Podcasts about authentic persuasion

Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster, and sales success architect specializing in helping companies with inside sales teams scale their operations. With a background in marine biology, Jason's unconventional journey into sales led him to develop a unique framework for achieving success. His book, Selling with Authentic Persuasion: Transform from Order Taker to Quota Breaker, lays out strategies for building trust, understanding client motivations, and leading with authenticity and empathy.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy sit down with Jason Cutter to discuss how deep empathy and authenticity are transforming sales. Drawing on insights from his book, Selling with Authentic Persuasion, Jason shares strategies for reprogramming sales mindsets, adopting a human-to-human (H2H) approach, and embracing the role of a guide rather than a hero in the sales journey. Packed with practical advice and inspirational stories, this conversation will challenge sales professionals to prioritize genuine care, ask meaningful questions, and lead clients with empathy and authenticity.KEY TAKEAWAYSAuthenticity is Key: Genuine interactions build trust and create lasting client relationships.Empathy Drives Success: Deep empathy allows sales professionals to truly understand client motivations and provide tailored solutions.Human-to-Human Selling: Treating clients as individuals, not just prospects, fosters meaningful connections and better outcomes.Be the Guide, Not the Hero: Sales professionals should position themselves as guides helping clients achieve their goals.Reprogram the Sales Mindset: Focus on the client's outcomes and lead with a service-first approach.Leadership in Sales: Great salespeople adopt a leadership role, guiding clients through their decision-making journey.QUOTES TO REMEMBER"Management is pushing. Leadership is pulling. I'm going here. Come with me. Let's go." — Jason Cutter"I'm not the hero. I'm the guide. I'm not Luke Skywalker; I'm Obi-Wan Kenobi." — Jason Cutter"If you want to get the responses that no one's getting, change the questions that you're asking." — Jason Cutter"Combine deep empathy with deep questions and recognize that we're not the hero; we're the guide." — Jason CutterConnect with Jason CutterJason's LinkedIn.Connect with Larry and DarrellDarrell Amy's LinkedInLarry Levine's LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Order Larry Levine's book, Selling in a Post-Trust World! Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding people, not just products, is the key to driving sales in today's world. Learn how to build trust, overcome buyer hesitation, and scale your sales team with a human-first approach. Listen now to discover actionable strategies for making authentic connections and improving your sales process. Tune in to learn how to transform your sales strategy today!  

Welcome to another episode of the Build Your Success Podcast! Today, we have a treat for you as I am joined by a special repeat guest, Jason Cutter. Jason is the author of "Selling with Authentic Persuasion" and the founder of the Selling Effectiveness Institute. In this episode, Jason talks about his unique approach to sales, inspired by his unconventional background in marine biology and a mission to transform salespeople from order takers to quota breakers.   You'll hear thought-provoking insights on the symbiotic relationship between leadership and sales, the importance of understanding human behavior in sales, and the value of establishing a clear vision in any organization.

This episode is also available on YouTube: https://youtu.be/v9PW1onH2fU The traits that make a great salesperson are strikingly similar to those that define an effective leader. Both roles require the ability to guide and inspire others, often in situations where the path forward is unclear. Jason Cutter, Chief Transformation Officer at Cutter Consulting Group's background is a testament to his unique approach to sales and leadership. With analytical upbringing Cutter initially pursued a degree in marine biology, preferring the company of sharks to people. However, his career took a significant turn when he ventured into the sales industry in 2002. Despite having no formal training in sales or leadership, Cutter's knack for understanding and helping people propelled him forward. He combined his analytical skills with a deep empathy for client needs, eventually authoring the influential book "Selling with Authentic Persuasion." Now, as an international speaker and thought leader, Cutter helps organizations build scalable, profitable sales teams that prioritize genuine human connection over traditional sales tactics. What you'll learn: How can sales professionals leverage their authentic selves to build trust and close more deals? What strategies can leaders use to transition from operations to effective sales leadership? How do you balance the need for structured processes with the necessity for human interaction in sales?   We want to hear from you! Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes.  Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta Resources: Selling with Authentic Persuasion: Transform from Order Taker to Quota Breaker, by Jason Cutter The Five Love Languages: The Secret to Love That Lasts, by Gary Chapman The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People, by Gary Chapman, Dr. Paul White No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results, by Cy Wakeman The Sales Innovation Paradox: Harnessing Modern Methods for Optimal Sales Performance, by Howard Dover --- Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/ Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando Fathom: https://fathom.video/invite/72CZPA Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

Jason Cutter, the head of Cutter Consulting Group, is a renowned expert in scalability and mindset development for authentic persuaders in sales. With a unique background in marine biology, Jason brings a fresh perspective to sales education and coaching. His perspective on "Jason Cutter's Authentic Persuasion in Sales Education and Coaching" is that salespeople often struggle with generating interest and closing new business. He believes that understanding the value of what they are selling and how it can help the customer is key to success in sales. Jason emphasizes the importance of not just solving pain points, but also providing gain and leaving the customer in a better place. He views sales not as a pushy activity, but as a way to help and serve the customer. His approach to sales, which is centered around authentic persuasion and guiding customers towards a better outcome, is reflected in his books, speaking engagements, and strong online presence. Join Kim Thompson-Pinder and Jason Cutter on this episode of the Author to Authority podcast to learn more about his unique approach to sales.

What is authentic persuasion? How do salespeople employ authentic persuasion to make sales and consistently meet their quota? What kind of mindset shift is required? Jason Cutter is a mindset and scalability expert who focuses on helping sales teams be more effective. In this episode of Negotiations Ninja, he tackles the concept of authentic persuasion to help you move past barriers and help more people.  Outline of This Episode [1:37] Learn more about Jason Cutter [2:58] What is authentic persuasion? [6:21] Mindset problems salespeople face [8:54] The line between persuasion and manipulation [13:29] Salespeople should be the guide, not the hero  [19:20] Why you should stop stopping Resources & People Mentioned Selling With Authentic Persuasion: Transform from Order Taking to Quota Breaker Connect with Jason Cutter Jason(at)CutterConsultingGroup.com Cutter Consulting Group Watch on YouTube Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja

In this episode, we have an exclusive interview with Jason Capital, a successful entrepreneur who has made the move to Puerto Rico. Jason shares his journey from growing up in a cold suburb outside of Detroit, to his desire to become a millionaire and live on an island, which led him to discover entrepreneurship and eventually, move to Puerto Rico. Jason Capital is a well-known entrepreneur, author, and speaker. He is best known for his expertise in the field of personal development, particularly in helping men improve their dating and social skills. Capital started his career as an online coach, offering relationship advice to young men. He later expanded his focus to include entrepreneurship and business, and has since become a successful entrepreneur himself, building multiple businesses and earning millions of dollars in revenue. He has authored several books, including "Higher Status: The New Science of Success and Achievement," "The Power of Authentic Persuasion," and "The Capital Copywriting Certification Program." Capital is also a sought-after speaker, delivering keynote speeches and training sessions at events around the world. His work has been featured in numerous media outlets, including Forbes, CNBC, and Entrepreneur. In this episode, he talks about his first visit to the Ritz Carlton in Dorado with his girlfriend, Natalie, where they explored the island and fell in love with its culture, people, and nature. He shares how he discovered the tax incentive programs, Act 20 and Act 22, which helped him make the decision to move to Puerto Rico. Jason shares how his business is primarily digital, which enables him to live on the island, and how he got into entrepreneurship. After playing college basketball for four years, he decided to take a break and experience college life as a regular student. He realized that he didn't want to work in a cubicle like most of his peers and decided to pursue entrepreneurship. He also shares his love for Puerto Rico and encourages others to consider moving their businesses there. Jason explains that while the tax benefits are a significant factor, it's the overall island experience, culture, and people that make Puerto Rico a truly wonderful place to live. Tune in to this exciting episode and learn more about Jason Capital's journey to Puerto Rico and his success in entrepreneurship.

In this week's episode, we welcome Jason Cutter, an expert in sales and author of the book "Selling with Authentic Persuasion." He shares his insights on the intangibles that make a difference in sales, including the importance of follow-ups, pausing, and understanding the fear that customers may have. Jason also provides valuable tips on how to build value and overcome objections in the sales process. Don't miss out on this opportunity to learn from an experienced professional in the field and gain a new perspective on sales success.What You'll Learn From This Episode:1:36 Jason's journey from marine biology to sales and training: Navigating a non-linear career path.4:00 Distinguishing between order takers and sales professionals in the employee benefits industry6:15 The importance of authenticity in sales: Moving from being an order taker to being real8:32 The Five Sales Success Traits11:55 The importance of authenticity and curiosity in sales.14:47 Understanding and managing fears in sales.17:05 The importance of understanding the difference between manipulation and positive persuasion in sales, and the need to strive for positive outcomes in order to achieve success in sales.19:25 The little things that make a difference.Enjoy The Show?Don't miss an episode, subscribe via iTunes, Stitcher or RSS.Leave us a review in iTunes (here's how)Join the conversation by leaving a comment below!We were voted BEST INDUSTRY PODCAST at the 2023 YouPowered Benefits Conference!

Jason Cutter shares his tips on why sales is not a profession. Check out his book, "Selling with Authentic Persuasion." Here are the topics that we covered in this episode:Why sales is not a profession.Cutter Consulting Group is a great website that shares many items that we did not cover in this podcast. Pick up your copy of his book or check out his podcast through his website https://www.cutterconsultinggroup.com/Reach out to us to join the conversation:Mike@TheSellingPodcast.comScott@TheSellingPodcast.com

Jason Cutter shares his tips on  "Selling with Authentic Persuasion." Cutter Consulting Group is a great website that shares many items that we did not cover in this podcast. Here are the topics that we covered in this episode:How to be a "quarter breaker" and not an "order taker"What is the difference between persuasion and convincing?When to give time for customer to think vs avoid nervous stalling?Defining "find 'em, fleece 'em, and forget 'em"When to pass and not pause after a question?How does someone drive their sales?Pick up your copy of his book or check out his podcast through his website https://www.cutterconsultinggroup.com/Reach out to us to join the conversation:Mike@TheSellingPodcast.comScott@TheSellingPodcast.com

What is the Authentic Persuasion Pathway? How can this help you in your sales career? The authentic persuasion pathway is a framework that you can apply to any sales conversation, whether it’s a short one-call close, or it’s a long sales cycle, it all has to be treated as a complete sales process. In this […]

How can you be even more successful in sales? Why is it important to always answer calls? Of everything that you do, calling your leads the first time is equally important to anybody who calls you back. Always make sure to answer the call because it’s literally all that matters. In this episode, I continue […]

How do you determine your strengths? What is it that is getting in the way for you to know yourself more? It is possible for every strength that you have, that it can also be a giant weakness. It can be a huge issue if you’re not careful. And the bigger the strength equals the […]

“We have to convey to these people to not be a gatekeeper of knowledge, share the information, and we will realize that you are the reason that the team is now being elevated.” – Adam In this episode, you will be listening to the aftershow with Adam Geffner. This is a casual conversation, off the […]

What are the elements that build up a successful organization? Why is it important to have a technical team behind a sales team? In this episode, Adam Geffner from Mphasis and I talk about getting great results from your contact center. We also talked about his sales and leadership experiences in the contact center industry. […]

When is the perfect time to start talking tradeoffs? Why do you even have to talk about it? As a salesperson, always remember that this part of the conversation is going to be different for each person, situation, or sales process. But what’s most important, is that you really have to mention it. In this […]

How does persistence help you to be successful in sales? What is holding you back in making that 2nd call attempt? As someone who is in sales, it is not just about calling or emailing once, you have to be persistent and determined in the right way. If you are not reaching out to your […]

What is the difference between leaders and managers? How can you be a leader in your sales conversations? Your job in sales is to help people in a way that benefits them, not just yourself. You are there to help them to get to a better place and make necessary changes. In this episode, I […]

“I don’t wanna change a KPI for a day. I wanna change a behavior. And I think that’s what we focus on is how do I change that behavior for a lifetime instead of the KPI for a day?” – Todd In this episode, you will be listening to the aftershow with Todd Smith. This […]

What role does gamification play in a sales operation? In what ways can you motivate your sales teams to do their best at all times? You can really tell the difference between a solid close-knit team and one that’s not. It would be great to be in a team that feels like a family, and […]

Why is it important to focus on the sales experience? Why do some companies don’t focus on it? A lot of sales organizations think it’s just the numbers. If we make enough dials, if we knock on enough doors, if we set enough appointments, if we, if we make people sit through enough demos, we […]

What is mystery shopping? What are some lessons that we can learn from it? If you’re in sales, an individual contributor, or a salesperson, this is super important for you because this is the difference between winning and losing. In this episode, I talk about a mystery shopping lesson, which is speed to lead. Learn […]

What is it like to be an order taker? What is the role of this type of salesperson? If you’re still not getting the results that you want, it could be some other things that are out there that are causing you to not be as effective. In this episode, I talk about understanding the […]

“Sales is the ultimate entrepreneur of the corporate world. You are the entrepreneurs and what you put into it, how you invest in your customer, and how you create solutions is going to be to your benefit.” – Ronnell In this episode, you will be listening to the aftershow with Ronnell Richards. This is a […]

Why is it important to understand the “why”? What motivates you to continue doing the things that you believe are valuable? For us to succeed in sales, we need to understand the fundamentals of our profession. It is crucial to understand your own “why” in life. In this episode, Ronnell Richards from Business & Bourbon […]

How did the Authentic Persuasion Show come about? What inspired me to keep creating content and reach 500 episodes? This is an exciting milestone of mine and I would like to take this occasion to acknowledge and celebrate where this podcast came from, and where it is now. Learn more about my story and the […]

What is one thing that most people hate? Could you also be one who is afraid of it? In this solo episode, I talk about the fear of change, and how should you manage to adapt to a change initiated by your sales leaders. For people in sales roles, you know what that’s like when […]

What value does a vision board have? How do you actually make one? In this episode, I talk about the importance of having a vision board. It’s never too late to make a vision board. For those who don’t have one, or never heard of it, go to jasoncutter.com, and there is a link on […]

“What I’ve seen in the collection space, is the most effective collectors take on a lot of what we do, which is relationship building, being empathetic, and being very soft about the approach” In this episode, you will be listening to the aftershow with Teresa Dodson. This is a casual conversation, off the cuff, and […]

How do you successfully build relationships with your customers? Why is it more important to listen to understand, than to listen to reply? A lot of people believe that retention starts after the client is enrolled, and that’s totally not true. Retention starts the minute you are on the phone with the customer, talking for […]

How do you find creativity in the sales process? Why is this such an important sales success trait? This is a huge separator between the unsuccessful salespeople and the successful, based on results, and closing deals. The key to creativity is it’s all about solving problems. In this episode, I talk about finding creativity in […]

Why do you not have a sales process in your organization? Why is having a sales process so important? You need to have a sales process built out in your team, such that every single member of the team is doing it the same way. You will get more success as a team when you […]

How do set a strong and effective follow-up to your prospects? What are some challenges that you face during this stage? You will never close 100% of your deals, but you can move the needle in your favor by getting effective follow-ups. In this episode, I talk about facing follow-ups in your sales process. Learn […]

“There’s no room for ego, no room for ego in this company. If you feel bad about us posting that you haven’t been performing and updating your metrics, then maybe this is not the right place for you.” – Assaf In this episode, you will be listening to the aftershow with Assaf Cohen. This is […]

What are some things you should consider in starting up a business? How does authentic persuasion apply to this? You just don’t get into a business for the sake of running a business. You should understand the marketplace and the customers that you want to serve. In this episode, Assaf Cohen from Pay.com and I, […]

How do you execute urgency in an effective way? What can be some of the problems with urgency? Urgency is the part when done wrong, it just feels super gross. It’s when you think of sales and you think of that pushy person who’s only focused on their goals to help you buy, to make […]

Discover why most people who should be selling end up acting more like Order Takers than Deal Makers when Jason Cutter joins our host, Diane Helbig. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about Jason Cutter at Helbig Enterprises.

How can confidence help you persuade your prospects? How do you build it up in your self? There’s one thing that is the most important part of being successful in sales and in most things of life. When you have it, in what you’re saying in yourself and in your sales conversations, you can sell […]

What role do hope and trust bring as you deal with your prospects? How do you develop this attribute within yourself? To be successful in sales, you really need to make it all about your prospects. Take what you learned about them, the information you found out about why they want what it is that […]

“Backing away allows them to be a better leader versus being in it every second of every day and trying to have a pulse on everything” – Jennifer In this episode, you will be listening to the aftershow with Jennifer Hatcher. This is a casual conversation, off the cuff, and unscripted. Learn more about Jennifer […]

What are some challenges in B2B2C Sales? How can we be successful in this type of business model? It is important for everyone in an organization to be in the same process. This is one factor that will surely create a big impact on the success of your company. In this episode, Jennifer Hatcher from […]

What gets in the way for you to close more deals? Are you able to identify your own personal objections? If you want to be successful in sales, make sure that you’re aware all the time of what objections you are bringing with you into your sales role, and what are you putting on other […]

What impression are you leaving with your prospects? What are some factors that cause you to struggle with sales conversations? You must understand fully how your prospect sees you and your approach if you want to be successful in sales. Always be aware of what they might think your intentions are. In this solo episode, […]

Why is empathy so important in order to be an authentic persuader? How can you develop this attribute? When you are asking questions and you do it in a way where you actually want to know the answers, this will lead you to listen more than you speak. In this episode, I talk about embracing […]

“Teaching me the value of hard work and money was something that my dad was really good at. And it’s still working today” – Brad Everyone has their own success story, and some can influence others to reach their own way of success. In this episode, you will be listening to the aftershow with Brad […]

How do you drive your sales team to achieve their goals? What are some effective strategies to help them scale? Technology these days has played a big role in identifying problems and challenges that are getting in the way to success, and there are softwares out there that can really help you identify it and […]

Why is curiosity important to be successful in your sales role? What things should you be curious about? In sales, you need to be curious about everything to do with what you’re selling, how it works and the value it’s giving to your prospects. If you want to move to quota breaker status, and be […]

When will you know it’s time for you to finally talk to some prospects? How do you get yourself ready for it? If you’re new to sales, a lot of you who have the natural tendency to want to be in sales would want to dive in right away. While other people on the other […]

How do you define success in the world of sales? How can you improve in facilitating your customers? I believe your job as a salesperson is to pull people along towards your vision for them. The only way to be successful is to make it all about them and make them feel safe. In this […]