The #justbloodypostit podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an o
In the last episode of Series 7, we talk about what you're going to invite into 2024. A challenge, opportunities, money, calm, a round the world trip? Say it out loud and dress for the job you want. Podcast pairing
A Just Bloody Post It Note full of home truths and advice if you'd like to pitch to be a guest on podcasts (and you should, great idea!). Because, and this is said with love and understanding, most of the pitches I get for #JustBloodyPostIt suck. Listen to find out what will really get you on a podcast how to make contacts and network to secure the opportunities you want what was in the best pitch I ever got Podcast pairing
This is a great time of year to take a look at what's trending for 2024 (even if you then choose to ignore it). In this Post It Note we cover, private online communities AI (it's here to stay) casual LinkedIn quiet social media quitting and Taylor Swift Podcast pairing: the perfect accompaniment to this episode is no #137 with marketing strategist Phil Pallen where we get into the best ways for small businesses to use AI and chat about the future trends in online learning: https://audioboom.com/posts/8404271-ep-137-are-online-courses-dead-exploring-ai-and-the-future-of-digital-learning-with-brand-strat. CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
In today's short sweet solo episode, we talk about how to juggle your own busy festive schedule (holy heck, every year with the busyness) with the maintaining warm, engaging connections with your customers. It's a season filled to the brim with demands on our attention (I'm wrapping up my last workshop of the year this week and debating the necessity of a December 22nd newsletter). But also a golden opportunity to nurture customer relationships through storytelling and sharing personal insights from our business world. We'll explore why slowing down and sharing authentic stories can be a powerful strategy to stand out in a crowded inbox. Hope you enjoy the listen. Podcast pairing: catch up with this peaceful, inspiring chat with landscape architect Marian Boswall from earlier in season 7: https://audioboom.com/posts/8400336-ep-136-taking-the-outside-online-with-landscape-architect-marian-boswall CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
Listen to hear the five things I might have or should have but didn't do differently in my business this year. I love getting this stuff off my chest. Because nothing goes right without things going wrong. We make new mistakes every year, it's just part of the fun of running your own thing. This is the first in a week of post it note specials I've recorded to round up season 7 of the show. CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
This time, we're diving into the world of LinkedIn with the UK's number one LinkedIn trainer (according to his mum
This episode is packed full of classy design takeaways that'll make your content and visuals - well - easier and better. I'm chatting to designer, copywriter and growth strategist Redona Dida about how she's used the power of knowledge-sharing to grow her Instagram to 100k followers. And no we are not be talking about Reels. Redona generously shares her expertise (what colours to use in your design, what fonts, what layout, how to get your audience to engage with your content and act) in bite size easy-to-digest graphics and carousel posts. We talk about the energy driving her growth and success (she's growing her business whilst raising her baby) and how she's spending her money. Enjoy and email if you've got feedback it's wonderful to hear from listeners helen@helen-perry.co.uk. CONNECT Redona on Instagram: https://www.instagram.com/redonadida/ And her Substack: https://substack.com/@redona Helen's Instagram: https://www.instagram.com/_helen_perry_ And get my awesome newsletter: https://www.helen-perry.co.uk/the-switch-newsletter/. Don't forget to subscribe to The #JustBloodyPostIt Podcast on your favourite listening platform so you never miss a conversation. This show's produced by Suz at @story_publishing.
This time, we welcome back friend of #JustBloodyPostIt - brand strategist, world traveller and work-from-anywhere advocate - Phil Pallen to talk about the future of content creation (AI AI AI!) and digital learning (yikes
In this episode, we venture outdoors with the renowned landscape architect Marian Boswall. Known for her innovative design practice, Marian is also a lecturer, speaker, author and Instagram enthusiast. Her book, "Sustainable Garden," is a treasure trove of philosophy, insights, and eco-conscious gardening advice. We discuss morning routines (including early morning tantric-ish garden practices) satisfying second careers building a brand you'd love to follow yourself the best outdoor spaces in the world and bird watching apps
*Watch out for the odd swear
Dear Listener, this is an important episode. We're talking about redefining our relationship with sales and selling with sales and business mentor Sara Dalrymple. Sara's on a mission to help coaches and creatives (and anyone who'll listen!) to get over their fear and blocks around selling and start moving their business forward. So you can stop making pennies and start making all the pounds. In her new book "More Sales Please" (click here to pre-order) Sara delves into those invisible barriers many of us, often women, unknowingly put up when it's time to talk about our selling work. We discuss, How we've learned to love selling But why so many of us find it excruciating What makes for a great sales message and how quickly you can get results! CONNECT Sara on Instagram: https://www.instagram.com/saleswithsara/ Helen on Instagram: https://www.instagram.com/_helen_perry_/ Email the show: helen@helen-perry.co.uk Get The Switch, a very useful email for creatives who are marketing their work online: https://www.helen-perry.co.uk/the-switch-newsletter/. This show's produced by Suz at Story Publishing.
This time, we're in conversation with exec coach and 'enoughness' expert Dr. Mandy Lehto. She specialises in helping overachievers and perfectionists to confront their not-enough feelings and work towards a happy acceptance that you're as good and capable as anyone else. We discuss Mandy's wiggly career (though investment banking, parenting and burnout) and about not knowing what you're doing (in business!) the subtle art of recognizing one's audience and being fine about being right for almost no-one CONNECT Mandy on Instagram: https://www.instagram.com/mandylehto/ Mandy on LinkedIn: https://www.linkedin.com/in/mandylehtopersonalbrandimage Helen on Instagram: https://www.instagram.com/_helen_perry_/ What more marketing goodness? Get The Switch my weekly email newsletter that's read by thousands of creatives every week click to sign up here. This show's produced by Suz at Story Publishing.
*mind your ears, one minor swear* In this episode, we're asking the question, "How much do looks truly matter when you're branding your business?" with The Brand Stylist, Fiona Humberstone. Fiona's a creative director and brand strategist. She partners with entrepreneurs, to transform their business objectives into captivating visual assets. Making sure the right customers feel exactly how they should when they come across your products. Beyond her hands-on work with brands, Fiona also runs workshops and courses to share her knowledge with creative founders. And she's written and published two bestselling books, “How to Style your Brand” and “Brand Brilliance.” Listen to dive into the world of aesthetic branding with us, as we discuss Fiona's journey through Instagram and business-building. We also get into a juicy chat about income-boasting and defining what success really means. LET'S CONNECT Fiona's Instagram https://www.instagram.com/thebrand_stylist/. Helen's Instagram https://www.instagram.com/_helen_perry_/. Want more more marketing inspiration? Click here to get my weekly newsletter The Switch, for creatives who are promoting their work online. This show's produced by Suz at Story Publishing.
HELLO and welcome to series 7 of the #JustBloodyPostIt podcast, a show for creatives who are marketing their work online. This episode delves into the often overwhelming world of doing your own marketing. It's for you if you ever feel overwhelmed by advice. Or pressured by the strategies you "should" be implementing, coaches you should be working with or tasks you still haven't gotten around to. In this series opener, we're treated to insights from friend of the show, authentic business coach George Kao. George has 14 years of experience working with solopreneurs and founders to grow their business in a sustainable heart-led way. And so knows many of the things that simply aren't as important as they seem when it comes to growing a business. We get into whether you need to niche down become an SEO expert create lead magnets or a sales funnel and so much more I can't wait to hear what you think. Connect on social media and we can continue the conversation. CONNECT Subscribe to George's YouTube: https://www.youtube.com/user/georgekao And follow him on Instagram: https://www.instagram.com/geokao/ Follow Helen's Instagram: https://www.instagram.com/_helen_perry_/ This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
This time, do you have a marketing missing link? A gap between the content you're sharing and the number of people buying into your brilliant thing? I did, until I did emails (and this podcast!). That's when I discovered you need to make space for people to get to know you better. So they can fully know, like and trust you before they buy. In this episode, there are lots of mentions of my email marketing course Lists Club, you can read all about it here: https://helenperry.teachable.com/p/lists-club-7. The podcast listener discount codes are PODCAST7 and PODCAST7SPLIT (for the split monthly payment option) use them when you're checking out for £30 off the full price. Email me if you've got any questions about whether Lists Club is the right thing for you at helen@helen-perry.co.uk - always happy to chat. CONNECT: This is my Instagram: https://www.instagram.com/_helen_perry_/. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.
**Mind your ears for a couple of swears** Hello hello, just popping in to soft-launch series 7 with a chat about how I want my marketing to feel, now. Which means one foot in and one out of Instagram, throwing trends (never been trendy, not starting now) in the bin and embracing the idea of slow marketing. I mention my friend Belinda @pothiesmakes' brilliant TikTok account, you can follow her here: https://www.tiktok.com/@pothiesmakes. ***Also talking about*** LISTS CLUB 7.0: send emails that sell | 2nd-20th October 2023 Check out all the details of my next email marketing course here: https://helenperry.teachable.com/p/lists-club-7. And use the code EARLYBIRD7 or EARLYBIRD7SPLIT to claim your early bird discount before midnight Sunday 24th September. CONNECT Follow me on Instagram here: https://www.instagram.com/_helen_perry_/. The #JustBloodyPostIt Podcast is produced by Suz at Story Publishing.
*mind your ears for a few swears in this one* Welcome welcome, this the the last bitesize special of the summer featuring one of our most captivating-slash-ballsy conversations of the six series so far. The theme is "VISIBLE" and my guest is Amelia Sordell, entrepreneur and founder of the personal branding agency Klowt. Amelia's candid and outspoken about saying what you really think, and honestly I've never had so many "ohmygodIloveher" messages than came in after the first time this chat was shared. Listen to find out how Amelia started her agency in her bedroom, built a following on LinkedIn and is well on the way to growing a branding empire. Love it and want more? Here's the link to the longer episode: https://audioboom.com/posts/8171624-ep-94-how-linkedin-changed-my-life-with-personal-branding-expert-amelia-sordell. CONNECT Amelia on LinkedIn: https://www.linkedin.com/in/ameliasordell/. Amelia on Instagram: https://www.instagram.com/ameliasordell/. Helen on Instagram: https://www.instagram.com/_helen_perry_/. Get my newsletter, it's especially for creatives who're marketing their work online: https://www.helen-perry.co.uk/the-switch-newsletter/. The #JustBloodyPostIt Podcast is produced by Suz at Story Publishing.
This week on #JustBloodyPostIt bite size we revisit one of the most popular conversations from Series 5 with the incredible Martha Barnard-Rae, a copywriter who was late-diagnosed with ADHD at age 39. Martha helps us understand what it truly feels like to live with ADHD, and I've never had so many personal responses to a podcast episode.
Welcome to another summertime mini-Magnum-esque special bite-sized episode of The #JustBloodyPostIt Podcast, a show for creative souls navigating the world of online business marketing. This time, we're revisiting one of our favourite episodes from the past six seasons with award-winning stylist Anita Feron Clark. Highlights: Anita's Journey: Dive deep into Anita's story from Series 4 where she opened up about her transformative journey in the styling world. Discover the highs and lows of her career and what led her to her current success. Instagram Mastery: Anita shares her experience of growing her Instagram followers from a few thousand to over 120k in just a couple of years. Discover the secrets behind her content strategy and how she catered to her ideal audience. Finding One's True Calling: The episode touches upon the intriguing point where Anita felt that styling might not be her destined path. What was the pivotal moment that defined her direction? Evolution of Experience: Despite her vast experience and credentials, Anita had her moments of doubt. Uncover her feelings of frustration and how she turned them into a driving force. If you want more, click here to listen to the longer version of this conversation (30mins). CONNECT Follow Anita on Instagram: https://www.instagram.com/feronclarkstyle/. Follow Helen on Instagram: https://www.instagram.com/_helen_perry_/?hl=en. The #JustBloodyPostIt Podcast is produced by Suz at Story Publishing.
Time for another summer-size mini-episode of The Just Bloody Post It Podcast that revisits a golden gem of a conversation from the past six seasons of the show. This time, the fiercely impressive social entrepreneur, founder, CEO and OBE Lauren Currie who tells us why women don't need to change, they need to trust themselves. Lauren's the founder of UpFront—an innovative online platform that emboldens women through confidence building. Her six-week course has already impacted thousands of 'bonders' (as everyone who's been through UpFront is known). Her goal is to reach a million people globally. Join us as we delve deeper into the essence of what confidence really bis. This episode is a must-listen for every solo entrepreneur who yearns to fortify their self-trust while embarking on their online marketing journey. Because, like all things, confidence can be learnt. Listen to the original longer conversation here, https://audioboom.com/posts/8092068-closing-the-confidence-gap-with-feminist-entrepreneur-lauren-currie-obe. CONNECT Follow Lauren on Instagram: https://www.instagram.com/_laurencurrie_/?hl=en. Follow Helen on Instagram: https://www.instagram.com/_helen_perry_/?hl=en. The #JustBloodyPostIt Podcast is produced by Suz at Story Publishing.
Welcome to another summer-break bite-size best-bits episode of The Just Bloody Post It Podcast; a show created for creatives who are marketing their work online. In this episode, we're talking MONEY with the phenomenal Davinia Tomlinson, founder of Rainchq. Dav was inspired to set up Rainchq when she noticed the imbalance of wealth between genders while she was working in the investment management industry. Now she's using that knowledge to educate and empower women about their finances. Since we recorded this conversation in series one Davinia's also written a brilliantly helpful book, "Cash is Queen: A Girls Guide to Securing, Sending and Stashing cash." Click here to buy it for the young women in your life. Listen to find out how Dav's pushed past the edges of her comfort zone in order to get visible and spread the word about work that's so so important. Be a friend of the show! If you love this episode as much as we do, share it on your social media. And subscribe wherever you listen so you don't miss an episode. CONNECT Follow Davinia and Rainchq on Instagram: https://www.instagram.com/rainchq/?hl=en-gb Follow Helen on Instagram: https://www.instagram.com/_helen_perry_/?hl=en-gb. The #JustBloodyPostIt Podcast is produced by Suz at Story Publishing.
Welcome to a special bite-size episode of The Just Bloody Post It Podcast! Through the summer, we're revisiting some of my favourite conversations from the past 6 seasons, all perfectly condensed for your listening pleasure (imagining you, headphones in, on a sun loungers somewhere perfect
Welcome to Just Bloody Bite Size, the summertime spin-off of my main podcast, Just Bloody Post It. In these Mini-Magnum-sized episodes, we dive back into our favourite conversations from the past six seasons, giving you another chance to draw inspiration and wisdom from our fantastic guests. Just for fun, in every Bite Size episode this summer, we'll focus on a specific word or intention. This week's word is CALM which perfectly sums up our guest - Suzy Reading; chartered psychologist and author of nine books on self-care. Just Bloody Post It's a marketing podcast for creatives who're promoting their work online. On her Instagram, Suzy shows us how to do this perfectly (without causing overwhelm!) sharing daily calming content of quotes, memes, and live streams. She encourages women, mothers, and everyone else to cultivate a kinder and calmer life. Our original conversation took place in September 2021, during season 2, as the world was emerging from the restrictions of the pandemic. Suzy shared how the death of her father and the birth of her first child led to a significant transformation in her life and work. Whether you're revisiting Suzy's story or hearing it for the first time, you're sure to find pearls of wisdom that speak to your journey. Click here to listen to our longer conversation. CONNECT With Suzy on Instagram here: https://www.instagram.com/suzyreading/?hl=en. With Helen on Instagram here: https://www.instagram.com/_helen_perry_/?hl=en.
This week, to celebrate the end of series 6 (THANK YOU FOR LISTENING!) I'm answering your questions about marketing and running a creative biz. We get stuck into everything from memberships (are they a good idea?) to what to do about tumbleweed when you're selling (shudders). Listen to find out about the difference between marketing for a product v service business how to start thinking about PR for your biz and what to do when real life derails your work life And there's a twist - I used ChatGPT AI to help answer some of the questions (just for fun). Listen to find out how it helped me, and how it can help us all create better content (without losing your unique voice). Click here to sign up for next week's workshop: How to use ChatGPT to make your creative content better (and still sound like a human): https://www.eventbrite.co.uk/e/how-to-use-chatgpt-to-make-your-creative-content-better-tickets-657507511667?aff=oddtdtcreator CONNECT Click here for my Instagram: https://www.instagram.com/_helen_perry_/. Click here to get my email The Switch (it's where I share all my best stuff first): https://www.helen-perry.co.uk/the-switch-newsletter/ And click here to meet Suz at Story Publishing, she produces Just Bloody Post It: https://www.instagram.com/story_publishing/.
*There's a mild swear or two, as per* How often do you berate yourself for failing to tick-off your to-do list? Or congratulate yourself for creating a splendid to-do list (but not actually do any of the to-do)? And ask why after months and months of meaning to do a to-do it remains...undone? Rhetorical questions -the answer's yes, often to all of them - I didn't need to ask. Me too. This week, our guest writer Bec Evans shares what she's learnt about the art of getting things done. About why we so often overestimate what we can do in a day or week (I'm the Grand Master of this) and how we can change our habits and outlook and start achieving things. She shares a bucket-load of actionable tips and insights about how to create lists that work and environments that stimulate action how to spot the obstacles that stop us moving forward and get excited about creating and writing and sharing! Follow Bec on Instagram here: https://www.instagram.com/eva_bec/?hl=en And click to check out her book Written: How to Keep Writing and Build a Habit that Lasts: https://www.amazon.co.uk/dp/1785789031 CONNECT WITH HELEN On Instagram: https://www.instagram.com/_helen_perry_/ Get The Switch my weekly marketing email for creatives: https://www.helen-perry.co.uk/the-switch-newsletter/ This show's produced by Suz at @story_publishing.
**Mind your ears for mild some swearing** What a bloody treat! I got to record a real life on-the-sofa-next-to-me show with some favourite work pals at The Podcast Show London 2023. And here it is for you to wrap your ears and thoughts around. Nic Redman (voice coach), Suzi Dale (podcast producer), Hilary Salzman (copywriting storyteller) and I all have our own podcast. And in this special edition of #JustBloodyPostIt we talk about what makes it possible to start a podcast why you'd bother doing something so slightly tricky why more women aren't doing it and whether podcasts and video mix (argument!) This is Nic's previous #JustBloodyPostIt about how to love your voice: https://audioboom.com/posts/8110095-how-to-love-the-way-you-sound-with-voice-coach-nicola-redman-nicredvoice DISCOVER THE GIRL'S PODCASTS Suzi's Podcasting in 3 Easy Steps: https://podfollow.com/podcasting-in-3easy-steps Hilary's The Everyday Storyteller: https://podfollow.com/the-everyday-storyteller and Nic's Voice Coach `podcast: https://podfollow.com/the-voice-coach-podcast
**Mind your ears for a couple of swears** This time, abstract artist Alice Sheridan @alicesheridanstudio and online shop mentor Jo McCarthy @jo_at_firain share what they've learnt from decades long (between them!) experience of marketing their work online. We put the world to rights on normalising small online audiences the biggest marketing mistakes we've made and the best decisions ever how work fits around life playing the long game scheduling (forrrrrget about it) and so much more! If you enjoy this episode pop over and give us a ⭐️⭐️⭐️⭐️⭐️ review on Apple podcasts. It means the world and helps others to find the show, click here and scroll down to Ratings & Reviews. Follow Helen on Instagram here: https://www.instagram.com/_helen_perry_/. Suz at Story Publishing produces The #JustBloodyPostIt Podcast.
**Just me this week, mind your ears for a couple of swears** This time, I want us to talk about the difference between being good and being known. Because how known you are - how many followers or subscribers you have - has nothing to with how good you are. But we can get the two muddled, too easily. Listen for some thoughts on wanting visibility whether the gloss is coming off the audience-building biz and Hannah f*ck&ing Waddingham
This week on the show, tech high-flyer turned burnout specialist Anish Hallan shares how to recognise and avoid burnout. Burnout's often associated with office workers and CEO's - but pursuing a passion project can leave us just as vulnerable to damaging our health through over work. Because getting to do what you've always wanted and are most interested in - and not having to answer to a boss, feels like a dream. But can turn into a nightmare of never-ending tasks and self-imposed pressure if we're not mindful of our own work-life balance. Anish and I chat about his experiences of burnout and, creating healthy boundaries (that actually create longevity) making the connection between healthy work-life and a healthy mind and body how we define success in our work I mention Josephine Brook's episode of #JustBloodyPostIt for anyone who's particularly interested in burnout, click here to catch up. CONNECT Click here to connect with Anish on LinkedIn. Click here for Helen's Instagram. Click here for Helen's (very useful) creative marketing email The Switch. This show's produced by Suz at @story_publishing.
***Mind your ears for a couple of swears*** Laura Belgray aka Talking Shrimp (listen to the episode, she explains
This week, the story of an online subscription product that really, really works: London Writers Salon. In the early weeks of the pandemic (shudders) when the world had barely heard of Zoom (imagine) Matt Trinetti and Parul Bavishi started hosting free online accountability sessions for writers. Their popularity grew fast and organically and within weeks, a global community of writers was meeting daily - to keep one another company and get their work done. Three years on, LWS is a thriving membership business (the end of the pandemic didn't dim it's popularity with lonely writers) and Matt joins us to discuss, the loneliness of writing and the power of accountability subscription business and ambition (he wants a castle for writers!) CONNECT Find out more about London Writers Salon here: https://londonwriterssalon.com. Follow Matt on Instagram here: https://www.instagram.com/mtrinetti/. Follow Helen on Instagram here: https://www.instagram.com/_helen_perry_/. #JustBloodyPostIt is produced by Suz at @story_publishing.
