAMPS00:00: Introduction01:49: Writing with a partner07:27: Monetizing content 12:17: Branding16:55: Book Marketing 19:30: Non-traditional launch strategies24:53: Referral TacticsCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .Highlights:"Sales motion impacts offer structure.""You've got to say at what point in this process do we get agreement on the problem? Because there's got to be problem agreement before anything else.""If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."Timestamps:00:00 - Problem Agreement04:05 - Shifting Sales Strategies05:07 - Sales Motion and Offer Structure07:30 - Ad Cost Challenges10:00 - Sales Assist and Sales Function11:45 - Levels of Awareness13:20 - Problem Awareness to Solution Awareness14:40 - Crafting Effective Lead Magnets15:50 - Adapting to Market ChangesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.Highlights:"The people are not stupid long term, we're all a little stupid short term from time to time.""It's a game of replacement, not enhancement.""The better you are at marketing, the better your product better be.”Timestamps:00:54 - Introduction02:36 - Memorial Day05:26 - AI Devices and Hype07:17 - The Future of AI Gadgets12:24 - Apple Vision Goggles14:21 - Lessons Learned16:30 - Nobody Wants More Stuff17:32 - Rabbit Using Chat GPT23:10 - Marketing Lessons (and Mistakes)CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.Highlights:"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves.""Is it deceptive if you wouldn't proudly announce what you're doing?""Good employers will always support efficiency and innovative ideas.""Outsourcing your job without transparency is setting yourself up for liability."Timestamps:00:00 - Introduction 01:12 - The Great Resignation and Quiet Quitting02:49 - Ethical Dilemma: Outsourcing Personal Jobs05:30 - Employer Perspective on Shadow Standards08:49 - Legal and Security Implications12:19 - Hypocrisy and Exploitation in Shadow Work14:41 - Building a Team Ethically and Transparently18:35 - Crucial Policies and Handbook Updates20:31 - Encouraging Transparent Efficiency23:02 - The Problem with Shadow Work24:37 - The Value of High-Level Employees30:55 - Conclusion and TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA's Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer AgenciesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to Business Lunch! Join Roland and Ryan as they discuss the changing landscape of subscription businesses. This episode is a must-listen for entrepreneurs, business owners, investors, and anyone interested in understanding why the subscription model that once seemed like a golden ticket is now facing serious challenges. Learn how to adapt your business strategy in an era of subscription fatigue and changing consumer preferences.Highlights:"If you're not a utility, you're probably a nice to have.""Consumers don't love subscriptions. Businesses and investors do.""The time to value needs to be measured in minutes, if not seconds.""Shadow Subscription Revenue is the new game in town."Timestamps:00:00 - Introduction 0:01:02 - Discussing the JP Morgan Stock Recommendation0:02:55 - Amazon's Role in Online Purchasing Trust0:06:33 - Subscription Fatigue and Pandemic Impact0:11:51 - Macroeconomic Factors Affecting Subscription Value0:16:47 - Post-Subscription Economy Models0:20:27 - Result-Based Subscription Pricing0:22:34 - Advice for Struggling Subscription Businesses0:25:30 - Valuation and Recurring Revenue Insights0:27:47 - Alternative Approaches to Recurring Revenue0:28:15 - ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! On today's episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer's major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.Highlights: “I'm retiring from digital marketing and taking my company down with me.”“It was a forcing function for me to finally stop doing what I always defaulted to.”“We're not training people anymore. We're training AI.”“The post was an accident. What happened after? That was strategy.”Timestamps: 00:00 From 1999 to Now: A Marketing Journey02:42 The Viral “Retirement” Post05:00 The Unexpected Reactions08:19 Why DigitalMarketer Had to Pivot12:41 Email Chaos Behind the Scenes15:00 Handling a Viral Moment in Real Time20:00 Lessons From the Comments Section24:06 What Ryan Would Do Differently Next Time7:32 The 77% Opt-in Rate Town Hall31:53 Retiring With a Final OfferCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.Highlights:“If you can't write down the offer in a sentence, it's probably not going to work.”“The best partnerships solve a need for both sides.”“Speed to implementation is everything.”“You get further when you grow together.”Timestamps:00:00 Introduction01:54 A Definition of Partnership Marketing04:40 The Difference Between Affiliate and Strategic Partnerships07:30 How to Identify the Right Partners10:45 Crafting a Compelling Partnership Offer15:10 The 9 Core Areas Where Partnerships Can Drive Growth21:03 Example: Scaling a Software Business Without Spending a Dime26:12 The Importance of Speed and Simplicity31:30 Avoiding the Most Common Pitfalls35:58 Final Advice for EntrepreneursCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices. Highlights: "The way you use AI says more about your future than your resume." "Delegate and prioritize high-value time versus lower-value time." "Most younger users expect a multi-step interaction with AI." "Wealthy people value their time more and are comfortable delegating to AI." Timestamps:00:00 Introduction: Maximizing AI Effectiveness01:57 The Role of Executive Function in AI Utilization06:06 Statistics on AI Usage Across Generations10:08 Delegation and Time Management with AI18:07 Valuing Time: A Key to Success22:36 The Value of Delegation and Outsourcing24:08 Using AI to Save Time and Effort27:25 Prompt Chaining and Expert Consultation32:37 Ensuring AI Accuracy and Context39:12 AI as a Business Partner40:55 Engaging with AI for Personal Growth41:29 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.Highlights:"Stability is becoming the new luxury.""We're experiencing the live development and evolution of AI through major competitors.""Innovation is about buying back time and sanity.""Lean into core features and enhance them as convenience enhancers."Timestamps:00:00 Introduction02:27 Discussion on Market Uncertainty and M&A Activity 05:38 The Shift Towards Stability in Consumer Preferences07:59 Challenges of Keeping Up with Technological Changes 11:16 The Overwhelming Pace of Technological Innovation13:15 Marketing Strategies in an Overwhelmed Market16:12 Addition Through Subtraction: Focusing on Consumer Benefits19:46 Simplifying Product Offerings and Reducing ComplexityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.Highlights:"We are almost universally over traditional training.""How do we disrupt ourselves before someone else disrupts us?""AI is so much easier to train than a person.""We want the client to have zero learning unless they want to."Timestamps:00:00 Introduction01:23 AI Business Transformation - Digital Marketer's Approach04:38 Leads on Demand: AI-Powered Marketing Strategy09:24 Pricing and Access to AI Marketing Tools12:51 How Businesses Can Proactively Disrupt Themselves with AICONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.Highlights:"We don't train humans anymore. We train AI to work for humans.""Define your company by the person you serve, not the product you sell.""AI is changing at the rate at which the internet changed.""If you can't buy it twice, you can't afford it."Timestamps:00:00 Introduction03:33 Professionalizing Internet Marketing07:42 Challenges with Certifications11:45 Exploring Software Development16:26 Redefining the Target Audience22:04 Licensing Intellectual Property25:37 Returning to Community and Training27:34 The Impact of AI on Marketing31:12 Key Business Transformation TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.Highlights:"Would you rather be right, or would you rather be rich?""It's just business.""We're not here to start a trade war. We're here to get fair trade.""If you can think longer term, you're probably gonna win."Timestamps:00:46 Setting the Stage: Understanding Trade Negotiations02:19 The Calculus Behind Tariff Strategies06:45 Bringing Difficult Parties to the Negotiating Table11:33 The Importance of Credibility in Negotiations14:58 De-escalating Emotional Tensions18:50 The Art of Escalation and Brinksmanship22:53 Running the Numbers: Scenario Planning26:09 Flexible Positioning and Conditional Pullbacks29:44 Managing Internal Communication35:37 Long-Term Strategic Thinking in NegotiationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss dive into a viral social media post about management strategies that sparked unexpected controversy. If you're an entrepreneur, business owner, or manager looking to understand how to handle viral content and leverage audience reactions, this episode is for you.Highlights:"Love me, hate me. Both are fine. Just pay attention in some way, shape or form.""The world is lacking people with a truly unique point of view who are willing to defend it.""If you're an entrepreneur, you are your company's best spokesperson.""Attention is what everyone wants."Timestamps:00:00 Introducing the Viral Post01:33 Ryan's Newsletter and Content Strategy03:43 Viral Reach and Initial Reactions06:12 Unpacking the Controversial Management Advice10:29 Strategies for Handling Online Criticism12:56 The Power of Standing by Your Unique Perspective17:42 Personal Reflections on Viral Content22:16 Marketing and Content Recycling Strategies27:16 Leveraging Attention and Audience Feedback35:24 Final Insights on Entrepreneurial CommunicationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Diess dive into the fastest ways entrepreneurs can build wealth, focusing on strategic investments in existing, profitable businesses. They explore how to accelerate financial independence through smart, calculated business acquisitions.Highlights:"Let's make active investing cool again.""If you're looking to retire in 15 years, here's how to do it.""The best investment is going into a business that already exists with a proven track record.""You can buy a $6.2 million business with only $125,000 out of pocket."Timestamps:00:00 Weather Banter and Personal Introductions03:42 Disclaimer: Not Financial Advice05:56 Basic Investment Strategies for Wage Earners09:05 Entrepreneurial Investment Approach12:21 Running the Numbers on Business Investments20:50 Minority vs. Majority Business Investments22:23 Ideal Characteristics of Business Partners25:28 Strategies for Buying Out Burnt-Out Business Owners27:16 Leveraging SBA Loans with Minimal Cash29:43 The Most Effective Path to Financial IndependenceCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to another episode of Business Lunch! In today's episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If you've ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you.Highlights:“The COO role is the most misunderstood position in the company.”“If you don't have great HR, you don't have a great company.”“Finance is the GPS of your business. Without it, you're driving blind.”“Hiring a fractional CFO before you need one is like turning on headlights before it gets dark—it keeps you safe.”Timestamps:00:00 The Operational Blind Spot01:38 COO vs. Integrator vs. Operator04:57 The Real Job of a COO07:21 Why Founders Suck at Ops09:14 The CFO as Business Strategist12:06 HR: The Most Undervalued Department14:43 Don't Wait to Hire a Fractional CFO17:50 Delegation vs Abdication19:46 How to Audit Your Org Chart22:10 Final Thoughts on Scaling SmarterCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to another episode of Business Lunch! Hosts Ryan Diess and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.Highlights:"Keep rowing. We've got to stay in the game.""AI is the motor that can propel businesses through this season.""Don't build a new boat, optimize the one you have.""If you do not embrace computing, the internet, AI, you will find yourself obsolete."Timestamps:00:00 Introduction01:02 Flight Delay Experiences02:50 Business Downturn Discussion04:47 Entrepreneurial Survival Strategies07:39 Avoiding Business Mistakes12:00 Real-World Business Challenges16:44 Leveraging AI for Efficiency22:47 Reducing Client Workload with AI27:39 How to Create GPTs36:40 The Importance of Technical AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.Highlights:"Don't let a good crisis go to waste.""Friction creates opportunities.""This is your competitive moment.""Sometimes better terms are more valuable than better rates."Timestamps:00:00 Introduction01:13 Personal Updates and Podcast Setup02:22 Initial Tariff Conversation Begins12:34 Impact on Digital Marketing Agencies15:12 Supply Chain Redundancy Challenges22:56 Tariff Engineering Strategies27:50 Lessons from Pandemic and Economic Changes30:40 Joint Ventures and Local Production33:27 Marketing Bundling Techniques41:12 Final Advice and Entrepreneurial MindsetCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Dice dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.Highlights:"Create content that somebody doesn't want summarized because they want your point of view.""If you can be summarized, you're pretty commoditized.""We're getting away from the branded house into hyper-specific, hyper-individualized content.""Nobody really wants to learn how to do something anymore; they just want it done.""Define yourself by the audience you serve, not the products you sell."Timestamps:00:00 Introduction 03:26 The Newsletter Era: A Media Transformation07:38 Challenges in Current Media Consumption11:49 The Rise of AI and Content Curation15:12 The Importance of Personality in Media19:25 Protecting Your Content in the AI Age22:09 Beyond Email: Owning Multiple Communication Channels25:08 Creating Irreplaceable, Unmissable Content27:27 Levels of Information Consumption29:45 Future of Media and Audience EngagementCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.Highlights:"We wish that our employees acted more like owners.""It's designed to create this result.""Identify three to five key metrics that directly impact profit.""How do we inject some entrepreneurial life into companies?"Timestamps:00:00 Introducing Micro Ownership03:07 Discussing the Founders' Board Member's Idea06:11 Employees Acting Like Owners07:26 Identifying Profit-Impacting Metrics10:15 Initial Thoughts and Potential Challenges12:20 Developing a Bidding Mechanism14:21 Bonus Distribution and Team Incentives17:47 Potential Consequences for Not Meeting Goals19:24 Maintaining Entrepreneurial Spirit in Growing CompaniesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters.Highlights:"Most rebrands are astoundingly stupid. They're self-congratulatory." "If you're going to do a brand change, at least have some fun with it." "The founder is typically going to be the most effective key person of influence." "Tell a story, not just an announcement." Timestamps:00:00 Intro and Personal Updates04:27 The Duolingo Duo Death Story Begins10:07 Marketing Strategies Behind the Mascot's Demise17:57 Brand Changes and Earned Media22:45 The Power of Founder-Led Campaigns29:37 Celebrity Endorsements and Equity Stakes31:20 The GEICO Model: Multiple Fictional Characters34:58 Principles of Effective Rebranding36:33 Predictions for Duo's Future38:23 The Ultimate Goal: Brand ExposureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the concept of "high agency" - exploring what makes certain individuals stand out in business, how to identify and nurture high agency behavior, and why it matters for organizational success. The conversation ranges from personal anecdotes about challenging workplace norms to a strategic discussion about building innovative teams.Highlights:"The only unacceptable thing is, 'That's just the way it's always been done.'" "If you're butting heads with them because the status quo seems wrong to them, that's an opportunity, not a threat." "I want everybody to know the reason that we do something, the why behind it." "Most tests probably won't work better - that's the whole point of having a control." Timestamps:00:00 Introduction04:41 Defining "High Agency" Concept09:03 Elon Musk as a High Agency Example13:01 The Importance of Good Judgment18:17 Personal Work Histories and Agency22:23 Creating Environments That Foster Agency28:50 Can High Agency Be Taught?32:48 Balancing Testing and Control in Organizations35:45 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In this episode, Ryan shares his time blocking strategy, which includes dedicated time for strategy, connecting with team members, deep work, and recovery. They discuss the pros and cons of time blocking and explore alternative approaches like "variable time blocking." This episode is a must-watch for all entrepreneurs.Highlights:"Time blocking is telling your time where to go instead of wondering where it went." "If every hour of every day is blocked in, that's usually a sign that you're probably micromanaging, that you're probably doing too much of the work that your team should be doing." "What gets measured, gets managed." Timestamps:00:00 - Introduction02:48 - Explanation of time blocking05:00 - Ryan's strategic time block08:10 - Ryan's team member connection time block11:18 - Ryan's deep work time block14:32 - Roland's perspective on time blocking20:00 - Ryan's flexibility with time blocks22:13 - Suggestions for additional time blocks 25:00 - Roland's approach to becoming a more interesting person29:44 - Importance of maintaining business relationships32:52 - The need for a system to manage your timeCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.Highlights:"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search.""Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has.""If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes.""I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."Timestamps:00:00 - The Rise of AI and the Fear of Obsolescence00:32 - Technical Difficulties and a Podcast Mishap04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 202605:42 - China's Release of a Deep AI Algorithm and the Implications07:35 - Analyzing the Gartner Prediction and the Future of Search12:37 - The Shift from Traditional Search to Generative AI Solutions16:10 - Pivoting SEO Strategies for the AI-Powered Future24:20 - The Copywriter's Embrace of AI and the Impact on Roles28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs34:49 - The Timeline of AI Disruption and the Need for UpskillingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.Highlights:"What gets measured gets managed.""If I can only work one hour today, what's the one thing I would do?""The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?""I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."Timestamps:00:00 - Introduction01:22 - The pros and cons of working from home vs. in an office05:00 - National Quitter's Day10:00 - The impact of the holiday break on getting back into the swing of things13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift18:27 - The "upper limit problem" and self-imposed limits on success23:44 - The importance of habits and their role in achieving your goals30:00 - Investing in your vision37:03 - Examples of consciously shifting away from goals44:48 - The distinction between shift and driftCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.Highlights:"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management.""The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing.""I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week.""If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."Timestamps:00:00 - Elon Musk's Approach to Problem-Solving01:20 - Musk's Ability to Solve Problems Quickly03:08 - Identifying the Real Problem07:03 - Feasibility of Musk's Approach09:01 -Downsides of Musk's "Demon Mode"12:38 - The CEO's Role in Determining the Right Next Thing13:40 - Shortening the Unit of Measurement15:00 - Empowering Middle Management20:00 - Communicating the Problem-Solving Approach26:35 - The Sustainability of Elon Musk's ApproachCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy.Highlights:"Budgets represent the worst of corporate bureaucracy.""The annual plan is the worst unit of measurement that there is.""Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days.""The organizational structure is just whatever that structure needs to be to support the goals of the company today."Timestamps:00:00 - Introduction05:00 - Comparing the hosts' existing planning process to the quarterly approach08:05 - Pros and cons of quarterly comprehensive company reorganization 12:41 - How a quarterly team-based approach could work for smaller companies15:00 - Determining who should decide the team composition and how20:00 - Outlining the roles of the project lead, core team, and support team25:00 - Discussing the project lead's authority to reprioritize team members27:10 - Identifying the different team categories: core, support, and stakeholders29:31 - Explaining the role of stakeholders in the project review process31:02 - Final thoughtsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world.Highlights:"I think that the people that don't automate will be big, big losers in the automation category." "I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable.""I think the people that don't keep up are going to have big challenges”"I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that." Timestamps:00:31 - Welcoming the New Year and Predictions02:58 - Business Winners and Losers07:53 - The Rise of Gemini and the Threat to Google Search12:08 - The Importance of the Internet and Online Presence17:43 - The Pros and Cons of Subscription Models23:31 - The Potential Regulation of Social Media29:24 - The Decline of Apple Products35:12 - The Importance of First-Party Data and Brand-Building57:11 - Trends to Watch in 2025CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In today's episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.Highlights:"There's so much money floating around; you just have to connect the dots.""Don't hold opportunities hostage—be a value enhancer.""You don't need to be an extrovert, just thoughtful and curious.""Ask one question: ‘How's business?' It can lead to incredible opportunities."Timestamps:00:00 - Introduction01:25 - Conversations to Cash03:22 - Overcoming Fear of Deals05:00 - Why holding opportunities hostage backfires06:35 - The Referral Economy10:00 - Creating Win-Win Relationships14:12 - Big Referral Wins17:35 - Thoughtfulness Pays Off20:00 - Daily Questions for Success20:40 - Closing RemarksCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier https://msha.ke/rolandfrasier/Connect with me on social: TikTok: / rolandfrasier Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasierSubscribe to Roland Frasier / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From

Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.Highlights:"Deals are a red ocean. Giving something away totally for free is a blue ocean.""If you discount your services, you're training people not to buy until those events.""Flexible payments are becoming essential as consumers are cautious with spending.""The personalization of marketing has reached a level where offers feel tailored to individual consumers."Timestamps:0:00 Historical Context of Black Friday3:14 Evolution of Black Friday6:52 Impact of Discounting on Business Practices12:31 Personalized Marketing and Flexible Payments18:33 Trends in Black Friday Offers19:58 Future Strategies for Black Friday32:56 Final Thoughts and RecommendationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.Highlights:"Three years is the sweet spot for meaningful but predictable growth.""Pessimists look smart, but optimists get rich.""Audacious goals push you beyond limiting beliefs.""Optionality wins wars and business."Timestamps:00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.05:39 Challenging limiting beliefs in business growth.09:40 How internal barriers limit strategic thinking.14:48 Defining what needs to be true for success.20:53 Assessing existing offerings and market positioning.25:45 The importance of targeting your "Goldilocks" client.29:31 Steps to refine realistic paths to growth.33:45 Comparing solutions like raising capital or partnerships.39:06 Streamlining services for focused high-value growth.46:34 Lessons in thinking bigger and maintaining optionality.CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.Highlights:"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying.""The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build.""You cannot let bean counters make business decisions." "The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."Timestamps:00:00 - Introduction01:54 - Community vs. Content08:18 - Pre-Pandemic Sales Struggles10:00 - Financial Implications of the Pandemic12:35 - Lessons Learned from the Deal15:30 - Importance of Community Involvement17:00 - Consequences of Poor Marketing Decisions20:15 - The Role of Digital Marketers22:40 - Strategic Partnerships and Growth Opportunities25:00 - Reflections on Corporate Culture28:15 - The Future of Events Post-Pandemic30:40 - Closing Thoughts on Acquisitions37:22 - Episode ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.Highlights:"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to.""It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event.""The reality is, most events suck. They're just a pitch fest.""We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."Timestamps:00:00 - Elevating the Event Vision02:31 - Introduction to Traffic and Conversion Summit05:23 - Evolution and Growth of the Event07:52 - Increasing Production Value and Sponsorship Revenue11:59 - Sale of the Event to Clarion Events31:51 - Post-Sale Challenges and Pandemic Impact35:10 - Reasons for the Event's DeclineCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch with your host Roland Frasier. In today's episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.Highlights:"Luxury is hurting; it's an indication of recession.""Brands like Louis Vuitton made the mistake that Nike made with drop culture.""The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality.""If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."Timestamps:00:00 - Introduction to Luxury Market Trends01:48 - Decline of Luxury and Economic Indicators03:09 - Gen Z's Impact on Luxury Brands 04:39 - Pandemic Effects on Consumer Choices 06:12 - The Lipstick Effect and Consumer Spending 08:13 - Shift in Spending to Experiences Over Goods 10:45 - Real World Luxury Pricing vs. Value Proposition 13:58 - Business Strategies for Adapting to Market Changes 15:17 - Consumer Behavior Lagging Behind Economic Reality 17:53 - The Future of Sit-Down Restaurants and Service Industry 21:20 - Concluding Thoughts on Luxury Market and Business AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.Highlights:"If you're starting from scratch with marketing, it's not search marketing I'd double down on." "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms.""People are looking for authenticity and consistency in the personalities they follow, not just content." "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." Timestamps:00:00 - Introduction: The Current State of Search Marketing 02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 05:03 - Shifting Priorities: Paid Media vs. Organic Search 08:24 - The Impact of AI and Generational Changes on Search Behavior 11:05 - The Importance of Multi-Channel Marketing Strategies 14:00 - Connection and Authenticity in Content Marketing 17:00 - Discussing Owned Media and Its Advantages Over Organic Search 20:21 - User Experience and the Shift Away from Traditional Search 23:18 - Reddit as an Emerging Search Platform 26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 27:24 - Conclusion: Future Outlook on Search MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

In this episode, we dive deep into why 2024 could mark the final window of opportunity for homebuyers to secure a property with zero down payment. As we face rising home prices, sky-high interest rates, and increasingly strict lending standards, the landscape for prospective homeowners is rapidly changing. We'll explore the key factors driving this shift—including ongoing legal battles that could reshape housing laws, the growing role of AI in manipulating market trends, and the looming threat of government-backed programs like FHA, VA, and USDA loans being phased out or restructured. But it's not all doom and gloom. We'll also discuss creative financing strategies that could help buyers and investors navigate these turbulent times. Methods like subject-to financing, lease options, and seller financing are becoming more popular as traditional pathways to homeownership grow more challenging. In this episode, we'll explain how these alternative strategies work, and how they can give you a competitive edge in a market that's anything but predictable. Whether you're a first-time homebuyer trying to break into the market, or an investor looking for new opportunities, this episode will equip you with the knowledge you need to stay ahead of the curve. Tune in to understand the forces shaping the housing market, and learn how to leverage innovative financing techniques to secure your place in the real estate market before the window for zero-down purchases closes for good. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.Highlights:"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world.""I believe once you have the willingness and step into discomfort, that could be your portal to expansion.""If you can look up, then you can get up, even if you're in the darkest valleys.""Playing small is canceled. Consider what else is possible and how."Timestamps:00:51 - Introduction 02:06 - Craig's Transition from Wall Street to Entrepreneurship04:09 - The Initial Draw to Financial Trading05:42 - The Concept of Reinvention Based on Personal Experiences09:45 - Addressing Limiting Beliefs14:57 - Moments of Doubt and Personal Challenges20:00 - Surprising Personal Discoveries During Reinvention22:17 - Common Skepticisms and Misbeliefs26:56 - Upcoming Marathon and Personal Goals29:36 - How to Connect with Craig and Learn More About His WorkCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In today's episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?Highlights:"Starbucks went from premium to discount—can they bring back the coffee house vibe?""Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach.""The challenge is, can Starbucks be both premium and everywhere?""Loyalty, not discounts—that's the new Starbucks strategy."Timestamps:00:00 - Introduction: Starbucks' Discount Dilemma01:09 - Shift to Online and App Ordering: A Retailer in Disguise04:44 - Problem with Discounts: Attracting the Wrong Crowd05:50 - A Return to Premium: Starbucks' New Strategy06:26 - Roland's Take: Discounts vs. Loyalty Programs09:23 - Can Starbucks Gain Premium Positioning Again?12:23 - Case Study: How Domino's Pizza Made Its Comeback15:00 - The Third Place: Rebuilding the Coffee House Vibe16:15 - How Brands Lose Their Way: Insights for Business Owners21:31 - Predictions: Will Starbucks Stick to Its Plan?CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Join our upcoming GRE live event right here! - ‘New Turnkey Properties with ZERO Money Down' on Thursday 10/24. Keith discusses the financial health of tenants, noting that 75% of new renters earn over $75,000 annually. He is joined by GRE Investment Coach Naresh Vissa to highlight the incentives offered by new build property providers, including interest rates in the 4's and up to $30,000 in immediate equity. New build homes now cost only 1% more than resale homes. Rent-to-income ratios remain stable at 31%, despite wage growth outpacing rent growth. Current market conditions offer a unique opportunity to build wealth through real estate. Attend the live online event on Thursday, October 24 at 8pm Eastern to learn more about the new build property incentives. Show Notes: GetRichEducation.com/524 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 For advertising inquiries, visit: GetRichEducation.com/ad Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  GRE Free Investment Coaching: GREmarketplace.com/Coach Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, we check in on the health of your tenant. How are they doing financially? Learn why new build homes now cost about the same as existing homes. Then learn about creative financing and how to put zero money down on an income property today on Get Rich Education.   