Podcasts about distance between business strategy

In this episode, we dive deep into the value of failure—yes, failure—as a crucial tool for growth and success. Jay and Andrew discuss the difference between smart failure vs. dumb failure, how to create core values that actually shape company culture, and why embracing mistakes (the right way) leads to continuous improvement. They even have a friendly debate about how much pain you should feel when you (first) make a mistake.Book mentioned:The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier 

Quick—what's your personal brand? Don't worry if you don't know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we're explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it's what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity.

Jay and Andrew talk about rigging, how money eases the way, making our environment serve us, relationships vs profit, establishing value through the right comparison, and much more.Books mentioned:Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland.The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier.New Manufacturing Challenge: Techniques for Continuous Improvement by Kiyoshi Suzaki.

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 7 on January 24th!Brand strategy is the foundation upon which meaningful brand identity design lives. It's important for brand designers to understand the "why" behind brand strategy so they can use it to improve their design work and sell it to their clients as a package with design or standalone service.Today Jen chats with Melinda Livsey all about Brand Strategy. Melinda is a brand strategist and online educator from Southern California. She currently helps graphic designers become brand strategists so they can develop entire directions and personalities of brands. Her courses Brand Strategy Bootcamp and How to Sell Brand Strategy can be found at https://www.marksandmaker.com.Links Mentioned:Melinda's videos on The Futur's YouTube channelMelinda's websiteMelinda's course, Brand Strategy BootcampMelinda's Brand Strategy Resources"The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" by Marty Neumeier"You Are A Badass at Making Money: Master the Mindset of Wealth" by Jen SinceroSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimer

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Leveling Up Your Personal Brand & Building Influence. [00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer! [00:58] Why Chris identifies as a teacher, not an influencer. [02:22] How Chris started making YouTube content and how the decision changed his career. [03:34] Marty Neumeier's definition of branding: a gut feeling that a person has about a product, service, or organization. [05:13] Understanding what constitutes a strong brand. [07:19] Why everyone has an unintentional personal brand and how to build yours intentionally.  [09:37] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [09:39] Visit https://live.levelingup.com for information on our Private Founders Events! [10:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Chris Do on LinkedIn The Futur   The Brand Gap: How to Bridge the Distance Between Business Strategy and Design   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

A message from Jen:Hey Better family - I'm honored to post two episodes that Giselle and I recorded together last summer 2020  (episodes 1 and 2) and one episode that I did (episode 3) to comprise a short but very sweet season 4. I encourage you to listen to our memorial episodes, Celebrating Giselle: Podcast Community and Celebrating Giselle: Friends & Family. Enjoy these episodes, I know Giselle is with us when each one is heard

A DBA Podcast második adásában a branding-filozófiák ütközéséről lesz szó. Összehasonlítjuk a Steve Jobs, Marty Neumeir és Chris Do által is használt branding-filozófiát a tokiói Bees&Honey brandingügynökség vezetőjének, Genki Imamurának a branding-elméletével. A podcastben említett szerzők, szakemberekFabian GeyrhalterPhil Barden (videó)Marty NeumeierChris DoSimon SinekGenki Imamura (videó)KönyvajánlóMarty Neumeier: The Brand Gap: How to Bridge the Distance Between Business Strategy and DesignKönyvlistákkit.co/DBAA következő részA branding-stratégia fontossága

When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition from designer to full time brand consultant?On this weeks podcast we learn how Matt Davies did it. Matt started out as a designer, built an agency and managed a team before becoming a full-time independant brand consultant. Ian interviews Matt to discover his journey, why he made the transition, how he works with clients, and how becoming a brand consultant has allowed him to earn a higher income too.Matt Davies is a brand & culture strategy consultant, UK top 50 advisor, speaker, co-host of JUSTBranding and the author of 'Storyategy', a book designed to help business owners unlock the power of their brand with a story based branding strategy.This episode is sponsored by Wireframe, a podcast from Adobe XD.Show notes and full episode transcription can be found here: https://logogeek.uk/podcast/designer-to-brand-consultant Books & Resources MentionedJUSTBranding PodcastStoryategy: Unlock the Power of Your Brand with a Story Based Branding Strategy - Buy on Amazon US | Amazon UKMillion Dollar Consulting: The Professional's Guide to Growing a Practice - Buy on Amazon US | Amazon UKBrand Gap: How to Bridge the Distance Between Business Strategy and Design - Buy on Amazon US | Amazon UKZag: The #1 Strategy of High-Performance Brands - Buy on Amazon US | Amazon UKBrand Flip: Why customers now run companies and how to profit from it - Buy on Amazon US | Amazon UKScramble: How agile strategy can build epic brands in record time - Buy on Amazon US | Amazon UKFreelance with Janda Training Course

Mo (@moactuallyUK) and guest co-host Demi Harper (@_demiharper), discuss:Branding basics and how to define your unique selling point, we discuss some of the best iconic brands. Is it possible to become a billionaire and maintain your morals? Mase calls out Diddy (Sean Combs) over ownership of his masters. Kelis and The Neptunes. Seasonal Affective Disorder (S.A.D) and managing your mental health. Highlight of the week: The Brand Gap: The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) https://www.amazon.co.uk/dp/0321348109/ref=cmswrcpapai68AnEbSQYVZKVQueen And Slim soundtrackAbout our guest co-host Demi Harper, Brand Strategists: Instagram: https://www.instagram.com/demiharper/ Twitter: https://twitter.com/demiharper Website: https://www.demiharper.com/ Link to my ebook: https://demiharper.us3.list-manage.com/subscribe?u=694b56624da888dca3fb215f9&id=b599181efc ColourOutTheBox Visit the newly updated website: http://colouroutthebox.comSocial Media Twitter: @colouroutthebox Instagram: @colouroutthebox Email us your thoughts, feedback and questions: ColourOutTheBox@gmail.comRATE, REVIEW and SUBSCRIBE, your review will be featured on the show.Visit the newly updated website: http://colouroutthebox.comIntro music: Nangdo “1st 2 Know “ (Via FreeMusicArchive.org)Outro music: This Feeling by Lakey Inspired: https://soundcloud.com/lakeyinspired/... Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/... Music provided by Free Vibes: https://goo.gl/NkGhTg

We have spent the last several weeks exploring how to design memorable moments for our customers and communities, our audiences and even our families. But how do we design a life of wonder for ourselves? How do we juggle our own creative calling with the needs of our clients and communities? Is there a way to approach marketing as a craft, making it part of our path to mastery? How do we realize our best creative selves, pursuing mastery and meaning in every aspect of our lives? Today, Jeffrey explores the creative process with Srinivas Rao, the founder and host of The Unmistakable Creative Podcast and author of the recently released Audience of One: Reclaiming Creativity for Its Own Sake, and Marty Neumeier, Director of CEO Branding at Liquid Agency and author of several books, including the forthcoming business thriller SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time. Srinivas and Marty explain how they make decisions about which projects to take on, discussing the tension between what they have been called to create and market demands. They address the significance of ongoing reflection and self-awareness in carving a path of personal and professional mastery and offer insight around putting your imprint or signature on any project you take on, learning best practices—and then challenging them. Srinivas and Marty also describe how they measure the value of their own work, seeking self-mastery rather than obsessing over marketing metrics. Jeffrey asks them how they work through doubt in the writing process, what surprised them in the creation of their latest works, and how they foster openness in creative collaboration. Listen in for advice on leveraging a support system to navigate crises and learn how to design a fulfilling life and business with an eye to creative mastery and meaning. Key Takeaways [5:01] Young Srini and Marty at their best Srini listening to Thriller on repeat Marty learning to draw from mom [9:51] Marty’s transition to an audience of one Career of being creative on behalf of other people Sold company to Liquid Agency ‘to do own art’ [13:05] Srini’s transition to an audience of one Making money helping others execute vision AJ Leon encouraged to ‘create own stuff’ Aim for mastery rather than metrics [19:55] Marty’s insight on mastery and metrics Always focused on mastery, fell short on metrics Not about gaming system but getting word out [22:40] The difference between mimicry and modeling Danger in replicating formula Rule to not be like anyone else [31:20] The role of environment in the creative process Introduced to idea by The Ultimate Game of Life All things have energy that inspires OR expires Upgrade space to ‘pull into best version of self’ [32:40] How to reinvent yourself with each new project Explore other’s work, save what you love about it Can’t know what’s new unless experience world [43:12] Srini’s insight around creativity and the internet Creative pursuits in search of external reward Tools designed to trigger envy and comparison Conflates attention with value, prevents creative work [50:54] The impetus for Marty’s new book SCRAMBLE Business book won’t give experience of agile strategy Suggestion to deliver principles through story [53:14] The surprises Marty & Srini experienced in the writing process Characters take on life of own Learn to write in rhythmic cadence [59:13] How Marty & Srini work through doubt when writing Email from writing coach when Srini stuck Marty wrote in full view of advisor/audience [1:06:00] How Srini navigates crises in business Support system of friends, family who care Therapy and self-care (exercise, eat well) [1:12:00] Marty’s approach to crises in SCRAMBLE Character of CEO must involve team to fix problems Similar to own journey in realizing can’t do it alone [1:18:09] How to foster openness in creative collaboration Eliminate ego and envy to do something great Project more important than who has ideas [1:20:55] What Srini & Marty are pursuing in the next year Srini leveraging platform to highlight social issues Marty founding Level C (branding as profession) Connect with Srinivas The Unmistakable Creative The Unmistakable Creative Podcast The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe by Srinivas Rao An Audience of One: Reclaiming Creativity for Its Own Sake by Srinivas Rao ‘If You Want to Build an Audience, Focus on Mastery Instead of Metrics’ by Srinivas Rao ‘The Wasted Potential of the Internet’ by Srinivas Rao Connect with Marty Marty’s Website Liquid Agency The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time by Marty Neumeier Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier Resources Tracking Wonder S1EP11 AJ Leon The Brand Gap on SlideShare Misfit Incorporated Creative Live with Danielle LaPorte & Srinivas Rao Danielle LaPorte Leap First: Creating Work That Matters by Seth Godin The Brand Gap on SlideShare The Ultimate Game of Life The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Charles Baxter Steven Pressfield Mastery by Robert Greene Books by Anders Ericsson Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey with Eric Hagerman The Fountainhead by Ayn Rand Tracking Wonder S1EP04 BB Suárez Kim Marie Coaching Gentle Warriors Kitchen Charles Vogl The Art of Community: Seven Principles for Belonging by Charles Vogl Quest 2019

You have to have a purpose bigger than profits. The landscape of branding has changed over time, and with the advent of two-way communication via the internet, a mission statement that prioritizes a financial responsibility to shareholders simply won’t cut it anymore. People want to support—and be a part of—the companies that aspire to a higher purpose and align with their own personal values. How does a brand go about identifying its purpose? How do you do good AND do good business at the same time? Today, Jeffrey sits down with Marty Neumeier, the Director of CEO Branding and de-facto thought leader at Liquid Agency. Marty is also a bestselling author, speaker and facilitator in the realm of helping people and organizations uncover their creative genius.  Marty describes growing up with a mother who taught him the magic of art and a love of learning. He speaks to his time in Silicon Valley, learning to translate tech into English and pictures, and the history of branding from the agricultural age through the current consumer-led movement. Marty explains the concept of ludic learning, the difference between a brand and branding, and the business advantage of identifying a purpose beyond simply making money. Listen in for Marty’s insight around the nature of sin as the choice for a short-term, selfish good and learn the value in a brand driven by purpose for the benefit of society. Key Takeaways [3:15] Marty’s young genius Learned magic of drawing from mom Wanted to be commercial artist at 8 [5:58] The adults who nurtured Marty’s love of learning Creative pursuits (e.g.: weaving) from mom Grandfather interested in how things worked [9:05] Marty’s experience in Silicon Valley Worked with Apple, met Steve Jobs Learned to translate tech into English [18:55] The difference between a brand and branding Brand = customer’s gut feeling Branding = company’s efforts to influence perception [20:31] How the landscape of branding has changed 1930—Naming, packaging, corporate identity 1970—Trout and Ries codify positioning 1990—Aaker creates strategy framework 2000—Design, strategy become partners 2020—Customer-led companies [28:11] The shift to a customer focus Internet opens up two-way conversation Goodwill impacts balance sheet (brand value) [30:15] How to hone your branding Identify purpose beyond profits Ride trends (e.g.: authenticity, surprise) [32:49] The brand advantage of being driven by purpose People want to join companies doing something bigger Examples include Method, Apple and Amazon [39:32] Marty’s take on campaigns like REI’s #OptOutside Possible to do good while doing good business Statements must align with who you are as brand [43:43] Marty’s insight on the nature of sin Chose short-term, selfish good over long-term, broadly beneficial good Brand might lie about dangers of product, reputation suffers long-term Human evolution slowly moving toward beauty, coherence and order [51:50] The definition of ludic learning Learn through play in state of flow Purposeful learning by caring [54:29] Marty’s advice around unlearning Take on new challenges to keep curiosity alive Consider how someone might disrupt your business [57:30] What Marty is pursuing moving forward Continue to reinvent self, reach people in new ways Writing thriller based on fictional business case Connect with Marty Liquid Agency Marty’s Website Marty on Twitter Resources The Third Wave by Alvin Toffler The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier Books by Al Ries and Jack Trout Books by David Aaker The Brand Flip: Why Customers Now Run Companies and How to Profit from It by Marty Neumeier Metaskills: Five Talents for the Robotic Age by Marty Neumeier Method The 46 Rules of Genius: An Innovator’s Guide to Creativity by Marty Neumeier Brand Artistry Labs

Starting your own company. It’s the dream of so many of us! Well this week, we talk with Dahlia El Gazzar and Sarah Soliman about what it takes to make creating your own company possible! This week is full of inspiration thinking and awesome tools to start your own company and you do not want to miss it! You can watch the replay below but as always, we definitely recommend tuning in live on Wednesdays at 5pm EST on Blab so you can ask questions live and talks directly with the icons of the events industry. Next week, we have Al Wynant and Corbin Ball who will be discussing 2016 event trends! Tune in live at 5pm EST on Wednesday to share your predictions! Follow our iconic guests on Twitter: Sarah Soliman Dahlia El Gazzar Will Curran Follow @helloendless to stay updated about future shows! Legendary resources mentioned: Book: The One Thing Conspire Zag: The Number One Strategy of High-Performance Brands The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Hootsuite Slack PCMA Convening Leaders Mixergy 99u IdeaMensch Quibb Steve Mehr Jeff Hurt #asae – Used for conversations happening among members of the American Society of Association Executives #assnchat – Used for conversations among association professionals #bizbash – Used among those event professionals referring to BizBash #CSR – Used for conversations on Corporate Social Responsibilit #engage365 – Used for conversations among event professionals discussing social media and audience engagement #eventprofs – This is THE hashtag of the industry 2016 Meeting & Event Trends for Event Planners

Starting your own company. It’s the dream of so many of us! Well this week, we talk with Dahlia El Gazzar and Sarah Soliman about what it takes to make creating your own company possible! This week is full of inspiration thinking and awesome tools to start your own company and you do not want to miss it! You can watch the replay below but as always, we definitely recommend tuning in live on Wednesdays at 5pm EST on Blab so you can ask questions live and talks directly with the icons of the events industry. Next week, we have Al Wynant and Corbin Ball who will be discussing 2016 event trends! Tune in live at 5pm EST on Wednesday to share your predictions! Follow our iconic guests on Twitter: Sarah Soliman Dahlia El Gazzar Will Curran Follow @helloendless to stay updated about future shows! Legendary resources mentioned: Book: The One Thing Conspire Zag: The Number One Strategy of High-Performance Brands The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Hootsuite Slack PCMA Convening Leaders Mixergy 99u IdeaMensch Quibb Steve Mehr Jeff Hurt #asae – Used for conversations happening among members of the American Society of Association Executives #assnchat – Used for conversations among association professionals #bizbash – Used among those event professionals referring to BizBash #CSR – Used for conversations on Corporate Social Responsibilit #engage365 – Used for conversations among event professionals discussing social media and audience engagement #eventprofs – This is THE hashtag of the industry 2016 Meeting & Event Trends for Event Planners

On the show, author of Zag: The Number One Strategy of High-Performance Brands and The 46 Rules of Genius, branding and design lynchpin, Marty Neumeier, shares his best ideas for tapping creativity, exploring possibilities, and harnessing potential. Marty's backstory >> He had an ambitious dream and a big goal - to be on the cover of a magazine. The good news is, he made it happen; unfortunately, the cover story didn't feature runaway entrepreneurial and business success, it highlighted business busts. Sharing his amazing come-from-behind story, that includes employee embezzlement, six-figure yearly deficits, multiple false-starts and the loss of his family's 20-years-plus nest egg, Pei and I are honored and grateful that Marty chose ReLaunch! as the first place he would tell the untold truth. Follow Marty on Twitter, Facebook, Google-Plus, and visit his site. Here are some of Marty's other ground-breakers : The Brand Gap: How to Bridge the Distance Between Business Strategy and Design and The Designful Company.