**mind your ears, just one incy wincy swear** Have I mentioned that I like (love) email newsletters? Full disclosure: I'm selling a newsletters course (a bloody bloody good one) at the moment, so this episode's part of my marketing for that. But because you're interested in marketing and solo biz shizzle, you'll be interested in what I have to say about the 9 big business benefits you can expect to get out of sending a newsletter. It's a no-brainer, whatever you're selling. You can read more about Newsletter Launchpad month here: https://helenperry.teachable.com/p/newsletter-launchpad1. If you have questions about whether it's the right course for you, message me on Instagram or email helen@helen-perry.co.uk.
Yvonne Telford launched her fashion brand when her online audience asked "where can I get your skirt?" The answer was you can't, it's a one-off and Kemi Telford was born to make more, creating clothes for women to take up space in. Yvonne has grown the brand to be stocked in John Lewis and featured in Vogue thanks to her masterful customer service. Her clients really are part of a community of people she celebrates on social media and invites to call her on the phone, anytime. In this episode we discuss, finding yourself - after getting lost in motherhood putting yourself first why we must talk to our customers and not lose sight of who we are serving Instagram (don't we always) and deciding how big to grow or small to stay I think you're going to love it. CONNECT Follow Yvonne on Instagram: https://www.instagram.com/yvonnekemitelford/ Follow Helen on Instagram: https://www.instagram.com/_helen_perry_/ Want more creative marketing help? Get my newsletter The Switch, it's read by thousands of people every week click to sign up here. And thanks always to Suz at @story_publishing for producing the show.
**Mind your ear for swears, there are a few in this one** HELLO it's just you and me this week for a solo episode covering some up-to-date-for-April-2023 content marketing thinking. Listen for thoughts on, what's resonating now the 'enshittification' of social media platforms - what it means and how it could be finding its way into your business niche (or not to niche) and the power of recommendation over maximum visibility This is the episode of The #JustBloodyPostIt Podcast with food blogger Sarah Rossi that I talk about https://audioboom.com/posts/8060149-how-to-grow-your-insta-30k-in-90-days-with-sarah-barnes-tamingtwins. CONNECT: To get my very useful marketing email The Switch click here. Follow me on Instagram at @_helen_perry_. I mention writer Nat Lue - who I know you'll like - click here: https://www.instagram.com/natlue/. and another goodie, online shop mentor Jo McCarthy: https://www.instagram.com/jo_at_firain/. This show is produced by Suz at Story Publishing.
**Watch out chicken, there are a few swears in this episode** What if you could run the business you love without relying on Instagram for sales? Our guest this week, funnels expert and sales strategist Josephine Brooks @josephinebrooks, says she can show you another way. Josephine was driven to burnout by selling business coaching programmes using a launch-and-repeat strategy that relied on social media marketing. Now, she shows other creative business founders how to build evergreen, automated sales funnels. More sales and less burnout. We discuss,
**watch out - there's one tiny little swear at the end** Had to talk to you about a big wake up call I had last week. About how low, virtually-undetected levels of imposter syndrome can continue to hold us back. How thinking in small numbers mean we'll never hit the big ones. And how a day out a new view is always always always a good idea. In this note, I talk about the Hiut denim and Do Lectures founder David Hieatt click here to listen to him on The #JustBloodyPostIt Podcast. You can check out his book about email newsletters here: https://thedobook.co/products/do-open-how-a-simple-email-newsletter-can-transform-your-business-and-it-can. CONNECT I also mention my Instagram pals, follow them - we can all be friends. The artist Alice Sheridan: https://www.instagram.com/alicesheridanstudio/ Online shop mentor Jo McCarthy: https://www.instagram.com/jo_at_firain/ Thanks always for listening, support the show by subscribing and sharing.
Could you give up instagram for a year? Coach, speaker and podcast host Tiffany Han decided to delete the app in 2022 to find out "what I am like when I'm not being influenced." She declared it her 'Year of No' and also quit shopping for new clothes. What's that like? In this episode we discuss how it affected her business (Tiffany uses Insta to promote her programmes) the surprising things that happened when she stopped scrolling why she needed a social media break in the first place We also get into ADHD and Instagram online shopping rediscovering the fun and joy in content creation Find Tiffany (back!) on Instagram here: https://www.instagram.com/thetiffanyhan/. Follow Helen here: https://www.instagram.com/_helen_perry_/. Like the podcast? You'll love my email The Switch. It's for creatives doing marketing online, sign up ➡️ CLICK HERE
*Mind your ears there's a tiny swear in this one and
***Mind your ears, couple of swears in this one (couple of swears in most of them tbh!)*** This time we welcome back the gloriously brilliant and ultra-effective fast-growing food blogger, Instagrammer, TikToker and writer Sarah Rossi. Last time Sarah was on #JustBloodyPostIt (click here to catch the episode) she told us how she'd grown her @tamingtwins Instagram following by 30K in 90 days. Well now she has 300k followers on Insta, a similar number on TikTok a cookbook published and 17 million hits on her website last year. HOLY HECK how does she do it? Listen to find out. We also discuss, SEO Email marketing Book writing Work life balance Values and working with your best friend CONNECT Follow Sarah on Instagram here: https://www.instagram.com/tamingtwins/ Click for her new book What's for Dinner? Connect with Helen here: https://www.instagram.com/_helen_perry_/ For more free marketing inspiration sign up for The Switch, my weekly email: Click here to get The Switch The show is produced by Suz at Story Publishing.
***Mind your ears, there are a few swears in this one.*** Ok you are going to love Karen Arthur. The host of Menopause Whilst Black - which has been named one of the top five best midlife podcasts - Karen's a former teacher who's career was derailed by anxiety and depression brought on by the menopause. But luckily for us, a new career's emerged butterfly like from her recovery. Listen to find out how she healed herself and became a spokesperson on the menopause in black women - as well as fashion creator, speaker, model and writer. She has featured in Vogue, The Telegraph and the Guardian and in for campaigns for brands including SpecSavers and E4. We discuss, ageing in public finding your voice later in life what women should wear healthy happy social media sharing attracting your tribe Check out Menopause Whilst Black here: https://podcasts.apple.com/gb/podcast/menopause-whilst-black/id1537012198. Follow Karen on Instagram here: https://www.instagram.com/thekarenarthur/ Helen's Instagram: https://www.instagram.com/_helen_perry_/. And BE THE FIRST TO KNOW ABOUT EVERYTHING - get The Switch, a weekly marketing email for creatives promoting their work online: click here to sign up. This podcast is produced by Suz at @story_publishing.
***Watch out, one or two swear words in this one.*** Hello hello! #JustBloodyPostIt is back for Season 6...almost. Consider this a preview to the 'big podcast' which will be back with you any minute bringing the life, work and marketing wisdom of another fabulous group of guests. Post it notes are my audio diary. Where I share my small-biz-building experiences and thoughts on social media issues of the day. This one's a catch up on the results of a content subscription product I launched (quel désastre!), the mood I've set for the year (minimal) and what to expect from the upcoming series of conversations. Gorgeous to be back, Hx Get more good marketing advice and get it first in my emails: sign up here This is my Instagram: https://www.instagram.com/_helen_perry_/.
Well hi, how are you? Just a quickie. I want to talk to you about how chuffing much of a good ideas it is to send emails. It's not sexy talk, but the results are hot let me tell you. They transformed by business when I started to send them regularly. And you can do it too. Because the next cohort of my most popular course, Lists Club starts next week (16th Jan 2023). It's an email marketing adventure that will show you how to send emails that sell. Because emails do sell. They have the best return on investment of any digital marketing you can do (£30 back for every £1 you spend on emails). And are undeniably the most straightforward way to reach the greatest number of people because we all have email addresses. If you're ready to find out more, Click here to check out Lists Club 6.0: https://helenperry.teachable.com/p/lists-club-5-01 Email me if you have any questions about whether it's the right thing for you now at helen@helen-perry.co.uk. Or DM me on Instagram: https://www.instagram.com/_helen_perry_/ #JustBloodyPostIt Notes are produced by Suz at @story_publishing.
***Tiny warning: one swear
Phil Pallen is an expert in lots of things - because when you're creating a personal brand that powers your work you need to be. He's a... social media marketing expert Pinterest king designer personal brand strategist speaker YouTuber influencer and more In this episode we talk about, how - more than 10 years ago - Phil spotted a niche for teaching people how to create brands just like corporates do. You'll learn about, how to make your passion profitable how to juggle social media platforms and decide which one's for you and which you don't need to spend time on All with a dash of Big Canadian Energy. Connect with Phil on Instagram here: https://www.instagram.com/philpallen/ Follow Helen here: https://www.instagram.com/_helen_perry_/ Like this episode? I think you'll also enjoy listening to Belu Water CEO Natalie Campbell MBE on how to build a brand off social media: https://audioboom.com/posts/8125881-ep-82-justbloodybitesize-natalie-campbell-mbe Hiut Denim founder David Hieatt on the super power of being a small brand: https://audioboom.com/posts/8030948-the-mighty-strength-and-influence-of-small-businesses-with-david-hieatt-co-founder-of-hiutdenim
***EXCITING THING - THIS IS OUR 100th EPISODE!*** As a birthday treat don't forget to share the show with your friends and subscribe wherever you listen so you don't miss an episode!
Welcome welcome, if you're new - this show's for heroic creatives who are marketing their work online. You rock! This week, we're chatting to author and writing coach Penny Wincer. Penny's life changed 3 years ago when she wrote and published her first book Tender, a compassionate and important book about the job of unpaid caring. It was informed by her experiences caring for first her mum, then her son. It made her a go-to expert on the subject of caring and she's been featured in Red magazine, national newspapers and on BBC radio. She also discovered a super power. That she's amazing at pitches. Or book proposals - the piece of writing you share with a potential publisher that argues the case for your book. Why it's marketable and saleable and why they should take a chance on it. So now she helps other authors to pitch their big ideas. We discuss, how to get to the point and win a pitch why writing a book is a great idea (and when it might not be) how to be most productive by doing exactly what you want Connect Here's Penny's Instagram: https://www.instagram.com/pennywincer/. Get get her newsletter here: https://www.pennywincerwrites.com/subscribe-1. And check out her podcast Not too Busy to Write here: https://www.pennywincerwrites.com/not-too-busy-to-write-podcast. This is my @_helen_perry_ Instagram, in case we aren't already: https://www.instagram.com/_helen_perry_/. ⭐️ MORE MORE MORE ⭐️ Membership to the #JustBloodyPostIt Patreon gets you a free business marketing podcast (featuring me!) every Wednesday. It's an ace community and supporting the show you love will give you a warm feeling inside. Click here to join the inner circle and get weekly Post It Notes. This show's produce by Suz at @story_publishing.
You're going to love chef Lisa. Listen to hear how she ditched corporate life to follow her passion for food and become a successful private chef. And (because she doesn't like turning work away!) grow it into an exclusive dining business that celebrates the joy of feasting. Now that her business is ticking over nicely, she's growing her personal brand on to TikTok - where she has 219k followers. We discuss,
*watch out: one small swear in this one* ***also watch out: this episode is golden*** Digital entrepreneur (she blogs, she Pinterests, she runs courses and all the things) Jen Stanbrook is our guest this time - and I already know the feedback is going to be ACE. If you love it, please share this episode with your friends. Jen is the GOAT at Pinterest. She has 1 million followers on the site (is it a website, is it an app?) so I invited her on to the show to tell us about how we should be using Pins wisely. Which she does. And we also get in to great great stuff on,
So many of The #JustBloodyPostIt podcast guests leave me feeling like - honestly, how do they do it all? This time, fitness expert Shakira Akabusi shares how she's on a mission to fill the information gap around women's pre and postpartum fitness. To help us be more robust and recover both physically and mentally from becoming mums. She's also written a book, is raising four kids and managing what she describes as "extreme OCD and anxiety." Listen to find out how,
Martha Barnard-Rae is a copywriter who lived with undiagnosed ADHD for 39 years. I discovered her on YouTube - where you can watch her TEDx talk about ADHD in women and girls. It's brilliant, and I knew instantly we've got to get Martha on the podcast to give an episode to this. Because so many of our past guests, women I know in real life and ones we follow on social media are discovering in their 30s and 40s that they have ADHD too. But what does it mean, how does it affect your life and how does it help to have a diagnosis? Listen to get answers. We also discuss,
***note: this is a sweary episode