Speaker 1  0:26   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold, writes for both Forbes and Rich Dad advisors, and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show. Guess who keep top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:11   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:27   Welcome to GRE from Lewiston, Maine to Lewiston, Idaho and across 488 nations worldwide. I'm Keith Weinhold, and you are listening to get rich education. Don't live below your means. Grow Your means, you need a proven wealth building vehicle that pays you multiple ways, like real estate or a business, because in order to build legacy wealth, otherwise, how many Papa John's coupons are you going to have to collect that's living below your means, something that's not sustainable long term, not where you want to be. And you know something your first million that takes a while for you to reach a net worth of a million dollars, that can take over 30 years, like the first 30 plus years of your life. Let's say then you are age 32 until you reach the million dollar mark. Well, your next million Okay, so a $2 million net worth, that's not going to take you another 32 years, but maybe, if your sole source of income is trading your time for dollars at a job, you won't hit the $2 million net worth Mark until age 40 to 45 but instead, if you've got leveraged rental property, ah, now you've got other people's money working for you, and a 5x multiplier on your skin in the game, and that's something that a 401K is never going to give you. And instead of hitting 2 million at age 40 or 45 like the day job worker, well, you can hit a four or $5 million net worth mark at that age, setting you up for an early retirement, or at least that option to do so your life is going to feel different when working is An option, not an obligation, and all that sure can happen even sooner. If you think you are behind, from what I was just talking about, there, you find yourself behind those net worth figures. Well, the vehicle of real estate pays five ways. Is what's going to allow you to catch up, and you might be simultaneously measuring your wealth in cash flow as much or more than in net worth terms. Anyway, chances are you do, though, have more wealth today than you have ever had in your entire life, and that's because here in late 2024 we're at a time when just about every asset imaginable is at or near all time highs, real estate, stocks, gold, Bitcoin, and perhaps the number one traded commodity in the world, oil, is one of the few substantial outliers where that is not true. Well, now that we've checked in on how your wealth building is progressing. How about the financial health of your tenant? That's important because you want them to have the ability to pay your mortgages and your operating expenses for you. Well, there seems to be a weird narrative that tenants, you know, like they're always these jilted wannabe homeowners, or like they're auditioning for a season of Survivor, barely living above the poverty line, destitute and eating macaroni and cheese three times a day. Now, there are some of those cases, for sure, but 75% of new rent. Have incomes above $75,000 well, then maybe they eat at the Cheesecake Factory monthly. Even the wealthiest Americans are turning into forever renters. We have seen the rise of the millionaire renter. More than 11% of renters have an annual income over $750,000 that is pretty Wall Street Journal. Gosh, I guess that caviar and truffles are in the home. And what are they doing for cheese? Forget Kraft Singles. My guess for them is that only artisanal cheeses are eaten off of little wooden boards. The census itself recently published research declaring this headline, incomes are keeping up with rent increases. Now you might find it really surprising that tenant rent to income ratios haven't materially changed over the last dozen years. Last year, US renters shelled out a 31% share of their income on rent, and that is actually much like they have for a long time. In fact, between 30 and 32% every year since 2011 that's what the figure's been and to be clear, what we're talking about here again is the rent to income ratio. It's simple. It's just the proportion of your tenants income that goes toward rent. 31% or you might think, Well, wait, how can this be? Because there sure are a lot of headlines around rent burdened households. And for a while there previously, we had wage growth lagging rent growth, although wage growth is ahead of CPI now, and it has been for quite a few months. All right. Well, here's what's happening. Really, it's three things, renter incomes are growing faster than homeowner incomes. Secondly, the struggle is real for low income renters. And thirdly, new construction units. In recent years, they tend to be created for middle and upper income households. All right, so let's break this down. The first phenomenon occurring, renter incomes are growing faster than homeowner incomes. Yes, younger Americans, they're more often renters, and they have more income growth than older generations do. Secondly, like I was saying, the struggle really is a thing for low income renters, they tend to rent apartments more often than single family homes, and census stats show the rent burden household growth in those is occurring with those that make under 75k a year. That's where their distress is, and of course, it's especially bad among those making under 50k a year, and many of them don't receive rental assistance, and inflation has affected that group worse. And then the third reason for these stable rent to income ratios are that new construction units in recent years, they tended to be created for middle and upper income households, so we haven't built nearly enough affordable housing driving demand and rent prices, and again, that crushes those lower income households. And hey, I do want to credit terrific rental housing economist Jay Parsons for bringing some of this to light. The bottom line here and what you've learned about the financial health of renters today, actually, you didn't learn anything. All I did was talk about cheese, really, though, the lesson is that Rental Affordability has become more bifurcated. It's worsened for the lowest income households, but overall, rent to income ratios are still steady near 31% I mean, really, who knew that stability could be so predictable? Now there's another sort of misconception, or I guess anomaly really, in today's real estate market, and that is the fact that new build homes don't cost much more than older resale homes. In fact, today, the median new bill home sells for 421k That's not much more than that of an existing home at 417k that's only about a 1% difference. It's really an unusually small disparity, just a 1% premium for a new home today over a resale home. All right. Well, what is going on here? One reason for this is the very well documented interest rate lock in effect existing homeowners aren't giving up their property. Another is that the new build properties are smaller than they were in years past. Helping keep their prices in check. And a third reason for why new build homes cost almost the same as existing homes today, weirdly, is that home builders they are giving buyers incentives to purchase new build homes today because buyers often need down payment and closing cost help in order to get in. And we're going to talk about one especially good new build incentive program for these brand new properties later in the show today, and what you can do with creative financing there. The real lesson here is, if you can, you want to give more consideration to owning more new build income property today than you might have in years past, because they're down to about the same price as resale properties, only costing 1% more, on average, and this is all based on data from the census, HUD and the NAR. So again, just about 421k for new builds and 417k for resale single family homes today, they are the median prices   you can follow get rich education at all the usual places on social, Facebook, Instagram, Tiktok X and YouTube. To highlight one of those, you will find particular value in the get rich education YouTube channel that is me over there, video of me speaking directly to you and showing you things there visually on YouTube that I cannot do here on an audio podcast. Also, if you have a particular thought, comment, question or concern, understand, we can't personally respond to them all, but you can go ahead and write in or leave voice communication at getricheducation.com/contact we do read and listen to them all that's getricheducation.com/contact in order to reach us. And thank you so much for all of the sincere congratulations and wishes that you left over there for us on the GRE podcast, hitting 10 years of contribution to real estate investors, serving you every single week without fail and never playing any repeat episodes, always serving you with a fresh episode. Much more. Next, I'm Keith Weinhold. You're listening to get rich education.   Hey, you can get your mortgage loans at the same place where I get mine, at Ridge lending group NMLS, 42056, they provided our listeners with more loans than any provider in the entire nation because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. You can start your pre qualification and chat with President changley Ridge personally. Start now while it's on your mind at ridgelendinggroup.com That's ridgelendinggroup.com.   Your bank is getting rich off of you. The national average bank account pays less than 1% on your savings. If your money isn't making 4% you're losing your hard earned cash to inflation. Let the liquidity fund help you put your money to work with minimum risk, your cash generates up to an 8% return with compound interest year in and year out, instead of earning less than 1% sitting in your bank account, the minimum investment is just 25k you keep getting paid until you decide you want your money back. Their decade plus track record proves they've always paid their investors 100% in full and on time. And I would know, because I'm an investor too, earn 8% hundreds of others are text FAMILY to 66866, learn more about freedom. Family Investments Liquidity fund on your journey to financial freedom through passive income. Text FAMILY to 66866.   Robert Helms  13:57   Hey everybody, it's Robert Helms of the real estate guys radio program. So glad you found Keith Weinhold in get rich education. Don't quit your Daydream.   Keith Weinhold  14:19   Well, I'd like to welcome in a GRE investment coach. He's got both the formal credentials, and he's doing the real thing too, holding a master's degree from Duke's business school, and then, before coming to GRE in 2021 he worked at both banks and financial publishing companies, but importantly, for years now, he's been an active real estate investor, just like you and I. Hey, welcome back onto the show. Naresh Vissa.   Naresh Vissa  14:45   Thanks so much for having me back on looking forward to talking real estate. There's a lot going on for sure.   Keith Weinhold  14:51   You know, I always give you an illustrious bio to live up to before you speak, but then you do always live up to it. Well, Naresh. Before we narrow down, let's pull back and take a wide angle view. Give us your take on the direction or trends. What's important in today's market for real estate investors?   Naresh Vissa  15:11   Keith, the market has changed a lot, and it's very much investor friendly right now. The reason is because, and we've talked about this, I think, in my last two or three episodes where we previous saw rising interest rates and stagnant interest rates that were relatively high for let's say a millennial. That's been a hot topic called millennials aren't able to afford home buying what we're seeing now because the Federal Reserve cut interest rates tremendously, significantly and almost unexpected. The First Cut they did was 50 basis points, which I think was a mistake, just like I think it was a mistake for them not to raise rates one more time last year, in 2023 one or two more times to help bring inflation down further, I think they're making a mistake by jumping the gun, and instead of a 25 BPS cut as the first cut, doing a 50 BPS cut. The reason why I bring this up is because mortgage rates are plummeting. They have plummeted, and they continue to plummet. So as a home buyer, where the economy still isn't we're not at peak employment. In fact, the unemployment rate is still in the fours, so the economy isn't the greatest which means home values aren't at peak levels. Per se, some people are making the case that we could see home values could be coming down while interest rates come down. So right now, what that means is, when you have falling interest rates and either stagnant home values or maybe even some declining real estate values in some areas of the country, that markets that we focus on other markets we don't focus on, when you combine all that, this is that inflection point where it's actually a really, really good time to jump in. There is a little bit of political uncertainty in that we don't know who's going to win the election. We don't know who's going to win Congress. What's even more important than who becomes president is Congress. Which party wins the house, which party wins the Senate? Because you've written about it in your newsletter, Keith, the Democrats and the Republicans have very different housing policies, and we could do an entire episode on each party and what their housing policy is. I will keep it simple. Here's the cliff note version. If we have the same party in all the chambers of the government the same political party, then we'll see a tremendous impact in the real estate market. I think if the Democrats sweep then you're going to see real estate home values go back up, inflation go back up. Because Kamala Harris is, she is a main proponent of giving basically a $25,000 off coupon to first time homebuyers. So that's across the board all 50 states. Basically you got $25,000 off. What I've learned with coupons, I'm sure you know this, Keith, most coupons actually are a terrible deal. You get something in the mail that's a coupon. You either spend it or you call the service provider and they jack up the price. So you think you're getting a good deal, but they end up jacking up the price even more than what market value is, and that's what's going to happen to housing where you're going to have so many young like I said, millennials, Gen Zers, who are looking to buy their first home, they think they're getting such a great deal because of this $25,000 off coupon, when, in reality, after about three months of this program, you're going to see we're going to be back to 2021, end of 2021, beginning of 2022, all over again, where homes will enter into bidding wars. Now, if there's a split, President is one party and Congress has split, then there's actually going to be almost no change, which could be a good thing. We're not going to see much change at all. It's just going to be the mostly the status quo. Really the only change is going to be on tariffs, If Trump were to win, or foreign policy, those are going to be the two main issues, regardless of which party wins, if there's a split. So the bottom line is that right now, despite this uncertainty, I've heard from a lot of GRE clients, oh, I don't want to do anything because of this election. I've asked for the logic and like, the election, should it really change? Because right now is still an excellent time, like I said, with stagnant home values with plummeting interest rates, really through the end of the year, and as the Fed keeps cutting rates, which I think they're going to engage in a prolonged rate cut cycle for quite a while, and rates are only going to keep going down. So that's my general view of the current state of mortgage rates, the Federal risk. Reserve the election housing markets?   Keith Weinhold  20:03   Yes, Naresh is talking about a newsletter that I sent to you last month where I basically show that, historically, presidential elections really don't affect the real estate market price appreciation much at all. They might affect stocks in the short term, though, which are more volatile and Naresh, do you want to tell me a bit more about why you seem to be rather bullish this year for real estate investors, of course, things change. Last year you were more bearish. You had more negative sentiment about the investor environment. So are there any other reasons why you see more positivity today, other than lower interest rates?   Naresh Vissa  20:37   Yeah. Well, last year, like I said, where I touched on, we saw peak interest rates. So the Fed stopped raising around the end of last summer. I want to say maybe July of 2023 it was, yes, the interest rates stayed high. There was almost no movement until relatively recently, let's say over the last three months, when it was factored into the market that the Fed was going to begin its rate cutting cycle. So the reason why I don't want to say I was bearish on real estate last year, because we have some providers, for example, partners of ours, who offered really, really good and they still are offering really, really good incentives, which help offset the high interest rates this time around, like I said, with the unemployment situation, we're in the force in more layoffs. Archive, the media isn't talking enough about layoffs, large companies, large tech companies, manufacturing jobs. Layoffs have been rampant for the past two years. This is not a recent phenomena, and it's finally showing up in the unemployment data. And if you look at real unemployment data at a website like shadow stats, it's really more than 4% and the number of people are working multiple jobs. That's not really factored into the unemployed. You know, one person working three jobs, for example, you gotta have a way to factor that in, which government hasn't figured out lately. So the point that I'm making here is that if you have a job right now, if you're making cash flow, if you have a job, then you're going to find this as an opportunity with the lower interest rates, with knowing that home values have somewhat declined recently, this is a good opportunity to jump in and get good cash flowing real estate. Now, I did touch on the previous question about Kamala Harris's real estate plan, $25,000 coupon, which will certainly lead to real estate. You can call it real estate appreciation. You can call it inflation. But one thing that I should talk about the other side, which is if Trump and the Republicans were to sweep, then we're going to see mass deportations of undocumented immigrants, illegal immigrants, and that's going to affect the housing market tremendously. And how is it going to do that? Because it's estimated that at least 8 million people are going to be deported over the four year period. Those 8 million people right now are all renters. Close to 100% of them are renters. I think that would actually be somewhat deflationary, at least in the rental market, maybe not in the housing market per se, because a lot of these people aren't necessarily home buyers, but in the rental market, we could likely see a stagnation of rental growth mixed in that's making the assumption that building picks up, and Trump has already said. Both Trump and Harris have said that they're going to incentivize home builders to build more multifamily, build more apartments, build more. In Trump's case, he did these opportunity zones, which he wants to do more of, build more single family housing. It's definitely a supply side issue more so than a demand issue, but both supply and demand always contribute to the equation as a whole. So what does all this mean? Again? Forget about the election. Forget about November 5, which is election day. Right now is a really good time, because interest rates are plummeting. Home values have remained stagnant. In some cases, home values have come down. And the best part, we work with providers who are still offering really amazing incentives. And on october 24 at 8pm we are hosting a webinar to share what I think is our best incentive program yet. That's Thursday, October 24 where you can get class, a new build of properties with interest rates in the 4's that's with that you're not even buying down the interest rate, the interest with special deals, special incentives, special financing, interest rates in the fours, up to $30,000 in immediate equity because of these incentives. And the best part, we even have an option that's zero money down, zero money down there are incentives that are giving back cash at closing. So it's, you buy a property, you as a buyer, get cash back at closing. There are just too many incentives to name here. I've named, I think, five different ones. And this is not a case of you pick one out of the five. In some cases, you might qualify for all five. So october 24 it's before the election. It's live. I'm going to be on live with a special guest who is a very well known, seasoned real estate investor and licensed real estate broker, one of the most well known real estate personalities in the country. So I highly recommend our file go to GREwebinars.com GREwebinars.com to register for that free special event.   Keith Weinhold  25:46   Now you, as a real estate investor, are probably encouraged by this environment of lower and lower interest rates as well you should be, but sometimes it can help to ask yourself the question, okay, how do lower interest rates affect who I'm purchasing a property from. In this case, with the event narration I are talking about, it's new build properties and home builders. They see more competition now coming from the resale market due to the fact that interest rates have fallen so interest rates are thawing out the locked up resale market thawing out this lock in effect, and that's because existing home sellers, well, they're a little bit more willing to sell because the replacement home no longer has an interest rate that's as high over there in the resale market, and lower rates also, of course, mean that more buyers qualify to buy resale homes. So see new home builders, they now have more competition from the resale market, so consequently they're more willing to give you a strong incentive to buy from them. So take advantage of what Naresh and I are talking about coming up in just three days here on Thursday.   Naresh Vissa  26:53   Yes, and I want to reiterate, GREwebinars.com GREwebinars.com this is a online special event. We've done several of these in the past. I've done, I think this is maybe my fifth online special event. Again, I've never seen incentives like what our provider is going to be sharing on this webinar. And you can only get these incentives by attending the webinar, or registering for the webinar, watching the replay after we're talking the rates in the 4's, they will buy down the rate for you. So it's a great deal to have somebody else buy down your rate. You'll get money back at closing if you opt for that. So that's basically a rebate that you'll be getting as the home buyer. Just really, really good overall incentives being offered. And like I said, we set this up because this is a perfect time. We are in a situation, the first time since 2020 since the pandemic, where we're seeing plummeting interest rates, stagnation of home values, kind of uncertainty, because we're in this time of purgatory, just like we were in 2020 before the election. Just think about how many investors, most real estate investors, say right now, they say, Oh, I wish I bought everything in 2020, right? Well, we're in a similar situation now, where, again, home values, interest rates, and this state of purgatory of what's going to happen. We're in a very similar situation. And just think about that emotion, because I hear it almost every day, or when I tell people, Hey, I own real estate myself, and I bought most of my properties before 2021 the last property I bought was in 2020 and they say, Oh, wow. Like, you're a genius. You're so smart. Like, how did you know to buy man and again, similar environment, even 2009 2010 2011 even 2012 similar environment where interest rates were very low. 2009 was when they were plummeting. And you think back of I was too young back then, but I know, Keith, you were an investor back then, but you bought in 2009 you did even better than buying in 2020   Keith Weinhold  29:00   That's right. And in fact, in all the years that I've been buying real estate, I have never bought a property with incentives as good as what you and your co host are going to be talking about at GRE's live event coming up on Thursday night, just starting with a full 10% of the purchase price in credit back to the buyer, and there's more to it. You'll learn all about it again on GRE 's live event for new build, turnkey income properties with zero money down potentially. It is co hosted by Naresh in the guest that I had here last week, Zach. Again, it is on Thursday, October 24 at 8pm Eastern. You can register now at GREwebinars.com and you will be hearing more from Naresh then. Naresh has been great having you back on the show.    Naresh Vissa  29:49   Thank you, Keith and I'll see everyone on october 24 GRE webinars.com to register. Thanks.   Keith Weinhold  30:01   yes, you'll hear more from Naresh and co host Zach on Thursday's live event each year, homebuyers often take a step back in the fall, this time of year. Understand though, that year over year, they are up about 4% per the NAR as of this time. And when it comes to the political effect on housing. You already know what I think. I don't put much emphasis there. Today, I am better off than I was four years ago, and it has nothing to do with who the President was or was in Congress, and in the preceding four years, I became better off during that time period too, because what happens in my house and what happens in your house is more important than what happens in the White House. As Naresh and I are talking about new build property here, and you're hearing about extremely attractive incentives. Hey, let's not let the point be lost. New build properties can be profitable for you over time due to lower maintenance costs. New builds have lower insurance premiums, and that's on top of how we discussed you could get low interest rates in in southeastern high growth path of progress markets in our upcoming live online event, and at the least, you will learn about creative deal structuring, and you know, when it comes to zero money down like that very concept, there was a time in my life where I thought, yeah, that sounds about as real as athletic brand beer, or about as real as lab grown meat, but all three actually exist. Here's what's exciting, we have partnered with major builders that are sitting on excess new build inventory right now, like Lennar and DR Horton, to help bring you institutional level pricing. Your name does not have to be BlackRock. And this is something we've never done before here at GRE these new build properties in those fast growing areas of the southeast, they're often single family rentals. And yes, you know what I like to say about single family rentals. Stainless steel appliances are great, as long as you or your tenant never touch them. But to be clear, there are two levels of incentives we've been promised. So we've got to have this event now before they vanish. You can potentially use both, first, up to a 10% credit at closing, so yes, on a 250k market value property, as much as a 25k credit and then secondly, a 5% down payment we've paired with credit unions in local markets that make Portfolio loans to investors, and that is up to five properties max. And to get that 5% down, you must qualify, just like you would for most any mortgage loan. And by the way, do you know what a portfolio loan means? That means when the bank or credit union makes the loan, it'll go sell that off to a secondary market and have it packaged into a mortgage backed security. What the bank or the credit union does is they keep that in their own portfolio. A portfolio loan does not mean that the lender makes a loan against your existing properties in your portfolio. That's what I used to think when I was a new investor, but that is a misnomer. That's not what a portfolio loan is. Well, with these incentives, if you get a 10% credit and only spend a 5% down payment plus four to 5% on closing costs, hey, there you are. You are in with zero down payment. It's a chance for you to get your fit together. Yes, what fits you is zero down right for you. I mean, you know that I am a staunch leverage proponent, but if that's not right for you, you can use your 10% cash back discount elsewhere, like buying down your mortgage rate to about 4% maybe even three point something percent. And see right here, this is exactly where the deal structuring gets fun incentives like this don't last. When the inventory is gone, it's gone show up live, and that way you can also have any of your questions answered if you have them, yes, our online event is an even bigger deal in fantasy football. Well, I trust that you learned something useful today on this week's episode of the get rich education podcast, to review, it's how tenant rent to income ratios are actually stable near 31% on why new build properties only cost about 1% more than existing properties today. And all about creative deal structuring, where you can own brand new new build income properties potentially with as little as 5% down and perhaps zero down payment. It's a really good opportunity. We sure have mentioned it before, but one last time, all the action takes place Thursday, October 24 at 8pm eastern at GREwebinars.com. Until next week, I'm your host, Keith weinhold, don't quit with your Daydream   Speaker 2  35:27   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively.   Keith Weinhold  35:55   The preceding program was brought to you by your home for wealth building Getricheducation.com.  

Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.Highlights:"The key is just as a leadership team, you're talking about stuff.""If you haven't done the five dysfunctions, highly recommend it.""Consensus kills because it's everybody basically creating what they call artificial harmony.""Giving people the benefit of the doubt and you will have a happier life and better relationships."Timestamps:00:00 - Introduction to Clarity Days and Team Building01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation04:16 - Insights on Personality Tests and Team Dynamics06:36 - The Concept of Clarity Day Explained10:11 - When to Initiate Leadership Exercises in a Company13:24 - The Importance of Asking the Right Questions to Co-founders17:32 - The Role of the CEO in Decision Making and Conflict Resolution20:04 - Building Trust and Understanding within Leadership Teams22:57 - The Importance of Regular Team Meetings and Personal Connections27:29 - The Impact of Personal Wins and Team CohesionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier