Podcasts about strategy execution

Send us a MessageIn this fourth of a series of planned quarterly episodes on Culture Change RX, host Sue engages with Ben Davis, President and CEO of Glencoe Regional Health, to discuss the ongoing transformational initiatives within his rural healthcare organization. As they mark the completion of the first year of Glencoe's “Experience Initiative,” they explore the concept of the 'whirlwind' in daily operations, the necessity of grit and perseverance in navigating change, and the significance of investing long term in people to foster a culture of growth and excellence in patient care.Investing in people is crucial for organizational success and quality patient care.Data tracking is important to measure progress and motivate change.Leadership development is one of the key focuses and a recent on-site leadership training achieved a high satisfaction rating by the leaders attending.The 'whirlwind' refers to the daily operational challenges that take time and energy and may distract from pro-active improvement and growth activities.Grit and perseverance are essential for successful change management.Adoption of new practices may take time, and at the one-year mark it is estimated that maybe only 10-15% of staff are currently engaged in these new initiatives which is right on target as to what could be expected at this point in the transformation.The journey of transformation is ongoing, requiring continuous effort and commitment.Missed earlier episodes in this series?

Why do technical experts often make poor change leaders? Roger Guerrero, Head of Enterprise Strategy Execution at Merck, challenges how organizations select and develop leaders in transformation environments. Drawing from his experience overseeing Merck's corporate strategy implementation, Roger explains why change leadership shouldn't be confined to specialized teams but embedded as a core expectation for all managers. He argues that companies over-index on technical expertise while undervaluing the ability to inspire and lead through change—creating what he calls a "silent killer" in organizations. Whether you're struggling with resistant middle managers or disconnected executives, Roger offers practical strategies for identifying and developing genuine change leadership beyond technical competence.----Connect with:⁠⁠⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠⁠⁠CEO of ⁠⁠⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠⁠⁠Chair of the ⁠⁠⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠⁠⁠nellie@tigerhall.com ----00.00 - Introduction 01:30 - Why change management shouldn't be limited to specialized teams03:45 - How technical industries often select leaders for technical expertise, not leadership ability05:20 - Why change leadership competencies should be core criteria in promotions07:10 - The problem with the "individual contributor to leader" career path09:15 - Creating dual career tracks for technical experts vs. leadership roles11:30 - How to identify people with natural change leadership abilities14:45 - Addressing the "this isn't my job" mindset in middle managers16:20 - Red flags that indicate poor change leadership potential19:40 - The evolving profile of effective senior leaders—from engineers to MBAs to motivators22:15 - Strategies for working around resistant leaders you can't replace24:30 - Handling resistance at the C-suite level27:15 - The importance of communication style in successful change initiatives29:35 - Why transparency and empathy are critical for change leadership----Breathe by RYGO | https://soundcloud.com/francesco-rigolonEverything You Need Is By Your Side by Vlad Gluschenko |Music promoted by https://www.free-stock-music.comCreative Commons / Attribution 3.0 Unported License (CC BY 3.0)https://creativecommons.org/licenses/by/3.0/deed.en_US

Strategic leadership is more critical now than ever. In this episode, we sit down with John Hillen, renowned strategist, professor, and author of The Strategy Dialogues, to unpack what strategic leadership really means—and how to apply it in today's rapidly evolving business environment.If you've been searching for clarity on how to build a lasting, adaptable strategy, this episode answers the key questions:What is a real strategy versus a simple plan?How do I connect vision to action in uncertain markets?Where does execution fail, and how do we fix it?Hillen draws from his extensive background as a public company CEO, U.S. Assistant Secretary of State, and professor at Duke and George Mason, offering a rare blend of field-tested insight and academic rigor. His frameworks help you understand the difference between strategy vs. execution, why strategic thinking is more than just planning, and how to apply leadership frameworks that work across sectors.We also explore:The failure of annual planning to meet real business strategy needsWhy AI and strategy must be approached with critical judgmentHow to build an executive mindset for long-term successThe importance of long-term planning without being rigidCreating a strategy for uncertain times that aligns teams and energizes organizationsThis episode is a powerful guide for entrepreneurs, executives, and leaders who want not just to survive uncertainty—but to lead through it with insight and purpose.

Why do so many organizational strategies end up as posters on walls rather than driving real change? In this episode, Dave and Peter dive deep with Mark Reich, who spent 23 years at Toyota before joining the Lean Enterprise Institute, to examine how Toyota's legendary Hoshin Kanri system transforms strategic thinking into coordinated action.This week´s takeaways:Systems Over Silos: Toyota's integrated management system creates both vertical alignment (connecting corporate objectives to frontline work) and horizontal alignment (ensuring cross-functional collaboration).Value-Creating Managers: Middle management layers should be redefined as value creators and people developers rather than eliminated or reduced.Improvement at the Gemba: Real progress happens by focusing improvements at the "gemba" (where work actually happens) with leadership's primary role being to remove burdens from frontline workers.Mark explains the fundamental difference between most companies' approach to strategy and Toyota's integrated management system. Unlike conventional top-down cascading goals, Hoshin Kanri creates alignment throughout the organization. The discussion explores practical aspects of strategy execution: separating strategic initiatives from daily management, structuring cross-departmental collaboration, and developing people at all levels. Whether you're struggling with siloed departments, disconnected leadership, or strategies that never fully materialize, this episode offers a blueprint for creating systems that align vision with execution while developing organizational capability.Resources: The Machine That Changed the World - by James P. Womack- https://www.goodreads.com/book/show/93903.The_Machine_That_Changed_the_World_ Managing Our Purpose - by Mark Reich- https://www.lean.org/store/book/managing-on-purpose/ Our Least Important Asset - by Peter Capelli- https://www.goodreads.com/book/show/75492283-our-least-important-asset?from_search=true&from_srp=true&qid=IGIsI50s8q&rank=1

Send us a MessageIn this episode of Culture Change RX, Sue Tetzlaff explores the critical relationship between culture and strategy execution in healthcare organizations. She introduces a strategy execution matrix that categorizes organizations based on their planning and execution capabilities. The discussion emphasizes the importance of aligning culture with execution to achieve organizational growth and success. Sue shares insights on how organizations can avoid stagnation and recklessness in their execution efforts, highlighting the significance of disciplined planning and follow-through. The episode concludes with success stories and a call to action for organizations to assess their execution strategies.Planning + Execution is required to build momentum for future-focused improvement and growth.Great planning efforts combined with effective execution systems helps organizations build momentum and achieve long term growth and improvement.Overplanning without execution keeps organizations stuck or stagnant.Without effective planning and execution systems, organizations are highly consumed with maintaining the status quo of the current day-to-day operations.Taking action without strategic direction can waste resources and time, and lessen the likelihood of a long term return on investment.Consider the Strategy Execution Matrix in light of your organization's planning and execution efforts.Need help improving the culture, performance, and results of your healthcare organization? If so, let's talk:  https://www.capstoneleadership.net/contact-usAre we connected yet on LinkedIn? https://www.linkedin.com/in/suetetzlaff/Reach us at CapstoneLeadership.net or info@capstoneleadership.net

What You'll Learn:Join us for this Speaker Special featuring Billy Ray Taylor, with hosts Patrick Adams and Andy Olrich. They discuss Billy Ray Taylor's keynote presentation from the 2024 Lean Solutions Summit, and dive into the importance of standards in leadership, using personal anecdotes and sports metaphors to illustrate his points.About the Guest:Billy Ray Taylor is a visionary operations and supply chain leader, former Goodyear executive, and founder of LinkedXL. With a 30-year track record of turning around manufacturing performance and driving over $1 billion in earnings, he's known for transforming strategy into execution. As author of The Winning Link, Billy Ray shares his Connected Business Model to align teams, foster accountability, and drive results. A passionate advocate for diversity and inclusion, he inspires audiences worldwide as a dynamic keynote speaker.Links:Click Here For Billy Ray Taylor's LinkedIn2025 Lean Solutions Summit

Your brand is more than a logo—it's the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn't getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner Connect with Jason: Website:  https://phase23.com/  LinkedIn: https://www.linkedin.com/in/jasonsherwood/    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix the gaps and improve results. Subscribe and set notifications to our YouTube Channel.    Connect with Sean: LinkedIn: https://www.linkedin.com/in/seanglaze  Facebook https://www.facebook.com/GreatResultsTeambuilding?sk=wall  Instagram https://www.instagram.com/leadyourteam  Twitter @leadyourteam Book Rapid Teamwork, Winning Teammates, Staying Coachable Book link https://www.amazon.com/Rapid-Teamwork-Sean-Glaze/dp/0996245812?      https://www.amazon.com/dp/0996245839/           https://www.amazon.com/dp/B09DW394KD/    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

In this episode of The Strategy Gap, we dive into the first pillar of the 2025 State of Strategy Execution Report: Alignment and Leadership. Hosts Jonathan Morgan, SVP of Operations at AchieveIt, and Joe Krause, SVP of Strategy Consulting, break down why so many strategic plans crumble at the top—and what leaders can do to reverse course. From lackluster vision statements to inconsistent communication, this episode challenges leadership teams to reflect on whether they're truly setting the tone for success.Whether you're leading a strategy rollout, trying to gain cross-functional alignment, or wondering why your team isn't rallying behind your vision—this episode is a must-listen. Jonathan and Joe blend years of hands-on consulting experience with data-backed insights from over 250 strategy leaders across industries. ✅ Why You'll Want to Listen:Discover the top 5 reasons strategic plans fail—and how nearly all of them trace back to leadershipLearn how to create a communication strategy that drives long-term engagement (not just a flashy launch)Find out how “How” and “Why” questions can realign disconnected teamsHear real-world examples of what strong leadership alignment looks like in action

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don't miss this episode. Need CFO services? Let 40 Accounting help!   Connect with Jody: Website:  https://www.summitcpa.net/   LinkedIn: https://www.linkedin.com/in/jodygrunden/  Get a Copy of Jody's Book ‘Digital Dollars and Cents':  https://www.amazon.com/Digital-Dollars-Cents-Companies-Financial/dp/1973267373    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

New U.S. tariffs have created real risks for businesses, but they've also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You'll learn: How tariffs affect pricing and demand What supply chain and labor issues matter most right now Practical steps for staying competitive under pressure Don't wait to react. Listen now and lead with clarity. Let 40 Strategy help you navigate these new challenges. Let's talk!    Connect with Bill: Website: www.conerlyconsulting.com  LinkedIn: https://www.linkedin.com/in/businomics/  Instagram: @BillConerly  Book title: The Flexible Stance: Thriving in a Boom/Bust Economy  Book link: https://conerlyconsulting.com/writing/the-flexible-stance/   Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Revenue growth isn't about luck—it's about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn't—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works consistently. Let 40 Strategy help refine your sales process!    Connect with Mark: Website: https://modernrevenuestrategies.com/  LinkedIn: https://www.linkedin.com/in/remarkablemark/  Book title: "Are Your Leads KILLING Your Business?" Book Link: https://www.amazon.com/Are-Your-Leads-Killing-Business-ebook/dp/B0C17Y6G31    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Business success isn't just about working harder—it's about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder If you're looking to future-proof your business and increase its value, this episode is for you. Need help with your numbers? Book a 15-min intro with Nick at 40 Accounting: https://meetings.hubspot.com/ncuddigan/15-min-intro   Connect with Lewis: Website: https://birthingofgiants.com/  LinkedIn: https://www.linkedin.com/in/lewisschiff  Facebook: https://www.facebook.com/lewisschiffmentor  Twitter: https://x.com/lewisschiff  Lewis is the author of the best-selling book, Business Brilliant, which focuses on wealth- creating behaviors and attitudes for the new economy (Harper Collins 2013): https://a.co/d/ar8XrxF   His other books are The Armchair Millionaire, The Middle-Class Millionaire and The First Habit.   Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Why do 70% of digital transformation projects fail? In this episode, we reveal how successful companies bridge the gap between strategy and execution with the Digital Execution Framework. Discover the key roles, processes, and principles that turn big ideas into real-world results. Whether you're a CIO, transformation leader, or business strategist, you'll gain practical insights to drive growth and innovation. Tune in and learn how to execute transformation with confidence. 

Strategy means nothing if your team doesn't understand it. Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don't translate into execution and how to communicate with clarity. Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strategic communication ✅ How to align teams and accelerate execution If your message isn't getting through, it's time to make strategy simple and actionable. Subscribe to our YouTube channel.    Connect with Dr. Gerharz: Website: https://michaelgerharz.com  LinkedIn: https://www.linkedin.com/in/michaelgerharz/  Facebook: https://facebook.com/michaelgerharz  Instagram: https://instagram.com/drgerharz  Get Your Copy of ‘The PATH to Strategic Impact': https://michaelgerharz.com/the-path   Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Strategy without action is just a wasted plan. In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap. Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster results If you want to close the gap between planning and action, this episode is a must-listen.   Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner   Connect with Dr. Thomas: Website:  https://www.leaders-academy.online  LinkedIn: https://www.linkedin.com/in/thomasdzweifel/  Facebook: https://www.facebook.com/LeadersAcademyOnline/  Get Your Copy of “Strategy-In-Action: Marrying Planning, People and Performance”: https://a.co/d/5ePyWQI    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Caroline Quinn to explore the nuances of optimizing Account-Based Marketing (ABM) strategies. Caroline shares her deep insights on defining the right ABM mix, navigating between one-to-one, one-to-few, and programmatic ABM approaches, and ensuring marketing investments align with business priorities. She also highlights the importance of curiosity, listening skills, and marketing technology in executing successful ABM programs.With practical frameworks and real-world examples, this discussion is essential for marketers looking to refine their ABM strategies and drive meaningful engagement with key accounts.About the GuestCaroline is an enterprise technology marketer specializing in account-based marketing (ABM) and demand generation. At Cloudflare, she drives demand through targeted campaigns for strategic accounts. Her past roles include building a $65M ABM program at Blue Yonder and developing ABM strategies for sellers at tech organizations such as Google and Apple at PipelineIQ. Caroline began her career at Kronos (now UKG).Monterrey.Connect with CarolineKey Takeaways- Balancing the ABM Pyramid: A strong ABM strategy requires the right mix of one-to-one, one-to-few, and one-to-many approaches. Over-rotating on either extreme can lead to inefficient resource allocation.- The Power of Discovery: A successful ABM program starts with deep discovery—marketers must listen to sellers, understand account needs, and customize approaches accordingly.- Tech-Enabled Personalization: While ABM technology can help scale efforts, marketers must also define key engagement signals manually to ensure flexibility and relevance.- Justifying ABM Investments: To secure buy-in for one-to-one ABM, marketers should use intent data, pipeline signals, and phased investment approaches to demonstrate ROI.- Content as an ABM Multiplier: AI-driven content repurposing can significantly enhance the impact of ABM efforts, making it easier to tailor messaging to different segments and accounts.Quotes"The best ABM programs are fluid—accounts should move between tiers based on their intent and engagement."Tech Recommendations- Demandbase – For account intelligence and ABM execution.- Sendoso – Direct mail platforms for personalized account engagement.- Pipeline IQ – For account profiling and intelligence.- Boardroom Insiders – Executive profiling tool for ABM personalization.- Folloze – Landing page and campaign personalization tool.Recommended ResourceBooks:Multipliers by Liz Wiseman – A must-read for leaders aiming to maximize team performance.

Why does accountability feel like an attack? Because most people aren't ready to be 100% responsible for their actions. In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it's about fully aligning your actions with your values. Key insights: ✅ The two biggest misconceptions about integrity ✅ Why accountability often triggers ego defense ✅ How to create a culture where follow-through is the norm Success in business and leadership isn't about talking about integrity—it's about living it. This episode will challenge how you think about leadership and execution. Subscribe to our YouTube channel.  Connect with Jeffrey: LinkedIn: https://www.linkedin.com/in/getaklu/  Facebook: https://www.facebook.com/officialcoachjeffrey/  Twitter: https://twitter.com/GetAKlu  Get Your Copy of ‘The Integrity Game®: Motivation + Accountability = Results!': https://a.co/d/jl0XtSh    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Are you actually executing your strategy—or just making plans that collect dust? In this episode of The Strategy Gap, we dive into the key findings from the 2025 State of Strategy Execution report and break down what separates high-performing organizations from the rest. Hosting the conversation are Jonathan Morgan, SVP of Operations at AchieveIt, and Joe Krause, SVP of Strategy Consulting, two of AchieveIt's seasoned strategy experts.We explore the biggest roadblocks companies face, the role of leadership in execution, and how consistent updates, clear accountability, and the right technology can drive 10X better outcomes. Whether you're leading a team or driving strategy at an executive level, this episode will give you practical, no-nonsense insights to level up your execution game.Why you'll want to listen:The 5 critical factors that determine whether your strategy will succeed or failWhy measuring activity ≠ measuring success—and how to track real impactHow real-time dashboards make organizations 10X more likely to achieve their goalsThe #1 leadership mistake that's killing strategy execution (and how to fix it)Find the full 2025 State of Strategy Execution here: https://www.achieveit.com/resources/2025-state-of-strategy-execution/Key Topics with Timestamps:00:00 Insights from 2025 Strategy Execution Survey06:05 Effective Success Metrics and Updates09:01 Strategic Planning for Leaders10:24 Process Adherence for Improved Clarity13:09 The Impact of Losing Corporate Vision17:41 Transforming Plans into Action21:02 Impact of Strategic Isolation on Business24:44 Engaging Future Leaders Effectively26:59 Governance Guide: Clarifying Plan Engagement31:06 Real-Time Dashboards Enhance Strategy Performance33:52 Optimizing Dashboard Utilization38:40 The Value of Strategic Planning39:28 Reaffirming Strategic Communication Essentials

What happens when you reach success but still feel empty? Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn't the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest. Key takeaways: ✅ Why "more" doesn't always mean better ✅ How service and purpose create true success ✅ The three myths that keep people trapped in scarcity Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors If you want to build a business that brings fulfillment, not just profits, this episode is for you.   Connect with Bill: Website: https://www.BillCarmody.com LinkedIn: https://www.linkedin.com/in/billcarmody/  Facebook: https://www.facebook.com/billcarmody  Instagram: https://www.instagram.com/billcarmody/  Twitter: https://twitter.com/BillCarmody  Get Your Copy of ‘The Three Rules of Marriage': https://threerulesofmarriage.com    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Leadership isn't about titles—it's about impact. In this episode, Elena Agaragimova, talent development expert and host of The Shift Podcast, shares how leaders at all levels can develop stronger management skills, engage teams effectively, and prevent burnout. Key insights: ✅ Why most managers lack proper leadership training ✅ How to manage change and team dynamics ✅ Strategies to balance performance and well-being Whether you're a seasoned leader or new to management, this episode offers practical tools to navigate today's workplace challenges. Subscribe and set notifications to our YouTube Channel.   Connect with Elena: Website:  https://elenaagar.com/ LinkedIn: https://www.linkedin.com/in/elenaagaragimova/  Facebook: https://www.facebook.com/elenaagaragimova  Instagram: https://www.instagram.com/elenaagaragimova/ Get Your Copy of ‘Rough Guide to Awesome Leadership': https://a.co/d/ijt0xON   Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Success isn't just about working harder—it's about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football. Anthony dives into: ✅ The importance of identity shifts for long-term success ✅ How dark work—the unseen effort—builds resilience ✅ The biggest mistakes people make when chasing success This conversation is packed with practical advice for entrepreneurs, executives, and anyone looking to push past their limits. Subscribe and set notifications to our YouTube Channel.  Listen now and learn how to build the habits and mindset of high achievers.   Where to find Anthony: LinkedIn: https://www.linkedin.com/in/anthonytrucks/  Facebook: https://www.facebook.com/AnthonyTrucks/  Instagram: https://www.instagram.com/anthonytrucks  Twitter: twitter.com/anthonytrucks Get a Copy of ‘Identity Shift: Upgrade How You Operate to Elevate Your Life': https://a.co/d/11m1FEG Website www.AnthonyTrucks.com   Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

What does it take to succeed on Amazon? In this episode of the Measure Success Podcast, Steven Pope of My Amazon Guy shares his insights on growing a brand in today's competitive e-commerce landscape. Steven discusses the importance of understanding your product, building strong marketing strategies, and overcoming the unique challenges sellers face on Amazon. He also shares how his passion for teaching and his commitment to leveling up has fueled his success. Subscribe and set notifications to our YouTube Channel.  Tune in to hear actionable advice and inspiring stories that will help you navigate the Amazon marketplace like a pro.   Where to find Steven: Website:  https://myamazonguy.com/  LinkedIn:  https://www.linkedin.com/in/steven-pope/  Facebook: https://www.facebook.com/myamazonguys/  Instagram: https://www.instagram.com/stevenpopemag/ Twitter: https://twitter.com/myamazonguy Get a Copy of ‘Advanced Amazon Selling Tips': https://a.co/d/hQhWFdZ   Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Are you the author of your own story, or is someone else holding the pen? ✍️

On this episode of the Measure Success Podcast, Bill Canady shares how he manages two billion-dollar companies and the leadership lessons behind his success. Bill talks about the 80-20 principle, aligning teams to a single goal, and his four leadership commandments. Learn how to measure success through accountability, data-driven decisions, and pacing for results. Subscribe and set notifications to our YouTube Channel. 

In this 200th episode of the Measure Success Podcast, Carl J. Cox takes us on a reflective journey through the podcast's evolution—from its humble beginnings in 2021 to becoming a global top 2% podcast. Carl shares his story of overcoming personal adversity, setting audacious goals, and the incredible lessons learned from over 200 guests. He dives into what success means and how bold goals can shape not just what you do, but who you become. Join us as we celebrate this milestone and explore how you can measure success in ways that truly matter. Let 40 Accounting help you Measure Success! Listen now for stories, strategies, and insights that will inspire your next big move!   Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

How can a vivid vision transform your business? Cameron Herold explains how creating a clear, detailed vision for the next three years helps align teams and accelerate growth. In this episode, we cover: How to craft a vivid vision for your company The top reasons businesses struggle to scale Why investing in your team's skills pays off long-term Subscribe and set notifications to our YouTube Channel.  Listen now to discover how a well-crafted vision can turn frustration into focused growth.   Where to find Cameron: Website:   www.cooalliance.com  LinkedIn: https://www.linkedin.com/in/cameronherold/  Facebook: https://www.facebook.com/cameronherold/  Instagram: https://www.instagram.com/cameron_herold_cooalliance  Twitter: https://x.com/cameronherold 6 Books:  * Double Double (Seth Godin wrote the front cover endorsement)  https://amzn.to/2S8eZLu  * Meetings Suck:  https://amzn.to/2TfBtYk    * The Miracle Morning for Entrepreneurs - https://amzn.to/2MBTNIu    * Vivid Vision - https://amzn.to/2Trr6QY     * Free PR - https://amzn.to/2B3Ifcj  * Second in Command - https://amzn.to/3QVruId    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

The CPGGUYS are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution. Find Omar Haque on Linkedin at : https://www.linkedin.com/in/omarnhaque/Find Bimbo bakeries on Linkedin at : https://www.linkedin.com/company/bimbo-bakeries-usa/Find Bimbo bakeries online at : https://bimbobakeriesusa.com/Here's what we asked him : Retail media - growing, shrinking - how have you had to handle this - what is now a phenomenon. How are you looking at Omnichannel holistically and building retail JBP plans vs ecommerce?Within retail media are we still primary search or is there diversity of inventory?How is click and collect going? Any recommended tactics to drive it and basket behavior?How is the overall pure play business going? Has grocery made a dent yet? How has innovation been in the Omnichannel space? What new tech capabilities are you using? What trends are you following these days? How are you leveraging AI for growth?2024 - how did it go? Where is ecommerce and where have you been focused?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

From Wall Street to Wealth Management: Lessons for Entrepreneurs This week's guest on the Measure Success Podcast is Bob Bedritis, CEO of Oswego Private Wealth Management. Bob's journey from Wall Street to building a thriving wealth management firm is packed with lessons for entrepreneurs. We explore strategies for financial independence, including how to maximize the value of your business and plan for life after selling it. Bob also shares how entrepreneurs can achieve the “Four Freedoms” of time, money, relationships, and purpose. Subscribe and set notifications to our YouTube Channel.  Don't miss this inspiring and actionable episode. Listen now!   Where to find Bob: https://oswegoprivatewealth.com  https://www.linkedin.com/in/bob-bedritis-certified-exit-planner%C2%AE-crc%C2%AE-05140613    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

In this episode of the Measure Success Podcast, Greg Selkoe, co-founder of XSET and e-commerce pioneer, dives into the intersection of gaming, culture, and business. Highlights: Greg's journey from founding KarmaLoop to creating XSET. How gaming integrates with music, fashion, and art. Lessons on leadership, team-building, and business exits.   Subscribe and set notifications to our YouTube Channel.  Discover how Greg combines passion for culture with business strategy to create impactful brands. Listen now and learn how to innovate with purpose.   Where to find Greg: https://xset.com/  https://www.linkedin.com/in/greg-selkoe-3b9964ab/    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Why do 70% of strategies fail, even with the best tools and methods? In this episode of the Measure Success Podcast, Carl J. Cox talks with Norman Wolfe, founder of Quantum Leaders and author of The Living Organization. Norman explains why traditional planning falls short and highlights three fields of energy—activity, relationships, and context—that drive real success. Learn how to identify hidden beliefs holding your organization back and how to align your team for meaningful outcomes. Tune in now to rethink strategy and start measuring success. Subscribe and set notifications to our YouTube Channel. Sign up to get the daily podcast to your email!    Connect with Norman: Website: www.quantumleaders.com  LinkedIn: https://www.linkedin.com/in/wolfe/  Facebook: https://www.facebook.com/norman.wolfe.5   Twitter: https://twitter.com/nswolfe 

Aligning sales strategy with business goals is critical for success, but it's not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Works, shares strategies for driving enterprise value through effective sales practices. From leveraging AI for sales productivity to improving data quality and setting stretch targets, Frank offers actionable tips for leaders. Need help with the accuracy of your financials? Let 40 Accounting Help! 

My guest for Episode #521 of the Lean Blog Interviews Podcast is  José R. Ferro, PhD, a Senior Advisor with the Lean Enterprise Institute and the Founder and President, Lean Institute Brasil. Episode page with video, transcript, and more By founding Lean Institute Brasil in 1999 to disseminate the principles and practices of lean thinking to Brazilian companies, Ferro helped catalyze a global movement to establish lean institutes in other countries, which ultimately grew into the Lean Global Network, chartered in 2007. In the late eighties, he was a visiting scholar in MIT's International Motor Vehicle Research Program (IMVP), which introduced the term “lean” to describe Toyota's revolutionary management system. Ferro received PhD and master's degrees in business administration, Getulio Vargas Foundation, and production engineering from the University of São Paulo in São Carlos. His new book, Daily Management to Execute Strategy: Solving problems and developing people every day, is available now. In today's episode, José will share practical insights on how to integrate daily management with strategy, the critical role of psychological safety in fostering problem-solving and improvement, and lessons learned from decades of leadership and Lean practice. So, stay tuned for an engaging conversation about Lean, leadership, and creating cultures that thrive on continuous learning and improvement! Questions, Notes, and Highlights: José's Lean Origin Story: How did you first encounter Toyota-related practices, even before the term “Lean” was coined? Initial Impressions: What was your perspective on Lean's balance between efficiency and a humane approach in its early days? Brazil's Lean Journey: How did the opening of markets in the 1990s influence Lean adoption in Brazil across industries? Daily Management Framework: How do you define daily management, and what are its key elements? Challenges of Implementation: Why is there often a gap between technical Lean tools and the social aspects like leadership and problem-solving? The Book's Framework: Can you explain the three foundational blocks of daily management from your book? Leadership's Role: What's the leader's role in connecting strategy to daily execution? Psychological Safety: Why is psychological safety so foundational, and how does it coexist with challenging environments? Problem-Solving Integration: How can organizations better connect daily huddles with deeper problem-solving efforts? Examples in Practice: Can you share real-world examples of organizations successfully applying your daily management framework? Future Vision: Where do you see opportunities for Lean to grow in Brazil or globally, especially in non-traditional sectors? The podcast is brought to you by Stiles Associates, the premier executive search firm specializing in the placement of Lean Transformation executives. With a track record of success spanning over 30 years, it's been the trusted partner for the manufacturing, private equity, and healthcare sectors. Learn more. This podcast is part of the #LeanCommunicators network. 

Show Highlights: What is the Propane Education & Research Council? [00:02:31] Energy transformation defined with examples, including Three Mile Island. [00:07:47] The importance of affordability in the future of energy. [00:11:28] Why propane is the right answer in energy diversification. [15:03.3] Explore propane's evolving agricultural applications. [00:21:34] Insights on the challenges of electrification in ag. [00:26:31] Is the U.S. presently vulnerable in energy security? [00:29:04] The importance of a holistic climate–energy conversation. [00:31:01] What does a wide path to clean energy mean? [00:36:03] Discover the new book, Path to Zero: 12 Climate Conversations to Change the World. [00:38:40] Read more here: Propane Education & Research Council: https://propane.com/ Path to Zero: 12 Climate Conversations That Changed The World https://pathtozerobook.com/ If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

What does it take to scale a business from $20K to multi-millions? In this episode, Rich Moyer shares how he navigated entrepreneurship, from building his first company to running successful franchises. You'll learn why location is key for retail success, the importance of building a strong team culture, and how taking calculated risks can unlock freedom and growth. Rich also reflects on balancing his growing family with a busy career. Whether you're a new entrepreneur or seasoned executive, this episode is full of insights to inspire your next move. Podcast Sponsor: Oswego Private Wealth Management  Subscribe and set notifications to our YouTube Channel.    Where to find Rich: Website:  https://hoppinbrands.com/  LinkedIn:  https://www.linkedin.com/company/hoppin-brand  Facebook: https://web.facebook.com/HoppinCharlotte/?_rdc=1&_rdr  Instagram: https://www.instagram.com/hoppinclt/    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Are you looking for a Third Growth Option ℠ ? In this episode, I sit down with design strategist Jonah Burlingame to tackle the art (and challenges) of executing successful strategies in digital product development. Here are the key takeaways:Strategy Execution is Tough: With only 56% of corporate strategies being successfully implemented, Jonah shares actionable advice on overcoming common pitfalls that derail big ideas, using insights from his experience with Fortune 100 companies and research from Harvard Business Review.The 369 Approach: Developed with a multinational bank, this structured framework evaluates projects through three lenses—desirability, viability, and feasibility—ensuring alignment with user needs and market realities from start to finish.Blending Disciplines: Jonah explains how combining design thinking, lean innovation, and business strategy leads to user-centric products with a forward-looking edge.AI in Action: A case study featuring a fitness company shows the transformative power of AI chatbots and computer vision in creating engaging, tech-driven user experiences.Whether you're navigating strategy execution or exploring the future of AI in digital products, this conversation is packed with insights to help you drive innovation and deliver real impact.Always growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

In this episode of the Measure Success Podcast, Jim Huling shares the secrets behind the Four Disciplines of Execution (4DX). With years of experience implementing 4DX across thousands of teams, Jim discusses how narrowing focus, leveraging leading measures, and creating accountability can lead to outstanding results. Hear his valuable tips for building a disciplined team environment that achieves success beyond expectations. Podcast Sponsor: Oswego Private Wealth Management  Is it your turn to be a podcast sponsor? Find out how!     Listen in and apply these strategies to enhance your organization's focus and engagement!   Connect with Jim: Website:  http://jimhuling.com  LinkedIn: LinkedIn.com/jimhuling   Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Send us a textEvery organization faces the challenge of accelerating change. We help you turn that challenge into an opportunity.Kotter pioneered the science of change through decades of Harvard research and real-world experience. Transformation powered by Kotter gets to the heart of business problems quickly – delivering new levels of performance, leadership, and teamwork.Accelerated Transformation. Strategy Execution. Leadership Development. Powered by Kotter.Laurin's LInkedInScale 2 The Top with Dr. Lyman Montgomery Welcome to Scale 2 the Top," the essential podcast for business leaders and HR...Listen on: Apple Podcasts SpotifySupport the show

On this episode of the Measure Success Podcast, Carl J. Cox chats with Jack Espy, the creative force behind Spirited Hive. Jack reveals the twists and turns of his unexpected journey from real estate to entrepreneurship, including how he's growing a unique product in a crowded industry. He shares how he defines success, manages investor expectations, and the values that guide his brand's growth. Tune in to hear Jack's refreshing approach to building a company and staying focused. This episode is packed with insights for anyone looking to make their mark. Podcast Sponsor: Oswego Private Wealth Management Interested in having the daily, $4M podcast delivered to your email? Sign up here.  Listen now to be inspired!   Connect with Jack: Website:  https://www.spiritedhive.com/  Facebook: https://www.facebook.com/spiritedhive/  Instagram: https://www.instagram.com/spiritedhive/?hl=en    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

What does it take to drive sustained growth in any organization? In this episode of the Measure Success Podcast, Arjun Sen shares his strategies for aligning teams, building trust, and setting KPIs that matter. With years of experience guiding global brands, Arjun provides actionable insights for leaders looking to improve their results. Discover how to: Focus on individual customers to build long-term trust Use storytelling to create a strong, authentic brand Measure success effectively to achieve consistent results Don't miss this opportunity to learn from one of the brightest strategic minds. Update from Arjun, in 2020, he had a podcast conversation with Shoojit Sircar. Little did he know that that conversation will lead to the movie I Want To Talk.  The movie is based on his life journey and is releasing in theaters worldwide on November 22nd!  I Want To Talk, is about celebrating the “Not giving up” spirit in each and every one of us. It is directed by Shoojit Sircar, whose last movie was released in over 200 countries and viewed by over 39 million people. You can find the trailer and a personal message to you from the director and the main actor Abishek Bachchan (who plays Arjun). Save the date, November 22nd, and please plan to watch the movie with your family and friends in a theatre near you. Here is a list of cities and theaters the movie is expected to play in the US and Canada. (Programming of actual show timing will be released Nov 18th)   Where to find Arjun: Website Zen Mango https://www.zenmango.com/  LinkedIn https://www.linkedin.com/in/zenmangoarjunsen/    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work hours dramatically while achieving greater success and work-life balance. Tune in to discover actionable steps for reclaiming time, building sustainable systems, and increasing productivity. Whether you're a seasoned entrepreneur or just starting out, Kris's insights will empower you to make impactful changes. Podcast Sponsor: Oswego Private Wealth Management Subscribe and set notifications to our YouTube Channel. 

Send us a textIn this episode, Steve Coughran reveals six key lessons learned from over 15 years of helping companies grow and thrive. Discover how to simplify your strategy, avoid common traps, and focus on execution using Steve's IAR framework (Initiatives, Actions, Results). Perfect for business leaders looking to streamline strategy and drive real results.Tune in to build a more profitable, impactful business!Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. Support the show

In this episode, Jothy Rosenberg, startup founder and cancer survivor, talks about resilience, grit, and the power of "who says I can't." As a seasoned entrepreneur, he shares insights into navigating startup challenges, building strong teams, and mastering investor relationships. Listen as Jothy discusses what it takes to succeed despite adversity, including how to achieve product-market fit and drive impactful growth. Dive into this episode to find out how resilience fuels success. Listen now to be inspired and learn actionable strategies. Subscribe and set notifications to our YouTube Channel.    Where to find Jothy: Website:  https://www.jothyrosenberg.com  LinkedIn: https://www.linkedin.com/in/jothy/  Facebook: https://www.facebook.com/jothyr  Instagram: https://www.instagram.com/jothmeister/  Twitter: https://twitter.com/Jothmeister  Book Think Like a Tech Founder:  http://mng.bz/wjQa    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

In this episode of the Measure Success Podcast, Alex Rawlings from Raw Selection delves into the complexities of executive hiring in private equity. With a 27% retention rate for C-suite hires in the first year, many firms face costly turnover. Alex shares actionable insights on how to set a high standard for talent, build a robust hiring process, and improve executive retention. If you're in private equity or looking to strengthen your hiring approach, this episode is packed with value. Next month we launch our podcast sponsors program, click to join!   Connect with Alex: Website:  www.raw-selection.com  LinkedIn: https://uk.linkedin.com/in/alexrawlings    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

On this episode of the Measure Success Podcast, we welcome Derek Streat, CEO of DexCare, who talks about improving healthcare access through technology. Derek breaks down how data-driven solutions can alleviate some of healthcare's biggest challenges, like long wait times and provider shortages. He also touches on the ethical considerations of using AI in healthcare, particularly when it comes to balancing patient care with tech solutions. If you're curious about the future of healthcare and how technology can make care more accessible, don't miss this conversation. Subscribe and set notifications to our YouTube Channel.   

This week on the Measure Success Podcast, Mark Podolsky, also known as “The Land Geek,” reveals his approach to financial freedom. Through raw land investments, he has found a way to generate passive income while freeing himself from the stress of conventional success. Mark shares key insights on building a meaningful life by focusing on what truly matters. If you're looking for a new perspective on wealth and purpose, this episode is for you. Next week we launch our podcast sponsorship program. Don't miss out!  Catch the full conversation and start rethinking your success.   Mark Podolsky – Bio & Social Links  http://www.thelandgeek.com/  https://www.linkedin.com/in/thelandgeek/ https://www.facebook.com/thelandgeek https://twitter.com/TheLandGeek  Dirt Rich book : https://www.amazon.com/Dirt-Rich-Ambitiously-Created-Renovations/dp/1544510772    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

In today's episode of the Measure Success Podcast, Dr. Amir Rashidian breaks down why stress isn't inherently bad. Instead, he explains how stress can be a powerful force that drives success—if you know how to harness it. Discover practical tips for managing stress, boosting your health, and thriving in your personal and professional life. Don't miss this insightful conversation! Subscribe and set notifications to our YouTube Channel.    Where to find Dr. Amir: Business Website:  https://www.midatlanticclinic.com  Author website:  https://drrashidian.com  LinkedIn: https://www.linkedin.com/in/amir-rashidian-a0b3a67/  Facebook: https://www.facebook.com/midatlanticclinic/  Instagram:  https://www.instagram.com/midatlanticcc/   Read Dr. Amir's Books: 

In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding people, not just products, is the key to driving sales in today's world. Learn how to build trust, overcome buyer hesitation, and scale your sales team with a human-first approach. Listen now to discover actionable strategies for making authentic connections and improving your sales process. Tune in to learn how to transform your sales strategy today!  

In this episode of Measure Success, we explore the incredible journey of Mark J. Silverman, who went from being homeless to becoming a successful entrepreneur and executive coach. Mark shares how he overcame significant challenges and built a thriving career. This episode offers valuable insights into resilience, leadership, and strategic growth. Don't miss out on Mark's inspiring story and practical advice. Tune in now to learn strategies that can transform your life and business! Subscribe and set notifications to our YouTube Channel.    Connect with Mark: Website: http://www.markjsilverman.com/  LinkedIn: https://www.linkedin.com/in/mark22102/  Facebook: https://www.facebook.com/mark.silverman.54/  Instagram: https://www.instagram.com/markjsilverman/  Twitter: https://twitter.com/mjaysilverman?lang=en