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Robyn Nissim began her career on the agency side of advertising, launching social channels for global brands like Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she realized she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.During this time, Robyn built out Ulta Beauty's entire influencer marketing program, leading strategy and execution for their team. She went on to build and manage some of the largest social communities in the world, in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year.After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn founded Social Proof Agency (SPA) and began facilitating training programs designed to help individuals, teams, and organizations adopt a social-first mindset. Through interactive workshops and hands-on learning, SPA equips teams with the knowledge and tools to execute Social Media and Influencer Marketing strategies in-house.
We all dream, but what stops us from making those dreams a reality? This is about a middle-class kid from Ohio who never stopped believing in the future.See omnystudio.com/listener for privacy information.
Episode 171 of The Hitstreak, a podcast where we talk about anything and everything! This week we are joined by the CEO and Founder of VIRALISH and Story House Media, Adley Kinsman!Episode in a Glance:In this engaging conversation, Adley and I discuss the intricacies of creating viral content and the importance of mastering retention in the first few seconds. We explore the journey of Adley Kinsman, CEO of Viralish, who shares her insights on organic social media marketing, overcoming initial fears of content creation, and the significance of a multi-platform strategy. The discussion emphasizes the need for a strong hook in content, the value of personal branding, and the importance of analyzing audience feedback to refine content strategies. We also go into the challenges and strategies of content creation and business coaching in the ever-evolving landscape of social media. Adley and I emphasize the importance of external perspectives, community building, and adapting to changes in algorithms. The conversation also touches on the significance of hiring the right people, the future of shoppable content, and the role of AI in content creation. Ultimately, tune in as we advocate for a fun and engaging approach to content while maintaining a focus on systems and repeatable success.Key Points:- 90% retention on the first six seconds is crucial.- Organic social media is the greatest wave of free advertising.- Starting content creation is often the hardest part.- Volume of content increases visibility and engagement.- Personal branding can significantly impact business success.- Experimenting with different content types is essential.- Analyzing audience feedback helps refine content strategies.- The hook is the most important part of any content.- Viral success is often about timing and relatability.- External perspectives are crucial for growth.- Hiring the right people is essential for success.- Adapting to social media changes is necessary to thrive.- Shoppable content is the future of marketing.- AI tools can assist but cannot replace creativity.- Rerunning successful content can maximize impact.- Continuous learning and adaptation are key to long-term success.About our guest: Adley is one of the most-viewed female producers & content suppliers in Facebook history, continuously averaging over 1 billion monthly views. She is the CEO and Founder of Story House Media and VIRALISH, a Creator collective based in Nashville, TN helping brands and creators integrate themselves into viral communities at scale.Having become one of the most sought-after experts in branded content distribution, Adley has designed campaigns for some of the world's leading corporations. Her expertise has been utilized in social campaigns for clients such as Land Rover, TikTok, Charmin, Airheads, Drumstick, Frito-Lay, Children's Miracle Network, 1st Phorm, and more.Adley is also the host of a new songwriting reality competition show, ChartBreakers, airing Fall 2024. Beyond the screen, she has spoken on stages for Ad World, ManyChat, Dan Fleyshman, Pace Morby, Jen Gottlieb, Sean Kelley and more.Follow and contact:Instagram: @adleyhttps://viralish.com/Subscribe to Nick's top-rated podcast The Hitstreak on Youtube: https://www.youtube.com/@NickHiterFollow and Rate us on Spotify: https://open.spotify.com/show/61mf8Q1aa6qwj955krpTBtFollow and Rate us on Apple Podcast: https://podcasts.apple.com/us/podcast/the-hitstreak/id1589470829Follow and Rate us on iHeartRadio: https://www.iheart.com/podcast/269-the-hitstreak-151991440/
Jason Hunt is Co-founder of Merged Media, a leading digital marketing agency specializing in SEO, social media, and advertising strategies to drive business growth. Under his leadership, Merged Media has achieved significant client success, rapidly scaling businesses. Known for his innovative marketing solutions, Jason is a past rockstar turned marketer, author of Drop the Mic Marketing, and host of Drop The Mic Podcast, where he interviews industry leaders on cutting-edge topics. With over a decade of experience, he has been a featured speaker and host at marketing conferences worldwide, such as Ad World, LeadsCon, The Affiliate Summit, and The European Summit. In this episode… In the entrepreneurial world, standing out is vital — especially in the competitive digital marketing realm. Have you ever wondered how some companies seamlessly merge and thrive, achieving success in a saturated market? What are the secrets behind turning a simple idea into a thriving business, and how does one navigate the challenges of partnerships and integrations? Jason Hunt, a digital marketing and AI expert, offers insights into these questions through his journey in building a leading digital marketing agency. He solved the issues of market saturation and business expansion by merging his social media agency with a top SEO company, creating a more comprehensive service offering. This strategic move allowed them to stand out, leveraging the strengths of both companies to drive growth. Jason highlights the importance of partner fit, detailed role definition, and shared visions, which were instrumental in the smooth transition and success of the merger. He emphasizes the value of building a recognizable brand and establishing trust with clients — crucial factors in maintaining long-term business relationships and generating high-quality leads. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Hunt, Co-founder of Merged Media, about innovative digital marketing and agency growth strategies. Jason discusses the origin story of Merged Media, tips on navigating partnerships and mergers, how agencies can stand out amidst the noise in the digital marketing space, and smart marketing tactics for boosting customer engagement.
Discover the secrets to standing out in a sea of skepticism. Today we're joined by The Copy Posse founder Alex Cattoni, who is on a mission to redefine modern marketing for copywriters and entrepreneurs worldwide. She's helped over 500,000 individuals ignite their business branding and copywriting, has been a speaker 5 times at Ad World, and was voted Most Popular Copywriter in 2023. It's taking far longer for buyers to make a purchase than ever before, due in large part to the rise in mistrust in marketing. Knowing where to focus your efforts and showing up with integrity can help you rise above the rest, and Alex tells us exactly how you can get started. In this episode, you will learn about: Why outsourcing your copywriting is a gamechanger. The people who give copywriting a bad reputation (and how to do things differently). Why mistrust is on the rise and how it's impacting customers. Tips for encouraging potential buyers to trust you when you have good intentions. The average time it takes someone to buy (and how to be patient in the messy middle). Why omni-channel marketing matters, especially to new businesses. What people do before they opt in to your offer and what they're looking for. How to hit a home run on social media regardless of the channel you choose. The people who are going to rise to the top and how they'll be using AI. Alex's predictions for the marketing industry in 2025. What it means to be a wild woman: Fully showing up as yourself—uncensored. Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Alex: www.instagram.com/copyposse www.copyposse.com Connect with Renée: @renee_warren @we.wild.women www.reneewarren.com
Hey Small Business School family! I'm so pumped for my guest on today's episode, Alex Cattoni! Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire. Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting. Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024!Whether you're running an online business or a brick-and-mortar store, the ability to connect through your messaging is crucial. Let's dive into this powerful conversation together!Topics Covered:The power of words in moving people to take action and why copywriting is essential for any business.How the modern marketing landscape has shifted and the role copywriting plays in building connections.The difference between aspirational marketing and fear-mongering, and how to use empathy to connect with your audience.Starting niche and how it can help you gain traction quickly.The role of AI in content creation and the importance of using it as a tool rather than a crutch.Simplifying your business offerings for better audience understanding and impact.An overview of PosseFest and what attendees can expect from this empowering marketing event.To learn more about Alex and her upcoming event, PosseFest, check out https://possefest.com/!Alex's Links:InstagramYoutubePosseFest Event October 19-21 in Vancouver, BCGet the Copy Posse's Cheat Sheet For Killer Social CopyCreate An Irresistible Sales Page With Alex's Hot Offer ChecklistRegister for the Canadian Small Business Summit October 21-25 Online, right here: https://the-canadian-small-business-summit.heysummit.com/coming-soon/ Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode we sit down with Marketing Genius, Alex Cattoni. Alex shares the transformative power of authentic communication in the marketing world and how you can be your own best differentiator by learning to share your story. Alex champions the bold principle of saying things "loud and proud," and she'll share how this mindset revolutionizes brand storytelling, making messages resonate deeply and authentically with audiences. Whether you're a seasoned marketer or a new entrepreneur, this episode will empower you to push imposter syndrome to the side, confidently craft and share your story, ensuring it not only reaches but resonates with your audience. Tune in to learn how to harness your unique voice and turn narratives into a powerful asset for your brand. Learn more about Alex Cattoni here: https://alexcattoni.com/ Find out about Posse Fest Live here: Posse Fest Live Find Alex on Instagram here: https://www.instagram.com/copyposse/ Alex is a copywriter, marketing strategist and the founder of the Copy Posse, the raddest, baddest crew of copywriters, marketers, and entrepreneurs on the Internet. She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue. Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business. For the next decade, Alex worked completely behind the scenes as the marketing secret weapon for some of the hottest transformational authors and businesses on the planet. In 2020, she founded the Copy Posse with a bold mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire. Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting. Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.
We all dream, but what stops us from making those dreams a reality? This is about a middle-class kid from Ohio who never stopped believing in the future.See omnystudio.com/listener for privacy information.
