The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing. The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.

In this Spotlight Session, we sit down with Mike Petritis, President of Eliix Marketing, to talk about building automation that outlives the person who built it and why HighLevel Local Chapters have become his favorite room to be in.With more than a decade of experience in full stack marketing and systemization, Mike has helped over 500 businesses and agencies rebuild the way they operate using funnels, automation, AI and end-to-end HighLevel systems.We dive into:

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In this Spotlight Session, we sit down with Athar Siddiqui, COO and Co-Founder of RepStack, to talk about hiring, training and developing high-performing remote teams.With six years spent building RepStack's hiring and training infrastructure, Athar has helped 800+ agencies make 2,000+ placements using clear role definition, structured onboarding, coaching frameworks and repeatable operating processes. Before RepStack, he spent 15 years in enterprise program management at JPMorgan Chase, HSBC and Countrywide.We dive into:

In this Spotlight Session, we sit down with Andrew George, Founder of SaaSSuite and co-leader of the HighLevel Dallas Chapter, to talk about growing authority through content, branding and in person events.With 4 years of experience building brands and software businesses, Andrew has helped entrepreneurs reach thousands of active software users by building systems that sell on authority, using funnels, automation, AI and end-to-end HighLevel systems.We dive into:

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In this Spotlight Session, we sit down with Erman Ergun, Director of Channel and Marketing Partnerships at Jotform, to talk about smarter lead generation using the native Jotform + HighLevel integration.With almost 8 years at Jotform, a 20-year-old, fully bootstrapped company that's grown from 3 million to nearly 40 million users, Erman has helped small and mid-sized businesses turn a single form into a full lead-gen and workflow engine, no website required.We dive into:

Go backstage with HighLevel Co-Founder Robin Alex and Sr. Director of Product Marketing Chase Buckner for a special conversation about LevelUp 2026.From how LevelUp grew into HighLevel's biggest community event to LevelUp Day, product surprises, Open Office Hours, the legendary parties and what the team has planned for Dallas this year, Robin gives us a look at what makes LevelUp unlike any other HighLevel event.And yes… there are still a few surprises they're keeping under wraps.

In this Spotlight Session, we sit down with five interns from HighLevel's internship program to talk about what it actually takes to build an AI and automation agency from scratch while still in school.Meet the cohort: Michael Geary (Trinity University, Finance and Marketing), Valentina CastroRedondo (UT Austin, Finance and Entrepreneurship), Sachien Ravi (UT Dallas, Business), Mohammed Khan (Dallas College, Computer Science) and Becker Ibrahim (University of Houston).Selected from a pool of roughly 900 applicants, this group spent the summer prospecting local businesses, choosing niches, building offers and running AI systems on HighLevel. Several closed their first paying clients inside the first month.We dive into:

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Want to get started with HighLevel? Start your 14-day FREE trial here

n this Spotlight Session, we sit down with Aria Afshar, Co-founder and COO of Blooio LLC, to talk about integrating iMessage directly into HighLevel workflows and why it changes how agencies and field service businesses communicate with customers.With deep experience in messaging infrastructure and CRM integration, Aria breaks down the evolution of business messaging, from SMS in 1992 to iMessage in 2011 to RCS adoption and how Blooio snaps iMessage into HighLevel like any native communication channel.We dive into:

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Want to get started with HighLevel? Start your 14-day FREE trial here

Want to get started with HighLevel? Start your 14-day FREE trial here

Want to get started with HighLevel? Start your 14-day FREE trial here

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Want to get started with HighLevel? Unlock the Summer of AI and claim your FREE 30-day trial of AI Employee here

Want to get started with HighLevel? Unlock the Summer of AI and claim your FREE 30-day trial of AI Employee here

Want to get started with HighLevel? Unlock the Summer of AI and claim your FREE 30-day trial of AI Employee here

Want to get started with HighLevel? Unlock the Summer of AI and claim your FREE 30-day trial of AI Employee here

Want to get started with HighLevel? Unlock the Summer of AI and claim your FREE 30-day trial of AI Employee here

Want to get started with HighLevel? Unlock the Summer of AI and claim your FREE 30-day trial of AI Employee here

Want to get started with HighLevel? Sign up for an exclusive 30-day FREE trial here

Want to get started with HighLevel? Sign up for an exclusive 30-day FREE trial here

Want to get started with HighLevel? Sign up for an exclusive 30-day FREE trial here

Want to get started with HighLevel? Sign up for an exclusive 30-day FREE trial here

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Want to get started with HighLevel? Grab your free trial here: http://gohighlevel.com/spotlight-promoJoin us for our next Spotlight Session with Ashley Bissing! She founded One Love Social to give niche businesses the tools they need to succeed—leveraging paid ads and lead nurturing to turn social media into a powerful revenue driver.

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