Podcasts about baby got booked

Week number 31 features Geeta Nadkarni with a continuation of last weeks conversation. It starts with an examination of the real value that you put out into the world. Most of us sell ourselves short by selling some surface-level milestone-on-the-way-to-the-outcome thing and so we're stuck forced to charge accordingly. Over time this erodes our understanding of our purpose (clients only get partial results, you get objections and price resistance, etc) and it affects sales and cashflow, which further impedes your ability to truly serve clients at the highest level.Examining the purpose of one's business in this manner inevitably brings up hidden fears and limiting beliefs. Imposter syndrome, a lack of self trust, questions of worthiness, fear of trolls and so on.​One of the ways we help folks attract ideal clients at their new premium price point​ is by teaching them how to get massive amounts of press - which builds credibility, generates leads and turns into cashflow.Which is why when we work with clients, we provide support on both a conscious, strategic level as well as at a subconscious level with mindset coaching and hypnotherapy. Simply put, we use our clients' businesses to change their lives. We help them:CLARIFY their mindset and messagingSIMPLIFY their offer and selling process andAMPLIFY their influence by using uncommon PR strategies​Masterclass: impactwithinfluence.com/masterclassTwitter: https://twitter.com/lifewithgeetaInstagram: https://www.instagram.com/lifewithgeeta/?hl=enLinkedIn: https://www.linkedin.com/in/geetanadkarnimedia/

Week number 31 features Geeta Nadkarni with a continuation of last weeks conversation. It starts with an examination of the real value that you put out into the world. Most of us sell ourselves short by selling some surface-level milestone-on-the-way-to-the-outcome thing and so we're stuck forced to charge accordingly. Over time this erodes our understanding of our purpose (clients only get partial results, you get objections and price resistance, etc) and it affects sales and cashflow, which further impedes your ability to truly serve clients at the highest level.Examining the purpose of one's business in this manner inevitably brings up hidden fears and limiting beliefs. Imposter syndrome, a lack of self trust, questions of worthiness, fear of trolls and so on.​One of the ways we help folks attract ideal clients at their new premium price point​ is by teaching them how to get massive amounts of press - which builds credibility, generates leads and turns into cashflow.Which is why when we work with clients, we provide support on both a conscious, strategic level as well as at a subconscious level with mindset coaching and hypnotherapy. Simply put, we use our clients' businesses to change their lives. We help them:CLARIFY their mindset and messagingSIMPLIFY their offer and selling process andAMPLIFY their influence by using uncommon PR strategies​Masterclass: impactwithinfluence.com/masterclassTwitter: https://twitter.com/lifewithgeetaInstagram: https://www.instagram.com/lifewithgeeta/?hl=enLinkedIn: https://www.linkedin.com/in/geetanadkarnimedia/

Week number 30 features Geeta Nadkarni It starts with an examination of the real value that you put out into the world. Most of us sell ourselves short by selling some surface-level milestone-on-the-way-to-the-outcome thing and so we're stuck forced to charge accordingly. Over time this erodes our understanding of our purpose (clients only get partial results, you get objections and price resistance, etc) and it affects sales and cashflow, which further impedes your ability to truly serve clients at the highest level.Examining the purpose of one's business in this manner inevitably brings up hidden fears and limiting beliefs. Imposter syndrome, a lack of self trust, questions of worthiness, fear of trolls and so on.​One of the ways we help folks attract ideal clients at their new premium price point​ is by teaching them how to get massive amounts of press - which builds credibility, generates leads and turns into cashflow.Which is why when we work with clients, we provide support on both a conscious, strategic level as well as at a subconscious level with mindset coaching and hypnotherapy. Simply put, we use our clients' businesses to change their lives. We help them:CLARIFY their mindset and messagingSIMPLIFY their offer and selling process andAMPLIFY their influence by using uncommon PR strategies​

Week number 30 features Geeta Nadkarni It starts with an examination of the real value that you put out into the world. Most of us sell ourselves short by selling some surface-level milestone-on-the-way-to-the-outcome thing and so we're stuck forced to charge accordingly. Over time this erodes our understanding of our purpose (clients only get partial results, you get objections and price resistance, etc) and it affects sales and cashflow, which further impedes your ability to truly serve clients at the highest level.Examining the purpose of one's business in this manner inevitably brings up hidden fears and limiting beliefs. Imposter syndrome, a lack of self trust, questions of worthiness, fear of trolls and so on.​One of the ways we help folks attract ideal clients at their new premium price point​ is by teaching them how to get massive amounts of press - which builds credibility, generates leads and turns into cashflow.Which is why when we work with clients, we provide support on both a conscious, strategic level as well as at a subconscious level with mindset coaching and hypnotherapy. Simply put, we use our clients' businesses to change their lives. We help them:CLARIFY their mindset and messagingSIMPLIFY their offer and selling process andAMPLIFY their influence by using uncommon PR strategies​

I hope you enjoy our interview with Media Expert, and Baby Got Booked Founder, Geeta Nadkarin. Baby Got Booked is a DIY PR course aimed teaching entrepreneurs how to tell their stories in a way that gets them on journalists' speed dial. 

Geeta Nadkarni is a Speaker, Author, Entrepreneur, Lover of Good Stories and the Founder of Baby Got Booked. This week's episode is all about helping business owners get their names and stories out in front of the masses. Listen in and learn how Geeta uses her expertise and 20+ years in journalism to help entrepreneurs of every stripe do their own PR and gain the credibility, exposure and connections that only come with free press.

Today's guest is a storyteller whose career began at age 12 when she scored her first paid writing gig. Her writing career has only gained momentum since, with regular contributions to Inc., Entrepreneur, and Huffington Post.  She is also no stranger to radio and television. Her work has been featured on CNN, ABC, CBC, The New York Times, Reader's Digest…just to name a few. She is also a keynote speaker, TV personality and host of her own podcast. I mention all of her success getting visibility through different media channels, because through her course Baby Got Booked, she teaches others how to grab the attention of a busy producer, editor, blogger or podcaster, and make an audience fall in love with you. So much of what she shares and how she built her business is about relationship building that I had to have her on On the Schmooze. I've had the good fortune of meeting her in person so I can also confirm that her approachable and fun personality is who she is off stage as well as on. Please join me in welcoming Geeta Nadkarni. In this episode we explore: her thoughts on leadership: “Everybody has the ability to lead, everybody is a leader in their own way.” how her parents saw and helped develop her talent at presenting and storytelling. what it means to be “full of yourself” – when it's no longer about you, it's about how can you show up for other people. the incredibly powerful story of how Spanx founder Sara Blakely's belief in her product made it a phenomenon – after years of effort. her “impact filter” that helps her decide whether to move ahead with a project that she wants to take on – to avoid shiny object syndrome. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 64

Hello! Happy last weekend of summer! We have treat for you today! It’s Geeta Nadkarni! Geeta is an award-winning journalist, speaker, and passionate entrepreneurship advocate. She has over 20 years of experience producing print, TV, radio and new media for outlets including the CBC, CNN, Global TV, Reader's Digest and more and was voted “Best TV Personality” by the readers of the Montreal Mirror. And she has an online course called Baby Got Booked, which teaches entrepreneurs how to do their own PR and get local, national and international coverage within weeks. On today’s episode, Geeta gives us the course highlights on how to get your own press. If you’re looking to learn how to write better pitches and ditch your press releases, you won’t want to miss this one.

Hello! Happy last weekend of summer! We have treat for you today! It's Geeta Nadkarni! Geeta is an award-winning journalist, speaker, and passionate entrepreneurship advocate. She has over 20 years of experience producing print, TV, radio and new media for outlets including the CBC, CNN, Global TV, Reader’s Digest and more and was voted “Best TV Personality” by the readers of the Montreal Mirror. And she has an online course called Baby Got Booked, which teaches entrepreneurs how to do their own PR and get local, national and international coverage within weeks. On today's episode, Geeta gives us the course highlights on how to get your own press. If you're looking to learn how to write better pitches and ditch your press releases, you won't want to miss this one.

We typically book three types of guests on the show. We book producers or editors in the media who have a media platform and are looking for content and experts. We book people who have used the media to launch their brand or grow their business. The third type of person I like to bring on the show is somebody who helps us elevate our game and become a better story (because if you’re living a really great story that’s an excellent first step towards getting attention for it). My guest today, Zane Caplansky, fulfills all three of these requirements because he is a celebrity chef, he owns multiple businesses (all in the food industry), he’s an absolute media magnet extraordinaire and he has his own podcast. If you’re at all in the food industry or want to be in the food industry this is the guy whose show you want to get on.  The Globe and Mail article: There was a huge article in the Globe and Mail (Canada’s biggest English language newspaper). The headline was Caplansky’s Deli goes national with restaurants ‘built for Instagram’. Caplansky’s had re-branded their logo and he offered the Globe and Mail an exclusive on the new logo. Exclusivity: Zane’s offer of exclusivity was attractive enough for the editor to say yes and assign a writer. This only works if you already have an established relationship with a particular editor. Exclusivity is a very sexy thing to the media.  Editing: Once it’s out of your mouth what they report is out of your control. It’s up to the journalist to decide what to print and how it’s going to go. It’s all in the editing. Editors and producers decide what story they want to tell. All you can do is put on your best performance and then leave it up to them to either be sympathetic and favorable or make you look like a jack ass.  Sound bytes: The best thing you can do to prepare for a situation like this is to have certain key sound bytes prepared. They’re not going to want to cut out the sexy bits. Make the bits you want to have come across the sexiest.  Know your audience, know your editor: You do this by consuming the product. You read the paper, you see the kind of stories they are telling and look for trends. What type of story do they keep telling? Then ask yourself how this applies to your business. Franchising: Zane resisted the idea of franchising for years. His thinking was that running a restaurant is hard so running two would be twice as hard. Then he got an offer from an organization to open two franchise locations in the Pearson International Airport in Toronto. He said yes without really thinking through all the possible ways and reasons why it might not work. They became very successful in the most challenging environment possible and that convinced Zane they could grow. Think about how you stand out from the crowd. What do people gripe about? Zane went to the two most common gripes (overpriced, low quality food) and fixed them. Podcast: Zane was invited to be on a radio show. Afterwards the producer called him and asked him to be on a discussion panel the following Thursday. He did and was invited back the next time and the next. Finally the producer told him to just keep coming until they told him to stop. That was two years ago and he’s still on the panel every Thursday. The other members of the panel were seasoned veterans of radio and he studied them to learn from them. One day he stuck his head in the program manager’s office and said “If I was going to pitch you on a food radio show what would I have to tell you?” and the manager said “That’s a good idea, let’s do it.” His podcast started six weeks later and is called “Let’s Eat with Zane Caplansky.” Getting on Zane’s show: Being invited on the show has a lot to do with personality and topicality. Just sending an email saying “I’d love to come on your show” isn’t going to get very far. He wants to know why. Tell him something that’s going to be compelling for him to want to put you on the show. Make it easy for him to say yes.  You can reach Zane on Twitter @Caplansky, on Facebook under Zane Caplansky or Facebook.com/caplansky and Instagram @Caplansky Zane’s Globe and Mail article can be found at http://www.theglobeandmail.com/report-on-business/small-business/caplanskys-deli-goes-national-with-revamped-restaurants-built-for-instagram/article29497520/ I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com Write headlines no journalist can resist, with the 58-headline template pack. [http://www.babygotbooked.com/headlines]

It’s much easier to tell a better story if you are living an amazing story. Tiisetso Maloma falls into that category because he is an entrepreneur many many times over. He’s worked in very diverse industries including but not limited to marketing and PR, photography, graphic design, web design, copy writing, public speaking, event organizing and a lot more. He is about to launch a brand new book which you can pre-order right now called The Anxious Entrepreneur: Anxiety Defeats Creativity and Creativity Defeats Anxiety. I’m excited about introducing him because I think anxiety is a big dark underbelly of entrepreneurship. We will talk about using creativity and story-telling techniques to defeat the anxiety that may be holding you back, maybe crippling your business or if your business is successful sucking a lot of the joy out of your life. What most people don’t know about Tiisetso: Most people think because he is on Facebook a lot that is he very sociable. He is but he is also more of an introvert. He needs time to himself to read, write and do other things that interest him. A lot of entrepreneurs are like that. He’s interested in a lot of things. He’s always been the kind of person who’s dabbled in more than one venture. That alone can cause high anxiety because when you’re running more than one business the risk of failure is multiplied. Where does anxiety come from? As soon as you involve yourself in a number of ventures that’s when the anxiety gates open up, so it’s a matter of keeping focus. This can mean anything from having Facebook and Twitter open while trying to write a blog post or trying to run two businesses at the same time. You don’t want to miss out on anything but you need to stay focused. Defeat anxiety with creativity: Anxiety defeats production. When you are anxious you can’t be creative, when you’re creative you’re not anxious. Chop away anxiety by getting creative. Getting creative could mean going for a walk, going for a run or indulging in something you enjoy like writing or playing music. What if I have a deadline? That’s about energy. When you don’t sleep well you feel it in your body. Take care of yourself, make sure you sleep enough hours and exercise as well. This will help you in dealing with a stressful situation like a deadline. Geeta said she doesn’t think she struggles with anxiety as much as most entrepreneurs do, but she used to. The reason she’s gotten a handle on it is because she’s put in certain habits that are non-negotiable and fitness is one of them. People say they don’t have time. Geeta doesn’t have time either; she’s pregnant, has a young child and runs two businesses. She makes time. Dealing with nighttime anxiety: Start off with the priority tasks. If you do all the priority tasks before noon for example after that fewer things will affect you and anxiety won’t control you. Also, get honest with yourself about your energy cycle. A lot of people ignore their energy cycle, we don’t pay attention to it, and we look to external signals. It’s a lot like letting your body tell you when you’re hungry or you’re full rather than just going by the clock. • Tiisetso Maloma’s website is www.tiisetsomaloma.com • You can try your first workout on www.liftsession.com for free using the promo code Geeta. • I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com • Write headlines no journalist can resist, with the 58-headline template pack [http://www.geetanadkarni.com/headlines]

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why no small business should ever hire a PR agency How business owners can craft a compelling story that piques the interest of producers, reporters, and writers How to obtain fast and concrete wins How to channel passion, momentum, and innovation into your stories Creating stories that entertain, educate, and inform How to give yourself permission to rewrite your story and live into a bigger life Resources GeetaNadkarni.com Baby Got Booked podcast Baby Got Booked podcast with Park Baby Got Booked Labs BabyGotBooked.com Baby Got Booked's Facebook The Joy of Marketing "Worth Every Penny," by Sarah Petty Geeta's column in Entrepreneur Magazine Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Today’s guest is somebody who’s going to teach you how to talk about what you do in a way that makes people want to lean in and hear the rest as opposed to the elevator pitch that makes people say “oh, okay” and the conversation is over. Jenny Beres has run a successful freelance writing business for 10 years. She started with $75.00 in her bank account and quickly transformed it into a six figure freelance copywriting business. She helps brands tell their story in a compelling way and she also helps a lot of freelance writers or freelance social media people run a successful business. So it’s the skill of writing itself, what stories to tell, what stories to leave out and then on the other side of it the business aspect of running a freelance writing oriented business.  Compassion and inspiration: Whether you’re a business owner writing your own copy or you’re a copywriter on a team and you’ve been hired to capture someone else’s story you must write from a place of compassion and inspiration. Those are the two places that marketing copy must come from. You must speak to your audience, which essentially if you’re a business owner is maybe you five years ago before you found the solution to the problem that you were experiencing.  Vulnerability and oversharing: One of the main questions a customer asks is “Do you see me? Can you feel what I’m feeling?” so being vulnerable by saying “I’ve been you” (if you have) is a great place to start. You aren’t coming across as inauthentic but at the same time you aren’t oversharing. Make sure the story you’re telling is the story that’s related to your audience. Find the intersection where your story connects with your target audience. It’s very easy to get lost down that rabbit hole of sharing so much you turn your client green. There is a fine line between being vulnerable and oversharing and that intersection keeps you from crossing over it.  Questions Jenny asks her clients and recommends you ask yourself and discuss with someone you trust: Why you? Why you specifically? This brings out a little bit more of the story and that’s usually where we get a few more details about where they intersect with their desired client. What do you offer differently? What you offer is different even if it looks like the same product or a similar service. You do something differently; we all put our unique fingerprint on our business. Identify your unique fingerprint. Lead with that in your marketing message. Is there anything that you’re currently struggling with? A business owners struggle is going to be different then a potential client’s but you can get into that emotional realm. While you want to maintain a level of professionalism it’s important for the client to tap into how they felt and use maybe how they’re currently feeling about their struggles to tell their story using more compassion and a more inspirational language What was your catalyst? In story telling the great things always happen after the catalyst. The catalyst is what pushed you to make a choice to do something differently.  Who do you serve now? If you look at the first scene of a movie and you look at the last scene of the movie they’re usually photo negatives of each other. They’re usually telling the same story but the rebirth of that story. And the end of your brand’s story should be the rebirth of you. But you always want to include who it is that you’re serving. Who is it now that you’re reaching out to? Who are you paying it forward to? A brand’s story without including your audience simply is just you talking about yourself. You don’t want to isolate your audience from your brand’s story; you want to include them in your success.  When you make a mistake: If you feel like a joke didn’t land right or an email didn’t come across as intended being direct about it is the best way. Jenny said she used to fret and apologize for ten hours whenever she made a tiny mistake and she had to learn to rein that in. She would email the person immediately and say “I just re-read my email and it didn’t come out quite the way I meant. If you took it the other way I’m super sorry. This is what I meant…” and then she would clarify what she meant.  How to contact Jenny: There are several different ways to get a hold of her on her website jennyberes.com.  I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com Write headlines no journalist can resist, with the 58-headline template pack

Do you remember the Herbal Essences commercial where the woman in the shower is going “Yes! Yes!”?  Well, I don’t have the woman in the shower (she’s a model) but I have with me the woman who wrote that ad campaign and made it famous. My guest today is Linda Kaplan Thaler and she is responsible for some of America’s most famous advertising campaigns including the Aflac duck quack and the yes, yes, yes Herbal Essences campaign. She has won 13 Clio awards (which is like the Oscar for advertising) and two were for best original music and lyrics. If you’ve ever heard “I don’t want to grow up, I’m a Toys R Us kid” and Kodak moments that is her. She runs a billion dollar advertising agency in New York City called Publicis Kaplan Thaler. Her latest book Grit to Great (co-written with Robin Koval, who is also the co-founder of the company the Kaplan Thaler Group) is a national best seller that teaches us how to be a better story (other books include The Power of Nice, Bang! Getting Your Message Heard in a Noisy World, and The Power of Small.)  If there was ever somebody who could boil down a brand’s story and tell it in 30 seconds in a way that turns it into a cultural piece of shorthand this is the person who really gets how to do it.  The Grit factor: You don’t have to be born with unbelievable talent. 98% of really great people have, not the It factor, but the Grit factor. Anybody can develop grit; you don’t have to be born with it. That is what the book Grit to Great is about.  Most important factor: Linda and Robin couldn’t figure out why they were so successful and winning almost everything they were pitching. They knew it wasn’t because they were geniuses. Then they realized when they started doing post interviews with clients such as Wendy’s or Proctor and Gamble and would ask “why did you award this to us?” they would always get the same answer which was “Your work was great, everybody else’s work was great too but we didn’t think anybody could work harder than you did.”   Famous examples: They started looking at famous people who have done extraordinary things but were completely ordinary growing up. Colin Powell was a C- student in college until he discovered the ROTC and decided he wanted to devote his life to service in our country.  Steven Spielberg was rejected from film school three times. Michael Jordan couldn’t even make his high school varsity basketball team. Walt Disney got fired from his first job because he lacked imagination. What did these people have? They weren’t brilliant, they weren’t particularly talented, they had the Grit factor.  G.R.I.T:  Guts, Resilience, Initiative, Tenacity Your 90 year old self:  Jeff Bezos of Amazon tells a great story about how everybody told him he should stay at his comfortable Wall Street job instead of starting amazon.com. He had a conversation with his 90 year old self who said “Of course you’ve got to do this. Do you want to turn out being this age and never even tried something that you really really want to do? “Have a conversation with your 90 year old self (in the privacy of your own home of course) and you will know exactly what you should be doing.  Advice that took Linda out of the baby pool and into the ocean: Every time you do something for somebody you are throwing out a positive imprint or a seed. That seed will blossom and grow in ways you can’t even imagine. Do not expect anything when you do something nice for somebody. In some way, shape or form the universe is going to pay you back and it’s going to be unbelievable.  Grit Quiz: On Linda’s website grittogreat.com you can take the Grit Quiz to access your Grit level and to see where you have potential to develop it even more.  Grit to Great: You can buy the book on grittogreat.com or on Amazon or anywhere else there are books. An audio version is also available.  Linda is on twitter @lindathaler2 and Facebook as Linda K Thaler. Share with Linda a habit you’ve developed that’s moving you forward towards your goals. She often posts people’s stories of where their Grit took them. Or if you have any tips to share they send them out almost daily.  I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com Write headlines no journalist can resist, with the 58-headline template pack

Have you ever bought a copy of Inc. Magazine, read it cover to cover and ripped out pages to use as a blueprint to create your dream business? Today’s guest is none other than James Ledbetter, editor of Inc. Magazine and Inc.com. Prior to this position he was the founder and editor of The Big Money, which is Slate’s business and finance site (if you’re familiar with slate.com) and the opinion editor for Reuters. He has also been deputy managing editor of CNN Money and senior editor at Time and is the author of four books. Today he’s going to spend some time with us telling us what sort of stories excite him, what his inbox looks like and how you can pitch him in a way that gets you an invitation to join their contributor network so that you can have your own column in Inc. Magazine. Vetting process for contributors: They ask contributors questions such as what is it that you want to write about? What is it that makes you qualified to write about it? What are you going to offer us that no one else can offer us? Then they ask them to give them ten headline ideas for columns that they would write. Then they give them a set of guidelines, a mission statement and some training on CMS. Depending on how often the person is writing there is a try out period between 4-8 weeks. During that process the contributor is watched closely and given feedback if something seems off. Choosing the right content: What distinguishes Inc is that they are always trying to tell the story from the point of view of the entrepreneur. How did this person make this happen? How did they overcome the obstacles that are well known to people in small business? What makes them tick and what can readers take away and use in their own business? They do reader surveys once a year and one of the questions is “how often in the last 12 months have you taken something from the magazine, ripped it out and used it in your business?” and the numbers have been really gratifying. Copyright: The copyright is temporary. They are not in a position of wanting to own all the rights to everything that they publish online. They ask for exclusivity for a certain number of weeks and when that period is over the writers can do absolutely anything they want with it including re-publishing it elsewhere or turning it into a book. Paid and unpaid columns: They pay columnists who write at least six posts a month minimum. They pay on traffic at a rate of $9.50 per 1,000 U.S page views. For most people it helps with the grocery bill but is not enough to make a living but a handful are making a lot. James inbox: James gets 200-300 emails a day. He looks for ones that stand out and have a targeted and modest goal. Emails that get deleted immediately: Emails with 7 MB files attached will be deleted immediately due to limited storage space. People that send out multiple emails and forget to change the name so James will get things like “Dear Doris”; if your attention to detail is that low he doesn’t want to deal with you. Email subject lines that grab his attention: An email with a subject line that already sounds like a headline story is one he would respond to. For example he got one with the subject line “Is there a doctor on board?” which was about an app that lets you consult a physician while you’re on flight. Piece of advice that took James out of the baby pool and into the ocean: At his first job in journalism as a summer intern for a magazine called The Wilson Quarterly the man who ran it told him “never come to your boss with a problem, come to your boss with a solution. If it’s the right solution you’ve done him or her a favor but if you just come with a problem you’re making his or her life worse.” If you’re curious about what it’s like to pivot a young business when the front man (or front woman) is pregnant and is changing the business model you can follow the babygotabump column I write for Entrepreneur.com. Just look for hashtag #babygotabump I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com You want to make sure journalists ipen your email? Write headlines no journalist can resist, with the 58-headline template pack

Jason Silverman is a Martial Arts Master Instructor, Information Marketer, Marketing Expert & Coach, Sought-After Speaker, CEO of Powerful Words Character Development and Co-Founder of Dance Sites Done Right/All Star Cheer Sites. We met when Jason interviewed me on his podcast which is called The Real Deal. We talked about specific strategies that dance, cheerleading and martial arts studios can use to get themselves media coverage. Jason has helped and continues to help more than 500 studios worldwide with a marketing system right out of the box that helps them bring in, retain and engage with their clients. Licensing: Jason started by piloting seven people to make sure the system would work when someone else was running it. They did the pilot program for about a year then decided to take it farther. They got a website and merchant account and Jason called three people in the industry that he knew well and asked them to tell people. Overnight they had around 100 new clients. Their System: It is a powerful words system they created of how to teach personal development in a facility. This is something a studio owner would teach their teachers to implement in class. In cases where the owners are also the instructor, they are teaching the lessons and using the material to better market their facility. For them it is a short cut. Whiteboard: The steps to have a whiteboard video script are more intensive than writing your own script. So if you do that first you use that as cliff notes as you’re doing your own video. Jason called some of his clients and they agreed to answer questions about the business while Jason recorded the conversations. Each client came up with one thing he had never thought about. From those conversations you figure out what the most important parts are and break it down as if telling a story at a cocktail party. Units: When you’re going to have conversations with people schedule a start time and end time. Use units of time of five minutes. How many units do you need? You shouldn’t need more than one or two units. There are a lot of units in one hour. This way you become a lot more accountable for your time.        Tips for licensing: There is a big difference between franchising and licensing. Make sure you aren’t operating an illegal franchise. Check your local laws Build your system; pilot it with 5-7 people you know across the country (the pilot people pay for it). Keep a diary every day of not just what you’re doing but also what you’re hearing and what you wish they knew. Make sure that you can get people to do what you need them to do.   For more information visit jasonmsilverman.com AllStarCheerSites.com is Jason’s website with the marketing video Geeta likes. If you’re curious about what it’s like to pivot a young business when the front man (or front woman) is pregnant and is changing the business model you can follow the babygotabump column I write for Entrepreneur.com. Just look for hashtag #babygotabump I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com You want to make sure journalists ipen your email? Write headlines no journalist can resist, with the 58-headline template pack

My guest today is the guy who spent thirty years bringing life into focus as one of the U.S’s most sought after portrait photographers, and is now inspiring creative entrepreneurs to leverage their so called lack of focus. Jeffrey Shaw actually believes that it is a good idea to chase the metaphorical squirrels all over the place. He’s a business coach, speaker and host of the popular business podcast “Creative Warriors” (in fact we met when he had me as a guest on his podcast). Jeffrey is also a contributor to the Huffington Post, the creator of the online training program “The Creative Warrior” and has been sighted in various publications and trade journals. If you have trouble with “creative chaos brain” where you look at a blank wall and see three hundred different opportunities and you tend to run in seventeen different directions at any given time and are still trying to run a business and be successful and have relationships etc then this is the episode for you. Creative’s in business: The root of the problem for creative’s in business is that the rules of business have been set forth, established and followed by a very traditional mindset. Those who go in business using their creativity, selling their talents and creative thoughts and transforming people’s lives follow a very untraditional way of being in business. Hook: For a traditional business they put their effort into understanding their niche. A creative person who’s building their business on the inside out should put an equal if not far greater amount of effort into establishing what it is that they want to stand for. When we’re clear on our purpose we may wear many hats but they all hang on one hook. Figure out the hook. What is the one thing that all the hats are going to hang on? The hats are an expression of that. Renaissance: This philosophy is grounded in the renaissance of the 1400’s. Jeffrey believes the movement he’s creating is the new renaissance movement established on the same principals of the original renaissance of the 1400’s. It was a compliment to be called a renaissance person. It was a compliment to be good at many things. This is not about doing many things half assed. This is about being very good at more than one thing. Exercises Jeffrey puts his clients through: Step one: Take the lid off. Usually where those ideas came from there’s a million more behind it. Step two: Ask yourself the question “What is it that throughout my life people have complimented me on?” Our gifts are so natural to us that we don’t even see them. What’s of ease to you the world probably wants more of from you. Step three: Ask yourself “What drives me crazy?” Most often what people are most driven to do. Special offer on Jeffrey’s Seven Day Mini Course: Jeffrey has a seven day online program called “Week of the Warrior” that you can find at weekofthewarrior.com. Once a day you’re asked a powerful question. When you reply with your answer you get a little piece of the puzzle. At the end of the week those seven pieces of the puzzle come together to create the path of the creative warrior, which is a non-linear path for a creative person in business. It is normally $37.00 but Geeta’s listeners can get it for free with the promo code: podcast. Find out more about Jeffrey at jeffreyshaw.com Geeta’s blog at geetanadkarni.com for a review of Gay Hendricks book The Big Leap which she reviews as being one of the best books she read in 2015. I love hearing from you. I am @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com Write headlines no journalist can resist, with the 58-headline template pack: www.babygotbooked.com/headline

My guest today is consultant and speaker Steven Gaffney. He runs a wildly successful seven figure business and is in the National Speakers Association Million Dollar Club. His platform is honest communication. He’s tall, dark and handsome, he’s rich and his platform is honest communication (like the perfect man). He’s the author of five books: Just Be Honest, Honesty Works, Honesty Sells, Guide To Increasing Communication Flow Up Down And Across and 21 Rules For Delivering Difficult Messages. His latest book is Be A Change Champion: 10 Factors for Sustaining the Boom and Avoiding the Bust of Change. Honest communication: People tell Steven “I am honest” and he will say “Well you’re probably lying.” This is not about the ethical point of view about truth or lies. The biggest problem is not what people say it’s what they leave out, what they don’t say. If you can get others to get the unsaid said so they can speak their truth and we can speak our truth without somebody flipping out on us then relationships are dramatically improved. Recognizing dishonesty: Someone who only shows one emotion is most likely lying. Why? Because human beings have a range of emotions. If you’ve ever had anyone say to you “Everything is great!” that’s impossible. Likewise someone who is always complaining and belly aching is also not telling you the truth. It doesn’t matter how miserable they are inside there are at least some good things they can be happy about. Too much truth: There is a saying we all grew up with which is “treat others the way you want to be treated.” If the roles were reversed what would you have wanted the person to say to you? Everyone always says they would want them to tell the truth. Someone who is over sharing is still being dishonest because they are doing a lot of talking but aren’t really saying what’s on their mind. Blind spots: We don’t always recognize how we come across to others. The reason we need to get feedback is because we really are blind to how we come across. Sometimes somebody will say “I’m aware of my blind spots.” Do you realize how silly that sounds? If you knew what your blind spot was it would no longer be a blind spot. This is the value of having really good friends and people that will speak our truth. That’s why we want to cultivate a relationship with people that will actually speak their truth to us. When they do even if we don’t like it we should at least appreciate that they’re speaking their truth to us. That’s how we learn and grow. Hurting people’s feelings: When you say “I have some feedback to give you, is it okay?” or “Do you really want to hear the truth?” they can already tell it’s not going to be the most favorable. A lot of times people will say they are being honest but they are really being brutal. There’s a big difference between honesty and brutality. Three keys to good, honest communication: Be fact based Make a request End with an appreciation State the facts, make a request and end with an appreciation. For example “I noticed that you said you didn’t want to hear about what happened to me yesterday. My request is I’d like to share with you what happened because I think it’s really important as we look at what we’re doing moving forward. Because I really do appreciate our relationship and I value us having an open, honest communication.” You can reach Steven at his website justbehonest.com where you will find a lot of free articles and videos. If you do something that Steven shared in this interview and send him an email about it he will send you the electronic version of his first book Just Be Honest for free! Steven’s email: steven@stevengaffney.com Read Geeta’s blog for a review of Gay Hendricks book The Big Leap which she reviews as being one of the best books she read in 2015. I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life here at Baby Got Booked HQ follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com Write headlines no journalist can resist, with the 58-headline template pack

Today I’ve invited three of our students to share some of the results they’ve had building exposure, credibility and growing their businesses using the media. Lauren Victoria from Hawaii launched Aloha Crate, a subscription box that sends Hawaii treats to people all over the world. We’ll talk about her experience launching her company using just social media and how she landed her first television interview. Julie Creffield from London U.K is a runner, fitness enthusiast, professional speaker and author at toofattorun.co.uk. Her award winning blog and exploits have been featured in press around the world including the U.K’s Daily Mail, The Today Show and the Huffington Post. Joanne Giacomini from Montreal is a writer and blogger at exceptionalmomchild.com. She is the mom of a son with autism and she writes and speaks on the wonders of parenting a special needs child as opposed to just the medical side of things. She joined the course in September 2015 and in a few weeks she landed regular blogging status with Huffington Post Parents, Wise Women Canada, Mommy’s List and more. She’s been featured on local breakfast television and radio shows. All this for someone who didn’t have a single media credit to her name three and a half months prior to this recording. All three of these women not only live in different corners of the world but also have very different types of businesses. Today we will get to meet these amazing women I have had the privilege of working with. Lauren Victoria: When Lauren first launched Aloha Crate at the age of twenty-three she anticipated thousands of customers pouring in but only had three even after a big social media campaign and paying for Ad’s. She realized social media wasn’t cutting it. She reached out to a reporter that she had previously worked with and got into the newspaper. Then a week later a friend of hers told her there was a spot open on the morning news. They got on the morning news a week later and even before she left the station her phone was exploding with orders. It was nonstop the entire day. That was twelve months ago and she recently sold the company for a sizable sum. Here's Lauren's blog. Julie Creffield: Julie set up her blog in 2010 after coming in last in a race. She thought that was funny so she started blogging about it. It was never meant to be a business it was supposed to be a hobby while she was training for a marathon. The blog got a lot of interest from women who said they were fat and liked to run too. A lot of the things she was talking about they said happened to them. There was a lot of excitement before she even turned it into a business. She redesigned her website and it went viral but she didn’t have anything to sell. She had all that traffic but wasn’t making any money because she wasn’t selling anything. So she made t-shirts with her too fat to run slogan on them and things took off that way. Women started wearing her t-shirts and people would ask them about it and they would direct them to her blog. Julie said one of the things that helped her was to think about her target audience. In her case it’s overweight and inactive women who have been burned before by diet companies. She knew she had to build up trust with these women. They weren’t going to go on her site and buy an expensive coaching program right off the bat. She had to provide smaller things and things they could download for free. They wanted to get to know her and understand that she’s going to help them before they will pay money. (Check out her books here) Joanne Giacomini: Joanne said her son is raising her. He teaches her how important it is to live in the moment and how our children teach us to be better human beings. She started her blog last fall. She had so many stories about her son and people were encouraging her to write about the other side of autism. Not about the medical side of it, not about the therapies, but about what it’s really like living and raising a son and the journey that she’s on. So she started her blog and people started responding to it. Friends told friends and it started to grow. Then she realized she had a business idea, she could be helping to empower mom’s to live life to the full with their children and give them the tools and tips and techniques they need to live a better life with their family. She emailed Barry Morgan at CJAD (radio station in Montreal) and she was amazed when he called and said he would love to have her on the show. I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life here at Baby Got Booked HQ follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com.

Today we’re going to be doing something a little bit different. If you’ve been listening to the show for any amount of time you know we tend to have people who fall into one of three categories. We have media professionals who are producers, high ranked journalists or podcasters looking for experts just like you. We also have people using the media to catapult their business to the next level. The third type is somebody who’s out there living an amazing story, helping others do the same and is going to help you become a better story. I am a firm believer that everything is story. We are defined by the stories we tell ourselves, our reality is defined by the stories we see around us that we carry in the back of our minds whether we’re aware of them or not. That tends to either propel us forward or hold us back. Nobody knows that better then my guest today, Pascale Landriault. She is a certified HR profession and a postmaster in NLP (Neuro Linguistic Programming). She is also a life and business coach and her specialty is helping folks design the career of their dreams. NLP: Neuro Linguistic Programming is a practical approach to help people achieve their goals or achieve any kind of transformation. NLP is a series of models based on people who have had success in certain areas. It will help people improve their behavior if their behavior is not helping them out. It can either help them expand their capabilities or even alter or improve internal states. It’s also very big in facilitating communication. Perfectionism: Perfectionists live in the illusion that perfection can be reached, but it actually can’t be reached. They live in perpetual insatisfaction. They are rarely satisfied with their work or anyone else’s work. They are afraid of making mistakes, afraid of failure, have difficulty delegating and often say “I should have “or “I could have”. How to know you’re a perfectionist: If any of the above applies to you. If you’re sensitive to criticism, have an all or nothing attitude, have difficulty accepting your limits, are afraid of asking or receiving help, feel like you always need to be in control and feel like if you quit being a perfectionist you will stop performing and become mediocre or lazy. Tips for the perfectionist: The first step is to become conscience of your tendency to be a perfectionist and really evaluate the impact of your behavior. Make the decision to change. Identify your beliefs around perfectionism and change them. For example one belief could be “I should not make mistakes”. Challenge it by asking yourself if that’s really true. What is the worst that could happen if this were true? Identify your beliefs, question them and then find three examples in your life where the opposite is true and write them down. There is a recommended book by Byron Katie titled Loving What Is. It is based on her technique called “the work” which is really working on thoughts and belief systems that aren’t necessarily useful to us. Tips for the procrastinator: Take your goal or plan and cut it up into smaller, manageable bites. Take each activity and put it in order of priority Give a time limit for each activity To find out more about Pascale’s work and how she can help you overcome procrastination and perfectionism and step sideways into a career and life of your dreams visit Pascale Landriault's website here The Big Leap, Conscious Loving Ever After, Lasting Love and Five Wishes are available in audio format on audible.com or you can find any one of Gay’s 30 books on Amazon or at your local bookstore. If you would like to read my own review of The Big Leap you can find it on my blog at geetanadkarni.com. The post is titled The Best Book I Read in 2015 and Why You Should Read it Too. I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life here at Baby Got Booked HQ follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com

    Ever found a book that seemed to contain all the secrets you’ve been struggling to unlock and then have that book pop into your life right when you need it the most? That’s how I felt when I cracked open the spine of The Big Leap, one of thirty books written by my guest Gay Hendricks. Gay earned his degree in Counseling Psychology from Stanford University and has been a leader in the field of relationship transformation and body-mind therapy for more than forty-five years. I’ve come to truly believe that one of the biggest business breakthroughs will happen on the heels of a personal breakthrough. Your business breakthroughs are almost always if not always related to personal breakthroughs and the central theme of The Big Leap confirms this. Upper limit: In The Big Leap Gay Hendricks puts forth the idea that most human beings have an upper limit. We have a glass ceiling, a set point for happiness. The moment you hit that glass ceiling (which is invisible unless you go looking for it) you will find a way to self sabotage and bring your happiness level down to something that’s a little more comfortable. The Big Leap: Gay Hendricks first discovered the upper limit problem in himself when he was thirty. He began to become aware that when things would be going well he would find some way to sabotage himself so that he came back down to where he was before or worse. In working with clients in his therapy practice he began to look for this and found that’s pretty much a universal human concern. This led him into figuring out exactly why this occurs and The Big Leap is the result of what he discovered over the next thirty years. Unique ability: Every human being if they are sensitive to themselves and begin to inquire gently and mindfully into themselves will discover they have one really unique ability. This will be something that they are so attuned to and good at that it becomes an effortless way of expressing their true genius in the world. There’s a phrase from one of the gospels that didn’t make it into the official Bible, the Gospel of Thomas. It says “If you bring forth what is within you, what is within you will save you. But if you don’t bring forth what is within you, what is within you will destroy you.” We are both beckoned by and fear the expression of our fullest potential, the big fears deep in ourselves. Extreme circumstances: Everyone, no matter where they are in life can find areas where they are limiting themselves about how happy they could be. It hasn’t been tested out whether someone can be happy in extreme circumstances but most situations in life are not that dire. Most of us manage to keep ourselves miserable even in circumstances where we don’t need to be miserable. Four Big Fears Fear of outshining other people. This fear often comes to us as children when we compare ourselves to our brothers and sisters. Fear of creating more burden. The yearning to do something beyond what you’re doing now but not doing it is resisting the added burden to your life. This fear is not based in reality and can evaporate once you begin to work with it a bit. Fear of leaving behind or being disloyal to people who were there for you in your past. Fear that something is fundamentally wrong with you. You haven’t really done anything wrong but it’s something someone accused you of so you take on this guilt as if you’ve committed some imaginary crime. Einstein time: Someone once asked Einstein to explain the theory of relativity in simple terms. He responded “An hour with your beloved goes by like a minute, but a minute sitting on a hot stove goes by like an hour.” If you’re in a painful situation you’re trying to withdraw from the experience and in the act of withdrawing time slows down and becomes a factor. When you’re with your beloved your cells are wide open and you’re experiencing the flow of love and time becomes irrelevant. When you find out you’re resisting time that’s a sign that you’re not tapped into your genius. Visit Gay Hendricks website at www.hendricks.com The Big Leap, Conscious Loving Ever After, Lasting Love and Five Wishes are available in audio format on audible.com or you can find any one of Gay’s 30 books on Amazon or at your local bookstore. If you would like to read my own review of The Big Leap you can find it on my blog at geetanadkarni.com. The post is titled The Best Book I Read in 2015 and Why You Should Read it Too. I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life here at Baby Got Booked HQ follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com

Co-host and entrepreneur, John Lim, interviews Baby Got Booked founder, Geeta Nadkarni, on her journey as a storyteller and an entrepreneur. Geeta candidly tells her extraordinary story; reflecting how early entrepreneurial failures led to monumental successes with Baby Got Booked. Moreover, Geeta shares her winning philosophy that you have to "create compost" before you can create gold, which starts with getting out of your own way. More at www.bemovingforward.com. Follow us on Facebook, Twitter, LinkedIn @Bemovingforward The Corporate Cliches Adult Coloring Book is available on Amazon and Barnes & Noble online: Just go to Bit.ly/corporatecliches  

There comes a moment in every entrepreneur’s life where they sit down to Google “how to write a press release”. My next guest will answer that question in a way that NOBODY else is talking about. Geeta got her first paid writing gig when she was 12. She’s been a journalist for more than 2 decades, working for CBC, CNN, Global TV, Reader’s Digest and more. She recently launched Baby Got Booked, an online course designed to teach entrepreneurs how to do their own PR, find the journalists who are looking for them, and build the credibility that only comes from unpaid press.

There comes a point in every entrepreneur's life when you realize that your message can not be delivered one person at a time if you want to have an impact. And before you know it you're Googling your fingers off trying to figure out how to increase your exposure, write a press release or just navigate the complex world of PR.  Media maven and passionate entrepreneurship advocate Geeta Nadkarni has 20+ years of experience producing print, TV, radio and new media for outlets including the CBC, CNN, Global TV and Reader's Digest. She is a regular contributor to the Huffington Post and Entrepreneur magazine and was voted “Best TV Personality” by the readers of the Montreal Mirror.  Geeta is a master of communicating from the inside out. Her online program, Baby Got Booked is helping students get the exposure needed to bring their message to the world.

The effervescent Geeta Nadkarni – who wowed the audience of 1700 professional speakers at the National Speakers Association “Influence” conference – tells us how to be a “media magnet” by doing our own public relations. In this short interview, Geeta and Green Connections host Joan Michelson (also a pr maven) share some easier-than-you think tips for leveraging the media to build your audience without hiring a PR firm. Priceless. Geeta recently launched Baby Got Booked, an online training course that helps entrepreneurs and experts do their own PR.    For tips that you can apply today to get booked, listen now, and subscribe to Green Connections on iTunes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 1.1: John Lee Dumas of Entrepreneur on FireIn this first installment of Baby Got Booked The Podcast, we are SO LUCKY to welcome entrepreneurship and podcasting mogul John Lee Dumas! John is the founder and host of the Entrepreneur on Fire, a podcast showcasing today's most inspiring entrepreneurs. Entrepreneur on Fire was voted the Best Business Podcast on iTunes in 2013, has more than 1 million downloads per month, and also happened to be one of the major tools that kept me going when I was first launching Baby Got Booked. You can probably imagine what getting in front of 1 million people could do for your business. In this episode, John Lee Dumas shares EXACTLY what he and his team look for in a successful pitch, so that you that you can have that kind of exposure for your business. Plus: John explains what to do if you swear on a podcast (phew).So...are you ready to ignite?What happens behind the scenes when you pitch EOF:EOF receives 100+ pitches per month, plus about 5-10 recommendations per month from past guests (which often get to skip the queue) John's VA does the initial pitch triage, and asks people to fill out an application. 70% of would-be guests don't take the time to fill out the application, so those that do are seen as more serious,  and have a leg up!Every once in a while, John gets a personally written pitch that he fully reads--which are clearly not boiler plate. These pitches totally skip the line.John's defines an expert as: someone who has taken the time to learn about a topic, and who is willing to share that knowledge with others. (Sound like you?). John's favourite stories for Entrepreneur on Fire are:All about the transformation people get from EOF, and the ripples of the showHonest, personal, and are so vivid that take listeners along with you (so they can smell the grass of the field where you had your big a-ha, or biggest failure). Pitches that rock John's world: Refer to EOF and how it has changed their livesGet creative in terms of format Share their journey to success, and can speak to a recipe for successDo not pitch:Self-serving product pushes. EOF is about you and your journey, so when you don't share that, it's clear you haven't done your homework.When to pitch EOF:EOF requires a lead-time of 3-4 months. Make sure Fire Nation gets the most out of your episode by:Setting up a link to a free cheat sheet, book, or video (this also grows your list!) that listeners can accessCentering the audience in your content. When preparing for the show, ask yourself: what is the best way I can tell this story to benefit Fire Nation?You are ready to pitch EOF when:You listen to the show and realize that you think of the guests as peers (similar accomplishments, their journey resonates for you etc).Ready? Send your pitch to John at: eofire.com, where you can fill in the application form.John's #1 piece of advice to move out of the kiddie pool and into the ocean: if you want to be, do. For more...Listen to the Entrepreneur on Fire podcast here at EOF HQ. Check out John's AWESOME free podcasting course here.Check out John's free webinar course (which is soo on my bucket list) here. Access the Amazon's #1 book on podcasting, Podcast Launch, for free here. To hear John and Geeta talk about why Geeta hated it when John said "Are you ready to ignite?!" (and some tips on entrepreneurship, too), check out Geeta's EOF interview here. To find out more about the Baby Got Booked course, click here!

There comes a moment in every entrepreneur's life where they sit down to Google "how to write a press release". My next guest will answer that question in a way that NOBODY else is talking about. Geeta got her first paid writing gig when she was 12. She's been a journalist for more than 2 decades, working for CBC, CNN, Global TV, Reader's Digest and more. She recently launched Baby Got Booked, an online course designed to teach entrepreneurs how to do their own PR, find the journalists who are looking for them, and build the credibility that only comes from unpaid press.