Podcasts about cat howell

Cat Howell is the author of Magic Source Codes: The Craft of Reality. We start the 8-Week Novel Writing Workshop on Monday, this is your last call. TWO spots left. […]

In this episode of Higher Density Living we join our special guest, Cat Howell, and Jason Rigby as they explore the secret of financial success. Cat Howell stands as a the pioneer in the idea of creative financial coaching. Infusing a higher sense of awakening  in discovering your wealth, both the material and non-material, Her philosophy transcends traditional financial paradigms, delving into the mystical art of transforming aspirations into tangible wealth. With a fervent belief in the alchemy of wealth, Howell champions the fusion of practical techniques with visionary thinking, revolutionizing the way individuals perceive and attain success in life.   Howell is the best-selling author of Magic Source Codes (The Alchemy of Being and the Alchemy of Freedom). She is currently working on various projects related to new ways on understanding personal financial growth and spiritual coaching. She also host her own podcast the Flow Protocols which talks about the Alchemy of Wealth and Wellbeing. Cat has solid engagement with her community, bringing waves of new ideas to the greater spiritual community.    Howell shares her experience during a period when many startups were seeking funding, there was a significant event involving Silicon Valley Bank that led to a major bank collapsing. This coupled with the revolution of techpreneurship and AI related business industries sprung a ripple effect on venture capitalists and caused a shortage of available funding. Consequently, numerous tech companies faced financial difficulties and were forced to shut down within a short span, typically due to their high expenditure each month, known as a "burn rate."   This financial strain resulted in widespread layoffs across prominent tech companies like Facebook (now Meta) and Google. Meanwhile, during this challenging time, you found yourself in bed, unable to sleep due to immense pain.   In her turbulent experience in venture capitalism and start-up business, Cat shares her journey through a business career has been marked by numerous failures. However, the most significant shift occurred when she began to change and embrace the idea of mindset – understanding how her own thoughts and perspectives influence the outcomes of an achievement. This realization led to rapid growth in her business. There was a point when the focus was on helping agency owners through Facebook ads, and she was fully immersed in it. It is passion, something she lived and breathed every day.   There is a brief decline in her business, as she lost energy. The thrill she once felt for work diminished, and she found myself losing interest in staying updated with Facebook's algorithm changes. Despite this, Cat Howell teaches about her experience on regaining back energy and passion. She felt hesitant to make changes or walk away because the business was thriving. She felt trapped in a situation where success had become a constraint. Eventually, this internal conflict led to a deep depression that forced her to step away from the company, as it reached a critical point affecting mental health and well-being.   In essence, Cat Howell's business journey was marked by significant personal growth through understanding the power of mindset. However, the success she achieved also became a source of confinement, leading to a struggle between personal fulfillment and the pressures of maintaining a thriving business. So where does fullfilment and “success” come through the picture?   The answer is within the Alchemy of Wealth. This is not determined by the material attainment of resources such as money and properties, or career decorations or progression, but it is a mindset and a lifestyle.   When things start aligning in your favor, it becomes easier to take bigger steps forward. You take things on your own matter, convert them into your advantage. You'll find support in those moves. However, if you seek freedom, more flow, time, and money for yourself while feeling overwhelmed, burnt out, frustrated, or stagnant daily, you cannot expect progress. Don't act surprised if you're stuck in this cycle and not achieving what you desire. You're the primary influencer, you have the Free Will to determine your life.   When you consistently align your intentions with clarity and review them daily, you set a powerful process in motion within the Universe. Even if you lack the courage or clarity to adjust your actions accordingly, support will manifest for you. Often, this support emerges amidst chaotic situations, which serve as catalysts for transformation and change.   Having a vision. of care and love towards wealth is like the internalizing the feminine character of your intention your imagination. You get to visualize as things become about what you intend for yourself and you activate that. Because waiting is not an option, the blind and drifting arrogant bliss.   If you wait for money, it's like waiting on your reflection – it won't make much sense. Foster a healthy relationship with money as you would in any human relationship, and it will guide the social dynamics and power dimensions that goes along with it. Show gratitude, appreciation, and embrace a playful approach rather than solely focusing on generating monetary wealth or acquiring more clients each day.   Ask yourself: "How can my business and I experience play, flow, or gratitude today?" Apply this mindset not just to your business but also to your relationship with money. Cultivating a positive relationship and approach is key to progress. Small acts, like expressing gratitude while spending money, can pave the way for more significant changes and actions. The relationship between an individual and their finances is compared to nurturing a human relationship, urging people to approach it with appreciation and a sense of play rather than solely focusing on making money.   At the core of Cat Howell's teachings lies a pivotal shift in mindset. Rather than viewing wealth as an elusive concept, Howell advocates for a transformational change in perspective. The alchemy of wealth, as she describes it, begins with altering one's beliefs about money and abundance. It's about embracing the notion that wealth isn't merely about material possessions but also about creating a life of purpose, impact, and fulfillment.   She advocates for actionable strategies, including leveraging digital platforms and diverse income sources. Howell's approach is firmly grounded in actionable strategies. Through her guidance, individuals are encouraged to explore diverse avenues of income generation.   External conditions, such as relationships, can create an illusion. You'll need to decide whether to shift your focus toward things that genuinely excite you, even if it means stepping into the unknown without a clear idea of how it will work out, break free and manifest positive energy for your wealth, be it mentally or spiritually. To change the negative self-talk in your mind, surround yourself with people who have normalized receiving and ease. Our social circles greatly influence us, so being around those who effortlessly receive can reshape your mindset. By acknowledging and focusing on these small instances of ease in your reality, you can gradually shift your mindset.    Cat Howell's vision extends far beyond the individual pursuit of wealth. It resonates with the idea of a collective shift—a movement where the alchemy of wealth isn't confined to a select few but becomes an accessible reality for anyone willing to embrace it. Her mission is to empower and inspire individuals worldwide to tap into their potential, unlocking the alchemical secrets that lead to financial freedom and a more fulfilling life.   In conclusion, the alchemy of wealth, as elucidated by Cat Howell, isn't merely about accumulating riches. It's a transformative journey—an amalgamation of mindset, strategy, and purpose that transcends conventional financial wisdom. By embracing this alchemy in the context of higher density living, individuals have the opportunity not only to amass wealth but to lead richer, more purpose-driven lives.   Are you ready to embark on this transformative journey and discover the alchemy of wealth with Cat Howell?   As always, Higher Density Living reserves no dogma because only the truth prevails in the universe. History is judged by enlightened communities, and the Higher Density Living podcast is committed to the same cause. You are the center of the universe. Thank you for joining us on this cosmic journey, and we look forward to sharing more fascinating topics with you in the future. Stay tuned for more episodes where we delve into the profound principles that shape our existence. Remember to like, share, and subscribe for more mind-expanding content!    Please Support our sponsors TARTLE.CO. It is the only marketplace in the world that provides profit to you. Your personal data will serve for helpful causes. Unlocking human understanding through sharing of data and information, and Quality Mazda where you can avail affordable rides at a reasonable price. 

Cat Howell is the author of Magic Source Codes: The Craft of Reality. We discuss: How to become rich by masturbating. My limiting beliefs I didn't even know I had. […]

In her second appearance on the Perfectly Mentored Podcast, Cat Howell puts business aside in favor of alchemy! This episode is a little different, but make no mistake— it's still packed with life-changing insights, and why you should practice certain alchemy principles, such as alignment, in all aspects of your life.Topics Covered  What sparked the shift in business direction? [3:30]What exactly does "alchemy" mean? [5:05]Fix yourself not your business [11:45]What's the process to actually becoming aligned? [15:29]Biggest mistake people are making regarding enjoyment? [23:00] Walking away from something you were actually really successful at [26:16]The power of reframing to a positive mindset [30:31]How do you view social media and how you're using it to build? [32:43] At what point does the raw authenticity end on social media? [34:19]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!

Today we're talking about the wonderful world of digital ads! Join us as Colby Flood, the founder of Brighter Click, shares lessons he's learned while launching and scaling an education-first Facebook Ad agency. We'll discuss important strategies to help you build credibility, communicate well, and carve out a specialty as a Facebook Ad Manager or Facebook Ad Freelancer.   Podcast Outline: [0:00] Introduction to Colby Flood and the topic of building a specialty as a Facebook Ad Manager or Facebook Ad Freelancer - Colby shares the story about his entry into the freelance space and his business, Brighter Click. [3:07] How the natural progression into freelancing often starts with general services before niching down to a specific area - the importance of finding your niche and having the confidence to further specialize in a service. [4:42] Why Colby chose the name Brighter Click, an agency name rather than his own name - reasons why your choice of name depends on the end goal for your business. [6:30] In light of the changes to Facebook, the potential for businesses who are seeking to improve their ad efforts - an explanation of the changes to iOS 14.5 and how it affected Facebook Ads. [7:46] How Facebook has been evolving and recommended changes for Facebook Ads strategies [9:58] The importance of having good SEO skills when offering Facebook Ad services (or finding someone who specializes in SEO to add on to your services) [10:50] The importance of going broad with Facebook Ads to let the algorithm work for you - a practical example with strategies you can apply to profiling your audience.   How to Get Started as a Freelance Facebook Ad Specialist [15:34] #1 Find an educational course, a resource, and a networking group to tap into - the benefits of staying on top of the changes in Facebook Ads by learning processes and best practices. [16:27] #2 Find some smaller clients and focus on building out case studies and processing out tasks as you go - examples of what to focus on and how to increase your rates. [17:08] The importance of training and experience - how Facebook advertising is changing a lot and requires you to be a relentless learner of your craft.   Lessons Learned from Launching and Scaling a Facebook Ads Agency [18:47] #1 Your value is often perceived by the level of your communication - the importance of ensuring your education and explanations match your skill. [20:01] How soft skills and hard skills are a winning combination - some examples of good communication between freelancers and clients. [21:30] #2 Once you've validated your business, be diligent about processing out the things you do - how to map out your process and some examples of tasks you'll want to delegate. [22:29] The benefit of being an “education-first” agency with long-term goals - what it means to Colby and how his agency provides free educational opportunities to team members. [24:51] Education through content marketing - how it builds credibility, draws interest to your services, and differentiates you from other marketers. [22:53] How the freelance space taps into the skill-based economy, not necessarily relying on educational credentials [26:46] How to get to know Colby Flood [27:16] How to learn more about Freelance University    Resources and tools discussed in this episode: Freelance University    Learn more about Colby Flood: Website: Brighter Click     Connect with Colby: LinkedIn  Email: colby@brighterclick.com    Tools and Resources: Facebook   Facebook Ads  Facebook Groups   Triple Whale   HighRoad   CustomerLabs  TikTok   Instagram  Slack   Depesh Mandalia   AdSignals (paid channel)   Facebook Ads Experts (organic free channel)  Andrew Foxwell (Slack channel and paid courses)   Cat Howell (courses)  Loom  Amazon  YouTube   Ad World  Ecom World Medium    Google 

Cat Howell is the founder of FB performance based media buying agency Eight Loop Social, Agency Academy and the co-founder of adult spray Theory of Her. Top 3 Value Bombs: 1. The best thing you can do for prospecting in your business is to setup pipelines based off of your strength. 2. Tap into people who have walked the path that you want to walk. 3. Some people tend to hire as a reaction instead of being proactive about it. Visit Cat's website - CatHowell Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Ketone-IQ: There is a product out there people are calling nature's superfuel in a bottle! Introducing the world's best kept secret: Ketone-IQ. The next 100 people to visit Ketone-IQ.com and use promo code FIRE at checkout will save 20%!

Cat Howell is the founder of FB performance based media buying agency Eight Loop Social, Agency Academy and the co-founder of adult spray Theory of Her. Top 3 Value Bombs: 1. The best thing you can do for prospecting in your business is to setup pipelines based off of your strength. 2. Tap into people who have walked the path that you want to walk. 3. Some people tend to hire as a reaction instead of being proactive about it. Visit Cat's website - CatHowell Website Sponsors: HubSpot: Customer expectations are at an all-time high, and making things easy is how you'll win. Learn more about how HubSpot can help your business grow better at HubSpot.com. Ketone-IQ: There is a product out there people are calling nature's superfuel in a bottle! Introducing the world's best kept secret: Ketone-IQ. The next 100 people to visit Ketone-IQ.com and use promo code FIRE at checkout will save 20%!

I took a hiatus from recording episodes to complete the final edits of my first book Magic Source Codes due to be released later this month! So much has changed in the past few months since my last episode. For starters, magic has fully taken over my life! Here's what it means to be the alchemist and lead the way in your reality and where my journey of magic has lead me.  To register for resonance rituals head to www.theflowprotocols.com/resonance

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a certified Mastery Level Profit First Professional. Let's dive into strategies to maximize profits in your business! In this episode, I interview Jody Milward. Jody is the founder and CEO of Social Charlie. She's a former Private Investigator and 2 x 7 figure business owner. She brings her Private Investigator background into the world of Facebook Ads to uncover the clues to creating profitable ads. She stumbled in the Facebook ads game in 2014 and within 2 years helped a client to generate $1m in their first 9 months of selling an online program. She has also worked with Kim Garst, Sue B Zimmerman, Cat Howell, Scott Oldford and others.  Now, she manages multiple 6 figures per month in Ad Spend on Facebook. To learn more about Jody, how Facebook ads work and other services she provides, go to her Facebook account https://www.facebook.com/jodylmilward Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

Welcome to the Vision-Led Leadership Podcast  Today on the show we are talking with Yoel Orue about running a business from home when you have children. If you are new here, welcome! You are in the right place if you are a visionary leader that wants to uplevel your health and live in line with your divine purpose. On the show, we talk about listening to your intuition, cultivating your mindset, next-level leadership, and conscious capitalism. Please share this episode on your social media or with a friend who will benefit from it!  Yoel started his journey as a telecommunications engineer and did not enjoy that. He took a risk and switched over to sales and marketing ...and fell in love. He worked in the sales game for about 9 years leading teams of over 60 people. Then decided it was time to stop making others happy and wealthy and open up his  own business. In 2018, Urban Ninja Marketing was launched and have been growing ever since. In 2020 he and his fiance got the news that they were having an “opps baby”...so he had to go back to the drawing board to see how he could be a dad and an entrepreneur.      Tools for parents in business - https://urbanninjamarketing.com/free-assets/    Books   The Power of Disorder to Transform our Lives by Tim Harfford   Courses    Billy Jean is Marketing - https://billygeneismarketing.com    Cat Howell - https://cathowell.com    Free Ad for you   If you are looking to grow your business and need help in 1) Lead Generation or 2) Ecommerce Sales let us create a free ad for you: https://calendly.com/urban-ninja-marketing/free-paid-ad-consultation?month=2021-11    Yoel Orue Social Media IG: https://www.instagram.com/urbanninjamarketing/  TIKTOK:https://www.tiktok.com/@yoelorue  FB Page: (follow): https://www.facebook.com/urbanninjamkt  Website: urbanninjamarketing.com  Contact Email: mailto:yoel@urbanninjamkt.com  Get Social with Arin! IG: https://www.instagram.com/jasmineandjuniperliving TIKTOK:https://www.tiktok.com/@arinspeaks FB Personal Page: (follow): https://www.facebook.com/ariningraham77 Website: Podcast - visionledpodcast.com Oils - jasmineandjuniper.com doTERRA Business Team - hellovisionary.life Contact Email: mailto:arin@jasmineandjuniper.com Subscribe to the Podcast! If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Spotify. You can also subscribe to the podcast app on your mobile device. Leave us an iTunes review! CLICK HERE TO LEAVE A REVIEW! Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave a review on iTunes.  

A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon Cat Howell. Cat is the founder and CEO of Eight Loop Social as well as the biggest Facebook advertising group in the world, FB Ads Academy. After founding Eight Loop Social in 2015 and growing it to new heights, Cat recently welcomed two new partners. The new additions changed her life. Here is how. When it All Gets Too Much Two years ago, Cat realized her business, which managers over $250,000 in Facebook ad spend per month, was reliant on her. If she made a mistake, it affected the entire business disproportionately. She felt trapped and almost went bankrupt. Last year, her mental health started deteriorating so badly she couldn’t even function. That’s when she realized she needed a change. Cat is all about processes. When implementing changes within her agency, she started with getting rid of anything they did that couldn’t be replicated for most clients. Indeed, if you cannot replicate the service and outcomes a client is getting, you are outside the scope of your core operations. That is putting yourself and your team on a constant learning curve that will either lead to costly business consequences or burnouts for yourself and your employees. It’s All About Streamlining the Process So where do you go from that realization? You refocus, says Cat. Think about the core thing people are paying you to do, and focus on that. Once that becomes systematic, you will have access to scalability. In turn, dealing with a large book of clients will be effective and won’t cost you your mental health. When it comes to agency management, Cat advises starting by being clear on what you want your business to do for you and what that looks like. If you don’t make that vision clear from the start, you will get stuck. Additionally, surround yourself with people who will help you get where you want. Agency owners can’t wear all the hats, that’s just not humanly possible. Not only will a good staff and mentors alleviate some of your workloads, but it will also shift your entire perception of the industry and will introduce you to a plethora of new possibilities. Taking Care of Yourself as an Agency Owner Cat says depression and burnout were a long time coming for her. But when she experienced a mental breakdown and couldn’t even leave the bed, she knew she had to do something about it.

A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon Cat Howell. Cat is the founder and CEO of Eight Loop Social as well as the biggest Facebook advertising group in the world, FB Ads Academy. After founding Eight Loop Social in 2015 and growing it to new heights, Cat recently welcomed two new partners. The new additions changed her life. Here is how. When it All Gets Too Much Two years ago, Cat realized her business, which managers over $250,000 in Facebook ad spend per month, was reliant on her. If she made a mistake, it affected the entire business disproportionately. She felt trapped and almost went bankrupt. Last year, her mental health started deteriorating so badly she couldn’t even function. That’s when she realized she needed a change. Cat is all about processes. When implementing changes within her agency, she started with getting rid of anything they did that couldn’t be replicated for most clients. Indeed, if you cannot replicate the service and outcomes a client is getting, you are outside the scope of your core operations. That is putting yourself and your team on a constant learning curve that will either lead to costly business consequences or burnouts for yourself and your employees. It’s All About Streamlining the Process So where do you go from that realization? You refocus, says Cat. Think about the core thing people are paying you to do, and focus on that. Once that becomes systematic, you will have access to scalability. In turn, dealing with a large book of clients will be effective and won’t cost you your mental health. When it comes to agency management, Cat advises starting by being clear on what you want your business to do for you and what that looks like. If you don’t make that vision clear from the start, you will get stuck. Additionally, surround yourself with people who will help you get where you want. Agency owners can’t wear all the hats, that’s just not humanly possible. Not only will a good staff and mentors alleviate some of your workloads, but it will also shift your entire perception of the industry and will introduce you to a plethora of new possibilities. Taking Care of Yourself as an Agency Owner Cat says depression and burnout were a long time coming for her. But when she experienced a mental breakdown and couldn’t even leave the bed, she knew she had to do something about it.

In this episode, Cat Howell and Shane Barker discuss some out-of-the-box business ideas. From buying and selling domains to selling organic vaginal sprays, they talk about all of it. Towards the end of the episode, Cat also shares what her experience with cryotherapy has been like. This episode is equal parts marketing and madness!   Tune in to listen to the entire episode:  https://shanebarker.com/podcast/discussing-unconventional-business-ideas-with-cat-howell/ 

Cat Howell Founder and CEO of marketing agency Eight Loop Social believes that online courses are disrupting the educational sector. In this episode, she shares tips on how marketers can create an online course in their niche and use it to grow their business. She also shares why failure is an important step to build resilience. Tune in to the episode now: https://shanebarker.com/podcast/create-your-own-online-courses-with-cat-howell/ 

Listen to Shane Barker and Cat Howell as they talk about the psychology of selling and persuasion. In the episode, Cat shares the marketing lessons that she learned while she worked as a stripper when she was a teenager. She also shares how she started Eight Loop Social, a marketing agency to help brands attract leads. Listen to their conversation now: https://shanebarker.com/podcast/the-psychology-of-selling-a-conversation-with-cat-howell/ 

Listen in for the best practices on how to work side by side with your clients and potential clients in the current economic environment.We dive into:> What to do if your client cannot fulfill their contract> How to open the dialogue with a potential client> When to discuss service adjustmentsThis is about being kind, tactful and knowing that above all else, we want to maintain the relationship while still keeping the exchange equitable.***About your Host:Jody Milward started her career as a Private Investigator, worked as a Facebook Freelancer, an In House Ad Strategist and founded founded her own Facebook Advertising Agency, Social Charlie. She's managed a global team of some of the best Facebook Marketers in the world and worked with internet influencers such as Scott Oldford and Cat Howell running campaigns and coaching their students. Jody is known in the industry for her unique signature processes that help her clients generate millions of dollars and 10x their return on ad spend.Continue the conversation with Jody here: https://jodymilward.com/***About your Guest:Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".Continue the conversation with Renee here: https://reneehribar.com/ See acast.com/privacy for privacy and opt-out information.

Cat Howell started her own advertising agency out of Auckland NZ back in 2015 and has since gone on to launch the Facebook Ad Hacks Facebook group, Digital Distillery and The Academy, which that helps agency owners automate their way to 7-figures. In this episode, Cat talks about:

Listen to Shane Barker and Cat Howell as they talk about online courses, FB ads, marketing, and sales. Discover what it takes to launch a successful online course. In this podcast episode, they also discuss their failed businesses in the past.   Listen to their conversation now: https://shanebarker.com/podcast/cat-howell/       Looking to build your own online course? Check out the best platforms to sell your course here: https://shanebarker.com/blog/online-course-platforms/   

On this episode, the Founder of Digital Distillery Cat Howell joins us to talk about her influential FATC and Academy program, being a Facebook ads specialist, the entrepreneurial grind, passion, always being open to new challenges, and the importance of surrounding yourself with people who think like you…  PS: When you're ready... here are 4 ways we can help you grow your business:1. Join the StudioPTBO Marketing Hacks Group on Facebook and connect with fellow entrepreneurs who are running businesses and growing teams.In this group we talk about how to grow and build your company on social and create momentum across your entire organization >>> https://www.facebook.com/groups/340267563282975/?ref=share2. Join the Digital Marketing Hacks for Real Estate Professionals group on Facebook >>> https://www.facebook.com/groups/digitalmarketinghacksforrealestateprofessionals3. Download A Free Copy "7 Essential Steps To Generating Leads For Your Business"We published this article to help provide massive value to this community and help you get started. Visit www.studioptbo.com/leadgeneration to download your copy today.4. Work with the StudioPTBO team privately.If you'd like to work directly with me and my team to help you run your social media to build your business... just click here >>> m.me/studioptbo.com

In this episode I speak to Cat Howell who has achieved HUGE online success with her agency Eight Loop and training programs, and attributes it largely to working on a growth mindset. Join us as we discuss life, mindset and our time together when I spent 8 weeks in NZ with Cat and her team earlier this year. Find Cat here: https://www.facebook.com/DigitalDistillerybyCatHowell/ And me here: https://www.facebook.com/groups/AdsForSuccess/

This episode was sponsored by MagicAdz. The ultimate Facebook Ads competitive intelligence tool. See what ads your competitors are running and "WHY?" so you are always a step ahead.   Use code WTAFFMAGIC for $50 off monthly: https://magicadz.co/   ===   Well, even though the time zone difference was a challenge (Cat lives in New Zealand) we managed to sit down for a cool conversation where we go through: What failure made Cat go into advertising How she crafted her skills to where she is now Her roadmap for anyone who wants to start an agency Choosing a niche Production team Selling and refining Building an audience Selling that process The current state of advertising infoproducts and how to actually make it, not fake it. Facebook's CBO indecisiveness and what that means for advertisers

On this weeks episode I had the pleasure of interviewing the one and only Cat Howell on her journey from burnout to Founding several 7 figure Businesses. This is a must hear episode if you want to know the behind the scene thoughts and ideas that lead to massive success and impact.

Cat is the founder of FB performance based media buying agency Eight Loop Social, Agency Academy and adult spray Theory of Her. Top 3 Value Bombs: 1. The best thing you can do for prospecting in your business is to setup pipelines based off of your strength. 2. Tap into people who have walked the path that you want to walk. 3. Some people tend to hire as a reaction instead of being proactive about it. Visit Cat’s website - CatHowell.com Sponsors: ZipRecruiter: When it comes to hiring, you can save time and get more qualified candidates fast with ZipRecruiter. And right now, you can try ZipRecruiter for free at ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire. TransUnion ShareAble for Hires: Enables immediate access to employment screening tools that deliver reports in minutes! Start your on-demand screening at Shareable.com/fire and use code ONFIRE50 at checkout to save 50% on your first screening!

It's been said that the marketing of the future is built on communities. Cat Howell built her brand and business by building a community. Facebook Ad Hacks has over 77,000 members that put Cat on the map and on this podcast she shares with you how she did it, the impact, the tactics and everything needed to build your community. ----- With over six years’ experience in social media marketing, Catherine is the Founder and CEO of Eight Loop Social, a successful Facebook Ads Agency that has pioneered performance-based ads. She loves nothing more than helping brands take control of their social media presence and grow their brands in a way that inspires, impresses and builds confidence in their abilities, products and services. Her work with both big and small brands such as FUJIFILM NZ and Pitstop means she has a clear understanding of the social tactics and activities that work in the NZ market. Her work has been featured in Entrepreneur, NZ Business Magazine and CrateJoy and she is a regular speaker on the topic of Facebook Ads and Social Media.

Meet Cat Howell, truly one of a kind, truly original and massively authentic. I cannot say I have met many people like her in my 50+ years on the plant. Maybe because she understands something about life many don't? Is it because of the journey or is it the mentors she raves about? Whatever the case, from the first moment I met Cat I knew there was someone extraordinary in front of me, which is why I really wanted to capture her on film and in tone, so please welcome CAT Howell to the Hit Show! Cat made her first million obscurely, no fanfare, no press and no big deal for anyone but her, now just about 5 years later, that first million led to many more. Successful in her own way, being her, Cat shows what a woman can accomplish without playing by the rules, she digs deep and takes the listeners with her on her journey. A truly inspirational and enjoyable podcast with Cat, I know you will enjoy it as well! Here are some takeaways: Always have a mentor All the training, tools, websites and ideas mean little without the proper mindset. REMEMBER: When you join my group consulting program here (https://steven-kuhn.com/immediate-impact-revenue-program/), you get the bonus round of my guests going live in the group on the day I interview them, if you are not in the group, you need to wait weeks until the show goes live. If you have not done it yet, grab your FREE guide Right here! https://steven-kuhn.mykajabi.com/p/8-ways-revenue-pdf “8 WAYS TO GENERATE IMMEDIATE IMPACT REVENUE”

Are you self-sabotaging your agency's sales? Do you lack trust or confidence in your team to deliver results? Worried they aren't going to live up to expectations and make you look bad? You probably have felt this way at one time or another. You might even be causing the problem and not realize it! Your agency is a reflection of you and it's natural to have these concerns. Once you're super honest and self-aware you can get out of your own way to grow your agency. In today's episode, we'll cover: How niching down builds trust. Avoiding 2 major pitfalls of growing an agency team. 2 questions the guest has for Jason when she puts Swenk on the Spot Today I chatted with Cat Howell, founder, and CEO of Eight Loop Social, a successful Facebook ads agency.  Cat faced some serious lows in the beginning and shares with us what she learned and how she overcame them to become a six-figure per month agency. Growing an agency can be hard, but you can make it even harder if you are self-sabotaging your agency sales... and you might not even realize you are doing it. As agency owners, we are all guilty of wanting or feeling that we need to "do it all". Cat tells us how to overcome that "do it all" mentality so you can learn to trust your team and grow your agency. How Niching Down Builds Trust When you are an agency that is trying to serve all types of clients, you aren't serving any type of client well. (The jack-of-all-trades is the master of none.) Trying to do everything means your agency team is constantly on a learning curve to a specific industry or service. That constant learning curve can cost your agency: Money Resources Accounts Greatness When you hone in on your agency's strengths it allows your team the ability to FOCUS. Pinpointing a niche - whether vertical, horizontal or both - provides the opportunity to save time, money, resources as well as gain clients and become great at one thing. Once you pinpoint a niche, create SOP's around that particular funnel and get systemized so your agency team can be more efficient and effective. When you see your team running like a well-oiled machine, you'll gain trust and they'll feel empowered to do work that will grow the agency. Avoiding 2 Major Pitfalls Of Growing an Agency Team #1. DON'T borrow money to build your team. It can be a vicious cycle... You're trying to win new business, but you don't have the money to hire staff. But then clients don't want to commit without you having enough staff in place. You might want to (or already have) taken out a large loan to build your team. Here's how you can avoid this pitfall: Have lead generation processes in place and be able to onboard new clients effectively. Understand how to win clients and bring clients in under the right pricing. Have a system for onboarding and training your team. Minimize the amount of training that requires your time, personally. While you're personally training, you're neglecting other important agency growth tasks. This can lead to resentment and stunt agency's growth. Don't expect new team members to just figure it out - that's a recipe for disaster. #2. DON'T neglect your team during agency growth. In times of fast growth, we tend to shift focus to onboarding clients quickly and lose sight of internal processes and systems such as properly training the agency team. This is a sure way to set them (and you) up for failure. Talk about self-sabotaging! Instead, here's what you can do: Have a non-negotiable structure which includes proper training and processes in place so you can trust your team. If you find yourself in a situation of too much, too fast and things are slipping through the cracks take a step back. Look at what's standing in the team's way of success. Then STOP. Stop the funnel. No more calls. Focus on your team and train them. Reset everyone on the right path in order to rebuild trust and confidence in your team. Your team is your greatest asset. You need to trust your team and put them first. New agency business and growth can only follow when there is confidence in your team to deliver results on the services you're promising. When you lose confidence in your agency team it is natural to start pulling back and that is self-sabotaging agency sales while negatively impacting growth. Swenk On The Spot Today I tried something new on the podcast and let my guest, Cat, ask me two questions. It could be anything she wants, within appropriate reason (ha!) and I answered them on the spot. 1- Do you run background checks on contractors and full-time staff? I run background checks, dig into social accounts, and check references on employees but not on contractors. I'm totally transparent about this policy with job candidates and I've found it filters out the shady ones. 2- What do you do if a client asks you for a grace period on your invoice? No. Don't do it. You have to start by setting up expectations from the beginning of the client relationship. Clients start to get nervous if they don't see results as big or fast as they want to, and they want to put on the brakes. If this happens, remind them they hired you to achieve specific results and you will do it when allowed the proper time. In the meantime, they're still responsible for paying you on time. Looking for a Payroll and HR Solution for your Agency? Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them.  

Cat Howell helps businesses and entrepreneurs find success through Facebook ads. Having built and scaled a highly successful FB ads agency (Eight Loop Social) to one that generates over six figures per month, Cat subsequently launched The Academy and FATC to help freelancers and agency owners bypass the costly and lengthy learning curves involved in building out a FB ads business – from enrolling clients through delivery and agency processes. She works with a variety of clients, from Coca Cola Amitil and Contiki, as well as grassroots startups.

On today’s show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies.  Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets. Find Out More About Cat Here: Cat Howell @socialuplab on Facebook Cat Howell on YouTube @SocialUplab on Twitter Facebook Ad Hacks In This Episode: [00:59] - Cat discusses some of the biggest Facebook advertising mistakes that she sees prospects or clients making before they start working with her. She then discusses her suggested minimum run time and spend for an ad campaign. [03:38] - Cat offers another way to approach ad campaigns, pointing out that it’s important to be willing to spend more on a new campaign. [05:03] - Stephan brings up a real example involving his book The Art of SEO. Cat then talks about the time period it takes to get ad spend down to a more reasonable price. [07:56] - For listeners who aren’t familiar with Facebook’s Audience Network, Cat explains what it is. She also discusses the problem with it, which involves accidental clicks. [10:51] - Typically, Cat would recommend that if you’re launching a brand new campaign, you should leave the campaign on automatic placement (which is Facebook’s default). [12:13] - Stephan returns to the hypothetical example of selling his book, asking Cat about what an effective funnel might look like. [14:57] - Cat illustrates her point through the example of selling clothing through an ecommerce store and upselling to your existing customers. [16:00] - What would be an example of a successful client of Cat’s on Facebook? She discusses a recent case, talking about its ROI. She then offers advice about going for a specific audience. [21:06] - Cat gives an example of niching down to a very narrow target, as she has just recommended. [23:10] - The caveat, Cat points out, is that you actually need to have expertise in the subject you’re going to teach people about. [23:58] - Is there any benefit to being Facebook verified? And does Cat help her clients get Facebook verified? [25:46] - Cat discusses some of the pricing models used in working with online marketing agencies. [29:10] - At Cat’s agency, she uses a combination of all the models she has just discussed, she reveals, and explains that it depends on each client’s needs. [29:56] - Stephan points out that some advertisement agencies are secretive about exactly what they’re doing, meaning you’d have to start all over if you leave that agency. Cat then shares her perspective on this practice, discussing the pros and cons. [35:02] - Cat talks about a client who had been spending $20k a week on email marketing without knowing anything about exactly what was happening. [36:21] - We learn about Cat’s views on the use of videos in advertising on Facebook. [39:11] - Cat discusses the difference between using Facebook Live videos as ads as opposed to pre-recorded videos. [40:43] - Stephan uses this podcast as a hypothetical to ask Cat how to incorporate Facebook Live into a marketing strategy for a podcaster or anyone in a similar situation. [42:56] - Cat responds to Stephan’s question, offering her recommendations for strategies on how to advertise with video in his case. [45:14] - How can listeners find Cat to work with her? Links and Resources: Cat Howell @socialuplab on Facebook Cat Howell on YouTube @SocialUplab on Twitter Facebook Ad Hacks Eight Loop Social The Art of SEO by Stephan Spencer Audience Network Instagram Tony Robbins Gary Vaynerchuk Shopify Facebook Live Open Broadcaster Software (OBS) iTunes Stitcher Google Play

In today's episode, we speak with Cat Howell. Cat will share with you how to maximize your Facebook ads to drive the most revenue!

Many people hesitate to learn how to make money posting ads on Facebook because it seems confusing and overwhelming. On this episode, we talk with Cat Howell, the founder and CEO of Eight Loop Social, which is a Facebook ad agency. Cat shares the reasons why people fail at running Facebook ads and how you can be successful and not waste money. Facebook marketing is like any other sales or marketing in business. There's always a chance that your ads might not work, but Cat recommends trying Facebook ads anyway because they are worth they’re weight in gold. Get all the resources for this episode and listen to more at https://www.thrivinglaunch.com