Welcome to The Growth Distillery Podcast, with Dan Krigstein. This podcast is the space where we offer illuminating insights into the mind & mood of Australians, and expert perspectives on the tactics & strategies that can deliver growth regardless of economic climate. Join Dan Krigstein, an expert currently leading News Corp Australia’s Growth Intelligence Centre advising publishers, brands, and industries across the country in the development of their growth strategies; through unapologetic customer-led thinking and data-based foresight.

In this episode of Rules Don't Apply, Lisa Watts, CEO of The Conversation, joins Dan Krigstein for a deep dive into truth, trust, and the future of Australian media.Lisa shares how The Conversation is redefining journalism by partnering with academics to make complex ideas clear, credible, and accessible to everyone and why, in an era of AI and misinformation, that mission has never mattered more.In this episode, you'll hear:• How The Conversation bridges the gap between academia and the public to make knowledge more accessible.• Why building trust, not chasing clicks, is the real currency of modern media.• Lisa's perspective on navigating AI, misinformation, and the responsibility of truth-telling.• What authentic, evidence-based journalism looks like in 2025 and beyond.• The power of expert voices and how they can help shape a more informed, fact-led future.This is one you won't want to miss, because redefining truth starts with the right conversation.

Welcome back to Rules Don't Apply with The Growth Distillery.In this episode, Dan Krigstein sits down with the incomparable Jean Oelwang, Founding CEO and President of Virgin United, and a woman who has spent decades building partnerships that literally change the world.From working alongside icons like Nelson Mandela, Jane Goodall and Sir Richard Branson, to championing unity, moral leadership and purpose-driven business, Jean brings rare wisdom, warmth and clarity to a world in chaos.This conversation is equal parts moving, energising and delightfully human featuring stories of radical hope, unexpected friendships and the kind of leadership we all wish we saw more of.In this episode, we explore:• Why genuine partnership still feels “radical” in business• How love (yes, love!) can be a legitimate leadership strategy• What companies get wrong about culture and how to fix it• The rituals, values and behaviours that make relationships last• How we can rebuild unity in a world addicted to divisionIf you're craving big ideas, practical inspiration and a reminder that connection still wins this one is unmissable.

If you've ever wondered who really shapes the future, here's the truth: we do. Every decision we make today defines what comes next. And our next guest helps guide us toward making the right ones.Recorded live at SXSW Sydney, Dan sits down with Reanna Browne: futurist, strategist, unapologetic systems thinker and occasional “bad dinner guest” (in the best possible way).Reanna is on a mission to redesign how we live, work and lead, putting humanity, health and hope back at the centre of progress. Together, they unpack the signals shaping tomorrow, and why small actions today can shift everything.What this episode explores:• How health and work are becoming inseparable• AI as both a technology and an ideology• Why “ridiculous” ideas often become tomorrow's normal• Practical ways to navigate change without burning out• The power of agency: future happens through action and inactionSit back, grab a coffee and open your mind, the future's still ours to shape.

This week, host Dan Krigstein sits down with creative technologist, musician, strategist (and self-proclaimed “maker of cool sh*t”) Manon Dave. From composing tracks for global artists like will.i.am and Snoop Dogg, to shaping innovation inside major broadcasters like the BBC, Manon is the definition of a modern polymath.Together, they dive into what happens when art meets algorithm and why imagination, originality and cultural instinct matter more than ever in an AI-accelerated world. In this episode, we explore:•How technology is levelling the creative playing field•Why “feel” beats precision in music, ideas and product design•Innovation vs indulgence: knowing when to kill an idea•Imagination as the new creative superpower•What the “Netflix problem” means for the future of creativityGet ready to hear from someone effortlessly cool, sharing TV series recommendations, fresh thinking, and a candid look at what it really takes to thrive at the creative-tech crossroads.

Welcome back to Rules Don't Apply!In Episode Three host Dan Krigstein sits down with the exceptional Sandy Carter, Silicon Valley powerhouse, COO of Unstoppable Domains, bestselling author and one of Forbes' Top 10 Women in Tech.Sandy has been shaping the future of emerging technology. In this conversation, she breaks down what truly drives success in AI adoption, why culture can make or break innovation and how leaders can empower their teams instead of scaring them into silence.This episode explores:•How to create a culture where AI enables people not replaces them•How leaders can remove fear and build trust in transformative change•The role of ethics, transparency and accountability in the AI-powered future•Why failure deserves celebration and how it unlocks bigger winsIt's a sharp look at how culture, trust and tech will shape the leaders of tomorrow.Hit play and join us as we explore the real rules of innovation....

Welcome to Episode 2 of Rules Don't Apply. Dan Krigstein is joined by Dr Frederik G. Pferdt, Future Optimist, Educator, Entrepreneur, Award-Winning Author and Google's first-ever Chief Innovation Evangelist.For more than a decade, he helped shape the creative culture behind some of Google's most ambitious breakthroughs and now he's focused on helping people design more hopeful futures.In this inspiring conversation, Frederik reveals why curiosity is the most powerful tool we have for shaping what comes next and how optimism, imagination and play can unlock innovation in every workplace. This episode explores: •Practical rituals for building bold, creative teams.•Why making space for emotion fuels better problem-solving.•How leaders can help people feel safe enough to experiment, fail and try again. If you're a leader, creator or simply someone wanting to feel excited about what's ahead this episode will shift your mindset.Hit play, stay curious and join us in designing a more optimistic tomorrow.

Welcome to Episode 1 of Rules Don't Apply!Dan Krigstein sits down with Sir Martin Sorrell.The industry titan who helped define modern advertising and continues to challenge what's next as Founder of S4 Capital and Founder & Former CEO of WPP.This conversation takes a clear-eyed look at the forces reshaping our world and what today's leaders must do to keep up. Sir Martin reveals why quantum computing may soon become the most disruptive technology on the planet, even outpacing AI. He unpacks the organisational habits slowing large companies down and why collaboration and an ego-free culture are the only real accelerators of innovation.We explore:•The future of global growth•Shift from legacy models to digital investment•Leadership traits that separate those who will thrive from those who'll get left behind.And yes, there's even a moment of reflection on life balance and what matters most in the long run.If you care about where media, technology and creativity are heading, this one is for you.

What does it take to be happy in a world that never slows down?In this special event, The Growth Distillery's Dan Krigstein sits down with Mo Gawdat - former Chief Business Officer at Google [X], best-selling author of Solve for Happy and Unstressable, and founder of One Billion Happy - for an extraordinary conversation on joy, resilience, and human potential.From reverse-engineering happiness to navigating the rise of AI with compassion and wisdom, Mo shares profound insights on how to find peace and purpose amid modern chaos.Inspired insights from inspirational thinkers, delivered differently.

In the final episode of Stories Untold, we sit down with Kate Westgate, Head of Marketing for Unilever's Home Care division, a leader who brings empathy, clarity and purpose to every part of her work.A people-first leader whose purpose is rooted in inspiring her family and making impactful marketing campaigns. Kate shares how she's learned to trust her instincts, find her voice, and build teams where creativity and care go hand in hand. With honesty and warmth, she unpacks what it means to lead with intention in a fast-changing world.The connection between problem-solving and marketingWhy true leadership means building trust, being honest, and having each other's backThe importance of working smarter, not longer—long hours aren't a badge of honourWhy gut instinct matters, especially when it challenges the dataThe tenacity and determination required to push through even the toughest campaignsAnd why the future of marketing must remain deeply human, even in a tech-led worldHit play to discover how Kate is reshaping leadership. Driven by purpose, powered by people, and guided by gut.

Welcome to episode ten of Stories Untold, where we sit down with Caroline Wood, Head of Marketing at Fever-Tree. A brand known for its quiet confidence and creative clarity.From agency beginnings to leading a global brand, Caroline shares how clarity, collaboration and an unwavering focus on quality have shaped her approach to marketing and leadership.• The genuine love she has for her product and the privilege of selling something she truly believes in• How strong leadership is about bringing diverse strengths together and watching them compliment each other • The influence of female role models in her career, and the power of women supporting women• The importance of staying curious, hustling for new opportunities, and never standing still• Why the best brands today are those agile enough to move fast and evolve with techPress play to hear how Caroline is leading with substance and why calm, considered creativity still makes the biggest impact.

Welcome to episode nine of Stories Untold, featuring Marie-Celine Wiström, or affectionately known as MC, Head of Creative Technology and AI at Made This.From a small New York design studio to global innovation projects, MC shares how her multicultural background and passion for storytelling shaped her unique approach to creative tech. She explores how AI can expand — not replace — human creativity for those bold enough to explore its potential.• How AI is a creative catalyst making big ideas more possible, and more affordable.• Why uncertainty and non-linear thinking spark real innovation• How co-creation with AI can elevate, not erase, human creativity• Building trust, collaboration, and ethical frameworks in tech-led work• Cross-discipline collaboration is where the best ideas are built• Why digital-first demands more content, across more channels with more pressure than everIf you're curious about building a more effective, collaborative, and human future with AI, this episode is for you.

Welcome to episode eight of Stories Untold, where we chat with Anna Jackson, Head of Creative Excellence at Telstra — a storyteller, strategist, and champion of brave ideas.From copywriting beginnings to leading creative at scale, Anna shares how she's learned to trust her gut, embrace vulnerability, and build space for creativity to thrive. She reflects on the power of diverse voices, breaking free from expectations, and why creativity belongs to everyone.• Why creativity needs structure but not too much• How to build a culture that encourages experimentation and curiosity • The storytelling frameworks that connect brands to people• How missing data can stall progress and leave entire markets untapped • Emotion drives action more than logicCurious to find out how she's reshaping the meaning of creative leadership? Press play now.

In this episode of Stories Untold, we sit down with Alex McLean, General Manager of Marketing at BMW, to explore the evolving landscape of automotive branding, leadership, and creative drive. From his early days in front of the camera to leading some of the world's most iconic brands, Alex's journey is anything but ordinary.With experience spanning creative agencies and corporate leadership, Alex shares what he's learned about navigating change, building strong teams, and leading with both heart and strategy. He shares honest reflections on the evolving marketing landscape and why curiosity, culture, and courage are the keys to staying ahead.• From agency to global brand: what Alex learned along the way• Why data and instinct both have a seat at the table• Build with purpose: hire versatile people, involve them in the process, and foster passion within your team.• The power of saying no and resisting the urge to jump straight in.• Where brand marketing is headed and how to stay aheadHit play to explore how Alex is shaping the future of the brand, one bold move at a time.

Welcome to episode six of Stories Untold, where we sit down with Melissa Fein, Managing Director, Media, APAC at Accenture Song – a sharp thinker, dynamic leader, and fierce advocate for creativity, innovation and values-driven leadership.In this episode, Melissa reflects on her journey from becoming one of Australia's youngest CEOs to leading media at one of the country's most influential marketing and communications firms. With honesty, clarity and hard-won insight, she unpacks what it takes to thrive in a fast-paced, traditionally male-dominated industry – and why staying true to your values can be your biggest advantage.• How AFL shaped her goal-setting mindset• What it takes to build culture, not just capability• The power of unbreakable trust within a team• How rethinking success can open new pathways for the future• Leadership as a woman: the challenges, the lessons, and her advice for males supporting other women in the workplaceNo matter where you are on your leadership journey, this is a conversation you don't want to miss.

Welcome to episode five of Stories Untold, where we speak with Paralympian and CEO of Inclusively Made, Paul Nunnari, a powerful voice for inclusive design, lived experience, and rethinking what real accessibility looks like.In this episode, Paul unpacks why the way we talk about disability matters, and how outdated models still shape the way society, workplaces, and brands think about inclusion. With humour, insight and grounded optimism, he shares what it takes to move beyond tokenism and why designing for disability actually raises the bar for everyone.• Why the "medical model" of disability still holds us back• The power of starting small, and why imperfect inclusion is still progress• What it means to build with lived experience at the table• How disability cuts across every identity, and makes organisations stronger• Why rethinking the journey is just as important as reaching the goalIf you've ever hesitated on where to start when it comes to inclusion, this is the episode to press play on.

Welcome to Episode 4 of Stories Untold.Annabelle Herd has shaped Australian culture from both the screen and the stage, with decades in media and now as CEO of ARIA. She's a leader who believes that empathy is power, that soft skills aren't weak, and that culture needs more than applause - it needs protection.In this episode, she shares what she's learned from a life in leadership, the expectations she's shed, and why influence starts with how you make people feel.• Why local culture matters, and what happens if we let it fade• The truth about how your mindset shifts with experience• Why credentials don't define leadership, and vulnerability does• Why gender equality in the workplace is still a work in progress, and what real progress looks like• The joy of discovering new music (no matter your age)If you've ever questioned what leadership could look like with more heart, this one's for you.

Welcome to Episode 3 of Stories Untold.From Big Brother to boardrooms, Maz Farrelly has spent her career mastering the art of commanding attention, and keeping it.In this episode, she shares what four decades of storytelling have taught her about leadership, impact, and the difference between simply being seen and truly being remembered.Because the best stories don't happen by chance, they're built, sweated over, sharpened, and fearlessly delivered.• Why leadership starts long before the job title• How to earn your audience's trust (and keep it)• The make-me-care formula for content that actually connects• Why “professional” doesn't mean “boring”• How to pitch, speak, and create with convictionIf you've ever wanted to tell a story that sticks, this one's for you.

Welcome to Episode 2 of Stories Untold, a series about redefining success, leadership, and the stories we don't always share.Sherilyn Shackell spent the first 15 years of her career leading the way she was taught, with pressure, performance, and a belief that success meant rising fast and leading hard. But it came at a cost. To herself. And to the people around her.In this episode, she shares the moment that forced her to stop, reassess, and redefine what leadership should really look like.Because true leadership isn't about control. It's about building others up. It's not about having the answers, it's about knowing how to listen, ask better questions, and create the conditions for people to thrive.• What it takes to unlearn outdated leadership habits• The moment that sparked a complete personal and professional reset• Why The Marketing Academy was born from a desire to give others a different path• How to lead with care, not control• The essential human skills we should be teaching from age eightIf you've ever questioned whether there's a better way to lead, this one's for you.

Welcome to Stories Untold!This season is about pulling back the curtain, on the mess, the moments, and the lessons you don't always hear out loud.In this first episode, we sit down with Xanthe Wells, VP of Global Creative for Pinterest, to talk about what it really takes to grow, as a leader, a creative and a human. From early missteps in management to the reality of building safe spaces for risk, this is a conversation about staying open when everything around you is shifting.Here's what we get into:• Why being promoted is not the same as being prepared• How to protect the space for creativity, risk and realness• The uncomfortable truth about never having the “right” brief, team or budget• Why safety, not polish, is the foundation of creative work• What it means to lead when everything, and nothing, is certainIf you've ever found yourself in the chaos of doing the work and figuring it out as you go, this one's for you. Hit play and exhale.

Welcome to Season 2 of UnfilteredThis time, we're talking fierce allyship, honest conversations, and what happens when you choose to back someone you were once told to beat.Bec and Belle started out on opposite sides of the pitch. But instead of staying competitors, they became allies, leaning into shared values, motherhood, and the big questions neither of them could answer alone.In this episode, we dive into the realities of careers that collide and connect. From late-night voice notes to career pivots, from feeling like rivals to becoming each other's mirror, this is a story about choosing connection over competition and how that choice can become your greatest advantage.Here's what we get into:• How candid conversations can cut through brand lines and build real trust• The quiet power of having a sounding board who understands your life stage• Why guilt, ambition, and motherhood often sit side by side• How embracing vulnerability can sharpen your focus not weaken itIf you have ever stood on opposite sides of the table but felt the pull to build a bridge, this one is for you. Hit play and lean into the conversation.

Welcome to Season 2 of UnfilteredThis time, we're talking shared leadership, evolving identity, and what it really takes to co-run a business when there's no rulebook for how it's done.It started with a conversation on a park bench. Sian and Laura hadn't worked closely before, but what followed was a leap into co-leadership, built not on history, but on possibility, mutual respect, and a shared ambition to do things differently.In this episode, we unpack what it means to lead one of the country's most influential media businesses through ambiguity, feedback, and cultural change, while resisting the urge to homogenise what makes each market, and each leader, unique.Here's what we get into:• How to lead as two, and make space for more than just each other• Why radical trust is more important than shared history• What co-CEOs learn when they swap structure for stretch• Why you can't control culture, but you can empower it• The difference between having a job and building a careerIf you've ever wondered what leadership could look like when it's co-created, this one's for you. Hit play and challenge the model.

Welcome to Season 2 of UnfilteredThis time, we're talking creative courage, mutual respect, and the kind of partnership that pushes you to grow personally and professionally.Fern and Jamil's careers have grown in parallel, shaped by shared ambition, sharp thinking, and a belief that creativity should mean more to clients, to culture, and to the people doing the work.In this episode, we go inside a partnership defined by candour, care, and a deep understanding of what it takes to build trust in the work, in each other, and across an organisation.Here's what we get into:• Why the best creative partnerships are built on challenge, not comfort• How strategic alignment strengthens creative ambition• The reality of pushing too hard and how to know when to pull back• What trust really looks like between clients and agencies• Why creativity thrives when you stop hiding behind the maskIf you believe great creativity is worth protecting, this one's for you. Hit play and dive in.

Welcome to Season 2 of Unfiltered. This time, we're talking about long-distance leadership, creative tension, and the lessons that come from building something big, when you're never in the same room.Chris and Gary run a brand that operates across five continents, while living on two different ones. Yet, their ability to challenge, back, and learn from each other has taken their business further than either imagined.In this episode, we explore how two cofounders found clarity in their roles, built trust across time zones, and made distance a strength, not a setback.You'll hear:• What cofounding looks like when you're never in the same country• Why optimism and realism are both essential in creative decision-making• How disagreements can sharpen vision, not derail it• Why learning what not to do is just as important as having a planIf you've ever wondered what it's really like to build a business across time zones, and stay truly in sync, this one's for you. Hit play and hear how they made it work.

Welcome to Season 2 of Unfiltered.This time, we're talking bold ideas, rethinking bravery, and the power of perspective shifts that change everything.It doesn't always take a total rewrite — sometimes the smallest tweaks are the ones that make people stop, listen, and remember. This episode dives into the dynamic between two creative minds who challenge each other to think bigger, go deeper, and bring more humanity to the work.In this episode, we're unpacking how to challenge gently, lead authentically, and create space for new ways of thinking to take root.• Why brand bravery starts with character, not chaos• How tiny creative pivots can spark long-term impact• What happens when debate is grounded in deep respect• The kind of trust that frees you up to think, not defendIf you've ever felt stuck in familiar thinking — or unsure how to make brave ideas land — this one's for you. Hit play and rethink the rules.

Welcome to Season 2 of Unfiltered. This time, we're talking friendship, trust, and the power of showing up as your whole self.Some people lead with their title. Others lead with trust.This season, we're diving into the relationships that shape us, not just the ones on paper, but the ones that hold us up, truly see us, and stay in the room when things get hard.In this episode, we explore what happens when the person you work with becomes the person you trust most. What it means to build a partnership that can survive scaling up, scaling down, and even a redundancy meeting.• How to lead with empathy• Why the best working relationships feel human, not hierarchical• What it looks like to bring your whole self to work• The surprising truth about conflict (and why they never had one)If you've ever wondered what it really means to work with someone you trust, this one's for you. Hit play and feel the difference.

Welcome to Season 2 of Unfiltered where this time, we're talking capacity, connection, and the people who hold us together.Success isn't just about ambition. It's about energy. The energy you give, the energy you protect, and the people who help you find your way back when it runs out.In this episode., we're exploring what happens when friendship meets feedback. When empathy replaces ego. And when the powerful growth doesn't come from a coach, but from a friendtor.Listen to learn:* Why understanding your capacity first as a leader is the skill to start with* What it means to be an energist, not an energy vampire* How to build friendships that challenge, support, and call you forward* Why vulnerability is a strength, if you learn not to weaponise itIf you've ever felt stretched, stuck, or like you're carrying it all alone, this one's for you. Hit play and recharge.

Welcome to Season 2 of Unfiltered—this time, we're going global.Success isn't a solo sport. Behind every breakthrough, every bold move, and every moment of real growth, there's someone else in the picture—a mentor, a rival, a co-founder, a friend.This season, we're diving deep into the partnerships that shape us. The people who push us. Challenge us. Make the impossible possible.And in this episode, in collaboration with The Marketing Academy, we're tearing up the career rulebook with Helen Tupper & Sarah Ellis, the brilliant minds behind The Squiggly Career. Why traditional career paths are dead (and what's replacing them) How to embrace uncertainty & turn it into opportunity The skills you actually need to thrive in a squiggly world Why your career is a story, not a ladder—so it's time to write your ownIf you've ever felt stuck, lost, or just over the whole “ladder-climbing” thing—this one's for you. Hit play and start squiggling!

Welcome to Episode 2 of Unfiltered—and this one is for anyone who's ever felt the pressure to have all the answers.Markets change. Plans fall apart. Perfection is an illusion. So how do the best leaders thrive in the unknown? Leandro and Cat have the answer—and it's not what you think.Leandro believes leadership is about trust. The best teams don't need micromanaging—they need space to grow, take risks, and make an impact. Cat has spent years battling perfectionism, learning that success isn't about control—it's about clarity, balance, and knowing when to let go.This is the truth about leadership—raw, unfiltered, and real. If you've ever struggled with self-doubt, decision-making, or balancing ambition with self-care, this conversation will shift your perspective.Let's get into it.

Welcome to Season 2 of Unfiltered! And this time, we're going global.Success isn't a solo sport. Behind every big win, every breakthrough, every moment of real growth, there's someone else in the picture—a mentor, a rival, a co-founder, a friend. This season, we're unpacking the partnerships that shape us. The people who push us forward. The ones who make the impossible possible.We're kicking things off with “Beyond Ego: The Secret to Achieving More (By Caring Less About Credit),” featuring Gabby Gray and Peter van Jalsveld. They built a creative powerhouse—taking a team from 30 people in Johannesburg to over 700 worldwide. They scaled, they led, and then they took it even further: a long-term contract, a marriage, two new team members (also known as their kids), and a major life move to the UK.This is Season 2 of Unfiltered—bigger, bolder, and spanning the globe. Because real success isn't about going it alone.Let's get into it.

Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.In this episode, filmed live at SXSW Sydney, we sit down with Poppy Reid—Co-founder of The Brag Media, a leading force in the world of music media. Poppy shares her inspiring journey from intern to industry leader, offering a rare glimpse into the challenges she faced and the strategies that helped her overcome imposter syndrome to build a media empire.Poppy reveals her thoughts on the future of storytelling, emphasising AI as a powerful tool for journalists rather than a replacement for creativity. She discusses how authentic leadership and building trust with audiences are essential to thriving in a media landscape that's constantly evolving. With candour and insight, Poppy explores her commitment to elevating female voices in the industry and her belief that people connect more deeply with personalities than with brands.If you're looking for a powerful story about resilience, leadership, and the courage to challenge conventions, this conversation with Poppy Reid is a must-watch.

Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.In this episode, filmed live at SXSW Sydney, we're joined by Adam Spencer—mathematician, comedian, and AI enthusiast—to explore the future of work, creativity, and the evolving role of artificial intelligence. Known for his unique ability to make complex topics accessible and entertaining, Adam takes us on a thought-provoking journey through the digital revolution.From radio broadcasting to the rise of chatbots, Adam shares his insights into how AI is reshaping the workplace and unlocking new opportunities for creativity. He tackles the big philosophical questions—Can AI be truly alive? How do we navigate the ethical challenges of AI "hallucinations"?—and offers his perspective on how everyone, from seasoned professionals to curious newcomers, can approach this brave new world with curiosity and resilience.If you're ready to unlock your creative potential and embrace the opportunities AI brings, this conversation with Adam Spencer is a must-watch.Tune in to hear Adam Spencer's refreshing take on AI and how it's redefining not only our work but our understanding of intelligence, creativity, and what it means to be human.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distilleryYouTube: https://www.youtube.com/@thegrowthdistillery

Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.In this episode, filmed live at SXSW Sydney, we're joined by Noelle Russell, Chief AI Officer at the AI Leadership Institute and founder of the I Heart AI community. Recognised as one of LinkedIn's Top Voices in AI and executive coaching, Noelle has received Microsoft's MVP award four times and VentureBeat's award in AI ethics and mentorship. She's a visionary in responsible AI and a fierce advocate for democratising access to AI knowledge.Noelle dives into some of today's most pressing topics in technology, from bridging the AI literacy gap to the rise of AI-generated misinformation. She explores why AI literacy is essential for businesses, marketers, and anyone looking to thrive in an increasingly digital world. Through thought-provoking discussions, Noelle explains how democratised AI is transforming traditional marketing and highlights the role of human creativity in a future dominated by intelligent machines.With AI rapidly advancing, Noelle also reflects on how ethical development and civil discourse can shape a healthier digital future, emphasising the need for divergent thinking and responsible innovation.If you're ready to understand the true power and responsibility that comes with AI, this conversation with Noelle Russell is a must-watch.Don't miss Noelle's insights on how we can prepare for a future where AI and human creativity coexist to build a better world.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distilleryYouTube: https://www.youtube.com/@thegrowthdistillery

Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors. In this special episode, filmed live at SXSW Sydney, we sit down with futurist and professor Brian David Johnson to uncover the future of AI, human creativity, and longevity. Brian shares his compelling vision for a world where AI isn't just a tool, but a force that reshapes our lives, careers, and understanding of what it means to be human. With thought-provoking insights, he reveals why creativity may be our strongest asset in the age of AI, and explores the potential to extend our lifespans and what it could mean for society. If you're ready to dive into the big questions shaping tomorrow, this conversation is for you. Tune in to hear Brian David Johnson's bold predictions for a future that's not just inevitable—but one we can create. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/

Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors. In this special episode, filmed live at SXSW Sydney, we sit down with seven-time world champion surfer and environmental advocate, Layne Beachley. Layne shares her extraordinary journey, from breaking barriers in a male-dominated sport to championing mental wellbeing and environmental sustainability. Through candid insights, Layne opens up about the highs and lows of her career, offering lessons on resilience, empowerment, and navigating a world where the old rules no longer apply. If you're looking for inspiration to challenge the status quo, this conversation is a must-watch. Tune in to learn how Layne Beachley mastered the art of breaking records—and breaking rules. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery YouTube: https://www.youtube.com/@thegrowthdistillery

oin us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this episode, Adam Ferrier from Thinkerbell delves into the importance of fitting in to build influence, emphasising that "fit in more to stand out later." He challenges conventional marketing wisdom, advocating for brands to be seen as the entire business rather than just communication tools. Adam also shares his belief in a brand-focused approach over consumer-centricity, encouraging businesses to be interesting and authentic. Tune in to hear Adam's unique insights on personal branding, brand strategy, and the value of staying true to one's path. Don't miss this thought-provoking discussion!Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

oin us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this week's episode Dee Madigan, a creative powerhouse and veteran campaign strategist, shares her journey from teaching to becoming a leading voice in purpose-led marketing, revealing the power of storytelling and the importance of staying true to your values. She provides insights into election campaigns, the secrets behind influencing voters, and the importance of timing. Additionally, as a champion for neurodiversity, Dee discusses her personal experiences with challenges, highlighting the power of embracing unique strengths and celebrating individuality.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements. Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths. Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields. In this week's episode we chat to Sam Geer and Chris Colter from Accenture. From humble beginnings to industry icons, Geer & Colter share their inspiring journey. Learn how they built a powerful partnership based on mutual respect, unique skillsets, and a shared passion for excellence. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements. Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths. Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields. In this week's episode we chat to Rose Herceg, president of WPP Australia and New Zealand. She shares her secrets to success in leadership, from embracing fearlessness to ditching bad ideas, learn how she navigates the ever-changing business landscape. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

Welcome to "The B-Side"Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, "The B-Side" spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. "The B-Side" delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this episode, we chat with Robbie Brammall, Director of Marketing and Communications at MONA (Museum of Old and New Art), about creative chaos and the art of doing the wrong things right. Join us as we celebrate the 'B-Sides,' because real growth happens behind the scenes.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

Welcome to "The B-Side".In this series, we peel back the layers to uncover the untold stories behind some of Australia's most influential marketing, advertising & creative thinkers. Join us on a journey through the lives of those who have shaped growth within their industries, as we delve into the often overlooked moments, challenges, and inspirations that fueled their accomplishment.Recorded at Cannes in Cairns, in each episode we'll spotlight a different luminary, from renowned marketers to groundbreaking entrepreneurs and brand visionaries. We'll explore the personal and professional struggles, triumphs, and defining moments that shaped their pathways.From the experiences that ignited their curiosity to the pivotal decisions that changed the course of their careers, "The B-Side" uncovers the human stories behind the extraordinary achievements. We'll unpack the learnings, doubts, and setbacks that they encountered along the way, spotlighting a deeper understanding of the complexities of success.In this episode we chat to Fernando Machado, the Chief Marketing Officer of NotCo, so join us as we celebrate the 'B-Sides'... because the real growth happens behind the scenes.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Why growth is such an important consideration for businesses. Welcome to another episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers. This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Why growth is such an important consideration for businessesWelcome to another episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers.This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Welcome to the first episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers. This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Why growth is such an important consideration for businessesWelcome to another episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers.This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

Why growth is such an important consideration for businessesWelcome to the first episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers.This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

Welcome to the concluding episode of The Marketing Academy x The Growth Distillery 11-part series. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders.In this episode, host Dan Krigstein speaks with Fern Canning Marketing Director, Consulting at Deloitte. They cover topics including the power of reflection on your career journey (and exactly how to schedule time in to do this!), the benefits of mentorship, and how to recognise cues and physiological wellness in your team members.Another episode you do not want to miss!Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Find out more about The Marketing Academy: https://themarketingacademy.org/au/Follow The Growth DistilleryInstagram: / thegrowthdistilleryauLinkedIn: / the-growth-distilleryYouTube: / @thegrowthdistillery

Join us for another exciting episode of The Marketing Academy x The Growth Distillery, where we blend authenticity with invaluable insights. In this instalment, host Dan Krigstein sits down with Will Koukouras, National Director of Sport & Entertainment at Publicis Groupe. Get ready for a deep dive into the world of mentorship, navigating the workplace while wearing masks, and achieving that elusive work-life balance. Will shares his wealth of experience and wisdom, offering invaluable advice for aspiring marketers and seasoned professionals alike. Tune in for an engaging discussion that promises to empower you with actionable strategies to thrive in today's dynamic marketing landscape. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Find out more about The Marketing Academy: https://themarketingacademy.org/au/ Follow The Growth Distillery Instagram: / thegrowthdistilleryau LinkedIn: / the-growth-distillery YouTube: / @thegrowthdistillery

Welcome back to another episode of The Marketing Academy x The Growth Distillery 11-part series, where authenticity meets insight. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders.In this episode, host Dan Krigstein speaks with the Head of Marketing of v2food, Jade Lish. They cover progression over perfection, why you're never going to get it 100% right and the key watch-outs for young marketers. Tune in for an enlightening discussion that promises to inspire and equip you with the tools needed to thrive in the ever-evolving world of marketing. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Find out more about The Marketing Academy: https://themarketingacademy.org/au/Follow The Growth DistilleryInstagram: / thegrowthdistilleryauLinkedIn: / the-growth-distilleryYouTube: / @thegrowthdistillery

Welcome back to another episode of The Marketing Academy x The Growth Distillery 11-part series, where authenticity meets insight. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders.In this episode, host Dan Krigstein speaks with the Co-CEO of OMD Australia, Sian Whitnall. They cover the key things needed for growth, including the power of listening, moments of reflection, filling up your own cup, and the usefulness of feedback.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Find out more about The Marketing Academy: https://themarketingacademy.org/au/Follow The Growth DistilleryInstagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery