Jewellers Academy Podcast

In this week's episode of the Jewellers Academy podcast, Elin Horgan is joined by creative director Naomi Lake for a deep dive into how to create scroll- stopping images that actually sell your jewellery. Whether you're DIY-ing your product shots or planning your first styled shoot, this conversation is packed with practical tips and creative inspiration. Naomi shares her expert insight on everything from styling and moodboarding to choosing the right models and photographers. They talk about the power of strong visual storytelling, the importance of simplicity and consistency, and how to bring your brand to life through imagery — even on a budget. You'll also learn: How to approach a DIY shoot with confidence Why non-recognisable imagery can be a powerful tool The role of hair, makeup, and styling in showcasing your pieces Tips for working with photographers and communicating your vision How to use imagery to elevate your brand and boost sales Whether you're just starting out or ready to uplevel your product photography, this episode will leave you brimming with ideas to make your jewellery shine online. About Naomi Lake   Naomi is a makeup artist and hairstylist, model and creative director, as well as a freelance beauty and wellness writer. She's worked with household names like Nike, L'Oreal, Primark and Lee Stafford, as well as jewellery brands such as Loren Lewis Cole, Rock and Raw, Sia Taylor, Elin Horgan and Joma Jewellery. www.naomi-lake.com @naomilakemua

In this inspiring episode, Jess and Anna talk all things ambition, fear, and taking bold steps toward your creative future. Together, they dive into the transformative potential of the Jewellery Diploma programs at Jewellers Academy, with enrolment closing Friday, 13th June. Anna shares her deeply relatable story of delaying her own studies for years - and the powerful lessons she learned about perfectionism, procrastination, and the false safety of 'someday'. The conversation explores how early beliefs and internalised fears can hold us back from investing in ourselves, and why now - not later - is the time to take action. You'll hear about the value of structured, supported learning vs. going it alone, how community accelerates growth, and why the diplomas are uniquely designed for makers at every stage, from absolute beginners to advanced jewellers. If you've been hesitating, this episode is the nudge you've been waiting for. Trust your intuition. Take the leap.   YEAR 1 - DIPLOMA IN SILVER JEWELLERY Learn more about the Diploma in Silver Jewellery Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   YEAR 2 - DIPLOMA IN FINE JEWELLERY Learn more about the Diploma in Fine Jewellery Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   YEAR 3 - ADVANCED JEWELLERY DIPLOMA Learn more about the Advanced Jewellery Diploma Tools and Materials List Book a no-obligation discovery call Ready to enrol? Link to the payment page   DIPLOMA IN SILVER METAL CLAY Learn more about the Diploma in Silver Metal Clay Tools and materials list Book a no-obligation discovery call Ready to enrol? Here is the payment page    Connect with Anna on Instagram: @AnnaCCampbell

In this inspiring episode, Jess spoke with jewellery artist and tutor Risza Lopes da Cruz, whose creative journey spans continents—from East Timor to Brighton, England. Risza shares how her love of jewellery making began with beading in Southeast Asia and evolved into a thriving business rooted in cultural heritage and personal meaning. Discover how she navigated the challenges of starting over in a new country, overcame imposter syndrome, and transformed her passion into a profession through the structured support of Jewellers Academy's Diploma programs. Now a tutor herself, Risza opens up about the emotional depth behind her designs, the joy of teaching, and her mission to bring global attention to East Timor through jewellery. Whether you're an aspiring maker or a creative soul in need of motivation, Risza's story is a powerful reminder of the value of perseverance, purpose, and investing in your craft. Online Diploma courses with Jewellers Academy https://www.jewellersacademy.com/diplomas (Enrolment for the online Diplomas closes on 13th June 2025)   https://www.jewellersacademybrighton.com/  

In this episode of the Jewellers Academy Podcast, host Anna Campbell is joined by Niloo, a Diploma in Silver Metal Clay student based in Finland. They dive into Niloo's journey from a full-time IT engineering role to discovering a deep passion for jewellery making through metal clay. Niloo shares how the creative freedom of metal clay, the structure of the diploma course, and the supportive online community helped her reignite her artistic spark. From her love of nature-inspired botanical projects to her goals of turning her hobby into a jewellery business, this episode is full of inspiration and practical insight for anyone considering learning jewellery making. Anna and Niloo explore the value of mentorship, the importance of deadlines for momentum, and how having access to tools, expert feedback, and lifetime video content makes all the difference. If you're curious about metal clay, love the idea of working flexibly around a busy schedule, or want a peek behind the scenes of our diploma experience, this episode is for you!   About Niloo Hi, I'm Niloo - I studied computer science and worked in tech for a few years, but deep down, I always loved art and making things by hand. One day, I finally listened to that little voice inside and signed up for the Metal Clay Diploma at Jewellers Academy. Now I'm in Term 3, totally in love with this material, and honestly… I've never been happier! The future feels bright — and full of silver! Follow Niloo on Instagram @nilooartisanjewellery to see her beautiful work and creative progress.   Diploma in Silver Metal Clay If you're inspired by Niloo's journey and intrigued by metal clay, check out the one year online Diploma in Silver Metal Clay. Suitable for beginners or those with some experience, this course takes you quickly from beginner level to metal clay artist. Enrolment is open until 13th June 2025. Kits are available until 31st May 2025 (our friends at Metal Clay Ltd have set this deadline in order to make up the kits and ship them before the course starts in September).   Here are some useful links: FREE 5 Days of Silver Metal Clay online course Learn more about the Diploma in Silver Metal Clay Tools and materials list Book a no-obligation discovery call Ready to enrol? Here is the payment page  

In this episode of the Jewellers Academy Podcast, Anna Campbell sits down with diploma graduate and full-time jeweller Jessica Croft of Homebird Jewellery to reflect on her incredible 11-year journey in the world of jewellery making. Jess shares how the Jewellers Academy Diplomas reignited her creative spark, helped her build technical skills, and gave her the confidence to fully embrace her identity as a jeweller. From silverwork to metal clay, we explore the power of incremental learning, mindset shifts, and the value of community in transforming your jewellery journey. Whether you're just starting out or deep into your jewellery business, this episode is filled with honest insights about the learning process, the emotional rollercoaster of creativity, and what it really takes to grow into the role of a confident, thriving maker.   Online Jewellery Diplomas As discussed in this week's episode, Jess has taken three Diplomas with Jewellers Academy. Year 1 - Diploma in Silver Jewellery Year 2 - Diploma in Fine Jewellery Year 3 - Advanced Jewellery Diploma She will also be starting the Diploma in Silver Metal Clay in September 2025. You can find out more about the courses below. The next intake starts in September 2025 and we will close for enrolment on 13th June 2025. There are currently limited tools and materials kits available https://www.jewellersacademy.com/diplomas   Learn more about Jewellers Academy Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy podcast, Jess and jeweller Kelly Twigg dive into the often underappreciated craft of polishing and finishing jewellery. Drawing on Kelly's experience from the Diploma in Silver Jewellery, they explore the techniques, tools, and creative choices that bring a piece to life. From filing and sanding to hand polishing and finishing styles, this conversation covers the essentials for jewellers at all levels. You'll learn why quality tools matter, how different finishes influence the final look, and what safety measures are crucial in your workspace. Whether you're refining your skills or just getting started, this episode offers practical insights and inspiration to enhance your jewellery-making journey.   Key takeaways: Finishing is a skill developed over time with experimentation and care. High-quality files and tools make a noticeable difference. Hand polishing often offers more control and better results than machine polishing. Choosing the right finish is a creative decision that shapes your piece's identity. Proper magnification can help achieve a flawless result. Patience is essential—rushing the process rarely ends well. Safety in the workshop should always come first.   If you'd love to really hone your polishing skills and take your jewellery to the next level, check out our brand new course: Polishing and Finishing Masterclass This course is designed to cover finishes, techniques and tools for upping your polishing game. Covering Filing - The finish you get on your jewellery starts with the fundamentals. Learn how to use different files to prepare your metal for polishing. Finishes - There are so many amazing finishes you can achieve for your jewellery and each gives a very different look to the same piece. Learn how to achieve a mirror finish, a satin finish and a frosted finish on your jewellery creations. Polishing gemstone set jewellery - Get tips on how to polish your gemstone jewellery so the jewellery shines as bright as the stones. Tips for cleaning up wax casting Polishing tools - There are lots of tools you can use for polishing. You don't need them all! This course gives you a run down of the most popular tools and how to use them including: pendant motor with 3M radial disks, split pin mandrels, burrs and polishing mops barrel polisher/tumbler bench polisher ultrasonic jewellery cleaner This course is currently available with 50% off in our launch sale, but only until Wed 28th May 2025 so don't wait! https://www.jewellersacademy.com/polishing-and-finishing   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy podcast, Jessica Rose dives into what it really takes to build a sustainable and fulfilling jewellery business - one that can eventually replace your day job. From mastering your finances and identifying bestsellers to setting realistic salary expectations, Jessica shares practical insights and strategies for making the leap into full-time entrepreneurship. You'll learn why staying under the VAT threshold can benefit small businesses, how strong profit margins keep your business sustainable, and why continuous learning and creativity are key to long-term success. Whether you're just starting out or looking to take your business to the next level, this episode offers valuable advice, honest reflections, and encouragement for every step of the journey.   Key takeaways: Why financial management is the backbone of a sustainable business The power of having a reliable bestseller How community, creativity, and training fuel business growth What to expect when transitioning from a day job to running your own jewellery business   If you'd like to know more about this, I'd love you to join me for a FREE online webinar: 10 Steps To Building A Jewellery Business You Can Leave Your Job For - free webinar I am going into more detail about the steps to take and the milestone moments. When? Monday 19th May 2025 at 8pm (BST) UK time. Click the link below and add your email address to ensure you get all the details you need to join me live. https://mailchi.mp/0a127274479d/10-steps-to-building-a-jewellery-business-you-can-leave-your-job-for Whether you currently make jewellery for a hobby, sell it as a side hustle or have an established business that you want to scale up - the dream of making your passion your full-time job IS achievable and I will explain exactly how. I can't wait. With love Jess x I hope you can join me live but if not, do still register in order to receive the replay. Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy Podcast, host Anna Campbell chats with jeweller and shop owner Tori Foster to talk about the real journey of opening a jewellery shop — the trials, the joys, and everything in between. Tori shares how she made the leap from maker to shop owner, revealing the ten things no one tells you about setting up and running a jewellery store. From learning that things won't always go to plan to discovering the hidden benefits of having a creative haven, Tori offers insights for any jeweller dreaming of their own space. The conversation covers practical tips like researching local funding, navigating hidden costs, and dealing with the public — as well as the unexpected opportunities that come from having a shopfront, from commissions to community connections. Whether you're dreaming of a bricks-and-mortar shop or just curious about the behind-the-scenes reality, this episode is packed with lessons, encouragement, and honest reflections to help you take your next big step.   Here's what we cover in this episode: Why it never goes exactly to plan — and why that's OK Local funding opportunities and how to prepare The hidden costs of shop ownership What it's really like working with the public Why investing in yourself matters How set hours and a creative space can transform your work The unexpected perks of having a customer-facing workshop  And much more.   About Tori Foster Diploma graduate Tori Foster creates jewellery inspired by the beauty of nature and the magic of the night sky. Her pieces blend delicate designs with celestial touches, using natural textures and gemstones. Working from her studio in East Yorkshire, Tori crafts meaningful, wearable treasures and runs workshops, helping others discover the joy of making their own jewellery and exploring their creativity.   Online Jewellery Diploma Courses As discussed in this weeks episode, Tori has taken three Diplomas with Jewellers Academy. Year 1 - Diploma in Silver Jewellery Year 2 - Diploma in Fine Jewellery Year 3 - Advanced Jewellery Diploma You can find out more about the courses below. The next intake starts in September 2025 and we will close for enrolment in June. https://www.jewellersacademy.com/diplomas   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy Podcast, we're diving into all the exciting updates to our Diploma program. Join us as we explore the new projects, enhanced techniques, and fresh resources designed to take your jewellery-making skills to the next level. We share insights on the journey from beginner to skilled jeweller, with a focus on mastering polishing, finishing, advanced stone setting, and finding making techniques. Plus, we highlight the importance of recycling silver and introduce brand-new projects, including the much-anticipated solitaire ring as well as sea glass jewellery. You'll also hear more about the lifetime access students have to course materials, ongoing updates, and the powerful community support that makes the Diploma experience so special. If you're considering starting or growing your jewellery journey, this is your invitation to take the leap!   Check out our online Jewellery Diplomas Which Diploma is Right For Me? Take our 2 minute quiz   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy Podcast, Kim Thompson talks with goldsmith and educator Iris, whose unique journey through jewellery and cultural sciences has shaped two distinct jewellery brands and a passion for teaching. Iris shares how her creatively rich upbringing and formal training led her to a multifaceted career, balancing bespoke design with a commercial line, all while running hands-on workshops for aspiring makers. Covering the art of jewellery making, the value of continuous learning, and how the Jewellers Academy Silver Diploma helped Iris refine her skills and grow in confidence. This is an episode packed with wisdom, tips and inspiration.   Iris has completed our Diploma in Silver Jewellery and is currently completing the Diploma in Fine Jewellery. Find out more about all of our Diploma courses https://www.jewellersacademy.com/diplomas   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   About Iris In 2018, Iris Van Steenwinckel launched her jewellery brand, Iris Van Steenwinckel – Contemporary Jewellery, debuting with a collection inspired by her graduation project. Blending historic artworks and traditional jewellery techniques with a sleek, modern aesthetic, her early designs continue to influence her work today. Since then, her business has evolved to include one-day jewellery courses for beginners and a more accessible, commercial line called Nua Nua Jewellery. Juggling two brands and teaching means every day is full of creative variety—but never enough hours. Iris dreams of opening her own gallery, shop, and workshop space, where she can share her passion for jewellery with an even wider community.   LINKS https://www.irisvansteenwinckel.be/ https://www.nuanua.be/ https://www.instagram.com/irisvansteenwinckel/ https://www.instagram.com/nuanuajewellery/ https://www.facebook.com/irisvansteenwinckelcontemporaryjewellery/   https://www.facebook.com/NuaNuaJewellery/

In this special episode, Jessica Rose shares the exciting news about the opening of our brand-new sister school, Jewellers Academy Brighton. Located on the stunning south coast of England, this state-of-the-art jewellery training centre is now open for in-person workshops seven days a week. Whether you're based in the UK or abroad, this could be your opportunity to take your jewellery skills to the next level while investing in your business and yourself. With students already enrolling from the USA and Vietnam, this world-class training centre is quickly becoming a global destination for jewellers ready to learn, grow, and connect. Jessica, Anna Campbell and Sam Hudson talk through what's on offer in 2025, including our popular 5-Day Intensives, Masterclasses, and our intensive Diploma courses designed with travelling makers in mind. Plus, discover why Brighton is the perfect creative coastal city to host your next jewellery adventure—and how it might be more accessible (and affordable) than you think.   Want to explore the courses mentioned? Here are the links Diploma in Silver Jewellery - Summer Intensive  Silver Jewellery - 5 Day Intensive Stone Setting - 5 day Intensive Tiara Wedding Ring Masterclass with April Dace Halo Set Ring Masterclass with Scott McIntyre Private Tuition Jewellers Academy Brighton   Jewellers Academy Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook      

In this episode of the Jewellers Academy Podcast, jeweller and tutor April Dace dives into the art and precision behind her Tiara Wedding Ring masterclass. With over a decade of experience in fine jewellery, April shares invaluable insights into bespoke design, stone setting, and how to craft bands that perfectly frame existing rings. From sketching with accuracy to selecting the right jewelry tools, she covers the must-know techniques and pricing strategies that help elevate both your work and your business. Whether you're new to jewellery making or deep into your journey, this episode is packed with practical advice on client communication, intuitive design, and growing your skills with confidence.   Fancy learning from April? Check out the Tiara Wedding Ring Masterclass https://www.jewellersacademy.com/tiara-wedding-ring Save now with the Masterclass Bundle https://www.jewellersacademy.com/masterclass-bundle   Learn more about April Dace https://www.aprildacejewellery.com/ Follow April on Instagram @aprildacejewellery   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

If you love hearing how other jewellers found their way into the industry, this episode is for you! This week, Elin Horgan chats with Ruth and Brendan from I Am Acrylic, a duo who never planned to be jewellers but found themselves falling in love with the craft. Trained in fine art, they stumbled into jewellery-making after experimenting with acrylic scraps and a fret saw. What started as a creative experiment grew into a thriving business, with independent shops and even celebrities like Angelina Jolie and David Schwimmer snapping up their work. In this episode, they share their journey of hand-cutting every piece (despite the rise of laser cutting), the joys of selling at markets, and the power of connecting with fellow makers. They also discuss how running workshops helps them stay connected to their craft and community. If you're inspired by real-life jewellery journeys, listen now to hear how I Am Acrylic built their business with creativity, passion, and a hands-on approach.   I Am Acrylic on Instagram I Am Acrylic website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them. From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You'll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision. If you're ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you.   The 10 Mistakes - Summary Underestimating the cost of materials Not updating your prices regularly Undercharging for your own time Comparing yourself and your pricing to other jewellers Lowering your pricing to get sales Not accounting for all the extras e.g. hallmarking, packaging, postage etc Over discounting to attract sales Blaming yourself if you don't get it right first time Using the same formulas for calculating selling direct to customers, wholesaling and fine jewellery Confidence and not taking action to get your pricing right   Learn how to price your jewellery for selling directly to the customer, wholesale and fine jewellery in the FREE How to Price Your Jewellery for Profit Masterclass. Covering everything you need to know as well as spreadsheets that calculate your prices for you. Enrol now free: https://www.jewellersacademy.com/pricing   Also mentioned in this episode: The Jewellery Business Starter Kit - perfect for you in your first year of business Jewellers Academy Brighton   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence.     If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   Find out more about Aime and Studio Cotton StudioCotton.co.uk  Studio Cotton on Instragram  

In this week's episode, I'm joined by Kelly Twigg, and we're talking all things sea glass. She shares her top 5 tips including how to find the best pieces, different ways to set them, and the do's and don'ts of drilling (because yes, sea glass can crack if you're not careful!). Whether you're just starting out or already working with sea glass, Kelly's expert advice will help you take your designs to the next level. Plus, she spills the details on her brand-new sea glass jewellery course—currently at a special discounted price! We talk about: How to spot the best sea glass (hint: frosted and naturally tumbled is key!) The best setting techniques for irregular shapes Drilling tips to avoid breakage and stress fractures Why soldering should come before setting How mindfulness and beachcombing go hand in hand   If you love sea glass and want to turn it into beautiful jewellery, this is an episode you don't want to miss!   https://www.jewellersacademy.com/sea-glass-jewellery   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

This week on the Jewellers Academy podcast, Jess is chatting with the amazing Alice of Alice Catherine Jewellery about her journey from total beginner to running her own thriving jewellery business on the Isle of Lewis, Scotland. Alice shares the highs and lows of building her brand, growing her team, and what it's really like to run a jewellery shop in a remote location. We also dive into her experience with the Diploma in Silver Jewellery — how it shaped her skills and gave her the confidence to go pro. Plus, we talk about the power of community, mentoring, and the lessons she's learned along the way. If you're dreaming of turning your jewellery passion into a business, this episode is packed with wisdom and inspiration!   Takeaways Alice has grown her jewellery business significantly since completing the Diploma in Silver Jewellery with Jewellers Academy. She emphasizes the importance of personal branding in connecting with customers. Building a team has been crucial for managing her growing business. Alice's journey highlights the balance between making jewellery and customer service. She has learned to manage her time effectively between commissions and shop duties. The personal aspect of her brand has contributed to her business success. Alice encourages aspiring jewellers to embrace imperfection in their work. She believes that practice is key to improving jewellery-making skills. Community support and mentoring have played a vital role in her journey. Alice's story serves as an inspiration for those looking to start their own jewellery business.   Connect with Alice https://alicecatherinejewellery.co.uk/ Instagram @alicecatherinejewellery And follow her story of living on a Scottish Island @alicee_catherine   Join one of our Jewellery Diplomas now. The 18 month payment plan option ends on 7th March 2025 so if spreading the cost is an important consideration, don't miss out https://www.jewellersacademy.com/diplomas   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences. Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences. @spark_social on Instagram https://www.spark-social.co.uk/   The Jewellery Business Academy - join the waitlist Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook  

In this week's episode, Jess and Anna discuss the exciting world of silver metal clay, a versatile material for creating beautiful jewellery at home. They introduce a free five-day course designed for beginners, covering various techniques and projects, including personalized jewellery, embellishments, eco-friendly practices, adding gold, and finishing techniques. Metal clay is a really accessible way for making silver jewellery and offers so many creative possibilities. Listen now to find out more!   Takeaways Silver metal clay is a versatile material for jewellery making. Every jeweller, regardless of experience, should try metal clay. The free five-day course offers a structured introduction to metal clay with projects (enrol now!). Personalized jewellery is accessible and fun to create with metal clay. Embellishments can enhance jewellery designs and are easy to make. Metal clay is eco-friendly, allowing for zero waste through recycling. Mixed metal jewellery is very popular right now and in this free course you can learn to add a touch of gold to your designs Finishing and polishing are crucial for achieving professional-looking jewellery. Exploring different materials broadens a jeweller's creative possibilities.   Join the FREE 5 Days of Metal Clay Course now https://www.jewellersacademy.com/5-days-of-silver-metal-clay The challenge starts on Monday 24th February 2025 and you get lifetime access. Enrol now to access the tools and materials list so you can get ready!   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook    

Ready to take your stone-setting skills to the next level?   This week on the Jewellers Academy Podcast, Jess sits down with master stone setter Scott McIntyre to dive deep into the precision, tools, and artistry behind advanced techniques—especially fishtail setting.   From the intricacies of high-level craftsmanship to the ongoing evolution of jewellery design, Scott shares expert insights on:  

In this episode of the Jewellers Academy podcast, Jess and Anna discuss the financial aspects of jewellery training, exploring how much one should invest in their education and the importance of continuous learning. They share personal experiences and insights on overcoming financial fears, the value of investing in oneself, and practical solutions for financing training, including payment plans and selling jewellery.   The conversation emphasizes the significance of self-belief and the potential for growth through education in the jewellery industry. In this conversation, they discuss various strategies for managing finances and give some ideas including de-stashing, making sacrifices, asking for help, understanding business expenses, and trusting one's intuition when making decisions about training and investments in one's craft. Takeaways   Investing in jewellery training can be a significant financial commitment. Personal experiences with financial investment can shape one's career path. Continuous learning is essential for growth in the jewellery industry. Self-investment builds self-esteem and confidence. Finding ways to finance training can be approached as a challenge or game. Selling jewellery can help fund further education and training. De-stashing unused materials can provide additional funds for training. The value of jewellery training extends beyond just making pieces; it feeds creativity. Trusting oneself is crucial when making financial decisions regarding training. There is no endpoint in learning; the jewellery industry is vast and ever-evolving. De-stashing can open up financial possibilities. Sacrifices may be necessary to invest in your passion. Asking for help can lead to unexpected support. Understanding business expenses can alleviate financial pressure. Trusting your intuition is key to making decisions.     Diploma in Silver Jewellery https://www.jewellersacademy.com/diploma   Diploma in Fine Jewellery https://www.jewellersacademy.com/diploma-in-fine-jewellery   Advanced Jewellery Diploma https://www.jewellersacademy.com/advanced-jewellery-diploma   Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay   Jewellers Masterclasses https://www.jewellersacademy.com/masterclass-bundle     Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, jeweller Iain Sainsbury shares his journey from corporate career to full-time jeweller, covering his unique signature style that incorporates advanced techniques like sand casting and stone setting. He reflects on his experiences of the Jewellers Masterclasses, the importance of community support, and the motivation behind his creative process. Iain also delves into the challenges of learning new skills and the satisfaction that comes from overcoming obstacles and mastering jewellery making techniques.   Takeaways from this episode - Jewellers Academy Masterclasses provide not only technical skills but also confidence to explore new projects. - Community support through the Jewellers Academy Facebook groups enhances the learning experience. - Advanced techniques like fishtail setting require practice and guidance from experts. - Learning is a continuous journey, and reflection on past work shows growth. - Motivation can come from the joy of creating and the desire to learn more. - Physical processes in making jewellery can aid mental health and motivation. - Engaging with others in the jewellery community helps overcome isolation. - Mistakes are part of the learning process and can lead to better techniques.   The Jewellers Masterclasses There are three masterclasses in the series, find out about them all here: https://www.jewellersacademy.com/masterclass-bundle Fishtail Stone Setting Masterclass https://www.jewellersacademy.com/fishtail-stone-setting   Live Open Day to Find Our More Interested in the Jewellers Masterclasses from Jewellers Academy? I'd love you to join me for a free live open day where I talk in more detail about who they are for, what you will learn, tools and materials etc.  When? 31st January 2025 at 1pm GMT UK time. Register now https://mailchi.mp/7b9175c35beb/1bctvth8r7   About Iain Iain has joined me on the podcast before and I have visited him in his studio for an episode of The Handmade Jewellers Series Watch now Iain's website Iain on Instagram   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Kelly Twigg shares her journey from a part-time jewellery hobbyist to a dedicated jeweller enrolled in the Jewellers Academy diploma program. She discusses her initial experiences with jewellery making, the transition to self-employment, and the importance of learning new techniques to grow her business. Kelly highlights the supportive community within the diploma program, the various projects she has undertaken, and how the experience has reignited her creativity. She also emphasizes the value of sharing her journey through the Diploma Diaries, connecting with others, and the challenges and triumphs of being a jeweller.   Want to know more about the Diploma in Silver Jewellery? Join me for a live open day on Wednesday. Register now Diploma in Silver Jewellery Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   About Kelly Twigg https://www.willowandtwigg.com/

In this week's episode of the Jewellers Academy Podcast, Jess dives into the lessons she's learned from years in the jewellery industry to share 10 things (and a bonus 1!) she wouldn't do if starting a jewellery business in 2025. Whether you're just beginning your journey or already running a jewellery business, Jess's insights offer valuable reminders and fresh perspectives on avoiding common pitfalls and focusing on what truly drives growth. Drawing parallels between her experience launching a new jewellery school, Jewellers Academy Brighton, and the challenges of starting a business, Jess discusses how to steer clear of unhelpful habits, ideas, or thought patterns. This episode is packed with actionable advice, offering not just what to avoid but what to do instead to build a successful, sustainable business. Listen now for inspiration, guidance, and a roadmap to making 2025 a year of growth for your jewellery business.   RESOURCES MENTIONED IN THIS EPISODE Register now for the FREE live Masterclass Grow Your Jewellery Business in 2025: Wed 15th Jan 2025 at 8pm GMT UK time  https://www.jewellersacademy.com/grow-your-jewellery-business-in-2025 Join the 1 year Jewellery Business Academy. Door close for the year on 17th Jan so don't miss out https://www.jewellersacademy.com/the-jewellery-business-academy Free Pricing Webinar and Spreadsheet that calculates the price for you Jewellers Academy Brighton Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the podcast, Jess, invites you to join the FREE Kickstart Challenge, a five-day program designed to help jewellers set intentions and goals for their businesses. On this course, you will set a vision and action plan for your business in 2025 as well as plan your revenue generating activities for bringing in the money.   What is included in Kickstart? Day 1: Monday 6th January - SETTING YOUR VISION Day 2: Tuesday 7th January - 4 JUICY GOALS Day 3: Wednesday 8th January - YOUR ACTION PLAN Day 4: Thursday 9th January - YOUR WEEKLY ROUTINE Day 5: Friday 10th January - BRINGING MONEY INTO YOUR BUSINESS Join Kickstart now FREE https://jewelleryschoolonline.teachable.com/p/kickstart-2025   Also mentioned in this episode of the podcast: Grow Your Jewellery Business in 2025 - Live Webinar Join me live on Wednesday 15th January at 8pm GMT for  90 minute webinar https://www.jewellersacademy.com/grow-your-jewellery-business-in-2025   10 Days of Silver Jewellery This free course starts on Monday 15th January 2025. Perfect for beginners or improvers to silver and gold jewellery making, each weekday for 2 weeks you will get another project to make which will help you develop your skills. Enrol now to get the tools and materials list so you can be ready to get started on 15th. https://www.jewellersacademy.com/10-days-of-silver-jewellery   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

With another new year approaching, Jess and Anna discuss an alternative to New Year's resolutions. Choosing a word for the year can set a positive intention for your year ahead and guide your actions and decisions. Anna and Jess talk about the words they have chosen for 2025 and reflect on words they've chosen in previous years and how they shaped their experiences.   Join the Jewellery Business Academy 2025   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

Are you ready to test your knowledge about precious metals and jewellery making? Join us for this special festive episode, where the Jewellers Academy team members — Jessica Rose, Anna Campbell, Kelly Twigg, Emily Lisbeth and Barbara Yarde — quiz each other and you about all things jewellery. Grab a pen and paper, join in the fun and see how many correct answers you get!    Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group   Find Jewellers Academy on Instagram and Facebook

This week on the podcast we have an early Christmas present for you - free jewellery making courses. With something for everyone at every level from beginner to intermediate level jewellers, in silver, metal clay, wax and beading - there is bound to be a new creative project for you. Have a listen to find out more and choose your next jewellery making challenge.   The free courses included are:   Make a Wax Signet Ring Introduction to Claw Setting Silver Jewellery for Absolute beginners 10 Days of Silver Jewellery - starts on Monday 13th Jan 2025, enrol now to access the tools and material list Make a Domed Locket Silver Name Necklace Adding Gold to Metal Clay Make a Convertible Pendant/Brooch Twisted Hoop Earrings Make a Bridal Hair Comb Introduction to Gemstone and Wire Jewellery   Yes, there are 11 free courses here!   Here's the link you need to enrol on the course/s of your choice for free: https://www.jewellersacademy.com/blog/2024/10-fun-things-to-make-over-christmas-free-jewellery-courses-for-you   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Jess and Anna discuss strategies for managing your jewellery business over the Christmas holidays so that you can take a break. They emphasise the importance of setting clear cut-off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.   Takeaways Choose your cutoff date for orders to ensure timely delivery. Communicate clearly with customers about holiday schedules. Taking a break during the holidays is essential for rejuvenation. Set up auto-replies for emails to manage customer expectations. Gift vouchers can be a great last-minute gift option. Schedule holiday emails to maintain customer engagement. Social media can be scaled back during the holiday season. It's okay to take a complete break from social media. Effective communication prevents customer anxiety during holidays. The new Jewellery Business Academy offers valuable resources for growth.   Join the Jewellery Business Academy 2025 Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.   Together, they explore the mindset blocks and fears that can hold business owners back, the importance of a clear and effective sales process, and the power of building meaningful customer relationships to drive repeat sales. Anna Payne shares her actionable five-step sales framework, showing that selling doesn't have to feel daunting—it can be joyful, creative, and deeply rewarding.   Whether you're looking to leverage existing customer relationships, improve your pricing strategy, or simply feel more confident in selling, this episode is packed with insights to help your jewellery business thrive. Takeaways: Fear of judgment can prevent effective selling. Understanding the sales process is crucial for success. Building relationships with past customers is key. Selling should be enjoyable and creative. Having a clear vision helps guide sales efforts. Delivering excellence leads to repeat customers. Sales strategies should be authentic and not pushy. Taking action is necessary to see results. Mindset plays a significant role in sales success. Sales is about creating impact and freedom. A significant source of sales can come from existing customers. Familiarity plays a crucial role in customer purchasing decisions. Making the buying process easy increases sales likelihood. Utilizing abandoned cart emails can recover lost sales. Engaging with customers through social media builds relationships. Selling should be viewed as good customer service. Pricing strategies can significantly impact sales revenue. People are often less price-sensitive than expected. Creating a positive customer experience is essential for retention. Selling is about attracting customers, not pushing them.  Anna Payne is a sales expert who helps business owners with the sales and strategies to make their first 100k. She is has grown three very different businesses to achieve 6 figures within the first 12 months. She is an introvert and hates pushy and sleasy sales tactics and has a mission to help business owners fall in love with selling so they can create impact, freedom and the life they really want. She's the author of the number one bestseller 'Everything you've been taught about sales is wrong, probably'. https://www.annapayne.online/everything https://www.instagram.com/annapaynesales   Join the Jewellery Business Academy 2025 Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.  They share their journey into wedding photography, the emotional impact of capturing weddings, and how building relationships and collaborations with other small businesses can lead to mutual success. The conversation also touches on customer service, pricing strategies, the role of social media, and the future of small businesses. Takeaways Customer service plays a significant role in the success of creative industries. Building relationships with others can enhance business opportunities. Collaboration is essential for small businesses to thrive. Social media is a powerful tool for marketing and collaboration. Pricing should reflect the true value of the work being done. Networking can lead to valuable partnerships. Ivy and Pine Instagram: @ivyandpinephotography www.ivyandpinephotography.com Join the Jewellery Business Academy 2025 Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate-level jewellers with gemstone setting experience, and you can hear more about it in the episode. Takeaways This new online stone setting course focuses on advanced techniques. Double gallery claw setting enhances the visibility of stones. Scott McIntyre is a master stonesetter teaching the course. The course is suitable for intermediate jewellers with prior experience. Lifetime access to the course allows for flexible learning. Creating bespoke settings adds unique value to jewellery pieces. Community support is available through the Jewellers Academy Facebook group.   Learn more about the course and enrol now with the 50% off early bird offer https://www.jewellersacademy.com/double-gallery-claw-setting   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook    

We're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to learn more about the programs and the growth that comes from committing to your learning.    Takeaways Enrolment for the 2025 jewellery Diplomas is now open. The Diplomas are designed to cater to various skill levels and interests. Online learning allows flexibility for students with other commitments. Updated content and new courses are being introduced for 2025. Community and mentorship are key components of the programs. Students receive lifetime access to course materials. Hands-on projects, assessment and expert feedback help ensure skill development. Tools and materials kits are available to make it easy to focus on the learning. Open days and discovery calls provide opportunities for personalized guidance. If this is the right next step for you, this is a great commitment to your growth and confidence.   Check out the Diploma courses Learn more on a live open day Fancy a chat about your options? Book a no obligation discovery call   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook  

In this weeks episode, jeweller Natalie Furlong shares her inspiring journey from a creative hobbyist to a successful jewellery business owner. She discusses her background in ceramics, the challenges she faced during her transition from ceramics to jewellery, and how the Jewellery Business Academy has supported her growth. Jess and Natalie touch on lots of important issues including the importance of following your passion, struggles with social media marketing, and the significance of community and accountability in entrepreneurship. She also offers valuable advice for aspiring jewellers and highlights her unique design philosophy.   Takeaways Natalie's journey began with a desire for unique jewellery. She transitioned from ceramics to jewellery making during lockdown. The Jewellery Business Academy provided essential support and resources. Social media remains a challenge for Natalie, but she is learning. Pricing strategies are crucial for sustaining a jewellery business. Community and accountability are vital for personal and business growth. Natalie emphasizes the importance of following your heart in business. Creative freedom is essential for design evolution. Networking with other jewelleers has been beneficial. Taking time for personal creativity is important for overall success. The Jewellery Business Academy is now open for enrolment. Join us for a year of growth starting in January 2025. Find out more about how you can revolutionise your jewellery business in 2025. https://www.jewellersacademy.com/the-jewellery-business-academy https://www.jewellersacademy.com/pricing   Natalie's website Natalie on Instagram Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Anna Campbell and Jess Croft discuss their recent jewellery collaboration, the Good Girl Rebellion jewellery range. They share actionable advice on how to ensure a successful partnership covering essential tips such as finding the right collaborator, aligning your visions, maintaining respect and communication, navigating challenges, and celebrating milestones. If you've been thinking about how to approach and manage a partnership with an influencer or other brand, don't miss this episode.   Takeaways   - Collaboration can lead to greater creativity and success. - Finding the right partner is crucial for a successful collaboration. - Aligning visions helps avoid misunderstandings later on. - Respect and communication are the foundation of any partnership. - Regular check-ins can prevent misalignment and confusion. - Celebrate small wins to maintain motivation and excitement. - Be open to adapting plans as circumstances change. - Don't hesitate to ask for help when feeling stuck. - Sharing responsibilities can lighten the load for everyone. - A successful collaboration can lead to long-term partnerships.     About Jessica Jessica Croft is the heart and hands behind Homebird Jewellery, based in Hull, East Yorkshire. For more than a decade, she's been crafting jewellery that carries personal meaning and celebrates the unique stories of those who wear it. With a passion for traditional metal stamping and a love for affirmations, Jess creates sterling silver and solid gold jewellery that is designed to uplift, inspire and captures moments of joy. When she's not at her workbench, you'll find her cozied up at home with a good book, a blanket and accompanied by her cat Jeremy.   www.homebirdjewellery.com Instagram @homebirdjewellery   Watch The Handmade Jewellers Documentary Book - Start and Grow a Profitable Jewellery Business Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

We're so excited to launch the brand new Jewellery Business Academy for 2025. This is a newly filmed year-long program starting in January, designed to support jewellery entrepreneurs at any stage of their business journey. In this episode we explore the evolution of the Jewellery Business Academy program from its roots in the Jewellery Business Bootcamp to now. Exciting features of the new program are the community support, expert mentorship and the structured content that will guide you through essential business topics. This program is designed and supported by real-life jewellers in business and gives you the accountability and supportive environment to super charge your business growth.   Takeaways The Jewellery Business Academy is officially open for enrolment. - The program has evolved from previous Jewellery Business Bootcamp to a year-long program. - Real-life case studies enhance the learning experience. - The program is suitable for jewellers at any stage of their business. - Monthly topics will guide participants through essential business areas. - Community support is a key component of the program. - One-to-one mentorship is included for personalized guidance. - Accountability helps participants stay on track with their goals. - The program encourages a flexible approach to learning and implementation. - Participants can expect a supportive and collaborative environment. Jewellery Business Academy - Learn More and Enrol Watch The Handmade Jewellers Documentary Bood - Start and Grow a Profitable Jewellery Business Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

Got a passion for jewellery-making but not sure where to start? This week on the Jewellers Academy Podcast, Jess chats with Chloe Mayo and Anna Bonner, two inspiring students from the Foundation in Silver Jewellery course. Perfect for complete beginners, this mentor-supported online course lets you dive into silver jewellery making from the comfort of your home—complete with a tool and materials kit delivered straight to your door! Tune in as Chloe and Anna share their experience, the incredible support they received, their favourite projects, and what's next for them in their jewellery journey. Ready to spark your creativity? This episode is for you!   Anna on Instagram Chloé on Instagram Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, the Jewellers Academy team announces the opening of a new jewellery training school in Brighton, UK - set to launch in early 2025. The conversation highlights the exciting opportunities for students, the community atmosphere, and the various classes and events planned for the new space. Jess emphasises the importance of building a welcoming environment for both students and staff, and invites interested individuals to apply for teaching and operational roles at Jewellers Academy Brighton. Takeaways We are opening a new jewellery training school in Brighton. The school will cater to all skill levels, from beginners to professionals. In-person training will complement our existing online courses. We are looking for passionate jewellery tutors to join our team. The Brighton location will have a community-focused atmosphere. Classes will include diplomas and various jewellery-making techniques. The new space will provide ample room for creativity and collaboration. We aim to create a warm and welcoming environment for all students. The launch party is planned for February next year. Interested individuals should sign up for the mailing list for updates.   Learn more about Jewellers Academy Brighton Be the first to hear about news and classes Job opportunities with Jewellers Academy Brighton Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy podcast, host Anna Campbell talks with Janine Friston of The Female Business Network. Janine shares 7 ways to increase visibility for introverted jewellers in business, covering how to show up on social media, how to get seen on Google,  tips for face to face networking and more.    The tips shared cover:   Social media essentials Reels without you in Google Business Profile Online interaction Email marketing Blogging Networking     https://femalebusinessnetwork.co.uk/ https://www.instagram.com/femalebusinessnetwork/ https://www.linkedin.com/in/janine-friston-connector-and-small-business-mentor/     Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

This week on the Jewellers Academy Podcast, host Jess sits down with award-winning jeweller Anelia Kuprina to dive into the fascinating journey of her career. Anelia shares the powerful moment she fell in love with jewellery-making and how her education shaped the jeweller she is today. She reflects on her early experiences as a bench worker with prestigious jewellers in London's West End and Hatton Garden, where she mastered essential skills like soldering, repairs, and remodelling. These formative years led her to compete—and win—at the renowned Goldsmiths' Craft & Design Council Awards in both 2008 and 2009. Now the founder of her own bespoke jewellery business, Anelia Jewellery, she focuses on creating stunning fine jewellery commissions for her clients. In this episode, Anelia also offers an exclusive look behind the scenes of her role as a tutor in the all-new Jewellers Masterclass series, where she developed the exciting Decorative Collets masterclass. Whether you're a jewellery enthusiast, aspiring professional, or seasoned jeweller, this episode is packed with inspiration, insights, and career advice you won't want to miss!   Anelia's website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the podcast, we at Jewellers Academy introduce our brand-new advanced stone setting classes, the Jewellers Masterclasses, designed for experienced jewellers ready to enhance your skills. The conversation covers the structure of the masterclasses, the support provided, and highlights the projects: Decorative Collets, Fishtail Setting, and Tiara Wedding Bands. Anna Campbell and  I talk about the importance of community and mentorship in the learning process, as well as the accessibility and pricing options for you. If you are an advanced level jeweller looking for your next challenge or your a beginner looking to be inspired, this episode is for you.   Main takeaways   The Jewellers Masterclasses from Jewellers Academy are designed for advanced jewelers. Community support is crucial for effective learning. Each masterclass focuses on specific advanced techniques. The three masterclasses are: Decorative Collets, Fishtail Setting  and Tiara Wedding Band Participants will have lifetime access to course materials. Live Q&A sessions and a staffed Facebook group will enhance the learning experience. The classes are structured to fit into busy schedules. Pricing options include individual classes and a bundle discount. Chapters   00:00 Introduction to Advanced Stone Setting Classes 01:36 Overview of the Jewellers Masterclasses 04:46 Support and Community in Learning 09:21 Project Highlights: Decorative Collets 16:28 Project Highlights: Fishtail Setting 23:00 Project Highlights: Tiara Wedding Bands 28:27 Pricing and Accessibility of Masterclasses   Advanced Stone Setting Masterclasses from Jewellers Academy https://www.jewellersacademy.com/masterclass-bundle   Watch the live Open Day https://www.youtube.com/watch?v=HxYd5LniZxI

This week on the Jewellers Academy podcast, Jess is joined by jeweller and product photographer Karen Young. They discuss Karen's top 10 tips for getting great photos of your jewellery with your smartphone. Covering the basics like don't forget to clean your camera lens! They also cover lighting, equipment, how to plan your shots and more.  We would love you to join our free 5 day Jewellery Photography Challenge, starting on 16th September 2024 and you can find the daily prompts now on the link below so you can make a start. Plus right now, you can get 50% off our brand new Photographing Your Jewellery Using Your Smartphone online course packed with tips on photographing and editing your photos on your phone. Enrol on the course now, 50% off (limited time only) https://www.jewellersacademy.com/smartphone  Join the FREE 5 day Jewellery Photography Challenge https://www.jewellersacademy.com/blog/2024/join-the-free-jewellery-photography-challenge   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

There are just 16 weeks until Christmas which is traditionally a busy time for jewellers. In this week's episode of the Jewellers Academy podcast, Jess and Anna Campbell discuss how to effectively prepare your jewellery business for the Christmas season, breaking down the actions by month sharing what to do and what not to do to have the best and most profitable Christmas yet.   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, host Elin Horgan chats to Emma Stanton, a jeweller from Hove, East Sussex. Emma shares her journey into jewellery making, which began 19 years ago after taking evening classes. She discusses how her design process evolved from early inspirations, such as the sea, to focusing on shapes and textures. Emma also reflects on the challenges of being self-taught, overcoming imposter syndrome, and her preference for working with materials directly rather than sketching. Her work often draws on ancient relics and natural elements, blending traditional techniques with her unique artistic vision.   Emma's website Emma on Instagram Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Jess chats to Luke Brient, a jeweller who specialises in unisex jewellery featuring large gemstones and unique textures from sandcasting, shares his journey into the craft. Initially studying Industrial Design at Loughborough University, Luke turned to jewellery making during the COVID-19 lockdown, inspired by a stint working at a jewellery packaging company. He discusses his process, including his early experiments with 3D printing and sandcasting, and how his business grew primarily through Instagram, starting with friends and family. Today, Luke's business is mostly bespoke, with customers drawn to his distinctive style, though his collections serve as a guide for those seeking custom pieces.   Luke's Instagram Luke's website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook  

In this week's episode, host Kim Thompson chats to Katie Tovey-Grindlay, a social media and marketing coach with a unique journey. Katie shares how she transitioned from running a local dog walking and home boarding business to becoming a social media coach. Katie emphasises the importance of authenticity in her work, particularly as someone who is neurodiverse. She discusses the challenges of maintaining a professional facade and how embracing her true self, despite potential judgment, has been crucial for her business and personal growth. The conversation also touches on the benefits of collaboration over competition, and the value of being genuine in a world often focused on appearances.   Katie on Instagram Katie's website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook  

In this week's episode, Jess and Elin Horgan delve into the art of wax carving, a technique used in jewellery making to create detailed designs that are later cast into metals like silver or gold. The episode also highlights Elin's updated courses on wax carving, which include a Level 1 workshop covering basic ring and pendant making, and a Level 2 course focused on stone setting in wax. These courses are designed to help both beginners and experienced jewellers enhance their skills. Jess and Elin discuss the benefits of wax carving, such as its low cost and the ease with which material can be removed, making it a fun and meditative process. Want to give Wax Carving a try? Wax Carving Level 1 is just £89 for lifetime access to the online course and is currently available at 50% off, just £44.50. Don't wait, the offer ends on 9th August 2024. And Wax Carving Level 2 is coming very soon. https://www.jewellersacademy.com/wax-carving-level-1   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy podcast, host Anna Campbell is speaking with counsellor Alison Hughes. If you love jewellery making but struggle with the business side of selling your jewellery this episode is for you.  They discuss the issues that can come up for jewellers in business including procrastination, fear of self-promotion and more. Alison talks about the different parts of the self and how they can be in conflict which can lead to problems with making progress. She also gives practical tips and advice for working on yourself and your money story.   About Alison Alison Hughes is a counsellor, working with women from burnout to breakthrough. With over a decade of experience, working in various health trusts and private counselling, Alison now specialises in working with women who recognise that they are far from where they want to be and want to help to get there fast. https://counsellingwithalison.co.uk/ https://www.facebook.com/AlisonHughesCounsellor https://www.instagram.com/alisonhughescounsellor/

In this week's episode, Jess interviews Emily Little, the owner of The Little Wedding Jeweller, who shares her unique journey from wellness to jewellery making. Emily discusses how her experience running a wellness centre led to burnout, prompting her to seek new forms of self-care. She found solace in jewellery making, which became a therapeutic outlet and a new career path. Emily reflects on how her interest in crafting beach-inspired jewellery evolved through an online diploma in silver jewellery at Jewellers Academy, a course that equipped her with the skills to create fine jewellery.   Emily on Instagram Emily's website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, host Elin Horgan talks to Rachel Connor, a writer and transformational life and creativity coach. The discussion delves into the essence of creativity, exploring its broad and deep significance beyond traditional artistic practices. Rachel Connor shares her journey from academia to becoming a creativity coach, highlighting her belief that creativity is an inherent human trait essential for self-expression and connection. She discusses her work with various creatives and non-creatives, emphasising that creativity can manifest in many forms, from artistic practices to everyday activities.   Rachel's website Rachel's substack Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, host Kim Thomson chats to Natalie Watson from Erinna Jewellery. Natalie creates jewellery inspired by Greek Mythology and is passionate about offering size and disability-inclusive jewellery. She reflects on her remarkable journey so far, going from signing up for the Diploma in Silver Jewellery at the Jewellers Academy with no previous experience to selling jewellery in John Lewis stores only months after completing the course. Natalie emphasises the importance of pursuing one's creative passions and learning at one's own pace, particularly valuing the inclusive and supportive environment provided by Jewellers Academy.   Erinna Jewellery website Natalie on Instagram Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook