The Bottom Line

Anders Landberg is an R&D Tax Incentive Specialist at AHL Advisory. AHL Advisory provides expert advice on R&D strategy, eligibility assessments, audit defence, and claim financing for businesses that want to take advantage of the Australian Government’s research and development tax incentives. In this episode, Anders explores how R&D tax incentives allow businesses to innovate and save money. He breaks down the essential eligibility criteria, how to stay compliant throughout the process, and the pitfalls of relying on general advisors for specialist purposes. Resources and links: AHL Advisory website Anders Landberg on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Josh Murray is the Founder and COO of Josh’s Rainbow Eggs. Josh’s Rainbow Eggs is an environmentally sustainable free-range egg farm supplying grocery stores across Victoria. In this episode, Josh shares how a love of Lego led him to start an enormously successful egg-farming business when he was just 9 years old. He discusses how he scaled his business from selling to neighbours to pitching Australia’s major grocery stores, the importance of product placement in the store, and how you can tell if you’re serious about starting a business. Resources and links: Josh’s Rainbow Eggs website Josh Murray on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Rony John is an SMSF Manager at Alexander Spencer as part of AS Wealth Advisors. AS Wealth Advisors provides personalised strategic financial guidance and wealth management advice. In this episode, Rony explains what a self-managed super fund (SMSF) is and how he helps his clients understand their options. He shares real client stories of how they’ve used super to build wealth and what to consider before setting up an SMSF. Resources and links: AS Wealth Advisors website Rony John on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Trang Nova is a Business and Speaking Coach. Trang works with entrepreneurs and aspiring speakers to teach them how to speak with confident authority and be recognised as leaders both on stage and off. In this episode, Trang shares how a snail altered the course of her career and took her from being a physiotherapist to being a speaking coach. She emphasises the value of preparation and authenticity for a good speech and shares advice for working on the foundations of great speakers including articulation, pacing, and vocal melody. Resources and links: Trang Nova’s website Trang Nova on LinkedIn Trang Nova on Instagram Trang Nova on YouTube Voice for Impact Podcast The Trang Nova Podcast Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Zaffar Khan is the Corporate Strategist for Cocoon SDA Care. Cocoon SDA Care delivers personalised care to help people with disabilities live with greater independence, safety, and an improved quality of life. In this episode, Zaffar lays bare his entire career journey from driving taxis and how that led to his neighbours calling the police to his first business, to bankruptcy, before rebuilding and branching into other businesses. He discusses how those experiences influenced his business philosophy, how he empowers his staff while maintaining accountability, and why vague goals like "becoming a millionaire" are wrong for budding entrepreneurs. Resources and links: Cocoon SDA Care website Download “8 Pillars of Business Success” here Zaffar Khan on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Aret Muradyan is a Lawyer and retired Sergeant with the Victoria Police. Aret retired from Victoria Police after thirty years of service, and his approach to management today is influenced by the lessons he learnt on the force. In this episode, Aret shares his journey with policing and its impact on his management style. He opens up about how police use “work mode” to manage high-stress situations, the importance of mental health support and peer-to-peer aid in addition to professional help, and emphasises that the best way to build strong teams and create the next generation of leaders is to start training them now. Please note: This episode contains descriptions of violence. Resources and links: Aret Muradyan on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

So you have savings, but they aren’t growing as fast as you’d like. That’s where investing comes in. In this episode, David and Sevan discuss different investment methods and the key differences between defensive and aggressive investment strategies. David also shares the “Rule of 72” with Sevan, explaining how to calculate how long it will take to double your investment through compound interest. Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

In today's episode of The Bottom Line, Sevan is joined by Craig Sanford from Sierra Legal. After spending 19 years at a major law firm, Craig made the bold move to establish his own boutique legal practice with a unique remote-first model long before COVID-19 made it commonplace. In this episode, you'll hear Craig's insights into preparing a business for sale from a legal perspective, how Sierra Legal operates differently from traditional law firms by avoiding personal budgets for lawyers, and fascinating stories from Craig's extensive M&A experience - including how his team completed a $100 million transaction in just one week. Resources and links: Sierra Legal website Craig Sanford on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

You’ll find a lot of newly minted millionaires on social media bragging about their new Lamborghinis and how business success is as easy as wanting it badly enough. By contrast, it feels like every other week we’re seeing news stories about major Australian businesses entering administration, liquidation, or otherwise struggling in the current economic climate. So what’s the difference between a business that succeeds and one that fails? In this episode, Sevan and David discuss the biggest reasons businesses fail. They debunk the unrealistic perceptions of business success perpetuated by social media algorithms and explain why a solid business plan, proper financial knowledge, and strategic partnerships are essential. Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Eyob Yesus is the Chief Events Officer at Icon Corporate Events. Icon Corporate Events is a corporate event management firm with many years of experience planning and executing everything from conferences and exhibitions to galas and Christmas functions. In this episode, Eyob digs into different kinds of corporate events, their benefits, and how they tie into a larger marketing or branding strategy. He highlights the importance of running events with purpose and post-event activities before emphasising the need for face-to-face interactions in building communities and brand engagement in an increasingly online world. Resources and links: Icon Corporate Events website Eyob Yesus on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

David Campbell is a Partner at Brand Rebellion. Brand Rebellion is a brand and workforce consultancy firm dedicated to helping organisations empower their workforce and enhance their brand. In this episode, David discusses why he and his wife founded Brand Rebellion and the lessons they've learnt along the way. He expands on the importance of employee engagement, continuous learning, and tailing business strategies for the individual. He also shares practical tips for fostering a positive workplace culture and enhancing productivity.   Resources and links: Brand Rebellion website David Campbell on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

In today's episode, Sevan takes a seat in the guest chair as he is interviewed by David Posterino, co-host of The Bottom Line and director of AS Wealth Advisors. Sevan Tuna is the Managing Director at Alexander Spencer and host of The Bottom Line. Sevan shares his journey. He highlights the importance of mentorship and growth opportunities for all team members and how his strategic initiatives led to Alexander Spencer joining the ranks of Australia's top 100 accounting firms.   Resources and links: Sevan Tuna on LinkedIn Sevan Tuna on X   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Peter Craig is the Managing Director at ODC Design. ODC designs and constructs innovative, modern offices for businesses. Peter and the ODC team helped to execute the new offices for Sevan and the Alexander Spencer team. In this episode, Peter explains how office design has evolved over the past three decades and the important considerations business owners must consider when refurbishing an office. He also shares the one item he vetoed from Sevan's office wishlist.   Resources and links: ODC Design website Peter Craig on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

David Posterino is the Managing Director at AS Wealth Advisors. AS Wealth Advisors provides personalised strategic financial guidance and wealth management advice. In this episode, David shares his journey from accounting to financial advising. He explains the benefits of having strong insurance policies and the essential nature of understanding client goals to help them reach their financial targets.   Resources and links: AS Wealth Advisors website David Posterino on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Frederic Joye is a Managing Partner at Arcanys Ventures. Arcanys Ventures offers investment to innovative and ambitious entrepreneurs to help them achieve their vision in the late-seed and series A stages of tech start-ups. In this episode, Frederic outlines how Arcanys Ventures created a unique investment model that combines talent provision with equity participation. He also provides valuable insights into tech start-up valuations, the importance of effective founders, and the challenges of raising money in the current economic climate.   Resources and links: Arcanys Ventures website Frederic Joye on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency. In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers.   Resources and links: Campaign Edge website Dee Madigan on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Robert Nisi is the Director and Co-founder of Astute Theory. Astute Theory aims to help businesses navigate the digital landscape by providing a unique cloud-based enterprise management system and digital implementation strategies. In this episode, Robert shares how businesses can leverage AI and customised software to improve efficiency and gain an edge over competitors. He addresses the challenges of adopting new technology and the benefits of gamification before he shares his advice for businesses looking to innovate and thrive in a rapidly evolving digital landscape.   Resources and links: Astute Theory website Venture Startup Club website Robert Nisi on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

This is part two of our two-part conversation with AI Consultant, Inbal Rodnay, about the impact of AI on small businesses. In this episode, Inbal expands on the importance of developing a workplace AI policy and aims to inspire businesses to make better use of available technology. She also highlights how AI tools like Microsoft Copilot can help with tasks to improve workflow without worrying about security concerns.   Resources and links: Inbal Rodnay's website Inbal Rodnay on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Inbal Rodnay is an AI Consultant. Inbal provides guidance and support to businesses as they go through the process of integrating AI and automation into their operation. In this episode, Inbal explains the impact of AI tools like ChatGPT and shares her journey of helping accounting firms innovate. She also discusses different types of AI tools and how to integrate them but highlights the importance of upskilling staff while creating an open culture of experimentation.   Resources and links: Inbal Rodnay's website Inbal Rodnay on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Adam Tambakau is the Creative Director at Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories. In this episode, Adam discusses his passion for content creation and the importance of engaging video content for businesses. He explores the evolution of video consumption, common challenges for newcomers to video creation, and practical tips for businesses expanding into video. Adam also shares his personal experience with YouTube virality.   Resources and links: Social Star website Adam Tambakau on YouTube Adam Tambakau on Instagram Adam Tambakau on Facebook Adam Tambakau on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Christopher Goodwin is the Principal at Goodwin Property Advisory Pty Ltd. For over 25 years, Christopher has provided tenants with expert real estate advice about leasing commercial office and industrial premises. In this episode, Christopher breaks down the complexities of commercial leasing. He shares his top tips on negotiating lease terms, understanding market incentives, and how proper planning helps business owners succeed in commercial leasing.   Resources and links: Christopher Goodwin on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Doris Spielthenner is the Managing Director of SMA Australia. SMA is a global specialist in photovoltaic and electricity system technologies focused on decentralised, digital, and renewable energy. In this episode, Doris discusses the importance of renewable energy for businesses, the growing consumer demand for sustainability, and the practical steps companies can take towards becoming more sustainable. She emphasises the importance of quality products and describes SMA's involvement in producing inverters and batteries.   Resources and links: SMA website Doris Spielthenner on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Hish Kasem is the Director of AS Mortgage Partners. When it comes to finance, Hish is the master and we're so glad to have him as a part of the team at Alexander Spencer. In this episode, Hish discusses how his personal journey influenced the path his career took and shares a surprising personal connection to Sevan. He also digs into the most important considerations for securing a business loan and buying a business. Hish provides practical advice using real client stories to highlight what works best for securing funding.   Resources and links: AS Mortgage Partners website Hish Kasem on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Clayton Bates is the Founder of Inspire Small Business. Inspire Small Business is a registered Shopify expert and helps product-based businesses create or rebuild their websites to maximise conversion from visitors to paying customers. In this episode, Clayton discusses his entrepreneurial journey and how it led him to build and rebuild websites. He shares key considerations when building a website, explains how businesses can balance customer needs with business aims, and underscores how a well-designed user interface can dramatically affect the customer journey.   Resources and links: Inspire Small Business website Free video website audit by Inspire Small Business Clayton Bates on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Fletcher Wimbush is the Founder and CEO of Discovered Performance Hiring Software. Discovered Performance Hiring Software combines hiring coaches, AI, and smart software to make the hiring process smoother. In this episode, Fletcher walks through his journey into the recruitment industry while building several successful businesses. He explains why business success relies on recruiting candidates with integrity who match the culture of your workplace. He gives tips for finding new talent and provides some tools you can use to help you determine whether candidates will be the right cultural fit for your business.   Resources and links: Discovered Performance Hiring Software website Fletcher Wimbush's website Fletcher Wimbush on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Jessica Levin is the COO of Abacus Worldwide and Regional Director for Abacus North America. Abacus Worldwide is an international accounting and law firm association. They provide member firms with the resources and information to allow them to grow and better serve their clients. In this episode, Jessica explains what Abacus Worldwide is and the tools it provides to member firms to improve their customer experience. She discusses the importance of culture in running a successful business, the vital role of building relationships and networks, and the challenges and opportunities of global expansion.    Resources and links: Abacus Worldwide website Jessica Levin on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Baxter is the Founder of 24HR Business Plan. 24HR Business Plan provides strategic consulting services to give business owners everything they need to achieve their strategic planning goals. In this episode, Andrew emphasises why you need a clear business plan from the outset and shares his insights into the challenges experienced by small businesses during the critical execution stage. He also highlights some struggles businesses often experience in acquiring the expertise needed to create and implement a strong business plan.   Resources and links: 24HR Business Plan website Andrew Baxter on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Anthony Dobson is the General Manager of Tropical Pines. Tropical Pines is one of Australia's largest pineapple suppliers and has run a hybrid packing and marketing operation from its sites in rural Queensland for almost 40 years. In this episode, Anthony will break down how supply chain optimisation works. He opens up about managing relationships with retailers and distributors, and how to use technology and innovation for supply chain management and operational optimisation. And he also shares what he believes is the best way to enjoy a sweet, tangy pineapple.   Resources and links: Tropical Pines website Anthony Dobson on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Martin, CEO of Teamgate, transformed his military discipline into business growth, advocating for CRM to streamline customer data as businesses scale. Today, he advises small business owners on the pivotal switch from spreadsheets to CRM, enhancing customer relations and operational efficiency. On today's episode, you'll learn what CRM is and why it's important, find out when to switch from spreadsheets to CRM, and how future communication will affect customer interactions. Plus, Andrew shares leadership lessons from the military that you can use in your business.   Resources and links: Teamgate website Andrew Martin on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Jonathan Pease is the Head Coach at Winning The Room and the Author of “Winning the Room: Public Speaking Skills For Unforgettable Storytelling”. Winning The Room is an executive training program designed to improve presentation abilities for better, more confident delivery of any presentation. In this episode, Jonathan explains how to cut through the noise in an increasingly loud world, how to stand out as a communicator, and how his program empowers leaders. He also shares how you can build stronger connections by improving your communication and presentation skills.   Resources and links: Winning the Room website Purchase “Winning The Room” here Jonathan Pease on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Today, we have a special "Spotlight Episode" for you. Our curated "Spotlight Episodes" are a selection of the best content from our back catalogue that you may have missed previously. We're shining a spotlight on this one because it truly deserves your attention again. Briony Kennedy is the Founder and CEO of Adorn Cosmetics. Adorn is an all-natural skincare and makeup brand that aims to nourish your skin and protect the planet. In today's episode, Briony shares the story of how she got to where she is today, and how she built her business from the ground up. She details the challenges she faced throughout the creation of her business, how her business took off overnight, and why customers love seeing a face behind a brand.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Sarah Forrai and Lewis Battersby are Co-founders of Contour Cube. The Contour Cube is the coolest tool in the arsenal of beauty enthusiasts looking to take their skincare to the next level with ice facials while keeping your hands warm and dry. In this episode, Sarah and Lewis discuss the Contour Cube's origin story, how they used TikTok to grow and document their business, and how Shark Tank gave them the cash infusion and investor expertise to continue expanding. They also touch on the surreal experience of waking up to unexpectedly see the Contour Cube in the hands of one of Instagram's most influential personalities.   Resources and links: Contour Cube website Sarah Forrai on LinkedIn Lewis Battersby on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Todd Foot is the CEO and Co-founder of Hatch Brands. Hatch Brands is a private equity investment firm that acquires and builds up niche e-commerce businesses. In this episode, Todd breaks down the world of e-commerce. He'll share his insights into how to use e-commerce as part of a growth strategy, how to choose and thrive on the platform of your choice, and what preparations you need to make.   Resources and links: Hatch Brands website Todd Foot on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Higgins is the CEO and Co-founder of Loopit. Loopit is an all-in-one car subscription, management, and billing platform that allows businesses to flexibly maintain and upgrade their fleets in line with their needs. In this episode, Michael delves into the origins of Loopit, how they chose to pursue venture capital as a strategy for growth, and the nuances of raising external capital. He'll also share what he learnt about the role of investors and building relationships with them.   Resources and links: Loopit Michael Higgins on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Darshan Chavan is the Founder and CEO of Scale-X Solutions. Scale-X Solutions works with its clients to scale their business operations by outsourcing services. This allows businesses to find the best candidates without the hassle of recruitment and provides job seekers with full-time, work-from-home roles. In this episode, Darshan dives into the benefits of outsourcing in enabling businesses to find the best candidates, no matter their location. He opens up about the challenges he faced starting a business, how he overcame them, and the outside-the-box ways he creates a positive work environment for his own fully remote team. Darshan also shares the surprising lessons he learnt about himself when reflecting on his career in preparation for a TEDx Talk.   Resources and links: Scale-X Solutions “Joy, Happiness & Collaboration - What's The Connection?” - Darshan Chavan on TEDx Talks Darshan Chavan on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising. In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.   Resources and links: Gawk Outdoor James Course on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Ford is the Founder and CEO of Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories. In this episode, Andrew breaks down personal branding in the digital marketing space, some of the hurdles of merging personal branding with digital marketing, and how to utilise the appropriate social media platform for your needs to benefit your business. He also explains that good branding is so powerful, it could be the reason you might consider spending ten thousand dollars on a handbag.   Resources and links: Social Star Andrew Ford on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Camille Moore is the Director of Third Eye Insights. Third Eye Insights is a digital design consultancy firm transforming businesses through bespoke strategic marketing advice. In this episode, Camille breaks down how to better utilise social media to share your story, build connections with customers, and add value to your business. She also shares her insights about the surprising similarities between ancient Romans and modern marketing strategies.   Resources and links: Third Eye Insights Camille Moore on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Crosby is a Retired Business Owner best known for Blinds Online. Blinds Online is one of Australia's largest online curtain and blind retailers and was turning over $13 million when he sold the business.  In this episode, you'll hear all about Andrew's journey from brick-and-mortar stores to bankruptcy before exploring the online retail space. He'll highlight the importance of doing what you know, surrounding yourself with the right people, and why he thinks everyone should go broke at least once.    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Patrick Karnezis is the General Manager of Alpha Facilities Group and a former professional AFL player. Before hitting the boardroom, Patrick hit the field with the Brisbane Lions and Collingwood Football Club. In this episode, Patrick reflects on how joining the AFL at a young age changed his life and details his professional journey since retiring from the sport. He also shares how the experience of being a professional athlete has influenced his approach to running Alpha Facilities Group, and the overwhelming importance of building strong relationships with your team.   Resources and links: Alpha Facilities Group Patrick Karnezis on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Ben Bars is the Founder and CEO of We Are Unity, a consulting agency with a passion for leveraging purpose, building brands, and improving performance. Ben has worked all over the world, helping businesses define their vision and embed strategy into their culture. In this episode, Ben shares his insights on the core principles of purpose-led workplaces, and their benefits in today's business landscape. He also explores the importance of defining a collective goal, to genuinely excite people and provide direction and meaning. Plus, Ben asks the important question, "What would the world be missing out on if they didn't have you?"   Resources and links: We Are Unity website Ben Bars on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Adam Jaffrey is the Founder and Strategy Director of Wavelength Creative, Australia's leading podcast production and growth agency.  In this episode, Adam shares his journey from the world of advertising to the creation of Wavelength Creative, and explains the unique story of creating one of their most successful podcasts, "Saving Apollo 13". He also explores what branded content is, and why it's so important for small and medium-sized businesses. Plus, Adam debunks some of the most common myths about podcasting.    Resources and links: Wavelength Creative website  Adam Jaffrey on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Greg Thomas is a Commercial Lawyer and Director at Velocity Legal, a boutique law firm focused on private businesses, business owners, and family groups. In this episode, Greg explains the key factors to consider before entering a business partnership. He shares the main reasons business partners decide to leave a partnership, and explores the different mechanisms for resolving disputes. Plus, Greg breaks down the importance of a well-drafted shareholder's agreement, and the differences that it can make in mitigating risk.   Resources and links: Greg Thomas on LinkedIn Velocity Legal website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Darren Bourke is a Business Coach for small businesses, and the author of "The Fourth Moon". You may remember Darren from his appearance on our previous episode, "The biggest challenges businesses are facing post COVID-19". In this episode, Darren shares the inspiration behind writing his book, and what the journey was like in completing "The Fourth Moon". He'll also share some key insights from the book, about the significance of strategy, implementation, maintenance, and leverage, in achieving sustainable growth whilst keeping a team engaged.    Resources and links: “The Fourth Moon” by Darren Bourke Darren Bourke on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Falk is the Chief Economist at Intellectual Property Australia, the Australian government agency responsible for administering intellectual property rights relating to patents and trademarks. In this episode, Michael explains the importance of IP for businesses and breaks down IP Australia's new trademark checker tool. He also explains the different types of intellectual property, and shares how businesses can leverage IP to generate revenue and increase competitiveness.   Resources and links: IP Australia website TM Checker tool   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Liz Ward is the Founder and CEO of Navii, a digital marketing education business that helps small business owners with their digital transformation journeys. In this episode, Liz shares how she got into digital business coaching, and what the inspiration was that led her to start Navii. She explains the basics of digitising your business, and how to choose the right tech stack for your business. Plus, Liz shares her insights into the tools all businesses should be learning.   Resources and links: Navii website Liz Ward on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains how to actually execute a strategy within your business. He'll break down the pitfalls that a company may face in implementing their strategy, and how to address them before it's too late. Plus, Michael explains the importance of culture, and how it connects to the strategy within your business. This episode is part two of our two-part conversation with Michael. Check out our last episode to hear Michael explain what a brand strategy is, and why it's so important.   Resources and links: Michael Tonkin on LinkedIn  Tonka Learning website    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains the importance of strategy, and how it can help your business succeed. He'll also break down the significance of communication and culture, as well as the steps you can take to implement a strategy in your business. Plus, Michael shares the common mistakes that leaders must avoid to help maximise success in their business. This episode is part one of our two-part conversation with Michael. Join us for the next episode, where Michael delves deeper into the importance of strategy implementation in your business.   Resources and links: Michael Tonkin on LinkedIn  Tonka Learning website    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand. In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy.    Resources and links: Uberbrand Website  Dan Ratner on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dean Arnold is the Founder and CEO of PublicSquare, a fintech company aiming to provide a better path to home ownership, through a rent-to-own home purchase model. In this episode, Dean shares the story of founding and expanding PublicSquare, before breaking down what the rent-to-own scheme is, and how it works. He'll also explain the role that technology and innovation are playing in the property space. Finally, Dean shares his best advice for aspiring tech entrepreneurs looking to scale their start-ups.   Resources and links: PublicSquare website Dean Arnold on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Gurney is the Founder of Hardware Box, an e-commerce company that offers a wide selection of architectural, quality door hardware. He recently exited this business via a sale, and now works as the CEO of ScanSKU, a company that develops barcode scanners and applications. In this episode, Andrew explains what led to him selling his business, and the role that Lloyds Corporate Brokers played in facilitating a successful sale. He'll break down the process of exiting a company via a sale, including the steps you need to take when selling your business. Plus, Andrew shares his top tips for any business owner considering the sale process.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.