Today on the podcast im sharing a conversation I had back at Cannes in 2022. I had a conversation with Marcel Marcondes, CMO of ABInBev, and discussed the state of relevance in the Ad World. I hope you all enjoy this one. --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message
Let's be honest: Super Bowl Sunday is only partly about football. A lot of us are watching it just for the commercials. In the advertising world, it's the biggest and most expensive opportunity to create a legendary commercial that will have the whole country's attention. Chicago knows a thing or two about creating a classic commercial. From local jingles to iconic characters, host Jacoby Cochran and Axios reporter Justin Kaufmann remember some of Chicago's greatest ads. Good News: Axios Chicago team tonight at the Hideout Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
Alex Cattoni is a copywriter, marketing strategist, and the founder of the Copy Posse, the raddest, baddest crew of copywriters on the Internet with over 300,000 students worldwide. She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue. Alex left her position as Creative Director at Mindvalley in 2011 to start her own consulting and copywriting business. Since then, she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. In 2020, she founded the Copy Posse, an online academy dedicated to helping copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing, and copywriting. Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World and was crowned 2022 Marketer of the Year by DigitalMarketer. Watch the video recording of this conversation on YouTube here: https://youtu.be/v6RKafdo9ow Find Alex at the following places: Website: https://copyposse.com Instagram: https://www.instagram.com/copyposse YouTube: https://www.youtube.com/@AlexCattoni Linkedin: www.linkedin.com/in/alexcattoni Facebook: https://www.facebook.com/AlexCattoni _______________________________________ Follow me on Instagram @LongDistanceLoveBombs: https://www.instagram.com/longdistancelovebombs Looking for a heartfelt gift? Visit my print shop here: https://www.longdistancelovebombs.com/theshop Sign up for my weekly newsletter! Each week, I share a personal story and my favorite books, tunes, articles, and ideas. Click here: https://longdistancelovebombs.mykajabi.com/email. It's easy and takes five seconds. Check out a list of 120 of my favorite books here, including many my guests have written and recommend reading: https://www.amazon.com/shop/longdistancelovebombs Here is all of my favorite stuff on the planet: https://www.longdistancelovebombs.com/favorites _______________________________________ CHAPTERS: 0:03:11 Excitement for a Good Intro Question0:03:52 Introduction: Copy Posse and Impactful Copywriting0:09:55 Different Definitions and Perspectives0:10:01 Marketing and Copywriting: Two Sides of the Same Coin0:12:03 Changing Landscape of Consumer Behavior0:16:28 The Evolution of Marketing: From Manipulation to Relationship Building0:22:41 Building Relationships with Audience Through Copywriting and Marketing0:27:00 The Power of Storytelling in Connecting with Customers0:33:22 Connecting with People Through Storytelling0:42:58 Taking Action and Implementing for First Client Success0:47:23 The Fifth Emotion: Being Committed to Making a Purchase0:50:48 Overcoming fear of judgment and perfectionism in content creation0:56:31 Feeling like a beginner at new levels of growth0:59:48 Starting with Different Perspectives1:04:03 Finding Calm in Murder Mysteries1:06:48 True Crime Podcasts: The Psychology and Storytelling --- Send in a voice message: https://podcasters.spotify.com/pod/show/longdistancelovebombs/message
How do you maximize your consulting firm's profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo among many others.In this episode, you'll learn how to:Utilize cold emails to expand your network while strengthening both professional relationships and outreach skills.Find holes in your business to service your customers more effectively.Leverage content to grow your pipeline.Comprehend your gross margin to facilitate the growth of your firm.Employ Marcel's formula for pricing your products or services and improve your gross margin.Forecast the ideal time to add talent to your team.Resources Mentioned:Time Tracking Software for your businessMarcel's CompanyIn this conversation, Marcel emphasizes the challenges surrounding scaling your consultancy and why so many consultants struggle to scale. You will also learn how to utilize cold emails to expand your network while strengthening both your professional relationships and outreach skills, how to find holes in your business to service your customers more effectively, how to leverage content to grow your pipeline, how to comprehend your gross margin to facilitate the growth of your firm, how to employ Marcel's formula for pricing your products or services, and how to forecast the ideal time to add talent to your team, plus so much more. There is so much to learn from this wide-ranging discussion. Tune in!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Whether you're a marketer, small business owner, or a professional, we're always looking to create content. But how can we leverage AI to create better and faster content at scale? Today Luke Kostka, Founder of New Norml. Media, joins us to discuss how AI can revolutionize content creation.Newsletter: Sign up for our free daily newsletterMore on this: Episode PageJoin the discussion: Ask Luke and Jordan questions about AI and contentUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:[00:01:20] Daily AI news[00:03:50] About Luke Kostka and New Norml. Media[00:09:55] Using AI in content creation[00:15:20] AI tools and ChatGPT plugins for content creation[00:19:00] Biggest mistake people make with AI content[00:22:00] Creating successful AI contentTopics Covered in This Episode:Primary Topic: Introduction to the Everyday AI Show- Description of the podcast and its purpose to simplify AI and bring its power to everyday people- Emphasis on leveraging AI, not just learning it- Announcement of guest to discuss creating better and faster content with AIPrimary Topic: AI News- Mention of former US labor secretary's warning about AI destabilizing the middle class- Discussion of co-founder of DeepMind's prediction of AI assistants becoming widespread- Introduction of a new AI chip startup, Deep Matrix, and its funding from MicrosoftPrimary Topic: Introduction of Guest, Luke Kostka- Introduction of Luke Kostka, founder of new normal media- Luke's description of helping businesses with content creation and leveraging AI for productivity- Mention of Luke's work with Ad World conferencePrimary Topic: Luke's Work with Clients- Luke's description of working with Ad World conference and creating content- Mention of viral posts and boost in content performance with the introduction of AI- Switch in focus to AI in Ad World conference due to successPrimary Topic: Luke's Experience with AI- Luke's discovery of AI technology and its capabilities, specifically referencing ChatGPT, DALL-E, and GPT-3- Example of creating content for Ad World using AI, resulting in viral video- Impact of AI on the marketing industryPrimary Topic: AI Track in Ad World Conference- Mention of Ad World's new AI track featuring speakers discussing AI- Relevance and importance of AI in the marketing industryKeywords:AI, content, marketer, advertiser, small business owner, entrepreneur, AI, leverage, guest, create, better, faster, scale, power of artificial intelligence, create better, impactful content, AI news, future, robots, labor secretary, US middle class, AI assistance, productivity, AI chip maker, Deep Matrix, generative AI, Microsoft, founder, new normal media, West Coast, Ad World conference, videographer, host, scripting, recording, posting, viral posts, followers, boost, ChatGPT, Midjourney, durable, copy, website, marketing industry, success. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/
Today on the Podcast we have an incredible, and brilliant guest, Alex Cattoni who is the founder of Copy Posse, which if you haven't heard is a community of over 300,000 copywriters and entrepreneurs around the world! Alex's mission is to re-defining modern marketing, build an empathy empire. Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mind valley, and Foundr. She is a 5-time speaker at Ad World and was crowned 2022 Marketer of the Year by DigitalMarketer. Alex and I met years ago when she invited me to a private entrepreneurs dinner in our local city of Vancouver and we've been connected ever since. What I love about Alex is that she is incredibly brilliant and equally down to earth. I'm also so excited to share that Alex is going to be one of our speakers for our Power of Purpose conference happening on August 25th! RSVP For our Conference HERE or go to: businessbabescollective.com/events Join us for a full-day event exclusively designed for entrepreneurs and creatives! Experience a room full of women in business who are all excited to connect and learn from a lineup of successful business owners who share their journeys of building profitable and purposeful businesses! Enjoy networking, local vendors, food, prizes and an EPIC afterparty! I can't WAIT to see you there! Connect with Alex: Instagram: @copyposse Youtube: www.youtube.com/@AlexCattoni Webiste: copyposse.com Connect with Danielle: Instagram: @danilivinglife and @businessbabesco Our Curated Resources for Small Business Owners: businessbabescollective.com/resources
How can mortgage brokers stay ahead in an ever-changing ad world? My guest this week is David Miles from the PPC Machine, we delve into the importance of specificity when identifying your ideal client and why niche specialisation can help you stand out in an industry where everyone sells the same products. Discover the crucial elements of building trust and credibility as a mortgage broker and how understanding your potential customers' pain points is the key to success.As Google continues to automate more of the ad space, we explore the benefits and potential pitfalls this brings to advertisers. David shares his insights on how to navigate the defaults in Google Ads to avoid wasting money on cheap, unhelpful clicks and how to create an effective marketing funnel by leveraging the unique strengths of both Google Ads and Facebook Ads. Learn how to target your ads effectively and harness the power of visual interrupting to capture attention in a crowded marketplace.Finally, we discuss the challenges of managing separate marketing strategies for mortgages and pensions and how to balance both while prioritizing client satisfaction. David reveals the importance of email campaigns and leveraging existing customers to create effective Facebook and Instagram ads that resonate with your audience and build trust. Don't miss this valuable episode packed with actionable digital marketing strategies for financial advisors and mortgage brokers alike!Listen To The Mortgage Broker Broadcast Apple https://podcasts.apple.com/gb/podcast/mortgage-broker-broadcast/id1560964722 Spotify https://open.spotify.com/show/2FPLBPfyUoTlgZiIp4Zau8 ---------------------------------------------------Work With Me I Help & Support Self Employed Mortgage Brokers So They Can Accelerate Their Business Growth.1-1 Coaching https://craigskelton.co.uk/coaching/
On today's episode of The GaryVee Audio Experience, Gary has an engaging conversation with advertising maven, Omid Farhang, founder + CEO of Majority, a creative agency in partnership with Shaquille O'Neal. They explore the intricacies of the advertising industry, client expectations, and the unique challenges of business leadership. With his extensive advertising background, Farhang provides fresh insights on creativity and diversity in advertising. Don't miss this eye-opening dialogue that redefines advertising and business norms.
On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable—and for how long. Tune in to the discussion with our analyst Paul Verna. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://content-na1.emarketer.com/podcast-daily-how-digital-ad-world-faring-brands-backing-women-sports-how-many-folks-have-cable © 2023 Insider Intelligence Analyze, engage, and influence your audience with Meltwater's data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Lv.34配信です。 ////【AD】World of Warshipsを今すぐ無料でダウンロード！/////////////// 「World of Warships」は全世界4400万人以上が遊んでいるオンラインPCゲームです。特徴の異なる4種類の艦艇と新たに登場した潜水艦を駆使して敵を撃破するMMO。己の知略が試される戦略性、仲間たちとの協力、高精細なグラフィックや音響による臨場感、史実に基づくリアルな艦船など、戦略ゲーム好きの貴方に超おすすめ。今回新たに阿賀野（あがの）、五ヶ瀬（ごかせ）を始めとする、日本軽巡洋艦6隻がゲームに登場します！1月18日までに登録するとミッションクリアでゲットできます。 ▼イベント期間 2022年11月3日～2022年1月18日 ▼ダウンロードリンク https://wo.ws/3GBAGMH //// 出演 /////////////// こへい／HARU／Dan //// キーワード /////////////// ゴッドオブウォーラグナロク／フロントミッション／ゼノブレイド／Halo／WoWS／年末のご挨拶 //// チャプター /////////////// (00:00)｜OP「ゴッドオブウォーラグナロク／フロントミッション／ゼノブレイド／Halo」 (32:27)｜本編「World of Warships生配信の振り返り」 (1:16:54)｜ED //// 番組へのおたより /////////////// 番組へのおたより・メッセージは番組ウェブサイト（ https://gamenantoka.com/ ）または gamenantoka@gmail.com へお送りください。 //// 番組YouTubeチャンネル /////////////// ゲームなんとかの今後の活動の幅を広げるため、さらなる番組リスナーさん増加を目指してYouTubeチャンネルを開設しました。ポッドキャストと同じ音源を配信だけではなく、動画ならではの取り組みも挑戦していこうかと思いますので、ぜひともチャンネル登録をお願いいたします。 https://www.youtube.com/c/gamenantoka //// その他 /////////////// ■ハッシュタグ 番組の感想やリスナーさん同士の交流には #ゲームなんとか をお気軽にお使いください！ ■番組twitter：@gamenantoka
Lv.33配信です。 ////【AD】World of Warshipsを今すぐ無料でダウンロード！/////////////// 「World of Warships」は全世界4400万人以上が遊んでいるオンラインPCゲームです。特徴の異なる4種類の艦艇と新たに登場した潜水艦を駆使して敵を撃破するMMO。己の知略が試される戦略性、仲間たちとの協力、高精細なグラフィックや音響による臨場感、史実に基づくリアルな艦船など、戦略ゲーム好きの貴方に超おすすめ。今回新たに阿賀野（あがの）、五ヶ瀬（ごかせ）を始めとする、日本軽巡洋艦6隻がゲームに登場します！1月18日までに登録するとミッションクリアでゲットできます。 ▼イベント期間 2022年11月3日～2022年1月18日 ▼ダウンロードリンク https://wo.ws/3GBAGMH //// YourGOTYコラボ企画 参加番組さんのご紹介 /////////////// ポッドキャスト番組さんそれぞれでGOTYにまつわるエピソード配信をしてくださった番組さんをプレイリストにまとめておりますので、こちらから新しい番組との出会いにご活用ください。 https://open.spotify.com/playlist/03LgwrY4fZOiDkKEdcZ06F?si=edb9b757675e4f66 //// 出演 /////////////// こへい／HARU／Dan //// キーワード /////////////// 大神 絶景版／Deep Rock Galactic／Cult of the Lamb／ポケットモンスター バイオレット／Fallout3／The Last of Us Part II //// チャプター /////////////// (00:00)｜OP「YourGOTYコラボ参加番組紹介」 (19:59)｜AD「World of Warshipsプロモーション」 (29:49)｜本編「みんなのGOTY2022 延長戦」 (1:39:18)｜ED //// 番組へのおたより /////////////// 番組へのおたより・メッセージは番組ウェブサイト（ https://gamenantoka.com/ ）または gamenantoka@gmail.com へお送りください。 //// 番組YouTubeチャンネル /////////////// ゲームなんとかの今後の活動の幅を広げるため、さらなる番組リスナーさん増加を目指してYouTubeチャンネルを開設しました。ポッドキャストと同じ音源を配信だけではなく、動画ならではの取り組みも挑戦していこうかと思いますので、ぜひともチャンネル登録をお願いいたします。 https://www.youtube.com/c/gamenantoka //// その他 /////////////// ■ハッシュタグ 番組の感想やリスナーさん同士の交流には #ゲームなんとか をお気軽にお使いください！ ■番組twitter：@gamenantoka
Le mois de novembre est derrière nous ainsi que les tests Facebook Ads que nous avons rendu sur l'Escouade. Au programme du jour : 1/ La structure d'un test Facebook Ads pour créatif. C'est une question qui revient assez souvent : comment testez-vous en Facebook Ads ? Récemment, nous avons procédé à un test de façon académique (ou industrielle). En 2 mois, 11 campagnes se sont succédées sur un compte publicitaire Facebook avec l'idée d'aller chercher des CPA les plus bas possibles pour ensuite, transférer les meilleurs éléments dans notre campagne principale. Maintenant, vous vous posez la question suivante : qu'est-ce qu'on met dans ces tests ? On commence par y mettre les deux audiences (voire l'audience LA) plus performantes de votre compte, parce qu'on veut tester des créatifs et pas l'inverse. Par contre, sachant que notre campagne principale détient un budget supérieur à 100$, les campagnes de tests auront 20$/jour à dépenser par audience (car nous sommes en ABO). Cela permet de ne générer aucun chevauchement d'enchères au sein du compte. 2/ L'effet Breakdown est une approche pour vos publicités qu'on trouve de plus en plus dans l'industrie des compléments alimentaires et que nous avons essayé sur différents clients. Il consiste simplement à examiner votre produit et à le diviser en tous les ingrédients, les composants et les bénéfices qu'il procure. Par la suite, vous affichez une photo centrale de ce même produit et vous y déployez les éléments les plus efficaces, les plus parlants. En plus d'avoir fonctionné chez notre annonceur de complément alimentaire, nous l'avons testé avec un client dont le produit principal… est un bateau. La publicité s'est alors classée parmi celles avec le plus de dépenses, éclipsant les autres. 3/ Difficile de générer des leads de qualité en Lead Ads… On le sait, tout le monde le sait. Très souvent les leads ne répondent pas aux appels ou ne se souviennent pas d'avoir rempli un formulaire… C'est alors qu'on a testé une variation de notre audience. Si celle-ci ne répond pas toujours c'est qu'elle doit être occupée. Dans ces conditions, nous avons segmenté l'audience en ne ciblant que les personnes connectées à internet par le wifi. De cette façon, on sait que les gens sont chez eux ou au travail, mais certainement pas dans le bus, en train de faire leur course ou dehors ! Un petit changement qui a donné bien des résultats ! 4/ Dernier test du mois et qui concerne le Scale. Il y a deux mois, nous étions au Ad World, le plus gros événement de publicité en ligne au monde. Nous avions droit à une avalanche de conférences, parfois très instructives, parfois pas du tout (et c'est souvent les plus « petits » qui ont le plus à nous apprendre). Nous avions des bêtes du e-commerce, de la publicité Facebook, des tunnels de ventes, etc. Une des tendances nettes qu'on a pu noter, et qui n'était pas explicitement citée dans ces conférences, c'est le scale horizontal. Parmi les marketeurs qui montraient leur compte publicitaire, il n'y en avait aucun avec seulement deux à trois campagnes actives. Aucun. Atteindre des milliers de dollars de dépenses journalières est devenu tellement difficile avec seulement 3 campagnes que même les têtes de ce milieu passent par une autre voie : scaler leur compte par le nombre de campagnes ( → scale horizontal). C'est d'ailleurs avec un intérêt non dissimulé que la fin de l'année 2022 voit l'utilisation de campagnes en Adset Budget Optimization se propager allègrement dans nos comptes. Pour vous donner une idée plus précise, sur une vingtaine de e-commerces en acquisition seulement (conversion & catalog sales), la part du budget alloué à ce paramètre de campagne est passé de 0 en janvier… à 16,63% en octobre. On vous en parle dans l'épisode ! Bonne écoute ! Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : https://www.j7media.com/fr/j7-academie Escouade FB : https://j7media.com/escouade PS : Nous sommes aussi sur Youtube ! https://www.youtube.com/channel/UCHB17kVZCt-XtEk-ggEsZxw
Lv.32配信です。 ////【AD】World of Warshipsを今すぐ無料でダウンロード！/////////////// 「World of Warships」は全世界4400万人以上が遊んでいるオンラインPCゲームです。特徴の異なる4種類の艦艇と新たに登場した潜水艦を駆使して敵を撃破するMMO。己の知略が試される戦略性、仲間たちとの協力、高精細なグラフィックや音響による臨場感、史実に基づくリアルな艦船など、戦略ゲーム好きの貴方に超おすすめ。今回新たに阿賀野（あがの）、五ヶ瀬（ごかせ）を始めとする、日本軽巡洋艦6隻がゲームに登場します！1月18日までに登録するとミッションクリアでゲットできます。 ▼イベント期間 2022年11月3日～2022年1月18日 ▼ダウンロードリンク https://wo.ws/3GBAGMH //// 出演 /////////////// こへい／HARU／Dan //// キーワード /////////////// YouTube生配信のお知らせ／WOWS（World of WarShips）／みんなのGOTY／ゲームなんとか賞発表 //// チャプター /////////////// (00:00)｜OP「World of WarShipsプロモーションおよびYouTube生配信のお知らせ」 (07:51)｜本編「みんなのGOTY2022およびゲームなんとか賞発表」 (1:39:30)｜ED //// 番組へのおたより /////////////// 番組へのおたより・メッセージは番組ウェブサイト（ https://gamenantoka.com/ ）または gamenantoka@gmail.com へお送りください。 //// 番組YouTubeチャンネル /////////////// ゲームなんとかの今後の活動の幅を広げるため、さらなる番組リスナーさん増加を目指してYouTubeチャンネルを開設しました。ポッドキャストと同じ音源を配信だけではなく、動画ならではの取り組みも挑戦していこうかと思いますので、ぜひともチャンネル登録をお願いいたします。 https://www.youtube.com/c/gamenantoka //// その他 /////////////// ■ハッシュタグ 番組の感想やリスナーさん同士の交流には #ゲームなんとか をお気軽にお使いください！ ■番組twitter：@gamenantoka
Lv.31配信です。 ////【AD】World of Warshipsを今すぐ無料でダウンロード！/////////////// 「World of Warships」は全世界4400万人以上が遊んでいるオンラインPCゲームです。特徴の異なる4種類の艦艇と新たに登場した潜水艦を駆使して敵を撃破するMMO。己の知略が試される戦略性、仲間たちとの協力、高精細なグラフィックや音響による臨場感、史実に基づくリアルな艦船など、戦略ゲーム好きの貴方に超おすすめ。今回新たに阿賀野（あがの）、五ヶ瀬（ごかせ）を始めとする、日本軽巡洋艦6隻がゲームに登場します！1月18日までに登録するとミッションクリアでゲットできます。 ▼イベント期間 2022年11月3日～2022年1月18日 ▼ダウンロードリンク https://wo.ws/3GBAGMH //// ゲームなんとかGOTY2022のお知らせ /////////////// 番組内にてご案内しております通り、「ゲームなんとかGOTY2022」と題しましてリスナーのみなさまのGOTY（ゲームオブザイヤー）を大募集いたします。そして、今年はゲームなんとかのリスナーでもあるごんさん（@gooooooooooon）が運営のウェブサイト「YourGOTY」とコラボ企画として「ゲームなんとか賞」が誕生！ YourGOTYウェブサイトに、GOTYレビューを投稿いただいた方の中から3名様に3,000円分のストアポイントをプレゼントいたします。「ゲームなんとか賞」はLv.32番組内にて発表させていただきますので、ぜひお気軽にどしどしご応募ください。募集期限は2022年12月6日（火）23：59まで。 ●YourGOTYウェブサイト：https://your-goty.com/ ●YourGOTY Twitterアカウント：@yourgoty ●企画詳細についてはこちら：https://twitter.com/gamenantoka/status/1596842982241542145?s=20&t=O7BUYVsXEOJbXl4ZA9Srng //// 出演 /////////////// こへい／HARU／Dan //// キーワード /////////////// ゲームなんとかGOTY2022／YouTube生配信のお知らせ／WOWS（World of WarShips）／クルセイダーズキングス３／コールオブデューティーMW2／インスクリプション／ミリシタ（アイドルマスターミリオンライブシアターデイズ）／ドラクエビルダーズ２ //// チャプター /////////////// (00:00)｜OP「World of WarShipsプロモーションおよびYouTube生配信のお知らせ」 (07:36)｜本編「ゲームなんとかGOTY2022」 (1:21:28)｜ED //// 番組へのおたより /////////////// 番組へのおたより・メッセージは番組ウェブサイト（ https://gamenantoka.com/ ）または gamenantoka@gmail.com へお送りください。 //// 番組YouTubeチャンネル /////////////// ゲームなんとかの今後の活動の幅を広げるため、さらなる番組リスナーさん増加を目指してYouTubeチャンネルを開設しました。ポッドキャストと同じ音源を配信だけではなく、動画ならではの取り組みも挑戦していこうかと思いますので、ぜひともチャンネル登録をお願いいたします。 https://www.youtube.com/c/gamenantoka //// その他 /////////////// ■ハッシュタグ 番組の感想やリスナーさん同士の交流には #ゲームなんとか をお気軽にお使いください！ ■番組twitter：@gamenantoka
Suite et fin de notre participation au Ad World 2022. La dernière fois, nous avons parlé de comment construire une bonne offre grâce aux conseils de Alex Cattoni. Cette fois, on revient davantage à la publicité Facebook et notamment, grâce à CreativeX. CreativeX est une entreprise qui est dans l'analyse permanente des créatifs via l'intelligence artificielle, elle travaille avec Meta, Google, Amazon et bien d'autres groupes tout autant gigantesque. À force d'analyse, ils ont créé le CQS, soit le Score de Qualité des créatifs. C'est un taux calculé par le nombre de meilleures pratiques appliquées à un créatif (que ce soit une image ou une vidéo) divisé le nombre total des meilleures pratiques en place. La grosse découverte, c'est le plus haut votre score de qualité est élevé, le plus bas sera votre CPM. Le simple fait d'augmenter son score à hauteur de 10%, vous permet de diminuer le CPM de 2%. Lorsque vous êtes dans le tiers le plus élevé du CQS, c'est un CPM qui est 15% moins cher par rapport à vos concurrents qui sont dans le premier tiers. A nouveau, ce ne sont pas des résultats qui vont changer la donne dans l'immédiat. Mais 15% de moins sur votre CPM toute l'année, je vous laisse faire le calcul de ce que vous économisez. Les annonceurs qui réussissent à obtenir le meilleur score sur Instagram, peuvent s'attendre à une diminution de + de 25% de leur CPM et quasiment 20% sur Facebook. Pour la seconde conférence, on se tourne vers une thématique : la page de vente. Comprenez que lorsque vous renvoyez sur votre boutique en ligne, le trop grand nombre de choix, de boutons et de possibilités peut être un véritable frein à la conversion. C'est pourquoi, Nik Sharma, CEO de l'agence HOOX, nous invite à utiliser des pages dédiées pour que votre expérience soit linéaire (avec donc moins de choix) que votre site (et toutes les portes de sortie que ça offre). C'est d'ailleurs, dans la Hero Section que se trouve le plus grand nombre d'erreurs commises. La première étant d'utiliser votre titre (et le sous-titre) pour autre chose qu'un argument de vente. Par exemple, mettre votre marque en titre est une occasion perdue de faire passer une promesse de résultat ou appuyer votre Unique Selling Proposition. Par exemple, sur notre page de webinaire, on ne va pas dire “Le webinaire 100% Facebook Ads !” mais plutôt “Optimisez vos campagnes dès maintenant sans craindre…” et la faire la liste de tous les obstacles que notre audience rencontre à l'heure actuelle. Bonne écoute ! L'équipe J7 Media L'étude de CreativeX : Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : https://www.j7media.com/fr/j7-academie Escouade FB : PS : Nous sommes aussi sur !
On revient du Ad World qui est le plus gros événement de marketing en ligne et on a eu la chance de voir énormément de conférences sur des sujets très variés allant de l'emailing, du copywriting, de la publicité et de la création de contenu. Parmi ces conférences, certaines ont retenu notre attention, dont celle de Alex Cattoni, CEO de Copy Posse. Alex nous présente les 4 piliers d'une bonne offre suivi des 5 objections les plus courantes auxquelles vous devez faire face en tant qu'annonceur. #1 - Fonctionnalité vs. Bénéfice L'erreur la plus commune quand on rédige une offre c'est de vouloir donner des caractéristiques à son produit ou service sans penser que cela peut être tout à fait inutile. Tout le travail est de traduire vos fonctionnalités en bénéfices grâce à un outil tout simple. #2 - Le Prix vs. La valeur Le prix, c'est ce que votre client doit payer pour obtenir votre produit alors que la valeur, c'est ce qu'il perçoit de votre produit. On doit faire augmenter la valeur grâce à 3 leviers : La juxtaposition de votre prix, L'empilement de bonus Les rabais #3 - La rareté On s'attaque à une autre équation : celle de la demande et de l'offre. L'idée est de diminuer l'offre grâce à 4 leviers : La rareté de prix. La rareté de volume La rareté de bonus La rareté de temps #4 - Les objections Vous êtes trop cher. Ça ne marchera pas pour moi J'ai déjà essayé ça et ça n'a pas marché. Je n'ai pas besoin de votre solution Je n'ai pas confiance en vous Un premier épisode qui revient sur les bases même du marketing (et de comment faire une bonne offre) ! Bonne écoute, J7 Media L'équipe J7 Media Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : https://www.j7media.com/fr/j7-academie Escouade FB : PS : Nous sommes aussi sur Youtube ! https://www.youtube.com/channel/UCHB17kVZCt-XtEk-ggEsZxw
A big day at Google with dozens of announcements — we have all the details for you. Also: How crappy mobile games are helping podcast networks game their numbers... Meta adds new Call Ads... Instagram decides it wants to be Twitter now... and the best days and times to run a sales webinar. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form
Today we're talking about the wonderful world of digital ads! Join us as Colby Flood, the founder of Brighter Click, shares lessons he's learned while launching and scaling an education-first Facebook Ad agency. We'll discuss important strategies to help you build credibility, communicate well, and carve out a specialty as a Facebook Ad Manager or Facebook Ad Freelancer. Podcast Outline: [0:00] Introduction to Colby Flood and the topic of building a specialty as a Facebook Ad Manager or Facebook Ad Freelancer - Colby shares the story about his entry into the freelance space and his business, Brighter Click. [3:07] How the natural progression into freelancing often starts with general services before niching down to a specific area - the importance of finding your niche and having the confidence to further specialize in a service. [4:42] Why Colby chose the name Brighter Click, an agency name rather than his own name - reasons why your choice of name depends on the end goal for your business. [6:30] In light of the changes to Facebook, the potential for businesses who are seeking to improve their ad efforts - an explanation of the changes to iOS 14.5 and how it affected Facebook Ads. [7:46] How Facebook has been evolving and recommended changes for Facebook Ads strategies [9:58] The importance of having good SEO skills when offering Facebook Ad services (or finding someone who specializes in SEO to add on to your services) [10:50] The importance of going broad with Facebook Ads to let the algorithm work for you - a practical example with strategies you can apply to profiling your audience. How to Get Started as a Freelance Facebook Ad Specialist [15:34] #1 Find an educational course, a resource, and a networking group to tap into - the benefits of staying on top of the changes in Facebook Ads by learning processes and best practices. [16:27] #2 Find some smaller clients and focus on building out case studies and processing out tasks as you go - examples of what to focus on and how to increase your rates. [17:08] The importance of training and experience - how Facebook advertising is changing a lot and requires you to be a relentless learner of your craft. Lessons Learned from Launching and Scaling a Facebook Ads Agency [18:47] #1 Your value is often perceived by the level of your communication - the importance of ensuring your education and explanations match your skill. [20:01] How soft skills and hard skills are a winning combination - some examples of good communication between freelancers and clients. [21:30] #2 Once you've validated your business, be diligent about processing out the things you do - how to map out your process and some examples of tasks you'll want to delegate. [22:29] The benefit of being an “education-first” agency with long-term goals - what it means to Colby and how his agency provides free educational opportunities to team members. [24:51] Education through content marketing - how it builds credibility, draws interest to your services, and differentiates you from other marketers. [22:53] How the freelance space taps into the skill-based economy, not necessarily relying on educational credentials [26:46] How to get to know Colby Flood [27:16] How to learn more about Freelance University Resources and tools discussed in this episode: Freelance University Learn more about Colby Flood: Website: Brighter Click Connect with Colby: LinkedIn Email: colby@brighterclick.com Tools and Resources: Facebook Facebook Ads Facebook Groups Triple Whale HighRoad CustomerLabs TikTok Instagram Slack Depesh Mandalia AdSignals (paid channel) Facebook Ads Experts (organic free channel) Andrew Foxwell (Slack channel and paid courses) Cat Howell (courses) Loom Amazon YouTube Ad World Ecom World Medium Google
Today's episode is our special Cannes edition of Marketing for the Now. Where I sit down with friend and amazing marketer Marcel Marcondes, CMO of ABInBev, listen as we discuss the state of the union of relevance in the Ad World. There's so much in here that I know you'll get a ton of value from. We discuss why its harder for large corporations to stay authentic vs smaller brands, why the dream scenario is reach with relevance, why the industry is struggling to give up television creative and so much more! Enjoy! Let me know what you thought. Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter
Lv.08配信です。 //// 番組内の広告について /////////////// 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3sX6UKW このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット //// 番組YouTubeチャンネル /////////////// ゲームなんとかの今後の活動の幅を広げるため、さらなる番組リスナーさん増加を目指してYouTubeチャンネルを開設しました。ひとまずはポッドキャストと同じ音源を公開することからスタートしますが、ぜひともチャンネル登録をお願いいたします。 https://www.youtube.com/channel/UCNBoebbwE4B2dRPmWkJyV0A //// 出演 /////////////// HARU／ Dan //// キーワード /////////////// State of Play／Xbox Showcase／バイオハザード８／バイオハザード RE4／Starfield（スターフィールド）／リニューアルしたPS Plus／スパイダーマン //// チャプター /////////////// (00:00)｜OP「State of play , Xbox showcaseなどの最新情報にワクワク」 (31:22)｜AD「World of Warships」 (48:12)｜本編「リニューアルしたPS Plusをなんとか」 (1:47:23)｜ED //// 番組へのおたより /////////////// 番組へのおたより・メッセージは番組ウェブサイト（ https://gamenantoka.com/ ）または gamenantoka@gmail.com へお送りください。 //// その他 /////////////// ■ハッシュタグ 番組の感想やリスナーさん同士の交流には #ゲームなんとか をお気軽にお使いください！ ■番組twitter：@gamenantoka ■Spotifyの投票機能 Spotifyの"投票機能"を使って、ゲームなんとかからのアンケートを不定期に行っております。アンケート内容は番組をより楽しめるものへとパワーアップさせるべく、リスナーのみなさまからの率直な回答をお待ちしております！ ※投票結果をすぐさま反映できるわけでもありませんが、番組のためと思ってぜひぜひお気軽にご回答ください。
テーマ：Summer Game Festなどのゲームイベントで『ファイナルファンタジーXVI』や『ストリートファイター6』、『バイオハザード RE:4』など、ビッグタイトルの新作の発表がアナウンスされた。イベント全体を通して特に気になった最新情報を振り返る。 00:00 オープニング 01:42 スポンサー紹介 02:12 テーマ：ゲームイベントで発表された最新情報を振り返る 43:03 コメントコーナー 52:04 キャンペーン告知 ■出演 今井晋 渡邉卓也（フリーライター） みお（フリーライター） IGN JAPAN編集部のスタッフが、長々とゲーム雑談をする“ながら見”推奨番組 コメントコーナーではみなさんからいただいたコメントを紹介したり、返答したりします。ぜひコメントを残してください！ ■「しゃべりすぎGAMER」再生リスト https://www.youtube.com/playlist?list=PL5dP0ylcT42dJXN_5KJECJ8cI9hK690_e ■一部使用楽曲 MusMus：http://musmus.main.jp/ ――――――――――― 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3lIcn42 このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット ▼表記いただく内容（Podcast） 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3PCB2F3 このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット ――――――――――― IGN JAPAN : http://jp.ign.com/ Twitter : https://twitter.com/IGNJapan Facebook : https://www.facebook.com/IGNJapan コメント投稿ルール：http://jp.ign.com/ign-japan/21173/editorial/ign-japanyoutube
リスナーの皆さま、番組を応援していただいてありがとうございます。 記憶や印象に残った回をメールで募集しました。 短期間にかかわらずたくさんのメール、ありがとうございます。 これからも応援よろしくおねがいします！ ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3lMOYP8 このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ いんよう！YouTubeチャンネル いんよう！Twitter いんよう！ブログ いんよう！文字起こし by keiさん（本編の音声の文字に起こしたものをnoteに上げてくれています）
Lv.07配信です。 //// 番組内の広告について /////////////// 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3sX6UKW このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット //// 番組YouTubeチャンネル /////////////// ゲームなんとかの今後の活動の幅を広げるため、さらなる番組リスナーさん増加を目指してYouTubeチャンネルを開設しました。ひとまずはポッドキャストと同じ音源を公開することからスタートしますが、ぜひともチャンネル登録をお願いいたします。 https://www.youtube.com/channel/UCNBoebbwE4B2dRPmWkJyV0A //// 出演 /////////////// こへい／ Dan //// キーワード /////////////// Wolfenstein : The New Order（ウルフェンシュタイン：ザ ニュー・オーダー）／スーパー・ニンテンドー・ワールド／WoWS／Titanfall2（タイタンフォール２） //// チャプター /////////////// (00:00)｜OP「Wolfenstein : The New Order・スーパー・ニンテンドー・ワールド」 (29:31)｜AD「World of Warships」 (43:46)｜本編「タイタンフォール２をなんとか」 (1:50:48)｜ED //// 番組へのおたより /////////////// 番組へのおたより・メッセージは番組ウェブサイト（ https://gamenantoka.com/ ）または gamenantoka@gmail.com へお送りください。 //// その他 /////////////// ■ハッシュタグ 番組の感想やリスナーさん同士の交流には #ゲームなんとか をお気軽にお使いください！ ■番組twitter：@gamenantoka ■Spotifyの投票機能 Spotifyの"投票機能"を使って、ゲームなんとかからのアンケートを不定期に行っております。アンケート内容は番組をより楽しめるものへとパワーアップさせるべく、リスナーのみなさまからの率直な回答をお待ちしております！ ※投票結果をすぐさま反映できるわけでもありませんが、番組のためと思ってぜひぜひお気軽にご回答ください。
最新の科学ニュースをお届けする回。 ＊YouTubeでも毎週金曜日の8:00から配信してます。 ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3lMOYP8 このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ いんよう！YouTubeチャンネル いんよう！Twitter いんよう！ブログ いんよう！文字起こし by keiさん（本編の音声の文字に起こしたものをnoteに上げてくれています）
Lv.06配信です。 //// 番組内の広告について /////////////// 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3sX6UKW このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット //// 番組YouTubeチャンネル /////////////// ゲームなんとかの今後の活動の幅を広げるため、さらなる番組リスナーさん増加を目指してYouTubeチャンネルを開設しました。ひとまずはポッドキャストと同じ音源を公開することからスタートしますが、ぜひともチャンネル登録をお願いいたします。 https://www.youtube.com/channel/UCNBoebbwE4B2dRPmWkJyV0A //// 出演 /////////////// こへい／ HARU //// キーワード /////////////// Titanfall2（タイタンフォール２）／ELDEN RING（エルデンリング）／ゲームなんとかのYouTubeチャンネル／ナムコの来歴／GB／ディグダグ／リッジレーサー／太鼓の達人／アイドルマスター（AC版・360版・ミリシタ・塊魂）／ザ・スタアオーディション //// チャプター /////////////// (00:00)｜OP「Titanfall2・ELDEN RING」 (27:27)｜AD「World of Warships」 (41:24)｜本編「ナムコをなんとか」 (1:51:30)｜ED //// 番組へのおたより /////////////// 番組へのおたより・メッセージは番組ウェブサイト（ https://gamenantoka.com/ ）または gamenantoka@gmail.com へお送りください。 //// その他 /////////////// ■ハッシュタグ 番組の感想やリスナーさん同士の交流には #ゲームなんとか をお気軽にお使いください！ ■番組twitter：@gamenantoka ■Spotifyの投票機能 Spotifyの"投票機能"を使って、ゲームなんとかからのアンケートを不定期に行っております。アンケート内容は番組をより楽しめるものへとパワーアップさせるべく、リスナーのみなさまからの率直な回答をお待ちしております！ ※投票結果をすぐさま反映できるわけでもありませんが、番組のためと思ってぜひぜひお気軽にご回答ください。
二人の共通の知人かつ、そのうち個人VTuberとしてデビューする予定のバーチャルハモさんがゲストです。 つい最近デビューした壱百満天原サロメさんを中心にVTuberについて話しています。 また、今回から3週間、World of Warshipsの広告音源が付きます。初案件です！ ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ 【AD】World of Warshipsを今すぐ無料でダウンロード！ 本格戦艦バトルゲームWorld of Warshipsと、艦船を擬人化した少女を育成して戦う「アズールレーン」のコラボイベント第4弾！ ▼イベント期間 2022年5月26日～2022年6月23日 ▼特典リンク https://wo.ws/3lMOYP8 このリンクからゲームをDLするか、招待コード「AZUR2022」を入力して豪華特典をゲットしよう！ ・アズールレーンコラボ艦長「翔鶴」 ・アズールレーンコラボプレミアムコンテナ1個 ・200ダブロン ・25万クレジット ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝ いんよう！YouTubeチャンネル いんよう！Twitter いんよう！ブログ いんよう！文字起こし by keiさん（本編の音声の文字に起こしたものをnoteに上げてくれています）
Historically, Google advertisers haven't liked funnels—for a lot of reasons. But is that about to drastically change? On today's bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven't functioned well traditionally in the Google ecosystem, so he hasn't had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he's re-evaluating the very definition. “Marketers didn't invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren't dead, he says. They're more important than ever. Listen in to find out more. IN THIS EPISODE YOU'LL LEARN: How the full funnel marketing approach is built into the fabric of Google's advertising What Google does with the goal, audiences, and assets you give them Why it's counterproductive to dictate location to Google How Google Performance Max builds awareness LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of https://repurposehouse.com/ (Repurpose House), to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn't be the one doing all the work this time around. She'd create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas. Listen in for some practical advice on building systems that work and hiring the right people for each and every job. IN THIS EPISODE YOU'LL LEARN: Shaina's step-by-step hiring process (and how she weeds people out) What's included in the video they require all potential hires to make Which job listing platform works best (and which one to avoid) Pros and cons of hiring talent from overseas (and how to pay fairly) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.shainaweisinger.com/ (ShainaWeisinger.com) https://www.indeed.com/ (Indeed) https://repurposehouse.com/ (Repurpose House) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
The only thing worse than not knowing how you failed is not knowing how you succeeded. On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of http://measurementmarketing.io/ (MeasurementMarketing.io), to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it's getting harder to measure. Tech is changing, laws are making it harder, and users don't want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it. Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next. IN THIS EPISODE YOU'LL LEARN: What you need to know about modeling attribution on Facebook and Google How to work with measurement in a company culture How to take clients from awareness to engagement to completion to measurement Where to get free measurement training LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://measurementmarketing.io/perpetual (FREE Measurement Toolbox) from MeasurementMarketing.io http://measurementmarketing.io/youtube (Free Measurement Training on YouTube) https://measurementmarketing.io/ (MeasurementMarketing.io) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
On today's episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, https://www.amazon.com/Virtual-Boss-practical-masterfully-managing/dp/0578903776/ref=sr_1_1?crid=PAC2UVWCL4OK&keywords=virtual+boss+ralph+burns&qid=1646928845&s=books&sprefix=virtual+boss+ralph+burns%2Cstripbooks%2C83&sr=1-1 (Virtual Boss). The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great. https://link.chtbl.com/readytolead?sid=pt-feed-drop (Listen to the Ready to Lead Podcast) Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader. IN THIS EPISODE YOU'LL LEARN: What leaders need to know about human psychology Tips for transitioning from in-person to virtual leadership How constructive reprimands can actually build trust Why emojis are key to Ralph's company being a virtual organization LINKS AND RESOURCES: https://www.amazon.com/Virtual-Boss-practical-masterfully-managing/dp/0578903776/ref=sr_1_1?crid=PAC2UVWCL4OK&keywords=virtual+boss+ralph+burns&qid=1646928845&s=books&sprefix=virtual+boss+ralph+burns%2Cstripbooks%2C83&sr=1-1 (Virtual Boss) (Ralph's new book) https://perpetualtraffic.com/ (Perpetual Traffic podcast) https://tiereleven.com/ (Tier 11) https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/ref=sr_1_1?crid=EEI9A8PJL6KF&keywords=4+hour+work+week&qid=1647012401&s=books&sprefix=4+hour%2Cstripbooks%2C118&sr=1-1 (The 4-Hour Workweek) https://www.amazon.com/Motive-Leaders-Abdicate-Important-Responsibilities/dp/1119600456/ref=sr_1_1?keywords=the+motive+patrick+lencioni&qid=1647012767&s=books&sprefix=the+motive+p%2Cstripbooks%2C89&sr=1-1 (The Motive) OTHER SHOWS YOU MIGHT ENJOY: https://businesslunchpodcast.com/ (Business Lunch) with Roland Frasier and Ryan Deiss https://www.digitalmarketer.com/podcast/perpetual-traffic/ (Perpetual Traffic) with Ralph Burns and Kasim Aslam https://www.digitalmarketer.com/podcast/digitalmarketer/ (DigitalMarketer Podcast) with Mark de Grasse and Mandy McEwen Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that's going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we've been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It's not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they're letting us use what they know to run our ad campaigns. It's a complete and total paradigm shift. Listen in for some knowledge bombs that are going to blow your mind. IN THIS EPISODE YOU'LL LEARN: What goes in the very specific “bucket” Google asks you to fill How Google dynamically & algorithmically determines purchase paths Why Facebook advertisers have an advantage when it comes to Performance Max Why Google's 500-touchpoint paradigm means you have to up your content game LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://www.youtube.com/watch?v=oXoFn7dUvL8 (Kasim's Performance Max YouTube video) https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? On today's episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There's a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser's perspective, it's going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them. Listen in to hear what some of those opportunities might be—and when we can expect them to materialize. IN THIS EPISODE YOU'LL LEARN: The pros and cons of being “first to market” in the metaverse What effect the iOS 14 update had on the release of the metaverse What impact AR and VR will have on the future of advertising (and life in general) How the metaverse will allow small advertisers to become pioneers LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://adworldconference.com/?utm_source=google&utm_medium=search&utm_campaign=brand&utm_keyword=adworld&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi6TCfbx6jCkgOrXYgsVNSOg5qabZ4yihatj6aaqRlqE-7Vq-otqZsBoCokEQAvD_BwE#/ (AdWorld (virtual conference) May 2-3, 2022) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
If you're running Google ads, you need to get on board with Performance Max immediately. On today's episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at https://sol8.com/ (Solutions 8), to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don't need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can't set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that's just been made public. Google Performance Max is the future. The time to get started is now. Listen in to get a jump start on this “beast” that's already taking names and is going to “evolve into so much more.” IN THIS EPISODE YOU'LL LEARN: What experience/know-how you need to run Performance Max without an agency What the New Customer Acquisition feature means (and how to use it) What will happen when Performance Max takes over Smart Shopping on June 30 Why you absolutely shouldn't use Performance Max without videos ready to go LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/watch?v=oXoFn7dUvL8 (Kasim and John on YouTube) https://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Google Smart Shopping was revolutionary, but this new change Google just made? It's everything Smart Shopping should have been and more. In today's episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at https://sol8.com/ (Solutions 8) and the smartest Google Ads guy on the planet. They're talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we've ever seen.” It's evergreen. It's omnichannel. It gives advertisers analytical details on an unprecedented level. It's a roadmap to success. “It's all the things.” Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways. IN THIS EPISODE YOU'LL LEARN: What it means for your campaign to have truly unlimited asset groups How to manipulate the types of leads created in Performance Max What you get in your weekly Trends Analysis update (and how to read it) Everything you need to know about search categories and audience segmentation LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Don't you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it's going to take years to grow your channel at the rate you're going? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of http://viewability.co.uk/ (Viewability), to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you've already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers. Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads. IN THIS EPISODE YOU'LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adbuyers.com/pt (Tom's Special Offer for PT Listeners) https://www.viewability.co.uk/ (Viewability) (Tom's company) http://tombreeze.com/ (TomBreeze.com) https://perpetualtraffic.com/podcast/4-ps-of-youtube-advertising-part-one/ (Ep. 24: 4 P's of YouTube Advertising (Part 1)) https://www.youtube.com/watch?v=Bd7g_pnAUtk (Kasim with his coach Uzair on YouTube) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
OUR PARTNERS:https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there's a way to get huge advertising wins on this platform. In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of https://b2linked.com/ (B2Linked), a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he's not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he's talked to in a long time. AJ is truly excited about LinkedIn's advertising potential, but he's transparent about the high costs and why some things just don't work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible. Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform. IN THIS EPISODE YOU'LL LEARN: Why only 4% of LinkedIn users are actually posting and how that works in your favor How comments, likes, and shares affect LinkedIn's algorithm How to feed Bing interest data into LinkedIn (and why you'd want to) Why targeting is so specific and lead quality is so high on LinkedIn LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://b2linked.com/checklist/ (FREE LinkedIn Ads Startup Checklist) https://b2linked.com/ (B2Linked.com) https://www.linkedin.com/in/wilcoxaj/ (Follow/Connect with AJ on LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
When Google makes another big change, it's human nature for marketers and ad agencies to panic, but it's actually going to be okay. In today's episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us. Listen in to see how John finishes this sentence. “Performance Max is the future. However…” IN THIS EPISODE YOU'LL LEARN: What dictates which of your campaign ads are shown on which networks How to run high-bar supplementary campaigns Pros/cons of the four bidding strategies Performance Max can use How to protect your legacy campaigns while still utilizing Performance Max LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://support.google.com/google-ads/answer/10724896?hl=en (Create a Performance Max campaign) (from Google) http://sol8.com/ (Solutions 8) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Do YouTube ads beat the ads on every other platform every single time? That's the bold claim today's guest makes. In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” https://www.youtube.com/c/AlericHeckYT (Aleric Heck). Brutally honest Kasim admits he didn't like Aleric at first, but he was just jealous. Aleric is a genius, but he's also a really likable guy and won Kasim's heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice. Listen in for Aleric's answer to Kasim's big question: Is the golden age of YouTube dead? IN THIS EPISODE YOU'LL LEARN: Tips for optimizing your ad campaigns off qualified leads, not any old leads Why (and how) to use 3D laser-focused layered targeting strategies Aleric's expert opinion on advertising on each of the other social media channels Why NOW is the time to stake your claim on YouTube LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/c/AlericHeckYT (Aleric Heck on YouTube) Connect with https://www.facebook.com/AlericHeck (Aleric on Facebook) Follow http://instagram.com/alericheck (Aleric on IG) https://www.youtube.com/c/AppFind (AppFind on YouTube) https://www.adoutreach.com/apply?utm_campaign=15110558097&utm_source=s&utm_medium=cpc&utm_content=&utm_term=adoutreach&ad_id=557342228085&seg_aprod=&utm_term=adoutreach&utm_campaign=Jan+22+%7C+Team+%7C+Hot+%7C+Apply-Tank+Page+%7C+EM%2BPM+KWs+%7C+Branded&utm_source=adwords&utm_medium=ppc&hsa_acc=9408680352&hsa_cam=15110558097&hsa_grp=130033914238&hsa_ad=557342228085&hsa_src=s&hsa_tgt=kwd-468208128717&hsa_kw=adoutreach&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQiAjc2QBhDgARIsAMc3SqSsEYh1oJgLcrCVeF46qn61a9l8Hi69NCTFNkysnMiBTr3a9bjbLfYaAtFfEALw_wcB (AdOutreach) https://www.keywordsearch.com/ (keywordsearch.com) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket....
It's human nature to freak out every time another change happens in the internet advertising world, but this time you really don't need to. Trust us. In today's episode, host Kasim Aslam sits down with John Moran, Chief Strategist at https://sol8.com/ (Solutions 8) and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google's web tracking answer to the iOS privacy updates, but now they've killed FLoC and introduced Topics. Why? How? What's the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second? Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask. IN THIS EPISODE YOU'LL LEARN: The key differences between FLoC and Topics (and why you need to know) What this change means for companies with long sales cycles Why 3 topics and why 3 weeks? How to start experimenting in the Topics section of Google ads LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://sol8.com/ (Solutions 8) https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/ (Google announces Topics) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
When done right, influencer marketing can move the needle exponentially for your brand. In today's episode, host Kasim Aslam sits down with Justin Kline, co-founder of http://markerly.com/ (Markerly), an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he's been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim's mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them. Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand. IN THIS EPISODE YOU'LL LEARN: What big influencer marketing mistakes brands commonly make Why influencer marketing is superior to retargeting How to figure out which influencers are the best fit for your brand Why you need both great content and more eyeballs (and how to get it all) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://hellojustinkline.com/ (hellojustinkline.com) http://markerly.com/ (markerly.com) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Follow https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you've got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam's discussion with http://tiereleven.com/ (Tier 11)'s Angela Ponsford, check that out first. In today's episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren't going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game. Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways. IN THIS EPISODE YOU'LL LEARN: How to create a specific audience and boost small bits of content only to them Why paid ads by themselves don't work on Instagram How to set up conversation starters in your Instagram DMs with Minichat Why you should play the IG game instead of trying to hack it (and how to do it) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://tiereleven.com/ (Tier 11) https://manychat.com/ (Manychat) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at https://tiereleven.com/ (Tier 11), to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it's often hardest to find good information about Instagram advertising—what's working and what isn't. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU'LL LEARN: The big difference between lead gen ads and conversion lead ads How to get more qualified leads on Instagram (and what it will cost you) Why conversion leads ads might not be right for your business Some bad news about organic reach on IG and what you can do about it LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys? If you didn't listen to part 1 of this series, you have to do that now. Seriously. Now. We'll wait. In today's episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at https://privacytech.fb.com/multi-party-computation/ (Meta), and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That's why they've been working hard on CAPI Gateway. Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before. IN THIS EPISODE YOU'LL LEARN: How the AEM hierarchy works and how to set it up the right way Why (and how) you should draw out your customer life cycle How CAPI gets around some of advertisers' biggest problems How it's possible to have well-performing ads AND respect people's privacy LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://privacytech.fb.com/multi-party-computation/ (Meta's tech website) https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway (Conversions API Gateway) Connect with https://www.linkedin.com/in/bedfordsean/ (Sean on LinkedIn) Connect with https://www.linkedin.com/in/benlampert/ (Ben on LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
It's the day we've all been waiting for. Meta and Perpetual Traffic converge for the very first time. In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we're seeing much better data on the other side of 2021. And it's largely a result of Meta doing the work to help companies and agencies navigate this huge shift. Listen in to find out what the Meta guys think about Kasim's iOS 14 Meta hack—and so much more. IN THIS EPISODE YOU'LL LEARN: What effect Conversions API has had on advertisers' visibility and data control How to make sure you have a cohesive data strategy What you need to know about PCM and AEM Tips for choosing the right predictive event LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://www.youtube.com/watch?v=TETr8siYHis&ab_channel=Solutions8 (Kasim's iOS 14 Best Practice (NOT hack) on YouTube) kasimsbestpractice.com (just kidding) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Abhishek Asthana, popularly known as Gabbbar Singh on Twitter, is a former software engineer who went on to found his own advertisement agency Ginger Monkey in 2019 and has now co-founded a social media startup Zorro.
Our digital marketing team's experience and takeaways from the totally remote Ad World Conference. The team discusses what we got out of the experience and answers the question: is it worth it for you? Learn more about your ad choices. Visit megaphone.fm/adchoices
A new bill was introduced this week that could literally take away your ability to be seen by your target audience. In today's episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: https://www.theverge.com/2022/1/18/22889903/democrats-targeted-advertising-facebook-google-surveillance (“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.'”) Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn't want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You'll be de-platformed. You'll be a needle in a stack of needles.” Listen in to hear Kasim's thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems. IN THIS EPISODE YOU'LL LEARN: What kind of targeting the bill does “allow” and why that's not a concession What the “Overton Window” is and why it matters Why and how this bill hamstrings every single small business out there Tips for building (and being grateful for) a beautiful community LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.theverge.com/2022/1/18/22889903/democrats-targeted-advertising-facebook-google-surveillance (“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising'”) (The Verge) https://eshoo.house.gov/sites/eshoo.house.gov/files/BanningSurveillanceAdvertisingAct.pdf (Banning Surveillance Advertising Act) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way? In today's episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at https://www.linkedin.com/in/jeffkupietzky/ (Jeeng), to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they're on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community. Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world. IN THIS EPISODE YOU'LL LEARN: Tips for customizing email to the same degree you customize social media How to grow your click-to-deliver rate (and why the metric is so important) How often you should send emails to your list (and why) Tips for segmenting and split testing your emails LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://jeeng.com/ (jeeng.com) Connect with https://www.linkedin.com/in/jeffkupietzky/ (Jeff on LinkedIn) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers? In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He'd been dismissive of TikTok and is ready to admit it's clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore. Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok. IN THIS EPISODE YOU'LL LEARN: Tips for making your TikTok ad look native to the platform (not like an ad) How YouTube is attempting to replicate TikTok Other trends (like the metaverse) you'll want to get in on sooner than later Why Kasim thinks you need to run every viable channel available to you LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://perpetualtraffic.com/podcast/episode-356-creating-the-perfect-high-converting-tiktok-ad-with-savannah-sanchez/ (Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-358-tv-ads-how-marketers-can-tap-into-a-blue-ocean-with-dan-larkman/ (Ep. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan Larkman) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review. Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising. In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of https://keynesdigital.com/ (Keynes Digital), to discuss a paid traffic source they've never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them. Listen in for what's basically a master class on TV ads. IN THIS EPISODE YOU'LL LEARN: Why programmatic advertising is so valuable and growing so fast How to partner with cross-device companies to track from different devices How smaller brands can bust through the two biggest barriers to connected TV Why multi-touch attribution will be a key factor in 2022 (and what means) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Connect with https://www.linkedin.com/in/dan-larkman/ (Dan on LinkedIn) https://keynesdigital.com/ (Keynes Digital) https://www.thetradedesk.com/us (theTradeDesk) https://www.northbeam.io/ (Northbeam) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review. Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
If 2021 taught us anything, it's that we always have to be prepared for bad stuff to happen. In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they're going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn't mean you hunker down in your bunker. It means you prepare; you diversify; you're not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year. Listen in for some little tweaks that can make a huge difference in your business in 2022. IN THIS EPISODE YOU'LL LEARN: Tips for diversifying your traffic sources without spreading yourself too thin Why you can't just focus on online conversions and be successful Why being honest makes you more marketable How to build a powerful community one follower/fan at a time LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://podcasts.apple.com/us/podcast/creating-the-perfect-high-converting-tiktok-ad/id1022441491?i=1000547533357 (Episode 356 with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-354-how-to-get-10000-real-twitter-followers-in-7-months-with-nick-shackelford/ (Episode 354 with Nick Shackelford) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
It's a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down with http://thesocialsavannah.com/ (Savannah Sanchez), a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It's never been easier to be inspired, Savannah says, and she's got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. IN THIS EPISODE YOU'LL LEARN: How to best utilize the Facebook Ads library and TikTok Creative Center Why you need to immediately build a one-question post-purchase survey Which easily-replicable TikTok formulas have worked best across all brands Tips for going back to traditional marketing basics LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://thesocialsavannah.com/ (thesocialsavannah.com) https://twitter.com/social_savannah (Follow Savannah on Twitter) (and follow the 150 marketers she follows) https://www.instagram.com/thesocialsavannah/ (Follow Savannah on IG) https://perpetualtraffic.com/podcast/snapchat-and-tiktok-advertising/ (Episode 306: Snapchat and TikTok Advertising) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate. https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
#Cryptocurrency #Metaverse #BuyingPowerShow Notes:(5:00) Show Intro, Cracker Ideologies, Demond Tutu, Roland Martin's McDonalds Gospel, (42:07) The Myth of Black Buying Power, Netflix Does to Climate Change What It Does to Black Economics(1:17:19) The Metaverse Takeover, Cryptocurrency Origins and Fantasies Roland Martin's McDonalds Gospelhttps://youtu.be/rO2RpwhGtPISpying on Black Lives Matterhttps://www.splcenter.org/hatewatch/2021/12/23/dc-police-closely-watched-anti-racist-groups-yearsNetflix on Banking Blackhttps://youtu.be/uBAdQroiCb0Blackfishing or Black Empowermenthttps://truthbetold.news/2021/12/blackfishing-or-black-empowerment-3/Virtual Black Mallhttps://www.blackenterprise.com/this-first-ever-black-virtual-mall-is-the-future-of-e-commerce/Metaverse Nightmarehttps://youtu.be/NvJ2uYN8qtgJake Tran: Cryptocurrency Originshttps://youtu.be/cQwqeaFABG8Jared A. Ball is a Professor of Communication and Africana Studies at Morgan State University in Baltimore, MD. and author of The Myth and Propaganda of Black Buying Power (Palgrave, 2020). Ball is also host of the podcast “iMiXWHATiLiKE!”, co-founder of Black Power Media which can be found at BlackPowerMedia.org, and his decades of journalism, media, writing, and political work can be found at http://www.imixwhatilike.org____________________________________Follow BPM:JOIN - Click the "JOIN," Subscribe, and Like buttons!WEBSITE - http://www.blackpowermedia.orgTWITTER - https://twitter.com/BlackPowerMedi1INSTAGRAM - http://www.instagram.com/black.power.mediaFACEBOOK - https://www.facebook.com/Blackpowermedia ★ Support this podcast on Patreon ★
Ovaj put sam ugostio kolegu iz agencije Kontra, Davida Peranića, našeg digital marketing strategista. Posjetio je Ad World Experience konferenciju u Bologni pa je sa mnom podijelio što je zanimljivo saznao te koje su novosti u digitalnoj industriji. ⚠️Ako vam se svidi ovaj ili neki drugi sadržaj, ne zaboravite se pretplatiti na moj YouTube kanal i podcasting platforme. Kroz razgovor s Davidom dotaknuo sam se sljedećih tema: 00:34 Tko je David? 00:58 Nedavno si bio na konferenciji u Bologni. Zašto si otišao tamo? 01:17 Za koga je ta konferencija? 02:04 Što si tamo saznao, koje su novosti u industriji? 02:42 Možeš li dati više informacija o starom i novom pristupu oglašavanju? 06:49 Što su advertoriali i zašto se koriste? 08:16 Možeš li mi dati konkretniji primjer advertoriala? 09:23 Jedna od tema je bio Google Analytics 4 masterclass. Koje je tvoje mišljenje o GA4? 11:28 Gdje se nalazi hrvatsko tržište u odnosu na trendove? 13:29 Što je Hagakure metoda? 14:48 Što od navedenog ćemo primijeniti u Kontri? 16:45 Kako vidiš oglašavanje u budućnosti? Kako će to utjecati na ljude koji će se baviti oglašavanjem? 17:36 Spominješ često performance marketing, možeš li reći na što misliš? 19:07 Koliko je kreativa važna kao dio strategije? 21:18 Što još zanimljivo želiš podijeliti? 22:16 Što je ROAS? ----- [PODCAST
I wanted to hop on the mic and share some insights from Ad World that I thought were super relevant to the craft brewery industry. The virtual conference took place last week and featured keynote speakers from all over the marketing industry. I'm going to be sharing more tidbits on social but here are my notes on the big takeaways for craft breweries. @gethoptimizedwww.gethoptimized.com
Corey gets ready to ship the Tiny Marketing Ideas newsletter and record his talk for Ad World. Chris rants about chargebacks and other frustrations with operating a SaaS business. They also reminisce about recording the podcast for a year and how things have changed since the first episode.Ask us a question →Notable mentions: 1 year anniversary of Default Alive Tiny Marketing Ideas Ad World Conference More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags
Anyone heard from Down with Webster latley? Hope they're doing okay, anyways we kick it off with some 'Of the Weeks' including 'Thanks? I guess? moment of the week and 'Worst chastity belt everrr moment of the week'. Then we get into this weeks Backpage News featuring headlines such as, " Woman Sues McDonalds, Saying Burger Ad Caused Her to Break Fast" (18:05), Donkey milk sells for Rs 10,000 per litre in Maharashtra's Umarga: Why it is popular and so expensive" (24:05), A loose venomous cobra is terrorizing this Texas suburb" (30:16), and "Trump appointed DOJ official claimed Chinese thermostats changed votes" (34:04). Lastly in Sports we discover the World Armwrestling League and how one of the greatest armwrestlers the world has ever seen is from right here in Ottawa, Mr. Devon Laratt. In honour of this we end the show off with a live arm wrestler, no spoilers will be given out on who got embarrassed.
The hosts discuss Yahoo's fall from grace amidst its Verizon sell-off, Rachel Maddow's goof, Google's featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller files.
The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller files.
The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller files.
If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies. Listen To Learn: An overview of Smart Shopping and why businesses should be using it Why Google’s playbook for Smart Shopping is flawed (and how you should actually use Smart Shopping) How much you can expect to spend when you first start out with Smart Shopping Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode: The 3X Shopify Challenge Google Ads Mastery Program with Kasim About Smart Shopping Campaigns Global Trade Item Number (GTIN) Solutions 8 Episode 302: iOS14 Attribution: Where’s Your Money Going? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
With ten million users, it's time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile. Listen To Learn: How to think about Clubhouse when you're first starting out on the app How to strategize moderating a room and the template to use to keep it interesting The best way to put your guests at ease by showing that you've done the hard work for them Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Jen on Instagram Jen on Clubhouse The “Be on TV” Bootcamp Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile. Listen To Learn: How to think about Clubhouse when you’re first starting out on the app How to strategize moderating a room and the template to use to keep it interesting The best way to put your guests at ease by showing that you’ve done the hard work for them Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Jen on Instagram Jen on Clubhouse The “Be on TV” Bootcamp Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations. Listen To Learn: How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience Different strategies for creating your own results that can help you find the best product to create The importance of your entry-point offer (and why multiple entry-points are ideal) Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode: Page Insights AnswerThePublic Subscribe to the weekly Scalable Memo Grow Your Agency Without Working Nights & Weekends Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn't? In this episode, you're getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano's Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he's been able to create a testimonial machine that drives traffic and conversions. Listen To Learn: The 6 principles of persuasion and why a great testimonial is perfect for creating influence How testimonials connect to your marketing strategy The TRS Framework for a results-based testimonial Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Watch Dave's Workshop by becoming a member of Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions. Listen To Learn: The 6 principles of persuasion and why a great testimonial is perfect for creating influence How testimonials connect to your marketing strategy The TRS Framework for a results-based testimonial Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Watch Dave’s Workshop by becoming a member of Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey Listen To Learn: What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing BotBuilder’s Chatbots That Deliver Results (Without The Work) Resources Mentioned In This Episode: Get the Tactical Troubleshooting Checklist For FREE ($297 Value) Ralph on Twitter Andrew Foxwell on Twitter Dee Deng on Twitter Eric Seufert on Twitter Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14 Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
When you tap into a network of partners and affiliates, you've ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn't considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started. Listen To Learn: What's the structure behind a professional affiliate deal? The incentives you can add to your affiliate deals to make it a ‘sweeter pot' How to properly test an affiliate relationship to make sure you'll get an ROI Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Get 50% off the Traffic Tribe Membership with promo code DigitalMarketer Download The Know Your Numbers Guide (Free!) East 5th Avenue Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com
Paid Media Buyer & Digital Marketing Entrepreneur. Tsegie is an expert on everything from Google Ads, Facebook Ads, Web Development, SEO, Content Creation, and Email Marketing. He's got extensive knowledge in the art of Paid Media Buying and also works his magic with Common Thread Collective. Not only does he work with the most reputable Growth Agency but he also runs his own Digital Marketing Agency Khamt Media. Make sure to check out these links: Common Thread Collective Fb Ad Agency CTC Join Admission! Free Expert Advice Until 9/24 Tsegie's LinkedIn E-Commerce Trends by Common Thread Collective
Grab an Emmy in one hand and a Media Plan of the Year trophy in the other, because it's time for Adweek's weekly podcast. We're talking about Apple's shift against ad tracking, the year's most innovative media plans and how Hulu and Netflix eclipsed Amazon at the Emmys. Timestamps: 01:35: Apple faces backlash from the ad industry over tracking limitations | 09:00: Hulu wins big at the Emmys | 15:25: Errol Morris (and son) created 56 ads for one campaign | 23:00: TV's doctors are back (with Doogie Howser) for Cigna | 27:35: 2017's Media Plans of the Year See acast.com/privacy for privacy and opt-out information.
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