The Growth Distillery

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Welcome to The Growth Distillery Podcast, with Dan Krigstein. This podcast is the space where we offer illuminating insights into the mind & mood of Australians, and expert perspectives on the tactics & strategies that can deliver growth regardless of economic climate. Join Dan Krigstein, an expert currently leading News Corp Australia’s Growth Intelligence Centre advising publishers, brands, and industries across the country in the development of their growth strategies; through unapologetic customer-led thinking and data-based foresight.

The Growth Distillery


    • May 7, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 30m AVG DURATION
    • 63 EPISODES


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    Latest episodes from The Growth Distillery

    From Heritage to Honesty: The Conversations That Shape Us

    Play Episode Listen Later May 7, 2025 64:27


    From Frenemy to Fierce Ally: How Connection Beats Competition

    Play Episode Listen Later May 5, 2025 62:23


    Welcome to Season 2 of UnfilteredThis time, we're talking fierce allyship, honest conversations, and what happens when you choose to back someone you were once told to beat.Bec and Belle started out on opposite sides of the pitch. But instead of staying competitors, they became allies, leaning into shared values, motherhood, and the big questions neither of them could answer alone.In this episode, we dive into the realities of careers that collide and connect. From late-night voice notes to career pivots, from feeling like rivals to becoming each other's mirror, this is a story about choosing connection over competition and how that choice can become your greatest advantage.Here's what we get into:• How candid conversations can cut through brand lines and build real trust• The quiet power of having a sounding board who understands your life stage• Why guilt, ambition, and motherhood often sit side by side• How embracing vulnerability can sharpen your focus not weaken itIf you have ever stood on opposite sides of the table but felt the pull to build a bridge, this one is for you. Hit play and lean into the conversation.

    Co-CEOs, One Vision: What Shared Leadership Really Looks Like

    Play Episode Listen Later Apr 28, 2025 71:14


    Welcome to Season 2 of UnfilteredThis time, we're talking shared leadership, evolving identity, and what it really takes to co-run a business when there's no rulebook for how it's done.It started with a conversation on a park bench. Sian and Laura hadn't worked closely before, but what followed was a leap into co-leadership, built not on history, but on possibility, mutual respect, and a shared ambition to do things differently.In this episode, we unpack what it means to lead one of the country's most influential media businesses through ambiguity, feedback, and cultural change, while resisting the urge to homogenise what makes each market, and each leader, unique.Here's what we get into:• How to lead as two, and make space for more than just each other• Why radical trust is more important than shared history• What co-CEOs learn when they swap structure for stretch• Why you can't control culture, but you can empower it• The difference between having a job and building a careerIf you've ever wondered what leadership could look like when it's co-created, this one's for you. Hit play and challenge the model.

    Power Poses and Perspective Shifts: What Creative Trust Looks Like

    Play Episode Listen Later Apr 23, 2025 52:21


    Welcome to Season 2 of UnfilteredThis time, we're talking creative courage, mutual respect, and the kind of partnership that pushes you to grow personally and professionally.Fern and Jamil's careers have grown in parallel, shaped by shared ambition, sharp thinking, and a belief that creativity should mean more to clients, to culture, and to the people doing the work.In this episode, we go inside a partnership defined by candour, care, and a deep understanding of what it takes to build trust in the work, in each other, and across an organisation.Here's what we get into:• Why the best creative partnerships are built on challenge, not comfort• How strategic alignment strengthens creative ambition• The reality of pushing too hard and how to know when to pull back• What trust really looks like between clients and agencies• Why creativity thrives when you stop hiding behind the maskIf you believe great creativity is worth protecting, this one's for you. Hit play and dive in.

    Different Timezones, Same Vision: How to Build a Business Without a Shared Desk

    Play Episode Listen Later Apr 21, 2025 52:37


    Welcome to Season 2 of Unfiltered. This time, we're talking about long-distance leadership, creative tension, and the lessons that come from building something big, when you're never in the same room.Chris and Gary run a brand that operates across five continents, while living on two different ones. Yet, their ability to challenge, back, and learn from each other has taken their business further than either imagined.In this episode, we explore how two cofounders found clarity in their roles, built trust across time zones, and made distance a strength, not a setback.You'll hear:• What cofounding looks like when you're never in the same country• Why optimism and realism are both essential in creative decision-making• How disagreements can sharpen vision, not derail it• Why learning what not to do is just as important as having a planIf you've ever wondered what it's really like to build a business across time zones, and stay truly in sync, this one's for you. Hit play and hear how they made it work.

    Small Tweaks, Big Shifts: The Power of Bravery in the Details

    Play Episode Listen Later Apr 16, 2025 60:29


    Welcome to Season 2 of Unfiltered.This time, we're talking bold ideas, rethinking bravery, and the power of perspective shifts that change everything.It doesn't always take a total rewrite — sometimes the smallest tweaks are the ones that make people stop, listen, and remember. This episode dives into the dynamic between two creative minds who challenge each other to think bigger, go deeper, and bring more humanity to the work.In this episode, we're unpacking how to challenge gently, lead authentically, and create space for new ways of thinking to take root.• Why brand bravery starts with character, not chaos• How tiny creative pivots can spark long-term impact• What happens when debate is grounded in deep respect• The kind of trust that frees you up to think, not defendIf you've ever felt stuck in familiar thinking — or unsure how to make brave ideas land — this one's for you. Hit play and rethink the rules.

    It's Not a Job, It's a Partnership: How Emotional Trust Changes Everything

    Play Episode Listen Later Apr 15, 2025 42:07


    Welcome to Season 2 of Unfiltered. This time, we're talking friendship, trust, and the power of showing up as your whole self.Some people lead with their title. Others lead with trust.This season, we're diving into the relationships that shape us, not just the ones on paper, but the ones that hold us up, truly see us, and stay in the room when things get hard.In this episode, we explore what happens when the person you work with becomes the person you trust most. What it means to build a partnership that can survive scaling up, scaling down, and even a redundancy meeting.• How to lead with empathy• Why the best working relationships feel human, not hierarchical• What it looks like to bring your whole self to work• The surprising truth about conflict (and why they never had one)If you've ever wondered what it really means to work with someone you trust, this one's for you. Hit play and feel the difference.

    Mentors Are Out, Friendtors Are In: The Rise of Shared Energy & Real Accountability

    Play Episode Listen Later Apr 9, 2025 58:53


    Welcome to Season 2 of Unfiltered where this time, we're talking capacity, connection, and the people who hold us together.Success isn't just about ambition. It's about energy. The energy you give, the energy you protect, and the people who help you find your way back when it runs out.In this episode., we're exploring what happens when friendship meets feedback. When empathy replaces ego. And when the powerful growth doesn't come from a coach, but from a friendtor.Listen to learn:* Why understanding your capacity first as a leader is the skill to start with* What it means to be an energist, not an energy vampire* How to build friendships that challenge, support, and call you forward* Why vulnerability is a strength, if you learn not to weaponise itIf you've ever felt stretched, stuck, or like you're carrying it all alone, this one's for you. Hit play and recharge.

    Forget the Ladder: The Brutal Truth About Careers & Why Squiggly is the Future

    Play Episode Listen Later Apr 7, 2025 58:26


     Welcome to Season 2 of Unfiltered—this time, we're going global.Success isn't a solo sport. Behind every breakthrough, every bold move, and every moment of real growth, there's someone else in the picture—a mentor, a rival, a co-founder, a friend.This season, we're diving deep into the partnerships that shape us. The people who push us. Challenge us. Make the impossible possible.And in this episode, in collaboration with The Marketing Academy, we're tearing up the career rulebook with Helen Tupper & Sarah Ellis, the brilliant minds behind The Squiggly Career. Why traditional career paths are dead (and what's replacing them) How to embrace uncertainty & turn it into opportunity The skills you actually need to thrive in a squiggly world Why your career is a story, not a ladder—so it's time to write your ownIf you've ever felt stuck, lost, or just over the whole “ladder-climbing” thing—this one's for you. Hit play and start squiggling! 

    Let Go to Level Up: The Truth About Leadership, Perfectionism & Trust

    Play Episode Listen Later Apr 2, 2025 59:52


    Welcome to Episode 2 of Unfiltered—and this one is for anyone who's ever felt the pressure to have all the answers.Markets change. Plans fall apart. Perfection is an illusion. So how do the best leaders thrive in the unknown? Leandro and Cat have the answer—and it's not what you think.Leandro believes leadership is about trust. The best teams don't need micromanaging—they need space to grow, take risks, and make an impact. Cat has spent years battling perfectionism, learning that success isn't about control—it's about clarity, balance, and knowing when to let go.This is the truth about leadership—raw, unfiltered, and real. If you've ever struggled with self-doubt, decision-making, or balancing ambition with self-care, this conversation will shift your perspective.Let's get into it.

    Beyond Ego: The Secret to Achieving More (By Caring Less About Credit)

    Play Episode Listen Later Mar 28, 2025 49:38


    Welcome to Season 2 of Unfiltered! And this time, we're going global.Success isn't a solo sport. Behind every big win, every breakthrough, every moment of real growth, there's someone else in the picture—a mentor, a rival, a co-founder, a friend. This season, we're unpacking the partnerships that shape us. The people who push us forward. The ones who make the impossible possible.We're kicking things off with “Beyond Ego: The Secret to Achieving More (By Caring Less About Credit),” featuring Gabby Gray and Peter van Jalsveld. They built a creative powerhouse—taking a team from 30 people in Johannesburg to over 700 worldwide. They scaled, they led, and then they took it even further: a long-term contract, a marriage, two new team members (also known as their kids), and a major life move to the UK.This is Season 2 of Unfiltered—bigger, bolder, and spanning the globe. Because real success isn't about going it alone.Let's get into it.

    Breaking Barriers: Poppy Reid's Path from Intern to Editor-in-Chief

    Play Episode Listen Later Nov 12, 2024 21:58


    Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.In this episode, filmed live at SXSW Sydney, we sit down with Poppy Reid—Co-founder of The Brag Media, a leading force in the world of music media. Poppy shares her inspiring journey from intern to industry leader, offering a rare glimpse into the challenges she faced and the strategies that helped her overcome imposter syndrome to build a media empire.Poppy reveals her thoughts on the future of storytelling, emphasising AI as a powerful tool for journalists rather than a replacement for creativity. She discusses how authentic leadership and building trust with audiences are essential to thriving in a media landscape that's constantly evolving. With candour and insight, Poppy explores her commitment to elevating female voices in the industry and her belief that people connect more deeply with personalities than with brands.If you're looking for a powerful story about resilience, leadership, and the courage to challenge conventions, this conversation with Poppy Reid is a must-watch.

    From Airwaves to Algorithms: Adam Spencer's Take on Creativity and AI

    Play Episode Listen Later Nov 7, 2024 33:38


    Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.In this episode, filmed live at SXSW Sydney, we're joined by Adam Spencer—mathematician, comedian, and AI enthusiast—to explore the future of work, creativity, and the evolving role of artificial intelligence. Known for his unique ability to make complex topics accessible and entertaining, Adam takes us on a thought-provoking journey through the digital revolution.From radio broadcasting to the rise of chatbots, Adam shares his insights into how AI is reshaping the workplace and unlocking new opportunities for creativity. He tackles the big philosophical questions—Can AI be truly alive? How do we navigate the ethical challenges of AI "hallucinations"?—and offers his perspective on how everyone, from seasoned professionals to curious newcomers, can approach this brave new world with curiosity and resilience.If you're ready to unlock your creative potential and embrace the opportunities AI brings, this conversation with Adam Spencer is a must-watch.Tune in to hear Adam Spencer's refreshing take on AI and how it's redefining not only our work but our understanding of intelligence, creativity, and what it means to be human.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distilleryYouTube: https://www.youtube.com/@thegrowthdistillery

    Unmasking Reality: Navigating Truth in the Age of AI with Noelle Russell

    Play Episode Listen Later Nov 4, 2024 35:01


    Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.In this episode, filmed live at SXSW Sydney, we're joined by Noelle Russell, Chief AI Officer at the AI Leadership Institute and founder of the I Heart AI community. Recognised as one of LinkedIn's Top Voices in AI and executive coaching, Noelle has received Microsoft's MVP award four times and VentureBeat's award in AI ethics and mentorship. She's a visionary in responsible AI and a fierce advocate for democratising access to AI knowledge.Noelle dives into some of today's most pressing topics in technology, from bridging the AI literacy gap to the rise of AI-generated misinformation. She explores why AI literacy is essential for businesses, marketers, and anyone looking to thrive in an increasingly digital world. Through thought-provoking discussions, Noelle explains how democratised AI is transforming traditional marketing and highlights the role of human creativity in a future dominated by intelligent machines.With AI rapidly advancing, Noelle also reflects on how ethical development and civil discourse can shape a healthier digital future, emphasising the need for divergent thinking and responsible innovation.If you're ready to understand the true power and responsibility that comes with AI, this conversation with Noelle Russell is a must-watch.Don't miss Noelle's insights on how we can prepare for a future where AI and human creativity coexist to build a better world.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distilleryYouTube: https://www.youtube.com/@thegrowthdistillery

    The Battle for Creativity: AI vs. Humanity with Futurist Brian David Johnson

    Play Episode Listen Later Oct 29, 2024 39:37


    Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors. In this special episode, filmed live at SXSW Sydney, we sit down with futurist and professor Brian David Johnson to uncover the future of AI, human creativity, and longevity. Brian shares his compelling vision for a world where AI isn't just a tool, but a force that reshapes our lives, careers, and understanding of what it means to be human. With thought-provoking insights, he reveals why creativity may be our strongest asset in the age of AI, and explores the potential to extend our lifespans and what it could mean for society. If you're ready to dive into the big questions shaping tomorrow, this conversation is for you. Tune in to hear Brian David Johnson's bold predictions for a future that's not just inevitable—but one we can create. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/

    From Fear to Action: The Mental Models of 7x World Champion Layne Beachley

    Play Episode Listen Later Oct 23, 2024 26:55


    Welcome to Rules Don't Apply, a series that redefines what's possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors. In this special episode, filmed live at SXSW Sydney, we sit down with seven-time world champion surfer and environmental advocate, Layne Beachley. Layne shares her extraordinary journey, from breaking barriers in a male-dominated sport to championing mental wellbeing and environmental sustainability. Through candid insights, Layne opens up about the highs and lows of her career, offering lessons on resilience, empowerment, and navigating a world where the old rules no longer apply. If you're looking for inspiration to challenge the status quo, this conversation is a must-watch. Tune in to learn how Layne Beachley mastered the art of breaking records—and breaking rules. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery YouTube: https://www.youtube.com/@thegrowthdistillery

    Thinkerbell's Adam Ferrier on Standing Out in a Crowded Market

    Play Episode Listen Later Jul 31, 2024 18:52


    oin us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this episode, Adam Ferrier from Thinkerbell delves into the importance of fitting in to build influence, emphasising that "fit in more to stand out later." He challenges conventional marketing wisdom, advocating for brands to be seen as the entire business rather than just communication tools. Adam also shares his belief in a brand-focused approach over consumer-centricity, encouraging businesses to be interesting and authentic. Tune in to hear Adam's unique insights on personal branding, brand strategy, and the value of staying true to one's path. Don't miss this thought-provoking discussion!Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    Boody's Secret to Success: Ruth Haffenden on Building a Passionate Community

    Play Episode Listen Later Jul 25, 2024 22:05


    Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    Winning Campaigns: Dee Madigan's Secrets to Persuasion

    Play Episode Listen Later Jul 10, 2024 22:44


    oin us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this week's episode Dee Madigan, a creative powerhouse and veteran campaign strategist, shares her journey from teaching to becoming a leading voice in purpose-led marketing, revealing the power of storytelling and the importance of staying true to your values. She provides insights into election campaigns, the secrets behind influencing voters, and the importance of timing. Additionally, as a champion for neurodiversity, Dee discusses her personal experiences with challenges, highlighting the power of embracing unique strengths and celebrating individuality.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    Finding Your Perfect Fit: Geer & Colter on Building Powerful Partnerships

    Play Episode Listen Later Jul 9, 2024 27:59


    Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements. Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths. Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields. In this week's episode we chat to Sam Geer and Chris Colter from Accenture. From humble beginnings to industry icons, Geer & Colter share their inspiring journey. Learn how they built a powerful partnership based on mutual respect, unique skillsets, and a shared passion for excellence. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

    Fearless Leadership with Rose Herceg from WPP

    Play Episode Listen Later Jul 9, 2024 20:20


    Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements. Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths. Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields. In this week's episode we chat to Rose Herceg, president of WPP Australia and New Zealand. She shares her secrets to success in leadership, from embracing fearlessness to ditching bad ideas, learn how she navigates the ever-changing business landscape. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

    Robbie Brammall's Insights from MONA: Thriving in Creative Chaos

    Play Episode Listen Later Jun 19, 2024 28:20


    Welcome to "The B-Side"Join us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, "The B-Side" spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. "The B-Side" delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this episode, we chat with Robbie Brammall, Director of Marketing and Communications at MONA (Museum of Old and New Art), about creative chaos and the art of doing the wrong things right. Join us as we celebrate the 'B-Sides,' because real growth happens behind the scenes.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    The B-Side: Fernando Machado's Blueprint for Growth in Every Job

    Play Episode Listen Later Jun 12, 2024 30:42


    Welcome to "The B-Side".In this series, we peel back the layers to uncover the untold stories behind some of Australia's most influential marketing, advertising & creative thinkers. Join us on a journey through the lives of those who have shaped growth within their industries, as we delve into the often overlooked moments, challenges, and inspirations that fueled their accomplishment.Recorded at Cannes in Cairns, in each episode we'll spotlight a different luminary, from renowned marketers to groundbreaking entrepreneurs and brand visionaries. We'll explore the personal and professional struggles, triumphs, and defining moments that shaped their pathways.From the experiences that ignited their curiosity to the pivotal decisions that changed the course of their careers, "The B-Side" uncovers the human stories behind the extraordinary achievements. We'll unpack the learnings, doubts, and setbacks that they encountered along the way, spotlighting a deeper understanding of the complexities of success.In this episode we chat to Fernando Machado, the Chief Marketing Officer of NotCo, so join us as we celebrate the 'B-Sides'... because the real growth happens behind the scenes.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    A Futurist's Take on Growth: The Next Big Trends You Should be Looking Out For with Bernard Salt AM

    Play Episode Listen Later Jun 7, 2024 17:07


    We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Why growth is such an important consideration for businesses. Welcome to another episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers. This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

    Telstra's CMO, Brent Smart on Why We Should Quit Focusing on Short-term Performance

    Play Episode Listen Later May 31, 2024 13:53


    We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Why growth is such an important consideration for businessesWelcome to another episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers.This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    Reset for Growth with Josh Faulks CEO, AANA

    Play Episode Listen Later May 28, 2024 13:04


    We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Welcome to the first episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers. This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

    Is Collaborative Marketing the Key to Growth? With Nic Taylor, SVP & Head of LEGO Agency

    Play Episode Listen Later May 24, 2024 14:35


    We explore the big ‘resets' that have set apart some of the world's brilliant marketers and brands. Why growth is such an important consideration for businessesWelcome to another episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers.This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    Why so many businesses fail in the first 5 years with Boost Juice's Founder, Janine Allis

    Play Episode Listen Later May 17, 2024 14:03


    Why growth is such an important consideration for businessesWelcome to the first episode of The Growth Distillery's Reset for Growth series in collaboration with AANA - Australian Association of National Advertisers.This mini-series illuminates the truly ‘outside the box' thinking that has propelled brands and businesses to transcendent growth. We explore everything from leadership to creativity, relevance to resonance, and of course the principles and pitfalls of those who have dared to do things differently.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    You need this 1 thing for great leadership with Fern Canning Marketing Director, Consulting at Deloitte

    Play Episode Listen Later May 7, 2024 25:35


    Welcome to the concluding episode of The Marketing Academy x The Growth Distillery 11-part series. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders.In this episode, host Dan Krigstein speaks with Fern Canning Marketing Director, Consulting at Deloitte. They cover topics including the power of reflection on your career journey (and exactly how to schedule time in to do this!), the benefits of mentorship, and how to recognise cues and physiological wellness in your team members.Another episode you do not want to miss!Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Find out more about The Marketing Academy: https://themarketingacademy.org/au/Follow The Growth DistilleryInstagram: / thegrowthdistilleryauLinkedIn: / the-growth-distilleryYouTube: / @thegrowthdistillery

    The Me, The We, The It: Why there's actually 3 elements to work-life balance with Will Koukouras

    Play Episode Listen Later May 3, 2024 37:54


    Join us for another exciting episode of The Marketing Academy x The Growth Distillery, where we blend authenticity with invaluable insights. In this instalment, host Dan Krigstein sits down with Will Koukouras, National Director of Sport & Entertainment at Publicis Groupe. Get ready for a deep dive into the world of mentorship, navigating the workplace while wearing masks, and achieving that elusive work-life balance. Will shares his wealth of experience and wisdom, offering invaluable advice for aspiring marketers and seasoned professionals alike. Tune in for an engaging discussion that promises to empower you with actionable strategies to thrive in today's dynamic marketing landscape. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Find out more about The Marketing Academy: https://themarketingacademy.org/au/ Follow The Growth Distillery Instagram: / thegrowthdistilleryau LinkedIn: / the-growth-distillery YouTube: / @thegrowthdistillery

    3 Important Things Up-And-Coming Marketers Need To Look Out For With Jade Lish, Head of Marketing v2food.

    Play Episode Listen Later Apr 26, 2024 41:24


    Welcome back to another episode of The Marketing Academy x The Growth Distillery 11-part series, where authenticity meets insight. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders.In this episode, host Dan Krigstein speaks with the Head of Marketing of v2food, Jade Lish. They cover progression over perfection, why you're never going to get it 100% right and the key watch-outs for young marketers. Tune in for an enlightening discussion that promises to inspire and equip you with the tools needed to thrive in the ever-evolving world of marketing. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Find out more about The Marketing Academy: https://themarketingacademy.org/au/Follow The Growth DistilleryInstagram: / thegrowthdistilleryauLinkedIn: / the-growth-distilleryYouTube: / @thegrowthdistillery

    Sian Whitnall, Co-CEO at OMD Australia: “If You're Not Listening, You're Not Leading…”

    Play Episode Listen Later Apr 19, 2024 27:53


    Welcome back to another episode of The Marketing Academy x The Growth Distillery 11-part series, where authenticity meets insight. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders.In this episode, host Dan Krigstein speaks with the Co-CEO of OMD Australia, Sian Whitnall. They cover the key things needed for growth, including the power of listening, moments of reflection, filling up your own cup, and the usefulness of feedback.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Find out more about The Marketing Academy: https://themarketingacademy.org/au/Follow The Growth DistilleryInstagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    The 3 Key Things You Need to Master Leadership! With Toby Harrison, Ogilvy AUNZ

    Play Episode Listen Later Apr 12, 2024 36:26


    Welcome back to The Marketing Academy x The Growth Distillery 11-part series, where authenticity meets insight. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders.In this episode, host Dan Krigstein engages in an insightful conversation with Toby Harrison who is the Consulting, Growth & Innovation lead at Ogilvy AUNZ. This is an interesting conversation where Toby and Dan cover topics including the benefits of being your home self at work, why you don't have to be everyone's best mate or the most liked person to succeed in your role, and key skills that will help to propel your leadership.Another episode you do not want to miss!Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Find out more about The Marketing Academy: https://themarketingacademy.org/au/Follow The Growth DistilleryInstagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    Calm, Caring, Considered and Courageous: The 4 C's with Nicole Bardsley

    Play Episode Listen Later Apr 5, 2024 26:55


    Welcome back for another episode of The Marketing Academy x The Growth Distillery 11-part series. In this mini-series, we revel in the unmasking of marketing, media and creative industry professionals who share their real experiences and thoughts and dispel the myths of leadership. We cover everything from mentorship to mindset, the successes and the struggles, but most importantly... what weʼve learned along the way. In this conversation, Nicole Bardsley, Head of Marketing at Uber and Uber Eats, ANZ tells us about her 4 C's of leadership and how being calm, caring, considered and courageous have helped her excel in her career.There are tips in this episode you don't want to miss! Find out more about The Growth Distillery:  https://www.thegrowthdistillery.com.au/ Follow The Growth Distillery Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery

    “Your network is your net worth” with Chris Murphy, General Manager at The Hallway

    Play Episode Listen Later Mar 28, 2024 28:00


    Dive into another captivating episode of The Marketing Academy x The Growth Distillery 11-part series! In this instalment host Dan Krigstein engages in a dynamic conversation with Chris Murphy, General Manager at The Hallway. Join us as Chris shares invaluable insights on the power of networking and cultivating meaningful relationships in the professional landscape. From anchoring inner belief to overcoming self-doubt, Chris reflects on his journey with raw honesty, emphasising the importance of surrounding oneself with a supportive community. Tune in as Chris delves into the nuances of resilience, growth mindset, and self-awareness, offering practical tips for personal and professional development. Discover the transformative impact of slowing down, self-check-ins, and nurturing relationships with new connections.Don't miss out on this enriching discussion as Chris Murphy inspires us to leverage our networks for personal and collective growth. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Follow The Growth Distillery Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

    Balancing Act: Terri Martin on Family, Corporate Life, and Trusting Your Gut

    Play Episode Listen Later Mar 22, 2024 38:23


    Welcome back to The Marketing Academy x The Growth Distillery 11-part series, where we delve into the intricate dynamics of leadership and authenticity in the marketing, media, and creative industries. In this episode, host Dan Krigstein engages in a candid and insightful conversation with Terri Martin, Head of Corporate at the National Institute of Dramatic Art, CEO & Founder of The Business Bunch, and Vice Chair & Non-Executive Director of ADHD Australia. This instalment delves into Terri's remarkable journey, exploring the delicate equilibrium between family life and corporate responsibilities. With raw honesty, Terri reflects on her experiences, sharing lessons learned from both triumphs and missteps. Join us as Terri discusses the significance of authenticity in leadership, emphasising the importance of prioritising the well-being of her children amidst the demands of professional life.Tune in to discover how embracing vulnerability, trusting your intuition, and taking ownership can lead to fulfilment and harmony in both work and life. Find out more about The Growth Distillery : https://www.thegrowthdistillery.com.au/ Follow The Growth Distillery Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery 

    Finding Gold in Imperfection: Catherine Bowe's Journey Through Marketing and Life

    Play Episode Listen Later Mar 15, 2024 35:42


    Welcome back to The Marketing Academy x The Growth Distillery 11-part series, where authenticity meets insight. Join us as we continue to unravel the intricacies of marketing, media, and creativity, diving deep into the experiences of industry leaders. In this episode, host Dan Krigstein engages in a heartfelt conversation with Catherine Bowe, Senior Director of Marketing at APAC Salesforce. Catherine opens up about her journey, from childhood to corporate success, sharing candidly about loneliness, exhaustion, and the struggles of navigating a demanding career. Join us as Catherine discusses her journey through burnout, revealing her thirst for knowledge and growth and ultimately finding her secret sauce in the competitive world of marketing. Through her story, Catherine sheds light on the importance of resilience, authenticity, and finding gold in imperfection. Tune in to this inspiring conversation as Catherine Bowe shares her wisdom and vulnerability, leaving listeners with invaluable insights into life, leadership, and the pursuit of personal and professional growth. Find out more about The Growth Distillery: ⁠⁠https://www.thegrowthdistillery.com.au/⁠⁠  Follow The Growth Distillery Instagram: ⁠⁠https://www.instagram.com/thegrowthdistillery⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/the-growth-distillery/⁠⁠ Find out more about The Marketing Academy: ⁠⁠https://themarketingacademy.org/au/⁠

    Unpacking the Marketing Toolkit: Perspectives from Nova Entertainment's Chief Growth Officer Adam Johnson

    Play Episode Listen Later Mar 8, 2024 43:07


    Welcome back to the second episode of The Marketing Academy x The Growth Distillery 11-part series, Unfiltered. Join us in this captivating mini-series as we delve into the authentic experiences and perspectives of marketing, media, and creative industry professionals, uncovering the realities of leadership. In this episode, host Dan Krigstein engages in a thought-provoking conversation with Adam Johnson, the Chief Growth Officer of Nova Entertainment. Together, they explore the intricate world of marketing, the nuances of the hiring process, the challenges of job scope creep, and the art of navigating senior roles in the workplace. Tune in as Adam shares his remarkable journey and invaluable insights with Dan, offering a wealth of wisdom and inspiration along the way.  Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Follow The Growth Distillery Instagram: https://www.instagram.com/thegrowthdistillery LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ Find out more about The Marketing Academy: https://themarketingacademy.org/au/

    "Before you try to change the world, get your house in order” with Lucio Ribeiro

    Play Episode Listen Later Mar 3, 2024 55:58


    Welcome to the first installment of The Marketing Academy x The Growth Distillery 11-part series. In this mini-series, we revel in the unmasking of marketing, media and creative industry professionals who share their real experiences and thoughts and dispel the myths of leadership. We cover everything from mentorship to mindset, the successes and the struggles, but most importantly... what weʼve learned along the way. In this conversation, host Dan Krigstein and Lucio Ribeiro, Director of Digital Marketing and Innovation at Seven Network discuss everything from mental well-being, psychological safety at work, feminism, and perspective. Listen in to what Dan describes as one of the most generous conversations he's had on the show to date. Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/ Follow The Growth Distillery Instagram: https://www.instagram.com/thegrowthdistilleryau LinkedIn: https://www.linkedin.com/company/the-growth-distillery/ YouTube: https://www.youtube.com/@thegrowthdistillery Find out more about The Marketing Academy: https://themarketingacademy.org/au/

    AI empowers the creative ecology with Alex McLean, GM of Marketing, BMW Australia

    Play Episode Listen Later Sep 26, 2023 10:20


    Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Alex McLean, GM of Marketing,  BMW Australia to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

    Why a media first strategy is important, with James Holloman, CMO of David Jones

    Play Episode Listen Later Sep 18, 2023 5:31


    Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with James Holloman, CMO of David Jones to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

    Connecting with consumers on a human level with Greg Graham, Founder of The Nest Consultancy.

    Play Episode Listen Later Sep 11, 2023 4:15


    Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Greg Graham, founder of The Nest Consultancy to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

    Creating an authentic brand voice with Natalie Portman's football club Angel City

    Play Episode Listen Later Sep 4, 2023 7:15


    Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Julie Uhrman, American soccer executive and entrepreneur who is president of Angel City FC to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

    The evolving role of CMOs with Sherilyn Shackell Founder & CEO, The Marketing Academy

    Play Episode Listen Later Aug 29, 2023 17:06


    Welcome to the fourth instalment of the Advertising Week APAC 2023 Great Minds mini series.On this episode, Dan speaks with Sherilyn Shackell, Founder & CEO of The Marketing Academy to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

    Metaverse skepticism, advertising strategies, and employee well-being: Aimee Buchanan, GroupM CEO

    Play Episode Listen Later Aug 21, 2023 9:05


    Welcome to the third instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Aimee Buchanan, CEO of Group M to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

    Balancing data with creativity and communications with Susan Coghill, CMO of Tourism Australia

    Play Episode Listen Later Aug 14, 2023 5:52


    Welcome to the second instalment of the Advertising Week APAC Minds mini series.  On this episode, Dan speaks with Susan Coghill, CMO of Tourism Australia to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry. For more information on Susan Coghill & Tourism Australia LinkedIn - Susan Coghill Tourism Australia

    Leveraging AI in marketing with Mel Fein CEO of Initiative Australia

    Play Episode Listen Later Aug 9, 2023 11:33


    Welcome to the first instalment of the Advertising Week APAC 'Great Minds' mini series.On this episode, Dan speaks with Mel Fein, CEO of award-winning media agency Initiative about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.For more information on Mel & Initiative: For more information on Mel & Initiative: LinkedIn - Mel Fein Initiative Media Agency

    Protecting your Premium' in conversation with Tushar Menon

    Play Episode Listen Later Jul 31, 2023 27:56


    Welcome back to another episode of The Growth Distillery, with Dan Krigstein. In this episode, Dan is joined by Tushar Menon,  co-founder and CEO of My Muscle Chef, an Australian founded and owned company that delivers 2 million+ fresh, high protein, meals, drinks and snacks to Aussies nationally every month. They discuss what Tushar has observed in customer buying habits, the strategy and success behind “My Muscle Chef's” premium and how they go about nourishing & protecting it? For more on Tushar & My Muscle Chef: Linkedin - Tushar Menon Instagram - @mymusclechef

    Balancing Purpose & Profit with Yolanda Saiz

    Play Episode Listen Later Jul 17, 2023 40:26


    Welcome back to another episode of The Growth Distillery, with Dan Krigstein.  In this episode, Dan is joined by Yolanda Saiz, Chief Executive Officer of the St Vincent de Paul Society in NSW to talk about the balancing act between purpose and profit, the complexity in managing a not-for-profit through an economy under pressure, and leading teams who are incentivised by more than dollars. For more on Yolanda & Vinnies work: https://www.instagram.com/vinniesnsw/ https://www.facebook.com/VinniesNSW  https://www.tiktok.com/@vinniesnsw 

    The Fountain of Youthfulness: In Conversation with Toby Harrison & Dan Robertson-Jones

    Play Episode Listen Later Jul 14, 2023 44:16


    Welcome back to another episode of The Growth Distillery, with Dan Krigstein.  In this episode, Dan is joined by Toby Harrison & Dan Robertson-Jones. Toby Harrison is the Chief Strategy Officer at Ogilvy and Dan Robertson-Jones is the Head of Culture & Futures at Kantar.  They discuss why businesses should prioritise youthfulness, a rough guide to youthfulness for Gen Z vs Baby Boomers and three rules for brands looking to tap into the youthfulness phenomenon.

    Cannes in Cairns Storytellers - Mark Ritson

    Play Episode Listen Later Jul 14, 2023 11:46


    Welcome back to another installment of the Cannes in Cairns storytellers mini series.  In line with the central theme of the Cannes festival, we explore all things storytelling; the backdrop, the future, and the disrupters. And we explore these topics alongside some exceptional storytellers attending Cannes in Cairns. This time, we are joined by brand consultant and former marketing professor, Mark Ritson.

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