Podcasts about entertalk

There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.”  Uh-huh.  So let's dispel this nonsense and get down to what marketers like you should be doing.  Join me for another Nobel Prize winning episode of May the Best Brand Win only on Entertalk.  

As society has advanced so has our ability to command language. Today words still matter in marketing.  Everything we do starts with words because our THOUGHTS start with words. One of the key tenets of StoryBrand is “people buy products and services only after reading the words that make them want to buy”   So if everything begins with words, then why do SO many websites fail to communicate clearly?  We're going to look at why and give you some tips on HOW you can do a better job with your words on the show the Taliban calls “an abomination from the heart of the Great Devil himself” May the Best Brand Win only on Entertalk.  

Today a brand is only as good as its stories and its content.  That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space.  We're going to talk about content and what brands can do to tell a better story and amplify that story to reach audiences around the world.  Join me for another Peabody-award winning episode of May the Best Brand on Entertalk.

The currency of marketing has always been how interesting a particular product, service or company could be.  Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld.  In fact, a new study by Microsoft says that humans now has less of an attention span than a common goldfish. The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds.  Fear not, I have some tips for you on how to be VERY interesting to your target audiences.  Join me for another Oscar-nominated episode of May the Best Brand Win on Entertalk.  

Is it me or have things gotten really fake in the world lately?  I mean, marketing has always been full of it, but lately it seems much worse.  As communicators, we are we supposed to do?  Should we accept the fake nature of the world today as it is or can we fix it?  We’re gonna dive into this area on another Golden Globe worthy edition of May the Best Brand Win on Entertalk.  

Eddy Pham is a legend in direct response world.  Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants.  That’s marketing.  Eddy joins us on the show today to talk about his incredible career and what he’s working on next!  Eddy will also give you aspiring inventors some great tips on another "As Seen on TV" certified episode of May the Best Brand Win on Entertalk!  

If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work.  As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin Robbins and Little Caesar’s Sheldon manages huge real estate projects and is frequently quoted in the media for his expertise in real estate development. Sheldon joins us today to talk about retail in the USA and the world.  We’ll also hit who’s winning and losing and if you’re nice Sheldon will leave us with some tips/trends before it’s over.  All on another fully marked up episode of May the Best Brand Win on Entertalk! 

Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots.  But we still have marketing…and man is it awful.  Why is marketing SO bad, so pointless so easily trashable?  We’re going to look at some examples and explore the issue a bit on what’s sure to be another Nobel Peace Prize winning episode of May the Best Brand Win on Entertalk.  

Well it happened.  CES — canceled.  NAMM Show — canceled.  But YOUR company ISN’T canceled and YOU still have important marketing work to do.  But NOW you’re going to be minus some really big events that helped you in the past.  Fear not, where there’s a will, there’s a way and I have a few tips and tricks to help you out on this episode of Ryan Reynolds’ favorite marketing podcast, May the Best Brand Win only on Entertalk.  

They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one.  Well our guest on today’s program certainly fits that bill.  He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor who worked alongside of Will Ferrell and Robert Duvall — He’s a documentary filmmaker  - turned inventor and marketer. He’ll give us some tips, share his journey and even tag team some winning and losing stories from the marketing universe on another fantastic episode of May the Best Brand Win on Entertalk.  

I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up.  Almost all of them said “yeah, we don’t do much marketing,” which I found strange.  Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing.  So we’re going to talk about all of the activities that companies do that apparently they don’t think are marketing, but they actually are.  We’ll also dig into who’s winning and losing this week on another fantabulous episode of May the Best Brand Win on Entertalk.   

Math was not my favorite subject mostly because you couldn’t BS your way through it.  There’s a process, an order to how you do it and there isn’t any room for improvisation.  Well, after studying thousands of marketing campaigns from b2b and b2c companies, I can tell you there’s a order of operations for marketing too.  We’re gonna talk about it and still have time to hit who’s winning and losing on another semi-entertaining episode of May the Best Brand Win on Entertalk! 

Episode 160: Making Sure Your Price is Right With ScienceIf you study marketing, you know about the four P’s.  One of those P’s is PRICING.  And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.  Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it.  We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk. 

Why are some of the world’s most successful people NEVER late to meetings?  Because time is the one thing which you cannot buy more.  In my business, a common objection to improving marketing is time.  I just don’t have TIME to do any marketing.  Well, that is pretty shortsighted and dumb.  So I’m going to show you WHY you should make time for marketing and HOW to do it.  We’ll also tackle who’s winning and losing this week in marketing on another fun-filled and super educational edition of May the Best Brand Win on Entertalk.

Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say.  And of course, most people won’t do that.  So we’re gonna discuss how it happened and more importantly the three things you can do RIGHT NOW to fix yours.  We’ll also dive into who’s winning and losing on another robust yet airy episode of May the Best Brand Win on Entertalk.  

One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing happened. We’ll also hit who’s winning and losing on another epic episode of May the Best Brand Win on Entertalk!

One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing happened. We’ll also hit who’s winning and losing on another epic episode of May the Best Brand Win on Entertalk!

You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience.  Words matter.  Putting them together one way leads to a logical calm decision-making public.  Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD.  We’ll talk about the subtleties of word play — how they do what they do and how YOU can make sure they don’t do it to you or your family. (See what I did there).  We’ll also hit who’s winning and losing this week on another amazing and educational episode of May the Best Brand Win on Entertalk!  

Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.”  Well, 2020 has been quite a story so far, huh?  And what have we seen?  Also, why is knowing people SO darn useful in marketing?  We’re gonna dig into these fascinating questions and have time to hit who’s winning and losing on the next Razzie-award winning episode of May the Best Brand Win on Entertalk.   

Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times)If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult of times. And we’ll have to time to hit who’s winning and losing on another spectacular and fully sterilized episode of May the Best Brand Win on Entertalk.

As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can hurt as well. Join me as we discuss the emotional side of design and how to stay on the right side of it, and we’ll see who’s working enough hours to be winning and losing on another JD Powers and Associates Award winning episode of May the Best Brand Win on Entertalk.

As the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world has been left wondering what to do next. Well every storm eventually ends and that will be the case with this one too. So I’d like to get us really focused on what happens AFTER the virus and we get back to business. We’ll also tackle who’s winning and losing on another Nobel Prize winning episode of the completely virus-free May the Best Brand Win on Entertalk!

“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than “news.” Has journalism betrayed the public trust? Why? And is there any way back? As marketers, where does this leave us in terms of public relations, advertising and other tools that rely on the public’s trust in our news media? We’re gonna hit all of this and more on the 150th (set of steak knives) edition of May the Best Brand Win on Entertalk!

Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out of business" sign for a company. In this episode, we’re going to talk about words and why they still matter in a world of puppy videos. We’ll also hit who’s winning and losing and have all sorts of “sanitized for your protection” fun on the next coronavirus-free edition of May the Best Brand Win on Entertalk!

Episode 148: The Confusion and Power Around Free StuffNow that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!

If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past, present and future of PR and its primary weapon of choice, the press release. We’ll also swipe right and left on a few winners and losers in the marketing world this week and we’ll still have time to collect all of that Valentine’s Day love from fans and friends alike on another Valentine-worthy edition of May the Best Brand Win on Entertalk. 

Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it?  Yep, that’s the Super Bowl and to many people, the ads are more of a feature than the game itself.  Although it was fun seeing my hometown KC MO Chiefs win it in spectacular comeback kid fashion.  Well, we’re gonna dive in and tell you who won and lost with their ads and why — and of course we’ll have a fresh batch of winning and losing too!  So join me for a Lombardi trophy winning version of May the Best Brand Win on Entertalk!    

It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been called “the largest collection of bad credit risks ever assembled under one roof”. It’s the one and only NAMM Show—and this year did not disappoint. Tune in and see who won and lost and who introduced the products musicians will be talking about all year long (because that’s when they will finally launch). It’s gonna be another great episode of May the Best Brand Win on Entertalk so don’t miss it!

To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own needs. So they’re locked in. But when you look around at all of the thousands of marketing messages bombarding us every single day, they are telling a different story — a confusing story all about the company and ITS needs with ZERO mention of you. Big problem. So we’re going to talk about this topic and before it’s over Santa Scott is going to leave some useful tips on how to create really great marketing in 2020 for you! So tune in for another potentially amazing episode of May the Best Brand Win on Entertalk!

Marketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services we can actually take people on a little journey to get where they ultimately want to go.  Sounds simple, but more companies screw this up than you can count. So, we’re going to talk about it and show you how to do it the marketing ninja you are, baby!  We’ll also dig into who’s winning and losing on about TEC Award winning episode of May the Best Brand Win on Entertalk.  

Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you — good or bad. Every choice along the way matters and either builds it up for you or your company or tears it down. We’re gonna talk about conscience and reputation this week and I’ll give you a few tips for building a great one and not screwing it up with your marketing.  We’ll also drill into who’s winning and losing this week on another GRAMMY award winning episode of May the Best Brand Win on Entertalk.  

Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks or hacks that REALLY work well. I’m going to share my top 10 list of marketing hacks and we’ll also have time to dig into who’s winning and losing this week in marketing & communications on another CMA winning episode of May the Best Brand Win on Entertalk.

It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box and social feed than you can stand. So let’s talk about it — What approaches are super creepy and WAY over the line? — and how do you stay assertive for your clients and companies but still back off to let the relationship live and breathe? We’ll hit this spooky topic along with a fresh scary batch of winners and losers on the next award-winning May the Best Brand Win on Entertalk.

Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you something and they won’t let a little thing like YOUR preferences or needs get in the way of THEIR goals. So to help out here, I’m going to focus this episode on the things you need for people to REALLY understand a message. We’ll also dive headfirst into who’s winning and losing this week in marketing & communications on another fun-filled, Razzy-award winning episode of May the Best Brand Win on Entertalk.

There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect and organizations are going to have to get IT, legal and marketing in the same room to manage it. I recommend the donuts with sprinkles to get this done cause everyone likes those. Before the storm hits, I’m going to go through the new law from the marketing point of view and tell you what you need to know. Better bring a poncho! And of course, I’ll dig into who’s winning and losing on another action-and-info packed rendition of May the Best Brand Win only on Entertalk.

Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of a senior execs time, tap into that expertise and NOT have to invite them to the holiday party so more booze for you!  Returning with me on the show will be senior marketing guru Seth Avergon of Avergon Marketing to discuss the idea of fractional marketing executives (or any executives really) and why it can be the right choice for some organizations.  Of course, Seth and I will tag team who’s winning and losing on another Emmy-award winning edition of May the Best Brand Win on Entertalk.  

Brand reputations are hard fought and won over time and usually the most valuable assets any business can possess.  After all, if the brand is the sum total of EVERYTHING, then everything is now on the line when reputation is threatened. With more photos and videos being convincingly faked via new tech, how will companies find ways to maintain brand reputation? We’re going to talk about deep fakes and big mistakes and still have time to hit who’s winning and losing on the next CMA-Award Wining episode of May the Best Brand Win on Entertalk.   

We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve the customer journey” and other BS-sounding phrases meant to lull companies into a sense of security for putting their most important assets in the hands of the same things that tried to kill Sarah Conner and end humanity. Want the real truth about the fate we make? Then tune in to another Peabody-Award-Winning episode of May the Best Brand Win on Entertalk. 

Episode 132: What Winning Brands DoThere are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of May the Best Brand Win only on Entertalk. 

Episode 130: Summer NAMM 2019Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM.  The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil.  I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing.  It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk. 

Ding — you have a new LinkedIn connection request.  Few things can be as exciting!  "Wow, they want to connect with little ol’ ME!," you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their crap and completely ignoring who you are and your wants, needs, etc.  Happens all the time and it’s really annoying. LinkedIn can be a very powerful tool, but you’d better use it correctly or you will wind up lonelier than Charlie Brown on Valentine’s Day.  We’re gonna talk LinkedIn for real and I’m going to show you how to really use it well.  We’ll also tackle who’s winning and losing this week on another fun-filled award-winning episode of May the Best Brand Brand on Entertalk.  

One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship.  Where did this nonsense come from?  Why is it bad to actually believe this?  We’re gonna talk about public relations and our buddies out there in the press and give you the REAL story about what makes PR work.  We’ll also hit who’s winning and losing in this very special Tony award nominated episode of May the Best Brand Win only on Entertalk.

As Google will be quick to point out, yes, a machine can more quickly identify shapes, categorize things, and not miss any. Much better than our feeble human brains can do these simple tasks. But here comes the million dollar question — IF marketing organizations had more personalized, custom information about their customers, would it REALLY matter? Would we REALLY be smarter? Or would we still send out more e-mails, cram people into funnels and really use the technology to just do more stuff, more frequently and poorly. Because as I see it, that’s what is happening with machine learning.  Listen to me rage against this machine that will be used to further destroy marketing’s reputation out there.  Oh, and of course, we’ll bake up a fresh batch of Winning and Losing this week as you join me for another fantastical episode of May the Best Brand Win on Entertalk.  

One of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies.  So once again, we’re gonna talk about brand messaging, why it’s so important and give some examples of when it works well.  We’ll also rip into who’s winning and losing on another fantastic edition of May the Best Brand Win on Entertalk.  

Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand awareness.  That is actually true, but it’s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort.  We’ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of the Nobel Peace Prize nominated podcast, May the Best Brand Win only on Entertalk. 

Something happens to people when they become educated and learn a bunch of new fancy-sounding words.  They use them in their writing.  String enough of them together and you’ve got a big old mess that no one will understand.  Why does this happen?  HOW does this happen?  And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place?  We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.  

Paradox Effects is a company located in the border town of Tijuana, BC, México which started in late 2013."We decided to start our own company after talking about building our own pedals to make music, experimenting with electronics and making noise that satisfied our needs. Now Paradox has a line of pedals that go from oscillation Fuzzes to Delays with modulation. Our objective is not only to build pedals with high quality standards that meet a musician’s needs, but also to build devices that propose a universe where the duality of Sound and Visual are justified. We believe these devices to be a creative extension of the user, becoming something unique when used to make music.Quality, Unique tones, Ergonomics and Experimentation are the values we seek to portray. Each one of our pedals is made by non replicant human hands in Northern México."http://paradoxeffects.com/

Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights of media coverage and elevated profiles. In today’s Webby-Award winning episode of the program, we’ll talk about the spotlight, what to do to prepare, and how to shine in those moments. We’ll also shine some truth on who’s winning and losing in marketing & communications this week.  Let’s get ready for your close-up!  

Jo-Ann Geffen, founder and President of JAG PR, began her four decade career in New York where she worked with comics, then music stars, some of whom she still represents. Her expertise expanded to other areas, notably television and books, and after moving to Los Angeles in the ‘70s and setting up shop there, the client list expanded to include branding and promoting products, corporations, websites and more. In addition to the Commodores, one of her first successes was helping to brand Body by Jake which went on to become a phenomenon in the fitness world. She has also been a personal manager for the Commodores, Michael Cooper, Club Nouveau, Chaka Khan and David Cassidy, and has licensed the name and likeness for the Commodores, Rick James, David Cassidy and others. Another aspect of the business is talent booking which she has successfully accomplished for domestic and international events, TV shows and concert promoters. Crisis management is another area in which she excels, representing several high profile people and cases in and out of the entertainment industry, working closely with and usually hired by the clients’ legal counsel. This aligns with her integrity and goal to help to make a difference in the world which is largely displayed by her support of and work for several non-profits including Cancer Schmancer, weSpark Cancer Support Center and Mending Kids, to name a few.https://www.jagpr.com/

Hawaiian singer/songwriter Henry Kapono stops by the EnterTalk studios to talk about his current tour and plays a few songs, including the brand new, as-yet unreleased "My Paradise".